Today is my festival again, commemorating the climax of rural reform.

November 7th is to commemorate the 90th anniversary of the establishment of Xinhua News Agency, the 8th is China Journalists’ Day, and today is November 9th, which is another festival for me.

I have been a journalist for most of my life, and then I did theoretical things, leaving many memorable days. Since 1979, my initial period of prosperity has been about five years, and many reports have aroused great repercussions throughout the country, such as "crossing the Dadu River", "breaking through the Wujiang River" and "capturing Lazikou" in my life. News works are like milestones, marking the road I have traveled.

The first peak of my life appeared in December 1981. This time, at the National Work Conference of Xinhua News Agency, Mu Qing, President of Xinhua News Agency, praised me as a "good reporter for the people" at the conference. After that, Deng Xiaoping, Hu Yaobang and Hu Jintao praised me many times. Of course, the first praise was from President Mu Qing, which impressed me even more.

Confucius said, "Stand at 30", stand upright, make a statement, make meritorious deeds and stand upright. When Mu Qing praised me as a "good reporter sealed by the people", I was less than 30 years old.

Today, a photo aroused imagination. This is also related to an encounter with his wife, which will be mentioned later in the article.

A symbol of the beginning of rural reform

For more than ten years after 1966, the front page of People’s Daily was a photo of Chairman Mao. It’s not easy for the workers and peasants. Especially the front page headlines. However, after 1978, this habit was broken.

On December 17, 1979, my photo "Joy of Cotton Girl" was published in the People’s Daily, which echoed the spirit of the Fourth Plenary Session of the Eleventh Central Committee at that time, and it was the first news photo to fulfill the policy after the Third Plenary Session of the Eleventh Central Committee, and it made headlines.

In fact, since November 1978, newspapers have only begun to use personal names, just one year. After more than ten years of the Cultural Revolution, there was no personal signature, and I caught up with a good time. At that time, Economic Daily was not founded, Workers Daily and China Youth Daily were not reissued, and there were very few journalists. People’s Daily had a great influence. This photo was rated as the first-class draft of the first rural picture after the reform and opening up of Xinhua News Agency. That year, Xinhua News Agency just started to evaluate the draft.

40年后，这张照片出现在天安门广场右侧的中国革命历史博物馆里，成为新华社1979年的代表作。去年，在中国共产党党史馆里，农村改革也是以这幅照片为标志，上面一张是邓小平和万里在谈农村改革，后面就是我这幅照片。小岗村按手印那一幅照片曾经是农村改革的象征。后来那幅照片很少出现。我的《棉花姑娘的喜悦》便成为标志了。

到了1981年，我的照片在人民日报上越来越多了，一年登了24张，我是全国第一名，第二名是安徽的记者徐光春。

就在头版头条发表的一个月前的10月5号，人民日报登了我的《冒尖户王本跃和他的书记朋友》。当时新任国务院副总理万里对一个农业副部长说“你是做人民的敌人还是做人民的朋友？”当场责问这位农业部长。我并不知道上面的事，但是我的标题与这场争论相呼应。当时，穆青讲了“要表扬”，而且穆青讲，中午吃饭的时候和他的老伴续磊讲，“你看这张照片拍的多好，那驴子长得多精神”。吃饭都在和老伴议论，可见社长对这张照片的喜爱。

On November 9, 1981, People’s Daily published my big photo on the front page.

If the photo "The Joy of Cotton Girl" is a symbol of the beginning of rural reform. In November 1981, after the cotton harvest in northwest Shandong, the headline in the photo was a symbol of the climax of rural reform. At this stage of the economic situation, there has been a "tug-of-war" state, and some people support it and make a hullabaloo about; Some people are against it, but they are screaming at the top of their lungs. It seems that the decisive battle between socialism and capitalism is at stake.

On November 9, 1981, the cotton harvest in northwest Shandong reached a climax, and the People’s Daily appeared news photos of rural grass-roots units on the front page, which is rare. In the ten years of turmoil, it is impossible to make headlines except for the large photos of leaders, industrial and agricultural production and economic photos. This is obviously a sign of news reform.

On this day, I remember that on the way from the "Kouzi Building" to the No.6 Building of Xinhua News Agency, Mr. Jiang Qisheng saw me and said, "This morning, the news and newspaper summary program of China Central Radio made the front page headlines, without saying the name. Is it you?"

Mr. Jiang Qisheng listened to the report of China Central Radio. On the morning of November 9, 1981, the news and newspaper summary program in china national radio introduced the news that "the cotton harvest in northwest Shandong Province buys 200,000 tons every day". I haven’t seen the newspaper yet, and I’m not sure. I said, "I sent such a manuscript."

I haven’t been in the office for a long time, so the newspaper came. I saw these two photos of People’s Daily. In the first edition of People’s Daily, the editor directly changed the picture description into a short message, and put the photo on the front page, which was nearly 20 cm long and 12 cm wide, plus a leaflet of Mian County, occupying a quarter of the whole page.

The leaflet of Cotton County Magistrate was distributed a few days ago. All the photos sent by Xinhua News Agency were put in the frame in the editor-in-chief room of People’s Daily. It was the editor who put the two photos together and became a headline news. Editors are very attentive.

I saw this newspaper myself, and it was a shocking feeling, which I never dreamed of.

Let me have a look. The whole editorial department is staring at me. I’m sorry to see my face burning. They said, "Xiao Li, another gold ingot", "another shell" and "another satellite". I whispered "bump into". At this time, Yuan Ling said, "You met all the good manuscripts, but others didn’t. You worked hard."

At 10 o’clock, Sun Zhen, a member of the party group and director of the photo department of Xinhua News Agency, conveyed Mu Qing’s words. "Mu Qing said that we should praise Li Jin", and I don’t know anything else. What I remember is this sentence "Li Jin wants to praise".

People regard photo reports and photographers with special respect.

In the large-scale changes of the national agricultural production system, the northwest of Shandong Province was still in the lead in 1981, which was particularly eye-catching. Because it is one to one and a half years earlier than most areas in China, the situation is developing rapidly and with sufficient momentum. Heze, Liaocheng, Dezhou and Huimin are connected together, which is the largest area closest to the capital Beijing where the household contract responsibility system is implemented at this time. Wan Li transferred to Beijing, Anhui situation reversed. The whole country looks at Shandong, and Shandong looks at the northwest of Shandong.

In the autumn of 1981, there was a bumper harvest of cotton in northwest Shandong, and I came to Chiping County again.

"Oh, that cotton is like the sea!" Yang Chaoguo, secretary of Boping commune who cooperated with me for many times, vividly introduced me to Boping cotton purchasing station. I arrived in chiping this morning, and in the afternoon, 13 people came to the hostel to find me, most of whom were acquaintances contacted in the report. I suggested that I should take a photo of the big scene of cotton harvest, leaving behind the grand occasion of China’s implementation of "household production quotas" in the 1980s, and asked my friends to look at the scene separately for me.

Finally, the cotton collection station of Boping commune was selected. The people here are the most concentrated and imposing, and there are more than 400 cotton-handed cars under their eyes, forming a sea of cotton flowers. In the distance is a three-or four-mile-long cotton crossing team that forms a curve. I have never seen such a spectacular scene, and it has never appeared in the newspaper.

Cotton farmers sell cotton, which is everywhere.

For a long period of time, China newspapers used pictures as newspaper pictures, which made it difficult for pictures to play their unique functions. Except for the ten years of turmoil, the leader’s portrait was once placed in a prominent position, and the photos of ordinary people’s lives were not placed in the front page. This unusual handling by the editor-in-chief of People’s Daily made this group of pictures become the symbol of China’s news reform, which aroused strong repercussions in the press.

When the press in China first selected the excellent layout, it was awarded the National Excellent Layout Award for Good News in 1981. Jiang Qisheng, president of China Press Photography Society, said that Li Jin’s headline photo made people look at photo reports and photographers differently.

The front page headlines, the sensation of big photos.

People’s Daily and Xinhua News Agency cooperate very closely. Later, I heard that when the newspaper arrived that day, the Central Committee was in a meeting. Comrade Chen Yun said, "What do you think of the situation? Take a look at the newspaper. " At that time, I heard that it was a newspaper I read during the break of the meeting.

On the third day, this matter continued to ferment in Beijing. On November 11th, People’s Daily published Fang Ji’s article in the first edition of Today’s Talk, commenting on this headline, titled "Praise the Headline of Pictures". The content is as follows:

On November 9th, People’s Daily took pictures as the front page news, reflecting the gratifying scene of another bumper harvest of cotton in northwest Shandong this year. Seeing the overwhelming cotton and the flood of vehicles for sale, can we not applaud the farmers in northwest Shandong for making "cotton wealth" again?

News should be "new" and stress timeliness; To live, vivid and attractive, be clear at a glance. A good picture, placed in the headline position, broadens readers’ horizons and arouses the common concern of the society, which is more wonderful than words can express. In my memory, this is an innovation in the news arrangement of our newspaper. People have seen the power of the party’s policies and science and technology from the long queue of cotton sales. The state-owned policy of enriching the people, the people’s patriotic actions, making a fortune and patriotism are integrated.

This report was encouraged by Xinhua News Agency and some old comrades in the press. Comrade Xu Guangchun pointed out in an article at that time: In November 1981, a group of photos of "Cotton Harvest in Northwest Shandong" shot by Li Jin of Shandong Branch issued by Xinhua News Agency can be said to be the product of the combination of journalists’ news sensitivity and image sensitivity. The strong news and persuasiveness of photos cannot but make people admire the reporter’s news sensitivity. But this alone is not enough. While grasping the news, journalists have mobilized their image sensitivity. In the process of shooting, the vivid scenes of cotton farmers selling new cotton and "cotton county magistrate" scattering leaflets were chosen respectively, which contained profound news themes in vivid images and made the photos new, deep and vivid. People’s Daily published this group of photos in the front page.

Because at this time, the 50th anniversary of the establishment of Xinhua News Agency, Li Zhen, secretary of Shandong Provincial Party Committee, came to Xinhua News Agency and said that "Xinhua News Agency has made great contributions to rural reform", taking this photo as an illustration.

In November 1981, this big photo and large layout became an important symbol of the success of rural reform in China, which was remembered by history.

Mu Qing praised me as a "good reporter sealed by the people"

At this stage, the big photo on the front page brought me great reputation.

Just over a month ago, Mu Qing praised me as a "good reporter named by the people". It should be said that it is related to four things.

One thing is that in 1981, Xinhua News Agency commented on 24 articles, and I was the first in the whole Xinhua News Agency. This was spelled out one by one.

The second thing is the sensation on the front page of People’s Daily.

The third thing, I rode my bike to six counties in the northwest of Shandong, went down from Jinan, passed Qihe, Yucheng, Xiajin, Pingyuan and Lingxian, and rode alone for thousands of miles.

The fourth thing is that six counties in northwest Shandong wrote letters of praise, including the saying that "the peasant family is a good reporter." Later, I learned that Shi Haoquan, Tian Nairen, Zhang Baohai and others wrote these letters.

These four things, from the works, social influence, interview style and the evaluation of the masses, came to Beijing in waves, and President Mu Qing praised me under such circumstances.

I remember that day was December 31st.

When Comrade Mu Qing was talking, he stopped suddenly. "Who is Li Jin? Stand up. " I was burying my head in taking notes when the editor sitting next to me touched me. I quickly stood up and the whole audience stared at me and stopped for a few seconds.

Mu Qing although a wave, "sit down". At this time, Mu Qing said, "Li Jin won glory for Xinhua News Agency, made contributions and brought honor. Who proposed his’ good reporter from the peasant family’ and was sealed by the people."

In our Xinhua News Agency, we talk about Mu Qing’s name just as people talk about the emperor. Mu Qing’s praise, and this kind of super-standard praise, is rare for others. I sat down in a tremendous shock.

It has been 40 years since this incident. As time goes by, many things are forgotten. Some books published later were also recorded.

On the road, my lover happened to meet the owner of the headline 40 years ago.

A few days ago, when I was in Yimeng Mountain, my wife took her daughter to Qingdao to recuperate. On the way, I met an old man with white hair who was also recuperating. He was the leader of the Agriculture Department of Shandong Province. Because he didn’t want to go far away, for fear of causing trouble to others, my wife started Lei Feng again, helped the 93-year-old man get on the bus and sent him home when he came back. He suddenly asked his daughter, "which unit is your father from?" My daughter said, "Xinhua News Agency".

Li Haiping, his wife, and Li Mian, his daughter, met Ding Nuo in Qingdao Sanatorium. My daughter sent this to me that day.

The old man turned and muttered, "Xinhua News Agency, Li Jin. Li Jin, Xinhua News Agency ".

My daughter heard the old man muttering to herself and asked him, "Grandpa, who are you talking about?"

At this time, the old man’s daughter said, "Li Jin, Muzi Li, the icing on the cake. Dad often talks about this person. When he talks about Xinhua News Agency, he talks about Li Jin. "

My daughter asked, "Is it Li Jin in Shandong Branch of Xinhua News Agency?"

The old man stared at my daughter and said, "yes, that’s him. I’ll never forget it."

The old man’s daughter said that on November 9, 1981, his photo was published on the front page of the People’s Daily, and his name was "Mianhua County Magistrate’s Leaflet". He said it once every few days.

My daughter said with surprise and excitement, "Grandpa, I am Li Jin’s daughter. The one who helped you just now is Li Jin’s daughter-in-law."

On October 13th, my daughter, Li Mian, was with Ding Nuo, listening to my grandfather’s story about being beaten as a rightist and bumping into me.

At this time, the old man quickly waved. My wife Li Haiping came up and said, "Are you the wife of Li Jin? Li Jin is a good reporter. "

The old man talked about the situation in 1981. At first, he was a rural technician. He once became a rightist and worked as a teacher in Liaocheng Agricultural School. Later, he worked as the deputy director of the Revolutionary Committee in Chiping County. Go to Chiping County to catch cotton production. He went to the market to publicize the cotton planting technology of Lumian No.1.. At that time, we relied on policy, science and heaven for help.

I mean, the leaflet of Mianhua county magistrate reflects the background that the focus of the whole party’s work has shifted from large-scale mass political movements and class struggles to production and construction, which is a change of the times.

This leaflet photo was captured on the spot. On that day, I went to the market with Ding Nuo, who is known as the "cotton county magistrate", to teach the people about cotton planting. After class, a farmer who was familiar with Ding Nuo said, "I can’t hear all you said, and I can’t remember it. My mother also wants to listen to your class, so I don’t have time to come." You bring me a piece of clear paper. "

Ding Nuo drew a copy from the science and technology leaflet to be sent to the member and handed it to the member. I didn’t expect this leaflet to be picked up, but it was cut off halfway. Dino took out another one, ready to hand it over. Suddenly, dozens of hands reached out to him, and the crowd shouted "Give me one", "Ding Caishen, give me one" and "Mian County, I want one". The scene was extremely warm.

I wanted to take a photo, but I was pushed aside by the crowd who asked for a flyer. When I was in a hurry and couldn’t take a photo, a young man grabbed the flyer with a bicycle. I pulled his handlebar and said, don’t move, I’ll ask for one for you later. He watched me quickly climb onto the back of my bike, pressed the shutter three times in a row, and then I was knocked down by the crowd.

Mianhua county magistrate distributed leaflets.

I’ve been interviewing in the countryside for so long, and it’s the first time I’ve encountered such a vivid picture. When scrutinizing the description of this picture, I pondered for a long time around the words "Mianhua County magistrate scattered leaflets". It is the implementation of the rural contract responsibility system that has stimulated the production enthusiasm of hundreds of millions of farmers and made them devote themselves to labor with unprecedented enthusiasm. Science and technology symbolized by "science and technology leaflets" has become the most desirable and eager thing for farmers.

The act of asking for leaflets expresses the essence of farmers marching into science and technology, and they can feel the formation process of new productive forces. The composition of the stars holding the moon shows the farmers’ mood of "grabbing" and their desire for food.

By thinking in reverse, we can enter another realm. Considering the Party’s leadership work, the important content of the political line of the Third Plenary Session of the Eleventh Central Committee is the end of large-scale mass political movement and the beginning of large-scale production and construction.

At that time, the more I thought about it, the more excited I felt that I had captured an important plot, revealed a major theme and reflected the arrival of a new era. Later, these understandings were also endorsed by the press and photography circles in China, and many colleagues spoke highly of this photo. Wu Suxin’s article "Reflecting the pulse of the times-< Mianhua County magistrate scattered leaflets >" also believes that:

This photo has a good theme, a good theme and a vivid image. A county magistrate is so familiar with agricultural production technology that he is praised as "cotton county magistrate" by farmers, which itself reflects the changes in the ranks of cadres in China, the new pattern of the relationship between cadres and masses in rural areas and the new trend of agricultural development. This theme can be said to be a typical theme that deepens the theme.

I took some photos of old people distributing leaflets at the market. At that time, some people were afraid of disagreeing, so why did they distribute leaflets? I said that during the Cultural Revolution, people scattered leaflets to consolidate cadres. Now, cadres scattered leaflets to lead the people to get rich, and a new era has arrived. This photo proves the changes in the era of the Third Plenary Session.

After this photo was published in People’s Daily, it caused a sensation all over the country. It also brought changes to the fate of the elderly. Later, the old man was transferred to the Shandong Provincial Department of Agriculture as the director, and the old man has been to my house for more than 40 years.

I often think of this old man named Ding Nuo, but he disappeared after a long time.

In Qingdao sanatorium, the wife took out the phone. I talked with Dino on video in other places, which made me feel very cordial.

The old man wrote poems praising "the population on the road is like a monument"

My daughter felt a little proud. She said, "When I went to the road, everyone I knew knew knew my father. My father did too many good things for the people."

In the evening, the old man visited my wife’s room specially. The old man didn’t rest at noon and wrote a long article. A 93-year-old man was full of true feelings, which moved people.

We met 40 years ago, it was May Day in chiping, Liaocheng in 1981. On November 9th of the same year, the headline of People’s Daily published your photos of the cotton harvest in chiping Cotton Station and my photos of promoting cotton technology in the big collection. I heard that I won a grand prize and named my daughter Li Mian.

Over the years, you have traveled from state to state, stayed in the countryside, and worked hard. You always said simple and useful things, and you always did the right and useful things. You always have the pursuit of perfection, and you always adhere to the work style of seeking truth from facts.

Politically, you are very proficient.

Ideologically, it is very refined.

At work, very capable.

Style, very sophisticated.

Business, very skilled.

Treat people with sincerity and conciseness.

I advise you not to engrave stubborn stones, and the population on the road is like a monument.

Old acquaintance and old friend JIU San Weng Ding Nuo

On October 13, 2021, he was treated in youth.

The old man praised me. How can I do so well?

This matter was not published at that time. I said it would be published in another month, in 40 years. It’s been more than a month. Xiao Liu reminded me that November 9 was not about anything.

At that time, I did say that I would write this matter on November 9. Liao Luchuan, Qian Han and Liang Hongwen invited me to dinner this evening. On the way, Xiao Liu sent a text message to remind him: "Teacher, today is still your festival, so it’s time for you to send the headlines." Ok, I said that on the way to dinner now, I will dictate it to you, you sort it out, and I will send photos when I get home tonight.

Today’s news is tomorrow’s history and yesterday’s history is today’s news. Journalists’ life is always like a birthday. Whenever they encounter these important reports, they always leave a lot of memories. It is a very meaningful article to salvage the memory.

A little feeling about "the population on the road is like a monument"

Senior Ding Nuo was born in 1928, the same age as my father. An experience and a manuscript 40 years ago made him remember Xinhua News Agency all his life, carved in his heart like a stone tablet. "The population on the road is like a monument", which caught my thoughts for a long time.

When the prosperity is exhausted, you will see the truth. There is a kind of reputation, which is recognized or selected by superiors, while others are passed down from mouth to mouth by the people. It is a sign. The difference lies in whether it is said above or below; Say it yourself or the people; For a while or for a long time. Many works of Xinhua News Agency were evaluated by leaders. In order to evaluate the draft, dogs tore cats and bit them, and some beat their heads off. However, when the next leader left, no one said anything; I left by myself, and I didn’t say anything. But it has been circulating in the society for a long time, and it belongs to the gold content. My "Joy of Cotton Girl" has been in the exhibition hall of national history and party history, and it has been circulating in Zhangqiu for a long time. My nine-shed model, from the spirit of nine-shed to the spirit of Yimeng, has also been remembered by Linyi people for a long time; My report on ten thousand households was also remembered by people in Liaocheng, and my happiness phenomenon was also remembered by people in Binzhou.

"The population on the road is like a monument", which means that the real monument should be engraved in people’s hearts. It also means that right and wrong do not need to be defended by themselves, and they have their own public opinion to decide. A good reputation, like a clean stream, is not only an individual’s life attitude and value pursuit, but also a long-lasting spiritual yearning of the whole society. I think it is also a realm of life for a reporter to do this.

Things are like grass growing in spring, but people are like floating clouds. A good reputation, like a clean stream, is closely related to the happy life of ordinary people. Han Yu and Su Shi, who were relegated to the wild land as criminal ministers, are generous and diligent. Now Han Jiang in Chaozhou is still running day and night, and Su Causeway is still quietly guarding the West Lake. It can be seen that the clean stream seems invisible, but in fact it is tangible, and the people can really feel and experience it, and finally form a word of mouth. As frankly stated in Disciples’ Rules, "those who go high have a high name; Those who are talented are arrogant. " I can’t compare the land with the sky, but I believe that what journalists left to history will also remain immortal. To achieve the realm of "the population on the road is like a monument".

"I advise you not to engrave stubborn stones, and the population on the road is like a monument." A good reputation is the spiritual treatment given to a person by society, just like the air flowing among the public. As long as a journalist has an elegant mind, is full of righteousness, does more good deeds, and engraves his works on the hearts of the people, he is naturally confident that he will "stay clean in the world." I have been engaged in journalism for 50 years, and many of my works have been made in Shandong. Many places have left an impression on the people, and they are still talking about it, and they have even set up a memorial hall for my works. I thank the people here.

Today, I am glad to remember the accidental meeting between Mr. Ding Nuo and my wife and daughter and leave the above article.

Today is another festival, which is the 40th anniversary of the headline of People’s Daily and the leaflet of Mianhua County. It has been 40 years since he published articles to commemorate the harvest of cotton in northwest Shandong and the early years of rural reform.(Li Jin)

Brief introduction of the author

Li Jin,Professor, Chief Policy Expert, State-owned Enterprise Reform and Development Research Center, Renmin University of China.

Senior reporter of Xinhua News Agency. Since 2010, he has successively served as editor-in-chief of China Enterprise News, vice president of China Enterprise Reform and Development Research Association, chief expert of the State Council State-owned Assets Supervision and Administration Commission, vice chairman and chief expert of state-owned enterprise management think tank, and president of China Enterprise Voice Research Institute.

Focus on enterprise theory and policy research, subject research and experience summary. Since the 18th National Congress, he has interpreted more than 70 corporate documents of the CPC Central Committee, the State Council and SASAC and the spirit of the meeting, and was interviewed by the media for more than 500 times last year. He was called "the standard-bearer of public opinion on the reform of state-owned enterprises in China" and "the first interpreter of state-owned enterprise policy news" by the media.

Since the reform and opening up, the "thinking-oriented" survey has been written by 45 members of the Political Bureau of the Communist Party of China Central Committee. In 1982, Deng Xiaoping listened to the report and said that he had a "say" in the reform.

He has published 32 monographs, such as The Proposition of Capital Management Theory and Depth.

Special feature of 1905 film network Recently, Christina’s I am a Mountain, Bo Huang Zhou Xun’s Across the Furious Sea, Zhang Yi’s Knife’s Tip and Disney’s new film Star Wish have premiered in turn, attracting the attention of countless audiences.

As an important part of publicity and marketing, the film premiere is not only an opportunity to show the charm of the film, but also a stage for star creators to respond to the expectations of the audience. In the past 20 years, the holding form and communication platform of the film premiere have been iteratively updated, and the focus of publicity has also changed.

The film premiere 1.0 era: huge momentum and strong sense of ceremony

The premiere of domestic movies can be traced back to December, 2002. Hero, directed by Zhang Yimou, held a world premiere in the Great Hall of the People, with a huge momentum. In the end, the film won 250 million box office in 20 days, accounting for a quarter of the box office of that year. The era of commercial blockbusters in China movies officially opened, which also opened the prelude of this publicity form of premiere.

Li Yi, a senior media person, bluntly said that the premiere of Hero in the Great Hall of the People will make people feel that the film has a sense of sacredness. "A lot of apertures have been added to it. At that time, all the premiere ceremonies will be particularly strong. "

Zhang Jinfeng, deputy editor-in-chief of China Film News, said frankly that Dao Lang, the hottest singer at that time, was invited for the premiere of House of Flying Daggers. It was the first time that Dao Lang met you offline. "An activity of more than 5,000 people was held in the Beijing Workers’ Gymnasium, which was equivalent to a concert and helped promote the marketing of a film."

The film premiere 2.0 era: a lot of tricks to promote by Weibo.

A film premiere with grand ceremony as the main part and traditional media as the core quickly transitioned from the 1.0 era to 2.0 era. At this time, the film premiere not only began to embrace the Internet, but also promoted with the help of Weibo, and constantly innovated in form.

Li Yi, for example, said that if the film involves ancient wars and naval battles, the premiere will be held on a big ship. If the film involves civil aviation, the whole event will be placed in a flying plane.

It is reported that "No.81 Capital 2" held its premiere in Huguang Hall, and The Captain moved the event to flight 3U8803 from Beijing to Chongqing, and "Evil does not suppress right" chose to hold its premiere conference at the foot of the Great Wall.

Film premiere 3.0 era: short video of running hall roadshow becomes standard

In recent years, the film premiere has changed to the era of 3.0, and the road show hall has become a routine operation for major film parties to hold the premiere. The founders gave up the high-cost premiere event and chose to interact with the audience at close range in the cinema to spread word of mouth and enhance the effect of topic communication.

Tan Fei, a film critic, said that many premieres were very loud to highlight their size as commercial blockbusters, which worked in those days, but now it is increasingly useless. Because the audience will not go to see a movie because of big investment and strong lineup, everyone will only pay for the quality of the movie. Quality is king and content is king.

The 3.0 era of the premiere is an era with short videos as the main position and more emphasis on topic communication. In addition to the gathering of the main creators, friends and relatives in the film industry often come to join us, and their evaluation output has almost become a standard.

Equally important is the viewing group. The attraction of the viewing group is that any audience can participate for free, watch the movie in advance, interact with the main star, and also provide material for the short video communication of the premiere.

An Yugang, CEO of Beijing Cinema Tianxia Culture Communication Co., Ltd., bluntly said that the content that the main creator communicates with the audience in the cinema is easy to spread through short videos and become the first wave of word of mouth.

Zhang Jinfeng said that the film market is sinking, and many new screens are concentrated in small and medium-sized cities, even county-level cities and township cinemas. Internet video has actually become an important position for the promotion and marketing of the whole film.

It is undeniable that when the short video of the patterned premiere is overwhelming and stereotyped, the 3.0 era will also lose its vitality. Only by constantly innovating, stimulating the audience’s interest and driving more people into the cinema can the premiere play its due role.

Perhaps the immersive experience that can be played will be a prelude to the premiere of the 4.0 era.

1905 movie network Adapted from the game "Yin Yang Shi", starring, producer, director,,, etc., released the notice of "Four Beauties of Serving the Gods". Wang Yueyi, who plays the role of peach blossom, god music, snow girl and eight colors, burst into flames. The four people are gentle, cute, heroic or smart, and their beauty is different. The beauty of the prosperous age is eye-catching.

　

"four beauties of serving god"Assemble and exhibit thousands of charms, subtly interpret suspense and repeatedly serve the gods.

The notice of "Four Beauties in Serving the Gods" released on January 28th shows the multi-faceted charm of Claudia, Shen Yue, CiCi and Wang Yueyi from the aspects of modeling and personality. The peach blossom played by Claudia, gentle and beautiful, leads the servants to practice, showing the style of "big housekeeper"; Shen Yue’s divine music is sweet and delicate, full of girlish feelings, and restores the quaint characters; The snow girl played by CiCi plays a neat and refreshing play, and Qi Liuhai’s style highlights "contrast Meng"; Wang Yueyi plays the Eight Colors, plays the flute and drums, and is quiet and moving. The "four beauties" have different styles and their beauty is different.

The behind-the-scenes tidbits of the four people also revealed the suspense of the plot of "The Order to Serve the Gods". A crying scene in Claudia is very tense, and pear blossoms bring rain, which makes people wonder what the ups and downs of peach blossoms are facing. Shen Yue’s double bun and oil-paper umbrella correspond to the symbolic elements of divine joy, and she is also bent on chasing Enigmatic in the film, reflecting the pure natural beauty in the plot of the conspiracy between the shemale and the shemale because of greed with the image of a naive girl; The Snow Girl played by CiCi is full of the aura of the royal sister, while Qi Liuhai’s style shows the charm of contrast, and the fighting scenes with Qing Ming and Bai Qian imply her villain’s identity, which not only makes people guess how she will fight against the Yin and Yang teachers; Wang Yueyi’s eight colors are the most agile and pure and fresh. Together with Peach Blossom, she exists as the housekeeper of Enigmatic courtyard, leading all kinds of gods and silently guarding Pingjing.

　

The decisive battle between the two worlds is imminent, and the "order to serve the gods" means that the heart has a place to return to poke the reunion resonance.

On the first day of New Year’s Day, the movie "The Order to Serve the Gods" was adapted from the phenomenal game "The Master of Yin and Yang", showing the gorgeous and beautiful new fantasy world of the East, and the grand decisive battle is about to begin. "Four beauties to serve the Gods" is the embodiment of the unique oriental beauty of the film. Claudia once revealed: "The actors in the" Order to Serve the Gods "crew are all beautiful." Their beauty lies not only in their face value, but also in their interpretation of the meaning of commitment and trust, which is also very precious in real life.

In the film, Peach Blossom, Divine Music and Eight Colors all belong to the Enigmatic camp played by Chen Kun, while Snow Girl devotes herself to following the kindness played by William Chan. Although good and evil are at odds, they all practice the meaning of "serving the gods" &mdash; &mdash; Serve god and master through thick and thin, live and die together, and never betray. Chen Kun’s interpretation of the order to serve the gods represents "complete belief and commitment", and after the conclusion of the order to serve the gods, "a demon will not become an evil demon if he has a master and a place to return to", which also represents a good wish to go in both directions.

On June 13, IT Home learned from the official account of Volcano Engine that Xiaomi’s artificial intelligence assistant "Xiao Ai" has reached a cooperation with Volcano Engine, and the two sides bring users a smarter AI interaction experience based on the big bean bag model.

According to reports, "Xiao Ai Classmate", as Xiaomi’s smart assistant, has been successfully integrated into many Xiaomi products such as mobile phones, smart homes, smart wearable devices, and Xiaomi SU7, improving the convenience of daily interaction for users.The new "Xiao Ai Classmate" not only grasps user requests more accurately, but also provides faster response speed and more comprehensive content servicesFor example, when users ask about complex scientific concepts, "Xiao Ai Classmate" can accurately capture the needs and provide accurate and professional answers in real time, while strictly following ethical and legal guidelines to ensure that the content is healthy, safe, and free from bad information.

Xiao Ai’s smart assistant uses the online search plug-in ability provided by the ByteDance bean bag modelCapture search results from the same source as the headline content in real time, providing users with comprehensive and time-sensitive responses.

At present, Volcano Engine has joined OPPO, vivo, Honor, Xiaomi, Samsung, and ASUS to announce the establishment of an intelligent end point large model alliance. OPPO Xiaobu assistant, YOYO assistant of Honor MagicBook, Xiaomi "Xiao Ai Classmate", and AI assistant of ASUS laptop have all been connected to Volcano Engine’s large model service.

When it comes to filmmakers’ cross-border, they can generally be divided into two directions, one is the liberals who mainly seek novelty and joy, and the other is the hard-core explorers who explore and get to the bottom of the matter.

A typical example of hardcore is the film produced by James Cameron in 2014.Deep sea challengeIts pilot "Deep Sea Challenger" successfully dived into the deepest part of the world’s oceans-Mariana Trench.

Cameron’s cross-border not only caught up with his huge capital, but even almost lost his life.

However, what I want to introduce today is not the extreme challenge that scares people, but the agricultural documentary that makes people laugh and cry and focuses on bad experiments.Clarkson’s Farm.

A grounded and fun agricultural documentary

Film byJeremy ClarksonInvested and produced by this deity, distributed by Amazon Studio. Clarkson used to be a broadcaster in Britain, and then worked as a reporter for the racing industry for a while.

He is tired of living by the rules, and all kinds of embarrassing things such as racing cars and bombing houses emerge one after another.

This time, in Clarkson’s Farm, he returned to the field, challenging perhaps his most unsuitable career:farmer.

　

In Clarkson’s Farm,In a humorous way, the director introduced to the audience how a novice farmer turned an empty land into a farm with business opportunities from scratch.

The same drama series about the west and farms, Clarkson’s character is completely different from kevin costner in Taylor Sheridan’s Yellowstone.

The former is a funny and sometimes neurotic old English urchin, and the latter is the father who defends the sovereignty of the farm.

Since ancient times, the words related to "development" and "construction" often make the audience subconsciously associate with the image of a smart scientist or a tough guy who refuses to give in.

In this way, Clarkson’s Farm is really easy to get the attention of many ordinary people because of its people-friendly and grounded people.

In terms of image style, in these eight documentaries,Clarkson uses a lot of aerial photography and holds a lens to enhance the presence of the image.

At the same time, the director placed a large number of close-up mirrors in the scene with motorcycles, which fully grasped the visual lifeline of male audiences.

When Clarkson ignored the rules of farming and showed off his driving skills on the farm in a Lamborghini, his image of an old urchin had deeply captured the hearts of the audience.

On the other hand, while the film is funny, it does not forget to popularize basic agricultural knowledge to the audience.

For example, in the footage of land reclamation, the documentary emphasized the importance of rutting to successful sowing in an animated way.

In this way, the easy-to-understand expression is matched with Clarkson’s unique charm as a host.Clarkson’s FarmIt is an exquisite documentary that is suitable for the family to watch after dinner.

　

As a variety show that focuses on relaxing and funny, Clarkson’s program effect is also worthy of praise.

What impressed me the most was the unlucky potato in the third episode.

The unexpected rainstorm destroyed Clarkson’s potatoes, so he had to stop the loss in time and put some potatoes in the "good faith box" for "bargain sale".

I believe Clarkson’s "mask of pain" will win the heartfelt laughter of the audience in front of the screen.

　

Movies about planting will not only reflect the cultural characteristics of different regions, but also show people’s views on the eternal proposition of man and nature in different countries.

Clarkson’s whimsy from time to time needs funds and machinery to transform, and his plan will become a disaster in most cases. As an audience, we may gloat, but perhaps we need to think about:

Most farmers don’t have such strong financial support. A rainstorm and a cooling down may make the crops they depend on disappear.

Clarkson’s documentary, from the perspective of variety, is remarkable, from the perspective of record

Degree is sincere and careful.

But from the social level, it is superficial, which shows the beautiful imagination of the British middle class to build a profitable modern farm.

In these eight episodes of documentaries, what the audience can feel is not how people use the gift of nature, but how people use machinery and wisdom to conquer the uncultivated land.

The British people’s desire to control the land and their flexible control of capital are vividly reflected in Clarkson’s documentary.

Repeated failures and continuous capital investment, we can really praise Clarkson for his hard work, but I think what he wants to conquer is not the square inch of land, but the vast west.

　

From Clarkson’s Farm

Look at the cultural differences between East and West.

　

Compared with this film, I can’t help but think of the Japanese film Little Forest, which is also highly praised in Asia.

The girl who worked diligently in the field, the sound of cicadas lingering in the hearts of the audience, and the reassuring white noise presented an artistic conception different from Clarkson Farm.

Without the roar of machinery and commercial interests, the Japanese agricultural scenery under the lens of Junichi Mori, such as Xanadu and paradise on earth, provides a safe haven for people working in the world in the storm.

　

In terms of photography style and skills, Junichi Mori’s direction is obviously different from Clarkson’s.

Most of the shots are done in a fixed position, and there are no sharp tracking and aerial shots. The intention is to emphasize the idea that man and nature are inseparable.

　

However, Clarkson’s Farm, as a documentary with a partial variety, can’t be compared with Little Forest with a little fictional nature.

But from its aesthetic style and characterization, we can easily understand the cultural differences between the East and the West.

Looking ahead, if we don’t talk about the thinking mode or ideology in Clarkson’s documentary,Its production mode and story structure are also worth learning from domestic films and the media.

Clarkson’s documentary shows the beautiful scenery of agricultural machinery and British farms today, which is a sublimation of the universal values of capitalist society.

And we are both big agricultural countries, and we also have profound cultural heritage.

Although we have a certain number of excellent agricultural documentaries, the way we spread knowledge is too academic, which makes it difficult for young audiences to benefit from it.

In short, what we want to learn is not the universal values of others, but the means by which they propagate them.

At the end of my writing, I thought of the one that exploded on the oil pipe not long ago.China Upmaster LiziqiWith simple images and sincere attitude, she presented China’s rural life to the world like a picture scroll.

She proved that the output of high-quality recorded images does not come from poor imitation, but from the love of what is being photographed.

Author | Zhang Ying

Typesetting/Operation | Zuoye

Planning | Houlang Film Editorial Department

Contact Us

Contribution | cooperation

houlangdianying@hinabook.com

Welcome to play and enjoy with me.

() The business review of the Board of Directors in 2022 is as follows:

　　I. The industry in which the company is located during the reporting period.

　　The company shall comply with the disclosure requirements of the construction machinery industry in the Guidelines for Self-regulation of Listed Companies of Shenzhen Stock Exchange No.3-Disclosure of Industry Information.

　　Special industrial pump industry: the slurry pump produced by the company is used to transport slurry containing abrasive solid particles, which is widely used in mining, electric power, metallurgy, coal, phosphorus chemical industry and other industries. With the rising demand for purified phosphoric acid, the phosphorus chemical market has maintained a steady and rising trend. With the increasing demand of new energy batteries, electronic-grade phosphoric acid, food-grade phosphoric acid and other phosphorus chemical industries, it also drives new development opportunities for upstream phosphorus chemical enterprises. The spare parts in the mining and metallurgical markets are frequently replaced, with large market capacity and broad prospects. With the upgrading of existing pumps and replacement of spare parts, the market demand for maintenance services has also increased steadily.

　　In 2023, there will be strong demand for flue gas desulfurization, phosphorus chemical industry, energy-saving pump and sintered ceramic pump. The company will seize the market opportunity and promote the transformation and upgrading of the service market, and gradually shift from single-machine equipment production to an integrated supply system of "pump+start-stop control+remote monitoring+adaptive adjustment".

　　The company shall comply with the disclosure requirements of the chemical industry in the Guidelines for Self-regulation of Listed Companies of Shenzhen Stock Exchange No.3-Disclosure of Industry Information.

　　Cellulose and its derivatives industry: taking cellulose as raw material, reacting with esterifying agent and etherifying agent respectively, cellulose esters and cellulose ethers can be obtained, and the nitrocellulose products of the company are cellulose esters. The global market demand for nitrocellulose is basically stable. At present, 90% of civil nitrocellulose products are used in the paint and ink market. In the coating industry, the demand for oily coatings, such as nitrocellulose paints, has declined under the influence of multiple factors. With the constant changes in the global economic environment and safety and environmental protection situation, the overall demand still exists. In terms of ink industry, it has maintained a rapid growth trend in recent years. The main demand is high-quality products with low nitrogen and viscosity, high quality and good fluidity. It is expected that it will maintain a rapid growth momentum in the future. According to the industrial development trend, the demand for high-end ink products in downstream industries in the domestic market will increase. Due to the persistent global instability, international military conflicts and the anti-terrorism situation, the demand for energetic cotton has increased in recent years. In 2023, the domestic demand of nitrocellulose showed a slight growth trend, and the international market demand showed a steady trend.

　　Chemical defense and environmental protection industry: The global activated carbon industry is facing the challenges of increasingly strict requirements for environmental protection, energy saving and emission reduction and rising labor costs, and the overall market growth is weak. The foreign trade market of activated carbon continues to be weak, and the domestic activated carbon market is in the transition period from the introduction period to the growth period. The demand for activated carbon products in downstream areas is increasing rapidly, especially under the strategic goal of "carbon neutrality" and "peak carbon dioxide emissions", which has a good development space in the future. The domestic low-end market of personal protective products has overcapacity, and the homogenization competition is intensified; High-end markets such as fire protection, coal mine, chemical industry and rescue emergency have great room for growth; In the fields of civil air defense policy adjustment, industrial special protection and emergency protection, the standard and quality are improved, and the demand for individual protection and upgrading of civil air defense filters is obvious; New air defense filters, air purifiers, fresh air systems, industrial toxic and harmful gas purification devices, smoke purification devices and filter carbon plates are expected to form new pillars. In recent years, as the country has accelerated the introduction of stricter standards and policies for pollutant discharge and treatment in air pollution prevention, water pollution control and soil pollution remediation, it has provided a broader market space for adding and upgrading existing environmental protection equipment. Coupled with the influence of national economic development, environmental protection policy guidance, industry technological innovation and other factors, China’s environmental protection industry as a whole has developed rapidly, and environmental protection equipment products have shown a growth trend.

　　It is estimated that in 2023, as the domestic economy continues to pick up, the demand for activated carbon, catalysts and environmental protection equipment will recover steadily, and there will be a steady growth trend in the future with the support of policies and the positive response of the market.

　　

　　II. Main businesses of the Company during the reporting period

　　The company shall comply with the disclosure requirements of the construction machinery industry in the Guidelines for Self-regulation of Listed Companies of Shenzhen Stock Exchange No.3-Disclosure of Industry Information.

　　During the reporting period, according to the Guidelines for Industry Classification of Listed Companies issued by China Securities Regulatory Commission (revised in 2012) and the results of industry classification of listed companies issued by China Securities Regulatory Commission, the industry of the company was "manufacturing-chemical raw materials and chemical products manufacturing"; According to National Economic Industry Classification and Code (GB/T 4754-2017), the industry code of the company is 2614, organic chemical raw material manufacturing.

　　Since its listing, the company has given full play to the role of the capital market platform, continuously promoted the adjustment and upgrading of industrial structure, and stabilized the "multi-main business" industrial structure of cellulose and its derivatives industry with nitrocellulose as the core, chemical protection and environmental protection industry based on activated carbon, and special industrial pump industry with slurry pump as the core.

　　(a) the main business.

　　During the reporting period, there were no major changes in the company’s main business and products.

　　Cellulose and its derivatives industry: The company can produce three series, four wetting agents and more than 80 brands of nitrocellulose products, which are widely used in the fields of national defense weapons and equipment, overseas civilian bullets, coatings, inks and celluloid products, and have grown into a nitrocellulose manufacturer with the most complete product spectrum and product extension in the industry. The marketing network covers more than 50 countries and regions in Asia, Europe, Africa, the Middle East, South America, North America and Oceania. It is an "excellent supplier" of the world’s top 500 companies, such as Akzo Nobel in the Netherlands, Sunchem in the United States, Bayer in Germany and Diaison in Japan. Since 2004, it has continuously maintained the leading position in production and sales scale in the world.

　　Chemical defense and environmental protection industry: Shanxi Xinhua Chemical Defense Equipment Research Institute Co., Ltd., a subsidiary of the company, is the only research and production unit of chemical, biological and chemical defense equipment in China. Since the establishment of the factory, the Institute of Chemical Defense Equipment has been concentrating on the field of protection and environmental protection, extending the concept of integrity and quality policy to the first behavior concept focusing on customers, positioning the mid-to high-end market, devoting itself to the development of chemical defense and environmental protection industries based on activated carbon, and serving national defense security and national economic construction. The products have reached the internationally renowned and domestic leading level, and it is a leading enterprise in China’s carbon-based catalyst, coal-based activated carbon, industry and hazardous chemical protection.

　　Special industrial pump industry: Xiangyang 525 Pump Industry Co., Ltd., a subsidiary of the company, integrates R&D, manufacturing, sales and service. It is a state-level high-tech enterprise and a state-level "little giant" enterprise specializing in special innovation. The company has more than 40 years of experience in research, development and manufacturing of slurry pumps and advantages in casting core materials. Its products are widely used in environmental protection fields such as thermal power, phosphorus chemical industry, mining industry, metallurgy, etc., and it has maintained a leading position in the market segment of pumps for flue gas desulfurization and phosphorus compound fertilizer for a long time.

　　(two) the production and operation of the main products

　　1. Main products and production

　　(1) Main products

　　(2) Process flow of main products

　　Cellulose and its derivatives industry:

　　The production process of nitrocellulose series products is as follows:

　　Chemical defense and environmental protection industry:

　　The production process flow of gas mask body is described as follows:

　　2. Main business models

　　Compared with the previous reporting period, the company’s main business model has not changed significantly.

　　(1) Cellulose and its derivatives industry: As a leading enterprise engaged in nitrocellulose production and sales, the company has a complete procurement, production and sales system.

　　① purchase mode

　　The company has long-term experience in raw material procurement, storage and transportation and stable supply channels, and has a deep understanding of the price changes of various bulk raw materials related to nitrocellulose.

　　About 70% of the company’s demand for main raw materials is signed with suppliers in large quantities, and the remaining 30% is purchased immediately according to the market price, which ensures the supply guarantee of demand and maintains certain flexibility. At the same time, the company adopts a multi-supplier system for any kind of bulk raw materials, which is conducive to obtaining price advantage and ensuring supply.

　　Based on the analysis of past budget implementation and future market conditions, the company determines the sales plan and marketing strategy for the next year, and determines the product production plan for the next year on this basis, and then calculates the required quantity according to the unit consumption data of various raw and auxiliary materials, and determines the procurement plan for the next year by combining the analysis of the future market conditions of raw materials. In actual implementation, the monthly purchasing plan is determined and adjusted in time according to the monthly production plan, material inventory quantity, annual purchasing plan and the analysis of current market conditions. According to the purchase application received every month, the purchasing department makes inquiry and negotiation with suppliers, and finally reaches a purchase agreement and implements it.

　　② production mode

　　At present, the company has two nitrocellulose production bases in Luzhou and Xi ‘an. The company organizes production according to the order situation and adjusts the operation plan according to the market changes to fully meet the needs of market customers. The company has carried out flexible transformation of the production line, which can adjust the process and implement "quick production change" according to the different needs of customers, and mass produce products that meet the national standards and are customized according to the individual needs of users; Through the adjustment of some technological processes, meet the needs of customized customers; For users with special needs, special raw materials and special production technology are designated to meet the different product quality requirements of customers.

　　③ Sales model

　　Guided by the modern channel management concept, the company adopts a compound mode of channel operation combining direct selling and distribution, giving full play to the advantages of various modes and maximizing channel efficiency.

　　First, direct sales to high-quality customers at home and abroad

　　The company implements direct selling strategy for big customers and special customers. The direct selling model has the advantages of short channels, strong channel control, timely information collection and quick response to market changes, especially competitors’ competitive strategies, timely service and strong terminal price controllability. The company gives priority to meeting the requirements of large customers and special customers in product supply, technical services and special services, and gradually cultivates large customers into strategic partners.

　　The second is the distribution model.

　　The company implements the first-class dealer model in areas with scattered distribution, medium (small) and dense scale, conventional products and large service radius, which plays a role in covering a wide range and buffering business risks, and can also reduce sales costs and benefit end customers.

　　The third is foreign trade sales.

　　The company mainly carries out nitrocellulose export business by means of self-operated foreign trade export, supplemented by port trade export.

　　(2) Chemical defense and environmental protection industry

　　① purchase mode

　　The material procurement of Chemical Defense Equipment Research Institute is mainly divided into centralized procurement and market procurement. The main raw materials, auxiliary materials and accessories for production are mainly purchased in a centralized way, or purchased in a qualified supplier’s market. The rest of the raw materials, cooperative fittings and general standard materials shall be submitted to the demand plan by each production unit, and after being audited by the material center, they shall be purchased at their own fixed point or by market comparison, and the purchase price will fluctuate with the change of market price.

　　② production mode

　　The products of Chemical Equipment Research Institute are produced according to the order requirements, and the company organizes and dispatches the production in a unified way, and issues the production operation plan every month. The plan is to decompose the feeding, output and tooling of each product component into various production units, and each production unit organizes the production according to the plan.

　　③ Sales model

　　First, the special ordering products and air purification and environmental protection products of the Institute of Chemical Defense Equipment mainly adopt the direct selling mode.

　　The second is the domestic sales of activated carbon products of Chemical Defense Equipment Research Institute, and the implementation of one-stop service in key industries such as water purification, cement, steel, nonferrous metals, etc., mainly through team research and project bidding. Catalyst and impregnated carbon products are mainly sold by direct sales. Foreign sales are mainly self-export, while developing e-commerce business model.

　　Third, the protective equipment products of the Institute of Chemical Defense Equipment are divided into individuals and collectives. Among them, personal protective equipment products are generally distributed by the company and distributed by local distributors. At the same time, e-commerce network sales are developed and logistics delivery is arranged in a unified way. Collective protective equipment is mainly sold by authorized independent dealers.

　　Reasons for major changes in raw material prices compared with the previous reporting period

　　Cellulose and its derivatives industry: the price of cotton linter, the raw material of refined cotton, rose to the highest price of 10,500 yuan/ton in the past ten years from the end of 2021 to the beginning of 2022, and then gradually adjusted back, resulting in the market price of refined cotton in the first half of 2022 being higher than that in the second half.

　　

　　Third, the core competitiveness analysis

　　During the reporting period, the company’s core competitiveness has not changed significantly, mainly as follows:

　　1, the scarcity of special qualifications

　　At present, the scientific research and production in China’s military industry are approved in advance, and the company has special qualifications in the military industry and corresponding production support capabilities. The scarcity of special qualifications enhances the company’s core competitiveness.

　　2. Industry position and brand advantage

　　Cellulose and its derivatives industry: since 2004, the company has maintained the leading position in the production and marketing scale industry and is one of the three executive committees of the World Nitrocellulose Manufacturers Association. The company has four categories of refined cotton nitrocellulose, wood pulp nitrocellulose, nitrocellulose lacquer flake and nitrocellulose solution, and the whole system product spectrum of wetting agents such as ethanol and isopropanol, which can provide customers with personalized customized products. With brands such as "SNC", the marketing network covers more than 50 countries and regions, and the brand recognition is high. Nitrocellulose series products occupy more than 50% in the domestic market and more than 20% in the international market.

　　Chemical defense and environmental protection industry: the company’s chemical defense and environmental protection industry series products are undertaken by the wholly-owned subsidiary Chemical Defense Equipment Research Institute. The Institute of Chemical Defense Equipment is the only "double-protection army" enterprise in the scientific research and production of chemical defense equipment in the national defense industry, and the backbone enterprise in the research and development and manufacture of chemical defense equipment. It has a national mobilization center for gas masks and collective protective equipment, a first-class metering station for chemical defense in the national defense science and technology industry, and its equipment covers all arms and services. It also provides advanced space purification and emergency protection equipment for shenzhou spaceship and Tiangong space stations, making an important contribution to national defense. The market share of activated carbon products is about 15%, the market share of catalyst products based on activated carbon is about 25%, the market share of civil air defense filters is about 25%, and the market share of export masks is over 80%.

　　Special industrial pump industry: the company’s slurry pump series products are undertaken by the holding subsidiary pump company. The pump company has more than 40 years of R&D and manufacturing experience, and it is the only enterprise in China that introduces foreign design and manufacturing technology of corrosion-resistant and wear-resistant pumps and special steel smelting and casting technology. Has the advantage of core material casting and participates in the formulation of national standards for special steel materials. There are more than 30 series and more than 650 product specifications, which can meet the individual needs of customers. "525 and Map" is a national well-known trademark, and "525" brand slurry pump is a famous brand product in Hubei Province, which is exported to more than 42 countries and regions. The domestic market share of slurry pump in phosphate compound fertilizer pump is 70%, and that of flue gas desulfurization pump is 40%.

　　3. Advantages of technological innovation

　　Cellulose and its derivatives industry: the company’s R&D center is the cellulose product development center of Ordnance Group. According to the roadmap of scientific and technological development, the top-level design of R&D system for process innovation, product innovation and application innovation has been studied and formulated, and technological innovations such as drying technology of nitrocellulose chips and semi-automatic packaging of nitrocellulose have been promoted in an orderly manner; Complete the application of low viscosity nitrocellulose flooding packaging technology upgrade production line. The project "Technology and Application of Nitrocellulose Efficient and Continuous Acid Flooding Washing" has passed the appraisal of scientific and technological achievements and reached the international advanced level. "Key Technology and Application of Safe and Green Manufacturing of Energetic Cotton" has passed the scientific and technological achievements appraisal of Ordnance Group, and the overall technology has reached the international advanced level.

　　Chemical defense and environmental protection industry: Chemical defense equipment research institute is the first-class metrological technical institution of chemical defense in national defense science and technology industry and the testing and testing institution of China People’s Liberation Army’s military product finalization test, and has been recognized as a national high-tech enterprise and a national enterprise technology center; The first batch of intellectual property cultivation enterprises in Shanxi Province won the first prize of the National Science and Technology Progress Award; In 2022, it was approved as "Shanxi Key Laboratory of Filtering and Purification Materials" and Shanxi Porous Adsorption Materials Engineering Research Center. Re-identification of high-tech enterprises passing smoothly. The Metrology and Testing Center of Chemical Defense Equipment Research Institute was selected into the list of weapons and equipment testing institutions of the Equipment Development Department of the Central Military Commission and successfully passed the CNAS laboratory accreditation re-evaluation. It has more than 300 sets of internationally advanced scientific research and test instruments such as scanning electron microscope, X-ray diffractometer, plasma emission spectrometer, Raman spectrometer, thermogravimetric analyzer and GC-MS, and an innovative team of more than 300 scientific and technological personnel. He has participated in the national "863" plan, manned (), high-tech projects and other major national special tasks; Presided over the formulation of more than 60 national standards, military standards and national industry standards for chemical defense equipment, with more than 200 patents and more than 100 invention patents, and won more than 20 scientific and technological progress awards at or above the provincial and ministerial levels, which improved the contribution rate of new products; It has a perfect scientific and technological research and development system of "eight institutes and one center".

　　Special industrial pump industry: the pump company was successfully selected as a national key "little giant" enterprise, and the R&D center was recognized as the enterprise technology center of Hubei Province. Around the strategy of "transformation and upgrading", develop a full range of centrifugal slurry pump products, and form a multi-variety slurry pump product pattern; Guided by market demand, we accelerated product research and development, completed the design and development of 53 new pump types, such as composite ceramic chemical slurry pump and sintered ceramic pump, continuously optimized metal materials, developed and verified ceramic materials, and reserved composite materials. Among them, "Key technology and industrialization of efficient and reliable slurry pump based on wear-resistant working conditions" won the second prize of scientific and technological progress of the group company.

　　4. The market operation ability has been continuously improved.

　　Cellulose and its derivatives industry: build a platform, implement hierarchical and authorized management, strengthen marketing functions, and play a synergistic effect. The marketing network has a wide coverage, and the channels are effectively maintained, controlled and standardized, realizing professional and personalized customized sales, realizing the transformation from "selling products" to "operating markets", further improving the market operation ability, maintaining the domestic market share above 50% and the global market share above 20%.

　　Chemical defense and environmental protection industry: the marketing system has been continuously improved, the incentive mechanism for the development of civilian products market has been established, and a series of management measures such as sales incentives and management have been revised to continuously improve the market-oriented operation ability of civilian products. Signed a cooperation agreement on activated carbon technical service and brand license, and brand marketing took a substantial step.

　　Special industrial pump industry: the layout of "manufacturing+service-oriented enterprises" has been transformed and upgraded, the diversified construction of sales channels has been promoted and new breakthroughs have been made. According to the strategic development orientation of "wide field, deep level and internationalization", the transformation effect to the mine metallurgy, foreign trade and maintenance service market has been obvious, and the operation scale and quality have been steadily improved.

　　5. Construction of core backbone team

　　The company has completed the tenure system and contractual management of managers, increased the incentives for key personnel, optimized the employment structure, and implemented diversified employment patterns, differentiated and market-oriented salary distribution. Strengthen the introduction of high-end talents, optimize personnel allocation, and improve the talent growth and evaluation system. In 2022, he was selected as 2 scientific and technological leaders of the group company, 2 young scientific and technological leaders and 1 young talent visiting program. Constantly improve the system of employee compensation and welfare security, ensure that the salary distribution is tilted towards the core talents, give full play to the role of salary incentives, enhance the sense of acquisition and happiness of core talents, fully mobilize the entrepreneurial enthusiasm, initiative and creativity of employee officers, and further enhance creativity and market competitiveness.

　　

　　Fourth, the main business analysis

　　1. Overview

　　The year 2022 is a crucial year for the implementation of the "14th Five-Year Plan" strategy, and an intensive year for further promoting compliance management. The company earnestly implements the "1+5" strategy, fully implements the spirit of the annual board meeting, and promotes key tasks such as safe production, quality improvement, equipment guarantee, party building, etc., so as to achieve steady improvement of operating quality, smooth operation of safety and environmental protection, effective operation of internal control and comprehensive risk management system, no major safety, environmental protection and quality accidents, no leakage and theft, and no adverse events disclosed by the media.

　　During the reporting period, the company realized an operating income of 2,558,664,885.79 yuan, a year-on-year decrease of 2.84%; The net profit attributable to shareholders of listed companies was 93,028,429.68 yuan, a year-on-year decrease of 23.45%; The net assets attributable to shareholders of listed companies were RMB 2,854,198,262.85, up by 4.78% from the beginning of the year, and the earnings per share was RMB 0.17, down by RMB 0.05 year-on-year.

　　(1) Focus on the main business and fully complete the supply and service guarantee.

　　First, the product supply guarantee was fully completed, and the contract performance rate reached 100%; Second, the product manufacturing technology has been steadily improved, and the upgrading of the energetic cotton packaging production line in Luzhou base has been accelerated; Promote the research on the application technology of high purity energetic cotton in high energy and low sensitivity. Third, the after-sales service of products is completed efficiently, and the cellulose and its derivatives industrial organization has completed the after-sales visit service and technical benchmarking of energetic cotton users, and continuously improved the quality and service guarantee level; The chemical defense and environmental protection industry has improved the service guarantee system of chemical defense equipment, provided after-sales service to more than 10 users, and completed relevant services in a timely and efficient manner, which has been recognized by many users.

　　(2) Systematically promote safety management and build the cornerstone of high-quality development.

　　First, carry out the investigation of potential safety risks in a down-to-earth manner. The company conscientiously implemented the "Five Re-evaluations" Special Work Plan for Production Safety Accidents, formed a "List of Rethinking, Re-recognizing, Re-analyzing and Re-evaluating Problems", established enterprise standards for production safety in production lines, and promoted the "all-level, all-process, all-factor and all-staff participation" process management; Fully implement the requirements of the "Nine Checks". Second, strengthen risk identification around "technology, site and change". Focus on the technological process and the whole production process, systematically identify and analyze the safety risks, and form a risk distribution matrix diagram and a control measures implementation table. Third, the effectiveness of environmental protection operations continued to improve. The company actively promoted peak carbon dioxide emissions and carbon neutrality, and completed the annual carbon emission verification.

　　(3) Strengthen quality management in an all-round way, and improve service guarantee ability.

　　First, the quality awareness of all staff has been steadily improved, quality warning conferences have been organized, quality exposure stations have been set up, and effective measures have been taken to strengthen quality process control, so that the overall situation has remained stable. Second, the quality inspection and rectification has achieved results. Solidly carry out the special quality rectification work of "immediate action", improve the system of "Quality Rewards and Punishment Measures" and "Quality Management Assessment Measures" and the mechanism of quality information sharing and rapid disposal, enhance the quality awareness of all kinds of personnel at all levels, improve the quality responsibility list of each post, firmly establish the concept of "doing things right once" and "everyone’s work quality is 100 points", and compact the quality responsibility of post personnel. Third, the quality management system has been continuously improved. Give full play to the traction and guidance of quality indicators, and form a quality management system with the whole process, all elements and full participation. The cellulose and its derivatives industry has adjusted the annual quality index from a single dimension to a multi-dimensional system of 17 indicators in five aspects; The protective equipment manufacturing industry revised 45 quality management system program documents, formulated a systematic process technology improvement and upgrading plan, and formed an enterprise process management domain system tree; The slurry pump manufacturing industry has improved 21 quality index systems in scientific research and technology.

　　(4) Adhere to innovation-driven development and promote the transformation of key technologies.

　　First, the work of technological innovation has been steadily advanced. Insist on focusing on the main business, further promote technological innovation such as process technology improvement and product application research, and set up 87 scientific research projects throughout the year (including 21 cellulose and its derivatives industries, 59 chemical protection and environmental protection industries, and 7 slurry pump manufacturing industries), with an investment of 117 million yuan in research and development. Second, new progress has been made in product innovation. The cellulose and its derivatives industry will strengthen foreign cooperation, and continue to promote the manufacturing technology of small-energy and energetic nitrocellulose and the research of ultra-nano-structured bacterial nitrocellulose products. The chemical defense and environmental protection industries have strengthened the research and development of new products, and the civil air defense passive poison alarm has completed the functional prototype development and environmental test. The high-performance honeycomb activated carbon has passed the technical appraisal and put it on the market. The special industrial pump industry independently researched and developed 12 types of sintered ceramic pumps, actively developed new high wear-resistant and corrosion-resistant special materials and casting technology, and promoted the development of new products such as energy-saving and efficient slurry pumps.

　　(5) Give full play to market advantages and steadily improve business quality.

　　First, the market operation ability continued to improve. Optimize the business strategy of cellulose and its derivatives industry, strengthen cooperation with many world-renowned companies, continuously consolidate the market position, and effectively enhance the market competitiveness of products. The chemical defense and environmental protection industry has innovated the marketing mode, formulated the regional manager management system and regional manager marketing mechanism, promoted the steady growth of civilian products income with stepped personalized incentive policies, and promoted the large-scale operation steadily with the double-wheel drive of key account strategy and brand marketing strategy. The special industrial pump industry has successfully won tens of millions of orders by integrating market resources and actively participating in the bidding for new market projects through various means such as leveraging development; Seize the new opportunities in the phosphorus chemical market, phosphorus chemical orders increased year-on-year. Second, international operations are progressing steadily. The cellulose and its derivatives industry has intensified its international market development and customer service, adding 13 customers including Israel to consolidate its international market share and improve its international operation quality. The chemical defense and environmental protection industry has further promoted international operation, and high-end customized activated carbon has become a qualified supplier for a customer in the UK. The special industrial pump industry firmly seized the opportunity of the "Belt and Road" market, signed a large mining order such as a project in Indonesia, and entered Montenegro, South Korea and other markets for the first time, and achieved new results in international operation. Third, the service-oriented market has achieved initial results. Cellulose and its derivatives industry insists on promoting service upgrade, changing from the traditional "order-taking mode" to "customer-operating mode", deepening cotton liquid production cooperation and continuously consolidating market share. Chemical defense and environmental protection industries should improve their price management methods, establish product cost models, and implement the market strategy of "one product, one policy".Promote the marketing mechanism of regional managers and further improve the market service level. Excellent achievements have been made in the development of ceramic pump, a key new product in the special industrial pump industry, with 380 new users of "Know Pump" system.

　　(6) Strengthen the construction of talent team and enhance the vitality of enterprise development.

　　First, comprehensively strengthen training and education. Solidly carry out a series of special trainings such as the lecture hall on safety production system, lectures on "Safety on the podium", "Five Re-education", "Twenty Prevention" and "Digital Intelligence Manufacturing" for company leaders. Continuously improve employees’ safety, quality awareness and quality ability. The second is to continuously optimize the personnel structure. Focusing on the development needs, one doctoral student, 34 master students and 32 undergraduates were introduced throughout the year, of which graduates from 211 and 985 key universities accounted for more than 50%. Actively promote the construction of high-level scientific, technological and skilled personnel. One person co-opted as the key skill leader of the group company and obtained the professional skill level qualification of the national special technician. One person co-opted as the scientific and technological leader of the group company and two people co-opted as the young scientific and technological leader of the group company. The third is to promote the reform of the salary system. Actively promote the performance-oriented modern enterprise salary distribution system, formulate the Measures for the Administration of Total Wages, strengthen the linkage between salary and important annual indicators and tasks, and highlight the performance goal orientation. Pay attention to process incentives, establish the Management Measures for Performance Appraisal of Special Tasks of Functional Management Departments and the Management Measures for Incentive of Key Projects of Industrial Development, timely assess the completion of key tasks and special tasks on a quarterly basis, and give full play to the role of performance appraisal and incentive. Formulate scientific and technological incentives and management measures for scientific and technological innovation teams in the chemical defense equipment industry, promote the construction of scientific and technological innovation teams and reform the salary system, and further highlight the salary-oriented role.

　　(7) Continue to deepen reform and development and improve the level of compliance management.

　　First, fully complete the three-year action of state-owned enterprise reform. Complete 8 major and 61 minor tasks involved in the company in an all-round way, and effectively optimize the modernization of management system and management ability; Solidly carry out quality improvement and efficiency improvement actions, and complete 40 tasks involved in benchmarking world-class management improvement actions. The chemical defense and environmental protection industry takes the Environmental Protection Equipment Research Institute and the Activated Carbon Division as the pilot, formulates the incentive scheme for sharing the operating results with employees, and strengthens the incentive orientation of heroes based on contribution. The second is to continue to play the role of audit supervision. Carry out work supervision around inventory management, the implementation of safety production process management, and the performance of duties of various personnel at all levels; The third is to further promote the compliance management of listed companies. 92 rules and regulations on information disclosure, system management and contract management were revised, and 38 systems in related party transactions, fund-raising management and legal compliance were established and improved to effectively prevent and resolve risks and ensure enterprises to operate in compliance with laws and regulations; Organize "Dong Jiangao", related shareholders and key personnel to participate in corporate governance training of listed companies to enhance their awareness and ability of compliance management; Through special internal control inspection, internal audit, discipline inspection and supervision, we will jointly promote the effective operation of the internal control system and continue to promote the optimization of the management system and compliance management in key business areas of the company. The fourth is to improve the basic system of company secrecy, carry out special work such as WeChat leak rectification and encore substitution, and successfully pass the qualification of confidentiality; Complete the construction of network security monitoring and early warning platform, 056 platform and online behavior audit system.Improve the level of network security management.

　　(8) Adhere to the guidance of party building and unite development and forge ahead.

　　First, political construction is more solid. Resolutely implement the spirit of the important instructions of the Supreme Leader General Secretary and the decision-making arrangements of the CPC Central Committee, profoundly understand the decisive significance of "two establishment", strengthen "four consciousnesses", strengthen "four self-confidences" and achieve "two maintenance". Improve and perfect the "first topic" mechanism of the party Committee and implement the requirements of "two consistency". The party Committee of the company held 87 party committees throughout the year, and the party Committee discussed 201 decisions and 108 pre-research discussions; The Party Committee’s theoretical study center group was organized to study for 15 times and focus on discussion for 6 times, which further improved the political judgment, political understanding and political execution of Party organizations at all levels and party member cadres. Second, the leadership of party building is more prominent. A high-quality party congress was held, and a new party committee and discipline inspection committee were elected, which laid an organizational foundation for promoting the deep integration of party building work and modern corporate governance. We will implement practical paths such as "Party Building+Safety" and "Party Building+Quality", and carry out the activity of "party flag Flying High at the Grass-roots Level" regularly to promote the deep integration of party building and business, and transform the political, organizational and mass advantages of party building into reform and development efficiency, thus boosting the company’s high-quality development. Third, discipline construction is more rigorous and powerful. Strengthen safety production, rectify political supervision on quality, tighten responsibility chain, and help enterprises develop healthily. Actively build a large supervision system, work together to carry out joint supervision and inspection, and realize the sharing of supervision results.

V. Prospect of the Company’s Future Development

　　1. Company development strategy

　　The company will adhere to the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, insist on strengthening the military’s first responsibility and innovation-driven, further optimize the industrial layout and product structure, and form a "multi-main business" industrial structure with nitrocellulose series products as the starting point, anti-chemical and environmental protection industries based on activated carbon, and special industrial pump manufacturing industries with slurry pump series products as the core. The quality and efficiency have been continuously improved, and the ability of scientific and technological innovation has been significantly enhanced. The technological level and value creation ability have been improved, the level of managing enterprises according to law has been comprehensively improved, the comprehensive deepening of reform has achieved results, the management level has been significantly improved, and the innovation driving ability of technological innovation, mechanism innovation and management organization innovation has been actively cultivated to actively adapt to the new normal of economic development.

　　-cellulose and its derivatives industry, adhere to scientific and technological innovation and systematic development, take strengthening the military as the first responsibility, stabilize the industrial scale, take structural adjustment as the basis, and realize the dual drive of high quality and integrated layout of the whole industry chain, so as to enhance the matching degree between industrial value and industrial status.

　　-Chemical defense and environmental protection industries to promote the systematic development of chemical, biological and chemical defense equipment. Vigorously develop the diversified civilian products industry direction with the core technology of activated carbon, expand the environmental protection industrial chain with activated carbon as the basic material, vigorously develop the protection and environmental protection industry, and realize the technology and market leadership through structural optimization and adjustment and transformation and upgrading of development mode.

　　-Special industrial pump industry, promote market transformation and product upgrading, build a full range of slurry pump products, basically cover the relevant market fields of slurry pumps, build a special industrial pump industry with the most complete product series, the highest technical level and the largest scale in China, build a national-level "little giant" enterprise specializing in specialty and innovation, and form well-known brands at home and abroad.

　　2. The Company’s business objectives and working ideas in 2023.

　　The year 2023 is the first year to study and implement the spirit of the 20th Party Congress, and it is also a crucial year to promote the capacity building of digital intelligence manufacturing. Under the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, the board of directors of the company will fully implement the spirit of the 20th Party Congress, adhere to the general tone of striving for progress while maintaining stability, adhere to the systematic concept, build a bottom line for safe production, strictly observe the red line of quality control, speed up the adjustment of industrial structure, regard comprehensively promoting scientific and technological self-reliance as the "key measure" to solve the development problems, and take accelerating the construction of digital intelligence manufacturing capacity and laying a good "four major battles" as the fundamental policy for long-term stability. Open up the "first mile" of the original innovation of basic research and the "last mile" of the transformation of scientific and technological achievements and the application of industrial marketization, and promote the high-quality development of Beihua Co., Ltd. with tangible results. In 2023, the company’s initial business objectives are: to achieve operating income of 2.554 billion yuan and total profit of 87.98 million yuan. Focus on the following tasks: First, complete the security tasks in an all-round way and further promote industrial integration and development; Second, adhere to the security development strategy and keep the security situation stable; The third is to implement the strategy of winning by quality and enhance the quality value; Fourth, focus on the strategy of strengthening enterprises with talents and give full play to the efficiency of human resources; The fifth is to adhere to the innovation-driven development strategy and promote the high-quality development of enterprises; The sixth is to promote the strategy of digital intelligence project and improve the modernization level of production line; Seventh, strengthen market operation and consolidate market position; Eighth, strengthen daily basic management and lay a solid foundation for high-quality development; Nine is to adhere to the leadership of party building and unite the strength of forge ahead.

　　3. Capital demand and plan

　　In 2023, the company will focus on the annual production and operation objectives, strengthen internal management, increase the recovery of accounts receivable, do a good job in the connection between production and sales, reduce inventory and speed up capital turnover. First, the funds needed for the company to carry out its main business will be mainly its own funds; Second, raise funds to ensure the normal operation of fundraising projects.

　　4. Risk analysis

　　First, market risk: the company is still facing a complicated international situation, and the trend of anti-globalization is more obvious. The global industrial chain and supply chain are facing a major impact and the risks are increasing. Affected by global economic fluctuations and monetary policy changes in developed countries, the exchange rate fluctuates greatly, which may adversely affect the company’s international trade business. The traditional market demand is shrinking, the Sino-US trade dispute is affected, and market uncertainties are increasing. In order to effectively reduce the impact of shrinking industry demand on the company’s product sales market, the company will fully guarantee special orders, continue to implement strategies such as "differentiation" and "one household, one policy", consolidate domestic and traditional markets, and open up foreign trade and new markets. Second, the risk of reform and business transformation: there are still some problems within the company, such as the lack of understanding of reform, the insufficient endogenous motivation of reform, the immature modern enterprise system with China characteristics and the market-oriented operating mechanism, and the effectiveness of reform in promoting development needs to be further improved. In the next step, the company will accelerate the implementation of various reform measures, continuously optimize the industrial layout and product structure, continuously improve the quality and efficiency, continuously enhance the ability of scientific and technological innovation, continuously improve the technological level and value creation ability, continuously improve the management level, and actively adapt to the new normal of economic development.

CCTV News:The reporter learned from Tibet Airlines that on December 21st, Tibet Airlines TV9820 (Nanjing &mdash; Chengdu) A captain of the flight felt unwell during the flight mission, and the flight carried out a follow-up flight mission with another captain of the crew. This flight landed safely at Chengdu Shuangliu International Airport at 00:25 on December 22nd. Subsequently, the captain was taken to the hospital for treatment, and died unfortunately after being rescued, at the age of 39. Tibet Airlines did not disclose the specific cause of the captain or the detailed process of more incidents.

From the statement of Tibet Airlines, we noticed that the flight was operated by two pilots. At present, the flights running at the high plateau airport in China will be equipped with "double captains". High Plateau Airport refers to an airport with an altitude of 2,438 meters or above. A flight crew operating the high plateau airport should be equipped with at least three pilots, including a senior co-pilot with at least corresponding qualifications and a cruise captain who works instead of the captain during the cruise phase.

Time Network News Marvel Comics is crazy today. There is a big wave of news in the drama category, mainly the release of a number of new logo and stills, as well as the establishment of some new dramas. The amount of information is so much that it gives people the feeling that they are going to make achievements at the end of the year.

Oscar isaac, who just showed her beautiful body in Dune, starred in Marvel Comics’s new drama Moonlight Knight, which exposed several stills and released a new logo, and Moonlight Knight made its debut. Ethan hawke also joined the play and played the villain. In the cartoon, Mamak Spett, played by Oscar, was originally an elite soldier and mercenary. After becoming the human incarnation of the Egyptian moon god Kongsu, he decided to fight crime. Blessed by the moon god, the physical strength, speed, endurance and strength of the moonlight knight will increase with the moonlight at night.

Tatiana maslany’s Marvel Comics drama The Woman Hulk exposes stills and a new logo. Mark Ruffalo, who just appeared in the egg of Shang Qi and ten ring Gang, will return to play the Hulk in The Woman Hulk, while Tim Ross will return to play the villain. Tatiana, the heroine, is a Canadian. She has appeared in Women’s Prison, Black Orphan and other works. In this play, she plays the lawyer Jennifer Waters. She is also a Hulk.

Iman Velani starred in the Marvel Comics drama "Ms. Surprise" and exposed the stills and new logo. Ms. Surprise made her debut in the first issue of Ms. Marvel (January 1977), with four generations. The current Ms. Surprise is Kamala Khan. Ms. Surprise has many superpowers, including far superior strength and endurance to pain, awesome physical injury resistance, flying ability and predictive ability. Kamara, played by Iman, is the first Muslim female superhero in Marvel Comics’s film and television works.

Marvel Comics’s new dramas "Iron Core", "I’m Grut" and "Secret Invasion" all exposed the logo, and these new dramas will be on Disney＋+.

Marvel Comics announced the creation of a new drama "Echo", and the role will take the lead in "Hawkeye". Hawkeye will go online soon on November 24th. Maya Lopez, the second generation echo in the cartoon, is a deaf female fighter, played by Arakwa Cox.

Marvel Comics announced the creation of the Spider-Man animated series Spider-Man: Freshman Year (Spider-Man: the first year), which will land on Disney＋+. The new live-action version of Spider-Man, Spider-Man: Heroes Without Return, will be released in the United States on December 17th. I hope the release in China will come soon.

Marvel Comics announced the creation of the X-Men animated series X-Men ’97, which will be launched in Disney＋+in 2023. The last time we saw the live-action movie X-Men was last year’s X-Men: New Mutants (but I guess many people forgot this movie).

Marvel Comics announced the creation of an animated drama series Zombies in Marvel Comics, which will land in Disney＋+.Is this a derivative drama series of What If?

Marvel Comics announced the creation of Agatha series, which will land on Disney＋+. This is a derivative drama of Wanda Vision, starring kathryn hahn and it’s beengatha All Along!

Marvel animation series "What If" announced the renewal of the second season, hoping to see more brain holes! For example, Wenwu, played by Tony Leung Chiu Wai, will feel very attractive if he can appear in cartoons again.

It’s almost two months since the launch of the brand-new DAF truck. Even in the game "European Truck Simulation 2" played by many truck enthusiasts, DAF XG and XG+ were released on the second day of the offline conference, and the new XF model is still being further developed. So are you really interested in knowing the advantages of the brand-new DAF?

At that time, when I saw the new DAF on the Internet, I was actually dismissive. I just changed the cab and installed an electronic rearview mirror. This thing has already been played, and isn’t it done in China? A world-class brand has been upgraded at this point, which is really not as amazing as expected.

First of all, although the new DAF is still equipped with MX11 and MX13 engines, it is the latest generation of products, including brand-new engine blocks and cylinder heads, newly designed injectors and a brand-new generation of turbochargers, which will make its engine performance play very well and reduce fuel consumption by 10%.

It is still a TraXon12-speed AMT gearbox, which can be equipped with hydraulic retarder. The key technology has the functions of automatic starting gear selection and prediction, which is great. It can predict road conditions in advance to ensure the most reasonable gear, which is very helpful for fuel saving.

In addition to the performance of dynamic performance, DAF has many economical and comfortable configurations, and we have to savor it carefully to feel its power.

For example, the electronic rearview mirror, in fact, was designed before DAF, but the front-facing mirror is also electronic, which is very awesome. DAF has done it, and DAF is also the only brand in the world that can fold the electronic rearview mirror electrically.

When it comes to comfort, we won’t say much about the width and height of DAF’s cab, which is made in accordance with the requirements of European laws and regulations. The sleeper can be folded up, and the truck driver can play with his mobile phone and use the computer in a relatively comfortable posture while waiting for a rest. This design is very intimate.

In addition, the main and co-pilot seats can be rotated and the co-pilot seats can be folded, which is the same as the design of many high-end buses. No matter how "crowded" the truck drivers in Europe are, it is very common for truck drivers to eat and live in the car. The rotation of the seats can facilitate heating meals, eating and resting, and moving, and these details are difficult to see in other models.

In addition to these advantages in detail, DAF installed the door porthole on the new XF model to facilitate viewing the blind area, and this design has already been replaced by four-way images in China.

In fact, there are many designs on the new DAF that will be emphasized on the day of the conference, but in fact, these designs are also available on domestic cars. For example, LED headlights have been equipped on domestic trucks for several years.

Pre-collision warning, lane departure warning, AEBS, etc. are also vigorously promoted by DAF, but these designs have also been assembled on domestic cars, especially pre-collision warning and lane departure warning, which have now become the legal items of domestic cars.

Including full LCD instrument and intelligent central control large screen, it is also one of the focuses of DAF’s publicity, and this design has already been assembled with many brands of trucks in China, which is not unusual.

The listing of the new DAF makes us realize that the gap between our domestic trucks and European trucks is getting smaller and smaller, even stronger than them in some aspects, but the gap between us and European trucks is still very large in details polishing and workmanship of various configurations. Many people say that European-made trucks are enjoyable. This sentence is true. We can see from the new DAF that humanized details and safety considerations are still in place. (Text/KajiaNo. Author: A Qing)