Brand-new Buick GL8 Lu Zun, a new force of 250,000 MPV.

This is the first time that we have hit the entry price of Lu Zun to 269,900, just to let all users in China who are expecting MPV enjoy luxurious and comfortable MPV.

Haitao Xue, Deputy General Manager of SAIC-GM

For the first time, Buick entered the 250,000-yuan household MPV market.

On October 31st, SAIC-GM Buick brand-new GL8 Land Zun was officially launched, with three seven-seat models, namely, the first-seat version, the smart-seat version and the exclusive version, priced at 269,900 yuan ~ 339,900 yuan. At the same time, multiple listing rights were introduced, including replacement ceremony: up to 40,000 yuan; Purchase gift: 5,000 yuan; Financial gift: 24-60 low interest; Car maintenance ceremony: 5 maintenance times in 5 years; Traffic gift: smart screen in the back cabin of the basic car, free traffic; Upgrade courtesy: the exclusive version gives a smart screen in the back cabin, and the price is 6000 yuan.

Haitao Xue, deputy general manager of SAIC-GM, told "Qiuyan Finance" that "Buick used to sell high-end cars well. This time, we launched the first-class version, which is also the first time to hit the entry price of Lu Zun to 269,900 yuan. The final result depends on the market. " From the feedback of dealers, the first-to-enjoy version has attracted a lot of users’ attention.

If Buick’s brand-new GL8 Land Zun succeeds, it means that the king of the brand-new GL8 family will return. It is reported that the new GL8 Land Zun and the GL8 ES Land Zun models on sale are vertically switched, and the new GL8 Land Zun and the new GL8 Land Zun PHEV that exploded on the market have jointly impacted the MPV market.

Unlike Buick’s previous focus on the business market, the new GL8 Land Zun is aimed at the home market. Most of the reasons given by the car owners’ guests who appeared at the listing meeting were family needs, or travel/tourism needs of families with two children or extended families in it runs in the family.

Unlike GAC Toyota Saina, the new GL8 Lu Zun hopes to refresh the ceiling of luxury and comfort experience at the same level. The new GL8 Lu Zun inherits Buick’s deep accumulation in the MPV field, builds the "gold standard" of MPV industry in all dimensions such as design, comfort, quality, intelligence and safety, and realizes the new evolution of MPV king. Among them, the car has a total of 25 optimizations and upgrades in terms of humanized and comfortable configuration, high perception function, intelligent interconnection and intelligent driving technology, and many details of household needs are pursued to perfection in order to meet the full-scene car demand of high-end users.

Externally, the new GL8 Lu Zun follows the Buick PURE Design family design, and the front face adopts a matrix rhythmic light and shadow grille. The brand-new 2-meter-long penetrating light curtain split headlight supports six intelligent lighting modes, which echoes the penetrating taillights of crystal-penetrating cloud-level LED. The one-piece hidden door handle will automatically pop up when approaching the vehicle, and with the rhythm of Yun Qi Xuefei and the lighting pedal, it will make getting on the bus more ceremonial.

The new GL8 Land Zun has the gold body size that is most suitable for the urban roads and urban center scenes in China, with the length, width and height of 5219×1878×1807mm and the wheelbase of 3088mm respectively. The space of the trunk is flexible from 521 L to 1650 L, and the whole family can easily accommodate outings, picnics and camping. This size design not only meets the needs of users with spacious and comfortable seating space and abundant storage space, but also takes into account the convenience needs of narrow road traffic in urban areas and underground parking.

The new GL8 Luxun luxury configuration will not work, making the whole family travel more exquisite. The cockpit is extended with MPV classic seven-seat layout, and the second row is equipped with a brand-new Nappa leather feathered aviation seat, which meets the strict requirements of users for top luxury seats, such as "soft at first sitting, sedentary and not deformed for ten years", supplemented by six-way aviation headrest, electric leg rest, three-speed rapid heating/ventilation and other functions. The third row not only has the best spacious space at the same level, but also the seat back is newly upgraded with electric adjustment and one-button folding function, and is equipped with three rows of side window sunshade curtains to take good care of every member. The space inside the car also maximizes efficiency, so that children don’t bend over and adults don’t head.

The new GL8 Land Zun is equipped with a new generation of VCS intelligent cockpit, which has an EYEMAX 30-inch integrated cambered 6K screen, Qualcomm Snapdragon 8155 chip and 5G communication technology. At the same level, the only voice assistant with AI big model is introduced, which can be understood as soon as it is heard and answered with questions.

The new GL8 is the only one in its class equipped with a 15.6-inch smart screen in the rear cabin. The ceiling screen supports 5-speed electric adjustment and 0-150 manual adjustment. It can be controlled by touch control and Bluetooth remote control, supports Wi-Fi connection, Android and iOS wireless screen projection, and provides more than 1,000 kinds of APP downloads. It is equipped with the only 12-speaker Bose sound system in its class, and supports Bose Centerpoint? virtual surround technology, AudioPilot?2 noise compensation and other technologies. There are three independent intelligent air conditioners, co-pilot boss key, luxury folding small tables and iKey mobile phone keys.

The launch of the new GL8 LUZun will stir up and even expand the home MPV market in China.

Previously, Lu Xiao, general manager of SAIC-GM, pointed out, "As a mobile space for families, large SUVs are not the only choice. We look forward to having a better, high-end and family-oriented MPV. By then, the China MPV market capacity will not be the current annual sales of 1 million vehicles, and it may be 1.5 million vehicles or even 2 million vehicles in the future. "

Buick GL8 has experienced six iterations in the domestic market for 25 years. Among them, as the best-selling and most well-known model series in Buick MPV history, GL8 Luzun is the benchmark model leading the development in the luxury MPV market segment. Due to various reasons, in recent years, the sales volume of Buick GL8 declined, and in 2023, the MPV sales crown was handed over to Tengshi D9.

This year, with the launch of new products and a series of combination punches, Buick GL8 returned with glory, and its market share quickly rebounded to the first place in MPV market. In September this year, the GL8 family maintained a hot-selling state, and once again set a new monthly sales record for the whole year with the sales volume of 10,591 vehicles, ranking first in the MPV market. Among them, in September, the monthly retail sales of Buick GL8 was 4,368 vehicles, an increase of 18.4% from the previous month.

In September, the second millionth vehicle of GL8 family, the brand-new GL8 Luzun PHEV, rolled off the assembly line at the Jinqiao luxury car factory of SAIC-GM. This brand-new milestone (002219) marked that GL8 family became the first vehicle in the domestic high-end MPV market with production and sales exceeding 2 million vehicles.