1905 movie network news On May 26, the shortlist for the Magnolia Awards of the 28th Shanghai TV Festival was announced, and 22 works including "Beginning" were shortlisted for the best TV drama nomination list.

This year’s Shanghai TV Festival has collected nearly 1,900 TV works from 49 countries and regions on five continents. Among the 981 applications this year, 167 Chinese TV dramas, 158 overseas TV dramas, 175 animated films, 342 documentaries, and 139 variety shows. After selection, 22 works were shortlisted. Among these works, including various types of TV dramas, a hundred flowers are blooming.

The shortlist includes the 2023 hit drama "Hurricane", "The World", "County Party Committee Courtyard", "Happiness to Wanjia", "Children of Qiao Family" and "Our Ten Years", which are still very competitive. In addition, the sci-fi work "Three-Body Problem" excels in the same genre, and the costume drama "Dream Hualu" reproduces the charm of traditional Chinese culture.

In terms of actors,,,,, will compete for the Best Actor of the Magnolia Awards this year, all of which are powerful factions, and the competition is very intense; the Best Actress of the Magnolia Awards will be selected from,,,.

In the animated film category shortlist, it has a super popular list. The film tells eight independent stories rooted in traditional Chinese culture in the form of animation, presenting the charm of Chinese culture across time and space.

Excellent variety shows such as "Sven Jiangnan" and "This is China" were shortlisted in the variety variety category list. 10 works such as "Restart Life", "Coquettish Lawyers, Season 6", "Their Fate", "Blanca", "Another Me in the Palace" and "Marriage Life" were shortlisted in the list of overseas TV series units. In terms of documentaries, "North Ring Road", "Cotton Picking Season", "Reverse Road", "Karaoke Paradise", "On Fuel Rice Oil Salt", "Green Planet", "Crime of the Century" and other works were shortlisted.

The first time I met Yang Zi was in the family sitcom "Family with Children" that premiered in 2005. "Xiaoxue" with a high ponytail left a deep impression on the audience in front of the screen because of her clever and clever image. Recently, "Chenghuan" went LIVE on CCTV’s eight prime sets, and Yang Zi starred in the play as the daughter of the family in Shanghai. From "Xiaoxue" to "Mai Chenghuan", has Yang Zi changed?

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"Xiaoxue and Mai Chenghuan are indeed different. The overall atmosphere of’Family with Children ‘is warm and happy, and Xiaoxue’s childhood is carefree, so she shows more of a lively and outgoing, innocent and quirky side." In an exclusive interview with Jiefang Daily Shangguan News, Yang Zi’s chatterbox was opened from the difference between the two "daughters".

"As I grew up, I found that many families were not like this. Many girls and mothers would quarrel about various things in life, including jobs, marriages, and how girls should survive in this society. The more noisy they were, the more they didn’t understand each other, and the less they knew what the problem was. And because of the constant blood relationship, they could only cold war, run away, and avoid going home during the holidays. Mai Chenghuan was one of them."

"The Story of Chenghuan" begins with the Mai family’s "family model" – a strong mother, a muddy father, and a obedient daughter and younger brother. He Saifei’s mother, Liu Wanyu, is used to controlling everything, including her daughter’s love and marital status. Mai Chenghuan, who has been working and has been an adult for a long time, even the details of his relationship have to be traced by his mother. Like many ordinary families in China, the Mai family has a warm and close parent-child relationship, but there are also difficult contradictions between the two generations due to differences in ideas.

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"Chenghuan’s family is not particularly wealthy in Shanghai. The family of four is crowded in a small house in the alley, and the house leaks from time to time. The younger brother who goes to college doesn’t even have his own room, so he can only sleep on the camp bed on the balcony. Mom and Dad look to demolition to change their lives. Although the conditions are poor, they are better than warmth and intimacy." In such a family environment, Yang Zi said, Liu Wanyu is a typical "Chinese mother". In the early years, she married her father in the alley for staying in Shanghai, but she was actually dissatisfied with the stretched living conditions. "In the long family life, my father’s personality is relatively soft, which makes my mother develop a hard-spoken, soft-hearted, strong, and all-inclusive character. She hopes that her daughter will not be like herself, and can marry better and suffer less."

This is the third time Yang Zi has worked with He Saifei. "I was quite excited to learn that Teacher He Saifei plays the mother. She takes her work very seriously and has a lot of life experience. Many of her on-site treatments can make the mother-daughter relationship more delicate and real." In life, Yang Zi said, He Saifei is also an interesting person. "He will chat with us, tell some small jokes, and recommend some good things that she often uses and is very practical. In this way, we become like a real mother and daughter. This gives me more and more inspiration to create together."

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On the one hand, Mak Chenghuan, who is about to turn 30, is still the pearl in the palm of his parents’ eyes that has not grown up. Even when she comes back from overtime, her father has to go to the alley to pick it up. On the other hand, she also faces the pressure of her parents to urge marriage, especially the disparity in economic conditions between her and her boyfriend Xin Jialiang, which buries the contradictions and conflicts between the two families. How Mak Chenghuan completes her self-growth in the play is the biggest test for Yang Zi, just like the fate of the characters implied by the name "Chenghuan". "She was named’Chenghuan ‘by her parents and hoped to be’under Chenghuan’s knees’, and the first 29 years of her life completely grew into what her parents expected. It was not until she was 30 years old that she began to understand the name again and learn how to’Chenghuan himself ‘and’please herself’." Yang Zi said that when she first got the script, M

In Yang Zi’s opinion, under the influence of her strong mother, Mai Chenghuan habitually compromised and dedicated to others in character. This is reflected not only in the family, but also in Mai Chenghuan’s attitude towards her boyfriend and colleagues. From helping her boyfriend with housework to bringing food to colleagues, she almost always chose to give. Compared with Xiaoxue’s carefree, Chenghuan has more helplessness of a real adult, and she lives without herself and is not so happy. "This story tells that Chenghuan does not know how to face this kind of discomfort and learns to be self-consistent." The Book of Chenghuan "made me have a deeper understanding and thinking about the identity of’daughter ‘."

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In the latest plot, a monologue by Mai Chenghuan was scanned on the Internet. The Mai family discussed marriage with the Xin family, but the Xin family, who felt that they were well-off, did not give the Mai family’s parents the respect they deserved. In the face of the difficulties of the Xin family, Mai Chenghuan, played by Yang Zi, is generous, reasonable, and shows his attitude neither humble nor overbearing. In this scene, Mai Chenghuan is growing up, and the theme of growth also runs through "Chenghuan". Including the later period when Mai Chenghuan’s mother tricked her into attending the engagement party, she finally faced the conflict with her mother, which meant a change in role.

"Under the influence of the family, Cheng Huan became a obedient post-it note girl, doing everything according to her mother’s arrangement, trying to live the way her mother hoped, enduring everything, enduring it, enduring it, and enduring it again. When this strong love gradually turned into unbridled control and bondage, Cheng Huan finally longed to rebel once, to break out of the previous obedient mode, try to establish her own boundaries with her mother, and change and live her life according to her own wishes. The plot shows this process of desensitization." Yang Zi said.

For Ms. Yang, the most interesting aspect of the family portrait drama is its light-hearted and humorous approach to a realistic topic – how a mother who is used to self-sacrifice and a daughter who is good at guilt and compromise should get along. "I would be curious about how Chenghuan, in such a Chinese mother-daughter relationship, would choose to resist, to break through this strong love, and how to find a balance with her mother and achieve self-growth."

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Most of the scenes in "Cheng Huan" are set in Shanghai. The Bund, Huangpu River, old bungalows, alleys, double-decker buses and other scenes are all familiar to Shanghai audiences. This shooting also made Beijing-born Yang Zi more familiar with the life in Shanghai’s alleys.

In order to get close to the character, she specially went to observe the neighborhood atmosphere and life atmosphere in Shanghai Lane, and also learned the Shanghai language from the seniors in Shanghai, imitating the tone and intonation of Shanghainese people. "Everyone will also teach me a lot of localized details, such as the way the play repeats words to call’Dad ‘and’Mom’, these experiences are very fresh."

For Yang Zi, the most memorable part of the whole filming process was not the heavy scenes, but a relatively flat family scene. "The plot is that Cheng Huan is listening to his parents, and the conversation between the family members is also very ordinary and happy. After listening to the plot, I can leave. But at that moment, I found that I couldn’t walk anymore, and I wanted to cry for no reason. It seems that I have a more complicated understanding of human nature. As people grow up, there will be more and more sour and helpless, but because the responsibility on my shoulders is getting heavier and heavier, I can’t easily vent my emotions."

The feeling is precious, she said, "and I remember it so well that I hope I can use it to further enrich the performance."

　　On March 19, Di Lizheba also received good news again. The urban fantasy drama "Xiao Qi Qing Lan" starring him was officially launched, and the actor he co-starred with was Chen Xingxu. Although this was their first collaboration, it could also be seen from the photos of the opening scene that they were also handsome men and beautiful women, and they were particularly attractive, which made people look forward to it even more!

　　Jiaxing Di Lizheba Studio also posted a set of beautiful photos for the first time. In the picture, Fat Di was also wearing a dark brown leather trench coat and stepping on black boots, and her style was still leading the fashion trend. Although her clothes were loose, her graceful figure also won everyone’s praise.

　　Di Lizheba also had long black and soft hair, a shawl, and a very delicate makeup on her face. She still looked particularly sweet and pleasant, and her big eyes were also very agile.

　　She also took the special red envelope of the crew and posed various shapes to the camera. Her frown and smile were particularly gentle and charming, and her wink expression made people fall into a trap in an instant. I believe she will be able to attract countless fans again in the new drama with her superb acting skills and super high appearance!

　　Subsequently, Jiaxing Di Lizheba Studio also shared a set of behind- the-scene beautiful photos again, and she was wearing makeup, which made her look more natural, sometimes pouting at the camera to act cute, sometimes showing tilted head killing, and laughing when it was like first love.

　　However, what was even more unexpected was that her affair with Huang Jingyu was once again rumored, because the producer of the drama she starred in was "Xian Gongfu Culture Media" and the director was "Tian Li". This was the same as the TV drama "Sea of Dreams" starred Huang Jingyu in last year, which once again triggered heated discussions among netizens.

　　We all know that Di Lizheba and Huang Jingyu’s love affair has been circulating for a long time, but both parties have not expressed their singleness, and the coincidence of resources between the two is also quite high. At the opening banquet of Di Lizheba’s "Anle Biography" in 2021, the creators mentioned Huang Jingyu many times. In 2020, Huang Jingyu’s "Procuratorial Wind and Cloud" and 2022 Di Lizheba’s "Public Prosecution": the producers are all the highest inspection.

　　Now, Di Lizheba is also wearing a ring on the middle finger at the boot site, I don’t know if it means something? But anyway, I’m still looking forward to Di Lizheba’s performance in the new drama, I believe it will also get a double harvest of audience ratings and word-of-mouth!

Related hot word search:

　　　　　　　 On July 23, 2010 local time in South Korea, the closing ceremony of the 14th Bucheon International Fantasy Film Festival in South Korea was held at 7:00 pm in Bucheon, Gyeonggi Province, South Korea. More than 1,000 filmmakers and fans attended the event.

　　The main awards of the Bucheon International Film Festival were presented at the closing ceremony. Hsu Young-hee won the Best Actress Award for "The End of the Kim Funan Killing Incident", Ren Xianqi won the Best Actor Award for "Fire Dragon Versus Chance", and Director Zhang Zhexiu won the Best Work Award for "The End of the Kim Funan Killing Incident".

　　"Fire Dragon" is the only Hong Kong-made film that can be shortlisted for the competition at this year’s Fuchuan International Film Festival. Last year, director Lin Chaoxian won the Best Director of the Fuchuan Film Festival. This year, his work also helped Xiao Qi win the Best Actor. Both are quite excited.

　　Xiao Qi said that he was winning a film award for the first time, and said excitedly: "It turns out that the award is so exciting! Thank you to the director and I for constantly researching the characters, and also to my opponent Liming for making me very involved in the role. Now I hold this award in my hand, and I am still excited. I didn’t expect that the first film award will be the male lead award, and it will be won in an overseas non-Chinese film festival. The impact is too great!"

　　Director Lin Chaoxian specially went to Bucheon to attend the film festival this year to make up for the regret that he couldn’t attend last year because he was in a hurry to shoot "Fire Dragon". Although he didn’t win again this year, he thought it was very happy to see Xiao Qi win the award. Xiao Qi also said that on the night of the award, he would have a big meal with the director to celebrate. To thank the director for his credit, the two have decided to eat Korean barbecue and enjoy the richest cuisine in Korea.

　　It is reported that PiFan, held in July every year in the middle of summer, can be regarded as a "summer film festival", and the participating works are also mainly horror, thriller, mystery and fantasy themes. This year’s festival will feature 193 works from 42 countries. The opening and closing films are "Death Trial" starring two Oscar winners, Adrian Brody and Forest Whitaker, and Korean horror films. It will also hold a variety of colorful side events such as "Filmmaker and Audience Dialogue", "Today I am also the protagonist of the film", PiFan congratulatory performances, and open-air free film screenings.　

Next page: Red carpet map of Bucheon Film Festival

Mobile power, also known as "power bank". The latest quality supervision and sampling results of online mobile power products released by the State Administration for Market Regulation show that more than one-third of the products tested failed.

Online mobile power supply quality national supervision and spot check, more than 35% failed

CCTV Finance "Economic Information Network" column video

The results of the random inspection showed that among the 99 batches of products produced by 95 enterprises in 9 provinces (cities), 35 batches failed, and the failure rate was 35.4%.

The reporter noticed that some of these unqualified mobile power supplies have prominent problems with false capacity and cannot achieve the claimed charging effect; some have safety risks such as heat generation and deflagration, threatening consumers’ personal and property safety. According to relevant industry data, our country is not only the world’s largest producer of mobile power supplies, but also the largest consumer market. Since 2020, shipments have remained at about 100 million units. With the continuous popularity of mobile power supplies, safety accidents caused by mobile power sources have occurred all over the country.

At the end of May this year, on Line 7 of the Beijing Subway, the mobile power supply in a passenger’s satchel suddenly exploded, and a large amount of smoke instantly filled the entire carriage. Fortunately, due to the timely handling of the staff, the accident did not cause casualties.

Also in May this year, in a parking lot in Zhangjiagang, Jiangsu Province, the mobile power supply left in the car also exploded. The center console inside the car was badly damaged, and there were traces of bursting in the front windshield.

In early January this year, a self-built house in Guiping, Guangxi Province, burst into flames in the early morning, and a family of four died tragically. According to a warning article issued by the fire department, "After preliminary investigation, the cause of the fire was a short circuit of the mobile power supply, which caused the fire. The on-site inspection found that the mobile power supply was suspected to be counterfeit and shoddy products."

Industry experts say that poor quality or improper use of mobile power supplies can lead to safety accidents, threatening consumers’ personal and property safety.

5 batches of mobile power supply failed the overcharge test, which could cause fire and explosion

CCTV Finance "Economic Information Network" column video

It generally takes a few hours or even longer for the mobile power supply to be fully charged. If you forget to unplug the power supply, you may also charge it all day and night. This situation is called charging. During this national supervision and spot inspection, it was found that 5 batches of mobile power supplies failed the charging test.

According to the testing engineer, during daily use, mobile power supplies may forget to unplug and charge for a long time, which requires that the internal battery quality of the mobile power supply must be reliable enough. Even if the circuit is damaged during overcharging, there should be no risk of fire or explosion.

Some mobile power internal battery in the test process suddenly deflagration, a lot of smoke. After the test of these unqualified mobile power batteries were burned.

After testing, 5 batches of mobile power overcharging items failed this time. They are:

Shenzhen Jinyu Dongfang Industrial Co., Ltd. produces the Yuanqi Mengmeng mobile power supply of Tmall Lofte flagship store

Dongguan Yubo Communication Equipment Co., Ltd. produces Yubo mobile power supply for Vipshop Yubo Digital Sale Flagship Store

Shenzhen Yanbu Technology Co., Ltd. produces super flash charging (mobile power supply) for Tmall eara flagship store.

Shenzhen Yimo Technology Co., Ltd. produces the LeTV super mobile power supply of Pinduoduo LeTV Yandian store

Yuantu Culture (Shenzhen) Co., Ltd. produces the Starry Sky Hand Warmer of Tmall Tianxiang Chuangwu Flagship Store

According to the testing engineer, poor battery quality is often one of the main reasons for the failure of the overcharge index.

The reporter learned that if the shell quality is not up to standard, in the event of a bump or fall, the internal circuit and battery of the mobile power supply cannot be effectively protected, resulting in short circuits, battery leakage and other problems, which may also lead to safety accidents such as fire and deflagration.

For unqualified products found in supervision and spot checks, the General Administration of Market Supervision requires local market supervision bureaus to urge e-commerce platforms to immediately remove them from the shelves, and at the same time take measures such as seizure and seizure in accordance with the law to strictly prohibit the production and sales of enterprises. For unqualified enterprises, further clarify the rectification requirements, strictly supervise the implementation of rectification measures, and organize timely review.

Source: Market Supervision Half Moon Salon

NIO released the 2023 Quarter 1 financial report Long Bridge US stocks premarket on June 9, Beijing time. Another large area of "spicy eye" performance, if the fourth quarter of last year is poor, the first quarter of this year is still a "strengthened version":

1. Poor sales and poor income:$NIO – SW.HK revenue 10.70 billion, and less than the market expectations, the 1 billion +, the sales difference is known, the key is because of the volume price, the old car, 75kwh entry models accounted for more, resulting in a unit price of only 297,000, significantly lower than market expectations.

2. Gross margin collapse: As the unit price fell below 300,000 for the first time, much lower than the previous guidance implied unit price of about 320,000,The gross profit margin of the car fell directly to 5% without impairment and other operations, far lower than the market expectation of about 10%. Obviously, the damage caused by the price reduction of the old model and the low gross profit margin of ET5, the capacity utilization rate in the process of platform replacement has particularly serious damage to NIO.

3. Guidance mediocre: second quarterGuidance sales 2.3 – 25,000 units, due to the known sales in April and May, implied sales in June after the release of the new ES6, finally began to stand on the 10,000, guidance implied sales in June should be about 11,000. And the company’s goal is that ET5 + ES6 double top stream can bring 20,000 monthly sales, this guidance is still significantly different from this goal.

However,$NIO. SG The price of implied bicycles behind the revenue guidance 87-9.40 billion may recover to about 320,000, the proportion of implied inventory vehicles may decrease, and the gross margin should recover.

4. NIO who is still "voting":Although the gross profit has dropped to less than 20,000 yuan, NIO wants to do a lot of things in R & D and needs to "warm up users". The investment in R & D and sales expenses has not seen obvious restraint. The operating loss rate hit a three-year high, reaching 48%, significantly higher than market expectations.

Dolphin Jun’s overall perspective:

For new forces with a very short period of new car explosions and repeatedly falling into the green and yellow of changing cars, Dolphin Jun naturally has a red label of "suspicious execution". Obviously, the current NIO is such a company.

Therefore, the previous share price of 9 yuan has fallen to the PS valuation level between life and death in 2019. Dolphin Jun proposed that companies with too big dreams and too weak execution cannot talk about bottom fishing lightly. By this financial report, the company’s share price was hovering at 7-8 yuan, and bottom fishing did not generate profits.

Of course, from the perspective of marginal changes, this performance is basically the bottom of NIO’s performance: because NIO’s double-top streaming car ES6 went on sale at the end of May and the ET5 hunting version went on sale in June, two promising cars began to contribute to full sales in the second half of the year, and all other models will basically transition to the NT2.0 platform. Sales and gross profit margins are unlikely to be worse, and will only go in the direction of improvement.

In the corresponding stock price, along with the improvement of sales volume and gross profit margin, there is also hope to slowly climb out of the bottom. But how much can be pulled up from the bottom, or can it return to the previous height? It depends on how much the original new power brother reflects on this wave of mistakes, and how much the execution improves. Dolphin Jun has doubts. At least to see the change of attitude first, you might as well listen to what NIO has to say in the phone call.

First, stronger than painting cakes, weaker than landing: NIO, it’s time to reflect

Let me remind you of the two core goals of NIO’s delivery this year:

1)NIO aims to deliver 250,000 vehicles this year.

2) By the fourth quarter, the monthly sales should stand firm 30,000 vehicles: the two pillar cars ET5 + ES6 have a total monthly sales of 20,000, ET7 + ES7 + ES8 have a total contribution of 8k-10k vehicles, and the two coupe EC6 and EC7 have a total monthly sales of about 2k vehicles.

Goals vs reality, let’s compare:

1) By the end of the first half of this year, the delivery was probably on 55,000 vehicles, barely completing a little more than 20% of the annual target. In the case of just climbing 10,000 in June, it is equivalent to 32,500 monthly delivery in the second half of the year, which means that the hope of achieving the 250,000 goal for the whole year is very slim.

2) Monthly sales 30,000 target vs May 6k reality: In May, due to NIO’s two top-class models – ES6 replacement and ET5 hunting car to be released, the new ES8 was launched in June and EC6 was launched in July; the new EC7 was relatively niche, and it was just launched and basically did not contribute to sales;, in addition, the market demand for ET7 and ES7 models that are not being replaced is weak, and the final result is that NIO sold a mere 6,155 units in May, even lower than in April.

On the list of new car makers in May, the original first brother has almost slipped to the bottom.

Fortunately, looking ahead, it should be the worst time for NIO nowFrom the perspective of the release rhythm of the model, NIO’s two promising contributions to large sales ET5 and ES6:

ES6: As the best-selling SUV in the NIO model matrix, on May 24 this year, NIO released an updated version of ES 6 (competitors mainly include Model Y, L7, etc.), and deliveries began that night.

According to market survey information, within 72 hours of ES6 release, the average intention of a single store was 90 orders, 20 prepaid orders, and ES6 contributed 60-70% of the incoming traffic. Preliminary data seems to be good.

2.) ET5 prey version: released on June 15 and delivered in the same month ET5 prey version, prey version will optimize the current ET5 rear space, it is estimated that part of the original wait-and-see ET5 lead.

After the two NIO top-class models are all launched in June, the monthly sales of tens of thousands is a reasonable expectation for the market. So from this quarter, the second quarter sales guidance given by NIO 2.3-2 5,000 vehicles are only within expectations.

Due to the sales volume of 6.7k in April and 6.2k in May, this guide implies that the sales volume in June is 11,000, which is basically the same as the market expectation of 10,000 vehicles in June. There is no further shock, but it is obviously not a surprise.

Overall, NIO has not really exploded in this cycle of car replacement, from new cars such as ET5 to the present. Compared with the ideal replacement cycle, the replacement time of NT2.0 models has been delayed for too long, and the problem is still obvious.

When the automotive market had long since entered the era where demand was king, NIO wanted too much, and its execution was still stuck in the era of "supply is king", completely unable to keep up with its peers who were crazy about rolling in.

Finally, from the perspective of the actual delivery volume in the first quarter, only 31,000 vehicles were achieved, barely reaching the lower limit of the original target 3.1-3 3,000 vehicles.

Fatal Expectation Spread: Gross Margin Revisited

Behind the poor sales volume, the gross profit margin was pulled again, and the severity exceeded the one-time impairment 1 billion due to "inventory impairment provisions, accelerated depreciation of production equipment, and loss of old 866 purchase agreement" in the first quarter.

In the first quarter of this year, NIO’s gross profit margin of automobile sales was only 5.1%, while the gross profit margin of automobiles 1 billion one-time factors was 13.5% in the last quarter, while the market’s expectations for the gross profit margin of automobiles in the first quarter were basically in double digits, basically between 10% and 12%.

Specifically, consider the bicycle economy.

1) In the first quarter, bicycle revenue hit a record low, falling below 300,000 for the first time, only 297,000, and the cost of bicycles directly fell 70,000.

Of course, the reason is also obvious. During the new car replacement period, the old 866 model has exhibition car clearance, national subsidies, and financial discounts, etc.; while the unit price of the new ET5 itself is lower than that of the previous models, the gross profit margin is also low, and the average price decline is normal.

2) Now that NT1.0 is converted to NT2.0, the intermediate capacity utilization rate is very low, which will also drag down the gross profit margin; the cost of a bicycle cannot go down synchronously with the price of a single car, and the gross profit of a bicycle is further reduced by 3,000 yuan compared with the fourth quarter, and the gross profit margin is directly pulled from 6.8% to 5.1%. The standard gross profit margin for car manufacturing should be around 20%, which is too large.

Fortunately, looking ahead, NIO couldn’t be any worse.

The company’s guidance for the second quarter revenue is between 87.4 and 9.37 billion. Dolphin Jun’s estimated bicycle revenue should be about 32.5-33 million, and by the end of the second quarter, basically all NIO models have been transferred to the NT2.0 platform.

In addition, although the overall price of lithium carbonate has reached about 300,000 from the beginning of the 190,000, compared with the previous 500,000, there is still a trend to fall, and the decline in battery costs will also help NIO to ease the cost pressure.

Of course, under the brand tone of NIO’s "no price reduction", the real increase in gross profit margin still depends on whether NIO really reaches the target of 30,000 monthly sales and pulls up the capacity utilization rate. And on this point, Dolphin Jun is still skeptical:

1) In terms of the current trend, the Chinese luxury car market above 30w seems to have a relatively tenacious vitality of fuel vehicles, and the penetration rate is relatively slow. At present, it is less than 20%, which is not as good as the overall pure electric penetration rate.

2) In the absence of insufficient facilities such as fast charging/power exchange, when pure electric luxury cars further go out of first-tier cities such as Shanghai and further penetrate into the lower-tier market, it seems that there is no ideal range extension model that can better target user pain points.

Third, the income pulls the hips, the natural result of poor sales

NIO’s revenue 10.70 billion in the first quarter, growing by only 8% year-on-year, significantly lower than the market consensus expectations 11.60 billion, clearing inventory and other low unit prices are the core issues.

The only thing that came up a little bit this quarter was auto revenue other than auto sales, which hit 1.45 billion this quarter, a lot more than the market expected 11-1.20 billion.

NIO’sOther business revenue sources primarily include revenue from the sale of energy and service packages, as well as revenue generated from embedded products and services that go hand in hand with vehicle sales, such as charging stations, in-vehicle internet connectivity services, and more.

The company has always maintained a high-end strategic positioning, hoping to provide better service and experience to car owners in terms of brand management and user community through better gross margins.

Data source: company earnings, Long Bridge Dolphin Investment Research

Data source: the company’s official website, Long Bridge Dolphin Investment Research

In addition, at the Berlin conference of NIO last October, the overseas models were mainly charged by fixed lease and floating subscription. For example, the rental time provided by the fixed rental fee is generally 1-5 years, and the fixed monthly rent is adopted. For short-term flexible cars, monthly subscriptions can be used. Short-term subscriptions can be cancelled at any time two weeks in advance. Vehicles can be replaced at will, and as the age of the car increases, the monthly fee will be reduced accordingly.

The additional growth in other revenue this quarter is expected to be related to NIO’s overseas sales growth: from January to April, NIO sold more than 150 vehicles in Germany, more than 184 in Norway, and more than 450 worldwide, which should contribute to this part of the revenue.

But the problem here is that, because these markets are in the early stages of development, when they contribute revenue, they basically lose money early on. So the rest of the business saw revenue increase this quarter, but the losses were also severe: less than 1.50 billion revenue in the first quarter, costs were almost 1.80 billion, and the gross loss ratio was 21%.

IV. Gross profit is almost "zero"

If the fourth quarter NIO gross profit was miserable, the first quarter was even more miserable, because other income business directly gross loss, and the car sales business sold cars 9.20 billion, only earned less than 500 million gross profit. The overall group level gross profit is only 160 million, no better.

Invest "a lot of money"

Although after subtracting external costs, only gross profit 100 million, but expenses are not less: R & D expenses 3.10 billion, basically within the normal range between 30 and 3.50 billion of the company’s original quarterly guidance; sales and administrative expenses 2.45 billion, just a little less than the market expected 2.70 billion.

Overall, due to the fact that NIO wants to do too many things and has too many dreams in R & D, the possibility of cost reduction in R & D is very small. So far, I have not seen it openly reflect on cost reduction and efficiency like Xiaopeng.

In the sales system, NIO has always been a "warm user" approach, and sales have not seen very clear signs of control.

Six, NIO has passed the life and death tribulation again

The same painting style as the fourth quarter, but it came more tragically: delivery pulling hips, income pulling hips, gross profit margin pulling hips, cost and investment rigidity, and operating profits are hotWhat is it?

The single-quarter operating loss 5.10 billion; the operating loss rate was 48%, a new high in the past three years.

Summary:

In the eyes of Dolphin Lord, internal reflection and rapid adjustment in the current state of NIO may be more important than boasting and describing the grand blueprint of 5-10 years.

　　Navigation software can speed us up, but we can also find wonders in the "slow life"; navigation software can allow us to travel far, but we should not give up our sense of the nearby environment

　　Walking on the street, opening the phone to browse the navigation interface to confirm the destination; coming to an unfamiliar place, clicking on the navigation to explore in place, hoping to find the east, west, north and south… Nowadays, navigation software has been integrated into daily life, playing an increasingly prominent role in optimizing traffic operation and saving commuting time.

　　Objectively speaking, navigation software is the product of technological progress. For a long time in history, finding the way was a practical need faced by people. To avoid getting lost, the ancients relied on well-made markers, or unfolded simple maps, or asked strangers for directions. The verse "Ask where the restaurant is, and the shepherd boy points to Xinghua Village" vividly depicts the scene of asking for directions. In reality, whether it is marking or asking for directions, it is difficult to match the accuracy, convenience and experience of mobile phone navigation.

　　Today, with the help of navigation software, finding the way is no longer a problem. In 2020, our country built the Beidou-3 global satellite navigation system to provide services to the world. In space, the Beidou navigation satellite operates day and night, providing location information services to countless end points. On the ground, whether driving, cycling or walking, people open the mobile phone navigation software and follow the prompts to reach their destination. With the development of the economy and the deepening of urbanization, the popularization of navigation technology helps people reach the place they want to go more quickly and effectively, and also makes mobile China more vibrant.

　　However, there are also scientific studies showing that over-reliance on navigation software may cause the brain to reduce its interaction with the surrounding environment. Not only that, but navigation not only provides us with location information, but also affects our route choices at all times, shaping our cognition of space and time. For example, the destination search function allows us to automatically pop up options without looking for a specific location on the map; the route recommendation function, so that we no longer need to choose a route based on experience. In a sense, navigation software does allow us to cross a specific space in the least time, improving the efficiency of space-time conversion, but it may also make us miss the scenery along the way.

　　In the fast-paced modern society, the importance of efficiency is self-evident. But while pursuing speed, how to perceive the environment more richly and better understand the relationship between ourselves and the wider world is also a topic of "on the road". In the past, Xie Liang, the old man, volunteered to guide others for 16 years, which made many new visitors to Beijing feel the warmth of the city; now, with a mobile phone in hand, many people do not want or need to ask for directions. Once, the buildings, streets and flowers and trees of the city were deeply embedded in our memory when we knew the way; now, the route that some people remember best is the section from the subway station to the bus station. To a certain extent, focusing only on the connections and numbers in the navigation software can easily make people ignore the natural, historical, and cultural elements in the environment, as well as the fireworks, human touch, and beautiful scenery around them, thus losing the fun of "people on the journey" in a hurry.

　　Today, navigation software has become a necessity for many people’s lives. It is worth thinking about how to better integrate technology into our lives. Navigation software can make us faster, but we can also find wonders in the "slow life"; navigation software can allow us to travel far, but we should not give up the feeling of the nearby environment. Keep a heart of discovery, and maybe you will find that the convenience of navigation software and the beauty of the city have always been there.

　　"People’s Daily" (April 19, 2022, edition 05)

Special Topics: Earthquake Relief, Donations with Love

　　Jackie Chan and Jet Li will go to the disaster area one after another (data map)

　　Chengdu Business Daily, May 16A sudden disaster has made people lament the fragility of life, and the mutual support after the disaster has made people deeply appreciate the kindness and strength of human nature. The entertainment industry is in action. Yesterday, Shao Yifu donated 100 million Hong Kong dollars for disaster relief, and many celebrities have further increased their donations. What is even more touching is that after the disaster, celebrities have donated money one after another, and some celebrities have also come to the front line of the disaster area regardless of their own safety. In addition to Jackie Chan coming to Hong Kong today to comfort the victims, Jet Li will also arrive in Hong Kong tomorrow with disaster relief supplies, and Beichuan may be his first stop.

　　Jackie Chan will go to Mianyang

　　In addition to donating tens of millions of yuan, Jackie Chan is also personally coming to Chengdu today to offer condolences to the victims. It is reported that Jackie Chan is absent from Cannes due to work, but he will put down his work today and fly to Rongcheng. The first stop of condolences may be Mianyang.

　　Jackie Chan recorded the disaster relief song "Life and Death" with great enthusiasm last night. After that, the eldest brother will stand on the same stage with Jet Li again. After the Sichuan earthquake, people in the entertainment industry moved quickly to contribute their own strength to the earthquake relief. Yesterday, reporters learned that Jackie Chan and Jet Li will come to Chengdu today and tomorrow respectively, bringing precious materials and boosting the morale of the earthquake relief.

　　In addition to donating tens of millions, Jackie Chan is actually coming to Chengdu today to offer condolences to the victims. Yesterday, Jackie Chan has sent two assistants to Sichuan to learn about the situation in the earthquake-stricken areas. The reporter learned from informed sources that after the earthquake, Jackie Chan was very worried about the situation of the people in the disaster area. On the afternoon of the 14th, his assistant called Deng Changcheng, a contestant of "Descendants of the Dragon", to learn about the situation on the front line. Deng Changcheng responded to the call of the Communist Party Committee of the Communist Party of China to join the volunteer team and went to Dujiangyan after the earthquake. He reported what he knew to Jackie Chan. After understanding the situation, Jackie Chan immediately decided to go to Sichuan as soon as possible to go to the first-line disaster area!

　　Yesterday afternoon, two of Jackie Chan’s assistants went to Dujiangyan with Deng Changcheng to understand the disaster situation, and did not return to Chengdu until 7 pm. They came to a collapsed building in Dujiangyan City, and the situation in front of them was unbearable to witness. "I heard that there are three people inside, and I hope they can survive." The reporter learned that the company has been hoping that Jackie Chan will delay the date of coming to Chengdu for safety reasons, and come back after the situation is further stabilized. At noon yesterday, Jackie Chan talked to the assistant who had already arrived in Rong. After listening to the assistant’s opinions, he still insisted on going deep into the disaster area as soon as possible.

　　Jet Li personally delivered supplies to the disaster area

　　In addition to Jackie Chan’s eldest brother will go to the disaster area, the reporter learned that Li Lianjie will also fly to Rongcheng tomorrow, and Beichuan may be one of his stops. Li Lianjie experienced a tsunami a few years ago and witnessed countless lives being swallowed up in an instant. This also made a major change in the course of his life. In addition to movies, his other career is managing the One Foundation. The earthquake in Sichuan made Li Lianjie feel the pain of the victims. As the founder of the One Foundation, he will come to Chengdu tomorrow to bring a large number of disaster victims in urgent need of supplies.

　　Yesterday, the "China International Committee of the Red Cross Li Lianjie One Foundation Program" held a briefing on the 5.12 Sichuan earthquake relief situation. Li Lianjie attended the briefing and expressed his concern for the disaster area. Tomorrow, he will come to the earthquake-stricken area to distribute relief supplies to the victims.

　　Since the earthquake occurred on May 12, One Foundation has been closely monitoring the development of the disaster situation, and has been in daily contact with the rescue teams of the International Committee of the Red Cross in the disaster area ahead to learn about the latest situation. So far, One Foundation has raised a total of 28.05 million yuan for disaster relief. After the Wenchuan earthquake occurred on May 12, One Foundation allocated 1 million yuan to support the disaster area as soon as possible.

　　After learning that the people in the disaster area lack tents, bedding, food, drinking water, medicine and other basic living and medical security materials, One Foundation launched a new round of fundraising call, calling on enterprises all over the country to donate materials. One Foundation assists enterprises to donate to the local International Committee of the Red Cross for distribution and supervises the distribution process. Tomorrow, One Foundation founder Jet Li will fly to Chengdu with the first batch of materials to directly deliver the materials to the local International Committee of the Red Cross for distribution to the people in the disaster area. (Text/Xu Yunxiao)

Editor in charge: Li Dan

　　As we all know, in the past three decades, Suzuki has been a great success in the Chinese market with its environmental protection + small car strategy, winning the reputation of energy conservation and environmental protection. To take a recent example, in the 2014 average fuel consumption of passenger car enterprises announced by the Ministry of Industry and Information Technology recently, Changan Suzuki won the energy-saving championship among nearly 100 large domestic passenger car enterprises participating in the publicity with the stunning data of 5.8L/100km.

　　Suzuki’s perseverance has provided an opportunity for Suzuki to usher in a new round of leaps and bounds.

　　With the increasing air pollution caused by factors such as motor vehicle displacement in recent years, advocating energy conservation and environmental protection has become a consensus of the whole society. Especially in this year’s government work report, it is clearly stated that it is necessary to "fight the tough battle of energy conservation and emission reduction and environmental governance" and "control motor vehicle exhaust". The attention of the national level and the improvement of environmental awareness of ordinary people also call on car companies to fulfill more social responsibilities and introduce greener and more environmentally friendly products through various means such as innovative technology.

　　It can be seen that Suzuki’s car-making philosophy and long-standing efforts coincide with the general trend of today’s China. Especially for Changan Suzuki, which has raised "energy conservation and environmental protection" and built "low-energy-consuming and high-quality" cars to the height of its corporate mission, the weather, the location, and the people are all available. Good wind is waiting for Kunpeng to take advantage of!

Recently, a reader initiated a small survey on our exchange group – Huawei asked which of the two cars, the new M7 and the ideal L7, would you choose?

Here are the responses from readers in the group:

That’s right, all ask the world about the new M7. Correspondingly, the order of the new M7 broke through 50,000 units in 25 days.

With this new car orders surge, the greatest sense of crisis is ideal.

According to 36Kr, in the last week before the festival, Li Auto held a strategy meeting to discuss its development direction in the next 5-10 years. One significant adjustment was that it was ideal to replace the first strong opponent by BYD with Huawei.

Although Huawei has always insisted on not building cars, its influence in the car circle cannot be shaken, and asking the new M7 to "come back to life" in a short period of time is the best proof. So after Cyrus hitched a ride, Chery was also waiting for Huawei to fire its own new energy vehicle.

Not only ideal, other car companies are also beginning to pay attention to this new opponent. Huawei’s tentacles are getting longer and longer, who will be the next to be squeezed off the table?

What are you afraid of Huawei?

The success of the new M7 is based on the popularity of the masses.

The public opinion of the mountain and tsunami can be seen and touched, and these can be converted into real orders. It is reported that Huawei aims to ship 60 million – 70 million smartphones in 2024, double the annual shipment (30 million) in 2022.

With the appeal of Huawei mobile phones in the end point market, Huawei’s empowered Q models have also begun to reflect.

During the National Day holiday, the new M7 has a maximum of 7,000 units in a single day. Since its listing in mid-September, the cumulative number of units has exceeded 55,000.

This achievement also made Yu Chengdong sigh "it’s not easy". Of course, in terms of product strength, the new M7 also has enough confidence. The starting price of the new M 7.2498 million yuan is 40,000 cheaper than the old model.

Huawei has invested 500 million yuan in research and development, and has made upgrades to the chassis and performance, space design and layout, and most importantly, intelligent driving.

The intelligent driving and intelligent cockpit are the killer features of the new M7.

The new M7 is equipped with HUAWEI ADS 2.0 advanced intelligent driving system, and the most significant change is the addition of a lidar, which has the ability to assist driving in high-speed, urban, parking, and other scenarios.

HUAWEI ADS 2.0 is equipped with 27 sensors including 1 overhead lidar, 3 millimeter wave radars, 11 high definition visual perception cameras and 12 ultrasonic radars. It can realize NCA function based on BEV large model, road topology inference network and joint planning control without high definition map.

This is also Huawei’s greatest reliance. The urban smart driving pilot assistance (urban NCA) function will cover urban areas and expressways across the country in December this year.

The ideal AD Max 3.0 city NOA navigation assistance driving system has only been pushed to closed beta users since the second quarter of this year. It is expected to be pushed to more than 100 cities in China by the end of this year.

So from this round, Huawei is indeed far ahead, and even Li Xiang himself admits that their intelligent driving is half a year late.

And Huawei empowered the world, from birth to entry, as Huawei managing director, end point BG CEO, intelligent car solutions BU chairperson of Yu Chengdong, played a crucial role.

From "Yu big mouth" to "far ahead", Yu Chengdong can be said to be a "marketing wizard", but Lao Yu "although big mouth", but what goes around is technology.

The marketing focus was also technology. He was extremely good at packaging a certain technology in language, and then giving a review – far ahead.

Previously, Yu Chengdong said in an interview with the media that Huawei’s goal in entering the automotive industry is to be first, because no one will remember the second, and he once bluntly said that "the cattle I bragged about have basically been realized."

In this regard, Yu Chengdong is actually very similar to Li Xiang, the "king of Weibo", and he is a sharp-edged person in personality.

Therefore, Yu Chengdong was a person who understood both technology and marketing. Even as a new player, he could cut into the competitive Red Sea automobile market with a attitude of dimensional reduction.

How can the ideal be broken?

When a car company sells its cars better and better, and its competitors become more and more numerous, its original weaknesses will gradually surface. This is a good example of the reverse trend of the new M7.

The ideal obviously realizes this.

– His investment in intelligent driving has been slightly conservative and cautious.

36Kr reported that at this ideal autumn strategy meeting, intelligent driving became the core topic. Li Xiang reflected and concluded at the meeting that investment in intelligent driving should start half a year earlier, that is, from the middle of last year, we should go all out, rather than starting to increase efforts at the beginning of this year.

An important consensus was reached at the meeting, that is, "make up for the missed classes, and break the game by strengthening investment." After all, the ideal account still has 70 billion cash.

At the meeting, Wang Xing, Lu Qi and other shareholder bosses also said that "increase investment, and even sacrifice some efficiency" when talking about their attitude towards ideal smart driving.

Reviewing the time node of Ideal Smart Driving’s research and development, Ideal announced the start of high-precision maps in 2021, and only landed on high-speed NOA in December of the same year. In August 2022, Ideal officially delivered the Smart Driving 2.0 system on the L series.

Since then, the ideal of intelligent driving has been divided into two products: AD Max and AD Pro. AD Max 2.0 uses NVIDIA OrinX chip and Wesai car-grade lidar to deliver the first high-speed NOA product for visual fusion lidar; AD Pro 2.0 uses Horizon Journey 5 chip to deliver the first high-speed NOA product for pure visual perception.

Until September this year, Li Auto released the closed beta of urban NOA technology and commuter mode, and announced its city-opening plan, but it is worth noting that Li Auto’s city-opening plan is only limited to early bird users.

Under such a rhythm, it is not difficult to feel the actual landing ability of Li Auto’s intelligent driving function, which has a certain gap with friends such as XPeng Motors and Huawei.

Therefore, at this strategic meeting, the development of intelligent driving was also raised to an unprecedented level within the ideal.

First, the person in charge of the ideal internal perception and system was promoted to vice president respectively. On the third day after the National Day, Li Auto’s official account released more than 50 smart driving club recruitment positions.

Which covers the software algorithm, large model, vehicle hardware, testing, operation and other fields, intelligent driving algorithm engineer and a series of positions, most of the starting salary of about 30,000 yuan, large model and autonomous driving related positions, the highest monthly salary can reach 90,000 yuan.

At present, there are as many as 63 job openings for Ideal Smart Driving, covering visual perception algorithms, autonomous driving models, simulation platforms, map data engines, and other categories. The smart driving R & D team has also increased to 800 people.

All kinds of actions show that the weight of the smart driving business has been greatly increased within the ideal. Correspondingly, in the face of the current strong counterattack of the new M7 in the world, the ideal at this stage has decided to take advantage of its strengths and avoid its weaknesses, continue to strengthen the product longboard in the home market, and no longer compete with the new M7.

According to a report by 36Kr, the sales side has also changed its language, and does not take the initiative to mention the M7. If a car owner asks, they will say that an L6 model will be launched next year, which is the same price as the M7.

In addition to this, Li Auto’s product SOP plan has also been extended to 2027. During this period, Li Auto’s technology platform will experience an earth-shaking iteration. It is expected that by 2026, a new generation of technology platforms will be launched, with fully autonomous driving capabilities.

The two will fight

At the strategy meeting, many aspects of the ideal were planned, and the sea plan was also mentioned.

Ideally, going to sea will not be the ideal strategic focus for a relatively long period of time, and it may not be seriously considered until 2028. Before that, parallel exports will be the main focus.

In July this year, Li Xiang himself also sent a Weibo saying that Li Auto will not consider overseas markets before 2025, and will concentrate all resources to achieve the 2025 goal: to achieve the first sales volume of all luxury brands in the Chinese market, the annual delivery volume reaches 1.60 million vehicles, and to achieve revenue of 500 billion yuan.

The ideal is lofty, but it is indeed possible to achieve. Only 8 years after its establishment, the ideal has become the second most valuable car company in China after BYD. In 46 months, it has achieved the delivery of 500,000 vehicles.

How did Li Auto do it?

Li Xiang has publicly given the answer that growth is the core driving force of Li Auto, and every time he encounters a bottleneck, it is a time to frantically absorb growth. In his dictionary, growth is a closed loop composed of two parts, one is learning, the other is training, that is, practice.

Li Xiang himself is a very good learner and a reflective person, and the learning object is Huawei, which is also a competitor.

As early as June, Li Xiang released a small essay late at night, in which he reflected on the reason why the ideal ONE was discontinued early. Li Xiang admitted that it was because of the release of the original Q-World M7 that Huawei’s super capabilities directly caused the sales of the ideal ONE to collapse and stop production early, and the team was crippled.

In the case of failure, the ideal choice was to learn from Huawei. Li Xiang said that all the ideal management teams had purchased at least 10 Huawei public books to read.

Discovering that the painful problems encountered by Ideal in Product Research & Development, sales and service, supply manufacturing, organization and finance, etc., were solved by Huawei more than a decade ago, or even 20 years ago, which gave him a great shock.

And the ideal implementation of a talent rank system similar to Huawei’s, breaking down the ranks into more details, such as the original P9 sequence corresponding to more than 20 levels of the new rank, which can make "the promotion speed will be faster and have an incentive effect".

The same extended-range technology, similar product positioning and segmentation areas, make the world and the ideal destined to be entangled with each other. The old M7 in the world has impacted the ideal ONE, and now the new M7 has made the ideal feel the crisis again.

There will be a battle between the two, who will win? Another question is, who will you choose for the ideal L7 and the new M7?