Edible oil market: soybean oil is dominant, and consumption is gradually upgrading.

CITICS

Edible oil can be divided into vegetable oil and animal oil according to the category. Edible vegetable oil is the main domestic consumption, and the consumption of animal oil is decreasing year by year. According to the statistics of the National Bureau of Statistics, the proportion of edible vegetable oil in the per capita edible oil consumption of rural households in China has increased from 56% in 1980 to 90% in 2018. Edible vegetable oil is mainly produced from upstream soybeans, rapeseed,

Planting oil seeds such as peanuts and sunflower seeds, squeezing, refining and packaging to obtain packaged edible oil products; In addition, the by-product oil meal can be used as an important feed raw material, while the primary processed products such as crude oil can be used to manufacture daily chemical products, high-quality basic chemicals, nutritional products, etc., which are widely used in food, chemical industry, medicine and other industries.

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In recent years, the consumption of edible vegetable oil has increased steadily.

With the increase of per capita edible oil consumption and the substitution of edible vegetable oil for edible animal oil, the consumption of edible vegetable oil in China has continued to increase, and the growth rate of industry consumption has gradually slowed down after 2005, stabilizing at single-digit growth.

According to the statistics of National Cereals and Oils Information Center, in 2017/18 (from October 2017 to September 2018, the same below), the consumption of edible vegetable oil in China reached 34.4 million tons, and the CAGR reached 4.5% in the past five years. Among them, the production of edible vegetable oil reached 29.63 million tons, and the CAGR reached 4.5% in the past five years. Some edible vegetable oils were supplemented by imports.

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Soybean oil-rapeseed oil is dominant, and oilseed soybeans are mainly imported.

In terms of scaleAccording to USDA data, the consumption of soybean oil and rapeseed oil in China in 2018/19 reached 15.89 million tons and 8.39 million tons respectively. The consumption of peanut oil, sunflower oil and corn oil ranks second. According to USDA data, the consumption of peanut oil and sunflower oil in China in 2018/19 was 3.09 million tons and 1.5 million tons respectively.

From the perspective of growth rateIn recent years, sunflower oil and olive oil have increased rapidly, with CAGR reaching 10.1% and 6.7% respectively in the past five years.

From the perspective of supplySoybean oil, rapeseed oil and peanut oil are mainly made in China, while sunflower oil and olive oil are mainly imported, accounting for 69% and 93% of consumption; From the perspective of oil materials (raw materials for oil extraction), soybeans are mainly imported, and imports in 2018/19 accounted for 97% of the crush.

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Packaging edible oil: soybean oil dominates the market, and consumption is gradually escalating.

According to the packaging methods, edible vegetable oil can be divided into bulk oil, medium packaging edible oil and small packaging edible oil.

In recent years, with the continuous promulgation of national laws and regulations on restricting the sale of bulk oil, the improvement of residents’ living standards and consumers’ increasing awareness of food safety, the consumption of bulk oil has gradually decreased, and the consumption of small and medium-sized packaged edible oil has gradually increased, occupying the main position in the edible oil market.

According to Euromonitor statistics, the consumption of packaged edible oil in China reached 14.67 million tons in 2019 (excluding industry), and the CAGR was 4.8% in 2014-2019. It is expected that the industry will continue to grow steadily in the future, and the expected sales volume CAGR in 2019-2024 is 3.7%.

Looking at retail channels alone, the sales volume, sales volume and retail price of packaged edible oil in 2019 were 103.1 billion yuan, 8.39 million tons and 12,292 yuan/ton respectively, corresponding to CAGR of 2.2%, 3.8% and -1.5% in 2014-2019 respectively.

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Soybean oil dominated, and the proportion of high-priced edible oil increased.

In terms of categories, soybean oil is still dominant in packaged edible oil.

According to Euromonitor statistics, in 2019, China’s soybean oil sales accounted for 44%, and rapeseed oil, peanut oil and sunflower oil accounted for 10%, 9% and 7% respectively.

From the retail price, olive oil is much higher than other categories, reaching 97,000 yuan/ton in 2019; Peanut oil and sunflower oil are relatively higher than the average level, with 14,300 yuan and 13,600 yuan/ton respectively in 2019; Soybean oil and rapeseed oil are the most common edible oils, and the price per ton is relatively low. In 2019, they were 11,200 yuan and 10,100 yuan/ton respectively.

With the improvement of people’s consumption level, the sales growth rate of relatively high-priced edible oil is ahead. From 2014 to 2019, the sales of olive oil, peanut oil and sunflower oil reached 9.9%, 5.9% and 8.3% respectively, which was higher than the industry average.

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Modern channels are dominant, especially high-priced oil.

Small-package edible vegetable oil has both the attributes of hoarding goods and giving gifts, so modern channels such as supermarkets and supermarkets are the main sales channels.

According to Nielsen statistics (quoted from the company’s prospectus), in 2019, the sales volume of small package edible vegetable oil in supermarkets and supermarkets accounted for 32.4% and 30.9% respectively.

Especially for sunflower seed oil, rice oil, peanut oil, olive oil, etc., the total proportion of hypermarkets and supermarkets is over 70%.

Judging from the trend in the past three years, the proportion of overall hypermarkets has declined, the proportion of supermarkets has increased, and other channels have changed relatively little.

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In the future, the industry will grow steadily and the upgrading trend will continue.

In the future, the domestic packaged edible oil industry is expected to maintain a steady growth trend. According to Euromonitor’s forecast, the domestic packaged edible oil sales CAGR will reach 3.7% from 2019 to 2024.

With the increase of people’s income level and the demand for health and quality, the demand for high-end edible oils (such as sunflower oil and olive oil) with more balanced and rich nutrients will continue to increase in the future.

According to Euromonitor’s forecast, from 2019 to 2024, the traditional sales of soybean oil and rapeseed oil will be only 1.5% and 2.7%, while the consumption of sunflower oil and olive oil will reach 4.1% and 5.4% respectively, and the proportion of high-end edible oil sales is expected to continue to increase.

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Source: CITIC Securities, "The leading grain and oil company is Hengqiang, and its listing efforts have reached a new high"

Don’t brag, Esther Yu is not "stupid and sweet" at all.

This summer, costume dramas are broadcast together.

"Splendid Stars" and "Aquilaria Resinatum as Chips" often occupy a half-screen hot search, which can be called a fairy fight.

However, the sudden popularity of "Freesia" has caused a lot of heat.

Dylan, the "Oriental Blue Sky", is gaining millions of people a day, and the studio is recruiting people from morning till night.

Now I am at the airport, surrounded by people, and the treatment is comparable to the top flow.

As the number one female, Esther Yu also won a lot.

The little orchid she plays is a warm and virtuous goddess.

After the role became popular, Esther Yu’s popularity on the road increased.

There are more and more comments on her "simplicity" and "stupidity".

However, Esther Yu, who wears several hats, can rise against the current situation that the film and television winter and The9 concert have been postponed again and again, and ascend to the throne of the heroine of the explosive drama.

It’s not just about"silly white sweet"So simple.

Esther Yu’s controversy has never stopped.

The two labels that have been stuck on her for the longest time and the most firmly are "a rich girl" and "a refined woman".

She didn’t shy away from being a rich girl.

When she first debuted, she made a high-profile big-name bag full of beds, and together she could buy a suite.

Before taking part in "Young You 2", she had a group of "Hepburn Wind" blockbusters.

In my hand, it is a crystal chain bag of Chanel collector series.

The value of this bag220 thousandAnd it is a global limited edition, and you can’t buy it if you have money.

Carrying it on your back is about the same as putting it"I have money and strength."Write it on your face

At the same time, big-name items often appear in Esther Yu’s photos.

Many stars dare not wear a high-definition princess dress on the red carpet. She dances in it.

Other stars bring their own makeup artists when filming, and she brings her own.109 sets of private servers.

I also matched it myself and made a set of pictures.

It saved a lot of money for the crew and was evaluated as "bringing money into the group" in disguise.

Matching the "rich girl" is Esther Yu’s."Zuo".

In "Grade One", she worried about Chen Jianbin and Loura.

Sometimes pretending to be sick.

Sometimes be childish.

Sometimes you disobey the rules.

At that time, Esther Yu’s performance made many people shout "I can’t stand it".

The same is true of "Youth 2".

In the first program, Esther Yu made his appearance into a play.

Others come in honestly and sit down.

She leaned out a head at the door and showed a surprised expression.

Then slowly close the door, walk out with small steps, and say "very nervous" in a voice.

The tutor present was shocked to be speechless, and KUN directly asked her:

Did you act in a sitcom?

In "Young You 2", Esther Yu’s "Wow" famous scene is out of the circle.

Let her be selected by the traffic and become the fastest "Green You 2" player on the hot search.

The rich girl and the expert "person" are just seemingly "fit together" in Esther Yu.

In many people’s presupposition, Esther Yu is a rich second generation princess.

She brings her own resources and is not bullied.

As long as you sell cute and coquetry, you can get opportunities that others can’t dream of.

But the fact is that Esther Yu is an "atypical rich girl" who can only have a princess’s life, but not a princess’s disease.

Parents are very strict with Esther Yu.

When studying in Singapore, other students rented the most ordinary house for 5,000 yuan, while Esther Yu was only allowed to live in a dormitory for 2,000 yuan.

Roommates come from different countries and have completely different living habits.

She is in the dormitory, picking up her hair and cleaning the toilet. No one treats her like a little princess.

After returning to China, Esther Yu wanted to enter the entertainment industry and asked her parents for help, but they refused to give her any help.

Even the free tickets for "Youth 2" were given to Qinyuan Fei by Esther Yu’s mother.

Esther Yu can only proudly say: I am short of my mother’s two votes?

Parents’ education helped Esther Yu develop a hard-working and tenacious character.

According to the words of Loura:Esther Yu is the kind of person who looks like he doesn’t work hard and laughs, but he has already prepared himself carefully.

She is very serious.

Because she felt that the price difference between holidays and peacetime in the hotel was unreasonable, she insisted on asking the hotel for 9000 yuan back.

There was no hot water for bathing in Mesu Island, and there was no chicken in the chicken fried noodles. She wrote a 1000-word complaint email, and as a result, she was exempted from the room charge.

She is also optimistic.

When she first started filming, Esther Yu thought she could play the No.2 girl, but she only got the role of No.18 maid.

But she was so happy that she thought it was a good opportunity and carefully prepared for a long time.

Later, Esther Yu also continued to play some "no such person" background board roles.

But she always hinted to herself in front of the camera that "I am the number one woman."

In the stage play Legend of the Sword and the Chivalrous Man, Esther Yu plays the servant girl Yinhua, who is too small to see her face on the poster.

But she didn’t slack off at all, even if the spotlight shone on others, she tried her best to play her role.

Later, more than one audience who saw the play said:Yinhua is the most brilliant role in this stage play.

Esther Yu before so understand their "work":

As for me, I am myself, capable of ups and downs and happy. We hit a wall here, so let’s show it somewhere else.

Since she was a "social cow", she has mixed the entertainment circle into "Du Lala’s promotion".

When there was no filming, Esther Yu searched for information everywhere, and added the director’s WeChat to introduce himself.

She seized every opportunity to promote herself, and if the audition failed, she would continue to pull the director to watch her own xiaokaxiu.

I will also write an 8000-word biography for a character who doesn’t have many shots, begging the director to read it.

She knew in her heart that the director would only feel that there was something wrong with such a "spell" little actor.

But she is confident and full of expectations for every opportunity, big and small.

I told my parents countless times that I was going to be angry, and I was disappointed countless times.

Fortunately, her heart is stronger.

She said: I seem to be a person with a poor memory. I will soon forget the past and fall into a new round of expectations.

Brainwash yourself every day, Esther Yu. You must be able to stand the wait and get through the time.

After becoming popular, Esther Yu still "publicizes himself with his life".

Journalists who interviewed Esther Yu rated her as "automatic interview".

Before the reporter asked questions, she began to ask herself and answer questions, and talked about her feelings endlessly.

Take pictures on the red carpet, and then the other female stars will leave.

Esther Yu had to beg reporters to "take a good shot" before taking pictures.

She said: "Today is the first time I have worn clothes that show off my arms this year. Dear journalists, if you have any breasts, please help me fix them."

This time, Esther Yu filmed "Freesia Tactics", which was also the opportunity for her to play the original sound.

At first, the crew was dissatisfied with Esther Yu’s voice and disagreed with her using the original sound.

Esther Yu wanted to fight for another hand, stopped working for a month and a half, and found a teacher to learn dubbing.

During this period, other actors joined the group to film in succession, and only Esther Yu was never heard from, and was called "not enterprising".

It was not until the new play was broadcast that everyone knew the real situation.

Esther Yu’s personality is indeed similar to that of the little orchid in Freesia.

First, she is smart, thoughtful and bold.

If you want to act, you have to overcome difficulties and act.

If you want to join the women’s group, you will learn to dance in the crew overnight, regardless of opposition to be a player in "Youth 2".

She can make these decisions not only because she is confident enough, but also because she is smart enough.

She knows what she is suitable for and when to make a decisive attack and change the track.

Therefore, she can always take the right step at the right time.

Second, she has a strong heart and dares to fight and rush.

Although Esther Yu is a rich second generation and a little princess, she is not melodramatic.

There’s no chance to shoot, so you can have the cheek and lower your posture to fight for opportunities.

At the critical moment, I can always bite my teeth and force myself.

Therefore, she has developed a character of "confident but not conceited, brave and not reckless".

This kind of personality, in any field, even if it is not good, it will not be too bad.

Third, she cherishes feathers.

After becoming famous from "Young You 2", Esther Yu has more resources.

But instead of being led by the traffic, she took pictures carefully and slowly.

The support of the work is the biggest reason for her to keep the flow.

From Variations on Moonlight to Freesia, Esther Yu has been quietly absorbing nutrients behind his works.

No matter how "innocent and lovely" Esther Yu’s personality is, we have to admit that she is not really "silly and sweet".

In other words, people who can reach this position in the entertainment circle will not be "stupid and sweet".

Because it is luck to be selected by the flow, but it is ability to stay in the flow pool without being screened out.

The possibility of Esther Yu being "screened out" is getting smaller and smaller.

She is irreplaceable to a certain extent.

People magazine commented on Esther Yu before, saying that she is like aFresh, newborn and naked little monsters have plunged into the pool of entertainment circles.

She is a very special existence.

There are many princesses in the entertainment circle. When they suffer, they will cry and make people love.

There are also many "vicious people" in the entertainment circle, and their personalities are straightforward, and their speeches are surprising.

But Esther Yu is different.

Esther Yu is a princess, yes, but she doesn’t live in a fairy tale.

She is more like a princess who can defeat her stepmother, avoid giants and subdue little monsters by herself.

You don’t need a prince to save you, and a small universe will naturally break out at the critical moment.

Her body not only retains the undisguised, open and generous femininity, but also is "malicious" and smart enough, and she is not afraid of hitting the wall again and again.

I saw a screenshot of the comment area on Weibo, which made me feel "this is Esther Yu".

It was in 2016, and she just debuted, because her performance in "Grade One" was criticized by the whole network.

But she just found a positive comment from a lot of comments that scolded her, and then said:Thank you.

Since Esther Yu’s debut, the controversy that has stayed on her is nothing more than "whether she is lovable" and "whether her personality is true".

But maybe, Esther Yu didn’t pay much attention to these comments.

She doesn’t want to deliberately "please" others.

Usually, she will stand up and express herself freely and tell everyone."Look, how good I am.".

But behind this expression, there is another meaning:

You think I’m bad, but it doesn’t matter.

As long as I feel good, that’s enough.

Thank you for reading it. Let’s light it up. Forward > and < Like > I wish we can all enjoy ourselves without deliberately pleasing others.

Editor in charge:

Demystifying Xiaomi’s ecological chain: Xiaomi has invested in 55 entrepreneurial teams, and four of them have a valuation of over 1 billion US dollars.

Xiaomi once said that he would copy 100 millet in five years. According to Sun Ran, a reporter from China Business News, after two years’ operation, there are 55 Xiaomi eco-chain enterprises, and there are four unicorns with a valuation of more than one billion dollars. Lei Jun scored 99.99 points.

Xiaomi is famous for making explosions, and its recent product logic is still the same. In the case of giving birth to four small unicorns, it is a big unicorn with a valuation of 46 billion US dollars. Therefore, in the 16,000-word long article, Tiger Sniff only picked two parts: the explosion logic and the fate of unicorns to help readers quickly understand the Xiaomi ecological chain.

Liu De, head of Xiaomi Eco-chain and co-founder of Xiaomi, believes that eco-chain investment is the value, methodology and existing resources of products exported by Xiaomi, including e-commerce platform, marketing team, brand, etc., and builds an aircraft carrier fleet around itself. In finding and screening the invested team and locking in the field, Xiaomi follows a complete set of logic:

First, the market in a specific field is large enough to play the demographic dividend model of the Internet; Second, the products in this field have serious shortcomings in cost performance and quality, and there is a chance to be transformed; Third, the products can be iterated or have consumables to ensure that the company’s durability is concerned by the market; Fourth, the product users match the characteristics of Xiaomi’s 150 million user groups (concentrated in 18-35 years old, with 70% of science and technology men), and it is easy to detonate by using Xiaomi platform; Fifth, the technology is excellent, and a professional team like "Niu Dao" is used to do "killing chickens". For example, the developer in mi band is actually a mobile phone team; Sixth, we share common values with Xiaomi, do not make quick money, and have the desire to make new domestic products.

This set of screening criteria corresponds to 80% of mass consumer users in the market. "The Internet is a demographic dividend business and is not suitable for niche markets. In a mature economic system, two or three enterprises should monopolize 80% of the market. What Xiaomi wants to do is to make the middle class live a decent life and become a national enterprise with reasonable price and good quality. The remaining 20% of luxury goods and features are not considered by Xiaomi. " Liu De said.

Strictly speaking, Liu De relies on a set of military theories to control Xiaomi ecological chain enterprises-precision strikes and small-scale special forces operations. The former pursues single product explosion and mass sales, while the latter pursues small-scale surprise attack and counter-attack.

Explosion logic

Understanding the above can help us better understand the explosion logic of Xiaomi and its ecological chain. They must highly recognize this product logic of Xiaomi to become an ecological chain enterprise of Xiaomi:

In Xiaomi’s product logic, what Xiaomi wants to do is not the product with the highest technical content, but the product that can meet the basic needs of 80% of the public and achieve the best cost performance. Therefore, it is necessary to define the product accurately.

In Su Jun’s view, traditional enterprises develop products by trial and error. First, they put in dozens of models, which one sells well, and then they produce more and invest more resources. The whole management system, management system and even data are standardized and healthy, which also disperses risks, but it lacks one thing, that is, the precise definition of the product side.

Take the air purifier as an example. There are many products on the market, but there is actually only one "public version" product. It is a fan plus an Archimedes curve duct, and the front and rear air inlets and the top air outlets are basically a routine. This is true from a technical point of view, but from the product experience, it is a piece of "furniture". To be integrated into the family, the appearance must be beautiful. Moreover, domestic home appliance enterprises still use the operation logic established by Japanese home appliance enterprises. For example, Japanese people will read the instructions carefully after buying products, and the instructions are still very thick, which is the habit of Japanese people. However, this kind of operational logic is very different from the current mobile Internet era. "Should have changed, and it is easy to change. Do not change because there is no pursuit. "

Xiaomi’s "precise definition" and "aiming at a little punching" are risky, but Su Jun believes that the product manager of Xiaomi system has enough confidence in the user experience, industry situation and the definition of good products to avoid this risk. "Sometimes we are absolutely confident that this product is what consumers want."

In fact, the product managers and directors in the Xiaomi Eco-chain team have a great decision on the definition of products and whether they can finally go public. Before the product comes out, it will go through two or three rounds of trial and internal spit. "The internal spit group is very powerful, and sometimes a product will be smashed to pieces." Many products in the Xiaomi ecological chain that failed to reach 80% satisfaction in internal testing were killed before listing. In Su Jun’s view, this is actually doing hardware with the idea of doing software, running in small steps and iterating quickly.

"Without 1 million units, I failed. The single product (annual sales volume) must also be guaranteed at least between 1 million and 10 million units. " This is the standard for Liu De, the head of Xiaomi Ecological Chain, to measure the success of a member enterprise."Eco-chain companies should be the first in the world in every field, and the second is fine, but it is no problem to be the first in China."

After two years of business, the Xiaomi mobile power supply made by Zimi sold 20 million units in 2015, ranking first in the world among similar products. Another Huami, which makes bracelets, sold 13 million bracelets in 2015, and it is also approaching the number one position in the world. Liu De thinks it is not difficult to become the world’s number one. "When you are based on a dividend market, you should have the number one base in the world."

Single product, mass production and explosion are the product logic that Xiaomi eco-chain enterprises follow together: they focus on a single product line, aim at 80% of the mass consumer goods market, sell high-configuration products at a low price close to the cost, and strive to reach the first position in the sub-sector within two or three years.Xiaomi saw clearly that the opportunity of the Internet model comes from the demographic dividend. Therefore, in this logic, scale is the core of everything, whether it is for profit or for maintaining benign operation.

Xiaomi requires every eco-enterprise to agree with the values of "don’t make quick money, don’t make huge profits and pay attention to quality".At the beginning, Su Jun set the price of 899 yuan, which was based on a set of "assuming success formula", that is, the cost of millions of sets of sales that could be imagined, plus the operating cost.

For example,

Zhang Feng, CEO of Zimi Technology, takes Xiaomi mobile power supply as an example. The average cost of 50 million units is much lower than that of 500,000 units and 5 million units. Assuming that a power supply (profit) costs 1 yuan money, there may be a profit of 30 million to 50 million yuan. If the profit rate is 10% and 5 million units are sold, there will be a profit of 20 million to 30 million yuan.

The decreasing cost effect brought by scale is one reason, and it is also very important to "cooperate" with the supply chain in a benign way. Before entering the Xiaomi ecological chain, Zhang Feng was the general manager of Inventec, a Xiaomi mobile phone OEM factory, and had been in the supply chain circle for more than ten years. When Xiaomi Mobile Power Supply was first introduced, 69 yuan’s pricing plan could not be formed without the support of a bunch of suppliers. In the eyes of many people in the industry, it is the unspoken rule of the industry that hardware manufacturers cut prices by squeezing the supply chain. However, Zhang Feng believes that "every expense of long-term cooperative suppliers is the same as their own, and their efficiency is our efficiency."

In the off-season, purple rice will allow manufacturers to continue production and build a part of their own inventory to take risks. "The plan we gave them is not two or three months, but six months, and their personnel should be kept stable. When machines and people are running, the efficiency is improved, the efficiency is improved, and the processing cost is reduced. "

At the same time, the realization of the cost-effective model also depends on the design ideas of Xiaomi products. Xiaomi enterprises have cut off all unnecessary functions in their products and the expenses they bring. This is related to Xiaomi’s positioning. What it wants to do is not the product with the highest technical content, but the product that can meet the basic needs of 80% of the public and achieve the best cost performance. Corresponding to this set of design ideas, Xiaomi Eco-enterprise does not use sophisticated "black technology", but mature industrial-grade solutions and accessories, which avoids the high cost of becoming a laboratory product.


The fate of unicorns

Most of Xiaomi’s investments are intelligent hardware entrepreneurs with traditional enterprise backgrounds, and their tolerance for price is much lower than Xiaomi’s. Therefore, when they run in with Xiaomi’s investment team, the most painful and tormenting thing for them is product pricing, but the price/performance ratio is the biggest weapon of destruction for Xiaomi and its eco-chain enterprises.

How to run in between eco-chain enterprises and Xiaomi;

Several Xiaomi eco-chain entrepreneurs have used the words "torture", "force" and "pain", especially in the pricing process. The earliest market price of the cooperative model of Ninebot and Xiaomi was 14,900 yuan, and the price was set at 2,999 yuan when negotiating with Xiaomi in the early stage. Gao Lufeng thought this was a very "millet" pricing style, but he didn’t expect it to be just the beginning. "Chatting and chatting, I don’t know when I started running for 1900 yuan." He recalled.

What does it mean to cut the price of 1000 yuan again? According to Ninebot’s previous manufacturing experience, such a price is almost impossible to achieve.

Therefore, on the premise of ensuring safety and performance, the team finally carried out a lot of algorithm optimization to improve efficiency, and replaced many high-precision parts with high prices and low production with mature industrial-grade devices and solutions with high prices and low prices. Gao Lufeng said: "We are very clear that basically no one in the industry can achieve this level of price. This is a conscience production, which is basically the cost price. " Xiaomi’s support through the supply chain is also an indispensable condition for the realization of this "floor price". "For example, like LG batteries, with our original production capacity and bargaining power, it is difficult to talk about good prices. The Xiaomi ecological chain took us to talk, and soon the price was’ beaten’."

Like Ninebot, Yeelight, the bedside lamp brand in Xiaomi ecological chain, has also experienced this "bargaining" process. Jiang Zhaoning, the founder of the company, said that the original price of Yeelight in 500 yuan was cut to 299 yuan. However, according to the original sales method, channel and advertising expenses accounted for at least 50% of the selling price, and this part of the expenses was covered by Xiaomi’s existing e-commerce channels and marketing team after cooperation with Xiaomi.

Chen Xiaoping, the founder of Yunmi Technology, was born in a traditional household appliance enterprise. He revealed that taking water purifier products as an example, the cost of the traditional household appliance industry only accounts for one-third to one-sixth of the retail price. But in the face of Xiaomi’s cost pricing method, they still experienced some struggles.

Gao Lufeng later imagined that even if the price of the product was set at 2999 yuan at the beginning, it would be subversive to the balance car market. Even if the price was higher in 500 yuan, there would be a net profit for 500 yuan, but there was no assumption in business. "If the price was not hard enough for yourself, Ninebot would not be as unique as it is now."

Ninebot may be the most experienced enterprise in the whole ecological chain for the attack of Xiaomi’s cost-effective model. This understanding stems from the strong contrast between two fates: on the one hand, Ninebot quickly opened up the volume of the balance car market under the transformation of Xiaomi; On the other hand, Segway, an industry tycoon, has always taken the mid-to-high-end route, entrenched in enterprise-level and niche markets. However, due to its high cost and eclipsed performance, it was eventually taken over by Ninebot. Therefore, Wang Ye, another founder of Ninebot, shouted the slogan very early: Don’t be the second Segway, be a consumer product.

For eco-chain enterprises, the biggest difficulty is not to straighten out the price, but to pass the product manager of Xiaomi and even Lei Jun before the product goes on the market. Jiang Zhaoning didn’t adapt to it at first. "Sometimes it takes two to three months for internal testing and public testing to add up. We have developed products for American customers before, and we have never suffered such torture."

Ninebot’s most uneasy and fastest-growing period is also the eve of the listing of the No.9 balance car. That product was originally scheduled to be launched on July 21, 2015, but one day in June, after seeing the prototype, Lei Jun thought that the appearance and many details did not reach the extreme he requested. "Ray always commanded, we basically didn’t resist, and the appearance was all over again. It was officially released on October 19 th. " Gao Lufeng said.

During the three months after Lei Jun proposed the revision, more than a dozen designers of Ninebot moved their computers to work in a conference room on the first floor of Xiaomi Company every day. "That stage was particularly painful. Our industrial design team completely collapsed after getting the instructions to reinvent the appearance." Gao Lufeng said.

The effect is also obvious. Under the impetus of Xiaomi, Ninebot, a startup company established only three years ago, acquired Segway, the originator of the balance car with a history of 16 years. The success of Ninebot is Liu De’s masterpiece. "Give it a push and you will buy Segway". Zhimi Technology and Huami Technology were both valued at nearly $300 million in the last round of financing, and now they are growing exponentially. Ninebot’s latest valuation has also risen to $1.2 billion, and it will launch an overseas listing plan. It seems that they are "forced" by Xiaomi, and this one is worth it. But more importantly, can these unicorns hatched by Xiaomi become truly "billion-dollar enterprises" after gradually reducing their dependence on Xiaomi?

If you still want to know the full text, please poke it here.

Comments on the management of Su Yanjing Shen’s board of directors in the first half of 2023

() The business review of the Board of Directors in the first half of 2023 is as follows:

  I. Description of the industry and main business of the company during the reporting period.

  The company is mainly engaged in the mining of salt mines, the production and sales of salt and salt chemical products. The main products include salt, industrial salt, small industrial salt and soda ash. According to the Guidelines for Industry Classification of Listed Companies (revised in 2012), salt belongs to the food manufacturing industry in manufacturing industry (C14); Two alkali industrial salts and small industrial salts are "chemical raw materials and chemical products manufacturing" in "manufacturing" (C26); Soda soda is "inorganic alkali manufacturing" (C2612) in "chemical raw materials and chemical products manufacturing".

  1. Salt industry:

  According to the classification of uses, salt products can be divided into salt, alkali industrial salt and small industrial salt. Salt is a necessity of people’s life, and its sodium element is an indispensable element in human growth and development; The industrial salt of caustic soda is the main raw material of caustic soda industry, which is mainly used for the production and manufacture of caustic soda and soda ash. Small-scale industrial salt is an industrial salt other than alkali industrial salt, which is mainly used in printing and dyeing industries. The production and sales of industrial salt and small industrial salt mainly depend on the downstream operation of the two alkali industries, and the price cycle is obvious. The production and sales of edible salt are relatively stable, and there is basically no periodicity. From the point of view of product price, after the reform of salt industry system, the wholesale price of salt dropped obviously, but the price of salt in Shangchao terminal remained basically stable, and the profit shifted from wholesale enterprises to retail enterprises. Generally speaking, the existing domestic salt production capacity is greater than the consumption demand, and there is a certain degree of oversupply. Therefore, enterprises with integrated production and marketing and strong channel control ability are more capable of coping with challenges.

  2, soda ash industry:

  Soda industry belongs to the middle reaches, and the relationship between supply and demand determines the price of soda, while the price of raw salt and energy determines the cost, and the price and cost jointly determine the gross profit margin of soda industry. From the perspective of market players, China’s soda ash industry is an industry dominated by medium and large enterprises, with a relatively high concentration. The research and development of technologies, equipment and materials related to the treatment of "three wastes" and energy saving and consumption reduction have promoted the continuous strengthening of technological innovation, equipment upgrading and clean and efficient energy utilization in China’s soda industry, and accelerated the transformation and upgrading from low-end manufacturing to high-end manufacturing. Under the influence of domestic macro-economic environment, soda ash industry has a certain periodicity, which mainly depends on the development needs of downstream photovoltaic glass, flat glass, daily glass, synthetic detergent, alumina and other industries.

  3, salt cave oil and gas storage industry:

  China is the second largest consumer of oil and natural gas in the world, and its dependence on foreign countries is high. In the face of the continuous turbulent international situation, the problem of energy security is becoming more and more serious. The country has successively issued a number of energy security or reserve policies, energy security is gradually rising to a national strategy, and oil and gas reserves have ushered in a period of development opportunities. The National Development and Reform Commission and the National Energy Administration pointed out in their guidance on energy security that "the construction of gas storage facilities should be accelerated. Do a good job in the overall planning and layout of underground gas storage and LNG storage tanks, and promote the intensive and scale construction of gas storage facilities. " Provinces (autonomous regions and municipalities) have compiled and issued special plans for the construction of provincial gas storage facilities, and encouraged local governments and relevant enterprises to share the investment and construction costs and benefits of gas storage facilities through cooperation in different places and joint ventures.

Second, the discussion and analysis of the business situation

  In the first half of 2023, the company produced a total of 4,445,800 tons of salt and salinized products, an increase of 551,800 tons year-on-year, an increase of 14.16%; The production enterprises achieved a cumulative sales of 3,635,700 tons, an increase of 490,800 tons or 15.61% year-on-year, and a cumulative sales of 2,238,600 cubic meters of brine, an increase of 138,200 cubic meters or 6.58% year-on-year. The operating income was 2.901 billion yuan, a decrease of 4.23% compared with the same period last year. The basic earnings per share is 0.51 yuan. The main reason is that the same period of last year was a historical extreme, and the price of salt products fluctuated and fell during the reporting period, but compared with the average of the same period in 2020, 2021 and the same period in 2020 -2022, it still maintained a high growth level.

  (a) steady investment, construction projects, the development potential continues to increase.

  Guided by the new development pattern of "salt+energy storage" industry in the Tenth Five-Year Plan, the company made every effort to promote the construction of key projects under construction. The company and PetroChina Gas Storage Company jointly established Guoneng Company to promote the construction of the first phase of Zhangxing Gas Storage Project, and completed the main projects such as comprehensive building and auxiliary production houses, the main construction of the opening and closing station and the installation of major equipment such as power supply system. Well ZXK4-B and Well ZXK4-A were respectively connected with the target area, and well SY3 completed the plugging operation. At present, the construction period is reversed, the project is accelerated, and gas injection trial production is achieved during the year. Promote the comprehensive utilization project (Phase I) of brine salt production in gas storage, in which the preliminary administrative licensing work such as filing, energy assessment, safety assessment, environmental assessment and stability assessment has been completed for the refined liquid salt project, and the filing and energy assessment for the main salt production project has been completed. Set up a special class of sodium battery-grade soda ash product research and development project, speed up the research and development of production technology, and the product indicators meet the needs of target customers, which has now been transferred to the pilot stage.

  (2) Stabilize production and expand channels, and continuously consolidate competitive advantages.

  Give full play to the decision-making role of the marketing committee and the advantages of integration of production and marketing, strengthen the overall scheduling of production resource elements, scientifically organize parallel production, collaborative operation and linkage maintenance, pay close attention to the management of material consumption and energy consumption cost, accelerate the promotion of "intelligent change to digital transformation" and promote the long-term safe and stable operation of production. Solidly promote the construction of market channels inside and outside the province, and thoroughly implement the "spring ploughing action" in the provincial market. The sales of various salt products maintained a good momentum, and the proportion of Huai salt reached 84.34%. Continue to promote the "Spark Plan" in the market outside the province, make a new breakthrough in the sales of small packaged salt in the market outside the province, and further expand the influence of the market outside the province. The export business grew rapidly, and the salt products were exported to more than 30 countries and regions, such as Japan, South Korea, Southeast Asia, the Middle East, Europe and America, and were selected as "Sample Enterprises of China’s Foreign Trade Export Leading Index" in 2022. Declared China Time-honored Brand and China Quality Award, and was selected as one of the 100 typical cases of brand building of state-owned enterprises in the State Council SASAC for two consecutive years. Successfully held the "China Quality Miles-Huaiyan Bank and Huaiyan Quality Brand Conference", and released a series of new salt products, which won wide attention and praise from the market.

  (3) Steady reform and innovation, and continuous improvement of endogenous motivation.

  Deepen the new round of state-owned enterprise reform and deepen the promotion action. Focus on accelerating the construction of modern enterprise system, establish and improve the market-oriented operation mechanism system, and comprehensively establish the corporate governance model with the characteristics of Su Yanjing. Deepen the reform of "three systems" and stimulate the endogenous motivation and vitality of enterprises. Increase investment in scientific and technological research and development, focus on new product development, technical research, comprehensive utilization of salt cavities and other key tasks, and include 49 research and development projects such as intelligent storage of national reserve salt in the 2023 R&D project plan. In the first half of the year, 4 achievements at the municipal level and above were achieved, and 3 production problems and technical research problems were solved. Complete 4 key research achievements (items) of gas storage, energy storage and other cavity utilization technologies, and complete 2 pilot projects of new products; 9 patents (including 6 inventions) were accepted, and 6 patents (including 4 inventions) were authorized. Scientific and technological innovation was rated as a typical experience of national promotion of state-owned enterprise reform for three years by the State Council State-owned enterprise reform leading group office.

  (4) Maintain safety and prevent risks, and continuously improve the governance system.

  Deepen the promotion of benchmarking world-class management, strengthen supervision and assessment, and promote efficiency, effectiveness and effectiveness. Strengthen the construction of safety production system, do a good job in safety inspection and hidden danger management, formulate and issue the "double prevention management measures for safety risk classification management and hidden danger investigation and management", conduct a comprehensive physical examination of the double prevention system of each production unit, further consolidate the basic management of safety production, and continue to maintain a stable situation in safety production. Pay close attention to the quality management of salt and further improve the quality management system. We will promote the construction of enterprises governed by law and compliance management system, and determine the negative list behavior units of partners around key areas of compliance management. Actively carry out internal control audits and conduct special inspections on the implementation of internal control systems of six municipal salt companies. Organize research on contract risk prevention and control, strengthen the management of monetary funds and bills, and continuously improve the compliance management level and risk prevention ability.

Third, risk factors

  (A) Macroeconomic cyclical risks

  The main products of companies such as industrial salt and soda ash belong to basic chemical raw materials, which are closely related to the macroeconomic prosperity and the development of downstream industries. If the uncertain macroeconomic factors in the future lead to unsatisfactory economic recovery and weak downstream demand, and the release of production capacity in some regions affects market prices, it will put some pressure on the sustained and rapid growth of the company’s performance. The company will closely follow the market changes, adjust its business strategy and product structure in a timely manner, and make a good combination of technology, technology, equipment and management advantages, and strive to resolve the adverse effects brought about by changes in the economic environment.

  (B) the challenges brought by market-oriented competition

  The competition in the domestic salt market is becoming more and more fierce, and the gross profit space is squeezed. The company will actively seize the policy opportunity to stimulate the economy and promote consumption, give full play to the advantages of production and marketing, further strengthen the coordination of production and marketing, channel construction and sales resource integration, cultivate the market demand for high-quality and high value-added products, consolidate the domestic and foreign market share through multiple channels, and ensure the leading position in the industry.

  (C) the risk of energy price fluctuations

  Coal is the main energy needed by the company to produce salt and salt chemical products, and its price fluctuation has a great influence on the gross profit margin of the company’s products. The company mainly adopts the mode of linking factories and mines and direct procurement to reduce trade links, strive to reduce coal procurement costs, and actively respond to the risk challenges brought about by coal price fluctuations.

  (D) Safety and environmental risks

  As a large salt chemical production enterprise, there is a certain pressure of safety and environmental protection. With the continuous strengthening of energy consumption constraints and environmental protection requirements, it has a certain impact on the daily production organization of enterprises. As a green mining enterprise and a national-level green demonstration factory, the company has always adhered to the concept of green ecological development, continuously increased the investment in safety and environmental protection equipment, strengthened the safety training and daily management of employees, prevented illegal operations and emissions, and put an end to safety and environmental accidents.

Iv. analysis of core competitiveness during the reporting period

  The company’s salt production capacity ranks among the best in China’s salt industry, with six core competitive advantages: "circular economy, mineral resources, regional transportation, technological innovation, integration of production and marketing, and well-known brands".

  (A) advantages of circular economy. The company’s industrial system centered on "comprehensive utilization of rock salt resources and technological innovation of circular economy" has obvious advantages of circular economy. The self-developed "Downhole Circulating Soda Making Process" was included in the implementation guide of energy-saving technical transformation and upgrading in 2025 by the Ministry of Industry and Information Technology and other four ministries and commissions of the National Development and Reform Commission. It has been authorized to be used by other enterprises in the industry and has been popularized and applied in the industry. Guided by the "14th Five-Year Plan", the two chains of "circular economy industrial chain of saline-alkali calcium" and "industrial chain of salt cavity energy storage" have been built in depth, which have accumulated the advantages of salt cavity resources, brine consumption and technological innovation, and constructed a new development pattern of "salt+energy storage" industry.

  (2) Advantages of mineral resources. The company has mineral resources with abundant reserves, excellent quality, thick deposits, high salt content and high salt grade. The mining rights of eight mining areas, including Zhangxing Salt Mine, Xiaguan Salt Mine, Jiangnan Salt Mine and Shitang Salt Mine, have a total reserve of 12.14 billion tons of ore, 7.094 billion tons of NaCI, 1.105 billion tons of associated Na2SO4 and a permitted production scale of 11.94 million tons/year. The company selects high-grade mining areas for salt production, which ensures the excellent quality of salt products. Abundant salt mine resources ensure the continuous supply of brine for salt and salt chemical products and the expansion of salt cavity economy, which has obvious advantages in the industry.

  (3) Location traffic advantages. The company is located in Huai ‘an City, Jiangsu Province, and the economy in East China is active. It is an important production area of soda ash, chlor-alkali and other chemical industries. The market demand for salt and salt chemical products is large and it has a good location advantage. Small-scale industrial salt, alkali salt and sodium sulfate have a certain sales radius. Compared with other modes of transportation, the company adopts water transportation and has built its own wharf in the Beijing-Hangzhou Grand Canal, which has a longer sales radius and lower cost. Beijing-Shanghai, Tongsan, Ninglian and other expressways meet in China, and the Xinchang Railway runs through the territory, which is very convenient for land and water transport, creating unique conditions for the company to participate in market competition.

  (4) Advantages of technological innovation. The company won the first "Jiangsu Science and Technology Innovation and Development Award Excellent Enterprise" and "Jiangsu Manufacturing Outstanding Contribution Award Excellent Enterprise" and other honors. Focusing on building a new pattern of "salt+energy storage" industry, increasing investment in scientific and technological research and development, focusing on key tasks such as new product development, technical research, and comprehensive utilization of salt cavities, 49 research and development projects such as intelligent storage of national reserve salt were included in the 2023 R&D project plan. In the first half of the year, 4 achievements at the municipal level and above were achieved, and 3 production problems and technical research were solved. Complete 4 key research achievements (items) of gas storage, energy storage and other cavity utilization technologies, and complete 2 pilot projects of new products; 9 patents were accepted (including 6 inventions) and 6 patents were authorized (including 4 inventions).

  (5) Advantages of integrated production and marketing. The company is one of the few salt enterprises with integrated salt production and marketing in China. It pays attention to and strengthens the construction of marketing system, sets foot in the fields of channel construction, new product development and e-commerce more quickly, and promotes the reasonable growth of marketing work and the effective improvement of quality. It is in the leading position in salt sales radiation range, sales network service response, sales ratio inside and outside the province, and its business innovation ability and market competitiveness continue to increase, and its corporate reputation and social influence continue to increase.

  (6) Advantages of well-known brands. The company vigorously implements the "three products" strategy, aims at high-end internationalization of the brand, creates "Millennium Huaiyan", shapes the first-class brand, and enhances the corporate brand and product image. "Jingshen" trademark is a famous trademark in Jiangsu Province, and "Huai" brand is a well-known trademark in China. The company has successively won the Top Ten Enterprises in China Light Industry Salt Making Industry, the Top 100 Enterprises in China Light Industry and the Top 50 Enterprises in China Light Industry Food Industry, and has successively won many awards such as Jiangsu Provincial Governor’s Quality Award, the 18th National Quality Award, the Asian Quality Excellence Award and the First Jiangsu Boutique. Natural edible salt, seaweed iodine edible salt, natural calcium edible salt and other products have been recommended as upgraded and innovative consumer goods by the Ministry of Industry and Information Technology.

China will promote rural passenger vehicles to transport mail express.

A few days ago, the Ministry of Transport and other nine departments jointly issued the "Guiding Opinions on Accelerating the Integration of Rural Passenger Transport and Postal Service", proposing that in order to further promote the integration of rural passenger transport, freight logistics and postal express delivery, and better meet the needs of rural people’s travel, freight logistics and delivery services, China will promote rural passenger vehicles to transport mail express.

Popularizing rural passenger transport vehicles to transport mail express can give full play to the advantages of wide coverage and deep access of rural passenger transport network, guide urban and rural passenger transport enterprises and public transport enterprises to rely on the layout of urban and rural passenger transport lines, optimize vehicle scheduling, set up reasonable stops, actively open rural passenger and freight mail cooperation lines from county to towns and villages, towns and villages to established villages, and use vehicle luggage compartments and internal goods storage areas to transport mail express, so as to ensure the rapid delivery of mail express on the premise of ensuring safety and ensuring rural people’s ride demand.

The opinion puts forward that a "one-point multi-function" rural passenger and postal integration development site will be built. Support county-level passenger stations to expand comprehensive service functions such as freight logistics, postal express, e-commerce, tourism, and promote unified warehousing, unified sorting, and unified distribution on the basis of retaining basic passenger service functions.

According to the opinion, the next step will be to promote safe and reliable rural passenger and postal integration development equipment. Encourage rural passenger transport operators to give priority to rural road buses equipped with lower or rear luggage compartments, and use luggage compartments to transport items such as express mail in accordance with relevant regulations.

According to the opinion, by 2027, the county-level administrative regions with conditions in China will achieve full coverage of the development of rural passenger and cargo mail integration. The number of three-level passenger and cargo mail stations in counties and villages nationwide will reach more than 100,000, and the number of rural passenger and cargo mail cooperation lines will reach more than 20,000. A new rural transportation service model of "one point with multiple functions, one network with multiple functions, intensive functions, convenience and high efficiency" will be basically established, and the national rural transportation service level and sustainable development capacity will be significantly improved. (Reporter Han Xin)

China Heavy Duty Truck VGV is on fire again, automatic (AT) gearbox.

It is no exaggeration to say that space and comfort are important indicators for consumers to choose a car at present, because most people’s demands are to take a family trip. It’s a medium-sized suv. I wonder how much you know about it. The strength of the car still needs to be understood before we know, so let’s take a look.

Let’s take a look at the appearance of the VGV U75 PLUS. The front face of the VGV U75 PLUS is more atmospheric and looks more stable. Coupled with the fashionable and dynamic headlights, the exquisiteness of the whole vehicle has been greatly improved. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4825MM*1870MM*1691MM. The car adopts steady lines, and the car body feels very simple. With large-sized thick-walled tires, the shape is eye-catching. Looking back, the rear of the car looks more rounded, and the taillights give people a very concise feeling. Together with the unique exhaust pipe, it creates a good atmosphere.

Sitting in the car, the interior modeling took a simple route, and the whole looked very solid. The steering wheel design of the car is very sharp, made of leather, and feels good. From the central control point of view, the car is equipped with a delicate touch-sensitive LCD central control screen, which makes the interior style impressive and very consistent with the temperament of the car. Let’s take a look at the dashboard and seats again. The dashboard design is remarkable and eye-catching. The car adopts imitation leather seats, and the seats are wrapped in place, which further improves the comfort of drivers and passengers.

VGV U75 PLUS is matched with automatic (AT) gearbox, with maximum power of 165KW and maximum torque of 385N.m, and its power performance is good.

VGV U75 PLUS trunk space is quite satisfactory, but it supports the rear seats to be laid down, which greatly improves the expansion of the space and meets the daily travel needs. In addition, the car is equipped with anti-lock braking system (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driver airbag and co-pilot airbag.

The car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper. If you are concerned, you might as well experience it.

CCTV exposed more than 20% of automobile glass water unqualified.

CCTV News:The State Administration of Market Supervision recently released the results of supervision and spot check of automobile windshield cleaning liquid. The reporter learned that the sampling samples mainly came from the circulation field, involving 126 batches of automotive windshield cleaning liquid products produced by 113 enterprises in 17 provinces and cities. The test found that there were more than 20% unqualified products in the glass water for vehicles on the market.

Business Company: On November 12th, the price of soda ash in Central China ran smoothly.

  Business news on November 12

  On November 12, the price of soda ash in Central China remained stable, and the mainstream market price of light soda ash was about 1370-1600 yuan/ton. On October 25, the price was raised by 20 yuan/ton. The mainstream market price of heavy soda ash is about 1,500-1,600 yuan/ton, and the price is lowered by 50 yuan/ton on October 21st. The utilization rate of soda ash production capacity is high, the market supply is sufficient, enterprises actively ship, the downstream demand is poor, the purchase of soda ash is limited, and the soda ash market in Central China is mainly on the sidelines in the short term.

Big die-casting super millet, Chery Fengyun’s first SUV mixed with T9, another global explosion!

Recently, all kinds of information about Chery are quite active. One week, iCAR brand night and Star Road Star Age Night were held continuously. In addition, Yin Tongyue personally stood on the platform, gave a live test run, and so on. We can find one thing in common, that is, these activities are all related to new energy.

Intensive new car release/listing also directly shows that Chery really wants to be rude to new energy. On the just-held night of Chery Fengyun, the science and engineering man was still obsessed with the brand of technology. Li Xueyong said: Chery’s 16000T super die-casting island will be adopted at the end of the year.

It is better than the 9100T large die casting machine announced by Xiaomi not long ago. Of course, apart from technology, everyone is more interested in new cars. The T9, the first SUV of Chery Fengyun, has been pre-sold, and the price range is 159,900-199,900 yuan. Let’s see what are the highlights of the new car.

In terms of appearance, friends who know Chery may be familiar with it. The overall outline of the new car is basically the same, but new energy elements are added to the details, such as: the front face is changed to a closed design, and the interior is decorated with vertical bars, which seems to have some musical rhythm effects; LOGO adopts a luminous design; The shape of the taillight group should also be more scientific and sporty.

What is more interesting is the vehicle positioning. Fengyun T9 has a length, width and height of 4795*1930*1738mm and a wheelbase of 2770mm, which basically meets the standard of medium-sized SUV, but its internal positioning is compact SUV. For reference, the Song DM-i has a length, width and height of 4775*1890*1670mm and a wheelbase of 2765mm, and its large body size may be a big selling point of Fengyun T9 in the future, and the new car also offers 7-seat models to choose from.

The interior part is more pleasantly surprised than the exterior. Fengyun T9 adopts a brand-new central control design, which belongs to the simple style that is popular in new energy vehicles nowadays. It combines the functions of LCD instrument, suspended large screen, electronic lever, wireless charging and so on, and with the color matching of deep top and light bottom, it creates a good fresh style of technology.

In terms of specific configuration, Fengyun T9 has arranged inductive tailgate, remote control, Qualcomm Snapdragon 8155 chip, 540-degree panoramic image, front seat ventilation/heating/massage and queen’s co-driver, and has L2+ intelligent driving assistance capability. Rich configuration is also the strength of domestic brands of head.

The power part is the focus of Fengyun T9. The new car is equipped with Kunpeng Super C-DM plug-in technology, consisting of a 1.5T engine and an electric motor, matched with a 3-speed DHT hybrid special gearbox, with 360 horsepower and a peak torque of 530 Nm. Under CLTC working conditions, it has a pure battery life of 120km, a full battery life of 1400km, and a fuel consumption of 5.2L/100km, with a book value.

Summary: In terms of sales distribution, Chery has the highest overseas sales of its own brand, accounting for nearly 22%, indicating that the sales channels should be broader. We have also analyzed before that at present, Chery’s sales volume is still dominated by traditional fuel. If new energy vehicles can be recognized, there is still a chance to by going up one flight of stairs.

Judging from the current pace of new car launch, Chery’s new energy strategy is full of firepower this year, and four brands, Chery Fengyun, Jietu Shanhai, Xingtu Xingyu and iCAR, are making efforts one after another. For Fengyun T9, larger body size and solid power technology should be the core highlights. In addition, the new car has also been ordered by 9.9 yuan, which can enjoy a crowdfunding activity with a price reduction of 20,000 yuan. After the official listing in the future, the price may be even more surprising.

Biodiversity conservation in Sichuan is in action

"Everything has its own harmony for life and its own nourishment for success", and biodiversity is the basis of human survival and development. With the successful holding of the 15th Conference of the Parties to the Convention on Biological Diversity in Kunming and the publication of the White Paper on Biodiversity Conservation in China, the keyword "biodiversity" has attracted more and more attention. Sichuan spans five major geomorphic units, including the Qinghai-Tibet Plateau, Hengduan Mountains, Yunnan-Guizhou Plateau, Qinba Mountain Area and Sichuan Basin, including six climatic gradients, namely subtropical zone, warm temperate zone, cold temperate zone, sub-frigid zone and cold zone. It is rich in biodiversity and has great potential in related fields. On May 25th, Wang Jinghong, member of the party group and deputy director of Sichuan Forestry and Grassland Bureau, Guo Xiangxing, director of wildlife and wetland protection department, and Gu Haijun, stationmaster of provincial wildlife resources investigation and protection station, walked into the live broadcast room of online interview column on the provincial government website, and talked about "biodiversity protection &ensp; Sichuan in action "theme online communication with the majority of netizens.

Biodiversity generally refers to genetic diversity, species diversity and ecosystem diversity, which is closely related to our lives. It not only provides a variety of ecological products for material life, but also makes people feel pleasing to the eye and happy in spirit, such as beautiful mountains and rivers, giant pandas and golden monkeys. According to Wang Jinghong, there are various types of ecosystem diversity in Sichuan. Among them, forests, grasslands and wetlands are the main contributors to the ecological barrier in the upper reaches of the Yangtze River and the Yellow River, and species biodiversity is also extremely rich. There are 303 species of wildlife under national key protection, including giant pandas, Sichuan golden monkeys and snow leopards, and there are 14,470 species of higher plants, accounting for more than one third of the national total. Behind the treasures of mountains and rivers, Sichuan has done a lot of systematic work to protect biodiversity over the years-the implementation of the Yangtze River shelterbelt project, the natural forest protection project and the project of returning farmland to forests, and the promulgation of the Measures for the Management of the Balance of Grass and Livestock in Pastoral Areas in Sichuan Province and the Regulations on the Protection of Wetlands in Sichuan Province, with great efforts and complete guarantee system. By 2021, the forest coverage rate in the province is as high as 40.23%, the comprehensive vegetation coverage rate of natural grassland is 85.8%, and the wetland protection rate is 57%. "It is expected that before June, we will welcome the Wetland Department of National Forestry and Grassland Administration to visit Sichuan to evaluate Seda Nilaba’s internationally important wetlands and Guang ‘an Baiyun Lake, Baiyulalongcuo and Luhuo Xianshui River," Wang Jinghong revealed.

When it comes to species protection in Sichuan, we can’t help but mention the famous business card of giant panda. In addition to the population growth of captive giant pandas that you can see in breeding bases, Sichuan has also achieved remarkable results in the exploration of ex situ release of rescue giant pandas and wild training of artificially bred giant pandas. At present, three release bases and two wild training bases for giant pandas have been built, and by the end of 2018, 13 giant pandas have been amplified and tracked continuously. The Giant Panda National Park, established in 2021, spans Sichuan, Shaanxi and Gansu provinces, which will enhance the connectivity, coordination and integrity of giant panda habitats, help strengthen the biodiversity of giant pandas and their umbrellas and the overall protection of typical ecological fragile areas, and build an important national ecological barrier. "Over the years, we have continued to exert our efforts in the overall protection of wild animals and plants, and made overall plans to promote it. We have successively established 165 nature reserves with rare wild animals, plants and ecosystems as the main protection objects, systematically and completely protecting the typical natural ecosystems in our province and the giant panda, white-lipped deer, Sichuan partridge, black-necked crane, Panzhihua cycad, spinulosa, and talus. Wang Jinghong was delighted to say that with the help of infrared camera monitoring technology, researchers have captured images of many rare wild animals, especially the activities of top predators in the food chain, such as snow leopards, in Xinlong, Wolong, Wang Lang and other places, which has become strong evidence for the integrity of the natural ecosystems in the relevant areas.

"Forests and grasslands play a fundamental and strategic role in national ecological security. Countless predecessors have struggled for the cause of forestry and grass, leaving us with confidence, enthusiasm and passion. We must inherit it and make new contributions. " Wang Jinghong said that the primary focus is on the Giant Panda National Park and the Zoige National Park being created. On the basis of consolidating the existing protection achievements, we should promote the construction of nature reserves system with national parks as the main body, optimize and integrate various nature reserves, and realize the management capacity of nature reserves such as national parks to reach the domestic advanced level. At the same time, it is necessary to further strengthen the protection of key protected wild animals and plants, improve the monitoring and supervision system of flagship species and key species, and strive to broaden public participation channels and expand the influence of biodiversity protection.

In the interactive session, Guo Xiangxing and Gu Haijun respectively answered questions about the laws and regulations on wildlife resources protection, popular science and the arrangement of experience activities that netizens are generally concerned about. (Reporter &ensp; Liu Chang)