Peace of mind diet conveys the concept of health, and Spring Broadcasting won the "Golden Bridge Award, the most valuable consumer company of the year"

On November 19th, the 2020 Thinking Finance Investor Annual Meeting and the 12th Golden Bridge Award Ceremony hosted by Thinking Finance and Investor Network were successfully held in Shanghai Pudong Star River Hotel. The theme of this annual meeting is "Change and Opportunity", aiming at finding the backbone of the double-cycle era and finding new investment opportunities in the face of global economic changes. In this "Golden Bridge Award" ceremony, Chunbo, a new retail platform that advocates providing consumers with peace of mind and healthy food, won the honor of "the most valuable consumer company of the year".

Photo: Chunbo won the honor of "Golden Bridge Award, Consumer Company with the Most Investment Value of the Year"

The "Golden Bridge Award" is jointly selected by experts in the industry, such as Thinking Finance and Investor Network. It examines enterprises from four dimensions: achievements, investment value, innovation ability and social responsibility in the past year, aiming at providing a good evaluation and reference system for China’s capital market. Since its inception in 2008, the annual investor conference has been recognized by many investors as the most valuable enterprise selection ceremony, and has now become an annual gathering closely watched by many well-known domestic financiers, investors and industry experts.

Since the beginning of this year, the epidemic has changed people’s inherent concept of life and lifestyle, and it has also given fresh food home delivery a new opportunity from "survival consumption" to "daily consumption". As a new retail platform for supplying high-quality safe and healthy food, spring sowing has also pressed the "fast forward button" of development in 2020.

With the explosive growth of online fresh consumption demand and the capital attention of many players in the fresh e-commerce track, why can spring sowing stand out from many competitors and be selected as the most investment-worthy consumer company of the year by Thinking Finance and Investor Online?

Safety advantage: the first new food retail platform with CMA certified quality control laboratory in China.

As a platform of "new retail of safe and healthy food", Spring Broadcasting always puts food safety in the first place. Wang Xin, the founder and CEO of Spring Broadcasting, once mentioned in the early stage of his business that Spring Broadcasting should build trust consumption between producers and consumers. To this end, Chunbo took the lead in the industry and became the first new food retail platform with CMA certified quality control laboratory in China. The quality control laboratory of spring sowing tests all the goods on the shelves, including pesticide residues, heavy metal residues, hormones, veterinary drug residues, preservatives, artificial colors and other items. A professional quality inspection team composed of dozens of masters and bachelors is responsible for routine "full inspection of each batch" and "timed inspection in warehouse" of fresh ingredients, and issues inspection reports in real time. Each product has an independent ID, and the test results can be traced back to the whole process. Only products whose test results have passed the standards of "spring sowing BEST" or "spring sowing quality control" based on national organic and national food safety standards respectively can be sold on the spring sowing platform, thus establishing the food safety advantage of the new retail platform of spring sowing healthy food in the industry.

Channel advantage: Close cooperation with embassies of many countries will bring peace of mind and delicious food from every corner of the world to China.

Spring sowing takes "20 articles of peace of mind" as the principle of product selection, and brings safe food to consumers in China through global preferred suppliers, spring sowing own planting bases and producers’ alliance to protect the earth. Since its establishment, Chunbo has established long-term trust and cooperation with embassies and food industry associations in nearly 30 countries around the world. Regardless of any country or region, buyers of spring sowing will go to the place of origin through the recommendation of the embassy or suppliers, and conduct an all-round inspection of the products from the dimensions of geographical environment, raw material cultivation, processing methods, product packaging and product flavor, so as to ensure the source control of food and ensure that the food introduced by the platform meets the standards of spring sowing selection. At the same time, combined with offline experience and online promotion activities such as exotic food week held from time to time, consumers can always taste the original and pure delicacies of various countries through the spring broadcast platform.

Commodity advantage: gathering excellent sources of origin and direct extraction resources of organic ingredients.

The spring sowing planting base was built in strict accordance with the national organic product standards, and obtained organic certification in 2015. The base produces more than 60 kinds of organic vegetables such as tomatoes, cucumbers and cabbages. The establishment of Conscience Guarding the Earth Producers Alliance is also an important starting point for spring sowing to advocate and promote organic crops. Based on the concept of "defending human health and protecting the earth’s environment", the alliance directly supplies and sells organic vegetables to spring sowing. In addition, the technical team of Spring Sowing Farm has accumulated a set of mature management systems for the Alliance, such as organic cultivation technology management system, variety system, farm worker management system and KPI incentive measures, which not only enhances the growth and income of new farmers in organic agriculture, but also guarantees the supply of high-quality organic agricultural products in spring sowing.

It is reported that the spring broadcast platform defends consumers’ three meals a day around the main scenes of family cooking. Up to now, there are 14 categories and more than 4,000 commodities on the platform, covering ingredients, food and utensils needed by families. Consumers only need to use WeChat applet and APP to enjoy peace of mind and delicious food without leaving home. If consumers are in Wuxi, they can also go to Chunbo Anxin Health Supermarket to select and feel the high quality of Chunbo Anxin food at close range.

Recently, Spring Broadcasting is accelerating the layout of regional pre-warehouses, and now it has opened the express service in Dongzhimen, Beijing. In the future, more China families will enjoy peace of mind food at any time with the strong aging service.

Disclaimer: This article is reprinted by our website, aiming to provide readers with more news information. The contents involved do not constitute investment and consumption suggestions, and are for readers’ reference only.

[Editor: Zhong Jingwen]

The 2023 Top Ten News Selection of Listed Companies was officially launched [Voting Courtesy]

2023

News selection of top ten listed companies

Participate in the voting and get a chance to get a surprise gift!

11 December-22 December

"e burns on contact"

The new year is approaching, and the annual "Top Ten Listed Company News" selection of Securities Times E Company comes as scheduled. Vote and you will have a chance to take home the New Year gift package!

In 2023, China’s economy rebounded. As a "barometer" of macro-economy, the group of listed companies tells the story of China’s economic development in twists and turns with concrete and vivid business performance. Securities Times E Company has always adhered to the main position of reporting by listed companies, and is committed to providing valuable information to investors and bringing vivid and detailed company news stories to readers.

Looking back at the end of the year, what news of listed companies happened in 2023 that impressed you the most? What major events will be the most striking milestone in 2023 when China’s economy turns to a new stage of development?

Here, Securities Times E Company selects 18 pieces of news of listed companies and invites you to review the important stories of listed companies in 2023 and vote for "Top Ten News of Listed Companies in 2023".

01, the main board registration system, the first batch of 10 enterprises listed.

On April 10th, the A-share market officially ushered in the listing of the first batch of 10 companies registered on the main board. So far, all major sectors of the capital market, including the main board, Growth Enterprise Market, science and technology innovation board and Beijing Stock Exchange, have basically achieved the registration system, and China’s capital market has stood at a new starting point for high-quality development.

02. Evergrande Xu Jiayin was taken compulsory measures.

On September 28th, Xu Jiayin, the actual controller of Evergrande Group, was taken compulsory measures according to law, leaving China Evergrande with debts as high as 2 trillion yuan. From "the richest man" to suspected criminals, a number of "real estate bosses" represented by Xu Jiayin gradually declined, which indicates that the real estate industry in China is entering a new stage of development.

03, the first batch of forced delisting enterprises in science and technology innovation board were released.

On July 7th, the delisting Amethyst and Delisted Zeda were delisted, becoming the first batch of compulsory delisting enterprises in science and technology innovation board. So far this year, 46 A-shares have been delisted, and the "face value retreat" generated by investors voting with their feet has gradually become the mainstream of delisting, and the delisting system is constantly playing the role of "purifier" in the market.

04. Huijin entered the market.

On October 11th, Huijin increased its holdings of ICBC, Agricultural Bank, Bank of China and China Construction Bank. The last time Huijin increased its holdings of the four major banks can be traced back to 2015, conveying a positive signal of stabilizing the capital market. Subsequently, Huijin announced the purchase of ETF to further directly support the market.

05. Zhang Jin, the actual controller of Cedar’s "non-smoking" case, was controlled.

On the afternoon of May 7, Huangpu District Branch of Guangzhou Public Security Bureau filed a case for investigation and punishment on the suspected illegal absorption of public deposits by subsidiaries of Cedar Holdings, and the actual controller Zhang Jin was under criminal control. Among the listed companies of Cedar, Qixiang Tengda has been decoupled in advance, and *ST Xuefa said that it remains independent in business. Cedar Holdings, with the aura of "Fortune 500" on its head, has repeatedly exploded events related to "self-integration", and several investigation reports of it by Securities Times have caused great repercussions.

06. A-share repurchase wave of 100 billion yuan

The wave of repurchase of A-share listed companies is constantly emerging, and all capitals work together to maintain market confidence. Since 2023, the number of companies that have issued repurchase plans (including multiple repurchases) has exceeded 1,600, a record high; The total amount of repurchase funds in progress throughout the year exceeded 100 billion yuan. At present, the "support" legion is still expanding.

07, Ant Group was fined 7.1 billion.

On July 7, the central bank announced that it would impose a fine of 7.123 billion yuan on Ant Group, requiring it to shut down its illegal "mutual treasure" business. Taking this as a node, most of the outstanding problems in the financial business of platform enterprises have been rectified, and the focus of financial management departments has shifted from promoting centralized rectification of financial business of platform enterprises to normal supervision.

08, BYD’s 5 millionth new energy vehicle rolled off the assembly line Wang Chuanfu shed tears.

On August 9, BYD’s 5 millionth new energy vehicle officially rolled off the assembly line, becoming the first car company in the world to reach this milestone. Wang Chuanfu shed tears at the scene. He predicted that the penetration rate of new energy vehicles in China market will exceed 60% in 2025, and a number of respectable world-class brands will be born in China automobile industry. The prospect predicted by Wang Chuanfu is accelerating. Three months after the end of this activity, BYD announced that the company’s 6 millionth new energy vehicle was off the assembly line.

09. The shareholders of my music home were severely hammered for illegally reducing their holdings.

The era of "illegal reduction and self-punishment of three cups" has passed. On September 27th, Yu Fanyi and others, shareholders of Le Jia’s over-reduced shareholding, were severely punished by "no penalty", with a total amount of nearly 50 million yuan. In the same period, Xu Xiong, chairman of Oriental Fashion, who was involved in illegal reduction, was arrested. The "new regulations on reducing holdings" issued by the China Securities Regulatory Commission on August 27th is reshaping the market ecology.

10. AVIC Electric Power Survey was reorganized into Chengfei Group.

The reform of state-owned enterprises continued to advance in 2023. On February 1st, AVIC announced that it planned to buy 100% equity of aviation industry Chengfei at a price of 17.442 billion yuan, which was the most eye-catching case this year. China’s most advanced fifth-generation fighter J -20 will land in A shares through this reorganization.

11. Contemporary Amperex Technology Co., Limited and Ford cooperated to build a factory in the United States.

On February 14th, Ford and Contemporary Amperex Technology Co., Limited reached an agreement that Contemporary Amperex Technology Co., Limited would provide technical and service support for the production of Ford’s new lithium iron phosphate battery factory in the United States. China’s high-end manufacturing is accelerating to seize the global market, and the "new three" consisting of electric manned vehicles, lithium batteries and solar cells leads foreign trade exports.

12. Dongfeng Motor cut prices on a large scale.

In March, Dongfeng Motor subsidized the price reduction on a large scale, and then this price reduction tide swept across the country, covering almost all mainstream brands, which effectively boosted the popularity of automobile consumption in a short period of time. The year 2023 is coming to an end, and it has become a mainstream consensus that the automobile industry will achieve the goal at the beginning of the year smoothly and even beyond expectations.

13. The "third arrow" of equity financing of housing enterprises will be launched again.

On June 16th, China Merchants Shekou announced that the reorganization of the company was approved by the China Securities Regulatory Commission, and on October 17th, it completed the listing of additional shares, becoming the first A-share real estate enterprise to successfully test the "third arrow". The equity financing channel of A-share housing enterprises has been reopened after many years of suspension, and the policies that are not suitable for the current real estate supply and demand situation are being gradually optimized.

14. Yao Zhenhua defeated Zhongju Gaoxin.

On July 19th, Yao Zhenhua, the chairman of Baoneng Group, screened the Internet. On this day, he went to the actually controlled Zhongju High-tech Research Institute but was turned away by the security guard. A few days later, Yao Zhenhua lost control of Zhongju Hi-tech, and was exposed to the embarrassing video of being beaten by unpaid employees. It is Wang Shi, an old rival, who supports Yao Zhenhua. "The mentality of the society on this matter is to eat melons and watch the fun. I feel sad."

15. The first case of Jingwei Textile Machinery’s A-share delisting without loss.

On August 29th, Jingwei Textile Machinery announced its voluntary delisting and delisted on October 26th, becoming the first listed company in A-share market to withdraw from the market without loss. Jingwei Textile Machinery did not clearly explain the reasons for the voluntary delisting, but the overdue payment of many products of its subsidiary Zhongrong Trust was worrying.

16, ask the new M7 released.

On September 12th, the new M7 developed by Huawei was listed, which won over 60,000 awards a month later, driving a series of concept stocks such as Cyrus to strengthen collectively. Yu Chengdong, the managing director of Huawei, said that he was "far ahead", which was constantly updated this autumn.

17. Zhejiang Guoxiang suspended the issuance.

On October 7, the Shanghai Stock Exchange urgently stopped Zhejiang Guoxiang IPO and carried out special verification. The company’s second IPO had attracted continuous media attention. Since 2023, there have been 213 companies that have terminated IPO review. The reform of the registration system is not to "let it go", but to fully consider China’s national conditions, credit environment and the development stage of the capital market, and strictly control the quality of listed companies.

18. Aolian Electronics "Perovskite God" was counterfeited.

High-profile teamed up with the "Perovskite Great God", but the fake "Great God" has a false resume. The stock price soared by 200%, and the final increase was completely smoothed out. The A-share market is waiting for the results of the investigation of Aolian Electronics by the regulatory authorities. Under the main tone of strengthening supervision in an all-round way, nearly 100 listed companies have been investigated by the CSRC this year. It is not empty talk to strengthen supervision in an all-round way and effectively prevent and resolve risks.

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When will the controversy over cultural elegance and vulgarity stop when Yang li Ping Dance Company dances "Subject III"?

3.jpg, the star of criticism.

□ Xu Jinglan (Chongqing University)

Recently, the Yang li Ping Dance Company and the Russian Royal Dance Company danced "Subject III", which once again pushed this dance to the forefront, and triggered a heated discussion among the public about the boundaries between dance art and culture. Many netizens have previously said that "Yang li Ping’s jumping subject three is my biggest bottom line". However, Yang li Ping’s team really jumped up "Subject 3" at the curtain call recently.

With its unique repetitive movements and magical music, the dance of "Kemusan" quickly became popular in the Haidilao incident, and its easy-to-understand characteristics undoubtedly attracted a large number of audiences. However, the popularity of this "vulgar" culture has also triggered in-depth discussions on artistic value and connotation. Many people question whether a professional art team like Yang li Ping should take part in such a "popular" performance, which is considered to be detrimental to the elegance and depth of art.

The debate between refined culture and popular culture is not a new topic, it reflects the society’s pluralistic cognition of art and culture. On the one hand, we can’t ignore the powerful influence and attraction of "vulgar" culture in mass communication. Popular cultural phenomena such as Phoenix Legend’s Divine Comedy in Square Dance, with its grounded language, cheerful melody and easy-to-imitate movements, have successfully crossed the boundaries of age, region and social class and won the love and pursuit of the general public. This feature of being close to the people and entertaining makes the "vulgar" culture spread and popularize rapidly and become an indispensable part of people’s daily life.

However, on the other hand, we should also be soberly aware that those enduring cultural treasures often contain profound connotations and far-reaching significance. These cultural forms may be classical literature, traditional art, philosophical thoughts or historical heritage. They have undergone the baptism of time and the precipitation of history, bearing the crystallization of human wisdom and the richness and diversity of the spiritual world. These cultural treasures are not only our cultural heritage, but also important resources for us to understand ourselves, explore the world, improve our literacy and enlighten our thinking.

The evaluation of art and culture should not only stay on the superficial distinction between elegance and vulgarity. Every cultural form has its own value and significance. Whether it is elegant art or popular entertainment, it may touch people’s emotions at some level, lead to thinking or bring fun. In recent years, with the rise of "fast-paced culture", people’s stay for works of art is shorter, and magical works of art occupy our eyes. However, this does not mean that the value of depth and connotation in art and culture has been weakened. On the contrary, the existence of fast-paced culture highlights people’s desire for instant satisfaction and relaxed entertainment, which is an important embodiment of the diversity of art and culture.

We need a more open and inclusive attitude in the face of the controversy over cultural elegance and vulgarity. The development of art and culture should be a process of multiple coexistence and mutual influence. Professional art teams try different performance forms, including the so-called "vulgar" culture, which may provide new inspiration and perspective for artistic innovation, and at the same time attract public attention to artistic works. At the same time, we should also encourage and support those cultural creations with profound meaning and connotation, so as to enrich our spiritual life and social and cultural landscape.

The phenomenon that "the world is a huge subject three" reminds us that no matter who jumps into "subject three", in this era of information explosion, we encourage artists and creators to explore and try different art forms and expressions bravely, and at the same time, we should create more and better works that people like. We should also face and evaluate art and culture with an open and inclusive attitude, so as to jointly promote the progress and development of human spiritual civilization.

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Ideal launch L9 product experience promotion plan to improve the experience.

  

  With the delivery of Ideal L9 (Parameter | Inquiry), Ideal Official has recently received a lot of feedback about the product experience. A few days ago, LI officially released the ideal L9 product experience improvement plan, including three-screen simulcast, three-screen simulcast, mobile App car control authority and other functions, all of which are planned to be realized through the next OTA upgrade and the fourth quarter.

LI 2022 Ideal L9

  1. Three-screen simultaneous playback and three-screen simultaneous projection function

  When many people watch videos and play games in the car, the "interoperability" of the three screens is very important. This requires two new functions to support: three screens play the same video or three screens project at the same time.

  In the fourth quarter, three-screen simulcast and three-screen simulcast will be realized through OTA. Iqiyi will be the first application to support three-screen simulcast, and other video applications will follow. At that time, no matter in the front row or the back row, everyone can enjoy watching videos and playing games.

Ideality L9

  In order to better enhance the screen projection experience, we will also launch "Double Type-C Direct Projection Line" and "HDMI to Type-C Direct Projection Line" in the official mall, which is compatible with more game consoles, mobile phones or tablets. It is expected to go online on September 25th.

Ideality L9

  2. Problems of three-screen scanning code login application

  At present, the relationship between the three screens in the L9 car is equivalent to the three tablets we use at home, and the applications in each screen need to scan the code separately to log in. For users who have just picked up the car, it is really cumbersome. In order to solve this problem, we have a preliminary solution at present, and some applications can complete the login of three-screen applications in the same screen in the fourth quarter.

Ideality L9

  3. The sharing function of the car control authority of the mobile App.

  When many people want to use the same car, everyone needs a "mobile phone key", but privacy and convenience need to be taken into account at the same time. At present, we have formed a preliminary plan internally and plan to OTA in the fourth quarter.

  4. Small refrigerator experience improvement

  L9′ s mini refrigerator can only be opened in the second row, but we found that the driver and passenger also have the need to use the mini refrigerator. In the parking scene, when people sitting in one row reach for the small refrigerator in the second row to get drinks, the cooling or heating mode may change due to accidental touch.

Ideality L9

  In order to solve this problem, in the fourth quarter, we will increase the switch of small refrigerator door in the central control panel. At the same time, the continuous working function of the small refrigerator after leaving the car will become a long-term setting item, which can keep the small refrigerator working after locking the car only once.

  5. Air conditioning logic optimization

  In order to make the automatic air-conditioning function meet more people’s car habits, the automatic air-conditioning function of L9 provides "five automatic grades", with the first gear being the weakest and the fifth gear being the strongest.

  In the current logic, after the "automatic mode" is selected in the screen, the "automatic 1st gear" is entered by default, so when the car is very hot, everyone will feel that the cooling is not fast enough. In the next OTA, we will optimize it to "Automatic 3rd gear" by default after selecting the automatic mode, which is also the most comfortable air volume level, taking into account the cooling/heating speed.

Ideality L9

  In the remote air conditioning function, the remote air conditioner will be changed to "automatic 5th gear" by default to realize rapid cooling/heating, which will also be optimized in the next OTA.

  6. The stability of the 5G network of the vehicle is improved

  L9′ s 5G network uses an Internet of Vehicles card, which is different from our commonly used mobile phone card. In the same area, network service providers have different network configuration strategies for car networking cards and mobile phone cards, so their actual network performance may be inconsistent. In the previous network test, we have covered most cities in China, and at present, we are also jointly conducting road tests in more cities to continuously improve the network stability in various regions.

  In addition to the operator’s reasons, some strategies of the car itself may also lead to poor network experience, which may cause problems such as slow recovery of the network in and out of the basement and occasional disconnection of the App car control. We will optimize them in the next OTA and the fourth quarter.

  7. Sound effect optimization

  Based on L9′ s high-quality audio system hardware capability and everyone’s feedback, we optimized the audio effect, which will be realized by OTA in the fourth quarter.

Ideality L9

  8. Navigation-assisted driving experience is improved.

  Navigation-assisted driving relies on high-precision maps, but the update speed of maps can’t keep up with the changes of actual road conditions. For example, after the high-speed construction section in a certain place is over, if the map is not updated in time, it will lead to the degradation of navigation-assisted driving, accompanied by sound reminders. This will cause the use of navigation-assisted driving to be interrupted occasionally, which is not continuous enough.

LI 2022 Ideal L9

  In the fourth quarter, we will combine the ability of map positioning and visual perception to greatly reduce the degradation in the use of navigation-assisted driving functions. At the same time, we will greatly improve the accuracy of the speed limit value of navigation-assisted driving.

  9. Mobile phone Bluetooth key experience optimization

  In the next OTA, we will further optimize the functions of "automatic locking when leaving the car" and "automatic unlocking when approaching" of the Bluetooth key of the mobile phone, so as to solve the problem that the timing of automatic unlocking is inconsistent with everyone’s daily car habits.

  Of course, in addition to the new functions and optimization projects mentioned above, we are still planning more new functions and solving some experience problems, such as the occasional car control of mobile App, inaccurate accompanying mileage in App, etc.

Huawei terminals attended the China Mobile Global Partner Conference, and all the new products in the whole scene were exhibited.

    From October 11th to 13th, 2023, the 2023 China Mobile Global Partner Conference and the 11th China Mobile Global Partner Conference were held in Guangzhou Poly World Trade Expo, China. During the exhibition, Huawei terminals brought a variety of products to participate in the exhibition, allowing participants to deeply experience the latest products of Huawei terminals.

    Recently, Huawei Terminal has released the new M7 and Mate60 series in three key areas, namely, new energy vehicles, mobile phones and full-scene smart life, which has boosted the rapid development of the industry.

    At this exhibition, Huawei Terminal brought flagship new products, sports health, government-enterprise solutions, smart home and new M7 in the world to the exhibition. The site is divided into five sections: 1+8 exhibition area, sports health, smart home, terminal government and enterprise, and the new M7 test drive. Huawei also won two awards from China Mobile, the Best Terminal Partner Award and the Most Popular Product Award.

    Mate60 series single ride

    According to the supply chain news, as of the end of September, the sales of Huawei Mate 60 Pro and Mate 60 have exceeded 1.1 million units. At present, the industry is optimistic about the future performance of Mate series.

    The impact of Huawei terminals on the industry lies not only in the market, but also in the continuous sales of Huawei Mate60 series, which has a greater impact on the domestic supply chain. Enterprises such as optics, panels and structural parts are accelerating production to meet the market demand of Huawei Mate60 series.

    Huawei Terminal and China Mobile have always maintained close cooperation, with a high degree of cooperation in the fields of mobile phones, wearables, routers and other products, consumers and businesses, as well as number card business and consumer stickiness. This time, Huawei’s terminal exhibition area also has a terminal government and enterprise area for the live audience to experience, and continue to empower the industry in the field of secure instant messaging with partners.

    Ask the new M7 to turn the tide.

    As the star SKU of Huawei’s smart car selection, Wenjie New M7 has recently ushered in an upgrade and change. After listing, it has become the top stream in the recent auto market with its excellent product strength. The data shows that since its release on September 12th, the cumulative quantity of the new M7 has exceeded 50,000 vehicles.

    Huawei’s smart car selection, especially the series of cars in the world, has experienced a low period, which is basically in line with the current situation of the domestic new energy vehicle market. Often, the technical upgrade of new models is obvious, and then they set sail in a high profile at the initial stage of listing. However, due to the rapid technical upgrade of the industry, as more brands of new products come out one after another, the result will be a rapid suppression of old models, which will lead to the weakness of the latter, and the impact will be to force major brands to continue to invest heavily to ensure the technological leadership of new cars.

    The upgrade of the product strength of the new M7 in the world and the "increasing the quantity without increasing the price" brought by the high cost performance are also the main reasons for detonating the market. At the conference site, Huawei Terminal also set up a new M7 test drive exhibition area for customers with test drive needs to test drive. It is reported that Huawei’s deeply empowered products, such as M9 and S7, will also be available.

   Full scene, new products landing, efficient ecological experience

    This time, Huawei Terminal also moved almost all the new products from the autumn full-scene conference to the exhibition site, so the audience can experience the new products of Huawei Terminal in the first time. Huawei terminals have always had a clear category positioning for each business line, and at the same time, they have also planned more carefully in ecological positioning, further consolidating the ecological moat.

    Huawei MatePad Pro 13.2 inches has a stronger office atmosphere. The new PC-level WPS Office, combined with HarmonyOS intelligent interaction, brings a better PC-level office experience, and realizes the document synchronization between PC and mobile phone for the first time; Huawei WATCH ULTIMATE DESIGN Extraordinary Master Smart Watch is Huawei’s new interpretation of luxury industrial products. As Huawei’s first gold smart watch, this product has made another breakthrough in material technology, blending 18K precious gold for the first time; Huawei FreeBuds Pro 3 TWS headphones use the star flash technology, which improves the physical bandwidth by 4 times and the anti-interference ability by 2 times. Based on the new L2HC 3.0 protocol, it can realize lossless transmission of 1.5Mbps audio and bring lossless sound quality with super CD quality.

    Huawei’s terminal’s understanding of new products in the whole scene, while fully putting cutting-edge innovative technologies into product strength, brings a unique ecological wisdom interactive experience according to category positioning. Under the "1+8+N" system, the central position of the mobile phone is defined, and with the intelligent interaction of HarmonyOS, a number of core technologies are used as the starting point to expand and explore more functions. Huawei terminals have successfully built their own ecological moat.

Xiaomi Auto officially unveiled: Beiqi OEM, mass production in the first half of next year!

On November 15th, official website, Ministry of Industry and Information Technology, released the contents of the Announcement of Road Motor Vehicle Manufacturers and Products (the 377th batch) and the Catalogue of Energy-saving and New Energy-using Vehicles with Vehicle and Vessel Tax Exemption (the 56th batch), among which two Xiaomi brand pure electric cars, which have attracted much attention from the market, were officially exposed for the first time.

According to the public information, the two cars exposed by Xiaomi this time are pure electric cars, the models are SU7 and SU7 Max/Pro respectively, the product trademark is "Xiaomi", and the manufacturer is Beijing Automotive Group Off-road Vehicle Co., Ltd.

In terms of size, the length, width and height of the two cars are 4997mm, 1963mm and 1455mm respectively, and the wheelbase is 3000mm, which is positioned as a C-class car.

In addition, the public information shows that the English LOGO with the tail labels "Beijing xiaomi" and "Xiaomi" are also displayed at the rear of the two cars.

In terms of power battery, SU7 is equipped with lithium iron phosphate battery, and the supplier is BYD’s Foday battery. The SU7 Max/Pro is equipped with Contemporary Amperex Technology Co., Limited’s ternary lithium battery;

As for the motor, the motor of SU7 comes from United Automotive Electronics Co., Ltd., and the peak power of driving motor is 220kW. The motor on the SU7 Max/Pro comes from Suzhou Huichuan United Power System Co., Ltd., and there are two power options: 220kW and 275kW.

Although the manufacturers of the above two Xiaomi cars are all Beijing Automotive Group Off-road Vehicle Co., Ltd., the follow-up models of Xiaomi should be produced in their own factories. At present, Xiaomi’s automobile factory in Yizhuang, Beijing is under construction. Recently, there is market news that the construction of the project is divided into two stages. The first stage began in April 2022 and has begun to take shape.

In November, Xiaomi held a closed meeting in the park, and invited related enterprises from the mobile phone and automobile supply chain, including BAIC Group. Xiaomi said at the time that the first car of Xiaomi Automobile would be mass-produced in the first half of 2024.

Now, with the real appearance of Xiaomi Automobile in the public list of the Ministry of Industry and Information Technology, it is also announced that Xiaomi Automobile is progressing smoothly and is expected to be mass-produced and listed in the first half of 2024 as planned.

According to Lei Jun’s plan, the first model of Xiaomi Automobile plans to sell 100,000 vehicles in the first year, and then deliver 900,000 vehicles in the next three years, "entering the first camp in the industry in 2024".

Editor: Xin Zhixun-Linzi

The price of Xingyue L in Nanning has been greatly reduced, and the promotion discount is 15,000! Not to be missed

On the preferential promotion channel in Nanning, car home, we are pleased to announce that preferential activities are under way! As an SUV model that has attracted much attention, the highest discount of Xingyue L in Nanning reached 15,000 yuan, and the lowest starting price was only 122,200 yuan. This is an excellent opportunity for you to buy this excellent model at a more affordable price. If you want to know more details about Xingyue L, please click the "Check Car Price" button in the quotation form to get a higher discount.

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The exterior design of Xingyue L car series is very unique, and the front face adopts a large-size air intake grille, which shows a strong sporty atmosphere. The air intake grille is decorated with chrome trim strips, which further highlights the luxury of the car. The body lines are smooth and the overall style is very fashionable. With the sliding back design of the roof, the whole car looks more dynamic. The side of the car body is outlined by a number of smooth lines, and the visual effect is excellent. The rear part of the car adopts a streamlined shape, which makes the whole car look more atmospheric. The taillights are designed through, which is very recognizable. In a word, the exterior design of Xingyue L car series is excellent, and it is a model worth looking forward to.

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Xingyue L is a medium-sized SUV with a body length, width and height of 4770*1895*1689mm and a wheelbase of 2845mm respectively. The lines on the side of the car are smooth and strong, showing movement and strength. The front and rear wheel tracks are all 1610mm, the front tyre size is 235/50 R19, and the rear tyre size is also 235/50 R19. The overall design is fashionable and atmospheric, and it is an impressive SUV model.

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The interior design style of Xingyue L car series is fashionable and dynamic, paying attention to the driver’s comfort and convenience of operation. The steering wheel is wrapped in leather, which feels comfortable and the position can be manually adjusted up and down and back and forth. The central control screen has a size of 12.3 inches and is equipped with a voice recognition control system, which supports multimedia, navigation, telephone, air conditioning and skylight operations. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for users to connect devices. The seat is made of imitation leather. The main seat supports the adjustment of front and rear, backrest, height and lumbar support. The auxiliary seat supports the adjustment of front and rear and backrest. The driver’s seat is also equipped with heating and ventilation functions, which can be electrically adjusted and memorized. The backrest of the second row of seats can be adjusted, and the rear seats can be laid down in proportion, providing a more flexible space combination. Generally speaking, the interior design of Xingyue L car series is simple and fashionable, with both comfort and practicality, bringing users a better driving experience.

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Xingyue L is equipped with a 2.0T 218 horsepower L4 engine with a maximum power of 160kW and a maximum torque of 325 N m.. It uses a 7-speed wet dual-clutch gearbox to provide a smooth shifting experience. This engine has excellent power performance and high efficiency, bringing drivers a more comfortable and pleasant driving experience. Whether it is daily city driving or high-speed driving, it can be easily competent. At the same time, the engine of Xingyue L also has the advantages of low noise, low vibration and low fuel consumption, allowing drivers to enjoy a quieter and more environmentally friendly driving experience while driving.

In the evaluation of the owner of car home, it can be seen that his love for Xingyue L 2021 2.0T EVO Two-Drive Wisdom Edition is beyond words. He mentioned the advantages of the car, such as rich configuration, advanced appearance and large enough space. At the same time, it also showed excellent stability and comfort during actual driving. Car home owner @ Chengdu Cheyou 0964484 also specifically mentioned the excellent performance of the car in complex road conditions, which can be easily handled whether it is starting from the urban area, running the expressway, taking the national highway, entering the rural road or climbing up the hill and potholes, fully demonstrating the advantages of extra large space in the trunk. Driving the stars with my parents everywhere for a ride is full of praise for the elderly, which further proves the comfort and practicality of the car. On the whole, Xingyue L 2021 2.0T EVO two-wheel drive Zhizun Edition is a model worthy of recommendation, which can bring excellent driving experience and comfort to car owners whether driving in the city or traveling long distances.

What is the situation from innovation to subsidizing community group buying?

  The sudden entry of "giants" broke the development rhythm of the whole community group buying track, and the rules of the game changed accordingly. The industry has changed from "innovation" and "implementation" to "capital" and "subsidy". It is not surprising that the life of the same journey has walked out of an inverted "V" trajectory from rise to fall.

  The "giants" are still involved in the track of community group buying, but the startup companies that started first were "conveniently" crushed. On the morning of July 7, Tongcheng Life (now renamed Honey Orange Life), a community group buying platform, officially declared bankruptcy. According to the reporter, its founder, chairman and CEO He Pengyu was still talking with suppliers that night. During more than four hours of talks, he shed tears several times and promised to try his best to pay off his debts, but there was nothing he could do.

  Tongcheng Life is not the first enterprise to declare bankruptcy in the community group buying circuit, but its bankruptcy was called "the first case of bankruptcy in community group buying" by the media because of its high popularity, which caused a shock in the industry.

  Why is the same life "sudden death"? What is the situation of community group buying now? The reporter interviewed some people familiar with the matter.

  From innovation to subsidies.

  The usual reason for a company’s bankruptcy is poor management, but living together — — This company, which was established in January 2018 and belongs to Suzhou Fresh Orange Technology Co., Ltd., is obviously not included here. From He Pengyu’s internal letters to employees and suppliers, we can clearly see the inverted "V" trajectory of Tongcheng life from its rise to its rapid "fall". According to He Pengyu’s open letter, it only took about a year and a half. "Tongcheng Life has achieved a front-end performance and entered a benign development stage."

  At that time, Tongcheng Life was still the star of the community group buying track, which was recognized by many investment institutions. According to reports, in 2019, Tongcheng Life received four consecutive rounds of financing, ranging from tens of millions of yuan to 100 million US dollars. In June 2020, Tongcheng Life announced that it had completed the $200 million Series C financing. According to public reports, it was valued at about $1 billion before bankruptcy, and it can be regarded as a small and beautiful startup company.

  In recent two years, the community group buying model developed from fresh e-commerce has rapidly developed into a new format of e-commerce industry, which provides a new way to promote agriculture and enrich farmers and attract flexible employment in cities and towns, and also attracts a large number of entrepreneurial teams. Ten Hui Tuan, Xingsheng Youxuan and Tongcheng Life are the three fastest teams, which were once called "the third group" by the outside world.

  However, the booming community group buying market has also attracted "giants" to enter the market. Since September, 2020, Ali, Meituan, Didi, Pinduoduo and others have offered "big killers" of price wars, and "buying food for one cent" has become popular, even the vendors in the vegetable market have felt the pressure.

  The sudden entry of "giants" broke the development rhythm of the whole community group buying track, and the rules of the game changed accordingly. The industry has changed from "innovation" and "implementation" to "capital" and "subsidy".

  According to the reporter’s understanding, in the face of the sudden crisis of survival, Tongcheng Life has also struggled, and at the same time, it has also sought capital mergers and acquisitions. It has discussed the acquisition intentions with JD.COM, Ali, ByteDance, Meituan, etc., and even a team has settled in due diligence, but in the end it failed due to changes in the wind direction of the industry.

  Li Ming (pseudonym), a former executive of Tongcheng Life, told the reporter, "At the end of June, Tongcheng Life also hoped to get better business data by increasing marketing efforts, and then obtain a ‘ Giant ’ The olive branch of the merger, but unfortunately it was rejected again. Later, due to the expiration of brand authorization, executives decided to start renaming and strategic transformation to make a comeback. Regrettably, at this time, suppliers began to concentrate on collecting money, which eventually led to the break of the capital chain. "

  At present, community group buying is still in the stage of rapid expansion and growth. Meituan (Meituan Optimization), Pinduoduo, Didi (Orange Heart Optimization) have occupied the head position, and Xingsheng Optimization and Ten Clubs have also been incorporated by JD.COM and Ali. After Tongcheng Life left, community group buying has become a game for "giants".

  After the shopping, it was a huge loss in the industry.

  The industry is not surprised by the fall of Tongcheng life. After the community group-buying track entered the era of "giants", it became the norm to fight for prices and head rebates, and no one could achieve positive benefits in the short term, while the service innovation and experience innovation at the customer end came to a standstill, and the internal consumption of the whole industry was serious.

  It is understood that the current profit rate of the community group buying industry has rapidly declined from profit to loss. Li Ming revealed that before the "giant" entered the market (before September 2020), the monthly sales of a platform with a volume like Tongcheng Life ranged from 800 million yuan to 1.2 billion yuan, and the gross profit was around 20%. After the "giants" entered, with the huge subsidies to consumers and the competition for "heads", the monthly revenue of the platform dropped by more than 80%, and the gross profit directly turned negative, and the whole community group buying market further slipped into the mire of losses in the whole industry.

  The regulatory authorities have repeatedly taken measures to curb this crazy involution under the disorderly expansion of capital. In December 2020, the General Administration of Market Supervision and the Ministry of Commerce organized an administrative guidance meeting to regulate the order of community group buying, with the participation of six Internet platform enterprises, including Alibaba, Tencent, JD.COM, Meituan, Pinduoduo and Didi. At the meeting, the "nine no’s" of community group buying were put forward. In March this year, the operators behind five community group buying platforms, including Meituan Youxuan (Shenzhen Meituan Youxuan Technology Co., Ltd.), were fined 1.5 million yuan for alleged unfair price behavior.

  But this still failed to curb the expansion of the "giants". On the one hand, they continue to steal similar "1 cent" activities, on the other hand, they seize the terminal market by greatly increasing the commission rewards and subsidies of "heads". Li Ming said that at present, the rewards and subsidies given by several giants to the "heads" of community group buying terminals have reached the highest level of 15% to 18%, basically subsidizing the platform’s own income. This is irrational competition and is suspected of disguised price war.

  On July 8, the reporter inquired about some community group buying platforms, which not only had the activity of "sending 15 eggs in 5 days", but also had 1.25 yuan a catty of sand sweet potatoes and 0.99 yuan a red heart pitaya. On the community fresh-keeping platform, the single pitaya with red heart is from 4 yuan to 5 yuan, and the sweet potato in sandy land costs 5 yuan a catty, which is much higher than the community group buying platform.

  Behind the shopping price and subsidies is the huge loss of the whole industry. According to public reports, in the first quarter of this year, the adjusted net loss of Meituan reached 3.892 billion yuan, and the investment of Meituan in community group buying business was about 10 billion yuan, which is expected to reach 20 billion yuan this year. In the first quarter, Pinduoduo’s gross profit dropped to 49.74%, and Pinduoduo invested about 6 billion yuan in buying more vegetables, and will increase investment in 2021.

  Suppliers are affected by the mess.

  From the booming performance to being forced to declare bankruptcy and exit, the collapse of Tongcheng Life is not only regrettable, but also left a chicken feather.

  In the early morning of July 8, He Peng Yu issued an open letter through his personal circle of friends, proposing three solutions to the bankruptcy of Tongcheng Life: to protect the rights and interests of all creditors to the maximum extent within the scope of law; Make every effort to preserve the existing assets, hand them over to the court for proper sealing and disposal, actively cooperate with the government’s guidance, and pay off the debts with the company’s assets; If the assets are not enough to pay off the debts, He Pengyu promises to start a business again. "I will record every debt clearly and try my best to repay the debts."

  It is also known that on July 8, Tongcheng Life issued a repayment plan for the supplier before starting the bankruptcy liquidation procedure. It had already paid the salary for employees in June and promised to pay social security for employees in the future.

  Although the entrepreneurial team of Tongcheng Life tried its best to make up for it, there were still many vegetable farmers, small vendors and even large and medium-sized suppliers who failed to get the payment on time.

  Since 2019, an animal husbandry company has cooperated with Tongcheng Life to supply eggs, and it has been owed nearly 800,000 yuan. After the crisis of Tongcheng life broke out, Mr. Wang, the person in charge of the company, came to ask for arrears. "There are hundreds of egg farmers behind me, so I have to go to the door to collect debts."

  According to the latest situation, on July 8, Tongcheng Life has started to repay some of its suppliers’ debts in advance, and the rest will be distributed by the court after the bankruptcy liquidation procedure is started. At present, the work is still in progress in an orderly manner.

  As of the morning of July 9, more than 600 suppliers have reached repayment agreements with Fresh Orange Technology, and the money mainly comes from the loan raised by He Pengyu and the team.

  On July 9, Mr. Wang booked a return ticket with the repayment agreement. But next time, if the community group buying platform collapses again, can suppliers be so lucky?

The opening of "online celebrity College" in a university in Chongqing has attracted 19 students.

  Live broadcast skills, how to record small videos are popular, and these entertainment projects in life have now entered a college classroom. Recently, the opening of "online celebrity College" in Chongqing Institute of Engineering has attracted attention. On September 20th, Chongqing Institute of Technology responded to the Beijing Youth Daily reporter that "online celebrity College" is neither an independent college nor a specific major, but a training project of "school-enterprise co-construction" between schools and enterprises. At present, 19 students have participated, and the enterprises provide training teachers and practical opportunities, while the schools provide venues and equipment. Students participate voluntarily to solve the employment problems of some students. The cooperative enterprise of "online celebrity College" said that it would train students in live broadcast skills such as "asking for gifts", and then sign a contract with them to become full-time anchors of the enterprise.

  In this regard, education experts believe that the establishment of "online celebrity College" in colleges and universities is not serious and rational enough. Experts pointed out that "online celebrity" can’t be called a profession at present. As a new phenomenon, it has no relevant subject connotation and can’t be the foundation of a college or major. He also reminded students that they should maintain the basic ability of value judgment in dealing with "online celebrity College" and not fall into the misunderstanding that "work is a simple matter".

  event

  A university in Chongqing set up "online celebrity College" to select students.

  Recently, some netizens posted that "Xingyun online celebrity (Industry) College" (referred to as "online celebrity College") has been newly established in Chongqing Institute of Engineering, and the work of "selecting students" has been carried out. The reporter of Beiqing Daily noticed that there were a large number of people at the selection site, and the words "First online celebrity Student Selection Meeting of Xingyun online celebrity (Industry) College" were written on the display board. The posting netizen also said that "online celebrity College" has already held a "class opening symposium".

  According to public information, Chongqing Institute of Technology is a full-time undergraduate college with 30 undergraduate (junior) majors and more than 13,500 full-time students. According to the information of official website, on July 4th this year, the school and a local cultural communication company held a signing ceremony of "Building Xingyun online celebrity (Industry) College". The relevant person in charge of the school introduced at the scene that the opening of "online celebrity College" was "a beneficial attempt with pioneering strategic significance for the industry based on online celebrity’s economy", and expressed the hope that through cooperation, the problem of "a large number of high-quality and high-quality professionals are lacking at this stage" in online celebrity industry could be solved.

  After the incident was exposed, many netizens paid attention. Some netizens questioned whether "online celebrity College" is an independent college of the school or a major under it. Some netizens are curious: What courses are taught by online celebrity College and who will teach them? Some netizens are worried that the establishment of "online celebrity College" will bring excessive praise to the industries such as "online celebrity" and "anchor" among students.

  school

  At present, it is an orientation class with 19 students.

  On September 20th, the reporter of Beiqing Daily called Chongqing Institute of Technology to inquire about this matter, and the school said that the management school of the school was responsible for the "online celebrity College". Subsequently, Mr. Zhang from the School of Management of the school told the reporter of Beiqing Daily that "online celebrity College" is neither an independent college nor a specific major of the school, but a cooperative project of "school-enterprise co-construction" between the school and the enterprise. "It should be regarded as a directional (training) class in the direction of online celebrity. The enterprise provides training teachers and practical opportunities, the school provides venues and equipment, and students participate voluntarily." He also introduced that "online celebrity College" started classes on September 19th and officially started classes on September 20th, with a training period of three months.

  Teacher Zhang told the reporter of Beiqing Daily that the selection of students is mainly aimed at undergraduate students in the graduating class of e-commerce and marketing in the School of Management. "Now the webcast is also quite popular. Participating in training will also help our students in the School of Management." Teacher Zhang said, "After students voluntarily sign up, the enterprise will also interview the students who have signed up, mainly considering the students’ body, language expression, face value and other characteristics. At present, there are already 19 students in this orientation class. "

  Teacher Zhang also said that "online celebrity College" is only an attempt at present. "If the operation effect is good, the school may declare such a major in the future, but it will not be called ‘ Online celebrity major ’ Because there is no such professional name in the professional catalogue of the education department, it may be called ‘ Network anchor ’ Or ‘ Webcast ’ Professional. " He added that at present, after the training of these 19 students, the school will not issue separate certificates, "which major was originally a student of the college, and which major was taken."

  Asked about the expected goal of the orientation training course, Teacher Zhang said that on the one hand, it is to solve the problem of job hunting for some students. "Considering their own interests, there are also related practicality. For example, the current e-commerce industry will also do live webcasting promotions, etc."; On the other hand, the school arranged for teachers to participate in lectures and study all the time, "to prepare for online celebrity’s economic research and possible application for related majors in the future".

  student

  To learn "live skills", "psychology" and other courses.

  On the evening of September 20th, the reporter of Beiqing Daily contacted one of the first 19 students who participated in the training of online celebrity College — — Li Shan (a pseudonym). Li Shan told the reporter of Beiqing Daily that she was a graduating class student and signed up for the training under the recommendation of her teacher. "Most of the 19 students who participated in the training were girls.".

  Li Shan told the reporter of Beiqing Daily that at present, the "online celebrity College" training class of the school has set up related courses such as "Personality Shaping", "Live Broadcasting Skills", "Image Design", "Performance", "Psychology" and "Video Recording" this week, and these contents are all taught by personnel arranged by enterprises.

  Li Shan introduced that on the afternoon of 20th, "online celebrity College" officially started classes. The first class was "Personality Shaping", and everyone had 3-5 minutes to show on stage. Teachers would comment on students’ overall style and personal orientation according to their live shows. I was asked by my teacher to give an open performance. After the performance, two teachers commented on my performance one after another. She also told the reporter of Beiqing Daily that in addition to the "Personality Shaping" class, there were teachers at the scene to guide students how to shoot small videos. "The teacher will let us shoot ‘ Tik Tok ’ The video came to the top, I took it all afternoon, and now I am too tired to walk a step. "

  Li Shan said that the 19 students who participated in the training of "online celebrity College" are now paid by the school. "The teachers said that after graduation, the school would arrange for us to sign a contract with the company to do online celebrity, and I feel quite good. It will be very good for me and will be famous."

  enterprise

  Cultivate full-time anchor professors to "live broadcast gifts"

  The reporter of Beiqing Daily noticed that the enterprise that cooperated with Chongqing Institute of Technology to set up "online celebrity College" training was Chongqing Miyin Culture Communication Co., Ltd.. According to industrial and commercial information, the company was established in January this year, and its business scope is: organizing cultural and artistic exchange activities; Undertaking exhibition services; Cultural and artistic performance planning.

  On September 20th, the reporter of Beiqing Daily consulted the enterprise as a student about the establishment of "online celebrity College" in cooperation with the school. According to a person in charge, at present, the orientation classes offered in cooperation with the school mainly cultivate online celebrity in three directions: live broadcast, e-commerce and short video. "In addition to absorbing students from directional schools, social workers can also apply for training courses with the same teaching content, charging 3,980 yuan for three months".

  According to the person in charge, the current training for students is also three months. "The first month is mainly theoretical knowledge training, followed by ‘ Online celebrity ’ ‘ in related industries; Actual combat ’ Let the students learn to operate from the beginning. As far as students are concerned, they mainly cultivate talents and sell products eloquently. In addition to their own live broadcast profits, there are all-round types of anchors with extra business. "

  Subsequently, the person in charge sent a more detailed teaching schedule to the reporter of Beiqing Daily. Apart from the contents mentioned by Li Shan, there are also courses such as "appreciation of live broadcast" and "self-reflection after live broadcast". In this regard, the person in charge said that the designated assignment of "self-reflection after live broadcast" is to require students to show themselves by making personal short videos, so as to increase the spread and exposure of short videos. In addition to the training, we also set up an assessment link for students. "If students fail the assessment, it will affect our subsequent training of students."

  In addition, the person in charge stressed that during the training process, online celebrities will be invited to teach students some practical experience, "for example, they will teach students the skills of asking for gifts in live broadcast, and how to create live broadcast topics and master the psychology of fans". He also revealed that after the training, students can sign a contract with the company and become a full-time online celebrity anchor. "This training project can be said to be a online celebrity incubation base built by the company, and it has cooperated with several live broadcast platforms such as Betta, Zanthoxylum bungeanum, Dragon Ball and YY".

  expert

  "online celebrity" can’t form a discipline.

  Chu Zhaohui, a researcher at China Institute of Science Education, told the reporter of Beiqing Daily that it was not serious enough and rational enough for colleges and universities to offer the training course of "online celebrity College". "This is a manifestation of following the trend, its principle and creation ‘ Star major ’ Similarly, there is not much autonomy in essence, and it is a passive state. "

  Chu Zhaohui said, "The establishment of any college or major in colleges and universities needs to be based on the professional teaching content and standards, and the establishment of majors must follow the standardized procedures and evaluation process. But, at least for now, ‘ Online celebrity ’ It is just an emerging social popular phenomenon. It has no relevant subject connotation and has not been precipitated for a long time, so it cannot become the foundation of a college or major. "

  Chu Zhaohui pointed out that it will take time to test whether "online celebrity" can become a career, because a job that can be called "career" should meet the conditions of stable work content and scope. "It is recommended to first ‘ Online celebrity University ’ Observe for a period of time and then look at the development. " He also said that for "online celebrity College", most students should maintain basic value judgment ability. "Students should understand that even if they enter ‘ Online celebrity University ’ , it may not become ‘ Online celebrity ’ ; You can’t think that you have participated in ‘ Online celebrity University ’ As an anchor, I have a misunderstanding about employment and think that work is a simple and easy thing. "

  Text/Zhang Ya Zhang Xi Liu Sijia