Fight the landlord with joy and make a fortune with silence.

Original Zhangmeiya Youth Hengcai Development Association

Under the indiscriminate bombing of the internal volume, the exploited social animals can only fight back with techniques such as "fishing to fool students" and "going to the toilet with pay".

Go to the toilet with pay, as soon as you hear it, it won’t take a few minutes for social animals. However, in order to make these minutes of "anti-exploitation" longer and happier, the anonymous login game during working hours has become a happy password for toilet time without being discovered by the leaders.

And this is the wealth password of Happy Landlord:

It is such a game, and its market share on the Android side was as high as 87.2%. On the APP Store revenue list, Happy Landlord, as the only chess game, ranked 15th, with a weekly recharge of 21 million yuan.

Tencent has not published the financial report of Happy Landlord separately, but according to this data, the annual revenue of Happy Landlord can reach 6 billion yuan, not counting other income such as advertising, which is a model of making a fortune.

You know, the Honey Snow Ice City, which has opened more than 5,000 stores, has a revenue of only 6.5 billion yuan in 2019.

Leisure games at the same time as Happy Landlord Fight, such as QQ Farm, QQ Pickhole, QQ Hall, etc., have long since withdrawn from the historical stage.

The Happy Landlord has experienced the change from PC to mobile Internet era, and it still stands today and has become the spiritual opium of several generations.

So, what’s the magic of fighting the landlord happily?

In 2008, junior high school students were busy killing Matt, and changed the name of QQ to bury love Xiaomo, and the Happy Landlord was born, which attracted the attention of parents and netizens. At that time, Happy Landlord Fight was still a small game built in the QQ game hall, which could only be played on the computer.

After the parents became fascinated with the happy landlords, they seemed to open a new world of surfing the Internet, and began to further occupy the computers at home, and in the name of studying hard and playing less with computers, they rushed their children to the room to read books.

Since then, the control of the computer has been transferred, and the children are miserable and secretly lamented: "All this is the fault of the happy landlord!"

The exclusive currency of Happy Landlord is called joy beans, which is equivalent to the chips on the poker table. When the account number is less than 1,000 beans, the system will send you a "minimum living allowance" four times a day, with 1,000 yuan each time, so that you can continue to gallop in the poker field. If you lose all four times and want to continue playing, you can only choose to recharge or change the number.

At that time, there was no need for real name and mobile phone verification code to register QQ. Many people registered several QQ numbers for fun, and one of them was lost for another. This brought many new users to Happy Landlord and even QQ at that time.

In 2008, the number of Internet users in China was less than 300 million. At that time, all software wanted users to spend as much time on it as possible. Therefore, the setting of Happy Landlord is very risky. Only when you have beans can you continue to play, which is invisibly adding a threshold to the product. Whether it can be done or not, Tencent has no bottom in mind.

So QQ Game Hall sent another brother product, horse racing, named QQ Fight Landlord. There is no "joy" and no joy beans, so you can play indefinitely. Winning or losing is only counted as points, and points correspond to a title system. From bonded laborers to big landlords, the classes are distinct and full of challenges.

These two landlords are basically the same except for the monetary rules. From a purely rational point of view, playing QQ to fight landlords is obviously more cost-effective, because it is not restricted by joy beans. As long as users want to play, they can fight until dawn, and there is no need to recharge at all.

However, from the actual situation, the Happy Landlord is much more popular than its fellow brothers, which is reflected in revenue and monthly activities. It doesn’t make sense from the rational level, and the answer lies in human nature.

Joy beans landlords won or lost thousands or even tens of thousands in a game, so they had to leave after the Happy Tofu. Compared with the integral system, which is dull as water and never ends, Happy landlords can bring people a sense of gain, rather than simply killing time.

In this way, Happy Landlord eliminated his fellow brothers, lived tenaciously in the era of mobile Internet, and became independent from the QQ game hall. With a new carrier, there will be richer use scenarios, such as when taking a paid shit, when lying on the sofa doing nothing, and being too lazy to find a variety show.

Up to now, stand-alone mobile games are a world of fun and enjoyment, and online mobile games must have a place for happy landlords.

All loyal users of Happy Landlord will inevitably send out a soul question: Who is Happy Horse?

Many people find that the Happy Horse Club will appear randomly in the game. The same name and the same avatar can always be met several times a day. Sometimes it is your teammate who fights side by side, and sometimes it is the landlord who plays against the sky.

Such frequent encounters inevitably make people wonder: "Is Happy Horse fond of playing cards, or is it because we are so predestined? Or is Happy Horse a robot at all? "

With such questions, people tried to find the answer in the post bar, and as a result, they met a group of card friends who were equally puzzled. Everyone had an indissoluble bond with Happy Horse.

Happy horse, English is happy pony, Happy Ma Huateng, perhaps this is a little bad taste of Ma Huateng. Change the name and avatar of the robot account to this, "A man who looks as sad as Bojack, a horse man", which is in contrast with the nickname, as an egg in the game.

Some netizens have found evidence that whenever they earn a lot of joy beans, Happy Horse will appear, beating you with a hand of "just a little bigger than you", just like a joy beans harvester.

But some people said that the happy horse he met was not like a robot. A netizen once added a friend of a happy horse to the game, and the happy horse often sent him beans.

And although the avatar and the screen name are the same, the location of each happy horse is usually far apart, and there is even a seemingly real record. Some happy horses rest during working hours and only play cards at night and on Saturday and Sunday.

Some netizens pointed out that Happy Landlord allows anonymous login, and the system will randomly assign you a nickname and avatar, including Happy Horse, Nerve Frog, momo, Abai, etc. This can explain why the IP of Happy Horse is spread all over the country.

That is to say, Happy Horse, which appears on your friends list, probably chose to log in anonymously because he didn’t want the boss to find out that he often fights landlords.

Some users couldn’t figure out who the happy horse was, and decided to become a happy horse themselves. They changed their names in the game and changed their heads to the sad horse as a little seasoning in ordinary life.

These artificial happy horses sometimes meet at cards. They often smile and pour each other a cup of tea.

Therefore, it can be roughly concluded that the happy horse in the game now consists of robots, anonymous people and a group of boring people.

Think of someone who insists on doing nonsense in such a chess game with little technical content, just to confuse other players. Is it quite punk?

Open the client of Happy Landlord, and you will be surprised to find that all these friends who usually lie dead in their circle of friends are dancing in Happy Landlord.

The minimum top-up amount of Happy Landlord is 3 yuan RMB, and you can get 3.6W joy beans, which is enough to enter and leave several high-level venues that you are not qualified to go to at ordinary times. Some people regard this as a way to decompress: "If you are tired of work, you will charge three yuan, double your madness in the advanced field, and continue to move bricks after losing."

Even if you don’t want to spend a penny, fighting the landlord can make you experience a moment of happiness. This is a game full of "novice aura". In the first few games every day, you will be given a few good cards against the sky. The two kings and three will bring a bomb, and the opponent will lose everything in one game.

After experiencing the pleasure of winning money, the Happy Landlord Fight will make you lose several games in a row. Every time you touch a card, you will either break 7 or get the biggest A. At this stage, you will feel unlucky and even want to quit the game and do something else.

But like love rat, Joyful Landlord will never let you succeed. It will match two bean delivery robots for you when you are discouraged and about to lose everything. Their mission is to lose to you. Therefore, it is touching to split a pair of threes into two threes.

The beauty of online licensing, the nearest time to us, just rolled past the subtitles. It is the normal life of ordinary people to throw bombs and planes in game after game of happy landlord fighting.

Joyful landlords provide people with a cyber chess room with the lowest cost.

Users know that most of the cards are set by the system, and they know that they will never enter the highest level by receiving the minimum living allowance. They also know that Happy Landlord Fight is a scam that has been carefully designed to let users lose all the beans quickly.

But people still enjoy it, and they are willing to charge a few dollars occasionally in exchange for a moment at the poker table.

A netizen sent a message to Weibo, saying, "If you spend 3 yuan to buy 30,000 beans at Happy Landlord, you can have a happy and full day."

For social animals who have been working clumsily for a day, it is easier to have fun fighting landlords than the glory of the king, who is easy to get angry when he tests his operation level.

It takes almost no brains, and occasionally it can experience the excitement of winning money. It can’t meet the cool primary school students with good skills and equipment, and it won’t happen without voice function. When the tension is tense, it is just throwing water at each other’s QQ show. It’s really a very gentle game, so it’s not hard to explain why so many people are attracted to a fool’s game.

Happy Landlord has been online for 12 years today. Some people say that because of the rapid iteration, the life span of Internet products should be calculated according to "dogs". A dog’s year is equivalent to seven years of human beings, so Happy Landlord is 84 years old this year, but the heat is still unabated.

Probably because adults need a cheap and legal "cyber chess room" so that they can find an easy-to-indulge exit and have a beautiful dream outside of their tired life.

Even in dreams, people often urge.

References:

Happy Landlord Product Analysis Report

http://www.woshipm.com/evaluating/1033713.html

Why can Happy Landlord always be active among young users?

Watching landlord fights is more addictive than landlord fights.

Original title: "Joyful landlords, making a fortune in silence"

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