The State Air Traffic Control Administration stepped up the introduction of new management standards to ensure the safety and punctuality of flights in peak season.

  CCTV News:

  State air traffic control administration strengthens management standards to ensure safety

  Starting from yesterday (26th), the national civil aviation began to implement the flight plan for the summer and autumn seasons. Domestic and international airlines and airports have adjusted the flight route network. The State Air Traffic Control Administration under the Civil Aviation Administration of China is stepping up the introduction of stricter new safety management standards to ensure the safety and punctuality of air transportation during the peak season.

  This set of standards to be issued soon puts the four main businesses of air traffic control, communication, meteorology and intelligence on the same responsibility platform, and the responsibilities are interrelated. Once any industry has problems, relevant industries should also be held accountable.

  Jiang Yanjun, Minister of Safety Management Department of the State Air Traffic Control Administration:Like in the past, when you had a problem, these directly connected units did not pursue responsibility, so this management was not very strict.

  This set of standards has also made strict regulations on the management of flight-related equipment such as communication, navigation, radar and meteorology.

  Jiang Yanjun:This standard is very high. We used to have one master and two standby devices. It used to be said that our master stopped and I turned on the standby device. What should we do? Now we require that there should be no such time difference, that is, your equipment can be broken, but the person I command can’t stop.

  In the identification of accountability, this standard refers to the international unified safety management system, and divides violations into intentional and unintentional. If intentional, the punishment will be merciless. Instead of intentionally, it should also be divided into management factors and personal factors, and the punishment methods should be divided into four types. First of all, due to management factors, including inadequate interpretation and incomplete implementation of regulations, the management should be held accountable and punished; Secondly, individuals who repeatedly violate the rules in their own posts should be severely punished; Third, those who violate rigid rules and regulations, including regulations on security and safety, should be given heavier punishment.

  Jiang Yanjun:Another kind is violation without consequences. This kind of punishment aims at education, so that you will not violate the rules in the end.

  The "10.11 Incident" sounded the alarm of aviation safety.

  Last year, there were many safety incidents in domestic civil aviation, which sounded the alarm of safety in production one after another. Especially on October 11th last year, the runway incursion incident happened at Shanghai Hongqiao Airport, and the plane nearly collided because the tower controller of the air traffic control system violated the rules, which attracted people’s attention.

  On October 11th last year, an A320 aircraft of China Eastern Airlines Co., Ltd. found another A330 aircraft preparing to cross the runway during the flight take-off at Hongqiao Airport, and the two aircraft almost collided.

  On October 21st, the Civil Aviation Administration severely dealt with the leaders and responsible persons of the responsible units related to the "10.11" incident at Shanghai Hongqiao Airport. After investigation, this is a serious accident symptom caused by human factors caused by the tower controller forgetting the aircraft dynamics and violating the working standards. 13 leading cadres of East China Air Traffic Control Bureau, East China Air Traffic Control Bureau Control Center and East China Air Traffic Control Bureau Safety Management Department were given warnings within the party, serious warnings, administrative demerits and dismissal; Revoke the licenses of controllers in the command seat and monitoring seat on duty, and the controllers in the command seat on duty shall not engage in control and command work for life.

  Overload operation is common.

  In fact, for air traffic control, safety should be an eternal theme. In the final analysis, it is the core task of air traffic control to ensure the safety of aircraft take-off and landing and flight and avoid collision. However, in the face of the rapid development of the domestic aviation market and the growing civil aviation fleet, the pressure on air traffic control itself is increasing day by day.

  Jiang Yanjun, director of the safety management department of the State Air Traffic Control Administration, told reporters that it is almost a common phenomenon that air traffic control is overloaded from a national perspective.

  Jiang Yanjun:All places have moments of overwork. For example, if we overshot in a certain period of time, it is not a long-term overshot, but the places with more time for this overshot should account for more than 30%. Like Yunnan, Guangxi, Guangdong and Xiamen, they are all super.

  Jiang Yanjun believes that the direct negative effect brought by overload operation is the increase of security risks. First of all, this shows that the novice error rate in the post will increase.

  Jiang Yanjun:Like us this time, one returned last year, and 11 of the 22 cases were made by new comrades.

  Management deviation and novice error rate are high.

  Statistics show that since 2013, the error rate of novice air traffic control system posts has reached 70% continuously, and the error rate reached 50% last year. Jiang Yanjun believes that at present, in addition to the three major air traffic control hazards of human error, military and civil aviation collision and runway diving, the operation of new controllers has almost become the fourth major hazard. At the same time, some skilled controllers will make mistakes due to heavy workload and fatigue. Jiang Yanjun analyzed that the reasons for the overload operation are: first, compared with the overall development speed of domestic civil aviation, the development of air traffic control lags behind and the security is relatively tight; The second is the deviation in its own management. Take team training as an example. In recent years, with the emphasis on safety, the air traffic control system has rushed to the front line to pay attention to safety, and front-line employees have basically been on duty all day, so job training has naturally been ignored. For air traffic control, improving the quality of talents is precisely the foundation to ensure safety.

  Airport construction air traffic control lacks the right to speak

 

  Professionals pointed out that air traffic control is one of the three pillars supporting the development of civil aviation industry. However, from a practical point of view, in the current layout of the aviation industry in various places, air traffic control often becomes a neglected link because of its small proportion and low participation. In fact, ignoring air traffic control, in a sense, ignores aviation safety.

  Professionals believe that if civil aviation is compared to a human body, air traffic control is the nervous system of this body.

  Take Kunming as an example. In the past, there was only one airport in Wujiaba. In recent years, driven by the tourism industry, airports are being built around Kunming. At present, the total shipping volume in Yunnan is more than that in the whole Northeast. But in fact, in the case of limited airspace resources, the number of flights is constantly increasing, which is equivalent to forcing air traffic control to cook without rice.

  Jiang Yanjun:The amount in the air is too large, and it is too late for the controller to make any small negligence and issue a password to change it. It is a chance interval, which may cause a chance interval between planes, that is, the amount is up.

  Jiang Yanjun also believes that ignoring the participation of air traffic control is actually unfavorable to the scientific planning of the airport, shortening the interval and expanding the capacity. In the final analysis, it is still unfavorable to safety.

  Airport flow control to reduce risk factor

  In recent years, flight delay has attracted more and more social attention, and one of the reasons for flight delay is flow control. When encountering airport flow control, passengers often wait for hours on the plane. In this regard, the relevant person in charge of the National Air Traffic Control Administration explained that airport flow control is a measure that must be taken when the flight is saturated, because only in this way can safety be ensured.

  Jiang Yanjun:The most important thing of flow control is for safety. Flow control is not for your flight delay, but because I can’t hold it, so it’s not safe for you to come again. The plane is less than the interval, and the plane hits. What should I do?

  Jiang Yanjun said that air traffic control connects the take-off and landing of aircraft around the flight time. In the connection, the tower controller calculates the take-off and landing time of the aircraft and the interval between the aircraft in seconds. As soon as a plane takes off, a plane will land. The formation of such a smooth flight flow requires the cooperation of airports and airlines. Once this connection is interrupted for some reason, the direct result is that the flow control time is postponed, and consumers will increase the waiting time on the plane. In fact, controllers actually want flights to be normal more than anyone else, because their work is full every hour. Once the flight in the last hour is abnormal, they will move to the next hour. In this way, in the next hour, all aircraft take-off and landing, safety interval and other data will be recalculated, and the risk factor will increase when the load is exceeded.

  China’s civil aviation safety level ranks among the top in the world.

  Feng Zhenglin, vice minister of the Ministry of Transport and director of the Civil Aviation Administration of China, said recently that the civil aviation safety situation in China was generally stable last year, and there were no transport flight accidents and air defense safety accidents. China civil aviation has zero tolerance for safety accidents, and its safety level is in the forefront of the world.

  Feng Zhenglin said that up to now, China Civil Aviation has been flying safely for 76 months, with a total of 45.96 million hours of safe flight, which has ensured air defense safety for 14 consecutive years. In recent ten years, China civil aviation has transported one million flights, with a major accident rate of 0.036, which is only 1/12 of the world level in the same period. In management, China Civil Aviation adheres to four strictness, namely, the strictest responsibility, the strictest supervision, the severest punishment and the most serious accountability. At present, from the perspective of the world, the symptoms of civil aviation accidents in China are far lower than those in some developed countries. Last year, there were only 22 air traffic accidents in China, while in European countries, there were only 146 in Germany. 

The market share of domestic cherries is increasing with the improvement of planting techniques and excellent taste and price.

CCTV News:In May, with the temperature rising gradually, everyone’s "fruit basket" became more and more abundant, and the competition in the fruit market became more and more fierce. Next, pay attention to the series report "Consumer Market Survey and Fruit" War ".Colorful fruits, which is the delicious representative of early summer? Everyone has different answers.

However, when it comes to the fruit that was once known as "noble", you can’t help but mention cherry. Because of its high price, cherries once became the ceiling of "fruit freedom". Recently, cherries planted in various places have been listed one after another, so what is the current sales volume and price situation? Come and see our reporter’s investigation in Beijing.

At four o’clock in the morning, Beijing Xinfadi Farmers’ Market has been very busy. In the cherry sales area, buyers who come to purchase goods are in an endless stream, and cherry sellers are busy. A batch of cherries that Li Xiaojiao just entered at 10 o’clock the night before was about 3,000 kilograms, and it was almost sold out at dawn.

Zhang Lei is a buyer of a fruit supermarket in Fengtai District, Beijing. Recently, he entered the cherry peak season, and the sales volume of the supermarket gradually increased. Today, he plans to purchase more different varieties of cherries. However, because of the late arrival, there are fewer products to choose from.

A number of merchants told reporters that at present, the newly-developed market mainly sells cherries planted in the open air in Shandong and cherries planted in the cold shed in Dalian, and the sales situation has been very optimistic since listing.

       The reporter learned that compared with when it was first listed in March, the price of cherries at this time has dropped a lot. Take Meizao cherry, which is more popular in the market, as an example, the latest price per catty is about 30 yuan lower than that in March. In the following June and July, after a large number of cherries planted in the open air in Dalian and other places were listed, the sales price of cherries would drop.

Domestic cherries with delicious taste and excellent price "meet" imported cherries

In fact, a few years ago, domestic cherries were once neglected, and many consumers preferred imported cherries. In recent years, the market share of domestic cherries has been increasing. What makes domestic cherries catch up?

In this fruit store in Dalian, there are different kinds of domestic cherries on the shelves. The person in charge told the reporter that in the past few years, the sales situation of cherries was hot, which was more favored by consumers. This year, the sales of cherries in supermarkets increased significantly.

According to the reporter’s understanding, in recent years, the planting level of domestic cherries has been continuously improved, and the quality and flavor of fruits have been gradually improved. Moreover, the characteristics that the origin of domestic cherries is close to the consumer market also meet the requirements of consumers for freshness.

Liu Changhao, manager of a fruit dessert sales store in Dalian, Liaoning Province:Domestic cherries have the advantage of localization and are closer to consumers’ tables. It can be reached in a few hours at the earliest, and the farthest is like Guangdong in the south, which can be reached in two days by air transport. Cherries are mainly imported from abroad, so the transportation time will be longer.

In addition to the fresher taste, the transportation cost of domestic cherries is much lower than that of imported cherries, which also brings a certain price advantage to domestic cherries. Compared with the average selling price of cherries in winter this year, the average selling price of cherries in summer is basically about 20 yuan less than that of cherries in winter.

According to industry insiders, with the improvement of the quality and output of domestic cherries and the decline in prices, the market share of domestic cherries is constantly improving.

       Pan Fengrong, researcher of Dalian Academy of Agricultural Sciences, Liaoning Province:Especially in Dalian and Yantai, which are key producing areas, local people can’t eat so much, so they have to be shipped to the whole country. Basically, we are consuming so many cherries.

Farmers who choose good trees and produce good fruits have planted "big cherry" by experimental grafting.

Better flavor, higher quality and more advantageous price make domestic cherries the "king" of the fruit market, and all these are inseparable from the improvement of cherry planting technology. Next, we will follow the reporter to Dalian, Liaoning Province to uncover the mystery behind the domestic "big cherry".

CCTV reporter Ding Dong:I am now in a cherry planting greenhouse. The cherries in the greenhouse are basically ripe. You can see that this fruit is very bright and full. Such a cherry tree can bear about 40 kilograms of cherry fruit. Now we come to the open-air plantation, and the cherries planted in the open air are not mature yet. The staff told me that it will be another month before these cherries can be harvested.

Cong Dayu, a cherry farmer in Qidingshan Village, Dalian, contracted two planting greenhouses and a part of open-air plantations, with a total planting area of about 50 mu. After 8 years in business, Cong Dayu has carried out grafting experiments on cherry fruit trees many times.

Cong Dayu, a cherry grower in Qidingshan Village, Dalian City, Liaoning Province:The largest single fruit produced at the earliest time should be about 15 grams, and now we have risen to a higher level, and the maximum weight of a single fruit may reach 20 grams. Now the income should increase by more than 20% than before.

The growth of cherry trees is greatly influenced by fertilizers. This enterprise in Dalian, Liaoning Province owns 70 mu of cherry plantation. Combining the dairy industry chain and fruit planting industry owned by their own enterprises, they developed bio-organic fertilizer using milk, pomace, cow dung and soybean meal to cultivate cherry trees.

Jiang Wei, chief agronomist of fruit brand under Xinle Group in Dalian, Liaoning Province:Its nutrition is very comprehensive, including protein, some amino acids, some trace elements, and even calcium growing in trees.

Under the ecological cycle, the use of biological fertilizer not only reduces environmental pollution, but also improves the flavor and taste of cherry.

Fighting for a good start, the Municipal Bureau of Economic and Information Technology held the deployment meeting of the key work of the information software industry in 2024.

  In order to implement the spirit of the 2024 Capital Economic and Social High-quality Development Promotion Conference and the 2024 Beijing Economic and Information System Work Conference, implement the decision-making arrangements of the municipal party committee and municipal government on the "good start" work, and do a good job in the steady growth and development of the information software industry and the "good start" work in the first quarter, on the afternoon of February 23, the Municipal Bureau of Economic and Information Technology organized the deployment meeting of the key work of the information software industry in 2024 and the "good start" dispatch meeting in the first quarter to strengthen Leaders and responsible comrades of the competent departments of information software industry in 16 districts and economic and technological development zones in the city, as well as industry associations and alliances in the field of information software industry in the city attended the meeting.

  At the meeting, the Information and Software Service Department of the Municipal Bureau of Economic and Information Technology publicized the spirit of the 2024 Beijing Economic and Information System Work Conference, summarized the work situation of the information software industry in 2023, introduced the working ideas and key tasks in 2024, and re-emphasized the economic operation and fixed assets investment index tasks of the information software industry in the whole year and the first quarter of 2024.

  Haidian District, Chaoyang District and Economic and Technological Development Zone made key speeches on the economic operation and fixed assets investment scheduling in their respective regions; Dongcheng District, Xicheng District, Shijingshan District and other relevant districts introduced their respective work; The urban area has conducted in-depth discussions on how to carry out the "good start" work in the first quarter, and coordinated and solved the existing difficulties and problems.

  The meeting called for continuing to consolidate and improve the communication and coordination mechanism at the two levels in urban areas, and doing a good job in operation monitoring, project scheduling, enterprise services, policy promulgation and publicity, so as to jointly promote the high-quality development of the information software industry in the capital.

  All districts should further strengthen the organization and leadership, do a solid job of "getting off to a good start" in the first quarter of the information software industry, ensure a good start, and lay a solid foundation for achieving the annual goals and tasks.

Glutinous rice dumplings (tasty restaurant)

Huang Kailin
Recently, my wife and I received a gift-a friend drove a box of big dumplings, saying that it was wrapped by my father-in-law’s family. Let us feel the taste of the year in the suburbs of Shanghai.
Catch the box with both hands. It’s heavy and weighty. When I lifted the lid of the box, I saw the big dumplings lying there like snowballs, which attracted people’s attention. This is the biggest dumpling I have ever seen. Let’s boil water quickly. Boiled in the pot, the dumplings floated one after another, and cold water was ordered three times. The dumplings floated and swayed, and the pagoda tip slowly collapsed, shrunk and disappeared, and finally returned to a big round ball.
The big dumplings are out of the pot. We clamped it around the waist with chopsticks and bit open the dumplings, and a fragrance spread. At the moment, the glutinous rice balls are open and the corners of the mouth are still a little upturned. Seeing it trying to slip away from chopsticks, we quickly caught it with a bowl. At this time, the big dumplings are like a snowman melting, and the body can’t stand.
Oil flowers are overflowing, green is about to drip, and a thick fragrance comes to my face. The taste is very layered; Look at its color, green and white mixed. I can’t bear to eat, but I can’t help it. When I eat it, my mouth is full of saliva, and my breath echoes with all loves.
The shepherd’s purse stuffing mixed with oil is oily and green, risking fog, which is particularly attractive. I know, this is a shepherd’s purse that has just been pulled from the vegetable garden, and the original taste of the plant has not been lost at all. Then, hand-package it out an hour ago. It is a special presentation of the taste of the year, which is original and has a sense of ceremony when eaten.
Delicious, soft and glutinous, and thick and tender, this is the fattest, biggest and softest dumpling I have ever eaten. I rolled on my tongue one by one, tapped my teeth and cheeks, and slipped down my throat when I couldn’t wait to chew. Unconsciously, six glutinous rice balls fell into the belly and asked if there was any in the pot. My wife brought half a bowl of soup and drank it all at once. This combination is a perfect match.
In the past, all the rice wine dumplings I ate in my hometown were sweet. I remember that when my mother was alive, she wrapped dumplings, mashed walnuts, peanuts and sesame seeds, and added some dried tangerine peel and sugar to make stuffing. The skin was thin and the stuffing was full, all full and the size of table tennis. It tastes fluffy like a cake, smooth and elastic, giving people a feeling of rustling. But if you eat too much, you will get tired of people. You have to drink soup while eating, so that you won’t feel hungry for a long time. The dumplings made by my family are big enough in the local area, but they are still not as big as the ones we eat now.
This glutinous rice dumpling is a traditional food in Shanghai. Not only is it lovely in appearance, soft and smooth in taste, salty but not greasy, but it is rare and refreshing between the lips and teeth, and it means beauty, which means fullness, good weather and full of blessings for the New Year. In the past, glutinous rice balls were mostly made by traditional stone grinding technology, and the soaked glutinous rice was "fed" into the grinding hole with an iron ladle, because it was afraid of choking, and some water was "fed" from time to time. The stone mill needs two people to work together to promote it, and there is a great noise. Snow-white rice slurry flows out from the grinding seam, piece by piece, and a lock. Although it is shapeless, it is endless.
After eating big dumplings, I went downstairs and met a neighbor in the community. My neighbor is from Ningbo, and Ningbo Tangyuan is famous, so I asked him about the practice of glutinous rice dumplings. He said that when he was a child, he made it with his mother. He thought it was very simple, but he couldn’t wrap it well. The dumplings he made were either crooked or crooked. You have to be skillful in everything, and so does making dumplings. For example, how to grasp the degree of dryness and wetness of water mill powder, how to make "Helong" fit perfectly, how to wrap it round and smooth, and how to naturally pinch out that "pigtail" are all skills.
When wrapping glutinous rice balls, the wet glutinous rice flour is first made into pills, then kneaded into small pockets, filled with stuffing, and then a "pigtail" is pulled out and tied with a knot. The top can not only be pointed, but also make a lovely "pigtail", which makes people full of eyes. This kind of big glutinous rice balls can’t be wrapped by anyone. It needs to be handed down and skilled. If it’s not good, it will fall apart and stagger.
While chatting, a local nearby heard it and leaned in to catch the conversation. In the past, glutinous rice was scarce, and only when it was a major happy event or Chinese New Year did it become a big glutinous rice ball. If it was made at ordinary times, it must be a distinguished guest at home. The stuffing depends on the season, including meat stuffing, bean paste stuffing, shepherd’s purse stuffing, shredded radish stuffing and so on. There are many practices and many names. Steamed on a steamer, it is dumplings; Boiled in boiling water, it is dumplings; Put it in a pot and fry it in oil, which is an oil chopping block; Crushing the dumplings and frying them next to the pot is a cake collapse.
The same ingredients, different taste, is really magical and changeable.
Big glutinous rice balls are not something to be taken for granted. In Shanghai, they are very special foods around the Spring Festival. Holding a bowl of steaming glutinous rice balls, suddenly there was a festive atmosphere. The bowl is warm and the heart is warm. Eat a big glutinous rice ball, savor the longing and yearning for a happy reunion and a beautiful life in a piece of color and fragrance.
People’s Daily (February 16, 2024, 08 edition)
Reporting/feedback

The children’s version of "The Legend of the White Snake" is a powerful screen user: the restoration of the classic god

Little white snake

Xiaoxuxian

  "lady white snake at the foot of Qingcheng Mountain, the body was cultivated in the cave for thousands of years … …” Recently, a video of "The Legend of the White Snake" performed by a child has been wildly screened in a circle of friends. While evoking memories, netizens also praised the magical acting skills of this group of eight or nine-year-old children. The Chengdu Business Daily reporter learned that this video is from the children’s reality show "Little Play Bone" of Hunan TV channel, and the actors of the program are all a group of seven or eight-year-old children. Before that, this column remakes Jiao Yulu, Sanjie Liu, Pot Mending, Honghu Red Guard, etc., but they are not as good as the screen response of Legend of the White Snake.

  Yesterday, a reporter from Chengdu Business Daily interviewed Lu Jianmei, the director of The Legend of the White Snake, and Li Ping Pan, the producer, to explain this 80-minute children’s version of The Legend of the White Snake in detail.

  I’ll take the white lady played by Meng Wa!

  "Wait once in a thousand years, wait once … …” Twenty-four years ago, The Legend of the New White Snake, which was "born" in Qingcheng Mountain, Chengdu, started broadcasting and became a classic. Since its broadcast, it has always been a key play of David and terrestrial channels on holidays, and it has a long history.

  Recently, the clip of "Legend of the White Snake" filmed by a group of "kids" has exploded in the circle of friends. On the douban, which has always been harsh, netizens also gave a high score of 9.2 points, even exceeding the score of 9.0 points in the old version of "New White". Many netizens spontaneously Amway, praised this group of children with high face value and good acting skills, and sang Huangmei Opera, and netizens did not hesitate to praise them, saying that "the screen is full of ‘ Small fresh meat ’ In the acting skills of the zombie face and the dead fish eye, I suddenly found a naive but mature clean stream flowing, as if it suddenly flowed into my heart. " "To restore the classic gods, the beautiful lady white snake sees the shadow of Angie Chiu, which is very in place … …” .

  High temperature shooting children are not afraid.

  In fact, this widely acclaimed Legend of the White Snake is not a real TV series. Chengdu Business Daily reporter learned that this is a work produced by the TV drama channel column "Little Play Bone" of Hunan TV Station, which premiered in December 2015, adopting the program mode of "acting classics and learning classics" by children, and all actors are 6-mdash; Twelve-year-old children have already broadcast works such as Third Sister Liu, White-haired Girl and Pot Mending. The whole film "Legend of the White Snake" is only over 80 minutes. It was broadcast on October 2 this year, capturing the essence of the original drama "New White" in 50 episodes, such as the past kindness of White Snake and Xu Xian, and the duet in the same boat.

  The filming of "The Legend of the White Snake" was in the hottest August this year. Director Lu Jianmei recalled that the film crew was filming in Ningbo. "At that time, I was worried that I was a stranger here, but after we sent out the news of actor selection, at least more than 1,000 parents took their children to sign up."

  Children play themselves and spread traditional culture.

  In The Legend of the White Snake, lady white snake was played by 10-year-old Tao Yixi, who was praised by netizens for her acting skills and image not losing to Angie Chiu. Interestingly, Lucy, starring Xu Xian, was a girl, who was the same as Cecilia Yip in the old version of New White.

  Director Lu Jianmei recalled that although Tao Yixi was only 10 years old, he had a lot of acting experience and studied dance for five years. Lu Jianmei revealed that it took a lot of trouble to choose the actor of Xu Xian. At that time, Lucy and another child were finalized, and the director group also had a struggle. Lucy’s appearance and voice were good, but a girl, but Lucy, was very smart. She asked the director group, isn’t Cecilia Yip in the old version of "New White" a cross-dressing, and this finally won the role of Xu Xian.

  What makes Lu Jianmei proudest is that there are many operas in The Legend of the White Snake, all of which are done by children independently, and they learn to sing by themselves with the teacher in an orderly manner. Several leading actors are also responsible for their own lines, and they have not found a voice actor to complete them.

  Li Ping Pan, the producer of Little Play Bone, was the first director of Hunan Satellite TV’s program center, and the godfather of "Where’s Dad?" was called "geek" in Hunan Radio and Television. He told Chengdu Business Daily that the form of this program is a remake to pay tribute to classic film and television works, hoping to let children accept the baptism of traditional culture, influence children with children, and let young people like excellent traditional culture from an early age.

  In fact, the cost of a "Legend of the White Snake" is only a few million. "We are also trying to get the best results with the least money." Li Ping Pan said.

Will the latest Mao prize novel become a popular serious literature in film and television and become an IP "toon"

  Xu Zechen’s "Going North"

  Chen Yan’s protagonist

  Liang Xiaosheng’s In the World

  Since the 10th Mao Dun Prize for Literature was announced, the discussion around the five winning works has never stopped. People are more concerned about whether these works can be put on the screen and let a wider audience read the stories. In recent years, with the upsurge of big IP and traffic drama fading away, the market of realistic film and television dramas is picking up. Will serious literature represented by Mao Prize works become the new IP "toon" in the film and television industry?

  Mao Dun’s literature prize-winning works were once rich mines of film and television dramas. The winning works of the 3rd Mao Dun Literature Prize and Ling Li’s Young Emperor were adapted into TV series by Liu Heng, and the 3rd and 4th Mao Awards, Ordinary World and White Deer Plain, were adapted into TV series for broadcast, all of which gained both ratings and word of mouth. Mai Jia’s "plot against" was made into a TV series even before he won the Mao Award. The reporter learned through interviews that at least three of the five novels that won the Mao Dun Literature Award have signed out the film and television copyright and entered the process of film and television adaptation.

  Yao Xiaofeng and Xu Zechen have the same view on adaptation.

  The novel "Going North" published by Beijing October Literature and Art Publishing House and written by Xu Zechen, a powerful post-1970s writer, has won the Mao Dun Literature Award and the "Five One Projects" Award in succession. "Going North" tells a century-old story between several families on the Beijing-Hangzhou Grand Canal with two clues of history and present. It is not only a big book about "a river", but also a spiritual history about "a nation". As early as 2018, shortly after the publication of "Going North", this book was taken by the Enlightenment Film Industry and the copyright was successfully signed. Zhang Shuwei, the producer of the drama "Going North", told reporters, "This is not a particularly commercial act, but because the director and the original author are highly unified in spirit, which is the biggest feature of this project."

  The director of the drama "Going North" is Yao Xiaofeng, who has directed plays such as Little Husband, Tiger Mom and Cat Dad, and Taking Dad to Study Abroad. Zhang Shuwei said that after reading the original novel, Yao Dao liked it very much, and because he and Xu Zechen were both from Jiangsu, they felt very sympathetic, so they made an appointment with Xu Zechen soon. "The director’s vision of this play coincides with xu teacher’s. The director thinks that what attracts him most is the temperament and grand framework of the novel. They have many consistent ideas on the film adaptation of the novel." Zhang Shuwei said, therefore, the whole process of copyright granting is very smooth.

  At present, the drama version of "Going North" is in the process of creating the first draft of the script outline. Zhang Shuwei admits that the original novel has a large framework and a long time span, and it is no small challenge to adapt the TV series. In October, she plans to work with the director and screenwriter, and try to invite Xu Zechen to go all the way north along the Grand Canal to visit the places mentioned in the book and sort out her creative ideas. The film version of "Going North" is also in the early stage of preparation.

  Chen Yan’s two novels become sought-after IP

  Just like Going North, the film and television licenses for The Leading Role by Chen Yan and The World by Liang Xiaosheng were completed a year ago. At present, Chen Yan, who is the party secretary and vice chairman of the Chinese Dramatists Association, is a playwright himself. The TV series of the same name adapted from his modern Shaanxi opera Xijing Story was broadcast at the end of last year, and the response was good. Nowadays, Chen Yan’s two novels, Putting on a Stage and The Leading Role, which are based on the Shaanxi Opera Troupe, have entered the film and television process. The TV series "Dressing Taiwan" is directed by Li Shaofei, written by Ma Xiaoyong and starring Zhang Jiayi and NiNi. It is a TV series with a strong brand of "Shaanxi School". In an interview with reporters, Chen Yan said that "Loading Taiwan" has been finished and entered the post-production. The copyright of the film and TV series of "The protagonist" was signed a year ago and is currently in the stage of script creation. "Novel conversion film and television, is the film and television artists. I certainly hope that the adaptation can respect the original work. " Chen Yan said.

  Liang Xiaosheng’s million-word masterpiece "In the World" is known as "fifty years’ life history of China people". As early as the end of last year, Liang Xiaosheng signed the full copyright contract of In the World to a company named Uncultured. According to the company’s official website, the TV series "In the World" will join hands with Tencent Pictures and be directed by in the name of people director Li Lu. Liang Xiaosheng had previously worked as a TV adaptation of his own works "Annual Rings" and "Educated Youth", but he also said in a public lecture that he no longer intervened in the film and television adaptation of "The World", but only participated in the adaptation seminar.

  Among the five works that won the Mao Dun Literature Prize this year, the film adaptation of Li Er’s Ying Wu Xiong and Xu Huaizhong’s Leading the Wind is still unclear. The reporter asked Song Qiang, director of the planning department of People’s Literature Publishing House, the publisher of the two books. He said that after winning the prize, someone had come to negotiate the film and television copyright, but it was not clear whether to sell the copyright. As for "Brother Ying Wu", he thinks that this work is relatively large and may not be suitable for adaptation into a TV series.

  The adaptation of serious literature to film and television should not be high and low.

  Professor Li Shengli, director of the Department of Radio, Television and Literature of China Communication University, believes that taking the adaptation of works such as Massage, White Deer Plain and Ordinary World as an example, we can find that the overall acceptance effect of these Mao Prize works after IP adaptation is both well-received and applauded, but on the whole, Mao Prize works and TV dramas are art categories with similarities and differences, and their main acceptance groups have similarities and differences. "For a long time, there will be a huge gap between the main recipients of TV dramas and the recipients of serious literature. Of course, having excellent serious literary works as the foundation will make a good start for the vigorous development of realistic TV series in China in the future. Without this foundation, it is only possible to create truly excellent TV dramas by an excellent adaptation and creation team. "

  Li Shengli said that there is no clear boundary between serious literature and non-serious literature. From the specific works, some serious literary works also have the potential of popular culture, and these works are the easiest to be adapted into excellent TV dramas; Other serious literary works can be adapted by borrowing some points that are suitable for market acceptance, so that it is possible to make a film and television drama that is both good and popular, otherwise, it may become a spring snow with high and low music.

  Our reporter grew up.