[Aika Auto Overseas New Car Original]

　　On October 12th, Kia held the annual Kia EV Day, and launched three new small and medium-sized electric vehicles. Among them, the interior of Kia EV5 was officially exposed. This car had previously announced the pre-sale price of 159,800-229,800 yuan at the 2023 Chengdu Auto Show, and will be officially listed at the 2023 Guangzhou Auto Show.

　　Kia EV5

　　EV5 is the third pure electric vehicle of KIA KIA EV series after EV6 and EV9, and it will also be the first EV series produced in China. Kia EV5 adopts the brand’s unique "Opposites United" design concept, adopts a brand-new digital front face with a roaring tiger and a hidden star map lamp.

　　The side lines of KIA EV5 car body are more tough, with thick black decorative panels at the wheel eyebrows and side skirts, suspended roof, blackened rearview mirror and luggage rack, which further enhances the overall fashion sense. In terms of body size, the length, width and height of the new car are 4,615 * 1,875 * 1,715mm, and the wheelbase is 2750mm, with a five-seat layout.

　　The interior shape of EV5 is similar to that of EV9, and the overall layout is simple and bright. The center console adopts double 12.3-inch screens, while retaining certain physical buttons. EV5 is equipped with Kia’s latest generation ccNC in-vehicle infotainment system, and supports OTA upgrade of the whole vehicle. In addition, a lot of environmentally friendly materials are used in the car of KIA EV5, and most of the environmentally friendly materials will be used in the subsequent KIA EV series models, which will be made into seat covering materials, interior decoration parts, covering parts, carpets and so on.

　　The EV5 is equipped with the second-generation highway driver assistance system (HDA2), which can help drivers realize the functions of keeping the distance between vehicles, driving in the middle of the lane, changing lanes and adjusting the lateral position. In addition, the new car is equipped with the second generation Remote Intelligent Parking Assist (RSPA 2) system, which can automatically drive the vehicle into the designated parking space by controlling the throttle, brake and gear shift.

　　In the China market, EV5 will offer three versions: standard endurance version, long endurance version and long endurance four-wheel drive version. The standard cruising model is equipped with a 64kWh battery pack and a 160kW motor, and its CLTC standard cruising range is 530km. The long-endurance vehicle is equipped with 88kWh battery and the same 160kW motor, and the target cruising range is 700km. The long-life four-wheel drive version will be equipped with an 88kWh battery pack, with a comprehensive output of 230kW, a front-wheel motor of 160kW and a rear-wheel motor of 70kW.

　　Kia EV3 concept car

　　The EV3 concept car represents Kia’s vision for the development of a compact pure electric SUV. This car provides users with the technology, practical functions and design of Kia’s flagship SUV EV9 with a compact and convenient structure. Although it is a concept car, the overall shape is very mature.

　　From the appearance, the EV3 concept car follows the design style of Kia pure electric vehicle. The whole car is composed of a large number of straight lines, and the iconic "Tiger Roar" front face is not absent. On the side of the car body, the long roof line inclines downward, forming the unique outline of the cockpit. The solid structure of the square wheel arch adopts unconventional design and is cut at an asymmetric angle, which is impressive.

　　The car uses a lot of fabric texture materials, which seems to be expected to focus on home style. The car is not equipped with multi-function buttons, and the dual-spoke steering wheel is equipped with a large-size screen and a floating seat, which is more futuristic. In addition, EV3 is claimed to be the first model equipped with generative AI in Kia, and functions such as schedule management, route optimization, travel planning, entertainment and even emergency rescue can be completed by voice assistant with built-in generative AI.

　　Kia EV4 concept car

　　Compared with EV3 and EV4, the shape of EV4 is more sci-fi. Kia positioned this car as a pure electric coupe, and adopted a more concise and fierce design. A large number of broken lines are used in the front face, and the vertically arranged LED headlamps on both sides are matched with the raised ribs on the engine room cover to create a downward dive posture. In addition, the car also has a two-color wheel eyebrow, a lower enclosure design and a suspended roof.

　　As for the interior, EV4 has also studied the family design style, such as hidden air outlet, double spoke steering wheel and double screen. The car has a five-seat layout, and the back seat is a minimalist home style. The overall interior design and appearance form a sharp contrast. In addition, the EV4 also has an SUV-level ground clearance, which the official said can maximize the use of space.

　　Editor’s summary: Although Kia pure electric vehicles are not highly exposed in the domestic market, they have a very bright performance overseas. On this "Kia EV Day", in addition to the three cars released, the official also revealed that there will be plans for EV2 models in the future. Kia has also set a plan to achieve an annual sales volume of 1 million electric vehicles in 2026 and 1.6 million by 2030, which is enough to show Kia’s determination to make efforts in the era of pure electric vehicles.

Wonderful content review:

Kia EV6 is officially listed at a price of 282,800-419,800 yuan.

15.98-22.98 million Yuan Kia EV5 officially opened for pre-sale.

Cool machine armor wind Kia brand-new EV5 appeared in Chengdu Exhibition Hall.

　　Recently, flocks of seagulls once again appeared in Daming Lake in Jinan, Shandong Province, and the scenic cruise ship deliberately opened up a new route to get in close contact with this group of elves.

　　On the Daming Lake in Jinan, seagulls sometimes spread their wings and glide, sometimes dive for fishing, sometimes lie still on the lake, and sometimes chase and play. Groups of seagulls have attracted many citizens to stop and enjoy. It is understood that this is the fourth year that seagulls have "settled in" Daming Lake. This year, the number of seagulls is the largest, and the scenic cruise ships have deliberately opened up new routes to get in close contact with this group of elves.

　　These guests from afar are called Siberian silver gulls. Every spring, some of them will fly to Jinan on time to feel the breath of spring here. According to past experience, this group of elves will leave Jinan soon after a short stay.

After the listing of Jetway Traveler, the sales volume has been rising all the way, and the sales volume in the last full month has reached 11,672, making it the first in the sales list of square box hard-core SUV market. And this is just the performance of its pure fuel version. Next, the hybrid version of Jetway Traveler will be listed soon. It is reported that the hybrid version will be delivered in March, and its sales volume is expected to increase further after the hybrid version is listed.

In the latest batch of new car declaration catalogue of the Ministry of Industry and Information Technology, the hybrid version of Jetway Traveler has been officially declared. From the declaration information, its overall appearance is basically the same as that of the ordinary fuel version, and a variety of appearance kits will be provided to choose from. Let’s take a closer look.

Judging from the current sales performance of the fuel version, this set of square and tough design is still very popular. The overall shape of the front face is tough and rough, while the LED headlights and the luminous letter logo have a good sense of exquisiteness. The side of the car body is also a square and tough outline. The upper parts of the front and rear fenders are decorated with prominent ribs, and there are large black wheel eyebrows in the outline, which makes the car body look very solid and heavy.

The tail shape of Jietu travelers is highly recognizable. Side-opening tailgate and back-mounted spare tire are the standard design of hard-core SUV. The upper part of D-pillar is decorated with horizontal strip grooves, and the taillight area is large. The design of transparent lampshade and blackened lamp bowl is used, and the internal light source structure is very unique. The difference between the whole appearance and the normal version is mainly the "C-DM" logo added on the right side of the spare tire, which shows the identity of its hybrid version.

Judging from the application information, the new car will have a variety of styles of wheels to choose from, and in addition to the conventional style, there will be two kinds of frame luggage racks to choose from. The hybrid version of Jetway Traveler is also qualified for towing. The maximum towing mass will be 0.75 tons and 1.6 tons, and there will be two kinds of towing hooks to choose from.

Judging from the real car that was unveiled at the Guangzhou Auto Show before, the overall shape of the interior of the hybrid version of Jetway Traveler will be basically the same as that of the ordinary version, and there will be an exclusive version available in the interior color matching.

In the power part, the hybrid version is equipped with a plug-in hybrid system consisting of a 1.5T engine and a drive motor, in which the maximum power of the 1.5T engine is 115kW, the declared fuel consumption per 100km is 1.41L, and the pure electric cruising range under WLTC condition is 162km.

Summary:At present, hard-core SUV models are becoming more and more popular, and more car owners who choose hard-core SUV will take into account the needs of daily transportation and outdoor travel on holidays. In fact, the proportion of car owners who really have hard requirements for off-road is only a small part. Therefore, models like Jetway travelers are hard-core enough in appearance, but the load-bearing body structure can take into account the comfort and stability of daily driving, and at the same time, they have good passability and certain off-road ability, and they are more suitable for most ordinary consumers.

　　　　　China Court Network News　　It is said that the film "Daughter Country on a Journey to the West" used his own music works "Yungong Xunyin" and "Daughter Love" in the soundtrack without permission. Mr. Xu sued Beijing Maitian Yinghua Culture Media Co., Ltd. and Shenzhen Tencent Computer System Co., Ltd. on the grounds of infringement of the right of authorship and the right of online dissemination of work information, requesting an order to stop the infringement, delete the infringing film "Daughter Country on a Journey to the West", apologize and compensate the economy. A few days ago, the Haidian District People’s Court of Beijing accepted the case.

　　The plaintiff, Mr. Xu, claimed that he was the composer of The Journey to the West’s 86th TV series "Yungong Xunyin" and "Daughter’s Love". The Journey to the West’s broadcast for 30 years has had a wide influence at home and abroad. Yungong Xunyin and Daughter’s Love have also been widely sung, and have become The Journey to the West’s iconic music works. The films Sun Wukong’s Seven Fighting Nine-tailed Foxes and The Daughter of a Journey to the West are produced by Wheat Field Pictures Company and Tencent. Starting from August and October of 2015, the second company used Yungong Xunyin (prelude to Journey to the West) and Daughter’s Love in the promo of Monkey King and the soundtrack of Daughter’s Country on a Journey to the West without authorization, and charged on demand through Tencent Video and other networks, with a click-through rate of nearly 300 million.

　　The plaintiff, Mr. Xu, believes that Sun Wukong’s Seven Strings of Nine-tailed Foxes has been offline, and The Daughter of a Journey to the West is still online. The use of Mr. Xu’s works by Wheat Field Painting Company and Tencent in the films involved without Mr. Xu’s permission and without Mr. Xu’s signature has infringed Mr. Xu’s copyright according to law, including the right of signature and the right of information network dissemination.

　　At present, the case is under further investigation.

The intelligent driver assistance system of Deep Blue SL03 is very easy to use.

It comes standard with an intelligent assisted driving system reaching L2 level, with as many as 15 sensing components, which can realize 360-degree omni-directional monitoring.

It has many functions, such as integrated adaptive IACC, TSR speed limit recognition, BSD blind spot monitoring, LCA lane change assistance and so on, which can reduce the burden on drivers and improve active safety.

In actual use, the operation is not complicated, and it can be activated by dialing the gear twice in a row, and the distance and speed of following the car can be adjusted by the left button of the steering wheel.

It can automatically correct the direction when driving, and can also slow down or stop when the current car slows down or stops, which is useful in high-speed and urban traffic jams.

The active safety system will play a role in an emergency, and it will also give a warning when changing lanes, reversing cars and opening doors.

In the future, it will also support the subscription and installation of more advanced NID3.0 pilot intelligent driving assistance system and APA7.0 remote parking service system, and add more sensing components to the hardware, which has higher recognition accuracy and perception ability.

NID3.0 can realize full-speed adaptive endurance, lane keeping, intelligent lane changing assistance and other functions, while APA7.0 can realize remote parking, remote car moving, memory parking and so on.

In the World Intelligent Driving Challenge, Deep Blue SL03 won the title of "Intelligent Driving Mass Production Competition", which is enough to prove its outstanding mass-production intelligent driving technical strength.

For example, in the intelligent driving assistance of high-speed navigation, the success rate of shunting and merging on the ramp reaches 98%, and 97% of congestion can be avoided under the cruising condition in urban areas, with the minimum following and stopping distance of 2 meters.

But also can identify the danger in weak light or dark environment, and effectively prevent the blind area of the transverse ghost probe at the intersection or in front.

Its perceptual recognition technology based on AI visual recognition and multi-model parallel probability fusion enhances the accuracy of target ranging under high dynamics, and the decision-making model based on multi-target interactive prediction greatly increases the traffic efficiency.

At the same time, the cloud-tube-vehicle trinity high safety guarantee system of Deep Blue Automobile effectively guarantees the safety of the intelligent assisted driving system.

In terms of parking, there are 13 kinds of parking assistance methods, and the parking completion rate is over 97%. In details, it is very powerful to automatically get away from obstacles to facilitate getting on and off, to recognize the state of the ground lock in the parking space, and to refer to the posture of adjacent vehicles when the parking space line is unclear.

Generally speaking, the intelligent driver assistance system of Deep Blue SL03 performs well, but the driver can’t completely rely on the intelligent system. After all, the safety mainly depends on his own control.

Special feature of 1905 film network The 73rd Berlin International Film Festival officially came to an end, and the French documentary film "Perseverance" won the Golden Bear Award, which recorded the stories of patients and artists in a day care center for adults with mental disorders.

The French director won the best director, while the 8-year-old actress Sophia otero won the best leading role award, becoming the youngest "queen" in the history of Berlin International Film Festival.

The director’s "Light of the White Tower" and the director’s two China films, which were also short-listed in the main competition unit of Berlin International Film Festival, won a good reputation overseas, but ultimately regretted not being able to "catch the bear".

Among them, after six years, Liu Jian was once again shortlisted for the animated film "Art College". This film invited actors including,, and Papi sauce to voice it, and at the same time, there were directors such as,, and so on who jointly voiced it, which brought great attention to the film.

After the world premiere of the film in Berlin, director Liu Jian accepted an exclusive interview with 1905 Film Network to interpret the creative story behind the film.

Better production team and higher creative requirements.

From the quality of Art Academy, it is not difficult to see that Liu Jian’s creative conditions have obviously improved since "Great World" was shortlisted for the "Gold-plated" Berlin Film Festival.

The volume of the film has increased. The length of 118 minutes and more complicated screen characters mean higher production budget. The dubbing cass of this film gathers celebrities from various cultural fields, such as Zhou Dongyu, Jia Zhangke, Bi Gan and so on, which shows the attraction of "Berlin director".

The film’s split mirror and color matching are all in by going up one flight of stairs, which is far from being comparable to "Big World", where there are frame jumps in the film and the background music is hastily shown in the competition before it is finished.

Liu Jian also felt that the last trip to Berlin really improved his investment and help from inside and outside the industry. The creation of "Great World" depends on his own hard work for many years before he managed to have a movie. However, in the period of Art Academy, he had his own animation team, which attracted many high flyers who graduated from animation major, with dozens of personnel.

So at the beginning of the project, he felt that "Art Academy" could be completed within three years. There are also frequent messages in the industry, and director Liu Jian’s new work has to participate in the A-class film festival, but it keeps everyone waiting for nothing every year.

In the interview, Liu Jian said with regret that better creative conditions have also raised his requirements for creation. The work originally planned for three years still took six years. He is very grateful to the Berlin Film Festival for its patience. At the same time, the larger team and more complicated project plan also bring more difficulties to the production of the film.

"In fact, the team has team difficulties. I draw" Big World "by myself. One person can control very good styles, including scenes and character relationships, which can be controlled by one person. However, the team needs to be connected. First of all, the style must be unified. Everyone’s animation feels different and different. With one more line, the feeling of this line is different. " Liu Jian lavishly spent half a year, dedicated to the team members and his own painting style.

In the play, he and his screenwriter partner Lin Shan Ye asked for perfection.A total of 16 drafts have been revised before and after the script of Art College, and every dialogue of each character has been polished constantly. Liu Jian demanded that "there is no nonsense" and every paragraph should be "interesting" and should be echoed before and after.

He said that the more linear narrative of "Art Academy" has disadvantages compared with "The Great World", so he hopes that the script can achieve the ultimate in a limited space. Instead of relying on dramatic design such as inversion, we can attract the audience by relying solely on dialogue, make the characters plump and textured, and reproduce a "temperature" 1990s. "So we kept changing and changing until the day before dubbing."

Recreate the youth age and talk to contemporary youth.

It is not difficult to imagine that Liu Jian, who was born as a painter, told a story that happened to a young student of the Art Institute in the 1990s, and it must be quite autobiographical.

In the interview, director Liu Jian did not deny this. Zhang Xiaojun, Rabbit and Skinny Horse, which are lively and have strong personalities, are all based on the real people in his life. A lot of space in the film describes the students’ feelings about art and creation in campus life.

Liu Jian said with a smile that the young people of our time were like this. Opening their mouths and closing their mouths were the names of all kinds of great artists, and they brainstormed with different artistic theories every day. However, he also stressed that it is really necessary to alert himself when creating. After all, Art Academy is not an autobiography, and he even asked himself to break away from the pattern of autobiographical films.

On the one hand, he thinks that there are many problems in autobiographical films, and it is easy for creators to make some narcissistic mistakes and put many things that are very important to themselves but have no feelings for the audience on the screen without restraint. He believes that all the details he emphasized and the repeated plots in Art Academy are required and necessary by the script, and they have a strong real texture.

Even so, it is still not an easy task for contemporary audiences to walk into the cinema and watch a group of young people paint for two hours in the form of debate, find the balance between money and art, and explore the necessity of art for life — — Even in Berlin, where a billboard can hit ten artists when it falls.

The audience of the film festival eagerly discussed the Academy of Art and the 1990s that people all over the world miss, but it was exactly the opposite of what Director Liu Jian hoped. In his communication with reporters, he emphasized that "Art Academy" is definitely not a nostalgic film.

He filmed his own growing experience because he contrasted contemporary college students and inspired their ideas.

Being a teacher in colleges and universities, Liu Jian usually has many opportunities to get along with young people. He has been thinking about whether the problems faced by young people now can be explained, digested and dealt with by art, just like they were then. Maybe there are other ways. Perhaps "Art Academy" describes the cultural splendor in the 1990s with great colors, which means "Renaissance", trying to bring art back to the dialogue of contemporary young people, and even return to the core position of the dialogue.

When the reporter asked if Liu Jian had communicated with the young audience, the director used the young people in his team as an example: in the creative process, intergenerational differences and cultural differences really made young co-creators have many questions. Liu Jian’s coping style is to tell his own story, bring young people back to the context of that year, and let them experience — — Just like what Art College did.

Liu Jian said with deep affection that the specific year of 1994 was chosen because it was an era when art broke out, and there were too many excellent works in movies, art and music. Shooting such a film is also a tribute to the artists of that year.

Finally, Liu Jian’s young friends expressed their approval — — Yes, when I heard the ending song "Let me scatter some wild things in this snow" by Cui Jian, who is not surging with emotion and who can resist?

starJoin the platform, no audition, hit it off.

As mentioned above, director Liu Jian presented a dreamy dubbing card to the audience in Art College.

Liu Jian said with a smile in the interview that there is really no role tailored for anyone, and everyone is looking for a voice according to the role. He didn’t start acting as a voice actor until the second half of his creation. At the beginning, he discussed with the producers. Both of them agreed with the idea of finding people from different industries to voice and show the different temperament of artists.

At first, Liu Jian listed several options for each role, and then listened to the voices of these people repeatedly in various video materials to find his favorite one. When he was sure, he went to contact the cooperation. No one can refuse director Liu Jian, who has been stamped by Berlin Film Festival. Everyone is very interested in joining Art Academy. However, Liu Jian also joked that he really didn’t dare to let anyone "audition", and they all hit it off. The voice actors of the main roles, such as Dong Zijian and Zhou Dongyu, all showed their professionalism in acting and stood ready for battle.

When the reporter asked what it was like to direct the dubbing of famous directors, Liu Jian said that directors would be nervous and stressed. "Jia Zhangke is also the first time." After all, there will be many unexpected problems in dubbing, but everyone involved will communicate very smoothly. Everyone attaches great importance to dubbing, takes time out of his busy schedule, studies the role seriously, and discusses with the director how to understand the characters and context. Liu Jian proudly revealed that almost all the guest dubbing work was completed by everyone within half a day.

He is very satisfied with the sound effect of the current Art Academy, and thinks that everyone’s voice is as good as his imagination, which is very suitable for the role. "PeopleSoft is very happy", "Zhou Dongyu’s voice is a good girl".

Although "Academy of Art" didn’t win the prize in the end, after the film was shown in Berlin, it was praised by many film critics and audiences.

Director Liu Jian shared in the interview that this film was made for young people now, people who were once young, and people who may look old but are still young at heart.

He has fulfilled this wish, someone will always be young, someone will always have an innocent age, and someone will always love art and not be sad.

Kia Motors, with its excellent driving experience, excellent quality and continuous technological innovation, stands out in the highly competitive automobile market and has won wide acclaim from consumers around the world. This paper will further elaborate the achievements made by Kia Motors in driving pleasure, practicality and technological innovation, especially its breakthrough in the field of electric vehicles, taking the long-life version as an example.

Pay equal attention to driving pleasure and practicality.

Kia Motors is committed to building a driver-friendly car, and its carefully crafted handling performance ensures that drivers can enjoy a smooth and comfortable driving experience under any road conditions. Whether traveling through busy city streets or galloping on vast highways, Kia Motors can provide accurate steering feedback and excellent suspension system response, making every trip a pleasure.

Safe driving assistance system

KIA knows the importance of driving safety, so it integrates a series of advanced driving assistance technologies, such as intelligent cruise control, automatic emergency braking system (AEB), lane keeping assistance (LKA), etc. These functions can not only effectively prevent potential traffic accidents, but also greatly improve the convenience of driving, enabling drivers to pay more attention to road conditions and enjoy worry-free driving.

Innovation leader in the field of electric vehicles

In the field of electric vehicles, Kia Motors has demonstrated its forward-looking vision and technical strength. Take the long-life KIA EV5 as an example. The car not only has an amazing endurance of 720 kilometers, but also is equipped with fast charging technology, which greatly alleviates the anxiety of electric vehicle users about battery life. This innovation not only reflects Kia’s commitment to the concept of environmental protection, but also meets the needs of modern consumers for efficient and convenient travel modes.

On the whole, Kia Motors has performed well in driving experience, safety, practicality and technological innovation, especially in the field of electric vehicles, which shows its strong strength and future vision as a global automobile manufacturer. Whether it is a consumer who pursues driving pleasure or a modern family who cares about environmental protection and efficiency, Kia Motors can provide a satisfactory choice, especially the long-life version of EV5, which is undoubtedly one of the most attractive electric vehicles on the market at present. The success of Kia Motors lies not only in its products, but also in its profound understanding of consumer demand and accurate grasp of the future trend of automobiles.

Original Rao Xiangyu titanium media

▎ Global mobile phone shipments are expected to increase by 5% in 2024.

Author | Rao Xiangyu

Edit | Zhong Yi

This article first appeared in Titanium Media APP.

After the successful mass production of Huawei’s three-fold mobile phone, Mate XT Extraordinary Master, the long-lost mobile phone market ushered in a long-lost carnival.

By introducing multi-directional bending flexible materials and brand-new hinge technology, Huawei Mate XT extraordinary master can realize a variety of folding methods from single folding to triple folding, and the maximum screen size has reached 10.2 inches, making it the world’s first mass-produced three-fold mobile phone. However, judging from the public selling price from 19999 yuan, Huawei Mate XT is obviously not aimed at the mainstream mass market, but at the more lucrative high-end market.

In fact, in addition to Huawei’s three-fold mobile phone, the smart phone market in 2024 has seen more new changes compared with the previous two years when the overall sales volume declined. From technology to brand competition pattern to industry growth rate, there are obvious differences.

In the midst of change, the inherent pattern of the global smartphone market is being broken.

Xiaomi gradually got rid of the label of "diaosi machine"

Since its birth, Xiaomi has always taken "extreme cost performance" as the main advantage of mobile phone category. In the early stage of development, through the cost-effective strategic play, the shipment of Xiaomi mobile phone did grow rapidly all the way.

From 2012 to 2014, the growth rate of Xiaomi’s mobile phone sales was 22.96%, 160% and 226% respectively. According to the data released by market research organization IDC in the third quarter of 2014, Xiaomi’s market share in China is 14.8%, surpassing Samsung’s 11% and Lenovo’s 12.8%, making it the largest smartphone manufacturer in China.

However, after this model, Xiaomi mobile phone was trapped in the brand dilemma of "diaosi machine". At the same time, it also makes it difficult for Xiaomi to enter the high-end market, and it is difficult to obtain the most profitable cake in the market.

According to public statistics, with a market share of about 17%, Apple has taken away 45% of the global mobile phone revenue and 85% of the global mobile phone profits. With a market share of about 20%, Samsung took about 17% of the global revenue (28% less than Apple), and then took about 12% of the global profit (73% less than Apple), while domestic mobile phones took about 38% of the global revenue with a market share of about 60%, and finally only took about 3% of the global profit.

So at the strategic meeting of Xiaomi Group in early 2022, Lei Jun made it clear: "High-end development is the only way for Xiaomi’s growth, and it is also a life-and-death battle for Xiaomi’s development. We must not be afraid of loss or sacrifice and move forward unswervingly."

After more than two years, Xiaomi’s share in the high-end market has begun to improve.

According to the latest data of Canalys, in the second quarter, among the top five manufacturers of global mobile phone shipments in the price range of more than $600, Xiaomi increased by 71% year-on-year with its continuous demand for 14 series, and its shipments ranked fourth. In the Asia-Pacific region (excluding Greater China), the mobile phone shipments of Xiaomi in the price range above $600 increased by 564% year-on-year; In Europe, the Middle East and Africa, millet shipments in this price segment increased by 100%.

Xiaomi disclosed in the second quarter financial report that in the Chinese mainland market, the price range of Xiaomi mobile phone from 3,000 yuan to 4,000 yuan increased by 5.4 percentage points, the price range from 4,000 yuan to 5,000 yuan increased by 3.5 percentage points, and the price range from 5,000 yuan to 6,000 yuan increased by 2.3 percentage points.

HarmonyOS’s market share has steadily surpassed IOS.

In the first half of 2024, Huawei’s mobile phone business entered a comprehensive recovery.

According to IDC data, in the first half of 2024, Huawei once again ranked first in the smartphone market in China with a market share of 17.5%, and the growth rate of mobile phone shipments in the first quarter and the second quarter was 110% and 50.2% respectively, leading the industry. Although external restrictions continue to tighten, Huawei’s supply capacity continues to improve, and the gap with Apple continues to narrow in the market above 4,000 yuan.

As the mobile phone business stabilized, Huawei’s revenue and profit performance also entered the fast lane of growth. In the first half of the year, Huawei achieved sales revenue of 417.5 billion RMB, a year-on-year increase of 34.3% and a net profit margin of 13.2%. According to this calculation, Huawei’s net profit in the first half of 2024 was 55.11 billion yuan, an increase of over 18% year-on-year, which exceeded the 50 billion mark for the first time. In the first half of 2023, Huawei achieved a total sales revenue of 310.9 billion yuan, a year-on-year increase of only 3.1%.

It is worth noting that the recovery of Huawei’s mobile phone business also means that HarmonyOS’s operating system has gained a firm foothold.

In the first quarter of 2024, the market share of HarmonyOS operating system in China reached 17%, surpassing 16% of Apple’s iOS for the first time, mainly due to the decline of Apple’s mobile phone sales and the popularity of Huawei’s mobile phones. In the first half of 2024, the market share of HarmonyOS operating system in China increased to 17.2%, up 66.7% year-on-year, and it has steadily surpassed iOS, second only to Android.

The HarmonyOS operating system was officially released on August 9, 2019, which lasted for 1,778 days. After four generations, the number of ecological devices in HarmonyOS has exceeded 900 million, and 2.54 million Harmony OS developers have invested in the development of the HarmonyOS world, with 4.35 million students studying in HarmonyOS School and 82.7 billion service calls per month.

Titanium Media APP understands that the native applications in HarmonyOS have entered a full-scale sprint stage, and more than 5,000 commonly used applications have all started development. In the fourth quarter of 2024, the official version of HarmonyOS NEXT will be pushed on more models, including Mate70 series.

Driven by AI, global shipments increased by 5% in 2024.

The decline of smartphones began to appear in the first quarter of 2022.

According to the statistics of CINNO Research, the overall sales volume of the smartphone market in China dropped by more than 20% in February of that year. OPPO, vivo and Xiaomi decreased by 45.7%, 38.6% and 20.1% respectively. On May 16th, China ICT Institute released a report saying that from January to March, the total shipments of mobile phones in the domestic market were 69.346 million units, down 29.2% year-on-year.

If we pull this statistical caliber back to ten years ago, we will find that in March 2012, the domestic mobile phone market shipped 39.586 million units. This means that the overall shipment level of the domestic mobile phone industry in the first quarter has been lower than that of the same period ten years ago.

Since 2023, with the outbreak of generative AI, large models and AI have almost become the standard in the smartphone market. This trend began to boost mobile phone sales in 2024.

Canalys predicts that the penetration rate of AI mobile phones will reach 17% in 2024, and this number will further grow rapidly in 2025, reaching 30%. Among them, Apple is still the number one player in this field, accounting for 51% of the market share of AI mobile phones with a shipment scale of 18 million units in the second quarter.

On September 20th, iPhone16 will be released soon. Although the only major change of iPhone16 compared with previous models is the addition of camera control buttons, it is worth noting that Apple Intelligence will launch a beta version next month, which is suitable for new iPhones, iPad and Macs and supports American English. In December, the supported languages will be extended to localized English in Australia, Canada, New Zealand, South Africa and the United Kingdom, and Chinese, French, Japanese and Spanish will be supported next year.

It is reported that the early version of Apple Intelligence will focus on text summaries, replies in emails and other messages, and photo editing. With the launch of the official version, the new system may allow Siri to control the iPhone or iPad more accurately, including using Siri to open a single document, move notes to another folder, send or delete emails, open specific publications in Apple News, send network links through emails, and require devices to provide article abstracts.

Canalys predicts that with the blessing of Apple Intelligence service, Apple is expected to achieve further value growth, and further encourage users to purchase Pro series models through differentiation strategy. Apple’s leading product attachment rate and its advantages in chip design, software ecology and cross-device linkage are expected to help it further strengthen its existing competitive advantage.

However, in the long run, the annual growth rate of the smartphone market will gradually enter a platform period after this year’s strong rebound, and it will grow moderately with a compound annual growth rate of 2% from 2024 to 2028.

(This article first appeared in Titanium Media APP)

Following the hot sale of Huawei Pura 70 Ultra and Huawei Pura 70 Pro last week, Huawei Pura 70 and Huawei Pura 70 Pro+ were officially launched at 10:08 on April 22nd. ?

For Huawei’s mobile phones, the sales fever of "selling out immediately after listing" continues. At 10: 08 on April 22, Huawei Pura 70 and Pura 70 Pro+ opened their first sales and sold out quickly. According to official website, the starting price of Huawei Pura 70 is 5499 yuan, and the starting price of Pura 70 Pro+ is 7999 yuan.

In addition to the high popularity of mobile phones, Huawei has also made a strong attack in the automotive field.

On April 24th, Huawei will hold two conferences: Huawei Smart Car Solutions will hold the "2024 Huawei Smart Car Solutions Conference" and Huawei Digital New Energy will hold the "2024 Huawei Smart Electric & Smart Charging Network Strategy and New Product Launch Conference".

"Assault sales" reappears, and Pura 70 is hot.

On April 18th, Huawei launched the "HUAWEI Pura 70 Series Pioneer Program", and Pura 70 Ultra and Pura 70 Pro went on sale at 10:08 on the same day.

It is understood that there are four models of Huawei Pura 70 series. In addition to the Pro and Ultra versions that were launched on April 18, the remaining Pura 70 and Pura 70 Pro+ were also sold separately at 10: 08 am on April 22. From the price point of view, the Pura70 model with the lowest price in Huawei Pura 70 series starts at 5499 yuan, and the starting price of Huawei Pura 70 Pro+ is 7999 yuan.

It is understood that both Huawei Pura 70 Ultra and Pro series adopt super-focusing macro telephoto. Pura 70 Ultra is the only model equipped with super-focusing telescopic main camera, which is also a major innovation of Huawei in the field of mobile imaging. It is also equipped with the industry’s first rotating telescopic lens structure. Compared with conventional lenses, this design can take into account the thickness of the lens and the fuselage, and at the same time, plug in high-standard camera lenses to enhance the image ability of mobile phones.

At present, Pura 70 series continues the sales popularity of Mate 60 series, and the scene of "sold out in one second" has appeared many times, and the overall sales of Huawei mobile phones are also recovering strongly. Counterpoint data shows that smartphone sales in China bottomed out in the fourth quarter of 2023, increasing by 6.6% year-on-year, of which Apple’s mobile phone sales decreased by 9% year-on-year, and Huawei’s sales increased by 71.1% year-on-year.

At the same time, Huawei has also "recovered lost ground" in the high-end mobile phone market. Counterpoint report shows that in the global high-end smartphone market of 600 dollars or more (about 4,333 yuan) in 2023, Huawei reached 5% of the high-end market share, up from 3% in the same period in 2022.

Wang Peng said that Huawei’s R&D strength is its core strength, especially in communication technology (such as 5G), camera technology and artificial intelligence technology. Innovations in these fields make Huawei mobile phones ahead of their peers in performance, photography and intelligent experience.

Liang Zhenpeng, an observer of the consumer electronics industry, said in an interview: "Huawei’s current advantage in regaining global high-end market share lies in its technological innovation, R&D strength and in-depth understanding of the domestic market. However, the main difficulty lies in the acceptance of the global market and the response of competitors. Although Huawei Pura70 series has evolved in AI capabilities and HarmonyOS OS, it is not enough to completely reverse Huawei’s disadvantage in the global high-end market share. "

Zhijie "grabs the bill" Xiaomi SU7, which can deduct 5,000 yuan.

On April 11th, HarmonyOS Ecological Spring Communication Meeting was held, and Huawei and Chery officially announced that Zhijie S7 had achieved mass delivery, which could "deliver one car in one minute". Based on the strong manufacturing capacity, the intellectual community has also set its sights on Xiaomi SU7, whose production capacity is in short supply.

Recently, there is market news that Huawei’s Zhijie S7 is "grabbing" customers of Xiaomi SU7, buying Zhijie S7 and paying the final payment, which can deduct the 5000 yuan deposit of Xiaomi SU7 lock order from the car price.

It is understood that at present, there are three modes of cooperation between Huawei and car companies, namely, spare parts supply mode (providing standardized products such as laser radar and car networking module for car companies and electric control of motors), HI mode (namely HuaweiInside, car companies adopt Huawei’s full-stack solution, including hardware and software) and HarmonyOS Zhixing mode (Huawei is deeply involved in product design, marketing and terminal sales).

Zhijie S7 is the model of Huawei’s HarmonyOS Zhixing cooperation. In 2023, HarmonyOS Zhixing opened to 78 cities nationwide to join the user center, which provided a series of services including sales, delivery and after-sales. According to Ping An Securities Research Report, HarmonyOS Zhixing Store will operate independently, and it is planned to build 800 stores by 2024.

The reporter came to a Wuhan HarmonyOS Zhixing Super Experience Center for consultation. The relevant staff told the reporter that the policy of deducting the deposit of 5,000 yuan from Xiaomi by purchasing Zhijie S7 does exist. At present, it is only for Zhijie S7, and other HarmonyOS Zhixing models do not enjoy this discount. To enjoy the relevant discount, you need to show the lock voucher of Xiaomi SU7, and the activity will last until the end of May. Compared with Xiaomi SU7, the delivery speed of Zhijie S7 is relatively fast. The above-mentioned staff told the reporter that the current delivery cycle of Zhijie S7 is 2 weeks to 4 weeks. Now you can pick up the car in May, and some configurations need 4 to 6 weeks to pick up the car.

According to the Pacific Securities Research Report, Zhijie S7 is the first car in Huawei’s smart car selection business, which will further fill the layout of Huawei’s cars. With the large-scale delivery and further cooperation between Huawei and the OEM, Huawei’s auto business is expected to continue to achieve profitability after turning losses, and Huawei Smart Drive is expected to shape a new round of industry prosperity.

Behind the "battle for orders" between Zhijie S7 and Xiaomi SU7, the sales of Xiaomi SU7 far exceeded expectations, and the production capacity was "in short supply". At the beginning of April, a car buyer with a lock list of Xiaomi SU7 told reporters that the estimated delivery time of the Xiaomi SU7Max version of the lock list is 26-29 weeks later, and it will take almost the end of the year to pick up the car.

In response to this "battle", Lei Jun, founder and chairman of Xiaomi Group, also responded. On April 22nd, Lei Jun said at the Weibo: "At present, the production capacity and delivery speed of Xiaomi SU7 are increasing rapidly, and the standard version and Max have been delivered in advance. Many prospective car owners found in Xiaomi Auto APP that the delivery time is expected to be advanced. At Beijing Auto Show, I will introduce our production capacity and delivery plan in detail. If you are really anxious to buy a car, domestic new energy vehicles are good, for example, Zhijie S7, Weilai ET5, Tucki P7 series, etc., you can also consider buying. "

The official of Zhijie responded by saying: "Thank you, Mr. Lei, for recommending Zhijie S7! Super-large space, Huawei intelligent driving and HarmonyOS cockpit have now started scale delivery, and consumers are welcome to experience in the store! "

Huawei takes the lead! The overcharge alliance is about to start.

On April 24th, Huawei will hold two conferences: Huawei Smart Car Solutions will hold the "2024 Huawei Smart Car Solutions Conference" and Huawei Digital New Energy will hold the "2024 Huawei Smart Electric & Smart Charging Network Strategy and New Product Launch Conference".

Among them, official website, Huawei’s smart car solution, was officially launched yesterday. According to the agenda of the meeting, "2024 Huawei Smart Car Solution Conference" includes new product launch conference, smart car lighting, smart car control, computing platform, smart driving, smart cockpit and smart Che Yun theme forum.

Weibo, the official of Huawei’s smart car solutions, said that at the press conference, Huawei will launch a new brand, and invited many car companies, such as Extreme Fox, Changan Automobile, Aouita, Deep Blue Automobile, Blueprint Automobile, Warrior Technology and Guangzhou Automobile Chuanqi.

At the "2024 Huawei Intelligent Electric & Intelligent Charging Network Strategy and New Product Launch Conference", a new intelligent fusion solution in power domain will be launched for pure electric and extended range hybrid platforms, and a full range of ultra-fast charging solutions will be released.

It is worth noting that according to the agenda of the meeting, the meeting will also include the release ceremony of the "Overcharged Alliance".

Editor: Ye Shujun

Proofreading: William Wang

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　　The upside-down small level of the cosmic level in a two-person trip requires two players to cooperate with each other to pass through.

　　The specific graphic strategy is as follows:

　　1. Two people line up and down the checkpoint as shown in the figure, and two people go forward along the path first.

　　2. When you come to the office, be careful not to touch the laser. Just press jump when you get to the laser line.

　　This looks complicated, just follow the path.

　　4. Come to the place in the picture, Cody line to the position pointed by the first arrow, jump down hard and press it down.

　　5. After pressing it, a staircase is formed from Mei’s point of view, and Mei goes to the second place.

　　6. Then Mei jumps the second one down and presses it up. Be careful that Cody should stand on the second one at this time, or he won’t jump up for a while. Cody jumps from the second to the third, and then presses the third down. May can pass through the middle arrow, and Cody can get smaller and go to the right.

　　7. Pass successfully, and then reach the seesaw pointed by the arrow

　　8. When the two stood on both sides, Cody jumped hard and May was bounced up to the top.

　　9. Then go through the seesaw, follow the path and slide here, and go straight ahead according to the direction of the slide.

　　10. When the end of the slideway comes to the big arc, Cody first gets bigger, turns the disc, shrinks the spring as much as possible to make it have an elastic force, and then suddenly releases it, so that Mei will be bounced off. Be careful not to shrink it too much, otherwise Mei will be bounced directly into the laser and shrunk to the position shown in the figure.

　　11. After Mei bounces down, she can reach the right by adjusting her direction. Both of them have arrived and started to push the board in front.

　　12. When she comes to the mug, Mei can jump up and break the quilt.

　　13. After breaking the cup, Cody passed through the left and right stripes.

　　14. When I come to the place in the picture, May goes straight ahead, and Cody gets smaller and goes through the passage.

　　15. Then come here, Cody carries the ball, and May uses the rope on the ball.

　　16. As shown in the picture, two people are attached to the ropes on both sides of the ball.

　　17. Two people use the way of swinging left and right to pull the ball forward.

　　18. When she comes to the place in the picture, Mei steps down from the place on the right and presses the [E] key.

　　19. After pressing the button, it is the place in the picture. They successfully passed the upside-down level and entered the next level.