Cctv news(Reporter Liu Yu) On July 6th, a press conference was held for the 7th "Maker China" Shenzhen SME Innovation and Entrepreneurship Competition and the "Specialized and Innovative" Enterprise Innovation and Entrepreneurship Competition. The press conference was hosted by Lv Zhe, deputy director of Shenzhen SME Service Bureau. Xiao Zuping, member of the Party Group and Deputy Director of Shenzhen Bureau of Industry and Information Technology, Deng Xiaojun, member of the Organization Department of Shenzhen Municipal Committee and director of the Municipal Bureau of Talent Work, Chen Zhifeng, member of the Party Group and Deputy Director of Shenzhen Education Bureau, and Ouyang Huiyu, deputy head of Futian District People’s Government, attended to answer reporters’ questions.

　　At the press conference, Xiao Zuping introduced the overall arrangement of the contest on behalf of the organizer. The theme of this competition is "Making Maker Shenzhen Go to China", which is co-sponsored by Shenzhen Bureau of Industry and Information Technology, Shenzhen SME Service Bureau, Shenzhen Talent Bureau, Shenzhen Education Bureau and Shenzhen Futian District People’s Government. The competition is divided into industry competition and proposition competition, and the participating teams are divided into enterprise group and maker group. According to the main direction of Shenzhen industrial cluster technology, the industry competition is divided into eight fields, including new generation electronic information, digital and fashion, high-end manufacturing equipment, green and low-carbon, new materials, biomedicine and health, marine industry and eight future industries. The proposition competition invited six head enterprises or platform propositions from different industrial directions, focusing on sub-sectors to carry out technical (project) research. This year’s contest will last about 2 months, and eventually 16 national competitions will be contested to form a Shenzhen team, which will be approved by the Secretariat of the Organizing Committee of Maker China and entered the list of the top 500 in China. Among them, there are 10 enterprise groups, with a total bonus of 1.05 million yuan; There are 6 makers in the maker group, with a bonus of 490,000 yuan.

　　This year’s competition focuses on the cultivation of "specialized and innovative" enterprises. Xiao Zuping introduced that at present, Shenzhen has 169 national-level specialized and innovative "little giant" enterprises, 870 provincial-level specialized and innovative enterprises, and 2,928 municipal-level specialized and innovative enterprises, which mainly show the characteristics of high degree of specialization, high growth and strong innovation ability. Focusing on the cultivation of "specialization and innovation", Shenzhen has implemented a number of measures, including providing "service specialists" for specialized and innovative enterprises and opening a specialized and innovative service area in "Shenzhen I Enterprise" to provide accurate services; Formulate a practical list for "specialized and innovative" small and medium-sized enterprises to promote the high-quality development of specialized and innovative enterprises; Incorporate high-quality investment projects of specialized and innovative enterprises into the landing coordination mechanism of listed companies’ fundraising projects, and promote the industrial space needed for the development of specialized and innovative enterprises; Formulate detailed rules for the evaluation of innovative small and medium-sized enterprises and the identification of "specialized and innovative" small and medium-sized enterprises, and implement gradient cultivation.

　　Deng Xiaojun introduced that in the cultivation of innovative and entrepreneurial talents, since 2020, Shenzhen has carried out the optimization and integration of municipal talent plans, established a new talent policy system driven by Pengcheng Peacock Plan and Pengcheng Talents Plan, and established a service system of Pengcheng Talents Card, which promoted the transformation from "single policy attracting talents" to "comprehensive environment gathering talents" and helped all employers in Shenzhen to attract talents. A series of relevant measures have been introduced to support talents’ innovation and entrepreneurship, including giving overseas students an upfront subsidy of 300 to 1 million yuan if they meet the requirements; For eligible creative spaces, a maximum of 2 million yuan will be given; Increase financial support for talent innovation and entrepreneurship through talent innovation and entrepreneurship fund; For talents to establish high-tech growth enterprises, loan interest subsidies, guarantee fee subsidies and venue rental subsidies are given according to regulations.

　　Chen Zhifeng introduced that Shenzhen has made good achievements in promoting the work of "double innovation" in colleges and universities, especially the experience of Shenzhen University was introduced by the National Leading Group for Education System Reform. The main practices in Shenzhen include setting up "double innovation" education courses in colleges and universities, and holding "double innovation" education experimental classes in various forms to consolidate the "double innovation" education foundation; Encourage and support colleges and universities to speed up the construction of university science parks, college students’ pioneer parks, business incubation bases, small and micro enterprise business bases, and scientific and technological entrepreneurship practice training bases, so as to create a "double innovation" educational practice platform for students; Encourage colleges and universities to hire outstanding talents from famous scientists, successful entrepreneurs, entrepreneurs, venture capitalists and other industries as "double innovation" instructors, and build a strong "double innovation" teaching team; Encourage and support colleges and universities to arrange funds through multiple channels, support "double innovation" education, and fund students’ innovation and entrepreneurship projects. In the future, Shenzhen will train more innovative and entrepreneurial talents who are brave enough to devote themselves to practice.

　　Ouyang Huiyu introduced that in recent years, Futian has adhered to the two-wheel drive development strategy of "finance+technology", aimed at the positioning of "central innovation zone" and the goal of "Manhattan+Silicon Valley", and attracted innovative enterprises and talents with a series of powerful measures. In terms of policy, Futian issued a policy to support high-quality industrial development, and invested 1.8 billion yuan to optimize the business environment. In terms of space, Futian strives to build an urban distributed intelligent science and technology innovation zone, and will continue to launch millions of square meters of industrial space in the next three years to support high-quality innovative enterprises and maker projects to settle down. In terms of financial support, Futian has gathered 70% of the financial licensed institutions in the city, which can provide enterprises with full-cycle financial support such as bank loans, venture capital, intellectual property pledge, listing, mergers and acquisitions. In addition, the Hetao Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone has just introduced technical research and industrial innovation support measures and the funding scheme to support Hong Kong and Macao youth innovation and entrepreneurship, which is a powerful choice for universities, scientific research institutions and innovation teams in Hong Kong and overseas to realize the transformation of scientific and technological achievements. As one of the organizers of this competition, the People’s Government of Futian District, Ouyang Huiyu, welcomes makers to invest and start businesses in Futian, and "deeply cultivates Futian and collects blessings".

　　Up to now, the number of enterprises in the city has exceeded 2.4 million, with 137 enterprises per thousand people, and the entrepreneurial density has ranked first in large and medium-sized cities in China for many years. At present, official website has opened the registration channel for the contest, and the registration deadline is July 15th. The organizing committee sincerely invites small and medium-sized enterprises and makers to actively register for the contest.

　　Recently, the National Development and Reform Commission and other three ministries and commissions issued a series of policies to encourage consumption to promote the upgrading of key consumer goods such as automobiles, household appliances and consumer electronics. Among them, the cost of new energy vehicles is greatly reduced, and it is strictly forbidden to introduce new car purchase restrictions in various places. All localities are not allowed to restrict or purchase new energy vehicles, and so on. What is the background of the "prohibition order"? How much automobile consumption potential is expected to be released? How should all localities do a good job in implementation? Our reporter interviewed relevant experts — —

　　A few days ago, the National Development and Reform Commission, the Ministry of Ecology and Environment and the Ministry of Commerce issued the Implementation Plan for Promoting the Updating and Upgrading of Key Consumer Goods and Smooth Resource Recycling (2019— 2020) (hereinafter referred to as the "implementation plan"), put forward a series of measures to promote automobile consumption, which aroused social concern.

　　Consumption potential needs to be released

　　The "Implementation Plan" proposes that, on the one hand, all localities should not impose restrictions or purchase restrictions on new energy vehicles, and those that have been implemented should be cancelled. Encourage local governments to give support to car-free families to purchase the first home new energy vehicle. On the other hand, it is strictly forbidden to introduce new automobile purchase restriction regulations in various places. Local governments that have implemented automobile purchase restriction should speed up the shift from restricting purchase to guiding use according to the effect of urban traffic congestion, pollution control and traffic demand control.

　　"This policy is highly targeted, which is not only a major positive for new energy automobile enterprises, but also means that there will be no new cities with restricted purchases in the future, which is conducive to breaking the barriers to passenger car consumption." Cui Dongshu, secretary general of the National Passenger Car Market Information Association, said.

　　At present, how big is the automobile consumption potential of cities with restricted purchases? Li Xianjun, director of the Tsinghua University Automobile Development Research Center, said that as of the end of March 2019, the number of effective applications for waiting for lottery cars in Hangzhou had reached 819,000, including 802,000 individuals; As of April 26, 2019, the number of valid applications for waiting for lottery cars in Shenzhen has reached 1.227 million, including 1.209 million individuals, which is equivalent to the annual sales of passenger cars in Russia; As of April 8, 2019, there were 3.689 million car purchases in Beijing, including 3.209 million individuals, which is more than the demand of European countries in one year.

　　"The above three cities have a total of 5.735 million lottery numbers. If this part of the car purchase potential can be released, it will account for 20.4% of domestic car sales last year and 24.8% of passenger cars." Li Xianjun said, "Even if an average family of three people participate in the lottery at the same time, the potential purchasing power will reach 1.91 million, which is expected to contribute 6.8% to the increase in automobile consumption."

　　The "Implementation Plan" also emphasizes that localities should reasonably set up congestion areas in combination with road congestion and guide their use. "Intelligent management of vehicle traffic should be realized, and the number of times vehicles enter congested areas should be restricted to prevent excessive use of motor vehicles." Li Xianjun said.

　　Aim at pain points and promote consumption

　　"In addition to canceling the restrictions and purchases of new energy vehicles, the" Implementation Plan "also proposes to vigorously promote the electrification, intelligence and greening of the automobile industry, and strive to enhance the supply guarantee capability of new products." Wu Songquan, chief expert of China Automotive Technology and Research Center Co., Ltd. and deputy chief engineer of Information Institute, believes that the Implementation Plan focuses on many bottlenecks and difficult problems in the consumption of new energy vehicles and clearly puts forward targeted measures.

　　In view of the cost of new energy vehicles, the "Implementation Plan" proposes that the cost of new energy vehicles should be greatly reduced. Specific measures include accelerating the research and development and industrialization of a new generation of vehicle power batteries, improving the energy density and safety of batteries, gradually realizing battery platformization and standardization, and reducing battery costs. Guide enterprises to innovate business models, promote the separation of consumption modes of new energy vehicles, such as battery leasing, and reduce the cost of car purchase. Optimize product access management, avoid repeated certification, and reduce enterprise operating costs.

　　"The key to reducing costs lies in batteries, which is also an important factor restricting the development of new energy vehicles at present." Cui Dongshu said that it was planned that the battery density of new energy vehicles would reach 260 WHr/kg in 2020, but it is still difficult now, so it is necessary to increase research and development.

　　In view of the "anxiety" in the use of new energy vehicles, the "Implementation Plan" proposes to speed up the development of new energy vehicles with convenient use. Specific measures include focusing on pain points such as short driving range and long charging time, drawing lessons from the power exchange mode and application experience in the public service field, and encouraging enterprises to develop new energy vehicle products with the combination of charging and replacing, flexible battery configuration and long driving range. Promote the development and application of high-power fast charging, wireless charging, mobile charging and replacing electricity and other technical equipment, and improve the convenience of charging and replacing new energy vehicles.

　　Cui Dongshu believes that the development of new energy vehicles is characterized by the rapid increase in driving range and the obvious large-scale vehicles. At present, the development of micro-electric vehicles is slow and there is a big demand gap. Therefore, the "Implementation Plan" emphasizes that the development of new energy vehicle products that take into account the length of driving range is not only in the right direction, but also forward-looking.

　　The "Implementation Plan" also proposes to speed up the update of vehicles in urban public areas. Promote the upgrading of vehicles in urban public areas, accelerate the use of new energy or clean energy vehicles for new and updated buses, sanitation, postal services, taxis, commuting and light logistics distribution vehicles in urban built-up areas, and reach 80% in key areas for air pollution prevention and control by the end of 2020. Encourage local governments to increase support for the operation of new energy vehicles and reduce the use cost of new energy vehicles.

　　"In key regional cities for air pollution prevention and control, new energy or clean energy vehicles will account for 80% of vehicles used in the public sector. This is a rigid indicator and will have a huge pulling effect on the new energy automobile industry." Cui Dongshu said.

　　"The" Implementation Plan "puts forward a series of measures to promote the consumption of new energy vehicles, focusing on the bottlenecks and pain points of current automobile consumption, especially new energy vehicle consumption, which is of great significance for promoting the upgrading of key consumer goods such as automobiles." Wang Qing, deputy director and researcher of the Institute of Market Economy of the State Council Development Research Center, said that the introduction of the "prohibition order" meets the needs of consumers and the market, which is conducive to the overall consideration of the combination of long and short, and promotes the upgrading of consumption.

　　Guangzhou and Shenzhen took the lead in responding.

　　The "Implementation Plan" also proposes to innovate and develop smart cars; Accelerate the elimination of old cars and the renewal of vehicles in urban public areas, and actively promote the upgrading of rural vehicle consumption; Vigorously promote the circulation and consumption of used cars, actively guide the innovation of auto financial products, and gradually improve the infrastructure such as charging and replacing electricity and parking.

　　Cui Dongshu said that this policy has a good guiding role in the development and market of new energy automobile industry, and it is good for local governments, enterprises and consumers. The key lies in how local governments introduce specific measures to further refine and implement them.

　　In January this year, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Civil Affairs, the Ministry of Finance, the Ministry of Transport and other ten ministries and commissions jointly issued the "Implementation Plan for Further Optimizing Supply, Promoting Steady Growth of Consumption and Promoting the Formation of a Strong Domestic Market (2019)", focusing on six measures to promote automobile consumption. Among them, the requirements for the gradual liberalization of the automobile purchase restriction policy are included.

　　Up to now, Guangzhou and Shenzhen have taken action. On June 2, Shenzhen Municipal Bureau of Transportation and Guangzhou Municipal Bureau of Transportation respectively issued the Notice on Increasing the Allocation Quota of Incremental Indicators for Small and Medium-sized Passenger Cars. Starting from June this year, Shenzhen will increase the allocation quota of incremental indicators for ordinary cars by 40,000 per year from 2019 to 2020 on the basis of the original regulation target of 80,000 per year. On the basis of the original quota, Guangzhou will increase the number of small and medium-sized passenger cars by 100,000 from June this year to December 2020.

　　"The market is one of the core elements of industrial competition." Li Xianjun pointed out that automobile is one of the industries with the largest impact coefficient on the national economy, the strongest employment, the most remarkable development of related industries and the strongest ability to integrate new technologies. At present, the number of cars with 1,000 people in China is more than 170, which is not only far lower than that of developed countries, but also lower than the world average. This means that there is still much room for growth in China’s automobile consumption. Especially with the rapid development of new technologies and the emergence of new products, China’s automobile industry contains great innovation vitality and potential. Therefore, we should constantly optimize the consumption environment, smooth the recycling of resources, continuously release the potential of domestic demand, further promote the upgrading of automobile consumption and promote the formation of a strong domestic market.

West Ham United VS Arsenal

After West Ham lost to Everton at home last season, the league suffered two consecutive defeats. The team’s recent performance is really not safe, and it is still difficult to resist when facing the league’s strong teams. At present, it ranks 9 th in the league. West Ham United’s offensive output is acceptable, but the stability of the team’s defense is still insufficient. After Arsenal’s victory over Sheffield United, the league remained unbeaten, and the team is currently ranked second in the league. Arsenal’s offensive output is very strong, and the stability of the defense line is also worthy of praise. Recently, it has been able to score zero opponents in many games.

West Ham United’s overall strength is relatively limited, the team’s recent stability is not high, and the main battle performance is not safe. The Arsenal League has guaranteed unbeaten record so far, and the team’s historical achievements have crushed opponents, so the psychological advantage is very obvious. This time, the team is a guest to challenge their opponents, and I believe that they still have the ability to win from the away game.

Everton VS Burnley

Everton beat West Ham United in the last league. The team’s recent achievements are relatively erratic, showing a plum blossom pile, but its winning ability has indeed improved, and it is currently ranked 15th in the league. Everton’s offensive and defensive ends have also improved to some extent recently. Burnley lost to Bournemouth in the last league, and the league suffered another three-game losing streak. So far, the team has only won one victory, ranking only 19th in the league. Burnley’s offensive output is relatively weak, and the defensive end can be said to be full of loopholes.

Everton’s recent performance is indeed unstable, and the team has no strength against the strong teams, but its winning ability has indeed improved in the face of the weak teams in the league recently. The performance of Burnley, the opponent, continued to be sluggish, and recently suffered a three-game losing streak. This time, Everton is sitting at home to meet the challenge of the weak team, and I believe that I still have the ability to successfully win the opponent at home.

Bournemouth VS Liverpool

Bournemouth defeated Burnley at home in the last league, and finally won the first victory in the league. However, the opponent is really a weak team, and the gold content is really not high. At present, it still ranks 17th in the league. Bournemouth’s front line output is insufficient, and the loopholes at the defense end are not small. Liverpool beat Nottingham Forest at home last season, and the league won two consecutive victories and three unbeaten games. The overall performance of the team has once again strengthened, and it is currently ranked fourth in the league. Liverpool’s offensive output is stable and the defense strength is constantly strengthening.

Bournemouth’s overall strength is very limited, the ability to fight hard is also insufficient, and there is no advantage at home. After all, Liverpool, the rival team, has recently returned to the right track after losing the game unexpectedly, and the stability of both offensive and defensive ends is constantly improving. In addition, Liverpool’s historical achievements have crushed their opponents, and even if they are a guest, they are not afraid.

Manchester United VS Newcastle United

Manchester United lost to the opponent in the last Manchester derby, and was hit by the strong team after winning two consecutive victories. However, the team has won several victories in the near future, and its overall performance has improved. At present, it ranks eighth in the league. Manchester United’s offensive and defensive stability needs to be strengthened. Newcastle United drew away with Wolves in the last league, and the league remained unbeaten in six rounds, but the winning ability was still insufficient, and it is currently ranked sixth in the league. Newcastle United’s offensive output is strong, but the defensive end often has problems.

Manchester United’s domestic and foreign troubles are serious, and the recent achievements and performance of the team are indeed not stable enough. However, as for Chi Hah, he still needs to strive for victory in every game to stabilize the morale of the army. Newcastle United’s overall performance has been stable recently, but its winning ability has indeed declined. In addition, the team’s winning ability in guest games is indeed insufficient. This time, the Red Devils welcomed their opponents at home, and I believe there is still a chance to successfully win their opponents.

Chelsea VS Blackburn

Chelsea lost to brentford at home last season, and the unbeaten game in three rounds of the league ended. Losing the game is really unacceptable, and it is only ranked 11th in the league at present. Chelsea’s offensive output suffered another zero, and the defensive end of the last two league games also lost 2 goals per game. Blackburn lost to Swansea at home in the last league, and its three-game winning streak ended. It is rare for the team to win a winning streak in the near future, and the last game was also ended by opponents. At present, it ranks 12 th in the British Championship. Blackburn’s offensive output is also not stable enough, but fortunately the defense strength has improved recently.

Chelsea’s defeat on the road to the Northern Expedition was indeed a blow to morale, but this time the team ushered in a lower-level league opponent, which was also a rare opportunity for the team to snatch victory and revive morale. Opponent Blackburn rarely won a winning streak recently, but the stability is still insufficient. The last game was terminated by the opponent, and the efficiency of the team’s offensive end really needs to be strengthened. This time, Chelsea played at home to meet the challenge of Championship team Blackburn Rovers. I believe it is not too difficult to win the opponent.

Dortmund VS Hoffenheim

The recent performances of both sides are relatively stable, but Dortmund’s achievements in the past battles have crushed opponents, and their psychological advantages are very obvious. This time, I took a strong home game against my opponent, and I believe I still have the ability to continue my outstanding achievements.

Frejborg VS paderborn

Although Frejborg’s performance is erratic, he has a strong ability to score points in the main battle. Paderborn, the opponent, is a team in the middle reaches of German B, and its overall strength is relatively limited. I’m afraid it’s very difficult to be a guest and challenge Frejborg.

Hertha Berlin VS Mainz

Hertha Berlin’s current situation is erratic, but it is good to win more and lose less, and at the same time, the main battle ability is not weak. Although the opponent Mainz is a high-level league team, the team’s performance so far has not been satisfactory. This time the two sides met, Hertha Berlin still had a chance to defend the unbeaten home.

Udinese VS Cagliari

Udinese’s winning ability is limited, but his recent performance is fairly safe. Although the opponent Cagliari won the first victory in the league in the last campaign, the overall stability is still insufficient, and at the same time, the ability to fight is not good. This time, Udinese is at home, and I believe he still has a certain advantage.

　　In order to implement the spirit of the 2024 Capital Economic and Social High-quality Development Promotion Conference and the 2024 Beijing Economic and Information System Work Conference, implement the decision-making arrangements of the municipal party committee and municipal government on the "good start" work, and do a good job in the steady growth and development of the information software industry and the "good start" work in the first quarter, on the afternoon of February 23, the Municipal Bureau of Economic and Information Technology organized the deployment meeting of the key work of the information software industry in 2024 and the "good start" dispatch meeting in the first quarter to strengthen Leaders and responsible comrades of the competent departments of information software industry in 16 districts and economic and technological development zones in the city, as well as industry associations and alliances in the field of information software industry in the city attended the meeting.

　　At the meeting, the Information and Software Service Department of the Municipal Bureau of Economic and Information Technology publicized the spirit of the 2024 Beijing Economic and Information System Work Conference, summarized the work situation of the information software industry in 2023, introduced the working ideas and key tasks in 2024, and re-emphasized the economic operation and fixed assets investment index tasks of the information software industry in the whole year and the first quarter of 2024.

　　Haidian District, Chaoyang District and Economic and Technological Development Zone made key speeches on the economic operation and fixed assets investment scheduling in their respective regions; Dongcheng District, Xicheng District, Shijingshan District and other relevant districts introduced their respective work; The urban area has conducted in-depth discussions on how to carry out the "good start" work in the first quarter, and coordinated and solved the existing difficulties and problems.

　　The meeting called for continuing to consolidate and improve the communication and coordination mechanism at the two levels in urban areas, and doing a good job in operation monitoring, project scheduling, enterprise services, policy promulgation and publicity, so as to jointly promote the high-quality development of the information software industry in the capital.

　　All districts should further strengthen the organization and leadership, do a solid job of "getting off to a good start" in the first quarter of the information software industry, ensure a good start, and lay a solid foundation for achieving the annual goals and tasks.

　 　　　During the National Day, there was a news in the sports circle that attracted the attention of all parties, that is, Academician Li Jian ‘an, a well-known expert in rehabilitation medicine in China, an international academician of the National Medical College of the United States and director of the Rehabilitation Medicine Center of the First Affiliated Hospital of Nanjing Medical University, successfully completed seven challenges in seven days during the National Day.

　　The 69-year-old academician proved people’s adaptability and endurance potential with practical actions. Netizens have also commented on this, praising Academician Li Jian ‘an’s amazing physical quality and extraordinary perseverance. At the same time, there are also some doubts: Is such a huge amount of exercise really harmless to the body?

　　Recently, at the 6th China Changzhou International Sports Rehabilitation Conference, Academician Li Jian ‘an made a main report, in which he also mentioned his personal marathon experience and understanding of marathon.

　　Behind the "7 days and 7 horses", you should also know these things.

　　A pair of running shoes

　　Let him experience the benefits of sports.

　　The benefits of exercise to organs, bones, brain and other tissues and organs must be well known, and before 2015, Academician Li’s cognition of the benefits of exercise was mainly at the theoretical level.

　　Academician Li’s running career began on January 6, 2016, because from 2013 to 2015, his physical condition went from bad to worse, he often caught a cold, and it was a serious viral infection, and his immunity decreased significantly. At this time, a friend who often runs gave him a pair of running shoes, so he naturally started running.

　　On September 22, 2016, in the morning run, he accidentally fell and landed on the outside of his right foot. After examination, the fracture of the base of the fifth metatarsal was found.

　　Fully aware of his physical condition and solid medical knowledge, Academician Li has a bold idea: promoting rehabilitation through exercise.

　　So, he began the self-experiment of active rehabilitation:

　　Twelve days after the fracture, he climbed the Purple Mountain.

　　Eighteen days after his fracture, he limped for 10 kilometers in Xuzhou.

　　On the 70th day after the fracture, he took part in the Nanjing Half Marathon.

　　On December 11th, 2016, the 80th day after the fracture, he completed the first "all-horse race" in Guangzhou Marathon in 5 hours and 54 minutes. At this point, his right foot has basically recovered.

　　Just after the horse race in 2016, Academician Li lost 14 kilograms, and also lost some health problems related to weight, such as hyperlipidemia, osteoporosis and fatty liver. His current bone density is equivalent to that in his 40 s. Especially since the day of running, I have never caught a cold and never got sick. Taking part in sports personally made him feel the benefits of sports.

　　"Exercise is medicine"

　　There are many benefits to health.

　　Because of the multiple benefits of exercise to health, we often say that "exercise is a good medicine". But at the meeting, Academician Li said that he called it "exercise is medicine" because all medicines have side effects, and exercise is no exception. If you don’t have a comprehensive understanding of your physical condition and lack a scientific and reasonable exercise program, you are likely to get hurt in sports.

　　For example, sudden high-intensity exercise in a short period of time will reduce our own immunity, especially high-intensity exercise for more than 90 minutes, which is also known as the "window-opening theory" of decreased immunity after exercise.

　　Generally, 2-3 hours after high-intensity and long-term exercise, the innate immune system of the body begins to enter a busy working state, which will lead to the decline of the immune system’s resistance to external antigens.

　　Therefore, it is easier to be attacked by viruses, bacteria and fungi at this time, and this process may last until 24 hours after exercise. Therefore, we should pay attention to controlling the intensity of exercise, step by step, and pay attention to the recovery after exercise.

　　Many people will say that running hurts their knees when they mention running.

　　Academician Li said: You think too much! Reasonable exercise will not only wear joints, but also make joints stronger and more durable, and reduce the incidence of arthritis. Only 3.5% of fitness runners suffer from hip and knee arthritis, while those who are sedentary have an arthritis rate of 10.5%. It is not running that hurts the knee, but running incorrectly will hurt the knee.

　　Academician Li has hardly caused any pain in the competition in recent years, and his physical function has not decreased due to excessive exercise, which shows that the amount of exercise is within the controllable range.

　　Academician Li also hopes that more people can understand the mechanism of human movement, master scientific sports knowledge, find a suitable exercise program, truly turn "sports are medicine" into "sports are good doctors" and enjoy the health and fun that sports bring us.

　　"7 days and 7 horses"

　　Three key words for finishing the game

　　Throughout Academician Li Jian ‘an’s experience in horse racing since 2016, he completed one full horse and two half horses in 2016, two full horses and eight half horses in 2017, 13 full horses and nine half horses in 2018, 14 full horses and four half horses in 2019, and 10 full horses and seven half horses in seven days in 2020.

　　These horse racing experiences also reflect the key points mentioned by Academician Li at the meeting: individualization, step by step, perseverance, and upholding these three key words to create a personal health curve in a wise way.

　　The first thing is to make a suitable exercise program, because everyone’s exercise ability and exercise experience are different. At the same time, pay attention to the recovery after exercise, such as stretching, massage, hydrotherapy and other ways to relax and recover after running, and cooperate with nutritional supplements. Carbohydrate, protein and branched-chain amino acids are all nutritional elements that need to be supplemented after long-distance running.

　　Rome was not built in a day. From Academician Li’s horse racing experience, we can also see the gradual progress of his exercise and his perseverance in the past five years. Most runners are amateurs, without systematic training, and often the amount of training can’t keep up with the intensity of the competition.

　　Although academician Li’s record of 7 days and 7 horses is really enviable, we can’t easily follow suit. In addition to comprehensive and systematic training, we need to have a precise grasp of our own recovery and pace design. I believe that Academician Li has also made a perfect plan for his pace during the seven-day challenge.

　　Academician Li Jian ‘an hopes to share the knowledge of rehabilitation medicine and sports experience accumulated in the marathon with more people, so that more runners and ordinary people can run scientifically and enjoy the health and happiness brought by sports.

　　His plan is: "When I first started running, I felt satisfied with running a marathon in my life. Now it seems that there is no pressure to run 100 marathons. My goal now is to run a hearty one when I am 100 years old!"

　　Beginners of running had better start from walking.

　　For beginners who have just started to participate in running, it is forbidden to run at high intensity at the beginning. The training plan is best to start from walking, gradually transition to the combination of walking and running, and finally transition to running. When a junior runner prepares for running training, he must first master the following skills:

　　Step 1 walk briskly

　　Walking briskly is an entry-level sport for running, which can also be understood as walking fast. When walking briskly, you should hold your head up, chest up and abdomen in, and speed up the pace, instead of increasing the stride. Your arms bend at 90 degrees and swing naturally with your body.

　　Step 2: Timing

　　When running, we should grasp each training time by ourselves. For example, a training plan is: ① walk for 5 minutes to warm up; ② run for 2 minutes+walk for 2 minutes; cycle for 25 minutes; ③ walk for the last 5 minutes to relax. If there is a timer with reminding function during training, set the time in advance, and we can be reminded to switch training modes when it is time.

　　3. Heart rate monitoring

　　Some runners may see the training effect by weighing themselves. In fact, the heart rate during running is an important indicator to measure the intensity of exercise. Therefore, we should pay attention to our own heart rate changes during running, and it is best to control the novice’s rate in the running center at 50%-80% of the reserve heart rate.

　　4. Cross-training

　　At the beginning of running, it is best to add some other exercise methods, such as cycling and swimming, so that on the one hand, it can alleviate the impact of simple running on the legs, on the other hand, it can also enhance the strength of the legs.

　　Academician Li also gave four suggestions to the racers:

　　Do what you can, don’t exceed your ability.

　　2. Do a good job of warm-up, especially after the finish line, which is prone to problems. Walk for at least 5-10 minutes after the race, and don’t stop.

　　3. Adhere to the principle of gradual progress and perseverance, strengthen daily exercise, and don’t rush to participate in the competition.

　　4. Make sure you feel good about yourself. If you feel flustered, chest tightness, headache, shortness of breath and poor walking stability, you should slow down or even stop the game immediately.

　　Comprehensive report by China News Service and CCTV in Yangzi Evening News

Patent abstract shows that the invention discloses a beauty display screen installed on a refrigerator panel through a fixed structure. And relate to that technical field of mirror beauty mirrors of refrigerator. The invention comprises a display screen body; The surface of the display screen body is plated with a nano-scale film layer; The fixing structure comprises a circular outer box cover, an embedded box and a refrigerator door body; The display screen body is arrange on one side of that outer box cov; The embedded box is clamped and fixed on the inner side of the refrigerator door body through a buckle and a T-shaped hook; The outer box cover is clamped and installed on the embedded box through L-shaped claws and L-shaped buckles. Accord to that invention, the nano-scale film layer is arrange on the glass plate with the semi-transparent and semi-reflective optical film, so that the beauty function of the display screen body is realized, and the user experience is improved; When installing and disassembling, it is only necessary to control the elongation and contraction of the miniature electric telescopic rod; Realize the quick loading and unloading of beauty display screen; It avoids the complicated steps of dismounting the embedded box when dismounting, which is convenient and quick.

Text |C2CC New Media

A few days ago, Chanel led the establishment of Traceability Alliance for Sustainable Cosmetics (TRASCE). According to the official introduction, TRASCE Alliance was established to deal with destructive events in the cosmetics supply chain, including health crisis, climate crisis-related events and geopolitical challenges.

The alliance consists of 15 beauty companies including Chanel, Clarins, Dior, Estee Lauder, L ‘Oreal, Shiseido, L ‘Occitane and Sisley, and international raw material packaging suppliers.

In recent years, international beauty giants have continuously increased the number of sustainable beauty cosmetics and formed industry alliances with the goal of environmental protection and sustainability. In February 2022, 36 international beauty care groups, including L ‘Oreal, Henkel, Unilever, LVMH and Natura &Co, announced the establishment of the Eco-Beauty Score Consortium, aiming at establishing a brand-independent and transparent cosmetic environmental impact assessment and scoring system for the whole industry.

On the road of promoting the sustainable development of beauty, international brands are indeed at the forefront, and may be more than one position ahead of domestic brands. For example, L ‘Oré al promises that by 2030, 95% of the ingredients in the brand formula will be bio-based and 100% of the plastic packaging will be recyclable; Unilever’s goal is to achieve zero emissions of all products from production to sales by 2039; By 2030, P&G will achieve 100% FSC certification and so on.

International brands have the first-Mover advantage in the field of sustainable beauty, and occupy the right to speak in the international market. However, the formation of the alliance, to a certain extent, is also shaping the brand authority. It is not excluded that they hope to re-divide the global market position and create barriers to industrial competitiveness through the form of alliance, which may increase the difficulty of domestic products going to sea and further raise the threshold for China brands to enter the European and American markets.

01 "abandoned" natural organic

Ten years ago, "organic", "natural" or "plant" skin care products were all the rage in China market. With the popularization of basic knowledge of ingredients, formulas and efficacy of skin care products in the industry, consumers found that "natural and organic" did not mean safer and more effective, and skin care products with scientific basis and clinical efficacy were more popular with consumers.

Therefore, many imported brands focusing on the concept of "natural and organic" have lost their reputation in the China market. Only last year, British organic skin care brand Aurelia, Japanese natural organic make-up brand Naturaglace, New Zealand natural skin care brand Snowberry and other natural organic brands closed Tmall flagship stores in China.

The concept of "natural and organic" is no longer the golden key for foreign minority brands to open the door to China market. More importantly, from the perspective of national policy supervision, China has never really opened the door for "natural and organic" beauty cosmetics.

On July 1, 2012, China cancelled the organic certification of cosmetics, and in 2015, the words "organic", "pure natural" and "0-added" were included in the prohibition language of cosmetics labeling in the Measures for the Administration of Cosmetics Labeling. As soon as the policy comes out, it basically means locking up the growth space of natural and organic concepts in the beauty market in China.

Not only that, international beauty giants seem to be deliberately giving up the concept of natural organic. In November 2023, L ‘Oré al sold Sanoflore, a natural skin care product, to private equity firm Ekkio Capital in a low-key way. Earlier, L ‘Oré al Group sold The Body Shop to Nature&Co Group.

It can be said that natural organic beauty cosmetics died early before they rose in the global market, but it did not affect the concept of planting grass in consumers’ minds. More importantly, green, healthy and sustainable development is the development trend that all major industries in the world are following.

According to the data of White Paper on Pure Beauty Industry, from 2020 to 2027, the global pure beauty market is expected to grow from 5.4 billion US dollars to 11.6 billion US dollars, with a compound annual growth rate of 12.07%. In China, 86% of China users said they would consider using Clean Beauty products, and the number of pure beauty users in Amoy increased by more than 31% year-on-year.

According to Bain’s Insight into Sustainable Consumption Trends in the Asia-Pacific Region, 90% of the respondents are willing to pay a premium for the sustainability of products, and as many as 51% of the respondents regard environmental protection as one of the three most important shopping standards.

Compared with natural organic and pure beauty, sustainable beauty can be regarded as a higher-level version. At present, domestic and foreign brands are constantly "washing green", and the mass society will also pay attention to how brands practice the principles of "openness, transparency" and "traceability", such as sustainability in raw materials and research and development; Environmental protection in production, terminal, packaging, logistics and so on. "Natural and organic" is being reborn with the concept of "sustainable beauty".

02 domestic beauty cosmetics catch up with the sustainable wind

At present, there is no clear definition of sustainable beauty at home and abroad, but it is generally believed that sustainable beauty includes two dimensions: content sustainability and packaging sustainability.

In terms of contents, sustainable beauty cosmetics pursue minimalist ingredients, safety, transparency, naturalness, organic, traceability and environmental friendliness. In the outer packaging, sustainable beauty should adopt recyclable materials, recycled raw materials and reusable packaging design. In addition, in the production, research and development, circulation and other links, brands should also implement more energy-saving and emission-reduction measures as much as possible.

For international beauty brands, sustainable beauty has become a must for brand development.

In the second half of last year, sustainable beauty became the darling of the international capital market. Yepoda, a natural skin care brand with sustainable concept in Korea, completed the A round of financing; Líha Beauty, a British aromatherapy natural and sustainable skin care brand, received an investment of 1 million pounds; Iris&Romeo, a "pure" beauty brand, has been invested by True Beauty Ventures and so on.

Back in the domestic market, compared with the prohibition of natural and organic concepts in the field of beauty, the state is encouraging the development of sustainable beauty.

Previously, the "Implementation Plan for Promoting Green Consumption" jointly issued by the National Development and Reform Commission and other seven departments clearly stated that by 2025, the concept of green consumption in China will be deeply rooted in the hearts of the people, and the green transformation of consumption in key areas will achieve remarkable results, and the green consumption mode will be widely implemented, and the consumption system of green and low-carbon circular development will take shape; By 2030, green consumption mode will become the conscious choice of the public, green low-carbon products will become the mainstream of the market, and the green low-carbon development model of consumption in key areas will basically take shape.

Under the guidance of sustainable development and green consumption, many domestic head beauty enterprises are vigorously promoting ESG construction.

Bettini, Nature Hall, shanghai jahwa, Polaiya and other brands are already releasing ESG reports, planning outlines and proposals. In the report, Polaiya Group disclosed that in 2022, the per capita office power consumption will be reduced by 4.36% year-on-year, and the per capita office water consumption will be reduced by 13.27%. Carbon dioxide emissions will be reduced in raw material procurement, product production, product packaging and logistics transportation, and the accumulated carbon emissions will be reduced by 2,261.23 tons. Betani guides the development of packaging through three major directions: new structure and new material, plastic reduction and non-plastic, and introduces the concept of green packaging from the design end.

Alexandra Palt, Chief Corporate Responsibility Officer and CEO of L ‘Oré al, once said that through the topic of environmental protection, brand value can be better enhanced, thus guiding consumers’ consumption choices. The brand’s sustainable development and sense of social responsibility can affect the purchase behavior of individual consumers, and consumers’ recognition of sustainable beauty can also promote the brand’s development in this field.

Sustainable beauty should not only be a marketing concept, but more brands need to practice sustainable development with practical actions. China’s beauty industry needs to participate more in the international sustainable beauty alliance, and establish its own alliance system and standard system, so that sustainable beauty will become the outlet to promote the development of the industry in the "post-ingredient era".

　　Xinhuanet Chongqing, September 25th (Reporter Liu Weihong and Zhang Wei) The results of the third final day of the National Swimming Championships were mediocre, with few bright spots. Four women’s events have reached the Olympic A standard, but it is not the first time. Shanghai team won 4 gold medals every day, and it has become a leader in the gold medal list.

　　The National Swimming Championships entered the third final day on the 25th. After nine gold medals were decided on that day, this competition has produced 24 gold medals. At present, Shanghai team and Zhejiang team rank in the top two with 9 gold medals and 6 gold medals respectively.

　　On the 25th, Zhu Yingwen, a 26-year-old veteran of Shanghai team, won the women’s 50m freestyle in 25.42 seconds, Chen Yanyan of Guangdong team won the women’s 200m backstroke in 2 minutes 12.68 seconds, Sun Ye of 18 years old from Shanghai won the women’s 100m breaststroke in 1 minute 08.67 seconds, and Jiao Liuyang of 16 years old from Guangzhou Military Region won the women’s 200m individual medley in 2 minutes 14.

　　The results of these four athletes all reached the Olympic A standard. In this way, except for the women’s 200m freestyle, no one has reached the standard so far, all the women’s swimming events in China have ensured that two or more people have reached the standard, and two people can participate in each event that meets the standard at the Beijing Olympic Games.

　　Shi Feng, a 19-year-old Shanghai swimmer, won the gold medal in the men’s 100m butterfly today. In this way, he and Chen Yanyan, the national team player, have won two gold medals. In addition, Shanghai player Sun Xiaolei won the gold medal in the men’s 50m backstroke, navy player Qu Jingyu won the gold medal in the men’s 200m individual medley, and Shanxi player Xue Ruipeng won the gold medal in the men’s 200m breaststroke. The national team still failed to achieve good results in the men’s 4x200m freestyle relay, and Zhejiang team won the tied championship.

　　It is worth mentioning that in the men’s 200-meter individual medley, Zhao Tao, a national team player representing the navy, was the first to hit the wall, but his performance was cancelled because of a foul.

Editor: Tan Qizhe

Swimming is a sport suitable for all ages. Proper swimming can not only make people happy physically and mentally, shape their bodies, but also enhance the function of cardiovascular system, physical fitness and human coordination. Next, let’s learn more about the benefits of swimming.

Athletes who leap into the swimming pool (Source: Xinhua News Agency)

1. Plastic body and beauty.Swimming is the best way to lose weight. When swimming in water, the body suffers great resistance. When swimming for more than a certain time, the fat in the body begins to burn. Even if you soak in the swimming pool, because the water temperature in the swimming pool is generally lower than the human body temperature, in order to maintain the body temperature, the human body will automatically consume heat. Therefore, exercising in water is more effective than exercising in the air, with twice the result with half the effort, and can also exercise the muscles around the internal organs.

2. Enhance cardiopulmonary function.This is because the blood return speed of the heart will be greatly improved by the friction of the water flow on the human body. This kind of systemic exercise increases the blood transfusion of the heart and brain, which is also beneficial to the prevention and treatment of cardiovascular diseases.

3. Enhance cold resistance.Human capillaries will contract when they meet cold water, and will expand due to lack of oxygen during exercise, which will enhance the ability of the nervous system to control the contraction and expansion of capillaries and enhance the cold resistance of the human body to some extent.

In addition, the World Wide Web pointed out that swimming can also improve people’s coordination, because swimming is a synchronized movement of limbs, and long-term swimming will make limbs more flexible. Swimming also has a certain skin care effect. In the process of swimming, water washes the skin, which can promote blood circulation and make the skin more moist.

Although swimming has many benefits, there are also precautions!

1. Avoid swimming on an empty stomach.In the process of swimming on an empty stomach, accidents may be caused by lack of physical strength, while over-satiated swimming will affect digestion and may cause stomach cramps and even vomiting.

2. Avoid swimming after strenuous exercise.Qilu Evening News pointed out that swimming directly after strenuous exercise will increase the burden on the heart, and rushing directly into the water after strenuous exercise will cause a sudden drop in body temperature. At this time, the human body’s resistance is weak and it is easy to cause a cold. So don’t jump into the water immediately after strenuous exercise.

3. Avoid swimming alone.It is best to choose a place with more people when swimming, so that you can get rescue in case of accidents. Beginners had better have people who can swim with them.

Have a good swim in the water (Source: Xinhuanet)

In addition, there are swimming places specially provided for babies in the market now, and swimming has become a sport for babies. What are the benefits of baby swimming?

The first is to promote physical development. People’s Daily pointed out that regular swimming can promote the development of the baby’s limbs, because the baby’s limbs are completely free to move during swimming and can complete coordinated and exquisite movements early. Swimming can also expand the baby’s vision, improve the reception of signals such as sound and color, and promote the development of the baby’s nervous system.

In addition, Life Times pointed out that infant swimming also helps to enhance metabolism and make the myocardium developed. It is helpful to the development of the baby’s brain and promotes the development of intelligence; Help to improve the function of respiratory system and increase vital capacity; It also helps to improve the baby’s ability to resist germs.

Before the baby swims, parents should make adequate preparations. First, try the water temperature. When the baby adapts to the water temperature, put it into the water completely and take it with the swimming ring. Immediately after landing, wrap the baby’s body with a bath towel to prevent catching a cold. (Cao Xu)

This article is scientifically checked by Kong Junhui, director of Chinese medicine, professor and doctoral supervisor of Beijing University of Chinese Medicine.