1905 movie network news On August 11, the Oriental fantasy movie starring, starring, starring, starring, starring, starring in friendship, and starring in friendship released a trailer for the "Sugar Talk Wuji" version. The trailer innovatively cuts through the perspective of Sugar Treasure, recording the fateful love intertwined by Hua Qiangu and Baizi painting sweet abuse.

The "Sugar Talk Wuji" trailer released this time is launched from the perspective of Sugar Treasure, accompanied by Sugar Treasure’s brisk voice, allowing fans to relive the many sweet and abusive scenes in the national IP "Hua Qiangu". At first, the two spent a tacit time. Bai Zihua saved Hua Qiangu at the moment of falling sword, showing his preference and attention; Hua Qiangu also often secretly observed this aloof honorable, reddish cheeks and raised corners of the mouth to show the girl’s heart. As a caring little padded jacket with warm hearts all the way, Sugar Treasure encouraged Hua Qiangu to face his feelings: "Could it be that the honorable can’t like it?" However, the subsequent plot took a sharp turn for the worse. Bai Zihua abolished Hua Qiangu’s immortal bone and reluctantly expelled it from her for a long time. When Hua Qiangu was suffering from bone-devouring pain, fortunately, Sugar Treasure stood up to protect her.

Not only is the plot wonderful, but the antagonist scenes starring in the trailer are full of tension. Chen Turin’s play of Hua Qiangu is both spiritual and aesthetic, and the bond with Sugar Treasure is touching, and the shot of the artifact being taken away is even more fragile. Li Chengbin’s interpretation of Baizi’s paintings is full of details, perfectly reproducing the emotional changes of the cold male god gradually walking down the altar, and the deep tolerance of love. Mao Zijun’s play of Slaughter Mo Qian can be called beautiful and miserable, and the beautiful tears in the trailer reveal the fragile side of the strong, which makes many viewers enter the pit vertically.

Bone-devouring nirvana, love abuses the three worlds. The movie "Hua Qiangu" is expected to land on the big screen this year and meet audiences across the country, so stay tuned.

Relying on the advantages of good mountains and good water, Lujiang County, while vigorously developing high-quality homestays, guides and encourages qualified farmers to develop family homestays, starts the public brand of Lujiang "Lianlu Xiaoshe" family homestays, and creates a differentiated development pattern of the homestay industry. After active exploration, the county has built more than 30 family homestays, solving the local employment of nearly 100 people, and driving the village collective income to increase by 1 million yuan.

Differentiated development makes homestays more accessible to the people

Recently, the reporter walked into the Yuntang small courtyard located in Macao Village, Tangchi Town, Lujiang County. The courtyard was clean and tidy, and the well-designed pond was rippling, and it felt cool and comfortable in the pavilion. Walking further inside, a two-story guest room building hidden by green plants was particularly quiet and elegant.

"We opened in April this year, and the holiday rooms are full, so you need to book two weeks in advance," said Yan Jianhua, the owner of the small courtyard.

A few months ago, Yan Jianhua was a stay-at-home mother. Now she has a very fulfilling life while picking up and dropping off her children, taking care of the bed and breakfast and receiving guests. Last year, she and her husband were immediately tempted when they learned that the local government had introduced policies to encourage farmers to run family bed and breakfast. With the help of the local government, the couple rented this residential house with good location and good surrounding environment. After more than half a year of careful renovation, it opened to welcome guests on the eve of "May Day".

In recent years, Lujiang County has developed a "farmhouse economy" in an all-round way, and 37 boutique homestays such as Yunlianwa have emerged. In order to further revitalize the idle farmhouses in rural areas, solve the problems of high consumption and insufficient supply in the homestay market, and drive more people to increase their income and become rich, the county has been promoting the differentiation of homestay products since last year, targeting the development goal of family homestays.

"Different from the boutique homestays built before, family homestays are more close to the people." Wang Fenglan, director of the Lujiang County Culture and Tourism Bureau, told reporters that in terms of scale, boutique homestays are larger in scale and have more rooms, while family homestays are smaller in scale, and the number of rooms is usually only set to a few. In terms of price, the price of a family homestay is only two or three hundred yuan per night, and in the off-season or when there are preferential activities, it will be even lower. In terms of consumer groups, family homestays are more suitable for groups who come to health care and vacation, allowing tourists not only to "stay", but also to "slow down" and "stay".

In order to fully do a good job in the pilot and exploration of family homestays, Lujiang County issued the "Implementation Opinions on Revitalizing Idle Farmhouses to Promote the Development of Family Homestays", proposing specific measures around "demonstration leadership, standard construction, operation management, supporting services, publicity and marketing, and daily supervision", and introducing a number of incentive policies to escort the development of family homestays.

Lujiang County in Tangchi, Wanshan, Ketan, Yefu Mountain and other towns with better tourism resources to pilot, site highlight "scenic spots, scenic road, boutique B & B side" of the "trilateral" standard, requiring the village cooperative through storage or leasing, to create a number of family B & B model. At the same time, the integration of rural living environment improvement, rural construction and other funds to improve the surrounding infrastructure building of family B & B. The establishment of family B & B awards to supplement special project funds to encourage the development of family B & B. Up to now, the county has honored the family B & B award to supplement 1.723 million yuan.

Yuntang Courtyard, the original house by the stream, a corner of Wangshan, Dongli Inn… Each and every one of the distinctive family homestays "sprouted" and thrived in many townships in Lujiang County.

Standardized management to provide excellent service for homestays

Homestays should not only be built well, but also managed and operated well.

"Standard construction is not only an important foundation for improving the design taste and reception service level of rural homestays, but also an action guide to lead the development of family homestays to higher quality." The relevant person in charge of the Lujiang County Culture and Tourism Bureau told reporters that the county has paid close attention to standard construction, formulated the "Basic Requirements and Grading of Tourism Homestays", standardized the construction standards of family homestays, and clarified the basic conditions of family homestays in terms of space planning, land use, ecological protection, public security management, health and safety, and service level. Strengthen the grading of family homestays, and award three, four, and five-star family homestays according to the standards.

"These bed sheet and quilt covers are all handed over to professional companies for cleaning." When the reporter came to Xingfuli B & B located at the entrance of Baihua Village in Tangchi Town, Li Lijian, the head of the B & B, pointed to a pile of bed sheet and quilt covers that had just been replaced and were being packaged. For the aspects of food hygiene and fire safety in the B & B, relevant departments will arrange special personnel to guide inspections every month and help solve problems in operation.

Lujiang County has clarified the main body of management, established a county leading group for the healthy development of tourism and homestays, and a county homestay supervision and service center, which is responsible for the regular supervision and guidance of family homestay business behavior, and guides the standardized and orderly development of the industry. Each pilot town has established a special class for family homestay promotion, which is responsible for guiding farmers’ planning and design, construction and operation management throughout the process. At the same time, optimize the approval process, establish a joint acceptance team composed of public security, housing construction, fire protection, market supervision, health and health, cultural and tourism departments, and invite housing quality and safety experts to carry out free housing quality and safety appraisal, and optimize the process of homestay license processing to provide "one-stop" services.

The key to improving service is people. "Last year, I participated in the training of homestay butlers organized by the county, and I have a better sense of how to operate." Li Lijian said that the training was "very clear" for all kinds of problems encountered in running a homestay.

The relevant person in charge of the Lujiang cultural and tourism department told reporters that the county has established a homestay association and a homestay butler training center to systematically carry out homestay butler training. Four homestay butler training courses have been held, and three homestay butler training bases have been established. A total of more than 400 homestay butlers have been trained. Encourage family homestays to benchmark high-quality homestays, check and fill in gaps in personnel training, business philosophy, service awareness, etc., and continuously improve service quality.

Branding to make the hotel vibrant

In early summer, the vast countryside of Lujiang County is lush with vegetation, the river is meandering, and the sky is clear and blue. Between the refreshing "green" and the pure and broad "blue", the artistic family homestays are dotted among them, which is fascinating.

Every homestay has a common brand – "Lianlu Xiaoshe".

"We continue to launch the public brand of’Lianlu Xiaoshe ‘family homestay, and carry out multi-faceted promotion and publicity." The relevant person in charge of the Lujiang County Cultural and Tourism Department told reporters that the county has set up a special class for family homestay marketing, incorporated family homestay promotion into the annual tourism promotion plan, regularly updated and released the county’s family homestay directory, and used official platforms such as Lujiang Cultural and Tourism, Micro-gathering Lujiang to push family homestays for more than 100 times, with a cumulative number of clicks exceeding 100,000. Regular family homestay special promotions have been launched, attracting nearly 1,100 consumers this year, driving family homestay sales to exceed 200,000 yuan.

To build a brand, in addition to making enough promotional articles, it is also necessary to demonstrate individual characteristics.

"Xiaodu Xiaodu, open the curtains…" Stepping into the room of Xingfuli Homestay, you only need to have a simple conversation with the intelligent voice device, and the commands issued by the guests to open the curtains and turn on the lights can be quickly achieved.

"Not only do we have smart rooms, but we can also see the mountains and the water. Not far away is the beautiful Jintang Lake." Li Lijian said proudly, pointing to the sparkling lake.

In Yan Jianhua’s Yuntang small courtyard, in a green vegetable garden, peppers, beans, eggplants and other vegetables are growing happily.

"The vegetables that guests eat are basically farm dishes grown by themselves." Sister Yan took out a menu, including all kinds of stir-fried vegetables, cooking vegetables, pots, soups, etc.

During the interview, the reporter learned that in accordance with the positioning of ecology, leisure and health care, Lujiang County encourages family homestays to improve the development quality of farm dishes and guides each family to introduce three to five signature dishes.

The development of homestays has further promoted the employment of the masses. "The monthly salary is 3,500 yuan, the work is easy, close to home, and you can take care of the children." Wang Min, a villager who works in Yuntang Courtyard, said. At present, 31 homestays have been built in Lujiang County, solving the local employment of nearly 100 people.

In addition, taking advantage of the development of family homestays, more characteristic agricultural products have gone out of the "boudoir" to help farmers increase their income.

"Farmers in the vicinity often bring their own lily, corn, bamboo shoots and other agricultural and sideline products to us for exhibition. Many guests who come to stay have the demand to buy tea, and I will also contact the tea factory next to it." Li Lijian said. Lujiang County is actively guiding the development of family homestays and selling local agricultural and sideline products, leisure food, local handicrafts, etc.

A farmhouse is a landscape, an Internet celebrity clock in point, an industrial growth point. The relevant person in charge of the Lujiang County Cultural Tourism Department said that with the continuous deepening of exploration, the "spark" of Lujiang Family Homestay will form a "prairie fire", help the rural comprehensive revitalization, and hold up the "dream of common prosperity" of more rural people.

Video: Deng Chao, Zhang Shaohan "Invisible Wings" Chao Ge Dream Concert, Run 180615

Three hundred and sixty lines, and the champion. Last night, Zhejiang Satellite TV An Muxi’s "Run" ushered in a special and unforgettable entrepreneurial challenge. In the program, "Logging Tired", Zhang Shaohan, Han Xue, and Song Xiaobao each chose their entrepreneurial direction, and opened a new chapter in their life after "graduation" with the assistance of "excellent Jin cultural representatives" and "Tear Famous Brand Strategy Team". At the scene, Zhang Shaohan and Lu Han opened their throats in amazement, detonating "Memory Kill" on the whole network with unforgettable golden songs; "Logging Tired" hurt "dolphin sound" in the newly upgraded fingerboard game; and Deng Chao, who was resourceful and resourceful, turned around perfectly and became the biggest winner of "Business War Edition Tear Famous Brand". In addition, this episode was recorded in Shanxi, the birthplace of Jinshang culture. Many related elements appeared in the whole episode, such as the family motto of Jinshang, such as specialty aged vinegar, miscellaneous grains, coal, paper cutting, etc. "Logging Tired" and the audience experienced a cultural return and "earthy" style.

Enter the Blueberry Video to watch the latest full video of "Run 2" > >

Zhang Shaohan and Luhan were stunned to open their throats and detonate the memories of golden songs. The brothers jumped the fingerboard and made "dolphin sounds" in pain.

As a "giant lung little queen" who has been popular on both sides of the Taiwan Strait and three places, Zhang Shaohan not only created countless classics for the Chinese music scene, but also accompanied the growth of a generation with her singing. In this issue, Zhang Shaohan and her brothers presented the audience with a "ancient concert" that broke the sky. When "Aurora", "Happy Worship" and "Invisible Wings" and other golden songs were sung by Zhang Shaohan again, many netizens sighed: "I contracted the songs of youth, which are obviously very happy but inexplicably tear-jerking." Compared with Zhang Shaohan’s music "tear gas", Lu Han’s "Simple Love" was more light-hearted, and netizens said excitedly: "Mingren doesn’t say secret words, and today I will go to my grandmother’s house with the deer."

The stunning opening of Zhang Shaohan and Lu Han detonated the memory of the golden song on the whole network, and the newly upgraded fingerboard game made netizens laugh. In the program, the evaluation of the "School of Management" specialty is almost "all based on blind guessing", not only frequently suffered the ultimate punishment of the fingerboard, but also issued a super-high octave "dolphin sound" due to pain, while the "School of Economics", who survived the disaster, was so excited that "his expression was out of control" in the aftermath of the disaster. Everyone laughed and said, "Your face is full of fear of being dominated by the fingerboard. Forgive me for laughing unkindly." "The screaming of circling the beam for three days is more compatible with the laughter of the audience."

"Business War Edition Tear Famous Brand" Surprise Reversal, Deng Chao Perfect Reversal Single-handedly became the biggest winner

From the "Running Man Famous Brand Wars" of "Reverse Operation" to the "Acting Version of Ripping Famous Brands" of last week’s "Love Apartment" old friend welfare special, the creativity and excitement of this season’s "Running Bar" "Ripping Famous Brand Wars" can be described as both explosive. In this issue, the "Logging Tired" who just "graduated" carried out a fierce "business war version of ripping famous brands" with the money he worked hard in "Shanghai". In the program, the "five families" not only have to make advance investments, but also ensure that the third one in their investment group can be eliminated.

Facing the dual test of intelligence and physical strength, Deng Chao, who was single-handed, used his meticulous strategy and superb acting skills to perfectly reverse the game and became the biggest winner of this issue of "Business War Edition Ripping Famous Brands". At the scene, Deng Chao, who was weak in the early stage, calmly analyzed and invested all the 100 taels of entrepreneurial funds in himself. After the "Ripping Famous Brands War" started, Deng Chao tactfully released fake news and successfully eliminated the third group of "Deng Family". The netizens praised "Life depends on acting skills, and Brother Chao’s IQ is against the sky today." "Single-handedly, you can also turn defeat into victory. This time, the excitement of ripping famous brands is Up".

Next week, "Logging Tired" will present a fan club with both momentum and splendor for the audience. What wonderful songs will Zhang Jie and Zhang Liangying’s surprise arrival bring us? Why did Li Chen shout "What are you doing" in horror? All the answers are in "Run" by An Muxi of Zhejiang Satellite TV every Friday night.

　　　 The famous director John Woo’s birthday is approaching. Recently, a TV variety show "Big Brand Birthday Party" specially invited him to record a birthday program. Li Zonghan, a popular film and television drama student in mainland China who plays the "core" role in Woo’s new martial arts film directed by Woo, also came from the Hengdian studio to celebrate Wu’s birthday. An old photo at the beginning stumped Woo and mistook Li Zonghan for a big S. At the scene, Li Zonghan gave Director Wu a birthday gift with quintessential calligraphy, and his outstanding strength in both play and acting was also affirmed by Woo.

　　　 At the recording scene of the "Big Name Birthday Party" program, Li Zonghan was the first guest to congratulate, and he was "played with by the host" when he appeared. He took out a photo of Li Zonghan with horns and braids when he was a child, and asked Director Woo to guess which actor he had worked with. It was difficult to tell the gender of the delicate child in the photo, and Woo mistook it for a photo of Big S when he was a child. Until the answer was revealed, Li Zonghan appeared from behind the scenes, and the audience burst into laughter, and Director Woo’s expression was even more awkward.

　　　 John Woo’s martial arts debut, "Sword Rain", was released on the eve of the 11th National Day. It was hailed as "the best martial arts film in the future" and received rave reviews from both inside and outside the industry when it was released, once again verifying Woo’s unshakable evergreen status in the film industry. As one of the few powerful idols in the mainland, Li Zonghan not only continued his consistent accurate acting skills, but also received unanimous recognition from the director and photographer for his first attempt at high-difficulty martial arts moves. The wonderful monk "Lu Zhu" played by him was called "the soul character of the whole play" by Woo.

　　　 Li Zonghan, who has always been dubbed the "No. 1 Little Student of the Republic of China", was questioned by the host on the spot, and Woo Yusen immediately came forward to justify Li Zonghan: "He (Li Zonghan) is very good at fighting, playing very beautifully, handsome, and will definitely surprise the audience. He is the soul of the whole play. The focus of the whole play is to point out the theme of the whole play from his performance. He can not only play, but also act out the true feelings of" Lu Zhu ", which is really rare."

　　　 In the recording of the program, Li Zonghan was asked to reproduce the unique iron chopstick skills in "Sword Rain". This time, he used chopsticks to clip a pinball. During this period, Li Zonghan interacted with the host Da Zuo to "seal" his acting path, and his words were as humorous as possible.

　　　 The purpose of Li Zonghan’s participation in the program this time was to give Woo a gift. He, who was very good at studying quintessence calligraphy, also completed the word "sword rain" with Woo on the spot and gave it to Director Wu. The vigorous and powerful "sword" complements Director Wu’s soft and elegant "rain".

Next page: Li Zonghan shoots "low temperature" blockbuster, leaping into a new elegant celebrity

According to a report by the Information Times on January 24, "good man" Chen He issued a long apology on Weibo the night before yesterday, "I was wrong", acknowledging that it had been almost half a year since he divorced Xu Jing, and said that he had broken up peacefully with his ex-wife and "did nothing to hurt the world."

However, some careful netizens found that in the six months after the divorce, "good man" Chen He still showed his love on various occasions such as new books, TV shows and magazine interviews. Many netizens questioned that he would spend money on his marriage with Xu Jing after the divorce, and even participated in husband and wife reality shows before and after the divorce. In addition, revelations about "cheating" also followed. It seems that although Chen He admitted the divorce and took the responsibility for himself, he could not resolve the series of doubts caused by this divorce.

Question 1: Do you still rely on marriage to "amass wealth" after divorce?

Chen He said: "Too much worldly sophistication"

Through the popularity of Zeng Xiaoxian in "Love Apartment", and then to "The Year in a Hurry" and "Run, Brothers", Chen He has also flourished in the entertainment industry. Before the divorce incident, he also portrayed himself as a model of "good man". Chen He has never stopped showing his love on Weibo.

If it is true that the two sides can’t be together as Chen He said, then divorce is the best option. But netizens questioned that within six months of Chen He’s divorce, he continued to sell books on Weibo and participated in the husband and wife reality show "True Love is Lost".

On August 2, 2014, Chen He promoted his new book "Love is Love if you can hold on to it" on Weibo, where he wrote: "After almost a year, I finally finished this book. I wanted to give it to my wife as a surprise today, but my wife looked at the cover and said: Whose book is this?" The cover of the book read: "A good man is me, and I am Chen He. I always believe in love!"

According to Chen He, it had been almost half a year since the divorce, and it was estimated that the divorce should be around July 2014. Even if the new book was written before the divorce, it would still be deceptive to claim that "I always believe in love" when promoting the new book after the divorce.

In addition, the husband and wife reality show "True Love is Lost" began recording in May 2014 and premiered on Southeast Satellite TV on July 3 of the same year. Chen He and Xu Jing were guests to show their love, "showing the most authentic side of the celebrity husband and wife to the audience" is the slogan of the show.

According to the operating procedures of the TV program, even if "True Love on the Journey" was recorded before the divorce, the two were also in a period of marital crisis; if "True Love on the Journey" was recorded and broadcast, some netizens revealed that the last recording was completed on August 17, 2014, then it is possible that the "husband and wife reality show" was completed according to the contract after the divorce.

This was just in line with the careful netizens’ discovery that the two had shown incompatibility many times during "True Love is Lost". When interviewing "Do you want to get married again in the next life" with the same title, Xu Jing hesitated for a long time and did not answer clearly. In the last issue, Chen He also thanked Xu Jing for being willing to accompany him. Now it seems that there is a lot of information behind it.

Question 2: Why do you continue to show your love after getting divorced?

Chen He said: "Many jobs cannot be refused"

Chen He did not give an exact time for the divorce in his long apology. According to the calculation of the divorce of half a year, the two should have ended their marriage around July 2014. But Chen He still showed "love" in the interview he did with "Running Man" after that.

In an interview with print media in November 2014, he also said that "marriage is a natural thing. When I was working, she also arranged a lot of things for herself to do, such as traveling or studying. Life is very fulfilling, and I will try to accompany her when I rest." Regarding the baby plan, he said that he also likes children, "but let it be."

At the 2015 Guangzhou New Year’s Eve party on Zhejiang Satellite TV, Chen He also said: "I used sincerity to impress girls, and I pursued my wife the same way, persevering and not giving up."

In the latest issue of Harper’s Bazaar in February, Chen He was interviewed with the title "Chen He, if you love your wife, you will parachute with her". He still called Xu Jing his wife, and planned to send gifts to show his love on Valentine’s Day, calling out "Dear wife, I love you". In addition, when the divorce was spreading, the editor-in-chief of Entertainment Weekly was also discussing with Chen He himself to shoot a husband and wife blockbuster.

It cannot be ruled out that because the image of "good man" is deeply rooted in the hearts of the people, "True Love is Lost" and "Run Brothers" are relatively healthy and positive TV shows. Maybe Chen He had already bundled the package of publicity before signing a contract with the show. Because of the contractual relationship with the agency, Chen He had to complete the necessary work and publicity projects, so he repeatedly emphasized that the work was "irresistible and irresistible" in the long apology "I was wrong".

However, compared to the 14-year-long love, parting ways because of work is not "always believe in love", so it has also attracted many netizens to question: "Deng Chao and Sun Li should be busier than Chen He and Xu Jing, but they also have two children and still have a sweet relationship."

Question 3: Why did you get divorced? Was it too busy or cheating?

Chen He said: "There is nothing else"

As for the reason for the divorce, Chen He gave the official line in his long article that he was too busy: "My work has become increasingly busy and irresistible. Last year, I only had ten days off at most. I couldn’t refuse a lot of work.

Although Chen He seems to be a "good man" – these are all his own fault, but the reason for divorce because of "too busy" is still too far-fetched. Many netizens have questioned that after 13 years of long-distance love, the reason for divorce because of "too busy" less than a year after marriage is still too simple.

What exactly is the reason why "good men" choose to divorce? Chen He stressed that "there is nothing else". But there have been a series of revelations before that their marriage hit the rocks because Chen He cheated. When Chen He filmed "The Year in a Hurry" last February, he met Zhang Zixuan and had a good impression. The divorce with Chen He was carried out at the same time, and it was also rumored that Zhang Zixuan also filed for divorce from her husband Yang Yiliu.

In addition, in November last year, Chen He and Zhang Zixuan were witnessed going to the Maldives together. According to Chen He, this was after their divorce.

However, the popular studio that photographed the article and Yao Di’s "cheating door", as well as Dong Jie (Weibo) and Wang Dazhi embracing each other, revealed yesterday that it held a photo of Chen He cheating and hugging a female star. "Chen He, who has always shown his love as a good man, urgently wrote a divorce statement full of false apologies on the grounds that he did not have time. To be honest, I am disgusted, there is really no other reason for the divorce? Did not do something harmful? How to explain that both cheated on each other with another female star?"

From this point of view, Chen He’s divorce "nothing else" is very doubtful. It can’t stand the test. Once a photo confirming his affair leaks out, Chen He has to conduct a new round of crisis public relations.

small question

Who did Chen He threaten? Who was releasing the material?

Although it is said that there is no wind and no waves, it is quite particular about who was the first to poke the divorce incident of Chen He. After all, he can hide the divorce for half a year, and the whistleblower must be close to the people around him. Chen He also pointed out in his long apology that "I don’t want to threaten anyone either. One column and one movie pushed me to this point, which I never expected." This sentence seems meaningful.

It is worth mentioning that Chen Li, a veteran in the circle, suggested on Weibo that Chen He had been "splashed with dirty water" by his friends, which also made netizens think about it. He wrote on Weibo: "The so-called brother is to see that you are more popular than him, and dig a hole with more false information in the semi-real. You asked the media to break the news and paid to use the marketing account, so you are not afraid of being dug out?"

Many netizens speculated that the deliverer was Zheng Kai (Weibo), who used to be a classmate and had a competitive relationship with Chen He in "Running Man" shows and big movies, but Zheng Kai forwarded Chen He’s apology to Weibo yesterday, saying "Brother, come on! We will grow with you, once, now and in the future…" Chen Lizhi also forwarded Zheng Kai’s Weibo, saying "Good brother, let’s go together".

Ex-wife Xu Jing pleaded for Chen He: He is my relative, don’t attack him

Information Times News On the evening of January 22, Chen Hefa admitted that he had been divorced from his ex-wife for half a year, claiming in Weibo that "I was wrong". Two hours after Chen He’s post, another party, Xu Jing, also spoke out on Weibo, saying that Chen He was still his relative and hoped that everyone would not attack Chen He.

Xu Jing wrote on Weibo: "Fourteen years can help you get to know a person better? You have to persevere when you are wronged, you have to let go when you endure heartache, and you can’t see that he is helpless when you are separated. He is just a fragile child, but he is my relative. Please don’t attack him."

Although Xu Jing generously called on netizens to let Chen He go, this move attracted praise, but the words "bear the heartache and let go" in Weibo were still very dazzling, and the "heartache" caused by it aroused more attention.

"Running Man" Wang Zulan calls for some space for Chen He

Speaking about Mr. Chen’s divorce, Wang Zulan, the only member of the "Brotherhood" group present at the premiere of the film "Running Brothers" in Beijing yesterday, said that others had already privately consoled him and that all that needed to be done was to give the parties some space.

Special guest Jin Zhongguo said that during the recording of the program with Chen He, he felt very happy.

At yesterday’s press conference, Deng Chao, Chen He, AngelaBaby, Wang Baoqiang (Weibo), Zheng Kai, and Li Chen (Weibo) were all absent, and Wang Zulan picked up the heavy responsibility. Calling himself the "Leak Picking King", he seized the opportunity to "trick" the absence of other starring figures on the spot, wrote his mantra "Are you a pig?" on Chen He’s drawing board, and painted Li Chen’s eyebrow with a little red "Wu Meiniang makeup".

In the temporary name tag tearing activity launched at the scene, Wang Zulan also won the Korean version of the running man Jin Zhongguo in one go. It made Jin Zhongguo "aggrieved" and said coquettishly: "In Korea, they have always’bullied me ‘. When I come to China, I am still a victim, and I have no chance to show my ability. Next time I meet you, I must tear off your name tag."

Zu Lan, who had defeated the strongest "energy user" in the battle of tearing famous brands for the first time, sighed: "Zhong Guo Oppa is too good. In fact, in the movie, he is very strong and very hard. We all love him very much."

During the filming of "Running Man", Chen He has already divorced his wife. His absence from the event yesterday also attracted media inquiries. The staff revealed that he had rejected yesterday’s arrangement early because of the schedule. Wang Zulan said that after the brothers heard the news, they had already sent greetings and comfort in the WeChat group. But he did not want to say more, and called on everyone to "give him some space."

Wang Zhonglei (Weibo), president of Huayi Brothers, revealed that when he recommended his artists to participate in the show, he thought Chen He was very strong in combat. "Don’t look at him as a tall person, but in fact he is very cowardly and needs protection." Wang Zhonglei smiled and said that another person who surprised him was AngelaBaby. He had hesitated several times whether to recommend her to the show. "After watching the show, I knew she was easy to fight, and she was a man woman."

The state attaches great importance to the development of the digital economy and accelerates the pace of digital development

In March 2021, the "14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Outline of Vision Goals for 2035" were released, which made an all-round layout for the development of the Internet in our country. After that, the "14th Five-Year Plan" special project plans in the field of informatization were introduced one after another, and important arrangements were made to promote digital development and build a digital China. In October 2021, the General Secretary of the Supreme Leader further emphasized during the 34th collective study of the Political Bureau of the CPC Central Committee that it is necessary to stand at the height of coordinating the overall situation of the great rejuvenation strategy of the Chinese nation and the world’s unparalleled changes in a century, coordinating the two major domestic and international situations, and the two major events of development and security, giving full play to the advantages of massive data and rich application scenarios, promoting the deep integration of digital technology and the real economy, empowering the transformation and upgrading of traditional industries, giving birth to new industries and new business models, and constantly strengthening, improving and expanding our country’s digital economy.

Second, a number of laws have been issued to ensure cyberspace security in an all-round way

Since September 2021, the "Data Security Law of the People’s Republic of China", "Regulations on the Security Protection of Critical Information Infrastructure" and "Personal Information Protection Law of the People’s Republic of China" have been implemented one after another, providing the industry with a more detailed and operable legal basis and behavioral rules, and further solidifying the institutional foundation of the Internet legal system, marking our country’s cyber security protection has entered a new stage.

Third, the introduction of anti-monopoly guidelines and other policies, Internet enterprises compliance development process accelerated

In February 2021, the Anti-Monopoly Guidelines of the Anti-Monopoly Commission of the State Council on the Platform Economy were officially issued, systematically responding to the challenge of Internet platform monopoly for the first time, releasing a clear signal that Internet platforms are not a place outside the law of anti-monopoly. In October, the Antimonopoly Act of the People’s Republic of China (Draft Amendment) was announced. This is the first amendment to our country’s Antimonopoly Act since its release, which has increased penalties for monopolistic behavior and effectively prevented disorderly capital expansion. At the same time, the Ministry of Industry and Information Technology continued to promote the governance of APP infringement of user rights and interests in depth, and launched a special project rectification action in the Internet industry in July 2021. The implementation of the above series of regulations and special projects has played a significant role in compacting the main responsibility of enterprises and creating a fair competition, safe and orderly Internet market environment.

IV. The Central Office and the State Office issued the "Opinions on Strengthening the Construction of Network Civilization" to create a clear cyberspace

At present, the state attaches great importance to the construction of network civilization. Since June 2021, the Central Cyberspace Administration of China has deployed a series of special projects such as "Qinglang’rice circle ‘chaos rectification". In September, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Opinions on Strengthening the Construction of Network Civilization" to further promote the healthy development of network culture.

The overall scale of Internet users in our country exceeds 1 billion, opening a new chapter in the development of digital infrastructure

In 2021, the development environment of "5G + Industrial Internet" will continue to improve. First, the infrastructure support capacity will continue to upgrade. There are more than 32,000 5G base stations applied to the industrial Internet; there are 15 cross-industry and cross-field industrial Internet platforms, more than 100 platforms with certain regional and industry influence, and the total number of access equipment exceeds 76 million sets (sets). Second, the level of industry application continues to improve. "5G + Industrial Internet" has more than 1,800 projects under construction across the country, covering more than 20 key industries and fields of the national economy, and creating tens of thousands of 5G application innovation cases. Third, the technical standards have been accelerated. Industrial 5G modules are the core components of the industrial end point. The general 5G module standard has been initially formed. The types of modules continue to increase and the market price continues to decline, paving the way for large-scale applications. The integrated development of "5G + Industrial Internet" will further deepen and expand the application of industrial 5G, and empower the digital, networked and intelligent transformation and upgrading of the real economy.

"5G + Industrial Internet" enters the fast lane of development, deepening the vertical and horizontal exploration of integrated applications

The development environment of "5G + Industrial Internet" continues to improve. Infrastructure support capabilities continue to upgrade, with more than 32,000 5G base stations applied to the Industrial Internet; there are 15 cross-industry and cross-field industrial Internet platforms, more than 100 platforms with certain regional and industry influence, and the total number of access equipment exceeds 76 million (sets). The level of industry application continues to improve, and "5G + Industrial Internet" has more than 1,800 projects under construction across the country, covering more than 20 key industries and fields of the national economy. Technical standards are accelerating.

Enterprises in our country actively build an open-source ecosystem of open innovation and promote the development of in-depth information technology innovation

In 2021, our country’s enterprises actively built open-source platforms, and Baidu’s comprehensive share in China’s deep learning platform market continued to grow, ranking first. Huawei officially released HarmonyOS 2 Hongmeng mobile operating system and Euler digital infrastructure operating system, realizing a unified operating system to support multiple devices, and one application development covers the whole scene.

VIII, our country formally applied to join the Digital Economy Partnership Agreement, driving the rapid development of digital trade

At present, in the context of the rapid development of the digital economy, all countries generally recognize the huge potential and importance of digital trade, and our country actively participates in the formulation of global digital economic and trade rules with an open attitude. In October 2021, the Ministry of Commerce and other 24 departments issued the "14th Five-Year" Service Trade Development Plan, which included "digital trade" in the service trade development plan for the first time, clarified the focus of our country’s digital trade development in the future, and pointed out a clear path for the construction of the digital trade demonstration zone. In November, our country officially applied to join the Digital Economy Partnership Agreement (DEPA), and is willing to work with all parties to promote international cooperation in the digital economy and jointly promote the innovation and healthy and orderly development of the digital economy.

Digital technology empowers the low-carbon transformation of the industry, helping to achieve peak carbon dioxide emissions and carbon neutrality

In March 2021, the General Secretary of the Supreme Leader presided over the ninth meeting of the Central Financial and Economic Committee and delivered an important speech, emphasizing the drive to grasp iron marks and achieve the goals of peak carbon dioxide emissions before 2030 and carbon neutrality before 2060 as scheduled. In September, MIIT, the People’s Bank of China, the China Banking and Insurance Regulatory Commission, and the Securities Supervision Commission jointly issued the "Guiding Opinions on Strengthening Industrial and Financial Cooperation to Promote Industrial Green Development". In December, MIIT issued the "14th Five-Year Plan" for Industrial Green Development.

X. SENIOR-FRIENDLY SERVICES AND RURAL REVELOPMENT CONSTRUCTION TO BRIDGE THE "DIGITAL DISTRICT"

In January 2021, the Internet application senior-friendly and barrier-free transformation special project action was officially launched; in April, MIIT deployed to further grasp the implementation of the Internet application senior-friendly and barrier-free transformation special project action work, and released the "Internet website senior-friendly universal design specification" and "mobile Internet application (APP) senior-friendly universal design specification". The state continues to support the transformation of rural digital intelligence, and the "Digital Village Construction Guide 1.0" was officially released in September.

　　　　　　　 On July 23, 2010 local time in South Korea, the closing ceremony of the 14th Bucheon International Fantasy Film Festival in South Korea was held at 7:00 pm in Bucheon, Gyeonggi Province, South Korea. More than 1,000 filmmakers and fans attended the event.

　　The main awards of the Bucheon International Film Festival were presented at the closing ceremony. Hsu Young-hee won the Best Actress Award for "The End of the Kim Funan Killing Incident", Ren Xianqi won the Best Actor Award for "Fire Dragon Versus Chance", and Director Zhang Zhexiu won the Best Work Award for "The End of the Kim Funan Killing Incident".

　　"Fire Dragon" is the only Hong Kong-made film that can be shortlisted for the competition at this year’s Fuchuan International Film Festival. Last year, director Lin Chaoxian won the Best Director of the Fuchuan Film Festival. This year, his work also helped Xiao Qi win the Best Actor. Both are quite excited.

　　Xiao Qi said that he was winning a film award for the first time, and said excitedly: "It turns out that the award is so exciting! Thank you to the director and I for constantly researching the characters, and also to my opponent Liming for making me very involved in the role. Now I hold this award in my hand, and I am still excited. I didn’t expect that the first film award will be the male lead award, and it will be won in an overseas non-Chinese film festival. The impact is too great!"

　　Director Lin Chaoxian specially went to Bucheon to attend the film festival this year to make up for the regret that he couldn’t attend last year because he was in a hurry to shoot "Fire Dragon". Although he didn’t win again this year, he thought it was very happy to see Xiao Qi win the award. Xiao Qi also said that on the night of the award, he would have a big meal with the director to celebrate. To thank the director for his credit, the two have decided to eat Korean barbecue and enjoy the richest cuisine in Korea.

　　It is reported that PiFan, held in July every year in the middle of summer, can be regarded as a "summer film festival", and the participating works are also mainly horror, thriller, mystery and fantasy themes. This year’s festival will feature 193 works from 42 countries. The opening and closing films are "Death Trial" starring two Oscar winners, Adrian Brody and Forest Whitaker, and Korean horror films. It will also hold a variety of colorful side events such as "Filmmaker and Audience Dialogue", "Today I am also the protagonist of the film", PiFan congratulatory performances, and open-air free film screenings.　

Next page: Red carpet map of Bucheon Film Festival

Text | Online Travel, Author | Zhou Xiongfei

I’ve been very busy lately.　

Recently, Hengchi, a brand owned by Evergrande Automobile, posted a message on its official Weibo and "authorized agent recruitment".In its recruitment details page, it not only shows the operation model of the future vehicle sales channel, but also stipulates the conditions for joining, such as agreeing with the development model of Hengchi and the registered capital shall not be less than 5 million yuan.

In addition, Hengchi also calibrated the store construction standards for franchise, such as exhibition hall area and headroom details, and listed the franchise process, which shows that Hengchi has made a very detailed description of the agent’s franchise.　

At the same time as the authorized agent joining, there are also offline experience activities for Hengchi 5 models.　

According to the official introduction of Hengchi, during the "May Day" period, its offline experience stores in Guangzhou and Tianjin held experience activities for Hengchi 5 models. In fact, since the end of March this year, there have been some news in the industry about the landing of Hengchi 5 offline experience stores.　

As early as mid-January this year, Hengchi officially announced that the first car of Hengchi 5 was officially rolled off the production line from the factory, 12 days earlier than the original schedule.It is worth noting that the Hengchi 5 appeared in the MIIT new car declaration catalogue in November last year.　

From the launch of the first car of Hengchi 5, to the holding of offline experience activities, and now to the opening of the agent franchise, this series of actions seems to announce that Hengchi 5 has entered the countdown stage of mass production.But the industry is full of doubts about whether Hengchi can achieve this goal.　

Hengda has embarked on the road of new energy vehicle manufacturing since it acquired car companies in 2019, and launched nine models at the Shanghai Auto Show in 2021, which once detonated the entire auto show.But then not only did none of these models actually go into mass production, but Evergrande itself was also embroiled in a storm of shutdowns and debt.　

By January this year, the models that could achieve mass production had changed from the original 9 models to the Hengchi 5 model, but to achieve mass production, it was necessary to have sufficient cash flow to ensure stable production capacity.According to the performance data released by Evergrande Automobile at the end of August last year, it has accumulated a loss of 18.83 billion yuan as of the first half of 2021, and the loss is in the trend of expanding year after year.　

It is precisely because there is no money that Evergrande will choose a different franchise system from the "Wei Xiaoli" direct sales model in the establishment of sales channels.However, in the industry’s opinion, although Hengda’s channel joining threshold is low, there should not be many agents willing to join due to the well-known predicament that Hengda is currently in.　

Today, although Evergrande seems to be on the right track step by step, it is still mired in a fog of uncertainty.　

Evergrande Auto is one step closer to selling cars on the market.　

On the last day of the "May Day" holiday, an investment page about "authorized agent recruitment" appeared on Hengchi’s official Weibo.In this investment promotion introduction, Hengchi provides a detailed list of sales models, store construction standards, investment promotion policies, qualification requirements, and franchise processes.　

In terms of sales model, Hengchi said it would adopt a model of order-based sales and asset-light operations.Order-based selling, in short, is to arrange factories to produce according to the order volume, and then deliver the produced products to consumers. This approach can reduce the pressure on inventory compared with the mainstream warehouse sales in the industry, which are made first and then sold to the market. In order to achieve the purpose of asset-light operation.　

Asset-light operations are also reflected in the establishment of a sales center.According to the requirements given by Hengchi, its sales center needs to be established in the automotive business district, with an exhibition hall area of 200-300 square meters, an exhibition area of more than 150 square meters, and a clearance height of 3.5 meters.

Looking at this store construction standard alone, it seems to be very demanding, but in the industry it is the opposite.　

"The’car business district ‘required by Hengchi to build a store is not the shopping mall business district laid out by new forces such as NIO and Xiaopeng, but an area such as the car city in the suburbs of the city. In the car city, the general 4S store will start with 2,000 square meters, compared to Hengchi’s 200-300 square meter sales center, which is too small."Liu Bin, domestic regional sales manager of the Mercedes-Benz brand, explained to Connected Travel.　

Perhaps this is why Hengchi will position the sales center as "small and refined". According to Hengchi’s plan, such a sales center will support services such as sales and test drives. This also means that the completed Hengchi sales center will be more functionally biased towards the stores currently established by "Wei Xiaoli".　

Similar to the store construction standards, the agent qualification requirements listed by Hengchi also have higher restrictions in the eyes of the outside world, but in fact the threshold is also very low.According to Liu Bin, although Hengchi requires the registered capital to reach 5 million yuan, it does not require the actual payment of 5 million yuan, which is a lower threshold for joining.

According to the latest "Company Law" and related regulations, at present, only the total registered capital of a company needs to be registered, and it is not mandatory to submit a capital verification report, which means that there is no need to pay all the total registered capital at the beginning.　

In comparison, other automakers have higher requirements for authorized franchisees.　

Taking XPeng Motors as an example, as one of the new forces in domestic car manufacturing, although the layout of sales channels is mainly direct sales like NIO and Ideal, it has also opened up some franchise channels on this basis.　

According to its official website,To become an agent of Xiaopeng, it must have no less than 3 4S stores, mid-to-high-end brands are preferred, and the annual revenue of the automotive business sector needs to reach more than 100 million yuan, and the asset-liability ratio is less than 70% "red line".　

In Liu Bin’s opinion, if according to the standard of Hengchi, the investment of a sales center will be very small, based on the agent’s ready-made 4S store, plus hundreds of thousands of renovations, the overall cost will be about 100-2 million yuan.　

For the average luxury brand 4S store, the cost of decoration and equipment alone will reach tens of millions of yuan, which is completely different from Hengchi’s playing style.　

In terms of the joining process, Hengchi has also made some simplification.　

In comparison with Hengchi and Xiaopeng’s joining process, although both parties have as many as five steps in the process, including submitting an application, qualification evaluation, signing a store construction agreement, store construction, and store acceptance.But in terms of details, Xiaopeng needs to ask the agent to pay a security deposit in the process of signing the store construction agreement, but Hengchi does not have this requirement.　

According to Liu Bin, generally speaking, the brand will charge a deposit for the agent when joining, such as Xiaopeng’s deposit of about 800,000 yuan, which is a means for the brand to restrain the agent.For Hengchi, it may be to shorten the agent joining process and time, to save this link first, but this does not mean that Hengchi will not charge a security deposit later.　

In addition, in terms of joining application, Hengchi and Xiaopeng also have differences. By looking at the application forms of both parties, we found that Xiaopeng’s application form is a document file. In addition to the basic information such as the applicant’s name and company name, it also needs to fill in the company’s equity structure and its own advantages. As a whole, it is more formal and detailed.　

In contrast, Hengchi’s application form is not a formal document, but a simple Mini Program.In terms of content, you only need to fill in the applicant’s name, company name, current operating brand, and other basic information, which is much simpler than the Xiaopeng application.

From the lower standards for building a store, to the omission of the franchise process, to the simplification of the franchise application,In the industry, Hengda Automobile is likely to further reduce the threshold for agents to authorize franchise and shorten the franchise process, in order to attract more agents to join and accelerate the layout of sales channels.　

And all this preparation is also for the purpose of better selling the car in the future.　

The production time of Hengchi 5 is getting closer and closer.　

According to a recent announcement by Evergrande Automobile,The Hengchi 5 will go into mass production on June 22 this year.Hengda Motor President Liu Yongzhuo also said in March this year that the work of Hengchi 5 is progressing smoothly and is making final preparations for the launch of Hengchi 5 for mass production.

The reason why Hengda Automobile officials are confident to announce such news is also because Hengchi 5 has had a series of positive developments.　

In mid-October last year, Hengda held a strategic partner conference at its Tianjin production base. At the meeting, Liu Yongzhuo said that Hengda Automobile started a three-month car-building battle to ensure that the first production car "Hengchi 5" was rolled off the production line early next year.　

In order to ensure the smooth rollout of Hengchi 5, Hengda Automobile had mobilized core R & D teams from Shanghai, Guangzhou and Shenzhen to support Hengda Automobile’s Tianjin production base. The Tianjin factory, which had previously defaulted on payments from suppliers, also resumed production at that time and accelerated the progress.　

Facts have proved that Hengchi 5 went offline as scheduled this year.On January 12 this year, Hengchi issued a notice on its official Weibo, announcing that the first production model of the Hengchi brand, Hengchi 5, had been rolled off the production line at the Tianjin factory, 12 days earlier than originally planned.　

A month later, in the 353rd batch of car declaration information released by MIIT, the name of Hengchi 5 appeared in the public information. It should be noted that this is the second time this model has appeared in the public list.　

As early as last November, Hengchi 5 had appeared in the MIIT 350 batch of vehicle product announcements. According to the information given at the time, the model was manufactured by Hengda New Energy Automobile (Tianjin) Co., Ltd.

According to Hengda Automobile’s model planning, Hengchi 5 length, width and height are 4725mm, 1925mm and 1688mm respectively, and the wheelbase is 2780mm. From the size point of view, Hengchi 5 belongs to the compact SUV model like Xiaopeng G3 and Weimar EX5; the price will be below 200,000 yuan, and the standard Audi Q3, BMW X1 and other models.　

From the appearance perspective, the Hengchi 5 features a streamlined body and a hidden door handle, which is in line with the mainstream design style in the industry as a whole.　

The body of Hengchi 5 is equipped with a drive motor from United Electronics, with a peak power of 150kW and a rated power of 60kW; the electronic appliances have chosen a full-domain control architecture jointly developed with Bosch; and the power battery is equipped with a lithium iron phosphate battery from Ningde era.　

In terms of power performance, Hengchi 5 accelerates from zero to 100 kilometers for 7-8 seconds, with a maximum speed of 180km/h, and a CLTC cruising range of 602 kilometers. According to First Electric Network, Hengchi 5 will also be equipped with the H-SMART OS Hengchi intelligent network system jointly built with Tencent. Based on this system, the model can achieve L2 + level automatic driving assistance.　

In the industry’s opinion, Hengchi 5’s entry into the MIIT public list means that Hengchi 5 has passed the review of relevant departments and is eligible for listing and sales.After all, the publication of vehicle products into MIIT is a necessary review process before the product is launched.　

During this year’s "May Day" period, just as Hengchi started recruiting agents, it also held static experience sessions of Hengchi 5 in Guangzhou and Tianjin Experience Centers. This was also the first time that Hengchi 5 production cars were offline to the public.

Although the experience activity of Hengchi 5 was officially opened during the "May Day" period,However, according to Wired Travel, the Hengchi Experience Center in Guangzhou was launched in March this year, and its location is also located in the business district of Guangzhou. The Hengchi 5 exhibition car was also installed in the store at that time.　

From the visits and reports of many media, it can be seen that the Hengchi 5 exhibition car on display in Guangzhou and Tianjin Hengchi Experience Center and the model data announced by MIIT have not changed much, and belong to the final form before mass production and listing.　

Now, whether it is Hengchi’s 5 first cars offline and offline experience, or the opening of the agent franchise model,In the eyes of the outside world, it is a phenomenon that Hengda Automobile and Hengchi are on the right track of car manufacturing.Therefore, many people began to reflect on the future of Hengda Automobile.　

It is undeniable that Hengda Automobile is currently riddled with holes.　

On March 21 this year, Hengda Motor issued a suspension notice, saying that at the request of the company, its shares were temporarily suspended from trading at 9 am that day.　

Regarding the reason for the suspension, Evergrande Automobile said in the "inside information" announcement issued later,Due to the significant changes in the operation of the company’s real estate sector since the second half of last year, a large number of additional audit procedures have been added for this year, coupled with the related impact of the COVID-19 pandemic, according to the company’s current information, the company cannot complete the audit procedures on schedule.

Evergrande also said that due to the unfinished audit work, it was unable to submit the audited performance data as of December 31, 2021 by March 31 this year in accordance with the listing rules.This also means that due to Hengda’s failure to submit last year’s performance data on time, it was forced to implement a suspension.　

According to Tiger Securities data, Connected Travel has indeed seen Hengda Automobile Hong Kong stock has been suspended, and its share price and market value have also stayed at HK $3.2/share and HK $34.70 billion.　

By looking at the stock price and market value performance of Hengda Automobile since its listing in 2008, we found that it reached its highest value in February 2021, when its share price reached HK $69/share and its market value reached HK $60.83 billion.　

In contrast, the current share price of Hengda Automobile has fallen by 95.3%, and the market value has even evaporated 26.13 billion Hong Kong dollars.　

Although Hengda Automobile has not handed over the annual performance data, but at the end of August last year, it announced the performance data of last year’s mid-term. According to the data, Hengda Automobile’s revenue in the first half of the year was 6.92 billion yuan, an increase of 53.5% year-on-year.　

In terms of net loss, Hengda Automobile recorded 4.79 billion yuan, down 110.51% year-on-year. Such losses began in 2018, and the net losses in 2018-2020 were 1.428 billion yuan, 4.947 billion yuan and 7.665 billion yuan respectively.It can be seen that its losses are expanding year by year, and as of the first half of 2021, Hengda Automobile has accumulated losses of 18.83 billion yuan.　

According to Wind data, Hengda Automobile’s cash and cash equivalents in 2018-2020 were 1.60 billion yuan, 9.90 billion yuan and 10.50 billion yuan respectively. Although its cash reserves were still growing slightly as of December 31, 2020, its total liabilities also increased significantly in these years. From 2018 to 2020, its total liabilities were 22.80 billion yuan, 94.70 billion yuan and 155.90 billion yuan respectively.

Based on the above performance data, Hengda Automobile is currently mired in debt and insufficient funds.Due to this, Hengda Automobile announced in August last year that it would sell some of its projects and assets in order to repay its debt.　

At present, there is no news of selling assets for money, and Hengda Automobile, which is short of money, wants to establish sales channels to sell cars. In Liu Bin’s opinion, Hengda Automobile can only choose to invest less in the franchise model to establish a sales network in order to achieve this goal.　

But Liu Bin also believes that although Hengda Auto offers a relatively low threshold for agents to join, it is easy for general agents to join, but it is very likely that not many agents will choose to join the Hengda Auto brand. After all, to sell cars to make money, the premise is that the cars sold must be competitive.　

However, for Hengchi 5, it is difficult to have this strength.　

First of all, from the appearance point of view, the design of Hengchi 5 belongs to the standard, and there are not many bright spots; in terms of interior decoration, from the current public information, although it has a triple-screen design, it is different from the two-screen design of NIO and Tesla, but this design has long appeared on models such as Ideal ONE and Zero Run C11, which is not uncommon.　

In terms of cruising range, Hengchi 5 can achieve 602 kilometers, although it has exceeded the industry’s passing line, but if this level of cruising is compared to the track of new energy compact SUVs, it does not have much advantage.Because the Nezha U and GAC AION Y, both compact SUVs, also have a maximum cruising range of more than 600 kilometers, and the cruising range of Xiaopeng G3, Zero Run C11 and other models has also reached about 550 kilometers, which is not much different from Hengchi 5.　

As the intelligent aspect that is currently valued by consumers, according to public information, Hengchi 5 only has L2-level automatic assisted driving capabilities. In contrast, the higher-level urban road automatic assisted driving capabilities of car companies such as Xiaopeng and Great Wall have also been unveiled to the outside world.　

In addition to the lack of advantages of the model itself, Hengchi’s brand power and financial capacity have also become important factors restricting the launch of Hengchi 5.　

"Based on the current situation of Hengda Automobile’s insufficient capital reserves and declining performance, it is still unknown whether it can support the mass production of Hengchi 5 in the future. Even if mass production can be achieved in the end, Hengchi’s brand power will be exhausted with the occurrence of previous layoffs, asset sales and other events, not to mention that there are still many consumers who do not know this brand."Zhang Xiang, a distinguished expert from China Bolian Think Tank, told Connected Travel.

From this perspective, although Hengda Automobile has currently launched an agent franchise model, Hengchi 5 is also experiencing offline appearances, but under the influence of factors such as the lack of bright spots, insufficient capital reserves, and weak brand power, Hengda Automobile wants to use Hengchi 5 to launch a mass production turnaround.　

Even so, for Hengda Automobile, in the context of the current new energy vehicle industry trend, car manufacturing is already an extremely important "life-saving straw", which must be grasped.　

(Liu Bin is a pseudonym in the article.)

NIO released the 2023 Quarter 1 financial report Long Bridge US stocks premarket on June 9, Beijing time. Another large area of "spicy eye" performance, if the fourth quarter of last year is poor, the first quarter of this year is still a "strengthened version":

1. Poor sales and poor income:$NIO – SW.HK revenue 10.70 billion, and less than the market expectations, the 1 billion +, the sales difference is known, the key is because of the volume price, the old car, 75kwh entry models accounted for more, resulting in a unit price of only 297,000, significantly lower than market expectations.

2. Gross margin collapse: As the unit price fell below 300,000 for the first time, much lower than the previous guidance implied unit price of about 320,000,The gross profit margin of the car fell directly to 5% without impairment and other operations, far lower than the market expectation of about 10%. Obviously, the damage caused by the price reduction of the old model and the low gross profit margin of ET5, the capacity utilization rate in the process of platform replacement has particularly serious damage to NIO.

3. Guidance mediocre: second quarterGuidance sales 2.3 – 25,000 units, due to the known sales in April and May, implied sales in June after the release of the new ES6, finally began to stand on the 10,000, guidance implied sales in June should be about 11,000. And the company’s goal is that ET5 + ES6 double top stream can bring 20,000 monthly sales, this guidance is still significantly different from this goal.

However,$NIO. SG The price of implied bicycles behind the revenue guidance 87-9.40 billion may recover to about 320,000, the proportion of implied inventory vehicles may decrease, and the gross margin should recover.

4. NIO who is still "voting":Although the gross profit has dropped to less than 20,000 yuan, NIO wants to do a lot of things in R & D and needs to "warm up users". The investment in R & D and sales expenses has not seen obvious restraint. The operating loss rate hit a three-year high, reaching 48%, significantly higher than market expectations.

Dolphin Jun’s overall perspective:

For new forces with a very short period of new car explosions and repeatedly falling into the green and yellow of changing cars, Dolphin Jun naturally has a red label of "suspicious execution". Obviously, the current NIO is such a company.

Therefore, the previous share price of 9 yuan has fallen to the PS valuation level between life and death in 2019. Dolphin Jun proposed that companies with too big dreams and too weak execution cannot talk about bottom fishing lightly. By this financial report, the company’s share price was hovering at 7-8 yuan, and bottom fishing did not generate profits.

Of course, from the perspective of marginal changes, this performance is basically the bottom of NIO’s performance: because NIO’s double-top streaming car ES6 went on sale at the end of May and the ET5 hunting version went on sale in June, two promising cars began to contribute to full sales in the second half of the year, and all other models will basically transition to the NT2.0 platform. Sales and gross profit margins are unlikely to be worse, and will only go in the direction of improvement.

In the corresponding stock price, along with the improvement of sales volume and gross profit margin, there is also hope to slowly climb out of the bottom. But how much can be pulled up from the bottom, or can it return to the previous height? It depends on how much the original new power brother reflects on this wave of mistakes, and how much the execution improves. Dolphin Jun has doubts. At least to see the change of attitude first, you might as well listen to what NIO has to say in the phone call.

First, stronger than painting cakes, weaker than landing: NIO, it’s time to reflect

Let me remind you of the two core goals of NIO’s delivery this year:

1)NIO aims to deliver 250,000 vehicles this year.

2) By the fourth quarter, the monthly sales should stand firm 30,000 vehicles: the two pillar cars ET5 + ES6 have a total monthly sales of 20,000, ET7 + ES7 + ES8 have a total contribution of 8k-10k vehicles, and the two coupe EC6 and EC7 have a total monthly sales of about 2k vehicles.

Goals vs reality, let’s compare:

1) By the end of the first half of this year, the delivery was probably on 55,000 vehicles, barely completing a little more than 20% of the annual target. In the case of just climbing 10,000 in June, it is equivalent to 32,500 monthly delivery in the second half of the year, which means that the hope of achieving the 250,000 goal for the whole year is very slim.

2) Monthly sales 30,000 target vs May 6k reality: In May, due to NIO’s two top-class models – ES6 replacement and ET5 hunting car to be released, the new ES8 was launched in June and EC6 was launched in July; the new EC7 was relatively niche, and it was just launched and basically did not contribute to sales;, in addition, the market demand for ET7 and ES7 models that are not being replaced is weak, and the final result is that NIO sold a mere 6,155 units in May, even lower than in April.

On the list of new car makers in May, the original first brother has almost slipped to the bottom.

Fortunately, looking ahead, it should be the worst time for NIO nowFrom the perspective of the release rhythm of the model, NIO’s two promising contributions to large sales ET5 and ES6:

ES6: As the best-selling SUV in the NIO model matrix, on May 24 this year, NIO released an updated version of ES 6 (competitors mainly include Model Y, L7, etc.), and deliveries began that night.

According to market survey information, within 72 hours of ES6 release, the average intention of a single store was 90 orders, 20 prepaid orders, and ES6 contributed 60-70% of the incoming traffic. Preliminary data seems to be good.

2.) ET5 prey version: released on June 15 and delivered in the same month ET5 prey version, prey version will optimize the current ET5 rear space, it is estimated that part of the original wait-and-see ET5 lead.

After the two NIO top-class models are all launched in June, the monthly sales of tens of thousands is a reasonable expectation for the market. So from this quarter, the second quarter sales guidance given by NIO 2.3-2 5,000 vehicles are only within expectations.

Due to the sales volume of 6.7k in April and 6.2k in May, this guide implies that the sales volume in June is 11,000, which is basically the same as the market expectation of 10,000 vehicles in June. There is no further shock, but it is obviously not a surprise.

Overall, NIO has not really exploded in this cycle of car replacement, from new cars such as ET5 to the present. Compared with the ideal replacement cycle, the replacement time of NT2.0 models has been delayed for too long, and the problem is still obvious.

When the automotive market had long since entered the era where demand was king, NIO wanted too much, and its execution was still stuck in the era of "supply is king", completely unable to keep up with its peers who were crazy about rolling in.

Finally, from the perspective of the actual delivery volume in the first quarter, only 31,000 vehicles were achieved, barely reaching the lower limit of the original target 3.1-3 3,000 vehicles.

Fatal Expectation Spread: Gross Margin Revisited

Behind the poor sales volume, the gross profit margin was pulled again, and the severity exceeded the one-time impairment 1 billion due to "inventory impairment provisions, accelerated depreciation of production equipment, and loss of old 866 purchase agreement" in the first quarter.

In the first quarter of this year, NIO’s gross profit margin of automobile sales was only 5.1%, while the gross profit margin of automobiles 1 billion one-time factors was 13.5% in the last quarter, while the market’s expectations for the gross profit margin of automobiles in the first quarter were basically in double digits, basically between 10% and 12%.

Specifically, consider the bicycle economy.

1) In the first quarter, bicycle revenue hit a record low, falling below 300,000 for the first time, only 297,000, and the cost of bicycles directly fell 70,000.

Of course, the reason is also obvious. During the new car replacement period, the old 866 model has exhibition car clearance, national subsidies, and financial discounts, etc.; while the unit price of the new ET5 itself is lower than that of the previous models, the gross profit margin is also low, and the average price decline is normal.

2) Now that NT1.0 is converted to NT2.0, the intermediate capacity utilization rate is very low, which will also drag down the gross profit margin; the cost of a bicycle cannot go down synchronously with the price of a single car, and the gross profit of a bicycle is further reduced by 3,000 yuan compared with the fourth quarter, and the gross profit margin is directly pulled from 6.8% to 5.1%. The standard gross profit margin for car manufacturing should be around 20%, which is too large.

Fortunately, looking ahead, NIO couldn’t be any worse.

The company’s guidance for the second quarter revenue is between 87.4 and 9.37 billion. Dolphin Jun’s estimated bicycle revenue should be about 32.5-33 million, and by the end of the second quarter, basically all NIO models have been transferred to the NT2.0 platform.

In addition, although the overall price of lithium carbonate has reached about 300,000 from the beginning of the 190,000, compared with the previous 500,000, there is still a trend to fall, and the decline in battery costs will also help NIO to ease the cost pressure.

Of course, under the brand tone of NIO’s "no price reduction", the real increase in gross profit margin still depends on whether NIO really reaches the target of 30,000 monthly sales and pulls up the capacity utilization rate. And on this point, Dolphin Jun is still skeptical:

1) In terms of the current trend, the Chinese luxury car market above 30w seems to have a relatively tenacious vitality of fuel vehicles, and the penetration rate is relatively slow. At present, it is less than 20%, which is not as good as the overall pure electric penetration rate.

2) In the absence of insufficient facilities such as fast charging/power exchange, when pure electric luxury cars further go out of first-tier cities such as Shanghai and further penetrate into the lower-tier market, it seems that there is no ideal range extension model that can better target user pain points.

Third, the income pulls the hips, the natural result of poor sales

NIO’s revenue 10.70 billion in the first quarter, growing by only 8% year-on-year, significantly lower than the market consensus expectations 11.60 billion, clearing inventory and other low unit prices are the core issues.

The only thing that came up a little bit this quarter was auto revenue other than auto sales, which hit 1.45 billion this quarter, a lot more than the market expected 11-1.20 billion.

NIO’sOther business revenue sources primarily include revenue from the sale of energy and service packages, as well as revenue generated from embedded products and services that go hand in hand with vehicle sales, such as charging stations, in-vehicle internet connectivity services, and more.

The company has always maintained a high-end strategic positioning, hoping to provide better service and experience to car owners in terms of brand management and user community through better gross margins.

Data source: company earnings, Long Bridge Dolphin Investment Research

Data source: the company’s official website, Long Bridge Dolphin Investment Research

In addition, at the Berlin conference of NIO last October, the overseas models were mainly charged by fixed lease and floating subscription. For example, the rental time provided by the fixed rental fee is generally 1-5 years, and the fixed monthly rent is adopted. For short-term flexible cars, monthly subscriptions can be used. Short-term subscriptions can be cancelled at any time two weeks in advance. Vehicles can be replaced at will, and as the age of the car increases, the monthly fee will be reduced accordingly.

The additional growth in other revenue this quarter is expected to be related to NIO’s overseas sales growth: from January to April, NIO sold more than 150 vehicles in Germany, more than 184 in Norway, and more than 450 worldwide, which should contribute to this part of the revenue.

But the problem here is that, because these markets are in the early stages of development, when they contribute revenue, they basically lose money early on. So the rest of the business saw revenue increase this quarter, but the losses were also severe: less than 1.50 billion revenue in the first quarter, costs were almost 1.80 billion, and the gross loss ratio was 21%.

IV. Gross profit is almost "zero"

If the fourth quarter NIO gross profit was miserable, the first quarter was even more miserable, because other income business directly gross loss, and the car sales business sold cars 9.20 billion, only earned less than 500 million gross profit. The overall group level gross profit is only 160 million, no better.

Invest "a lot of money"

Although after subtracting external costs, only gross profit 100 million, but expenses are not less: R & D expenses 3.10 billion, basically within the normal range between 30 and 3.50 billion of the company’s original quarterly guidance; sales and administrative expenses 2.45 billion, just a little less than the market expected 2.70 billion.

Overall, due to the fact that NIO wants to do too many things and has too many dreams in R & D, the possibility of cost reduction in R & D is very small. So far, I have not seen it openly reflect on cost reduction and efficiency like Xiaopeng.

In the sales system, NIO has always been a "warm user" approach, and sales have not seen very clear signs of control.

Six, NIO has passed the life and death tribulation again

The same painting style as the fourth quarter, but it came more tragically: delivery pulling hips, income pulling hips, gross profit margin pulling hips, cost and investment rigidity, and operating profits are hotWhat is it?

The single-quarter operating loss 5.10 billion; the operating loss rate was 48%, a new high in the past three years.

Summary:

In the eyes of Dolphin Lord, internal reflection and rapid adjustment in the current state of NIO may be more important than boasting and describing the grand blueprint of 5-10 years.

　　[Global Network Technology Report, Reporter Chen Jian] In recent years, the development speed of China’s technology has changed with each passing day. China’s technology industry has also led the transformation from "Made in China" to "Created in China". Today, a group of Internet companies represented by Xiaomi have emerged in China. They focus on quality, so that "Made in China" gradually gets rid of the traditional impression of low price and low quality in the eyes of the world.

　　In 2017, Xiaomi rose against the trend

　　2017 was a year of fruitful results for China’s technology industry. A large number of representative major scientific and technological innovations such as Jiaolong, Tianyan, Wukong, Mozi, Huiyan, and large aircraft have emerged one after another, constantly refreshing the public’s scientific and technological perception. Quantum regulation, iron-based superconductivity, and synthetic biology have entered the world’s leading ranks, continuously enhancing people’s sense of scientific and technological pride. But after all, these cutting-edge things are still far from people’s lives, and people still feel the progress of science and technology from daily consumer electronics. The update and iteration of mobile phones, TVs, and other products have made people feel the strength and confidence of domestic brands. Even in many regions around the world, people are eager to enjoy the experience brought by Chinese electronic products.

　　2017 was not an easy year for the mobile phone industry and the TV industry. In the field of home appliances, according to the total data of Aowei Cloud Network (AVC) omni-channel push, the retail sales volume of the color TV market in 2017 was 47.52 million units, a year-on-year decrease of 6.6%. The increase in panel prices from the end of 2016 to 2017 caused many color TV companies to increase costs, and their net profits fell one after another. Coupled with the decline in market capacity and sales, many companies experienced negative growth, which was miserable. Even the extremely hot Internet brands have lost their voice, and some Internet brands have even suffered "premature death".

　　In the field of mobile phones, according to the data, the domestic market shipments 491 million in 2017, down 12.3% year-on-year. Especially in the fourth quarter of 2017, the decline in shipments exceeded 20%, and the market reshuffle was further intensified. Due to the acceleration of the industry reshuffle in 2017, the concentration of mobile phone brands was further enhanced; China, O, V, and Mi grew rapidly, ranking three to six in the global TOP10 brand shipment rankings in 2017, followed by Samsung, iPhone.

　　In the context of the global downturn, Xiaomi, which was sung bad in 2016, suddenly made a comeback and hit a lot of people in the face. According to data from Oviyun.com, Xiaomi TV 4A 32 inches was officially mass-produced from July 10, 2017, and 1 million units were officially offline on March 9, 2018. Xiaomi TV 4A 32 inches reached the sales volume of 1 million units in only 8 months. This data is of great significance in the TV field, because at present, in the domestic TV sales, only another Internet TV 40-inch and 50-inch TVs have reached a single product sales of over one million, but it took 13 months and 24 months respectively. And Xiaomi mobile phones have re-entered the top five in China.

　　Xiaomi TV is applauded at home, and Indian rice noodles are even more crazy for it

　　The reporter looked at the evaluation of major e-commerce platforms, and the Xiaomi TV 4A 32-inch has a high praise rate of 99% on Suning.com, and even 100% in JD.com. And according to the reporter’s survey, the repair rate of Xiaomi TV has been controlled to 0.43%, far below the industry average of 2.5%, and the good quality has led the industry by a large margin. The quality control of any product is also the key to the success of this product.

　　In overseas markets, taking India as an example, Xiaomi’s TV has also achieved impressive results. On the day of Xiaomi TV’s first sale in India on February 22, Xiaomi TV 4 55-inch 10-second lightning sold out. After the release of Xiaomi TV 4 A series 32-inch and 43-inch new products, it was snapped up by Indian fans, even to the extent of exaggeration than in China.

　　India’s TV market is also in a period of transition. Many ordinary users can only choose expensive international brands or relatively low-priced but outdated models. After the thousand-yuan Xiaomi TV products enter India, they can fill the gap in the market. As an Internet company, Xiaomi also makes localized customizations for local users in India.

　　While Xiaomi TV is recognized by Chinese consumers, it will once again go out to the world as a representative of new domestic products. Not long ago, the news of the Sri Lankan brother grabbing Xiaomi TV and flying home was still vivid in my mind. On social platforms, Indian netizens also expressed a kind of love for Xiaomi. Some Indian netizens even said that "when they see Xiaomi TV, their eyes can’t move".

　　Xiaomi wants to enhance the global influence of the "Made in China" brand

　　It is precisely because of the emergence of companies like Xiaomi that the "foreign brand" life of the mobile phone and TV market is miserable. As a global hegemon, Samsung once occupied the first position in the Chinese market in the mobile phone field. In just a few years, due to the rise of domestic manufacturers, Samsung’s current market share in China has been less than 1%. In the field of home appliances, Samsung, LG, Sony and other TV manufacturers are currently unable to compete with Xiaomi and Hisense in small-size TVs, so they have to focus on the high-end market above 55 inches.

　　Wang Chuan has said many times: "Adhering to high cost performance and saving every penny for users is the core value of Xiaomi." In an interview with reporters, Wang Chuan of Xiaomi TV said that Xiaomi has a saying that always believe that good things are about to happen. Wang Chuan believes that as long as everyone does their best to make the product really good, and then is willing to be kind, willing to learn from Lei Feng to do good things, and provide it to customers, they will definitely win the love of users. Although I did not expect to achieve 1 million in such a short time, it is actually a natural thing. As Bezos said, there is a company that reduces costs by forcing itself to continuously improve efficiency, and then provides users with better and cheaper products. This is the case with Xiaomi.

　　According to the reporter’s understanding, Xiaomi TV will also explore more markets this year, bringing the excellent experience of Xiaomi TV to the world. The only major difficulty currently plaguing Xiaomi TV is the issue of production capacity.

　　Lei Jun recently proposed at the two sessions to enhance the global influence of the "Made in China" brand and comprehensively improve the level of Chinese design. In recent years, the MIX series designed by Xiaomi has been collected by three major museums around the world, and Xiaomi TV and its ecological chain products have repeatedly won international design awards. On the road of practicing innovation, Xiaomi has been at the forefront and has been recognized by the global market.