BJ60 is officially offline and will be listed on November 22 for delivery soon.
On November 16, the BJ60 off-line ceremony opened in the cloud live broadcast at the BAIC off-road vehicle manufacturing base. As the BJ60 slowly drove out of the production line, the curtain of the end point of the new car’s off-line delivery also opened simultaneously. At the same time, a series of blockbuster information such as new car orders, IPO time, and behind-the-scenes stories of product birth were also released.
Chen Wei, Secretary of the Party Committee and Chairperson of BAIC, Executive Director and General Manager of BAIC SUV Co., Ltd., attended the offline ceremony and delivered a speech. He believes that the offline ceremony of BJ60 is also a "hand-in" moment, and BJ60 has handed in three high-scoring answer sheets. At the meeting, Wang Zhang, Chief Scientist of BAIC Group, Chief Technical Officer of BAIC Research Institute, and Chief PM of BJ60 Project, gave a detailed interpretation of the story of the birth of BJ60.
It’s not a good idea.83 days of orders breaking 10,000
BJ60 started pre-sale from the Chengdu Auto Show, and a total of over 10,000 orders were received in 83 days. With the design sketches exposed on the whole network in March; in April, the BJ60 "pixel style" camouflage car was airborne in Chengdu, and the "chocolate invitation letter" of the "Home Play Conference" was mysteriously exposed, and the technical information of the "building block platform" was implied; in June, Beijing Off-Road released a new building block technology platform, a new 3.0 styling language and the BJ60 co-creator plan, and the BJ60 was officially unveiled; in July, the Chengdu Auto Show announced the pre-sale price and multiple pre-sale welfare policies of the BJ60 from 239,800.
It’s not a good idea.BJ60 sees quality with ingenuity
From "0" to "1": From product planning, development, testing to production and manufacturing, BJ60 has always adhered to the "home play" positioning direction, starting with the user and ending with the user.
In terms of durability test, BJ60 raised the standard to "five high" test, adding high humidity and high salt corrosion to ensure the global passability and adaptability of complex environments. Based on the basic verification system of Beijing off-road 3 million kilometers, BJ60 completed the durability test under extreme environments such as -41 ° C high cold, 80 ° C high temperature, high altitude above 5000 meters, nearly 100% humidity hot flashes, and salt spray corrosion exceeding 72 microns/year.
In addition, the BAIC off-road manufacturing base where the BJ60 is located has reached the domestic advanced level of intelligence and specialization. The stamping and painting processes are 100% automated, and all high-precision operations are completed by robots. Beijing off-road has also built a digital quality management system to accurately ensure the consistency of BJ60 quality control.
BJ60 not only has the commonality of luxury off-road vehicles, but also takes a new approach, linking the intimacy of home in a off-road way, adding some warmth to the hardcore off-road.