Original Rao Xiangyu titanium media

▎ Global mobile phone shipments are expected to increase by 5% in 2024.

Author | Rao Xiangyu

Edit | Zhong Yi

This article first appeared in Titanium Media APP.

After the successful mass production of Huawei’s three-fold mobile phone, Mate XT Extraordinary Master, the long-lost mobile phone market ushered in a long-lost carnival.

By introducing multi-directional bending flexible materials and brand-new hinge technology, Huawei Mate XT extraordinary master can realize a variety of folding methods from single folding to triple folding, and the maximum screen size has reached 10.2 inches, making it the world’s first mass-produced three-fold mobile phone. However, judging from the public selling price from 19999 yuan, Huawei Mate XT is obviously not aimed at the mainstream mass market, but at the more lucrative high-end market.

In fact, in addition to Huawei’s three-fold mobile phone, the smart phone market in 2024 has seen more new changes compared with the previous two years when the overall sales volume declined. From technology to brand competition pattern to industry growth rate, there are obvious differences.

In the midst of change, the inherent pattern of the global smartphone market is being broken.

Xiaomi gradually got rid of the label of "diaosi machine"

Since its birth, Xiaomi has always taken "extreme cost performance" as the main advantage of mobile phone category. In the early stage of development, through the cost-effective strategic play, the shipment of Xiaomi mobile phone did grow rapidly all the way.

From 2012 to 2014, the growth rate of Xiaomi’s mobile phone sales was 22.96%, 160% and 226% respectively. According to the data released by market research organization IDC in the third quarter of 2014, Xiaomi’s market share in China is 14.8%, surpassing Samsung’s 11% and Lenovo’s 12.8%, making it the largest smartphone manufacturer in China.

However, after this model, Xiaomi mobile phone was trapped in the brand dilemma of "diaosi machine". At the same time, it also makes it difficult for Xiaomi to enter the high-end market, and it is difficult to obtain the most profitable cake in the market.

According to public statistics, with a market share of about 17%, Apple has taken away 45% of the global mobile phone revenue and 85% of the global mobile phone profits. With a market share of about 20%, Samsung took about 17% of the global revenue (28% less than Apple), and then took about 12% of the global profit (73% less than Apple), while domestic mobile phones took about 38% of the global revenue with a market share of about 60%, and finally only took about 3% of the global profit.

So at the strategic meeting of Xiaomi Group in early 2022, Lei Jun made it clear: "High-end development is the only way for Xiaomi’s growth, and it is also a life-and-death battle for Xiaomi’s development. We must not be afraid of loss or sacrifice and move forward unswervingly."

After more than two years, Xiaomi’s share in the high-end market has begun to improve.

According to the latest data of Canalys, in the second quarter, among the top five manufacturers of global mobile phone shipments in the price range of more than $600, Xiaomi increased by 71% year-on-year with its continuous demand for 14 series, and its shipments ranked fourth. In the Asia-Pacific region (excluding Greater China), the mobile phone shipments of Xiaomi in the price range above $600 increased by 564% year-on-year; In Europe, the Middle East and Africa, millet shipments in this price segment increased by 100%.

Xiaomi disclosed in the second quarter financial report that in the Chinese mainland market, the price range of Xiaomi mobile phone from 3,000 yuan to 4,000 yuan increased by 5.4 percentage points, the price range from 4,000 yuan to 5,000 yuan increased by 3.5 percentage points, and the price range from 5,000 yuan to 6,000 yuan increased by 2.3 percentage points.

HarmonyOS’s market share has steadily surpassed IOS.

In the first half of 2024, Huawei’s mobile phone business entered a comprehensive recovery.

According to IDC data, in the first half of 2024, Huawei once again ranked first in the smartphone market in China with a market share of 17.5%, and the growth rate of mobile phone shipments in the first quarter and the second quarter was 110% and 50.2% respectively, leading the industry. Although external restrictions continue to tighten, Huawei’s supply capacity continues to improve, and the gap with Apple continues to narrow in the market above 4,000 yuan.

As the mobile phone business stabilized, Huawei’s revenue and profit performance also entered the fast lane of growth. In the first half of the year, Huawei achieved sales revenue of 417.5 billion RMB, a year-on-year increase of 34.3% and a net profit margin of 13.2%. According to this calculation, Huawei’s net profit in the first half of 2024 was 55.11 billion yuan, an increase of over 18% year-on-year, which exceeded the 50 billion mark for the first time. In the first half of 2023, Huawei achieved a total sales revenue of 310.9 billion yuan, a year-on-year increase of only 3.1%.

It is worth noting that the recovery of Huawei’s mobile phone business also means that HarmonyOS’s operating system has gained a firm foothold.

In the first quarter of 2024, the market share of HarmonyOS operating system in China reached 17%, surpassing 16% of Apple’s iOS for the first time, mainly due to the decline of Apple’s mobile phone sales and the popularity of Huawei’s mobile phones. In the first half of 2024, the market share of HarmonyOS operating system in China increased to 17.2%, up 66.7% year-on-year, and it has steadily surpassed iOS, second only to Android.

The HarmonyOS operating system was officially released on August 9, 2019, which lasted for 1,778 days. After four generations, the number of ecological devices in HarmonyOS has exceeded 900 million, and 2.54 million Harmony OS developers have invested in the development of the HarmonyOS world, with 4.35 million students studying in HarmonyOS School and 82.7 billion service calls per month.

Titanium Media APP understands that the native applications in HarmonyOS have entered a full-scale sprint stage, and more than 5,000 commonly used applications have all started development. In the fourth quarter of 2024, the official version of HarmonyOS NEXT will be pushed on more models, including Mate70 series.

Driven by AI, global shipments increased by 5% in 2024.

The decline of smartphones began to appear in the first quarter of 2022.

According to the statistics of CINNO Research, the overall sales volume of the smartphone market in China dropped by more than 20% in February of that year. OPPO, vivo and Xiaomi decreased by 45.7%, 38.6% and 20.1% respectively. On May 16th, China ICT Institute released a report saying that from January to March, the total shipments of mobile phones in the domestic market were 69.346 million units, down 29.2% year-on-year.

If we pull this statistical caliber back to ten years ago, we will find that in March 2012, the domestic mobile phone market shipped 39.586 million units. This means that the overall shipment level of the domestic mobile phone industry in the first quarter has been lower than that of the same period ten years ago.

Since 2023, with the outbreak of generative AI, large models and AI have almost become the standard in the smartphone market. This trend began to boost mobile phone sales in 2024.

Canalys predicts that the penetration rate of AI mobile phones will reach 17% in 2024, and this number will further grow rapidly in 2025, reaching 30%. Among them, Apple is still the number one player in this field, accounting for 51% of the market share of AI mobile phones with a shipment scale of 18 million units in the second quarter.

On September 20th, iPhone16 will be released soon. Although the only major change of iPhone16 compared with previous models is the addition of camera control buttons, it is worth noting that Apple Intelligence will launch a beta version next month, which is suitable for new iPhones, iPad and Macs and supports American English. In December, the supported languages will be extended to localized English in Australia, Canada, New Zealand, South Africa and the United Kingdom, and Chinese, French, Japanese and Spanish will be supported next year.

It is reported that the early version of Apple Intelligence will focus on text summaries, replies in emails and other messages, and photo editing. With the launch of the official version, the new system may allow Siri to control the iPhone or iPad more accurately, including using Siri to open a single document, move notes to another folder, send or delete emails, open specific publications in Apple News, send network links through emails, and require devices to provide article abstracts.

Canalys predicts that with the blessing of Apple Intelligence service, Apple is expected to achieve further value growth, and further encourage users to purchase Pro series models through differentiation strategy. Apple’s leading product attachment rate and its advantages in chip design, software ecology and cross-device linkage are expected to help it further strengthen its existing competitive advantage.

However, in the long run, the annual growth rate of the smartphone market will gradually enter a platform period after this year’s strong rebound, and it will grow moderately with a compound annual growth rate of 2% from 2024 to 2028.

(This article first appeared in Titanium Media APP)

Following the hot sale of Huawei Pura 70 Ultra and Huawei Pura 70 Pro last week, Huawei Pura 70 and Huawei Pura 70 Pro+ were officially launched at 10:08 on April 22nd. ?

For Huawei’s mobile phones, the sales fever of "selling out immediately after listing" continues. At 10: 08 on April 22, Huawei Pura 70 and Pura 70 Pro+ opened their first sales and sold out quickly. According to official website, the starting price of Huawei Pura 70 is 5499 yuan, and the starting price of Pura 70 Pro+ is 7999 yuan.

In addition to the high popularity of mobile phones, Huawei has also made a strong attack in the automotive field.

On April 24th, Huawei will hold two conferences: Huawei Smart Car Solutions will hold the "2024 Huawei Smart Car Solutions Conference" and Huawei Digital New Energy will hold the "2024 Huawei Smart Electric & Smart Charging Network Strategy and New Product Launch Conference".

"Assault sales" reappears, and Pura 70 is hot.

On April 18th, Huawei launched the "HUAWEI Pura 70 Series Pioneer Program", and Pura 70 Ultra and Pura 70 Pro went on sale at 10:08 on the same day.

It is understood that there are four models of Huawei Pura 70 series. In addition to the Pro and Ultra versions that were launched on April 18, the remaining Pura 70 and Pura 70 Pro+ were also sold separately at 10: 08 am on April 22. From the price point of view, the Pura70 model with the lowest price in Huawei Pura 70 series starts at 5499 yuan, and the starting price of Huawei Pura 70 Pro+ is 7999 yuan.

It is understood that both Huawei Pura 70 Ultra and Pro series adopt super-focusing macro telephoto. Pura 70 Ultra is the only model equipped with super-focusing telescopic main camera, which is also a major innovation of Huawei in the field of mobile imaging. It is also equipped with the industry’s first rotating telescopic lens structure. Compared with conventional lenses, this design can take into account the thickness of the lens and the fuselage, and at the same time, plug in high-standard camera lenses to enhance the image ability of mobile phones.

At present, Pura 70 series continues the sales popularity of Mate 60 series, and the scene of "sold out in one second" has appeared many times, and the overall sales of Huawei mobile phones are also recovering strongly. Counterpoint data shows that smartphone sales in China bottomed out in the fourth quarter of 2023, increasing by 6.6% year-on-year, of which Apple’s mobile phone sales decreased by 9% year-on-year, and Huawei’s sales increased by 71.1% year-on-year.

At the same time, Huawei has also "recovered lost ground" in the high-end mobile phone market. Counterpoint report shows that in the global high-end smartphone market of 600 dollars or more (about 4,333 yuan) in 2023, Huawei reached 5% of the high-end market share, up from 3% in the same period in 2022.

Wang Peng said that Huawei’s R&D strength is its core strength, especially in communication technology (such as 5G), camera technology and artificial intelligence technology. Innovations in these fields make Huawei mobile phones ahead of their peers in performance, photography and intelligent experience.

Liang Zhenpeng, an observer of the consumer electronics industry, said in an interview: "Huawei’s current advantage in regaining global high-end market share lies in its technological innovation, R&D strength and in-depth understanding of the domestic market. However, the main difficulty lies in the acceptance of the global market and the response of competitors. Although Huawei Pura70 series has evolved in AI capabilities and HarmonyOS OS, it is not enough to completely reverse Huawei’s disadvantage in the global high-end market share. "

Zhijie "grabs the bill" Xiaomi SU7, which can deduct 5,000 yuan.

On April 11th, HarmonyOS Ecological Spring Communication Meeting was held, and Huawei and Chery officially announced that Zhijie S7 had achieved mass delivery, which could "deliver one car in one minute". Based on the strong manufacturing capacity, the intellectual community has also set its sights on Xiaomi SU7, whose production capacity is in short supply.

Recently, there is market news that Huawei’s Zhijie S7 is "grabbing" customers of Xiaomi SU7, buying Zhijie S7 and paying the final payment, which can deduct the 5000 yuan deposit of Xiaomi SU7 lock order from the car price.

It is understood that at present, there are three modes of cooperation between Huawei and car companies, namely, spare parts supply mode (providing standardized products such as laser radar and car networking module for car companies and electric control of motors), HI mode (namely HuaweiInside, car companies adopt Huawei’s full-stack solution, including hardware and software) and HarmonyOS Zhixing mode (Huawei is deeply involved in product design, marketing and terminal sales).

Zhijie S7 is the model of Huawei’s HarmonyOS Zhixing cooperation. In 2023, HarmonyOS Zhixing opened to 78 cities nationwide to join the user center, which provided a series of services including sales, delivery and after-sales. According to Ping An Securities Research Report, HarmonyOS Zhixing Store will operate independently, and it is planned to build 800 stores by 2024.

The reporter came to a Wuhan HarmonyOS Zhixing Super Experience Center for consultation. The relevant staff told the reporter that the policy of deducting the deposit of 5,000 yuan from Xiaomi by purchasing Zhijie S7 does exist. At present, it is only for Zhijie S7, and other HarmonyOS Zhixing models do not enjoy this discount. To enjoy the relevant discount, you need to show the lock voucher of Xiaomi SU7, and the activity will last until the end of May. Compared with Xiaomi SU7, the delivery speed of Zhijie S7 is relatively fast. The above-mentioned staff told the reporter that the current delivery cycle of Zhijie S7 is 2 weeks to 4 weeks. Now you can pick up the car in May, and some configurations need 4 to 6 weeks to pick up the car.

According to the Pacific Securities Research Report, Zhijie S7 is the first car in Huawei’s smart car selection business, which will further fill the layout of Huawei’s cars. With the large-scale delivery and further cooperation between Huawei and the OEM, Huawei’s auto business is expected to continue to achieve profitability after turning losses, and Huawei Smart Drive is expected to shape a new round of industry prosperity.

Behind the "battle for orders" between Zhijie S7 and Xiaomi SU7, the sales of Xiaomi SU7 far exceeded expectations, and the production capacity was "in short supply". At the beginning of April, a car buyer with a lock list of Xiaomi SU7 told reporters that the estimated delivery time of the Xiaomi SU7Max version of the lock list is 26-29 weeks later, and it will take almost the end of the year to pick up the car.

In response to this "battle", Lei Jun, founder and chairman of Xiaomi Group, also responded. On April 22nd, Lei Jun said at the Weibo: "At present, the production capacity and delivery speed of Xiaomi SU7 are increasing rapidly, and the standard version and Max have been delivered in advance. Many prospective car owners found in Xiaomi Auto APP that the delivery time is expected to be advanced. At Beijing Auto Show, I will introduce our production capacity and delivery plan in detail. If you are really anxious to buy a car, domestic new energy vehicles are good, for example, Zhijie S7, Weilai ET5, Tucki P7 series, etc., you can also consider buying. "

The official of Zhijie responded by saying: "Thank you, Mr. Lei, for recommending Zhijie S7! Super-large space, Huawei intelligent driving and HarmonyOS cockpit have now started scale delivery, and consumers are welcome to experience in the store! "

Huawei takes the lead! The overcharge alliance is about to start.

On April 24th, Huawei will hold two conferences: Huawei Smart Car Solutions will hold the "2024 Huawei Smart Car Solutions Conference" and Huawei Digital New Energy will hold the "2024 Huawei Smart Electric & Smart Charging Network Strategy and New Product Launch Conference".

Among them, official website, Huawei’s smart car solution, was officially launched yesterday. According to the agenda of the meeting, "2024 Huawei Smart Car Solution Conference" includes new product launch conference, smart car lighting, smart car control, computing platform, smart driving, smart cockpit and smart Che Yun theme forum.

Weibo, the official of Huawei’s smart car solutions, said that at the press conference, Huawei will launch a new brand, and invited many car companies, such as Extreme Fox, Changan Automobile, Aouita, Deep Blue Automobile, Blueprint Automobile, Warrior Technology and Guangzhou Automobile Chuanqi.

At the "2024 Huawei Intelligent Electric & Intelligent Charging Network Strategy and New Product Launch Conference", a new intelligent fusion solution in power domain will be launched for pure electric and extended range hybrid platforms, and a full range of ultra-fast charging solutions will be released.

It is worth noting that according to the agenda of the meeting, the meeting will also include the release ceremony of the "Overcharged Alliance".

Editor: Ye Shujun

Proofreading: William Wang

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　　　　[XCAR test drive original]

　　　　Referring to the popular models of joint venture compact SUV, we can know from the sales list in 2014 that there are only a handful of models with a total sales volume of 6 figures, and the top two are still occupied by Tiguan and CR-V, which dominate the market, followed by Ford Mavericks. Since its listing in 2012, it has been as popular as the former. After nearly two years of market test, Maverick also handed over an excellent answer sheet. At the beginning of this year, Maverick finally ushered in its first change (2015 model), but the new car has not been modified in shape, and the adjustment of configuration and power system is the focus of this change.

　　　　The manufacturer chose the test drive location of the 2015 Ford Maverick in the northernmost city of China — Mohe Obviously, this is different from the ordinary road test drive in the past. This kind of extremely cold weather and bad road conditions will not only feel the different driving feelings of the maverick on the ice and snow road, but also will be a big test for its active safety system, tires and four-wheel drive system.

　　　 Note: The 2015 Ford Maverick will be officially launched on January 8, 2015.

　　　　Analysis on the Interior and Exterior Design of 2015 Wing Tiger

　　　　Ford Maverick and Fox come from the same platform, and they have a mixed European and American design style. Unlike the same family design as Volkswagen, they have brought a lot of freshness to consumers since they first went on the market. However, the 2015 maverick has not changed in shape. Fortunately, its original design is still not so outdated, and now it seems that it is still full of spirit.

　　　　What are the more configurations in 2015 than in cash?

　　　　Decentralization of configuration is a major change in the 2015 Ford Maverick. Originally, it only appeared on high-profile models, but now it is also being equipped on low-profile models. This benefit is undoubtedly that consumers can get more configurations with less money. Of course, some good changes are not excluded, such as the tire pressure monitoring function added to the new high-profile models and the shape adjustment of the rear seats.

　　　　A small upgrade in configuration, what everyone is most concerned about may be whether its price will be raised. Since the 2015 Maverick has not yet been officially launched, we don’t know the specific model price. But as far as the adjustment of power system and configuration is concerned, we don’t think there should be much change.

　　　 1.5T engine completely replaces 1.6T engine.

　　　　The adjustment of the power system can be said to be an upgrade, which is the key project of this maverick change. The current combination of 1.6T+2.0T is satisfactory enough, but Ford still seems to think that the entry-level 1.6T engine has a large displacement. Although the displacement of the new 1.5T engine is only 0.1L lower than that of the 1.6T engine, more mainstream technologies are added, such as all-aluminum cylinder block, direct injection in cylinder and double VVT structure. Compared with the current 1.6T, the data has not decreased but increased a little. See the table below for specific data.

　

　　　　Compared with the current 1.6T engine, the power of the new 1.5T engine is increased by 3kW, and the maximum torque still reaches 240Nm. But importantly, its fuel consumption performance will be better and its carbon emissions will be lower. It can be seen that the manufacturers attach importance to environmental protection, which is icing on the cake for the maverick or other Ford models.

The progress of China brand cars in recent years is obvious to all, and some excellent achievements have been made in both internal and external design and comprehensive performance. Today we brought this car. Next, let’s see if its highlights can attract you with Xiaobian.

Let’s take a look at the appearance of the polar fox koala S. The design of the polar fox koala S is very fashionable and simple, and it is very sporty. At the same time, the headlight presents a sharp design style and its shape is very eye-catching. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Come to the car side, the car body size is 4500MM*1870MM*1655MM, the car uses individual lines, the car side looks very young, with large thick-walled tires, smooth lines running through the whole car side. In the rear design, the tail line of the polar fox koala S is hard-core, and the taillight style is more domineering and stylish, creating a good gas field.

Sitting in the car, the interior of the polar fox koala S presents a spiritual design style, and the overall visual effect is very distinctive. The car looks very good outside the steering wheel, and it is equipped with functions such as manual adjustment of the steering wheel, which gives people an impulse to control it. Let’s take a look at the central control, with a 14.6-inch central control screen, which makes the interior style impressive and looks very eye-catching. Let’s take a look at the dashboard and seats again. The dashboard of this car presents a young and individual design style, which is very eye-catching. The car uses leather seats, equipped with functions such as electric seat adjustment and seat proportion tilting, and the overall ride feels soft and comfortable.

The polar fox koala S is equipped with a motor with a total power of 120KW and a total torque of 240N.m It has good acceleration, excellent cruising range and good power performance.

In addition, the car is equipped with driving mode selection, remote control key, Bluetooth key, traction control (ASR/TCS, etc.), factory interconnection/mapping, Bluetooth /WIFI connection and other configurations.

The SUV has an atmospheric appearance, good spatial performance and high cost performance. I wonder if you are interested in it. I believe this car will definitely give you and your family a good experience.

　　In 2008, the Economic Investigation Detachment of Harbin Public Security Bureau cracked 15 criminal cases of making and selling fake goods, involving food, medicine, tobacco and alcohol, invoices and other fields, involving more than 40 million yuan, and arrested more than 40 suspects.

　　On March 11th, the Economic Investigation Detachment of the Municipal Public Security Bureau announced eight typical cases of counterfeiting.

　　Case 1: Producing counterfeit drugs and selling them everywhere.

　　In 2008, a large team of Economic Investigation Detachment of Harbin Public Security Bureau found a criminal clue involving counterfeiting registered trademarks, producing and selling counterfeit drugs. After investigation, it found a large criminal gang consisting of 47 suspects involving 13 cities in 9 provinces across the country.

　　In August 2006, the suspect Chen Yumin went to Anyang City, Henan Province to find Shen Haijun, a counterfeit drug dealer. The two sides agreed that Chen Yumin would provide raw materials and Shen would be responsible for finding someone to make counterfeit drugs. Shen found Huang to process 400 fake three-refined Sloping at the price of 500 yuan per piece (box). After receiving this batch of counterfeit drugs, Chen Yumin sold them to Shenzhen and Taihe County of Anhui Province successively through Wu Mou, Yunnan salesman of Sanjing Heihe Pharmaceutical Company.

　　From June 2007 to January this year, Shen Haijun bought 42 pieces of amoxicillin capsules and 63 pieces of cefalexin from Wang, a native of Henan Province, and sold them to Wu Yulong at a higher price in 100 yuan. Wu Yulong sold them to Shao Huiling at a price of 1,500 yuan each, and Shao Huiling sold the fake amoxicillin to Xu Shoucai of Ankang Pharmaceutical Co., Ltd. in Heilongjiang Province. Xu Shoucai has been distributed to other pharmaceutical companies or retail pharmacies for 19 times.

　　After investigation, Wu Yulong sold 105 boxes of cefalexin tablets and amoxicillin capsules from Harbin Pharmaceutical Group Pharmaceutical Factory to Heilongjiang Ankang Pharmaceutical Company in the name of Heilongjiang Wuxing Pharmaceutical Company. Ankang pharmaceutical company distributed 85.5 boxes to 19 pharmaceutical companies or pharmacies inside and outside the province in 30 times. At present, the stocks of counterfeit drugs in pharmaceutical companies and pharmacies all over the province have been basically recovered. On January 19th, 2008, the police will destroy 8 fake dens and seize 1.97 million counterfeit drugs (sticks and bottles) and more than 400,000 counterfeit trademarks.

　　Case 2: counterfeit money is hidden in the tea parcel

　　At 17: 00 on November 2, 2008, the investigators of the Second Brigade of the Municipal Economic Investigation Detachment got a clue: Wang Jiale, Yunfu City, Guangdong Province mailed a bag of three boxes of tea to Harbin, which contained forged RMB 5,000. The recipient was Yue from Wangshengbiao Store, Yongyuan Town, Daowai District, Harbin.

　　On November 3, 2008, investigators arrested Zhou Xilong, a man who came to collect the parcel. He confessed the criminal fact of buying counterfeit money from Guangdong through SMS. After careful inspection by investigators, it was found that all the fake RMB hidden in the tea box was in 20 yuan face value, totaling 4,980 yuan. On November 3, 2008, the suspect Zhou Xilong was criminally detained on suspicion of buying counterfeit money. Now the case has been investigated and transferred for review and prosecution.

　　Case 3: More than 10,000 counterfeit coins are hidden in cigarettes.

　　At 16: 00 on October 13th, 2008, the investigators of the Second Brigade of the Municipal Economic Investigation Detachment received a report: a bag marked as two cigarettes was sent to Harbin by PG One in the Golden Wheel Parking Lot of Shatai Road, Guangzhou, containing forged more than 10,000 yuan. The investigator immediately rushed to the post office to find the email, and learned that the recipient was Huang, the Xinfa Telephone Branch of Netcom Company in Xinfa Town, Daoli District.

　　On the morning of October 14th, the investigator took control of Huang, who had just received the email, and immediately reviewed it. Huang said: This email was received on behalf of his comrade Luo Xiyu. After careful examination of the mail, it was found that the fake RMB hidden in cigarettes totaled 12,000 yuan, including 200 in 50 yuan and 100 in 20 yuan.

　　The investigators continued to fight and soon captured the suspect Luo Xiyu. Luo Xiyu confessed that 12,000 yuan of fake RMB was bought with 1,900 yuan. On October 14th, 2008, Luo Xiyu was criminally detained on suspicion of buying counterfeit money.

　　Case 4: A "green arrow" was built in the rental house.

　　On January 23, 2008, Wrigley Candy (China) Co., Ltd. entrusted Beijing Jiayifeng Business Consulting Co., Ltd. to report to Harbin Economic Investigation Detachment that Guo Lirong, a criminal suspect, organized personnel to produce and sell counterfeit company’s "Green Arrow" chewing gum at No.27, Da Crystal Street, Daowai District, Harbin, with a daily shipment of about 20 boxes, each worth RMB 1,260.

　　On January 25, the police arrested eight suspects, including Guo Lirong. After investigation, Guo Lirong, a criminal suspect, purchased the outer packaging and anti-counterfeiting labels of Green Arrow chewing gum from Fujian and Shandong provinces from February 2007 to January 2008, and purchased sugar tablets from Yiwu City, Zhejiang Province, and organized personnel to produce and sell counterfeit "Green Arrow" chewing gum in the rented house at No.27, Da Crystal Street, Daowai District, with a total sales of more than 600,000 yuan.

　　On July 24, 2008, the People’s Court of Daowai District of Harbin sentenced Guo Lirong to three years’ imprisonment and fined RMB 100,000.

　　Case 5: A large number of fake cigarettes hide houses.

　　At 15: 00 on January 25, 2008, the investigators of the Municipal Economic Investigation Detachment, with the cooperation of the staff of the Municipal Tobacco Inspection Bureau, just arrested the suspect suspected of selling fake cigarettes, and seized 268 counterfeit cigarettes on the spot, with a case value of 154,840 yuan. Later, 274 counterfeit cigarettes were seized in Room 601, Unit 6, Building 7, Orchard Community, Xiangfang District, where he lived, with a case value of 43,820 yuan.

　　It turned out that on January 6, 2008, the Municipal Economic Investigation Detachment received a case handed over by the tobacco inspection department: at 11 o’clock on January 6, 2008, the staff of the Municipal Tobacco Inspection Bureau seized various brands of counterfeit cigarettes in a white Nissan car on Haping Road, with a case value of 113,000 yuan. After the owner Li Lianchun confessed, he found a large number of accounts of selling fake cigarettes from 2006 to now in his home. Under the identification of Li, the investigators seized two dens selling fake cigarettes, each with a value of 18,000 yuan and 15,000 yuan.

　　Case 6: Soochow Company used fake invoices.

　　At the beginning of 2008, the Sixth Brigade of the Municipal Economic Investigation Detachment received an alarm from the masses that Harbin Dongwu Metal Materials Co., Ltd. used a large number of false invoices and was suspected of tax evasion. Investigators found out that Zhu Ge, the operator of the company, and Zhu Yifan, an employee of the company, took measures such as not recording the income and issuing a huge amount of fake invoices to evade taxes. At present, it has been verified that the amount involved is more than 23 million yuan, and it is suspected of stealing more than 3 million yuan.

　　Case 7: Buy fake cigarettes and spray code for sale.

　　On August 20, 2008, the First Inspection Branch of the Municipal Tobacco Monopoly Bureau and the Eighth Brigade of the Municipal Economic Investigation Detachment jointly investigated and dealt with a case of selling fake and inferior products, and seized 3,058 counterfeit cigarettes with a case value of more than 300,000 yuan. The suspects, Luo Haiyan and Wang Long, are both suburban farmers. Without a tobacco license, they were introduced by others to buy fake cigarettes from A Zheng in Yunxiao County, Fujian Province three times in June 2008. After being distributed to Harbin through logistics, the fake cigarettes are spray-coded and packaged and sold to Hegang and other places. The case has now entered the court hearing stage.

　　Case 8: Continue to sell fakes during probation.

　　On July 9, 2008, the Eighth Brigade of the Municipal Economic Investigation Detachment learned that someone illegally purchased a batch of cigarettes from the south and would unload them at a cargo terminal on Xianfeng Road. The police arrested three buyers, including Sun Binjiang, and seized 1,950 cigarettes purchased at the cargo terminal. In addition, more than 6,000 cigarettes of more than 20 kinds were seized in the warehouse rented by three people, with a value of RMB 1.01 million.

　　After in-depth work, the police arrested Chen Yuebei, the suspect of Yunxiao County, Fujian Province. It was found out according to law that Sun Binjiang was sentenced to 3 years’ imprisonment and suspended for 3 years for illegal business operations in 2006. Sun Binjiang did not repent during the probation period and returned to his old job. In 2008, he colluded with Tan Liwei and Ni Junfeng to buy fake cigarettes from Chen Yuebei four times, and continued the illegal and criminal activities of selling fake and inferior products. At present, Sun Binjiang was sentenced to 4 years in prison and fined 208,000 yuan; The other three were sentenced to 2 years and 3 years in prison, suspended for 3 years and 5 years respectively, and fined 100,000 to 200,000 yuan. (Qin Lei Fu Li Qiong Cai Hang)

Editor: Yan Bin

　　　　　

[Content at a glance]A spokesman for the Georgian Ministry of the Interior said, "At 22: 24 on the 22nd, the Georgian military opened fire on the invading Russian warplanes over Abkhazia." The invasion was detected by Georgian military radar and civil aviation system, which was the ninth such incident in three months.

　　　　On August 6, Georgia accused Russian warplanes of launching missiles into its territory. The picture shows Georgia detonating missiles.

　　　　BEIJING, Aug. 25 (Xinhua)-According to a comprehensive report, an official of Georgia’s Ministry of the Interior said on the 24th that "when Russian fighters invaded Georgia’s airspace again a few days ago, the Georgian military finally chose to fire at Russian fighters to fight back". Local residents reported that they then heard a violent explosion and found the nearby forest on fire.

　　　　"At 22: 24 the day before yesterday (22nd), the Georgian military opened fire on the invading Russian warplanes over Abkhazia," Sota-Utiavini, spokesman of the Georgian Ministry of Interior, said in an interview. Sota-Utiavini also said that shortly after the Georgian military opened fire, local residents reported that they heard a violent explosion and saw the forest burning. But as of now, Georgian officials are still not sure whether the fighter plane has crashed.

　　　　Teglia, Deputy Minister of Defense of Georgia, also told reporters that it was probably a modified Soviet fighter that invaded Georgia’s airspace. Both the military radar and the civil aviation system monitored the invasion, and it was the ninth such incident in three months. "The Ministry of National Defense does not rule out that such frequent violations of Georgian airspace are related to Russian reconnaissance activities or represent a provocation." KuTeglia said that after the invasion, Georgian air defense system detected that a Russian plane violated its border twice and flew over Upper Abkhazia (Kodori Gorge), and the speed of the plane was 470-490 kilometers per hour. At present, Georgia has sent a note to the Russian Foreign Ministry, demanding that they must immediately give a clear explanation about the violation of the country’s airspace by a Russian plane. Russia immediately responded to Georgia’s allegations. Colonel Alexander Drobyshevski, spokesman of the Russian Air Force, said: "Russian Air Force aircraft did not fly along the Georgian border that day, and Russian aircraft did not violate Georgian airspace."

　　　　Rubani Rasjain, an expert on Russian issues at George Washington University in the United States, believes that the Abkhazia region involved in the new round of war of words between Georgia and Russia is an old problem between the two countries. On the surface and legally, Abkhazia is a part of Georgia, but Georgia’s sovereignty does not actually extend to this area from the Psou River to the Inguri River. This autonomous Republic has not been recognized by the international community since it declared "independence" in 1992, but it is closely related to Russia. It was not until July 2006 that the Georgian central government took control of the Kodori Gorge near Abkhazia. South Ossetia is an autonomous prefecture of Georgia, bordering on North Ossetia, Russia. After the disintegration of the former Soviet Union, South Ossetia demanded to merge with North Ossetia in Russia and establish an independent republic. This led to a sharp deterioration of the contradiction between the Georgian central government and the local authorities in South Ossetia, and a large-scale armed conflict broke out. Due to the close relationship between South Ossetia authorities and Russia, Georgia often accuses Russia of secretly providing military and economic assistance to South Ossetia, which has also seriously affected the relations between the two countries.

　　　　Georgian officials once again accused Russian fighter planes of throwing a missile near South Ossetia, which landed in front of a house in the village of Chedrubani, but did not explode. The Georgian side said that it found the unexploded missile in a vegetable field near the village of Tete rubani, 65km northwest of the Georgian capital Tbilisi. The missile incident has once again strained the relations between Georgia and Russia. The Russian authorities have denied that Russian planes have ever been active in that area. Russian experts sent to that area said that the photos of the missile wreckage provided by Georgia showed that the missile was neither Russian nor Soviet. Two independent international expert groups invited by Georgia approved Georgia’s statement. However, Russian Permanent Representative to the United Nations Churkin accused Georgia of forging a "missile legend", deliberately creating a "political tsunami" and provoking it. (Bi Yuan)

More international news:

·Former French Prime Minister Barr died in Paris.

·The situation in Iraq and Afghanistan is converging, and the United States is caught in the deepest quagmire after the Cold War.

·Details of 3 deaths and 2 injuries of British soldiers stationed in Afghanistan accidentally bombed by US warplanes were disclosed.

·The UN team will go to C? te d ‘Ivoire to investigate the attack on the Prime Minister of the Section.　

·Two hundred al-Qaeda elements bloodbath Iraq and kill religious leaders.

·South Korea regrets Abe’s denial of war responsibility.

·The United States warns Venezuela’s neighbors: beware of Chavez’s military buildup

·Iran flogs men who violate moral laws in downtown areas (photo)

·Australia gives prisoners a holiday and vacates their cells to hold APEC protesters.

Editor: Zhao Xuanxuan

　　A few days ago, Zhongtong, Yuantong, Shentong, Yunda and many other express delivery companies have issued the Notice on the Adjustment of the Distribution Fees of the Whole Network, announcing that the distribution fees of the whole network will be raised from today (September 1) to subsidize the income of couriers. The "delivery fee" means the "delivery fee", which is the income obtained by the courier to deliver the express from the outlet to the consumer. At present, what is the income of the courier brother? Look at the report that the reporter sent back from Guangzhou yesterday.

　　On August 31, the reporter visited a number of courier companies in Guangzhou and found that the courier brother began to meet the busiest season of the year. Zheng Wanqiang, who is engaged in express delivery in a Guangzhou express delivery company, told reporters that starting from September 1st, the company will increase the delivery fee of 0.1 yuan for each ticket, and 200~300 pieces can be delivered every day, and each ticket will increase the 0.1 yuan, which will make him a good income every month. Zheng Wanqiang, a courier of a courier company in Guangzhou, said that the rent was just (replenished) after making up seven or eight hundred yuan.

　　Not only Zheng Wanqiang, but also more courier brothers can enjoy the increase in income brought about by this round of fee increase. The reporter learned that the express delivery companies, such as Zhongtong, Yuantong, Shentong and Yunda, announced that they would increase the distribution fee of 0.1 yuan from September 1st. Just in July this year, seven central ministries and commissions jointly issued the "Working Opinions on Doing a Good Job in Protecting the Legal Rights and Interests of Courier Groups", pointing out that it is necessary to further implement the specific arrangements of the State Post Bureau on doing a good job in protecting the rights and interests of couriers and effectively enhance the legitimate rights and interests of couriers. For the delivery of some large-scale express delivery, the express delivery company has also made different adjustments. Tian Shanshan, manager of the personnel department of a courier company in Guangzhou, said that there are some areas with relatively high difficulty coefficient for the delivery of some large-sized couriers. For such couriers, we have also set up subsidies for special areas. On average, each courier can probably be promoted to a salary change of 1,000 to 1,500 yuan. Liang Wenhui, the general public affairs assistant of a courier company in Guangzhou, said that they will have a special fund of more than 200 million yuan, which will be mainly subsidized to our frontline courier brother. This special fund is basically aimed at the current income of courier brother, and some subsidies will be made to increase income.

　　The reporter learned that the courier brother group has strong work intensity and difficult working conditions. The increase in the courier fee will help to strengthen the confidence of the courier brother. Mr. Lai, a courier of a courier company in Guangzhou, said that the mentality of wanting to leave the company has dropped, and at least 1000 yuan has given them more rewards.

　　｜｜AARON Li, Special Representative of China Government for Eurasian Affairs, introduced the visit.

　　Good afternoon, media friends! From May 15 to 28, I visited Ukraine, Poland, France, Germany, the European Union headquarters and Russia as the special representative of the China government for Eurasian affairs, and had in-depth communication with all parties on the political settlement of the Ukrainian crisis. I’d like to introduce the relevant situation of this visit first, and then answer your questions.

　　Ukraine is the first stop of my visit. During my visit to Ukraine, I called on President Zelensky, held talks with Ermak, Director of the Ukrainian President’s Office, and Kuleba, Foreign Minister, respectively, and listened to the briefings by the heads of the Ukrainian Ministry of Infrastructure, the Ministry of Energy and the Ministry of National Defense. During my visit to Poland, France, Germany and EU headquarters, I held talks with Polish Deputy Secretary of State Gerville, French Foreign Ministry Director-General for Political and Security Affairs Mondoloni, German Foreign Ministry Secretary Michaelis, European Council President Michel’s Office Director Bernard and EU External Action Agency Deputy Secretary-General Mora. Russia is the last stop. During my visit to Russia, I held separate meetings with Russian Foreign Minister Lavrov, Deputy Foreign Ministers Rudenco and Luzin. In the communication with all parties, I elaborated on China’s position and proposition in detail, listened carefully to the opinions of all parties, and had in-depth and frank exchanges with all parties. The visit achieved the expected purpose. The Chinese delegation received a warm and friendly reception at every stop, and I once again thank the parties concerned.

　　This is the first time that China has specially sent a delegation to relevant countries to carry out diplomatic work on the political settlement of the Ukrainian crisis. During this visit, through in-depth communication with all parties, I have the following outstanding feelings.

　　First, all parties have made positive comments on China’s efforts and all hope to resolve the crisis peacefully.Regardless of Ukraine, Russia, European countries and the European Union, all parties recognize China’s efforts to promote peace and support a political solution to the Ukrainian crisis. They all hope that China will play an active role and are willing to communicate with China in depth. Uzbekistan thanks China for playing an active role in promoting peace and talks, appreciates China’s adherence to respecting sovereign territorial integrity and abiding by the purposes and principles of the UN Charter, and emphasizes that many contents in China’s position paper on political settlement of the Ukrainian crisis are in line with President Ze Lenski’s 10-point peace plan, expecting China to continue to exert constructive influence. The Russian side appreciates China’s sincere desire and practical efforts to promote a peaceful settlement of the Ukrainian crisis and expresses that it will continue to adhere to the direction of political settlement. Poland, France, Germany and the European Union all expect China to continue to exert positive influence on the Ukrainian issue, promote the peaceful settlement of the crisis, resolve differences through dialogue and achieve lasting and just peace in Europe. These statements once again show that China’s position on the Ukrainian crisis is objective, fair and impartial, and has also been highly praised by the international community.

　　Second, the risk of war escalation remains high.At present, the war is still escalating. During my three days in Ukraine, Kiev sounded the air defense alarm every day, and there were two large-scale air strikes. The battlefield is very deadlocked and full of uncertainty, and the situation is worrying. Historically, wars and conflicts ended in peace. But the spread of war will only bring more disasters and suffering. As long as there is a glimmer of hope for peace, we should make active efforts instead of letting the development of conflicts drag on, let alone adding fuel to the fire, which will lead to local conflicts turning into large-scale wars. At present, the parties may still face many difficulties when they sit down to negotiate and negotiate results, but it is important that someone come forward to promote the consensus of all parties, form the greatest common denominator, and gradually accumulate and create conditions for the final settlement of the crisis. As long as it is conducive to easing the situation and promoting negotiations, China is willing to do it.

　　Third, all parties are highly concerned about the risk of crisis spillover, especially nuclear safety, humanitarian issues, food security and other issues.

　　All parties are highly concerned about the safety of nuclear facilities in Uzbekistan. Ukrainian officials have repeatedly expressed to me their concerns about the safety of the Zaporoge nuclear power plant, and Polish officials are also worried about this. Once a nuclear disaster occurs, no one can be immune to it. All parties should take responsibility for ensuring the safety of nuclear facilities and take practical actions to ensure that the situation cools down and eases. This is the fundamental way to solve the nuclear safety problem.

　　Many countries are concerned about the humanitarian problems caused by the crisis. China attaches great importance to this, and has always played a constructive role in easing the humanitarian situation in Ukraine in its own way, supporting all initiatives and measures that are conducive to alleviating the humanitarian crisis. We put forward China’s six-point proposal on the humanitarian situation in Uzbekistan, and provided many batches of humanitarian aid to Uzbekistan. At the same time, we believe that it is the greatest humanitarianism to stop pouring oil on the fire and promote the situation to cool down as soon as possible and reduce casualties.

　　During the visit, all parties also expressed concern about the impact of the Ukrainian crisis on the world grain market, which is related to the survival and well-being of people all over the world. Russia and Ukraine are both important grain producers in the world, and the implementation of the Black Sea grain transportation agreement is of great significance to ensuring global food security. China maintains that the agreement should continue to be implemented in a balanced, comprehensive and effective manner. China has put forward an international food security cooperation initiative, and is willing to strengthen communication and cooperation with all parties in this regard, promote the formation of more international consensus, and make positive contributions to ensuring world food security.

　　The Ukrainian crisis has complicated historical latitude and longitude and realistic reasons, and its essence is the explosion of contradictions in European security governance. China is neither a crisis maker nor a participant in the conflict, but an advocate of peace and a promoter of peace talks. China has always held an objective and fair position on the Ukrainian issue and has never stopped its efforts to persuade peace and promote talks. Chairman of the Supreme Leader clearly put forward the "Four Should’s" proposition, which is China’s fundamental follow-up on the political settlement of the Ukrainian crisis. On February 24th this year, on the occasion of the first anniversary of the outbreak of the conflict, China issued the document "China’s Position on the Political Settlement of the Ukrainian Crisis", hoping to strengthen dialogue and exchanges with all parties on the basis of this document and continue to expand the common denominator of the political settlement of the Ukrainian crisis.

　　China has always played a constructive role in the peaceful resolution of the crisis based on the above principles and called for a ceasefire. Since the outbreak of the war, the Chairman of the Supreme Leader has held meetings or phone calls with leaders of various countries, including Russia and Ukraine, and has done extensive work in all aspects. Since the beginning of this year, the Chairman of the Supreme Leader has visited Russia, received French President Macron and Brazilian President Lula in China, and telephoned President Zelensky. Political settlement of the Ukrainian crisis is one of the important contents. China has also provided Ukraine with a large amount of humanitarian assistance such as food and medicine. China’s efforts are obvious to all.

　　China’s position on promoting peace and talks and easing the situation is consistent. We will continue to implement the positions and propositions of the Supreme Leader’s Chairman, such as "Four Answers", "Four Commonness" and "Three Thoughts", strengthen dialogue and exchanges with all parties, constantly build consensus and accumulate mutual trust, promote the formation of a greater common denominator, and make China contributions to the political settlement of the Ukrainian crisis.

　　Q: During your visit, The Wall Street Journal reported that, according to informed western officials, China proposed an agreement that would allow Russia to own parts of Ukraine. Ukrainian Foreign Minister Kuleba later said that according to his contacts with all parties, no country has expressed the position mentioned in your above report. How do you comment on this?

　　AARON Li: A spokesman for the Ministry of Foreign Affairs of China has clarified the report. I don’t know who the so-called "informed western officials" in The Wall Street Journal refer to, but the relevant reports are totally untrue. China adheres to an objective and fair position, actively persuades peace and promotes talks, and always stands on the side of peace, dialogue and justice. We are doing the right thing and doing it to the end. Whether in the process of communication with Uzbekistan, Russia or Europe, our position is consistent and clear. We also released the news in time. China’s position has been widely understood and supported by the international community including Russia and Ukraine.

　　During my visit to Ukraine, I had a friendly and frank communication with Foreign Minister Kuleba himself. Uzbekistan thanked China for playing an active role in persuading and stopping the war, and appreciated China’s call for respect for sovereign territorial integrity and compliance with the purposes and principles of the UN Charter. Foreign Minister Culeba made a personal clarification, which shows that the false report in The Wall Street Journal is not only completely untrue, but also unpopular, and it is obviously provoking Sino-Ukrainian relations.

　　I want to emphasize that China is not a party to the Ukrainian issue and will not do anything to add fuel to the fire. The Ukrainian issue is not a problem between China, Ukraine, China, Russia or China and Europe. China is willing to continue to strengthen communication and dialogue with all parties and play a constructive role in persuading and promoting talks.

　　Q: After this visit, what is your judgment on the prospect of a political solution to the Ukrainian crisis?

　　AARON Li: The Ukrainian crisis can only be resolved through dialogue and negotiation. During this visit, I feel that all parties support a political solution to the Ukrainian crisis. There may still be many difficulties for the parties to sit down and negotiate, but the parties are not completely without consensus. The Russian side said that it never opposes peace talks and has always supported solving problems through political channels; Uzbekistan also expressed its cherish and longing for peace, and the two sides have no door to peace talks.

　　If we really want to stop the war, save lives and achieve peace, we should stop sending weapons to the battlefield, otherwise it will only push up the risk of escalating tensions. China has always believed that no matter how great the difficulties and differences are, we should stick to the general direction of peace talks until a ceasefire and peace are reached.

　　I have noticed that South Africa and other African countries, Brazil and other parties have put forward initiatives to peacefully resolve the Ukrainian crisis, and China welcomes these initiatives. At present, it is important to gather the consensus of all parties, promote the formation of the greatest common denominator, and gradually accumulate and create conditions for the final settlement of the crisis. As long as it is conducive to easing the situation and promoting negotiations, China is willing to continue to do so.

　　Q: As a senior diplomat, you have visited Europe and Eurasia many times. Your visit bears a great mission. As far as personal feelings are concerned, what is the difference compared with previous visits?

　　AARON Li: I have worked in Russia for many years, and I have visited Ukraine and many European countries many times. This visit is regarded as revisiting my old place for me. But compared with the past, this visit is really different. The most intuitive feeling is the inconvenient transportation. As there is no flight to Ukraine, the first stop of our trip is to Kiev via Poland, and the train journey from Kiev to Warsaw is as long as 18 hours. Due to the suspension of flights between Europe and Russia, the direct flight from Brussels to Moscow originally took only three hours, but now it takes a whole night to get there by bypassing Istanbul. I think this is the most intuitive embodiment of the impact of the Ukrainian crisis on the economic and social life of all countries.

　　This is only one aspect of transportation. Ukraine, Russia and European countries used to have very close economic, cultural and social exchanges, but now many of them have been artificially cut off. It is not other countries on the other side of the ocean that have suffered the most, but Ukraine, Russia and European countries. The longer the crisis drags on, Ukraine, Russia and Europe will bear greater sacrifices and pay greater prices. Getting out of the crisis as soon as possible is beneficial to all parties, which is also the starting point for us to persuade and promote talks.

Xiaomi once said that he would copy 100 millet in five years. According to Sun Ran, a reporter from China Business News, after two years’ operation, there are 55 Xiaomi eco-chain enterprises, and there are four unicorns with a valuation of more than one billion dollars. Lei Jun scored 99.99 points.

Xiaomi is famous for making explosions, and its recent product logic is still the same. In the case of giving birth to four small unicorns, it is a big unicorn with a valuation of 46 billion US dollars. Therefore, in the 16,000-word long article, Tiger Sniff only picked two parts: the explosion logic and the fate of unicorns to help readers quickly understand the Xiaomi ecological chain.

Liu De, head of Xiaomi Eco-chain and co-founder of Xiaomi, believes that eco-chain investment is the value, methodology and existing resources of products exported by Xiaomi, including e-commerce platform, marketing team, brand, etc., and builds an aircraft carrier fleet around itself. In finding and screening the invested team and locking in the field, Xiaomi follows a complete set of logic:

First, the market in a specific field is large enough to play the demographic dividend model of the Internet; Second, the products in this field have serious shortcomings in cost performance and quality, and there is a chance to be transformed; Third, the products can be iterated or have consumables to ensure that the company’s durability is concerned by the market; Fourth, the product users match the characteristics of Xiaomi’s 150 million user groups (concentrated in 18-35 years old, with 70% of science and technology men), and it is easy to detonate by using Xiaomi platform; Fifth, the technology is excellent, and a professional team like "Niu Dao" is used to do "killing chickens". For example, the developer in mi band is actually a mobile phone team; Sixth, we share common values with Xiaomi, do not make quick money, and have the desire to make new domestic products.

This set of screening criteria corresponds to 80% of mass consumer users in the market. "The Internet is a demographic dividend business and is not suitable for niche markets. In a mature economic system, two or three enterprises should monopolize 80% of the market. What Xiaomi wants to do is to make the middle class live a decent life and become a national enterprise with reasonable price and good quality. The remaining 20% of luxury goods and features are not considered by Xiaomi. " Liu De said.

Strictly speaking, Liu De relies on a set of military theories to control Xiaomi ecological chain enterprises-precision strikes and small-scale special forces operations. The former pursues single product explosion and mass sales, while the latter pursues small-scale surprise attack and counter-attack.

Explosion logic

Understanding the above can help us better understand the explosion logic of Xiaomi and its ecological chain. They must highly recognize this product logic of Xiaomi to become an ecological chain enterprise of Xiaomi:

In Xiaomi’s product logic, what Xiaomi wants to do is not the product with the highest technical content, but the product that can meet the basic needs of 80% of the public and achieve the best cost performance. Therefore, it is necessary to define the product accurately.

In Su Jun’s view, traditional enterprises develop products by trial and error. First, they put in dozens of models, which one sells well, and then they produce more and invest more resources. The whole management system, management system and even data are standardized and healthy, which also disperses risks, but it lacks one thing, that is, the precise definition of the product side.

Take the air purifier as an example. There are many products on the market, but there is actually only one "public version" product. It is a fan plus an Archimedes curve duct, and the front and rear air inlets and the top air outlets are basically a routine. This is true from a technical point of view, but from the product experience, it is a piece of "furniture". To be integrated into the family, the appearance must be beautiful. Moreover, domestic home appliance enterprises still use the operation logic established by Japanese home appliance enterprises. For example, Japanese people will read the instructions carefully after buying products, and the instructions are still very thick, which is the habit of Japanese people. However, this kind of operational logic is very different from the current mobile Internet era. "Should have changed, and it is easy to change. Do not change because there is no pursuit. "

Xiaomi’s "precise definition" and "aiming at a little punching" are risky, but Su Jun believes that the product manager of Xiaomi system has enough confidence in the user experience, industry situation and the definition of good products to avoid this risk. "Sometimes we are absolutely confident that this product is what consumers want."

In fact, the product managers and directors in the Xiaomi Eco-chain team have a great decision on the definition of products and whether they can finally go public. Before the product comes out, it will go through two or three rounds of trial and internal spit. "The internal spit group is very powerful, and sometimes a product will be smashed to pieces." Many products in the Xiaomi ecological chain that failed to reach 80% satisfaction in internal testing were killed before listing. In Su Jun’s view, this is actually doing hardware with the idea of doing software, running in small steps and iterating quickly.

"Without 1 million units, I failed. The single product (annual sales volume) must also be guaranteed at least between 1 million and 10 million units. " This is the standard for Liu De, the head of Xiaomi Ecological Chain, to measure the success of a member enterprise."Eco-chain companies should be the first in the world in every field, and the second is fine, but it is no problem to be the first in China."

After two years of business, the Xiaomi mobile power supply made by Zimi sold 20 million units in 2015, ranking first in the world among similar products. Another Huami, which makes bracelets, sold 13 million bracelets in 2015, and it is also approaching the number one position in the world. Liu De thinks it is not difficult to become the world’s number one. "When you are based on a dividend market, you should have the number one base in the world."

Single product, mass production and explosion are the product logic that Xiaomi eco-chain enterprises follow together: they focus on a single product line, aim at 80% of the mass consumer goods market, sell high-configuration products at a low price close to the cost, and strive to reach the first position in the sub-sector within two or three years.Xiaomi saw clearly that the opportunity of the Internet model comes from the demographic dividend. Therefore, in this logic, scale is the core of everything, whether it is for profit or for maintaining benign operation.

Xiaomi requires every eco-enterprise to agree with the values of "don’t make quick money, don’t make huge profits and pay attention to quality".At the beginning, Su Jun set the price of 899 yuan, which was based on a set of "assuming success formula", that is, the cost of millions of sets of sales that could be imagined, plus the operating cost.

For example,

Zhang Feng, CEO of Zimi Technology, takes Xiaomi mobile power supply as an example. The average cost of 50 million units is much lower than that of 500,000 units and 5 million units. Assuming that a power supply (profit) costs 1 yuan money, there may be a profit of 30 million to 50 million yuan. If the profit rate is 10% and 5 million units are sold, there will be a profit of 20 million to 30 million yuan.

The decreasing cost effect brought by scale is one reason, and it is also very important to "cooperate" with the supply chain in a benign way. Before entering the Xiaomi ecological chain, Zhang Feng was the general manager of Inventec, a Xiaomi mobile phone OEM factory, and had been in the supply chain circle for more than ten years. When Xiaomi Mobile Power Supply was first introduced, 69 yuan’s pricing plan could not be formed without the support of a bunch of suppliers. In the eyes of many people in the industry, it is the unspoken rule of the industry that hardware manufacturers cut prices by squeezing the supply chain. However, Zhang Feng believes that "every expense of long-term cooperative suppliers is the same as their own, and their efficiency is our efficiency."

In the off-season, purple rice will allow manufacturers to continue production and build a part of their own inventory to take risks. "The plan we gave them is not two or three months, but six months, and their personnel should be kept stable. When machines and people are running, the efficiency is improved, the efficiency is improved, and the processing cost is reduced. "

At the same time, the realization of the cost-effective model also depends on the design ideas of Xiaomi products. Xiaomi enterprises have cut off all unnecessary functions in their products and the expenses they bring. This is related to Xiaomi’s positioning. What it wants to do is not the product with the highest technical content, but the product that can meet the basic needs of 80% of the public and achieve the best cost performance. Corresponding to this set of design ideas, Xiaomi Eco-enterprise does not use sophisticated "black technology", but mature industrial-grade solutions and accessories, which avoids the high cost of becoming a laboratory product.

The fate of unicorns

Most of Xiaomi’s investments are intelligent hardware entrepreneurs with traditional enterprise backgrounds, and their tolerance for price is much lower than Xiaomi’s. Therefore, when they run in with Xiaomi’s investment team, the most painful and tormenting thing for them is product pricing, but the price/performance ratio is the biggest weapon of destruction for Xiaomi and its eco-chain enterprises.

How to run in between eco-chain enterprises and Xiaomi;

Several Xiaomi eco-chain entrepreneurs have used the words "torture", "force" and "pain", especially in the pricing process. The earliest market price of the cooperative model of Ninebot and Xiaomi was 14,900 yuan, and the price was set at 2,999 yuan when negotiating with Xiaomi in the early stage. Gao Lufeng thought this was a very "millet" pricing style, but he didn’t expect it to be just the beginning. "Chatting and chatting, I don’t know when I started running for 1900 yuan." He recalled.

What does it mean to cut the price of 1000 yuan again? According to Ninebot’s previous manufacturing experience, such a price is almost impossible to achieve.

Therefore, on the premise of ensuring safety and performance, the team finally carried out a lot of algorithm optimization to improve efficiency, and replaced many high-precision parts with high prices and low production with mature industrial-grade devices and solutions with high prices and low prices. Gao Lufeng said: "We are very clear that basically no one in the industry can achieve this level of price. This is a conscience production, which is basically the cost price. " Xiaomi’s support through the supply chain is also an indispensable condition for the realization of this "floor price". "For example, like LG batteries, with our original production capacity and bargaining power, it is difficult to talk about good prices. The Xiaomi ecological chain took us to talk, and soon the price was’ beaten’."

Like Ninebot, Yeelight, the bedside lamp brand in Xiaomi ecological chain, has also experienced this "bargaining" process. Jiang Zhaoning, the founder of the company, said that the original price of Yeelight in 500 yuan was cut to 299 yuan. However, according to the original sales method, channel and advertising expenses accounted for at least 50% of the selling price, and this part of the expenses was covered by Xiaomi’s existing e-commerce channels and marketing team after cooperation with Xiaomi.

Chen Xiaoping, the founder of Yunmi Technology, was born in a traditional household appliance enterprise. He revealed that taking water purifier products as an example, the cost of the traditional household appliance industry only accounts for one-third to one-sixth of the retail price. But in the face of Xiaomi’s cost pricing method, they still experienced some struggles.

Gao Lufeng later imagined that even if the price of the product was set at 2999 yuan at the beginning, it would be subversive to the balance car market. Even if the price was higher in 500 yuan, there would be a net profit for 500 yuan, but there was no assumption in business. "If the price was not hard enough for yourself, Ninebot would not be as unique as it is now."

Ninebot may be the most experienced enterprise in the whole ecological chain for the attack of Xiaomi’s cost-effective model. This understanding stems from the strong contrast between two fates: on the one hand, Ninebot quickly opened up the volume of the balance car market under the transformation of Xiaomi; On the other hand, Segway, an industry tycoon, has always taken the mid-to-high-end route, entrenched in enterprise-level and niche markets. However, due to its high cost and eclipsed performance, it was eventually taken over by Ninebot. Therefore, Wang Ye, another founder of Ninebot, shouted the slogan very early: Don’t be the second Segway, be a consumer product.

For eco-chain enterprises, the biggest difficulty is not to straighten out the price, but to pass the product manager of Xiaomi and even Lei Jun before the product goes on the market. Jiang Zhaoning didn’t adapt to it at first. "Sometimes it takes two to three months for internal testing and public testing to add up. We have developed products for American customers before, and we have never suffered such torture."

Ninebot’s most uneasy and fastest-growing period is also the eve of the listing of the No.9 balance car. That product was originally scheduled to be launched on July 21, 2015, but one day in June, after seeing the prototype, Lei Jun thought that the appearance and many details did not reach the extreme he requested. "Ray always commanded, we basically didn’t resist, and the appearance was all over again. It was officially released on October 19 th. " Gao Lufeng said.

During the three months after Lei Jun proposed the revision, more than a dozen designers of Ninebot moved their computers to work in a conference room on the first floor of Xiaomi Company every day. "That stage was particularly painful. Our industrial design team completely collapsed after getting the instructions to reinvent the appearance." Gao Lufeng said.

The effect is also obvious. Under the impetus of Xiaomi, Ninebot, a startup company established only three years ago, acquired Segway, the originator of the balance car with a history of 16 years. The success of Ninebot is Liu De’s masterpiece. "Give it a push and you will buy Segway". Zhimi Technology and Huami Technology were both valued at nearly $300 million in the last round of financing, and now they are growing exponentially. Ninebot’s latest valuation has also risen to $1.2 billion, and it will launch an overseas listing plan. It seems that they are "forced" by Xiaomi, and this one is worth it. But more importantly, can these unicorns hatched by Xiaomi become truly "billion-dollar enterprises" after gradually reducing their dependence on Xiaomi?

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() The business review of the Board of Directors in the first half of 2023 is as follows:

　　I. Description of the industry and main business of the company during the reporting period.

　　The company is mainly engaged in the mining of salt mines, the production and sales of salt and salt chemical products. The main products include salt, industrial salt, small industrial salt and soda ash. According to the Guidelines for Industry Classification of Listed Companies (revised in 2012), salt belongs to the food manufacturing industry in manufacturing industry (C14); Two alkali industrial salts and small industrial salts are "chemical raw materials and chemical products manufacturing" in "manufacturing" (C26); Soda soda is "inorganic alkali manufacturing" (C2612) in "chemical raw materials and chemical products manufacturing".

　　1. Salt industry:

　　According to the classification of uses, salt products can be divided into salt, alkali industrial salt and small industrial salt. Salt is a necessity of people’s life, and its sodium element is an indispensable element in human growth and development; The industrial salt of caustic soda is the main raw material of caustic soda industry, which is mainly used for the production and manufacture of caustic soda and soda ash. Small-scale industrial salt is an industrial salt other than alkali industrial salt, which is mainly used in printing and dyeing industries. The production and sales of industrial salt and small industrial salt mainly depend on the downstream operation of the two alkali industries, and the price cycle is obvious. The production and sales of edible salt are relatively stable, and there is basically no periodicity. From the point of view of product price, after the reform of salt industry system, the wholesale price of salt dropped obviously, but the price of salt in Shangchao terminal remained basically stable, and the profit shifted from wholesale enterprises to retail enterprises. Generally speaking, the existing domestic salt production capacity is greater than the consumption demand, and there is a certain degree of oversupply. Therefore, enterprises with integrated production and marketing and strong channel control ability are more capable of coping with challenges.

　　2, soda ash industry:

　　Soda industry belongs to the middle reaches, and the relationship between supply and demand determines the price of soda, while the price of raw salt and energy determines the cost, and the price and cost jointly determine the gross profit margin of soda industry. From the perspective of market players, China’s soda ash industry is an industry dominated by medium and large enterprises, with a relatively high concentration. The research and development of technologies, equipment and materials related to the treatment of "three wastes" and energy saving and consumption reduction have promoted the continuous strengthening of technological innovation, equipment upgrading and clean and efficient energy utilization in China’s soda industry, and accelerated the transformation and upgrading from low-end manufacturing to high-end manufacturing. Under the influence of domestic macro-economic environment, soda ash industry has a certain periodicity, which mainly depends on the development needs of downstream photovoltaic glass, flat glass, daily glass, synthetic detergent, alumina and other industries.

　　3, salt cave oil and gas storage industry:

　　China is the second largest consumer of oil and natural gas in the world, and its dependence on foreign countries is high. In the face of the continuous turbulent international situation, the problem of energy security is becoming more and more serious. The country has successively issued a number of energy security or reserve policies, energy security is gradually rising to a national strategy, and oil and gas reserves have ushered in a period of development opportunities. The National Development and Reform Commission and the National Energy Administration pointed out in their guidance on energy security that "the construction of gas storage facilities should be accelerated. Do a good job in the overall planning and layout of underground gas storage and LNG storage tanks, and promote the intensive and scale construction of gas storage facilities. " Provinces (autonomous regions and municipalities) have compiled and issued special plans for the construction of provincial gas storage facilities, and encouraged local governments and relevant enterprises to share the investment and construction costs and benefits of gas storage facilities through cooperation in different places and joint ventures.

Second, the discussion and analysis of the business situation

　　In the first half of 2023, the company produced a total of 4,445,800 tons of salt and salinized products, an increase of 551,800 tons year-on-year, an increase of 14.16%; The production enterprises achieved a cumulative sales of 3,635,700 tons, an increase of 490,800 tons or 15.61% year-on-year, and a cumulative sales of 2,238,600 cubic meters of brine, an increase of 138,200 cubic meters or 6.58% year-on-year. The operating income was 2.901 billion yuan, a decrease of 4.23% compared with the same period last year. The basic earnings per share is 0.51 yuan. The main reason is that the same period of last year was a historical extreme, and the price of salt products fluctuated and fell during the reporting period, but compared with the average of the same period in 2020, 2021 and the same period in 2020 -2022, it still maintained a high growth level.

　　(a) steady investment, construction projects, the development potential continues to increase.

　　Guided by the new development pattern of "salt+energy storage" industry in the Tenth Five-Year Plan, the company made every effort to promote the construction of key projects under construction. The company and PetroChina Gas Storage Company jointly established Guoneng Company to promote the construction of the first phase of Zhangxing Gas Storage Project, and completed the main projects such as comprehensive building and auxiliary production houses, the main construction of the opening and closing station and the installation of major equipment such as power supply system. Well ZXK4-B and Well ZXK4-A were respectively connected with the target area, and well SY3 completed the plugging operation. At present, the construction period is reversed, the project is accelerated, and gas injection trial production is achieved during the year. Promote the comprehensive utilization project (Phase I) of brine salt production in gas storage, in which the preliminary administrative licensing work such as filing, energy assessment, safety assessment, environmental assessment and stability assessment has been completed for the refined liquid salt project, and the filing and energy assessment for the main salt production project has been completed. Set up a special class of sodium battery-grade soda ash product research and development project, speed up the research and development of production technology, and the product indicators meet the needs of target customers, which has now been transferred to the pilot stage.

　　(2) Stabilize production and expand channels, and continuously consolidate competitive advantages.

　　Give full play to the decision-making role of the marketing committee and the advantages of integration of production and marketing, strengthen the overall scheduling of production resource elements, scientifically organize parallel production, collaborative operation and linkage maintenance, pay close attention to the management of material consumption and energy consumption cost, accelerate the promotion of "intelligent change to digital transformation" and promote the long-term safe and stable operation of production. Solidly promote the construction of market channels inside and outside the province, and thoroughly implement the "spring ploughing action" in the provincial market. The sales of various salt products maintained a good momentum, and the proportion of Huai salt reached 84.34%. Continue to promote the "Spark Plan" in the market outside the province, make a new breakthrough in the sales of small packaged salt in the market outside the province, and further expand the influence of the market outside the province. The export business grew rapidly, and the salt products were exported to more than 30 countries and regions, such as Japan, South Korea, Southeast Asia, the Middle East, Europe and America, and were selected as "Sample Enterprises of China’s Foreign Trade Export Leading Index" in 2022. Declared China Time-honored Brand and China Quality Award, and was selected as one of the 100 typical cases of brand building of state-owned enterprises in the State Council SASAC for two consecutive years. Successfully held the "China Quality Miles-Huaiyan Bank and Huaiyan Quality Brand Conference", and released a series of new salt products, which won wide attention and praise from the market.

　　(3) Steady reform and innovation, and continuous improvement of endogenous motivation.

　　Deepen the new round of state-owned enterprise reform and deepen the promotion action. Focus on accelerating the construction of modern enterprise system, establish and improve the market-oriented operation mechanism system, and comprehensively establish the corporate governance model with the characteristics of Su Yanjing. Deepen the reform of "three systems" and stimulate the endogenous motivation and vitality of enterprises. Increase investment in scientific and technological research and development, focus on new product development, technical research, comprehensive utilization of salt cavities and other key tasks, and include 49 research and development projects such as intelligent storage of national reserve salt in the 2023 R&D project plan. In the first half of the year, 4 achievements at the municipal level and above were achieved, and 3 production problems and technical research problems were solved. Complete 4 key research achievements (items) of gas storage, energy storage and other cavity utilization technologies, and complete 2 pilot projects of new products; 9 patents (including 6 inventions) were accepted, and 6 patents (including 4 inventions) were authorized. Scientific and technological innovation was rated as a typical experience of national promotion of state-owned enterprise reform for three years by the State Council State-owned enterprise reform leading group office.

　　(4) Maintain safety and prevent risks, and continuously improve the governance system.

　　Deepen the promotion of benchmarking world-class management, strengthen supervision and assessment, and promote efficiency, effectiveness and effectiveness. Strengthen the construction of safety production system, do a good job in safety inspection and hidden danger management, formulate and issue the "double prevention management measures for safety risk classification management and hidden danger investigation and management", conduct a comprehensive physical examination of the double prevention system of each production unit, further consolidate the basic management of safety production, and continue to maintain a stable situation in safety production. Pay close attention to the quality management of salt and further improve the quality management system. We will promote the construction of enterprises governed by law and compliance management system, and determine the negative list behavior units of partners around key areas of compliance management. Actively carry out internal control audits and conduct special inspections on the implementation of internal control systems of six municipal salt companies. Organize research on contract risk prevention and control, strengthen the management of monetary funds and bills, and continuously improve the compliance management level and risk prevention ability.

Third, risk factors

　　(A) Macroeconomic cyclical risks

　　The main products of companies such as industrial salt and soda ash belong to basic chemical raw materials, which are closely related to the macroeconomic prosperity and the development of downstream industries. If the uncertain macroeconomic factors in the future lead to unsatisfactory economic recovery and weak downstream demand, and the release of production capacity in some regions affects market prices, it will put some pressure on the sustained and rapid growth of the company’s performance. The company will closely follow the market changes, adjust its business strategy and product structure in a timely manner, and make a good combination of technology, technology, equipment and management advantages, and strive to resolve the adverse effects brought about by changes in the economic environment.

　　(B) the challenges brought by market-oriented competition

　　The competition in the domestic salt market is becoming more and more fierce, and the gross profit space is squeezed. The company will actively seize the policy opportunity to stimulate the economy and promote consumption, give full play to the advantages of production and marketing, further strengthen the coordination of production and marketing, channel construction and sales resource integration, cultivate the market demand for high-quality and high value-added products, consolidate the domestic and foreign market share through multiple channels, and ensure the leading position in the industry.

　　(C) the risk of energy price fluctuations

　　Coal is the main energy needed by the company to produce salt and salt chemical products, and its price fluctuation has a great influence on the gross profit margin of the company’s products. The company mainly adopts the mode of linking factories and mines and direct procurement to reduce trade links, strive to reduce coal procurement costs, and actively respond to the risk challenges brought about by coal price fluctuations.

　　(D) Safety and environmental risks

　　As a large salt chemical production enterprise, there is a certain pressure of safety and environmental protection. With the continuous strengthening of energy consumption constraints and environmental protection requirements, it has a certain impact on the daily production organization of enterprises. As a green mining enterprise and a national-level green demonstration factory, the company has always adhered to the concept of green ecological development, continuously increased the investment in safety and environmental protection equipment, strengthened the safety training and daily management of employees, prevented illegal operations and emissions, and put an end to safety and environmental accidents.

Iv. analysis of core competitiveness during the reporting period

　　The company’s salt production capacity ranks among the best in China’s salt industry, with six core competitive advantages: "circular economy, mineral resources, regional transportation, technological innovation, integration of production and marketing, and well-known brands".

　　(A) advantages of circular economy. The company’s industrial system centered on "comprehensive utilization of rock salt resources and technological innovation of circular economy" has obvious advantages of circular economy. The self-developed "Downhole Circulating Soda Making Process" was included in the implementation guide of energy-saving technical transformation and upgrading in 2025 by the Ministry of Industry and Information Technology and other four ministries and commissions of the National Development and Reform Commission. It has been authorized to be used by other enterprises in the industry and has been popularized and applied in the industry. Guided by the "14th Five-Year Plan", the two chains of "circular economy industrial chain of saline-alkali calcium" and "industrial chain of salt cavity energy storage" have been built in depth, which have accumulated the advantages of salt cavity resources, brine consumption and technological innovation, and constructed a new development pattern of "salt+energy storage" industry.

　　(2) Advantages of mineral resources. The company has mineral resources with abundant reserves, excellent quality, thick deposits, high salt content and high salt grade. The mining rights of eight mining areas, including Zhangxing Salt Mine, Xiaguan Salt Mine, Jiangnan Salt Mine and Shitang Salt Mine, have a total reserve of 12.14 billion tons of ore, 7.094 billion tons of NaCI, 1.105 billion tons of associated Na2SO4 and a permitted production scale of 11.94 million tons/year. The company selects high-grade mining areas for salt production, which ensures the excellent quality of salt products. Abundant salt mine resources ensure the continuous supply of brine for salt and salt chemical products and the expansion of salt cavity economy, which has obvious advantages in the industry.

　　(3) Location traffic advantages. The company is located in Huai ‘an City, Jiangsu Province, and the economy in East China is active. It is an important production area of soda ash, chlor-alkali and other chemical industries. The market demand for salt and salt chemical products is large and it has a good location advantage. Small-scale industrial salt, alkali salt and sodium sulfate have a certain sales radius. Compared with other modes of transportation, the company adopts water transportation and has built its own wharf in the Beijing-Hangzhou Grand Canal, which has a longer sales radius and lower cost. Beijing-Shanghai, Tongsan, Ninglian and other expressways meet in China, and the Xinchang Railway runs through the territory, which is very convenient for land and water transport, creating unique conditions for the company to participate in market competition.

　　(4) Advantages of technological innovation. The company won the first "Jiangsu Science and Technology Innovation and Development Award Excellent Enterprise" and "Jiangsu Manufacturing Outstanding Contribution Award Excellent Enterprise" and other honors. Focusing on building a new pattern of "salt+energy storage" industry, increasing investment in scientific and technological research and development, focusing on key tasks such as new product development, technical research, and comprehensive utilization of salt cavities, 49 research and development projects such as intelligent storage of national reserve salt were included in the 2023 R&D project plan. In the first half of the year, 4 achievements at the municipal level and above were achieved, and 3 production problems and technical research were solved. Complete 4 key research achievements (items) of gas storage, energy storage and other cavity utilization technologies, and complete 2 pilot projects of new products; 9 patents were accepted (including 6 inventions) and 6 patents were authorized (including 4 inventions).

　　(5) Advantages of integrated production and marketing. The company is one of the few salt enterprises with integrated salt production and marketing in China. It pays attention to and strengthens the construction of marketing system, sets foot in the fields of channel construction, new product development and e-commerce more quickly, and promotes the reasonable growth of marketing work and the effective improvement of quality. It is in the leading position in salt sales radiation range, sales network service response, sales ratio inside and outside the province, and its business innovation ability and market competitiveness continue to increase, and its corporate reputation and social influence continue to increase.

　　(6) Advantages of well-known brands. The company vigorously implements the "three products" strategy, aims at high-end internationalization of the brand, creates "Millennium Huaiyan", shapes the first-class brand, and enhances the corporate brand and product image. "Jingshen" trademark is a famous trademark in Jiangsu Province, and "Huai" brand is a well-known trademark in China. The company has successively won the Top Ten Enterprises in China Light Industry Salt Making Industry, the Top 100 Enterprises in China Light Industry and the Top 50 Enterprises in China Light Industry Food Industry, and has successively won many awards such as Jiangsu Provincial Governor’s Quality Award, the 18th National Quality Award, the Asian Quality Excellence Award and the First Jiangsu Boutique. Natural edible salt, seaweed iodine edible salt, natural calcium edible salt and other products have been recommended as upgraded and innovative consumer goods by the Ministry of Industry and Information Technology.