Evolving on top of high value, Geely China Star lives up to the name of ＂fighting for the value of Chinese cars＂

"Fight for the value of Chinese cars" has never been a slogan. Geely China Star is writing the story behind this sentence with its high sales, high value and high premium, and leading Chinese brands to break through.

Data show that the total sales of China Star currently exceed 200,000 units, with monthly sales of 20,000 units, quickly detonating the Chinese auto market, becoming a phenomenon, and successfully entering the "price hinterland" of joint venture vehicles. On November 19, China Star’s flagship SUV Xingyue L ushered in evolution, and launched the Xingyue L Thor Hi · X gasoline-electric hybrid version at the Guangzhou Auto Show, breaking the inherent definition of non-traditional fuel vehicles or new energy vehicles in the past, and becoming "a higher organism in the automotive industry, a new species that continues to evolve". At the same time, Xingyue L also ushered in the first OTA upgrade of the whole vehicle, launched the "Xingyue L Star Enjoy Official Co-creation Plan", and continuously brought users a commonly used and new product experience.

Since its debut, China Star has attracted a lot of attention for breaking through the boundaries of independent and joint ventures and breaking through the barriers of technical constraints. Today, China Star not only rivals the joint venture brands, but also shows a better position in the value competition and becomes the mainstream choice of high-value.

Evolution: A number of leaders, bringing new species of gasoline-electric hybrids

China Star is a CMA high-end series created by Geely into the era of Geely 4.0 comprehensive architecture car manufacturing. It is composed of Xingyue S, Xingrui, and Xingyue L. It integrates the latest technological achievements of Geely Automobile and breaks the barriers defined by joint venture brands in the past. Among them, China Star’s flagship SUV Xingyue L not only redefines the new standard of SUV, but also has epoch-making significance.

In fact, when Xingyue L was listed, Li Shufu, chairperson of Geely Holding Group, once said, "Xingyue L not only inherits the advantages of traditional cars, but also absorbs the bright spots of new energy vehicles, opening up a new path for the transformation and upgrading of traditional cars." Now the launch of the Raytheon Hi · X gasoline-electric hybrid version once again confirms the characteristics of Xingyue L taking into account the advantages of fuel vehicles and new energy vehicles.

The evolved Xingyue L Raytheon Hi · X gasoline-electric hybrid version is Geely’s first model launched after entering the "Power 4.0 Era". It is based on the just-released "Raytheon Zhiqing Hi · X" world-class modular intelligent hybrid platform. It has far superior strength in performance, energy saving and intelligence than its Japanese hybrid competitors.

Specifically, the Xingyue L Raytheon Hi · X oil-electric hybrid version is equipped with a hybrid core drive system composed of a three-speed variable DHT Pro drive motor and a DHE15 hybrid special engine, enabling the geometric expansion of the intelligent driving mode and covering more working conditions.

Among them, the "China Heart" top ten engine DHE15 hybrid special engine, thermal efficiency has reached an unprecedented 43.32%, the coverage rate of high efficiency area is close to 50%, the maximum power is 110kW, the maximum torque is 225N · m, and the liter power and liter torque are veritable best in the same class. The three-speed electric drive transmission DHT Pro is the intelligent energy control center of this car. In the axial size of only 354mm, it is highly integrated with a generator motor and a drive motor, two motor controllers and a three-speed ratio variable speed and torsion mechanism. Under the combined action of the DHE15 engine, the average fuel consumption of 100 kilometers is as low as 4.3L, and the maximum cruising range of full fuel is 1300 kilometers, bringing the strongest power and lowest fuel consumption performance among HEV models in the same class.

At the same time, the Xingyue L Raytheon Smart Engine Hi · X gasoline-electric hybrid version has a full-speed domain parallel function, which can enter the parallel mode at a speed of more than 20km per hour to achieve ejection start, which is much lower than the parallel speed of at least 70km for Japanese hybrid cars, and the system efficiency is increased by 20%.

As a milestone product in the hybrid field, Xingyue L Raytheon Smart Engine Hi · X Hybrid Edition not only pioneered the era of multi-mode transmission of hybrid electric drive, but also adopted the intelligent electronic and electrical architecture GEEA 2.0 to realize the joint control of the power domain and other domains of the vehicle. The system can identify the driver’s driving habits and road congestion, realize driving mode adaptation, self-learning and self-adjustment, and enable 20 intelligent working modes to switch without feeling.

Upgrade: Often used and always new, bringing an experience that exceeds expectations

While Xingyue L has expanded its product lineup to the field of gasoline-electric hybrids, opening up a new path for the transformation and upgrading of traditional automobiles, Xingyue L has not forgotten to speed up its own iteration in intelligent ecology. At this auto show, Geely released the Geely Galaxy OS vehicle function OTA carried by Xingyue L, which brought 49 product upgrades worth 2,750 yuan, continuing to bring users a comprehensive vehicle intelligent ecological experience. It is reported that users who place an order before December 31, 2021 can open the upgrade for free.

In fact, this is the second upgrade of Xingyue L, which has been on the market for only four months. In August this year, Xingyue L has brought a Geely Galaxy OSV1.1 version upgrade to users, bringing 17 new smart experiences to users in four aspects: interaction, vision, application and intelligent control. The officially released OTA function of the whole vehicle adds Huawei Hicar function, which allows mobile phones to cast screens, such as map projection, game playing, etc., as well as more comfortable and convenient new functions.

As the world’s first mass-produced global FOTA fuel SUV, in the future, Xingyue L will push FOTA upgrades every quarter, which will bring product experiences that exceed expectations in intelligent driving, power performance, body control, and digital cockpit interaction. More importantly, OTA upgrades will not be limited to application ecological expansion and experience optimization in the traditional sense, but also put the upgrade of vehicle performance on the agenda. In the future, Geely will continue to keep the Xingyue L’s usual and new through iterations of the underlying design, power performance, and Geely Galaxy OS speed upgrades.

It is worth mentioning that these upgrades of China Star will be co-created with users. In Geely’s view, "products are ships, marketing is sails, and users are water", and user co-creation is the source of China Star’s living water. As early as May this year, Geely announced the user brand "we", becoming the first car manufacturer in the world to release a user brand, narrowing the distance with users.

At this year’s Guangzhou Auto Show, Geely once again promoted the implementation of the "Co-Creation Plan", opened the "Xingyue L Star Enjoy Official Co-Creation Plan", issued a total of 10 million gigabytes to encourage co-creation, invited users to propose the evolution direction of Galaxy OS according to their own preferences and thinking, and put forward their own plans for digital smart cars. Users who contribute will get the permission of Xingyue L permanent free FOTA.

From the world’s first recruitment of Star Enjoy officials, to the listing of 28,000 + Star Enjoy officials to witness together, and then to this OTA upgrade, the launch of the "Star Enjoy L Star Enjoy Officer Co-creation Plan", the continuous maintenance of the evolution ability of Geely Galaxy OS, and the creation of user communication activities IP – CMA Day, CMA Hour, CMA Summer, CMA Life, etc., user co-creation has long been engraved in Xingyue L, and in the genes of China Star, in the "open, co-creation, exploration, happy" user ecosystem, continue to bring users new experiences that exceed expectations.

Break the circle: face to face, enter the "price hinterland" of the joint venture car

The evolution and upgrade of Xingyue L is in fact a microcosm of China Star’s upward breakthrough. China Star’s total sales exceeded 200,000 units and monthly sales exceeded 20,000, becoming the "China Star phenomenon" that appeared again in Geely after the "Boyue phenomenon". It opened up a new track for Chinese brands to rise, and also showed people the courage, determination, sincerity and strength of China Star to fight for the "value of Chinese cars".

When China Star was officially released, Geely made it clear that it would fight for the "value of Chinese cars" and aimed the battlefield at the mainstream joint venture market. Now, China Star has successfully entered the "price hinterland" of the joint venture brand, breaking the boundary between joint venture and autonomy, and truly facing the "high value" and joint venture brand head-on.

Behind this evaluation, there is full user support and data support. Xingrui has accumulated more than 120,000 units in the 12 months of listing, with high-end models accounting for 66% of sales. The average transaction price exceeds 130,000-140,000 yuan, breaking the "ceiling" of the main sales price of Chinese brand sedans 100,000 yuan, becoming the only Chinese brand sedan with a monthly average of more than 10,000 yuan in the 110,000-150,000 level sedan market. Xingyue L has been listed for more than three months. Sales volume is 30,355 units. At present, the total order has exceeded 75,000 units. Sales of high-end models account for more than 62%. The average transaction price of the whole series is as high as 170,500 yuan. It has become the only Chinese brand model with a monthly average of more than 10,000 in the 120,000-180,000 level five-seat SUV market.

Another set of data more intuitively reflects the impact of China Star on the joint venture market. "Now 60% of the replacement users of the’Star series’ are from joint venture brand users, which is the broken circle of China Star," said Lin Jie, senior vice-president of Geely Automobile Group.

Relying on Geely’s technological advantages in the 4.0 era and global high-quality resources, China Star continues to break through the value ceiling to lead the global architecture car-making era, the global hybrid new energy era, and the global 5G intelligent travel era.

Regarding the future, Fan Junyi, executive deputy general manager of Geely Automobile Sales Company, is full of confidence. The goal is that the China Star series will account for 30% of Geely’s total sales in 2022. In fact, "China Star is the first choice for Chinese car buyers, which has become the consensus of Chinese users in the new era. In the era of new technology, China Star will represent Chinese manufacturing to participate in global competition and shine on China’s technological strength.