The EZ-6 internal invoice was accidentally exposed, and the new car pricing may have been settled!

Recently, a suspected Changan Mazda EZ-6 car purchase invoice has attracted widespread attention on the Internet. The invoice shows that the model is an EZ-6 pure electric BEV, priced at 221,800 yuan. This has caused quite a stir in the automotive industry. As Changan Mazda’s first new energy product and the only model in the joint venture B-class sedan market that provides range-extending power options, the exposure of this pricing undoubtedly sends a signal to the market that "the comer is not good".

Let’s take a look at the verification of the authenticity of the invoice first. In the exposed picture, the invoice date for this car purchase is August 16, which is more than a month earlier than the pre-sale time. Normally, when a new car is launched, the car company has a complete time advancement process. For a joint venture car company like Changan Mazda, it is not surprising that China and Japan need to make joint decisions and agree on the price 2 months in advance. In addition, although sensitive information such as the invoice code is coded, from the information of the invoicing party and the invoice seal of Changan Mazda Automobile Co., Ltd., this invoice does not look like a counterfeit, and it is quite reliable. Since the invoice may be genuine, the price of the product shown on the invoice is most likely the true price of the EZ-6.

In fact, since the Changan Mazda EZ-6 made its debut at the 2024 Beijing Auto Show, it has quickly become one of the most eye-catching sedans in the joint venture new energy field. Its wide attention is not accidental, on the one hand, because the EZ-6 stands at the forefront of the joint venture new energy field in terms of shape design, and on the other hand, it is the only model in the B-class sedan market that provides extended range power options, making up for the gap in the joint venture new energy field. This positioning has undoubtedly attracted the attention of a large number of consumers and industry insiders.

In terms of body size, the length, width and height of the EZ-6 are 4921/1890/1485mm respectively, and the wheelbase is 2895mm, which makes it very spacious. The vehicle adopts a frameless door and a hatchback design. Although the shape is more new and energy-oriented, the through taillights and four round gun downlights still retain the shadow of Mazda’s classic design elements. In terms of power, the EZ-6 will be available in two forms: pure electric and extended range, with a rear-drive layout. The power parameters of the pure electric version are 190kW, while the extended version is equipped with the same 1.5-liter range extender, and the power parameters are exactly the same. In terms of battery life, according to the capacity of the battery pack, the range of the pure electric model is 480km and 600km respectively. The extended range vehicle can achieve a range of more than 1300km on a single charge and a tank of oil.

In terms of intelligent configuration, the EZ-6 also shows a very high level. The vehicle is equipped with Qualcomm Snapdragon third-generation 8155 chip, 14.6-inch floating central control screen, full LCD instrument panel, AR-HUD head-up display, 180-degree panoramic chassis, adaptive cruise control and lane keeping assistance and other advanced technologies. With high-end configurations such as rare Sony audio, 64-color ambient lights, and zero-gravity seats, its luxury sense is even higher.

So how competitive is this Changan Mazda EZ-6 with a price of 221,800 yuan in the market? First of all, from the perspective of configuration, the EZ-6 has far exceeded the joint venture models of the same level. As a joint venture pure electric intermediate car, compared with the same level of Tesla, the price of about 300,000 yuan and the starting price of Volkswagen ID7 of 227,700 yuan, the price of the EZ-6 pure electric version at 221,800 yuan can be said to be very reasonable, and even some unexpected benefits. This pricing strategy will undoubtedly bring a lot of pressure to other joint venture new energy models in the market.

Based on historical experience, Mazda has always had a relatively flexible pricing strategy, and often can break the market deadlock and lead the trend. Therefore, it is expected that the final price of the EZ-6 will likely fall within the range of 18-240,000 yuan. If the pre-sale stage is accompanied by some exciting preferential policies, the EZ-6 is expected to become a popular model in the market and seize a huge share of the joint venture new energy B-class car market.

It is reported that the EZ-6 will start pre-sale on September 28, and is planned to be officially launched at the end of October. With the final price announced, there will definitely be more discussions and comparisons about it in the market. But it is foreseeable that whether the Changan Mazda EZ-6 can truly shake the market and cause industry changes will soon be revealed, which deserves further attention from consumers and industry insiders.

How do you feel about the pricing of the Changan Mazda EZ-6? Please share your thoughts and insights in the comment section.