In the eighth season of "Extreme Challenge", Dragon TV is using its own "challenging spirit" to meet the challenges of program iteration.

Author: West Asia

An "infinite loop" sightseeing bus, carrying the members of "Extreme Challenge" to their destination.

The number 8 in the eighth season is similar to the infinite symbol "∞". The show not only cleverly uses the setting of the hit drama "Beginning" at the beginning of the year, but also symbolizes the beginning of the new season, which still hides infinite possibilities…

On June 26, the eighth season of "Extreme Challenge", an inspirational variety show on Oriental Satellite TV, was broadcast. The new season invited Wang Xun, Yue Yunpeng, Jia Nailiang, Guo Jingfei, Huang Minghao, Huang Jingyu, Yang Chaoyue, and Gong Jun to form a new extreme challenge group to jointly start a journey full of joy and challenge.

As a comprehensive N-generation, what kind of "extreme challenge" is behind the eight-season and 96-episode programs?

In the midst of challenges, see laughter and see life

"Pie in the sky", using durian as a bowling ball, throwing golden eggs to those who want to be punished…

The first episode of the program walked into Wuzhizhou Island in Hainan. On this small island full of tropical vacation style, through fun games and faction battles between members, the new and old members embarked on a happy "ice-breaking journey".

"Welcome to the eighth season of Extreme Challenge, you have been eliminated!"

Under the challenge, reversals happen from time to time. The seemingly comfortable safe house has become a reward for the "bad guys", and the members who enter it will be eliminated. In the game "Who is Undercover 008", some members turn against their teammates, and some members forget the mission. Under the rules, some guests give up voting from beginning to end, and use the anti-routine gameplay to lead their teammates to win the "Sharing Good Brothers Combination Award" and complete the challenge together.

Transmitting happiness in the challenge also prompts thinking. It is precisely because member Gong Jun resisted the temptation throughout the process and did not vote for others to be eliminated that the group members finally won together, which also conveys the theme of this season’s "Challenge Together, Toward the Future" – on the basis of passing happiness, we also call on everyone to create a better future, and make the right choice in the face of life choices or temptations.

In the seventh season of "Extreme Challenge", the program combines topics such as the Beijing Olympic Winter Games, poverty reduction, and fire protection that the public cares about to convey the happiness of ordinary people and reflect the social picture of prosperity and development.

In this season, "Extreme Challenge" still draws inspiration from the times and life, and integrates marine protection, rural revitalization, cultural tourism development, seed industry innovation and other topics into a joyous game, enriching the form and content of the program while expanding the expression space of social value.

For example, in the first issue, in addition to the game, the island’s intelligent vacation experience is also impressive, demonstrating the flourishing attitude of Hainan’s cultural tourism industry. At the end of the collective thanks section, the audience was also introduced to the importance of marine ranching.

The content extended by the theme of "the future" is also a major attraction. In the challenge, the show presents a new era by showing the emerging lifestyle, the new development brought by the new business model, etc., and leads the audience to peek into the future – both the future life and the future era.

At the same time, from the perspective of young people, the program not only shows the current young people’s favorite camping, role-playing tabletop games, racing and other topics, but also focuses on strugglers from all walks of life, tells how Chinese wisdom solves global challenges, and shows a vivid "future in progress" through the positive mental outlook of today’s young people.

"Extreme Challenge" of 96 episodes in 8 seasons

"Extreme Challenge has become a part of my life." "This time I’m going to fight back!" "Let go and play, do my best, and try to be the best!" "I’m also that thorny rose!"…

At the beginning of the eighth season, the speeches of several new and old guests made many audiences emotional. As a show that has accompanied the audience for 7 years, from "Extreme Challenge, This is Love", to "River Running, Walking on the Waves", "Together, We Will Sure Win", "Let’s See Happiness", and then to "Challenge Together, Towards the Future", the slogan and theme of "Extreme Challenge" have been changing.

What is constant?

"The spirit of challenge," said Shi Jianing, associate director of the Oriental Satellite TV Center and general director of "Extreme Challenge." "Although there are some small changes every year, we have been trying to keep pace with the times. By combining the current hot topics, the audience can see the beauty and changes of life through walking and challenges, and inspire everyone to have a spirit of extreme challenge."

Eight seasons and 96 episodes are also an "extreme challenge" for the main creative team. Shi Jianing introduced that during the special period, this team, which was nicknamed "Extreme Challenge" and "Drifting Team", did not return home for several months, overcame difficulties and traveled to various places to shoot, worked hard to record the beautiful moments of life, brought laughter and laughter to the audience, and also outlined a corner of the production of domestic variety shows under the epidemic, showing the tenacity and challenging spirit of radio and television people.

In addition to the external "challenges", as a comprehensive N-generation, "Extreme Challenge" also has internal "challenges" – how to maintain long-term vitality and continue to go both ways with the audience?

"None of the content is repeated, and in terms of production difficulty, this is the most difficult show I have ever done," Shi Jianing said. The changes in "Extreme Challenge" have created many problems such as building new members and balancing new and old audiences. As society develops, so does the audience. It is in this process that the show develops and iterates, which means that more current content needs to be injected.

"Every generation of viewers has a constant liking – from grand propositions to new things, what moves them is what resonates with life."

Constant multi-dimensional innovation, adhering to the "spirit of challenge", and continuous attention to society, striving to balance fun and meaningful, may be the source of the vitality of this show.

Shi Jianing said that the challenge at the next stop may be the future.

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　　On June 21, the Three Sheep Network passed"Crazy Little Brother Yang – Three Sheep" posted a statement saying that some consumers bought Moutai liquor in the company’s live stream a year ago, went to Moutai’s official anti-counterfeiting office to identify it as true, and were identified as fake by the so-called third-party appraisal studio.

　　Three Sheep said that the company has always adhered to the guarantee of genuine products and promoted genuine Moutai wine to consumers in the live stream. So far, the products sold have never been officially identified as counterfeit wine.

　　Three Sheep emphasizes that, as a high-value special category, the appraisal of Moutai liquor should be based on the official anti-counterfeiting rights protection phone number announced by Moutai to identify the authenticity of the official appraisal agency where it is located. The appraisal results of any third-party appraisal agency are not authoritative and legal.

　　Three Sheep also said that if the Moutai wine purchased in the company’s live stream is officially identified as a counterfeit product, the company will compensate consumers in advance in accordance with relevant laws and regulations, and strictly investigate the legal responsibility of the seller.

　　According to the official news of Henan TV station "City Report" on June 20, Mr. Zhang (pseudonym) from Wuhan, Hubei said that in May last year, he bought 10 bottles of Moutai at the "Jiujia Liquor Store" Douyin store under the recommendation of Crazy Brother Yang’s live stream. After being identified as true by the Moutai Anti-Counterfeiting Office, he purchased another 14 bottles for collection. This year, Mr. Zhang saw Moutai’s counterfeiting methods on the short video platform, which made him suspicious of the Moutai wine he snapped up, so he found a third-party platform for identification. As a result, 14 of the 24 bottles of Moutai were fake, and the "Jiujia Liquor Store" Douyin store also showed that it was "returned from the store".

　　When the reporter came to Anhui Hefei Three Sheep Group to inquire, the staff said that when they cooperated with the "Jiujia Liquor franchise store" that sold the batch of Moutai, they conducted a specific review of the merchant’s qualifications and product procedures. But because the goods were not sent from their warehouse, there is no guarantee that the merchant will have "adulterated" behavior. Similarly, Mr. Zhang tore off the label and opened the wine box with the consent of the merchant for identification, so there is no way to prove whether the wine has been transferred. If the merchant sells fake wine, they will also hold the merchant accountable.

　　

　　Daily Economic News Comprehensive Henan TV Station "City Report", public news

The state attaches great importance to the development of the digital economy and accelerates the pace of digital development

In March 2021, the "14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Outline of Vision Goals for 2035" were released, which made an all-round layout for the development of the Internet in our country. After that, the "14th Five-Year Plan" special project plans in the field of informatization were introduced one after another, and important arrangements were made to promote digital development and build a digital China. In October 2021, the General Secretary of the Supreme Leader further emphasized during the 34th collective study of the Political Bureau of the CPC Central Committee that it is necessary to stand at the height of coordinating the overall situation of the great rejuvenation strategy of the Chinese nation and the world’s unparalleled changes in a century, coordinating the two major domestic and international situations, and the two major events of development and security, giving full play to the advantages of massive data and rich application scenarios, promoting the deep integration of digital technology and the real economy, empowering the transformation and upgrading of traditional industries, giving birth to new industries and new business models, and constantly strengthening, improving and expanding our country’s digital economy.

Second, a number of laws have been issued to ensure cyberspace security in an all-round way

Since September 2021, the "Data Security Law of the People’s Republic of China", "Regulations on the Security Protection of Critical Information Infrastructure" and "Personal Information Protection Law of the People’s Republic of China" have been implemented one after another, providing the industry with a more detailed and operable legal basis and behavioral rules, and further solidifying the institutional foundation of the Internet legal system, marking our country’s cyber security protection has entered a new stage.

Third, the introduction of anti-monopoly guidelines and other policies, Internet enterprises compliance development process accelerated

In February 2021, the Anti-Monopoly Guidelines of the Anti-Monopoly Commission of the State Council on the Platform Economy were officially issued, systematically responding to the challenge of Internet platform monopoly for the first time, releasing a clear signal that Internet platforms are not a place outside the law of anti-monopoly. In October, the Antimonopoly Act of the People’s Republic of China (Draft Amendment) was announced. This is the first amendment to our country’s Antimonopoly Act since its release, which has increased penalties for monopolistic behavior and effectively prevented disorderly capital expansion. At the same time, the Ministry of Industry and Information Technology continued to promote the governance of APP infringement of user rights and interests in depth, and launched a special project rectification action in the Internet industry in July 2021. The implementation of the above series of regulations and special projects has played a significant role in compacting the main responsibility of enterprises and creating a fair competition, safe and orderly Internet market environment.

IV. The Central Office and the State Office issued the "Opinions on Strengthening the Construction of Network Civilization" to create a clear cyberspace

At present, the state attaches great importance to the construction of network civilization. Since June 2021, the Central Cyberspace Administration of China has deployed a series of special projects such as "Qinglang’rice circle ‘chaos rectification". In September, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Opinions on Strengthening the Construction of Network Civilization" to further promote the healthy development of network culture.

The overall scale of Internet users in our country exceeds 1 billion, opening a new chapter in the development of digital infrastructure

In 2021, the development environment of "5G + Industrial Internet" will continue to improve. First, the infrastructure support capacity will continue to upgrade. There are more than 32,000 5G base stations applied to the industrial Internet; there are 15 cross-industry and cross-field industrial Internet platforms, more than 100 platforms with certain regional and industry influence, and the total number of access equipment exceeds 76 million sets (sets). Second, the level of industry application continues to improve. "5G + Industrial Internet" has more than 1,800 projects under construction across the country, covering more than 20 key industries and fields of the national economy, and creating tens of thousands of 5G application innovation cases. Third, the technical standards have been accelerated. Industrial 5G modules are the core components of the industrial end point. The general 5G module standard has been initially formed. The types of modules continue to increase and the market price continues to decline, paving the way for large-scale applications. The integrated development of "5G + Industrial Internet" will further deepen and expand the application of industrial 5G, and empower the digital, networked and intelligent transformation and upgrading of the real economy.

"5G + Industrial Internet" enters the fast lane of development, deepening the vertical and horizontal exploration of integrated applications

The development environment of "5G + Industrial Internet" continues to improve. Infrastructure support capabilities continue to upgrade, with more than 32,000 5G base stations applied to the Industrial Internet; there are 15 cross-industry and cross-field industrial Internet platforms, more than 100 platforms with certain regional and industry influence, and the total number of access equipment exceeds 76 million (sets). The level of industry application continues to improve, and "5G + Industrial Internet" has more than 1,800 projects under construction across the country, covering more than 20 key industries and fields of the national economy. Technical standards are accelerating.

Enterprises in our country actively build an open-source ecosystem of open innovation and promote the development of in-depth information technology innovation

In 2021, our country’s enterprises actively built open-source platforms, and Baidu’s comprehensive share in China’s deep learning platform market continued to grow, ranking first. Huawei officially released HarmonyOS 2 Hongmeng mobile operating system and Euler digital infrastructure operating system, realizing a unified operating system to support multiple devices, and one application development covers the whole scene.

VIII, our country formally applied to join the Digital Economy Partnership Agreement, driving the rapid development of digital trade

At present, in the context of the rapid development of the digital economy, all countries generally recognize the huge potential and importance of digital trade, and our country actively participates in the formulation of global digital economic and trade rules with an open attitude. In October 2021, the Ministry of Commerce and other 24 departments issued the "14th Five-Year" Service Trade Development Plan, which included "digital trade" in the service trade development plan for the first time, clarified the focus of our country’s digital trade development in the future, and pointed out a clear path for the construction of the digital trade demonstration zone. In November, our country officially applied to join the Digital Economy Partnership Agreement (DEPA), and is willing to work with all parties to promote international cooperation in the digital economy and jointly promote the innovation and healthy and orderly development of the digital economy.

Digital technology empowers the low-carbon transformation of the industry, helping to achieve peak carbon dioxide emissions and carbon neutrality

In March 2021, the General Secretary of the Supreme Leader presided over the ninth meeting of the Central Financial and Economic Committee and delivered an important speech, emphasizing the drive to grasp iron marks and achieve the goals of peak carbon dioxide emissions before 2030 and carbon neutrality before 2060 as scheduled. In September, MIIT, the People’s Bank of China, the China Banking and Insurance Regulatory Commission, and the Securities Supervision Commission jointly issued the "Guiding Opinions on Strengthening Industrial and Financial Cooperation to Promote Industrial Green Development". In December, MIIT issued the "14th Five-Year Plan" for Industrial Green Development.

X. SENIOR-FRIENDLY SERVICES AND RURAL REVELOPMENT CONSTRUCTION TO BRIDGE THE "DIGITAL DISTRICT"

In January 2021, the Internet application senior-friendly and barrier-free transformation special project action was officially launched; in April, MIIT deployed to further grasp the implementation of the Internet application senior-friendly and barrier-free transformation special project action work, and released the "Internet website senior-friendly universal design specification" and "mobile Internet application (APP) senior-friendly universal design specification". The state continues to support the transformation of rural digital intelligence, and the "Digital Village Construction Guide 1.0" was officially released in September.

　　The dispute over the company’s shareholding has heated up.

　　Reporters He Hongyuan and Chen Sha report

　　Markets seem to welcome () "scramble".

　　On September 14, the company released the resolution announcement of the second extraordinary general meeting of shareholders in 2022. The meeting discussed five proposals on changing the use of the first share repurchase in 2021, the draft and summary of the 2022 employee stock ownership plan, and the management measures of Zhongju High-tech’s 2022 employee stock ownership plan.

　　Among them, the opposition to the first four proposals exceeded 50%, but none of them were passed.

　　According to the previous disclosure of the 2022 employee stock ownership plan (draft), the total number of employees participating in the employee stock ownership plan does not exceed 491 (excluding the reserved part), and the share source of the employee stock ownership plan is the company’s repurchase of the special securities account repurchased in the torch high-tech class A shares of common stock, the employee stock ownership plan transfer price is 18.14 yuan/share, the duration of 48 months.

　　The draft proposed performance appraisal requirements are: 2022-2024, the corresponding revenue target value is 5.50 billion yuan, 6.30 billion yuan, 8 billion yuan, respectively, an increase of 7.51%, 14.55%, 26.98%, net asset return target value of 13%, 14%, 15%.

　　On August 29, when Zhongju High-tech was reviewing the employee stock ownership plan, there was a big controversy. At that time, 9 directors passed the motion with 5 votes in favor, 3 votes against and 1 abstention.

　　According to relevant announcements, the dissenters were director Yu Jianhua, director Wan Hequn, and independent director Gan Yaoren. The main reasons for the opposition were unreasonable unlocking conditions, the nature of benefits was greater than the incentive effect, and the controlling shareholders received 1.83% of the voting rights through the committee, which affected the interests of the majority of small and medium shareholders. Exclusive director Qin Zhihua abstained.

　　It is worth noting that in the aforementioned plan, the revenue growth targets for 2023 and 2024 exceed the company’s performance expectations.

　　Since Yu Jianhua and Wan Hequn both worked within the Torch Group system, it may mean that the opposition was mainly Torch Group at that time, and the agreeing party was mainly Zhongshan Runtian controlled by the major shareholder Baoneng. Behind Torch Group stands the State-owned Assets Supervision and Administration Commission of Torch District, which is also the former major shareholder of Zhongju High-tech.

　　In fact, the company’s shareholding dispute has become intense. On September 14, the torch high-tech announcement showed that after the completion of the reduction plan, Zhongshan Runtian accounted for 17.72% of its total share capital, narrowing the shareholding gap with Torch Group to about 5%.

　　In terms of performance, Zhongju High-tech is still in the growth range. In the first half of the year, its revenue was 2.652 billion yuan, an increase of 14.52% year-on-year; the net profit attributable to the parent was 313 million yuan, an increase of 11.91% year-on-year.

　　On September 15, Zhongju High-tech received 33.07 yuan, an increase of 0.43%.

　　On the same day, the Shanghai Composite Consumption 80 Index closed at 5861.52 points, down 0.49%. Agriculture

　　 ITS: Malaysia exported 659,997 tons of palm oil from September 1 to 15

　　On September 15, according to the shipping survey agency ITS, Malaysia exported 659,997 tons of palm oil from September 1 to 15, an increase of 23.8% from the 53,050 tons exported in the same period in August.

　　Ministry of Agriculture and Rural Affairs: The average price of pork in the national agricultural product wholesale market fell by 0.4% from the 14th.

　　According to the monitoring of the Ministry of Agriculture and Rural Affairs, the "wholesale price index of agricultural products 200" on September 15 was 129.48, down 0.51 points from the 14th, and the wholesale price index of "vegetable basket" products was 131.63, down 0.60 points from the 14th. As of 14:00 on the 15th, the average price of pork in the national agricultural wholesale market was 30.72 yuan/kg, down 0.4% from the 14th.

　　Aonong Bio: The goal of fattening costs in 2022 is to drop to 17 yuan/kg

　　On September 15, () said at the 2022 semi-annual results presentation that the company’s piglets weighed about 8 kilograms and the fat pigs weighed about 115 kilograms. The company’s weaned piglets in the second quarter cost about 420-430 yuan/head, and the fattening cost is about 19.5 yuan/kg. The piglet cost is targeted to be reduced to less than 400 yuan in 2022, and the fattening cost is targeted to be reduced to 17 yuan/kg in 2022. Food and Beverage

　　Nongfu Spring established a supply chain technology company in Huzhou Anji

　　Industrial and commercial data show that Nongfu Spring (Anji) Supply Chain Technology Co., Ltd. was established, the legal representative is Rao Minghong, the registered capital is 30 million yuan, and the registered place is Anji County, Huzhou City, Zhejiang Province. The business scope includes supply chain management services; domestic cargo transportation agency; general cargo warehousing services; loading and unloading and handling, etc. The company is wholly-owned by Nongfu Spring joint stock company

　　Yonghui Supermarket: JD.com Bonneng and other shareholders’ shareholding changes

　　On September 14, () announced that on September 13, shareholders Jiangsu JD.com Bangneng Investment Management Co., Ltd. and Beijing Jingdong Century Trading Co. Ltd. signed the "Jiangsu JD.com Bangneng Investment Management Co., Ltd. and Beijing Jingdong Century Trading Co. Ltd. Share Transfer Agreement". JD.com Bangneng transferred 736,437,197 RMB ordinary shares of Yonghui Supermarket to Beijing Jingdong Century Trading Co. Ltd through the transfer of the agreement, accounting for 8.11% of the total share capital of Yonghui Supermarket. On the same day, Jiangsu Circle E-Commerce Co., Ltd. and Suqian Hanbang Investment Management Co., Ltd. signed the "Share Transfer Agreement between Jiangsu Circle E-Commerce Co., Ltd. and Suqian Hanbang Investment Management Co., Ltd.". Jiangsu Circle transferred 478,523,104 RMB ordinary shares of Yonghui Supermarket to Suqian Hanbang Investment Management Co., Ltd. through the agreement transfer, accounting for 5.27% of the total share capital of Yonghui Supermarket. The above changes in equity will not lead to changes in the company’s controlling shareholders and actual controllers. Entertainment Games

　　Tencent Music will be listed on the main board of the Hong Kong Stock Exchange by introduction

　　On September 15, Tencent Music announced on the Hong Kong Stock Exchange that it will be listed on the main board of the Stock Exchange of Hong Kong Limited by introduction, and Class A ordinary shares are expected to start trading on the Hong Kong Stock Exchange on September 21 (Wednesday).

　　Kuaishou international business organization adjustment

　　On September 14, according to Caijing, Ma Hongbin, senior vice president of Kuaishou, made a round of adjustments to the organizational structure of the department after leading the internationalization business for more than a month. In addition to maintaining its existing uses overseas, Kuaishou will only maintain small-scale growth investment for the time being, such as in the South East Asia market dominated by Indonesia and the Middle East market dominated by Turkey.

　　Netflix says ad-supported viewers could reach 40 million by the third quarter of 2023

　　Netflix expects its upcoming low-cost subscription plan with ads to gain about 40 million users worldwide by the third quarter of 2023, the company said on Sept. 14, citing a document Netflix shared with ad buyers. In its initial forecast, Netflix said it expects 4.40 million "unique viewers" worldwide to sign up by the end of the year, 1.10 million from the United States.

　　Microsoft’s acquisition of Activision Blizzard is facing an in-depth investigation

　　On September 15, according to media reports, Microsoft’s $75 billion acquisition of video game maker Activision Blizzard is facing an in-depth investigation by the European Union and the United Kingdom. Concerns are growing that the deal is anti-competitive and will deny competitors access to the best-selling game Call of Duty. According to two people familiar with the matter, the UK’s Competition and Markets Authority (CMA) is expected to launch an in-depth investigation this week after Microsoft decided not to offer any improvements at this stage.

　　The new Nintendo Legend of Zelda will be released in May 2023

　　On September 13, Nintendo announced that the latest installment of the popular game "The Legend of Zelda" will be released on May 12, 2023. The title of the work is "Tears of the Kingdom". The work is the sequel to the 2017 Breath of the Wild, which has sold more than 27 million sets since its release. Analysts at UBS Securities predict that the annual sales of the Breath of the Wild sequel are expected to reach 20 million sets.

　　 Jim Yang, the former head of Supercell’s global studio, has joined miHoYo.

　　On September 14, according to the LinkedIn profile of Jim Yang, the former head of the global studio of Finnish game developer Supercell, he has joined mobile game developer miHoYo in September 2022 as the president of its international division HoYoverse. Textile Apparel

　　 Inditex may continue its price increase strategy

　　According to media reports, Inditex, the parent company of Zara, said at the first half of 2022 financial report that the company will continue to raise prices in the autumn of 2022 to cope with the risk of rising raw material costs. In the six months ended July 31, 2022, Inditex sales climbed to 14.85 billion euros from 11.94 billion euros in the same period last year, and earnings before interest and tax rose to 2.43 billion euros from 1.69 billion euros in the same period last year. Luxury goods

　　Rolex second-hand transaction prices have rebounded

　　On September 14, according to the interface fashion news, the watch market monitoring platform WatchCharts monitored the performance of Rolex’s most popular 30 watches in the second-hand market for a period of time and found that one-third of the second-hand transaction prices of Rolex watches have not fallen but rose in the past month. The average second-hand price has only slightly declined by 1%, indicating that Rolex watches are close to bottoming out in the second-hand market. Second-hand prices of Swiss brand watches such as Patek Philippe and Audemars Piguet have also shown a trend of falling. Cultural Tourism

　　Shanghai Disneyland will resume operations at 10:00 on the 15th

　　On September 15, the official Weibo of Shanghai Disney Resort announced that as the intensity of Typhoon "Plum Blossom" weakened in Shanghai and according to the current weather forecast, Shanghai Disney Resort will resume operations on September 15 (Thursday). Shanghai Disneyland will operate from 10:00-20:30 on the 15th, Disney Town will operate from 10:00-21:30, and Star Wish Park will operate from 10:00-18:00.

Original title: LI L7, L8 and L9 will be unveiled at Shandong International Auto Show, and there will be "gifts" in addition to good cars!

Source: Popular Newspaper Peninsula News

Original title: LI L7, L8 and L9 will be unveiled at Shandong International Auto Show, and there will be "gifts" in addition to good cars!

Source: Popular Newspaper Peninsula News

LI is so hot now! Statistics show that in October this year, LI delivered a total of 40,422 vehicles, an increase of 12.10% from the previous month and a surge of 302.13% year-on-year, setting a new high in monthly delivery, which is the first time that it delivered more than 40,000 vehicles per month during the year. In the first ten months of this year, LI delivered a total of 284,647 vehicles, up by 193.51% year-on-year, which also means that LI will achieve the annual sales target of 300,000 vehicles ahead of schedule.

And such a "hot" LI will also appear at the 2023 Shandong International Auto Show, where the three brothers "L7, L8 and L9" will appear together, and the gold medal experts from manufacturers integrating Shandong region will gather in the ideal booth of Qingdao International Convention and Exhibition Center, bringing high-quality, professional and caring services to the consumers and fans watching the exhibition. The ideal model has a heavy upgrade of OTA5.0 to create a better trial and test drive experience. It is particularly worth mentioning that fans still have the opportunity to get the right to make an advance appointment for the ideal MEGA test drive at the auto show, which must not be missed.

▲ Fans can make an appointment to test drive the ideal MEGA at Shandong International Auto Show.

Relevant persons in LI told reporters that ordering L7, L8 and L9 at the site of Shandong International Auto Show, on the one hand, can enjoy the existing sales policy, and on the other hand, the car booking person can get extra ideal exclusive points, which is very useful. At present, the pick-up cycle of ideal models is also very short, and some colors and models are available. If you order, you only need to wait for about a week. This delivery speed is really "first-class" in the field of new energy vehicles, ensuring that our consumers can drive the car before the end of the year.

Ideal L9: Benchmark of Large New Energy SUVMarket guidance price: 429,800 yuan ~ 459,800 yuan

Since its listing in June last year, Ideal L9 has been very popular. The consumer’s response to the dispute about "color TV sofa refrigerator" is "really fragrant"!

From the appearance, L9 continues the overall design style of the ideal family, with simple and bright lines and a futuristic front face. The front of the car uses a closed grille and is equipped with penetrating LED daytime running lights, and the headlights are set in the front enclosure. The side of the car body adopts the standard SUV shape, which is very energetic as a whole. Thanks to the larger body size, the side of the ideal L9 is quite stretched. In terms of body size, the length, width and height of the car are 5200 mm× 1998 mm× 1800 mm, and the wheelbase is 3100 mm. In a word, it is "big". Of course, correspondingly, its interior space will be very large.

In terms of technology configuration, the ideal L9 comes standard with HUD and safe driving interactive screen, which adopts Mini-LED and multi-touch technology. The car’s central control screen, co-pilot entertainment screen and rear cabin entertainment screen use three 15.7-inch OLED screens. Two Qualcomm Snapdragon 8155 chips are standard, and a computing platform consisting of 24GB memory and 256GB high-speed storage can realize five-screen interactive linkage. In addition, the ideal L9 car has 21 speakers, and the maximum power of the amplifier is even as high as 2160W. Among them, 7 groups of speakers make up the whole car surround, 3 bass units make up the bass matrix, and 4 top speakers make up the sky surround, forming a 7.3.4 panoramic sound response layout.

As for the seats, the ideal L9 six seats are wrapped in Nappa leather, and the headrest is as comfortable as ever. It is worth mentioning that all six seats are equipped with electric adjustment and seat heating, and the first two rows of seats also have seat ventilation and 10-point massage. In addition, the passengers in the second row will be taken care of extra. They not only have two rows of cup holders, but also enjoy the 8.8L dual-purpose refrigerator, which can work for 24 hours after the vehicle is powered off.

In terms of power, the ideal L9 is equipped with an extended-range power system consisting of a 1.5T four-cylinder engine and an electric motor, and is equipped with a 44.5kWh battery pack. The acceleration of the car from zero to 100km is 5.3s, and the total cruising range under CLTC conditions is 1,315km, of which the pure electric cruising range is 215km.

Comments: The ideal L9 is the "third space" for the owner. Besides the family and work unit, the car can also be a world of its own!

Ideal L8: A more cost-effective family carMarket guidance price: 359,800 yuan ~ 399,800 yuan

Ideal L8 adopts the latest family design style and has a strong sense of the future. Its body size is very large, with a length and width as high as 5080 mm /1995 mm /1800 mm and a wheelbase of 3005 mm. Obviously, this will bring more comfortable interior space and driving experience.

In terms of interior, the ideal L8 adopts a design very similar to that of L9, and the multi-function steering wheel is equipped with a safe driving interactive screen, while the center console area is composed of a central control screen and a co-pilot entertainment screen, creating a quite strong sense of science and technology.

As an intelligent electric vehicle, the performance of the ideal L8 in the intelligent driver assistance system is also remarkable. Among them, the high-equipped model is equipped with six 8-megapixel cameras, five 2-megapixel cameras, a 128-line laser radar, 12 ultrasonic radars and a millimeter-wave radar. As a foundation, the ideal L8 will be equipped with two NVIDIA Orin-X chips, which finally reaches 508TOPS, completely reaching the level of the ideal L9.

In addition, the ideal L8 is equipped with the functions of seat waist massage, one or two rows of seat ventilation, heating and the third row of seat heating, as well as three-zone automatic fresh air conditioning, four-seat nap mode and so on.

In terms of power, the L8 will be equipped with the same powertrain as the L9, using a 1.5T four-cylinder range extender. The maximum power of the system is 330 kW, the peak torque is 620 Nm, and the acceleration from zero to 100 kilometers is 5.5 seconds. In terms of battery, the ideal L8 is equipped with a 42.8 kWh battery pack, and CLTC has a pure battery life of 210 kilometers, and its comprehensive cruising range will reach 1,315 kilometers. The ideal L8 will also come standard with four-wheel drive and magic carpet air suspension.

Comments: The product strength of the ideal L8 is close to that of L9, but the price is lowered, and the cost performance is higher.

Ideal L7: The First Choice of Big Five-seater SUVMarket guidance price: 319,800 yuan ~ 379,800 yuan

The ideal L7 appearance height inherits the design of the ideal family. The size of L7 is smaller than that of L9, but the gas field on the side of the car body does not lose L9. It can be seen that the area of the rear side window of L7 is obviously smaller than that of L9, and the inclination angle of the D-pillar of the new car is larger than that of the ideal L8, so the visual effect is more fashionable.

In terms of vehicle size, the ideal L7 has a length, width and height of 5050 mm /1995 mm /1750 mm and a wheelbase of 3005 mm, which is a five-seat design. According to the standard of a five-seat SUV, this size is enough to create a spacious and comfortable interior space. At the rear of the vehicle, the L7 has a downward design from the roof to the rear of the vehicle, so the rear window also looks more refined, and the inclination angle of the rear window looks larger.

The interior is still a simple design style, mainly a suspended double screen design that runs through the co-driver, a 3K resolution LCD screen, the central control screen mainly focuses on driving information, the co-driver screen mainly focuses on entertainment information, and driving-related information is on the display screen above the steering wheel. The car is equipped with 21 speakers. With the blessing of Dolby Panoramic Sound 7.3.4, the audio-visual experience inside the new car will be further improved. In addition, the ideal L7′ s second row seats support electric adjustment, with a maximum inclination angle of 40 degrees and a cushion length of 520 mm, making the ride experience very comfortable. In addition, the right side of the second row is also equipped with electric leg rest, which provides users with a natural and comfortable ride experience.

In terms of power, the ideal L7 is equipped with a 1.5T four-cylinder engine as the extended range system, with front and rear dual motors as the main power source, equipped with a 42.8kWh ternary lithium battery pack, with a comprehensive cruising range of 1315km for CLTC and a pure electric cruising range of 210km for CLTC.

Comments: A 5-seat extended-range SUV with basic "full" configuration and performance is worth starting with.

Here comes the point!Three auto show tickets worth 90 yuan are free to grab.

First of all, you need to scan the QR code above, or search for "peninsula metropolis daily" on WeChat to enter the official WeChat homepage of peninsula metropolis daily, and then click "Auto Show Ticket Collection" at the bottom left of the page to enter the page of free ticket collection (as shown in the figure).

Then, after a simple operation, you can get three tickets for the 2023 Shandong International Auto Show for free, which is worth 90 yuan. Moreover, it should be pointed out that the number of ticket benefits for this auto show is limited, and it is first "swept" first!

The operating procedure is as follows:

Text/Lao Zheng

Fast technology on May 13 news, this morning Hengchi official account announced that Hengda Automobile has announced that the shareholders meeting agreed to sell 47 real estate projects to China Hengda and its subsidiaries.

This means that Evergrande has completed the divestiture of its real estate business and become a pure new energy vehicle company.

According to the official, Hengda Automobile divested its real estate business, concentrated resources to ensure Hengchi’s research and development and production, and focused on the new energy vehicle track, which will help to improve market valuation and win the favor of capital, which is conducive to the development of Hengchi Automobile.

It is reported that China Evergrande announced on April 24 that the buyer (Anxin Holdings Co., Ltd., a wholly-owned subsidiary of the company) and the company entered into a sale and purchase agreement with Hengda Automobile, under which the buyer conditionally agreed to purchase and Hengda Automobile conditionally agreed to sell the target shares as beneficial owners, including 21 Hengda Health Valley projects, 5 Hengda Health City projects and 21 property development projects. The initial consideration of Hengda Automobile’s target shares is RMB 2.

At the same time, Hengda Motor mentioned in the announcement that due to lack of funds, its Tianjin factory has suspended production of Hengchi 5 and plans to resume production in May, but has not yet resumed production.

It is reported that Hengda Automobile released six models of Hengchi at the same time during the 2020 Shanghai Auto Show, including Hengchi 1, Hengchi 2, Hengchi 3, Hengchi 4, Hengchi 5, and Hengchi 6, covering passenger car models such as sedans, coupes, SUVs, MPVs, and crossovers.

This is also a highlight moment for Hengda Automobile, but shortly thereafter, Hengda Automobile has turned from prosperity to decline. As the market value of Hengda Automobile plummeted at a high level in early 2021, the share price has plummeted from a peak of 72 Hong Kong dollars to 3.2 Hong Kong dollars today.

　　International Online auto channel News: On April 26th, at the awarding ceremony of 2021 China Automobile Fengyun Festival held by CCTV, "Geely Xingyue L" won the best Zhilian car in China Automobile Fengyun Festival.

　　Xingyue L is a highly intelligent SUV with all the best technologies of Geely. The whole vehicle is equipped with Geely Galaxy OS Vehicle Intelligent Control Center and Qualcomm Snapdragon 8155 chip, which supports the online upgrade of FOTA, providing users with an intelligent and humanized interactive experience. Since its listing for more than 9 months, Xingyue L has won nearly 40 awards, including 2022 China SUV of the year and 2022 Ninth Xuanyuan Award-Top Ten Cars of the Year.

　　Beyond the intelligence of time, Xingyue L has become the leader of intelligent SUV.

　　Geely Xingyue L can realize three screens of IMAX and four screens of 25.6-inch AR-HUD — An intelligent cockpit with the largest "screen ratio" has been built. With the assistance of HWA Expressway, it can actively monitor the surrounding environment, automatically control horizontally and vertically, and stay away from large vehicles. When the lane change conditions are met, the driver can pull the steering lever to complete the lane change. Inheriting CMA’s new intelligent and evolvable electronic and electrical architecture, cross-domain integration and high-speed transmission capabilities make it possible to drive at a higher level, and at the same time, it has the ability to integrate the latest and strongest technologies in the world, so that Xingyue L has the potential for intelligent expansion in the next 5 to 10 years.

Xingyue l

　　Beyond the safety of imagination, Xingyue L is born and powerful, inheriting the world’s top safety genes of CMA supermatrix.

　　Thanks to the 24 sensing components with the largest number of mass-produced fuel vehicles, Xingyue L has nine large-area safety, meeting the global five-star safety in China, Europe and America. The EMA emergency steering assistance system carried by Xingyue L can help the driver to make emergency avoidance when danger comes and minimize the possibility of injury; Elk passed the test with a score of 79km/h, and its body posture is close to perfection, giving users the strongest protection with extreme safety.

Xingyue l

　　Beyond the expected luxury, Xingyue L is in line with the value of 300,000-level products.

　　Cuiyu Blue, which draws on oriental classical elegance, perfectly blends with Xingyue L, and has a long wheelbase of 2845mm; The fineness of pearl stitching and the delicacy of suede complement each other. In order to let users enjoy the quiet experience of "baby-level sleep", Xingyue L has made great efforts in the aspects of acoustic materials, sound insulation materials, sealing strips and double-layer laminated sound insulation glass, and applied ANC active noise reduction technology of high-end headphones to the extreme, with excellent mute effect in all working conditions.

　　Xingyue L comes standard with the Drive-E series 2.0TD engine. The high-power version has a maximum power of 175kW and a maximum torque of 350N·m, which matches Aisin 8AT gearbox and the sixth generation electro-hydraulic four-wheel drive system launched in China, with an acceleration of 7.7 seconds per 100 kilometers and a braking of 37.37 meters per 100 kilometers. The comprehensive mechanical quality far exceeds the same level.

Xingyue l

　　As a heavy product of Geely Automobile, China Star, the high-end series of Geely brand CMA represented by Xingyue L, insists on the popularization of high-end products and the creation of quality cars in the eyes of users. At present, the cumulative sales volume has exceeded 340,000, and the average price has reached 150,000, which has opened up a brand-new track for Geely brand and has become a banner of Geely’s high-quality development. (Photo courtesy of Geely Automobile)

　　Recently, a celebrity posted a series of Weibo, expressing his views on whether audio recording, video recording and photography should be banned at concerts, which has aroused widespread discussion. The opinions of netizens vary. Some think that since they have paid for the concert, they should be in charge of themselves, and that taking photos and recording videos is only for sending Moments and should not be restricted. Some think that since they come to listen to live performances, they should respect the requirements of the performers, fully commit themselves, and should not use mobile phones. Some netizens think that audio recording and video recording infringe the copyright of the organizers, but photography is not used for profit, does not violate portrait rights, and prohibiting photography is a bit overkill. Can you record, video or take pictures when watching live performances? How is it defined in law?

　　"Note to the audience" is a contract

　　On the back of the performance tickets purchased by the audience, most of them are printed with "Audience Instructions", the most common clause of which is "Without permission, audio, video and photography are prohibited on the spot." This type of audience information is actually a format contract between the ticket seller, the ticket buyer and the user. The so-called format contract refers to a contract that is pre-drawn up by one party for repeated use and cannot be negotiated by the other party at the time of signing. Like the tickets we often come into contact with, the "Audience Instructions", "Visiting Instructions", "Park Instructions" and "Passenger Instructions" in the ticket are all format contracts. Because of its wide use, it is generally tacit that after appropriate prompts, the ticket buyer has been informed and approved of this type of contract requirements at the time of ticket purchase.

　　Maybe everyone is a bit "talking about the tiger changing color" when it comes to the format contract, but if the party providing the format clause exempts its liability, increases the liability of the other party, and excludes the main rights of the other party, the format clause should be invalid. If the format clause is valid, then when the ticket holder accepts the contract, it should abide by the requirements of the corresponding clause; if it is invalid, the ticket holder is not bound by the invalidation clause. So, in the "Audience Notice", the "No audio, video and photography on the spot without permission" clause is invalid?

　　Unauthorized audio and video recordings infringe copyright

　　Copyright includes the right of publication, the right of authorship, the right of modification, the right to protect the integrity of the work, the right of reproduction, the right of performance, the right of information network dissemination, the right of filming, the right of compilation and other rights. Article 38 of the Copyright Law of the People’s Republic of China stipulates that performers have the right to license others to broadcast live and publicly transmit their live performances and receive remuneration for their performances; the right to license others to record and receive remuneration for their performances; the right to license others to copy and distribute the audio and video products of their performances and receive remuneration; and the right to license others to disseminate their performances to the public through information networks and receive remuneration. At the same time, Article 47 stipulates that without the permission of the performer, live broadcast or public transmission of his live performance, or recording his performance, is an infringement, and shall, according to the circumstances, bear civil liabilities such as stopping the infringement, eliminating the impact, apologizing, and compensating for losses.

　　According to the above legal provisions, in a narrow sense, unauthorized audio and video recording during live performances is an infringement; and in a broad sense, the author believes that static designs such as stage arrangement, performance costume design, and performer modeling during performances also condense the creative work of the organizers, making public the results of a large number of intellectual activities of the organizers of the performance department, and restricting photography are also acts of performers and organizers to protect their own copyrights.

　　When the audience purchases tickets to watch the performance, they actually enjoy only the right to watch the artistic performance provided by the performer and the organizer, and do not obtain the authorization to copy, record and disseminate the performance. The above format clause does not exclude the main rights of the audience, just as when visiting a museum, there are some exhibits that can only be appreciated and not allowed to be photographed due to the fact that the copyright has not expired.

　　Therefore, whether from the perspective of copyright protection, or from the perspective of the legality and rationality of format contracts, audiences should abide by the regulations prohibiting audio recording, video recording, and photography. Especially now that live broadcast software is very popular, many live audiences broadcast live performances through software platforms without permission, which directly infringes the copyright of performers.

　　Due to the above reasons, it is recommended that the general audience carefully read the "Audience Instructions" when watching live performances such as concerts, concerts, and dramas, abide by relevant regulations, do not use cameras, mobile phones, and other electronic devices to record, respect the intellectual achievements and legitimate rights and interests of others, and at the same time bring themselves a better viewing experience.

　　Unauthorized photography or infringement of portrait rights

　　Does taking photos at concerts infringe upon the image rights of celebrities? When it comes to portrait rights, everyone is not unfamiliar with it. Article 100 of the General Principles of the Civil Law of the People’s Republic of China stipulates: "Citizens enjoy portrait rights, and without their consent, they shall not use their portraits for profit."

　　But it does not mean that other people’s portraits can be used at will without the purpose of profit. Article 120 of the General Principles of the Civil Law also stipulates: "If a citizen’s right to name, portrait, reputation, and honor has been infringed, he has the right to demand that the infringement be stopped, his reputation be restored, the impact be eliminated, and an apology be made, and he may demand compensation for the loss." In fact, the right to portrait, like the right to name, is an exclusive right. Without his permission, others cannot use it at will. That is to say, in the absence of illegal obstacles (such as retention of evidence, coverage, and the issuance of a "wanted notice" by the public security organ, etc.), the production, reproduction, dissemination, and exhibition of other people’s portraits shall be subject to his permission. Otherwise, the right to portrait of others shall be infringed.

　　Malicious processing and defacement of other people’s portraits not only infringes the right of portrait, but also constitutes damage to the right of reputation. For example, the unauthorized use of celebrity photos to make peripheral products for sale, advertising, etc., are all acts of infringement of portrait rights. In addition, most of the popular emojis are made without their consent, which is also an act of infringement of portrait rights. If they are used for commercial purposes, they also need to bear corresponding compensation liabilities.

　　It should be noted that in order to protect the public’s right to know, artists, well-known public officials, etc., as public figures, have the obligation to tolerate a certain degree of photojournalism in public. And for shooting that is not for the purpose of photojournalism, under the current laws of our country, there is still some controversy as to whether it should be regarded as an infringement of portrait rights. However, without permission, shooting in the private life of public figures, whether for news purposes or simply shooting without dissemination, is a candid shooting and may be investigated for civil liability. In daily life, everyone should know how to protect their privacy rights, portrait rights, and reputation rights, and at the same time respect the legitimate rights and interests of public figures.

　　(Author unit: Beijing Shijingshan District Court)

The "2024 China Beverage Industry Trends and Outlook" report released by Nielsen IQ shows that with the development of social economy, the beverage industry as a whole continues to lead the fast-moving consumer goods market. Entering 2024, the consumption scene, consumer demand, and sales channels of China’s beverage market are becoming increasingly diverse, and the future beverage market will also have the potential to "cycle through". At the same time, "quality-price ratio" replacing "cost performance" is becoming a new consumption concept recognized and pursued by a considerable number of consumers. Faced with such an obvious consumption trend, how can brands seize the opportunity and seize the market?

Under the trend of quality-to-price consumption, Big Kiln Beverages continues to gain the favor of the market and consumers by relying on an efficient and high-quality process that guides product design with demand insights.

The representative "big soda" product line of Dayao Drinks has three flavors: classic guest flavor, lychee flavor, and orange flavor. Recently, 520mL of pineapple flavor and PET series of lime flavor, pineapple flavor, and frozen pear flavor have been added, which are widely welcomed with outstanding taste. For example, Dayao frozen pear, the taste not only retains the freshness and sweetness of the frozen pear itself, but also combines the carbonated bubbles to make the taste more refreshing and rich. Return to Erbin’s Frozen, and continue to harvest a good mood.

In addition, in 2024, the big kiln beverage soda product will be upgraded to the juice version, integrating the original classic taste with the juice demand, and continuously upping the ante juice soda category on the basis of retaining the core characteristics of "refreshing atmosphere" to meet the diversified needs of consumers.

Product performance is outstanding, and quality requires strength to escort. Dayao Beverage has always attached great importance to product quality, and strictly checked from raw material procurement to production process. In terms of production, Dayao Beverage has opened up a full-link digital journey from channels, commodities, marketing, orders, payment to delivery with the help of digital technology, driving cost reduction and efficiency through digitalization. In March this year, Dayao Beverage organized various factories to hold a production mobilization meeting, and conducted a full range of process, operation, quality and other training for production front-line employees to improve the quality control awareness of operators, and ensure product quality while increasing production. Each factory carried out process standard implementation investigation and error prevention landing investigation, improved 41 control measures, strictly grasped the implementation of standards, and carefully guarded product quality.

While ensuring product quality, Dayao Beverage also reduces costs and increases efficiency, improving the competitiveness of enterprises. Since 2014, Dayao Beverage has continued to build production bases in Hohhot, Shenyang, Liaoning, Siping, Jilin, Shizuishan, Ningxia, Baoji, Shaanxi, Tai’an, Anhui, and Fuyang, covering North China, Northeast China, Northwest China, Central China, East China, and South China, narrowing the distance between the production end and the consumption end. Under the condition of ensuring product quality, it reduces transportation costs and channel distribution costs, and provides consumers with higher quality and cost-effective products, such as 520mL of large glass soda, which is comparable in price to about 330mL of conventional soda on the market. Many consumers say that Dayao soda is very enjoyable to drink when serving meals, and the price is also very reasonable.

In this way, Dayao Beverage adheres to market-oriented, consumer demand-oriented, steady innovation, and is committed to bringing consumers higher-quality products, leading the national soda into a new era of quality.

(Member contributions)

　　How big is the market for new energy vehicles going to the countryside? Recently, the China Association of Automobile Manufacturers (hereinafter referred to as the China Automobile Association) issued the "Notice on the Application of New Energy Vehicles Going to the Countryside in 2022" (hereinafter referred to as the "Notice"). According to this document, in order to continuously eliminate old and discontinued models and promote more new energy models that adapt to rural consumption characteristics into the model catalog for going to the countryside, car companies need to make a unified declaration for the models participating in the going to the countryside. The deadline for declaration is March 10, 2022.

　　Fu Bingfeng, vice-chairperson and secretary-general of the China Automobile Association, said: "This is a critical period for the promotion of new energy vehicles. It is very important to sink into the fourth and fifth tier markets and help rural consumption upgrade. This is an incremental market."

　　According to the data of the China Automobile Association, the cumulative sales volume of new energy vehicles to the countryside in 2021 was 1.068 million, an increase of 169.2% year-on-year. In addition, among the 66 models of new energy vehicles to the countryside in 2021, the vehicles were mainly small and mini vehicles with a price of less than 100,000 yuan and a cruising range of less than 300 kilometers. It is generally believed in the industry that the small and micro models of new energy vehicles to the countryside will replace low-speed electric vehicles such as "Laotou Le" and have good prospects in the rural market.

　　Sinking or normalization, replacing rural "old man music"

　　In recent years, the income growth and consumption expenditure growth of rural residents in China are faster than those of urban residents, and their motorized travel needs are urgent, but the overall vehicle penetration rate is low. The electric vehicle utilization rate of rural residents is less than 1%, which is only 1/3 of that of urban residents, and has sufficient room for growth.

　　In the industry’s view, the current auto growth area in our country has begun to expand and transfer from the east to the central and western regions, from first- and second-tier cities to third- and fourth-tier cities, and from cities to rural areas. According to the "China Rural Electric Vehicle Travel Research" released by the China Electric Vehicle 100 People’s Association, by 2030, the number of cars per thousand people in rural areas in our country will reach 159, and the total number of cars will be 70.01 million; this figure also includes the rigid demand of consumers in rural areas for the first purchase, and also includes the replacement demand for low-speed electric vehicles. The industry believes that the electrification of the rural market has great potential.

　　From the demand of third- and fourth-tier cities and rural markets, consumers travel radius is small, more than 80% of households overall average daily travel mileage of less than 50 kilometers, short and medium range new energy models will be able to meet the needs of mainstream consumer groups; from the product and price span, the mileage of 120 kilometers to 400 kilometers, the price of the model between 30,000 – 80,000 yuan is more in line with market demand; from the rural market as a whole, due to the driving license, driver’s license and other restrictions, commonly known as "old man Le" low-speed electric vehicles in the rural market more popular.

　　Therefore, among the 66 models of new energy vehicles to the countryside in 2021, the vehicles are mainly small and mini cars with a price of less than 100,000 yuan and a cruising range of less than 300 kilometers, and the car companies make profits ranging from 3,000 yuan to 8,000 yuan.

　　Xu Haidong, deputy chief engineer of the China Association of Automobile Manufacturers, believes that new energy vehicles have done better in terms of quality, handling, etc., with higher comfort and safety. The low cost of the A00 class, which focuses on the rural market, has also been highlighted to the greatest extent.

　　The industry generally believes that A00-level new energy passenger vehicles are a substitute for low-speed electric vehicles such as "Old Man Le", and have a good development prospect in the rural market. Cui Dongshu, secretary general of the National Passenger Car Market Information Association, also has the same view. He believes that A00-level new energy passenger vehicles have a good market prospect in the rural market and can also help improve the travel environment in rural areas.

　　Li Jinyong, president of the New Energy Vehicle Branch of the Automobile Chamber of Commerce of the All-China Federation of Industry and Commerce, once said, "In 2021, unrestricted cities contributed 70% of the sales of new energy vehicles, of which 58% of users purchased A00-class electric vehicles. A00-class electric vehicles will take the lead in replacing fuel vehicles of the same level based on the advantages of more than half the travel cost of fuel vehicles. If the lack of core is not serious, the production and sales will reach 1.50 million to 2 million vehicles in 2022."

　　The industry believes that, although there are fewer A00-class models currently available, due to the fact that they have attracted more attention under the impetus of new energy going to the countryside, car companies are also harvesting sales performance in new energy vehicles going to the countryside, so there may be more products developed for third- and fourth-tier and township rural areas.

　　The industry expects that in the next few years, if the motorized travel needs of rural residents can be met, it is expected that a 500 billion-scale super car market will be successfully leveraged, among which small economical electric vehicles will become the main new products in the rural market, or will be formed in third- and fourth-tier cities and rural areas.

　　Sales of new energy vehicles to the countryside are growing faster than the overall market

　　2022 is already the third year for new energy vehicles to enter the countryside.

　　In July 2020, MIIT, the Ministry of Agriculture and Rural Affairs, and the Ministry of Commerce jointly issued the "Notice on Launching Activities of New Energy Vehicles to the Countryside", which proposed to carry out activities of new energy vehicles to the countryside in China; thus also opened the curtain of new energy vehicles to the countryside. In March 2021, MIIT, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, and the Comprehensive Department of the National Energy Administration jointly issued the "Notice on Launching Activities of New Energy Vehicles to the Countryside in 2021", which made it clear that activities of new energy vehicles to the countryside would be carried out from March to December. In 2021, the area of new energy vehicles to the countryside will be further expanded, from 5 provinces in 2020 to 11 provinces.

　　From the recommended list of two batches of new energy vehicles going to the countryside in 2021, the main enterprises and models are independent brands and new car-making forces, including SAIC Motor Group, Dongfeng Motor, Great Wall Motor, BYD, Jianghuai Automobile, Chery Automobile, Weimar Automobile, and Zero Run Automobile.

　　According to the data of the China Automobile Association, the cumulative sales volume of new energy vehicles to the countryside in 2021 was 1.068 million, an increase of 169.2% year-on-year, and the growth rate was about 10 percentage points higher than that of the overall new energy vehicle market.

　　From the beginning of 2022, new energy vehicles going to the countryside will once again be included in the key tasks of various ministries and commissions.

　　In early January, the "Opinions" jointly issued by the National Energy Administration, the Ministry of Agriculture and Rural Affairs, and the National Rural Revitalization Bureau mentioned that it is necessary to guide charging business operators and new energy automobile enterprises to build charging and swapping power stations in large villages and towns, tourist attractions, and public parking lots. Priority is given to promoting the use of electric vehicles in official vehicles, buses, and taxis in counties, and promoting the application of new energy vehicles in tourist attractions and characteristic towns. Promote new energy vehicles to become an important part of rural microgrids, and vigorously support local development of new energy vehicles and home appliances to the countryside.

　　On January 21, the National Development and Reform Commission and other seven departments issued the "Implementation Plan for Promoting Green Consumption", which proposes to carry out in-depth activities of new energy vehicles to the countryside, encourage automobile companies to develop and promote new energy vehicles that are suitable for the travel needs of rural residents, of high quality and low price, advanced and applicable, and promote the improvement of the rural operation and maintenance service system. Reasonably guide consumers to purchase lightweight, miniaturized, and low-emission passenger vehicles.

　　According to the latest "Notice" issued by the China Automobile Association, the declared models of new energy vehicles going to the countryside still need to meet four conditions. First, the product quality is stable and suitable for rural consumption scenarios. Second, the price range of the model is basically the same as that of rural consumers. Third, there will be no suspension of production or sales of models in the next six months. Fourth, there is a suitable after-sales and sales network.

　　The shortcomings need to be made up, and the supporting measures should also be submerged into the countryside

　　It is generally believed that there are independent courtyards in rural areas, and the charging demand of new energy vehicles is relatively easy to meet. Consumers in rural areas can charge at home through slow charging. However, with the increase of vehicle mileage and driving radius, public charging piles also have an addressable market demand in rural areas.

　　At present, domestic charging piles are mainly concentrated in first- and second-tier cities, while the proportion of public charging piles in rural areas has been hovering at a low level; at the same time, the power grid infrastructure in rural areas is relatively weak. Cui Dongshu said that the entire infrastructure and supporting services in the rural market are still lacking, and a large number of charging equipment needs to be built.

　　In addition, the "Rural Electrification Survey Report" released by the China Electric Vehicle 100 People’s Association pointed out that although there are many models and versions of new energy passenger vehicles on sale in the domestic market, the sales of new energy vehicles to rural areas are still very limited. Existing models are greatly misaligned with the expectations of rural residents, and at the same time cannot meet the demand for light cargo in rural areas.

　　Not only that, after-sales is also a major problem. From the perspective of after-sales network installation, fuel vehicles are more complete, while the after-sales network of pure electric vehicles is more complete in first- and second-tier cities, while rural areas are still relatively lacking.

　　Xu Haidong said, "Car companies should further understand the needs of rural consumers, do a good job in cost control and quality control; in the current situation with a small number of outlets, do a good job in after-sales services and build infrastructure in rural areas."

　　In addition, the level of subsidies will also become a factor affecting the deployment of new energy vehicles to the countryside. Xu Haidong analyzed that there is currently a lack of directly quantified state subsidies; while local government subsidies vary, and many fuel vehicles and new energy subsidies are not separated, and the time is not uniform. All of the above will reduce the degree of incentive for consumers.

　　Although there are many shortcomings in new energy vehicles that need to be filled, it is undeniable that the third- and fourth-tier markets and rural markets are small in size but have great potential. They are one of the future incremental markets for new energy vehicles and will become a "booster" for the growth of the new energy vehicle market.

　　Memorabilia of new energy vehicles going to the countryside

　　● July 15, 2020

　　MIIT, the Ministry of Agriculture and Rural Affairs, and the Ministry of Commerce jointly issued the "Notice on Launching New Energy Vehicles to the Countryside", proposing to launch new energy vehicles to the countryside in China.

　　● March 26, 2021

　　MIIT, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, and the General Department of the National Energy Administration jointly issued the "Notice on Launching New Energy Vehicles to the Countryside in 2021", specifying that new energy vehicles will be launched from March to December.

　　● January 7, 2022

　　The National Energy Administration, the Ministry of Agriculture and Rural Affairs, and the National Rural Revitalization Bureau jointly issued the "Implementation Opinions on Accelerating the Transformation and Development of Rural Energy to Help Rural Revitalization", which mentioned strong support for local development of new energy vehicles to the countryside.

　　● January 21, 2022

　　The "Implementation Plan for Promoting Green Consumption" issued by the National Development and Reform Commission and seven other departments proposes to carry out in-depth activities of new energy vehicles to the countryside, and encourage automobile companies to develop and promote new energy vehicles suitable for the needs of rural residents.

　　February 17, 2022

　　The China Association of Automobile Manufacturers released the "2022 New Energy Vehicle to the Countryside Model Declaration Notice", launching a new round of new energy vehicles to the countryside in 2022.

　　Wang Linlin, Shell Financial Reporter of Beijing News

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