1905 movie network news　One week after its release, the box office approached 200 million yuan, which drew a perfect ending for Conan’s films in Heisei era and set a new benchmark for Conan’s theatrical version of the mainland box office. The popularity of the film in the mainland film market is still going on, and the topic has been fermenting. Fans have been discussing from the latest theatrical version until they talk about "how old Conan is" and "Conan’s cold knowledge of solving crimes". When every theatrical version is released, it will trigger a collective carnival of Conan fans, and this time, the carnival still can’t end for a long time.

　

There is no case that he can’t solve! "Conan took me to increase my knowledge"

　

In addition to the return of the handsome Kidd in Detective Conan: The Boxing of the Qing Dynasty, the sweet and abusive feelings of a new Xiaolan, and the big scene of blowing up Singapore, many viewers have revisited Conan’s crime-solving genius after watching this film. In this film, Conan once again identifies the innocent villain from the tiny details at the critical moment. Many fans began to sum up Conan’s solved cases and all kinds of cold knowledge involved in the process of solving them, such as "the surgeon has an oblique mark on his finger, because the surgeon usually ties a thin thread with the forefinger of both hands during the operation, so the oblique mark will be left at the front end of the forefinger" and "the tannic acid contained in black tea will clean the wound now, so as to neutralize the toxin, which is the best emergency when bitten by sea snakes. …

　

Detective Conan’s solving process is varied. Conan not only knows physical chemistry, but also is proficient in criminal psychology and literal logic. No wonder many fans say "follow Conan to gain knowledge" and "I want to make up Conan’s note-taking knowledge again!"

　

How old is Conan? "He is our eternal youth"

　

Someone asked this question in Weibo, "Conan premiered in 1996. How old is this mysterious pupil this year?" Someone analyzed it very seriously: "If Shinichi was 17 years old in 1996, now he is a 40-year-old uncle in 2019! According to Conan’s age, it should be 30! "

　

Some fans are unwilling to think rationally about Conan’s age: "How old is Conan? This depends on what you think in your heart! Wukong of Dragon Ball, Nobita of Doraemon and Conan, they have been living in their own spatial latitude, and there is no need to calculate according to our world! No need, my answer: forever January 8, 1996! "

　

But there are more fans who agree with the saying, "Conan will always be a first-grade pupil in my heart!" So no matter how old he is, he is my childhood, like my friend, so he is as old as I am in my heart! "

　

Recently, someone wrote in a film review, "In 1998, I first met Conan from TV. At that time, I was 10 years old and Conan was 7 years old; Now, Detective Conan has aired 1000 episodes and shown 23 theatrical editions. I am over 30 years old and Conan is still 7 years old. I hope Conan will never grow up, and he will always be a detective boy who hides behind a voice changer to solve crimes. Looking at him, it seems that my youth will never leave.

　

Indeed, the famous detective Conan series has accompanied us for more than 20 years and gathered too many fans all over the world. Every year, a new theatrical film has become a festival agreed by fans. The 23rd theatrical film Detective Conan: Boxing of the Qing Dynasty is still being shown in China, so fans in China, accompanied by this film, expect that Conan will continue to explore the truth in the adult world with us in the age of peace.

From January 3rd to 8th, members of the leading group of the secondary institutions of China Unicom studied and implemented the Party’s 20th Central Spiritual Training in Rotation and the 2023 Work Conference was held in Beijing. Guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, the meeting comprehensively implemented the spirit of the 20th Party Congress and the deployment of the Central Economic Work Conference, conveyed and studied the spirit of the important instructions of the CPC Central Committee and the State Council on China Unicom, summarized the work in 2022, studied and deployed the tasks in 2023, promoted the in-depth implementation of the "1+9+3" strategic planning system, and achieved new results in promoting the high-quality development of China Unicom with new weather and new actions. Zhang Yunming, member of the Party Group and Vice Minister of the Ministry of Industry and Information Technology, attended the meeting and delivered a speech; Liu Liehong, Chairman and Party Secretary of China Unicom, delivered a speech; and Chen Zhongyue, General Manager and Deputy Secretary of the Party Group of China Unicom, made a work report. Relevant leaders of the Ministry of Industry and Information Technology, the National Audit Office and independent directors of the company attended the meeting.

Zhang Yunming introduced the historic achievements and leap-forward development of the information and communication industry since the 18th National Congress of the Communist Party of China, analyzed the new situation and new requirements faced by the development of the information and communication industry at present, and fully affirmed the highlights of China Unicom’s work in 2022: resolutely shouldering political responsibilities and successfully completing the tasks of ensuring the communication service of the 20th National Congress of the Communist Party of China and the Beijing Winter Olympics; Resolutely set off economic responsibilities and fully launch the main channel of the digital economy; Resolutely shoulder social responsibilities and continuously improve the level of benefiting enterprises and benefiting the people. In 2023, it is hoped that China Unicom will play a new role in the process of building a manufacturing power, a network power and a digital China in the new era under the guidance of the supreme leader Socialism with Chinese characteristics Thought in the new era, and make new and greater contributions to building a socialist modern country in an all-round way with the high-quality development of enterprises. First, accelerate the construction of new infrastructure and enhance the support of digital development; The second is to accelerate innovation-driven development and enhance the momentum of digital development; The third is to deepen the integration of digital economy and real economy and expand the space for digital development; Fourth, comprehensively improve the quality of user service and share the fruits of digital development; The fifth is to strengthen the construction of the governance system and build a defense line for digital development.

Liu Liehong, Chairman and Party Secretary of China Unicom, gave a speech entitled "Fully implementing the spirit of the 20th Party Congress, promoting the high-quality development of China Unicom with new features and new achievements". Chen Zhongyue, General Manager of China Unicom and Deputy Secretary of the Party Group, made a work report entitled "Studying and Implementing the Spirit of the 20th Party Congress to Promote the High-quality Development of China Unicom".

The meeting thoroughly summarized the work of China Unicom in 2022. 2022 is the year when the 20th National Congress of the Communist Party of China was held, and it is also the year when the company started to fully implement the new strategic plan. Over the past year, faced with the impact of multiple unexpected factors, China Unicom, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, adhered to the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, earnestly studied, publicized and implemented the spirit of the 20th Party Congress, deeply understood the decisive significance of "two establishment", strengthened "four consciousnesses", strengthened "four self-confidences" and achieved "two maintenance", and resolutely implemented the decision-making arrangements of the CPC Central Committee and the State Council. Adhere to the enterprise orientation of "digital information infrastructure operates and serves the national team, is the main force in building a smart society in digital China, a network powerhouse, and is the vanguard of digital technology integration and innovation". Under the strategic guidance of "strengthening the foundation, keeping integrity and innovation, and integrating and opening up", we will vigorously develop the five main businesses of "big connection, big computing, big data, big application and big security" and solidly promote "1+9+3". Over the past year, China Unicom has demonstrated the responsibility of central enterprises in major events such as network power, scientific and technological innovation, rural revitalization, etc., made outstanding contributions in the major exams such as the Winter Olympics, the anti-epidemic battlefield, and the re-insurance site, and demonstrated its role in resolving contradictions, filling shortcomings, building advantages, etc., struggling to overcome many structural problems that have not been solved for a long time, actively promoting many long-term basic work, and all work has created a new development situation.Over the past year, the company’s overall operation has achieved remarkable results, and the quality, efficiency and motivation of business development have been continuously improved, showing a high-quality development trend of good trend, excellent structure, enhanced kinetic energy and leap in efficiency. ?

The meeting demanded that we should resolutely implement the spirit of the 20th Party Congress and the deployment of the Central Economic Work Conference, adhere to high-quality Party building to lead high-quality development, focus on improving core competitiveness and core functions, accelerate the construction of world-class enterprises, promote high-quality development with new features and new achievements, contribute to China-style modernization with digitalization, networking and intelligence, and achieve "nine must be adhered to and nine must be improved". We must persist in building a leading digital information infrastructure and strive to improve the hard power of the network; We must persist in building excellent products and strive to improve product competitiveness; We must adhere to high-quality services and strive to improve brand influence; We must adhere to the drive of innovation and focus on improving scientific and technological innovation; We must adhere to coordinated development and strive to improve the overall planning power of the system; We must adhere to modern governance and strive to improve the new vitality of managing enterprises; We must persist in strengthening enterprises with talents and strive to improve the combat effectiveness of the team; We must adhere to overall development and safety, and strive to improve risk control.

2023 is the first year to fully implement the spirit of the 20th Party Congress, and it is also a crucial year to deepen the implementation of the "1+9+3" strategic planning system. Facing the new situation and new tasks, the meeting put forward the general requirements for China Unicom’s work in 2023: under the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, comprehensively implement the spirit of the 20th Party Congress and the deployment of the Central Economic Work Conference, adhere to the general tone of striving for progress while maintaining stability, implement the new development concept completely, accurately and comprehensively, serve to speed up the construction of a new development pattern, better coordinate epidemic prevention and control, business development, and better coordinate development and safety. In-depth implementation of the "1+9+3" strategic planning system, overall implementation of the "nine unswerving", efforts to improve core competitiveness and sustainable development capabilities, new achievements in promoting high-quality development with new weather and new actions, and digital networking and intelligence to help Chinese modernization.

The meeting emphasized that the company should fully implement the spirit of the 20th Party Congress, thoroughly implement the "1+9+3" strategic planning system, take "nine steadfastness" as the key task throughout the year, and strive to promote high-quality development and achieve new results. First, unswervingly strengthen the construction of digital information infrastructure and push the network quality to a new level. Second, unswervingly accelerate the integration and development of the digital economy and the real economy, and achieve effective improvement in quality and reasonable growth in quantity. Third, unswervingly help the construction of a smart society with digital villages and smart communities, and continuously improve the business service system with wide coverage, high efficiency and excellent service. Fourth, unswervingly strengthen innovation-driven development and achieve new breakthroughs in digital technology integration and innovation. Fifth, unswervingly implement the overall national security concept, better coordinate development and security, and be a long chain of modern network security industry chain. Sixth, unswervingly eliminate the problems of imbalance, inadequacy and disharmony in development. Seventh, unswervingly improve the modern enterprise system with China characteristics, and constantly improve the modernization level of corporate governance system and governance capacity. Eighth, unswervingly implement talents to strengthen enterprises and promote a fundamental change in the talent structure. Ninth, unswervingly and deeply promote the comprehensive and strict administration of the party and ensure high-quality development with high-quality party building.

The meeting clarified five key tasks to be promoted in 2023. First, focus on the main business and focus on promoting high-quality development. Strengthen network supply, continuously build four excellent networks, and further improve network quality and service level; Strengthen product supply, strive to create excellent products and create outstanding brands; Strengthen the service supply, thoroughly implement the action plan of high-quality service, and further shape the new reputation of "coming near and coming far". Accelerate the expansion of new integration and build the growth pole of basic business; Accelerate the expansion of Unicom Cloud and create an innovative business growth pole; Accelerate the expansion of digitalization and create growth poles in emerging fields. The second is the advantage of aggregation ability, and strive to promote integrated operation. Strengthen the aggregation of integrated capabilities, strengthen integrated operational services, accelerate digital transformation, and improve the efficiency of integrated operations. The third is to benchmark the world-class and focus on deepening reform and innovation. Accelerate innovation-driven development, implement the strategy of strengthening enterprises with talents, and deepen the reform of institutional mechanisms. The fourth is to strengthen the bottom line thinking and strive to ensure a high level of safety. Strengthen legal and compliance management, ensure network and information security, and create a safe and stable environment. The fifth is to highlight the leading guarantee and focus on strengthening high-quality party building. Comprehensively and systematically study, publicize and implement the spirit of the 20th National Congress of the Communist Party of China, ensure the effectiveness of the implementation of the new strategy under the guidance of high-quality Party building, and persistently promote the comprehensive and strict management of the Party and enterprises.

The meeting commended the advanced collectives and individuals who made outstanding contributions to the top 20 security work of China Unicom. The winning collectives and individuals have fully demonstrated the political background of "the country is the chief, the government is the first choice, and the people are the first to trust" in the work of serving and safeguarding the Party’s 20th Congress, which has further boosted Unicom people’s spirit, enhanced their ambition, backbone and confidence, and provided strong confidence and power for Unicom people to study, publicize and implement the spirit of the Party’s 20th Congress and keep moving towards strategic goals.

The meeting was held in a "live-remote" way. The leading group of China Unicom Group Company attended the meeting, and the main leaders of provincial branches, headquarters departments and subsidiaries attended the meeting on the spot. The provincial branches, headquarters departments and subsidiaries attended the meeting remotely except the members of the leading group of the main leaders, the main leaders of provincial capital cities, cities with separate plans and strategic business unit branches.

From January 3rd to 8th, China Unicom held a rotation training to study and implement the 20th Party Congress. Members of the leading bodies of the secondary institutions of China Unicom participated in the centralized rotation training. This rotation training invited experts from the Central Party School, the Central Party History and Literature Research Institute, China Information and Communication Research Institute and the Ministry of Science and Technology to give eight special lectures.

From January 5th to 8th, the 13th meeting of the second workers’ congress of China Unicom was held in Beijing. The employee representatives carefully studied the speeches made by the superior leaders and Chairman Liu Liehong, listened to and deliberated the work report of the general manager, the Work Report on Enterprise Annuity Plan in 2022 and other matters, put forward opinions and suggestions, and commended the outstanding employee representative proposals and outstanding organizational units.

When I was in college, I had a soft spot for the pet industry. Although I didn’t work in this industry, I still felt that the pet industry had an immeasurable market. The author made a product analysis of the pet-related APP, and this article focused on the understanding and rough analysis of the pet industry.

Recently, I am waiting for new job opportunities, and I have made a shallow analysis of pet-related apps in my spare time. After all, this is an industry that I have been optimistic about since I was in college.

On the one hand, I want to get more job opportunities through my own articles, and on the other hand, I want to communicate with my colleagues. I haven’t worked for a long time, and please correct me if there are any shortcomings in the article (guiding opinions, don’t disturb the bar).

According to the survey statistics of the white paper on the pet industry in China from 2017 to 2019, the number of dogs and cats in cities and towns nationwide reached 99.15 million in 2019, an increase of 8.4% compared with 91.49 million last year, as shown in Figure 1-1; Among them, the number of pet dogs was 55.03 million, an increase of 8.2% over last year; The number of pet cats was 44.12 million, an increase of 8.6% compared with last year.

Figure 11 Number and growth rate of dogs and cats in China Source: White Paper on Pet Industry in China.

With the increase in the number of pets such as cats and dogs, the market scale of the pet industry is also expanding rapidly. In 2019, the consumption market scale of urban pet dogs and cats in China reached 202.4 billion yuan, an increase of 18.5% compared with last year, as shown in Figure 1-2. Among them, the consumption market for pet dogs was 124.4 billion yuan, up 17.8% year-on-year, and the consumption market for pet cats was 78 billion yuan, up 19.6% year-on-year.

Figure 12 National Pet Market Scale and Growth Rate Source: White Paper on Pet Industry in China.

In the consumption scale of pet market, snacks in pet products and medicines in pet medical care account for the vast proportion and the fastest growth rate. For the purchase of this just-needed commodity, the penetration rate of snacks and medicines is over 70%.

In addition, pet toys and dry food in pet products are also a big expenditure, and the penetration rate of health care products in pet medical care still has a great room for improvement.

Compared with the just-needed consumption, the service consumption is relatively low frequency, and the pet beauty penetration rate is the highest, followed by foster care and pet paradise; However, pet insurance, training, funeral and other consumption are in the "embryonic" stage of the market.

Figure 13 ranking of consumption penetration rate of various types of pets Source: White Paper on Pet Industry in China

Based on the statistical results of the pet market in recent years, it is found that the scale of China’s pet market grew almost linearly from 2010 to 2019, as shown in Figure 1-2. According to the average growth rate (20.0) from 2016 to 2019, the consumption scale of China’s pet market is expected to reach 239.8 billion yuan in 2020, as shown in Figure 1-2.

Figure 14 Forecast of the scale and growth rate of the national pet market in 2020.

• In 2020, the number of pet cats and dogs in China will exceed 100 million;
• Every year, the consumption scale of pet market grows steadily, with an average expansion of 5;
• The expansion of the market scale has promoted the rise of pet-type platforms, and it has become an inevitable trend to buy pet necessities online. In addition, it has also promoted the development of new industries such as pet medical treatment, pet grooming, pet foster care, pet training, pet photography, pet insurance and pet funeral.

Figure 21 Regional Distribution of Pet Raising Source: White Paper on Pet Industry in China in 2018

As shown in the above figure, the top six cities in the prosperity of pet cities in China are Beijing, Shanghai, Guangzhou, Tianjin, Chengdu and Shenzhen.

It can be seen that first-tier cities or quasi-first-tier cities are gathering places for pets. Because these cities are the main inflow places of most migrant workers, the distribution of pets is directly or indirectly related to the overall consumption level, population mobility and educational level of the population.

Fig. 22 Age distribution of pet owners

From the above picture, we can see that the post-80s and post-90s are the main force of keeping pets, which shows that keeping pets is gradually becoming younger. Before 70s, most retired people keep pets as companions, while the post-70s prediction may be due to the lack of energy to support the elderly and children to keep another pet.

Fig. 23 Distribution of pet master education

In terms of education, pet owners are mainly undergraduate, followed by junior college, high school and below, and finally master and above. It can be seen that pet owners are gradually approaching high education.

Fig. 24 Distribution of sex, income and marriage of pet owners

In terms of the gender, income and marriage distribution of pet owners, the proportion of female pets is much higher than that of male pets; From the perspective of income, 50.4% of pets earn more than 4,000 yuan, of which more than 20% earn more than 10,000 yuan a month. While pet owners are gradually becoming popular, they are also becoming more and more high-income. As for the marital status of pet owners, single people account for a relatively large proportion, accounting for 32.5%, followed by married families with children, accounting for 28.5%, while married people without children and people in love account for a relatively small proportion.

Through the analysis of the geographical distribution of users and the attributes of users, the user portrait of pet owners is finally obtained.

Divide pet owners into three different groups and substitute them into detailed user scenarios. It is concluded that pet owners are basically for companionship, and they all regard them as their relatives or even children. Because of this, pet owners will take extra care of their pets and are willing to spend time and money to accompany them.

Through the analysis of the current market and users, the pet industry has a very bright prospect and form, so there are many mobile phone apps in generate to cope with the development of the market. Although these mobile apps are all in the pet industry, they are involved in different aspects.

Select 68 pet-related apps from Huawei APP Store, analyze and classify them, as shown in Figure 3-1 below.

Through the introduction and simple trial of these apps, these pet apps can be roughly divided into the following types: pet health, one-stop service, pet mall, door-to-door service, pet breeding, pet socialization, family foster care, pet trading, consultation and sharing, pet news, pet consignment, dog training service, B-end service, intelligent hardware, pet adoption and pet media dating.

Fig. 31 Various types of pet apps

Each type of APP has different emphasis and brings different commercial output value, so the number of similar products of each type of APP is also different. detailed

The number of detailed products of various types is shown in Figure 3-2, and its ranking (as shown in Figure 3-3) is pet mall, pet trading, one-stop service, pet socialization, pet health, intelligent hardware, B-end service, consultation and sharing, pet foster care, pet adoption, pet media dating, door-to-door service, pet breeding, pet consignment and dog training service.

Fig. 32 Schematic diagram of 68 pet-related apps

Figure 33 Quantity of 68 APP Types

It can be seen that the type of service that directly conducts online transactions with users is the main positioning of companies for their products, but there are many vertical apps that are avoiding group competition and adopting another way to emerge suddenly.

Figure 34 Percentage of downloads of 68 apps

As can be seen from the above figure, most of the downloads of these 68 softwares are not optimistic, accounting for 61.77% of the downloads less than 10,000, and only 7.35% of the downloads more than 500,000, which is not proportional to the number of pet owners. It can be seen that it is far from reaching a stable period in the use of pet mobile terminals.

On the contrary, there is a great market and space to be tapped, and it is in a stage of rapid development.

Select a typical APP from each type of APP as a representative, make a detailed analysis, and finally explore its commercial level from the user level, product level and operation level of the product.

3.3.1 Pet Health-Pet Doctor

1) reasons for choosing

The pet doctor APP focuses on "online consultation of pet doctors". Although its download volume is not the highest in this type, it is more professional than other pet health apps. Everyone’s pet community APP with a relatively high download volume is carried out in the mode of "community+health", and its latest updated version was in October 2017, so the pet doctor APP was chosen as the representative of the pet health type.

2) Business model

Fig. 35 Canvas of AP business model of pet doctor

This product is a platform for online consultation of pets, which attracts a large number of pet owners to consult about their pets’ diseases by attracting pet doctors from various pet hospitals across the country. When users have consultation needs, they can get points directly through WeChat or Alipay payment, and then choose a doctor they like for consultation.

3) Product function

A. Information architecture

Fig. 36 information architecture of pet doctor APP

The overall information architecture is relatively restrained, and there are not too many complicated functions. The positioning of the four modules is accurate and there is not too much interference information. It is basically based on the core value of the product, "online consultation for pet doctors", and two exciting demand application functions-disease self-examination and maintenance manual are embedded.

B. Process logic

Fig. 37 page flow chart of pet doctor

Users can choose their favorite doctors from the pet doctors recommended on the home page, or they can view a detailed list of doctors in the "Find Doctors" module in the bottom navigation bar. Before consultation, you need to confirm whether the consultation points are sufficient, and you can communicate with the doctor if the points are sufficient.

There are three ways to find a nearby pet hospital. The first way is to look at the hospital recommended on the homepage, the second way is to click "Looking for a Hospital" in the bottom navigation bar, and the third way is to look at the hospital where you have entered the details of a pet doctor.

4) Operation strategy

A. Operating mode

Figure 38 Operation mode

At present, the product operates with coupons and integral mall, as shown above.

In terms of user growth, every user invited to register will receive 200 points. It is suggested to add a function of sharing to get points. Another one can increase the membership system, invite a user to register and get a 30-day free membership, and the member enjoys unique membership rights (medical treatment by stages, consultation discount, etc.).

It is suggested that new users can get a free consultation opportunity after registering, so as to experience the whole online consultation process for themselves. The specific process can be that after registering and logging in, the user can make a selection lottery (consultation coupon/fixed hospital designated doctor consultation) to get consultation discount.

B. Version iteration

Figure 39 iteration of pet doctor APP version

Doctor Ai Chong APP was created by Shanghai Chong Ling Network Technology Co., Ltd., which was registered on June 15, 2015 with a registered capital of RMB 163,776 million. As can be seen from Figure 3-9 above, the first version of Doctor Ai Chong APP was launched on August 19, 2015, so this product is the first product promoted by this company. According to the frequent version iterations since then, it can be seen that this is also a main product.

After improving the doctor’s online consultation service, this product gradually increases other exciting needs (symptom self-examination function, etc.), and slowly develops online and offline services (hospital treatment by stages, etc.). In this case, the product wants to specialize in pet medical care, strive to be in-depth and professional, and take the development goal of large-scale pet medical care.

It is predicted that the business with offline hospitals may increase in the future, such as listing what services a pet hospital can provide to pets, and users can place orders at the terminal themselves and then go to the store to serve; Continue to improve the online consultation with the pet doctor, you can collect the pet doctor to give an in-depth explanation (article form/video form) on a pet’s disease, and then the user can read and download the video or article by using the form of point redemption.

5) Summary

As a professional online pet consultation APP, the core of pet doctor is to meet the needs of pet owners and resident pet doctors for paid consultation, but the operation mode of this business needs to be strengthened, such as doctors’ professionalism (qualifications, expertise, certificates, etc.), discounts for new users, and strengthening the business line of offline hospital stores (medical appointments, etc.).

3.3.2 Pet Mall-Boqi Pet

1) reasons for choosing

Boqi Pet is a pet store APP developed by Boqii for pet lovers and families. It has selected tens of thousands of pet necessities for dogs, cats and aquarium, covering cat food, dog food, fish, shrimp and turtle food, pet snack toys, daily pet care, pet health care, pet supplies and so on.

Boqi Pet is the most typical and the most downloaded one in the pet mall, and it is also the most downloaded one among the 68 softwares. Its PC-side Boqii was launched as early as 2008, and it is the leader in the industry (as shown in Figure 3-10), posing as a comprehensive service pet website.

The company’s slogan is "Pochi takes care of pet life in an all-round way", so its mobile phone only launched the first edition in 2018 on the basis of the number of users sitting on the portal, and it can have 3.84 million users in just one year, which shows that its development trend is also very fast.

Figure 310 Industry Ranking Chart

2) Business model

Figure 311 Boqi Pet APP Business Model Canvas

Boqi Pet is a self-selling B2C mall. Users can buy not only the goods in the platform stores but also the goods in Boqi’s own mall after using this platform.

Boqi Pet strives to build an all-round Internet platform of "e-commerce+service and new retail+social interaction" with a brand-new concept of pet rearing, and at the same time, it aims at traffic, brand promotion and user education.

A. Flow

Boqi is a platform for selling things, which is its commercial nature. Boqi can help brands sell more efficiently.

B. Brand promotion

Boqi is also a platform for brand promotion. There are actually a lot of advertising spaces in JD.COM and Tmall, including its own platform, which can help brand promotion.

C. User education

Pochi is unique in user education. Boqi not only sells things, but also helps good pet brands and does a lot of popularization and education work for users.

Through the channels of Boqi Mall, Boqi Pet APP, Boqi Service and Boqi Encyclopedia, users will be built into an ecological closed loop that combines online and offline services.

Boqi Pet has more than 390 cooperative suppliers and self-operated shopping malls. In terms of shopping malls, communities, services and social activities, it has benefited from advertisers, membership, store promotion, independent sales and value-added services (warehousing and logistics construction, online agency operation, etc.).

3) Product function

A. Information architecture

Figure 312 Boqi Pet APP Information Architecture

Boqi pets are mainly divided into five parts: shopping mall, community, release, service and mine. It can also be seen that Boqi Pet has built an all-round Internet platform of "community+e-commerce+service", giving users a different shopping experience.

By increasing the production platform of pet content in the community, Boqi Pet enriches the shopping experience of users, and on the other hand, the promotion of weak social mode is also a channel to obtain customers. The new pet e-commerce model of Boqi Pet can not only increase the stay time of users using products, but also bring transformation; At the same time, it is also a means to increase and retain users.

B. Process logic

Figure 313 Page Flow of Boqi Pet APP Community

Figure 314 Page Flow of Boqi Pet APP Service

Figure 315 Page Flow of Boqi Pet APP Mall

Here, the logical flow of Boqi pet products is analyzed from three aspects (community/socialization, service and shopping mall).

1. In the social aspect (as shown in Figure 3-13), users can view the photo albums/videos/articles published by other talents on the homepage and can comment/like/pay attention to support talents; In the community, there are four parts: question and answer, evaluation, topic and talent. Users can also interact with other users by posting photos/videos/articles/questions and answers.
2. In terms of service (as shown in Figure 3-14), Boqi Pet has reached cooperation with pet shops in various regions, and can directly find the favorite stores on it. Click on a selected store to view its detailed information (including name, location, telephone reservation, popular comments, business hours, parking time, parking information, network information, merchant introduction, detailed introduction of pet service personnel and other people’s evaluation), and at the same time, it can settle the store service on the mobile phone.
3. In terms of shopping malls (as shown in Figure 3-15), the selected categories include black cards, over-value groups, bargaining, 0 yuan gifts, international good goods, cats, dogs, small pets and fine classification. Each activity form has different preferential ways and purchasing strategies. In addition, there are newcomers’ exclusive, pre-sale venue, spike today, over-value group purchase, limited-time snapping, must-buy list, big-name venue, ace explosion, direct category and guessing that you like to view different products from different angles. When users enter the details page of a product, they will be faced with the choice of buying it immediately or joining the shopping cart. At this time, the specific operation process of the product is shown in Figure 3-16 below.

Figure 316 Boqi Pet APP Purchase Process

4) Operation strategy

A. Operating mode

• Membership system: there are two levels of membership system for Pochi pets, one is magic card, and the other is magic black card. Magic card enjoys four major rights and interests of members: membership price, fixed discount, exclusive shopping festival and birthday privilege, while magic black card enjoys ten major rights and interests of members: membership price (which will be more favorable than magic card, and there are very few cases with the same price), fixed discount, exclusive shopping festival, birthday privilege, wave beans (200 per month), over 15 packages of postage, gift sharing coupons, exclusive customer service and pre-sale.
• Coupons: exclusive for newcomers, full reduction, and redemption codes for coupons.
• Evaluation cashback: users get the corresponding income by writing articles about testing goods, and users who become experts in evaluation will get higher income. In addition, users who join magic cards or magic black cards will get 1~2% higher cashback of evaluation income than ordinary users.
• Inviting friends: After successful registration, the invited friends will get the 270 yuan Newcomer Gift Package, and at the same time, they will get 15% of the actual amount paid by their friends as a bonus. The amount of the bonus can be withdrawn when it exceeds that of 10 yuan, and the accumulated amount exceeds that of 100 yuan convertible goods.
• Virtual game: magic forest, the exclusive value-added benefits of members of magic black card, and the extra gains that magic black card users can get by recharging their cards (real-time recharging) during the validity period of rights and interests. The harvest result is Poqi beans, which can be used in Poqi Mall. Magic planet, after users enter the activity, they will get magic seeds to upgrade and grow by watering energy. When the seed grows to the 6th level, it will grow a piece of Jin Yezi to receive, and you can choose convertible goods for free when you use Jin Yezi. You can get an extra piece of Jin Yezi when you complete the task of inviting five new users, and you can redeem two prizes.

B. Version iteration

Figure 317 iteration of Boqi pet APP version

According to APPannie, Boqi Pet App was first released on July 11th, 2018, and updated with a new version every week on average. As can be seen from Figure 3-17 above, while consolidating the mall business, Boqi Pet has not slackened off its community business at all, which shows that Boqi Pet wants to develop in a coordinated way in terms of weak social interaction and strong business.

Of course, the rapid development of Boqi pet is inseparable from its social efforts, and the company’s influence is enhanced by increasing cumulative users, thus increasing revenue.

Therefore, it can be predicted that Pochi can also strengthen related businesses:

C. Pay attention to private chat

By adding private chat function, the interaction between users can be improved.

D. Strengthen the private customization of black card members

At present, in addition to the benefits of ordinary commodity concessions, the private subscription enjoyed by black cards also has exclusive customer service. If you upgrade to black card butler service on this basis, you can increase the desire of users to recharge black cards. The service content can include professional evaluation of users’ pets, designation of diet plan, medical plan, birth plan, exercise plan, pet dynamic popularity and so on.

E. live broadcast

By increasing the live broadcast function, the number of user downloads is increased, the interaction between users is improved, and the user stickiness is improved.

F. Offline community activities

Pet exhibitions, pet public welfare activities, pet games and other forms enhance the pet community and enhance the brand of Boqi pets.

G. Other short video platforms

By creating official accounts of short videos such as Tik Tok, Watermelon, Aauto Quicker, etc., they can be used as content distribution channels for internal production of products, share short videos with pets as content, and promote user traffic acquisition of products.

5) Summary

In the Top 100 Unicorn Enterprises in China issued by the Ministry of Science and Technology, Boqii was mentioned, ranking 83rd, and it was the only company in the pet industry called Unicorn.

As a representative of many pet shopping malls, Boqi Pet has been developing in a trinity way of "e-commerce+service and new retail+socialization".

In the community, users have questions and answers, evaluation, topics and people to communicate; In the mall, users have a list of goods to choose from, as well as bargaining and other forms; In terms of service, Boqi Pet has connected more than 3,000 pet shops and pet hospitals, which not only provides convenience for users, but also brings customers to many stores. At the same time, Boqi Pet has built several warehouses to provide goods.

Boqi Pet has also made great efforts in its operation, and improved its operation from the strategies of membership, discount, cash back, inviting friends and virtual games. Now Boqi Pet should strengthen its brand influence to gain more users and maintain its dominant position in the pet industry.

The above is the whole content of "Analysis of 68 Pet Apps (Part I)", and the rest will be published in time.

I was engaged in Java development before, and I didn’t enter the product for long. At the same time, I am now "looking for a new job opportunity". I am currently in Nanjing, but I may go to Beijing after the year.

Finally, if you have any suggestions for this article, please leave a message or exchange private messages below.

Above.

　

This article was originally published by @ Xiaoqi. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

In the first half of this year, there were 22 mainstream new cars on the pickup market, and the price range of new cars was 7-mdash; 220,000 yuan. The product types of new cars cover tool pickups, commercial pickups and passenger pickups to meet the needs of different car buyers. Among the new pickup trucks, automatic pickup trucks are undoubtedly a highlight. Among them, 6 new cars are equipped with automatic gears for users to choose from, and 4 models are also equipped with 8AT automatic gearboxes.

In addition to many NEW pickup trucks in the first half of the year, eight new cars will be ushered in in the pickup market in the near future, including the first domestic loaded pickup truck and SAIC pickup truck New, which just appeared during the Chengdu Auto Show. What are the highlights of the new pickup truck that will be listed in the future? I will partially interpret it through this article.

1. Great Wall Gun Commercial Pickup Diesel 8AT Edition

Expected to be listed in the third quarter

During the Chengdu Auto Show, the first diesel automatic pickup truck of Great Wall pickup truck — — The diesel 8AT version of the Great Wall Gun Off-road pickup truck was officially launched, and the new car was sold at 176,800 yuan, which is also the only diesel 8AT off-road pickup truck with high-end positioning in China. In terms of vehicle configuration, the car has advanced version, advanced version and limited edition to choose from.

Recently, we also learned from other sources that during the third quarter of this year, the Great Wall pickup truck will also launch the diesel 8AT version of the Great Wall Gun commercial pickup truck. In terms of power system, the new car will be the same as the diesel 8AT version of the Great Wall Gun off-road pickup truck, that is, it adopts a GW4D20M engine with a displacement of 2.0T, achieving a maximum torque output of 400N·m and a maximum power of 120kW, and matching the ZF 8AT gearbox in terms of transmission system.

At present, the commercial pickup truck of Great Wall Gun has a gasoline 8AT pickup truck for sale, and the new model will bring more car purchase options to users after it goes on the market in the future.

2. Jiangxi Isuzu classic Ruimai pickup truck　 　

It is expected to be listed in August.

In the new car announcement of the Ministry of Industry and Information Technology in June this year, Jiangxi Isuzu classic Ruimaiguo version 6 pickup truck was first exposed. The new car continues to use the classic 2.8T Isuzu 4JB1 engine, and can meet the national six emission standards. According to the new car information exposed by the Ministry of Industry and Information Technology, the new car can achieve a maximum power output of 88kW, and its power output value has not changed significantly compared with the national version 5 model.

According to related news, the national version 6 classic Ruimai pickup truck will be officially listed next month. After the new car goes on the market, it will have long box and standard box models for users to choose from. The box size of the long box pickup truck is 1770 * 1530 * 480 mm. As for the design of the new pickup truck, it may continue the design elements of the current model.

Based on the existing models on sale in Isuzu, Jiangxi Province and the similar models in the pickup truck market, we estimate that the price of the classic Ruimaiguo Sixth Edition will be within 90,000 yuan.

3. SAIC pickup NEW　 　

It is expected to be listed in November.

During this year’s Chengdu Auto Show, mainstream pickup truck companies brought a variety of heavy models, among which SAIC pickup truck NEW concept car attracted everyone’s attention with its sci-fi design. In the future, the car will become a high-end pilot model of SAIC pickup truck, and the NEW car will be named "new", in which "n" means "novel" & mdash; Cool creation; "e" means "Explosive”— Explosion; "W" means "wild" & mdash; Wild.

　

SAIC pickup NEW has adopted a brand-new appearance design, and the exterior of the car body is decorated with a large number of LED decorative lights and bright decorative strips, highlighting the high-end and luxurious vehicle positioning of the car in the future. It is worth noting that SAIC pickup truck NEW has a number of pioneering configurations applied in pickup truck models, including the first application of dual-screen central control design, the first 5G technology car networking to achieve L4-level automatic driving, the first application of penetrating vehicle taillights, etc., with a series of leading configurations to further enhance the passenger attributes of the car.

In terms of dynamic performance, the car is equipped with a newly adjusted "SAIC π" Bi-Turbo twin-turbocharged diesel engine, with peak torque exceeding 510N·m, has become the strongest torque output model in the pickup truck market in the future, and has the strength to compete with foreign high-end pickup trucks. It is reported that the new car will be officially listed in November.

4. E5 Reloaded Edition of Futian Pioneer　 　

It is expected to be listed in August.

According to the official knowledge from Futian, the E5 heavy-duty version of Futian Land Pioneer will be officially launched soon. As a highlight of the new car, the load-bearing capacity of the car’s cargo box is as high as 1.4 tons, the total thickness of the car’s rear suspension leaf spring is upgraded from 53mm to 62mm, the rated load of a single leaf spring is upgraded from 900kg to 1400kg, and the rear axle is also strengthened, and the diameter of the rear axle tube is adjusted from 85mm to 92 mm. In addition, the car also uses LT245/70R16 heavy-duty tires.

The E5 heavy-duty version of Futian Land Pioneer adopts a 2.8T Cummins ISF 2.8T diesel engine, which can achieve a maximum power output of 110kW and a maximum torque output of 330N·m, and this power system meets the national six emission standards. Cummins diesel engine is positioned as a high-end diesel power system in the commercial vehicle market, which has stable power output and high stability. In the future, the new car will further enrich the product camp of Futian Pioneer pickup truck.

5. JAC Shuai Ling T9 (the official name has not been officially named)　　

It is expected to be listed in October

In the new car announcement of the Ministry of Industry and Information Technology later this month, Jianghuai Shuailing T9 pickup truck was officially exposed for the first time. The front face of the new car has a distinct change from the models currently on sale. It adopts a trapezoidal air intake grille and has a prominent body line and angular design, which adds a personalized and tough car style to the car. The three-dimensional dimensions of the new car are 5330/5620*1965*1920mm, and the container dimensions are 1520/1810*1590*470mm.

In terms of power performance, the car will be equipped with a diesel engine with a displacement of 2.0T, which can achieve a maximum power of 110kW and a peak torque of 360 Nm. This power system is also used in the current Shuailing T8 pickup truck.

In addition, according to relevant news, this new car will be named "Hutu" pickup truck. At present, the official name has not been officially released. At the same time, the new car will be officially listed in October.

6. Jianghuai Shuailing T8 Pro pickup truck　 　

It is expected to be listed in September.

In addition to the above-mentioned JAC Shuailing T9 pickup truck, JAC will also launch Shuailing T8 Pro version in September this year.

The appearance of Shuailing T8 Pro pickup inherits the style of the current model, and the new car grille adopts a new matte black design to further enhance the tough guy style of this pickup. At the same time, for the first time, the new car interior adopts a vertical central control large screen with a size of 10.4 inches, which has voice recognition function.

In terms of configuration, Shuailing T8 Pro pickup truck will have fully soft leather interior, Bosch 9.3 ESP body stability system,Keyless access to one-button start, electronic handbrake, uphill assist, etc.

7. Geely Remote FX　

It is expected to be listed in September.　

According to the announcement of the new car of the Ministry of Industry and Information Technology, Geely Sichuan Commercial Vehicle Co., Ltd. will soon launch the first load-bearing body pickup truck in China, and the new car will be named Geely Remote FX. According to the information from relevant channels, the car will be officially launched in August and listed in September.

Geely long-range FX pickup truck is developed based on Bo Yue platform, and adopts load-bearing body structure design. The front suspension of the whole vehicle adopts McPherson suspension structure, and the rear suspension adopts multi-link rear independent suspension. In terms of power system, the car is equipped with the same engine of Bo Yue, which can provide the maximum power of 135kW and the maximum torque of 300 N m.

Compared with the conventional pickup truck model, the application of the load-bearing body structure will make the car directly positioned as a passenger pickup truck model, catering to the current development trend of pickup truck industry. Let’s look forward to what surprises this pickup truck will have in the future.

8. Annual payment of Terralord　 　

It is expected to be listed in August.

According to the information released by ZTE, Terralord pickup truck of the year will be officially launched in August. Compared with the current model, the car adopts a more tough appearance. The front face of the new car adopts a brand-new grille shape, and the front bumper of the new car is also stronger and more powerful, further enhancing its visual effect and vehicle appearance recognition.

The dimensions of the new car are 5341*1920*1845mm, the wheelbase is 3230mm and the container size is 1530 * 1620 * 515 mm. In terms of power performance, the car uses a VM2.5T diesel engine with a maximum power of 110kW and a maximum torque of 360 N m. In terms of configuration, the car also has electronic handbrake, 360 panoramic image, driving recorder, one-button start, keyless entry, ESC, uphill assist, side airbag, etc., and provides ten-way electric adjustable seats.

Among the eight pickup trucks to be launched in the future, there are not only brand-new models such as SAIC pickup NEW, JAC Shuailing T9 and Geely Remote FX, but also the classic Isuzu 4JB1 diesel power and Cummins 2.8T diesel power. With the listing of many brand-new models, the pickup truck market in the second half of this year will be as exciting as a hundred flowers, and relying on the listing of new models, it will also bring new trends and development directions to the current pickup truck market.

　　[car home Information] Recently, we learned from Jietu officials that (|) will be officially listed on April 22nd. The car has been pre-sold before, and a total of three models have been launched. The pre-sale price range is 184,900-216,900 yuan.

　　Jetway Shanhai T2 can be regarded as a plug-in hybrid version of Jetway Traveler, so the two models have similar designs, and the overall design is still a square box hard-core model, in which the net is inlaid with the brand logo of "JETOUR" and connected with the headlights, and the distinctive headlight group style is impressive.

　　On the side of the car body, the posture of the whole car is square and powerful, and sharp lines and full profiles coexist. The window frame is angular, and the shape of the wheel eyebrows protrudes outward, showing a hard-core style. The tail is a classic "small schoolbag", while the longitudinal taillights are wrapped in a black frame, showing off-road temperament. In terms of body size, the length, width and height of the new car are 4785/2006/1875(1910)mm and the wheelbase is 2800mm respectively.

　　For the interior, Jietu Shanhai T2 adopts a 10.25-inch embedded LCD instrument and a 15.6-inch floating central control screen, and is equipped with Qualcomm Snapdragon 8155 chip. The rounded rectangular air outlet, flat-bottomed four-position steering wheel and electronic gear handle make the whole car look more textured.

　　In terms of configuration, the new car is equipped with L2.5 intelligent assisted driving system, covering many high-end intelligent safety technologies such as forward collision warning, intelligent identification of traffic signs, and intelligent blind spot monitoring. For outdoor scenes, the car’s second-row seats adopt a flat design, and it is also equipped with 6.6kW external discharge function, plus an independent "parking air conditioning" system, which makes camping and travel more convenient and comfortable.

　　In terms of power, Shanhai T2 is equipped with a 1.5TD DHE+3DHT hybrid system, with a maximum power of 115kW and a maximum torque of 220N·m, matching with a three-speed super electric hybrid special gearbox. The comprehensive maximum power of the system is as high as 280kW and the maximum torque is 610N·m, which can be easily handled for both daily driving and off-road adventures. This car adopts the 43.24kWh battery pack provided by Contemporary Amperex Technology Co., Limited, which can provide pure battery life of 208km (129km at the bottom) and long comprehensive battery life of 1300km+. (Compile/car home zhang xiaodan)

　　Although the CCTV Spring Festival Evening in 2018 has come to an end, the discussion on the content of the party continues. From New Year’s Eve to today, all the programs in the program are occupying the hot search list in fancy, proving their influence with high popularity. Last night, Yang Dongsheng, director of CCTV Spring Festival Evening in 2018, Qin Xinmin, director of language program and director of song and dance program in 2018, accepted the WeChat interview of Mammoth reporter, responded to many questions from netizens and revealed the release process of many popular programs.

　　Q: The evaluation of this song and dance program has taken care of the appreciation needs of audiences of different ages. How was it initially considered?

　　A:I think the stage of the Spring Festival Gala is a national stage, which itself is to take care of different audiences, because it is not only for the whole country, but also for the audience of the world, so you can see that what we are pursuing this year is this kind of internationalization, and then it is fashionable, and then there is a mix of nationalization and pluralism.

　　Everyone says that the Spring Festival Gala is a rich New Year’s Eve dinner, a big meal. That’s just like every Chinese New Year’s Eve dinner on our table has a combination of vegetarian and vegetarian dishes, and then there are different flavors and different dishes. That’s actually the same in the Spring Festival Evening, not only for these viewers who have feelings for the Spring Festival Evening, but more importantly, we must attract the participation and attention of young viewers. It has gone through more than 30 years in the Spring Festival Evening, and we also hope that it can become the best companion for every family through this different style and variety of programs.

　　Q:tfboys"Me and"2035Have an appointment, is there any special meaning?

　　A:In fact, it is a theme song. When creating, we hope to convey positive energy to the society, but we don’t want to use a blunt way. We hope that it can be presented artistically. The style of the whole song is easy to spread and be accepted by young people. At the same time, we also found tfboys, three idols that young people have always liked, and they are all young people full of positive energy, because they will be the backbone of social development by 2035.

　　Q: After the Spring Festival Gala, are your concerns the same as you expected? What will be more unexpected? For example, Faye Wong’s gloves, did their styling directors give any comments?

　　A:I’ve been watching the internet since I woke up today. I actually love watching netizens’ spit. I think everyone’s interesting comments on the Spring Festival Gala are also good incentives for themselves. To be honest, some of your concerns are really different from what we thought. About this Faye Wong glove, it is really a place that I didn’t expect, but I also think what you said is quite interesting.

　　Q: Can you tell us about the process of being invited to Faye Wong to sing with Na Ying this time? Is there anything interesting behind the scenes?

　　A:Please come to Faye Wong and Na Ying this year. I think this may be an idea about the feelings of the Spring Festival Evening, because they first appeared on the stage in 1998, when I just entered CCTV. At that time, the work of the Spring Festival Gala left a very, very deep impression in my mind, and I think it is an excellent work. At the same time of this year’s whole layout of the Spring Festival Evening song and dance program, singing and dancing is not just about grasping the works. More often, we have to lay out the whole actors, that is, how to make the actors fit in well with the program. I think this stage of the Spring Festival Evening must not mean that everyone can sing their own songs casually. What really needs to be reflected on this stage is the director’s art and the director’s creativity, that is, what kind of ideas you have. You may be difficult to present on other programs, but it is possible to achieve it on the stage of the Spring Festival Evening, so at the beginning, we hoped to catch such a program this year, and we called it the design of highlight programs. Then I thought of "Meeting in 1998" and joining hands again after 20 years. With this idea, I began to communicate actively with them.

　　Basically at the same time, while communicating with Faye Wong, I was communicating with the elder sister. When I put forward this idea, everyone accepted it at once. They all felt that if two people came on stage again in 20 years, they would be very excited. So, it means that the three of us hit it off, and then everyone acted quickly.

　　In this program, they really have great support for the Spring Festival Gala. That sister has also made a lot of efforts for the creation and promotion of the whole lyrics and songs. When you see the subtitles, you will know that the lyrics of this song are actually written by Na Ying and Faye Wong, who collided with each other.

　　At first, we thought of a theme: "Reunion". When we get together again, we will feel what it is like. Are we expressing a reunion, a friendship, a passage of time or something? At that time, there were several versions of words in front of us, which were always running in. At last, I felt that maybe this was really a point in the process of communication and collision with the performer himself. No matter how time goes by, I think what the years can finally precipitate is a very good memory, so I have this work this year.

　　At that time, when we were communicating, even when we were composing, we also said that I hope this work, not a party song, can become a truly excellent music work. So, we are creating in this direction. I think this year’s "Time" works meet our expectations at that time. I was really excited when I first heard the demo, and I got goose bumps all over. Maybe it was because of this feeling. On the other hand, I think the two people really interpreted this work very well.

　　Q: "The Best Stage" performed by Bo Huang, William Chan and LAY received a very good response. From yesterday to today, it was also a hot search for fancy. How did you come up with this new group?

　　A:Some of the reactions after the show are actually expected, such as "The Best Stage". At the time of design, in fact, we expected it to be a bright spot on the stage of the Spring Festival Evening. Through the very, very dedicated and hard work of these three actors, I feel that the final effect has been achieved, and the form of dancing together is also the first time to appear on the stage of the Spring Festival Evening.

　　I have to say here that I think Huang Bo is really a very, very good actor, and he is also a very dedicated director. In this program, he devoted a lot of his own efforts. We had a meeting together, and then discussed the presentation from the initial lyrics to the stage, including the design of dance movements. He participated in the whole process and held a meeting with our director.

　　At the same time, two other young actors, William Chan and LAY, are also very cooperative. Today, when I saw comments on the Internet, they all said, "Wow, Brother Huang Bo is so handsome and dances so well." But in fact, everyone didn’t know that he really made great efforts. He practiced every day, including his design of every point, and he thought a lot about every movement. Then Wei Ting and Yi Xing also had a good idea and communicated immediately. We kept communicating, and finally this program was presented on this stage through everyone’s efforts.

　　Q: "Double Heroes" invited two martial arts masters, Wudang and Shaolin, to compete. This is also the first time that it was presented in the Spring Festival Evening. Is this a difficult process? Did the performance achieve the expected results?

　　A:Wushu program is an indispensable program form in the Spring Festival Evening, so how to innovate is really a difficult problem. If we just continue the last martial arts program, I think it’s easier, because China’s martial arts is really very strong, but how to make it present a different way, I think this is a very difficult thing.

　　Because there are a lot of observations and inspections in the early stage of the Spring Festival Gala. At that time, I saw the Shaolin monk group coming to Beijing to perform in the Great Hall of the People. In fact, since last year, we have had the idea of inviting the real Shaolin monk group to the stage of the Spring Festival Evening. So after seeing their performance, I went to Shaolin and went directly with the choreographer.

　　It’s really different to see it on the spot after you go. The real spirit of martial arts is different from the shock that martial arts kungfu brings to you. This program in Wudang is also directed by Dai Bing, one of the directors of this dance in this year’s Spring Festival Evening. He invited the inheritor of Wudang to perform this kind of balance beam performance in a program before, but Qingfengzi was the only one at that time. At that time, we thought that Shaolin’s kung fu was also very good, and Wudang’s Tai Chi combines femininity with femininity. Then we wondered if we could have a magical chemical effect if we combined these two forms this year. It is precisely because this way of balance beam has been used before, so it is an idea of this double hero meeting.

　　However, they encountered many difficulties in the whole rehearsal process, because Shaolin’s kung fu is that kind of rigid and hard kung fu, and it may not give full play to his advantages on the balance beam, so they rehearsed for a long time and also ran in for a long time. The final effect, I think, should be said to have reached 80% compared with the original idea at that time, but if there is a longer time to run in, it should be more exciting.

　　Q: Kung Fu boys from Tagou Wushu School in Henan Province.16year15Can you talk about your impressions and comments on these kung fu boys when you board the Spring Festival Evening for the second time?

　　A:Tagou Martial Arts School is actually an old friend of the Spring Festival Evening. Before that, everyone could see the name of Tagou Martial Arts School on the annual Spring Festival Evening martial arts program, and watched the growth of these children from generation to generation. Many performers of that year have become later teachers. This year, these two somersaults children participated in this year’s "I want to go to the Spring Festival Evening". The child in "I want to go to the Spring Festival Evening" challenged fifty somersaults on the spot, and then the scene exploded, and then there was applause, so we also included it as an element in the whole martial arts program design this year. We want to reflect the profoundness and profoundness of Chinese Wushu and the spirit of Chinese Wushu through this form of change and communication between different sects.

　　Finally, the program presented on the stage, I think that no matter what, in fact, all the actors have made a lot of efforts. There are several national Wushu champions among them. They all presented the best state to the audience with their very professional and dedicated spirit. I think this has also reached an expectation of our director group and I hope it can be recognized by the audience.

　　Q: Why did Jackie Chan and Jason Wu arrange a chorus? Some netizens think that their performance kung fu should be more exciting.

　　A:In fact, Jackie Chan and Wu Jingdu performed martial arts programs on the stage of the Spring Festival Evening respectively, but I think their chorus songs should appear for the first time this year.

　　Everyone thought that it was good for them to perform a kung fu together, but I felt that because China was chosen this year, it was actually hoped that this patriotic theme and positive energy work could be accepted by ordinary people, and that it could be sung and promote more positive energy in society. Who will sing it? In fact, who can better interpret this work and convey the idea we want to convey. So I thought of Jackie Chan and Jason Wu this year.

　　I saw a comment on the Internet today, which I thought was particularly well written. It said, "It’s the first time I saw a handshake between two powerful men." I think this may be the meaning of their interpretation of this work.

　　Q: How did the idea of Huang Xiaoming, Jerry Yan, Wallace Chung and Xia Liao come about? Is the process of four people on the same stage smooth?

　　A:The program of the four of them is the program of Shandong Branch, because the theme of Shandong Branch this year is traditional culture, so when selecting works, I chose two songs. One is Descendants of the Dragon, and the other is Glorious China. At the earliest, I wanted this actor from Hong Kong, Macao and Taiwan to present it together. Therefore, there will be the cooperation of these four people.

　　They are also very popular actors. I think the four of them also presented this work very well. Huang Xiaoming is a native of Shandong, but he is very active and cooperative. I think that as long as we are on the stage of the Spring Festival Gala, or everyone feels proud to stand here and be able to represent mainland actors, Hong Kong actors, Taiwan Province actors and Macau actors. Therefore, all the actors convey and interpret this work with sincere intentions.

　　Q: Some of the opening songs and dances were real families, such as Tong Liya and Chen Xiao. They were temporary groups, but the response was very good. What was the standard for inviting actors at that time? Anji Xiaoyu stole the camera, and even went on a hot search today. How did they perform during the rehearsal? Are you worried that it will be uncontrollable during the live broadcast?

　　A:The song after the opening dance is "New Year’s Eve". When the actors are matched, family, friendship and affection are taken into account. There are also singers and actors’ representatives, including representatives from Hong Kong and Taiwan. Tong Liya and Chen Xiao are just very good friends, and they are also very good actors.

　　Sha Yi Hu Ke family, I think two people are very serious and dedicated actors, and the two children are very cute. During the whole rehearsal this year, I think it really brought us a lot of tidbits. The little fish is really cute. He often dances or often gives us some different surprises. For example, we all saw it on the screen. He suddenly hugged his brother on that stage, and then when he was off stage, the two children had a good relationship and always brought a lot of joy to the crew.

　　In fact, I don’t worry that they can’t be controlled when they broadcast live, because I think that the two children are very good at tutoring at first sight. In fact, every time they rehearse, especially Anji is very, very serious. Then he often pats his younger brother to remind him that he should pay attention to this, and then he is particularly careful to remember his own words. They are really cute children. I think this year their family of four also added a lot of highlights to the opening program of the Spring Festival Evening.

　　Q: What are the criteria for the selection of language programs this year? How to choose a new generation of comedians and actors?

　　A:An important feature of language programs in the Spring Festival Evening is the degree of joy. It must be comedy, and it must bring joy to people on this night. Then, how can we meet more audience groups, pay attention to the Spring Festival Gala and provide our comedy programs for all audience groups, which determines what kind of actors we are looking for.

　　Because it is often said that the Spring Festival Evening is a big dinner, and it is difficult for many people to adjust, even so, we try our best to satisfy the appetite of the vast majority of viewers for comedy programs through our efforts. In this way, it will have actors that the old audience likes, and young people will have objects that the young people admire. According to these two criteria, the audience likes them first, so we will select the ones that the young people like in this year’s sketch actor community. At the same time, he has both stage performance experience and comedy performance ability.

　　Q: In terms of selection criteria, which is more important, funny or conveyed meaning? Are there any regrets that funny stalks are useless?

　　A:In fact, the two are an organic unity. If you only have laughter, it is a cheap laugh. If you only have meaning, it does not meet our artistic standards. Therefore, in the creation of language programs in recent years, we have a saying that we should not only talk about meaning, but also be interesting. In the organic unity of meaning and interest, we can complete the comedy program that our audience likes.

　　Q: This year’s Spring Festival Evening, some netizens have begun to sort out golden sentences, such as "Love keeps fresh by confession, love" in the essay "Learning to Drive"TAYou have to say it. ""This is not love, this is blindness "and so on. Were these golden sentences originally anticipated?

　　A:The golden sentence in "Learning Car" is something we didn’t imagine at first. As far as the law of creation is concerned, there may be two ways to create it: one is that in the process of creation, in the process of plot advancement, it naturally collides with the dialogue of this character. There may be another one, because there is a golden sentence, how to embed it into a reasonable plot that conforms to its production. Just these two ways, in Learning to Drive, I think he is a golden sentence produced in the process of creation.

　　Q: Every Spring Festival Evening, language programs are the most concerned by the public, and they are also the earliest form of programs. What are the criteria for language newcomers to choose?

　　A:In fact, everyone should know that over the years, we have a unified standard for actors in the Spring Festival Evening, that is, the four-no-use standard. This four-no-use standard is our basic premise. Under this premise, what kind of young actor we choose to be an actor in our language program in the Spring Festival Evening must also meet the first requirement. He is the actor we need for the characterization of this drama. Secondly, he can accomplish the task entrusted to him by this role well, and thirdly, he is a popular actor among young people.

　　Q: The African aunt is on fire. How did you think of letting Lou Naiming play this role before?

　　A:At first, we still wanted to use African actors, and our first target was Wolf Warriors 2, an African grandmother. However, in the process of contact, we found that she could not speak Chinese well, and the language program would not become a language program if the language expression was not good. However, it is difficult for us to find an actor who has both our language requirements and performance requirements, if he is a pure African actor.

　　At the right moment, at first, we positioned Lou Naiming as the director of this work. After she entered, when we discussed the actor of this sketch together, we were in trouble because we were looking for this old lady. At the planning meeting, our editor-in-chief Jeikiy suggested that Lou Naiming could play this role. At that time, she declined. But then, at our strong request, she tried it, but she didn’t expect it to be very brilliant.

　　Recently, flocks of seagulls once again appeared in Daming Lake in Jinan, Shandong Province, and the scenic cruise ship deliberately opened up a new route to get in close contact with this group of elves.

　　On the Daming Lake in Jinan, seagulls sometimes spread their wings and glide, sometimes dive for fishing, sometimes lie still on the lake, and sometimes chase and play. Groups of seagulls have attracted many citizens to stop and enjoy. It is understood that this is the fourth year that seagulls have "settled in" Daming Lake. This year, the number of seagulls is the largest, and the scenic cruise ships have deliberately opened up new routes to get in close contact with this group of elves.

　　These guests from afar are called Siberian silver gulls. Every spring, some of them will fly to Jinan on time to feel the breath of spring here. According to past experience, this group of elves will leave Jinan soon after a short stay.

　　　　　China Court Network News　　It is said that the film "Daughter Country on a Journey to the West" used his own music works "Yungong Xunyin" and "Daughter Love" in the soundtrack without permission. Mr. Xu sued Beijing Maitian Yinghua Culture Media Co., Ltd. and Shenzhen Tencent Computer System Co., Ltd. on the grounds of infringement of the right of authorship and the right of online dissemination of work information, requesting an order to stop the infringement, delete the infringing film "Daughter Country on a Journey to the West", apologize and compensate the economy. A few days ago, the Haidian District People’s Court of Beijing accepted the case.

　　The plaintiff, Mr. Xu, claimed that he was the composer of The Journey to the West’s 86th TV series "Yungong Xunyin" and "Daughter’s Love". The Journey to the West’s broadcast for 30 years has had a wide influence at home and abroad. Yungong Xunyin and Daughter’s Love have also been widely sung, and have become The Journey to the West’s iconic music works. The films Sun Wukong’s Seven Fighting Nine-tailed Foxes and The Daughter of a Journey to the West are produced by Wheat Field Pictures Company and Tencent. Starting from August and October of 2015, the second company used Yungong Xunyin (prelude to Journey to the West) and Daughter’s Love in the promo of Monkey King and the soundtrack of Daughter’s Country on a Journey to the West without authorization, and charged on demand through Tencent Video and other networks, with a click-through rate of nearly 300 million.

　　The plaintiff, Mr. Xu, believes that Sun Wukong’s Seven Strings of Nine-tailed Foxes has been offline, and The Daughter of a Journey to the West is still online. The use of Mr. Xu’s works by Wheat Field Painting Company and Tencent in the films involved without Mr. Xu’s permission and without Mr. Xu’s signature has infringed Mr. Xu’s copyright according to law, including the right of signature and the right of information network dissemination.

　　At present, the case is under further investigation.

The intelligent driver assistance system of Deep Blue SL03 is very easy to use.

It comes standard with an intelligent assisted driving system reaching L2 level, with as many as 15 sensing components, which can realize 360-degree omni-directional monitoring.

It has many functions, such as integrated adaptive IACC, TSR speed limit recognition, BSD blind spot monitoring, LCA lane change assistance and so on, which can reduce the burden on drivers and improve active safety.

In actual use, the operation is not complicated, and it can be activated by dialing the gear twice in a row, and the distance and speed of following the car can be adjusted by the left button of the steering wheel.

It can automatically correct the direction when driving, and can also slow down or stop when the current car slows down or stops, which is useful in high-speed and urban traffic jams.

The active safety system will play a role in an emergency, and it will also give a warning when changing lanes, reversing cars and opening doors.

In the future, it will also support the subscription and installation of more advanced NID3.0 pilot intelligent driving assistance system and APA7.0 remote parking service system, and add more sensing components to the hardware, which has higher recognition accuracy and perception ability.

NID3.0 can realize full-speed adaptive endurance, lane keeping, intelligent lane changing assistance and other functions, while APA7.0 can realize remote parking, remote car moving, memory parking and so on.

In the World Intelligent Driving Challenge, Deep Blue SL03 won the title of "Intelligent Driving Mass Production Competition", which is enough to prove its outstanding mass-production intelligent driving technical strength.

For example, in the intelligent driving assistance of high-speed navigation, the success rate of shunting and merging on the ramp reaches 98%, and 97% of congestion can be avoided under the cruising condition in urban areas, with the minimum following and stopping distance of 2 meters.

But also can identify the danger in weak light or dark environment, and effectively prevent the blind area of the transverse ghost probe at the intersection or in front.

Its perceptual recognition technology based on AI visual recognition and multi-model parallel probability fusion enhances the accuracy of target ranging under high dynamics, and the decision-making model based on multi-target interactive prediction greatly increases the traffic efficiency.

At the same time, the cloud-tube-vehicle trinity high safety guarantee system of Deep Blue Automobile effectively guarantees the safety of the intelligent assisted driving system.

In terms of parking, there are 13 kinds of parking assistance methods, and the parking completion rate is over 97%. In details, it is very powerful to automatically get away from obstacles to facilitate getting on and off, to recognize the state of the ground lock in the parking space, and to refer to the posture of adjacent vehicles when the parking space line is unclear.

Generally speaking, the intelligent driver assistance system of Deep Blue SL03 performs well, but the driver can’t completely rely on the intelligent system. After all, the safety mainly depends on his own control.

Original Rao Xiangyu titanium media

▎ Global mobile phone shipments are expected to increase by 5% in 2024.

Author | Rao Xiangyu

Edit | Zhong Yi

This article first appeared in Titanium Media APP.

After the successful mass production of Huawei’s three-fold mobile phone, Mate XT Extraordinary Master, the long-lost mobile phone market ushered in a long-lost carnival.

By introducing multi-directional bending flexible materials and brand-new hinge technology, Huawei Mate XT extraordinary master can realize a variety of folding methods from single folding to triple folding, and the maximum screen size has reached 10.2 inches, making it the world’s first mass-produced three-fold mobile phone. However, judging from the public selling price from 19999 yuan, Huawei Mate XT is obviously not aimed at the mainstream mass market, but at the more lucrative high-end market.

In fact, in addition to Huawei’s three-fold mobile phone, the smart phone market in 2024 has seen more new changes compared with the previous two years when the overall sales volume declined. From technology to brand competition pattern to industry growth rate, there are obvious differences.

In the midst of change, the inherent pattern of the global smartphone market is being broken.

Xiaomi gradually got rid of the label of "diaosi machine"

Since its birth, Xiaomi has always taken "extreme cost performance" as the main advantage of mobile phone category. In the early stage of development, through the cost-effective strategic play, the shipment of Xiaomi mobile phone did grow rapidly all the way.

From 2012 to 2014, the growth rate of Xiaomi’s mobile phone sales was 22.96%, 160% and 226% respectively. According to the data released by market research organization IDC in the third quarter of 2014, Xiaomi’s market share in China is 14.8%, surpassing Samsung’s 11% and Lenovo’s 12.8%, making it the largest smartphone manufacturer in China.

However, after this model, Xiaomi mobile phone was trapped in the brand dilemma of "diaosi machine". At the same time, it also makes it difficult for Xiaomi to enter the high-end market, and it is difficult to obtain the most profitable cake in the market.

According to public statistics, with a market share of about 17%, Apple has taken away 45% of the global mobile phone revenue and 85% of the global mobile phone profits. With a market share of about 20%, Samsung took about 17% of the global revenue (28% less than Apple), and then took about 12% of the global profit (73% less than Apple), while domestic mobile phones took about 38% of the global revenue with a market share of about 60%, and finally only took about 3% of the global profit.

So at the strategic meeting of Xiaomi Group in early 2022, Lei Jun made it clear: "High-end development is the only way for Xiaomi’s growth, and it is also a life-and-death battle for Xiaomi’s development. We must not be afraid of loss or sacrifice and move forward unswervingly."

After more than two years, Xiaomi’s share in the high-end market has begun to improve.

According to the latest data of Canalys, in the second quarter, among the top five manufacturers of global mobile phone shipments in the price range of more than $600, Xiaomi increased by 71% year-on-year with its continuous demand for 14 series, and its shipments ranked fourth. In the Asia-Pacific region (excluding Greater China), the mobile phone shipments of Xiaomi in the price range above $600 increased by 564% year-on-year; In Europe, the Middle East and Africa, millet shipments in this price segment increased by 100%.

Xiaomi disclosed in the second quarter financial report that in the Chinese mainland market, the price range of Xiaomi mobile phone from 3,000 yuan to 4,000 yuan increased by 5.4 percentage points, the price range from 4,000 yuan to 5,000 yuan increased by 3.5 percentage points, and the price range from 5,000 yuan to 6,000 yuan increased by 2.3 percentage points.

HarmonyOS’s market share has steadily surpassed IOS.

In the first half of 2024, Huawei’s mobile phone business entered a comprehensive recovery.

According to IDC data, in the first half of 2024, Huawei once again ranked first in the smartphone market in China with a market share of 17.5%, and the growth rate of mobile phone shipments in the first quarter and the second quarter was 110% and 50.2% respectively, leading the industry. Although external restrictions continue to tighten, Huawei’s supply capacity continues to improve, and the gap with Apple continues to narrow in the market above 4,000 yuan.

As the mobile phone business stabilized, Huawei’s revenue and profit performance also entered the fast lane of growth. In the first half of the year, Huawei achieved sales revenue of 417.5 billion RMB, a year-on-year increase of 34.3% and a net profit margin of 13.2%. According to this calculation, Huawei’s net profit in the first half of 2024 was 55.11 billion yuan, an increase of over 18% year-on-year, which exceeded the 50 billion mark for the first time. In the first half of 2023, Huawei achieved a total sales revenue of 310.9 billion yuan, a year-on-year increase of only 3.1%.

It is worth noting that the recovery of Huawei’s mobile phone business also means that HarmonyOS’s operating system has gained a firm foothold.

In the first quarter of 2024, the market share of HarmonyOS operating system in China reached 17%, surpassing 16% of Apple’s iOS for the first time, mainly due to the decline of Apple’s mobile phone sales and the popularity of Huawei’s mobile phones. In the first half of 2024, the market share of HarmonyOS operating system in China increased to 17.2%, up 66.7% year-on-year, and it has steadily surpassed iOS, second only to Android.

The HarmonyOS operating system was officially released on August 9, 2019, which lasted for 1,778 days. After four generations, the number of ecological devices in HarmonyOS has exceeded 900 million, and 2.54 million Harmony OS developers have invested in the development of the HarmonyOS world, with 4.35 million students studying in HarmonyOS School and 82.7 billion service calls per month.

Titanium Media APP understands that the native applications in HarmonyOS have entered a full-scale sprint stage, and more than 5,000 commonly used applications have all started development. In the fourth quarter of 2024, the official version of HarmonyOS NEXT will be pushed on more models, including Mate70 series.

Driven by AI, global shipments increased by 5% in 2024.

The decline of smartphones began to appear in the first quarter of 2022.

According to the statistics of CINNO Research, the overall sales volume of the smartphone market in China dropped by more than 20% in February of that year. OPPO, vivo and Xiaomi decreased by 45.7%, 38.6% and 20.1% respectively. On May 16th, China ICT Institute released a report saying that from January to March, the total shipments of mobile phones in the domestic market were 69.346 million units, down 29.2% year-on-year.

If we pull this statistical caliber back to ten years ago, we will find that in March 2012, the domestic mobile phone market shipped 39.586 million units. This means that the overall shipment level of the domestic mobile phone industry in the first quarter has been lower than that of the same period ten years ago.

Since 2023, with the outbreak of generative AI, large models and AI have almost become the standard in the smartphone market. This trend began to boost mobile phone sales in 2024.

Canalys predicts that the penetration rate of AI mobile phones will reach 17% in 2024, and this number will further grow rapidly in 2025, reaching 30%. Among them, Apple is still the number one player in this field, accounting for 51% of the market share of AI mobile phones with a shipment scale of 18 million units in the second quarter.

On September 20th, iPhone16 will be released soon. Although the only major change of iPhone16 compared with previous models is the addition of camera control buttons, it is worth noting that Apple Intelligence will launch a beta version next month, which is suitable for new iPhones, iPad and Macs and supports American English. In December, the supported languages will be extended to localized English in Australia, Canada, New Zealand, South Africa and the United Kingdom, and Chinese, French, Japanese and Spanish will be supported next year.

It is reported that the early version of Apple Intelligence will focus on text summaries, replies in emails and other messages, and photo editing. With the launch of the official version, the new system may allow Siri to control the iPhone or iPad more accurately, including using Siri to open a single document, move notes to another folder, send or delete emails, open specific publications in Apple News, send network links through emails, and require devices to provide article abstracts.

Canalys predicts that with the blessing of Apple Intelligence service, Apple is expected to achieve further value growth, and further encourage users to purchase Pro series models through differentiation strategy. Apple’s leading product attachment rate and its advantages in chip design, software ecology and cross-device linkage are expected to help it further strengthen its existing competitive advantage.

However, in the long run, the annual growth rate of the smartphone market will gradually enter a platform period after this year’s strong rebound, and it will grow moderately with a compound annual growth rate of 2% from 2024 to 2028.

(This article first appeared in Titanium Media APP)