Analysis of Advantages and Disadvantages of Short Video Platform

2025年3月24日 | admin | A1

Nowadays, when our brains are empty, what we do most is to brush short videos. Under the blessing of AIGC, what are the advantages and disadvantages of short video platform? This paper analyzes it, and let’s take a look.

Most people empty their brains in heavy work, and the most common thing to do isBrush short videoThe short video platform in the head can be roughly divided into three common platforms: Tik Tok, Xiaohongshu and WeChat video number. Today, the advantages and disadvantages of these short videos are analyzed through articles, as well as the future prospects under the blessing of AIGC.

Let’s split the segmentation field again.The explosive trend of short videos is obvious.. Its proportion in the social entertainment video industry is also rapidly increasing.From 8.1% in 2016 to 65% in 2020, it may exceed 70% in the future, which means that the revenue scale of the short video industry can reach more than 370 billion yuan in 2022.Its broad prospects are visible to the naked eye.

(1) Advantages

  • Social attributes: backed by WeChat, this hugeSocial platform, the number of daily active users of WeChatMore than 1 billion. This means that the WeChat video number has a huge potential audience, which is conducive to the dissemination and promotion of content.
  • Content diversity: Content types are rich and diverse, including but not limited to education, entertainment, lifestyle and other fields.
  • ConvenientSharing mechanism:Users can share the video number content directly to friends or groups within WeChat, or to friends circle, without jumping to other applications, which increases the exposure and communication efficiency of the content.
  • Live broadcast function: Support live broadcast function, users can broadcast live through video number to further expand their influence.

(2) disadvantages

The content ecology needs to be improved: compared with Tik Tok, the content ecology of WeChat video number is not mature enough, and the types and quantity of content need to be improved.

(1) Advantages

  • powerfulAlgorithm recommendationAccording to the user’s viewing behavior,Recommend content that meets users’ preferences., improve the user’sViewing experienceAnd contentExposure rate.
  • Rich short video content: A large number of creators are gathered, and a large number of short video content is provided for users to watch, which meets the diversified needs of users.
  • E-commerce function: Tik Tok combines short video with e-commerce function, shopping while watching video, providing new marketing channels for brands and businesses.

(2) disadvantages

Serious homogenization: Some contents in Tik Tok are homogenized, and there are relatively few high-quality original contents.

Weak social relations: No matter how many fans there are in online celebrity and KOL, the popularity of each video is determined by the algorithm. Even the KOL of the head, not every video has strong exposure, and the social relationship is relatively "weak".

(1) Advantages

  • Good thing recommendation platform: it’s a super big one.Grass planting platform. About 70% of users are women, and they are mainly concentrated in first-and second-tier cities. They have high consumption power and are very suitable for planting grass.
  • Rich in fashion, beauty, lifestyle and other content: rich inFashion, beauty, lifestyleUsers can attract other users through detailed shopping notes and beautiful pictures.
  • Graphic notes: mainly based onGraphic-based, supplemented by short video and live broadcast attributes.. The creative form of graphic notes is very suitable for planting grass, because the time cost of notes is lower than other creative forms.

(2) disadvantages

Limitation of content form: It is mainly graphic, which may not provide enough dynamic visual experience in some cases compared with the short video form in Tik Tok.

  • Content generation: AIGC technology can automatically generate short video content, including but not limited toScript creation, video editing and special effects productionWait. For example, through deep learning algorithm, AIGC technology can better identify and understand different types of roles and generate AI roles such as virtual network red.
  • Content recommendation: AIGC technology can be based on users’ viewing habits and preferences.Can recommend the corresponding short video content.This personalized recommendation mechanism helps to increase the stickiness of users and improve the user activity and retention rate of short video platforms.
  • Content audit: AIGC technology can also be used to audit short video content.Automatically identify and filter out illegal, low-quality or harmful content.To ensure the health and safety of the platform content.
  • Interactive content creation: AIGC technology can interact with users,Dynamically generate content based on user input and feedback.For example, users can instruct AI to create short video content through voice commands or text input.
  • Content optimization: AIGC technology can analyze the popularity of short videos, user behavior and other information, and provide optimization suggestions for content creators to help them.Improve the quality and attractiveness of content..
  • Personalized content creation: AIGC technology can customize personalized short video content for users according to their interests and behaviors, and provide content creation services that are more suitable for users’ needs.

Generally speaking, the application of AIGC technology on social media platforms such as video number, Tik Tok and Little Red Book can not only improve the efficiency and quality of content creation, but also enhance the accuracy of personalized recommendation system and provide users with richer and more personalized content experience.