According to media reports, the new member of Tank 300 family — The power information of tank 300 Hi4-T was exposed on the Internet.

　　　　 It is reported that, The new car will be equipped with a plug-in hybrid system consisting of a 2.0T engine and a P2 motor.

　　　　

　　　　 Judging from the previous application information of the Ministry of Industry and Information Technology, the tank 300 Hi4-T continues the design of the fuel version, which is not much different from the ordinary version. It still adopts a more classic square box shape, and the circular headlights are matched with the horizontal middle net, which is full of retro feeling.

　　　　 The body size is 4760*1930*1903 mm, the wheelbase is 2750 mm, the curb weight is 2.6 tons, and it has its own towing qualification.

　　　　 In terms of configuration, the tank 300 Hi4-T will also provide options such as streaming rearview mirror and electric side pedal.

　　　　

　　　　 In terms of power, The tank 300 Hi4-T will be equipped with a plug-in hybrid system consisting of a 2.0T engine and a P2 motor, with the maximum power of the engine of 185kW.

　　　　 In terms of battery life, The battery capacity of the new car is 37.11 kWh, and the pure battery life of the Ministry of Industry and Information Technology is 105 kilometers, which is consistent with the tank 400Hi4-T.

　　　　

　　　　 As a hybrid model, the tank 300 Hi4-T will bring consumers a better experience and lower use cost.

　　　　 And how much do you think the tank 300 Hi4-T is suitable for such a hard-core off-road vehicle with both performance and economy?

A few days ago, we got a set of matrix planning about the future products of Deep Blue Automobile from the Internet. From the picture, Deep Blue will form two product matrices in the future, which are expected to be urban SUV and sedan series and hard-core off-road G318.

In addition, Deep Blue will launch 5/6 large SUV models in the future, and a compact car product will meet us.

Deep Blue delivered 27,862 units in October, with a total order of 36,277 units, and the order for Deep Blue S05 exceeded 10,000 units in 10 days. I hope Deep Blue can keep this rhythm and bring us better products and services in the future.

Automobile is a hot spot in the current automobile market, and major car companies are stepping up the layout and launching of various models to meet the needs and expectations of consumers.However, the price of pure electric vehicles has always been an insurmountable threshold, and many consumers have to give up the idea of buying or choose cheaper oil vehicles when facing the high price..

As a leading manufacturer of new energy vehicles in China, Chery Automobile has been committed to building cars with high cost performance and providing consumers with more choices and values. Recently, Chery Automobile officially launched a brand-new car-ICAR 03, which broke the price barrier of A-class pure electricity with a starting price of 109,800 yuan, even cheaper than the oil car of the same level, causing widespread concern and praise in the market.

So, what is the charm of Chery iCAR03, which can make the oil truck feel ashamed?? Let’s take a look.

Appearance: young, fashionable and dynamic.

The design of Chery iCAR03 fully conforms to the aesthetics and preferences of young consumers, and is full of fashion and dynamic atmosphere.. The body adopts a streamlined shape, with large wheels and tires, creating a sense of movement and strength. The front face adopts the family-style design of Chery automobile, with a closed air intake grille as the main part, and with daytime running lights, it forms a sharp "electric eye". A number of lines are used to outline the layering on the side of the car body, which increases the stability and aerodynamic performance of the car body. The rear end of the car adopts a penetrating taillight design, which echoes the front face and increases the recognition and visual effect of the rear end.

Chery iCAR03 has a body size of 4360×1820×1630mm and a wheelbase of 2630mm, which belongs to the standard size of A-class pure electric vehicles. However, it has great advantages in the same class, providing sufficient guarantee for the seating space and luggage space.In addition, Chery iCAR03 also provides a variety of colors and personalized modified models, so that consumers can build their own exclusive cars according to their own preferences and needs..

Interior: Strong sense of science and technology and high intelligence.

The interior design of Chery iCAR03 is also based on the theme of youth and technology, creating an atmosphere of futurity and intelligence. Black and gray are used in the car, creating a simple and advanced feeling. The center console is centered on a 12.3-inch LCD instrument panel and a 10.25-inch central touch screen, which integrates a variety of vehicle information and entertainment functions, and supports voice control and mobile phone interconnection, making driving more convenient and safe. The steering wheel adopts a three-spoke design, with multi-function buttons and shift paddles to make driving more flexible and comfortable. The seat is wrapped in leather, and at the same time, it provides functions such as heating, ventilation and massage, which makes the ride more comfortable and comfortable.

The interior space of Chery iCAR03 is also very spacious and comfortable. The front passengers can enjoy enough head and leg space, and the rear passengers can also have enough riding comfort. The trunk has a volume of 450L, which can meet the daily luggage demand, and at the same time, it can further expand the storage space by putting down the rear seats.In addition, Chery iCAR03 is also equipped with panoramic sunroof, keyless entry, one-button start, automatic air conditioning, wireless charging, rearview mirror heating, reversing image, car Bluetooth, car networking and other configurations to make driving more convenient and intelligent..

Power: strong performance and long battery life.

The power system of Chery iCAR03 is its biggest bright spot and advantage, and it is also a place where the oil truck is ashamed. Chery iCAR03 is equipped with a permanent magnet synchronous motor with a maximum power of 150kW and a maximum torque of 300N·m, and with a capacity of 60.5kWh, it can provide excellent power performance and endurance. According to official data, the 0-100km/h acceleration time of Chery iCAR03 is only 7.9 seconds, the maximum speed can reach 160km/h, and the cruising range under comprehensive working conditions is 510km. In fast charging mode, it can be charged to 80% in 30 minutes, and in slow charging mode, it can be fully charged in 8 hours. This kind of dynamic performance can be easily dealt with whether in the city or at high speed, and it can also effectively reduce the cost of car use and environmental pollution.

The power system of Chery iCAR03 is not only strong in performance, but also high in safety. Chery iCAR03 adopts the international leading battery management system, which can monitor the state and performance of the battery in real time, and has multiple safety guarantees such as overcharge protection, overdischarge protection, temperature protection and short circuit protection, effectively avoiding the aging and damage of the battery.In addition, Chery iCAR03 is equipped with ABS+EBD, ESP, TCS, HDC, HSA, TPMS, 360-degree panoramic image, adaptive cruise, automatic parking, active braking, blind spot monitoring, lane keeping, traffic sign recognition and other intelligent safety assistance systems, which can provide effective help and protection for drivers in various complex road conditions and environments..

: cost-effective, worth having.

Chery iCAR03

Chery iCAR03 is a pure electricity that makes the oil truck feel ashamed. With the starting price of 109,800 yuan, it broke the price barrier of A-class pure electricity, even cheaper than the oil truck of the same level, without sacrificing product strength and quality, and provided consumers with a cost-effective choice.So, how did the price of Chery iCAR03 get so low?? What are the unique advantages and strategies of Chery Automobile? Let’s unveil its mystery together.

Price: reasonable and affordable.

The price of Chery iCAR03 is its biggest selling point and attraction, and it is also the place where the oil truck is ashamed. The starting price of Chery iCAR03 is 109,800 yuan, and the highest price is 139,800 yuan. There are three versions to choose from, namely comfort version, luxury version and distinguished version. Such a price can be said to be very low and competitive in the A-class pure electricity market, even cheaper than the same level of oil vehicles. For example, the starting price of Honda CR-V, which is also Class A, is 169,800 yuan, and the highest price is 276,800 yuan, which is much more expensive than Chery iCAR03. The starting price of BYD Yuan EV, which is also pure electricity, is 149,900 yuan, and the highest price is 189,900 yuan, which is also much higher than Chery iCAR03.

So, how did the price of Chery iCAR03 get so low?? This has the unique advantages and strategies of Chery Automobile.First of all, Chery Automobile has a strong independent research and development capability, which is designed and produced by Chery Automobile in all aspects, such as motor, battery, electronic control, body and chassis, which can effectively reduce costs and improve efficiency, and at the same time ensure the quality and performance of products..Secondly, Chery Automobile has a perfect industrial chain and supply chain, from the procurement of raw materials, to the manufacture of parts and components, to the assembly of vehicles, all of which are completed by Chery Automobile itself or together with its partners, which can effectively reduce the costs of intermediate links and links, and at the same time ensure the supply and stability of products..Finally, Chery Automobile has a flexible market strategy, providing different products and services according to different market demands and consumers’ preferences, and at the same time, using the national subsidy policy for new energy vehicles to provide consumers with more concessions and benefits..

To sum up, the price of Chery iCAR03 is low and reasonable, affordable and well-founded, not by sacrificing product strength and quality, but by the unique advantages and strategies of Chery Automobile, providing consumers with a cost-effective choice..

: cost-effective, worth having.

Chery iCAR03 is a pure electricity that makes the oil truck feel ashamed. With the starting price of 109,800 yuan, it broke the price barrier of A-class pure electricity, even cheaper than the oil truck of the same level, without sacrificing product strength and quality, and provided consumers with a cost-effective choice. It is fashionable and dynamic in appearance, intelligent in interior technology, strong in power performance, long in endurance and perfect in safety configuration, which can be easily handled in cities or at high speed, and can also effectively reduce vehicle cost and environmental pollution.Chery iCAR03 is a confident pure electric SUV, and it is also a pure electric SUV worth owning. If you are looking for a pure electric SUV with high cost performance, then Chery iCAR03 is a good choice..

　　[Aika Auto Weekly News Original]

　　Because of the Tomb-Sweeping Day holiday, the car world seems to be a little deserted in the past week, but in fact there are still the latest news of many heavy models including SAIC Audi Q6 and Weilai ES7. In addition, Tesla Model 3 also started a large-scale recall because of process defects and major safety hazards in important components. It can be said that although the total amount of car news has declined this week, the importance of models and the popularity of news are not as bad as usual.

　　On a par with domestic long axis X5? ES7 real car appeared.

　　Compare BMW X5 made in China. This is not what I said. This is what Qin Lihong, president of Weilai, said. Of course, he didn’t elaborate on where the comparison is. Is it pure product strength or price? Think about the starting price of domestic X5 in the early 600,000 s, it is not impossible that the price range of Weilai ES7 coincides with it. Perhaps it is unknown that the price of ES7 based on NT2.0 platform will surpass that of ES8, so you should wait and see.

　　Another 550 thousand yuan. I hope it’s true this time

　　Before the domestic BMW X5 went on the market, there were rumors that the starting price was 550,000 yuan, and the final result was known to everyone. This time, the "starting price is 550,000 yuan", and the target is replaced by the domestic Audi’s highest-end SUV— — Audi Q6, however, is different from the domestic X5. Judging from this news source, maybe this price is really close.

　　Exposed with official spy photos of BJ60.

　　The small upsurge of hard-core off-road SUV with tank 300 seems to have set off a second wave in 2022, and the listing of tank 500 has also stepped up the push to Beijing off-road which is proud of its off-road performance. The book strength of the three locks+four-wheel drive system is not bad. It is estimated that although the pricing of 200,000-350,000 yuan basically coincides with that of the tank 300, the size of the tank is 500. This move is slippery enough to play off-road in Beijing. I believe that BJ60 will have a battle with two "tanks" with enough people-friendly pricing and off-road hard power.

　　Smart Wizard #1 launches — — Why do I think of pure electric MINI?

　　The pure electric MINI, which has been brewing for a long time, is still in still hiding half her face from us behind her guitar. The smart, which is also transforming into electrification, has seized the opportunity and released the pure electric compact SUV— — Smart wizard #1. The short rear suspension and flat top design of the new car has quite a MINI charm. Of course, smart Elf #1 also has quite a few eye-catching innovative designs, such as that nifty through taillight, which makes people unforgettable.

　　In addition, the eye-catching power book data of this car is also quite expected. This size actually has a power output of 272 horsepower and a proper "small electric cannon".

　　The recall of Model 3 is a bit big.

　　It’s too dangerous to suddenly stall and break down during high-speed driving! But this is the real experience of a Tesla Model 3 owner. Fortunately, people and cars are safe. Tesla also found out the reason in time after the accident (there were process defects in the power semiconductor components of the rear motor inverter), and then launched a large-scale recall, involving more than 120,000 vehicles. It can only be said that the owner is lucky, and Tesla is even luckier. Judging from the degree of accident risk caused by this failure, it is really scary.

　　Affected by the epidemic, Weilai officially revealed that vehicle production has been suspended.

　　On April 9, Weilai Automobile revealed on its official App that the current vehicle production was suspended due to the epidemic situation. Li Bin, founder and CEO of Weilai Automobile, also responded that the shutdown was mainly caused by the shutdown of several supplier partners and the shortage of spare parts. The resurgence of the epidemic in Shanghai and other places has also touched the hearts of the people all over the country. I hope that the epidemic will subside as soon as possible, Shanghai will be unsealed as soon as possible, and normal production and life will be resumed.

　　In April this year, although the noise of the auto show was less, the heavyweight new car was not absent. As for next week, Lamborghini’s Huracán special edition model (probably the off-road camouflage car we reported before) will be released next Tuesday; Ford’s new generation of Mondeo, which is highly competitive, will be officially launched on Wednesday, April 13th, and the new Paris Di, a modern medium and large SUV, will also be launched on the same day. April 14th is even more exciting, and BMW electric flagship i7 will be unveiled on this day; On the other side of the ocean, the new york Auto Show will also kick off next weekend … … For all car enthusiasts, next week is not to be missed, so please continue to lock in Aika cars, and we will bring you the freshest and hottest Che Xun.

Wonderful content review:

Eletre released/BMW X5 went on the market for a week.

X5 will be listed/Wuling, and the ideal price adjustment will be reviewed in a week.

The price increase of new energy vehicles is coming! A review of the hot news of the car world in a week

　　The three A-share indexes collectively closed down in early trading. By midday, the Shanghai Composite Index was down 0.29%, the Shenzhen Component Index was down 0.46%, the Growth Enterprise Market Index was down 0.49%, and the Beizheng 50 was up 2.26%. The half-day turnover in Shanghai and Shenzhen stock markets was 488.7 billion yuan. More than 3,600 stocks in the two cities fell. Northbound funds sold 4.685 billion yuan in half a day.

　　On the theme of the sector, media, games, optical modules and other sectors were among the top gainers; Agricultural machinery, auto parts and other sectors are floating green.

　　On the disk, media and game stocks continued to strengthen, with (), () and () daily limit, () and () rising by over 5%. The concept of CPO was among the top gainers, () rose by over 14%, and () and () both had daily limit. Media stocks are active again and again, () up more than 15%, (), publishing media, Beijing culture daily limit. The Beizheng 50 Index rose more than 2%, and Liujin Technology rose more than 15%. The auto parts sector was among the top losers, with () down, (), () and () leading the decline. In addition, on the high standard, the word () recorded 6 consecutive boards, and Longban Media recorded 5 consecutive boards.

　　Plate analysis:

　　Straight flush hot stock list:

　　Transaction review:

　　At 09: 25, the A-share market opened, the Shanghai Composite Index opened 0.11% lower, the Shenzhen Component Index opened 0.16% lower and the Growth Enterprise Market Index opened 0.26% lower.

　　At 09:26, the high-end stocks started to fall, and the words (), () and Weishi Electronics went down, and () and () went down one after another.

　　At 09:27, the media and game stocks were active at the beginning, with Beijing Culture 2 being linked to the board, Wentou Holdings’ daily limit, Shanghai Film, (), () and () rising.

　　At 09:29, Xinyada stepped out of six consecutive boards with a daily limit of over 500 million yuan.

　　At 09:31, the Hang Seng Technology Index fell more than 1%, and the Hang Seng Index is now down 0.82%.

　　At 09:32, the concept of small metal went down in the morning, () fell more than 5%, and (), (), (), (), () and so on went down one after another.

　　At 09: 35, the concept of AIGC strengthened in early trading, () rose by over 13%, () rose by over 10%, (), (), Kunlun Wanwei and Danghong Technology rose by over 5%.

　　At 09: 40, the concept of CPO rose sharply, and Guang Chen rose by over 11%, followed by Wufang Optoelectronics, Yuanjie Technology, (), () and ().

　　09:42 Food stocks fluctuated and weakened, () fell by more than 7%, () and Huifa Food fell by more than 5%, and (), () and () fell by more than 3%.

　　At 09:44, the Hang Seng Index fell more than 1%, the Hang Seng Index is now down 1.28%, and Yaoming Bio and China Merchants Bank fell more than 4%.

　　At 09:49, the concept of retail fell, () approached the down limit, () fell more than 8%, (), (), (), () and so on all went down.

　　At 09:58, the Beizheng 50 Index rose more than 3% against the market, while the daily limit of Huaxin Yongdao and Tianrun Technology was 30cm, while that of Liujin Technology, Luqiao Information and Guoyuan Technology rose more than 15%.

　　At 10:12, the volume of Huaxia Ophthalmology dropped by 14%. In the news, Su Qingcan, the chairman of the company’s announcement, was detained by the Shanghai Supervision Committee for personal reasons.

　　At 10:13, the main contract of lithium carbonate hit the daily limit, with an increase of 6.99% to 95,600 yuan/ton.

　　At 10:15 (), it rose by more than 6% in intraday trading, and the turnover exceeded 2.4 billion yuan.

　　At 10:21, the pork plate bottomed out, and (), () and () rose by more than 5%, while (), () and () surged in succession.

　　At 10:23, the concept of computing power leasing was divided in intraday trading. (1) The daily limit, Hengxin Dongfang, (2) and (3) followed up, (2) the daily limit, (3) and (3) followed down.

　　At 10:38, the concept of optical module continued to strengthen, with Guang Chen hitting a daily limit of 20cm, Ruiruikangda and Wufang Optoelectronics reaching a daily limit, and (), () and Zhongji Xuchuang all went higher.

　　At 10:48, the concept of auto parts fluctuated and went down. Changchun Yidong hit the limit, Tianlong and Shenglong shares fell more than 8%, and Yunnei Power, (), () and () fell more than 5%.

　　At 10:50, the main contract of soda ash futures increased to 9%, and it is now reported at 2260 yuan/ton.

　　At 10:51, real estate stocks bottomed out and rose, () daily limit, (), (), (), (), () and () followed suit.

　　News:

　　1. WTI crude oil futures fell below the integer mark of $70/barrel for the first time since July 4th, with a drop of more than 3%.

　　WTI crude oil futures fell below the integer mark of $70/barrel for the first time since July 4, with a drop of more than 3%.

　　2. SpaceX, a space exploration company owned by Musk, will trade shares at a valuation of more than $175 billion.

　　SpaceX, Musk’s space exploration company, will trade shares at a valuation of more than $175 billion. (Sina Finance)

　　3. Tesla plans to restart the Shanghai Phase III factory project, and the energy storage products will be supplied to China.

　　According to LatePost, Tesla is planning to restart the construction of the third phase automobile factory in Shanghai. Tesla disclosed in April this year that it would build a new energy storage battery factory with an annual output of 40 GWh in Shanghai, which will be put into operation in the second quarter of next year. At that time, it did not mention the expansion of the automobile factory. Besides, Tesla’s energy storage battery products, which will be produced in Shanghai next year, will be sold in China. At present, the Shanghai factory energy storage project has recruited the person in charge of research and development, and is recruiting the person in charge of sales.

　　4. HarmonyOS Ecology ushered in an important breakthrough in the catering field. Many enterprises started the development of native applications in HarmonyOS.

　　According to the China Securities Journal, on December 6th, McDonald’s China and Huawei reached a cooperation agreement in HarmonyOS, officially announcing that McDonald’s China APP will start HarmonyOS native application development based on HarmonyOS NEXT. With more than 5,500 restaurants in China market, more than 200,000 employees and more than one billion customers each year, McDonald’s China has become the first large-scale chain catering enterprise in the world to start the development of HarmonyOS’s native application. The McDonald’s China APP officially announced the launch of the native application development in HarmonyOS, which means that HarmonyOS Ecology has made a major breakthrough in the catering field. At present, Meituan, Qunar, Sina, Nail, Ant Group, Xiaohongshu, 58 Group, Bili Bili and Gaode Map have started the development of native applications in HarmonyOS.

　　5. Ministry of Industry and Information Technology: Promote the coordinated development of "Double Gigabit" and accelerate the layout of intelligent computing facilities.

　　According to Guan Wei of the Ministry of Industry and Information Technology, on December 6, the Ministry of Industry and Information Technology held a symposium of the National Communications Administration and a symposium on information and communication supervision. The meeting emphasized that the information and communication industry is a strategic, basic and leading industry of the national economy. It is necessary to persist in promoting the modernization of the industry, continuously consolidate and enhance the competitive advantage and leading position of the industry, persist in empowering the digital transformation of the real economy, and consolidate the technology, network, application, market and security foundation of services to support new industrialization, and play a greater role in promoting new industrialization and building a modern industrial system. It is necessary to speed up the optimization and upgrading of new information infrastructure, promote the coordinated development of "double gigabit", speed up the layout of intelligent computing facilities, optimize the internet architecture, and improve the green and low-carbon level of information infrastructure. It is necessary to speed up tackling key core technologies, promote the R&D and innovation of 6G technologies, and build a modern industrial system of information and communication. It is necessary to deepen the empowerment of integrated applications, issue guidance on the high-quality development of industrial Internet, promote the "100 million" action of 5G factories, and accelerate the industrial "intelligent transformation from digital to network". Support platform enterprises to expand consumption scenarios, empower manufacturing and enhance international competitiveness. It is necessary to strengthen the network and data security system and capabilities, strengthen the construction of technical support capabilities, improve the data security management level of the industry, and promote the innovative development of the network and data security industry. It is necessary to further promote the construction of a new industry supervision system, improve the all-round, multi-level and three-dimensional supervision system, improve the supervision of the whole chain and all fields before and after the event, actively and orderly promote the opening up of the industry, and further promote the construction of work style and rectification work.Deepen the supervision of key areas such as APP. Improve the emergency communication plan system and command system, and ensure communication services for major events and emergencies.

　　6. CITIC Securities: Google Gemini model was released, and AI entered the multi-modal era.

　　Citic Securities Research Report pointed out that recently, Google announced the release of a new generation of large model Gemini, which once again triggered the market’s continued attention to the artificial intelligence industry. As the first multimodal model released by Google and the world, Gemini model is the first model to surpass human experts on MMLU in performance. According to the volume, the model is divided into three versions: Gemini Ultra, Gemini Pro, and Gemini Nano, which support cloud and edge measurement. At the same time, Google simultaneously released the latest version of the computing chip TPU v5p, which is 2.3 times more cost-effective than the previous generation TPU v4. We believe that the official release of multimodal Gemini model can not only broaden the application scenarios, but also bring about the continuous upgrading of computing power requirements. We continue to be optimistic about the prospects of the subsequent AI industry, and believe that the release of subsequent GPT-5 models will also bring more catalysis.

　　7. Western Digital issued a price increase letter. It is expected that the cumulative price increase of NAND chip products in the next few quarters will be 55%.

　　According to Taiwan media quoted by Cailian, Western Digital (WD), the world’s fourth largest storage NAND Flash supplier, sent a price increase notice letter to customers, emphasizing that the price of NAND chip products will rise periodically in the next few quarters, and the expected cumulative increase is 55%. This wave of NAND chip quotation is unstoppable. At this stage, the industry is optimistic that the quotation will stop falling and rebound. Compared with the current situation in which suppliers and customers individually notify to adjust the quotation, Western Digital sends a price increase letter to customers, and the expected price increase is amazing, opening the first shot of a comprehensive price increase in the industry.

　　8. The EU is about to reach a landmark artificial intelligence supervision bill.

　　According to Reuters, quoted by Sina Finance, people familiar with the matter said that the EU is about to reach an agreement on the supervision agreement on artificial intelligence, which may be the most extensive and influential in the West. Negotiators have agreed to control a series of generative artificial intelligence tools such as ChatGPT of OpenAI and Bard of Google. Representatives from the European Commission, the European Parliament and 27 member states reached a compromise at the meeting that began on Wednesday afternoon and lasted for several hours, which brought the parties closer to reaching a formal agreement on a broader legislation, namely the Artificial Intelligence Act. In the absence of any meaningful action by the United States, this move will set the tone for the supervision of generative artificial intelligence in developed countries. For months, policymakers have been trying to finalize the wording of the Artificial Intelligence Act and try to get it passed before the European election in June next year.

　　9. General Administration of Customs: China’s foreign trade import and export increased by 1.2% in November this year.

　　The General Administration of Customs announced today that in November this year, the total import and export value of China’s goods trade was 3.7 trillion yuan, up 1.2% year-on-year, and the steady and positive trend of foreign trade was further consolidated. According to customs statistics, in the first 11 months of this year, the total import and export value of China’s goods trade was 37.96 trillion yuan, which was basically the same as that of the same period last year. Among them, exports reached 21.6 trillion yuan, up 0.3%; Imports reached 16.36 trillion yuan, down 0.5%. In the month of November, the import and export was 3.7 trillion yuan, up 1.2% year-on-year; Exports were 2.1 trillion yuan, an increase of 1.7%; Imports reached 1.6 trillion yuan, up 0.6%.

　　10. Ministry of Science and Technology: It will study and form the scheme of high-speed maglev test line with a speed of 600 kilometers per hour.

　　According to Zhongxin. com, the Ministry of Science and Technology issued the Reply to Recommendation No.2199 of the First Session of the 14th National People’s Congress in official website. The Ministry of Science and Technology said that it will actively support the basic research of magnetic levitation power technology based on the "14 th Five-Year Plan". For example, in the key special project of "transportation equipment and intelligent transportation technology", we will continue to support the research on the engineering technology of high-speed maglev transportation system and the integration technology of operation system, and study and form a high-speed maglev test line scheme with a speed of 600 kilometers per hour and a complete set of commercial operation solutions to provide scientific and technological support for the development of high-speed maglev transportation in China.

Author | Wang Yajun 　

Cover Source | Douban Entry 　

On January 26th, Beijing time, Tesla released the latest financial report: in the fourth quarter of 2022 (hereinafter referred to as Q4), the revenue increased by 37% year-on-year to US$ 24.318 billion, and the net profit increased by 59% year-on-year to US$ 3.687 billion, both hitting record highs and exceeding market expectations. 　

During the period, Tesla’s vehicle production and delivery both reached new highs: Q4 produced 439,701 vehicles and delivered 405,278 vehicles, up 44% and 31% respectively. 　

On the first trading day after the financial report was released, Tesla closed up nearly 11% and its market value returned to 500 billion US dollars. 　

DanielIves, a well-known Tesla bull and Wedbush analyst, believes that Q4 in 2022 will be "one of the most important financial reports in Tesla’s history" because its dominant position in the electric vehicle market is facing new resistance in the past few years. 　

Before the financial report was released, Tesla took the lead in the unprecedented price reduction promotion in the domestic market on January 6, and then spread the price war to the United States, Europe and other places. Musk said in the earnings conference call that he saw the strongest order in Tesla’s history in January, and the current number of orders is almost twice the production capacity. 　

In 2023, Tesla gave a delivery target of 1.8 million vehicles in the financial report, an increase of 37% compared with 2022, which was lower than the previously set long-term target (an annual increase of 50%). However, Musk is also optimistic that if there is no external interference, 2 million cars may be produced and sold in 2023. 　

The price of cars has dropped, but the growth rate of delivery has slowed down. 　

In Q4 of 2022, Tesla, the "price butcher", once again showed the cutting edge of price reduction. 　

Since October, 2022, Tesla has successively reduced prices in China and North America. Musk’s goal is to sell all the cars produced in Q4 that year and usher in an "epic year-end". 　

However, due to the small price reduction, the effect of exchanging price for quantity is not satisfactory. Tesla delivered a total of 405,300 vehicles in Q4, with a year-on-year growth rate slowing from 71% in the same period of last year to 31%, and a year-on-year revenue growth rate of 37%, a record low in the past two years. MarkDelaney, an analyst at Goldman Sachs, believes that Q4′ s delivery data is "an increasing negative factor". 　

　In Q4 last year, Tesla’s output exceeded the delivery by 34,423 vehicles, and the annual difference was 55,769 vehicles. In 2022, Tesla delivered a total of 1,313,800 vehicles, which failed to reach the annual target (1,404,100 vehicles), and the throne of the annual new energy vehicle sales crown was also taken away by BYD. 　

As the most profitable new energy vehicle company in the world, Tesla’s net profit growth rate slowed down obviously in Q4 last year, even less than Q2, which was affected by epidemic and supply chain. 　

The price reduction promotion also lowered the gross profit margin. Tesla Q4′ s gross profit margin was 23.8%, down 3.6 percentage points from the same period of last year and 1.3 percentage points from the previous month, hitting a new low in nearly seven quarters. 　

　　In the face of the decline in profitability brought about by price cuts, Musk believes that Tesla can get compensation from autonomous driving. 　

In a Twitter space discussion at the end of 2022, Musk said that the value of a car that can drive automatically is much higher than that of a non-self-driving car. Even if the profit margin is extremely low when selling a car, it can be upgraded to automatic driving. It can bring a lot of income. "Only Tesla can do this." 　

FSD(FullSelf-Drive) brought Tesla $324 million in revenue in Q4. Tesla has released a beta version of FSD to almost all customers in North America, and the number is about 400,000. 　

In addition to the slowdown in growth and the decline in gross profit margin, Musk, as the soul of Tesla, was also distracted by Twitter. 　

Musk proposed to acquire Twitter in April 2022 and entered the company in October. After the acquisition, Musk reduced his holdings of Tesla shares worth nearly $23 billion. KoGuanLeo, the third largest individual shareholder of Tesla, said that Musk gave up Tesla and Tesla had no CEO. 　

The cold winter of Q4, together with Twitter nightmare, has impacted Tesla’s market value and Musk’s net worth. As of the close of the last trading day in 2022, Tesla’s share price fell by more than 50% in the fourth quarter. Affected by this, Musk became the first rich man in history to lose $200 billion. 　

　　

Weakened first-Mover advantage 　

Behind the slowdown in delivery, revenue and net profit growth is Tesla’s insufficient demand challenge in Q4. According to the financial report, Tesla Q4′ s global inventory supply days reached 13 days, up 225% year-on-year, the highest in the whole year. 　

Bernstein, an American investment research institute, said that the price reduction of Tesla’s promotion in China and the United States in 2022 means that Tesla may have a demand problem. 　

The long gap period of models is one of the important reasons for the decline in Tesla demand. In 2022, the combined delivery of Model3 and ModelY accounted for 94.92% of Tesla’s total annual delivery, but the release time of these two models should be traced back to 2016 and 2019 respectively. 　

Merrill Lynch once predicted in a report that by 2025, Tesla’s American electric vehicle market share will drop from the current 70% to 11%, because Tesla did not expand its product portfolio quickly enough, while traditional car manufacturers and new forces making cars are improving their product lineup. Standard & Poor’s Global Mobile also believes that although Tesla is still the best-selling electric vehicle brand in the United States, its competitors are launching more and more affordable models, and Tesla’s dominant position in the electric vehicle market is being weakened. 　

During the gap period of Tesla models, the pattern of new energy vehicle market in China has also changed greatly. According to the data of the Association, the market share of BYD’s new energy passenger cars increased from 19.5% in 2021 to 31.7% in 2022. In the same period, Tesla decreased from 10.7% to 7.8%. Wei Xiaoli also broke through the annual delivery of 100,000 vehicles in 2022, and plans to launch more models. 　

　

At the same time, Tesla’s technological aura is gradually eclipsing. 　

Tesla’s brand power is centered on the exploration and landing of new technologies, especially the combination with FSD. Musk also predicted that "autopilot software will become Tesla’s most important profit point", but FSD has never achieved true full autopilot. According to the calculation of CITIC Securities, from 2019 to 2021, the revenue of FSD accounted for 3.4%, 2.8% and 1.7% respectively. 　

Will the price war last? 　

At the beginning of 2023, Tesla cut prices sharply on a global scale. 　

On January 6th, all the models on sale in Tesla China market were reduced in price, with a drop of 20,000 ~ 48,000 yuan, and the promotion was unprecedented. The following week, Tesla spread the bonfire of price war to Japan, South Korea, North America, Europe and other places. 　

Price reduction is a double-edged sword. Daniel, the aforementioned Wade Bush analyst, believes that Tesla’s price reduction may increase the global delivery this year by 12% ~ 15%. Deutsche Bank predicts that Tesla’s gross profit margin will drop by 3 percentage points in 2023 compared with 2022. 　

At the earnings conference call, Tesla did not release the expectation of continuing to exchange prices. Musk said that Tesla raised the price slightly because the demand after the price reduction far exceeded the output. On January 24, Tesla raised the price of the ModelY dual-motor all-wheel drive model sold in the United States by $500. Tesla CFOZachKirkhorn also said in the earnings conference call that the gross profit margin of automobiles will be higher than 20% this year. 　

Tesla’s price reduction action is bound to cause a rebound of competitors. Haitong Securities believes that Tesla will increase market sales by reducing prices, announcing that the electric vehicle industry will officially enter fierce competition in 2023, and global car companies will face great pressure to compete head-on. 　

On January 13, AITO asked the community to announce that the price of some of its models would be lowered by 28,800 ~ 30,000 yuan. On January 17th, Xpeng Motors, which is still at a loss, announced that it would adjust the price of its G3i/P5/P7 models, with an overall decrease of 20,000 ~ 36,000 yuan. 　

The day after the official announcement of price reduction, He Xiaopeng, chairman of Xpeng Motors, said at the annual summary meeting, "Either you are brilliant enough with everyone, or you will die with a bang". 　

BYD, which did not follow the price cut, launched a million-class luxury car the day before Tesla’s domestic price cut in an attempt to get more cakes in the high-end market. 　

In the face of rivals who are chasing after each other step by step, Tesla urgently needs to find new sales growth points. 　

FranzvonHolzhausen, chief designer of Tesla, said on January 16th that Cybertruck, a pure electric pickup truck, had finished the design and was ready to put into production. The market generally believes that if Cybertruck can be listed as scheduled, it will become a new growth point for Tesla in the North American market in 2023. 　

Cybertruck； Source: Tesla official Weibo 　

　Musk said in the earnings conference call that Cyberruck may start production in the summer of 2023, but the real mass production work will begin in 2024, and Cyberruck’s contribution to profits will not be great this year. 　

Cheap models are another sales growth point besides Cybertruck. Musk predicts that the cost of the next-generation car platform will be half that of the second-generation platforms (Model3 and ModelY), and its output may be higher than the sum of all the company’s current products. 　

Tesla said in Q4 financial report that more details of the next-generation car platform will be released on March 1, 2023, Investor Day. Analysts of venture capital firm LoupVentures believe that Tesla’s affordable model Model2 will not be launched until 2024. 　

In addition, Tesla has to consider the impact of the macro environment. 　

In a Twitter discussion at the end of 2022, Musk believed that the severity of the economic recession in 2023 was equivalent to that in 2009, which would affect the demand for automobiles and lead to an increase in the consumption cost of automobiles. However, in the earnings conference call, Musk also said that the economic recession will reduce Tesla’s costs, which in turn will bring higher profit margins. However, he stressed that this was only his guess. 　

Twitter is also a variable that Tesla will face this year. In December 2022, Musk launched a vote on whether he should step down as CEO of Twitter. 57.5% of users thought he should resign, but Musk still serves as CEO of Twitter. 　

In the earnings conference call, Musk "showed off" his Twitter account with 127 million fans, and said that Twitter created demand for Tesla. At present, Musk has renamed his Twitter account "Mr. Twitter". 　

Competition in the industry has intensified and the first-Mover advantage has diminished. In 2023, Tesla will still face severe challenges.

　　In 2008, the Economic Investigation Detachment of Harbin Public Security Bureau cracked 15 criminal cases of making and selling fake goods, involving food, medicine, tobacco and alcohol, invoices and other fields, involving more than 40 million yuan, and arrested more than 40 suspects.

　　On March 11th, the Economic Investigation Detachment of the Municipal Public Security Bureau announced eight typical cases of counterfeiting.

　　Case 1: Producing counterfeit drugs and selling them everywhere.

　　In 2008, a large team of Economic Investigation Detachment of Harbin Public Security Bureau found a criminal clue involving counterfeiting registered trademarks, producing and selling counterfeit drugs. After investigation, it found a large criminal gang consisting of 47 suspects involving 13 cities in 9 provinces across the country.

　　In August 2006, the suspect Chen Yumin went to Anyang City, Henan Province to find Shen Haijun, a counterfeit drug dealer. The two sides agreed that Chen Yumin would provide raw materials and Shen would be responsible for finding someone to make counterfeit drugs. Shen found Huang to process 400 fake three-refined Sloping at the price of 500 yuan per piece (box). After receiving this batch of counterfeit drugs, Chen Yumin sold them to Shenzhen and Taihe County of Anhui Province successively through Wu Mou, Yunnan salesman of Sanjing Heihe Pharmaceutical Company.

　　From June 2007 to January this year, Shen Haijun bought 42 pieces of amoxicillin capsules and 63 pieces of cefalexin from Wang, a native of Henan Province, and sold them to Wu Yulong at a higher price in 100 yuan. Wu Yulong sold them to Shao Huiling at a price of 1,500 yuan each, and Shao Huiling sold the fake amoxicillin to Xu Shoucai of Ankang Pharmaceutical Co., Ltd. in Heilongjiang Province. Xu Shoucai has been distributed to other pharmaceutical companies or retail pharmacies for 19 times.

　　After investigation, Wu Yulong sold 105 boxes of cefalexin tablets and amoxicillin capsules from Harbin Pharmaceutical Group Pharmaceutical Factory to Heilongjiang Ankang Pharmaceutical Company in the name of Heilongjiang Wuxing Pharmaceutical Company. Ankang pharmaceutical company distributed 85.5 boxes to 19 pharmaceutical companies or pharmacies inside and outside the province in 30 times. At present, the stocks of counterfeit drugs in pharmaceutical companies and pharmacies all over the province have been basically recovered. On January 19th, 2008, the police will destroy 8 fake dens and seize 1.97 million counterfeit drugs (sticks and bottles) and more than 400,000 counterfeit trademarks.

　　Case 2: counterfeit money is hidden in the tea parcel

　　At 17: 00 on November 2, 2008, the investigators of the Second Brigade of the Municipal Economic Investigation Detachment got a clue: Wang Jiale, Yunfu City, Guangdong Province mailed a bag of three boxes of tea to Harbin, which contained forged RMB 5,000. The recipient was Yue from Wangshengbiao Store, Yongyuan Town, Daowai District, Harbin.

　　On November 3, 2008, investigators arrested Zhou Xilong, a man who came to collect the parcel. He confessed the criminal fact of buying counterfeit money from Guangdong through SMS. After careful inspection by investigators, it was found that all the fake RMB hidden in the tea box was in 20 yuan face value, totaling 4,980 yuan. On November 3, 2008, the suspect Zhou Xilong was criminally detained on suspicion of buying counterfeit money. Now the case has been investigated and transferred for review and prosecution.

　　Case 3: More than 10,000 counterfeit coins are hidden in cigarettes.

　　At 16: 00 on October 13th, 2008, the investigators of the Second Brigade of the Municipal Economic Investigation Detachment received a report: a bag marked as two cigarettes was sent to Harbin by PG One in the Golden Wheel Parking Lot of Shatai Road, Guangzhou, containing forged more than 10,000 yuan. The investigator immediately rushed to the post office to find the email, and learned that the recipient was Huang, the Xinfa Telephone Branch of Netcom Company in Xinfa Town, Daoli District.

　　On the morning of October 14th, the investigator took control of Huang, who had just received the email, and immediately reviewed it. Huang said: This email was received on behalf of his comrade Luo Xiyu. After careful examination of the mail, it was found that the fake RMB hidden in cigarettes totaled 12,000 yuan, including 200 in 50 yuan and 100 in 20 yuan.

　　The investigators continued to fight and soon captured the suspect Luo Xiyu. Luo Xiyu confessed that 12,000 yuan of fake RMB was bought with 1,900 yuan. On October 14th, 2008, Luo Xiyu was criminally detained on suspicion of buying counterfeit money.

　　Case 4: A "green arrow" was built in the rental house.

　　On January 23, 2008, Wrigley Candy (China) Co., Ltd. entrusted Beijing Jiayifeng Business Consulting Co., Ltd. to report to Harbin Economic Investigation Detachment that Guo Lirong, a criminal suspect, organized personnel to produce and sell counterfeit company’s "Green Arrow" chewing gum at No.27, Da Crystal Street, Daowai District, Harbin, with a daily shipment of about 20 boxes, each worth RMB 1,260.

　　On January 25, the police arrested eight suspects, including Guo Lirong. After investigation, Guo Lirong, a criminal suspect, purchased the outer packaging and anti-counterfeiting labels of Green Arrow chewing gum from Fujian and Shandong provinces from February 2007 to January 2008, and purchased sugar tablets from Yiwu City, Zhejiang Province, and organized personnel to produce and sell counterfeit "Green Arrow" chewing gum in the rented house at No.27, Da Crystal Street, Daowai District, with a total sales of more than 600,000 yuan.

　　On July 24, 2008, the People’s Court of Daowai District of Harbin sentenced Guo Lirong to three years’ imprisonment and fined RMB 100,000.

　　Case 5: A large number of fake cigarettes hide houses.

　　At 15: 00 on January 25, 2008, the investigators of the Municipal Economic Investigation Detachment, with the cooperation of the staff of the Municipal Tobacco Inspection Bureau, just arrested the suspect suspected of selling fake cigarettes, and seized 268 counterfeit cigarettes on the spot, with a case value of 154,840 yuan. Later, 274 counterfeit cigarettes were seized in Room 601, Unit 6, Building 7, Orchard Community, Xiangfang District, where he lived, with a case value of 43,820 yuan.

　　It turned out that on January 6, 2008, the Municipal Economic Investigation Detachment received a case handed over by the tobacco inspection department: at 11 o’clock on January 6, 2008, the staff of the Municipal Tobacco Inspection Bureau seized various brands of counterfeit cigarettes in a white Nissan car on Haping Road, with a case value of 113,000 yuan. After the owner Li Lianchun confessed, he found a large number of accounts of selling fake cigarettes from 2006 to now in his home. Under the identification of Li, the investigators seized two dens selling fake cigarettes, each with a value of 18,000 yuan and 15,000 yuan.

　　Case 6: Soochow Company used fake invoices.

　　At the beginning of 2008, the Sixth Brigade of the Municipal Economic Investigation Detachment received an alarm from the masses that Harbin Dongwu Metal Materials Co., Ltd. used a large number of false invoices and was suspected of tax evasion. Investigators found out that Zhu Ge, the operator of the company, and Zhu Yifan, an employee of the company, took measures such as not recording the income and issuing a huge amount of fake invoices to evade taxes. At present, it has been verified that the amount involved is more than 23 million yuan, and it is suspected of stealing more than 3 million yuan.

　　Case 7: Buy fake cigarettes and spray code for sale.

　　On August 20, 2008, the First Inspection Branch of the Municipal Tobacco Monopoly Bureau and the Eighth Brigade of the Municipal Economic Investigation Detachment jointly investigated and dealt with a case of selling fake and inferior products, and seized 3,058 counterfeit cigarettes with a case value of more than 300,000 yuan. The suspects, Luo Haiyan and Wang Long, are both suburban farmers. Without a tobacco license, they were introduced by others to buy fake cigarettes from A Zheng in Yunxiao County, Fujian Province three times in June 2008. After being distributed to Harbin through logistics, the fake cigarettes are spray-coded and packaged and sold to Hegang and other places. The case has now entered the court hearing stage.

　　Case 8: Continue to sell fakes during probation.

　　On July 9, 2008, the Eighth Brigade of the Municipal Economic Investigation Detachment learned that someone illegally purchased a batch of cigarettes from the south and would unload them at a cargo terminal on Xianfeng Road. The police arrested three buyers, including Sun Binjiang, and seized 1,950 cigarettes purchased at the cargo terminal. In addition, more than 6,000 cigarettes of more than 20 kinds were seized in the warehouse rented by three people, with a value of RMB 1.01 million.

　　After in-depth work, the police arrested Chen Yuebei, the suspect of Yunxiao County, Fujian Province. It was found out according to law that Sun Binjiang was sentenced to 3 years’ imprisonment and suspended for 3 years for illegal business operations in 2006. Sun Binjiang did not repent during the probation period and returned to his old job. In 2008, he colluded with Tan Liwei and Ni Junfeng to buy fake cigarettes from Chen Yuebei four times, and continued the illegal and criminal activities of selling fake and inferior products. At present, Sun Binjiang was sentenced to 4 years in prison and fined 208,000 yuan; The other three were sentenced to 2 years and 3 years in prison, suspended for 3 years and 5 years respectively, and fined 100,000 to 200,000 yuan. (Qin Lei Fu Li Qiong Cai Hang)

Editor: Yan Bin

Recently, under the command and coordination of the Provincial Public Security Department and with the support of the environmental protection department, Zhuhai police, in conjunction with police in many places, launched a simultaneous network-closing operation, which destroyed the "1.29" criminal gang led by Zhang Mokun in one fell swoop, arrested more than 120 criminal suspects, found 9 oil storage points, and seized 39 vehicles, 62 oil drums, more than 100 boxes of used engine oil and 61 tons of used engine oil substances used for illegal transportation, storage and disposal.

　　At the beginning of this year, Zhuhai police found that a man surnamed Zhang organized illegal recycling and resale of waste engine oil in Zhuhai, Zhongshan, Jiangmen and Shenzhen. After investigation, since the end of 2015, Zhang Mokun organized relatives, fellow villagers and others to illegally purchase waste engine oil, and after centralized storage, sedimentation and filtration, they sold it again, illegally disposing of more than 30,000 tons of hazardous waste waste engine oil, involving more than 60 million yuan. There are strict laws and regulations on the recovery and disposal of waste engine oil, and only units with the qualification of hazardous waste management can recover and dispose of it. Zhang Mokun and others do not have the qualification conditions, and their behavior poses a great threat to the public safety and environmental safety of our province. On the 12th, Zhuhai, together with the police in Shenzhen, Shantou, Zhongshan, Jiangmen and other places, launched a simultaneous network-closing operation and successfully destroyed the criminal gang.

　　Shi Zifu, Harbor Business Watch

　　In the sub-field of matching in the same city, flash delivery is usually regarded as a leading participant in the industry. However, this market is highly competitive, and only the well-known SF City, JD.COM Hours and Dada Seconds are not small rivals.

　　On October 4th, Flash (FLX.US) was successfully listed on NASDAQ, with an issue price of US$ 16.5 /ADS and a total fundraising of US$ 66 million. As of 9: 38 EDT on October 8th, the stock price of Flash dropped to about US$ 15. According to Tianyancha, the domestic operation entity of Flash is Beijing Tongcheng Bing Technology Co., Ltd..

　　01

　　Achieve profitability in 2023.

　　Official website introduced that Flash Delivery is a one-to-one express delivery platform in the same city’s instant delivery industry, providing personal and corporate customers with special express delivery services on demand. The brand of Flash Delivery is FlashEx or Flash Delivery, which means instant delivery.

　　According to the data of iResearch, in terms of revenue in 2023, Flash is the largest independent on-demand express service provider in China. In 2023, the market share of Flash in China’s independent on-demand express service is about 33.9%.

　　Different from the delivery service provider that adopts the order consolidation mode, Flash initiated and always focused on the special delivery mode of on-demand delivery. For each order, Flash will assign a special Flash-Rider to pick up the order and deliver it to the recipient without merging multiple orders or changing hands on the route.

　　As of June 30, 2024, Flash has about 2.7 million registered riders, and its service coverage has been extended to 295 cities in China.

　　From 2021-2023 and January-June 2024 (hereinafter referred to as the reporting period), Flash Delivery fulfilled 158.6 million, 213.4 million, 270.7 million and 138.1 million orders respectively; In the current period, the company realized revenue of RMB 3,039.8 million, RMB 4,002.7 million, RMB 4,528.8 million and RMB 2,284.5 million respectively, and realized gross profit of RMB 189 million, RMB 259 million, RMB 395 million and RMB 257 million respectively, with gross profit margins of 6.2%, RMB 6.5%, RMB 8.7% and RMB 11.3 respectively.

　　It is not difficult to understand the reason for the increase in revenue, which is related to the increase in the company’s orders in the current period. In terms of net profit, flash delivery generated a net loss of 291 million yuan and 180.4 million yuan in 2021 and 2022 respectively, and realized a net profit of 110 million yuan (US$ 15.205 million) and 124 million yuan (1702.0) in 2023 and January-June 2024 respectively.

　　For the realization of profit in 2023, the flash payment is attributed to the increase of other income caused by the increase of government subsidies. In 2023, other income from flash delivery was 74.3 million yuan (US$ 10.2 million), compared with 9.2 million yuan in the same period in 2022.

　　In the revenue composition of Flash-Riders, the salary and incentive paid to Flash-Riders are the biggest components of the company’s revenue cost. During the reporting period, it was 2.751 billion yuan, 3.614 billion yuan, 3.975 billion yuan and 1.951 billion yuan respectively, accounting for 90.5%, 90.3%, 87.8% and 85.4% of the total income of the current period respectively.

　　In addition, the attention of the outside world is high. During the reporting period, the average income of a single order delivered by flash was 19.2 yuan, 18.8 yuan, 16.7 yuan and 16.5 yuan respectively, showing an obvious downward trend. Although the order volume is rising, the continuous decline of single income is still likely to affect the overall operating performance of the company.

　　02

　　Downgrading various fees, more than 8,000 complaints.

　　The operating expenses of flash delivery include sales and marketing expenses, general and management expenses and research and development expenses. In the total cost, sales and marketing expenses account for the vast majority.

　　According to the prospectus, the sales and marketing expenses of flash delivery mainly include: advertising and marketing expenses, staff costs related to sales and marketing functions, rent and depreciation, and advertising expenses mainly include endorsement fees and advertising fees. During the reporting period, the sales and marketing expenses of flash delivery were 272 million yuan, 240 million yuan, 188 million yuan and 89.738 million yuan respectively, accounting for 8.9%, 6.0%, 4.2% and 3.9% of the corresponding income respectively.

　　General and administrative expenses of flash delivery mainly include: salaries and related costs of employees engaged in general company functions, professional fees and other general company expenses, as well as expenses related to the use of facilities and equipment. During the reporting period, the company’s general and administrative expenses were 113 million yuan, 103 million yuan, 105 million yuan and 45.505 million yuan respectively, accounting for 3.7%, 2.6%, 2.3% and 2.0% of the corresponding income respectively.

　　In addition, R&D expenses mainly include: staff costs, rent and depreciation related to R&D functions, and other expenses related to R&D functions. During the reporting period, the R&D expenses of Flash were 105 million yuan, 119 million yuan, 90.847 million yuan and 41.306 million yuan, respectively, accounting for 3.4%, 3.0%, 2.0% and 1.8% of the revenue in the corresponding period.

　　In the first half of 2024, Flash reduced the sales and marketing expenses, general and administrative expenses, and research and development expenses, by 8.56%, 13.17% and 18.6% respectively compared with the previous year. Some market participants told Harbor Business Watch that it is not ruled out that this year is facing fierce market competition and the consumption environment is weak. In order to improve profitability and IPO, Flash delivery has carried out all-round cost control.

　　Flash accounts payable mainly refer to the remuneration payable to Flash-Riders. By the end of 2022, 2023 and the end of the first half of 2024, the accounts payable for flash were 356.1 million yuan, 339.8 million yuan and 314.6 million yuan respectively. In the same period, the company’s cash and cash equivalents were 622 million yuan, 699 million yuan and 712 million yuan respectively.

　　In 2021 and 2022, the net cash used in flash business activities was 194.9 million yuan and 86.8 million yuan respectively, and in 2023, the net cash provided by flash business activities was 45.7 million yuan.

　　In the first half of 2024, the net cash provided by Flash business activities was 20.7 million yuan (US$ 2.8 million). Flash mentioned that the company’s main source of liquidity was equity financing income. In March, April and May, 2021, the company obtained 747.8 million RMB from D2 financing. As of June 30, 2024, Flash had cash and cash equivalents of 711.7 million yuan (US$ 97.9 million).

　　Flash delivery mentioned in the prospectus that the company does not employ any lightning riders, and provides special express service for individual and corporate customers by relying on Flash-Riders. The company usually regards such lightning riders as independent contractors.

　　In this context, there are also many consumer complaints about flash delivery. As of October 8, the keyword "flash delivery" was searched on the black cat complaint platform, with a total of 8,128 complaints, and 5,744 complaints have been completed. In the last 30 days, there were 213 complaints, with an average of 7.1 complaints per day. Consumer complaints focus on time delay, overlord clauses, arbitrary deduction of service fees, unreasonable punishment of riders, and unauthorized cancellation of orders.

　　03

　　Valuation has shrunk dramatically, how to break through the competition in the Red Sea?

　　Tianyancha shows that at the beginning of its establishment in March 2014, Flash received millions of RMB angel round financing from Jingwei Venture Capital; In June of the same year, the company also received millions of dollars in Series A financing from Jingwei Venture Capital and CDH Investment. In July and August, 2015, Flash completed $50 million in Series B financing and Series B+ financing respectively, with investors including Jiuding Investment, Light Source Growth Fund and Tiantu Investment.

　　In February and June of 2017, Flash completed the C and C+ rounds of financing respectively, and the transaction amount of both rounds was USD 50 million. In August, 2017, August, 2018 and March, 2021, Flash completed the D, D+ and D++ rounds of financing respectively, among which the investors in the D+ round of financing included Haisong Capital, Wuyue Capital, Yuanxing Capital, Haina Asia Venture Capital, Shunwei Capital, Changbai Xing Capital, Shunliang Investment, Hearst Capital and Light Source Venture Capital, with a transaction amount of 60 million.

　　The investors in the flash D++ financing include Shunzhi Capital, Wuyue Capital, Haina Asia Venture Capital Fund, Tiantu Investment, Haisong Capital, AlphaSquare Group, Qiyuan Investment Axiom Asia Private Capital, Qian Shan Capital and Zhongcai Capital, and the transaction amount reached 125 million US dollars.

　　However, in the instant delivery market, flash delivery faces a lot of market competition.

　　In the field of traditional logistics and distribution, SF Express’s SF Express delivery, running errands, and helping to buy services, with an average of one hour in the whole city; JD.COM’s instant retail business is aimed at consumers’ JD.COM Hours, and in May 2024, JD.COM Hours and other brands were upgraded to "JD.COM Seconds Delivery"; Dada Group’s Dada seconds to send help, help to send, run errands, 1 hour; Hungry? Hummingbird, its real-time logistics platform, also provides consumers with comprehensive life services such as home catering service, supermarket service, help buy and help deliver.

　　In addition, after the completion of the D++ round of financing in March 2021, the valuation of flash delivery reached 2 billion US dollars (equivalent to about 14 billion yuan). According to the Hurun Global Unicorn List in 2024, the flash valuation is about 7 billion yuan, down about 40% from 2021. Up to now, the flash market value is about $1.078 billion.

　　According to the Research Report on Instant Distribution Industry in China released by iResearch, the scale of the instant distribution industry will be about 341 billion yuan in 2023, and it is estimated that the scale of the industry will exceed 810 billion yuan in 2028.

　　Mo Daiqing, director and senior analyst of the online retail department of the E-commerce Research Center of NetEconomy & Society, pointed out that the competition in the instant delivery market is becoming more and more fierce. For example, Dada Group and SF Express have been successfully listed in the same city, and the rookie also announced to upgrade its express delivery service in the same city and launched the "half-day service". Backed by giants such as JD.COM, SF Express and Ali, they have strong financial support and business resources. In addition, there are some new "showstopper". For example, last year, the cargo Lala announced the online errands business; Didi also launched Didi errands service; Gaode Map announced that it has cooperated with a number of instant delivery companies to provide errands through its platform; Tik Tok, Aauto Quicker, Oriental Selection, etc. are also accelerating the trial of instant retail.

　　Although it has been successfully listed, on the one hand, its profitability is under great pressure, and on the other hand, how to successfully break through in the Red Sea industry has also been tested.

Xiaomi once said that he would copy 100 millet in five years. According to Sun Ran, a reporter from China Business News, after two years’ operation, there are 55 Xiaomi eco-chain enterprises, and there are four unicorns with a valuation of more than one billion dollars. Lei Jun scored 99.99 points.

Xiaomi is famous for making explosions, and its recent product logic is still the same. In the case of giving birth to four small unicorns, it is a big unicorn with a valuation of 46 billion US dollars. Therefore, in the 16,000-word long article, Tiger Sniff only picked two parts: the explosion logic and the fate of unicorns to help readers quickly understand the Xiaomi ecological chain.

Liu De, head of Xiaomi Eco-chain and co-founder of Xiaomi, believes that eco-chain investment is the value, methodology and existing resources of products exported by Xiaomi, including e-commerce platform, marketing team, brand, etc., and builds an aircraft carrier fleet around itself. In finding and screening the invested team and locking in the field, Xiaomi follows a complete set of logic:

First, the market in a specific field is large enough to play the demographic dividend model of the Internet; Second, the products in this field have serious shortcomings in cost performance and quality, and there is a chance to be transformed; Third, the products can be iterated or have consumables to ensure that the company’s durability is concerned by the market; Fourth, the product users match the characteristics of Xiaomi’s 150 million user groups (concentrated in 18-35 years old, with 70% of science and technology men), and it is easy to detonate by using Xiaomi platform; Fifth, the technology is excellent, and a professional team like "Niu Dao" is used to do "killing chickens". For example, the developer in mi band is actually a mobile phone team; Sixth, we share common values with Xiaomi, do not make quick money, and have the desire to make new domestic products.

This set of screening criteria corresponds to 80% of mass consumer users in the market. "The Internet is a demographic dividend business and is not suitable for niche markets. In a mature economic system, two or three enterprises should monopolize 80% of the market. What Xiaomi wants to do is to make the middle class live a decent life and become a national enterprise with reasonable price and good quality. The remaining 20% of luxury goods and features are not considered by Xiaomi. " Liu De said.

Strictly speaking, Liu De relies on a set of military theories to control Xiaomi ecological chain enterprises-precision strikes and small-scale special forces operations. The former pursues single product explosion and mass sales, while the latter pursues small-scale surprise attack and counter-attack.

Explosion logic

Understanding the above can help us better understand the explosion logic of Xiaomi and its ecological chain. They must highly recognize this product logic of Xiaomi to become an ecological chain enterprise of Xiaomi:

In Xiaomi’s product logic, what Xiaomi wants to do is not the product with the highest technical content, but the product that can meet the basic needs of 80% of the public and achieve the best cost performance. Therefore, it is necessary to define the product accurately.

In Su Jun’s view, traditional enterprises develop products by trial and error. First, they put in dozens of models, which one sells well, and then they produce more and invest more resources. The whole management system, management system and even data are standardized and healthy, which also disperses risks, but it lacks one thing, that is, the precise definition of the product side.

Take the air purifier as an example. There are many products on the market, but there is actually only one "public version" product. It is a fan plus an Archimedes curve duct, and the front and rear air inlets and the top air outlets are basically a routine. This is true from a technical point of view, but from the product experience, it is a piece of "furniture". To be integrated into the family, the appearance must be beautiful. Moreover, domestic home appliance enterprises still use the operation logic established by Japanese home appliance enterprises. For example, Japanese people will read the instructions carefully after buying products, and the instructions are still very thick, which is the habit of Japanese people. However, this kind of operational logic is very different from the current mobile Internet era. "Should have changed, and it is easy to change. Do not change because there is no pursuit. "

Xiaomi’s "precise definition" and "aiming at a little punching" are risky, but Su Jun believes that the product manager of Xiaomi system has enough confidence in the user experience, industry situation and the definition of good products to avoid this risk. "Sometimes we are absolutely confident that this product is what consumers want."

In fact, the product managers and directors in the Xiaomi Eco-chain team have a great decision on the definition of products and whether they can finally go public. Before the product comes out, it will go through two or three rounds of trial and internal spit. "The internal spit group is very powerful, and sometimes a product will be smashed to pieces." Many products in the Xiaomi ecological chain that failed to reach 80% satisfaction in internal testing were killed before listing. In Su Jun’s view, this is actually doing hardware with the idea of doing software, running in small steps and iterating quickly.

"Without 1 million units, I failed. The single product (annual sales volume) must also be guaranteed at least between 1 million and 10 million units. " This is the standard for Liu De, the head of Xiaomi Ecological Chain, to measure the success of a member enterprise."Eco-chain companies should be the first in the world in every field, and the second is fine, but it is no problem to be the first in China."

After two years of business, the Xiaomi mobile power supply made by Zimi sold 20 million units in 2015, ranking first in the world among similar products. Another Huami, which makes bracelets, sold 13 million bracelets in 2015, and it is also approaching the number one position in the world. Liu De thinks it is not difficult to become the world’s number one. "When you are based on a dividend market, you should have the number one base in the world."

Single product, mass production and explosion are the product logic that Xiaomi eco-chain enterprises follow together: they focus on a single product line, aim at 80% of the mass consumer goods market, sell high-configuration products at a low price close to the cost, and strive to reach the first position in the sub-sector within two or three years.Xiaomi saw clearly that the opportunity of the Internet model comes from the demographic dividend. Therefore, in this logic, scale is the core of everything, whether it is for profit or for maintaining benign operation.

Xiaomi requires every eco-enterprise to agree with the values of "don’t make quick money, don’t make huge profits and pay attention to quality".At the beginning, Su Jun set the price of 899 yuan, which was based on a set of "assuming success formula", that is, the cost of millions of sets of sales that could be imagined, plus the operating cost.

For example,

Zhang Feng, CEO of Zimi Technology, takes Xiaomi mobile power supply as an example. The average cost of 50 million units is much lower than that of 500,000 units and 5 million units. Assuming that a power supply (profit) costs 1 yuan money, there may be a profit of 30 million to 50 million yuan. If the profit rate is 10% and 5 million units are sold, there will be a profit of 20 million to 30 million yuan.

The decreasing cost effect brought by scale is one reason, and it is also very important to "cooperate" with the supply chain in a benign way. Before entering the Xiaomi ecological chain, Zhang Feng was the general manager of Inventec, a Xiaomi mobile phone OEM factory, and had been in the supply chain circle for more than ten years. When Xiaomi Mobile Power Supply was first introduced, 69 yuan’s pricing plan could not be formed without the support of a bunch of suppliers. In the eyes of many people in the industry, it is the unspoken rule of the industry that hardware manufacturers cut prices by squeezing the supply chain. However, Zhang Feng believes that "every expense of long-term cooperative suppliers is the same as their own, and their efficiency is our efficiency."

In the off-season, purple rice will allow manufacturers to continue production and build a part of their own inventory to take risks. "The plan we gave them is not two or three months, but six months, and their personnel should be kept stable. When machines and people are running, the efficiency is improved, the efficiency is improved, and the processing cost is reduced. "

At the same time, the realization of the cost-effective model also depends on the design ideas of Xiaomi products. Xiaomi enterprises have cut off all unnecessary functions in their products and the expenses they bring. This is related to Xiaomi’s positioning. What it wants to do is not the product with the highest technical content, but the product that can meet the basic needs of 80% of the public and achieve the best cost performance. Corresponding to this set of design ideas, Xiaomi Eco-enterprise does not use sophisticated "black technology", but mature industrial-grade solutions and accessories, which avoids the high cost of becoming a laboratory product.

The fate of unicorns

Most of Xiaomi’s investments are intelligent hardware entrepreneurs with traditional enterprise backgrounds, and their tolerance for price is much lower than Xiaomi’s. Therefore, when they run in with Xiaomi’s investment team, the most painful and tormenting thing for them is product pricing, but the price/performance ratio is the biggest weapon of destruction for Xiaomi and its eco-chain enterprises.

How to run in between eco-chain enterprises and Xiaomi;

Several Xiaomi eco-chain entrepreneurs have used the words "torture", "force" and "pain", especially in the pricing process. The earliest market price of the cooperative model of Ninebot and Xiaomi was 14,900 yuan, and the price was set at 2,999 yuan when negotiating with Xiaomi in the early stage. Gao Lufeng thought this was a very "millet" pricing style, but he didn’t expect it to be just the beginning. "Chatting and chatting, I don’t know when I started running for 1900 yuan." He recalled.

What does it mean to cut the price of 1000 yuan again? According to Ninebot’s previous manufacturing experience, such a price is almost impossible to achieve.

Therefore, on the premise of ensuring safety and performance, the team finally carried out a lot of algorithm optimization to improve efficiency, and replaced many high-precision parts with high prices and low production with mature industrial-grade devices and solutions with high prices and low prices. Gao Lufeng said: "We are very clear that basically no one in the industry can achieve this level of price. This is a conscience production, which is basically the cost price. " Xiaomi’s support through the supply chain is also an indispensable condition for the realization of this "floor price". "For example, like LG batteries, with our original production capacity and bargaining power, it is difficult to talk about good prices. The Xiaomi ecological chain took us to talk, and soon the price was’ beaten’."

Like Ninebot, Yeelight, the bedside lamp brand in Xiaomi ecological chain, has also experienced this "bargaining" process. Jiang Zhaoning, the founder of the company, said that the original price of Yeelight in 500 yuan was cut to 299 yuan. However, according to the original sales method, channel and advertising expenses accounted for at least 50% of the selling price, and this part of the expenses was covered by Xiaomi’s existing e-commerce channels and marketing team after cooperation with Xiaomi.

Chen Xiaoping, the founder of Yunmi Technology, was born in a traditional household appliance enterprise. He revealed that taking water purifier products as an example, the cost of the traditional household appliance industry only accounts for one-third to one-sixth of the retail price. But in the face of Xiaomi’s cost pricing method, they still experienced some struggles.

Gao Lufeng later imagined that even if the price of the product was set at 2999 yuan at the beginning, it would be subversive to the balance car market. Even if the price was higher in 500 yuan, there would be a net profit for 500 yuan, but there was no assumption in business. "If the price was not hard enough for yourself, Ninebot would not be as unique as it is now."

Ninebot may be the most experienced enterprise in the whole ecological chain for the attack of Xiaomi’s cost-effective model. This understanding stems from the strong contrast between two fates: on the one hand, Ninebot quickly opened up the volume of the balance car market under the transformation of Xiaomi; On the other hand, Segway, an industry tycoon, has always taken the mid-to-high-end route, entrenched in enterprise-level and niche markets. However, due to its high cost and eclipsed performance, it was eventually taken over by Ninebot. Therefore, Wang Ye, another founder of Ninebot, shouted the slogan very early: Don’t be the second Segway, be a consumer product.

For eco-chain enterprises, the biggest difficulty is not to straighten out the price, but to pass the product manager of Xiaomi and even Lei Jun before the product goes on the market. Jiang Zhaoning didn’t adapt to it at first. "Sometimes it takes two to three months for internal testing and public testing to add up. We have developed products for American customers before, and we have never suffered such torture."

Ninebot’s most uneasy and fastest-growing period is also the eve of the listing of the No.9 balance car. That product was originally scheduled to be launched on July 21, 2015, but one day in June, after seeing the prototype, Lei Jun thought that the appearance and many details did not reach the extreme he requested. "Ray always commanded, we basically didn’t resist, and the appearance was all over again. It was officially released on October 19 th. " Gao Lufeng said.

During the three months after Lei Jun proposed the revision, more than a dozen designers of Ninebot moved their computers to work in a conference room on the first floor of Xiaomi Company every day. "That stage was particularly painful. Our industrial design team completely collapsed after getting the instructions to reinvent the appearance." Gao Lufeng said.

The effect is also obvious. Under the impetus of Xiaomi, Ninebot, a startup company established only three years ago, acquired Segway, the originator of the balance car with a history of 16 years. The success of Ninebot is Liu De’s masterpiece. "Give it a push and you will buy Segway". Zhimi Technology and Huami Technology were both valued at nearly $300 million in the last round of financing, and now they are growing exponentially. Ninebot’s latest valuation has also risen to $1.2 billion, and it will launch an overseas listing plan. It seems that they are "forced" by Xiaomi, and this one is worth it. But more importantly, can these unicorns hatched by Xiaomi become truly "billion-dollar enterprises" after gradually reducing their dependence on Xiaomi?

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