In 1994, the golden age of cinema, pirated copies had flourished enough to keep pace with Hollywood, and everyone was shocked when "True Lies" and "Forrest Gump" appeared on every dorm computer.

The wind blowing on Xiaoping’s southern tour two years ago had already bred into a torrent that year, and everyone from Mohe to Hainan Island was talking about one thing: going to the sea to make a fortune. Unlike the "Daoye" and "Wanyuanhu" of the 1980s, this time, all intellectuals took action: Since the ideal doesn’t work, let’s go into business! They gave themselves comfort:"Seize your own destiny."

The complete commercialization transformation of Chinese society began from then on. Opening advertising companies, opening various factories, making steel, making medicine, prospecting for minerals, digging for oil, engaging in real estate…

In that year, Ma Yun first heard about the Internet, Ma Ma was working on paging software development in Shenzhen Runxun, Lei Jun had just joined Kingsoft, and Liu and Liu were still in college, setting up a stall to make money in their spare time. These people who shocked the world 20 years later still don’t know what their future destiny is. Younger, Wang Xing, Zhang Yiming, are still in middle school.

Three years later, "The Shawshank Redemption" appeared on street stalls in Beijing under the name "The Thrill of 1995" – no one knew it was also shot in 1994 – and for the next two decades, it shone brightly, killing generations.

These people watch Hollywood blockbusters while watching the Internet transform China.The list of the rich list is constantly changing, with six of the top 10 in 2019 becoming those who engage in the Internet.

One day, my neighbor Lao Guo drank half a bottle of red wine and said, "Under the torrent of the times, there will always be some lucky ones who will be selected." Her daughter-in-law glanced at him and said quietly, "But you have to climb through the eighteenth layer of hell first, just like Andy."

Lao Guo’s daughter-in-law was a beautiful young dancer who had played hot roles in several obscure TV dramas. When she met Lao Guo, Lao Guo was working as a marketing consultant in a major central enterprise. The first year, Lao Guo’s company went bankrupt and was kicked out by his ex-wife. Since then, Lao Guo no longer touches the Internet and no longer dreams of starting a business. He only does two things: accompany his daughter-in-law and earn money to buy a house. At most, he has 20 suites in Beijing and a string of shops. In 2016, they immigrated to the United States with their 6-year-old son. Every time he came back for a drink, he would say: "This is the end of my life". Everyone got used to it and laughed.

Beginning in 1996, a few Internet entrepreneurs, like Lao Guo, mostly followed the American style: drinking American wine, copying American models, and taking money from American investors. An old fruit disappeared, and more young people rushed up. They have a common label: knowledge hero. Open mouth Silicon Valley, close mouth Wall Street, English words often pop up.

Li Xiang is an obvious outlier. In 2000, when Li Xiang graduated from high school, China officially joined the WTO, and the golden decade of economic take-off began. On the one hand, there was the multiplier development of import and export trade, and on the other hand, the rapid development of urbanization. PCs, digital products, real estate, automobiles and other goods quickly entered urban households, and the opportunity of vertical Internet was bred in it.

This child who grew up in Shijiazhuang has seized this precious decade. But he does not have the advantages that Internet predecessors such as Zhang Chaoyang, Ma Yun, and Li Yanhong have: international vision + knowledge reserve. These advantages are almost decisive, helping them quickly connect with Shanghai’s foreign capital and management system. When they stand in the center of the stage as intellectual heroes, Li wants to silently climb the grid at home with his friends.

His English was not good, he did not go to college, and Shijiazhuang could not help him gain a broader perspective, knowledge, and connections. Even if he was not compared with those famous people, he had no advantage compared with countless young people of the same age in Beijing and Shanghai. But this young child, from assembling the first computer in the first year of high school to writing reviews of the use of various electronic products, showed two obvious characteristics:Unusual sensitivity to the product and a passion for continued effort.

The limitations of his vision and the lack of external resources have instead influenced his nature.Independent, focused, and furthering.In addition, he did not go to college, but made a living by selling literature. He found a way to express himself that would both attract users and suit him.Simple, direct, concrete, and authentic.Rhetoric does not exist, nor is it necessary, just 1234.

These characteristics have followed him closely for 20 years and have not changed at all. Interestingly, these characteristics happen to echo the basic values and methodologies of the Internet world. After the third volume of "Three-Body Problem" was published in 2010, a word in it was picked out by Ali’s people and later spread all over the streets: Dimensionality reduction strike.

But this fancy statement had nothing to do with Li Xiang, who neither knew nor cared at the time. He moved forward by instinct and nature – after earning 100,000 yuan for writing reviews, he persuaded his parents to support him not to go to college and used the money to start Bubble.com.

In 2000, it was a crucial step in his growth process: he arrived in Beijing. He went from a small mountain to a large mountain range. In this mountain range, there are countless mountains waiting for him. This young man born in time is about to start his 20-year journey of "grassroots counterattack".

In the early autumn of 2016, at the dinner table of Prince Gong’s mansion, Qin Zhi drank red wine and slowly talked about his relationship with Autohome, as if he was talking about someone else. This jade-faced scholar who graduated from Harvard and came back from overseas knew the rules of business operation and the cruelty and coldness of capital."I can’t fight them. In fact, I left from Li Xiang, and the ending is set."

As early as 2011, Li Xiang had the idea of leaving. At that time, Autohome had been sold to Telstra Telecom, and the founding team had lost its controlling stake in the company. Qin Zhi stopped him: "We have to go public and achieve a market value of 5 billion dollars."

Autohome was a crucial second step in Li Xiang’s growth process. The mistakes he made during the Bubble Net era became his teaching materials, and new and more challenging courses would also emerge during this period.

In 2005, Autohome was founded, and in 2007 it became the first in the industry’s traffic, leaving the car channels of the four major portals far behind. "At that time, the manufacturers held activities and did not bring them to play, and their editors had to take pictures of the cars and create the picture library that no one liked." In the summer of 2016, in the cafe of Sohu Building, Lao Yan said, "In 2007, everyone came back and found that the situation was wrong. They wanted to catch up, but they couldn’t catch up."

In three years, Li Xiang led a group of college students who had just left school to fight three battles: the battle of real pictures, the battle of updating time, and the battle of being the first to publish. In the first battle in 2005, going to the 4S store to take real model pictures instead of publishing the official pictures provided by the manufacturer made Autohome rise from obscurity to the top five in the industry traffic. In the second battle in 2006, articles were updated every morning and articles were updated every weekend, rising from fifth to third. In the third battle in 2007, after participating in the manufacturer’s test drive activity, the test drive manuscript was released on the same day, rather than three days later, rising from third to first.

In 2013, when Li Xiang reviewed this paragraph, he said: "Would you go to the 4S store to take pictures? Would you wake up early every morning to update and work an extra day on weekends? Would you not drink and chat after the test drive, but go back to the hotel to write? These are the simplest and most basic jobs that every ordinary person can do. The question is: are you willing to do it, are you going all out and persevering?"

This experience has strengthened Li Xiang and his team’s belief in one thing:Independent, dedicated, and diligent, achieving 100 points for 60 points can win users, and ordinary people can also achieve extraordinary things.This spirit of the king of the mountain has been firmly etched into the soul of the founding team of Autohome, and has deeply influenced their future choices.

In 2006, Xue Manzi’s investment allowed Li Xiang to connect with the capital for the first time, and it also helped him open up his international vision for the first time. Then, Qin Zhi, who had returned from overseas, was recommended to Li Xiang by Xue Manzi, who brought modern business management knowledge. In 2007, Qin Zhi became the CEO of Autohome, and Li Xiang became the president and reported to Qin Zhi.

This paragraph was later praised repeatedly, saying that Li Xiang had high emotional intelligence and a heart. In fact, this paragraph is exactly the same as the story in which UC received investment from Lei Jun and introduced Yu Yongfu to join. During the process of fighting monsters and upgrading, the two originally ordinary teenagers found that their weapons and skills were not enough, and their strong self-motivation and desire to learn made them convinced to become students in front of the two intellectual brothers and established a friendship. It is not so much that they have high emotional intelligence, but they are "the innocence of young people", but the value and scarcity of this simplicity are often misunderstood.

This should have been a beautiful story. Li Xiang built a large mountain and gave the team its soul. Qin Zhilai established a modern management and operation system, which made the company commercialize quickly. But the black swan came, and the 2008 financial crisis almost killed Autohome.

Just as Li wanted to look around for investors, his partners sought to kick him out of the board. If Xue Manzi hadn’t stopped him, Li Xiang might have been out at that time. Modern Business and Modern Capital taught the teenager a thrilling lesson. In 2009, Li Xiang and Qin Zhi decided to sell 55% of their shares to Telstra, which was valued at only $150 million.

In December 2013, Autohome listed on the New York Stock Exchange, with an opening market value of 3.17 billion US dollars, which means that CEM’s investment has increased by 20 times in four years. After the IPO, Li Xiang held 4.9% of the shares, Qin Zhi held 3%, and the largest shareholder CEM held 66.2%, and enjoyed more than 51% of the voting rights. Before this, CEM President Chen Yongzheng began to serve as the chairperson of Autohome’s board of directors in 2012.

In June 2015, Li Xiang set his sights on a bigger hill. He left Autohome, founded it, and took a stake. Qin Zhi chose to stay and continue to fight. In April 2016, when CEM tried to sell most of its stake to Ping An Insurance, Qin Zhi joined Sequoia, Hillhouse and other institutions to organize a buyer group to privatize Autohome, but ultimately failed. Autohome fell into Ping An’s pocket, and a management purge soon took place.

Today’s Autohome has a market value of 10 billion dollars. But those who built the country have left. This experience not only made Li want to achieve financial freedom, but also taught him a lot: how to make products, make revenue, and interact; how to operate a company systematically; how to deal with capital. He said frankly:

"If you start a business again, you must have control, no matter what method you use."

NIO DAY in December 2017 was a major event in the history of modern automobile marketing in China. NIO chartered planes and high-speed rail to transport up to 8,000 people to Beijing Wukesong Stadium. That night, one of my automotive friends, Lao Peng, stood in the aisle on the second floor and watched the scene of the tsunami below, slapping the bar and muttering to himself: "Damn, how will we play in the future?"

When Li Bin and Li Xiang, a pair of happy enemies who have been "in love and killing each other" for 10 years, took the stage to release ES8 as the founder and co-founder of NIO, the two were heroic and eloquent, which not only aroused the screams of the little girl, but also shocked the industry:Is time really about to start over?

In the summer of 2018, an auto boss asked: "What do you think of Li Bin?" The boss cared about Li Bin to find out what new tricks he was up to. Since then, the golden age of China’s auto market has passed, and the consecutive years of growth have disappeared, followed by continuous declines. On September 12 of that year, NIO went public on the New York Stock Exchange, with a market value of $11.90 billion that day.

If netizens were to vote for the 2018 Handsome Entrepreneur of the Year, Li Bin would definitely be elected. Everything is a top match, from investors to teams, from products to technologies, from brands to end points, from education to looks, Li Bin in 2018 is like a god descended from the earth and came out of nowhere. The name of his daughter-in-law Wang Yizhi also spread all over the world, and I don’t know how many young girls hated him.

Li Xiang obviously doesn’t have this charm. After NIO DAY in 2017, he disappeared from the public eye. He didn’t have a top match. Whether it was investors or teams, including offices and R & D centers, the initial configuration could only be considered simple. The news from the car and home was not good either: the SEV project was discontinued, and the first card was blind; another medium and large-scale one that was being prepared at the same time was also surrounded by buzz. "Both products are on the side of the sword", a technical boss said, "General Volt has proved that what will the future of the extended range type be? Nonsense!" That tone was exactly the same as the Chinese CEO scolding the extended range type "nonsense" two days ago.

He met with a lot of investors, almost all institutions, and everyone has no bottom line about the range extension. There are also suggestions within the shareholders, or we should also develop a pure electric one to facilitate financing. Li Xiang was silent.

"Persisting in doing the right thing, not the easy thing, that’s his value"Huang Mingming of Mingshi Capital said, "It is relatively easy to make pure electricity, and investors like to hear it, but Li wants to say that I make products for users, not for investors." Huang Mingming chose to firmly support Li Xiang, not only because Autohome proved Li Xiang’s deep insight into users, but also because the Mingshi team has done a lot of research, which proves that Li Xiang is right this time: in China’s current environment, extended range is indeed the best solution.

But this did not convince other investment institutions. In 2019, the situation reversed, and the economic downturn and the bursting of the asset bubble compounded, which made the investment community stay away from the new car-making forces. Zhang Wei of Cornerstone Capital wrote publicly that "they did not create any new value", which prompted He Xiaopeng to respond strongly. Li Bin was caught in a serious crisis. First, the ES8 recall, followed by the collapse of the Shanghai base. Yizhuang and Huzhou state-owned investment banks let him go. By October, NIO’s share price had fallen to only $1.30, and the company’s cash on paper was only enough to last for four months.

This was a year when the Grim Reaper lingered by the door. Everyone’s eyes were focused on Li Bin, not paying much attention to Li Xiang’s difficulties.

Without Wang Xing and Zhang Yiming, can Li Xiang survive this hurdle? The C round of $500 million financing in August 2019 is very crucial for Li Xiang: with this money, he can build the car. Huang Mingming said: "Only super entrepreneurs like Wang Xing and Zhang Yiming dare to pull the trigger at that time." Those who dare to pull the trigger, of course, Li Xiang himself, "Fortunately, the stock price of Autohome is OK, and I still have some bullets to use." This round, he is all in.

In the fall, it was finally offline, and investors and the media began to watch it one by one. Users who placed orders finally got their hands on the real car. It was a sensation, and the comments you could hear were "It’s too tm to drive!"

With the growth of orders and deliveries, the investment share of Li Auto began to become popular. By June 2020, it had reached the level of "breaking the head and not grabbing it". And Wang Xing and his Meituan continued to spend five hundred million dollars. With the help of pulling out the knife a year ago, now Wang Xing has clearly expressed his desire to obtain more shares of Li Auto.

"Many people underestimate Li Xiang. I believe that in the future, he will become a top entrepreneur in China, and he is an entrepreneur who did not go to college… He is different." He told analysts in the earnings call, and his tone was more relaxed when he said whether to eat in his vegetable garden:"Those friends who think Li Xiang’s ideal is to operate a hundred billion-dollar Li Auto, you still underestimate it by an order of magnitude."

In recent years, in addition to expressing respect for Ma Jintao, Wang Xing has rarely praised a person so publicly. On the mountain of smart cars, Li Xiang has shown the potential to soar through the sky after five years of hard exploration. According to the latest end point retail data released by China Auto Data, the cumulative sales of Ideal ONE in January and August 2020 have exceeded 450h, Cayenne E-Hybrid, etc., maintaining the first place in China’s new energy medium and large SUV market (including,,, and extended range electric) for 8 consecutive months.

A group of not so dazzling people, with a few ordinary words: 60 points to 100 points; do the right thing, not the easy thing; crazy to meet user requests. After five years of silent work, Li Auto is listed on Nasdaq, with a market value of $13.90 billion, surpassing Autohome.

In 2020, three new car companies in Jiangsu Province announced the suspension of operations: Sailin, Bojun, and Li Auto, whose factory is located in Changzhou, has almost become a single seedling in Jiangsu.

"In such a difficult industry, it is necessary to train a start-up enterprise to climb up from 18 layers of hell. Only when it comes out of the ground can it be more competitive."

Because of Li Xiang, Li Auto’s people are known for "picking": picking money, picking people, and picking time.

The two of them did the work done by ten people in other companies. Moreover, what was said will definitely be done; the goals set will definitely be achieved.

According to Li Xiang, this is very simple. "Set goals scientifically, do a good job in the process and training, everyone only does the right and important things, and achieve full transparency and sharing of information during the process." But according to Brother Hui, it’s not that simple.

"A car is a product, and an enterprise and an organization are also a product. It needs to be driven by a system, that is, goals, architecture, and operation." Brother Hui is the head of Li Auto’s strategy department. "And the correct generation of these three elements requires the full sharing of corporate culture and management tools."

After joining the ideal from Baidu, Hui Ge, HR and Li Xiang together, built a complete set of management tools: LSA, OKR, LBP, CFR, these management tools and corporate culture together constitute the two focuses of Li Xiang’s current attention: product strategy + organizational development.

"When it comes to corporate strategy, Li Xiang was thinking alone in the past, but now a team of 12 people is thinking about it. In the future, we hope that the members of the organization will think together, but we still have no answer on how to achieve this step."

According to Brother Hui,The ultimate efficiency + online system is the main goal of Li Auto’s organizational development.For example, the current full-process sales rate in the domestic market is 11%. The ideal goal is not only to have a lower sales rate than Tesla, but also to achieve higher user satisfaction than it.

With the organization’s scale exceeding 3,000 people, the need to handle software and hardware research and development and production, manage complex supply chains, and judge the future direction and even rhythm of products and technologies, Li Xiang keenly put forward the new development goal of "ultimate efficiency + online system", and as always, he used the simplest methods and processes to learn tools, build tools, and upgrade all employees.

Fighting monsters has risen to another level, and the newly added equipment in the arsenal has been at the forefront of Internet companies during the same period.

This is a miraculous thing. Can another ordinary person, like him, follow his path step by step and reach the height he is today in 20 years? Most people would say: No, because time and space cannot be copied. But Li Xiang said: Yes, because history always repeats the same story over and over again, but most people turn a blind eye to it.

In 2018, he wrote an article "About work and growth, these are my 100 suggestions", which was posted on Weibo, which made people dizzy. To translate, his enterprise development arsenal is mainly as follows: 1. Clear user portraits and insight into user requests; 2. Make products independent, focused and diligent; 3. Information sharing is the foundation for building trust; 4. Be good to those who work hard and kill those who don’t; 5. The goals are clear and quantifiable, and everyone is clear; 6. The process is clear, the standards are simple, and 100% achieved; 7. The values are simple and clear; 8. The tools are simple and easy to use and iterable; 9. System-driven to achieve extreme efficiency; 10. The founder has control.

Every one is in plain language, you can understand it and learn it. But why can so few people do it?"Most of them are lazy and greedy, and a few are stupid or smart."When I heard Li want to say this, my colleague Dalu said:

"He’s so profound."

In the summer of 2014, Li Bin rubbed his teeth at the Tesla he bought, "This car is really not good", and he decided to do it himself. In the same group as him, in addition to Li Xiang, there was also a group of people: He Xiaopeng, Shen Hui,,,, Zhang Yong, Huang Ximing, Dai Lei,,,…

In the winter of 2016, at a night talk in Beijing, almost all of these people were there except Jia Yueting. I asked a question: "Everyone must have thought that this road is a dead end. If that day comes, what will happen?" That night, everyone had young smiles on their faces, which was simply the most beautiful painting of the past 10 years.

No one thought that day would come so quickly. No one thought that three years later, they would be called "prodigals" or even "liars".

In the summer of 2020, in a teahouse in Minhang, Shanghai, Huang Ximing, who was declared to have "run away from America," said: "I’m not going anywhere, just here… no matter how hard it is, I have to build a car."

"Whether it’s a liar or not, let’s see if it’s all in first," Li wanted to say, "I, Li Bin and He Xiaopeng both invested 200 million dollars." Not only the three of them were all in, but also Bao Wenguang, Huang Ximing, Liu Xinwen, Lu Qun, Zhang Hailiang, and Jia Yueting.

However, why did only Li Bin, Li Xiang, and He Xiaopeng run out so far?

Most of my friends said this: These three brothers are familiar with those investment institutions and have helped "them" earn money, so "they" dare to throw money. Only Lao Lu said this: nonsense! These three people can run out because they have completed the training of entrepreneurs, they have practiced the big market and walked through the big pit.

When I heard what Old Lu said, I quickly raised my thumb and said, Old Lu, you are really awesome. But now, I found that Old Lu was only half right, or even half right, and those friends whom Old Lu regarded as "nonsense" were right!

The night before yesterday, I asked Lao Lu a question: "In the past 20 years, people from all walks of life have made a fortune. Why is it only the Internet that has really changed China?" Lao Lu smoked three cigarettes, gritted his teeth and said:"Because they reorganized and reconnected knowledge and people."When he said this, his face flushed red and smoke seemed to rise from his head.

That night, we were sitting on a hillside in Libo County, Guizhou Province, looking up at the sky full of stars. We figured out a truth:History is a river that flows by itself, just like the galaxy above.

Starting with Wang Zhidong, Zhang Chaoyang, Ding Lei, Li Yanhong, Ma Yun, Pony Ma, Zhou Hongyi, Liu Liu, Lei Jun, Wang Xing, Huang Zheng, Zhang Yiming, these people are all in this river. Over the past 20 years, they and countless Internet entrepreneurs of the same period have only done two things: reconnect knowledge and reconnect people.

Now, it’s Li Bin, Li Xiang, and He Xiaopeng’s turn to appear, with only one mission: to reconnect all things.

That’s why when Li wanted to talk about starting "Car and Home" in 2015, Huang Mingming immediately understood what he meant. "They" know him well and dare to throw money at him, just because they are all in the river and they know where the river flows.

Of course, what Old Lu said was also right. Thousands of people jumped into the river, and those who were not drowned were like stars, because entrepreneurial ability was extremely scarce. According to Li Xiang’s growth stage theory: ordinary people, excellent people, excellent managers, excellent leaders, and enterprise leaders who did not cultivate to the fourth level were likely to be drowned.

However, most of them are not fraudsters.

After 1994, not only did the word "ideal" cease to be popular, but almost all "big words" became less and less common. By the time Alibaba Tencent took off, "small words" such as "ant", "WeChat", "small two" and "small brother" became more and more popular. In recent years, it has spread to the car circle, and "little ant", "black cat", "big dog", these car series names make people smile.

The more specific the name, the better, the more grounded the better, the latest examples are: Lei Jun brand electric car and Li Xiang brand prawns.

However, after 2015, this generation of entrepreneurs began to use "big words" again: " (future) ", "ideal", "future", "skyline", "singularity", "Weimar", "Nezha", " (leading) ", horizon, Megvii, DJI… Only "Xiaopeng" looks a little "small". If He Xiaopeng is willing to change his name to "He Dapeng", then there is no exception.

Why did "big words" come back into fashion in this generation? Lao Lu said: Because they stood in this river, and someone in front of them lit up the road.

Old Lu is simply amazing, it is definitely worth pulling him to chat on the hillside for another night.

In the summer of 2016, in NIO’s Shanghai office, I asked Li Bin: There is already a listed company, why bother to blog again? Maybe it will go bankrupt. Li Bin said:

"Dude, this is the only chance to enter history."

This sentence has only been heard once in the past 20 years.

At that moment, I felt that history was very fair. Those who were heartbroken and left the desk at the beginning, those who were helpless and lost in the world at the beginning, when the years of struggle, struggle, confusion, and sinking gradually passed, finally a new generation dared to shout out this sentence, what they said in their hearts at the beginning. It’s just that the meaning is very different.

You can say that under the guidance of Internet predecessors such as Wang Zhidong, Zhang Chaoyang, Li Yanhong, Ma Yun, and Pony Ma, they are more certain about the direction of the river and more clear about their mission. You can also say that after knowledge and people have been reorganized and connected, the infrastructure of the country’s modernization transformation has been built, and they are more confident than their predecessors to face themselves and the world.

The value of Li Xiang lies not only in the great possibilities of his personal and organizational growth in this great era, but also in the fact that he has spent 20 years proving that an ordinary child who has not gone to college can follow a brand new path and upgrade himself step by step, creating miracles.

In 2019, when "Car and Home" was renamed "Li Auto", the "Li" logo fluttered in the wind on the flag.At that moment, I very much hoped that Lao Guo would be there to talk to me about what he saw when the ideal arose again.

(First Electric Wang Rui also contributed to this article)

Guo Fucheng plays a detective on the spot, breaking the murder case and making a laugh

　　Guo Fucheng played a detective in "B + Detective," and he also moved the scene of the crime in the film to the scene. There is a sofa on the stage, sitting on a woman who has been preliminarily determined to have committed suicide, next to sleeping pills, mineral water bottles and other items. I saw Guo Fucheng walk up the stage with magnifying glass. He first put the magnifying glass in front of him and placed a few POSEs, then bent over to observe carefully.

　　Although the "crime scene" was full of doubts, Guo Fucheng did not seem to have solved the case at all. He first "picked" on the actor who played the female corpse and did not wash her hair, and then "thought" that there was too little blood at the scene. The prop master was not fully prepared, and it was completely funny.

　　On June 21, the Three Sheep Network passed"Crazy Little Brother Yang – Three Sheep" posted a statement saying that some consumers bought Moutai liquor in the company’s live stream a year ago, went to Moutai’s official anti-counterfeiting office to identify it as true, and were identified as fake by the so-called third-party appraisal studio.

　　Three Sheep said that the company has always adhered to the guarantee of genuine products and promoted genuine Moutai wine to consumers in the live stream. So far, the products sold have never been officially identified as counterfeit wine.

　　Three Sheep emphasizes that, as a high-value special category, the appraisal of Moutai liquor should be based on the official anti-counterfeiting rights protection phone number announced by Moutai to identify the authenticity of the official appraisal agency where it is located. The appraisal results of any third-party appraisal agency are not authoritative and legal.

　　Three Sheep also said that if the Moutai wine purchased in the company’s live stream is officially identified as a counterfeit product, the company will compensate consumers in advance in accordance with relevant laws and regulations, and strictly investigate the legal responsibility of the seller.

　　According to the official news of Henan TV station "City Report" on June 20, Mr. Zhang (pseudonym) from Wuhan, Hubei said that in May last year, he bought 10 bottles of Moutai at the "Jiujia Liquor Store" Douyin store under the recommendation of Crazy Brother Yang’s live stream. After being identified as true by the Moutai Anti-Counterfeiting Office, he purchased another 14 bottles for collection. This year, Mr. Zhang saw Moutai’s counterfeiting methods on the short video platform, which made him suspicious of the Moutai wine he snapped up, so he found a third-party platform for identification. As a result, 14 of the 24 bottles of Moutai were fake, and the "Jiujia Liquor Store" Douyin store also showed that it was "returned from the store".

　　When the reporter came to Anhui Hefei Three Sheep Group to inquire, the staff said that when they cooperated with the "Jiujia Liquor franchise store" that sold the batch of Moutai, they conducted a specific review of the merchant’s qualifications and product procedures. But because the goods were not sent from their warehouse, there is no guarantee that the merchant will have "adulterated" behavior. Similarly, Mr. Zhang tore off the label and opened the wine box with the consent of the merchant for identification, so there is no way to prove whether the wine has been transferred. If the merchant sells fake wine, they will also hold the merchant accountable.

　　

　　Daily Economic News Comprehensive Henan TV Station "City Report", public news

Drawing: Wang Zheping, Data source: Ministry of Commerce, etc

　　Although summer has entered, Wang Wenjun still has lingering fears when he recalls the Spring Festival that has just passed.

　　The sudden arrival of the epidemic caught him off guard, who was already preparing for the hot business of the Spring Festival. On January 25, Chengdu issued a notice banning the holding of group catering business activities, including rural self-organized banquets and dam banquets.

　　Wang Wenjun is the founder of a well-known hot pot restaurant in Chengdu. In Sichuan, where there are more than 30,000 hot pot restaurants. Affected by the COVID-19 epidemic, the peak season of the catering industry has dimmed without warning. A series of difficulties have weighed on Wang Wenjun’s head due to market closures, inventory backlogs, labor and rental costs.

　　Every day when I open my eyes, more than 100,000 yuan is gone

　　Selling vegetables to reduce wages, stop losses and reduce costs, and save yourself to protect your vitality

　　"We walked all the way from a small hot pot restaurant with only 17 tables, and we have never encountered such a situation. The store is closed, and the income is gone; the salary needs to be paid, and the rent needs to be paid… As soon as we open our eyes every day, more than 100,000 yuan is gone. Coupled with the excess inventory of ingredients prepared in advance, the electricity bill of the freezer alone can’t stand it." Under multiple pressures, Wang Wenjun "almost lost half of his head".

　　Survival is the first priority. Wang Wenjun and other company managers together, as soon as possible to save themselves from the siege, is the top priority.

　　On the one hand, they would sell the excess food stock to nearby residents at a fair price or even at a discount. On the other hand, they would inform employees in the city to take turns to work, and non-local employees would work from home. The management would take the lead in adjusting salaries, and only keep the basic salary and social security, further reducing labor costs.

　　"The rent is a big part of the cost of the hot pot store. We have to thank the competent authorities for helping us coordinate the property. We reduced the rent by 1.20 million yuan before and after, and also won tax incentives." Wang Wenjun sighed.

　　To reduce inventory, reduce costs, and reduce rents, although the hot pot restaurant suffered heavy losses during the closing period of more than a month, "fortunately, it saved itself in time and didn’t hurt its vitality". What he didn’t expect was that the originally inconspicuous takeaway service and the live broadcast that he had never set foot in had become the "savior" of his next reorganization.

　　Dine-in and takeout, who is the protagonist?

　　Meet demand, expand takeout, and promote franchise stores

　　"You have a new takeaway order! Please pay attention to check it!" As soon as he walked into the lobby of the Chengdu Huabaifang store, he heard the pleasant bell of the online platform. The store manager said that the takeaway received more than 1,500 orders a day at most, and the turnover exceeded 500,000 yuan.

　　In 2016, the company launched a takeaway service. "But hot pot still has a taste for dine-in, and takeout has always been a’supporting role ‘." Wang Wenjun said that after the resumption of work and production, the demand for takeout has increased greatly. There were only two stores to deliver takeout, but soon it increased to nine. "We make takeaway posters every day, and mobilize employees to forward them together with the official Weibo and WeChat, so that relatives, friends and more residents know that we can deliver takeout. In a week, the number of takeaway orders has skyrocketed from more than 300 orders per day to more than 1,000 orders."

　　In order to attract a franchise partner, the company urgently formulated a support strategy, actively arranged takeaway operation equipment, sorted out operation manuals and videos, and launched "fully sealed hot pot takeaway service" in Shanghai, Guangzhou, Xi’an and other places. In addition to the takeaway platform, the company’s WeChat official account also opened the online ordering entrance.

　　The delivery staff delivered goods without contact, carrying health certificates and peace of mind cards with them. When there were many orders, Wang Wenjun himself also rode an electric car and became a "delivery brother".

　　The takeaway area is limited, what should I do if I can’t deliver it?

　　Live streaming, cross-border cooperation, new retail

　　"I want to eat hot pot, but I live too far away to deliver food, and I can’t make it myself. What should I do?" A few days after the delivery service was resumed, this message in the background of Weibo attracted Wang Wenjun’s attention and thought.

　　"Although it can’t be delivered, we can teach them how to make hot pot through online live broadcast." His idea was immediately in line with a live broadcast platform, and the live broadcast room was quickly set up.

　　"Our main feature is’spicy ‘, so the hot pot base will use three kinds of chili peppers: sea pepper, millet spicy, and devil spicy. Soak it in warm water before serving in the pot and then smash it. Combining the flavors will produce a unique fragrance." During the live broadcast, the chef carefully reminded that when frying the hot pot base, the onion, ginger, and garlic should be fried in the pot until golden in turn and then quickly removed, so as to avoid the mushy taste, spicy but not dry. The "take home "-like explanation, the feedback is gratifying.

　　"Although the preparation was rushed and we went LIVE at the meal point, there were still more than 87,000 netizens guarding the live stream in the first live stream, indicating that our live stream was too’dinner ‘." Wang Wenjun said that while the chef was live "teaching", he also launched his own various base material bags, which were sold with "significant hot pot other" such as chicken in bowls and self-heating rice. Consumers can place orders online.

　　"I’m really about to cry, I’m going to buy the materials" "The base material is not easy to fry, but it is convenient and affordable to place an order online"… The enthusiastic interaction of the audience brought great confidence to Wang Wenjun. Strike while the iron is hot, he immediately planned and launched activities such as "Contactless Takeaway Delivery with confidence" with local media in Chengdu, and completed more than ten live broadcast activities of eating hot pot at home. "I didn’t expect the effect of cross-border cooperation to be so good, and the live broadcast can’t stop once it starts. Barber shops, gyms, milk, beer and other brands and stores have come to us to cooperate and provide our diners with products and vouchers through takeaway."

　　"Boss! Another hairy belly!" As night fell, Wang Wenjun’s hot pot restaurant rang out the familiar call for food. On March 26, Chengdu fully resumed the normal business activities of catering and other service industries.

　　After many months, looking at the diners queuing outside the door, although Wang Wenjun was no longer anxious and confused, his nervous tension still did not relax. "Whether it is takeout or live broadcast, it is all’wartime blood transfusion ‘. The epidemic has survived really hard, and it is also a rare stress testing. It forces us to re-examine and think about how to make efforts in the new retail and intelligent fields in the next step, and improve the ability of’postwar blood making’."

　　Reporter’s notes

　　Improve your ability and stay calm

　　Affected by the COVID-19 epidemic, our country’s catering consumption has been hit hard before and after the Spring Festival. Some catering companies have responded to market changes to face difficulties. The current difficulties have passed, and the long-term development path still needs to be considered. Traditional eating habits such as shared meals and joint meals are changing, and consumers’ consideration of safety and health is increasing, which may have a more far-reaching impact.

　　In this context, many catering companies have turned their attention to the new retail sector, grabbing share through online sales and processing special dishes into standardized goods. Some companies have tasted the sweetness for the first time, but for most small and medium-sized catering enterprises, this is still a new topic. Not only test the financial strength, talent accumulation level, but also test the ability to integrate market resources.

　　On the one hand, keep up with the changes in consumer psychology, advocate the meal sharing system, cultivate eating habits such as "public chopsticks and spoons", and promote the healthy development of catering culture; on the other hand, innovate the way of catering consumption, do refined management, find a development path in line with their own brand positioning, and transform and upgrade in a timely manner. Only by truly improving the "immunity" of the enterprise can we not be surprised and turn threats into opportunities.

Mobile power, also known as "power bank". The latest quality supervision and sampling results of online mobile power products released by the State Administration for Market Regulation show that more than one-third of the products tested failed.

Online mobile power supply quality national supervision and spot check, more than 35% failed

CCTV Finance "Economic Information Network" column video

The results of the random inspection showed that among the 99 batches of products produced by 95 enterprises in 9 provinces (cities), 35 batches failed, and the failure rate was 35.4%.

The reporter noticed that some of these unqualified mobile power supplies have prominent problems with false capacity and cannot achieve the claimed charging effect; some have safety risks such as heat generation and deflagration, threatening consumers’ personal and property safety. According to relevant industry data, our country is not only the world’s largest producer of mobile power supplies, but also the largest consumer market. Since 2020, shipments have remained at about 100 million units. With the continuous popularity of mobile power supplies, safety accidents caused by mobile power sources have occurred all over the country.

At the end of May this year, on Line 7 of the Beijing Subway, the mobile power supply in a passenger’s satchel suddenly exploded, and a large amount of smoke instantly filled the entire carriage. Fortunately, due to the timely handling of the staff, the accident did not cause casualties.

Also in May this year, in a parking lot in Zhangjiagang, Jiangsu Province, the mobile power supply left in the car also exploded. The center console inside the car was badly damaged, and there were traces of bursting in the front windshield.

In early January this year, a self-built house in Guiping, Guangxi Province, burst into flames in the early morning, and a family of four died tragically. According to a warning article issued by the fire department, "After preliminary investigation, the cause of the fire was a short circuit of the mobile power supply, which caused the fire. The on-site inspection found that the mobile power supply was suspected to be counterfeit and shoddy products."

Industry experts say that poor quality or improper use of mobile power supplies can lead to safety accidents, threatening consumers’ personal and property safety.

5 batches of mobile power supply failed the overcharge test, which could cause fire and explosion

CCTV Finance "Economic Information Network" column video

It generally takes a few hours or even longer for the mobile power supply to be fully charged. If you forget to unplug the power supply, you may also charge it all day and night. This situation is called charging. During this national supervision and spot inspection, it was found that 5 batches of mobile power supplies failed the charging test.

According to the testing engineer, during daily use, mobile power supplies may forget to unplug and charge for a long time, which requires that the internal battery quality of the mobile power supply must be reliable enough. Even if the circuit is damaged during overcharging, there should be no risk of fire or explosion.

Some mobile power internal battery in the test process suddenly deflagration, a lot of smoke. After the test of these unqualified mobile power batteries were burned.

After testing, 5 batches of mobile power overcharging items failed this time. They are:

Shenzhen Jinyu Dongfang Industrial Co., Ltd. produces the Yuanqi Mengmeng mobile power supply of Tmall Lofte flagship store

Dongguan Yubo Communication Equipment Co., Ltd. produces Yubo mobile power supply for Vipshop Yubo Digital Sale Flagship Store

Shenzhen Yanbu Technology Co., Ltd. produces super flash charging (mobile power supply) for Tmall eara flagship store.

Shenzhen Yimo Technology Co., Ltd. produces the LeTV super mobile power supply of Pinduoduo LeTV Yandian store

Yuantu Culture (Shenzhen) Co., Ltd. produces the Starry Sky Hand Warmer of Tmall Tianxiang Chuangwu Flagship Store

According to the testing engineer, poor battery quality is often one of the main reasons for the failure of the overcharge index.

The reporter learned that if the shell quality is not up to standard, in the event of a bump or fall, the internal circuit and battery of the mobile power supply cannot be effectively protected, resulting in short circuits, battery leakage and other problems, which may also lead to safety accidents such as fire and deflagration.

For unqualified products found in supervision and spot checks, the General Administration of Market Supervision requires local market supervision bureaus to urge e-commerce platforms to immediately remove them from the shelves, and at the same time take measures such as seizure and seizure in accordance with the law to strictly prohibit the production and sales of enterprises. For unqualified enterprises, further clarify the rectification requirements, strictly supervise the implementation of rectification measures, and organize timely review.

Source: Market Supervision Half Moon Salon

Special Topics: Earthquake Relief, Donations with Love

　　Jackie Chan and Jet Li will go to the disaster area one after another (data map)

　　Chengdu Business Daily, May 16A sudden disaster has made people lament the fragility of life, and the mutual support after the disaster has made people deeply appreciate the kindness and strength of human nature. The entertainment industry is in action. Yesterday, Shao Yifu donated 100 million Hong Kong dollars for disaster relief, and many celebrities have further increased their donations. What is even more touching is that after the disaster, celebrities have donated money one after another, and some celebrities have also come to the front line of the disaster area regardless of their own safety. In addition to Jackie Chan coming to Hong Kong today to comfort the victims, Jet Li will also arrive in Hong Kong tomorrow with disaster relief supplies, and Beichuan may be his first stop.

　　Jackie Chan will go to Mianyang

　　In addition to donating tens of millions of yuan, Jackie Chan is also personally coming to Chengdu today to offer condolences to the victims. It is reported that Jackie Chan is absent from Cannes due to work, but he will put down his work today and fly to Rongcheng. The first stop of condolences may be Mianyang.

　　Jackie Chan recorded the disaster relief song "Life and Death" with great enthusiasm last night. After that, the eldest brother will stand on the same stage with Jet Li again. After the Sichuan earthquake, people in the entertainment industry moved quickly to contribute their own strength to the earthquake relief. Yesterday, reporters learned that Jackie Chan and Jet Li will come to Chengdu today and tomorrow respectively, bringing precious materials and boosting the morale of the earthquake relief.

　　In addition to donating tens of millions, Jackie Chan is actually coming to Chengdu today to offer condolences to the victims. Yesterday, Jackie Chan has sent two assistants to Sichuan to learn about the situation in the earthquake-stricken areas. The reporter learned from informed sources that after the earthquake, Jackie Chan was very worried about the situation of the people in the disaster area. On the afternoon of the 14th, his assistant called Deng Changcheng, a contestant of "Descendants of the Dragon", to learn about the situation on the front line. Deng Changcheng responded to the call of the Communist Party Committee of the Communist Party of China to join the volunteer team and went to Dujiangyan after the earthquake. He reported what he knew to Jackie Chan. After understanding the situation, Jackie Chan immediately decided to go to Sichuan as soon as possible to go to the first-line disaster area!

　　Yesterday afternoon, two of Jackie Chan’s assistants went to Dujiangyan with Deng Changcheng to understand the disaster situation, and did not return to Chengdu until 7 pm. They came to a collapsed building in Dujiangyan City, and the situation in front of them was unbearable to witness. "I heard that there are three people inside, and I hope they can survive." The reporter learned that the company has been hoping that Jackie Chan will delay the date of coming to Chengdu for safety reasons, and come back after the situation is further stabilized. At noon yesterday, Jackie Chan talked to the assistant who had already arrived in Rong. After listening to the assistant’s opinions, he still insisted on going deep into the disaster area as soon as possible.

　　Jet Li personally delivered supplies to the disaster area

　　In addition to Jackie Chan’s eldest brother will go to the disaster area, the reporter learned that Li Lianjie will also fly to Rongcheng tomorrow, and Beichuan may be one of his stops. Li Lianjie experienced a tsunami a few years ago and witnessed countless lives being swallowed up in an instant. This also made a major change in the course of his life. In addition to movies, his other career is managing the One Foundation. The earthquake in Sichuan made Li Lianjie feel the pain of the victims. As the founder of the One Foundation, he will come to Chengdu tomorrow to bring a large number of disaster victims in urgent need of supplies.

　　Yesterday, the "China International Committee of the Red Cross Li Lianjie One Foundation Program" held a briefing on the 5.12 Sichuan earthquake relief situation. Li Lianjie attended the briefing and expressed his concern for the disaster area. Tomorrow, he will come to the earthquake-stricken area to distribute relief supplies to the victims.

　　Since the earthquake occurred on May 12, One Foundation has been closely monitoring the development of the disaster situation, and has been in daily contact with the rescue teams of the International Committee of the Red Cross in the disaster area ahead to learn about the latest situation. So far, One Foundation has raised a total of 28.05 million yuan for disaster relief. After the Wenchuan earthquake occurred on May 12, One Foundation allocated 1 million yuan to support the disaster area as soon as possible.

　　After learning that the people in the disaster area lack tents, bedding, food, drinking water, medicine and other basic living and medical security materials, One Foundation launched a new round of fundraising call, calling on enterprises all over the country to donate materials. One Foundation assists enterprises to donate to the local International Committee of the Red Cross for distribution and supervises the distribution process. Tomorrow, One Foundation founder Jet Li will fly to Chengdu with the first batch of materials to directly deliver the materials to the local International Committee of the Red Cross for distribution to the people in the disaster area. (Text/Xu Yunxiao)

Editor in charge: Li Dan

　　On October 24th, Uber invited some customers to participate in the closed beta before going online to experience the new "Uber Uber China" app in depth.

　　Uber insiders have previously revealed that this new app will combine the most popular features of Uber and Didi in one. The first version is the most concise version, and it will continue to be upgraded and optimized in the next few months. Let’s try it out first and see what changes this "new Uber" has made.

　　Before talking about changes, let’s talk about what hasn’t changed:

　　First, the minimalist aesthetic. Everyone’s favorite Uber, clean interface remains the same.

　　After the download and installation are completed, the icon still maintains the style of the original version, the only difference is that the word "new" is added in the lower right corner of Icon, which is different from the old version in a simple and clear way.

　　From the surface, the logo and naming of the original app are the same as before, and the login process has not changed.

　　There will be a seamless transition between the old and new apps. Uber’s existing users in China will be able to continue to log in with their original accounts, and most users will no longer need to re-enter their passwords and bind payment methods when using the new app.

　　The taxi process has not changed. Get off the bus and pay or just leave. The payment method is secret-free payment…

　　Everything is the same. So where is this new Uber app "new"?

　　A closer comparison of the old and new versions of Uber will reveal that some of the more obvious changes are that the Uber app has added many functions on the Didi app, such as WeChat docking, online real-time customer service, etc., but also "missing" some functions and modules in the old version of the app, such as globalization function.

　　The first point is faster. The more obvious user-related change is that the download package size is the previous (iOS) and (Android).

　　The overall feeling after opening the new app is that it feels a lot faster. The new version loads extremely fast, and the jumping between pages is smoother than before.

　　This feeling is demonstrated after querying the properties.

　　The relevant attributes show that the installation file of the original version of the Uber App has reached 91MB, while the newly downloaded Uber App is only 22.6MB in size. The Android download package has also changed from 21.2MB to 10.6MB, and the installation package size is only 1/4 of the original download package size.

　　It is speculated that this can be achieved for a variety of reasons: because the Uber interface and product line are relatively simple, without the need for so many modules, and the technology and methods of the product team are different from those in the past.

　　It is revealed that in addition to the smaller download package, the new app’s memory, traffic, and power will be more economical in the past, and the page jump speed will also be faster.

　　Second: Add real-time online manual customer service

　　The help page is connected to real-time online manual customer service.

　　As a veteran user of Uber, in the past, although seeking complaints and suggestions could be reported through the message in the app, although this method has become very popular abroad, Chinese consumers are not used to it. Didi customer service has telephone customer service, so it can be expected that the merged Uber will also provide telephone customer service.

　　The new version adds "vehicle color information," a feature that is also available on Didi’s app but not previously available at Uber, and can help taxi riders see vehicles at first glance.

　　Fourth, it is easier to communicate with the driver. To communicate with the driver, you can leave a message in the app, no longer just rely on phone calls.

　　In the past, Uber was used to connect with drivers, and by "contacting the driver", the system would dial the driver’s phone number. In some cities of Uber, some cities have previously been able to "talk" with drivers by leaving messages in the app.

　　The fifth change is that after a year and a half, WeChat has finally developed the new Uber. You can use WeChat to share routes and recommend friends for rides

　　The safety of online car-hailing has always been everyone’s top concern. The "share real-time itinerary" function was first launched by Uber. Previously, on the Uber app, real-time online itinerary webpages could be shared by text message, and family and friends could know the real-time location of passengers by clicking on the webpage.

　　The new app still maintains this function, but WeChat and QQ channels have been added to the sharing channel, allowing users to share their real-time routes in more ways.

　　WeChat’s overnight forceful entry into the Uber app is unexpected, but it seems reasonable. In addition to sharing trips, you can also use WeChat and QQ to recommend ride discounts to others, which is also a function that Uber’s old app does not have.

　　Sixth, focus. The new version currently only retains two product lines, "People’s Uber +" and "Preferred Cars", focusing on the sharing economy and compliant vehicles

　　The interface, the map, the familiar red car, the estimated time to prompt the estimated arrival of the nearest vehicle, and the "Click to use the car" button all maintained the original style, while the function keys below were streamlined to the greatest extent, retaining only "People’s Uber +". (Including carpooling) and "Preferred car" two main businesses.

　　In the past, Uber has had different types and numbers of product lines in various cities (People’s Uber, Preferred Car, Privilege Car, Cross-City Car, 7-Seater Car, etc.). It is known that after the launch of the new app, most cities across the country have only temporarily retained the People’s Uber + and Preferred Car product lines, and other product lines may be added in the future.

　　The most significant change is that foreign users may be affected.

　　Uber’s new app is "missing" some features and modules from the old version of the app, such as temporarily unable to use overseas, missing the English version of the interface and temporarily unable to bind international credit cards. According to internal sources, these features are expected to be gradually improved in future upgrades.

　　As we all know, in the past three decades, Suzuki has been a great success in the Chinese market with its environmental protection + small car strategy, winning the reputation of energy conservation and environmental protection. To take a recent example, in the 2014 average fuel consumption of passenger car enterprises announced by the Ministry of Industry and Information Technology recently, Changan Suzuki won the energy-saving championship among nearly 100 large domestic passenger car enterprises participating in the publicity with the stunning data of 5.8L/100km.

　　Suzuki’s perseverance has provided an opportunity for Suzuki to usher in a new round of leaps and bounds.

　　With the increasing air pollution caused by factors such as motor vehicle displacement in recent years, advocating energy conservation and environmental protection has become a consensus of the whole society. Especially in this year’s government work report, it is clearly stated that it is necessary to "fight the tough battle of energy conservation and emission reduction and environmental governance" and "control motor vehicle exhaust". The attention of the national level and the improvement of environmental awareness of ordinary people also call on car companies to fulfill more social responsibilities and introduce greener and more environmentally friendly products through various means such as innovative technology.

　　It can be seen that Suzuki’s car-making philosophy and long-standing efforts coincide with the general trend of today’s China. Especially for Changan Suzuki, which has raised "energy conservation and environmental protection" and built "low-energy-consuming and high-quality" cars to the height of its corporate mission, the weather, the location, and the people are all available. Good wind is waiting for Kunpeng to take advantage of!

Recently, a reader initiated a small survey on our exchange group – Huawei asked which of the two cars, the new M7 and the ideal L7, would you choose?

Here are the responses from readers in the group:

That’s right, all ask the world about the new M7. Correspondingly, the order of the new M7 broke through 50,000 units in 25 days.

With this new car orders surge, the greatest sense of crisis is ideal.

According to 36Kr, in the last week before the festival, Li Auto held a strategy meeting to discuss its development direction in the next 5-10 years. One significant adjustment was that it was ideal to replace the first strong opponent by BYD with Huawei.

Although Huawei has always insisted on not building cars, its influence in the car circle cannot be shaken, and asking the new M7 to "come back to life" in a short period of time is the best proof. So after Cyrus hitched a ride, Chery was also waiting for Huawei to fire its own new energy vehicle.

Not only ideal, other car companies are also beginning to pay attention to this new opponent. Huawei’s tentacles are getting longer and longer, who will be the next to be squeezed off the table?

What are you afraid of Huawei?

The success of the new M7 is based on the popularity of the masses.

The public opinion of the mountain and tsunami can be seen and touched, and these can be converted into real orders. It is reported that Huawei aims to ship 60 million – 70 million smartphones in 2024, double the annual shipment (30 million) in 2022.

With the appeal of Huawei mobile phones in the end point market, Huawei’s empowered Q models have also begun to reflect.

During the National Day holiday, the new M7 has a maximum of 7,000 units in a single day. Since its listing in mid-September, the cumulative number of units has exceeded 55,000.

This achievement also made Yu Chengdong sigh "it’s not easy". Of course, in terms of product strength, the new M7 also has enough confidence. The starting price of the new M 7.2498 million yuan is 40,000 cheaper than the old model.

Huawei has invested 500 million yuan in research and development, and has made upgrades to the chassis and performance, space design and layout, and most importantly, intelligent driving.

The intelligent driving and intelligent cockpit are the killer features of the new M7.

The new M7 is equipped with HUAWEI ADS 2.0 advanced intelligent driving system, and the most significant change is the addition of a lidar, which has the ability to assist driving in high-speed, urban, parking, and other scenarios.

HUAWEI ADS 2.0 is equipped with 27 sensors including 1 overhead lidar, 3 millimeter wave radars, 11 high definition visual perception cameras and 12 ultrasonic radars. It can realize NCA function based on BEV large model, road topology inference network and joint planning control without high definition map.

This is also Huawei’s greatest reliance. The urban smart driving pilot assistance (urban NCA) function will cover urban areas and expressways across the country in December this year.

The ideal AD Max 3.0 city NOA navigation assistance driving system has only been pushed to closed beta users since the second quarter of this year. It is expected to be pushed to more than 100 cities in China by the end of this year.

So from this round, Huawei is indeed far ahead, and even Li Xiang himself admits that their intelligent driving is half a year late.

And Huawei empowered the world, from birth to entry, as Huawei managing director, end point BG CEO, intelligent car solutions BU chairperson of Yu Chengdong, played a crucial role.

From "Yu big mouth" to "far ahead", Yu Chengdong can be said to be a "marketing wizard", but Lao Yu "although big mouth", but what goes around is technology.

The marketing focus was also technology. He was extremely good at packaging a certain technology in language, and then giving a review – far ahead.

Previously, Yu Chengdong said in an interview with the media that Huawei’s goal in entering the automotive industry is to be first, because no one will remember the second, and he once bluntly said that "the cattle I bragged about have basically been realized."

In this regard, Yu Chengdong is actually very similar to Li Xiang, the "king of Weibo", and he is a sharp-edged person in personality.

Therefore, Yu Chengdong was a person who understood both technology and marketing. Even as a new player, he could cut into the competitive Red Sea automobile market with a attitude of dimensional reduction.

How can the ideal be broken?

When a car company sells its cars better and better, and its competitors become more and more numerous, its original weaknesses will gradually surface. This is a good example of the reverse trend of the new M7.

The ideal obviously realizes this.

– His investment in intelligent driving has been slightly conservative and cautious.

36Kr reported that at this ideal autumn strategy meeting, intelligent driving became the core topic. Li Xiang reflected and concluded at the meeting that investment in intelligent driving should start half a year earlier, that is, from the middle of last year, we should go all out, rather than starting to increase efforts at the beginning of this year.

An important consensus was reached at the meeting, that is, "make up for the missed classes, and break the game by strengthening investment." After all, the ideal account still has 70 billion cash.

At the meeting, Wang Xing, Lu Qi and other shareholder bosses also said that "increase investment, and even sacrifice some efficiency" when talking about their attitude towards ideal smart driving.

Reviewing the time node of Ideal Smart Driving’s research and development, Ideal announced the start of high-precision maps in 2021, and only landed on high-speed NOA in December of the same year. In August 2022, Ideal officially delivered the Smart Driving 2.0 system on the L series.

Since then, the ideal of intelligent driving has been divided into two products: AD Max and AD Pro. AD Max 2.0 uses NVIDIA OrinX chip and Wesai car-grade lidar to deliver the first high-speed NOA product for visual fusion lidar; AD Pro 2.0 uses Horizon Journey 5 chip to deliver the first high-speed NOA product for pure visual perception.

Until September this year, Li Auto released the closed beta of urban NOA technology and commuter mode, and announced its city-opening plan, but it is worth noting that Li Auto’s city-opening plan is only limited to early bird users.

Under such a rhythm, it is not difficult to feel the actual landing ability of Li Auto’s intelligent driving function, which has a certain gap with friends such as XPeng Motors and Huawei.

Therefore, at this strategic meeting, the development of intelligent driving was also raised to an unprecedented level within the ideal.

First, the person in charge of the ideal internal perception and system was promoted to vice president respectively. On the third day after the National Day, Li Auto’s official account released more than 50 smart driving club recruitment positions.

Which covers the software algorithm, large model, vehicle hardware, testing, operation and other fields, intelligent driving algorithm engineer and a series of positions, most of the starting salary of about 30,000 yuan, large model and autonomous driving related positions, the highest monthly salary can reach 90,000 yuan.

At present, there are as many as 63 job openings for Ideal Smart Driving, covering visual perception algorithms, autonomous driving models, simulation platforms, map data engines, and other categories. The smart driving R & D team has also increased to 800 people.

All kinds of actions show that the weight of the smart driving business has been greatly increased within the ideal. Correspondingly, in the face of the current strong counterattack of the new M7 in the world, the ideal at this stage has decided to take advantage of its strengths and avoid its weaknesses, continue to strengthen the product longboard in the home market, and no longer compete with the new M7.

According to a report by 36Kr, the sales side has also changed its language, and does not take the initiative to mention the M7. If a car owner asks, they will say that an L6 model will be launched next year, which is the same price as the M7.

In addition to this, Li Auto’s product SOP plan has also been extended to 2027. During this period, Li Auto’s technology platform will experience an earth-shaking iteration. It is expected that by 2026, a new generation of technology platforms will be launched, with fully autonomous driving capabilities.

The two will fight

At the strategy meeting, many aspects of the ideal were planned, and the sea plan was also mentioned.

Ideally, going to sea will not be the ideal strategic focus for a relatively long period of time, and it may not be seriously considered until 2028. Before that, parallel exports will be the main focus.

In July this year, Li Xiang himself also sent a Weibo saying that Li Auto will not consider overseas markets before 2025, and will concentrate all resources to achieve the 2025 goal: to achieve the first sales volume of all luxury brands in the Chinese market, the annual delivery volume reaches 1.60 million vehicles, and to achieve revenue of 500 billion yuan.

The ideal is lofty, but it is indeed possible to achieve. Only 8 years after its establishment, the ideal has become the second most valuable car company in China after BYD. In 46 months, it has achieved the delivery of 500,000 vehicles.

How did Li Auto do it?

Li Xiang has publicly given the answer that growth is the core driving force of Li Auto, and every time he encounters a bottleneck, it is a time to frantically absorb growth. In his dictionary, growth is a closed loop composed of two parts, one is learning, the other is training, that is, practice.

Li Xiang himself is a very good learner and a reflective person, and the learning object is Huawei, which is also a competitor.

As early as June, Li Xiang released a small essay late at night, in which he reflected on the reason why the ideal ONE was discontinued early. Li Xiang admitted that it was because of the release of the original Q-World M7 that Huawei’s super capabilities directly caused the sales of the ideal ONE to collapse and stop production early, and the team was crippled.

In the case of failure, the ideal choice was to learn from Huawei. Li Xiang said that all the ideal management teams had purchased at least 10 Huawei public books to read.

Discovering that the painful problems encountered by Ideal in Product Research & Development, sales and service, supply manufacturing, organization and finance, etc., were solved by Huawei more than a decade ago, or even 20 years ago, which gave him a great shock.

And the ideal implementation of a talent rank system similar to Huawei’s, breaking down the ranks into more details, such as the original P9 sequence corresponding to more than 20 levels of the new rank, which can make "the promotion speed will be faster and have an incentive effect".

The same extended-range technology, similar product positioning and segmentation areas, make the world and the ideal destined to be entangled with each other. The old M7 in the world has impacted the ideal ONE, and now the new M7 has made the ideal feel the crisis again.

There will be a battle between the two, who will win? Another question is, who will you choose for the ideal L7 and the new M7?

Author | Cloud

"Besides NIO owners, who else would buy it?"

"Is it unreasonable for a brand that has just entered the mobile phone industry to sell for 6,899 yuan?"

"Is it meaningful to customize a mobile phone specifically for a car?"

As a car brand that continues to lose money and has not yet shown any signs of profitability, NIO’s mobile phone production is not news, but it has never been optimistic.

On September 21, after the official launch of NIO Phone, founder Li Bin was once again labeled as "not doing his job properly". He mentioned in an interview after the press conference that NIO’s mobile phone business team has as many as 500 people and invests 500 million yuan annually. The outside world’s skepticism about NIO’s business has reached its peak.

But NIO’s phone was robbed crazy by the owner. According to NIO co-founder and president Qin Lihong at the press conference,At present, the NIO mobile phone has been sold out without three-party channels, and the order is scheduled for December.

At least in the small circle of less than 400,000 NIO owners, the popularity of NIO Phone is not inferior to this year’s iPhone 15 series.

Obviously, making a mobile phone is another decision made by NIO after insisting on changing the battery and insisting on being a community. The outside world cannot understand it, and the car owner loves it.

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At the industry level, the "necessity" of car companies to make mobile phones has also been verified to a certain extent. Just before the Huawei conference that just topped the chart, Tan Benhong, chairperson and CEO of Avita Technology, also said on Weibo "spoiler" that Huawei and Avita jointly created Mate 60 Pro Avita Special Edition "is advancing rapidly".

Although Avita is a new car brand cooperated by Huawei, Ningde Times, and Changan Automobile, and "driver interconnection" is also Huawei’s strength, the trend of "making mobile phones for cars" has obviously been set off by NIO.

Zhang Junyi, a former managing partner of NIO Capital and a managing partner of Oliver Wyman, said:

"Li Bin’s work is good from a strategic perspective, but the matching of timing and funding is a matter of opinion, just like insisting on the power exchange model, the heavy operation of user companies, and the lack of investment in research and development. There are also many controversies, but the management of NIO still insists on doing it, and the user feedback is also very good."

What NIO and Li Bin do is often referred to as "business religion" – products and services are strongly bound, users are recruited with ideas, and users spontaneously expand.And is making a mobile phone a part of the realization of "doctrine" and the self-improvement of users, or is it a real and valuable enterprise decision?

The answer to this question lies in the hands of NIO’s owners.

NIO owner: You can buy it, it’s not too expensive

The biggest doubt about NIO’s mobile phones is that mobile phones are an industry where the annual shipments of mainstream brands are tens of millions, and the total number of NIO users is less than 400,000, of which 60% use iPhone – an ecological closed but complete product that is difficult to replace.

As a consultant in the new energy industry who owns Tesla, NIO, Ideal, Polaris, Volkswagen, and many other brands of electric vehicle products, and has worked in four car companies, Yiran was invited to participate in the NIO conference on September 21 and was one of the first contacts of NIO Phone.

At the same time, he is also one iPhone 60% of users, "For many users who already hold iPhone and Android, it may be easier to accept NIO phones, but I have only owned one phone for many years, and I am not willing to spend too much time managing the phone. So the process of NIO Phone becoming the second machine also needs to be adapted."

The reason why NIO’s NIO Phone is called the "Deluxe Edition Car Key" is because it enhances the experience unlike ordinary mobile phones, mainly focusing on the "UWB chip" and "SkyOS Tianshu" operating system standard on its new generation models.

Owners who use NIO Phone can unlock the vehicle more conveniently, stably and safely than other mobile phones, accurately locate the heating and ventilation massage control of each seat, and realize functions such as mobile phone doppelganger and application relay on the car. In addition, NIO also sets a separate vehicle control physical button for NIO Phone, which can call out the car control interface with one click.

Although most of the above features can be implemented by apps, using a NIO Phone is faster and smoother.

Although Yiran praised these features that NIO Phone can provide, he also made it clear that the biggest challenge for NIO to do mobile phone business lies in"Changing users’ past habits."…

For example, in actual use, the NIO App has not even solved the problem of dual end point login. If "dual users" log in to the brand account on the NIO Phone, the account of their original device will be offline, which is not friendly for users who have just started using dual phones.

For core community users who know NIO as well as Yiran, buying a NIO Phone is almost a "painless decision."

It can be seen in the NIO App that the user needs 4,900 yuan to make NIO’s intelligent assistant "NOMI" have a movable entity, another in-car AR product set "N-Box Enhanced Entertainment Host" is worth 4,600 yuan, and the "Moon Theme" kit of the "Blackened" Logo is priced at 4,500 yuan…

In the product series of this "high-end brand", the mobile phone priced at 6,499 yuan is a highly technical and cost-effective product.

A few years ago, when Luo Yonghao was still making mobile phones, he once expressed the opinion that "domestic mobile phones are all assembled except Huawei". Li Bin also said similar words at the press conference, but was pointed out by some users who paid attention to the "machine circle". It is also an indisputable fact that the vast majority of mobile phone brands follow the R & D rhythm of core component manufacturers such as Qualcomm and MediaTek to release products.

Zhang Junyi said that most mobile phone companies do not control the whole process by themselves, but the expectations of NIO users for NIO Phone are a "NIO phone", not a "NIO joint Android phone", although the first generation of mobile phones may not be sound and complete, but also reflects some of Li Bin’s ideas in user experience and technological innovation.

As a "super atypical NIO owner" – due to frequent business trips, the annual driving mileage of NIO is only more than 100 kilometers. Zhang Junyi has a stronger sense of the owner’s rights and ecological experience provided by NIO. "I believe that many people will choose NIO Phone based on ecology." Similarly, when Huawei and Porsche designed a joint name, many users who purchased related products were not Porsche owners, but they were also inspired by brand power to place orders.

In his opinion, as a portable social tool, the current pricing of NIO Phone is not "thrilling", and the mobile phone can also be used as a wearable device – such as the bracelet mentioned by management at the press conference, and the central existence of AR glasses that have been "in the car", "this is an ecosystem".

Due to the high-end brand positioning, many of NIO’s core users, like Yiran and Zhang Junyi, see things more from an "ecological" perspective and are less sensitive to price. Therefore, they have a smoother acceptance of NIO Phone.

But for the "silent majority" and some "swing users", "wait and see" is normal. Holding a Huawei Mate 40 Pro, the big reason (pseudonym) for the NIO brand has always maintained a "distant" relationship:

Does not care about the brand conference, the information update mainly from the owner group Fellow (service specialist), but recognized the service value of NIO, two years ago purchased the most top NIO models – plus "worry-free service" and "worry-free insurance" NIO ES8, priced at more than 600,000 yuan, when his other option is not yet domestic BMW X5, priced at about 700,000 yuan.

Da Zai is a representative of another type of car owner of NIO. They are "early adopter pioneer users" in second-tier cities, but they are not as strongly bound to the brand as NIO core users and are keen to recommend NIO to people around them. One of his friends was recommended by him to buy the NIO ES6, but in the end, because he was not used to the tram, he was persuaded to return to the oil car by battery life anxiety. Da Zai said:

"I feel okay with the car, the power change is very good, and I’m not worried about NIO going out of business, but I won’t recommend it to my friends again. As for the phone, I’ll consider it."

NIO is also "performance maximization through business collaboration", will Li Bin become the next Jia Yueting?

When it comes to NIO’s mobile phone layout, Zhang Junyi and Yiran both mentioned "ecology" and "security".

At present, there are three models of "Driver Connect".

One is the "Huawei Smart Choice" model:

Huawei does not directly build cars, but enters the "light asset" in charge of car design, research and development, and manages production to a certain extent. The Huawei Wenjie brand is a product of this model. The Wenjie model directly adopts the "Hongmeng" car machine, which can be highly interconnected with Huawei mobile phones. Avita, which belongs to the "HI (Huawei Inside) model", can also obtain similar capabilities and will launch a customized version of the mobile phone.

The second is the "Geely-Star Meizu" mode:

Geely Group through the acquisition of Meizu brand, using its mobile phone research and development capabilities to upgrade the car machine to empower, according to user and media feedback, the former car machine system has been greatly improved after Meizu intervention, Meizu mobile phone and Geely’s Lynk and Krypton brand interaction, has also approached the level of Huawei Hongmeng system.

The third is the "Driver in One" mode pioneered by NIO:

The mobile phone is completely led by the car OEM, and the brand is also consistent, so that the mobile phone can be customized to meet the needs of the intelligent car. It is foreseeable that if Xiaomi succeeds in building a car, MIUI will also realize the deep interaction between the car and the mobile phone. As the author of "Musk the Martian", Yiran said that Tesla is also likely to promote its own mobile phone business. At that time, Musk will further open up the content platform (X), portable smart end point and smart car end point, as well as the software ecosystem of Unicom.

But before these players who have landed or "seem reliable", LeTV was the first to come up with a "performance maximization through business collaboration" plan, and at the same time promote various smart end points and car manufacturing businesses. Therefore, after NIO’s decision to make mobile phones came out, there have been voices linking Li Bin with Jia Yueting, who has never returned to China.

But Li Bin himself obviously does not agree with such a judgment. After the press conference, he not only mentioned that the threshold for mobile phones is "not that high", but also regarded mobile phones as an easier business than cars. In short, NIO’s mobile phone is "high and low".

According to Yiran, NIO has discussed cooperation with some mainstream mobile phone manufacturers. But both sides have very important considerations for user experience, data security and channel interests, and it is difficult to coordinate. In the end, NIO decided to do it himself.

Specifically, at the executive level, NIO recruited Meitu Mobile Phone President Yin Shuijun and a group of executives under his command, and established a mobile phone team of about 500 people, investing 500 million yuan annually to share R & D resources with the car and machine.

In his opinion, the higher the brand positioning, the more stringent the user’s requirements for data security and user privacy will be, but a smooth experience requires data to get through, so NIO must be the safest to do it by itself."Of course, NIO’s mobile phone user scale is only a few tens of thousands of people, this business is destined to lose money, equal to the user experience blood transfusion."

Zhang Junyi, who had in-depth communication with Li Bin in the early days of NIO’s startup, mentioned that even though there are not many users of the brand at present, Li Bin, as an entrepreneur who studied sociology, "has an ideal social practice" – he hopes to use good service to attract customers, so that existing customers can influence and attract new customers. "This is the original intention of NIO that has not changed. They are dedicated to doing good for users, impressing users with sincerity and care, and forming a positive energy community."

It is worth mentioning that, despite the extensive discussion on the NIO Phone, the press conference on September 21 was not dedicated to this "water testing" product, but a conference that comprehensively introduced the research results of NIO technology and was named "NIO IN".

Hoping to promote the inherent and R & D strength of the NIO brand to users, NIO’s self-developed lidar main control chip "Yang Jian" was also launched, which is another product of NIO’s "From 0 to 1".

It is understood that there are many voices inside and outside NIO suggesting that brands should communicate and tell stories at the technical level to "justify" the high R & D expenses in the financial report – they are spent on self-developed motors, batteries, chips and many other core components. If successful, it will build a deeper moat for the brand and help NIO cope with the "knockout" of the new energy market in the next decade.

Conclusion: After mobile phones, car companies have to sell cars

NIO is the target of many new car brands.

Geely’s polar krypton brand almost replicates NIO in marketing and user operation, and also uses a lot of NIO talents; other brands cannot avoid NIO’s methodology when doing community and service; China’s power exchange system, starting from NIO, currently SAIC, BYD and other large groups are also trying to join.

But for the time being, no car company will fully apply the "NIO solution", and the reason is also very simple:

As an independent car company, it has been in business for ten years and has sold nearly 400,000 cars, but there is no sign of profitability, and there are often "religious brand communication" that "I don’t understand it outside the circle, but I love it inside the circle". Public opinion is polarized.

Compared with the ideal, NIO’s sales are climbing too slowly. The "throne" that used to be the "highest-end new energy brand" is almost untenable after the launch of BYD’s "Look Up" brand. The service system that once made NIO proud has also deteriorated in the process of further user growth.

Li Bin mentioned several times before and after the press conference that although business expansion is within control, NIO’s organizational and management capabilities do have shortcomings that need to be filled.

A NIO internal staff responsible for technology-related work said that for the mobile phone business, he held a "unclear and uncertain" state, and he was noncommittal about Li Bin’s decision to invest heavily in mobile phones because it was too far from his work.

He Xiaopeng once asked someone to give Li Bin a message, advising him to invest cautiously and spend cautiously. The former "learned from the pain" after the pricing turmoil of G9, revolutionized the organizational structure, reduced the price of the product, and the sales volume recovered immediately. Only then did the advantages of intelligent driving technology that had been heavily invested in really begin to take effect.

However, people who are familiar with Li Bin and care about NIO often highly appreciate the founder’s strategic vision, which is in sharp contrast to the lack of understanding from the outside world and the unattractive figures on the financial report.

Perhaps, the distance from strategy to tactics, from thinking to landing, is the distance between the vision of the NIO brand and the reality of making money back. The NIO Phone will not crush NIO, but it will not make NIO "one step to the sky."

Qin Lihong once said that NIO’s current heavy investment is "paying tuition fees", but in China, "getting grades" is sometimes more important than "having a process". In addition to "ecology", another consensus between Yiran and Zhang Junyi is:

Selling more cars is the most important thing for NIO.