NIO makes mobile phones: The outside world does not understand, and the owner is crazy

Author | Cloud

"Besides NIO owners, who else would buy it?"

"Is it unreasonable for a brand that has just entered the mobile phone industry to sell for 6,899 yuan?"

"Is it meaningful to customize a mobile phone specifically for a car?"

As a car brand that continues to lose money and has not yet shown any signs of profitability, NIO’s mobile phone production is not news, but it has never been optimistic.

On September 21, after the official launch of NIO Phone, founder Li Bin was once again labeled as "not doing his job properly". He mentioned in an interview after the press conference that NIO’s mobile phone business team has as many as 500 people and invests 500 million yuan annually. The outside world’s skepticism about NIO’s business has reached its peak.

But NIO’s phone was robbed crazy by the owner. According to NIO co-founder and president Qin Lihong at the press conference,At present, the NIO mobile phone has been sold out without three-party channels, and the order is scheduled for December.

At least in the small circle of less than 400,000 NIO owners, the popularity of NIO Phone is not inferior to this year’s iPhone 15 series.

Obviously, making a mobile phone is another decision made by NIO after insisting on changing the battery and insisting on being a community. The outside world cannot understand it, and the car owner loves it.

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At the industry level, the "necessity" of car companies to make mobile phones has also been verified to a certain extent. Just before the Huawei conference that just topped the chart, Tan Benhong, chairperson and CEO of Avita Technology, also said on Weibo "spoiler" that Huawei and Avita jointly created Mate 60 Pro Avita Special Edition "is advancing rapidly".

Although Avita is a new car brand cooperated by Huawei, Ningde Times, and Changan Automobile, and "driver interconnection" is also Huawei’s strength, the trend of "making mobile phones for cars" has obviously been set off by NIO.

Zhang Junyi, a former managing partner of NIO Capital and a managing partner of Oliver Wyman, said:

"Li Bin’s work is good from a strategic perspective, but the matching of timing and funding is a matter of opinion, just like insisting on the power exchange model, the heavy operation of user companies, and the lack of investment in research and development. There are also many controversies, but the management of NIO still insists on doing it, and the user feedback is also very good."

What NIO and Li Bin do is often referred to as "business religion" – products and services are strongly bound, users are recruited with ideas, and users spontaneously expand.And is making a mobile phone a part of the realization of "doctrine" and the self-improvement of users, or is it a real and valuable enterprise decision?

The answer to this question lies in the hands of NIO’s owners.

NIO owner: You can buy it, it’s not too expensive

The biggest doubt about NIO’s mobile phones is that mobile phones are an industry where the annual shipments of mainstream brands are tens of millions, and the total number of NIO users is less than 400,000, of which 60% use iPhone – an ecological closed but complete product that is difficult to replace.

As a consultant in the new energy industry who owns Tesla, NIO, Ideal, Polaris, Volkswagen, and many other brands of electric vehicle products, and has worked in four car companies, Yiran was invited to participate in the NIO conference on September 21 and was one of the first contacts of NIO Phone.

At the same time, he is also one iPhone 60% of users, "For many users who already hold iPhone and Android, it may be easier to accept NIO phones, but I have only owned one phone for many years, and I am not willing to spend too much time managing the phone. So the process of NIO Phone becoming the second machine also needs to be adapted."

The reason why NIO’s NIO Phone is called the "Deluxe Edition Car Key" is because it enhances the experience unlike ordinary mobile phones, mainly focusing on the "UWB chip" and "SkyOS Tianshu" operating system standard on its new generation models.

Owners who use NIO Phone can unlock the vehicle more conveniently, stably and safely than other mobile phones, accurately locate the heating and ventilation massage control of each seat, and realize functions such as mobile phone doppelganger and application relay on the car. In addition, NIO also sets a separate vehicle control physical button for NIO Phone, which can call out the car control interface with one click.

Although most of the above features can be implemented by apps, using a NIO Phone is faster and smoother.

Although Yiran praised these features that NIO Phone can provide, he also made it clear that the biggest challenge for NIO to do mobile phone business lies in"Changing users’ past habits."

For example, in actual use, the NIO App has not even solved the problem of dual end point login. If "dual users" log in to the brand account on the NIO Phone, the account of their original device will be offline, which is not friendly for users who have just started using dual phones.

For core community users who know NIO as well as Yiran, buying a NIO Phone is almost a "painless decision."

It can be seen in the NIO App that the user needs 4,900 yuan to make NIO’s intelligent assistant "NOMI" have a movable entity, another in-car AR product set "N-Box Enhanced Entertainment Host" is worth 4,600 yuan, and the "Moon Theme" kit of the "Blackened" Logo is priced at 4,500 yuan…

In the product series of this "high-end brand", the mobile phone priced at 6,499 yuan is a highly technical and cost-effective product.

A few years ago, when Luo Yonghao was still making mobile phones, he once expressed the opinion that "domestic mobile phones are all assembled except Huawei". Li Bin also said similar words at the press conference, but was pointed out by some users who paid attention to the "machine circle". It is also an indisputable fact that the vast majority of mobile phone brands follow the R & D rhythm of core component manufacturers such as Qualcomm and MediaTek to release products.

Zhang Junyi said that most mobile phone companies do not control the whole process by themselves, but the expectations of NIO users for NIO Phone are a "NIO phone", not a "NIO joint Android phone", although the first generation of mobile phones may not be sound and complete, but also reflects some of Li Bin’s ideas in user experience and technological innovation.

As a "super atypical NIO owner" – due to frequent business trips, the annual driving mileage of NIO is only more than 100 kilometers. Zhang Junyi has a stronger sense of the owner’s rights and ecological experience provided by NIO. "I believe that many people will choose NIO Phone based on ecology." Similarly, when Huawei and Porsche designed a joint name, many users who purchased related products were not Porsche owners, but they were also inspired by brand power to place orders.

In his opinion, as a portable social tool, the current pricing of NIO Phone is not "thrilling", and the mobile phone can also be used as a wearable device – such as the bracelet mentioned by management at the press conference, and the central existence of AR glasses that have been "in the car", "this is an ecosystem".

Due to the high-end brand positioning, many of NIO’s core users, like Yiran and Zhang Junyi, see things more from an "ecological" perspective and are less sensitive to price. Therefore, they have a smoother acceptance of NIO Phone.

But for the "silent majority" and some "swing users", "wait and see" is normal. Holding a Huawei Mate 40 Pro, the big reason (pseudonym) for the NIO brand has always maintained a "distant" relationship:

Does not care about the brand conference, the information update mainly from the owner group Fellow (service specialist), but recognized the service value of NIO, two years ago purchased the most top NIO models – plus "worry-free service" and "worry-free insurance" NIO ES8, priced at more than 600,000 yuan, when his other option is not yet domestic BMW X5, priced at about 700,000 yuan.

Da Zai is a representative of another type of car owner of NIO. They are "early adopter pioneer users" in second-tier cities, but they are not as strongly bound to the brand as NIO core users and are keen to recommend NIO to people around them. One of his friends was recommended by him to buy the NIO ES6, but in the end, because he was not used to the tram, he was persuaded to return to the oil car by battery life anxiety. Da Zai said:

"I feel okay with the car, the power change is very good, and I’m not worried about NIO going out of business, but I won’t recommend it to my friends again. As for the phone, I’ll consider it."

NIO is also "performance maximization through business collaboration", will Li Bin become the next Jia Yueting?

When it comes to NIO’s mobile phone layout, Zhang Junyi and Yiran both mentioned "ecology" and "security".

At present, there are three models of "Driver Connect".

One is the "Huawei Smart Choice" model:

Huawei does not directly build cars, but enters the "light asset" in charge of car design, research and development, and manages production to a certain extent. The Huawei Wenjie brand is a product of this model. The Wenjie model directly adopts the "Hongmeng" car machine, which can be highly interconnected with Huawei mobile phones. Avita, which belongs to the "HI (Huawei Inside) model", can also obtain similar capabilities and will launch a customized version of the mobile phone.

The second is the "Geely-Star Meizu" mode:

Geely Group through the acquisition of Meizu brand, using its mobile phone research and development capabilities to upgrade the car machine to empower, according to user and media feedback, the former car machine system has been greatly improved after Meizu intervention, Meizu mobile phone and Geely’s Lynk and Krypton brand interaction, has also approached the level of Huawei Hongmeng system.

The third is the "Driver in One" mode pioneered by NIO:

The mobile phone is completely led by the car OEM, and the brand is also consistent, so that the mobile phone can be customized to meet the needs of the intelligent car. It is foreseeable that if Xiaomi succeeds in building a car, MIUI will also realize the deep interaction between the car and the mobile phone. As the author of "Musk the Martian", Yiran said that Tesla is also likely to promote its own mobile phone business. At that time, Musk will further open up the content platform (X), portable smart end point and smart car end point, as well as the software ecosystem of Unicom.

But before these players who have landed or "seem reliable", LeTV was the first to come up with a "performance maximization through business collaboration" plan, and at the same time promote various smart end points and car manufacturing businesses. Therefore, after NIO’s decision to make mobile phones came out, there have been voices linking Li Bin with Jia Yueting, who has never returned to China.

But Li Bin himself obviously does not agree with such a judgment. After the press conference, he not only mentioned that the threshold for mobile phones is "not that high", but also regarded mobile phones as an easier business than cars. In short, NIO’s mobile phone is "high and low".

According to Yiran, NIO has discussed cooperation with some mainstream mobile phone manufacturers. But both sides have very important considerations for user experience, data security and channel interests, and it is difficult to coordinate. In the end, NIO decided to do it himself.

Specifically, at the executive level, NIO recruited Meitu Mobile Phone President Yin Shuijun and a group of executives under his command, and established a mobile phone team of about 500 people, investing 500 million yuan annually to share R & D resources with the car and machine.

In his opinion, the higher the brand positioning, the more stringent the user’s requirements for data security and user privacy will be, but a smooth experience requires data to get through, so NIO must be the safest to do it by itself."Of course, NIO’s mobile phone user scale is only a few tens of thousands of people, this business is destined to lose money, equal to the user experience blood transfusion."

Zhang Junyi, who had in-depth communication with Li Bin in the early days of NIO’s startup, mentioned that even though there are not many users of the brand at present, Li Bin, as an entrepreneur who studied sociology, "has an ideal social practice" – he hopes to use good service to attract customers, so that existing customers can influence and attract new customers. "This is the original intention of NIO that has not changed. They are dedicated to doing good for users, impressing users with sincerity and care, and forming a positive energy community."

It is worth mentioning that, despite the extensive discussion on the NIO Phone, the press conference on September 21 was not dedicated to this "water testing" product, but a conference that comprehensively introduced the research results of NIO technology and was named "NIO IN".

Hoping to promote the inherent and R & D strength of the NIO brand to users, NIO’s self-developed lidar main control chip "Yang Jian" was also launched, which is another product of NIO’s "From 0 to 1".

It is understood that there are many voices inside and outside NIO suggesting that brands should communicate and tell stories at the technical level to "justify" the high R & D expenses in the financial report – they are spent on self-developed motors, batteries, chips and many other core components. If successful, it will build a deeper moat for the brand and help NIO cope with the "knockout" of the new energy market in the next decade.

Conclusion: After mobile phones, car companies have to sell cars

NIO is the target of many new car brands.

Geely’s polar krypton brand almost replicates NIO in marketing and user operation, and also uses a lot of NIO talents; other brands cannot avoid NIO’s methodology when doing community and service; China’s power exchange system, starting from NIO, currently SAIC, BYD and other large groups are also trying to join.

But for the time being, no car company will fully apply the "NIO solution", and the reason is also very simple:

As an independent car company, it has been in business for ten years and has sold nearly 400,000 cars, but there is no sign of profitability, and there are often "religious brand communication" that "I don’t understand it outside the circle, but I love it inside the circle". Public opinion is polarized.

Compared with the ideal, NIO’s sales are climbing too slowly. The "throne" that used to be the "highest-end new energy brand" is almost untenable after the launch of BYD’s "Look Up" brand. The service system that once made NIO proud has also deteriorated in the process of further user growth.

Li Bin mentioned several times before and after the press conference that although business expansion is within control, NIO’s organizational and management capabilities do have shortcomings that need to be filled.

A NIO internal staff responsible for technology-related work said that for the mobile phone business, he held a "unclear and uncertain" state, and he was noncommittal about Li Bin’s decision to invest heavily in mobile phones because it was too far from his work.

He Xiaopeng once asked someone to give Li Bin a message, advising him to invest cautiously and spend cautiously. The former "learned from the pain" after the pricing turmoil of G9, revolutionized the organizational structure, reduced the price of the product, and the sales volume recovered immediately. Only then did the advantages of intelligent driving technology that had been heavily invested in really begin to take effect.

However, people who are familiar with Li Bin and care about NIO often highly appreciate the founder’s strategic vision, which is in sharp contrast to the lack of understanding from the outside world and the unattractive figures on the financial report.

Perhaps, the distance from strategy to tactics, from thinking to landing, is the distance between the vision of the NIO brand and the reality of making money back. The NIO Phone will not crush NIO, but it will not make NIO "one step to the sky."

Qin Lihong once said that NIO’s current heavy investment is "paying tuition fees", but in China, "getting grades" is sometimes more important than "having a process". In addition to "ecology", another consensus between Yiran and Zhang Junyi is:

Selling more cars is the most important thing for NIO.

Geely Galaxy E5 debuts "Galaxy Flyme Auto" & "Flyme Sound Unbounded Sound"

  recently, "Pure electric three goodSUV "Geely GalaxyE5Flyme
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Behind Wang Jianlin’s "100 million small goal": the Chinese class is increasingly solidified

  "First set a small goal that can be achieved, for example, I will earn 100 million yuan first." Recently, Wang Jianlin’s public remarks have been widely circulated among the general public, and many people have made fun of themselves.

  Although Wang Jianlin’s remarks have their context, which can make the sentence seem less abrupt. But the "Matthew Effect" behind this sentence reflects the "Matthew Effect" of China’s class solidification and the rich getting richer will continue to play out in the future.

  First of all, from the perspective of Wang Jianlin, as the richest man in China in 2015, he will earn 100 million as a "small goal", which is confident: Statistics show that Wanda Group’s income in the first half of 2016 was 119.93 billion yuan (Wanda general merchandise is Wang Jianlin’s personal company, and the income is not included in Wanda Group), which means that Wanda Group’s daily operating income is about 6 billion yuan. The class A share listed company Wanda Cinema had an operating income of 5.722 billion yuan and a net profit of 805 million yuan in the first half.

  As one of the largest real estate-oriented integrated enterprises in China, Wanda Group’s profit-making effect is highlighted under the advantages of industry and scale. However, for most small and medium-sized enterprises, and even many class A share listed companies, under the trend of China’s economy gradually entering low growth, life is not so good.

  Taking the 2015 annual report of listed companies as an example, there are more than 300 15 million profits within one year, more than 10% of the total number of listed companies. What is the concept of 15 million? You can only buy a real estate in the main urban area of Beijing, Shanghai and Shenzhen. If you look at non-listed small and medium-sized enterprises, the situation may not be so good. In the past few years, foreign trade enterprises in coastal areas have closed down one after another due to the slowdown in exports. Since last year, due to the skyrocketing housing prices in hot cities, many manufacturing enterprises have been squeezed out. It can be said that with the increasing downward pressure on China’s economy in recent years, the days of Chinese enterprises, especially the manufacturing industry, have not been easy. Recently, there have even been many owners of manufacturing enterprises in Shenzhen and Dongguan. When the enterprises encountered difficulties, they lamented that they should have bought

  Correspondingly, the new loans of enterprises shrank sharply in July this year. Among the 463.60 billion yuan of new RMB loans in the Financial Institution Group in July, corporate loans did not increase, but decreased by 2.60 billion yuan, a sharp decrease of 611.40 billion yuan month-on-month. This is only the second time in history that new loans of enterprises are negative. The last time was in July 2005 ten years ago.

  Without a doubt, this shows that the real economy is withering, enterprises are reluctant to lend, and profitability and solvency are quite difficult. The marketization of the financial system determines their inevitable choice. Either the enterprise dies or they voluntarily close the enterprise, and the demand for funds falls off a cliff. Once confidence collapses, even if the banks are willing to lend, the enterprises are not willing to take it.

  At the same time, companies with deep pockets such as Baoneng and Hengda are snapping up equity and capital operations everywhere, and every carnival of financial assets has benefited them a lot.

  The strong and the weak are the epitome of the current Chinese economy. At the same time, the widening wealth and resource differentiation between the rich and the general class reflects the increasing solidification of the Chinese class.

  Wanda’s huge annual income has inflated the wealth of Wang Jianlin and his son, and a similar situation is also reflected in other wealthy people. According to statistics, the number of billionaires in China is as high as 67,000, surpassing the United States in the global rich list and making it the country with the most billionaires in the world.

  At this time, in 2015, the per capita disposable income of Chinese residents was only 21,966 yuan, and the per capita GDP was only 50,000 yuan. In addition, according to the National Bureau of Statistics, China’s social Gini coefficient was 0.462 in 2015, while the internationally recognized gap between the rich and the poor was 0.4 (the Gini coefficient is an important indicator used internationally to measure the difference in income distribution between residents. Only about 10% of countries in the world exceed 0.5, and the Gini coefficient in developed countries is generally between 0.24 and 0.36).

  In addition, in recent years, with the increasing downward pressure on the Chinese economy and the continuous release of liquidity by the central bank, the RMB has been weakening, and the depreciation pressure is not small. At this time, the rich class of high net worth can protect themselves from the impact of exchange rate and other risk factors through overseas asset allocation; but the low net worth people, that is, the "poor", seem to have little protection against risk factors such as currency devaluation.

  In terms of domestic investment channels, the public can only choose stocks, bank wealth management and other channels, so the valuation of class A shares has been high, while bank deposits and wealth management products are completely "wedding clothes" for the wealth appreciation of the rich, because a large number of bank wealth management funds flow to financial marekt structured products.

  Yan Hao, the son of Yan Jiehe, an entrepreneur who was once China’s richest man, said recently that China has now bid farewell to the era of "sudden wealth". Indeed, as economic growth gradually stabilizes and all industries and fields are touched, "sudden wealth" situations are difficult to occur as frequently as in the decades before the reform and opening up, which is also a characteristic of the country entering a mature stage.

  However, there is something else to be said about Yan Hao’s words: the current poor are less likely to become rich in the future. It is difficult to predict to what extent, but if a person can no longer live a relatively satisfactory life by virtue of knowledge and hard work, and the theory that school is useless, struggle is useless, and "fighting father" is king are frequently verified, then the negative effects of class solidification will appear, and the consequences will be unimaginable, and they may even fall into the Latin American-style middle-income trap.

  Class solidification, followed by a lack of vitality in China, which should be the vast majority of people do not want to see.

"Life Apocalypse" Hu Ge and Yan Ni kiss: The picture is too beautiful for me to watch

 In "Life Apocalypse", Yan Ni and Hu Ge talked about the love between siblings. The intimacy scenes between the two were frequent and explosive, and the kissing scenes were bold and eye-popping. The netizens called out "to the police," "I can’t accept it, it’s a violation!" "The picture is too beautiful to see!" Even Hu Ge’s fans left a message on Weibo: "My heart has been broken into slag."

 Yan Ni and Hu Ge’s TV drama "Life Apocalypse" is on the air, in which Yan Ni and Hu Ge talk about their sister-brother love. The two make out scenes frequently and powerfully, and the kissing scene is bold and eye-popping. The netizens called out "to call the police", "I can’t accept it, it’s a violation!" "The picture is too beautiful to watch!" Some fans of Hu Ge even left a message on Weibo: "My heart has been broken into slag."

 Yan Ni in "Zhang Xiaowu’s Spring" and William Li’s love frenzy, in "Life Apocalypse" and Hu Ge desperate love obsession, in the new drama "Wang Dahua’s Revolutionary Career" and partner 11 years younger than her actor Zhang Bo, no wonder some netizens ridiculed: "Yan Ni is simply a winner in life among mature actresses."

The movie "The Seven" exposes Hong Jinbao, Yuan Heping and Tsui Hark’s director special

1905 movie network news On July 20, the film set for July 29 officially opened for pre-sale, and at the same time, the director’s special was exposed to reveal the creative world of the three masters, and to provide audiences with a glimpse of the ideas and anecdotes behind the scenes of the film.


The film brings together seven master-level directors from Hong Kong to create a unique era. The film includes seven independent units of Samuel Hung’s "Practice", "Principal", "Farewell Night", Yuan Heping’s "Return", "Gold Everywhere", "Lost" and Tsui Hark’s "Deep Dialogue", just like a style picture of the Pearl of the Orient.


Hong Jinbao dreams of being a teenager, reappearing the years of great kung fu


In "The Seven," where he has worked as an actor, director, and movement director for 50 years, he once again chose the kung fu theme "Practice," which tells the story of how a group of children who practiced on the rooftop in the 1950s worked hard and gained hope.


"Practice" is the epitome of Hong Jinbao’s true experience. In the production of the special, he recalled the experience of learning martial arts as a child. He bluntly said that the master is a very strict person, and those who catch the lazy practice will be severely punished. When he grows up, he realizes that it is this kind of strictness that has helped him succeed. In the film, there is the story of the inheritance of kung fu by masters and apprentices. Outside the film, there are good stories about the inheritance of father and son. Hong Tianming, as the star of the film directed by his father, Hong Jinbao, and played the master of Hong Jinbao when he was a teenager, added more special meaning to "Practice".


Yuan Heping showed warmth and told the story of the contradictions and reconciliation between the two generations


In "The Seven", Yuan Heping did not choose the narrative framework of an action movie, but instead used kung fu as the clue of the film, telling a warm family story through "Return".


In Yuan Heping’s opinion, there are inevitable conflicts between families, and they should all be considerate and tolerant of each other. "Return" is such a film about differences and reconciliation between relatives. Kung fu is still an important element in the film, and this is the field that Yuan Heping has been focusing on. When talking about the current situation of action movies, he lamented that most directors are unwilling to make kung fu movies, and actors do not want to take such scenes. There is a situation where talents are not accepted. Even if he has some regrets about the current situation, Yuan Heping still believes that from the script level to the technical level, the film is improving every year, and he is optimistic about the future of the film.


Tsui Hark keeps his humor and focuses on the topic of future world filmmakers


In "The Seven," Tsui Hark directs the "Deep Dialogue" unit, the story shows the wild imagination, through a dialogue that takes place in a mental hospital, thinking about the filmmaker’s self-identity.


In the special issue, Tsui Hark also interpreted "Deep Dialogue". He said that whether it is to pay tribute to friendship or to have fun together, he wants to tell the world of filmmakers through this story, so he placed a lot of interesting stories related to filmmakers, hoping that the audience will come up with their own answers after watching the film. In Tsui Hark’s heart, "The Seven" gathers seven Hong Kong directors, which is a memorable event and has very precious significance.


It is reported that the film will be released in mainland China on July 29, and the national pre-sale activities have been launched in full swing.


"Southern Station" box office super 150 million Hu Ge interpretation role shimmer

1905 movie network news Since its release, the film has won 136 million box office performance in the first weekend, refreshing the director Diao Yinan’s personal box office record. On December 9, the film once again won 14 million box office, and continued to gain good reputation. The film roadshow also ushered in the last stop, starring Hu Ge airborne in Zhengzhou and surprised the local audience.

14 million box office on working days, with a strong reputation and praise "Treasure Crew"

On December 9th, directed by Diao Yinan, starring Hu Ge and Gui Lunmei, Liao Fan and Wan Qian starred in the movie "The Wild Goose Lake" starring Qidao, the cumulative box office has exceeded 150 million, and the first weekend alone has refreshed the director Diao Yinan’s Berlin Golden Bear Award box office record, and also successfully created the mainland box office record of the Chinese film shortlisted for the main competition unit of the Cannes International Film Festival, becoming a domestic film with a double harvest of word-of-mouth in the same period.

It is reported that the movie "The Wild Goose Lake" took 155 days to shoot, with 82 locations in Wuhan. 370 staff and 3,200 actors contributed 1,307 shots. Behind each amazing number is the absolute implementation of strict standards by all the crew. It is even called "Virgo crew" by Wan Qian, one of the starring actors: Hu Ge exhausted his strength for a shot that repeatedly rolled into the quagmire. Gui Lun magnesium suffered deep second-degree burns and still insisted on shooting. The Wuxing actor was accidentally injured and did not want to affect the shooting effect. The workers carefully put away the equipment after each shooting. The netizens were deeply moved and said: "What a treasure is this crew! The actors are struggling in the weather with a body temperature of more than 50 degrees. All the staff are attentive. I am sorry for the crew’s intentions if they don’t brush it again!"

Hu Ge made an appearance at the roadshow terminal in Zhengzhou, breaking himself and presenting the role interpretation

A few days ago, the film came to Zhengzhou, which was warmly welcomed and loved by the local audience, and also drew a successful end to the film roadshow. Some audience members said excitedly: "I think this film is very good. I am very grateful to Hu Ge for breaking himself and presenting Zhou Zenong."

Hu Ge also responded sincerely: "There are definitely challenges and pressures, I rarely try the big screen, and then there are such excellent teams, producers and directors, and such excellent actors to work together. Whether it is from the performance or from the past experience, it is a new beginning for me. But I feel that I am almost 40 years old. We also talked about it a few days ago, called unbreakable. I think everyone still needs to have some challenges and breakthroughs in themselves, otherwise we will never know where our potential is."

Talking about the glimmer of light on the top of the mountain that Zhou Zenong and Liu Aiai saw in the film, Hu Ge also shared his understanding with the audience: "This light is two interpretations. One is that Zhou Zenong also has a human brilliance. Although he hides in the night most of the time, we can still see his warmth when his life is approaching the end. Another light is hope. It is the 300,000 bounty he exchanged for his life and the hope for his family’s future life. This is the light I hope you can see and feel in this movie, in addition to the neon lights that you see and the lights on the mountains in the distance."

As part of the film’s New Year’s ceremony, Hu Ge and the audience also followed the roadshow convention and tacitly taught the Henan version of the line "Big brother, borrow a fire". The "Borrowing Fire" tour is dotted, running through Guangzhou, Shenzhen, Chengdu, Zhengzhou and other cities, placing the good wishes of the creators and fans, and connecting a warm gathering at the end of the year that belongs to "The Wild Goose Lake".


Interview with Huang Xiaoming + Yang Mi: "National CP"’s Comical Self-Black Talk Show

    1905 movie network feature At many press conferences, Huang Xiaoming and Yang Mi were referred to as "national cp" by the propagandists, or some people would be a little dissatisfied to see such a big name, but regardless of whether the screen couple they formed was a good match or not, looking back at the years of hard work in the entertainment industry, the two still have a "fate".

    In Zhang Ji’s version of "The Condor Heroes", Huang Xiaoming misses a group of women for life, and Yang Mi plays the infatuated little Guo Xiang. At that time, Yang Mi was still in school, and in the play, he called Huang Xiaoming "big brother" one by one, and occasionally his parents would come to visit the class during filming. After so many years, Yang Mi and Huang Xiaoming had never worked together again, but both of them had experienced various "spiritual tempering" from "being hacked" to "self-hacking". Now Yang Mi could casually tease the "foot odor" meme, and Huang Xiaoming would always use "making too much trouble" to recall his "black history"…

    Until the two partnered again in "Why Sheng Xiao Mo" and became the male and female protagonists in the story of the "overbearing president" at the originator level, years of friendship and each other’s experience allowed them to seize the opportunity to black each other. During the interview, the two sat side by side. When Huang Xiaoming was reasoning for a long time, Yang Mi was next to him imitating his gestures. After he finished speaking, Yang Mi also said: If he were to chat with me, he would definitely be interrupted by me in less than a minute.

    Don’t look at Huang Xiaoming as a senior brother of the film school and the "big brother" in "The Heroes of the Condor", Yang Mi is several steps ahead of him on the road of life: at present, Yang Mi is guarding Liu Kaiwei and Xiao Nuomi’s family of three, and Huang Xiaoming is still showing his love with Angelababy all day long. Yang Mi said that "Uncle Liu" is a gentle and considerate man. Under such care, although she became a mother, her mentality will always be a girl; Huang Xiaoming himself is actually a little anxious: it is time to get married and have children. I don’t want my children to be young when I am in my seventies and eighties.

    But when it comes to the word "domineering president", as the most Jacques-Su-like actor in China, Huang Xiaoming immediately starts to play the role: "You have to impose your kindness on her, whether she accepts it or not."

    These days, celebrities are too good at finding trouble for themselves.

interview transcript

    1905 Movie Network: Is this style still taking the luxurious route?

    Yang Mi: Not luxurious, our play is really not luxurious.

    Huang Xiaoming: Yes, we are more realistic and not so beautiful. A lawyer has the identity of a lawyer, and he must wear the clothes he should wear. Zhao Mosheng also has her identity, but I still think that from the point of view of the girls, the style is still good-looking.

    1905 Movie Network: Yang Mi has seen big scenes in it. Will he feel a lot simpler this time?

    Yang Mi: You mean Brother Xiaoming has never seen a big scene?

    Huang Xiaoming: I admit, I really haven’t seen any big scenes. It’s just a suit, it’s very boring, very boring…

    Yang Mi: Eh! English! English!

    Huang Xiaoming: Yes! English is so good~

    1905 Movie Network: Has Yang Mi read the novel "Why Sheng Xiao Mo" before?

    Yang Mi: Actually, I read it a long time ago, because I like reading novels in my life. After I knew I was going to shoot it, I watched it again, and I also talked to Tang Yan about this play. In fact, there was no communication on how to act, but just how the character was and everyone’s understanding.

    1905 Movie Network: You always seem to be able to play the heroine of the novel that girls love to fantasize about.

    Yang Mi: (with a shy face) How can it always be…

    Huang Xiaoming: Yes! You summed it up right! Her appearance is typical of many heroines in novels. Maybe it’s because of her personality. I think an actor who creates a character must first be particularly suitable for this role, and her acting skills also make this character particularly full. The reason for the success of many movies and TV dramas must also be the credit of the male and female protagonists. Yang Mi is such an actor.

    (At this moment, Yang Mi has been imitating Huang Xiaoming’s gestures when speaking.)

    1905 Movie Network: Do you like to make fun of some of Huang Xiaoming’s signature moves?

    Yang Mi: Because the two of us are too familiar, I wouldn’t dare to change others. Brother Xiaoming is a particularly tolerant person. I called him big brother when I was a child. He has never had a temper with me, no matter how much I run on him.

    1905 Movie Network: After that, Huang Xiaoming seems to have played this "handsome" role again.

    Huang Xiaoming: I’m not as serious as I used to be. As a person who came out of the film school, I always think that big movies are my destination. But at the beginning of making movies, I can’t get good roles. Later, when I want to break through, I will choose roles that are not handsome. Maybe I didn’t do well enough. Sorry for polluting everyone’s eyes. That was my mistake. Just like when you are a reporter, you may not be the best one, but you are still working hard. I am the same as everyone else. Maybe everyone doesn’t like the characters I play, but I worked hard and I broke through. Now "Why Sheng Xiao Mo" I really like this novel and the character He Yichen. As Yang Mi said, just do what you like. Life is not long, and it is very important to do what you like…

    Yang Mi: I wouldn’t give him such a long time to chat with me. Maybe he was interrupted by me in less than a minute.

    1905 Movie Network: What kind of character do you think He Yichen is when you read the novel?

    Yang Mi: "Why Sheng Xiao Mo" is considered the originator of the overbearing president! When we were filming, we also read the script and read the novel, hoping to achieve the role in everyone’s mind.

    Is Huang Xiaoming a domineering CEO in his life? He seems to be quite obedient in front of Baby.

    Huang Xiaoming: (Seriously) It’s like this, that’s one side, and at the same time, I will also impose some arrangements and surprises on her, which is also a manifestation of domineering. You should impose your kindness on her, whether she accepts it or not, men should be like this, girls like surprises.

    Yang Mi: (earnest) You understand women too well.

    1905 Movie Network: Does Yang Mi like this type?

    Yang Mi: I like the kind of boy like our Uncle Liu~ He is a gentle and considerate man who helps you think about and take good care of everything.

    1905 Movie Network: When you read a novel, don’t you fantasize about being beaten by the male protagonist or something?

    Yang Mi: I just fantasize about being beaten by the wall, so what have I become! (laughs)

    1905 Movie Network: Is it because after becoming a mother, the mentality is not so girly?

    Yang Mi: I have always been a girl! Because Uncle Liu has always protected me well, I have always been very young mentally.

    1905 Movie Network: Now people all over the country are anxious about Huang Xiaoming’s marriage. Will you urge him as a past person?

    Yang Mi: No, no, I’m talking about what he’s doing, what does it have to do with me…

    Huang Xiaoming: That’s right! Whether I get married or not has something to do with her!

    1905 Movie Network: Looking at Yang Midu’s family of three and happy, aren’t you in a hurry?

    Huang Xiaoming: It’s alright. After all, it’s time to get married and have children. After all, I’m old, and I don’t want to wait until I’m in my seventies and eighties when my children are still very young.

    1905 Movie Network: You two seem to be typical examples of mainland actors and actresses who have been on the road of self-destruction for a long time.

    Huang Xiaoming: It has started, and it will go further and further.

    Yang Mi: I can help hack him! I came up with a lot of jokes on the set.

    1905 Movie Network: Which of you is stronger at heart?

    Huang Xiaoming: It must be her! At a young age, I also want to learn from her.

    Yang Mi: If you say that again, I should kneel down and draw…

    1905 Movie Network: Compared with the TV series version, what are your chances of winning?

    Huang Xiaoming: We don’t PK, we just work hard. (Yang Mi repeats this sentence on the side) Zhong Hanliang’s performance is really good, and there are things worth learning from. This is a sensitive topic. To put it bluntly, the entertainment industry is a big cake. You can’t finish it alone. Let’s eat it together.

    Yang Mi: Actually, Tang Yan and I don’t care about each other’s performances in private. There are so many roles. If I don’t play, you can do it. If you don’t play, there are others. Just like when we held a press conference today, a reporter said that there were four movies promoting at the same time in one day. I think this kind of competition is healthy.

Andy Lau eats fast to pray for his mother, celebrating Eason Chan’s birthday, Miao Qiaowei throws cakes at each other

  Miao Qiaowei said that he would also invite the birthday star Andy Lau to celebrate his birthday. Will he play bowling with Andy Lau? He said: "Maybe, but he has been busy with concerts recently, playing less and has poor ball skills. (Will he let Sai?) It will make him angry, and he would rather lose brilliantly and pay the bill with his head down. (Prepared a birthday gift?) I want to give him a bowling ball with all the hits, but I can’t find it! Haha." In addition, Eason Chan admitted that he grew up watching Miao Qiaowei and Andy Lau’s dramas and TV shows carefully, and now it feels like a dream to work with them. There are rumors that he will cooperate with Zheng Xiuwen (listening to songs) to shoot a new film of Mai Zhaohui. Eason Chan said that it has not been implemented yet, and he has not contacted Zheng Xiuwen. In addition, when it was mentioned that Jacky Cheung had changed 21 Filipino maids in three years and was blacklisted by the Philippine Consulate, Andy Lau said that he did not know the actual situation of the incident, so it was inconvenient to talk more. Eason Chan said that although it was none of his business, everything had two sides. As for Miao Qiaowei, who said that the Filipino domestic helper had been employed for 17 years, he also regarded the Filipino domestic helper as a family member and a friend. Miao Qiaowei also said: "Ask him (Jacky Cheung) to invite an Indian maid."

Dongfeng fengshen Haohan real car, Mach electric hybrid DH-i won the "China Heart" 2023 Top Ten Engine and Hybrid System Award.

  On November 6th, 2023, the selection of "China Heart" 2023 Top Ten Engines and Hybrid Systems officially came to an end. Dongfeng Motor’s Mach-electric hybrid DH-i hybrid technology successfully won the "China Heart" 2023 Top Ten Engines and Hybrid Systems Award for its "super fuel-saving, super power, super quiet and super smoothness" in full speed range and all scenes. As the world’s first hybrid system integrating "power shunt+multi-gear series-parallel connection", Mach-electric hybrid DH-i technology integrates the characteristics of multi-gear series-parallel connection with good power economy and smooth power shunt, achieving a double breakthrough in performance and energy saving.

  The "China Heart" Top Ten Engines of the Year, sponsored by Automobile and Sports magazine, ranks with "Ward Top Ten Engines" and "International Engine of the Year" as the top three engines in the world, and its authority and gold content in the industry are obvious to all. As a representative work of self-owned brand hybrid technology, Mach electric hybrid DH-i hybrid system technology won the "China Heart" Top Ten Engine and Hybrid System Award, which proved that China’s own brand has been ahead of the joint venture brand in the field of hybrid technology.

  The strength is superior and the glory is added. The debut of Mach Power is the peak.

  Mach-electric hybrid DH-i technology was born in Mach Power, an independent passenger car power brand owned by Dongfeng Motor, including Mach G, Mach MHD and Mach E, covering four major fields: oil power, hybrid power, electric power and hydrogen power. Since the official debut of the "Dongfeng Motor Brand Spring Festival" conference in 2021, Mach Power has successively won three top ten engines and hybrid systems of "China Heart", two special awards from the jury of CCTV Automobile Fengyun Festival, People’s Network "People’s Ingenuity" award and many other industry awards. The dazzling honor comes from extraordinary strength. Mach Power has been recognized by the industry for many years, and it is inseparable from strong technical reserves and profound research and development skills. This award-winning Mach-electric hybrid DH-i hybrid system is the third generation Mach-MHD hybrid system, and its performance parameters are ahead of the industry.

  Mach-electric hybrid DH-i is the world’s first hybrid system integrating "power split+multi-gear series-parallel connection", which integrates the characteristics of multi-gear series-parallel connection, good power economy and good power split smoothness, and can achieve super fuel-saving, super power, super quiet and super smoothness in the full-speed scene of the whole vehicle. The hybrid system consists of a new Mach 1.5T hybrid special engine and Mach 4HD series hybrid electric drive. The thermal efficiency of the Mach 1.5T hybrid special engine is as high as 45.18%. It was certified by China Automotive Research Institute in early 2023, and the record has not been broken so far. The maximum power of the engine reaches 118kW and the maximum torque is 240Nm. Mach 4HD series hybrid electric drive has the most gears in the industry, 7 energy management modes and 26 working modes. Based on the self-developed intelligent control system, through continuous optimization and calibration practice on the whole vehicle, taking the optimal comprehensive efficiency as the core and combining with other performance requirements, the optimal mode and operating point suitable for each scene are intelligently selected. Under comprehensive working conditions, more than 95% working points of the engine are running in the high-efficiency range of the engine with thermal efficiency greater than 40%, thus improving the efficiency of the whole hybrid system and making the whole vehicle fuel-efficient, safe, smooth and powerful in the full-speed scene.

  Hard core strength does not believe in the limit, and dongfeng fengshen Haohan PHEV is amazing.

  There are two versions of Mach-electric hybrid DH-i, HEV and PHEV, among which the PHEV version, which participated in the "China Heart" Top Ten Engine Selection, has a maximum power of 265kW and a comprehensive maximum torque of 615 N m. Based on the 4-speed parallel connection/dual-mode power split, the PHEV version significantly improves the output torque of the wheel end from 0 to 90 km/h, with the peak torque reaching 5200Nm, and the hybrid mode accelerates to 6s level, and the climbing and overtaking abilities are significantly improved.

  Thanks to the strength of Mach electric hybrid DH-i hybrid system, dongfeng fengshen Haohan PHEV has achieved the ultimate experience of power loss and fuel consumption as low as 3.8L/100km, comprehensive cruising range of 1,350 km, 0-100km acceleration in 6s and zero frustration in gear shifting, which fully embodies the brand connotation of Mach Power "extremely fast, extremely economical, extremely quiet and extremely demanding".

  Driven by the strategy of "peak carbon dioxide emissions, Carbon Neutralization", the penetration rate of new energy in China automobile market continues to rise, and hybrid technology, as a new energy technology route that can not only give consideration to cruising range, but also improve energy efficiency, is increasingly welcomed by consumers in the market. Dongfeng Mach hybrid DH-i, with its strong strength and excellent technical indicators, has set a new benchmark for China’s own brand hybrid technology. With the blessing of industry-leading technology, Dongfeng will also bring more powerful, energy-saving, safer and more comfortable new energy products to consumers, and walk out of the road of new energy belonging to China’s own brand.

Moments are outdated! New black technology is popular among Beidou satellites

  On March 30, 2015, the first new-generation Beidou navigation satellite (the 17th satellite of Beidou Navigation) was successfully launched at the Xichang Satellite Launch Base. Starting from this satellite, Beidou satellites will haveintersatellite linkIt allows various satellites to achieve barrier-free real-time communication in space, allowing for "space conversations" at any time.

  Beidou No. 2: "Ten years ago, I didn’t know you, you don’t belong to me.

  What is an inter-satellite link?Inter-satellite link refers to the communication link established between satellites, which can connect multiple satellites together to form a satellite network. Information sharing between satellites is achieved by means of electromagnetic waves, and wireless links with data transmission and ranging functions.The inter-satellite link of Beidou satellites is mainly used to realize information transmission and two-way measurement between Beidou satellites.

  At present, other navigation systems in the world are studying "inter-satellite link" technology, and each has its own characteristics, such as the UHF band low-speed wide-beam inter-satellite link of GPS in the United States, the S-band low-speed wide-beam inter-satellite link of the Russian GLONASS navigation system, and the Ka-band phased array medium-speed inter-satellite link in our country.

  Can’t live without you

  Through the inter-satellite link, the independent operation of the Beidou satellite global system will be realized, the accuracy of orbit determination and timing will be improved, the injection frequency will be improved, and the dependence on ground stations will be reduced, effectively reducing the operation and management costs of the system.The management and maintenance of navigation satellites requires the support and cooperation of the ground station, and the user’s positioning accuracy depends on the accurate determination of the satellite position and satellite time by the ground station, and is injected into the satellite to broadcast to the user.

  For example, the United States has military bases all over the world, and GPS ground stations can choose the best location around the world to achieve all-weather seamless coverage, high orbit determination accuracy, and high injection frequency. The main control station is located in Colorado, the mainland of the United States, with three injection stations: Ascension Island, Diego Garcia Island, Kwajalein Island, and five monitoring stations (Colorado, Ascension Island, Diego Garcia Island, Kwajalein Island, Hawaii Island).

  Compared with GPS and Galileo, China’s Beidou relies more on inter-satellite links.

  For security and other factors, our country has only carried out ground station construction in China, so when the satellite runs to the place where the ground station cannot observe, how does the Beidou navigation satellite work? The answer is that we have inter-satellite links. Each satellite can act as a "router", and it can manage overseas stars through domestic stars without building websites around the world.

  What if a war breaks out and the ground station is damaged or disturbed? It doesn’t matter, with the interstellar link, our Beidou satellites can be self-reliant and self-sufficient, enter the autonomous operation mode without ground support, and continue to provide high-precision navigation, positioning, and timing services.

  peacetimeThe high-precision inter-satellite/satellite-earth observation provided by the inter-satellite link can make up for the regional layout defects of the Beidou satellite navigation system monitoring station in our country, manage overseas satellites, improve the injection frequency, and improve the comprehensive service performance of the system.

  The results show that the orbit determination accuracy of one ground station anchoring satellite-ground link and inter-satellite link data is similar to that of six L-band monitoring stations on the ground except that the orbital plane along the track direction accuracy is slightly worse. Combined orbit determination of inter-satellite link data and L-band data can improve the L-band orbit determination accuracy.

  Special periodIn extreme cases such as ground station destruction or interference, the Beidou satellite system can operate autonomously with the help of inter-satellite links, providing high-precision navigation, positioning, and timing services within 60 days without ground support.

  The inter-satellite link provides services for the Beidou system while also providing part-time services: providing communication and measurement and control support for spacecraft, missiles and other aircraft.

  China’s intersatellite link system has entered the era of "smart phones", representing the technology trend of next-generation satellite navigation systems.

  The most outstanding features include:

  1, China’s inter-satellite link system, 70,000 km ranging accuracy to centimeter level, equivalent to seeing a hair strand dozens of kilometers away, the measurement accuracy is higher than GPS.

  2. China’s inter-satellite link system is like a "mobile phone call", which is used by several people in a house and does not interfere with each other, while the GPS inter-satellite link is a "mass broadcast", which interferes with each other. One line works, and the other lines must be silent.

  According to the Doppler effect, the electromagnetic wave frequency radiated by an object varies due to the relative motion of the wave source and the observer. The faster the object, the greater the error in the received frequency, and the Doppler shift will affect the communication performance.

  Therefore, eliminating or reducing the influence of Doppler frequency shift on wireless communication is a problem that must be solved for wireless communication in high-speed motion, and the inter-satellite link needs to complete the fast acquisition and tracking of high-dynamic signals in a very short time.

  The maximum speed of high-speed rail is 350KM/h, which is about 100m/s, while the relative speed of satellites can reach 5000m/s. The Beidou inter-satellite link can complete a series of complex signal processing such as capture and tracking at extremely high speed in 100ms, and complete the high-speed establishment and handover of the inter-satellite link.

  Take China as an example.The country farthest from China geographically is Argentina, the distance between Beijing, China and Buenos Aires, Argentina is about 22,000 kilometers, and the farthest distance between the two satellites in space is 70,000 kilometers.

  This 70,000 kilometers is the furthest distance in the world, but it is also the closest distance. Two satellites are 70,000 kilometers apart, but they always know where each other is, and the accuracy of satellite position prediction can reach the meter level. This accuracy is equivalent to accurately hitting a human-sized target in Argentina in China. This is not a hundred steps through the yang, it is a hundred steps through the needle.

  The energy of the satellite is provided by two small solar panels. As an energy-limited system, the lower the power of the transmission is required, and the distance between the two satellites is so far. After a long space walk, the electromagnetic wave signal has long been submerged in the vast noise.

  How low is the signal power that our interstellar link needs to receive? Simply put, it is equivalent to 1/1 billion of the signal power received by our mobile phones. Cunning enemies are everywhere, always playing tricks in the dark, and the interstellar link has its own countermeasures. It can still work freely when the strength of the jamming signal is 100,000 times that of the useful signal.

  The intersatellite link independently developed by our country can quickly capture satellite signals flashing 70,000 kilometers away from such a low signal power. Through the intersatellite link, China’s Beidou satellite can quickly complete a handshake when flying at high speed in the vast space. After the handshake, the information exchange between the two satellites is completed, and the distance between the satellites is accurately determined. The distance measurement accuracy of 70,000 kilometers can reach 1 cm.

  In addition to the Ka intersatellite link that has been successfully verified, we also have a laser intersatellite link, which will be an intersatellite highway. Please wait and see.

  At 7:18 on January 12, 2018, the 26th and 27th Beidou Navigation Satellites developed by the Chinese Academy of Sciences Microsatellite Innovation Research Institute were successfully launched at the Xichang Satellite Launch Center. With the "assistance" of the inter-satellite link, the Beidou-3 project’s global networking and system services are one step closer!

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