India is crazy about Xiaomi TV, and Chinese manufacturing should conquer the world like this
[Global Network Technology Report, Reporter Chen Jian] In recent years, the development speed of China’s technology has changed with each passing day. China’s technology industry has also led the transformation from "Made in China" to "Created in China". Today, a group of Internet companies represented by Xiaomi have emerged in China. They focus on quality, so that "Made in China" gradually gets rid of the traditional impression of low price and low quality in the eyes of the world.
In 2017, Xiaomi rose against the trend
2017 was a year of fruitful results for China’s technology industry. A large number of representative major scientific and technological innovations such as Jiaolong, Tianyan, Wukong, Mozi, Huiyan, and large aircraft have emerged one after another, constantly refreshing the public’s scientific and technological perception. Quantum regulation, iron-based superconductivity, and synthetic biology have entered the world’s leading ranks, continuously enhancing people’s sense of scientific and technological pride. But after all, these cutting-edge things are still far from people’s lives, and people still feel the progress of science and technology from daily consumer electronics. The update and iteration of mobile phones, TVs, and other products have made people feel the strength and confidence of domestic brands. Even in many regions around the world, people are eager to enjoy the experience brought by Chinese electronic products.
2017 was not an easy year for the mobile phone industry and the TV industry. In the field of home appliances, according to the total data of Aowei Cloud Network (AVC) omni-channel push, the retail sales volume of the color TV market in 2017 was 47.52 million units, a year-on-year decrease of 6.6%. The increase in panel prices from the end of 2016 to 2017 caused many color TV companies to increase costs, and their net profits fell one after another. Coupled with the decline in market capacity and sales, many companies experienced negative growth, which was miserable. Even the extremely hot Internet brands have lost their voice, and some Internet brands have even suffered "premature death".
In the field of mobile phones, according to the data, the domestic market shipments 491 million in 2017, down 12.3% year-on-year. Especially in the fourth quarter of 2017, the decline in shipments exceeded 20%, and the market reshuffle was further intensified. Due to the acceleration of the industry reshuffle in 2017, the concentration of mobile phone brands was further enhanced; China, O, V, and Mi grew rapidly, ranking three to six in the global TOP10 brand shipment rankings in 2017, followed by Samsung, iPhone.
In the context of the global downturn, Xiaomi, which was sung bad in 2016, suddenly made a comeback and hit a lot of people in the face. According to data from Oviyun.com, Xiaomi TV 4A 32 inches was officially mass-produced from July 10, 2017, and 1 million units were officially offline on March 9, 2018. Xiaomi TV 4A 32 inches reached the sales volume of 1 million units in only 8 months. This data is of great significance in the TV field, because at present, in the domestic TV sales, only another Internet TV 40-inch and 50-inch TVs have reached a single product sales of over one million, but it took 13 months and 24 months respectively. And Xiaomi mobile phones have re-entered the top five in China.
Xiaomi TV is applauded at home, and Indian rice noodles are even more crazy for it
The reporter looked at the evaluation of major e-commerce platforms, and the Xiaomi TV 4A 32-inch has a high praise rate of 99% on Suning.com, and even 100% in JD.com. And according to the reporter’s survey, the repair rate of Xiaomi TV has been controlled to 0.43%, far below the industry average of 2.5%, and the good quality has led the industry by a large margin. The quality control of any product is also the key to the success of this product.
In overseas markets, taking India as an example, Xiaomi’s TV has also achieved impressive results. On the day of Xiaomi TV’s first sale in India on February 22, Xiaomi TV 4 55-inch 10-second lightning sold out. After the release of Xiaomi TV 4 A series 32-inch and 43-inch new products, it was snapped up by Indian fans, even to the extent of exaggeration than in China.
India’s TV market is also in a period of transition. Many ordinary users can only choose expensive international brands or relatively low-priced but outdated models. After the thousand-yuan Xiaomi TV products enter India, they can fill the gap in the market. As an Internet company, Xiaomi also makes localized customizations for local users in India.
While Xiaomi TV is recognized by Chinese consumers, it will once again go out to the world as a representative of new domestic products. Not long ago, the news of the Sri Lankan brother grabbing Xiaomi TV and flying home was still vivid in my mind. On social platforms, Indian netizens also expressed a kind of love for Xiaomi. Some Indian netizens even said that "when they see Xiaomi TV, their eyes can’t move".
Xiaomi wants to enhance the global influence of the "Made in China" brand
It is precisely because of the emergence of companies like Xiaomi that the "foreign brand" life of the mobile phone and TV market is miserable. As a global hegemon, Samsung once occupied the first position in the Chinese market in the mobile phone field. In just a few years, due to the rise of domestic manufacturers, Samsung’s current market share in China has been less than 1%. In the field of home appliances, Samsung, LG, Sony and other TV manufacturers are currently unable to compete with Xiaomi and Hisense in small-size TVs, so they have to focus on the high-end market above 55 inches.
Wang Chuan has said many times: "Adhering to high cost performance and saving every penny for users is the core value of Xiaomi." In an interview with reporters, Wang Chuan of Xiaomi TV said that Xiaomi has a saying that always believe that good things are about to happen. Wang Chuan believes that as long as everyone does their best to make the product really good, and then is willing to be kind, willing to learn from Lei Feng to do good things, and provide it to customers, they will definitely win the love of users. Although I did not expect to achieve 1 million in such a short time, it is actually a natural thing. As Bezos said, there is a company that reduces costs by forcing itself to continuously improve efficiency, and then provides users with better and cheaper products. This is the case with Xiaomi.
According to the reporter’s understanding, Xiaomi TV will also explore more markets this year, bringing the excellent experience of Xiaomi TV to the world. The only major difficulty currently plaguing Xiaomi TV is the issue of production capacity.
Lei Jun recently proposed at the two sessions to enhance the global influence of the "Made in China" brand and comprehensively improve the level of Chinese design. In recent years, the MIX series designed by Xiaomi has been collected by three major museums around the world, and Xiaomi TV and its ecological chain products have repeatedly won international design awards. On the road of practicing innovation, Xiaomi has been at the forefront and has been recognized by the global market.