1905 movie network news Since its release, the film has won 136 million box office performance in the first weekend, refreshing the director Diao Yinan’s personal box office record. On December 9, the film once again won 14 million box office, and continued to gain good reputation. The film roadshow also ushered in the last stop, starring Hu Ge airborne in Zhengzhou and surprised the local audience.

14 million box office on working days, with a strong reputation and praise "Treasure Crew"

On December 9th, directed by Diao Yinan, starring Hu Ge and Gui Lunmei, Liao Fan and Wan Qian starred in the movie "The Wild Goose Lake" starring Qidao, the cumulative box office has exceeded 150 million, and the first weekend alone has refreshed the director Diao Yinan’s Berlin Golden Bear Award box office record, and also successfully created the mainland box office record of the Chinese film shortlisted for the main competition unit of the Cannes International Film Festival, becoming a domestic film with a double harvest of word-of-mouth in the same period.

It is reported that the movie "The Wild Goose Lake" took 155 days to shoot, with 82 locations in Wuhan. 370 staff and 3,200 actors contributed 1,307 shots. Behind each amazing number is the absolute implementation of strict standards by all the crew. It is even called "Virgo crew" by Wan Qian, one of the starring actors: Hu Ge exhausted his strength for a shot that repeatedly rolled into the quagmire. Gui Lun magnesium suffered deep second-degree burns and still insisted on shooting. The Wuxing actor was accidentally injured and did not want to affect the shooting effect. The workers carefully put away the equipment after each shooting. The netizens were deeply moved and said: "What a treasure is this crew! The actors are struggling in the weather with a body temperature of more than 50 degrees. All the staff are attentive. I am sorry for the crew’s intentions if they don’t brush it again!"

Hu Ge made an appearance at the roadshow terminal in Zhengzhou, breaking himself and presenting the role interpretation

A few days ago, the film came to Zhengzhou, which was warmly welcomed and loved by the local audience, and also drew a successful end to the film roadshow. Some audience members said excitedly: "I think this film is very good. I am very grateful to Hu Ge for breaking himself and presenting Zhou Zenong."

Hu Ge also responded sincerely: "There are definitely challenges and pressures, I rarely try the big screen, and then there are such excellent teams, producers and directors, and such excellent actors to work together. Whether it is from the performance or from the past experience, it is a new beginning for me. But I feel that I am almost 40 years old. We also talked about it a few days ago, called unbreakable. I think everyone still needs to have some challenges and breakthroughs in themselves, otherwise we will never know where our potential is."

Talking about the glimmer of light on the top of the mountain that Zhou Zenong and Liu Aiai saw in the film, Hu Ge also shared his understanding with the audience: "This light is two interpretations. One is that Zhou Zenong also has a human brilliance. Although he hides in the night most of the time, we can still see his warmth when his life is approaching the end. Another light is hope. It is the 300,000 bounty he exchanged for his life and the hope for his family’s future life. This is the light I hope you can see and feel in this movie, in addition to the neon lights that you see and the lights on the mountains in the distance."

As part of the film’s New Year’s ceremony, Hu Ge and the audience also followed the roadshow convention and tacitly taught the Henan version of the line "Big brother, borrow a fire". The "Borrowing Fire" tour is dotted, running through Guangzhou, Shenzhen, Chengdu, Zhengzhou and other cities, placing the good wishes of the creators and fans, and connecting a warm gathering at the end of the year that belongs to "The Wild Goose Lake".

　　In recent years, with the continuous emergence of new business models and new occupations, new problems of labor disputes have also emerged… Recently, eight departments including the Jiangsu Provincial Department of Human Resources and Social Security issued the "Opinions on Safeguarding the Labor Security Rights and Interests of Workers in New Employment Forms" and announced it to the public on December 18. The opinion focuses on the shortcomings of the problems faced by the protection of the rights and interests of workers in new employment forms, and protects the labor security rights and interests of workers in new employment forms such as online delivery staff, online car drivers, truck drivers, and Internet marketers through detailed measures.

　　What are the highlights of the "Opinions" and what benefits will they bring to workers in new business models? The reporter of the Yangzi Evening News Ziniu interviewed labor law experts and asked them to interpret these issues.

　　Yangzi Evening News/Ziniu News reporter, Wan Chengyuan

　　Highlight 1: Clarifying the standards for incomplete labor relations

　　Xu Xudong, a member of the Labor and Social Security Law Professional Committee of Nanjing Lawyers Association and a lawyer of Jiangsu Yicheng Law Firm, participated in the expert demonstration of the "Opinions" as an expert representative. Xu Xudong told reporters that the "Opinions" made it clear that there is strong autonomy in work arrangement among workers in new business formats. For such workers whose online work is subject to platform rules management or algorithm constraints and who obtain labor compensation, enterprises should negotiate with them to enter into a written employment agreement and reasonably determine the rights and obligations of both parties. Although the employment agreement is different from the employment contract that employers and workers need to enter into under the usual labor relationship, the purpose is the same.

　　For such workers who rely on the information and scenarios provided by platform enterprises to independently conduct business activities, obtain operating income, and be responsible for their own profits and losses, the rights and obligations of both parties shall be adjusted in accordance with civil law.

　　He believes that this classification in the "Opinions" will have an important impact on the types of rights, rights protection, and rights protection paths of workers in new business models.

　　◆ Highlight 2

　　Make it clear that the platform is responsible for the payment of wages

　　In terms of wage quota standards, the "Opinions" require that the hourly labor quota of laborers be reasonably determined by the piece-rate wage system to ensure that 90% of the new business workers in the same position can complete it within the agreed time. In terms of wage payment cycle, it is stipulated that it can be determined by hour, day, week and month, but the longest shall not exceed one month. In terms of overtime compensation, the "Opinions" stipulate that those who work on statutory holidays shall be paid wages higher than normal working hours.

　　Xu Xudong believes that this leaves room for enterprises to negotiate with workers on specific standards, which is different from the usual labor relationship where workers extend their working hours, work overtime on rest days, and work overtime on statutory holidays at least 150%, 200%, and 300% of their wages, respectively. The "Opinions" make it clear that platform enterprises should take overall responsibility for the payment of wages to workers in new formats and supervise the timely and full payment of wages and compensation by enterprises that adopt cooperative employment methods with them, which adds an insurance to the wage protection of workers with incomplete labor relations.

　　◆ Highlight 3

　　Safeguarding worker health and public safety

　　The "Opinions" stipulate that for online car-hailing drivers, online delivery personnel, takeaway food delivery personnel, and online transportation drivers in the same city, who work continuously for more than four hours, enterprises should establish mandatory rest rules and no more orders will be dispatched within 20 minutes.

　　Enterprises should ensure that workers in new business models enjoy a reasonable amount of continuous rest every working day through technical means.

　　Xu Xudong believes that this regulation responds to the strong social response, and by improving the platform order distribution mechanism and the new business model worker rest system, it will effectively protect the physical and mental health and public safety of such workers.

　　◆ Highlight 4

　　Protection against occupational injuries

　　According to the "Opinions", when enterprises recruit laborers with incomplete labor relations, they should guide and organize them to participate in the basic old-age pension for employees of local enterprises, basic medical insurance for employees, or participate in the basic old-age insurance for urban and rural residents and basic medical insurance for urban and rural residents as required.

　　Xu Xudong said that in the absence of coverage by work-related injury insurance, the pilot provides a safeguard for occupational injuries that workers with incomplete labor relations may suffer.

　　◆ Highlight 5

　　The content and means of rights relief are clarified

　　The "Opinions" stipulate that the labor security supervision organs shall promptly accept and handle complaints and reports on wages and compensation between laborers in new forms of incomplete labor relations and enterprises. Courts and arbitration institutions shall accept and handle disputes between such laborers and enterprises regarding wages and compensation, and should participate in compensation for occupational injuries in accordance with this opinion and the employment agreement between the two parties. Xu Xudong said that according to the provisions, labor inspection, labor arbitration and people’s courts will handle corresponding labor violations or disputes in accordance with their respective powers.

　　Xu Xudong said that at present, the "Opinions" have not yet dealt with the specific provisions of incomplete labor relations workers in terms of economic compensation or compensation for the termination of employment contracts, paid annual leave, etc., pending the introduction of subsequent legislation or policies.

On August 27th, Chery’s high-end brand Starway, with the theme of "Exploring the Future", presented the new M3X Mars Architecture 2.0 and AtlantiX, the first pioneer mass production concept car of this architecture, at Chengdu Auto Show.

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Huang Zhaogen, assistant general manager of Chery Automobile Co., Ltd. and general manager of Xingtu Marketing Center, and Hong Gaoming, assistant general manager of Chery Automobile Co., Ltd. unveiled AtlantiX.

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Fan Xing, deputy general manager of Xingtu Marketing Center, announced M38T Chinese name.

AtlantiX, the mass production concept car of the new flagship SUV Starway M38T in the 2.0 era. While relying on the new M3X Mars Architecture 2.0 to give M38T powerful products, Starway officially announced its Chinese name-"Eta Ursae Majoris" at this auto show.

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Hong Gaoming, Assistant General Manager of Chery Automobile Co., Ltd. introduced the technological highlights of M3X Mars Architecture 2.0.

Hong Gaoming, assistant general manager of Chery Automobile Co., Ltd. said at the press conference: "M3X Mars Architecture 2.0 integrates Chery’s global superior strategic resources, and is developed and manufactured according to luxury car standards. It is an advanced architecture representing the flagship value and forward-looking technology of Starway products, and it is also a technical carrier that drives Starway to the era of intelligence and hybrid electricity, laying a solid technical cornerstone for the global upward development of Starway brand 2.0 era."

??M3X Mars Architecture 2.0 is released, which will help the future products to be advanced in an all-round way.

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M3X, M means Mars, representing the spirit of continuous exploration of Starway brand, 3 representing the three core technical skills of Starway flexible hardware platform, intelligent network architecture and powertrain, and X representing infinite possibilities. This platform will generate more models to meet the needs of different customers. Since the release of M3X Mars architecture at the Beijing Auto Show in 2020, it has continuously empowered Starway products to release high-quality, high-quality and high-value kinetic energy.

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The newly released M3X Mars Architecture 2.0, on the basis of continuing the "three highs" advantages, has achieved six scientific and technological improvements in the four dimensions of safety, comfort, power and intelligence, which will help Xingtu to build better products and play a vital role in improving the future product layout. The architecture can realize the product matrix covering the A+ and B-class SUV/ car /MPV markets, covering the power forms such as PHEV/ICE/REEV, etc.

At this stage, M3X Mars Architecture 2.0 will produce 2.0TGDI+8AT, 2.0TGDI+7DCT and PHEV power systems, in which the maximum torque of 2.0TGDI is 400 N m, the thermal efficiency is more than 43%, the torque of 8AT is more than 400 N m, the power of 3DHT is more than 165kW, and the wheel torque is more than 4000 N·m, which is free according to the needs of the vehicle type. It also provides seven modes of all-terrain four-wheel drive system to achieve leading handling performance.

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The first body-in-white of Xingtu Eta Ursae Majoris Qingdao Super Factory.

Based on M3X Mars Architecture 2.0, the new cage-type energy-absorbing body technology will be adopted, which can meet the global N-CAP five-star standard in collision safety. Up to 85% of the whole vehicle is covered with high-strength steel, and 1,500Mpa ultra-high-strength thermoformed steel is used in key parts such as B-pillar, and the unique design patent of "double energy-absorbing box and double force-transmitting" path can better absorb and distribute the impact and energy generated by collision, meeting the stringent 25% small offset collision test standard.

Thanks to the independent development capability of the complete electrical architecture, M3X Mars Architecture 2.0 will bring a refreshing experience to smart cars. EEA4.0 advanced electronic and electrical architecture supported by Gigabit Ethernet, OTA and Autosar. It can easily meet the continuous upgrading needs of new energy, intelligent driving and intelligent cockpit. In addition to the typical NOP intelligent navigation driving assistance, ALC intelligent automatic lane change, AVP autonomous parking service and other high-heat functions, it also includes 21 ADAS basic functions and 11 high-order intelligent driving assistance functions.

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Eta Ursae Majoris mass production concept car AtlantiX

In terms of comfort, the M3X Mars architecture 2.0 will enjoy like a "magnetic levitation" through chassis CDC adaptive suspension, double hydraulic suspension and Queen’s car system. With the support of Qualcomm 8155 chip, the iterative Lion Lion Zhiyun system will bring a "four haves" intelligent cockpit with value, wisdom, emotion and temperature, and can always maintain the leading technology and comfortable experience through the continuous upgrade of OTA.

??Bring "Mars" to "Eta Ursae Majoris" and truly realize products empowered by technology.

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Eta Ursae Majoris real car map

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Eta Ursae Majoris mass production concept car AtlantiX

Starway Eta Ursae Majoris makes full use of smooth arc curves and full and tense curved surfaces to create a product perception of "luxury, technology, vitality and fashion". Among them, the design of "light language" will also become an important feature of the future starway family, expanding the traditional "point" and "source" to the streamer "beam" and the colorful "matrix". The X-type starship-type solar energy matrix daytime running light echoes with the through-type rear taillight belt of the Milky Way, giving drivers and passengers a sense of future and luxury while fully demonstrating the trendy, intelligent and energetic brought by science and technology.

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Eta Ursae Majoris mass production concept car AtlantiX

Welcome to Weifang Special Promotion Channel in car home! What we are going to introduce to you today is the preferential activities. At present, this luxury SUV is being promoted at a reduced price in Weifang, with a maximum discount of 179,900 yuan! The minimum starting price is 467,000 yuan. If you are interested in this model, don’t miss this rare opportunity to buy a car. Please click "Check the car price" in the quotation form to get a higher discount.

Volvo XC90 is a highly recognizable luxury SUV, with stylish design and simple and exquisite overall style. The design of the front face adopts the iconic Volvo family design language, and the hexagonal air intake grille and chrome-plated decorative strips are very unique, creating a strong visual impact. The body lines are smooth and concise, which highlights the sense of luxury and sports. The chrome-plated decorative strips on the side of the car body and the design of double waistlines make the car body more dynamic and slender. Generally speaking, the design of Volvo XC90 is full of power, luxury and sports, which perfectly shows the design style of Swedish automobile manufacturers.

Volvo XC90 is a luxury SUV with a body length, width and height of 4953*1958*1778mm and a wheelbase of 2984mm, respectively. The body lines are smooth, and the side design is simple and atmospheric, showing an elegant and steady temperament. Tyre size is 275/45 R20 in both front and rear, and the rim style is exquisite, adding a sense of fashion to the vehicle. At the same time, the specific parameters of the front and rear wheel tracks of the car are not yet visible.

The interior design of Volvo XC90 is simple and luxurious, and it is made of a lot of genuine leather, so it feels soft and comfortable. The steering wheel is wrapped in leather, and the position can be manually adjusted up and down and back and forth, so drivers can easily find the driving posture that suits them best. The 9-inch central control screen provides intuitive and easy-to-use multimedia system, navigation, telephone and air conditioning control functions, and supports voice recognition control system, so that drivers can concentrate more on driving. The front and rear seats are made of leather, and the front and rear seats can be adjusted back and forth, backrest adjustment, height adjustment and lumbar support. The front seats also have heating function. The rear seats are laid down in proportion, and the space can be flexibly adjusted as needed. At the same time, the front and rear rows are equipped with USB and Type-C interfaces to meet the charging needs of passengers in the car.

The Volvo XC90 is equipped with a 2.0T 250 HP L4 engine with a maximum power of 184 kW and a maximum torque of 350 N m.. This engine is matched with an 8-speed automatic transmission to provide a smooth driving experience and excellent acceleration performance. No matter on urban roads or highways, XC90 can provide enough power to make drivers feel the ultimate driving pleasure. In addition, the engine also has the characteristics of high efficiency and energy saving, saving fuel costs for users.

In the eyes of car home car owners, the design of Volvo XC90 is very atmospheric and highly recognizable. Although it doesn’t like its rear design very much, it is acceptable. The owner also mentioned the design of hidden chrome-plated double exhaust pipes, indicating that it cannot be forced. However, for a luxury SUV, design is not the only important factor. Volvo XC90 also has excellent performance in interior, safety performance and driving experience. For example, it is equipped with advanced safety systems, such as City Safety automatic emergency braking, 360-degree panoramic camera and blind spot monitoring, etc., to provide all-round protection for drivers and passengers. In addition, it also adopts luxurious materials and humanized design, such as advanced leather seats, Bowers & Wilkins sound system and rear entertainment system, which brings comfortable driving experience to drivers and passengers. Therefore, although the design may not be perfect, the Volvo XC90 is still an excellent luxury SUV, which is worth considering.

On April 25th, the Beijing Auto Show was reopened after several years. The localization of auto software and AI-led autonomous driving technology has become the focus of multinational auto manufacturers and supply chain enterprises.

Huawei’s Gankun smart car solution debuted at the Beijing Auto Show for the first time, attracting executives from many multinational auto manufacturers to visit. According to sources, Huawei is expected to authorize advanced assisted driving (ADAS) solutions to multinational car companies to land in China, and the specific cooperation mode is still under discussion.

On the other hand, due to the rapid iterative demand of China electric vehicle manufacturers for autonomous driving technology and the trend of going out to sea, European and American automobile suppliers are also aiming at autonomous drivingartificial intelligenceBusiness opportunities generated by technology in the automotive field.

Autopilot has become a key function to boost sales.

Although the price war of electric vehicles has intensified, with China consumers increasingly seeking high-tech functions when choosing cars, domestic automobile manufacturers have promised to invest heavily in technological innovation. AI technology, including autonomous driving, is also the focus of future competition among China automobile manufacturers.

China, a global automotive technology supplier, and Yang Xiaoming, president of Asia-Pacific region, told the First Financial Reporter on the eve of the Beijing Auto Show: "The iteration speed of products in China’s automotive market is far ahead of other regions in the world, especially in electrification and intelligence, such as advanced driver assistance."

Stephen Dyer, the co-head of research institute Ai Ruibo in Greater China and the head of automobile consulting business in Asia, told the China Business News after watching the Beijing Auto Show: "Obviously, many China automakers regard advanced assisted driving technology as a key function to boost sales."

Dai Jiahui pointed out that Ai Ruibo’s recent global electric vehicle survey confirmed that China consumers really care about these functions. "China Automobile Factory is unique in that it can deploy a wider range of ADAS functions at a lower cost than foreign brands."

withXPENG MotorsFor example, He Xiaopeng, the founder and CEO of the company, said that from next month, its software and upgrade will enter an "accelerated cycle", and he also hoped that the application scope of its software platform could be extended to other Asian countries and Europe.

Earlier this year, it has indicated that it plans to recruit 4,000 employees this year and invest 3.5 billion yuan in areas such as autonomous driving.

Last month, Xpeng Motors said that it was upgrading its driver assistance software, and planned to provide all autopilot functions to drivers all over China in 2024. XNGP advanced driver assistance system in Xpeng Motors andXiaomi automobileNOA is related toTeslaThe fully automatic driving technology FSD is similar.

The German Volkswagen Group holds nearly 5% of the shares in Xpeng Motors. Volkswagen is also cooperating with Xpeng Motors to develop a new intelligent electric vehicle architecture, so as to produce new electric vehicles with more economic benefits.

Lei Jun, the founder of Xiaomi, also recently proposed that the goal of Xiaomi’s intelligent driving is to become the first echelon in 2024. He said that Xiaomi SU7 series models will all support NOA and parking service functions of the advanced assisted driving system on the expressway, and the city NOA is planned to be opened nationwide in August.

Multinational suppliers increase R&D investment in China.

An Bofu’s important customers in the world include multinational automobile manufacturers. Yang Xiaoming said that in order to further meet the needs of China automobile manufacturers for innovative technologies, Amber is considering setting up the first artificial intelligence center in China to increase the strategic layout of China market localization; On the other hand, Amber is also using its global data in the field of intelligent driving to empower China automobile manufacturers to go to sea.

In fiscal year 2023, the sales of China region of Ampofo increased by 12%, and the Asia-Pacific region, including China, contributed 28% of the global net sales of Ampofo. Yang Xiaoming said that Amber China will achieve 50% business growth in the next five years, and a large part of the sales growth will come from expanding cooperation with independent brands in China. He predicted that the business related to China manufacturers will reach 70% in five years.

"Our R&D investment in China will continue to increase. On the one hand, we are increasing the number of software engineers in China R&D Center, and at the same time, we are beginning to implement some forward-looking research in China. In the past, these studies were often placed abroad, and now we will also consider China as the first application site." Yang Xiaoming told the First Financial Reporter.

When talking about what role the artificial intelligence center in China will play in the world in the future, he said: "This artificial intelligence center will test a lot of data, and integrate artificial intelligence into the R&D process of our intelligent cars, greatly improving the R&D speed. These are also the requirements of our customers in China, which can better serve the global business of these enterprises."

Before the end of last year, ZF, a German automotive technology supplier, successfully obtained the Group’s first L4 autopilot test license in China. The company said that this will accelerate the localization development, testing and iteration of autonomous driving technology.

The First Financial Reporter learned that ZF has also increased its investment in R&D in China in recent years, including setting up an autonomous driving team in China, including investing in forward-looking technical research.

Multinational supplier overweightChina softwareLocal technology research and development is also due to the rapid rise of local suppliers. Industry insiders revealed to the First Financial Reporter that many multinational auto giants expressed interest in Huawei’s leading ADAS system. If Huawei’s smart car solution is finally licensed to multinational automobile manufacturers, it will not only help overseas automobile brands to accelerate their entry into the field of autonomous driving in China, but also mean that Huawei will have the opportunity to compete with top automotive technology suppliers Bosch and Continental Group.

A technical person in charge of Huawei’s intelligent driving related products did not comment on the details of the current negotiations between Huawei’s ADAS system and multinational automakers to the First Financial Reporter. "We can’t say anything that the company hasn’t released." He said.

Cross-border flow of automobile data attracts attention.

Dai Jiahui of Ai Ruibo told China Business News: "Multinational automobile manufacturers, especially European automobile manufacturers seem to realize that the development speed of China’s ADAS technology providers is much faster than that of European and American companies, which will also prompt some multinational companies to seek a system purchase or lease agreement with China’s ADAS suppliers for sharing. This business model is beneficial to both sides."

Francois Provost, head of purchasing and partner of French automaker Renault, said in a post on LinkedIn on Friday: "Luca de Meo, CEO of Renault, and China.Li AutoAnd Xiaomi held talks on electric and smart car technology. "This will also open the door for potential technical cooperation between the two sides.

As the global automotive technology supply chain tends to converge, cross-border flows such as data have also attracted great attention from the market. Yang Xiaoming told China Business News that the cross-border flow of data is important to promote the development of global autonomous driving technology.

"In the past, we used R&D data from Europe and the United States to support the landing of smart cars in China. As China automobile manufacturers speed up going to sea, we also hope that we can use the data trained in China to help them land overseas, but this still faces the bottleneck of data supervision." Yang Xiaoming said.

He stressed that data compliance is very important. At present, Amber is actively communicating with relevant institutions to clarify which intelligent networked automobile data can be shared and take advantage of its global data network.

"Recently, we have seen very good signs, and the regulatory authorities have given some clear instructions on data sharing, so that multinational companies like Amber can take advantage of our global data and train the software designed by China more quickly under the premise of legal compliance to help China automobile manufacturers who need to go to sea achieve their goals." He told the first financial reporter.

Recently, CEO Musk said on social platforms,TeslaFSD is expected to be implemented in China soon. In this regard, Yang Xiaoming told the First Financial Reporter: "If the new autopilot software can enter China, it will also promote the progress and development of the overall autopilot technology in China, because we can learn from better experience."

In the eyes of some insiders, the entry of FSD into China will still be a gradual process. Dai Jiahui told China Business News: "We have seen that the global autonomous driving function and autonomous level are gradually increasing, and China has adopted these technologies very quickly. However, I expect that the gradual increase of automatic driving function will become the main development path, rather than achieving a leap in fully automatic driving technology at one time. "

Special feature of 1905 film network According to the preliminary statistics of the National Film Bureau, the total box office of the Spring Festival in 2023 was 6.758 billion yuan, setting a new record for the second box office of the Spring Festival in film history. Six films covered suspense, science fiction, comedy, animation and other topics, and presented audiences with one Spring Festival feast after another. With a box office score of 2.606 billion yuan, it led the Spring Festival with a harvest of 2.164 billion yuan, followed closely. What are the different features of this year’s Spring Festival? What about other films in the same period?

The Spring Festival in 2023 ended perfectly, and several films can be said to have their own points of view, with a total box office of 6.758 billion yuan. Liu Zhenfei, a data analyst of Cat’s Eye Research Institute, started from the market data and analyzed which data are worthy of attention and resumption: "The announcement period and pre-sale period of the Spring Festival this year are relatively tight, showing a trend of backward alignment or long-term announcement. The box office of 1.35 billion yuan on the first day of this year reached the level of previous years, but it can only rank fourth in the Spring Festival file in history. By the end of the schedule, it has ranked second in the history of the schedule, indicating that from the first day to the sixth day, the box office trend is more stable. This year’s Spring Festival file can achieve this more stable trend. On the one hand, the audience is constantly returning to the cinema, on the other hand, the overall film is better. "

This year’s Spring Festival movies are not only diversified in types, but also different in the duration of a single film. Among them, the head film Wandering Earth 2 lasted for three hours, and Manjianghong also lasted for two and a half hours. According to the box office weight, the average duration of this year’s Spring Festival movies is as long as 150 minutes. Compared with previous years, the longest duration of movies is about 130 minutes. As a direct result, the number of national screenings will definitely drop. From the data point of view, the number of movies this year is less than that in previous years, but the total number of people watching movies this year continues to increase, whether the length of time is increased or the number of movies is decreased.

The audience will not only pay attention to the type and duration of the film, but also pay attention to the ticket price. The average ticket price this year is 52.3 yuan, which is the first time that the ticket price has been lowered for seven consecutive years. Spring Festival is a popular consumption schedule that is in short supply, especially under the premise that the operation of cinemas in the past three years is not ideal, the price increase of the schedule is also within the audience’s understanding. However, this year’s Spring Festival stalls may be influenced by the negative comments on the price increase of last year’s Spring Festival stalls, or because of the pursuit of allowing profits to welcome guests, but the fare has been lowered, and this move is also conducive to the audience to enter the theater for consumption. According to the data, this year’s low-frequency movie users have improved significantly compared with last year; For high-frequency movie users, the proportion of ticket purchases has also increased slightly compared with the past. It can be said that this year’s Spring Festival file has made the film market show a thriving recovery trend because of the benefits of welcoming guests and the richer types of film supply.

Before the Spring Festival, many people would predict the situation of each film. In previous years, there was often a situation of one super and many strong, but this year was very special. Wandering Earth 2 and Manjianghong went hand in hand in the past few days, and you chased me and there was a situation of "two heroes standing side by side". Liu Zhenfei mentioned: "This situation is really rare. In the past, it was said that the counter-attack of the schedule or the birth of the dark horse all started from the low position and rushed to the high position, or fell down because of word of mouth, forming a big deficit. This year is different, "Man Jiang Hong" is gradually improving, and "Wandering Earth 2" has basically not dropped much, and there is such a so-called "dual-core drive" that goes hand in hand. "

In this situation, users of high-frequency movies will choose to have them all, while users of low-frequency movies will choose to watch either the hottest movie or the best one, which is reflected in the previous slots. No matter how much the total box office is, the audience’s flow or the bonus of the slots must be concentrated on the individual movies in the head, and the slots have been improved as a whole, but the capacity has not been improved.

This year’s "Wandering Earth 2" and "Man Jiang Hong", first, the audience is very different. The audience of "Wandering Earth 2" is mostly elderly or male, including those in first-and second-tier cities; The opening of "Man Jiang Hong" will be biased towards women or sink into the market, and then it will flow to large-scale users. From the genre point of view, one of the two films is more large-scale production and big scenes, and the other one has achieved layer-by-layer inversion and endless jokes in the plot, which has produced a good form of distinguishing the audience from the temperament. It can be said that one is literary and one is martial, which absorbs different audiences and finally forms a win-win situation that keeps pace with each other.

Under the premise of quantity, the types of this year’s Spring Festival stalls are very diverse, with as many as 11 types. Liu Zhenfei said: "Judging from the different types of films in this year’s Spring Festival, there are also some differences in urban areas across the country. For example, first-and second-tier cities will be more concentrated, such as Northeast China and North China, and the most prominent is "Man Jiang Hong"; In the southern region, it may be biased towards such fantasy animation, such as Wandering Earth 2, which will be biased towards some areas in East China and South China. Therefore, the richness of the types of Spring Festival files is also a different movie-watching map formed throughout the country, and audiences all over the country will choose a movie they really like. "

Therefore, the box office performance of this year’s Spring Festival file really gave all film practitioners a shot in the arm. Next, there will be a relay release of films. Behind the brilliant achievements of this year’s Spring Festival, we can find that the third and fourth lines have sunk into the market and returned to the market very quickly. Compared with the past few years, the whole trend of returning home has taken shape again.

In 2018 and 2019, the box office peak of audience in third-and fourth-tier cities reached around the third grade, and then slowly fell back; This year, it was not only on the first day of New Year’s Day, but also on the third day of the following year, the third-and fourth-tier cities reached the high point again, which played a timely supplementary role in the Spring Festival stalls. From the market point of view, it was the tide of returning home that brought the biggest benefits to the Spring Festival stalls.

With the popularity of movies, whether it’s "When the Wind Comes Again" or "China Ping-Pong’s Jedi Fight Back", there are still many popularity movies to be released in the future movie market. What can attract the audience to the cinema continuously is that these popularity movies are released every week, so as to train moderate and heavy fans to enter the cinema frequently, which has a regulating effect on the whole market and is a benign development for the cultivation of the schedule.

　　On the evening of December 17, 2013, BYD’s new plug-in hybrid vehicle Qin was officially released in Beijing. The new car is available in flagship and distinguished models, with a minimum price of 189,800 yuan. As a vehicle driven by gasoline engine and battery, BYD-Qin hybrid mode has an acceleration time of 5.9 seconds, a top speed of 185 km/h and a comprehensive fuel consumption of 1.6L.

　　Before the press conference, BYD also organized Qin’s track test activities, in which Qin’s best performance in 0-200 km acceleration was only 7.82 seconds.

　　Qin continued the design of the previous concept car, which was bolder and sharper in the body lines, and chrome-plated decoration was added on both sides of the front bumper. The headlight group was equipped with LED daytime running lights and headlights with adjustable lenses. In addition, an oval fog lamp is added to the inside of the bumper. The taillight group is also very novel. In addition to the brand and model identification, there are special signs indicating the identity of its dual-mode electric vehicle.

　　In terms of body size, the length/width/height of the car is 4740*1770*1480mm and the wheelbase is 2670mm, which is similar to BYD’s sharp figure.

　　BYD Qin’s configuration is very high, and it comes standard with remote driving function. It also adds cloud service, which can realize remote control of vehicles through 3G signals. There are also panoramic images, seat ventilation+heating and even seat memory configurations. In terms of safety, Qin is equipped with 12 airbags in addition to active safety devices such as brake priority system (BOS), ABS+EBD, ESP and tire pressure detection system.

　　Qin adopted BYD’s DM parallel mode dual-mode hybrid system, which can be driven by pure electric or gasoline+electric mode.

　　The new car is equipped with a 1.5L in-cylinder direct injection+turbocharged engine with a maximum power of 113kw and a maximum torque of 240 N m. In addition, there is a motor with a rated power of 40kW and a maximum power of 110kW to match it. BYD Qin adopted a self-developed 6-speed DCT dual-clutch automatic gearbox in the transmission system.

　　In addition, BYD also provides a six-year or 150,000-kilometer long warranty for the whole vehicle and a lifetime free warranty for batteries. The sincere after-sales service policy provides another reason for consumers to choose BYD Qin.

　　BYD Qin, which was originally planned to die a month ago, was postponed to this day to cooperate with the introduction of new energy policy. According to the subsidy policy for new energy vehicles, the purchase of BYD Qin will enjoy 35,000 yuan of state subsidies and different degrees of local subsidies. It is estimated that the actual price of "Qin" will be less than 150,000 yuan in most cities. When buying BYD in Shenzhen, the lowest price after enjoying the subsidy is only 119,800 yuan.

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Tiggo 8 PRO is a stylish and dynamic SUV with a large air intake grille and streamlined lines on its front face, which is very delicate. The air intake grille is decorated with chrome, and with sharp headlights and fog lights, the whole car looks very powerful. The body lines are smooth, the outline lines are full, and the overall style is very sporty. The color scheme of black and silver is adopted in the whole vehicle, which is both calm and stylish. In addition, the Tiggo 8 PRO is also equipped with fashionable wheels and LED daytime running lights to make the whole car look more exquisite. In short, the design of the Tiggo 8 PRO is very attractive, and it is a very fashionable and sporty SUV.

The side modeling lines of the Tiggo 8 PRO are smooth, with the body length, width and height of 4745*1860*1745mm and the wheelbase of 2710mm respectively. The front tread is 1582mm, the rear tread is 1604mm, and the front and rear tyre size are both 235/55 R18. Tiggo 8 PRO adopts fashionable rim design, which highlights the sense of movement and strength of the vehicle, while at the same time being elegant.

The interior design of Tiggo 8 PRO is fashionable and simple, creating a comfortable and warm driving environment. The steering wheel is made of leather, which feels comfortable and the position can be manually adjusted up and down and back and forth. The central control screen has a size of 12.3 inches and supports voice recognition control systems, including multimedia, navigation, telephone, air conditioner and skylight. The front row is equipped with two USB/Type-C interfaces and mobile phone wireless charging function, which is convenient and practical. The seat is made of imitation leather. The main driver’s seat supports front and rear adjustment, backrest adjustment and height adjustment (2-way), while the co-pilot’s seat supports front and rear adjustment and backrest adjustment. The rear seats can be tilted in proportion, and the second row seats are also equipped with backrest adjustment function to provide passengers with more comfortable experience.

The Tiggo 8 PRO is powered by a 1.6T 197 HP L4 engine with a maximum power of 145 kW and a maximum torque of 290 N m.. This engine not only has excellent power performance, but also adopts a 7-speed wet dual-clutch gearbox, which can realize a smooth shifting experience and make driving more comfortable. Whether on urban roads or highways, Tiggo 8 PRO can easily cope with various driving scenarios and bring drivers a more pleasant driving experience.

In the evaluation of the owner of car home, he spoke highly of the appearance of the Tiggo 8 PRO, calling it "extraordinarily handsome and highly recognizable". Although it is a pity that the logo light can’t always be on, it can’t hide the outstanding performance of Tiggo 8 PRO in design. Tiggo 8 PRO adopts a fashionable and dynamic design style, and its large chrome-plated front face and sharp headlights make it unique in the car sea. The body lines are smooth, and the penetrating taillights at the rear add a sense of fashion to the whole vehicle. Generally speaking, the design of Tiggo 8 PRO makes car owners feel very satisfied.

(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)

　 1905 movie network exclusive feature In the age of entertainment to death, serious and not serious can be changed to entertain the public. The birth of the live broadcast not only gave the folk people a broader entertainment platform, but also satisfied the netizens’ desire for privacy and expression with real-time pictures and fragmented barrage.

The anchors occupied the media seats.

　 On the red carpet and at the press conference, you will find that in addition to the "long guns and short guns" of photographers, there are many beautiful women holding selfie sticks and talking to themselves with headphones. These are the most popular live broadcast anchors. Compared with them, online media is more like traditional media.

　 Nowadays, these live broadcast platforms have also become an important part of the film announcement, and more and more anchors have become frequent visitors to major occasions.

　Fang Li’s greatest contribution to the tens of millions of box office for "A Hundred Birds at the Phoenix" is actually live broadcast.

For the promotion of the movie "The Magic Wheel", three female anchors were invited to go to the shooting site for live exploration on the cruise ship.

　 Wang Baoqiang, who was the director for the first time, broke the popularity of 5 million in three minutes on the set of his first film "Make a scene in Tianzhu" (did you notice that rocket, which is worth 500 RMB).

The Jing Wong online movie "My Goddess of Need" conference directly contracted the focus maps of eight live broadcast platforms, with nearly 100,000 online users in real time, and the total coverage is expected to reach 10 million times.

It is already a routine to use star live broadcast for the new film. Charmaine Sheh and Nick Cheung are broadcasting the conference of The Apostles.

In addition, this year’s China Watch Award has a unique way, integrating the award release with the promotion unit of "New Force of Chinese Film" and adopting a brand-new mode of "M+N" for multi-channel communication.

　 The live broadcast’s attack on 2016 is like a barrage.

　

　 Trees attract the wind, and the corresponding regulatory system naturally follows. How will the positioning of "Live Wind" be impacted? How will the live broadcast platform respond? Are anchors really more useful than stars for film marketing?

　

　 With these questions, Zi Shijun chatted with An Yugang, general manager of the well-known film marketing company, Daniel Wu, the anchor of the fighting fish industry who participated in the live broadcast of the China Watch Award, and the insiders of the fighting fish platform.

"It knows what netizens like" — — Marketing tycoon said

An Yugang

　 An Yugang, an influential benchmark figure in film marketing and general manager of the film industry, has successfully helped many films become box office winners, and has been recorded in classic marketing cases.

　 A few days ago, the announcement of "Amazing Thieves 2", which was marketed by the film industry, caused a sensation again. Twenty or thirty anchors sat in the golden position in the front row of the conference, attracting countless audiences and successfully creating momentum for the film:

Q： Can you describe what the scene was like that day? Did it meet your expectations?

　

A：I thought it was hot, but I didn’t expect it to be so good and very happy.

　 On that day, the first row was occupied by the founder, and the second and third rows were given to online celebrity, the most golden position. At that time, the owner of the film, Qiu Jie (CEO of Lion Mouse Film), glanced at a live broadcast box of online celebrity, and casually looked at it. It was 40,000 yuan, so its publicity was on the top of a small media. And those who like the anchor are really the most consistent with my target audience, and the conversion rate is relatively high.

　

Q：Will the anchors be asked what to do, or will there be restrictions on their language and comments?

　

A：No, whatever. In fact, this thing is like some promotional videos that want us to film the artist’s makeup in the lounge. These are what the people are more concerned about. They don’t like to always see the flow you designed on the stage to go to 12345. He prefers to look at some edges and corners. The anchors can publicize things that are usually invisible.

　

　 Tell a funny detail. At that time, we had a sponsor at that event, and one of their cars was on the right side of the podium. There’s an anchor who’s been shooting that car around. Advertisers are so happy. How can traditional media keep shooting that car for you?

　

　 As for the anchors, we are all in a cooperative state at present, and the process of our own design is also very beautiful and interesting. I won’t leave her a chance to have negative comments.

On the same day, The Pirates 2 teamed up with 28 live broadcast platforms and contracted the focus map.

　 In fact, the live broadcast circle is like the embryonic form of the entertainment circle. Although the star’s own fan base makes their original onlookers more. But these amateurs have their own way of living. Come to think of it, they are actually more suitable for eating live broadcasts than stars.

Q：How to treat the relationship between live broadcast and film marketing?

　

A：Quite simply, my concept of film marketing has always been content (film) and establishing contact with users. Live broadcast is just a certain model established. It used to be a radio and television website, but today it is an APP, a variety of network sizes, or something. Live broadcast is the latest form today. It’s just a channel for me to reach my target users from the perspective of movies, and there is an interactive connection.

Q：Compared with other mobile platforms, what are its advantages and values?

　

A：Lively. For example, if I go to find a large size, the best he can do is to help me with the graphics and text, and then add my trailer. But the live broadcast, as I mentioned, he will put all the details of my press conference — — And it’s the details he realizes, right? He knows what his netizens like.

Q：What’s the difference between a star doing live broadcast and online celebrity doing live broadcast?

　

A：Stars have a large base and many fans. Come up and duang, blow up. At the same time, the interaction with netizens is also an effect of expanding influence and flattening.

　

　 But online celebrity is the other way around. His base may not be that big, but the advantage is that I think they may be more open and have a larger scale. I don’t mean taking off clothes, but their speech scale, or telling jokes and so on.

　

Q：New media is undoubtedly a new battlefield for film marketing. Will you consider other attempts later? For example, let the stars participate in the live broadcast, or more high-tech ARVR?

　

A：I’m already trying, Love O2O. We also discussed this matter in the group this morning. We should use AR, and a virtual person may be established on the mobile phone. For example, if you are now, a Jing Bo Ran in ancient costume will suddenly be projected around you. You can communicate with him. In fact, if VR is used, there is also a project being done, but that will be more suitable for short videos, and the human body may not be able to stand long videos.

　　In recent years, the release of European and American spy war blockbusters has been overwhelming, and almost every masterpiece will have different highlights. No matter the cast, high-tech products, weapons and equipment, stunts, pictures and sound effects, the filmmakers’ originality is reflected, the movie plot is ups and downs, and various innovations emerge one after another.

　　With the release of Bourne ultimatum 5 in mainland China on August 23rd, fans have turned away from a trend of surfing the Internet to review classic spy films.

　　Xiaobian also stayed up late to sort out the classic spy war movies in recent years, I hope you like them!

Bourne bourne (2016)

　　You must have seen your favorite action movie this year. Completely return to the level of the first part. There is a neat temperament that does not need nonsense to get to the point, and the role is smart and logical enough. Cam and Bourne are evenly matched, so let the rhythm be tense every minute. As always, action plays have to be swaying and realistic. The discussion on information monitoring in the network age is wonderful.