Big kiln beverages enhance consumer happiness with quality and price ratio

The "2024 China Beverage Industry Trends and Outlook" report released by Nielsen IQ shows that with the development of social economy, the beverage industry as a whole continues to lead the fast-moving consumer goods market. Entering 2024, the consumption scene, consumer demand, and sales channels of China’s beverage market are becoming increasingly diverse, and the future beverage market will also have the potential to "cycle through". At the same time, "quality-price ratio" replacing "cost performance" is becoming a new consumption concept recognized and pursued by a considerable number of consumers. Faced with such an obvious consumption trend, how can brands seize the opportunity and seize the market?

Under the trend of quality-to-price consumption, Big Kiln Beverages continues to gain the favor of the market and consumers by relying on an efficient and high-quality process that guides product design with demand insights.

The representative "big soda" product line of Dayao Drinks has three flavors: classic guest flavor, lychee flavor, and orange flavor. Recently, 520mL of pineapple flavor and PET series of lime flavor, pineapple flavor, and frozen pear flavor have been added, which are widely welcomed with outstanding taste. For example, Dayao frozen pear, the taste not only retains the freshness and sweetness of the frozen pear itself, but also combines the carbonated bubbles to make the taste more refreshing and rich. Return to Erbin’s Frozen, and continue to harvest a good mood.

In addition, in 2024, the big kiln beverage soda product will be upgraded to the juice version, integrating the original classic taste with the juice demand, and continuously upping the ante juice soda category on the basis of retaining the core characteristics of "refreshing atmosphere" to meet the diversified needs of consumers.

Product performance is outstanding, and quality requires strength to escort. Dayao Beverage has always attached great importance to product quality, and strictly checked from raw material procurement to production process. In terms of production, Dayao Beverage has opened up a full-link digital journey from channels, commodities, marketing, orders, payment to delivery with the help of digital technology, driving cost reduction and efficiency through digitalization. In March this year, Dayao Beverage organized various factories to hold a production mobilization meeting, and conducted a full range of process, operation, quality and other training for production front-line employees to improve the quality control awareness of operators, and ensure product quality while increasing production. Each factory carried out process standard implementation investigation and error prevention landing investigation, improved 41 control measures, strictly grasped the implementation of standards, and carefully guarded product quality.

While ensuring product quality, Dayao Beverage also reduces costs and increases efficiency, improving the competitiveness of enterprises. Since 2014, Dayao Beverage has continued to build production bases in Hohhot, Shenyang, Liaoning, Siping, Jilin, Shizuishan, Ningxia, Baoji, Shaanxi, Tai’an, Anhui, and Fuyang, covering North China, Northeast China, Northwest China, Central China, East China, and South China, narrowing the distance between the production end and the consumption end. Under the condition of ensuring product quality, it reduces transportation costs and channel distribution costs, and provides consumers with higher quality and cost-effective products, such as 520mL of large glass soda, which is comparable in price to about 330mL of conventional soda on the market. Many consumers say that Dayao soda is very enjoyable to drink when serving meals, and the price is also very reasonable.

In this way, Dayao Beverage adheres to market-oriented, consumer demand-oriented, steady innovation, and is committed to bringing consumers higher-quality products, leading the national soda into a new era of quality.

(Member contributions)