Recently, Wahaha launched a special edition of Nutrition Express with the value of 98 yuan, and attached a "Nutrition Express Makeup Gift Box". The make-up gift box contains two bottles of nutrition express line with classic packaging and two make-up plates with different colors. One of the make-up plates with orange tones has been praised by netizens as "good color matching, I want to try!"

　　Since November 21st, Zong Qinghou, Chairman and General Manager of Wahaha, and his daughter Fuli Zong have been warming up this series of products in Weibo — — Previously, Weibo of Zong Qinghou had not been updated for nearly 27 months, and the last Weibo of Fuli Zong stayed in June 2018. Both of them appeared on social platforms in Weibo again, both for the promotion of this event. Wahaha’s make-up plate has been welcomed by netizens. Weibo, the official Wahaha official, issued a lottery Weibo on November 26th, with nearly 30,000 entries forwarded.

　　Many brands try to make cosmetics and skin care products from the food industry. Every time food brands launch cross-border new products, it will almost cause a heated discussion on the Internet and become a veritable "cross-border online celebrity".

　　However, if you become a "online celebrity", will there be a "money way"?

　　Individual combat

　　Wahaha put on a make-up plate, and LU ZHOU LAO JIAO CO.,LTD perfume was on fire for a while.

　　From the end of November, the official account of @ Wahaha continued to warm up in Weibo, until December 1, when Habao Amusement Park, the mall in Wahaha WeChat WeChat official account, officially launched a special edition of Nutrition Express.

　　Although you can’t see the specific sales figures on its purchase page, the customer service of Habao Amusement Park told the reporter, "This is an activity while stocks last." As of 16: 00 p.m. on December 4, a limited number of 5,000 products can still be purchased.

　　The relevant person in charge of Wahaha told the reporter, "The make-up plate is just a gift of the special edition of Nutrition Express. Wahaha has no plans to transform into make-up for the time being, and chose make-up products because this category is highly topical and popular among young people, which is more suitable for carrying some innovative attempts. "

　　"Wahaha has never invested too much energy in marketing. With the upgrading of consumers, we also want to try some new things. We tried AD calcium milk moon cakes before, but they were very popular, and they were snapped up within 1 second. We want consumers to know that Wahaha’s brand image is changing, becoming more interesting and diverse, and no longer having a sense of distance and time. "

　　LU ZHOU LAO JIAO CO.,LTD and Nongfu Spring, which also started with drinks, face the same problems as Wahaha in cross-border operation — — They all launch cross-border products under a single brand.

　　As a brand selling liquor, LU ZHOU LAO JIAO CO.,LTD’s cross-border products are also related to its main products, and the perfume named "LU ZHOU LAO JIAO CO.,LTD’s stubborn taste" is widely concerned by netizens because of its fragrance. In February, 2018, relevant persons in LU ZHOU LAO JIAO CO.,LTD revealed to the media that the first batch of 20,000 bottles of perfume had been sold out within a few days. This cross-border led to an increase of 94.1% in the sales volume of official flagship store of brand Tmall and an increase of 18.70% in PV.

　　However, after the heat subsided, the sales of this perfume fell off a cliff. The reporter found that whether in official website or in its Tmall flagship store, its monthly sales volume is below 250 bottles.

　　Also starting with drinks, Nongfu Spring chose to cross the border to make mask products. At the end of 2017, three hydrating skin care products launched by Nongfu Spring focused on the moisturizing effect of "natural birch juice". Zhong Shanshan, chairman of Nongfu Spring, once said in an interview with Sina Finance that some people wanted Nongfu Spring to launch moisturizing products a long time ago. "We have no doubt about our direction, and our products are subversive."

　　The reporter found that the monthly sales volume of two moisturizers with a price higher than that of 200 yuan was less than 200 pieces. It is worth mentioning that in the follow-up news release of this mask, the phrase "this product was launched across the border for Nongfu Spring" no longer appears too much. This may also be the dilemma that a single brand will face when launching cross-border products. Once the wind as a gimmick has passed and sales are weak, how should products continue to be marketed?

　　combined operations

　　White rabbit+Meijiajing launched milk-flavored lip balm

　　There are still many brands that choose to cooperate with other brands to launch cross-border products.

　　White rabbit toffee is also one of the "cross-border online celebrity". As early as September this year, White Rabbit Butterflies had jointly launched a lip balm with the domestic brand Meijiajing. Lip balm not only follows the packaging of white rabbit toffee, but also its fragrance, which belongs to white rabbit toffee alone.

　　The first batch of white rabbit lip balm was put on the shelves on September 20th. According to the Beijing Evening News, in less than 2 minutes, all the white rabbit lip balm was robbed of the shelves. The next day, the emergency replenishment of Meijiajing was launched again, and the price was raised from two in 78 yuan to two in 80 yuan, but it was still sold out.

　　The 59-year-old white rabbit toffee and the 56-year-old Meijiajing are both "old brands". In an interview with the media, the relevant person in charge of the United States and Canada said, "Although young people can easily buy cosmetics from all over the world and all kinds of imported sweets and snacks, they are hard to replace the old-fashioned domestic complex in many people’s hearts. We believe that when these time-honored brands rise to ‘ Complex ’ The height is difficult to be easily replaced. "

　　On the e-commerce platform Taobao, the reporter browsed the official flagship store of Meijiajing and found that the price of White Rabbit Lipstick has been restored to two in 78 yuan. At present, the products on the shelves are only pre-sold, but their monthly sales have reached 8,353, and the buyers’ comments are basically favorable. The most frequent phrase is "Full of childhood memories".

　　Zhou Heiya, which also introduced lip products, has integrated the "spicy" characteristics into the small spicy kiss and bite lipstick that cooperated with the Royal Mud Workshop. At present, the small spicy kiss and bite lipstick has stopped selling, but the discussion and exposure brought by this product to the two brands are still not over.

　　outshine others

　　"Wang Zi" with nose and eyes is better than "feelings" that can’t be seen or touched?

　　In all the cross-border attempts of food brands, Want Want is better.

　　In 2018, Want Want successively cooperated with clothing brands TYAKASHA and Nature Hall, and launched clothing and other products, which not only successfully attracted the attention of netizens, but also gained considerable recognition in the fashion industry, and even appeared many knockoffs on major e-commerce platforms.

　　According to the report of beijing business today, the clothing jointly signed by Want Want and TYAKASHA was put on sale on a small scale on October 16th. The data shows that co-branded products such as sweaters, sweaters and coin purses were all sold out within 7 seconds, which also drove nearly 700,000 fans into the official flagship store of Want Want Tmall, and the passenger flow increased more than 10 times than usual.

　　The "Want Want Snow Cake" air cushion foundation jointly launched by Want Want and Nature Hall has also been affirmed by the data. After the pre-sale started at 0: 00 on October 20, the number of reservations in only one day has reached nearly 10,000.

　　Even if the limelight has passed, the peripheral products sold by Want Want in Tmall flagship store can still be "played" compared with other brands. On December 3, the reporter found that the monthly sales of two peripheral products of Want Want exceeded 1,200.

　　The reason is probably not unrelated to the "Wangzai" IP image it launched. Compared with other time-honored brands, Wangwang can only give an intangible "feeling", and the biggest trump card in Wangwang’s hands is Wangzai’s IP image.

　　Want Want seems to gradually realize that its IP itself may sell better than food. At the same time of launching joint-name funds in succession, Want Want also launched the "Want Want Sun Star Double Creation Plan" at the end of 2017, and planned to incubate relevant operation teams to create a "internet plus Wenchuang+Food" model.

　　expert

　　The more products a brand has.

　　The higher the binding to the new generation of consumers.

　　Zhu Danpeng, a food industry analyst, told reporters that traditional food companies frequently try to launch cross-border products in order to gain more new generations of consumers.

　　"In modern society, the needs of young people are more and more diverse. The more products a brand has, the higher its binding to the new generation of consumers. These cross-border products are essentially to enhance the stickiness with the new generation of consumers and make the whole brand younger to meet the multi-dimensional needs of the new generation of consumers. "

　　Zhu Danpeng said, "At present, it is still difficult to judge which brand’s cross-border is successful, and everyone is testing the water. Although after the launch of cross-border products, both heat and effect have been achieved, it remains to be seen whether they can be transformed into effects in the end. At least until the first quarter of next year, we can judge which brand’s cross-border is successful by comprehensively looking at the sales data of various brands. "

　　Chengdu Business Daily-Red Star Journalist Intern reporter Yang Peiwen

The product strategy of Baidu Zhijia business group can be divided into three major areas: car, road and line: "car" is to provide smart car solutions for B-end car companies; "Road" is an intelligent solution for urban traffic; "Travel" is a travel service for C-end consumers.

On March 14th-16th, 2023, at the 4th Software-Defined Automobile Forum and AUTOSAR China Day in 2023, Wu Changlong, a senior engineer of Baidu Apollo Intelligent Technology Co., Ltd., said that Baidu’s technology accumulation in L4 field and the scale advantage of L2+ products promoted each other, and now it has realized the comprehensive layout of taxi-passenger car-urban transportation. On the technical level, the modular MCU and strong mainline software architecture can meet the needs of parallel development of different models and multiple projects on the same platform; With the support of agile development method and CICD, the output quality can be guaranteed while meeting the rapidly changing internal and external needs.

　

Wu Changlong | Senior Engineer of Baidu Apollo Intelligent Technology Co., Ltd.

The following is a summary of the speech:

Development and challenge of Baidu Apollo intelligent driving domain controller

In the past ten years, Baidu has accumulated rich technology and experience in the field of artificial intelligence, and now it applies these leading AI technologies to the automotive field. The product strategy of Baidu’s intelligent driving business group is laid out in three areas, which are car, road and line.

"Car" refers to the intelligence of cars. ASD, Baidu’s smart car division, is a tier1 role that provides full-stack smart car solutions for B-end car customers, including smart driving and smart cabin. At present, it has provided smart car solutions for 31 car companies, 134 models and more than 7 million cars. Baidu’s car is one of Baidu Apollo’s partners, and will be equipped with the full-stack intelligent solution of Baidu smart car, which will be listed this year.

"Road" refers to smart city traffic. At present, Baidu’s smart city transportation has provided solutions for 63 cities across the country, providing efficiency for urban transportation.

"Travel" refers to providing travel services for C-end consumers, which is known as radish running. Last year, Baidu released the sixth generation RT6, which has the ability to drive automatically on complex urban roads, and its cost reached 250,000 yuan. The mass production of RT6 will greatly accelerate the scale and commercialization of unmanned vehicles.

The above businesses complement each other. Baidu has accumulated rich technology and experience in L4 field, which can provide hot start for L2+ products. L2+ products feed back L4 products with the advantages of scale, and solve the long tail problem of L4 products’ final commercial landing.

Baidu’s smart car products include intelligent driving and intelligent cabin, including small-scale in-vehicle system and software and hardware integrated solution ARC. The intelligent driving domain controller is divided into two heterogeneous control chips, MCU and SOC. MCU deployed AUTOSAR protocol station, and developed CDD and application algorithm on this basis. The bottom layer of SOC is a system, and the top layer is the hardware poke layer and the middleware Apollo OS； developed by Baidu. Further up is the various atomic ability services of the algorithm; Further up are the various application logics of the algorithm.

Next, we will share the challenges we face in the development of intelligent driving domain controller MCU software based on AUTOSAR.

First of all, in recent years, there are many projects of Baidu’s intelligent driving domain controller, and it has already faced the situation that the same hardware platform supports multiple projects and multiple models for parallel development. A project needs to maintain independent software branches, and software changes, software optimization or repairs made in one project branch are always manually migrated to other project branches to ensure the consistency of product experience. And the coupling between software modules is very strong, and the change of one software module will often lead to the change of other modules, which will affect the whole body; In addition, it is necessary to migrate to multiple software branches at the same time, and the workload of maintenance increases exponentially with the increase of software complexity and projects.

In the stage of frequent changes in the demand of intelligent driving track, the time period is very short; However, there will be no reduction in the quality requirements for output. This challenges our software architecture. We urgently need a software architecture that can support multi-project parallel development and rapid iteration.

How to solve this problem? We found inspiration on AUTOSAR. The core idea of AUTOSAR is the decoupling of hardware and software. The bottom layer realizes the software functions that are strongly related to hardware, and abstracts them into standard interfaces for the upper layer. The upper ECU and the application layer are almost insensitive to the difference of the lower hardware, which makes the AUTOSAR architecture software migrate on multiple hardware platforms.

Secondly, the core idea of AUTOSAR is the modularization of software and standardization of interfaces. AUTOSAR is divided into hundreds of software modules, and the function definition of software modules is very clear, and the data between software is exchanged with the defined standardized interfaces. When the software of one module is changed, the influence on other software modules and even the whole controller software is controllable.

Platform of MCU software for intelligent driving domain controller

Our MCU platform software architecture refers to the idea of AUTOSAR. Firstly, a set of loosely coupled software architecture is needed. The so-called loose coupling means software modularization, and the function definition of each software module must be clear. The exchange interface between modules is standardized and managed in a unified file according to the architectural method of AUTOSAR.

The second is the strong mainline software architecture. Referring to the software architecture idea of AUTOSAR, we divide our MCU software into different softwares according to the actual business requirements. A hardware platform has only one software, and a project has a separate software. The interface between is predefined and cannot be easily changed. To ensure that a set of software can be combined with different software of multiple projects.

The actual operation method of this software architecture is:

First of all, the BSW project of AUTOSAR is strongly related to specific projects and models, such as the number of communication buses, the configuration of communication matrix, the configuration of diagnostic protocol stations, the configuration of network management, etc. These configurations are different for each model. Therefore, the BSW engineering code of AUTOSAR is divided into BASE software and CDD software (including IOO abstraction of various hardware and data intervention of sensors, etc.). These modules are only related to the hardware platform and have no direct relationship with the project. The application layer software isolates the differences of signal interfaces of various vehicles through the signal abstraction module, which makes most application layer software project-independent.

In addition, there are some special software modules, such as time synchronization module. All items of the time synchronization scheme in our domain are consistent; However, the cross-domain and vehicle-domain schemes have different projects. For this kind of module, we split the software of a module into two parts for maintenance, provided that the interfaces between the software must be well defined, so that multiple projects can share one software, and different BASE software can work normally together.

Under this software architecture, the methods of software management are different. A hardware platform has only one software warehouse, and each project has a separate BASE software warehouse. Only when the software is merged can the final MCU software output be obtained. Its advantage lies in that the mainline optimization is directly effective for each project. The challenge is how to ensure that the changes on the main line are not wrong for each project, which requires agile development and CICD to ensure.

Agile development of MCU software for intelligent driving domain controller

The software version delivery of the whole intelligent driving domain controller basically follows the traditional automobile micro-model development, from the initial demand input to software design, software development, software testing and overall acceptance, and a version lasts about 2-3 months. In the big cycle, we iteratively split the MCU software version into weekly agile development cycles.

The cycle of agile iteration in weeks can also be refined to the development iteration in days. Baidu has its own set of code management tools. When we push the code, it triggers the continuous integration compilation pipeline to get the compiled results and outputs. At the same time, the system will automatically trigger to pull the latest code from the library every night and push it to the CICD test server. The test server will simulate the upper computer to deploy the software to the domain controller of the test bench, which has a full set of sensor environment and simulated vehicle environment besides the physical domain controller. After the deployment, according to the pre-set test flow, the MCU software is matched with the SOC terminal to conduct a set of systematic tests.

After the test, the server finally collects the test results, and generates an email report and pushes it to the corresponding person. When you go to work the next day, you will know whether there is any problem with the previous day’s cooperation code. In addition to the bench test, we have a lot of driving tests every day, and the data generated in the test and the problems will be uploaded to the data center, and special managers will distribute the problems and data to the corresponding module leaders. After analyzing the data, the R&D personnel locate the problems, and then arrange the repair plan of the problems into the agile iterative process according to the priority, so as to carry out iterative development of the software, quickly deploy the new output to the R&D vehicle, and then carry out closed-loop verification.

At present, automakers pay more and more attention to software self-research, especially in the field of automatic driving. Some automakers choose Baidu as a supplier of software and hardware for intelligent driving systems; At the same time, I hope to participate in the development of some intelligent driving functions.

We also have some successful experiences in the project. First, OEM will generate the document of our intelligent driving domain controller, and then build an algorithm model to generate SWC articles in AR file format. And the final C code will be generated, and the ECU document will be given to Baidu. After we import the AUTOSAR development configuration tool, we can generate the technical engineering of MCU AUTOSAR and develop the software of MCU. Then compile it into a black-box project and give it to the OEM. The OEM will add the black-box project to the code generated by them for integration and compilation. After the compilation is passed, it will do its own module test. After the test is passed, it will give their model code compilation process to Baidu in the form of a black box. Then we will do the final integration, compilation and MCU software output, complete the integration test of the entire MCU domain controller, and deliver the test to the automobile factory, and then do the vehicle-level test.

(The above content comes from Wu Changlong | Senior Engineer of Baidu Apollo Intelligent Technology Co., Ltd. Wu Changlong’s keynote speech "Software Platformization and Agile Development of Intelligent Drive Controller Based on AUTOSAR" delivered at the 4th Software-Defined Automobile Forum and AUTOSAR China Day in March 14 -16, 2023. )

　　Weibo’s hot search list ranks 5.23 today. The Weibo Hot Search List will show hot news in real time. What hot headlines are on the Hot Search List today on May 23rd? Interested netizens take a look at the headlines of today’s hot search list in Weibo on May 23rd.

　　Weibo’s hot search ranking is the latest May 23.

　　List of Top 10 Hot Search List in Weibo

　　Headlines of Hot Events in Weibo Hot Search List TodayDetailed introduction

　　Psyduck

　　KFC’s Koda duck toys have set off a whole network craze again. Who can refuse such a lovely duck?

　　Aunt walks away from the accident scene warning tripod.

　　On May 21st, in Luoyang, Henan Province, a vehicle accident occurred, and a warning tripod was set up at the rear and was taken away by a passing aunt.

　　The color of the motherland photographed by satellite is too advanced.

　　Open the land of China with color cards, "picturesque"! The color of Jilin-1 # satellite shooting the motherland is too advanced.

　　Zhang Wenhong said that the COVID-19 epidemic may not end in the short term.

　　Zhang Wenhong said that the COVID-19 epidemic may not end in a short time. We need more time, more patience, more courage, more wisdom and technology to overcome all this.

　　Zhang Wenhong said that the inflammation induced by Omicron is weaker than flu.

　　Zhang Wenhong’s in-depth analysis: China’s epidemic situation changes and prevention and control effects, Omicron’s challenges and future prevention and control models.

　　Cyndi Wang QQ Music Tubang

　　Cyndi Wang’s songs are directly on the music list! The top ten accounts for nine! Everyone’s youth is back!

　　Doors of rebirth Douban opens at 6.6

　　Karry Zhang Yi’s "The Gate of Rebirth" scored 6.6, and there will be a sequel "The Road to Rebirth" in this drama. Do you think this score is high or low?

　　A nucleic acid detection site in Beijing uses expired sample preservation solution.

　　According to the website of Beijing Municipal Market Supervision Administration, the sample preservation solution being used in a nucleic acid testing site in Beijing exceeded its shelf life, and the Fengtai District Market Supervision Administration of Beijing punished it according to law, ordered the parties concerned to correct the illegal behavior, fined 50,000 yuan and confiscated illegal property.

　　That’s all about Weibo’s hot search ranking of 5.23 today. I hope I can help you.

　　Beijing, May 29 (Reporter Jing Wong) At 12: 31 on May 28, after a flight of 1 hour and 59 minutes, the flight MU9191 of China Eastern Airlines, which was carried by C919 passenger plane, landed smoothly at Beijing Capital International Airport, passing through the "Watergate" symbolizing the highest etiquette of civil aviation, marking the successful completion of its first commercial flight, officially entering the civil aviation market and opening a new stage of market-oriented operation and industrialization development.

　　This first commercial flight is a milestone from "product" to "commodity" for C919. Guo Qing, an associate professor at the Aviation College of Northwestern Polytechnical University, said in an interview with a reporter from Yangguang. com that the realization of the first commercial flight of C919 boosted the confidence in the development of China’s civil aviation industry, and China’s aviation-related supporting industries will usher in new opportunities.

　　C919 large passenger plane ushered in its first commercial flight at Shanghai Hongqiao Airport (photo by reporter Han Xiaoyu from Yangguang. com)

　　China has officially entered the market competition of world large aircraft production.

　　Large aircraft is known as "the jewel in the industrial crown", which is a concentrated expression of a country’s scientific and technological ability, industrial level and comprehensive strength. "The operation of domestic large aircraft means that China has officially entered the market competition of world large aircraft production, which has made China’s aviation industry move to a higher level." Guo Qing’s analysis also means that in the high-end manufacturing products, China manufacturing can also compete with the world’s large enterprises and stand out from the crowd, which means that the influence of China manufacturing is increasing, which will help to enhance China’s international status.

　　According to "2022 Shanghai Science and Technology Progress Report" issued by Shanghai Science and Technology Commission, by the end of 2022, C919 had accumulated 32 customers and 1035 orders. On April 27th, 2023, HNA Aviation Group and China Commercial Aircraft Corporation signed a purchase agreement for 100 aircraft, including 60 C919 aircraft. Qi Qi, an expert from China Civil Aviation High-quality Development Research Center, told the reporter of Yangguang. com that airlines and leasing companies are extremely optimistic and confident about the commercial market prospects of C919 aircraft, and they are scrambling to sign purchase agreements and strive to get the delivered aircraft and put it into commercial operation earlier.

　　According to Commercial Aeroengine Market Forecast 2021-2040 released by Comac of China, from 2021 to 2040, it is estimated that 41,429 new aircraft will be delivered worldwide, with a value of about 6.1 trillion US dollars. Among them, China aviation market is expected to receive 9,084 passenger planes of 50-seat class or above, accounting for 21.92% of the world, with a value of about 1.4 trillion US dollars, accounting for 22.95% of the world.

　　Qi Qi said that with the commercialization of C919, the trillion-dollar large aircraft industry chain is gaining momentum. "The continuous increase in C919 orders is actually a test of China Commercial Aircraft’s delivery ability, and more specifically, China Commercial Aircraft’s ability to integrate and coordinate the core elements of the C919 industry chain." According to Qi Qi’s analysis, the benefit degree of large aircraft industry chain will be ultimately determined by the annual production capacity and delivery schedule of Comac China. On the basis of ensuring the safe operation and high reliability of aviation, it will be the focus of the next stage to steadily promote and upgrade the localization rate of large aircraft parts, especially core systems and components.

　　Qi Qi believes that the improvement of the localization degree of C919 will fundamentally improve the delivery capacity, stable delivery level and autonomous controllability of Comac China.

　　Orders in related industries such as aircraft supporting manufacturing may surge.

　　After the successful development of C919 large passenger aircraft, customers pay much attention to it. According to reports, according to the international practice of the aviation industry, a model is mature and commercialized on a large scale, and it needs to be continuously optimized and upgraded for many years after entering the commercial operation stage. The reporter learned that in the future, China Eastern Airlines will cooperate with many parties to operate the C919 with high quality and precision, and help make the C919 a successful model recognized by the global industry. "Starting from May 29th, the C919 model will be put into normal operation on the route from Shanghai Hongqiao to Chengdu Tianfu, and with the introduction of this model, the C919 will be put on more routes." Feng Dehua, member of the party group and deputy general manager of China Eastern Airlines, said.

　　Great Wall Securities Research Report believes that, as a representative of high-end manufacturing industry, large aircraft projects have the characteristics of long industrial chain, high correlation and great radiation-driven effect. The development and research of large aircraft projects can effectively promote industrial technology upgrading, promote the process of China’s civil aviation industrialization, and comprehensively promote the development of China’s aviation industrialization.

　　Next, Guo Qing believes that the orders of industries such as metalworking, composite materials, electronic components and chips manufactured by aircraft will surge with the increase of orders of large aircraft. In addition, the education industry will also usher in a "new direction". Aerospace innovation education for young people, aviation majors in colleges and universities, and majors related to industrial chain will all usher in the peak of application, and more young people will devote themselves to China’s large aircraft industrial chain.

To say that the person who can climb the hot search list every day in recent days is not the latest young top stream, but Murong Yunhai-Hans Zhang, who was known to the whole country with meteor rain more than ten years ago.

No matter which entertainer is in the entertainment circle, it must be a good thing to go online for hot search. After all, it means higher exposure. Unfortunately, it’s not that Hans Zhang has anything good to do with the hot search. The hot topic of this round of search is the drama Gentlemen of East Eight Districts, which was produced, written and starred by Hans Zhang himself.

A TV series with such a high volume of content has attracted everyone’s attention, not because it is so good-looking, but because it is beyond measure. Winning the historic score of 2.1 points has successfully become the lowest record in domestic film and television dramas in Douban score. There is more than a little bit of sadness in the play, and the source of all this is of course our producer, screenwriter and starring Hans Zhang.

In this regard, some netizens teased that Hans Zhang had taken over the greasy work of domestic male stars in an all-round way, which can be called an unprecedented and unprecedented master. But the question is, is Hans Zhang just greasy? In fact, his biggest problem is not greasy, but no entertainment spirit.

Said he didn’t have a strong spirit of entertainment, there have been two well-known events, which reflects this.

Once it was an expression pack incident.

Hunan Satellite TV followed suit to shoot Korean dramas, and produced a super-power TV series similar to You from the Stars, so it invited Hans Zhang to star in this drama-Different Handsome Man. Most netizens mentioned this drama, and they should not remember it at all.

However, there is a special expression pack in this drama, that is, looking back and smiling from Hans Zhang. This screenshot showing 18 big white teeth has made everyone spoof. Netizens are actually not malicious, they just think it’s fun. Many stars, such as Jacky Cheung and Z.TAO, have experienced it and let the whole network take it as an expression pack. Stars, their existence is to let the audience entertain.

It happened that Hans Zhang was unconvinced and blacked out several marketing numbers that forwarded this emoticon. Some of them went too far, so he simply sued them directly. Later, he also responded to this incident and explained plausibly: "At that time, I just met a low state and was teased by others. During that time, I was very uncomfortable. I slept for three hours every day and took sleeping pills every day."

However, when netizens heard him talk like this, they didn’t feel that Hans Zhang at that time was distressing, but it made people feel that he couldn’t afford to play. There are more people in the entertainment circle than Zhang Hanhong, who are subjected to black, slander, rumors and personal attacks. I have never seen others come forward to find so many reasons and excuses for themselves.

There was a discordant episode before the big explosion drama "Shanshan is coming" was broadcast and a preview was released in advance. There is a clip in the preview, in which Feng Teng, the hero played by Hans Zhang, said to Shanshan, the heroine played by Zhao Liying, "I want everyone to know that this fish pond has been contracted by you." Then, a film and television blogger intercepted the video and sent a long picture saying, "I really don’t understand, there is nothing to show off."

Anyone with a discerning eye can see that this is just a joke of a blogger who spits. When the TV series is combined in the later stage, there is a reason for the hero to say this sentence. He wants to reassure his beloved woman and use the fish pond as a metaphor.

And Hans Zhang didn’t have the courage to hold his breath at all. He went to Weibo directly, and even swore, "Because I am your good father, my sons go out every day to embarrass themselves and lose their moral integrity. How can dad earn money to support you if he doesn’t pretend?" Originally, it was a small-scale spit, but as a result, a stone stirred up a thousand waves at once, making countless people think that he was so stupid. Today, the blogger is on Hans Zhang’s Lahei list.

Artists walking in the entertainment circle, if they don’t have any entertainment spirit, then they should take pictures with peace of mind, isolate themselves from the audience, try to show people with their roles, take filming as their work, and don’t expose their temperament. If there is no way to be single-minded and just shoot movies, you should keep interacting with fans and netizens. Even if you can’t cultivate an invulnerable diamond heart, you should at least have the entertainment spirit of being willing to play with the public.

On July 18th, the iconic title of "News Network" made a new appearance and the full HD news production and broadcasting was upgraded, which attracted the attention of the industry and society. On the 19th, the 17.6-second video of the first broadcast of "The Challenge of Climbing to the Top is Impossible (Season 5)" also went viral online. Nowadays, the media competition is becoming increasingly fierce. The CCTV integrated channel of the Central Radio and Television General Station is transforming from a traditional TV channel into an all-media communication platform with strong influence.

The viewing data is "bright"

In the first half of this year, the average ratings of integrated channels increased by 8% compared with the same period last year.

The per capita viewing of news/current affairs programs increased by 59% compared with the same period of last year.

The average ratings of news columns such as News Network, Focus Interview, News 30, Evening News and Morning News all increased by more than 20%.

"legal report" and "Chinese Poetry Conference (the fifth season)" ranked first in the national legal programs and seasonal variety shows respectively.

Source: China Guangshi Sophomore National Network Measuring Instrument.

User scale "ranks first"

In the first half of this year, the daily live audience of the comprehensive channel was 160 million, and the monthly live audience was 740 million. The cumulative active audience in the late prime time (19:00-22:00) exceeded 1 billion, ranking first among the satellite channels.

Even if it is enlarged to the all-media structure, the monthly user scale of 740 million people is in the top three compared with the super-first-line commercial Internet platform.

Source: China Guangshi Sophomore National Network Measuring Instrument.

Source: Yiguan Qian Fan

Young audiences "get together"

Those who win users win the world and young people win the future.

In the first half of this year, the ratings of young viewers aged 15-24 on the integrated channel increased by 28% compared with the same period of last year, the audience composition increased by 16.8%, and the daily live audience reached 15.34 million, an increase of 14.4%, ranking first on the satellite channel.

In the first half of the year, there were 170 million young viewers aged 15-24, accounting for nearly 80% of the total audience aged 15-24 (219 million), ranking first on the satellite channel.

Source: China Guangshi Sophomore National Network Measuring Instrument.

During the epidemic period, news programs and TV dramas were the most popular among young viewers aged 15-24, and the total viewing time of the two programs accounted for about 60%, especially news programs, which accounted for an increase of 80% compared with the same period last year.

Source: China Guangshi Sophomore National Network Measuring Instrument.

Source: China Guangshi Sophomore National Network Measuring Instrument.

Innovation ability is "amazing"

Those who know what is often and change clearly win, and those who are upright and innovative advance.

The comprehensive channel has the courage to take responsibility and make bold innovations, and has successively launched a large number of innovative media programs such as The Reader, Chinese Poetry Conference, Classical Poems, China in the Story, The Host Contest of CCTV in 2019, The First Lesson of School Opening, and Starting from Dreams MV. These programs, which are full of the fragrance of poetry and books and full of spiritual strength, set the industry benchmark and won the audience’s love.

The Reader won the only award for the best quarterly broadcast TV program in the 23rd Shanghai Magnolia TV Festival, and Classic Chanting (Season 2) won the 2019 Asian Broadcasting Federation Award. China in the Story, Classic Chanting (Season 2) and Waiting for Me were selected into the list of innovative and excellent programs of the State Administration of Radio and Television in 2019.

See you every day in "Hot Search"

In the first half of this year, the program content of the integrated channel was repeatedly searched and praised on the third-party social media platform. Among them, it was listed on Sina Weibo Hot Search List for a total of 199 times, with a cumulative time of 61,532 minutes, and it was listed on Weibo Hot Search List for 1.09 times a day, with an average time of more than 5.5 hours a day, which is called "See you every day".

The related topic words of "2019 Host Contest of China Central Radio and Television General Station" have been listed on the hot search list of Weibo for 65 times, and have been rated as "Douban’s domestic variety show with the highest score in 2019". They have been ranked first in the "One-week domestic variety show word-of-mouth list" for many times, and the program ranks first in the overall list of Bili Bili (bilibili) broadcast charts.

Douban scored 8.7 points in Classic Chanting, and the total number of official short videos was 120 million, with 7.139 million likes. Among them, there are 3 videos that have been watched for millions of times and 12 videos that have been watched for millions of times on Tik Tok’s official website.

The official short video of "China in the Story" has been watched 100 million times, with 7.674 million likes. Among them, 3 videos on the official Tik Tok have been watched ten million times, and more than 10 videos have been watched one million times. China # Tik Tok’s topic words in the story have been read more than 170 million times.

The "double-screen resonance" and "overlapping the screen" of large and small screens triggered by high-quality content resources fully demonstrate the great brand value and social influence of integrated channels. (Dong Kun Zhu Chen)

In the first half of 2020, some program contents of CCTV comprehensive channel in the main station were searched on the list in Weibo.

Source: Sina Weibo

(Source: Original title of China Journalists Association Network: CCTV Integrated Channel of Central Radio and Television General Station: New Vitality Brought by Converged Communication)

author/Adasi

The Battle at Lake Changjin’s box office exceeded 4.5 billion, and it entered the prehistory of cinema. In 2021, the box office passed the 40 billion mark. Lanxin Grand Theatre, The First Furnace Incense and Uninvited Visitors rushed to the film market after the National Day, and Pingyao Film Festival was held in full swing. ……

There are still 77 days before 2022, and China films and film people who have come out of the haze will welcome more good news.

As an indispensable part of the film and television industry, film marketing is one of the most popular jobs. From the wall-painting posters in rural areas to the short video war in Aauto Quicker, Tik Tok, there are some successful cases of "ineffective marketing", "false marketing" and "showing off feelings", and there are also successful cases of cross-border linkage and creativity.

Although most people think that marketing is icing on the cake for good content rather than giving timely help, it is undeniable that in the Internet age where content is fiercely competitive, the fragrance of wine is also afraid of the depth of the alley, and excellent marketing can help the film quickly enter the public’s field of vision.

Today, I will take stock of the current mainstream film marketing companies and talk about the family history of the behind-the-scenes promoters of these explosive movies ~

Bole marketing: the explosive promoter leading the trend

Peak Blast, Me and My Father, Leap, The Eight Hundred … Nine times out of ten, you can imagine heavy commercial films with main melody melody, and Bole marketing will appear on the list of publicity teams.

Zhang Wenbo, the head of Bole, was once a media person, and served as founder and executive in marketing companies and film companies. Bole Marketing was established in 2013. Two years later, it established a reputation in the industry with projects such as monster hunt, Biography of Wukong and Fanghua, and established in-depth cooperation with big directors such as Zhang Yimou and Xiaogang Feng.

Most of the projects handled by Bole Marketing are stable and the water level is higher. Bole is also blossoming in the company’s business. Bole Film, a film and television investment company, Bole Qingguo and Bole Tianhai, a drama marketing company, and a film and television material company are famous. The short video marketing team is not tired of technology, and the rapid insight and control of new channels for publicity and development are the advantages of Bole’s long-term invincible position.

Spring breeze: all-type marketing expert

Hi, Mom, The Battle at Lake Changjin, Chinese Doctors, The Captain … Behind many explosive film and television works, you always seem to find the name of the spring breeze.

As a film marketing label of Chenming Media, a film and television company, Chunfeng is as proud as its name, and it is in the limelight in the film and television industry: in 2016, it undertook projects such as Passing Through Your World, Love O2O, and Chill 2, and established in-depth cooperation with head film and television companies such as Bona, Beijing Culture and Joy Media.

Zhao Ting, the founder and general manager, is a senior marketer. In recent years, the company’s business has also expanded to drama marketing and artist/creative brokerage affairs, and he has participated in the promotion of the online drama "The Sky of Wind Dogs and Teenagers". Whether emotional or exciting action movies can hold, it can be said that it is a comprehensive responsibility in marketing companies.

In the next film and television projects this year, Chunfeng will also be responsible for the promotion of suspense comedy "Make a Famous Name", New Year’s file "Flame on the Plain" and Spring Festival file Han Han’s new film "Four Seas", and will hand over a beautiful report card without accident.

Matt culture: a transformation production company

Although I participated in the promotion of many blockbusters such as Dying to Survive, The Sacrifice and The Climbers, I also produced the Mango TV explosion drama "I’m fine in a foreign land" this year. For the public, the 13-year-old Matt culture is not widely known.

Compared with the company’s low-key, Chen Lizhi, the boss of Matt, who is a media person, is quite famous in the rice circle. From time to time, he publishes celebrity-related remarks on social media, and he is the Weibo V with 5 million fans.

Matt culture has a deep relationship with big-name directors and stars in the industry. In recent years, it has gradually transformed into a production company and participated in dozens of film and television projects. For Chen Lizhi, it is an inevitable choice to March upstream in the film and television industry, and marketing is the icing on the cake. With the rise of the Internet platform, it is bound to be weakened, and good content is the core.

Faded out of film promotion, Matt co-produced projects such as Crazy Alien, Send me to Qingyun, My Sister, etc. This year, there is a new Chinese New Year movie Love Myth, which is supervised and starred by Xú Zhēng, the FIRST film festival work Lao Zheng flies into the sky, and the suspense film The Last Truth, which is supervised by Huang Xiaoming, is waiting to be shown.

Not surprisingly, people will probably keep pace with many film and television investment companies if they mention Matt culture again in the future.

Movie World: Introducing Daniel

From Inception’s "Fantastic Beasts and Where to Find Them" and "Iron Man 3" to this year’s Godzilla vs Kong, when it comes to the movie industry, it is the big importer who comes to mind.

In fact, as an established company of integrated film marketing, the film industry has served hundreds of overseas and domestic film and television works in the past 12 years, including many domestic masterpieces such as Love Story in Beijing, 33 Days of Lovelorn Love and Ip Man 2. Therefore, the epidemic situation has caused difficulties in introducing foreign films, which is not a fatal blow to the film industry.

In the past two years, the film industry has touched the investment and development of online movies and online dramas, and participated in the production of "The Legend of Xing ‘an Mountain Hunter" and "Dear Mr. Lemon Essence".

Film marketing and film and television investment walk on two legs, so that the film industry is still stable in marketing business. At the end of the year, we received the promotion of Xinli’s New Year comedy "Li Mao for Prince". Whether it can stand out from the fierce competition at the end of the year, let us wait and see.

Infinite freedom: embracing the "first force" of online students

With Huayi’s investment background, "China’s first film marketing stock" successfully listed on the New Third Board in 2015, its unlimited business has long been not limited to film marketing, but involves many businesses such as film and television investment production, artist brokerage, short video marketing, film and television music production and promotion, and it is also the first leader in film marketing companies to touch online film promotion.

Zhu Weijie, the founder of Infinite Freedom, who was born in the media, has been exploring upstream under the drive of the concept of "marketing+".In recent years, Infinite Freedom Film has participated in the production of many films, such as Jianghu Children, Finding You, Anti-Corruption Storm 4, Forever, Send me to Qingyun, etc. This year, there are also many blockbusters jointly produced by Anti-Corruption Storm 5 and Flame on the Plain, and film marketing is in the business sector.

It is worth noting that as a veteran army of film marketing, it has cultivated a batch of marketing teams at will. Its holding subsidiaries, such as First Voice Interactive, Fantasy Shadow and Cognitive Culture, have established the reputation of marketing brands in the industry.

Shifang Entertainment: Emotional Marketing is Young

There may be friends who remember the news that the movie "They Are Young in 1950" donated all the box office to veterans. This documentary film with no stars and big names has exceeded 10 million at the box office, which is precisely due to the efforts of the marketing team behind Shifang Entertainment.

Founded nearly 10 years ago, Shifang Entertainment actually started as a foreign film marketing, and accumulated a reputation in the industry. We have helped Wolverine 3, The Fantasy Drifting of Boys and Girls, Jurassic World 2 and other projects to be successfully promoted in China. Shifang Entertainment has outstanding capabilities in marketing innovation, cross-border cooperation and integrated marketing, and this year it also participated in the promotion of Out of Control Players in China.

From the 3D version of Titanic to They were Young in 1950, Shifang Entertainment is good at creating a circle for the film with the help of feelings, and the national memory and collective memory incite the project to be small and broad, showing the professionalism and maturity of the team in the field of film marketing.

Blue Diamond Culture: "Hard Bone" Players

The promotion song "Little Apple" of the movie "old boys" has spread all over the country, and the driving force behind it is the blue diamond culture.

Founded in 2012 by Pan Guofeng, a veteran former media person, Blue Diamond Culture serves the marketing promotion of movies, drama series, variety shows and online movies. It has participated in the promotion of projects such as A Spoon, Heaven and Fire, Looking at Paradise in Summer, Reversing Life, and also participated in the representative work of online movies in the Spring Festival at the beginning of this year and the joint production of Song Xiaobao’s diary of making a fortune.

This year, Blue Diamond Culture has taken over the film marketing of Turandot and Wuhai. Costume epic films and suspense literary films are two hard bones. Whether they can be chewed down depends on the marketing team’s ability to make miracles.

Joy Pictures: the trendsetter who knows young people best.

From the promotion of la la land and Uncle Monkey of Little Loli in China, to the popularity of White Snake: The Origin and the Battle of Luo Xiaohei, and now to the promotion of Lanxin Grand Theatre, Joy Pictures has gradually formed labels such as good vision, second dimension and literary film pusher.

Joy Pictures pursues the integration of distribution and publicity, and its business covers publicity, materials, music production, commerce, cultural tourism and other business sectors. It has many subsidiaries such as Zhuoran Sound, Cyclic Broadcasting, Zhuoran Zhongtai and Zhuoran Cultural Tourism.

Founder Zhang Jin is good at smelling the wind. In recent years, script killing and secret rooms have escaped popularity. Joy Pictures set up the script killing brand "Let’s go", which is committed to serving the script killing industry with film propaganda thinking and introducing more IP and offline entertainment scenes.

First voice interaction: the dormant person waiting for the explosion

Warm Hug’s Zhu Xian, Shi Shen Ling and Finding You … As another well-known film marketing company under Infinite Freedom, Seisen Interactive has rich experience in the promotion of emotional films and visual blockbusters.

Founded in 2014, with the marketing of films such as goodbye mr. loser, Master of Memory, England vs. England, it has gradually accumulated popularity in the industry. In 2017, some members of the team left to establish Jishi Media, which had a certain impact on the first voice interaction.

However, backed by unlimited freedom, Seisune Interactive still has many projects this year. It may be the company’s top priority to be responsible for the promotion of "Flame on the Plain", "As long as you live better than me" and "Railway Hero".

Reaching the shore movie: fame and miracle in World War I

Da ‘an Film is a company founded by Li Haipeng, the general manager of Light Film Publicity. It has been established for seven years and is regarded as the backbone of film marketing companies.

Keep close cooperation with the old club, and let Da ‘an rise rapidly in the first few years with projects such as Thailand, breakup guru and To Youth. Nowadays, the films reaching the shore have a wider range of contact projects, winning many good blockbusters such as Secret Visitor, Crowd, The Rescue and so on, and the team maturity and tacit understanding are getting better and better.

And the good results of participating in the marketing of explosive sci-fi films in The Wandering Earth also make Da ‘an very likely to become the main marketing team of the sequel Wandering Earth 2, and accumulate the experience of publicizing serial films.

(If you like this article,Click on the topAKA TaodaodaoPay attention to WeChat official account,There is no shortage of good stories here ~)

　　International Online News: At present, most schools and grades continue to organize online education and teaching, except for a few senior three and junior three students who report back to school one after another. Many students have become accustomed to the daily life of "online classes".

　　According to Tencent’s latest financial report, since the outbreak of New Crown Pneumonia, QQ home-school group has provided group classroom live broadcast, online tutoring courses and homework management tools for more than 120 million users, helping to carry out online and offline education. In order to provide students with a more focused and efficient learning environment and help minors grow up healthily, QQ has launched a learning mode in the new version, and QQ games have also been officially connected to Tencent Health System in the near future.

　　openQQLearning mode, giving priority to showing learning applications.

　　Users can download the latest version of QQ for iOS (the Android version will be launched soon), and then start the learning mode through Settings-Universal. Learning mode retains the core functions of QQ foundation, and most entertainment and advertising content will be blocked. In the message interface, except "Friends News", "QQ Wallet" and "QQ Security Team", the content push of WeChat official account, subscription number and shopping number is blocked. In the point-of-view and dynamic interface, only learning counseling, simulation questions, homework explanations and other related content and the relevant entrance of learning applications are provided.

　　In addition, in the learning mode, QQ’s home-school group and classmates will show the quick entrance of educational applications, and add functions such as watching online classes and practicing together to provide more learning applications for students.

　　QQ interface

　　In the screen-centered online class world, students’ attention is easily distracted by other Internet information. After starting the learning mode, the overall content of QQ is more focused, which helps students to reduce information interference and improve learning efficiency to the greatest extent.

　　QQSmall games are connected to Tencent Health System to upgrade the protection ability of minors.

　　Recently, QQ games have been officially connected to Tencent Health System, which will help parents to plan the game time of minors and help them grow up healthily through the unified real-name authentication function and the ability of minor users to play and pay. This capability will be realized by the platform, and it is gradually covering all small game users.

　　Users who are certified as minors will not be able to use small game services from 22: 00 to 8: 00 the next day; The legal holidays shall not exceed 3 hours per day, and the other days shall not exceed 1.5 hours per day. At the same time, minor users will also be restricted in the use of paid services, and different age groups will be restricted by different levels of consumption. At the same time, parents can also pay attention to WeChat official account, the "growth guardian platform" in QQ, to control the total duration and consumption of various games played by children, and to guide children to develop healthy playing habits.

　　Resolutely crack down on fraud and ensure the safety of minors online.

　　Combined with the hot spots of online classes, criminals are constantly renovating scam routines, such as sneaking into study groups, changing their nicknames and avatars into the same style as teachers, and defrauding parents and underage students of their money in the name of paying information fees and training fees. For this kind of illegal behavior, QQ security team has continuously upgraded its security strategy and crackdown measures in combination with many years of "black ash production" confrontation experience, "black ash production" big data and AI capabilities, and actively assisted relevant competent authorities to jointly crack down on crimes that endanger network security.

　　According to the statistics of the first quarter of 2020, the QQ security team has blocked the counterfeiters from deceiving their parents about tuition and miscellaneous fees, lurking in more than 6,000 related home-school groups, and protected the property safety of more than 300,000 students and parents. At the same time, the bingo anti-fraud prevention and control system based on Tencent’s years of experience in "black production" confrontation, massive big data and machine algorithms has identified 60,000 fraud warning messages and output them to the police, including 7,000 training fee fraud warning messages. The police have effectively intercepted and dissuaded the victims. In addition, the QQ security team also cooperated with Tenpay Risk Control to intercept fraudulent risk transactions amounting to more than 2.5 billion yuan, including nearly 100 million yuan of training fee fraud.

　　In the face of the internet world with complicated information, helping to protect the healthy growth of minors has always been the direction of QQ. In the scene of online classes, QQ continues to combat prevention through function optimization and related criminal acts, hoping to provide students with a more efficient and safe learning environment and help them better cope with the learning pressures and challenges in a special period. (Photo/Text: Chen Dong)

12.9

World Football Day

These world cup cold knowledge

Do you know all about it?

Although the cold winter is coming, the football enthusiasm has not diminished. Tonight we will have a wonderful match between Croatia and Brazil, and today is the World Football Day recognized by the United Nations. Come and learn about the cold knowledge about the World Cup with Xiaobian and feel the charm of football!

Why is this year’s World Cup in winter?

In the past memory, the World Cup is always associated with summer, full of sweat, passion, beer and cheers. This time, however, FIFA World Cup Qatar 2022 was held in winter, which was mainly due to the Qatari climate.

Qatar is located in the desert area of the Middle East, with a tropical desert climate. In summer, the temperature is generally 25-46 degrees Celsius, and the highest temperature can soar above 50 degrees Celsius. This is really too hot for a player who wants to run for 90 minutes, and there is even the danger of heatstroke.

Of course, even in winter, the highest temperature in Qatar at the end of November can exceed 30℃, but the stadiums in Qatar are basically equipped with cooling systems to ensure that football players can play at a suitable temperature.

Why do players spit water?

This scene often occurs in football matches. Players take a sip of water and then spit it out immediately like gargling. Many friends will misunderstand when watching the ball. "Why do they spit everywhere?"

In fact, this is a way for players to drink water. The professional name is "carbohydrate gargle", which can effectively improve sports performance and relieve sports fatigue. It is a "scientific plug-in" for athletes on the field. They need to cheat their brains in this way without affecting their state, in order to quickly restore their physical functions and continue to play.

Why is there no British team in the World Cup?

There is no British team in the World Cup because there is no only football association in Britain.

In 1863, Britain, as the birthplace of modern football, established the world’s first football association: the English Football Association. In 1886, the football associations of England, Scotland, Wales and Northern Ireland jointly established the World Football Council and made unified rules. Later, FIFA generally joined football associations everywhere, so four football teams in Britain were invited to participate in the World Cup, namely, England, Scotland, Wales and Northern Ireland.

What is offside?

FIFA World Cup Qatar 2022 is in full swing, attracting countless fans to watch. In the first half of Argentina’s game against Saudi Arabia, it was blown offside six times, which made people confused. Many new fans will ask a question, what is offside?

Offside refers to the moment when the attacker passes the ball, the receiver stands closer to the goal than the penultimate defender, and at the same time closer to the opponent’s goal than the ball, and tries to prepare for the attack from this position. In other words, offside is an act that has a clear purpose, produces intentions quickly and puts them into practice. On the court, it is often seen that players are sentenced to offside because they start too fast and fall into the offside trap of their opponents.

The offside rule was formulated by the British Football Association in 1870. In the football match at that time, the audience often saw such a scene: when one side launched an attack, most of the attacking players had gathered in front of the other side, ready to start shooting when they received the ball, so the game between the two teams was mainly concentrated in front of the goal, and there was little wonderful cooperation. The offside rule is precisely to adjust this excessively unbalanced offensive and defensive relationship and make the game more exciting.

Source: Yellow River News Network

CCTV News:In May, with the temperature rising gradually, everyone’s "fruit basket" became more and more abundant, and the competition in the fruit market became more and more fierce. Next, pay attention to the series report "Consumer Market Survey and Fruit" War ".Colorful fruits, which is the delicious representative of early summer? Everyone has different answers.

However, when it comes to the fruit that was once known as "noble", you can’t help but mention cherry. Because of its high price, cherries once became the ceiling of "fruit freedom". Recently, cherries planted in various places have been listed one after another, so what is the current sales volume and price situation? Come and see our reporter’s investigation in Beijing.

At four o’clock in the morning, Beijing Xinfadi Farmers’ Market has been very busy. In the cherry sales area, buyers who come to purchase goods are in an endless stream, and cherry sellers are busy. A batch of cherries that Li Xiaojiao just entered at 10 o’clock the night before was about 3,000 kilograms, and it was almost sold out at dawn.

Zhang Lei is a buyer of a fruit supermarket in Fengtai District, Beijing. Recently, he entered the cherry peak season, and the sales volume of the supermarket gradually increased. Today, he plans to purchase more different varieties of cherries. However, because of the late arrival, there are fewer products to choose from.

A number of merchants told reporters that at present, the newly-developed market mainly sells cherries planted in the open air in Shandong and cherries planted in the cold shed in Dalian, and the sales situation has been very optimistic since listing.

　　　　　　 The reporter learned that compared with when it was first listed in March, the price of cherries at this time has dropped a lot. Take Meizao cherry, which is more popular in the market, as an example, the latest price per catty is about 30 yuan lower than that in March. In the following June and July, after a large number of cherries planted in the open air in Dalian and other places were listed, the sales price of cherries would drop.

Domestic cherries with delicious taste and excellent price "meet" imported cherries

In fact, a few years ago, domestic cherries were once neglected, and many consumers preferred imported cherries. In recent years, the market share of domestic cherries has been increasing. What makes domestic cherries catch up?

In this fruit store in Dalian, there are different kinds of domestic cherries on the shelves. The person in charge told the reporter that in the past few years, the sales situation of cherries was hot, which was more favored by consumers. This year, the sales of cherries in supermarkets increased significantly.

According to the reporter’s understanding, in recent years, the planting level of domestic cherries has been continuously improved, and the quality and flavor of fruits have been gradually improved. Moreover, the characteristics that the origin of domestic cherries is close to the consumer market also meet the requirements of consumers for freshness.

Liu Changhao, manager of a fruit dessert sales store in Dalian, Liaoning Province:Domestic cherries have the advantage of localization and are closer to consumers’ tables. It can be reached in a few hours at the earliest, and the farthest is like Guangdong in the south, which can be reached in two days by air transport. Cherries are mainly imported from abroad, so the transportation time will be longer.

In addition to the fresher taste, the transportation cost of domestic cherries is much lower than that of imported cherries, which also brings a certain price advantage to domestic cherries. Compared with the average selling price of cherries in winter this year, the average selling price of cherries in summer is basically about 20 yuan less than that of cherries in winter.

According to industry insiders, with the improvement of the quality and output of domestic cherries and the decline in prices, the market share of domestic cherries is constantly improving.

　　　　　　 Pan Fengrong, researcher of Dalian Academy of Agricultural Sciences, Liaoning Province:Especially in Dalian and Yantai, which are key producing areas, local people can’t eat so much, so they have to be shipped to the whole country. Basically, we are consuming so many cherries.

Farmers who choose good trees and produce good fruits have planted "big cherry" by experimental grafting.

Better flavor, higher quality and more advantageous price make domestic cherries the "king" of the fruit market, and all these are inseparable from the improvement of cherry planting technology. Next, we will follow the reporter to Dalian, Liaoning Province to uncover the mystery behind the domestic "big cherry".

CCTV reporter Ding Dong:I am now in a cherry planting greenhouse. The cherries in the greenhouse are basically ripe. You can see that this fruit is very bright and full. Such a cherry tree can bear about 40 kilograms of cherry fruit. Now we come to the open-air plantation, and the cherries planted in the open air are not mature yet. The staff told me that it will be another month before these cherries can be harvested.

Cong Dayu, a cherry farmer in Qidingshan Village, Dalian, contracted two planting greenhouses and a part of open-air plantations, with a total planting area of about 50 mu. After 8 years in business, Cong Dayu has carried out grafting experiments on cherry fruit trees many times.

Cong Dayu, a cherry grower in Qidingshan Village, Dalian City, Liaoning Province:The largest single fruit produced at the earliest time should be about 15 grams, and now we have risen to a higher level, and the maximum weight of a single fruit may reach 20 grams. Now the income should increase by more than 20% than before.

The growth of cherry trees is greatly influenced by fertilizers. This enterprise in Dalian, Liaoning Province owns 70 mu of cherry plantation. Combining the dairy industry chain and fruit planting industry owned by their own enterprises, they developed bio-organic fertilizer using milk, pomace, cow dung and soybean meal to cultivate cherry trees.

Jiang Wei, chief agronomist of fruit brand under Xinle Group in Dalian, Liaoning Province:Its nutrition is very comprehensive, including protein, some amino acids, some trace elements, and even calcium growing in trees.

Under the ecological cycle, the use of biological fertilizer not only reduces environmental pollution, but also improves the flavor and taste of cherry.