Spending three or five thousand yuan a month to ＂send the dog to school＂, have the dogs learned well？
"Desensitization training courses such as biting, protecting food and fighting cost 3,500-4,500 yuan for 1-2 months." Recently, the staff of a pet school in Chengdu introduced to reporters. On social platforms, more and more young people have started the idea of "sending their dogs to school" and signed up their dogs for pet schools to correct some bad habits. But recently, "shovel officials" have hung up their hearts on a "dog training video".
On June 19th, there was an online video showing that the founder of Dog Road Culture, a well-known dog training institution, was suspected of abusing dogs by kicking his face, scrag and throwing. Subsequently, the founder responded that the online video was a fragment of the demonstration process of adjusting and treating an acquired neurotic biting border collie when the training class was held in 2017.
A stone stirred up a thousand waves, and the pet school and dog training market behind the video event surfaced. "400 yuan can apply for the qualification certificate of pet trainer", "The license issuing agency is different", "It’s all true, I helped you take the exam" and "The dog trainer trained 15,000 yuan, and you can earn 30,000 yuan a month in the future" … … There are different opinions about the market segment of pet training.
Well-known dog training institutions were accused of abusing dogs and responded that they were "treating the psychological problems of dogs"
On June 19th, there was an online video showing that Tang Weimin, the founder of Dog Lane Culture, a well-known dog training institution, was suspected of abusing dogs by kicking his face, scrag, throwing his hands, etc.
The video was quickly fermented after being forwarded by a well-known cute pet blogger. According to reports, the staff of Shanghai Minhang Yongqiao Police Station said that they had received an alarm and went to the incident company to understand the situation. The dog culture responded that all the dogs sent for training had psychological problems, so they were trained in that way (in the video). However, some netizens didn’t buy Tang Weimin’s statement, thinking that he used the way of beating his pets, which was tantamount to "giving up Internet addiction by electric shock".
The reporter noted that the kennel culture is well-known in the industry, with about 2.44 million fans in Tik Tok. It not only runs its own APP, but also has offline dog training bases in many places.
On June 20th, Tang Weimin posted a video on the Tik Tok account of Kendao to respond to the dog abuse, saying that the video posted online was a fragment of the demonstration process of "adjusting and treating an acquired neurotic biting border collie" when the training course was held in 2017. Before the treatment, the dog culture has signed an exemption agreement with the dog owner.
On June 21st, the reporter tried to contact Kendao Culture and Tang Weimin, but as of press time, he always got a response.
Spend three or five thousand a month.
Send the "problem puppy" to school
A stone stirred up a thousand waves, and the pet school and dog training market behind the video event surfaced. On June 22, the reporter searched for "pet school" on Xiaohongshu and found that there were more than 30,000 related posts; Other keywords such as "dog training" and "dog school" also have more than 20,000 posts.
"Professional teachers can always teach things that I can’t teach well." Pet owners express similar views on social networks. However, Li Xueqin, a well-known talk show actor, once exposed himself in the program, and spent 5,000 yuan to send his dog to a pet school. After studying for one month, he learned nothing.
After understanding, the reporter found that most of the services provided by pet schools are mainly "correcting habits", such as protecting food, fighting, biting things indiscriminately, defecating and urinating everywhere, and rushing (that is, going out on the rampage and dragging the owner).
It is understood that the current offline pet training is mainly based on foster care, and the duration is usually 1-3 months. During this period, the owner can visit the base, and the fees range from several thousand yuan to ten thousand yuan. In contrast, online video tutorials are much cheaper. After searching for the keyword "dog training tutorial" on Taobao, the reporter found that the lowest price of packaged videos is only tens of yuan.
Shanshan (pseudonym), who once bought a one-on-one video tutorial on dog training in 800 yuan, told reporters, "The tutorial says that dogs must cultivate the habit of living in cages from an early age, but my dog just doesn’t like living in cages. He will howl and hit the cages in the middle of the night, and then the after-sales teacher said that it would be good to scare him with something. After I tried it several times, I found that the dog really stopped barking, but it was not lively, and it would tremble with fear. After that, I never believed in the tutorial again. " Some netizens also said that the dogs who finished school were much better.
The training fee for upstream dog trainers is as high as 15,000.
400 yuan Buyable Training Tutor Qualification Certificate
For pet owners, finding a good teacher for "hairy children" has become the key. However, in the investigation, the reporter found that although many staff in pet schools claim to be "pet trainers" and "professional dog trainers" and hold relevant certificates, these certificates are varied and difficult to distinguish between true and false.
On June 21, after searching for "pet trainer" in Taobao, the reporter found that many businesses provided accreditation services. Surprisingly, some merchants have provided reporters with three versions of qualification certificates, all of which are quoted in 400 yuan, but the issuing units are different.
The process of applying for a permit is also quite simple. You only need to provide the merchant with a front photo of the ID card, a 2-inch electronic photo, the name, contact information and express address of the applicant. The merchant said, "All three are real certificates, which have helped you to take the exam" and "You can verify the authenticity by scanning the QR code in the lower left corner of the certificate". In this regard, Song Jing, a lawyer of Beijing Jingshi Law Firm, told a reporter that both the buyer and the seller of the sales certificate are suspected of buying and selling the certificates of state organs, and "taking the test" may also be suspected of replacing the test.
New business opportunities have brought the upstream dog trainer training industry to life. Official website, a dog culture, shows that the online video course for its primary dog trainer costs 1,688 yuan, which is also suitable for pet owners to study at home, and more than 3,000 people have signed up; The fee for the intermediate training course of closed training for 15 days offline is 15,800 yuan.
Although pet schools and pet training have a certain popularity on social media, consumers are also controversial about how to train their pets.
Tang Weimin believes that the treatment of animal psychological diseases is mainly based on the system theory of behavioral psychology, and the problem of dogs is an internal mechanism reflex problem. He Jun, another well-known dog training blogger and positive training representative, said that the current mainstream dog training theory can be divided into traditional training and modern training: traditional training actually evolved from animal training in Europe in the 18th century, mainly continuing the theory of beating and cursing; The core idea of positive training advocated by modern training method is to reward the right and ignore the wrong.
Dog training or dog abuse? Traditional training or modern training? "Hope ‘ Dung shovels ’ Be mentally prepared before raising a pet, and don’t pursue the perfect character of the pet too much. " Some netizens wrote this.
Chengdu Business Daily-Red Star Journalist Yu Yao Xie Yutong