Beijing, May 31st, the client of Zhongxin. com, starting from tomorrow, the time will enter June. At the same time as the hot summer, there are a number of favorable policies, such as high-temperature allowance and new rules for online car rental, which will bring real "coolness" to your summer in terms of income and travel.

　 　 Data map: An electric power operator in Fuzhou braved the high temperature to climb the pole to work. Photo by Wang Dongming

　　High temperature allowance began to be distributed.

　　Every summer, the distribution of high temperature allowance is concerned by the public. In most parts of China, with the arrival of June, the money will be credited to the workers’ accounts one after another.

　　According to the Management Measures for Heatstroke Prevention and Cooling Measures revised in 2012, if the employer arranges the workers to engage in outdoor open-air operations in hot weather above 35℃ and cannot take effective measures to reduce the workplace temperature below 33℃, it shall pay the workers a high-temperature allowance.

　　Judging from the distribution time of high temperature allowance, there are also differences in different places due to differences in climatic conditions. For example, the distribution period in Beijing, Shanxi and other regions is from June to August; Jiangsu, Shanghai, Gansu and other places are from June to September; Guangdong, Guangxi and other places are from June to October.

　　In addition, Jiangsu, Tianjin and other provinces also raised the high temperature allowance this year.

　 　 Data Map: On May 16, 2018, law enforcement officers of the Guangzhou Municipal Commission of Communications inspected the qualifications related to online car rental in guangzhou east railway station. China News Service reporter Chen Yushe

　　The network car is included in the taxi service assessment system.

　　The safety and convenience of taxi travel are also concerned by the public. The "Measures for the Assessment of Taxi Service Quality and Credit" will be implemented on June 1, and the online car will be included in the taxi service assessment system, but the assessment of the online car driver will only be "returned to the furnace".

　　Specifically, the "Measures" will include the new format of the network car in the assessment, and clarify that both the network car and the cruise car need to carry out the service quality reputation assessment. In the indicator setting, the common requirements of the network car and the cruise car are considered, and according to the unique operating service characteristics of the network car, the indicators such as data access and operating service information disclosure are tailored.

　　In addition, the "Measures" also adjusted the distribution setting of the assessment scores of taxi companies, increased the assessment scores of providing operational services for passengers and other matters, and guided drivers to actively improve service quality.

　　It is worth mentioning that the "Measures" stipulate that drivers should be assessed for compliance with laws and regulations, safe production, business behavior and operational services. If taxi drivers score less than 3 points during the assessment period, they should receive training as required.

　　English "national standard" will be implemented.

　　How to evaluate the English level of China people? On June 1st, the first English proficiency assessment standard for English learners in China, China English Proficiency Rating Scale, will be launched.

　　It is understood that the scale was released by the Ministry of Education and state language commission in April, which graded English learners and users in China in detail. Among them, the English language ability of English learners and users in China is divided into one to nine grades from low to high, which are classified into three stages: basic, improvement and proficiency.

　　According to the relevant person in charge of the Examination Center of the Ministry of Education, the scale is like a competency scale, which will play an active role in improving the quality of examinations, promoting the docking of domestic and foreign examinations, promoting multi-evaluation and feedback teaching, and is conducive to achieving "quantity balance".

　 　 Data map: UAV China News Agency reporter Zhang Yushe

　　Drone access conditions are reduced.

　　In recent years, the unmanned aerial vehicle market in China has grown rapidly, and its application in agriculture, electric power, surveying and mapping, security and other fields has become increasingly mature. However, the relevant regulations on unmanned aerial vehicles engaged in commercial flight activities have always been a blank.

　　From June 1st, the Administrative Measures for Operational Flight Activities of Civil Unmanned Aerial Vehicles (Provisional) issued by the Civil Aviation Administration will be implemented soon. The "Measures" standardize the access and supervision requirements for unmanned aerial vehicles to engage in operational general aviation flight activities, and enterprises engaged in operational flight activities will be legal and compliant from now on.

　 　 Data Map: Shareholders in the sales department of a securities company in Haikou pay attention to the stock market dynamics. Luo Yunfei

　　What impact will A-shares enter Morocco?

　　In June, there is another financial event worthy of attention.

　　On May 15th, MSCI (Morgan Stanley Capital International Company, also known as "morgan stanley capital international Company" in China) announced the adjustment results of semi-annual index constituent stocks, showing that 234 A-shares were confirmed to be included in the MSCI index system and officially implemented on June 1st.

　　According to the data, MSCI index is compiled by Morgan Stanley International Capital Corporation (MSCI), which is often used by mainstream international funds as investment guidance or tracking index, and their own ETF funds (transactional open index funds) are allocated according to MSCI index. From next year, overseas funds can also purchase A shares directly through MSCI index.

　　In the eyes of the industry, the participation rate of overseas institutional investors will continue to rise after A shares are included in the MSCI index. In the medium and long term, the A-share market will become more mature, the liquidity will increase, and the market trend will gradually be dominated by short-term market noise and driven by basic factors.

　　According to the website of the Ministry of Finance, with the approval of the State Council, the Ministry of Finance, the Ministry of Science and Technology, the Ministry of Industry and Information Technology and the National Development and Reform Commission jointly issued the Notice on Adjusting the Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles (hereinafter referred to as the Notice). According to the Notice, except for fuel cell vehicles, the central and local subsidy standards and ceilings for all types of vehicles in 2019-2020 will be reduced by 20% on the basis of the current standards. The policy will be implemented from January 1, 2017.

　　The "Notice" pointed out that in terms of new energy buses, with the power battery as the core of subsidy and the production cost and technological progress level of the battery as the accounting basis, the entry threshold for subsidies such as energy consumption level, vehicle driving range, battery/vehicle weight ratio and battery performance level is set, and the vehicle subsidy standard is determined by comprehensively considering factors such as battery capacity, energy density level, charging rate and fuel saving rate. Further improve the subsidy standards for new energy trucks and special vehicles, and verify them according to the method of grading and regressing the battery power that provides driving power. At the same time, the upper limits of central and local subsidies are set respectively, in which the local financial subsidies (the sum of local financial subsidies at all levels) shall not exceed 50% of the central financial bicycle subsidies.

　　In terms of batteries, the Notice stated that the new national standard for power batteries was introduced to improve the safety, cycle life, charge and discharge performance and other indicators of power batteries, and set the energy density threshold of power batteries. Improve the technical requirements of fuel cell vehicles.

　　The following is the full text of the Notice:

　　All provinces, autonomous regions, municipalities directly under the central government, the finance department (bureau), the competent department of industry and information technology, the science and technology department (bureau, science and technology commission), and the development and Reform Commission:

　　In order to further promote the healthy development of the new energy automobile industry, continuously improve the industrial technology level, enhance the core competitiveness, and promote the application of new energy vehicles, with the approval of the State Council, the relevant matters are hereby notified as follows:

　　I. Adjust and improve the subsidy policy for popularization and application.

　　(1) Raise the threshold of the recommended vehicle catalogue and adjust it dynamically. The first is to increase the energy consumption requirements of the whole vehicle. According to the different kerb quality of pure electric passenger cars, the power consumption requirements of 100 kilometers under corresponding working conditions are increased; According to the vehicle type, the pure electric special vehicle increases the requirements of energy consumption per unit load (Ekg) and power consumption per ton and 100 kilometers; Further improve the energy consumption per unit load (Ekg) requirements of pure electric buses. The second is to improve the threshold requirements for the driving range of the whole vehicle. Improve the driving range requirements of pure electric buses and fuel cell vehicles, and timely adjust the driving range test method of new energy buses from 40km/h constant speed method to working condition method; Gradually increase the driving range threshold of pure electric passenger cars. The third is to introduce a new national standard for power batteries, improve the safety, cycle life, charge and discharge performance and other index requirements of power batteries, and set the energy density threshold of power batteries. Improve the technical requirements of fuel cell vehicles. The fourth is to improve safety requirements. For vehicles with safety accidents caused by product quality, depending on the nature and severity of the accident, the subsidy funds will be deducted and the vehicle or enterprise subsidy qualification will be suspended. The fifth is to establish a market sampling mechanism, strengthen the management of vehicle inspection links, and timely clean up the Catalogue of Recommended Vehicles for the Promotion and Application of New Energy Vehicles (hereinafter referred to as the Catalogue) for enterprises and products that fail to pass the sampling inspection. The sixth is to establish a dynamic management system for the Catalogue. Sales promotion of new energy automobile products can only apply for subsidies after they are included in the Catalogue. If there are still no models actually sold within one year, the qualification of Catalogue will be cancelled. Seventh, supervise and promote the application of new energy vehicles.When applying for subsidies for new energy vehicles purchased by non-individual users, the cumulative mileage must reach 30,000 kilometers (except for special vehicles for operation), and the subsidy standards and technical requirements shall be implemented according to the year when the vehicle obtains the driving license.

　　(2) Under the premise of maintaining the overall stability of the subsidy policy from 2016 to 2020, adjust the subsidy standards for new energy vehicles. For new energy buses, the power battery is the core of subsidy, and the production cost and technical progress level of the battery are taken as the accounting basis. The subsidy entry threshold such as energy consumption level, vehicle driving range, battery/vehicle weight ratio and battery performance level is set, and the vehicle subsidy standard is determined by comprehensively considering factors such as battery capacity, energy density level, charging rate and fuel saving rate. Further improve the subsidy standards for new energy trucks and special vehicles, and verify them according to the method of grading and regressing the battery power that provides driving power. At the same time, the upper limits of central and local subsidies are set respectively, in which the local financial subsidies (the sum of local financial subsidies at all levels) shall not exceed 50% of the central financial bicycle subsidies (the detailed plan is attached). In addition to fuel cell vehicles, the central and local subsidy standards and ceilings for all types of vehicles in 2019-2020 will be reduced by 20% on the basis of the current standards. At the same time, relevant ministries and commissions will constantly adjust and improve according to factors such as technological progress, industrial development, and scale of popularization and application of new energy vehicles.

　　(3) Improve the allocation of subsidy funds. At the beginning of each year, the production enterprise submits the capital settlement report of the previous year and the sales and operation of products, including sales invoices, technical parameters of products and vehicle registration information, etc. The lead department of new energy vehicle promotion in the place where the enterprise is registered shall, in conjunction with relevant departments, review and verify the materials reported by the enterprise and report them to the lead department of provincial promotion work step by step after publicity. The provincial lead department for the promotion of new energy vehicles shall, jointly with relevant departments, review and focus on spot checks, report the application materials to the Ministry of Industry and Information Technology and the Ministry of Finance, and send a copy to the Ministry of Science and Technology and the Development and Reform Commission. The Ministry of Industry and Information Technology shall, jointly with relevant departments, review the application reports of all localities, and issue verification reports to the Ministry of Finance in combination with daily verification and key spot checks. The Ministry of Finance shall allocate subsidy funds according to the verification report.

　　Second, implement the main responsibility of popularization and application

　　(A) production enterprises are responsible for ensuring the authenticity and accuracy of the promotion information of new energy vehicles. Production enterprises should strictly abide by the relevant laws, regulations, standards and institutional measures of the state and industry; We should strengthen the management and control of our own production and sales links, and be responsible for the authenticity and reliability of the promotion information of new energy vehicles reported together with the sales enterprises; We should formulate a feasible control scheme, use product information management system, etc., and strengthen the management of sales information of its distributors at all levels. Sales enterprises should strictly check every sales information to ensure that the product promotion information and consumer information reported step by step are true, accurate and searchable. Production enterprises should establish an enterprise monitoring platform to reflect the sales and operation of vehicles comprehensively, truly and in real time, and report relevant information in a timely and accurate manner in accordance with relevant national requirements, by unifying interfaces and data exchange protocols. New vehicles must be equipped with remote monitoring equipment such as vehicle-mounted terminals; Vehicles have been shipped or sold before 2016, providing users with free installation services; For vehicles sold to individual consumers, personal privacy should be strictly protected in information collection and management.

　　(two) the local government is responsible for the implementation of supporting policies, organization and promotion. Local governments should conscientiously implement the requirements of relevant documents of the State Council, assume the main responsibility for the promotion and application of new energy vehicles, clarify the local lead department for the promotion of new energy vehicles, and earnestly do a good job in organizing and implementing the promotion of new energy vehicles. First, adjust and improve local support policies. Local governments at all levels should, in light of local conditions, scientifically formulate promotion plans for new energy vehicles, increase support for the charging infrastructure of new energy vehicles, intensify the renewal and replacement of new energy vehicles in public services such as urban public transport, rental and sanitation, and strengthen supervision and inspection of enterprises. The second is to strengthen the management of fund use. The local lead department for the promotion of new energy vehicles shall, jointly with the relevant departments, earnestly undertake the supervision of the management of the declaration and use of financial funds, and strictly review and check the aspects of vehicle licensing, vehicle operation, subsidy declaration and data review according to their respective responsibilities; The management of vehicle inspection should be strengthened to ensure that the core components such as vehicle and battery are consistent with the Announcement of Road Motor Vehicle Manufacturers and Products (hereinafter referred to as the Announcement) when the vehicle is delivered for use; A system of accountability should be established, and those responsible for lax control should be investigated according to law, and penalties for dishonest enterprises such as fraudulent compensation should be increased. Local financial departments should strengthen the management of financial funds and allocate subsidy funds according to the actual promotion of enterprises to ensure the safety and effectiveness of subsidy funds. The third is to establish and improve the local supervision platform. Relevant provinces (autonomous regions and municipalities) should establish a local supervision platform for new energy vehicles, timely summarize and sort out the data submitted by enterprises, dock with the national supervision platform, and strengthen the supervision and management of vehicles in the region.The fourth is to optimize the industrial development environment. It is not allowed to implement the restriction and purchase restriction policy for new energy vehicles. The national unified Catalogue shall be strictly implemented, and obstacles shall not be set up or disguised to restrict foreign brand vehicles and parts, foreign charging facilities construction and operating enterprises from entering the local market.

　　(three) the relevant departments of the state will strengthen the supervision and inspection of popularization and application. The Ministry of Industry and Information Technology takes the lead in establishing a national supervision platform for new energy vehicles, and through this platform, it conducts daily supervision on the promotion and application of new energy vehicles (private purchase of passenger cars may be relaxed as appropriate). In addition, the Ministry of Industry and Information Technology will establish a verification system for the promotion of new energy vehicles with relevant departments, and regularly and irregularly organize third-party institutions or relevant provincial departments to carry out verification and spot checks on the promotion information of new energy vehicles.

　　Third, establish a punishment mechanism

　　(1) For enterprises that seek compensation in violation of regulations and cheat compensation by means of false report or impersonator, the relevant funds sought and defrauded in violation of regulations shall be recovered, the illegal income shall be confiscated, and the relevant enterprises and personnel shall be fined and punished according to the Regulations on Penalties and Punishment for Financial Violations, and those suspected of committing crimes shall be investigated and dealt with by judicial organs. At the same time, according to the seriousness of the circumstances, take punishment measures such as suspending or canceling the "Announcement" of vehicle production enterprises and products and canceling the eligibility for subsidy funds. For those who do not cooperate with the verification of promotion information, and the relevant departments verify and spot check that false sales, product configuration and technical status are inconsistent with the Announcement and Catalogue, uploaded data are inconsistent with the actual situation, and vehicles are idle after receiving subsidies, depending on the seriousness of the case, they will take punishment measures such as deducting subsidy funds, canceling the qualification for applying for subsidy funds, suspending or canceling the Announcement of vehicle manufacturers or products. For products with potential safety hazards and safety accidents in application, depending on the nature and severity of the accident, punishment measures such as stopping production, ordering immediate correction and suspending the eligibility for subsidy funds shall be taken.

　　(II) Government agencies and their staff who assist enterprises to defraud financial subsidy funds by means of false report or impersonator shall be investigated for corresponding responsibilities in accordance with the Civil Service Law, the Administrative Supervision Law and other laws and regulations; Those suspected of committing a crime shall be transferred to judicial organs for handling.

　　(III) In areas where the management system is not perfect, the audit is not strict, the verification work is poorly organized, and there are fraudulent behaviors of enterprises, informed criticism will be given and infrastructure award funds will be deducted according to the seriousness of the situation.

　　This notice will be implemented as of January 1, 2017, and other relevant regulations will continue to be implemented in accordance with the Notice on Financial Support Policies for the Promotion and Application of New Energy Vehicles in 2016-2020 (Cai Jian [2015] No.134).

To say that the person who can climb the hot search list every day in recent days is not the latest young top stream, but Murong Yunhai-Hans Zhang, who was known to the whole country with meteor rain more than ten years ago.

No matter which entertainer is in the entertainment circle, it must be a good thing to go online for hot search. After all, it means higher exposure. Unfortunately, it’s not that Hans Zhang has anything good to do with the hot search. The hot topic of this round of search is the drama Gentlemen of East Eight Districts, which was produced, written and starred by Hans Zhang himself.

A TV series with such a high volume of content has attracted everyone’s attention, not because it is so good-looking, but because it is beyond measure. Winning the historic score of 2.1 points has successfully become the lowest record in domestic film and television dramas in Douban score. There is more than a little bit of sadness in the play, and the source of all this is of course our producer, screenwriter and starring Hans Zhang.

In this regard, some netizens teased that Hans Zhang had taken over the greasy work of domestic male stars in an all-round way, which can be called an unprecedented and unprecedented master. But the question is, is Hans Zhang just greasy? In fact, his biggest problem is not greasy, but no entertainment spirit.

Said he didn’t have a strong spirit of entertainment, there have been two well-known events, which reflects this.

Once it was an expression pack incident.

Hunan Satellite TV followed suit to shoot Korean dramas, and produced a super-power TV series similar to You from the Stars, so it invited Hans Zhang to star in this drama-Different Handsome Man. Most netizens mentioned this drama, and they should not remember it at all.

However, there is a special expression pack in this drama, that is, looking back and smiling from Hans Zhang. This screenshot showing 18 big white teeth has made everyone spoof. Netizens are actually not malicious, they just think it’s fun. Many stars, such as Jacky Cheung and Z.TAO, have experienced it and let the whole network take it as an expression pack. Stars, their existence is to let the audience entertain.

It happened that Hans Zhang was unconvinced and blacked out several marketing numbers that forwarded this emoticon. Some of them went too far, so he simply sued them directly. Later, he also responded to this incident and explained plausibly: "At that time, I just met a low state and was teased by others. During that time, I was very uncomfortable. I slept for three hours every day and took sleeping pills every day."

However, when netizens heard him talk like this, they didn’t feel that Hans Zhang at that time was distressing, but it made people feel that he couldn’t afford to play. There are more people in the entertainment circle than Zhang Hanhong, who are subjected to black, slander, rumors and personal attacks. I have never seen others come forward to find so many reasons and excuses for themselves.

There was a discordant episode before the big explosion drama "Shanshan is coming" was broadcast and a preview was released in advance. There is a clip in the preview, in which Feng Teng, the hero played by Hans Zhang, said to Shanshan, the heroine played by Zhao Liying, "I want everyone to know that this fish pond has been contracted by you." Then, a film and television blogger intercepted the video and sent a long picture saying, "I really don’t understand, there is nothing to show off."

Anyone with a discerning eye can see that this is just a joke of a blogger who spits. When the TV series is combined in the later stage, there is a reason for the hero to say this sentence. He wants to reassure his beloved woman and use the fish pond as a metaphor.

And Hans Zhang didn’t have the courage to hold his breath at all. He went to Weibo directly, and even swore, "Because I am your good father, my sons go out every day to embarrass themselves and lose their moral integrity. How can dad earn money to support you if he doesn’t pretend?" Originally, it was a small-scale spit, but as a result, a stone stirred up a thousand waves at once, making countless people think that he was so stupid. Today, the blogger is on Hans Zhang’s Lahei list.

Artists walking in the entertainment circle, if they don’t have any entertainment spirit, then they should take pictures with peace of mind, isolate themselves from the audience, try to show people with their roles, take filming as their work, and don’t expose their temperament. If there is no way to be single-minded and just shoot movies, you should keep interacting with fans and netizens. Even if you can’t cultivate an invulnerable diamond heart, you should at least have the entertainment spirit of being willing to play with the public.

On July 18th, the iconic title of "News Network" made a new appearance and the full HD news production and broadcasting was upgraded, which attracted the attention of the industry and society. On the 19th, the 17.6-second video of the first broadcast of "The Challenge of Climbing to the Top is Impossible (Season 5)" also went viral online. Nowadays, the media competition is becoming increasingly fierce. The CCTV integrated channel of the Central Radio and Television General Station is transforming from a traditional TV channel into an all-media communication platform with strong influence.

The viewing data is "bright"

In the first half of this year, the average ratings of integrated channels increased by 8% compared with the same period last year.

The per capita viewing of news/current affairs programs increased by 59% compared with the same period of last year.

The average ratings of news columns such as News Network, Focus Interview, News 30, Evening News and Morning News all increased by more than 20%.

"legal report" and "Chinese Poetry Conference (the fifth season)" ranked first in the national legal programs and seasonal variety shows respectively.

Source: China Guangshi Sophomore National Network Measuring Instrument.

User scale "ranks first"

In the first half of this year, the daily live audience of the comprehensive channel was 160 million, and the monthly live audience was 740 million. The cumulative active audience in the late prime time (19:00-22:00) exceeded 1 billion, ranking first among the satellite channels.

Even if it is enlarged to the all-media structure, the monthly user scale of 740 million people is in the top three compared with the super-first-line commercial Internet platform.

Source: China Guangshi Sophomore National Network Measuring Instrument.

Source: Yiguan Qian Fan

Young audiences "get together"

Those who win users win the world and young people win the future.

In the first half of this year, the ratings of young viewers aged 15-24 on the integrated channel increased by 28% compared with the same period of last year, the audience composition increased by 16.8%, and the daily live audience reached 15.34 million, an increase of 14.4%, ranking first on the satellite channel.

In the first half of the year, there were 170 million young viewers aged 15-24, accounting for nearly 80% of the total audience aged 15-24 (219 million), ranking first on the satellite channel.

Source: China Guangshi Sophomore National Network Measuring Instrument.

During the epidemic period, news programs and TV dramas were the most popular among young viewers aged 15-24, and the total viewing time of the two programs accounted for about 60%, especially news programs, which accounted for an increase of 80% compared with the same period last year.

Source: China Guangshi Sophomore National Network Measuring Instrument.

Source: China Guangshi Sophomore National Network Measuring Instrument.

Innovation ability is "amazing"

Those who know what is often and change clearly win, and those who are upright and innovative advance.

The comprehensive channel has the courage to take responsibility and make bold innovations, and has successively launched a large number of innovative media programs such as The Reader, Chinese Poetry Conference, Classical Poems, China in the Story, The Host Contest of CCTV in 2019, The First Lesson of School Opening, and Starting from Dreams MV. These programs, which are full of the fragrance of poetry and books and full of spiritual strength, set the industry benchmark and won the audience’s love.

The Reader won the only award for the best quarterly broadcast TV program in the 23rd Shanghai Magnolia TV Festival, and Classic Chanting (Season 2) won the 2019 Asian Broadcasting Federation Award. China in the Story, Classic Chanting (Season 2) and Waiting for Me were selected into the list of innovative and excellent programs of the State Administration of Radio and Television in 2019.

See you every day in "Hot Search"

In the first half of this year, the program content of the integrated channel was repeatedly searched and praised on the third-party social media platform. Among them, it was listed on Sina Weibo Hot Search List for a total of 199 times, with a cumulative time of 61,532 minutes, and it was listed on Weibo Hot Search List for 1.09 times a day, with an average time of more than 5.5 hours a day, which is called "See you every day".

The related topic words of "2019 Host Contest of China Central Radio and Television General Station" have been listed on the hot search list of Weibo for 65 times, and have been rated as "Douban’s domestic variety show with the highest score in 2019". They have been ranked first in the "One-week domestic variety show word-of-mouth list" for many times, and the program ranks first in the overall list of Bili Bili (bilibili) broadcast charts.

Douban scored 8.7 points in Classic Chanting, and the total number of official short videos was 120 million, with 7.139 million likes. Among them, there are 3 videos that have been watched for millions of times and 12 videos that have been watched for millions of times on Tik Tok’s official website.

The official short video of "China in the Story" has been watched 100 million times, with 7.674 million likes. Among them, 3 videos on the official Tik Tok have been watched ten million times, and more than 10 videos have been watched one million times. China # Tik Tok’s topic words in the story have been read more than 170 million times.

The "double-screen resonance" and "overlapping the screen" of large and small screens triggered by high-quality content resources fully demonstrate the great brand value and social influence of integrated channels. (Dong Kun Zhu Chen)

In the first half of 2020, some program contents of CCTV comprehensive channel in the main station were searched on the list in Weibo.

Source: Sina Weibo

(Source: Original title of China Journalists Association Network: CCTV Integrated Channel of Central Radio and Television General Station: New Vitality Brought by Converged Communication)

Special feature of 1905 film network The new year is coming, it’s time to start the happiness of 2023!This week, the movie channel has prepared five wonderful fantasy blockbusters for everyone, with bold imagination, gorgeous pictures, vivid ways and meaningful meanings. Let’s follow the movies for a spiritual baptism.

DolittleWonder WomanShrekAladdinPoster of "New Joy on Earth"

Dolittle

Reconciliation with yourself in the new year

On December 27th, the movie channel will broadcast Dolittle, a fantastic adventure masterpiece adapted from the classic fairy tale Dr. Dolittle, to break through the boundaries of imagination and enter the wonderful and dreamy imagination world together.

The film assembled a "fairy-level" dubbing line-up, and marion cotillard, Ralph Fiennes, Tom Holland, emma thompson and other big coffees gave voices to the animal characters with distinctive characters in the film.

The original production teams of "Alice in Wonderland" and "Sleeping Curse" made great efforts to create them, and Stephen Gaghan, who won the Oscar for best adapted screenplay for "Drug Network", wrote and directed them, and the top behind-the-scenes team escorted the films, bringing an audio-visual feast.

This time, Robert Downey Jr. took off his steel armor and became an imperial doctor who could communicate with animals, leading them to start an adventure together to find the fruit of Eden tree.

The adventure along the way is also a healing process along the way.Dr. Doolittle, who had closed himself up because his beloved woman drowned in the sea, began to open his heart again, make new friends, teach his knowledge and skills, and continue to save animals.Finally, Dr. Doolittle, make peace with himself.

In the new year, make peace with yourself, get back on your feet and start again!

Wonder Woman

A small universe broke out in the new year.

"All beautiful incarnations, the greatest warrior ever."　It has the strength of Hercules, the wisdom of Athena, the face value of Aphrodite, the ability of Alter, the goddess of hunting, and the speed given by Hermes … …She is DCjustice leagueWonder woman, one of the seven elders.

On Wednesday, December 28th, the film channel will broadcast the film Wonder Woman, which tells the growth of a female hero in a more humane way.

Diana, who owns the star flying crown, bullet-proof bracelet, lasso of mantra, sword of killing god, aegis and armor of God of War, can be said to be full of plug-ins, but even so, she didn’t become wonder woman from the beginning.

Growing up again and again transformed her from a girl into wonder woman.In the new year, our little universe breaks out and inspires our hidden unknown forces!

Shrek

Meet true love in the new year

Shrek, broadcast by the movie channel on Saturday, December 31st, broke the fairy tale image of the prince and princess in the past, but it still made us feel beautiful.

In Shrek, the hero is no longer a handsome prince, but an ugly, smelly monster, and the heroine is no longer a beautiful princess, but a princess with a cursed face day and night.

Although Shrek subverts the perfection of fairy tales, it is more likely to resonate with us.Although they don’t have handsome and beautiful looks, they have beautiful hearts.

Finally, with a sincere kiss, the spell was broken.In the new year, may you also meet your true love!

New joy in the world

Get happiness in the new year and drive away troubles.

"Add a spoonful of sugar when drinking medicine and find pleasure in depression."On January 1, 2023 (Sunday), the movie channel broadcast the movie "New Joy on Earth" for you. A well-known classic figure in Europe and America, the magic nanny Mary Poppins, arrived slowly with joy and hope.

Mary Poppins, a magical nanny who wears a fancy bowler hat, a bright scarf, a dark coat, a parrot-headed parasol and a treasure handbag made of magical carpets, can take away all the troubles and bring endless happiness to children.

This 54-year-old sequel, "New Joy is Full of People", will be full of childlike memories.Reality and fantasy are constantly intertwined, and we follow Mary Poppins, the magic nanny, to wander in the world of magic and reality.

In the new year, may we all be happy and drive away our troubles!

Aladdin

Speak your wishes in the new year.

On the evening of Saturday, December 31st, 2022, and at noon on Sunday, January 1st, 2023, a live-action movie "Aladdin" will be broadcast for you on the film channel, and you will enter the Arab fairy tale world together.

The story of Aladdin and the magic lamp from Arabian Nights haunts many children to fall asleep.Arab-style market streets, magnificent palaces and gorgeous song and dance scenes are directed.Guy RitchieIt is particularly dreamy under the lens.

In order to make fairy tales more realistic, the film used 200 people to build a team, and spent nearly half a year building the interior scene of the palace and a bird’s eye view of the whole city.

At the same time, the leap-forward improvement of CG technology has further blurred the boundary between virtual and real, and the cooperation of real scene construction and 3D modeling has realized a refreshing visual spectacle.

Calling Aladdin’s magic lamp can realize three wishes. What’s your New Year’s resolution?In the new year, I hope everyone can realize their wishes!

Fantasy movies are dreamlike fantasy, which has entrusted our beautiful vision for 2023.May everyone’s dreams come true in the new year!

a program parade

In 2022

December 27th (Tuesday)

Dolittle

December 28th (Wednesday)

Wonder Woman

31 December (Saturday)

Shrek

Aladdin

In 2023

1 January (Sunday)

Aladdin (replay)

New joy in the world

　　Recently, the National Development and Reform Commission and other three ministries and commissions issued a series of policies to encourage consumption to promote the upgrading of key consumer goods such as automobiles, household appliances and consumer electronics. Among them, the cost of new energy vehicles is greatly reduced, and it is strictly forbidden to introduce new car purchase restrictions in various places. All localities are not allowed to restrict or purchase new energy vehicles, and so on. What is the background of the "prohibition order"? How much automobile consumption potential is expected to be released? How should all localities do a good job in implementation? Our reporter interviewed relevant experts — —

　　A few days ago, the National Development and Reform Commission, the Ministry of Ecology and Environment and the Ministry of Commerce issued the Implementation Plan for Promoting the Updating and Upgrading of Key Consumer Goods and Smooth Resource Recycling (2019— 2020) (hereinafter referred to as the "implementation plan"), put forward a series of measures to promote automobile consumption, which aroused social concern.

　　Consumption potential needs to be released

　　The "Implementation Plan" proposes that, on the one hand, all localities should not impose restrictions or purchase restrictions on new energy vehicles, and those that have been implemented should be cancelled. Encourage local governments to give support to car-free families to purchase the first home new energy vehicle. On the other hand, it is strictly forbidden to introduce new automobile purchase restriction regulations in various places. Local governments that have implemented automobile purchase restriction should speed up the shift from restricting purchase to guiding use according to the effect of urban traffic congestion, pollution control and traffic demand control.

　　"This policy is highly targeted, which is not only a major positive for new energy automobile enterprises, but also means that there will be no new cities with restricted purchases in the future, which is conducive to breaking the barriers to passenger car consumption." Cui Dongshu, secretary general of the National Passenger Car Market Information Association, said.

　　At present, how big is the automobile consumption potential of cities with restricted purchases? Li Xianjun, director of the Tsinghua University Automobile Development Research Center, said that as of the end of March 2019, the number of effective applications for waiting for lottery cars in Hangzhou had reached 819,000, including 802,000 individuals; As of April 26, 2019, the number of valid applications for waiting for lottery cars in Shenzhen has reached 1.227 million, including 1.209 million individuals, which is equivalent to the annual sales of passenger cars in Russia; As of April 8, 2019, there were 3.689 million car purchases in Beijing, including 3.209 million individuals, which is more than the demand of European countries in one year.

　　"The above three cities have a total of 5.735 million lottery numbers. If this part of the car purchase potential can be released, it will account for 20.4% of domestic car sales last year and 24.8% of passenger cars." Li Xianjun said, "Even if an average family of three people participate in the lottery at the same time, the potential purchasing power will reach 1.91 million, which is expected to contribute 6.8% to the increase in automobile consumption."

　　The "Implementation Plan" also emphasizes that localities should reasonably set up congestion areas in combination with road congestion and guide their use. "Intelligent management of vehicle traffic should be realized, and the number of times vehicles enter congested areas should be restricted to prevent excessive use of motor vehicles." Li Xianjun said.

　　Aim at pain points and promote consumption

　　"In addition to canceling the restrictions and purchases of new energy vehicles, the" Implementation Plan "also proposes to vigorously promote the electrification, intelligence and greening of the automobile industry, and strive to enhance the supply guarantee capability of new products." Wu Songquan, chief expert of China Automotive Technology and Research Center Co., Ltd. and deputy chief engineer of Information Institute, believes that the Implementation Plan focuses on many bottlenecks and difficult problems in the consumption of new energy vehicles and clearly puts forward targeted measures.

　　In view of the cost of new energy vehicles, the "Implementation Plan" proposes that the cost of new energy vehicles should be greatly reduced. Specific measures include accelerating the research and development and industrialization of a new generation of vehicle power batteries, improving the energy density and safety of batteries, gradually realizing battery platformization and standardization, and reducing battery costs. Guide enterprises to innovate business models, promote the separation of consumption modes of new energy vehicles, such as battery leasing, and reduce the cost of car purchase. Optimize product access management, avoid repeated certification, and reduce enterprise operating costs.

　　"The key to reducing costs lies in batteries, which is also an important factor restricting the development of new energy vehicles at present." Cui Dongshu said that it was planned that the battery density of new energy vehicles would reach 260 WHr/kg in 2020, but it is still difficult now, so it is necessary to increase research and development.

　　In view of the "anxiety" in the use of new energy vehicles, the "Implementation Plan" proposes to speed up the development of new energy vehicles with convenient use. Specific measures include focusing on pain points such as short driving range and long charging time, drawing lessons from the power exchange mode and application experience in the public service field, and encouraging enterprises to develop new energy vehicle products with the combination of charging and replacing, flexible battery configuration and long driving range. Promote the development and application of high-power fast charging, wireless charging, mobile charging and replacing electricity and other technical equipment, and improve the convenience of charging and replacing new energy vehicles.

　　Cui Dongshu believes that the development of new energy vehicles is characterized by the rapid increase in driving range and the obvious large-scale vehicles. At present, the development of micro-electric vehicles is slow and there is a big demand gap. Therefore, the "Implementation Plan" emphasizes that the development of new energy vehicle products that take into account the length of driving range is not only in the right direction, but also forward-looking.

　　The "Implementation Plan" also proposes to speed up the update of vehicles in urban public areas. Promote the upgrading of vehicles in urban public areas, accelerate the use of new energy or clean energy vehicles for new and updated buses, sanitation, postal services, taxis, commuting and light logistics distribution vehicles in urban built-up areas, and reach 80% in key areas for air pollution prevention and control by the end of 2020. Encourage local governments to increase support for the operation of new energy vehicles and reduce the use cost of new energy vehicles.

　　"In key regional cities for air pollution prevention and control, new energy or clean energy vehicles will account for 80% of vehicles used in the public sector. This is a rigid indicator and will have a huge pulling effect on the new energy automobile industry." Cui Dongshu said.

　　"The" Implementation Plan "puts forward a series of measures to promote the consumption of new energy vehicles, focusing on the bottlenecks and pain points of current automobile consumption, especially new energy vehicle consumption, which is of great significance for promoting the upgrading of key consumer goods such as automobiles." Wang Qing, deputy director and researcher of the Institute of Market Economy of the State Council Development Research Center, said that the introduction of the "prohibition order" meets the needs of consumers and the market, which is conducive to the overall consideration of the combination of long and short, and promotes the upgrading of consumption.

　　Guangzhou and Shenzhen took the lead in responding.

　　The "Implementation Plan" also proposes to innovate and develop smart cars; Accelerate the elimination of old cars and the renewal of vehicles in urban public areas, and actively promote the upgrading of rural vehicle consumption; Vigorously promote the circulation and consumption of used cars, actively guide the innovation of auto financial products, and gradually improve the infrastructure such as charging and replacing electricity and parking.

　　Cui Dongshu said that this policy has a good guiding role in the development and market of new energy automobile industry, and it is good for local governments, enterprises and consumers. The key lies in how local governments introduce specific measures to further refine and implement them.

　　In January this year, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Civil Affairs, the Ministry of Finance, the Ministry of Transport and other ten ministries and commissions jointly issued the "Implementation Plan for Further Optimizing Supply, Promoting Steady Growth of Consumption and Promoting the Formation of a Strong Domestic Market (2019)", focusing on six measures to promote automobile consumption. Among them, the requirements for the gradual liberalization of the automobile purchase restriction policy are included.

　　Up to now, Guangzhou and Shenzhen have taken action. On June 2, Shenzhen Municipal Bureau of Transportation and Guangzhou Municipal Bureau of Transportation respectively issued the Notice on Increasing the Allocation Quota of Incremental Indicators for Small and Medium-sized Passenger Cars. Starting from June this year, Shenzhen will increase the allocation quota of incremental indicators for ordinary cars by 40,000 per year from 2019 to 2020 on the basis of the original regulation target of 80,000 per year. On the basis of the original quota, Guangzhou will increase the number of small and medium-sized passenger cars by 100,000 from June this year to December 2020.

　　"The market is one of the core elements of industrial competition." Li Xianjun pointed out that automobile is one of the industries with the largest impact coefficient on the national economy, the strongest employment, the most remarkable development of related industries and the strongest ability to integrate new technologies. At present, the number of cars with 1,000 people in China is more than 170, which is not only far lower than that of developed countries, but also lower than the world average. This means that there is still much room for growth in China’s automobile consumption. Especially with the rapid development of new technologies and the emergence of new products, China’s automobile industry contains great innovation vitality and potential. Therefore, we should constantly optimize the consumption environment, smooth the recycling of resources, continuously release the potential of domestic demand, further promote the upgrading of automobile consumption and promote the formation of a strong domestic market.

　　　　Mei Lanfang’s swimsuit photos taken during her stay in the United States.

　　　　Mei Lanfang improved the hairstyle and clothing of the new fashion drama, and added fashion elements to the Beijing drama.

　　　　For the modern young audience, Mei Lanfang is just a symbol. From the textbook, we know that he is the first of the four famous artists and represents the culture of Peking Opera. Perhaps many people can’t tell the difference between Mei Lanfang and Anita Mui. In fact, Mei Lanfang is not only a master of art, but also the most popular fashion star of the year. Recently, some netizens exposed a group of unknown old photos of the Peking Opera master in real life in the forum. In this group of photos, a rare photo of Mei Lanfang wearing a swimsuit is particularly eye-catching.

　　Mei Lanfang loves fashion to take swimsuit photos.

　　　　The netizen said that this swimsuit photo was taken in Shanghai in the 1930s, when the social atmosphere was not so open. On the other hand, the shooting background seemed to be out of place with the word swimsuit. However, some netizens said that in Shanghai in the 1930s, fashionable people would take a few swimsuit photos. At that time, people often saw the appearance of swimsuits from those fashionable cigarette cases and moon cards. As a well-known Peking Opera actor at that time, Mei Lanfang was naturally unwilling to lag behind, and generously took such a swimsuit photo by the swimming pool.

　　　　According to the historical records of that year, in 1926, the public swimming pool in Hongkou, Shanghai was opened to the public, and men and women traveled together in Shanghai. By 1930, Gao Qiao Beach had been built, and swimsuits had long been the equipment of Shanghai-style figures. At that time, almost all the stars and celebrities-Shang Guanyunzhu, Ruan Lingyu, etc.-had fashionable styles in swimsuits. Mei Lanfang’s swimsuit photo was produced under such an "open" historical background, even though it was not taken in Shanghai but in the United States on the other side of the ocean. In 1946, when Drama Illustrated published this swimsuit photo of Mei Lanfang during her stay in the United States, it also caused quite a stir.

　　Love to take pictures, generous show camera

　　　　Mei Lanfang’s hobby of spare time also keeps ahead of the trend. In old Shanghai, it was fashionable to take photos in a photo studio, not to mention owning a camera. Cameras were a luxury at that time, and families who could buy them must be rich and fashionable enough. Mr. Mei Lanfang’s camera, which seems to be inadvertently painted, is also put into the photo to some extent as an ornament that embodies a kind of taste and shows off.

　　Singing Beijing Opera in Modern Costume

　　　　Besides taking photos, Mr Mei Lanfang used fashionable elements in Beijing Opera, and he was once called the "originator of fashion dramas in Beijing Opera". At that time, he personally created a new play "The Waves of the Evil Sea", and at the same time he created his own hairstyle and clothes for the new fashion play, which was true to others. It is understood that Mei Lanfang rehearsed three new fashion plays, among which "Deng Xiagu" and "A wisp of hemp" received great response. For a time, Peking Opera dressed in modern clothes became fashionable, and it did not lag behind the vernacular drama at that time.

Editor: Sun Jie

author/Adasi

The Battle at Lake Changjin’s box office exceeded 4.5 billion, and it entered the prehistory of cinema. In 2021, the box office passed the 40 billion mark. Lanxin Grand Theatre, The First Furnace Incense and Uninvited Visitors rushed to the film market after the National Day, and Pingyao Film Festival was held in full swing. ……

There are still 77 days before 2022, and China films and film people who have come out of the haze will welcome more good news.

As an indispensable part of the film and television industry, film marketing is one of the most popular jobs. From the wall-painting posters in rural areas to the short video war in Aauto Quicker, Tik Tok, there are some successful cases of "ineffective marketing", "false marketing" and "showing off feelings", and there are also successful cases of cross-border linkage and creativity.

Although most people think that marketing is icing on the cake for good content rather than giving timely help, it is undeniable that in the Internet age where content is fiercely competitive, the fragrance of wine is also afraid of the depth of the alley, and excellent marketing can help the film quickly enter the public’s field of vision.

Today, I will take stock of the current mainstream film marketing companies and talk about the family history of the behind-the-scenes promoters of these explosive movies ~

Bole marketing: the explosive promoter leading the trend

Peak Blast, Me and My Father, Leap, The Eight Hundred … Nine times out of ten, you can imagine heavy commercial films with main melody melody, and Bole marketing will appear on the list of publicity teams.

Zhang Wenbo, the head of Bole, was once a media person, and served as founder and executive in marketing companies and film companies. Bole Marketing was established in 2013. Two years later, it established a reputation in the industry with projects such as monster hunt, Biography of Wukong and Fanghua, and established in-depth cooperation with big directors such as Zhang Yimou and Xiaogang Feng.

Most of the projects handled by Bole Marketing are stable and the water level is higher. Bole is also blossoming in the company’s business. Bole Film, a film and television investment company, Bole Qingguo and Bole Tianhai, a drama marketing company, and a film and television material company are famous. The short video marketing team is not tired of technology, and the rapid insight and control of new channels for publicity and development are the advantages of Bole’s long-term invincible position.

Spring breeze: all-type marketing expert

Hi, Mom, The Battle at Lake Changjin, Chinese Doctors, The Captain … Behind many explosive film and television works, you always seem to find the name of the spring breeze.

As a film marketing label of Chenming Media, a film and television company, Chunfeng is as proud as its name, and it is in the limelight in the film and television industry: in 2016, it undertook projects such as Passing Through Your World, Love O2O, and Chill 2, and established in-depth cooperation with head film and television companies such as Bona, Beijing Culture and Joy Media.

Zhao Ting, the founder and general manager, is a senior marketer. In recent years, the company’s business has also expanded to drama marketing and artist/creative brokerage affairs, and he has participated in the promotion of the online drama "The Sky of Wind Dogs and Teenagers". Whether emotional or exciting action movies can hold, it can be said that it is a comprehensive responsibility in marketing companies.

In the next film and television projects this year, Chunfeng will also be responsible for the promotion of suspense comedy "Make a Famous Name", New Year’s file "Flame on the Plain" and Spring Festival file Han Han’s new film "Four Seas", and will hand over a beautiful report card without accident.

Matt culture: a transformation production company

Although I participated in the promotion of many blockbusters such as Dying to Survive, The Sacrifice and The Climbers, I also produced the Mango TV explosion drama "I’m fine in a foreign land" this year. For the public, the 13-year-old Matt culture is not widely known.

Compared with the company’s low-key, Chen Lizhi, the boss of Matt, who is a media person, is quite famous in the rice circle. From time to time, he publishes celebrity-related remarks on social media, and he is the Weibo V with 5 million fans.

Matt culture has a deep relationship with big-name directors and stars in the industry. In recent years, it has gradually transformed into a production company and participated in dozens of film and television projects. For Chen Lizhi, it is an inevitable choice to March upstream in the film and television industry, and marketing is the icing on the cake. With the rise of the Internet platform, it is bound to be weakened, and good content is the core.

Faded out of film promotion, Matt co-produced projects such as Crazy Alien, Send me to Qingyun, My Sister, etc. This year, there is a new Chinese New Year movie Love Myth, which is supervised and starred by Xú Zhēng, the FIRST film festival work Lao Zheng flies into the sky, and the suspense film The Last Truth, which is supervised by Huang Xiaoming, is waiting to be shown.

Not surprisingly, people will probably keep pace with many film and television investment companies if they mention Matt culture again in the future.

Movie World: Introducing Daniel

From Inception’s "Fantastic Beasts and Where to Find Them" and "Iron Man 3" to this year’s Godzilla vs Kong, when it comes to the movie industry, it is the big importer who comes to mind.

In fact, as an established company of integrated film marketing, the film industry has served hundreds of overseas and domestic film and television works in the past 12 years, including many domestic masterpieces such as Love Story in Beijing, 33 Days of Lovelorn Love and Ip Man 2. Therefore, the epidemic situation has caused difficulties in introducing foreign films, which is not a fatal blow to the film industry.

In the past two years, the film industry has touched the investment and development of online movies and online dramas, and participated in the production of "The Legend of Xing ‘an Mountain Hunter" and "Dear Mr. Lemon Essence".

Film marketing and film and television investment walk on two legs, so that the film industry is still stable in marketing business. At the end of the year, we received the promotion of Xinli’s New Year comedy "Li Mao for Prince". Whether it can stand out from the fierce competition at the end of the year, let us wait and see.

Infinite freedom: embracing the "first force" of online students

With Huayi’s investment background, "China’s first film marketing stock" successfully listed on the New Third Board in 2015, its unlimited business has long been not limited to film marketing, but involves many businesses such as film and television investment production, artist brokerage, short video marketing, film and television music production and promotion, and it is also the first leader in film marketing companies to touch online film promotion.

Zhu Weijie, the founder of Infinite Freedom, who was born in the media, has been exploring upstream under the drive of the concept of "marketing+".In recent years, Infinite Freedom Film has participated in the production of many films, such as Jianghu Children, Finding You, Anti-Corruption Storm 4, Forever, Send me to Qingyun, etc. This year, there are also many blockbusters jointly produced by Anti-Corruption Storm 5 and Flame on the Plain, and film marketing is in the business sector.

It is worth noting that as a veteran army of film marketing, it has cultivated a batch of marketing teams at will. Its holding subsidiaries, such as First Voice Interactive, Fantasy Shadow and Cognitive Culture, have established the reputation of marketing brands in the industry.

Shifang Entertainment: Emotional Marketing is Young

There may be friends who remember the news that the movie "They Are Young in 1950" donated all the box office to veterans. This documentary film with no stars and big names has exceeded 10 million at the box office, which is precisely due to the efforts of the marketing team behind Shifang Entertainment.

Founded nearly 10 years ago, Shifang Entertainment actually started as a foreign film marketing, and accumulated a reputation in the industry. We have helped Wolverine 3, The Fantasy Drifting of Boys and Girls, Jurassic World 2 and other projects to be successfully promoted in China. Shifang Entertainment has outstanding capabilities in marketing innovation, cross-border cooperation and integrated marketing, and this year it also participated in the promotion of Out of Control Players in China.

From the 3D version of Titanic to They were Young in 1950, Shifang Entertainment is good at creating a circle for the film with the help of feelings, and the national memory and collective memory incite the project to be small and broad, showing the professionalism and maturity of the team in the field of film marketing.

Blue Diamond Culture: "Hard Bone" Players

The promotion song "Little Apple" of the movie "old boys" has spread all over the country, and the driving force behind it is the blue diamond culture.

Founded in 2012 by Pan Guofeng, a veteran former media person, Blue Diamond Culture serves the marketing promotion of movies, drama series, variety shows and online movies. It has participated in the promotion of projects such as A Spoon, Heaven and Fire, Looking at Paradise in Summer, Reversing Life, and also participated in the representative work of online movies in the Spring Festival at the beginning of this year and the joint production of Song Xiaobao’s diary of making a fortune.

This year, Blue Diamond Culture has taken over the film marketing of Turandot and Wuhai. Costume epic films and suspense literary films are two hard bones. Whether they can be chewed down depends on the marketing team’s ability to make miracles.

Joy Pictures: the trendsetter who knows young people best.

From the promotion of la la land and Uncle Monkey of Little Loli in China, to the popularity of White Snake: The Origin and the Battle of Luo Xiaohei, and now to the promotion of Lanxin Grand Theatre, Joy Pictures has gradually formed labels such as good vision, second dimension and literary film pusher.

Joy Pictures pursues the integration of distribution and publicity, and its business covers publicity, materials, music production, commerce, cultural tourism and other business sectors. It has many subsidiaries such as Zhuoran Sound, Cyclic Broadcasting, Zhuoran Zhongtai and Zhuoran Cultural Tourism.

Founder Zhang Jin is good at smelling the wind. In recent years, script killing and secret rooms have escaped popularity. Joy Pictures set up the script killing brand "Let’s go", which is committed to serving the script killing industry with film propaganda thinking and introducing more IP and offline entertainment scenes.

First voice interaction: the dormant person waiting for the explosion

Warm Hug’s Zhu Xian, Shi Shen Ling and Finding You … As another well-known film marketing company under Infinite Freedom, Seisen Interactive has rich experience in the promotion of emotional films and visual blockbusters.

Founded in 2014, with the marketing of films such as goodbye mr. loser, Master of Memory, England vs. England, it has gradually accumulated popularity in the industry. In 2017, some members of the team left to establish Jishi Media, which had a certain impact on the first voice interaction.

However, backed by unlimited freedom, Seisune Interactive still has many projects this year. It may be the company’s top priority to be responsible for the promotion of "Flame on the Plain", "As long as you live better than me" and "Railway Hero".

Reaching the shore movie: fame and miracle in World War I

Da ‘an Film is a company founded by Li Haipeng, the general manager of Light Film Publicity. It has been established for seven years and is regarded as the backbone of film marketing companies.

Keep close cooperation with the old club, and let Da ‘an rise rapidly in the first few years with projects such as Thailand, breakup guru and To Youth. Nowadays, the films reaching the shore have a wider range of contact projects, winning many good blockbusters such as Secret Visitor, Crowd, The Rescue and so on, and the team maturity and tacit understanding are getting better and better.

And the good results of participating in the marketing of explosive sci-fi films in The Wandering Earth also make Da ‘an very likely to become the main marketing team of the sequel Wandering Earth 2, and accumulate the experience of publicizing serial films.

(If you like this article,Click on the topAKA TaodaodaoPay attention to WeChat official account,There is no shortage of good stories here ~)

　　Chang ‘e V completed China’s first sampling and returning trip of extraterrestrial objects.
　　At 4: 30 on November 24th, China successfully launched the Lunar Exploration Project Chang ‘e-5, and landed in the pre-selected landing zone on December 1st. After the sampling of lunar soil was completed, the Chang ‘e-5 ascender took off from the lunar surface on December 3, and the Chang ‘e-5 returner successfully landed in the scheduled area of Siziwangqi, Inner Mongolia at 1: 59 on December 17, marking the successful completion of the first sampling and returning mission of extraterrestrial objects in China. Subsequently, the Chang ‘e-5 sample weighing 1,731 grams was handed over to China Academy of Sciences, where it will be stored, processed and analyzed in the "Lunar Sample Laboratory" located at the National Astronomical Observatory, officially opening the application and research of lunar samples and scientific data. As the aerospace system engineering with the highest complexity and the largest technical span in China, the Chang ‘e V mission is of milestone significance for China to improve the level of aerospace technology, improve the lunar exploration engineering system, carry out scientific research on the moon, and organize subsequent lunar and interstellar exploration missions.
　　Panorama camera ring beat imaging after Chang ‘e V landing.
　　The last global networking satellite of Beidou-3 was successfully launched.
　　At 9: 43 on June 23rd, China successfully launched the 55th navigation satellite of Beidou system and the last global networking satellite of Beidou-3 in xichang satellite launch center by using the long march 3b. The Beidou navigation satellite and supporting launch vehicle launched this time were respectively developed by China Academy of Space Technology and China Academy of Launch Vehicle Technology under China Aerospace Science and Technology Corporation, and many scientific research institutes such as Microsatellite Innovation Institute of China Academy of Sciences participated in the development and construction. This is the 336th flight of the Long March series of launch vehicles. With the strong support of measurement and control, ground transportation control, inter-satellite link transportation management, application verification and other systems, all the satellites in orbit launched before have been connected to the network. At this point, the deployment of Beidou-3 global satellite navigation system constellation was fully completed six months ahead of schedule.
　　The last global networking satellite of Beidou-3 was launched.
　　China’s unmanned submersible and manned submersible have made new breakthroughs.
　　On June 8th, Haidou-1, an all-sea-deep autonomous remote-controlled submersible developed by Shenyang Institute of Automation, China Academy of Sciences, returned from the sea trial aboard Exploration-1. During this voyage, "Haidou No.1" realized autonomous navigation and bottom-sitting operation near the seabed in Mariana Trench, with a maximum dive depth of 10,907 meters, which filled the gap of China’s 10,000-meter-class unmanned submersible. On November 28th, the all-sea deep manned submersible Struggler, led by the 702nd Research Institute of China Shipbuilding Group Co., Ltd. and jointly developed by the Institute of Deep Sea Science and Engineering of China Academy of Sciences, returned with the scientific research ship Exploration 1. The "Struggler" successfully landed in the Mariana Trench, creating a new record of 10,909 meters of manned deep diving in China, marking that China has reached the world leading level in the field of deep manned deep diving.
　　Haidou No.1 (I) and Struggler (II)
　　China takes the lead in drilling and producing deep-sea combustible ice with horizontal wells.
　　Natural gas hydrate is usually called combustible ice. On March 26th, the Ministry of Natural Resources held a video conference to reveal that the trial mining in the Shenhu sea area of the South China Sea with a water depth of 1,225m created two new world records of "total gas production of 861,400 cubic meters and average daily gas production of 28,700 cubic meters". During this trial mining, the researchers also independently developed a set of key technical equipment system to realize the industrialization of natural gas hydrate exploration and mining, created a unique environmental protection and monitoring system, and independently innovated to form an environmental risk prevention and control technical system. This trial production has overcome the core technology of drilling and producing horizontal wells in deep-sea shallow soft strata, achieved a major leap from exploratory trial production to experimental trial production, and achieved landmark results in the process of industrialization. China has also become the first country in the world to adopt horizontal well drilling and production technology to test and produce natural gas hydrate in the sea area.
　　Trial mining torch
　　Scientists find the bane of wheat "cancer"
　　Wheat scab is a devastating and difficult fungal disease in the world, and it is called "cancer" of wheat. Kong Lingrang, a professor at the Agricultural College of Shandong Agricultural University and the chief expert of the wheat innovation team of the modern agricultural industrial technology system in Shandong Province, and his team cloned Fhb7, a major gene for scab resistance, from the wheat-related plant Elytrigia elongata for the first time, and successfully transferred it into wheat varieties. It was confirmed for the first time that it not only had stable scab resistance, but also had broad-spectrum detoxification function in wheat disease-resistant breeding. Related research results were published online in Science on April 10th. At present, more than 30 units have used scab-resistant germplasm materials for genetic improvement of wheat scab resistance, and extensive experiments have been carried out in Shandong, Henan, Jiangsu, Anhui and other places, with good results. The above results have found a "golden key" to unlock the worldwide problem of scab.
　　Wheat infected by scab
　　Scientists reach the milestone of "the superiority of quantum computing"
　　Academician Pan Jianwei and Professor Lu Chaoyang of China University of Science and Technology cooperated with researchers from Shanghai Institute of Microsystems and Information Technology of Chinese Academy of Sciences and National Research Center for Parallel Computer Engineering Technology to build a 76-photon quantum computing prototype "Nine Chapters", which realized the rapid solution of the task of "Gaussian Bose Sampling" with practical prospects, making China successfully reach the first milestone of quantum computing research-the superiority of quantum computing, and laying a technical foundation for developing a large-scale quantum simulator that can solve problems with great practical value. Related results were published online in Science on December 4th.
　　Optical quantum interference object diagram
　　Scientists reproduce the history of biodiversity change on Earth for more than 300 million years.
　　The origin and evolution of life is one of the top ten scientific mysteries in the world. More than 99% of the creatures that once lived on the earth have become extinct. It is an important way to understand the present situation and development trend of the earth’s biodiversity by reconstructing the changing history of the earth’s biodiversity through fossil records. Professor Fan Juanxuan and Academician Shen Shuzhong of Nanjing University built their own large databases, independently developed artificial intelligence algorithms, and made a breakthrough by using the "Tianhe II" supercomputer, and obtained the world’s first high-precision Paleozoic marine biodiversity change curve of more than 300 million years, with a resolution 400 times higher than that of similar international studies. The new curve accurately depicts many major biological extinction and radiation events in geological history and their relationship with environmental changes. The results were published in Science in the form of a long research article on January 17th.
　　Conop, a supercomputing system developed by the team
　　China’s highest parameter "artificial sun" was built.
　　China’s new generation controlled nuclear fusion research facility "China Circulator No.2 M" (HL-2m) was completed and discharged on December 4th, marking China’s entry into the forefront of global controlled nuclear fusion research. The project was independently designed and built by Southwest Institute of Physics of Nuclear Industry of China National Nuclear Corporation. It is reported that this device is the largest advanced tokamak device with the highest parameters in China at present, and it is a new generation of advanced magnetic confinement nuclear fusion experimental research device in China. With more advanced structure and control mode, the plasma volume is more than twice that of the existing devices in China, the current capacity is increased to more than 2.5 MPa, and the ion temperature can reach 150 million degrees Celsius. It can realize high density, high specific pressure and high bootstrap current operation, which is an important support for realizing the leap-forward development of nuclear fusion energy development in China.
　　"China Circulator No.2 M" Device
　　Scientists have solved unsolved geometric problems for more than 20 years.
　　China University of Science and Technology professors Chen Xiuxiong and Wang Bing published a paper on the convergence of high-dimensional Keller-Ritchie flow, which took the lead in overcoming Hamilton-Tian conjecture and partial zero-order estimation conjecture-these are the core conjectures that have been unresolved in the field of geometric analysis for more than 20 years. Related results were published in the Journal of Differential Geometry in early November. It is understood that the length of the paper exceeds 120 pages, and it takes six years from submission to official publication. This paper introduces many new ideas and methods, which have a far-reaching impact on geometric analysis, especially on the study of Ritchie flow. It is reported that this paper is a significant progress in the field of geometric analysis, or it will promote many related works.
　　Comparison between geodesic and function level set
　　The Chinese and American teams won the 2020 Gordon Bell Award.
　　On November 19th, the application achievements completed by Jia Weile of Institute of Computing Technology of Chinese Academy of Sciences, E Weinan of Chinese Academy of Sciences, Zhang Linfeng of Beijing Big Data Research Institute and their collaborators won the Gordon Bell Award, the highest international award in the field of high-performance computing applications. In this work, the combination of intelligent supercomputing and physical model is adopted for the first time in the world, which leads the scientific computing to move forward from the traditional computing mode to intelligent supercomputing. Through high-performance calculation and machine learning, this achievement has raised the limit of molecular dynamics by several orders of magnitude, reached the system scale of hundreds of millions of atoms, and ensured the high accuracy of "ab initio calculation", and the simulation time scale is 1000 times higher than that of traditional methods, which is expected to play a greater role in solving practical problems in the fields of mechanics, chemistry, materials, biology and even engineering.
　　Machine learning simulates 100 million atoms.
　　Other news candidates (in chronological order)
　　Scientists discover ferromagnetic quantum critical point evidence for the first time
　　The team of Yuan Huiqiu, a professor at Zhejiang University, discovered the ferromagnetic quantum critical point in pure heavy fermion compounds for the first time, and observed the strange metal behavior. The related results were published online in Nature on March 5. This is the first time that scientists have found conclusive experimental evidence of the existence of quantum critical point in a pure ferromagnetic material system, and observed strange metal behavior similar to that of high-temperature superconductors: when the temperature approaches absolute zero, the low-temperature resistance changes linearly with temperature, and the specific heat coefficient diverges logarithmically with temperature. This discovery breaks the traditional idea that ferromagnetic quantum critical point does not exist, and extends the strange metal behavior to ferromagnetic quantum critical materials, which opens up a new direction for the study of quantum phase transition.
　　Scientists discover accurate diagnosis and treatment of schizophrenia for the first time
　　Biological marker
　　Jiang Tianzai and Liu Bing team of Brain Network Group Research Center of Institute of Automation, China Academy of Sciences, together with researchers from many teams at home and abroad, broke through the bottleneck that the diagnosis and treatment of mental illness only depends on the empirical judgment of symptoms, and successfully established an accurate diagnosis and treatment model of schizophrenia by using multi-group information and artificial intelligence methods. For the first time, the research team found that the abnormal function of the striatum circuit in the brain is a biological marker for the accurate diagnosis and treatment of schizophrenia. Using this biological marker, not only can we quantitatively evaluate the pathological damage of striatum in individual patients, but also can accurately diagnose schizophrenia and predict the individualized curative effect. The imaging marker has been independently verified in patients with mental illness in multiple imaging centers and various populations. The research results were published in Nature-Medicine on March 23rd.
　　Research reveals the precise mechanism of first-line anti-tuberculosis drugs
　　Academician Rao Zihe from Institute of Immunochemistry, University of Shanghai for Science and Technology and his collaborators successfully analyzed the three-dimensional structure of drug target-drug of key arabinosyltransferase complexes EmbA-EmbB and EmbC-EmbC of mycobacteria for the first time in the world, and revealed the precise molecular mechanism of the first-line anti-tuberculosis drug ethambutol acting on this target for the first time, which laid an important foundation for solving the drug resistance problem of tuberculosis and developing new anti-tuberculosis drugs. On April 24th, the research paper was published online in Science. At present, the research team is making every effort to promote the research and development of new anti-tuberculosis drugs and accelerate the transformation of basic research results.
　　Scientists reveal the genetic relationship between prehistoric people in North and South China.
　　On May 15th, Science published a research paper online led by Fu Qiaomei, a researcher at the Institute of vertebrate paleontology and Paleoanthropology, Chinese Academy of Sciences, and participated by many units. The research team successfully captured and sequenced the genomes of several ancient human individuals. Relying on advanced ancient DNA technology, it revealed the genetic relationship between the southern mainland population and the northern mainland population, and confirmed the southern origin of austronesian family population in China, filling the important information gaps in the inheritance, evolution and adaptation of prehistoric humans in the East, especially in China. This achievement is of great scientific value and social significance for exploring the migration history, genetic pattern and internal integration process of prehistoric people in China, and for clarifying the ancestral origin of austronesian family people who mainly live in Taiwan Province, China and Pacific islands.
　　China’s first independent intellectual property rights heavy ion therapy system was officially put into clinical treatment.
　　On June 6th, "China’s first heavy ion therapy system with independent intellectual property rights was officially put into clinical treatment technology press conference in Wuwei" was held in Xi ‘an. Wuwei Heavy Ion Center assembled the first heavy ion therapy system with independent intellectual property rights in China. After years of construction, it was officially opened on April 1, 2020. Heavy ion therapy has the characteristics of small side effects, short course of treatment and good curative effect, and has a good curative effect on most solid tumors. It is an accurate, efficient and safe advanced radiotherapy method. According to reports, the successful construction of the project has realized the localization of the world’s largest medical equipment, making China the fourth country in the world to realize heavy ion therapy for tumors after Japan, Germany and the United States, breaking the monopoly of foreign heavy ion technology for many years and realizing a historic breakthrough in the clinical application of the largest medical equipment in China.
　　The high-speed maglev test prototype with a speed of 600 kilometers per hour was successfully tested.
　　The 600 km/h high-speed maglev test prototype developed by CRRC Qingdao Sifang Locomotive & Rolling Stock Co., Ltd. successfully ran on the maglev test line on June 21, marking an important breakthrough in the research and development of high-speed maglev transportation system in China. On the maglev test line, the test sample vehicle was jointly debugged for the first time, and the dynamic operation test under various working conditions was carried out. The running state was good, and all key technical indexes met the design requirements and reached the design expectation. The successful trial run of the test prototype has achieved a breakthrough from static to dynamic operation, and obtained a large number of key data. The key performance of the high-speed maglev system and core components has been preliminarily verified, which provides important technical support for the subsequent development of the high-speed maglev project prototype. According to the plan, the prototype of the high-speed maglev project with a speed of 600 kilometers per hour will be off the assembly line by the end of 2020, forming a complete set of high-speed maglev technology and engineering capabilities.
　　Scientists reveal molecular panorama of lung adenocarcinoma
　　On July 9th, Cell published a sketch of protein group of large-scale clinical lung adenocarcinoma drawn by Tan Minjia, a researcher from Shanghai Institute of Pharmacology, China Academy of Sciences, and seven research teams, including Academy of Military Medicine of Academy of Military Sciences and Academician He Fuchu of National protein Science Center (Beijing). This is the first large-scale, systematic construction of protein panorama of lung adenocarcinoma, and found molecular features closely related to the prognosis of patients, especially the protein molecular features of two major gene mutations in lung adenocarcinoma in China population. After 6 years’ research, the cancer and adjacent tissues of 103 patients with clinical lung adenocarcinoma were deeply analyzed by protein Group by using the cross-fusion research of protein omics, bioinformatics, tumor biology, pathology and clinical medicine. This work has scientific research significance for deeply understanding the pathological mechanism of lung adenocarcinoma, finding drug treatment targets and formulating more accurate treatment plans for lung adenocarcinoma.
　　Eight "magnifying glasses" relay to simulate the full-scale dark halo clear image of the universe.
　　An international research team led by the National Astronomical Observatory of the Chinese Academy of Sciences adopted a brand-new multiple amplification simulation technology, and obtained a clear image of the internal structure of the full-scale dark halo in the universe for the first time under the current standard cosmological model. The research results were published online in Nature on September 2nd. Dark halo is dark matter halo. It took the researchers five years, with the help of supercomputers, to obtain clear images of dark halos from earth-like mass to giant galaxy clusters, spanning 20 orders of magnitude. It is reported that in a typical area of the universe, this super-magnification simulation needs to be magnified by eight "magnifying glasses", and its magnification is equivalent to finding a flea on a picture of the surface of the moon. The super magnifying glass of computer simulation allows researchers to study the formation, evolution and internal structure of dark halos at different scales in detail. It is found that dark halos with different masses have very similar internal structures, that is, the center is dense and gradually sparse outward. These new findings will help scientists verify the hypothesis about the nature of dark matter-dark matter may not be "completely dark".
　　China’s first superconducting cyclotron was successfully developed.
　　On September 21st, the proton beam energy of superconducting cyclotron independently developed by China Institute of Atomic Energy reached 231MeV for the first time. This is the second time in the world to independently develop a compact superconducting cyclotron after the joint project of the United States and Germany. Researchers have successfully accelerated the continuous proton beam to this energy region, which indicates that China has fully mastered the core technology of miniaturization and high dose rate superconducting cyclotron and entered the international parallel ranks. The accelerator is small in size, low in power consumption and high in beam intensity, and can continuously accelerate 72 million proton beams per second. It is more suitable for fast intensity-modulated scanning therapy, breaking the monopoly of Europe and America in the field of miniaturized precision radiotherapy equipment, realizing the localization of superconducting cyclotron equipment in China, and is expected to greatly reduce the high treatment cost. The accelerator can also be directly used in the research and development of aerospace devices, core chips and integrated circuits, and promote the development of lightweight accelerators for aerospace particle beam applications, further opening up new fields of proton science research and application in China.
　　The third generation methanol to olefins technology passed the appraisal.
　　On November 9th, the third generation methanol to olefins (DMTO-III) technology passed the scientific and technological achievements appraisal organized by China Petroleum and Chemical Industry Federation. This technology is developed by Dalian Institute of Chemical Physics, Chinese Academy of Sciences, and has completely independent intellectual property rights. Compared with the current industrialized technology, the economy of DMTO-III technology has been significantly improved. Under the condition that the reactor size is basically unchanged, the olefin output has increased from 600,000 tons to 1.15 million tons per year. DMTO series technology has opened up a new route to produce low-carbon olefins from non-petroleum resources, initiated and led a strategic emerging industry of coal-to-olefin production, which is of great significance for realizing clean and efficient utilization of coal resources, alleviating the tight supply of petroleum resources, promoting the coordinated development of coal chemical industry and petrochemical industry, and ensuring China’s energy security.
　　(Originally published in the second edition of China Science Journal, 2021-01-21)

Original title: Just after the auspicious day of Wen Chang Xi Jun, I have prepared some gift boxes to help me study smartly and attentively, and recommend the Plus version.

In southern Fujian and Taiwan Province, Wen Chang has always been highly regarded, and everyone knows that he is the master in charge of the examination and writing of subjects, and he is a scholar who pays special attention to the title of subjects. The above pictures were taken by me earlier when I visited Wen Kui and Wenchang in Longshan Temple, Taipei, and they were also for the guests who married Wenchang.

Every year, the third day of the second month of the lunar calendar is the spring festival in Wenchang’s ceremony, and it is also one of the particularly good days to read books twice a year.One is on the third day of February, and the other is on the first day of August, which are auspicious days for you in Wenchang.）。

As in previous years, after the Spring Festival in Wenchang, San, in early February of the lunar calendar, some [Wenchang Kui] were also prepared for limited release to fans or their families who need to study more/learn their luck well in the coming year to protect your efforts.

People often ask, who can ask for education?

All kinds of students, company employees, and corporate employees can choose, and try their best to improve their intelligence and study smoothly. In addition to general academic evaluation, industry professional evaluation and workplace rating evaluation can all help (including small university, foreign language, and industry employees’ evaluation)

In the past, old customers always urged me to try my luck. Since it was launched, I have received quite a lot of positive feedback from to be no.1. I will briefly talk about three cases that benefited from Wenchang Daiwei and Wenchang Luojun:

In case A, an old man came to my guest for his own feelings, and he was preoccupied with his nephew’s future. My nephew lingered in the last third of the class before his graduation. At that time, he chose an auspicious time after 1: 00 a.m. to arrange Wenchang for her, but she gritted her teeth and did it anyway. Later, my nephew successfully got a copy.

Editor in charge: