Drawing: Wang Zheping, Data source: Ministry of Commerce, etc

　　Although summer has entered, Wang Wenjun still has lingering fears when he recalls the Spring Festival that has just passed.

　　The sudden arrival of the epidemic caught him off guard, who was already preparing for the hot business of the Spring Festival. On January 25, Chengdu issued a notice banning the holding of group catering business activities, including rural self-organized banquets and dam banquets.

　　Wang Wenjun is the founder of a well-known hot pot restaurant in Chengdu. In Sichuan, where there are more than 30,000 hot pot restaurants. Affected by the COVID-19 epidemic, the peak season of the catering industry has dimmed without warning. A series of difficulties have weighed on Wang Wenjun’s head due to market closures, inventory backlogs, labor and rental costs.

　　Every day when I open my eyes, more than 100,000 yuan is gone

　　Selling vegetables to reduce wages, stop losses and reduce costs, and save yourself to protect your vitality

　　"We walked all the way from a small hot pot restaurant with only 17 tables, and we have never encountered such a situation. The store is closed, and the income is gone; the salary needs to be paid, and the rent needs to be paid… As soon as we open our eyes every day, more than 100,000 yuan is gone. Coupled with the excess inventory of ingredients prepared in advance, the electricity bill of the freezer alone can’t stand it." Under multiple pressures, Wang Wenjun "almost lost half of his head".

　　Survival is the first priority. Wang Wenjun and other company managers together, as soon as possible to save themselves from the siege, is the top priority.

　　On the one hand, they would sell the excess food stock to nearby residents at a fair price or even at a discount. On the other hand, they would inform employees in the city to take turns to work, and non-local employees would work from home. The management would take the lead in adjusting salaries, and only keep the basic salary and social security, further reducing labor costs.

　　"The rent is a big part of the cost of the hot pot store. We have to thank the competent authorities for helping us coordinate the property. We reduced the rent by 1.20 million yuan before and after, and also won tax incentives." Wang Wenjun sighed.

　　To reduce inventory, reduce costs, and reduce rents, although the hot pot restaurant suffered heavy losses during the closing period of more than a month, "fortunately, it saved itself in time and didn’t hurt its vitality". What he didn’t expect was that the originally inconspicuous takeaway service and the live broadcast that he had never set foot in had become the "savior" of his next reorganization.

　　Dine-in and takeout, who is the protagonist?

　　Meet demand, expand takeout, and promote franchise stores

　　"You have a new takeaway order! Please pay attention to check it!" As soon as he walked into the lobby of the Chengdu Huabaifang store, he heard the pleasant bell of the online platform. The store manager said that the takeaway received more than 1,500 orders a day at most, and the turnover exceeded 500,000 yuan.

　　In 2016, the company launched a takeaway service. "But hot pot still has a taste for dine-in, and takeout has always been a’supporting role ‘." Wang Wenjun said that after the resumption of work and production, the demand for takeout has increased greatly. There were only two stores to deliver takeout, but soon it increased to nine. "We make takeaway posters every day, and mobilize employees to forward them together with the official Weibo and WeChat, so that relatives, friends and more residents know that we can deliver takeout. In a week, the number of takeaway orders has skyrocketed from more than 300 orders per day to more than 1,000 orders."

　　In order to attract a franchise partner, the company urgently formulated a support strategy, actively arranged takeaway operation equipment, sorted out operation manuals and videos, and launched "fully sealed hot pot takeaway service" in Shanghai, Guangzhou, Xi’an and other places. In addition to the takeaway platform, the company’s WeChat official account also opened the online ordering entrance.

　　The delivery staff delivered goods without contact, carrying health certificates and peace of mind cards with them. When there were many orders, Wang Wenjun himself also rode an electric car and became a "delivery brother".

　　The takeaway area is limited, what should I do if I can’t deliver it?

　　Live streaming, cross-border cooperation, new retail

　　"I want to eat hot pot, but I live too far away to deliver food, and I can’t make it myself. What should I do?" A few days after the delivery service was resumed, this message in the background of Weibo attracted Wang Wenjun’s attention and thought.

　　"Although it can’t be delivered, we can teach them how to make hot pot through online live broadcast." His idea was immediately in line with a live broadcast platform, and the live broadcast room was quickly set up.

　　"Our main feature is’spicy ‘, so the hot pot base will use three kinds of chili peppers: sea pepper, millet spicy, and devil spicy. Soak it in warm water before serving in the pot and then smash it. Combining the flavors will produce a unique fragrance." During the live broadcast, the chef carefully reminded that when frying the hot pot base, the onion, ginger, and garlic should be fried in the pot until golden in turn and then quickly removed, so as to avoid the mushy taste, spicy but not dry. The "take home "-like explanation, the feedback is gratifying.

　　"Although the preparation was rushed and we went LIVE at the meal point, there were still more than 87,000 netizens guarding the live stream in the first live stream, indicating that our live stream was too’dinner ‘." Wang Wenjun said that while the chef was live "teaching", he also launched his own various base material bags, which were sold with "significant hot pot other" such as chicken in bowls and self-heating rice. Consumers can place orders online.

　　"I’m really about to cry, I’m going to buy the materials" "The base material is not easy to fry, but it is convenient and affordable to place an order online"… The enthusiastic interaction of the audience brought great confidence to Wang Wenjun. Strike while the iron is hot, he immediately planned and launched activities such as "Contactless Takeaway Delivery with confidence" with local media in Chengdu, and completed more than ten live broadcast activities of eating hot pot at home. "I didn’t expect the effect of cross-border cooperation to be so good, and the live broadcast can’t stop once it starts. Barber shops, gyms, milk, beer and other brands and stores have come to us to cooperate and provide our diners with products and vouchers through takeaway."

　　"Boss! Another hairy belly!" As night fell, Wang Wenjun’s hot pot restaurant rang out the familiar call for food. On March 26, Chengdu fully resumed the normal business activities of catering and other service industries.

　　After many months, looking at the diners queuing outside the door, although Wang Wenjun was no longer anxious and confused, his nervous tension still did not relax. "Whether it is takeout or live broadcast, it is all’wartime blood transfusion ‘. The epidemic has survived really hard, and it is also a rare stress testing. It forces us to re-examine and think about how to make efforts in the new retail and intelligent fields in the next step, and improve the ability of’postwar blood making’."

　　Reporter’s notes

　　Improve your ability and stay calm

　　Affected by the COVID-19 epidemic, our country’s catering consumption has been hit hard before and after the Spring Festival. Some catering companies have responded to market changes to face difficulties. The current difficulties have passed, and the long-term development path still needs to be considered. Traditional eating habits such as shared meals and joint meals are changing, and consumers’ consideration of safety and health is increasing, which may have a more far-reaching impact.

　　In this context, many catering companies have turned their attention to the new retail sector, grabbing share through online sales and processing special dishes into standardized goods. Some companies have tasted the sweetness for the first time, but for most small and medium-sized catering enterprises, this is still a new topic. Not only test the financial strength, talent accumulation level, but also test the ability to integrate market resources.

　　On the one hand, keep up with the changes in consumer psychology, advocate the meal sharing system, cultivate eating habits such as "public chopsticks and spoons", and promote the healthy development of catering culture; on the other hand, innovate the way of catering consumption, do refined management, find a development path in line with their own brand positioning, and transform and upgrade in a timely manner. Only by truly improving the "immunity" of the enterprise can we not be surprised and turn threats into opportunities.

Mobile power, also known as "power bank". The latest quality supervision and sampling results of online mobile power products released by the State Administration for Market Regulation show that more than one-third of the products tested failed.

Online mobile power supply quality national supervision and spot check, more than 35% failed

CCTV Finance "Economic Information Network" column video

The results of the random inspection showed that among the 99 batches of products produced by 95 enterprises in 9 provinces (cities), 35 batches failed, and the failure rate was 35.4%.

The reporter noticed that some of these unqualified mobile power supplies have prominent problems with false capacity and cannot achieve the claimed charging effect; some have safety risks such as heat generation and deflagration, threatening consumers’ personal and property safety. According to relevant industry data, our country is not only the world’s largest producer of mobile power supplies, but also the largest consumer market. Since 2020, shipments have remained at about 100 million units. With the continuous popularity of mobile power supplies, safety accidents caused by mobile power sources have occurred all over the country.

At the end of May this year, on Line 7 of the Beijing Subway, the mobile power supply in a passenger’s satchel suddenly exploded, and a large amount of smoke instantly filled the entire carriage. Fortunately, due to the timely handling of the staff, the accident did not cause casualties.

Also in May this year, in a parking lot in Zhangjiagang, Jiangsu Province, the mobile power supply left in the car also exploded. The center console inside the car was badly damaged, and there were traces of bursting in the front windshield.

In early January this year, a self-built house in Guiping, Guangxi Province, burst into flames in the early morning, and a family of four died tragically. According to a warning article issued by the fire department, "After preliminary investigation, the cause of the fire was a short circuit of the mobile power supply, which caused the fire. The on-site inspection found that the mobile power supply was suspected to be counterfeit and shoddy products."

Industry experts say that poor quality or improper use of mobile power supplies can lead to safety accidents, threatening consumers’ personal and property safety.

5 batches of mobile power supply failed the overcharge test, which could cause fire and explosion

CCTV Finance "Economic Information Network" column video

It generally takes a few hours or even longer for the mobile power supply to be fully charged. If you forget to unplug the power supply, you may also charge it all day and night. This situation is called charging. During this national supervision and spot inspection, it was found that 5 batches of mobile power supplies failed the charging test.

According to the testing engineer, during daily use, mobile power supplies may forget to unplug and charge for a long time, which requires that the internal battery quality of the mobile power supply must be reliable enough. Even if the circuit is damaged during overcharging, there should be no risk of fire or explosion.

Some mobile power internal battery in the test process suddenly deflagration, a lot of smoke. After the test of these unqualified mobile power batteries were burned.

After testing, 5 batches of mobile power overcharging items failed this time. They are:

Shenzhen Jinyu Dongfang Industrial Co., Ltd. produces the Yuanqi Mengmeng mobile power supply of Tmall Lofte flagship store

Dongguan Yubo Communication Equipment Co., Ltd. produces Yubo mobile power supply for Vipshop Yubo Digital Sale Flagship Store

Shenzhen Yanbu Technology Co., Ltd. produces super flash charging (mobile power supply) for Tmall eara flagship store.

Shenzhen Yimo Technology Co., Ltd. produces the LeTV super mobile power supply of Pinduoduo LeTV Yandian store

Yuantu Culture (Shenzhen) Co., Ltd. produces the Starry Sky Hand Warmer of Tmall Tianxiang Chuangwu Flagship Store

According to the testing engineer, poor battery quality is often one of the main reasons for the failure of the overcharge index.

The reporter learned that if the shell quality is not up to standard, in the event of a bump or fall, the internal circuit and battery of the mobile power supply cannot be effectively protected, resulting in short circuits, battery leakage and other problems, which may also lead to safety accidents such as fire and deflagration.

For unqualified products found in supervision and spot checks, the General Administration of Market Supervision requires local market supervision bureaus to urge e-commerce platforms to immediately remove them from the shelves, and at the same time take measures such as seizure and seizure in accordance with the law to strictly prohibit the production and sales of enterprises. For unqualified enterprises, further clarify the rectification requirements, strictly supervise the implementation of rectification measures, and organize timely review.

Source: Market Supervision Half Moon Salon

Special Topics: Earthquake Relief, Donations with Love

　　Jackie Chan and Jet Li will go to the disaster area one after another (data map)

　　Chengdu Business Daily, May 16A sudden disaster has made people lament the fragility of life, and the mutual support after the disaster has made people deeply appreciate the kindness and strength of human nature. The entertainment industry is in action. Yesterday, Shao Yifu donated 100 million Hong Kong dollars for disaster relief, and many celebrities have further increased their donations. What is even more touching is that after the disaster, celebrities have donated money one after another, and some celebrities have also come to the front line of the disaster area regardless of their own safety. In addition to Jackie Chan coming to Hong Kong today to comfort the victims, Jet Li will also arrive in Hong Kong tomorrow with disaster relief supplies, and Beichuan may be his first stop.

　　Jackie Chan will go to Mianyang

　　In addition to donating tens of millions of yuan, Jackie Chan is also personally coming to Chengdu today to offer condolences to the victims. It is reported that Jackie Chan is absent from Cannes due to work, but he will put down his work today and fly to Rongcheng. The first stop of condolences may be Mianyang.

　　Jackie Chan recorded the disaster relief song "Life and Death" with great enthusiasm last night. After that, the eldest brother will stand on the same stage with Jet Li again. After the Sichuan earthquake, people in the entertainment industry moved quickly to contribute their own strength to the earthquake relief. Yesterday, reporters learned that Jackie Chan and Jet Li will come to Chengdu today and tomorrow respectively, bringing precious materials and boosting the morale of the earthquake relief.

　　In addition to donating tens of millions, Jackie Chan is actually coming to Chengdu today to offer condolences to the victims. Yesterday, Jackie Chan has sent two assistants to Sichuan to learn about the situation in the earthquake-stricken areas. The reporter learned from informed sources that after the earthquake, Jackie Chan was very worried about the situation of the people in the disaster area. On the afternoon of the 14th, his assistant called Deng Changcheng, a contestant of "Descendants of the Dragon", to learn about the situation on the front line. Deng Changcheng responded to the call of the Communist Party Committee of the Communist Party of China to join the volunteer team and went to Dujiangyan after the earthquake. He reported what he knew to Jackie Chan. After understanding the situation, Jackie Chan immediately decided to go to Sichuan as soon as possible to go to the first-line disaster area!

　　Yesterday afternoon, two of Jackie Chan’s assistants went to Dujiangyan with Deng Changcheng to understand the disaster situation, and did not return to Chengdu until 7 pm. They came to a collapsed building in Dujiangyan City, and the situation in front of them was unbearable to witness. "I heard that there are three people inside, and I hope they can survive." The reporter learned that the company has been hoping that Jackie Chan will delay the date of coming to Chengdu for safety reasons, and come back after the situation is further stabilized. At noon yesterday, Jackie Chan talked to the assistant who had already arrived in Rong. After listening to the assistant’s opinions, he still insisted on going deep into the disaster area as soon as possible.

　　Jet Li personally delivered supplies to the disaster area

　　In addition to Jackie Chan’s eldest brother will go to the disaster area, the reporter learned that Li Lianjie will also fly to Rongcheng tomorrow, and Beichuan may be one of his stops. Li Lianjie experienced a tsunami a few years ago and witnessed countless lives being swallowed up in an instant. This also made a major change in the course of his life. In addition to movies, his other career is managing the One Foundation. The earthquake in Sichuan made Li Lianjie feel the pain of the victims. As the founder of the One Foundation, he will come to Chengdu tomorrow to bring a large number of disaster victims in urgent need of supplies.

　　Yesterday, the "China International Committee of the Red Cross Li Lianjie One Foundation Program" held a briefing on the 5.12 Sichuan earthquake relief situation. Li Lianjie attended the briefing and expressed his concern for the disaster area. Tomorrow, he will come to the earthquake-stricken area to distribute relief supplies to the victims.

　　Since the earthquake occurred on May 12, One Foundation has been closely monitoring the development of the disaster situation, and has been in daily contact with the rescue teams of the International Committee of the Red Cross in the disaster area ahead to learn about the latest situation. So far, One Foundation has raised a total of 28.05 million yuan for disaster relief. After the Wenchuan earthquake occurred on May 12, One Foundation allocated 1 million yuan to support the disaster area as soon as possible.

　　After learning that the people in the disaster area lack tents, bedding, food, drinking water, medicine and other basic living and medical security materials, One Foundation launched a new round of fundraising call, calling on enterprises all over the country to donate materials. One Foundation assists enterprises to donate to the local International Committee of the Red Cross for distribution and supervises the distribution process. Tomorrow, One Foundation founder Jet Li will fly to Chengdu with the first batch of materials to directly deliver the materials to the local International Committee of the Red Cross for distribution to the people in the disaster area. (Text/Xu Yunxiao)

Editor in charge: Li Dan

　　On October 24th, Uber invited some customers to participate in the closed beta before going online to experience the new "Uber Uber China" app in depth.

　　Uber insiders have previously revealed that this new app will combine the most popular features of Uber and Didi in one. The first version is the most concise version, and it will continue to be upgraded and optimized in the next few months. Let’s try it out first and see what changes this "new Uber" has made.

　　Before talking about changes, let’s talk about what hasn’t changed:

　　First, the minimalist aesthetic. Everyone’s favorite Uber, clean interface remains the same.

　　After the download and installation are completed, the icon still maintains the style of the original version, the only difference is that the word "new" is added in the lower right corner of Icon, which is different from the old version in a simple and clear way.

　　From the surface, the logo and naming of the original app are the same as before, and the login process has not changed.

　　There will be a seamless transition between the old and new apps. Uber’s existing users in China will be able to continue to log in with their original accounts, and most users will no longer need to re-enter their passwords and bind payment methods when using the new app.

　　The taxi process has not changed. Get off the bus and pay or just leave. The payment method is secret-free payment…

　　Everything is the same. So where is this new Uber app "new"?

　　A closer comparison of the old and new versions of Uber will reveal that some of the more obvious changes are that the Uber app has added many functions on the Didi app, such as WeChat docking, online real-time customer service, etc., but also "missing" some functions and modules in the old version of the app, such as globalization function.

　　The first point is faster. The more obvious user-related change is that the download package size is the previous (iOS) and (Android).

　　The overall feeling after opening the new app is that it feels a lot faster. The new version loads extremely fast, and the jumping between pages is smoother than before.

　　This feeling is demonstrated after querying the properties.

　　The relevant attributes show that the installation file of the original version of the Uber App has reached 91MB, while the newly downloaded Uber App is only 22.6MB in size. The Android download package has also changed from 21.2MB to 10.6MB, and the installation package size is only 1/4 of the original download package size.

　　It is speculated that this can be achieved for a variety of reasons: because the Uber interface and product line are relatively simple, without the need for so many modules, and the technology and methods of the product team are different from those in the past.

　　It is revealed that in addition to the smaller download package, the new app’s memory, traffic, and power will be more economical in the past, and the page jump speed will also be faster.

　　Second: Add real-time online manual customer service

　　The help page is connected to real-time online manual customer service.

　　As a veteran user of Uber, in the past, although seeking complaints and suggestions could be reported through the message in the app, although this method has become very popular abroad, Chinese consumers are not used to it. Didi customer service has telephone customer service, so it can be expected that the merged Uber will also provide telephone customer service.

　　The new version adds "vehicle color information," a feature that is also available on Didi’s app but not previously available at Uber, and can help taxi riders see vehicles at first glance.

　　Fourth, it is easier to communicate with the driver. To communicate with the driver, you can leave a message in the app, no longer just rely on phone calls.

　　In the past, Uber was used to connect with drivers, and by "contacting the driver", the system would dial the driver’s phone number. In some cities of Uber, some cities have previously been able to "talk" with drivers by leaving messages in the app.

　　The fifth change is that after a year and a half, WeChat has finally developed the new Uber. You can use WeChat to share routes and recommend friends for rides

　　The safety of online car-hailing has always been everyone’s top concern. The "share real-time itinerary" function was first launched by Uber. Previously, on the Uber app, real-time online itinerary webpages could be shared by text message, and family and friends could know the real-time location of passengers by clicking on the webpage.

　　The new app still maintains this function, but WeChat and QQ channels have been added to the sharing channel, allowing users to share their real-time routes in more ways.

　　WeChat’s overnight forceful entry into the Uber app is unexpected, but it seems reasonable. In addition to sharing trips, you can also use WeChat and QQ to recommend ride discounts to others, which is also a function that Uber’s old app does not have.

　　Sixth, focus. The new version currently only retains two product lines, "People’s Uber +" and "Preferred Cars", focusing on the sharing economy and compliant vehicles

　　The interface, the map, the familiar red car, the estimated time to prompt the estimated arrival of the nearest vehicle, and the "Click to use the car" button all maintained the original style, while the function keys below were streamlined to the greatest extent, retaining only "People’s Uber +". (Including carpooling) and "Preferred car" two main businesses.

　　In the past, Uber has had different types and numbers of product lines in various cities (People’s Uber, Preferred Car, Privilege Car, Cross-City Car, 7-Seater Car, etc.). It is known that after the launch of the new app, most cities across the country have only temporarily retained the People’s Uber + and Preferred Car product lines, and other product lines may be added in the future.

　　The most significant change is that foreign users may be affected.

　　Uber’s new app is "missing" some features and modules from the old version of the app, such as temporarily unable to use overseas, missing the English version of the interface and temporarily unable to bind international credit cards. According to internal sources, these features are expected to be gradually improved in future upgrades.

　　As we all know, in the past three decades, Suzuki has been a great success in the Chinese market with its environmental protection + small car strategy, winning the reputation of energy conservation and environmental protection. To take a recent example, in the 2014 average fuel consumption of passenger car enterprises announced by the Ministry of Industry and Information Technology recently, Changan Suzuki won the energy-saving championship among nearly 100 large domestic passenger car enterprises participating in the publicity with the stunning data of 5.8L/100km.

　　Suzuki’s perseverance has provided an opportunity for Suzuki to usher in a new round of leaps and bounds.

　　With the increasing air pollution caused by factors such as motor vehicle displacement in recent years, advocating energy conservation and environmental protection has become a consensus of the whole society. Especially in this year’s government work report, it is clearly stated that it is necessary to "fight the tough battle of energy conservation and emission reduction and environmental governance" and "control motor vehicle exhaust". The attention of the national level and the improvement of environmental awareness of ordinary people also call on car companies to fulfill more social responsibilities and introduce greener and more environmentally friendly products through various means such as innovative technology.

　　It can be seen that Suzuki’s car-making philosophy and long-standing efforts coincide with the general trend of today’s China. Especially for Changan Suzuki, which has raised "energy conservation and environmental protection" and built "low-energy-consuming and high-quality" cars to the height of its corporate mission, the weather, the location, and the people are all available. Good wind is waiting for Kunpeng to take advantage of!

Recently, a reader initiated a small survey on our exchange group – Huawei asked which of the two cars, the new M7 and the ideal L7, would you choose?

Here are the responses from readers in the group:

That’s right, all ask the world about the new M7. Correspondingly, the order of the new M7 broke through 50,000 units in 25 days.

With this new car orders surge, the greatest sense of crisis is ideal.

According to 36Kr, in the last week before the festival, Li Auto held a strategy meeting to discuss its development direction in the next 5-10 years. One significant adjustment was that it was ideal to replace the first strong opponent by BYD with Huawei.

Although Huawei has always insisted on not building cars, its influence in the car circle cannot be shaken, and asking the new M7 to "come back to life" in a short period of time is the best proof. So after Cyrus hitched a ride, Chery was also waiting for Huawei to fire its own new energy vehicle.

Not only ideal, other car companies are also beginning to pay attention to this new opponent. Huawei’s tentacles are getting longer and longer, who will be the next to be squeezed off the table?

What are you afraid of Huawei?

The success of the new M7 is based on the popularity of the masses.

The public opinion of the mountain and tsunami can be seen and touched, and these can be converted into real orders. It is reported that Huawei aims to ship 60 million – 70 million smartphones in 2024, double the annual shipment (30 million) in 2022.

With the appeal of Huawei mobile phones in the end point market, Huawei’s empowered Q models have also begun to reflect.

During the National Day holiday, the new M7 has a maximum of 7,000 units in a single day. Since its listing in mid-September, the cumulative number of units has exceeded 55,000.

This achievement also made Yu Chengdong sigh "it’s not easy". Of course, in terms of product strength, the new M7 also has enough confidence. The starting price of the new M 7.2498 million yuan is 40,000 cheaper than the old model.

Huawei has invested 500 million yuan in research and development, and has made upgrades to the chassis and performance, space design and layout, and most importantly, intelligent driving.

The intelligent driving and intelligent cockpit are the killer features of the new M7.

The new M7 is equipped with HUAWEI ADS 2.0 advanced intelligent driving system, and the most significant change is the addition of a lidar, which has the ability to assist driving in high-speed, urban, parking, and other scenarios.

HUAWEI ADS 2.0 is equipped with 27 sensors including 1 overhead lidar, 3 millimeter wave radars, 11 high definition visual perception cameras and 12 ultrasonic radars. It can realize NCA function based on BEV large model, road topology inference network and joint planning control without high definition map.

This is also Huawei’s greatest reliance. The urban smart driving pilot assistance (urban NCA) function will cover urban areas and expressways across the country in December this year.

The ideal AD Max 3.0 city NOA navigation assistance driving system has only been pushed to closed beta users since the second quarter of this year. It is expected to be pushed to more than 100 cities in China by the end of this year.

So from this round, Huawei is indeed far ahead, and even Li Xiang himself admits that their intelligent driving is half a year late.

And Huawei empowered the world, from birth to entry, as Huawei managing director, end point BG CEO, intelligent car solutions BU chairperson of Yu Chengdong, played a crucial role.

From "Yu big mouth" to "far ahead", Yu Chengdong can be said to be a "marketing wizard", but Lao Yu "although big mouth", but what goes around is technology.

The marketing focus was also technology. He was extremely good at packaging a certain technology in language, and then giving a review – far ahead.

Previously, Yu Chengdong said in an interview with the media that Huawei’s goal in entering the automotive industry is to be first, because no one will remember the second, and he once bluntly said that "the cattle I bragged about have basically been realized."

In this regard, Yu Chengdong is actually very similar to Li Xiang, the "king of Weibo", and he is a sharp-edged person in personality.

Therefore, Yu Chengdong was a person who understood both technology and marketing. Even as a new player, he could cut into the competitive Red Sea automobile market with a attitude of dimensional reduction.

How can the ideal be broken?

When a car company sells its cars better and better, and its competitors become more and more numerous, its original weaknesses will gradually surface. This is a good example of the reverse trend of the new M7.

The ideal obviously realizes this.

– His investment in intelligent driving has been slightly conservative and cautious.

36Kr reported that at this ideal autumn strategy meeting, intelligent driving became the core topic. Li Xiang reflected and concluded at the meeting that investment in intelligent driving should start half a year earlier, that is, from the middle of last year, we should go all out, rather than starting to increase efforts at the beginning of this year.

An important consensus was reached at the meeting, that is, "make up for the missed classes, and break the game by strengthening investment." After all, the ideal account still has 70 billion cash.

At the meeting, Wang Xing, Lu Qi and other shareholder bosses also said that "increase investment, and even sacrifice some efficiency" when talking about their attitude towards ideal smart driving.

Reviewing the time node of Ideal Smart Driving’s research and development, Ideal announced the start of high-precision maps in 2021, and only landed on high-speed NOA in December of the same year. In August 2022, Ideal officially delivered the Smart Driving 2.0 system on the L series.

Since then, the ideal of intelligent driving has been divided into two products: AD Max and AD Pro. AD Max 2.0 uses NVIDIA OrinX chip and Wesai car-grade lidar to deliver the first high-speed NOA product for visual fusion lidar; AD Pro 2.0 uses Horizon Journey 5 chip to deliver the first high-speed NOA product for pure visual perception.

Until September this year, Li Auto released the closed beta of urban NOA technology and commuter mode, and announced its city-opening plan, but it is worth noting that Li Auto’s city-opening plan is only limited to early bird users.

Under such a rhythm, it is not difficult to feel the actual landing ability of Li Auto’s intelligent driving function, which has a certain gap with friends such as XPeng Motors and Huawei.

Therefore, at this strategic meeting, the development of intelligent driving was also raised to an unprecedented level within the ideal.

First, the person in charge of the ideal internal perception and system was promoted to vice president respectively. On the third day after the National Day, Li Auto’s official account released more than 50 smart driving club recruitment positions.

Which covers the software algorithm, large model, vehicle hardware, testing, operation and other fields, intelligent driving algorithm engineer and a series of positions, most of the starting salary of about 30,000 yuan, large model and autonomous driving related positions, the highest monthly salary can reach 90,000 yuan.

At present, there are as many as 63 job openings for Ideal Smart Driving, covering visual perception algorithms, autonomous driving models, simulation platforms, map data engines, and other categories. The smart driving R & D team has also increased to 800 people.

All kinds of actions show that the weight of the smart driving business has been greatly increased within the ideal. Correspondingly, in the face of the current strong counterattack of the new M7 in the world, the ideal at this stage has decided to take advantage of its strengths and avoid its weaknesses, continue to strengthen the product longboard in the home market, and no longer compete with the new M7.

According to a report by 36Kr, the sales side has also changed its language, and does not take the initiative to mention the M7. If a car owner asks, they will say that an L6 model will be launched next year, which is the same price as the M7.

In addition to this, Li Auto’s product SOP plan has also been extended to 2027. During this period, Li Auto’s technology platform will experience an earth-shaking iteration. It is expected that by 2026, a new generation of technology platforms will be launched, with fully autonomous driving capabilities.

The two will fight

At the strategy meeting, many aspects of the ideal were planned, and the sea plan was also mentioned.

Ideally, going to sea will not be the ideal strategic focus for a relatively long period of time, and it may not be seriously considered until 2028. Before that, parallel exports will be the main focus.

In July this year, Li Xiang himself also sent a Weibo saying that Li Auto will not consider overseas markets before 2025, and will concentrate all resources to achieve the 2025 goal: to achieve the first sales volume of all luxury brands in the Chinese market, the annual delivery volume reaches 1.60 million vehicles, and to achieve revenue of 500 billion yuan.

The ideal is lofty, but it is indeed possible to achieve. Only 8 years after its establishment, the ideal has become the second most valuable car company in China after BYD. In 46 months, it has achieved the delivery of 500,000 vehicles.

How did Li Auto do it?

Li Xiang has publicly given the answer that growth is the core driving force of Li Auto, and every time he encounters a bottleneck, it is a time to frantically absorb growth. In his dictionary, growth is a closed loop composed of two parts, one is learning, the other is training, that is, practice.

Li Xiang himself is a very good learner and a reflective person, and the learning object is Huawei, which is also a competitor.

As early as June, Li Xiang released a small essay late at night, in which he reflected on the reason why the ideal ONE was discontinued early. Li Xiang admitted that it was because of the release of the original Q-World M7 that Huawei’s super capabilities directly caused the sales of the ideal ONE to collapse and stop production early, and the team was crippled.

In the case of failure, the ideal choice was to learn from Huawei. Li Xiang said that all the ideal management teams had purchased at least 10 Huawei public books to read.

Discovering that the painful problems encountered by Ideal in Product Research & Development, sales and service, supply manufacturing, organization and finance, etc., were solved by Huawei more than a decade ago, or even 20 years ago, which gave him a great shock.

And the ideal implementation of a talent rank system similar to Huawei’s, breaking down the ranks into more details, such as the original P9 sequence corresponding to more than 20 levels of the new rank, which can make "the promotion speed will be faster and have an incentive effect".

The same extended-range technology, similar product positioning and segmentation areas, make the world and the ideal destined to be entangled with each other. The old M7 in the world has impacted the ideal ONE, and now the new M7 has made the ideal feel the crisis again.

There will be a battle between the two, who will win? Another question is, who will you choose for the ideal L7 and the new M7?

Author | Cloud

"Besides NIO owners, who else would buy it?"

"Is it unreasonable for a brand that has just entered the mobile phone industry to sell for 6,899 yuan?"

"Is it meaningful to customize a mobile phone specifically for a car?"

As a car brand that continues to lose money and has not yet shown any signs of profitability, NIO’s mobile phone production is not news, but it has never been optimistic.

On September 21, after the official launch of NIO Phone, founder Li Bin was once again labeled as "not doing his job properly". He mentioned in an interview after the press conference that NIO’s mobile phone business team has as many as 500 people and invests 500 million yuan annually. The outside world’s skepticism about NIO’s business has reached its peak.

But NIO’s phone was robbed crazy by the owner. According to NIO co-founder and president Qin Lihong at the press conference,At present, the NIO mobile phone has been sold out without three-party channels, and the order is scheduled for December.

At least in the small circle of less than 400,000 NIO owners, the popularity of NIO Phone is not inferior to this year’s iPhone 15 series.

Obviously, making a mobile phone is another decision made by NIO after insisting on changing the battery and insisting on being a community. The outside world cannot understand it, and the car owner loves it.

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At the industry level, the "necessity" of car companies to make mobile phones has also been verified to a certain extent. Just before the Huawei conference that just topped the chart, Tan Benhong, chairperson and CEO of Avita Technology, also said on Weibo "spoiler" that Huawei and Avita jointly created Mate 60 Pro Avita Special Edition "is advancing rapidly".

Although Avita is a new car brand cooperated by Huawei, Ningde Times, and Changan Automobile, and "driver interconnection" is also Huawei’s strength, the trend of "making mobile phones for cars" has obviously been set off by NIO.

Zhang Junyi, a former managing partner of NIO Capital and a managing partner of Oliver Wyman, said:

"Li Bin’s work is good from a strategic perspective, but the matching of timing and funding is a matter of opinion, just like insisting on the power exchange model, the heavy operation of user companies, and the lack of investment in research and development. There are also many controversies, but the management of NIO still insists on doing it, and the user feedback is also very good."

What NIO and Li Bin do is often referred to as "business religion" – products and services are strongly bound, users are recruited with ideas, and users spontaneously expand.And is making a mobile phone a part of the realization of "doctrine" and the self-improvement of users, or is it a real and valuable enterprise decision?

The answer to this question lies in the hands of NIO’s owners.

NIO owner: You can buy it, it’s not too expensive

The biggest doubt about NIO’s mobile phones is that mobile phones are an industry where the annual shipments of mainstream brands are tens of millions, and the total number of NIO users is less than 400,000, of which 60% use iPhone – an ecological closed but complete product that is difficult to replace.

As a consultant in the new energy industry who owns Tesla, NIO, Ideal, Polaris, Volkswagen, and many other brands of electric vehicle products, and has worked in four car companies, Yiran was invited to participate in the NIO conference on September 21 and was one of the first contacts of NIO Phone.

At the same time, he is also one iPhone 60% of users, "For many users who already hold iPhone and Android, it may be easier to accept NIO phones, but I have only owned one phone for many years, and I am not willing to spend too much time managing the phone. So the process of NIO Phone becoming the second machine also needs to be adapted."

The reason why NIO’s NIO Phone is called the "Deluxe Edition Car Key" is because it enhances the experience unlike ordinary mobile phones, mainly focusing on the "UWB chip" and "SkyOS Tianshu" operating system standard on its new generation models.

Owners who use NIO Phone can unlock the vehicle more conveniently, stably and safely than other mobile phones, accurately locate the heating and ventilation massage control of each seat, and realize functions such as mobile phone doppelganger and application relay on the car. In addition, NIO also sets a separate vehicle control physical button for NIO Phone, which can call out the car control interface with one click.

Although most of the above features can be implemented by apps, using a NIO Phone is faster and smoother.

Although Yiran praised these features that NIO Phone can provide, he also made it clear that the biggest challenge for NIO to do mobile phone business lies in"Changing users’ past habits."…

For example, in actual use, the NIO App has not even solved the problem of dual end point login. If "dual users" log in to the brand account on the NIO Phone, the account of their original device will be offline, which is not friendly for users who have just started using dual phones.

For core community users who know NIO as well as Yiran, buying a NIO Phone is almost a "painless decision."

It can be seen in the NIO App that the user needs 4,900 yuan to make NIO’s intelligent assistant "NOMI" have a movable entity, another in-car AR product set "N-Box Enhanced Entertainment Host" is worth 4,600 yuan, and the "Moon Theme" kit of the "Blackened" Logo is priced at 4,500 yuan…

In the product series of this "high-end brand", the mobile phone priced at 6,499 yuan is a highly technical and cost-effective product.

A few years ago, when Luo Yonghao was still making mobile phones, he once expressed the opinion that "domestic mobile phones are all assembled except Huawei". Li Bin also said similar words at the press conference, but was pointed out by some users who paid attention to the "machine circle". It is also an indisputable fact that the vast majority of mobile phone brands follow the R & D rhythm of core component manufacturers such as Qualcomm and MediaTek to release products.

Zhang Junyi said that most mobile phone companies do not control the whole process by themselves, but the expectations of NIO users for NIO Phone are a "NIO phone", not a "NIO joint Android phone", although the first generation of mobile phones may not be sound and complete, but also reflects some of Li Bin’s ideas in user experience and technological innovation.

As a "super atypical NIO owner" – due to frequent business trips, the annual driving mileage of NIO is only more than 100 kilometers. Zhang Junyi has a stronger sense of the owner’s rights and ecological experience provided by NIO. "I believe that many people will choose NIO Phone based on ecology." Similarly, when Huawei and Porsche designed a joint name, many users who purchased related products were not Porsche owners, but they were also inspired by brand power to place orders.

In his opinion, as a portable social tool, the current pricing of NIO Phone is not "thrilling", and the mobile phone can also be used as a wearable device – such as the bracelet mentioned by management at the press conference, and the central existence of AR glasses that have been "in the car", "this is an ecosystem".

Due to the high-end brand positioning, many of NIO’s core users, like Yiran and Zhang Junyi, see things more from an "ecological" perspective and are less sensitive to price. Therefore, they have a smoother acceptance of NIO Phone.

But for the "silent majority" and some "swing users", "wait and see" is normal. Holding a Huawei Mate 40 Pro, the big reason (pseudonym) for the NIO brand has always maintained a "distant" relationship:

Does not care about the brand conference, the information update mainly from the owner group Fellow (service specialist), but recognized the service value of NIO, two years ago purchased the most top NIO models – plus "worry-free service" and "worry-free insurance" NIO ES8, priced at more than 600,000 yuan, when his other option is not yet domestic BMW X5, priced at about 700,000 yuan.

Da Zai is a representative of another type of car owner of NIO. They are "early adopter pioneer users" in second-tier cities, but they are not as strongly bound to the brand as NIO core users and are keen to recommend NIO to people around them. One of his friends was recommended by him to buy the NIO ES6, but in the end, because he was not used to the tram, he was persuaded to return to the oil car by battery life anxiety. Da Zai said:

"I feel okay with the car, the power change is very good, and I’m not worried about NIO going out of business, but I won’t recommend it to my friends again. As for the phone, I’ll consider it."

NIO is also "performance maximization through business collaboration", will Li Bin become the next Jia Yueting?

When it comes to NIO’s mobile phone layout, Zhang Junyi and Yiran both mentioned "ecology" and "security".

At present, there are three models of "Driver Connect".

One is the "Huawei Smart Choice" model:

Huawei does not directly build cars, but enters the "light asset" in charge of car design, research and development, and manages production to a certain extent. The Huawei Wenjie brand is a product of this model. The Wenjie model directly adopts the "Hongmeng" car machine, which can be highly interconnected with Huawei mobile phones. Avita, which belongs to the "HI (Huawei Inside) model", can also obtain similar capabilities and will launch a customized version of the mobile phone.

The second is the "Geely-Star Meizu" mode:

Geely Group through the acquisition of Meizu brand, using its mobile phone research and development capabilities to upgrade the car machine to empower, according to user and media feedback, the former car machine system has been greatly improved after Meizu intervention, Meizu mobile phone and Geely’s Lynk and Krypton brand interaction, has also approached the level of Huawei Hongmeng system.

The third is the "Driver in One" mode pioneered by NIO:

The mobile phone is completely led by the car OEM, and the brand is also consistent, so that the mobile phone can be customized to meet the needs of the intelligent car. It is foreseeable that if Xiaomi succeeds in building a car, MIUI will also realize the deep interaction between the car and the mobile phone. As the author of "Musk the Martian", Yiran said that Tesla is also likely to promote its own mobile phone business. At that time, Musk will further open up the content platform (X), portable smart end point and smart car end point, as well as the software ecosystem of Unicom.

But before these players who have landed or "seem reliable", LeTV was the first to come up with a "performance maximization through business collaboration" plan, and at the same time promote various smart end points and car manufacturing businesses. Therefore, after NIO’s decision to make mobile phones came out, there have been voices linking Li Bin with Jia Yueting, who has never returned to China.

But Li Bin himself obviously does not agree with such a judgment. After the press conference, he not only mentioned that the threshold for mobile phones is "not that high", but also regarded mobile phones as an easier business than cars. In short, NIO’s mobile phone is "high and low".

According to Yiran, NIO has discussed cooperation with some mainstream mobile phone manufacturers. But both sides have very important considerations for user experience, data security and channel interests, and it is difficult to coordinate. In the end, NIO decided to do it himself.

Specifically, at the executive level, NIO recruited Meitu Mobile Phone President Yin Shuijun and a group of executives under his command, and established a mobile phone team of about 500 people, investing 500 million yuan annually to share R & D resources with the car and machine.

In his opinion, the higher the brand positioning, the more stringent the user’s requirements for data security and user privacy will be, but a smooth experience requires data to get through, so NIO must be the safest to do it by itself."Of course, NIO’s mobile phone user scale is only a few tens of thousands of people, this business is destined to lose money, equal to the user experience blood transfusion."

Zhang Junyi, who had in-depth communication with Li Bin in the early days of NIO’s startup, mentioned that even though there are not many users of the brand at present, Li Bin, as an entrepreneur who studied sociology, "has an ideal social practice" – he hopes to use good service to attract customers, so that existing customers can influence and attract new customers. "This is the original intention of NIO that has not changed. They are dedicated to doing good for users, impressing users with sincerity and care, and forming a positive energy community."

It is worth mentioning that, despite the extensive discussion on the NIO Phone, the press conference on September 21 was not dedicated to this "water testing" product, but a conference that comprehensively introduced the research results of NIO technology and was named "NIO IN".

Hoping to promote the inherent and R & D strength of the NIO brand to users, NIO’s self-developed lidar main control chip "Yang Jian" was also launched, which is another product of NIO’s "From 0 to 1".

It is understood that there are many voices inside and outside NIO suggesting that brands should communicate and tell stories at the technical level to "justify" the high R & D expenses in the financial report – they are spent on self-developed motors, batteries, chips and many other core components. If successful, it will build a deeper moat for the brand and help NIO cope with the "knockout" of the new energy market in the next decade.

Conclusion: After mobile phones, car companies have to sell cars

NIO is the target of many new car brands.

Geely’s polar krypton brand almost replicates NIO in marketing and user operation, and also uses a lot of NIO talents; other brands cannot avoid NIO’s methodology when doing community and service; China’s power exchange system, starting from NIO, currently SAIC, BYD and other large groups are also trying to join.

But for the time being, no car company will fully apply the "NIO solution", and the reason is also very simple:

As an independent car company, it has been in business for ten years and has sold nearly 400,000 cars, but there is no sign of profitability, and there are often "religious brand communication" that "I don’t understand it outside the circle, but I love it inside the circle". Public opinion is polarized.

Compared with the ideal, NIO’s sales are climbing too slowly. The "throne" that used to be the "highest-end new energy brand" is almost untenable after the launch of BYD’s "Look Up" brand. The service system that once made NIO proud has also deteriorated in the process of further user growth.

Li Bin mentioned several times before and after the press conference that although business expansion is within control, NIO’s organizational and management capabilities do have shortcomings that need to be filled.

A NIO internal staff responsible for technology-related work said that for the mobile phone business, he held a "unclear and uncertain" state, and he was noncommittal about Li Bin’s decision to invest heavily in mobile phones because it was too far from his work.

He Xiaopeng once asked someone to give Li Bin a message, advising him to invest cautiously and spend cautiously. The former "learned from the pain" after the pricing turmoil of G9, revolutionized the organizational structure, reduced the price of the product, and the sales volume recovered immediately. Only then did the advantages of intelligent driving technology that had been heavily invested in really begin to take effect.

However, people who are familiar with Li Bin and care about NIO often highly appreciate the founder’s strategic vision, which is in sharp contrast to the lack of understanding from the outside world and the unattractive figures on the financial report.

Perhaps, the distance from strategy to tactics, from thinking to landing, is the distance between the vision of the NIO brand and the reality of making money back. The NIO Phone will not crush NIO, but it will not make NIO "one step to the sky."

Qin Lihong once said that NIO’s current heavy investment is "paying tuition fees", but in China, "getting grades" is sometimes more important than "having a process". In addition to "ecology", another consensus between Yiran and Zhang Junyi is:

Selling more cars is the most important thing for NIO.

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　　On November 6th, 2023, the selection of "China Heart" 2023 Top Ten Engines and Hybrid Systems officially came to an end. Dongfeng Motor’s Mach-electric hybrid DH-i hybrid technology successfully won the "China Heart" 2023 Top Ten Engines and Hybrid Systems Award for its "super fuel-saving, super power, super quiet and super smoothness" in full speed range and all scenes. As the world’s first hybrid system integrating "power shunt+multi-gear series-parallel connection", Mach-electric hybrid DH-i technology integrates the characteristics of multi-gear series-parallel connection with good power economy and smooth power shunt, achieving a double breakthrough in performance and energy saving.

　　The "China Heart" Top Ten Engines of the Year, sponsored by Automobile and Sports magazine, ranks with "Ward Top Ten Engines" and "International Engine of the Year" as the top three engines in the world, and its authority and gold content in the industry are obvious to all. As a representative work of self-owned brand hybrid technology, Mach electric hybrid DH-i hybrid system technology won the "China Heart" Top Ten Engine and Hybrid System Award, which proved that China’s own brand has been ahead of the joint venture brand in the field of hybrid technology.

　　The strength is superior and the glory is added. The debut of Mach Power is the peak.

　　Mach-electric hybrid DH-i technology was born in Mach Power, an independent passenger car power brand owned by Dongfeng Motor, including Mach G, Mach MHD and Mach E, covering four major fields: oil power, hybrid power, electric power and hydrogen power. Since the official debut of the "Dongfeng Motor Brand Spring Festival" conference in 2021, Mach Power has successively won three top ten engines and hybrid systems of "China Heart", two special awards from the jury of CCTV Automobile Fengyun Festival, People’s Network "People’s Ingenuity" award and many other industry awards. The dazzling honor comes from extraordinary strength. Mach Power has been recognized by the industry for many years, and it is inseparable from strong technical reserves and profound research and development skills. This award-winning Mach-electric hybrid DH-i hybrid system is the third generation Mach-MHD hybrid system, and its performance parameters are ahead of the industry.

　　Mach-electric hybrid DH-i is the world’s first hybrid system integrating "power split+multi-gear series-parallel connection", which integrates the characteristics of multi-gear series-parallel connection, good power economy and good power split smoothness, and can achieve super fuel-saving, super power, super quiet and super smoothness in the full-speed scene of the whole vehicle. The hybrid system consists of a new Mach 1.5T hybrid special engine and Mach 4HD series hybrid electric drive. The thermal efficiency of the Mach 1.5T hybrid special engine is as high as 45.18%. It was certified by China Automotive Research Institute in early 2023, and the record has not been broken so far. The maximum power of the engine reaches 118kW and the maximum torque is 240Nm. Mach 4HD series hybrid electric drive has the most gears in the industry, 7 energy management modes and 26 working modes. Based on the self-developed intelligent control system, through continuous optimization and calibration practice on the whole vehicle, taking the optimal comprehensive efficiency as the core and combining with other performance requirements, the optimal mode and operating point suitable for each scene are intelligently selected. Under comprehensive working conditions, more than 95% working points of the engine are running in the high-efficiency range of the engine with thermal efficiency greater than 40%, thus improving the efficiency of the whole hybrid system and making the whole vehicle fuel-efficient, safe, smooth and powerful in the full-speed scene.

　　Hard core strength does not believe in the limit, and dongfeng fengshen Haohan PHEV is amazing.

　　There are two versions of Mach-electric hybrid DH-i, HEV and PHEV, among which the PHEV version, which participated in the "China Heart" Top Ten Engine Selection, has a maximum power of 265kW and a comprehensive maximum torque of 615 N m. Based on the 4-speed parallel connection/dual-mode power split, the PHEV version significantly improves the output torque of the wheel end from 0 to 90 km/h, with the peak torque reaching 5200Nm, and the hybrid mode accelerates to 6s level, and the climbing and overtaking abilities are significantly improved.

　　Thanks to the strength of Mach electric hybrid DH-i hybrid system, dongfeng fengshen Haohan PHEV has achieved the ultimate experience of power loss and fuel consumption as low as 3.8L/100km, comprehensive cruising range of 1,350 km, 0-100km acceleration in 6s and zero frustration in gear shifting, which fully embodies the brand connotation of Mach Power "extremely fast, extremely economical, extremely quiet and extremely demanding".

　　Driven by the strategy of "peak carbon dioxide emissions, Carbon Neutralization", the penetration rate of new energy in China automobile market continues to rise, and hybrid technology, as a new energy technology route that can not only give consideration to cruising range, but also improve energy efficiency, is increasingly welcomed by consumers in the market. Dongfeng Mach hybrid DH-i, with its strong strength and excellent technical indicators, has set a new benchmark for China’s own brand hybrid technology. With the blessing of industry-leading technology, Dongfeng will also bring more powerful, energy-saving, safer and more comfortable new energy products to consumers, and walk out of the road of new energy belonging to China’s own brand.

China children’s programming market has huge room for growth in the future.

Children’s programming education is to cultivate students’ computational thinking and innovative problem-solving ability through programming game enlightenment, visual graphic programming and other courses. For example, in the process of making a small animation, students split tasks, drag modules and control the progress themselves, so as to understand the concepts of "parallelism", "event handling" and "goal realization". It is mainly aimed at teenagers aged 3-18.

In 2014-2019, there were frequent policies related to children’s programming education in China, and the policy support continued to increase. At present, the teaching scenes of children’s programming education in China are mainly divided into three categories. At present, children’s programming education enterprises take the B-end as the main style, supplemented by the C-end. By the end of February, 2020, there were 7,110 children’s programming companies in China, with Guangdong Children’s Programming Company leading the country, and the top 10 children’s programming education institutions were headquartered in Shenzhen, Beijing and Hangzhou. In 2018, the corresponding age population of children’s programming industry in China is about 236 million. In 2019, it was about 237 million people. China’s children’s programming market has huge room for growth in the future.

1. The development of children’s programming education in China has attracted much attention.

In 2014-2019, China’s children’s programming policies were released one after another. The country has realized the importance of education, and issued many related policies to encourage and support the continuous development of programming education and information education, and promote the popularization and deepening process of programming education at the national basic education level. The policy covers key provinces and cities such as Zhejiang, Shandong, Jiangsu, Tianjin and Chongqing.

2. Distribution of teaching scenes of children’s programming education in China.

The teaching scenes of children’s programming course are divided into three categories: non-public educational institutions, public educational institutions and families. By investigating the enterprises in the industry and comparing the landing degree in three scenarios, it is concluded that the current children’s programming education enterprises mainly adopt B-end, supplemented by C-end.

3. The headquarters of the top 10 children’s programming education institutions in China are concentrated in Shenzhen, Beijing and Hangzhou.

The children’s programming education industry in China has risen rapidly in recent years. With the blessing of multiple factors such as policy support and market maturity, children’s programming institutions have ushered in their own enthusiasm in the cold winter of capital. According to the data of Internet Weekly, the top 10 children’s programming education institutions in China are ranked as follows:

4. The number of children’s programming companies in Guangdong Province leads the whole country.

China’s children’s programming is still small in scale and relatively scattered in institutions, mainly distributed in first-tier cities such as Beishangguangshen and Shenzhen, and offline institutions are also mainly concentrated in first-and second-tier cities.

By the end of February, 2020, there were 438 children’s programming companies in China. In 2019, there were 7110 children’s programming companies in China. By the end of February 2020, domestic children’s programming companies were mainly located in Guangdong, Jiangsu, Shandong and Zhejiang, with 11,770, 3,529, 2,265 and 2,044 children’s programming companies respectively.

5. The overall corresponding age population of children’s programming industry in China is increasing year by year, and it is about 237 million in 2019.

The minimum age of children’s programming students in China is about 3 years old. At this stage, children’s cognitive and understanding abilities have reached a certain level and can begin to participate in such training. The oldest participants are 18-19 years old, that is, senior three students, and the population covered by the training generally coincides with the student group corresponding to K12 education. Therefore, Forward-looking Industry Research Institute adds up the number of students in kindergartens, primary schools, junior high schools and senior high schools in the national statistical bulletin on the development of education published by the Ministry of Education every year, and estimates the population aged 3-18 in China. From 2014 to 2018, the population aged 3-18 in China showed a slow growth trend. In 2018, the corresponding age population of children’s programming industry in China was about 236 million. In 2019, it was about 237 million people.

For the above data and analysis, please refer to Forward-looking Industry Research Institute, which provides solutions for industry, industry planning, industry declaration, and industry.