Mercedes-Benz no longer plans to realize all-electric motorization in 2030; However, electric vehicles still play an important role in the future of this German automobile manufacturer. In addition to EQE cars, Mercedes-Benz also introduced EQE SUV, EQB SUV, EQS sedan and EQS SUV, which improved its electric vehicle product line.

The shape of the medium-sized EQE sedan is similar to that of the brand’s flagship EQS electric sedan. It may be one of the best aerodynamic models on the road, but its sleek appearance and solid grille may deter some buyers. However, EQE’s luxury car cabin is made of high-quality materials, which makes drivers satisfied from the inside out.

Like other high-end Mercedes-Benz models, EQE has a high-tech cockpit with a large infotainment screen in the center of the large dashboard. There is also a 12.3-inch driver display screen, which can be configured in a variety of styles. The infotainment system is very intuitive to use and can interact through touch screen or voice; Almost all physical controls have been canceled.

Mercedes-Benz offers 2025 EQE cars with various performance levels, from the basic EQE 350+ to the AMG EQE with an extreme horsepower of 600 HP. EQE cars can travel 307 miles per charge-not as far as Lucid Air or Tesla Model S, but slightly better than Genesis Electrified G80, Polestar 2 and BMW i5.

positive factors

Strong and efficient. Deluxe cabin. Advanced technology.

matters need attention

The back seat is hard. There is limited space in the trunk.

conclusion

EQE is the second all-electric car of Mercedes-Benz, and its luxurious high-tech cockpit adopts aerodynamic design. With excellent performance and efficient electric power system, EQE stands out in the mid-size luxury car market.

Mercedes-Benz EQE sedan will enter the 2025 model year with minimal changes.

The 2025 Mercedes-Benz EQE sedan has four interior grades: 350+, 350 4Matic, 500 4Matic and AMG EQE. EQE 350+ is a popular choice, but we recommend EQE 500 4Matic. We will explain the reasons below.

The basic price of EQE 350+ is $76,050 (including the destination fee of $1,150), and it is equipped with 19-inch alloy wheels, automatic dual-zone climate control, MB-Tex interior, panoramic sunroof, 64-color ambient lighting, 12.3-inch driver display, 12.8-inch OLED touch screen display, wireless Apple CarPlay/Android Auto and Burmester 3D surround sound system.

EQE 350 4Matic is priced at $79,050, adding a motor to power the front wheels, which can provide extra power and all-season capability of all-wheel drive.

EQE 500 4Matic is equipped with a more powerful dual-motor transmission system, and the steering angle of the rear wheel is as high as 10 degrees, which improves the maneuverability and maneuverability. EQE 500 also has a leather interior in the cabin. As far as we are concerned, EQE 500 4Matic has elegant cabin and game-changing rear wheel steering, and its performance is excellent.

AMG has more than 600 horsepower and sufficient instantaneous torque, which has raised its performance to another level. Starting at $108,050, it stands out in EQE series with 20-inch alloy wheels and advanced AMG aerodynamic design. The interior is equipped with AMG high-performance steering wheel and sports seat, brushed stainless steel pedals and natural textured wood ornaments.

All 2025 Mercedes-Benz EQE cars use 90.6 kWh lithium-ion batteries installed on the vehicle floor. The basic EQE 350+ is equipped with a single motor to drive the rear wheel, with an output of 288 HP and a torque of 391 lb-ft. EQE 350 4Matic added a second motor to drive the front wheels. The horsepower remained the same, but the torque increased to 564 lb-ft, and the performance improved slightly. EQE 500 4Matic is equipped with two motors, with a total output of 402 HP and a torque of 633 lb-ft. Mercedes-Benz estimates that EQE 350+ will accelerate to 60 mph in 6.2 seconds, while EQE 500 4Matic will complete the same task in 4.5 seconds.

The high-performance AMG EQE is equipped with a more powerful dual-motor system, which can produce 617 horsepower and 701 pound-feet of torque. If you choose the AMG Dynamic Plus kit, the output power will increase to 677 HP and 738 lb-ft, and Mercedes claims that it will reach 60 mph in just 3.2 seconds.

The acceleration of the basic EQE 350+ will not make you fidgety like other electric vehicles, but for drivers who are new to electric vehicles, the instant power output will still make people feel extraordinary. AMG EQE will bring that kind of confusing pleasure in an instant. Even more disturbing, EQE completed all the operations in a strange silence. When driving on the highway, you will only hear the wind in the distance. Road noise is hard to detect. However, you can choose to synthesize noise to subtly indicate your driving speed.

The ride comfort is stronger than that of Mercedes EQS limousine, but this is expected. EQE car aims to increase driver participation and provide slightly better performance, and it easily achieves this goal. AMG EQE is a clear choice for drivers who pursue sports performance, and most buyers will find that the basic EQE 350+ is enough.

The horsepower of EQE car is not inferior to that of competitors. Polestar 2 has a horsepower of 231 to 406 horsepower. The Genesis Electrified G80 has a horsepower of 350 HP, while the configuration level of Lucid Air ranges from 480 to 1,050 HP.

According to the data of the US Environmental Protection Agency (EPA), the 2025 Mercedes-Benz EQE 350+ has the longest cruising range in this series, and can travel 307 miles after each charge. The EPA cruising range of the dual-motor EQE 350 4Matic is 280 miles, while that of EQE 500 4Matic is 298 miles. During the driving of EQE 500, the driving computer showed that the remaining battery power was 75% and the estimated driving distance was 250 miles, which indicated that the total cruising range should be close to the EPA’s estimated value.

It is estimated that it takes 9.5 hours to charge the battery from 10% to 100% at the secondary charging station. EQE car can charge DC quickly at the rate of up to 170 kW, and it only takes 32 minutes to charge the battery from 10% to 80%.

With the Mercedes me Charge plan, charging is more convenient. The system cooperates with multiple charging networks to handle all transactions through one account, which simplifies access and billing. It also allows plug-and-play, so that you only need to plug in the power supply for the vehicle without swiping the card or entering information.

As can be seen from the interior, the 2025 Mercedes-Benz EQE sedan is a scaled-down EQS sedan. Looking forward from the driver’s seat, it is difficult to distinguish the two. In the standard configuration, EQE’s dashboard is mainly a large touch screen in the center, and there is a small display screen similar to a tablet computer on the dashboard. The optional "super screen" wraps two screens in a striking glass plate, from door to door. Another additional screen allows front passengers to control multiple functions. The super screen is a bold choice, which significantly changes the look and feel of the cockpit. It is very modern, but it is also prone to distracting reflections. Although the super screen is impressive, we prefer the simpler layout of the single-center display.

The seat is comfortable and the carriage is spacious. The front seats and cushions are carefully designed to provide you with hours of comfortable travel. Although the rear seat can accommodate adult passengers, the seat itself is quite hard. The front roof pillar is thick and the rear window is narrow, which slightly affects the external view, but most luxury cars do.

In order to store personal belongings, EQE is equipped with a large central armrest box, a cup holder and a door pocket of moderate size, and a wireless charging pad for smart phones. There is also a very large tray under the central console for storing items. The trunk can hold up to 15 cubic feet of goods, which is smaller than the average level of medium-sized luxury cars, but it should be enough for most buyers. Unlike most electric vehicles, EQE has no front compartment.

Competitor Genesis Electrified G80 has a smaller cargo space, with a trunk of only 10.8 cubic feet. The cargo space of BMW i5 is 17.3 cubic feet.

Whether you choose the standard 12.3-inch touch screen or the super screen option of the 2025 Mercedes-Benz EQE car, you can get one of the best infotainment systems on the market. MBUX system is easy to use, thanks to the big screen buttons, logical menu structure and quick response. It also has one of the best voice command systems. All you have to do is say "Hey Mercedes, I’m a little cold" and it will raise the temperature by several degrees.

Many users will want to use Apple CarPlay or Android Auto, and Mercedes has both wireless versions as standard. However, they may want to use EQE’s MBUX navigation system because it has optional augmented reality coverage. It shows the real-time video of the road ahead, and overlays animated arrows to show where you need to turn. It is very useful in strange towns and complex intersections.

Genesis also provides an excellent system in its Electrified G80. It includes a 14.5-inch touch screen and a full set of latest technology functions. The BMW i5 uses a curved display, which includes a configurable 12.3-inch information screen and a 14.9-inch color infotainment touch screen, which is slightly tilted towards the driver and can control most functions.

The National Highway Traffic Safety Administration (NHTSA) and the American Highway Safety Insurance Association (IIHS) have not yet conducted a crash test on the 2025 Mercedes-Benz EQE sedan, but if other Mercedes-Benz vehicles show any signs, it is expected to get the highest score.

The basic EQE 350 is equipped with frontal collision mitigation system, blind spot monitor, lane keeping auxiliary system and automatic high beam. Other functions (such as adaptive cruise control, panoramic camera system and more complicated upgrade of existing functions) can be provided as standard configuration for optional or high-end models.

Electric vehicles are still a growing market segment, but the 2025 Mercedes-Benz EQE sedan faces direct competition from German competitor BMW. BMW i5 offers a similar level of luxury and performance, with a lower starting price, but the driving distance after charging is not as good as EQE. Porsche Taycan and related Audi e-tron GT are more expensive and have better performance, but the cruising range is slightly shorter, with 282 miles and 236 miles respectively. Tesla Model S and Lucid Air have strong power and performance, but the price may be much higher than that of EQE cars.

Comparison between Mercedes-Benz EQE sedan and Audi e-tron GT

Mercedes-Benz EQE car compared with BMW i5

Mercedes-Benz EQE sedan and Lucid Air

Comparison between Mercedes-Benz EQE sedan and Porsche Tekan

Mercedes-Benz EQE sedan compared with Tesla Model S.

[Autohome Baotou Discount Promotion Channel] is conducting preferential promotions, with a maximum discount of 28,000 yuan and a minimum starting price of only 188,600 yuan, bringing unprecedented preferential opportunities to car buyers. If you are interested in eπ 008, please click "Check Car Price" in the quotation form to get higher discounts.

The exterior design of the eπ 008 is bold and futuristic, with a highly recognizable front face, paired with sharp LED headlights and narrow daytime running lights, showing a strong visual impact. The air intake grille adopts a closed design, which not only meets the aesthetic needs of modern electric vehicles, but also effectively reduces wind resistance and improves energy efficiency. Overall, the eπ 008 presents a streamlined body line, combined with a low body posture and large-sized wheels, showing a dynamic and sporty atmosphere.

eπ008的车身尺寸为5002*1972*1732mm，轴距为3025mm，前后轮距均为1650mm。流畅的车侧线条与车身尺寸相得益彰，配合265/45 R21规格的轮胎，彰显出不凡的运动气息。铝合金轮圈的精致设计与轮胎完美融合，提升了整车的视觉效果和驾驶体验。

eπ008的内饰设计以简约时尚为主，车内采用了高品质的材料，营造出一个舒适且科技感十足的驾驶空间。方向盘采用皮质材质，手感细腻，支持手动上下和前后调节，方便驾驶员找到最舒适的位置。中控台上配备了一块15.6英寸的高清触控屏幕，集成了多媒体系统、导航、电话和空调控制等功能，并支持语音识别控制，操作便捷。此外，车内还配备了多个USB和Type-C接口，前排有2个，后排有3个，满足乘客的充电需求。前排座椅采用仿皮材质，主副驾驶座椅均可进行前后、靠背、高低和腰部支撑的调节，同时具备加热和通风功能，进一步提升乘坐舒适度。驾驶位还配备了头枕扬声器，带来更加立体的音效体验。此外，电动座椅记忆功能使用户可以轻松保存和调用座椅设置，而第二排座椅则支持前后、靠背和腿托调节，后排座椅还可以按比例放倒，增加储物空间。

eπ008配备了1.5T 147马力的L4发动机，最大功率为108kW，最大扭矩达到210N·m，配合电动车单速变速箱，提供了高效的动力输出。

汽车之家车主 对eπ008的外观设计给予了高度评价，他特别提到了向阳金外漆，认为它沉稳有内涵，非常高级。相比之下，虽然黑色也很吸引人，但他认为黑色漆面不耐脏，最终选择了向阳金。@我们抓水母还提到，购买时向阳金还享有1500元的优惠，他认为这是一笔非常划算的交易。

A fan backstage wanted me to chat and ask if this model was worth buying, and he himself has a 300,000-400,000 car purchase budget.

In fact, I like to talk about the Cadillac model, because the biggest advantage of the Cadillac model is its high price range, which gives us the feeling that it is really a conscientious price. But we can’t just look at the price of the car, we need to take a deeper look at whether this model is worth buying.

First of all, let’s take a look at the manufacturer’s guide price of this XT5 model, 329,700 yuan to 469,700 yuan. The discount range of this model is up to 70,000, but in fact only the preferential price of top or stock cars can reach so much. Generally speaking, the price of naked cars for entry-level dealers is about 270,000 yuan, of course, each city is different. According to this calculation, its discount range is about 60,000 yuan.

In terms of exterior design, the exterior design is our common Cadillac family shape, and the front of the car is particularly recognizable. The forward air net uses the design of Cadillac shield shape, and the interior is filled with honeycomb blackened material. The edge of the LED headlights is decorated by a vertical LED light strip from top to bottom, which is integrated with the fog lamp Led light source. From the exaggerated design in front, the sports fan and business fan are the characteristics of this XT5.

The side of the model creates an outstanding sense of muscle vision for us, and the waist line that gradually rises from front to back allows us to know what is called a sense of strength. A feeling of diving, ready to go, arises spontaneously, which is one of the most commonly used techniques in American muscle construction.

On the rear side of the model, the diamond-cut taillights can tell from a distance that this is a Cadillac. In addition, the XT5 also uses two-sided chrome exhaust pipes, which shows that the power is relatively strong.

As far as the overall design is concerned, the appearance is quite high, and of course the lines of the entire body are also designed to be relatively tough, which is very appealing to young consumers, but it is not very attractive to consumers who like mediocre designs.

Looking at the specific body data, the length, width and height are 4813/1903/1682mm respectively, and the wheelbase is 2857mm. This is a medium-sized SUV, and the body data performance is actually quite good, especially the excellent width of this model, which makes the ride comfort in this XT5 very high.

The interior atmosphere of the car is an all-black interior, and the entire interior is still the familiar Cadillac model. The materials used in the whole car are relatively willing, and a large area of soft materials is used to cover the car, which feels particularly good. However, this XT5 still has a more troublesome problem, that is, there are many electronic devices used in the car, which makes the central control and gear handles easy to get fingerprints, which is particularly troublesome.

Overall, I personally think the interior of this XT5 model is quite well designed, with a sense of luxury in place. And the essence of the design of the American sofa is also reflected in this model. The seats are fully filled and comfortable to ride.

The rear row space is also relatively spacious, and is equipped with a separate air conditioner out of trend, which is more comfortable. In addition, attentive friends may have found that its floor bulge is very low, almost flat. Why is this? Many friends may have guessed that, yes, this is a front-wheel drive car.

Let’s take a look at the power part. This XT5 uses a 2.0T engine with a maximum power of 237 horsepower and a peak torque of 350N · m. There is no distinction between high and low power versions, which is one of the biggest differences from the German SUV.

As for the gearbox part, it uses a nine-speed automatic gearbox, which is very reliable. I personally think it is more reassuring than a seven-speed dual-clutch gearbox.

The chassis structure uses a front McPherson independent suspension, a rear five-bar independent suspension, and a timely four-wheel drive system is used on the medium and high configuration.

What do you think of this design? In fact, the price you want to talk about is really very affordable, but the price is affordable. In addition to the second-tier brand factors, it is also more related to the body design, such as its chassis structure. We all know that the front and rear five-bar independent suspension is used, but on the top, it uses the McPherson-style independent suspension commonly used in joint-venture medium-sized SUVs, which is really not up to the first-tier luxury cars.

If you want to say that this one has its own characteristics, it does have American muscle feel, strong power, and cheap price. But if you want to say that its shortcomings are actually particularly obvious, that is, it uses a lower-cost former McPherson-style independent suspension, so cheap is also reasonable. So what do you think of this Kai’s cost performance? Welcome to the comment area to discuss and leave a message.

[Autohome Taizhou Discount Promotion Channel] brings you the latest car purchase discount information. Currently in Taizhou, Xingtu Lanyue is conducting an unprecedented price reduction promotion, with the highest discount reaching an astonishing 18,000 yuan. The starting price is already as low as 175,900 yuan, which undoubtedly provides consumers with an excellent car purchase opportunity. If you are interested in Xingtu Lanyue, be sure to seize this moment and click "Check the car price" in the quotation form to get more favorable car purchase conditions.

The exterior design of Xingtu Lanyue is full of power and modernity, and the front face adopts a bold polygonal grille with tough lines, highlighting its extraordinary aura. The air intake grille is exquisitely chrome-plated, which complements the matrix LED headlights, showing the fusion of technology and luxury. The overall style is majestic, and the body lines are smooth, giving a sense of stability and dynamics of a luxury SUV. Whether it is the carving of details or the overall proportion, Xingtu Lanyue shows the craftsmanship aesthetic of a high-end car.

Starway Lanyue creates an impressive profile with superb craftsmanship and dynamic design. The body size is 4970mm x 1940mm x 1792mm, and the wheelbase is 2900mm, ensuring spacious interior space and driving stability. The front and rear wheel tracks are 1644mm, and the coordinated body proportions highlight the sense of balance and power. The tire size is 245/50 R20, and the delicate wheel rim design not only enhances the visual impact of the vehicle, but also ensures the stability and handling performance during driving.

The interior design of Xingtu Lanyue highlights the perfect fusion of luxury and technology. Using exquisite leather material, the steering wheel provides a comfortable grip, wrapped in leather and supports manual up, down and back adjustment, ensuring that the driver can easily find the most suitable driving position. The 15.6-inch large central control screen stands on the dashboard, which not only displays clear information, but also supports automatic speech recognition control system, which is convenient for operating various functions such as multimedia, navigation, telephone, air conditioning and sunroof. The USB and Type-C interfaces are equipped to meet the various device connection needs of passengers. The front row also has the function of wireless charging of mobile phones, which enhances the convenience. In terms of seats, whether it is the driver’s seat or the passenger’s seat, it supports front and rear adjustment, backrest adjustment and height adjustment, and is equipped with heating and ventilation functions to provide passengers with extremely high comfort. The driver’s seat also has a power seat memory function, which is convenient for the driver to adjust quickly. In addition, the second row of seats can also be adjusted back and forth and backrest adjustment, providing flexible space. The rear seats support proportional reclining, further increasing the flexibility of storage and loading.

Xingtu Lanyue is equipped with a 2.0T turbocharged engine, which has a maximum power of 192 kilowatts and a strong power output. Its maximum torque reaches 400 Nm, providing the driver with sufficient power support. With the 8-speed manual transmission, the vehicle changes gears more smoothly, further improving the driving experience and fuel economy.

Summarizing the insights of Autohome owners, Xingtu Lanyue has won his admiration for its unique exterior design, especially the elegant profile of the side lines, which seems to surpass the same level of models such as Yaoguang. This undoubtedly strengthens the status of Lanyue in the hearts of consumers, becoming a competitive and attractive model. For consumers who pursue individuality and aesthetics, Xingtu Lanyue is undoubtedly the ideal choice to meet their needs.

In [Easy Car Shenzhen Local Auto Market Discount Promotion Channel], we have sorted out the ongoing
Promotions. As a much-talked-about model, the Mercedes-Benz GLE Coupe AMG is currently offering amazing discounts. The highest discount can even reach 128,800. The minimum starting price is only 1.042 million. You can get a larger discount by clicking the "Inquire" button in the quotation form. If you are looking for a practical and affordable model, you may wish to find out about the Mercedes-Benz GLE Coupe AMG.

First of all, from the appearance, the front face of the Mercedes-Benz GLE coupe AMG looks very deep and elegant, very sporty. At the same time, the headlights show a simple design style, and the visual effect looks quite sharp. The car is equipped with LED daytime running lights, headlights height adjustment, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the body, the body size of the car is 4961MM*2018MM*1716MM, the car adopts a personalized line, the side of the car presents a dynamic and lively design style, with large-sized thick-walled tires, the shape is eye-catching. Looking back, the rear of the car looks very young and personalized, the tail lights are very sporty, and the overall shape is still very durable.

In terms of interior, the Mercedes-Benz GLE coupe AMG interior looks very cool and the visual effect is very good. The steering wheel of the car is very young and fashionable, equipped with electric up and down + front and rear adjustment, steering wheel memory, steering wheel shift and other functions, giving people a good grip experience. Let’s take a look at the central control, with a 12.3-inch central control screen, so that the interior design is quite layered, in line with the aesthetic standards of most consumers. The dashboard and seats are also eye-catching. The dashboard of the car presents a dynamic design style, which looks very technological. The car uses leather seats and is equipped with sports-style seats, auxiliary seats with memory electric adjustment, seat with memory electric adjustment, seat proportional reclining and other functions, which are basically sufficient for daily use.

[Autohome Qingdao Discount Promotion Channel] It is reported that the luxury business car is launching a grand promotion in an eye-catching manner. At present, Maybach S-class car buyers in Qingdao can enjoy an attractive discount of up to 165,000 yuan, making the original high-end model with a starting price of 1.303 million more cost-effective. This undoubtedly provides an excellent car purchase opportunity for consumers in Qingdao. If you want to seize this price reduction opportunity and get a more affordable car purchase price, please be sure to click the "Chatti Car Price" link in the quotation form to let professional consultants fight for higher discounts for you.

The Maybach S-Class leads the luxury sedan market with its ultimate luxury design concept. Its front face is exquisitely designed and atmospheric, and the chrome trim is meticulously inlaid in the eye-catching air intake grille, showing a noble but powerful temperament. The overall style blends elegance and modern technology, and the streamlined body lines show unparalleled luxury and dynamism, and every detail exudes understated luxury charm.

The Maybach S-Class is designed with elegance and luxury. Its body size is 5470mm long, 1921mm wide, 1510mm high, and the wheelbase is up to 3396mm, providing passengers with a spacious and comfortable interior space. The smooth lines on the side of the car reflect the fine carving of German craftsmanship. The front and rear wheel tracks are 1655mm and 1683mm respectively, ensuring excellent driving stability. The tire size is 255/45 R19, and the delicate wheel design not only enhances the visual effect, but also brings the driver an excellent handling experience.

The Maybach S-Class is the epitome of luxury cars, and its interior design highlights unparalleled luxury and sophistication. The interior is made of top-of-the-line leather, which is delicate to the touch, creating a comfortable and prestigious driving space. The 12.8-inch central control screen stands in the center and is full of technology. Not only is it impressive in size, but it is also equipped with an advanced automatic speech recognition control system, which makes it easy for drivers to operate various functions such as multimedia, navigation, telephone and air conditioning.

The steering wheel is wrapped in leather for a comfortable grip and excellent texture. The electric up and down + front and rear adjustment functions ensure that the driver can always maintain the best viewing angle. The car is also equipped with HDMI and Type-C interfaces, as well as a total of 8 USB/Type-C interfaces in the front and rear rows, to meet the passengers’ various device connection needs. Wireless charging function can be used in both the front and rear rows, fully reflecting the perfect combination of technology and convenience.

In terms of seats, the Maybach S-Class seats are made of high-quality leather, providing 4-way adjustable waist support, as well as front and rear, backrest, height and leg rest adjustments. The main and passenger seats are even equipped with power seat memory functions to ensure that every passenger can enjoy a customized ride experience. The second row of seats is equally luxurious, and the front and rear adjustment and leg rest functions make it easy for distinguished passengers to find a comfortable sitting position.

The Maybach S-Class is equipped with a powerful 3.0T engine that can output 380 horsepower and a maximum torque of 500 Nm. It is matched with a delicate 9-speed automatic transmission to ensure a smooth driving experience and efficient power transmission.

Overall, the Maybach S-Class has left a deep impression on owners with the sharpness and lighting effects of its LED headlights, as well as the exquisite craftsmanship design. The smooth and simple design of its body lines shows the luxury and elegance of the brand, making people feel its unique charm in driving and appreciation. As a luxury car, the Maybach S-Class undoubtedly satisfies the owner’s pursuit of detail and quality, adding endless satisfaction to their driving life.

2022 has come to an end, and the automakers’ annual rhetoric has also reached the moment of verification. As the saying goes, saying goodbye to the old and welcoming the new, only by saying goodbye to the old can we live up to the new.

Tan Qing said that the AI team specially planned the annual inventory topic, and looked back at the car companies that had not completed the annual sales target KPI, hoping to be able to face shame and then move forward bravely in the new year.

In today’s issue, let’s talk about Lantu Automobile. In early 2022, Lantu Automobile CEO Lu Fang put forward the annual work goal at the company’s annual work meeting: annual sales of 46,000 vehicles and annual production of 48,000 vehicles. But on July 8, the company adjusted the annual sales target to: annual sales must reach 31,000 vehicles, challenging 37,000 vehicles.

Now that 2022 is coming to an end, Landmap only completed 17,700 sales in the first 11 months, with a completion rate of 56.94%. According to this trend, it is almost impossible to complete KPIs.

At the beginning of the Lantu project,Zhu Yanfeng, chairperson of the group, once said: "You have to run at the beginning, and you have to sprint at the beginning." Standing today from the perspective of Lantu’s sales, Lantu’s sales did not run, even if it started the sprint mode.

In the first half of 2022, Lantu’s monthly sales have been hovering around 1,000 units. In order to boost sales, Lantu Automobile held a cadre meeting in July 2022 and announced the largest senior personnel adjustment since its establishment.

It is reported that this job change involves a number of executives, including the top manager, Lu Fang, who will no longer serve as the chief technology officer (CTO) of Lantu Automotive and will be replaced by Wang Junjun, but Lu Fang will still serve as the CEO of Lantu.

At the personnel adjustment meeting of Lantu, Zhu Yanfeng, chairperson and party secretary of Dongfeng Company, and You Zheng, a member of the Standing Committee of the Party Committee of Dongfeng Company, deputy general manager and chairperson of Lantu Automobile, both made speeches and stated that they would go all out to achieve the annual business goals and achieve a rapid increase in sales.

It is not difficult to see that the long-term sluggish sales of Lantu have aroused the concern of Dongfeng executives. In fact, at the beginning of this year, Lantu set a sales target of 46,000 vehicles for the whole year, and only less than 15% were completed in the first half of the year.

In May, Lantu once again held a "100 million vehicles" mobilization meeting, clearly requiring that in the next 100 days, the sales target of 10,000 vehicles should be fought. But before the 100 days, at the mid-year work meeting in early July, Lantu lowered the annual sales target to 31,000 vehicles.

Even so, for Lantu, which only completed 17,700 vehicles in the first 11 months, only 56.94% of the target of 31,000 vehicles was completed. According to this tepid market performance, if Lantu wants to complete the target after the target adjustment, it is almost impossible to sell 13,300 vehicles in the last month.

After some personnel adjustments in July, from the month-on-month sales data, Lantu’s sales seem to have improved slightly. From July to October, monthly sales were 1793, 2429, 2519 and 2553 respectively.

Unfortunately, by November, the stamina for personnel adjustments seemed to have run out, and monthly sales fell again to 1,508 units, even lower than the 1,553 units in January.

It should be noted that during the period from July to October, there were still some "moisture" factors in the sales of Lantu. On July 16, Lantu Dreamer officially launched the delivery of the first batch of car owners. On the day of delivery, 97 central enterprises, state-owned enterprises, and major customers purchased and signed 6,000 Lantu Dreamers.

If the priority delivery is these large customers, during the July-November period, the 6,000 orders signed at that time are almost complete. In other words, B-end orders have contributed significantly to the increase in monthly sales in recent months.

However, automakers cannot survive in the long term by relying on the B-end market. Once this part of the market is saturated, it will have a huge impact on enterprises. BAIC New Energy is a precedent.

November’s sales have been falling at a rate visible to the naked eye. In the days to come, can Lantu still find the next batch of revered B-end customers?

The loneliness of the first two cars may be hopeless, but it cannot stop the new car released by Lantu. On the evening of December 15, Lantu Chasing Light officially debuted, priced between 30-400,000 yuan, intending to impact the high-end car market.

The release of the car chasing light means that starting from the launch of the first model, Lantu FREE, in June 2021, Lantu Auto has deployed three models in a year and a half, spanning the fields of SUVs, MPVs, and sedans.

Optimistically speaking, the product layout of Lantu is relatively complete. But compared with Li Auto, the latter has only sold the ideal ONE car for so long. So from another perspective, it may be helpless for Lantu to frequently layout new models in a short period of time.

Overall, looking at the performance in 2022, Lantu’s big moves can be described as one after another, but the sales volume has never been improved.

Poor sales directly affect Lantu’s profits. In 2021, Lantu Auto’s operating income was 1.77 billion yuan, and the annual net loss was 700 million yuan. In the first half of this year, Lantu Auto’s net loss reached 740 million yuan, and the cumulative loss in the past year and a half exceeded 1.40 billion yuan.

According to the sales volume and net loss in the first half of this year, the average net loss of each sold car is 130,000 yuan. It can be seen that Landscape urgently needs to rely on large sales to amortize the huge investment costs in the previous period, but this does not seem to be easy.

Although Lantu has a dream to benchmark BBA, in reality, Lantu is actually a fledgling waist brand. According to Tianyancha, Lantu Automobile was established in 2018. Even though it is backed by Dongfeng Motor Group, compared with the century-old BBA, there is still a big gap in cultural heritage and market foundation.

For consumers, if they want to persuade them to buy a luxury car, it is not enough to have product strength alone, but also the core selling points that can support the brand’s high-end image.

In terms of creating a sense of luxury, Lantu FREE is equipped with the world’s first one-piece liftable triple screen, as well as welcome modes VOYAH Moment, VOYAH Attention, and VOYAH Care to create a sense of exclusive atmosphere. This direction is indeed correct.

However, in terms of hardware configuration, Landscape used the backward NXP i. MX8 chip, which caused the fluency of the car and the software optimization ability to keep up in time, which attracted many car owners to complain. To remedy this, Landscape released a service package to upgrade the 8155 cockpit chip in May this year, which cost the owner 12,999 yuan to upgrade.

In contrast, Extreme Krypton, which is also a luxury new power brand, happily announced that it would upgrade the cockpit chip to Qualcomm 8155 for free after a similar car card appeared. This quickly reversed Extreme Krypton’s reputation and gradually increased its sales.

Therefore, Landscape has spent a lot of effort to create a sense of respect, but due to improper handling of the car and machine card problem, it has left a bad reputation.

On the surface, it seemed innocuous, but a glimpse of the whole leopard showed that the team of Lantu did not pay enough attention to the sense of technology, and seemed to follow the crowd to make some eye-catching flower work.

Little do they know that in the context of the intelligent era, creating a sense of technology is a shortcut for new power brands to improve high-end brand perception, and it is also a product highlight that is easier to shine. If there is a mistake in this part, how can we compete with BBA, which has a deep foundation in the brand, for the market?

In addition to the sense of technology, in terms of battery safety, Lantu also wants to come up with convincing self-developed technology. But under the test of ruthless high temperature, it is too difficult to make battery safety a product highlight.

In June this year, there was a video on the Internet showing that a Landmap FREE caught fire near the charging pile. In the hot summer weather, it is the season when the battery spontaneous combustion is high, and it is not a big deal.

But bad is bad. Before that, Lantu had always emphasized "battery safety" in its brand promotion. There have been many car review articles that have hyped Lantu’s battery safety, and many headlines have shown full confidence in battery safety technology.

For example, "Why did Xiaopeng, Tesla and other trams spontaneously ignite, but Lantu FREE did’no smoke or fire ‘", "New energy vehicles spontaneously ignited one after another, and Lantu finally cracked the battery security password and refreshed the industry record". These articles seem to tell users that other battery safety is almost meaningless, and only Lantu’s technology in battery safety is impeccable.

After the spontaneous combustion accident, the Lantu official said, "There was no loss of personnel or surrounding property, and we are actively investigating the cause of the accident together with the supplier." However, the specific cause of the spontaneous combustion has not been searched online for the official explanation of the Lantu official.

In fact, as early as when the Lantu brand released its proud mica and amber batteries, not catching fire was the advantage advertised by the manufacturer. But interestingly, after this spontaneous combustion accident, Lantu’s "non-burning golden body" has been broken. According to incomplete statistics, in terms of publicity, Lantu’s dissemination of battery safety technology does not seem to be as high as before.

Perhaps Lantu’s battery safety technology still needs to be strengthened, and before it is truly safe, battery safety is not enough to be a plus for Lantu’s product strength.

In general, for new luxury car brands, if they want to compete with first-tier brands in the market, they need to come up with their own core selling points and have their own differentiated competitiveness that is enough to impress users. Lantu is indeed working in this direction, but from the perspective of making up for the car’s machine card and battery safety, the degree of effort is not enough.

LANTU FREE has been benchmarking Ideal ONE since its inception. Both players on the extended range track have very different fates. Ideal relies on Ideal ONE to carry the banner of a brand, but LANTU FREE gradually disappears from everyone.

In fact, the range extension technology was not complicated. Lantu was backed by Dongfeng, a big tree, and never lacked the funds and resources needed to build a car. But why couldn’t Lantu learn the ideal ONE?

In the opinion of AI, compared with the ideal ONE, the biggest problem of Lantu is that the product positioning is not clear enough.

The positioning of Ideal ONE is quite accurate. In terms of market segmentation, Li Auto divides consumers in the Chinese auto market into family users and non-family users. With internal discussions and iterations, the final consensus is that for Li Auto, the concept of "family user" refers to family users with (one or more) children aged 0-14 at home.

Looking at Landmap again, when talking about the difference between the user population and Li Auto, Lei Xin, the former chief brand officer of Landmap, once said, "The target audience of Landmap FREE is a new backbone who is steady and enterprising, exploring and trying new things. Steady and enterprising, steady progress, not radical, not conservative." In the opinion of Zhu Yanfeng, chairperson of Dongfeng Company, Landmap’s target audience is a "new backbone" force with a good educational background. They respect dignity and friendship, pursue freedom and freedom, and hope to have a tasteful car life.

Therefore, from the perspective of product positioning, Ideal ONE has accurately considered the user’s family members compared to Landscape FREE, while the latter only knows that its users are "new backbone" groups without clear portraits.

If a model cannot establish a clear and perceptible product image in the minds of consumers, the decision-making cycle of consumers will be lengthened, and after a period of hesitation, other competing products may be selected. Therefore, Lantu’s claim to build a "user-oriented technology enterprise" is only a "self-moving" speech, not a closed loop.

One consequence of inaccurate positioning is not knowing where to spend the cost.

Ideal ONE can be recognized by the market because it captures the real demand of home users for cars: six-seat large space. At this time, there can be trade-offs in the resources invested in car building, such as ideal engines, motors, car systems, chips, etc. from suppliers.

When the policy determines that the pure electric battery life can enjoy subsidies above 50km, the pure electric battery life is 51km of the pressure line. By subtraction, the ideal not only meets the user request, but also reduces the cost.

In terms of displacement and structure, the Landscape FREE is equipped with a 1.5T four-cylinder engine (the ideal ONE is 1.2T three-cylinder). In terms of rated power generation, the Landscape FREE 60Kw is also higher than the ideal ONE of 45Kw; even in terms of ride comfort and NVH, the Landscape FREE is also better than the ideal ONE. On the contrary, on chips that should not save money, Landscape is slightly stingy when upgrading chips.

But unfortunately, users are not looking at parameters. In terms of parameters that are difficult for users to perceive, Lantu FREE seems to have given a lot of sincerity. In fact, it is doing useless work in places that users don’t care about at all, and it also eats part of the profit.

The root cause of entering such a misunderstanding is that the market positioning of the product is not clear enough, and the actual needs of the so-called "new backbone" group cannot be discerned.

Perhaps it was because Lan Tu was unable to differentiate its competitive advantage, so when it was disseminated to the outside world, Lan Tu had to emphasize its "national team" attribute.

"Lantu is positioned as a high-end new energy vehicle brand in the national team," said Liu Zhanshu, deputy general manager of Lantu Automotive Sales and Service Co., Ltd. "Our direct competitor is the BBA after full electrification."

At this year’s Chengdu auto show, Lantu launched the "official revision" of Lantu’s FREE DNA. According to Liu Zhanshu, "Tai Chi Black and Tai Chi White are two colors derived from the traditional Chinese Tai Chi culture, which can show the layered sense of Chinese ink and wash, creating a unique Chinese color."

In fact, for a waist brand, if the car has not sold much, but often endorses the product in the name of China and the country, I am afraid it will only give people a sense of "A Dou who can’t be helped".

Welcome to Autohome [Jinan Discount Promotion Channel] to bring you the latest car market trends. Currently, high-profile models are going on an unprecedented promotion in Jinan. Buyers can enjoy cash concessions of up to 157,900 yuan, and the minimum starting price has been reduced to 251,000 yuan. This is undoubtedly a great opportunity for Jaguar XFL enthusiasts not to miss. To take advantage of this price reduction, be sure to click the "Check Car Price" button in the quotation form to get the most accurate car purchase information and strive for higher car purchase discounts. Act quickly, don’t miss this rare car purchase opportunity!

The exterior design of the Jaguar XFL is elegant and refined. The front face adopts Jaguar’s signature elegant grille, and with the unique air inlet design, it presents a strong sense of sports and luxury. The overall body line is smooth, highlighting the Jaguar brand’s persistent pursuit of detail and aesthetics. The proportions of the side of the body are coordinated, and the tail line is simple and powerful, all of which show the extraordinary style of this luxury car.

The Jaguar XFL has a unique profile with its elegant body lines. The body size is 5102mm long, 1890mm wide, 1456mm high, and the wheelbase reaches 3100mm, providing a spacious layout for the interior space. The front and rear wheelbases are 1605mm and 1609mm respectively, ensuring good driving stability. In terms of tire specifications, the Jaguar XFL adopts 245/40 R19 tires, which are matched with dynamic rim design, which not only enhances the driving performance, but also adds to the visual impact of the vehicle.

The interior design of the Jaguar XFL is unique, showing the perfect fusion of luxury and technology. The exquisite leather steering wheel provides a comfortable feel, supporting manual up and down + front and rear adjustment and electric up and down + front and rear adjustment, providing the driver with an excellent handling experience. The 11.4-inch central control screen stands in the center, is clear and easy to use, and integrates multimedia systems, navigation and phone functions, allowing the driver to easily control a variety of information.

In the seat part, the Jaguar XFL is made of luxurious leather material, and the seat design is considerate. The main and passenger seats support front and rear, backrest, and high and low multi-directional adjustment, including waist support, to ensure that passengers are always comfortable during long-distance driving. The front seat is equipped with a heating function, reflecting the driver’s meticulous care. The driver’s seat is also equipped with an electric seat memory function, which further enhances the driver’s convenience. At the same time, the USB and Type-C interfaces in the car are set all over the front row, which is convenient for passengers to charge at any time, and the wireless charging function of mobile phones can be realized in the front and rear rows, so technology and convenience coexist.

The Jaguar XFL is powered by a 2.0T turbocharged engine that delivers 250 horsepower and a maximum of 184 kilowatts. Maximum torque is 365 Nm, ensuring plenty of power and responsiveness on the road. A matching 8-speed automatic transmission further enhances driving comfort and driving pleasure.

In short, as Autohome owners say, the Jaguar XFL, with its exquisite craftsmanship and British style, is a hit with both exterior design and interior details. The sharpness of its flat headlights blends perfectly with the smooth lines of the body, and the luxury texture and comfortable seats in the car provide unparalleled driving enjoyment. Choosing the XFL is undoubtedly a double affirmation of taste and practicality.

[Autohome Hangzhou Discount Promotion Channel] brings you the latest car information. At present, in the Hangzhou area, a round of unprecedented promotions is being carried out. The maximum discount range is as high as 100,000, which makes the original high-end BMW 3 Series more attractive and cost-effective. The minimum starting price has been reduced to 224,900, providing consumers with a very attractive car purchase option. Friends who want to seize this car purchase opportunity, please click "Check the car price" in the quotation form, let us explore more preferential space together, and grasp the affordable car purchase experience that belongs to you.

The BMW 3 Series has won the favor of many fans with its exquisite exterior design. The front face has smooth lines, showing BMW’s usual sense of mobility and luxury. The iconic double kidney air intake grille has been carefully designed to not only strengthen the brand identity, but also bring a stronger visual impact to the vehicle. The overall style is elegant without losing a sense of power, and the body proportions are coordinated, showing the perfect fusion of modern and classic, so that people can recognize its identity at a glance.

The BMW 3 Series attracts the eye with its elegant side profile. The body size is 4838mm*1827mm*1454mm, and the wheelbase is up to 2961mm, which ensures comfortable interior space and driving stability. With a front wheelbase of 1583mm and a rear wheelbase of 1569mm, it is designed to balance driving performance and aesthetics. The tire specifications are 225/45 R18 on the front and 255/40 R18 on the back, which not only provides good grip, but also reflects its unique wheel design style, which further enhances the vehicle’s sense of mobility.

The interior design of the BMW 3 Series upholds the refinement and luxury of the BMW brand, creating an atmosphere of elegance and technology. In the cockpit, the steering wheel is made of genuine leather to provide a good grip, and supports manual up and down + front and rear adjustments to adapt to the needs of different drivers. The 14.9-inch central control screen is clear and easy to operate, integrating multimedia system, navigation, telephone, air conditioning and window control. The automatic speech recognition function makes driving more convenient. The seats are made of imitation leather, and the main and passenger seats support front and rear adjustment, backrest adjustment, height and leg rest adjustment, providing a comfortable ride experience. The driver’s seat is also equipped with a power seat memory function to meet personalized comfort needs. USB and Type-C ports are distributed in the front and rear rows, making it convenient for passengers to connect devices and charge, while the wireless charging function of mobile phones adds convenience to daily use. Overall, the interior design of the BMW 3 Series has fully considered practicality and luxury, aiming to provide a high-quality driving and riding experience.

The BMW 3 Series is equipped with a 2.0T turbocharged engine that delivers 184 horsepower and a maximum torque of 300N · m. This engine is paired with an 8-speed manual transmission to ensure efficient operation and driving pleasure.

Summarizing the evaluation of Autohome owners, the BMW 3 Series has won his love for its exquisite exterior design and unique sports style. The BMW characteristics of the air intake grille, the automatic opening and closing middle net with a sense of technology, and the bright headlights all add recognition to this car. The dynamic design of the rear and the beautiful tail lights lit at night make @Linyi riders 2157307 feel that it has a high return rate on the road. As he said, the attractiveness of the appearance of your mileage may vary, but for this owner, the appearance of the BMW 3 Series is undoubtedly an important factor in his choice, which also makes us believe that for drivers who pursue individuality and quality, the appearance charm of this car cannot be ignored.

Recently, the blue electric car once again shocked, and the official pictures of its flagship model were grandly exposed, instantly igniting the enthusiasm of the market. This new car that combines beauty and practicality heralds a new chapter in family travel.

The official picture of the Blue Electric E5 PLUS brings a strong visual impact with its unique Aurora green body color. The body lines are smooth and tense, showing a futuristic design concept. In terms of interior, the new car is also eye-catching. The flexible layout of five seats and seven seats meets the diverse needs of different families for travel space.

In terms of space design, the blue electric E5 PLUS is even more ingenious. The interior is spacious and comfortable, with an effective space of 3162mm and a high room rate of 66.4%. Both drivers and passengers can enjoy a pleasant ride experience. The seven-seat model has more flexible space. The maximum volume after the second and third rows are laid down can reach 1694L, and the legroom in one row can reach 917mm. The front seats are made of advanced materials and ergonomic design, providing good support and wrapping for long-distance driving.

In addition, the Blue Electric E5 PLUS also focuses on the practicality of family travel. The second and third rows of seats of the seven-seat model can be flexibly adjusted to form a large storage space to meet the various loading needs of families when traveling. This design will undoubtedly greatly enhance the convenience and comfort of family travel.

With the grand exposure of the official picture of the Blue Electric E5 PLUS, consumers’ attention to the car continues to rise. It is reported that the new car will be officially launched for pre-sale in the near future, and more details about this new car will be made public at that time. The arrival of the Blue Electric E5 PLUS will undoubtedly inject new vitality into the family travel market and open a new chapter in family travel.