159,800, the new red flag H5 listed, not according to the routine can become ＂trump card＂？

Self-owned brands continue to "sprint" upward.

In the first half of this year, the market share of independent brands has increased to 46.6%. However, the number of Chinese brands standing in the front row of the high-ranking team has been stable and fast in the luxury camp after years of precipitation. Brand sales and word-of-mouth have both harvested. Data show that more than 122,700 retail vehicles in the first half of the year, an increase of 7.8% year-on-year.

At the beginning of the second half, the brand took the lead in "branding". On July 26, the brand was officially launched, and the market guide price was 159,800-225,800 yuan. It is reported that the new positioning is a B + class model. This time, the brand did not follow the "routine" of the mid-to-high-end car market, but continued to "up the ante" in terms of product strength. So, what is the strength of this new car? How will it help the brand transition in the second stage?

Evolving from a B-class car to a B +-class model

In the story of brand revival, it is the "protagonist" that cannot be said. In April 2018, it was officially launched, and the price of the new car was 149,800-195,800 yuan. At that time, the medium and high car market was dominated by Japanese and German models, but with the product power of BBA, it opened up the situation in the B-class car market and gained a firm foothold.

In the team, has been the most powerful sales responsibility, data show that the cumulative sales of nearly 20,000 vehicles in 2018, 2020, sales reached 64,000 vehicles, 2021 exceeded 80,000 vehicles. In the first half of this year, although the car market is full of variables, sales are still high, retail sales reached more than 33,000 vehicles.

This time, the brand new has also become the focus of fans’ attention. Many netizens call the brand new "small H9". Since the new pre-sale, the new order has exceeded 10,000 and the delivery has exceeded 1,000.

In terms of product strength, the new car is also rushing to the B + level. The new refresh is not a surface upgrade, but an all-round upgrade and evolution from the appearance design, power system, suspension layout, interior and intelligence system, and takes a high-end route in product strength.

The new car is equipped with a new intelligent cockpit, the most significant feature of which should be the OTA upgrade. This upgrade is not simply to increase the functions of the car, but to comprehensively upgrade the six major systems, including power, chassis, and auxiliary driving. This is a commonly used product idea for new car makers.

Moreover, the new car has taken the functional experience to a higher level. For example, the original suspension screen has been converted to an embedded large-screen design, and it is equipped with a Zhilian 3.0 car system. The voice function is the most outstanding, and it can directly control 17 functions such as windows, sunroof, and intelligent high beams. In addition, the power is divided into three types, including 1.5T, 2.0T, and 1.5T HEV power systems.

Running again to help achieve the million-dollar goal

Today, the high-end car market is constantly changing, in addition to the joint venture army, there are Chinese brand high-end products and new car forces have entered the market, it can be said that the 200,000 car market is the most concentrated key area.

Rushing to the high end, the new car is not only reborn in product strength, but also does its "homework" in places that cannot be seen. The new car has as many as 227 patented technologies. The new car was born in a prosperous factory known as the "Lighthouse Factory of Numerical Intelligence".

Moreover, before going on the market, the new car has undergone rigorous road tests equivalent to more than 7 million kilometers of user conditions, deeply verifying the reliability and durability of the new car, and laying a solid foundation for internal strength. The result of both internal and external repairs is to enable the new car to fight hard against competitors of the same level.

Now, the car market in 2022 has entered the "second half", and a new round of competition has begun. For the brand, the fully armed new product is naturally the sales "pioneer" in the product series, helping the brand achieve the sales target for 400,000.

Moreover, according to the group’s plan, by 2025, the brand’s sales scale will exceed one million units. As an important branch, it is constantly expanding its product line. Build its own product team from the directions of fuel vehicles and new energy vehicles.

In terms of fuel vehicles, it is mainly the new car series composed of H7 and H9, as well as the SUV series composed of HS5 and HS7. In terms of new energy models, it is mainly the combination of electric vehicles, such as E-HS3, E-HS9 and E-QM5. In August, the first MPV model HM9 will be officially launched. At that time, the brand’s product line will cover cars, SUVs and MPVs. It is reported that in the future, the electrification transformation will also be accelerated to further help the brand achieve the million-dollar goal.

Ghost Douche’s point of view: The brand goes up, starting from the product end. Brand new, with too many era elements, this model is all in the brand’s most advanced technology, design, intelligence, power and car-making technology. It is another "ace" for the brand to attack the market. Next, it will rush to the million sales target together with the brand. What do fans think about this, leave a message.