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　　After two months, Shanghai’s local rules for online car-hailing have finally been unveiled.

　　This afternoon, Beijing, Shanghai, Chongqing, Guangzhou and Shenzhen each issued relevant regulations, setting clear licensing conditions for online car-hailing platform companies, vehicles, and drivers, and making the next step of online car-hailing operations "legal."

　　The management approach of online car-hailing has received a high degree of attention and involves many interests. It is necessary to take into account both the healthy development of the industry and the actual conditions of Shanghai, a megacity. It is not easy to issue policies.

　　As the current "fashionable" way of travel, the "name correction" of online car-hailing has become the general trend. With the implementation of local policies, in the future, eligible online car-hailing cars can finally be justifiably driven to the streets, and many special car drivers will also bid farewell to the "underground" state. The development of the industry has taken a solid step.

　　But "justifying" the name of online car-hailing is by no means allowing its boundless free expansion, let alone making it a reckless "blind spot of the rule of law". While recognizing the rationality of the existence of online car-hailing itself, the introduction of relevant systems is to effectively solve the problems exposed in the current development of this industry.

　　Over the past year, the massive expansion has resulted in uneven quality of vehicles and personnel, and the platform companies’ review of vehicles has become useless. These have become "stubborn diseases", resulting in frequent cases of infringement of consumer rights and interests.

　　In April this year, a "female college student called a suspicious car" was forwarded and spread on major new media platforms. The special car called by the party through the taxi software did not match the car number displayed on the software at all; in March this year, the Municipal Traffic Law Enforcement Corps seized the owner of a special car using 3 sets of vehicle number plates at the same time during the law enforcement process… and the traffic accidents, public security incidents, and criminal cases caused by online car-hailing are also increasing, and all parties are calling for "the special car should be managed".

　　In the Shanghai plan, the guiding ideology of legal management, green environmental protection, safe operation, fair competition, and protection of consumer rights and interests is basically fully implemented, and "targeted" is reflected everywhere. For example, on the entry threshold, Shanghai stipulates that the vehicles and drivers of online car-hailing in Shanghai must be "Shanghai nationality", which is mainly because, first, the city’s policy is a requirement of the national policy. After all, the city is the main body of online car-hailing management; second, the double "Shanghai nationality" precisely follows the law of the sharing economy, which can be used to confirm personal idle assets from the information end for social sharing. For example, on the vehicle access threshold, the "National Five" emission standard is fully implemented. For example, in terms of company management, Shanghai clearly requires online ride-hailing companies to take measures such as suspending business and canceling platform registration for major traffic safety accidents caused by drivers, infringing on the interests of passengers, and disrupting operational order…

　　The ride-hailing industry has gone through the brutal growth in the early stage and is bathed in the current burgeoning capital expansion. Facts have proved that platform companies and practitioners have fully enjoyed the high benefits brought by the new business model, but have not fully assumed the corresponding social responsibilities. An industry that grows under unfair competition and breeds security risks should never become a pride under the "Internet +" wave, let alone a standardized template for the "sharing economy".

　　Regulating the operation of online car-hailing is to let companies and practitioners take up their due responsibilities. The new regulations firmly grasp the key point of "employment threshold", control the safety valve from the qualification of personnel and vehicles, and strictly require the possession of certificates. The original intention is to consider the safety of the general public’s travel. To make online car-hailing, like taxis, have no blind spots for access and no blind spots for service standards.

　　The government is duty-bound to the safety bottom line. Instead of covering the bottom line after the problem occurs, it is better to make effective regulation in the specification, use the invisible hand to create an orderly industry ecology, and use a certain degree of "income" to bring safer and more convenient "release". Only when all interests are checked and balanced and know how to self-restrain, will the industry usher in a broader space.

　　The new rules are not short of strong restrictions, which is "income", but they are also humane in some details, such as requiring platform companies to sign employment contracts or agreements with drivers, and not refusing to allow a ride-hailing car to register multiple platforms at the same time to operate. These "liberalizing" measures are in the best interests of ride-hailing practitioners and strive to create more well-being for them.

　　Many citizens are concerned about whether the strict management of online car-hailing will cause new "taxi-hailing difficulties"? Indeed, regulating online car-hailing will inevitably lead to a reduction in the supply side in a short period of time, but this is a "short-term pain". The disorderly development of the industry, the recurrence of safety accidents, and the ultimate destruction of credibility will be a "long pain".

　　It is not realistic to blindly solve the problem of "travel difficulties" by a large number of social vehicles "entering the market". "Tightening" online car-hailing at the same time forces the taxi industry to self-subvert and completely transform, and encourages "ride-hailing" compliance to legally go on the road, providing more diverse choices for traveling citizens. This is the greater sense of "release".

　　Shanghai’s local bylaws are not meant to stifle the vitality of an industry’s booming development, but to put the brakes on the disorder in the "leap forward". The city is willing to tolerate all innovation attempts, but more expect a fair market order. Comrade Wen Jiabao once said that social fairness and justice are more glorious than the sun. For the online car-hailing industry full of Internet genes, we also expect it to go further and better on the new track.

Drawing: Wang Zheping, Data source: Ministry of Commerce, etc

　　Although summer has entered, Wang Wenjun still has lingering fears when he recalls the Spring Festival that has just passed.

　　The sudden arrival of the epidemic caught him off guard, who was already preparing for the hot business of the Spring Festival. On January 25, Chengdu issued a notice banning the holding of group catering business activities, including rural self-organized banquets and dam banquets.

　　Wang Wenjun is the founder of a well-known hot pot restaurant in Chengdu. In Sichuan, where there are more than 30,000 hot pot restaurants. Affected by the COVID-19 epidemic, the peak season of the catering industry has dimmed without warning. A series of difficulties have weighed on Wang Wenjun’s head due to market closures, inventory backlogs, labor and rental costs.

　　Every day when I open my eyes, more than 100,000 yuan is gone

　　Selling vegetables to reduce wages, stop losses and reduce costs, and save yourself to protect your vitality

　　"We walked all the way from a small hot pot restaurant with only 17 tables, and we have never encountered such a situation. The store is closed, and the income is gone; the salary needs to be paid, and the rent needs to be paid… As soon as we open our eyes every day, more than 100,000 yuan is gone. Coupled with the excess inventory of ingredients prepared in advance, the electricity bill of the freezer alone can’t stand it." Under multiple pressures, Wang Wenjun "almost lost half of his head".

　　Survival is the first priority. Wang Wenjun and other company managers together, as soon as possible to save themselves from the siege, is the top priority.

　　On the one hand, they would sell the excess food stock to nearby residents at a fair price or even at a discount. On the other hand, they would inform employees in the city to take turns to work, and non-local employees would work from home. The management would take the lead in adjusting salaries, and only keep the basic salary and social security, further reducing labor costs.

　　"The rent is a big part of the cost of the hot pot store. We have to thank the competent authorities for helping us coordinate the property. We reduced the rent by 1.20 million yuan before and after, and also won tax incentives." Wang Wenjun sighed.

　　To reduce inventory, reduce costs, and reduce rents, although the hot pot restaurant suffered heavy losses during the closing period of more than a month, "fortunately, it saved itself in time and didn’t hurt its vitality". What he didn’t expect was that the originally inconspicuous takeaway service and the live broadcast that he had never set foot in had become the "savior" of his next reorganization.

　　Dine-in and takeout, who is the protagonist?

　　Meet demand, expand takeout, and promote franchise stores

　　"You have a new takeaway order! Please pay attention to check it!" As soon as he walked into the lobby of the Chengdu Huabaifang store, he heard the pleasant bell of the online platform. The store manager said that the takeaway received more than 1,500 orders a day at most, and the turnover exceeded 500,000 yuan.

　　In 2016, the company launched a takeaway service. "But hot pot still has a taste for dine-in, and takeout has always been a’supporting role ‘." Wang Wenjun said that after the resumption of work and production, the demand for takeout has increased greatly. There were only two stores to deliver takeout, but soon it increased to nine. "We make takeaway posters every day, and mobilize employees to forward them together with the official Weibo and WeChat, so that relatives, friends and more residents know that we can deliver takeout. In a week, the number of takeaway orders has skyrocketed from more than 300 orders per day to more than 1,000 orders."

　　In order to attract a franchise partner, the company urgently formulated a support strategy, actively arranged takeaway operation equipment, sorted out operation manuals and videos, and launched "fully sealed hot pot takeaway service" in Shanghai, Guangzhou, Xi’an and other places. In addition to the takeaway platform, the company’s WeChat official account also opened the online ordering entrance.

　　The delivery staff delivered goods without contact, carrying health certificates and peace of mind cards with them. When there were many orders, Wang Wenjun himself also rode an electric car and became a "delivery brother".

　　The takeaway area is limited, what should I do if I can’t deliver it?

　　Live streaming, cross-border cooperation, new retail

　　"I want to eat hot pot, but I live too far away to deliver food, and I can’t make it myself. What should I do?" A few days after the delivery service was resumed, this message in the background of Weibo attracted Wang Wenjun’s attention and thought.

　　"Although it can’t be delivered, we can teach them how to make hot pot through online live broadcast." His idea was immediately in line with a live broadcast platform, and the live broadcast room was quickly set up.

　　"Our main feature is’spicy ‘, so the hot pot base will use three kinds of chili peppers: sea pepper, millet spicy, and devil spicy. Soak it in warm water before serving in the pot and then smash it. Combining the flavors will produce a unique fragrance." During the live broadcast, the chef carefully reminded that when frying the hot pot base, the onion, ginger, and garlic should be fried in the pot until golden in turn and then quickly removed, so as to avoid the mushy taste, spicy but not dry. The "take home "-like explanation, the feedback is gratifying.

　　"Although the preparation was rushed and we went LIVE at the meal point, there were still more than 87,000 netizens guarding the live stream in the first live stream, indicating that our live stream was too’dinner ‘." Wang Wenjun said that while the chef was live "teaching", he also launched his own various base material bags, which were sold with "significant hot pot other" such as chicken in bowls and self-heating rice. Consumers can place orders online.

　　"I’m really about to cry, I’m going to buy the materials" "The base material is not easy to fry, but it is convenient and affordable to place an order online"… The enthusiastic interaction of the audience brought great confidence to Wang Wenjun. Strike while the iron is hot, he immediately planned and launched activities such as "Contactless Takeaway Delivery with confidence" with local media in Chengdu, and completed more than ten live broadcast activities of eating hot pot at home. "I didn’t expect the effect of cross-border cooperation to be so good, and the live broadcast can’t stop once it starts. Barber shops, gyms, milk, beer and other brands and stores have come to us to cooperate and provide our diners with products and vouchers through takeaway."

　　"Boss! Another hairy belly!" As night fell, Wang Wenjun’s hot pot restaurant rang out the familiar call for food. On March 26, Chengdu fully resumed the normal business activities of catering and other service industries.

　　After many months, looking at the diners queuing outside the door, although Wang Wenjun was no longer anxious and confused, his nervous tension still did not relax. "Whether it is takeout or live broadcast, it is all’wartime blood transfusion ‘. The epidemic has survived really hard, and it is also a rare stress testing. It forces us to re-examine and think about how to make efforts in the new retail and intelligent fields in the next step, and improve the ability of’postwar blood making’."

　　Reporter’s notes

　　Improve your ability and stay calm

　　Affected by the COVID-19 epidemic, our country’s catering consumption has been hit hard before and after the Spring Festival. Some catering companies have responded to market changes to face difficulties. The current difficulties have passed, and the long-term development path still needs to be considered. Traditional eating habits such as shared meals and joint meals are changing, and consumers’ consideration of safety and health is increasing, which may have a more far-reaching impact.

　　In this context, many catering companies have turned their attention to the new retail sector, grabbing share through online sales and processing special dishes into standardized goods. Some companies have tasted the sweetness for the first time, but for most small and medium-sized catering enterprises, this is still a new topic. Not only test the financial strength, talent accumulation level, but also test the ability to integrate market resources.

　　On the one hand, keep up with the changes in consumer psychology, advocate the meal sharing system, cultivate eating habits such as "public chopsticks and spoons", and promote the healthy development of catering culture; on the other hand, innovate the way of catering consumption, do refined management, find a development path in line with their own brand positioning, and transform and upgrade in a timely manner. Only by truly improving the "immunity" of the enterprise can we not be surprised and turn threats into opportunities.

Text | Online Travel, Author | Zhou Xiongfei

I’ve been very busy lately.　

Recently, Hengchi, a brand owned by Evergrande Automobile, posted a message on its official Weibo and "authorized agent recruitment".In its recruitment details page, it not only shows the operation model of the future vehicle sales channel, but also stipulates the conditions for joining, such as agreeing with the development model of Hengchi and the registered capital shall not be less than 5 million yuan.

In addition, Hengchi also calibrated the store construction standards for franchise, such as exhibition hall area and headroom details, and listed the franchise process, which shows that Hengchi has made a very detailed description of the agent’s franchise.　

At the same time as the authorized agent joining, there are also offline experience activities for Hengchi 5 models.　

According to the official introduction of Hengchi, during the "May Day" period, its offline experience stores in Guangzhou and Tianjin held experience activities for Hengchi 5 models. In fact, since the end of March this year, there have been some news in the industry about the landing of Hengchi 5 offline experience stores.　

As early as mid-January this year, Hengchi officially announced that the first car of Hengchi 5 was officially rolled off the production line from the factory, 12 days earlier than the original schedule.It is worth noting that the Hengchi 5 appeared in the MIIT new car declaration catalogue in November last year.　

From the launch of the first car of Hengchi 5, to the holding of offline experience activities, and now to the opening of the agent franchise, this series of actions seems to announce that Hengchi 5 has entered the countdown stage of mass production.But the industry is full of doubts about whether Hengchi can achieve this goal.　

Hengda has embarked on the road of new energy vehicle manufacturing since it acquired car companies in 2019, and launched nine models at the Shanghai Auto Show in 2021, which once detonated the entire auto show.But then not only did none of these models actually go into mass production, but Evergrande itself was also embroiled in a storm of shutdowns and debt.　

By January this year, the models that could achieve mass production had changed from the original 9 models to the Hengchi 5 model, but to achieve mass production, it was necessary to have sufficient cash flow to ensure stable production capacity.According to the performance data released by Evergrande Automobile at the end of August last year, it has accumulated a loss of 18.83 billion yuan as of the first half of 2021, and the loss is in the trend of expanding year after year.　

It is precisely because there is no money that Evergrande will choose a different franchise system from the "Wei Xiaoli" direct sales model in the establishment of sales channels.However, in the industry’s opinion, although Hengda’s channel joining threshold is low, there should not be many agents willing to join due to the well-known predicament that Hengda is currently in.　

Today, although Evergrande seems to be on the right track step by step, it is still mired in a fog of uncertainty.　

Evergrande Auto is one step closer to selling cars on the market.　

On the last day of the "May Day" holiday, an investment page about "authorized agent recruitment" appeared on Hengchi’s official Weibo.In this investment promotion introduction, Hengchi provides a detailed list of sales models, store construction standards, investment promotion policies, qualification requirements, and franchise processes.　

In terms of sales model, Hengchi said it would adopt a model of order-based sales and asset-light operations.Order-based selling, in short, is to arrange factories to produce according to the order volume, and then deliver the produced products to consumers. This approach can reduce the pressure on inventory compared with the mainstream warehouse sales in the industry, which are made first and then sold to the market. In order to achieve the purpose of asset-light operation.　

Asset-light operations are also reflected in the establishment of a sales center.According to the requirements given by Hengchi, its sales center needs to be established in the automotive business district, with an exhibition hall area of 200-300 square meters, an exhibition area of more than 150 square meters, and a clearance height of 3.5 meters.

Looking at this store construction standard alone, it seems to be very demanding, but in the industry it is the opposite.　

"The’car business district ‘required by Hengchi to build a store is not the shopping mall business district laid out by new forces such as NIO and Xiaopeng, but an area such as the car city in the suburbs of the city. In the car city, the general 4S store will start with 2,000 square meters, compared to Hengchi’s 200-300 square meter sales center, which is too small."Liu Bin, domestic regional sales manager of the Mercedes-Benz brand, explained to Connected Travel.　

Perhaps this is why Hengchi will position the sales center as "small and refined". According to Hengchi’s plan, such a sales center will support services such as sales and test drives. This also means that the completed Hengchi sales center will be more functionally biased towards the stores currently established by "Wei Xiaoli".　

Similar to the store construction standards, the agent qualification requirements listed by Hengchi also have higher restrictions in the eyes of the outside world, but in fact the threshold is also very low.According to Liu Bin, although Hengchi requires the registered capital to reach 5 million yuan, it does not require the actual payment of 5 million yuan, which is a lower threshold for joining.

According to the latest "Company Law" and related regulations, at present, only the total registered capital of a company needs to be registered, and it is not mandatory to submit a capital verification report, which means that there is no need to pay all the total registered capital at the beginning.　

In comparison, other automakers have higher requirements for authorized franchisees.　

Taking XPeng Motors as an example, as one of the new forces in domestic car manufacturing, although the layout of sales channels is mainly direct sales like NIO and Ideal, it has also opened up some franchise channels on this basis.　

According to its official website,To become an agent of Xiaopeng, it must have no less than 3 4S stores, mid-to-high-end brands are preferred, and the annual revenue of the automotive business sector needs to reach more than 100 million yuan, and the asset-liability ratio is less than 70% "red line".　

In Liu Bin’s opinion, if according to the standard of Hengchi, the investment of a sales center will be very small, based on the agent’s ready-made 4S store, plus hundreds of thousands of renovations, the overall cost will be about 100-2 million yuan.　

For the average luxury brand 4S store, the cost of decoration and equipment alone will reach tens of millions of yuan, which is completely different from Hengchi’s playing style.　

In terms of the joining process, Hengchi has also made some simplification.　

In comparison with Hengchi and Xiaopeng’s joining process, although both parties have as many as five steps in the process, including submitting an application, qualification evaluation, signing a store construction agreement, store construction, and store acceptance.But in terms of details, Xiaopeng needs to ask the agent to pay a security deposit in the process of signing the store construction agreement, but Hengchi does not have this requirement.　

According to Liu Bin, generally speaking, the brand will charge a deposit for the agent when joining, such as Xiaopeng’s deposit of about 800,000 yuan, which is a means for the brand to restrain the agent.For Hengchi, it may be to shorten the agent joining process and time, to save this link first, but this does not mean that Hengchi will not charge a security deposit later.　

In addition, in terms of joining application, Hengchi and Xiaopeng also have differences. By looking at the application forms of both parties, we found that Xiaopeng’s application form is a document file. In addition to the basic information such as the applicant’s name and company name, it also needs to fill in the company’s equity structure and its own advantages. As a whole, it is more formal and detailed.　

In contrast, Hengchi’s application form is not a formal document, but a simple Mini Program.In terms of content, you only need to fill in the applicant’s name, company name, current operating brand, and other basic information, which is much simpler than the Xiaopeng application.

From the lower standards for building a store, to the omission of the franchise process, to the simplification of the franchise application,In the industry, Hengda Automobile is likely to further reduce the threshold for agents to authorize franchise and shorten the franchise process, in order to attract more agents to join and accelerate the layout of sales channels.　

And all this preparation is also for the purpose of better selling the car in the future.　

The production time of Hengchi 5 is getting closer and closer.　

According to a recent announcement by Evergrande Automobile,The Hengchi 5 will go into mass production on June 22 this year.Hengda Motor President Liu Yongzhuo also said in March this year that the work of Hengchi 5 is progressing smoothly and is making final preparations for the launch of Hengchi 5 for mass production.

The reason why Hengda Automobile officials are confident to announce such news is also because Hengchi 5 has had a series of positive developments.　

In mid-October last year, Hengda held a strategic partner conference at its Tianjin production base. At the meeting, Liu Yongzhuo said that Hengda Automobile started a three-month car-building battle to ensure that the first production car "Hengchi 5" was rolled off the production line early next year.　

In order to ensure the smooth rollout of Hengchi 5, Hengda Automobile had mobilized core R & D teams from Shanghai, Guangzhou and Shenzhen to support Hengda Automobile’s Tianjin production base. The Tianjin factory, which had previously defaulted on payments from suppliers, also resumed production at that time and accelerated the progress.　

Facts have proved that Hengchi 5 went offline as scheduled this year.On January 12 this year, Hengchi issued a notice on its official Weibo, announcing that the first production model of the Hengchi brand, Hengchi 5, had been rolled off the production line at the Tianjin factory, 12 days earlier than originally planned.　

A month later, in the 353rd batch of car declaration information released by MIIT, the name of Hengchi 5 appeared in the public information. It should be noted that this is the second time this model has appeared in the public list.　

As early as last November, Hengchi 5 had appeared in the MIIT 350 batch of vehicle product announcements. According to the information given at the time, the model was manufactured by Hengda New Energy Automobile (Tianjin) Co., Ltd.

According to Hengda Automobile’s model planning, Hengchi 5 length, width and height are 4725mm, 1925mm and 1688mm respectively, and the wheelbase is 2780mm. From the size point of view, Hengchi 5 belongs to the compact SUV model like Xiaopeng G3 and Weimar EX5; the price will be below 200,000 yuan, and the standard Audi Q3, BMW X1 and other models.　

From the appearance perspective, the Hengchi 5 features a streamlined body and a hidden door handle, which is in line with the mainstream design style in the industry as a whole.　

The body of Hengchi 5 is equipped with a drive motor from United Electronics, with a peak power of 150kW and a rated power of 60kW; the electronic appliances have chosen a full-domain control architecture jointly developed with Bosch; and the power battery is equipped with a lithium iron phosphate battery from Ningde era.　

In terms of power performance, Hengchi 5 accelerates from zero to 100 kilometers for 7-8 seconds, with a maximum speed of 180km/h, and a CLTC cruising range of 602 kilometers. According to First Electric Network, Hengchi 5 will also be equipped with the H-SMART OS Hengchi intelligent network system jointly built with Tencent. Based on this system, the model can achieve L2 + level automatic driving assistance.　

In the industry’s opinion, Hengchi 5’s entry into the MIIT public list means that Hengchi 5 has passed the review of relevant departments and is eligible for listing and sales.After all, the publication of vehicle products into MIIT is a necessary review process before the product is launched.　

During this year’s "May Day" period, just as Hengchi started recruiting agents, it also held static experience sessions of Hengchi 5 in Guangzhou and Tianjin Experience Centers. This was also the first time that Hengchi 5 production cars were offline to the public.

Although the experience activity of Hengchi 5 was officially opened during the "May Day" period,However, according to Wired Travel, the Hengchi Experience Center in Guangzhou was launched in March this year, and its location is also located in the business district of Guangzhou. The Hengchi 5 exhibition car was also installed in the store at that time.　

From the visits and reports of many media, it can be seen that the Hengchi 5 exhibition car on display in Guangzhou and Tianjin Hengchi Experience Center and the model data announced by MIIT have not changed much, and belong to the final form before mass production and listing.　

Now, whether it is Hengchi’s 5 first cars offline and offline experience, or the opening of the agent franchise model,In the eyes of the outside world, it is a phenomenon that Hengda Automobile and Hengchi are on the right track of car manufacturing.Therefore, many people began to reflect on the future of Hengda Automobile.　

It is undeniable that Hengda Automobile is currently riddled with holes.　

On March 21 this year, Hengda Motor issued a suspension notice, saying that at the request of the company, its shares were temporarily suspended from trading at 9 am that day.　

Regarding the reason for the suspension, Evergrande Automobile said in the "inside information" announcement issued later,Due to the significant changes in the operation of the company’s real estate sector since the second half of last year, a large number of additional audit procedures have been added for this year, coupled with the related impact of the COVID-19 pandemic, according to the company’s current information, the company cannot complete the audit procedures on schedule.

Evergrande also said that due to the unfinished audit work, it was unable to submit the audited performance data as of December 31, 2021 by March 31 this year in accordance with the listing rules.This also means that due to Hengda’s failure to submit last year’s performance data on time, it was forced to implement a suspension.　

According to Tiger Securities data, Connected Travel has indeed seen Hengda Automobile Hong Kong stock has been suspended, and its share price and market value have also stayed at HK $3.2/share and HK $34.70 billion.　

By looking at the stock price and market value performance of Hengda Automobile since its listing in 2008, we found that it reached its highest value in February 2021, when its share price reached HK $69/share and its market value reached HK $60.83 billion.　

In contrast, the current share price of Hengda Automobile has fallen by 95.3%, and the market value has even evaporated 26.13 billion Hong Kong dollars.　

Although Hengda Automobile has not handed over the annual performance data, but at the end of August last year, it announced the performance data of last year’s mid-term. According to the data, Hengda Automobile’s revenue in the first half of the year was 6.92 billion yuan, an increase of 53.5% year-on-year.　

In terms of net loss, Hengda Automobile recorded 4.79 billion yuan, down 110.51% year-on-year. Such losses began in 2018, and the net losses in 2018-2020 were 1.428 billion yuan, 4.947 billion yuan and 7.665 billion yuan respectively.It can be seen that its losses are expanding year by year, and as of the first half of 2021, Hengda Automobile has accumulated losses of 18.83 billion yuan.　

According to Wind data, Hengda Automobile’s cash and cash equivalents in 2018-2020 were 1.60 billion yuan, 9.90 billion yuan and 10.50 billion yuan respectively. Although its cash reserves were still growing slightly as of December 31, 2020, its total liabilities also increased significantly in these years. From 2018 to 2020, its total liabilities were 22.80 billion yuan, 94.70 billion yuan and 155.90 billion yuan respectively.

Based on the above performance data, Hengda Automobile is currently mired in debt and insufficient funds.Due to this, Hengda Automobile announced in August last year that it would sell some of its projects and assets in order to repay its debt.　

At present, there is no news of selling assets for money, and Hengda Automobile, which is short of money, wants to establish sales channels to sell cars. In Liu Bin’s opinion, Hengda Automobile can only choose to invest less in the franchise model to establish a sales network in order to achieve this goal.　

But Liu Bin also believes that although Hengda Auto offers a relatively low threshold for agents to join, it is easy for general agents to join, but it is very likely that not many agents will choose to join the Hengda Auto brand. After all, to sell cars to make money, the premise is that the cars sold must be competitive.　

However, for Hengchi 5, it is difficult to have this strength.　

First of all, from the appearance point of view, the design of Hengchi 5 belongs to the standard, and there are not many bright spots; in terms of interior decoration, from the current public information, although it has a triple-screen design, it is different from the two-screen design of NIO and Tesla, but this design has long appeared on models such as Ideal ONE and Zero Run C11, which is not uncommon.　

In terms of cruising range, Hengchi 5 can achieve 602 kilometers, although it has exceeded the industry’s passing line, but if this level of cruising is compared to the track of new energy compact SUVs, it does not have much advantage.Because the Nezha U and GAC AION Y, both compact SUVs, also have a maximum cruising range of more than 600 kilometers, and the cruising range of Xiaopeng G3, Zero Run C11 and other models has also reached about 550 kilometers, which is not much different from Hengchi 5.　

As the intelligent aspect that is currently valued by consumers, according to public information, Hengchi 5 only has L2-level automatic assisted driving capabilities. In contrast, the higher-level urban road automatic assisted driving capabilities of car companies such as Xiaopeng and Great Wall have also been unveiled to the outside world.　

In addition to the lack of advantages of the model itself, Hengchi’s brand power and financial capacity have also become important factors restricting the launch of Hengchi 5.　

"Based on the current situation of Hengda Automobile’s insufficient capital reserves and declining performance, it is still unknown whether it can support the mass production of Hengchi 5 in the future. Even if mass production can be achieved in the end, Hengchi’s brand power will be exhausted with the occurrence of previous layoffs, asset sales and other events, not to mention that there are still many consumers who do not know this brand."Zhang Xiang, a distinguished expert from China Bolian Think Tank, told Connected Travel.

From this perspective, although Hengda Automobile has currently launched an agent franchise model, Hengchi 5 is also experiencing offline appearances, but under the influence of factors such as the lack of bright spots, insufficient capital reserves, and weak brand power, Hengda Automobile wants to use Hengchi 5 to launch a mass production turnaround.　

Even so, for Hengda Automobile, in the context of the current new energy vehicle industry trend, car manufacturing is already an extremely important "life-saving straw", which must be grasped.　

(Liu Bin is a pseudonym in the article.)

Mobile power, also known as "power bank". The latest quality supervision and sampling results of online mobile power products released by the State Administration for Market Regulation show that more than one-third of the products tested failed.

Online mobile power supply quality national supervision and spot check, more than 35% failed

CCTV Finance "Economic Information Network" column video

The results of the random inspection showed that among the 99 batches of products produced by 95 enterprises in 9 provinces (cities), 35 batches failed, and the failure rate was 35.4%.

The reporter noticed that some of these unqualified mobile power supplies have prominent problems with false capacity and cannot achieve the claimed charging effect; some have safety risks such as heat generation and deflagration, threatening consumers’ personal and property safety. According to relevant industry data, our country is not only the world’s largest producer of mobile power supplies, but also the largest consumer market. Since 2020, shipments have remained at about 100 million units. With the continuous popularity of mobile power supplies, safety accidents caused by mobile power sources have occurred all over the country.

At the end of May this year, on Line 7 of the Beijing Subway, the mobile power supply in a passenger’s satchel suddenly exploded, and a large amount of smoke instantly filled the entire carriage. Fortunately, due to the timely handling of the staff, the accident did not cause casualties.

Also in May this year, in a parking lot in Zhangjiagang, Jiangsu Province, the mobile power supply left in the car also exploded. The center console inside the car was badly damaged, and there were traces of bursting in the front windshield.

In early January this year, a self-built house in Guiping, Guangxi Province, burst into flames in the early morning, and a family of four died tragically. According to a warning article issued by the fire department, "After preliminary investigation, the cause of the fire was a short circuit of the mobile power supply, which caused the fire. The on-site inspection found that the mobile power supply was suspected to be counterfeit and shoddy products."

Industry experts say that poor quality or improper use of mobile power supplies can lead to safety accidents, threatening consumers’ personal and property safety.

5 batches of mobile power supply failed the overcharge test, which could cause fire and explosion

CCTV Finance "Economic Information Network" column video

It generally takes a few hours or even longer for the mobile power supply to be fully charged. If you forget to unplug the power supply, you may also charge it all day and night. This situation is called charging. During this national supervision and spot inspection, it was found that 5 batches of mobile power supplies failed the charging test.

According to the testing engineer, during daily use, mobile power supplies may forget to unplug and charge for a long time, which requires that the internal battery quality of the mobile power supply must be reliable enough. Even if the circuit is damaged during overcharging, there should be no risk of fire or explosion.

Some mobile power internal battery in the test process suddenly deflagration, a lot of smoke. After the test of these unqualified mobile power batteries were burned.

After testing, 5 batches of mobile power overcharging items failed this time. They are:

Shenzhen Jinyu Dongfang Industrial Co., Ltd. produces the Yuanqi Mengmeng mobile power supply of Tmall Lofte flagship store

Dongguan Yubo Communication Equipment Co., Ltd. produces Yubo mobile power supply for Vipshop Yubo Digital Sale Flagship Store

Shenzhen Yanbu Technology Co., Ltd. produces super flash charging (mobile power supply) for Tmall eara flagship store.

Shenzhen Yimo Technology Co., Ltd. produces the LeTV super mobile power supply of Pinduoduo LeTV Yandian store

Yuantu Culture (Shenzhen) Co., Ltd. produces the Starry Sky Hand Warmer of Tmall Tianxiang Chuangwu Flagship Store

According to the testing engineer, poor battery quality is often one of the main reasons for the failure of the overcharge index.

The reporter learned that if the shell quality is not up to standard, in the event of a bump or fall, the internal circuit and battery of the mobile power supply cannot be effectively protected, resulting in short circuits, battery leakage and other problems, which may also lead to safety accidents such as fire and deflagration.

For unqualified products found in supervision and spot checks, the General Administration of Market Supervision requires local market supervision bureaus to urge e-commerce platforms to immediately remove them from the shelves, and at the same time take measures such as seizure and seizure in accordance with the law to strictly prohibit the production and sales of enterprises. For unqualified enterprises, further clarify the rectification requirements, strictly supervise the implementation of rectification measures, and organize timely review.

Source: Market Supervision Half Moon Salon

NIO released the 2023 Quarter 1 financial report Long Bridge US stocks premarket on June 9, Beijing time. Another large area of "spicy eye" performance, if the fourth quarter of last year is poor, the first quarter of this year is still a "strengthened version":

1. Poor sales and poor income:$NIO – SW.HK revenue 10.70 billion, and less than the market expectations, the 1 billion +, the sales difference is known, the key is because of the volume price, the old car, 75kwh entry models accounted for more, resulting in a unit price of only 297,000, significantly lower than market expectations.

2. Gross margin collapse: As the unit price fell below 300,000 for the first time, much lower than the previous guidance implied unit price of about 320,000,The gross profit margin of the car fell directly to 5% without impairment and other operations, far lower than the market expectation of about 10%. Obviously, the damage caused by the price reduction of the old model and the low gross profit margin of ET5, the capacity utilization rate in the process of platform replacement has particularly serious damage to NIO.

3. Guidance mediocre: second quarterGuidance sales 2.3 – 25,000 units, due to the known sales in April and May, implied sales in June after the release of the new ES6, finally began to stand on the 10,000, guidance implied sales in June should be about 11,000. And the company’s goal is that ET5 + ES6 double top stream can bring 20,000 monthly sales, this guidance is still significantly different from this goal.

However,$NIO. SG The price of implied bicycles behind the revenue guidance 87-9.40 billion may recover to about 320,000, the proportion of implied inventory vehicles may decrease, and the gross margin should recover.

4. NIO who is still "voting":Although the gross profit has dropped to less than 20,000 yuan, NIO wants to do a lot of things in R & D and needs to "warm up users". The investment in R & D and sales expenses has not seen obvious restraint. The operating loss rate hit a three-year high, reaching 48%, significantly higher than market expectations.

Dolphin Jun’s overall perspective:

For new forces with a very short period of new car explosions and repeatedly falling into the green and yellow of changing cars, Dolphin Jun naturally has a red label of "suspicious execution". Obviously, the current NIO is such a company.

Therefore, the previous share price of 9 yuan has fallen to the PS valuation level between life and death in 2019. Dolphin Jun proposed that companies with too big dreams and too weak execution cannot talk about bottom fishing lightly. By this financial report, the company’s share price was hovering at 7-8 yuan, and bottom fishing did not generate profits.

Of course, from the perspective of marginal changes, this performance is basically the bottom of NIO’s performance: because NIO’s double-top streaming car ES6 went on sale at the end of May and the ET5 hunting version went on sale in June, two promising cars began to contribute to full sales in the second half of the year, and all other models will basically transition to the NT2.0 platform. Sales and gross profit margins are unlikely to be worse, and will only go in the direction of improvement.

In the corresponding stock price, along with the improvement of sales volume and gross profit margin, there is also hope to slowly climb out of the bottom. But how much can be pulled up from the bottom, or can it return to the previous height? It depends on how much the original new power brother reflects on this wave of mistakes, and how much the execution improves. Dolphin Jun has doubts. At least to see the change of attitude first, you might as well listen to what NIO has to say in the phone call.

First, stronger than painting cakes, weaker than landing: NIO, it’s time to reflect

Let me remind you of the two core goals of NIO’s delivery this year:

1)NIO aims to deliver 250,000 vehicles this year.

2) By the fourth quarter, the monthly sales should stand firm 30,000 vehicles: the two pillar cars ET5 + ES6 have a total monthly sales of 20,000, ET7 + ES7 + ES8 have a total contribution of 8k-10k vehicles, and the two coupe EC6 and EC7 have a total monthly sales of about 2k vehicles.

Goals vs reality, let’s compare:

1) By the end of the first half of this year, the delivery was probably on 55,000 vehicles, barely completing a little more than 20% of the annual target. In the case of just climbing 10,000 in June, it is equivalent to 32,500 monthly delivery in the second half of the year, which means that the hope of achieving the 250,000 goal for the whole year is very slim.

2) Monthly sales 30,000 target vs May 6k reality: In May, due to NIO’s two top-class models – ES6 replacement and ET5 hunting car to be released, the new ES8 was launched in June and EC6 was launched in July; the new EC7 was relatively niche, and it was just launched and basically did not contribute to sales;, in addition, the market demand for ET7 and ES7 models that are not being replaced is weak, and the final result is that NIO sold a mere 6,155 units in May, even lower than in April.

On the list of new car makers in May, the original first brother has almost slipped to the bottom.

Fortunately, looking ahead, it should be the worst time for NIO nowFrom the perspective of the release rhythm of the model, NIO’s two promising contributions to large sales ET5 and ES6:

ES6: As the best-selling SUV in the NIO model matrix, on May 24 this year, NIO released an updated version of ES 6 (competitors mainly include Model Y, L7, etc.), and deliveries began that night.

According to market survey information, within 72 hours of ES6 release, the average intention of a single store was 90 orders, 20 prepaid orders, and ES6 contributed 60-70% of the incoming traffic. Preliminary data seems to be good.

2.) ET5 prey version: released on June 15 and delivered in the same month ET5 prey version, prey version will optimize the current ET5 rear space, it is estimated that part of the original wait-and-see ET5 lead.

After the two NIO top-class models are all launched in June, the monthly sales of tens of thousands is a reasonable expectation for the market. So from this quarter, the second quarter sales guidance given by NIO 2.3-2 5,000 vehicles are only within expectations.

Due to the sales volume of 6.7k in April and 6.2k in May, this guide implies that the sales volume in June is 11,000, which is basically the same as the market expectation of 10,000 vehicles in June. There is no further shock, but it is obviously not a surprise.

Overall, NIO has not really exploded in this cycle of car replacement, from new cars such as ET5 to the present. Compared with the ideal replacement cycle, the replacement time of NT2.0 models has been delayed for too long, and the problem is still obvious.

When the automotive market had long since entered the era where demand was king, NIO wanted too much, and its execution was still stuck in the era of "supply is king", completely unable to keep up with its peers who were crazy about rolling in.

Finally, from the perspective of the actual delivery volume in the first quarter, only 31,000 vehicles were achieved, barely reaching the lower limit of the original target 3.1-3 3,000 vehicles.

Fatal Expectation Spread: Gross Margin Revisited

Behind the poor sales volume, the gross profit margin was pulled again, and the severity exceeded the one-time impairment 1 billion due to "inventory impairment provisions, accelerated depreciation of production equipment, and loss of old 866 purchase agreement" in the first quarter.

In the first quarter of this year, NIO’s gross profit margin of automobile sales was only 5.1%, while the gross profit margin of automobiles 1 billion one-time factors was 13.5% in the last quarter, while the market’s expectations for the gross profit margin of automobiles in the first quarter were basically in double digits, basically between 10% and 12%.

Specifically, consider the bicycle economy.

1) In the first quarter, bicycle revenue hit a record low, falling below 300,000 for the first time, only 297,000, and the cost of bicycles directly fell 70,000.

Of course, the reason is also obvious. During the new car replacement period, the old 866 model has exhibition car clearance, national subsidies, and financial discounts, etc.; while the unit price of the new ET5 itself is lower than that of the previous models, the gross profit margin is also low, and the average price decline is normal.

2) Now that NT1.0 is converted to NT2.0, the intermediate capacity utilization rate is very low, which will also drag down the gross profit margin; the cost of a bicycle cannot go down synchronously with the price of a single car, and the gross profit of a bicycle is further reduced by 3,000 yuan compared with the fourth quarter, and the gross profit margin is directly pulled from 6.8% to 5.1%. The standard gross profit margin for car manufacturing should be around 20%, which is too large.

Fortunately, looking ahead, NIO couldn’t be any worse.

The company’s guidance for the second quarter revenue is between 87.4 and 9.37 billion. Dolphin Jun’s estimated bicycle revenue should be about 32.5-33 million, and by the end of the second quarter, basically all NIO models have been transferred to the NT2.0 platform.

In addition, although the overall price of lithium carbonate has reached about 300,000 from the beginning of the 190,000, compared with the previous 500,000, there is still a trend to fall, and the decline in battery costs will also help NIO to ease the cost pressure.

Of course, under the brand tone of NIO’s "no price reduction", the real increase in gross profit margin still depends on whether NIO really reaches the target of 30,000 monthly sales and pulls up the capacity utilization rate. And on this point, Dolphin Jun is still skeptical:

1) In terms of the current trend, the Chinese luxury car market above 30w seems to have a relatively tenacious vitality of fuel vehicles, and the penetration rate is relatively slow. At present, it is less than 20%, which is not as good as the overall pure electric penetration rate.

2) In the absence of insufficient facilities such as fast charging/power exchange, when pure electric luxury cars further go out of first-tier cities such as Shanghai and further penetrate into the lower-tier market, it seems that there is no ideal range extension model that can better target user pain points.

Third, the income pulls the hips, the natural result of poor sales

NIO’s revenue 10.70 billion in the first quarter, growing by only 8% year-on-year, significantly lower than the market consensus expectations 11.60 billion, clearing inventory and other low unit prices are the core issues.

The only thing that came up a little bit this quarter was auto revenue other than auto sales, which hit 1.45 billion this quarter, a lot more than the market expected 11-1.20 billion.

NIO’sOther business revenue sources primarily include revenue from the sale of energy and service packages, as well as revenue generated from embedded products and services that go hand in hand with vehicle sales, such as charging stations, in-vehicle internet connectivity services, and more.

The company has always maintained a high-end strategic positioning, hoping to provide better service and experience to car owners in terms of brand management and user community through better gross margins.

Data source: company earnings, Long Bridge Dolphin Investment Research

Data source: the company’s official website, Long Bridge Dolphin Investment Research

In addition, at the Berlin conference of NIO last October, the overseas models were mainly charged by fixed lease and floating subscription. For example, the rental time provided by the fixed rental fee is generally 1-5 years, and the fixed monthly rent is adopted. For short-term flexible cars, monthly subscriptions can be used. Short-term subscriptions can be cancelled at any time two weeks in advance. Vehicles can be replaced at will, and as the age of the car increases, the monthly fee will be reduced accordingly.

The additional growth in other revenue this quarter is expected to be related to NIO’s overseas sales growth: from January to April, NIO sold more than 150 vehicles in Germany, more than 184 in Norway, and more than 450 worldwide, which should contribute to this part of the revenue.

But the problem here is that, because these markets are in the early stages of development, when they contribute revenue, they basically lose money early on. So the rest of the business saw revenue increase this quarter, but the losses were also severe: less than 1.50 billion revenue in the first quarter, costs were almost 1.80 billion, and the gross loss ratio was 21%.

IV. Gross profit is almost "zero"

If the fourth quarter NIO gross profit was miserable, the first quarter was even more miserable, because other income business directly gross loss, and the car sales business sold cars 9.20 billion, only earned less than 500 million gross profit. The overall group level gross profit is only 160 million, no better.

Invest "a lot of money"

Although after subtracting external costs, only gross profit 100 million, but expenses are not less: R & D expenses 3.10 billion, basically within the normal range between 30 and 3.50 billion of the company’s original quarterly guidance; sales and administrative expenses 2.45 billion, just a little less than the market expected 2.70 billion.

Overall, due to the fact that NIO wants to do too many things and has too many dreams in R & D, the possibility of cost reduction in R & D is very small. So far, I have not seen it openly reflect on cost reduction and efficiency like Xiaopeng.

In the sales system, NIO has always been a "warm user" approach, and sales have not seen very clear signs of control.

Six, NIO has passed the life and death tribulation again

The same painting style as the fourth quarter, but it came more tragically: delivery pulling hips, income pulling hips, gross profit margin pulling hips, cost and investment rigidity, and operating profits are hotWhat is it?

The single-quarter operating loss 5.10 billion; the operating loss rate was 48%, a new high in the past three years.

Summary:

In the eyes of Dolphin Lord, internal reflection and rapid adjustment in the current state of NIO may be more important than boasting and describing the grand blueprint of 5-10 years.

　　Navigation software can speed us up, but we can also find wonders in the "slow life"; navigation software can allow us to travel far, but we should not give up our sense of the nearby environment

　　Walking on the street, opening the phone to browse the navigation interface to confirm the destination; coming to an unfamiliar place, clicking on the navigation to explore in place, hoping to find the east, west, north and south… Nowadays, navigation software has been integrated into daily life, playing an increasingly prominent role in optimizing traffic operation and saving commuting time.

　　Objectively speaking, navigation software is the product of technological progress. For a long time in history, finding the way was a practical need faced by people. To avoid getting lost, the ancients relied on well-made markers, or unfolded simple maps, or asked strangers for directions. The verse "Ask where the restaurant is, and the shepherd boy points to Xinghua Village" vividly depicts the scene of asking for directions. In reality, whether it is marking or asking for directions, it is difficult to match the accuracy, convenience and experience of mobile phone navigation.

　　Today, with the help of navigation software, finding the way is no longer a problem. In 2020, our country built the Beidou-3 global satellite navigation system to provide services to the world. In space, the Beidou navigation satellite operates day and night, providing location information services to countless end points. On the ground, whether driving, cycling or walking, people open the mobile phone navigation software and follow the prompts to reach their destination. With the development of the economy and the deepening of urbanization, the popularization of navigation technology helps people reach the place they want to go more quickly and effectively, and also makes mobile China more vibrant.

　　However, there are also scientific studies showing that over-reliance on navigation software may cause the brain to reduce its interaction with the surrounding environment. Not only that, but navigation not only provides us with location information, but also affects our route choices at all times, shaping our cognition of space and time. For example, the destination search function allows us to automatically pop up options without looking for a specific location on the map; the route recommendation function, so that we no longer need to choose a route based on experience. In a sense, navigation software does allow us to cross a specific space in the least time, improving the efficiency of space-time conversion, but it may also make us miss the scenery along the way.

　　In the fast-paced modern society, the importance of efficiency is self-evident. But while pursuing speed, how to perceive the environment more richly and better understand the relationship between ourselves and the wider world is also a topic of "on the road". In the past, Xie Liang, the old man, volunteered to guide others for 16 years, which made many new visitors to Beijing feel the warmth of the city; now, with a mobile phone in hand, many people do not want or need to ask for directions. Once, the buildings, streets and flowers and trees of the city were deeply embedded in our memory when we knew the way; now, the route that some people remember best is the section from the subway station to the bus station. To a certain extent, focusing only on the connections and numbers in the navigation software can easily make people ignore the natural, historical, and cultural elements in the environment, as well as the fireworks, human touch, and beautiful scenery around them, thus losing the fun of "people on the journey" in a hurry.

　　Today, navigation software has become a necessity for many people’s lives. It is worth thinking about how to better integrate technology into our lives. Navigation software can make us faster, but we can also find wonders in the "slow life"; navigation software can allow us to travel far, but we should not give up the feeling of the nearby environment. Keep a heart of discovery, and maybe you will find that the convenience of navigation software and the beauty of the city have always been there.

　　"People’s Daily" (April 19, 2022, edition 05)

　　The dispute over the company’s shareholding has heated up.

　　Reporters He Hongyuan and Chen Sha report

　　Markets seem to welcome () "scramble".

　　On September 14, the company released the resolution announcement of the second extraordinary general meeting of shareholders in 2022. The meeting discussed five proposals on changing the use of the first share repurchase in 2021, the draft and summary of the 2022 employee stock ownership plan, and the management measures of Zhongju High-tech’s 2022 employee stock ownership plan.

　　Among them, the opposition to the first four proposals exceeded 50%, but none of them were passed.

　　According to the previous disclosure of the 2022 employee stock ownership plan (draft), the total number of employees participating in the employee stock ownership plan does not exceed 491 (excluding the reserved part), and the share source of the employee stock ownership plan is the company’s repurchase of the special securities account repurchased in the torch high-tech class A shares of common stock, the employee stock ownership plan transfer price is 18.14 yuan/share, the duration of 48 months.

　　The draft proposed performance appraisal requirements are: 2022-2024, the corresponding revenue target value is 5.50 billion yuan, 6.30 billion yuan, 8 billion yuan, respectively, an increase of 7.51%, 14.55%, 26.98%, net asset return target value of 13%, 14%, 15%.

　　On August 29, when Zhongju High-tech was reviewing the employee stock ownership plan, there was a big controversy. At that time, 9 directors passed the motion with 5 votes in favor, 3 votes against and 1 abstention.

　　According to relevant announcements, the dissenters were director Yu Jianhua, director Wan Hequn, and independent director Gan Yaoren. The main reasons for the opposition were unreasonable unlocking conditions, the nature of benefits was greater than the incentive effect, and the controlling shareholders received 1.83% of the voting rights through the committee, which affected the interests of the majority of small and medium shareholders. Exclusive director Qin Zhihua abstained.

　　It is worth noting that in the aforementioned plan, the revenue growth targets for 2023 and 2024 exceed the company’s performance expectations.

　　Since Yu Jianhua and Wan Hequn both worked within the Torch Group system, it may mean that the opposition was mainly Torch Group at that time, and the agreeing party was mainly Zhongshan Runtian controlled by the major shareholder Baoneng. Behind Torch Group stands the State-owned Assets Supervision and Administration Commission of Torch District, which is also the former major shareholder of Zhongju High-tech.

　　In fact, the company’s shareholding dispute has become intense. On September 14, the torch high-tech announcement showed that after the completion of the reduction plan, Zhongshan Runtian accounted for 17.72% of its total share capital, narrowing the shareholding gap with Torch Group to about 5%.

　　In terms of performance, Zhongju High-tech is still in the growth range. In the first half of the year, its revenue was 2.652 billion yuan, an increase of 14.52% year-on-year; the net profit attributable to the parent was 313 million yuan, an increase of 11.91% year-on-year.

　　On September 15, Zhongju High-tech received 33.07 yuan, an increase of 0.43%.

　　On the same day, the Shanghai Composite Consumption 80 Index closed at 5861.52 points, down 0.49%. Agriculture

　　 ITS: Malaysia exported 659,997 tons of palm oil from September 1 to 15

　　On September 15, according to the shipping survey agency ITS, Malaysia exported 659,997 tons of palm oil from September 1 to 15, an increase of 23.8% from the 53,050 tons exported in the same period in August.

　　Ministry of Agriculture and Rural Affairs: The average price of pork in the national agricultural product wholesale market fell by 0.4% from the 14th.

　　According to the monitoring of the Ministry of Agriculture and Rural Affairs, the "wholesale price index of agricultural products 200" on September 15 was 129.48, down 0.51 points from the 14th, and the wholesale price index of "vegetable basket" products was 131.63, down 0.60 points from the 14th. As of 14:00 on the 15th, the average price of pork in the national agricultural wholesale market was 30.72 yuan/kg, down 0.4% from the 14th.

　　Aonong Bio: The goal of fattening costs in 2022 is to drop to 17 yuan/kg

　　On September 15, () said at the 2022 semi-annual results presentation that the company’s piglets weighed about 8 kilograms and the fat pigs weighed about 115 kilograms. The company’s weaned piglets in the second quarter cost about 420-430 yuan/head, and the fattening cost is about 19.5 yuan/kg. The piglet cost is targeted to be reduced to less than 400 yuan in 2022, and the fattening cost is targeted to be reduced to 17 yuan/kg in 2022. Food and Beverage

　　Nongfu Spring established a supply chain technology company in Huzhou Anji

　　Industrial and commercial data show that Nongfu Spring (Anji) Supply Chain Technology Co., Ltd. was established, the legal representative is Rao Minghong, the registered capital is 30 million yuan, and the registered place is Anji County, Huzhou City, Zhejiang Province. The business scope includes supply chain management services; domestic cargo transportation agency; general cargo warehousing services; loading and unloading and handling, etc. The company is wholly-owned by Nongfu Spring joint stock company

　　Yonghui Supermarket: JD.com Bonneng and other shareholders’ shareholding changes

　　On September 14, () announced that on September 13, shareholders Jiangsu JD.com Bangneng Investment Management Co., Ltd. and Beijing Jingdong Century Trading Co. Ltd. signed the "Jiangsu JD.com Bangneng Investment Management Co., Ltd. and Beijing Jingdong Century Trading Co. Ltd. Share Transfer Agreement". JD.com Bangneng transferred 736,437,197 RMB ordinary shares of Yonghui Supermarket to Beijing Jingdong Century Trading Co. Ltd through the transfer of the agreement, accounting for 8.11% of the total share capital of Yonghui Supermarket. On the same day, Jiangsu Circle E-Commerce Co., Ltd. and Suqian Hanbang Investment Management Co., Ltd. signed the "Share Transfer Agreement between Jiangsu Circle E-Commerce Co., Ltd. and Suqian Hanbang Investment Management Co., Ltd.". Jiangsu Circle transferred 478,523,104 RMB ordinary shares of Yonghui Supermarket to Suqian Hanbang Investment Management Co., Ltd. through the agreement transfer, accounting for 5.27% of the total share capital of Yonghui Supermarket. The above changes in equity will not lead to changes in the company’s controlling shareholders and actual controllers. Entertainment Games

　　Tencent Music will be listed on the main board of the Hong Kong Stock Exchange by introduction

　　On September 15, Tencent Music announced on the Hong Kong Stock Exchange that it will be listed on the main board of the Stock Exchange of Hong Kong Limited by introduction, and Class A ordinary shares are expected to start trading on the Hong Kong Stock Exchange on September 21 (Wednesday).

　　Kuaishou international business organization adjustment

　　On September 14, according to Caijing, Ma Hongbin, senior vice president of Kuaishou, made a round of adjustments to the organizational structure of the department after leading the internationalization business for more than a month. In addition to maintaining its existing uses overseas, Kuaishou will only maintain small-scale growth investment for the time being, such as in the South East Asia market dominated by Indonesia and the Middle East market dominated by Turkey.

　　Netflix says ad-supported viewers could reach 40 million by the third quarter of 2023

　　Netflix expects its upcoming low-cost subscription plan with ads to gain about 40 million users worldwide by the third quarter of 2023, the company said on Sept. 14, citing a document Netflix shared with ad buyers. In its initial forecast, Netflix said it expects 4.40 million "unique viewers" worldwide to sign up by the end of the year, 1.10 million from the United States.

　　Microsoft’s acquisition of Activision Blizzard is facing an in-depth investigation

　　On September 15, according to media reports, Microsoft’s $75 billion acquisition of video game maker Activision Blizzard is facing an in-depth investigation by the European Union and the United Kingdom. Concerns are growing that the deal is anti-competitive and will deny competitors access to the best-selling game Call of Duty. According to two people familiar with the matter, the UK’s Competition and Markets Authority (CMA) is expected to launch an in-depth investigation this week after Microsoft decided not to offer any improvements at this stage.

　　The new Nintendo Legend of Zelda will be released in May 2023

　　On September 13, Nintendo announced that the latest installment of the popular game "The Legend of Zelda" will be released on May 12, 2023. The title of the work is "Tears of the Kingdom". The work is the sequel to the 2017 Breath of the Wild, which has sold more than 27 million sets since its release. Analysts at UBS Securities predict that the annual sales of the Breath of the Wild sequel are expected to reach 20 million sets.

　　 Jim Yang, the former head of Supercell’s global studio, has joined miHoYo.

　　On September 14, according to the LinkedIn profile of Jim Yang, the former head of the global studio of Finnish game developer Supercell, he has joined mobile game developer miHoYo in September 2022 as the president of its international division HoYoverse. Textile Apparel

　　 Inditex may continue its price increase strategy

　　According to media reports, Inditex, the parent company of Zara, said at the first half of 2022 financial report that the company will continue to raise prices in the autumn of 2022 to cope with the risk of rising raw material costs. In the six months ended July 31, 2022, Inditex sales climbed to 14.85 billion euros from 11.94 billion euros in the same period last year, and earnings before interest and tax rose to 2.43 billion euros from 1.69 billion euros in the same period last year. Luxury goods

　　Rolex second-hand transaction prices have rebounded

　　On September 14, according to the interface fashion news, the watch market monitoring platform WatchCharts monitored the performance of Rolex’s most popular 30 watches in the second-hand market for a period of time and found that one-third of the second-hand transaction prices of Rolex watches have not fallen but rose in the past month. The average second-hand price has only slightly declined by 1%, indicating that Rolex watches are close to bottoming out in the second-hand market. Second-hand prices of Swiss brand watches such as Patek Philippe and Audemars Piguet have also shown a trend of falling. Cultural Tourism

　　Shanghai Disneyland will resume operations at 10:00 on the 15th

　　On September 15, the official Weibo of Shanghai Disney Resort announced that as the intensity of Typhoon "Plum Blossom" weakened in Shanghai and according to the current weather forecast, Shanghai Disney Resort will resume operations on September 15 (Thursday). Shanghai Disneyland will operate from 10:00-20:30 on the 15th, Disney Town will operate from 10:00-21:30, and Star Wish Park will operate from 10:00-18:00.

Original title: LI L7, L8 and L9 will be unveiled at Shandong International Auto Show, and there will be "gifts" in addition to good cars!

Source: Popular Newspaper Peninsula News

Original title: LI L7, L8 and L9 will be unveiled at Shandong International Auto Show, and there will be "gifts" in addition to good cars!

Source: Popular Newspaper Peninsula News

LI is so hot now! Statistics show that in October this year, LI delivered a total of 40,422 vehicles, an increase of 12.10% from the previous month and a surge of 302.13% year-on-year, setting a new high in monthly delivery, which is the first time that it delivered more than 40,000 vehicles per month during the year. In the first ten months of this year, LI delivered a total of 284,647 vehicles, up by 193.51% year-on-year, which also means that LI will achieve the annual sales target of 300,000 vehicles ahead of schedule.

And such a "hot" LI will also appear at the 2023 Shandong International Auto Show, where the three brothers "L7, L8 and L9" will appear together, and the gold medal experts from manufacturers integrating Shandong region will gather in the ideal booth of Qingdao International Convention and Exhibition Center, bringing high-quality, professional and caring services to the consumers and fans watching the exhibition. The ideal model has a heavy upgrade of OTA5.0 to create a better trial and test drive experience. It is particularly worth mentioning that fans still have the opportunity to get the right to make an advance appointment for the ideal MEGA test drive at the auto show, which must not be missed.

▲ Fans can make an appointment to test drive the ideal MEGA at Shandong International Auto Show.

Relevant persons in LI told reporters that ordering L7, L8 and L9 at the site of Shandong International Auto Show, on the one hand, can enjoy the existing sales policy, and on the other hand, the car booking person can get extra ideal exclusive points, which is very useful. At present, the pick-up cycle of ideal models is also very short, and some colors and models are available. If you order, you only need to wait for about a week. This delivery speed is really "first-class" in the field of new energy vehicles, ensuring that our consumers can drive the car before the end of the year.

Ideal L9: Benchmark of Large New Energy SUVMarket guidance price: 429,800 yuan ~ 459,800 yuan

Since its listing in June last year, Ideal L9 has been very popular. The consumer’s response to the dispute about "color TV sofa refrigerator" is "really fragrant"!

From the appearance, L9 continues the overall design style of the ideal family, with simple and bright lines and a futuristic front face. The front of the car uses a closed grille and is equipped with penetrating LED daytime running lights, and the headlights are set in the front enclosure. The side of the car body adopts the standard SUV shape, which is very energetic as a whole. Thanks to the larger body size, the side of the ideal L9 is quite stretched. In terms of body size, the length, width and height of the car are 5200 mm× 1998 mm× 1800 mm, and the wheelbase is 3100 mm. In a word, it is "big". Of course, correspondingly, its interior space will be very large.

In terms of technology configuration, the ideal L9 comes standard with HUD and safe driving interactive screen, which adopts Mini-LED and multi-touch technology. The car’s central control screen, co-pilot entertainment screen and rear cabin entertainment screen use three 15.7-inch OLED screens. Two Qualcomm Snapdragon 8155 chips are standard, and a computing platform consisting of 24GB memory and 256GB high-speed storage can realize five-screen interactive linkage. In addition, the ideal L9 car has 21 speakers, and the maximum power of the amplifier is even as high as 2160W. Among them, 7 groups of speakers make up the whole car surround, 3 bass units make up the bass matrix, and 4 top speakers make up the sky surround, forming a 7.3.4 panoramic sound response layout.

As for the seats, the ideal L9 six seats are wrapped in Nappa leather, and the headrest is as comfortable as ever. It is worth mentioning that all six seats are equipped with electric adjustment and seat heating, and the first two rows of seats also have seat ventilation and 10-point massage. In addition, the passengers in the second row will be taken care of extra. They not only have two rows of cup holders, but also enjoy the 8.8L dual-purpose refrigerator, which can work for 24 hours after the vehicle is powered off.

In terms of power, the ideal L9 is equipped with an extended-range power system consisting of a 1.5T four-cylinder engine and an electric motor, and is equipped with a 44.5kWh battery pack. The acceleration of the car from zero to 100km is 5.3s, and the total cruising range under CLTC conditions is 1,315km, of which the pure electric cruising range is 215km.

Comments: The ideal L9 is the "third space" for the owner. Besides the family and work unit, the car can also be a world of its own!

Ideal L8: A more cost-effective family carMarket guidance price: 359,800 yuan ~ 399,800 yuan

Ideal L8 adopts the latest family design style and has a strong sense of the future. Its body size is very large, with a length and width as high as 5080 mm /1995 mm /1800 mm and a wheelbase of 3005 mm. Obviously, this will bring more comfortable interior space and driving experience.

In terms of interior, the ideal L8 adopts a design very similar to that of L9, and the multi-function steering wheel is equipped with a safe driving interactive screen, while the center console area is composed of a central control screen and a co-pilot entertainment screen, creating a quite strong sense of science and technology.

As an intelligent electric vehicle, the performance of the ideal L8 in the intelligent driver assistance system is also remarkable. Among them, the high-equipped model is equipped with six 8-megapixel cameras, five 2-megapixel cameras, a 128-line laser radar, 12 ultrasonic radars and a millimeter-wave radar. As a foundation, the ideal L8 will be equipped with two NVIDIA Orin-X chips, which finally reaches 508TOPS, completely reaching the level of the ideal L9.

In addition, the ideal L8 is equipped with the functions of seat waist massage, one or two rows of seat ventilation, heating and the third row of seat heating, as well as three-zone automatic fresh air conditioning, four-seat nap mode and so on.

In terms of power, the L8 will be equipped with the same powertrain as the L9, using a 1.5T four-cylinder range extender. The maximum power of the system is 330 kW, the peak torque is 620 Nm, and the acceleration from zero to 100 kilometers is 5.5 seconds. In terms of battery, the ideal L8 is equipped with a 42.8 kWh battery pack, and CLTC has a pure battery life of 210 kilometers, and its comprehensive cruising range will reach 1,315 kilometers. The ideal L8 will also come standard with four-wheel drive and magic carpet air suspension.

Comments: The product strength of the ideal L8 is close to that of L9, but the price is lowered, and the cost performance is higher.

Ideal L7: The First Choice of Big Five-seater SUVMarket guidance price: 319,800 yuan ~ 379,800 yuan

The ideal L7 appearance height inherits the design of the ideal family. The size of L7 is smaller than that of L9, but the gas field on the side of the car body does not lose L9. It can be seen that the area of the rear side window of L7 is obviously smaller than that of L9, and the inclination angle of the D-pillar of the new car is larger than that of the ideal L8, so the visual effect is more fashionable.

In terms of vehicle size, the ideal L7 has a length, width and height of 5050 mm /1995 mm /1750 mm and a wheelbase of 3005 mm, which is a five-seat design. According to the standard of a five-seat SUV, this size is enough to create a spacious and comfortable interior space. At the rear of the vehicle, the L7 has a downward design from the roof to the rear of the vehicle, so the rear window also looks more refined, and the inclination angle of the rear window looks larger.

The interior is still a simple design style, mainly a suspended double screen design that runs through the co-driver, a 3K resolution LCD screen, the central control screen mainly focuses on driving information, the co-driver screen mainly focuses on entertainment information, and driving-related information is on the display screen above the steering wheel. The car is equipped with 21 speakers. With the blessing of Dolby Panoramic Sound 7.3.4, the audio-visual experience inside the new car will be further improved. In addition, the ideal L7′ s second row seats support electric adjustment, with a maximum inclination angle of 40 degrees and a cushion length of 520 mm, making the ride experience very comfortable. In addition, the right side of the second row is also equipped with electric leg rest, which provides users with a natural and comfortable ride experience.

In terms of power, the ideal L7 is equipped with a 1.5T four-cylinder engine as the extended range system, with front and rear dual motors as the main power source, equipped with a 42.8kWh ternary lithium battery pack, with a comprehensive cruising range of 1315km for CLTC and a pure electric cruising range of 210km for CLTC.

Comments: A 5-seat extended-range SUV with basic "full" configuration and performance is worth starting with.

Here comes the point!Three auto show tickets worth 90 yuan are free to grab.

First of all, you need to scan the QR code above, or search for "peninsula metropolis daily" on WeChat to enter the official WeChat homepage of peninsula metropolis daily, and then click "Auto Show Ticket Collection" at the bottom left of the page to enter the page of free ticket collection (as shown in the figure).

Then, after a simple operation, you can get three tickets for the 2023 Shandong International Auto Show for free, which is worth 90 yuan. Moreover, it should be pointed out that the number of ticket benefits for this auto show is limited, and it is first "swept" first!

The operating procedure is as follows:

Text/Lao Zheng

Special Topics: Earthquake Relief, Donations with Love

　　Jackie Chan and Jet Li will go to the disaster area one after another (data map)

　　Chengdu Business Daily, May 16A sudden disaster has made people lament the fragility of life, and the mutual support after the disaster has made people deeply appreciate the kindness and strength of human nature. The entertainment industry is in action. Yesterday, Shao Yifu donated 100 million Hong Kong dollars for disaster relief, and many celebrities have further increased their donations. What is even more touching is that after the disaster, celebrities have donated money one after another, and some celebrities have also come to the front line of the disaster area regardless of their own safety. In addition to Jackie Chan coming to Hong Kong today to comfort the victims, Jet Li will also arrive in Hong Kong tomorrow with disaster relief supplies, and Beichuan may be his first stop.

　　Jackie Chan will go to Mianyang

　　In addition to donating tens of millions of yuan, Jackie Chan is also personally coming to Chengdu today to offer condolences to the victims. It is reported that Jackie Chan is absent from Cannes due to work, but he will put down his work today and fly to Rongcheng. The first stop of condolences may be Mianyang.

　　Jackie Chan recorded the disaster relief song "Life and Death" with great enthusiasm last night. After that, the eldest brother will stand on the same stage with Jet Li again. After the Sichuan earthquake, people in the entertainment industry moved quickly to contribute their own strength to the earthquake relief. Yesterday, reporters learned that Jackie Chan and Jet Li will come to Chengdu today and tomorrow respectively, bringing precious materials and boosting the morale of the earthquake relief.

　　In addition to donating tens of millions, Jackie Chan is actually coming to Chengdu today to offer condolences to the victims. Yesterday, Jackie Chan has sent two assistants to Sichuan to learn about the situation in the earthquake-stricken areas. The reporter learned from informed sources that after the earthquake, Jackie Chan was very worried about the situation of the people in the disaster area. On the afternoon of the 14th, his assistant called Deng Changcheng, a contestant of "Descendants of the Dragon", to learn about the situation on the front line. Deng Changcheng responded to the call of the Communist Party Committee of the Communist Party of China to join the volunteer team and went to Dujiangyan after the earthquake. He reported what he knew to Jackie Chan. After understanding the situation, Jackie Chan immediately decided to go to Sichuan as soon as possible to go to the first-line disaster area!

　　Yesterday afternoon, two of Jackie Chan’s assistants went to Dujiangyan with Deng Changcheng to understand the disaster situation, and did not return to Chengdu until 7 pm. They came to a collapsed building in Dujiangyan City, and the situation in front of them was unbearable to witness. "I heard that there are three people inside, and I hope they can survive." The reporter learned that the company has been hoping that Jackie Chan will delay the date of coming to Chengdu for safety reasons, and come back after the situation is further stabilized. At noon yesterday, Jackie Chan talked to the assistant who had already arrived in Rong. After listening to the assistant’s opinions, he still insisted on going deep into the disaster area as soon as possible.

　　Jet Li personally delivered supplies to the disaster area

　　In addition to Jackie Chan’s eldest brother will go to the disaster area, the reporter learned that Li Lianjie will also fly to Rongcheng tomorrow, and Beichuan may be one of his stops. Li Lianjie experienced a tsunami a few years ago and witnessed countless lives being swallowed up in an instant. This also made a major change in the course of his life. In addition to movies, his other career is managing the One Foundation. The earthquake in Sichuan made Li Lianjie feel the pain of the victims. As the founder of the One Foundation, he will come to Chengdu tomorrow to bring a large number of disaster victims in urgent need of supplies.

　　Yesterday, the "China International Committee of the Red Cross Li Lianjie One Foundation Program" held a briefing on the 5.12 Sichuan earthquake relief situation. Li Lianjie attended the briefing and expressed his concern for the disaster area. Tomorrow, he will come to the earthquake-stricken area to distribute relief supplies to the victims.

　　Since the earthquake occurred on May 12, One Foundation has been closely monitoring the development of the disaster situation, and has been in daily contact with the rescue teams of the International Committee of the Red Cross in the disaster area ahead to learn about the latest situation. So far, One Foundation has raised a total of 28.05 million yuan for disaster relief. After the Wenchuan earthquake occurred on May 12, One Foundation allocated 1 million yuan to support the disaster area as soon as possible.

　　After learning that the people in the disaster area lack tents, bedding, food, drinking water, medicine and other basic living and medical security materials, One Foundation launched a new round of fundraising call, calling on enterprises all over the country to donate materials. One Foundation assists enterprises to donate to the local International Committee of the Red Cross for distribution and supervises the distribution process. Tomorrow, One Foundation founder Jet Li will fly to Chengdu with the first batch of materials to directly deliver the materials to the local International Committee of the Red Cross for distribution to the people in the disaster area. (Text/Xu Yunxiao)

Editor in charge: Li Dan

　　[Global Network Technology Report, Reporter Chen Jian] In recent years, the development speed of China’s technology has changed with each passing day. China’s technology industry has also led the transformation from "Made in China" to "Created in China". Today, a group of Internet companies represented by Xiaomi have emerged in China. They focus on quality, so that "Made in China" gradually gets rid of the traditional impression of low price and low quality in the eyes of the world.

　　In 2017, Xiaomi rose against the trend

　　2017 was a year of fruitful results for China’s technology industry. A large number of representative major scientific and technological innovations such as Jiaolong, Tianyan, Wukong, Mozi, Huiyan, and large aircraft have emerged one after another, constantly refreshing the public’s scientific and technological perception. Quantum regulation, iron-based superconductivity, and synthetic biology have entered the world’s leading ranks, continuously enhancing people’s sense of scientific and technological pride. But after all, these cutting-edge things are still far from people’s lives, and people still feel the progress of science and technology from daily consumer electronics. The update and iteration of mobile phones, TVs, and other products have made people feel the strength and confidence of domestic brands. Even in many regions around the world, people are eager to enjoy the experience brought by Chinese electronic products.

　　2017 was not an easy year for the mobile phone industry and the TV industry. In the field of home appliances, according to the total data of Aowei Cloud Network (AVC) omni-channel push, the retail sales volume of the color TV market in 2017 was 47.52 million units, a year-on-year decrease of 6.6%. The increase in panel prices from the end of 2016 to 2017 caused many color TV companies to increase costs, and their net profits fell one after another. Coupled with the decline in market capacity and sales, many companies experienced negative growth, which was miserable. Even the extremely hot Internet brands have lost their voice, and some Internet brands have even suffered "premature death".

　　In the field of mobile phones, according to the data, the domestic market shipments 491 million in 2017, down 12.3% year-on-year. Especially in the fourth quarter of 2017, the decline in shipments exceeded 20%, and the market reshuffle was further intensified. Due to the acceleration of the industry reshuffle in 2017, the concentration of mobile phone brands was further enhanced; China, O, V, and Mi grew rapidly, ranking three to six in the global TOP10 brand shipment rankings in 2017, followed by Samsung, iPhone.

　　In the context of the global downturn, Xiaomi, which was sung bad in 2016, suddenly made a comeback and hit a lot of people in the face. According to data from Oviyun.com, Xiaomi TV 4A 32 inches was officially mass-produced from July 10, 2017, and 1 million units were officially offline on March 9, 2018. Xiaomi TV 4A 32 inches reached the sales volume of 1 million units in only 8 months. This data is of great significance in the TV field, because at present, in the domestic TV sales, only another Internet TV 40-inch and 50-inch TVs have reached a single product sales of over one million, but it took 13 months and 24 months respectively. And Xiaomi mobile phones have re-entered the top five in China.

　　Xiaomi TV is applauded at home, and Indian rice noodles are even more crazy for it

　　The reporter looked at the evaluation of major e-commerce platforms, and the Xiaomi TV 4A 32-inch has a high praise rate of 99% on Suning.com, and even 100% in JD.com. And according to the reporter’s survey, the repair rate of Xiaomi TV has been controlled to 0.43%, far below the industry average of 2.5%, and the good quality has led the industry by a large margin. The quality control of any product is also the key to the success of this product.

　　In overseas markets, taking India as an example, Xiaomi’s TV has also achieved impressive results. On the day of Xiaomi TV’s first sale in India on February 22, Xiaomi TV 4 55-inch 10-second lightning sold out. After the release of Xiaomi TV 4 A series 32-inch and 43-inch new products, it was snapped up by Indian fans, even to the extent of exaggeration than in China.

　　India’s TV market is also in a period of transition. Many ordinary users can only choose expensive international brands or relatively low-priced but outdated models. After the thousand-yuan Xiaomi TV products enter India, they can fill the gap in the market. As an Internet company, Xiaomi also makes localized customizations for local users in India.

　　While Xiaomi TV is recognized by Chinese consumers, it will once again go out to the world as a representative of new domestic products. Not long ago, the news of the Sri Lankan brother grabbing Xiaomi TV and flying home was still vivid in my mind. On social platforms, Indian netizens also expressed a kind of love for Xiaomi. Some Indian netizens even said that "when they see Xiaomi TV, their eyes can’t move".

　　Xiaomi wants to enhance the global influence of the "Made in China" brand

　　It is precisely because of the emergence of companies like Xiaomi that the "foreign brand" life of the mobile phone and TV market is miserable. As a global hegemon, Samsung once occupied the first position in the Chinese market in the mobile phone field. In just a few years, due to the rise of domestic manufacturers, Samsung’s current market share in China has been less than 1%. In the field of home appliances, Samsung, LG, Sony and other TV manufacturers are currently unable to compete with Xiaomi and Hisense in small-size TVs, so they have to focus on the high-end market above 55 inches.

　　Wang Chuan has said many times: "Adhering to high cost performance and saving every penny for users is the core value of Xiaomi." In an interview with reporters, Wang Chuan of Xiaomi TV said that Xiaomi has a saying that always believe that good things are about to happen. Wang Chuan believes that as long as everyone does their best to make the product really good, and then is willing to be kind, willing to learn from Lei Feng to do good things, and provide it to customers, they will definitely win the love of users. Although I did not expect to achieve 1 million in such a short time, it is actually a natural thing. As Bezos said, there is a company that reduces costs by forcing itself to continuously improve efficiency, and then provides users with better and cheaper products. This is the case with Xiaomi.

　　According to the reporter’s understanding, Xiaomi TV will also explore more markets this year, bringing the excellent experience of Xiaomi TV to the world. The only major difficulty currently plaguing Xiaomi TV is the issue of production capacity.

　　Lei Jun recently proposed at the two sessions to enhance the global influence of the "Made in China" brand and comprehensively improve the level of Chinese design. In recent years, the MIX series designed by Xiaomi has been collected by three major museums around the world, and Xiaomi TV and its ecological chain products have repeatedly won international design awards. On the road of practicing innovation, Xiaomi has been at the forefront and has been recognized by the global market.