2022 has come to an end, and the automakers’ annual rhetoric has also reached the moment of verification. As the saying goes, saying goodbye to the old and welcoming the new, only by saying goodbye to the old can we live up to the new.

Tan Qing said that the AI team specially planned the annual inventory topic, and looked back at the car companies that had not completed the annual sales target KPI, hoping to be able to face shame and then move forward bravely in the new year.

In today’s issue, let’s talk about Lantu Automobile. In early 2022, Lantu Automobile CEO Lu Fang put forward the annual work goal at the company’s annual work meeting: annual sales of 46,000 vehicles and annual production of 48,000 vehicles. But on July 8, the company adjusted the annual sales target to: annual sales must reach 31,000 vehicles, challenging 37,000 vehicles.

Now that 2022 is coming to an end, Landmap only completed 17,700 sales in the first 11 months, with a completion rate of 56.94%. According to this trend, it is almost impossible to complete KPIs.

At the beginning of the Lantu project,Zhu Yanfeng, chairperson of the group, once said: "You have to run at the beginning, and you have to sprint at the beginning." Standing today from the perspective of Lantu’s sales, Lantu’s sales did not run, even if it started the sprint mode.

In the first half of 2022, Lantu’s monthly sales have been hovering around 1,000 units. In order to boost sales, Lantu Automobile held a cadre meeting in July 2022 and announced the largest senior personnel adjustment since its establishment.

It is reported that this job change involves a number of executives, including the top manager, Lu Fang, who will no longer serve as the chief technology officer (CTO) of Lantu Automotive and will be replaced by Wang Junjun, but Lu Fang will still serve as the CEO of Lantu.

At the personnel adjustment meeting of Lantu, Zhu Yanfeng, chairperson and party secretary of Dongfeng Company, and You Zheng, a member of the Standing Committee of the Party Committee of Dongfeng Company, deputy general manager and chairperson of Lantu Automobile, both made speeches and stated that they would go all out to achieve the annual business goals and achieve a rapid increase in sales.

It is not difficult to see that the long-term sluggish sales of Lantu have aroused the concern of Dongfeng executives. In fact, at the beginning of this year, Lantu set a sales target of 46,000 vehicles for the whole year, and only less than 15% were completed in the first half of the year.

In May, Lantu once again held a "100 million vehicles" mobilization meeting, clearly requiring that in the next 100 days, the sales target of 10,000 vehicles should be fought. But before the 100 days, at the mid-year work meeting in early July, Lantu lowered the annual sales target to 31,000 vehicles.

Even so, for Lantu, which only completed 17,700 vehicles in the first 11 months, only 56.94% of the target of 31,000 vehicles was completed. According to this tepid market performance, if Lantu wants to complete the target after the target adjustment, it is almost impossible to sell 13,300 vehicles in the last month.

After some personnel adjustments in July, from the month-on-month sales data, Lantu’s sales seem to have improved slightly. From July to October, monthly sales were 1793, 2429, 2519 and 2553 respectively.

Unfortunately, by November, the stamina for personnel adjustments seemed to have run out, and monthly sales fell again to 1,508 units, even lower than the 1,553 units in January.

It should be noted that during the period from July to October, there were still some "moisture" factors in the sales of Lantu. On July 16, Lantu Dreamer officially launched the delivery of the first batch of car owners. On the day of delivery, 97 central enterprises, state-owned enterprises, and major customers purchased and signed 6,000 Lantu Dreamers.

If the priority delivery is these large customers, during the July-November period, the 6,000 orders signed at that time are almost complete. In other words, B-end orders have contributed significantly to the increase in monthly sales in recent months.

However, automakers cannot survive in the long term by relying on the B-end market. Once this part of the market is saturated, it will have a huge impact on enterprises. BAIC New Energy is a precedent.

November’s sales have been falling at a rate visible to the naked eye. In the days to come, can Lantu still find the next batch of revered B-end customers?

The loneliness of the first two cars may be hopeless, but it cannot stop the new car released by Lantu. On the evening of December 15, Lantu Chasing Light officially debuted, priced between 30-400,000 yuan, intending to impact the high-end car market.

The release of the car chasing light means that starting from the launch of the first model, Lantu FREE, in June 2021, Lantu Auto has deployed three models in a year and a half, spanning the fields of SUVs, MPVs, and sedans.

Optimistically speaking, the product layout of Lantu is relatively complete. But compared with Li Auto, the latter has only sold the ideal ONE car for so long. So from another perspective, it may be helpless for Lantu to frequently layout new models in a short period of time.

Overall, looking at the performance in 2022, Lantu’s big moves can be described as one after another, but the sales volume has never been improved.

Poor sales directly affect Lantu’s profits. In 2021, Lantu Auto’s operating income was 1.77 billion yuan, and the annual net loss was 700 million yuan. In the first half of this year, Lantu Auto’s net loss reached 740 million yuan, and the cumulative loss in the past year and a half exceeded 1.40 billion yuan.

According to the sales volume and net loss in the first half of this year, the average net loss of each sold car is 130,000 yuan. It can be seen that Landscape urgently needs to rely on large sales to amortize the huge investment costs in the previous period, but this does not seem to be easy.

Although Lantu has a dream to benchmark BBA, in reality, Lantu is actually a fledgling waist brand. According to Tianyancha, Lantu Automobile was established in 2018. Even though it is backed by Dongfeng Motor Group, compared with the century-old BBA, there is still a big gap in cultural heritage and market foundation.

For consumers, if they want to persuade them to buy a luxury car, it is not enough to have product strength alone, but also the core selling points that can support the brand’s high-end image.

In terms of creating a sense of luxury, Lantu FREE is equipped with the world’s first one-piece liftable triple screen, as well as welcome modes VOYAH Moment, VOYAH Attention, and VOYAH Care to create a sense of exclusive atmosphere. This direction is indeed correct.

However, in terms of hardware configuration, Landscape used the backward NXP i. MX8 chip, which caused the fluency of the car and the software optimization ability to keep up in time, which attracted many car owners to complain. To remedy this, Landscape released a service package to upgrade the 8155 cockpit chip in May this year, which cost the owner 12,999 yuan to upgrade.

In contrast, Extreme Krypton, which is also a luxury new power brand, happily announced that it would upgrade the cockpit chip to Qualcomm 8155 for free after a similar car card appeared. This quickly reversed Extreme Krypton’s reputation and gradually increased its sales.

Therefore, Landscape has spent a lot of effort to create a sense of respect, but due to improper handling of the car and machine card problem, it has left a bad reputation.

On the surface, it seemed innocuous, but a glimpse of the whole leopard showed that the team of Lantu did not pay enough attention to the sense of technology, and seemed to follow the crowd to make some eye-catching flower work.

Little do they know that in the context of the intelligent era, creating a sense of technology is a shortcut for new power brands to improve high-end brand perception, and it is also a product highlight that is easier to shine. If there is a mistake in this part, how can we compete with BBA, which has a deep foundation in the brand, for the market?

In addition to the sense of technology, in terms of battery safety, Lantu also wants to come up with convincing self-developed technology. But under the test of ruthless high temperature, it is too difficult to make battery safety a product highlight.

In June this year, there was a video on the Internet showing that a Landmap FREE caught fire near the charging pile. In the hot summer weather, it is the season when the battery spontaneous combustion is high, and it is not a big deal.

But bad is bad. Before that, Lantu had always emphasized "battery safety" in its brand promotion. There have been many car review articles that have hyped Lantu’s battery safety, and many headlines have shown full confidence in battery safety technology.

For example, "Why did Xiaopeng, Tesla and other trams spontaneously ignite, but Lantu FREE did’no smoke or fire ‘", "New energy vehicles spontaneously ignited one after another, and Lantu finally cracked the battery security password and refreshed the industry record". These articles seem to tell users that other battery safety is almost meaningless, and only Lantu’s technology in battery safety is impeccable.

After the spontaneous combustion accident, the Lantu official said, "There was no loss of personnel or surrounding property, and we are actively investigating the cause of the accident together with the supplier." However, the specific cause of the spontaneous combustion has not been searched online for the official explanation of the Lantu official.

In fact, as early as when the Lantu brand released its proud mica and amber batteries, not catching fire was the advantage advertised by the manufacturer. But interestingly, after this spontaneous combustion accident, Lantu’s "non-burning golden body" has been broken. According to incomplete statistics, in terms of publicity, Lantu’s dissemination of battery safety technology does not seem to be as high as before.

Perhaps Lantu’s battery safety technology still needs to be strengthened, and before it is truly safe, battery safety is not enough to be a plus for Lantu’s product strength.

In general, for new luxury car brands, if they want to compete with first-tier brands in the market, they need to come up with their own core selling points and have their own differentiated competitiveness that is enough to impress users. Lantu is indeed working in this direction, but from the perspective of making up for the car’s machine card and battery safety, the degree of effort is not enough.

LANTU FREE has been benchmarking Ideal ONE since its inception. Both players on the extended range track have very different fates. Ideal relies on Ideal ONE to carry the banner of a brand, but LANTU FREE gradually disappears from everyone.

In fact, the range extension technology was not complicated. Lantu was backed by Dongfeng, a big tree, and never lacked the funds and resources needed to build a car. But why couldn’t Lantu learn the ideal ONE?

In the opinion of AI, compared with the ideal ONE, the biggest problem of Lantu is that the product positioning is not clear enough.

The positioning of Ideal ONE is quite accurate. In terms of market segmentation, Li Auto divides consumers in the Chinese auto market into family users and non-family users. With internal discussions and iterations, the final consensus is that for Li Auto, the concept of "family user" refers to family users with (one or more) children aged 0-14 at home.

Looking at Landmap again, when talking about the difference between the user population and Li Auto, Lei Xin, the former chief brand officer of Landmap, once said, "The target audience of Landmap FREE is a new backbone who is steady and enterprising, exploring and trying new things. Steady and enterprising, steady progress, not radical, not conservative." In the opinion of Zhu Yanfeng, chairperson of Dongfeng Company, Landmap’s target audience is a "new backbone" force with a good educational background. They respect dignity and friendship, pursue freedom and freedom, and hope to have a tasteful car life.

Therefore, from the perspective of product positioning, Ideal ONE has accurately considered the user’s family members compared to Landscape FREE, while the latter only knows that its users are "new backbone" groups without clear portraits.

If a model cannot establish a clear and perceptible product image in the minds of consumers, the decision-making cycle of consumers will be lengthened, and after a period of hesitation, other competing products may be selected. Therefore, Lantu’s claim to build a "user-oriented technology enterprise" is only a "self-moving" speech, not a closed loop.

One consequence of inaccurate positioning is not knowing where to spend the cost.

Ideal ONE can be recognized by the market because it captures the real demand of home users for cars: six-seat large space. At this time, there can be trade-offs in the resources invested in car building, such as ideal engines, motors, car systems, chips, etc. from suppliers.

When the policy determines that the pure electric battery life can enjoy subsidies above 50km, the pure electric battery life is 51km of the pressure line. By subtraction, the ideal not only meets the user request, but also reduces the cost.

In terms of displacement and structure, the Landscape FREE is equipped with a 1.5T four-cylinder engine (the ideal ONE is 1.2T three-cylinder). In terms of rated power generation, the Landscape FREE 60Kw is also higher than the ideal ONE of 45Kw; even in terms of ride comfort and NVH, the Landscape FREE is also better than the ideal ONE. On the contrary, on chips that should not save money, Landscape is slightly stingy when upgrading chips.

But unfortunately, users are not looking at parameters. In terms of parameters that are difficult for users to perceive, Lantu FREE seems to have given a lot of sincerity. In fact, it is doing useless work in places that users don’t care about at all, and it also eats part of the profit.

The root cause of entering such a misunderstanding is that the market positioning of the product is not clear enough, and the actual needs of the so-called "new backbone" group cannot be discerned.

Perhaps it was because Lan Tu was unable to differentiate its competitive advantage, so when it was disseminated to the outside world, Lan Tu had to emphasize its "national team" attribute.

"Lantu is positioned as a high-end new energy vehicle brand in the national team," said Liu Zhanshu, deputy general manager of Lantu Automotive Sales and Service Co., Ltd. "Our direct competitor is the BBA after full electrification."

At this year’s Chengdu auto show, Lantu launched the "official revision" of Lantu’s FREE DNA. According to Liu Zhanshu, "Tai Chi Black and Tai Chi White are two colors derived from the traditional Chinese Tai Chi culture, which can show the layered sense of Chinese ink and wash, creating a unique Chinese color."

In fact, for a waist brand, if the car has not sold much, but often endorses the product in the name of China and the country, I am afraid it will only give people a sense of "A Dou who can’t be helped".

[Autohome Hangzhou Discount Promotion Channel] brings you the latest car information. At present, in the Hangzhou area, a round of unprecedented promotions is being carried out. The maximum discount range is as high as 100,000, which makes the original high-end BMW 3 Series more attractive and cost-effective. The minimum starting price has been reduced to 224,900, providing consumers with a very attractive car purchase option. Friends who want to seize this car purchase opportunity, please click "Check the car price" in the quotation form, let us explore more preferential space together, and grasp the affordable car purchase experience that belongs to you.

The BMW 3 Series has won the favor of many fans with its exquisite exterior design. The front face has smooth lines, showing BMW’s usual sense of mobility and luxury. The iconic double kidney air intake grille has been carefully designed to not only strengthen the brand identity, but also bring a stronger visual impact to the vehicle. The overall style is elegant without losing a sense of power, and the body proportions are coordinated, showing the perfect fusion of modern and classic, so that people can recognize its identity at a glance.

The BMW 3 Series attracts the eye with its elegant side profile. The body size is 4838mm*1827mm*1454mm, and the wheelbase is up to 2961mm, which ensures comfortable interior space and driving stability. With a front wheelbase of 1583mm and a rear wheelbase of 1569mm, it is designed to balance driving performance and aesthetics. The tire specifications are 225/45 R18 on the front and 255/40 R18 on the back, which not only provides good grip, but also reflects its unique wheel design style, which further enhances the vehicle’s sense of mobility.

The interior design of the BMW 3 Series upholds the refinement and luxury of the BMW brand, creating an atmosphere of elegance and technology. In the cockpit, the steering wheel is made of genuine leather to provide a good grip, and supports manual up and down + front and rear adjustments to adapt to the needs of different drivers. The 14.9-inch central control screen is clear and easy to operate, integrating multimedia system, navigation, telephone, air conditioning and window control. The automatic speech recognition function makes driving more convenient. The seats are made of imitation leather, and the main and passenger seats support front and rear adjustment, backrest adjustment, height and leg rest adjustment, providing a comfortable ride experience. The driver’s seat is also equipped with a power seat memory function to meet personalized comfort needs. USB and Type-C ports are distributed in the front and rear rows, making it convenient for passengers to connect devices and charge, while the wireless charging function of mobile phones adds convenience to daily use. Overall, the interior design of the BMW 3 Series has fully considered practicality and luxury, aiming to provide a high-quality driving and riding experience.

The BMW 3 Series is equipped with a 2.0T turbocharged engine that delivers 184 horsepower and a maximum torque of 300N · m. This engine is paired with an 8-speed manual transmission to ensure efficient operation and driving pleasure.

Summarizing the evaluation of Autohome owners, the BMW 3 Series has won his love for its exquisite exterior design and unique sports style. The BMW characteristics of the air intake grille, the automatic opening and closing middle net with a sense of technology, and the bright headlights all add recognition to this car. The dynamic design of the rear and the beautiful tail lights lit at night make @Linyi riders 2157307 feel that it has a high return rate on the road. As he said, the attractiveness of the appearance of your mileage may vary, but for this owner, the appearance of the BMW 3 Series is undoubtedly an important factor in his choice, which also makes us believe that for drivers who pursue individuality and quality, the appearance charm of this car cannot be ignored.

Recently, the blue electric car once again shocked, and the official pictures of its flagship model were grandly exposed, instantly igniting the enthusiasm of the market. This new car that combines beauty and practicality heralds a new chapter in family travel.

The official picture of the Blue Electric E5 PLUS brings a strong visual impact with its unique Aurora green body color. The body lines are smooth and tense, showing a futuristic design concept. In terms of interior, the new car is also eye-catching. The flexible layout of five seats and seven seats meets the diverse needs of different families for travel space.

In terms of space design, the blue electric E5 PLUS is even more ingenious. The interior is spacious and comfortable, with an effective space of 3162mm and a high room rate of 66.4%. Both drivers and passengers can enjoy a pleasant ride experience. The seven-seat model has more flexible space. The maximum volume after the second and third rows are laid down can reach 1694L, and the legroom in one row can reach 917mm. The front seats are made of advanced materials and ergonomic design, providing good support and wrapping for long-distance driving.

In addition, the Blue Electric E5 PLUS also focuses on the practicality of family travel. The second and third rows of seats of the seven-seat model can be flexibly adjusted to form a large storage space to meet the various loading needs of families when traveling. This design will undoubtedly greatly enhance the convenience and comfort of family travel.

With the grand exposure of the official picture of the Blue Electric E5 PLUS, consumers’ attention to the car continues to rise. It is reported that the new car will be officially launched for pre-sale in the near future, and more details about this new car will be made public at that time. The arrival of the Blue Electric E5 PLUS will undoubtedly inject new vitality into the family travel market and open a new chapter in family travel.

Geely Xinbingyue Hainan listed.

On October 30, Geely New Colorful Hainan Regional Listing and Delivery Ceremony was held in Friendship Nanhai City, Nanhai Avenue, Haikou. More than 100 Geely new and old car owners participated in the event and had zero-distance contact with New Colorful.

The listing will be on site.

The listing of the new Colorado for the mid-term model, launched 1.5TD + 7DCT, 1.4T + 6DCT/6MT three power combination of a total of 6 models, the price range is 75,800 yuan – 119,800 yuan.

The first batch of new bingyue owners handed over their cars.

The listing meeting opened with a super-combustible band, and a variety of interactive games turned the scene over. At the same time, a wealth of gifts were prepared for the guests and car owners present. Trendy bands, RAP rap with personality, cool street dance and the unveiling of the new car, the first batch of Hainan New Colorful Yue owners with a sense of ceremony handed over the car on the spot, which perfectly interpreted the unique energy of New Colorful Yue, which made everyone at the scene feel fun, and also attracted many passers-by to stop and watch, and take pictures of the clock in.

Geely’s new colorful appearance.

The new Colorful uses the Geely 4.0 era style, officially known as the energy storm design concept, the front face of the application of a borderless grille, and is equipped with a more exaggerated three-stage air intake, it is worth mentioning that the mid-term facelift of Colorful uses LED rhythmic headlights, and the lighting effect will bring great surprises to everyone.

The rear is still equipped with a fixed rear spoiler, while the top model adopts a double-layer rear wing design, which looks more sporty. Xinbingyue also uses bilateral exhaust, which creates a very sporty atmosphere.

Geely’s new colorful interior.

The interior design of the mid-term facelift of Colorado echoes the appearance, and it is also full of excellent movement. The sports seat made of Alcantara material is not absent. The use of soft materials and matte metal brushed material panels in the central control area makes this Chinese brand SUV look very advanced. The new Colorado is equipped with a 12.3-inch central control screen, a two-color sports steering wheel, and cabin-style handles are all characteristics of youth and sports. In terms of the color scheme of the interior, the new Colorful interior adopts black with yellow color matching to cater to young consumers. The new Colorful has launched a 72-color rhythmic ambient light, which has a variety of light effects such as linkage with driving mode, breathing mode, speed rhythm with the car, and music rhythm.

Geely has added a 1.4T four-cylinder engine to Xinbingyue, forming a high and low output power combination with the old 1.5T engine. Among them, the 1.4T engine has a maximum power of 141 horsepower and a peak torque of 235N · m, focusing on urban economic commuting; the 1.5T maximum power is 177 horsepower, a peak torque of 255N · m, and a 100-kilometer acceleration of 7.9s, focusing on sports driving experience.

Geely’s new colorful appearance.

In addition to the appearance "can play", Xinbingyue has added a track mode, supports ejection start, and can also be equipped with a sound wave kit, etc., to further strengthen the sports gene of the model. Xinbingyue is priced on the basis of fully considering the demands of the target group, which is quite competitive. Overall, Xinbingyue is cost-effective through just the right adjustment and configuration optimization, making it a good choice for young people.

(Photo/text, Haikou Hezhong Geely Store, Lin Zhongji)

China Net Automobile, August 16th (reporter, Wang Yidong) The problem of abnormal vehicle noises that are often ignored does not seem serious, but if it occurs frequently for a long time, it will not only cause trouble to the owner of the car and the passengers in the car, but also pose a dangerous hazard to the safety of the vehicle. Recently, China Net Automobile Complaint Platform received a complaint from a Dongfeng Peugeot owner that his 2022 508L had multiple abnormal noises shortly after buying it, and what made the owner unbearable was that "the maintenance staff of the 4S shop asked me to endure…". As of press time, the owner reported that the problem of the vehicle had not been properly resolved.

The new car has many creaking noises. The 4S store said that the more it is dismantled, the more abnormal noises it makes.

The reporter immediately contacted the owner of the complaint. According to the owner, Mr. Xing, his car (2022 508L 400THP PureTech driving version) was just purchased in June this year. In less than a month, the vehicle appeared "squeaky" abnormal noise during driving, including the central control, B pillar, sunroof and many other places. There are different degrees of abnormal noise problems, and the front and rear radars are also slow to respond. After inspection by the maintenance staff of the 4S shop, it was called "normal phenomenon".

After repeated communication with the owner and repeated inspections by the 4S shop, "they removed the B pillar, but there was no problem." The owner complained that "now the bumpy road section, the B pillar is still creaking," which made Mr. Xing unbearable.

Regarding the abnormal sound of the central control, the owner told the reporter: "If the 4S shop (maintenance staff) said that the central control is disassembled for inspection, the more abnormal sounds may be, and they do not recommend disassembling it." To this explanation, Mr. Xing said he could not accept it: "The new car has only been driven for more than 2,000 kilometers, and this kind of problem occurs. I hope Peugeot can help me solve the vehicle failure as soon as possible."

According to the reporter’s investigation, the problem of abnormal noise of the car is also common on other complaint platforms, involving abnormal steering noise, abnormal noise of the central control, abnormal noise of the chassis, etc. In response to the complaint, the reporter also contacted Dongfeng Peugeot, and the other party said that the owner would be contacted as soon as possible to solve the vehicle problem.

Dongfeng Peugeot’s brand reputation is declining day by day

When it comes to Dongfeng Peugeot, I have to mention Shenlong Automobile. It can be seen that in the past two years, Shenlong Automobile has indeed made a lot of efforts to return to the track, including accelerating the launch of new products, including Citroen 2021 Tianyi, Citroen Versailles C5X, and the new Peugeot 4008 and 2022 508L models are all regarded as "turning over".

According to the latest sales volume released by Shenlong Automobile, in July this year, the company delivered 10,636 vehicles, achieving 20 consecutive months of positive year-on-year growth. From January to July this year, the cumulative sales volume was 66395 vehicles, an increase of 39% year-on-year. From the data point of view, it is undeniable that Shenlong Automobile does show signs of recovery, but the monthly sales volume of about 10,000 vehicles is still different from its high-light era. It is understood that Shenlong Automobile’s annual sales target for this year is set at 150,000 vehicles, and it has achieved break-even. As of July, the cumulative sales volume of 66395 vehicles has completed 44.2% of the target sales volume.

Specific to the models of Dongfeng Peugeot, the data shows that, except for the three models of Peugeot 4008, 408, and 2008, the monthly sales of other models are only maintained at more than 100 vehicles.

And for the new energy field that major automakers have laid out, Dongfeng Peugeot has not achieved any success. The only new energy models on sale are the Peugeot 4008 PHEV and the Peugeot 508L PHEV. However, according to third-party sales statistics, the sales of the two vehicles in June were only more than ten vehicles.

There are many reasons for the poor market performance and poor sales. Poor quality control or one of the main factors of Dongfeng Peugeot. According to the statistics of the reporter, the quality problem of Dongfeng Peugeot has a long history. As early as 2016, the owners of its 408 models complained that the vehicles had serious oil burning problems. Subsequently, the problem occurred in many models including 308 and 4008, and it has not been solved for a long time. In 2019, the number of complaints about this problem reached its peak. In the face of more than 1,000 complaints, the resolution rate was quite low.

It was not until 2020 that Dongfeng Peugeot initiated a recall due to the defect of the timing belt. It recalled nearly 90,000 models equipped with 1.2T engines, involving Dongfeng Peugeot 2008, 308S, New 308, New 408 and other models. The reason for the recall is that the 1.2T engine wet oil-immersed timing belt is assembled. During use, due to chemical erosion of oil, additives, cleaning agents, etc. used in the vehicle, the material properties are degraded, causing the fabric on the surface of the timing belt to be damaged and fall off, which will clog the lubricating oil filter device, causing the oil pressure to decrease and the engine failure light to light up.

However, this behavior has also attracted doubts from owners, who believe that Dongfeng Peugeot knows that the engine is defective but takes an evasive attitude, does not take the recall as soon as possible, allowing the hidden danger of failure to continue to expand, putting consumers’ lives at risk, and confessed to Dongfeng Peugeot brand completely disappointed. What is even more unacceptable is that many owners later reported to reporters that the engine still had a serious oil burning problem after replacing the belt. In this regard, the reporter has also done a series of related reports before. (Event review: http://auto.china.com.cn/news/20200312/703570.shtml)

In fact, the quality problems of Dongfeng Peugeot’s models are not only that, but also the collective complaints of owners of the early Peugeot 408 due to abnormal transmission noise have attracted much attention. Now, the abnormal noise of the Peugeot 508L model has been criticized by owners again.

As mentioned above, although we can see that Shenlong Automobile is working hard to change, in the face of the rapidly changing domestic auto market, it is difficult to rebound and return to the track. For Dongfeng Peugeot, the weakening product power and the gradually disappearing user reputation are restricting the development of Dongfeng Peugeot.

Luo Ming, general manager of Dongfeng Peugeot’s brand department, said at this year’s dealer conference that in 2022, Dongfeng Peugeot will accelerate the transformation while maintaining the brand upward, stand firm, really open the development channel, and reshape the brand perception. At present, Dongfeng Peugeot’s new 408 has been pre-sold. Although the new car has undergone great changes in appearance design and interior layout, there has not been much improvement in power and body size. For the competitive advantage of the new car and future market performance, we maintain a wait-and-see attitude.

　　China Economic News Network (Liu Chenxi)On July 25th, the dark blue S07, the new mainstream medium-sized SUV of dark blue automobile positioning technology, was officially launched. The dark blue S07 released a total of 10 models with different configurations, and the market price was 149,900 yuan – 212,900 yuan. At the same time, the limited-time discount for all models was 10,000 yuan, and it provided "Seven Intelligent Gifts" and a limited-time gift of Huawei Smart Driving ADS SE Edition Intelligent Sense Advanced Gift and other listing rights.

　　As a scientific and technological crystallization jointly created by domestic top-tier technology brands, Deep Blue S07 has provided a key driving force for the accelerated development of the new energy automobile industry with multiple domestic leading scientific and technological achievements such as "Left-hand Deep Blue Super Range Extension, Right-hand Huawei Dry Smart", and ushered in the era of value consumption in China’s automobile market with strength.

　　The arrival of Deep Blue S07 is not only a technological crystallization of domestic top-tier technology brands, but also a new sample of central enterprise cooperation and a new exploration of big country technology brands joining hands to create common prosperity.

　　Deep Blue S07 is an important milestone product for big country technology brands to join hands to create common prosperity. The new car is equipped with Huawei Smart Driving, providing users with high-speed pilot assistance. NCA can be driven nationwide, and intelligent parking assistance can be seen and parked. Leading smart driving experience, and in the range extension products, the first 3C fast charging, once again enhancing the strong competitiveness of Deep Blue Super Range Extension.

　　At the same time, Deep Blue Automobile comes from user support and trust, which also lays a solid foundation for it to open a new sample of central enterprise cooperation. It took only 14 months for Deep Blue Automobile to break through 100,000 from the launch of the first model. The total delivery in the first half of this year reached 83,858 vehicles, an increase of 96% compared with the same period last year. Among them, Deep Blue S7 reached 100,000 users in less than one year, which means that Deep Blue has opened the three-high situation of "high speed, high efficiency and high quality". With the arrival of Deep Blue S07, Deep Blue Automobile will surely welcome more partners who work together in the same direction, and the future of big technology brands working together to create common prosperity will be more worth looking forward to.

　　On June 24, Deep Blue Automobile won the National Science and Technology Progress Award for "Key Technologies for Power Battery R & D and Manufacturing for Large-scale Industrialization", which is also the second time that Changan Group has won the award after Changan Automobile won the National Science and Technology Progress Award in 2015. Deep Blue Automobile has also become the only car brand in the mainstream range extension track in the industry to win this award.

　　Deep Blue Automotive’s scientific and technological innovation achievements have been certified by the state. Deep Blue S07 has won the excellent "Guochao Products" certified by CCTV with its 20 first-time launches and 50 leading products at the same level.

　　Deep Blue Auto, which continues to be endorsed by CCTV, is steadily moving towards the true "pillar" of Chinese auto brands through the industry-leading advantages created by technological innovation, product optimization and industrial upgrading.

　　With the launch of the Deep Blue S07, China’s automotive industry has embarked on a journey of high-quality development. With the help of the crystallization of science and technology in a big country, it has achieved a historic leap in the process of industrial transformation. As a practitioner of the strategy of "being open to all rivers", Deep Blue Automobile will also go abroad and go to the world under the support of products such as the Deep Blue S07. Press the shortcut to go overseas, accelerate the construction of overseas markets, and bring excellent products to overseas markets. In April this year, the Deep Blue S7 topped the list of BEV sales of all brands in Thailand. In June, the Deep Blue S07 obtained the European Union WVTA certification for the whole vehicle type. It is worth mentioning that this is also the first time that the Deep Blue Automobile has obtained the whole vehicle certification certificate. In the future, it will enter more than 70 countries in the five major

　　As the crystallization of science and technology in a big country, Deep Blue S07 is a microcosm of the overall strength improvement of China’s new energy technology brands. With the continuous pursuit of technological innovation by China’s own brands such as Deep Blue Automobile, China’s auto industry has gradually gone from running to running, until now it has achieved leadership in more fields. As a "pillar" of Chinese auto brands that have received national authoritative certification and CCTV attention and recognition, Deep Blue Automobile has continuously promoted technological innovation and industrial upgrading, contributing more to the rise of China’s new energy technology brands.

　

Changan Mazda MAZDA EZ-6 goes offline, setting a new benchmark for joint venture new energy value

On July 17, in Nanjing Jiangning Economic Development Zone, Changan Mazda ushered in an important milestone in its development history – the first B-class sedan based on a pure electric platform, the MAZDA EZ-6 (hereinafter referred to as EZ-6), was successfully launched. This event not only marked a major breakthrough for Changan Mazda in the field of new energy vehicles, but also witnessed another fruit of deepening cooperation between China and Japan.

Nanjing Mayor Chen Zhichang, Nanjing Municipal Committee Standing Committee, Jiangning District Party Secretary Lin Tao, as well as Changan Automobile President Wang Jun, Executive Director of Mazda Automobile Co., Ltd., Chairperson of Mazda (China) and other leading guests attended the new car launch ceremony and witnessed the official signing of the Changan Mazda New Energy Vehicle Cooperation Project.

Mayor Chen Zhichang said in his speech that Changan Mazda has been rooted in Nanjing for nearly 20 years and has made positive contributions to Nanjing’s automobile industry and economic and social development. The successful launch of the EZ-6 and the signing of the cooperation agreement on new energy projects are not only a key step for Changan Mazda to accelerate its strategic transformation to new energy, but also an important milestone for Nanjing’s automobile industry to move towards the era of new energy vehicles.

[Speech by Chen Zhichang, Mayor of Nanjing]

Secretary Lin Tao spoke highly of the deep cooperation between Changan Mazda and Jiangning District, and pointed out that with the launch of the EZ-6 and the signing of the new agreement, the cooperation between the two parties has entered a new stage, and Changan Mazda will surely become a leader in the new energy automobile industry in Jiangning.

[Secretary of Jiangning District Party Committee, Lin Tao delivered a speech]

In his speech, President Wang Jun emphasized that China’s automobile industry is accelerating its transformation to high-end, intelligent and green, and the cooperation between Changan Automobile and Mazda has ushered in new development opportunities. Through the "Joint Venture 2.0" model, the two sides have deeply integrated Changan Automobile’s electrification and intelligent capabilities with Mazda’s car-making heritage, achieving complementary advantages and jointly promoting the development of new energy.

[President of Changan Automobile, Wang Jun delivered a speech]

Chairperson Nakajima said that the launch of the EZ-6 is just the starting point, and Changan Mazda will join hands with Changan Automobile to continue to uphold Mazda’s core DNA and create new energy vehicles with unique Mazda characteristics for global customers, becoming a highly respected brand in the global market.

As the latest crystallization of the cooperation between Mazda and Changan Automobile, the EZ-6 integrates Changan Automobile’s leading electrification and intelligent technology while retaining Mazda’s classic design style and "one-in-one" driving pleasure. The new car offers two power options: pure electric BEV and extended-range REEV, becoming the only model in the joint venture B-class sedan market to provide extended-range power, meeting the diverse needs of consumers.

It is particularly worth mentioning that the intelligent configuration of the EZ-6 was highly praised by the attendees. The vehicle is equipped with 4 high definition panoramic cameras and 12 high-performance ultrasonic radars, which can identify a variety of complex parking spaces and realize a variety of intelligent parking functions such as automatic parking and remote control parking, bringing users an unprecedented convenient experience.

With the successful rollout of the EZ-6, Changan Mazda has officially opened a new chapter in joint venture new energy. In the future, Changan Mazda will continue to increase investment in the field of new energy, accelerate the development and listing of subsequent new energy models, promote the high-quality development of China’s new energy automobile industry, and contribute Chinese wisdom and Chinese strength to the global automobile industry.

On November 16, the BJ60 off-line ceremony opened in the cloud live broadcast at the BAIC off-road vehicle manufacturing base. As the BJ60 slowly drove out of the production line, the curtain of the end point of the new car’s off-line delivery also opened simultaneously. At the same time, a series of blockbuster information such as new car orders, IPO time, and behind-the-scenes stories of product birth were also released.

Chen Wei, Secretary of the Party Committee and Chairperson of BAIC, Executive Director and General Manager of BAIC SUV Co., Ltd., attended the offline ceremony and delivered a speech. He believes that the offline ceremony of BJ60 is also a "hand-in" moment, and BJ60 has handed in three high-scoring answer sheets. At the meeting, Wang Zhang, Chief Scientist of BAIC Group, Chief Technical Officer of BAIC Research Institute, and Chief PM of BJ60 Project, gave a detailed interpretation of the story of the birth of BJ60.

It’s not a good idea.83 days of orders breaking 10,000

BJ60 started pre-sale from the Chengdu Auto Show, and a total of over 10,000 orders were received in 83 days. With the design sketches exposed on the whole network in March; in April, the BJ60 "pixel style" camouflage car was airborne in Chengdu, and the "chocolate invitation letter" of the "Home Play Conference" was mysteriously exposed, and the technical information of the "building block platform" was implied; in June, Beijing Off-Road released a new building block technology platform, a new 3.0 styling language and the BJ60 co-creator plan, and the BJ60 was officially unveiled; in July, the Chengdu Auto Show announced the pre-sale price and multiple pre-sale welfare policies of the BJ60 from 239,800.

It’s not a good idea.BJ60 sees quality with ingenuity

From "0" to "1": From product planning, development, testing to production and manufacturing, BJ60 has always adhered to the "home play" positioning direction, starting with the user and ending with the user.

In terms of durability test, BJ60 raised the standard to "five high" test, adding high humidity and high salt corrosion to ensure the global passability and adaptability of complex environments. Based on the basic verification system of Beijing off-road 3 million kilometers, BJ60 completed the durability test under extreme environments such as -41 ° C high cold, 80 ° C high temperature, high altitude above 5000 meters, nearly 100% humidity hot flashes, and salt spray corrosion exceeding 72 microns/year.

In addition, the BAIC off-road manufacturing base where the BJ60 is located has reached the domestic advanced level of intelligence and specialization. The stamping and painting processes are 100% automated, and all high-precision operations are completed by robots. Beijing off-road has also built a digital quality management system to accurately ensure the consistency of BJ60 quality control.

BJ60 not only has the commonality of luxury off-road vehicles, but also takes a new approach, linking the intimacy of home in a off-road way, adding some warmth to the hardcore off-road.

Many netizens left comments wanting to see it, and it’s here today. Let’s take a look with the editor.

Take a look at the appearance of the Audi SQ7 first. The front design of the Audi SQ7 has taken a cool route, which is unforgettable. With the headlights, the overall look is very simple. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing, rain and fog mode, etc. Come to the side of the car, the body size of the car is 5066MM*1970MM*1701MM, the car adopts fashionable and generous lines, the side circumference looks very sharp, with large-sized thick-walled tires, the shape is eye-catching. Looking back, the overall shape of the Audi SQ7 rear echoes the front face, the taillights look very fashionable and atmospheric, and the unique exhaust pipe creates a good atmosphere.

Coming to the Audi SQ7 car, the interior design of the Audi SQ7 is very comfortable, very in line with the taste of young consumers. The steering wheel of the car is very sturdy, made of genuine leather material, and the visual effect is good. From the central control point of view, the car is decorated with a cool touch LCD central control screen, which makes the interior design quite layered, and the details are still in place. Let’s take a look at the dashboard and seats. The dashboard design is remarkable, and the sporty atmosphere is created in place. The car adopts leather seats, and the seat wrapping is in place, and the overall comfort is acceptable.

The Audi SQ7 is equipped with an automatic manual (AT) gearbox, with a 100-kilometer acceleration time of 4.1s. The power performance is good, and it meets the needs of daily use.

The performance of the trunk space of the Audi SQ7 is relatively good, the opening size is in line with its positioning, and the family’s storage needs can be met. At the same time, the car is equipped with fatigue reminder, brake anti-lock braking (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD) main driver’s airbag, passenger seat airbag, side aircurtain, front side airbag and other safety configurations.

Such a well-priced car is enough to meet daily practical needs, and it doesn’t take too much effort to maintain it at ordinary times. The cost performance is good. As long as you like it, then buy it boldly.

1905 movie network news On February 27th, the three best actors, produced by Zheng Baorui and directed by Huang Qingxun, released the ultimate trailer and a set of stills for the Hong Kong-made crime film that just completed the first round of screening last weekend. The film tells the story of Zhuo Jiajun, a network security program expert played by Guo Fucheng, who is accidentally involved in a huge conspiracy of online financial crimes due to a data attack against a top bank. In order to protect his family and prove his innocence, he has to use his computer talent to fight criminals to the death. The trailer released this time reveals for the first time the fatherhood of Guo Fucheng’s character to us. It presents the difficult situation of facing his daughter’s critical illness, his wife’s distress, and both black and white wanted one by one, which is heart-wrenching and has more expectations for the film. The film starred, Beard Tong, Gu Dingxuan, and starred in friendship. It has been officially announced that it will be released nationwide on March 3 and will be screened on March 2. The pre-sale is in full swing.

The crime of online fierce warfare escalates, and programmers fight with their lives to turn mortals into "Superman" and fight for home

In the preview, Zhuo Jiajun sits in the interrogation room with his eyebrows lowered and nods, and the police officer in front of him, Sun Bin (played by Ren Dahua), takes us back to the unbearable past when the former was convicted and imprisoned for selling viruses with an aggressive questioning. Zhuo Jiajun confesses that his wife and daughter are his weaknesses after starting a family, and he has decided to change his ways and never go astray in order to protect his family. However, the insidious boss Chen Mingzhi (played by Lin Jiadong) not only maliciously framed it so that he was forced to be involved in the crime of black and evil money laundering, but also kidnapped his seriously ill daughter by any means to threaten him, and drove Zhuo Jiajun, an "ordinary person" who was already trapped in the black and white quagmire, to a dead end. In the face of his innocent daughter who was killed and dying, he launched a counterattack against the criminals who had no bottom line. In this battle of disparity in strength, he either fought for his life and wits, or had no way to retreat and collapsed several times; at the end, when the gun was on the head and life and death were at stake, Ren Dahua’s sentence "You can’t be the father of the child" was meaningful and like a slap in the face, making people see a ray of justice in this tormenting vortex of good and evil.

The stills released at the same time are also full of information, closely surrounding the plot, showing the wonderful scenes of the three best actors fighting tit-for-tat and fighting for their respective factions. In the film, Zhuo Jiajun’s emotional breakdown in the smoke of the fire is reproduced; the appearance of his wife, played by Lai Yayan, panicking on the streets at night is thought-provoking, and the action scene of the latter risking his life to save the woman in the trailer is also thrilling and impressive; Lin Jiadong’s "eye" skills are impressive, and the cold-blooded and cunning villain’s edge is easily pinched; Ren Dahua is cold and serious, and his eyebrows are full of unstoppable majesty.

Guo Fucheng, Ren Dahua, Lin JiadongThe main creator of the awesome Hong Kong production boldly tries new themes and new expressions and is recognized

The film has just completed its first round of screening two days ago. In the simultaneous roadshow activities, producer Zheng Baorui, director Huang Qingxun and leading stars Guo Fucheng and Lin Jiadong attended the scene to promote the film. Talking about the innovation of the film’s theme, both the producer and the director mentioned that the current Internet is closely related to people’s lives, the rapid development of information technology, and criminal acts are no longer limited to the real world. The outlaws in the virtual space are even more wanton, so the type of Hong Kong-made criminal actions can be fully in line with the times and go further; but the two also said that the classic elements of traditional Hong Kong films are still the essence that needs to be inherited and the necessary bridge to establish a connection with the audience. Guo Fucheng and Lin Jiadong, the two leading actors, agreed in unison to affirm the creative team’s bold breakthrough and express their high recognition of the film’s theme. The former even bluntly said that this was an "ambitious" movie, which turned the virtual online world into a visual "cyber forest" and "vividly" presented the evil in the dark web world on the big screen. This was undoubtedly an important breakthrough for Chinese films.

After the film was released, it also received a warm response from fans, and "a very new Hong Kong film" became a high-frequency praise. Many viewers expressed that they were "shocked" by the spectacle of network visual effects in the film, lamenting that it was a "cybercrime movie" they had never seen before; some people praised the acting skills of the actors in the film, saying that the cast "all the staff are beautiful and good", and watching the best actor’s show is also "very enjoyable"; even some fans who are fathers are deeply moved by the emotional line of the father and daughter in the film, lamenting the preciousness of warmth in the battle for profit.

The movie "Broken Network" is produced by Zheng Baorui and directed by Huang Qingxun. It brings together the three best actors of Guo Fucheng, Ren Dahua and Lin Jiadong, starring Lai Yayan, Huang Debin, Beard Tong and Gu Dingxuan, and Tan Yaowen starred in friendship. The film will be screened on March 2 and officially launched in theaters across the country on March 3. The pre-sale is currently in full swing, so stay tuned.