The movie marketing G point that live broadcast can be sultry: stars can’t reach TV.

(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)


  1905 movie network exclusive feature In the age of entertainment to death, serious and not serious can be changed to entertain the public. The birth of the live broadcast not only gave the folk people a broader entertainment platform, but also satisfied the netizens’ desire for privacy and expression with real-time pictures and fragmented barrage.

The anchors occupied the media seats.

  On the red carpet and at the press conference, you will find that in addition to the "long guns and short guns" of photographers, there are many beautiful women holding selfie sticks and talking to themselves with headphones. These are the most popular live broadcast anchors. Compared with them, online media is more like traditional media.

  Nowadays, these live broadcast platforms have also become an important part of the film announcement, and more and more anchors have become frequent visitors to major occasions.

 Fang Li’s greatest contribution to the tens of millions of box office for "A Hundred Birds at the Phoenix" is actually live broadcast.

For the promotion of the movie "The Magic Wheel", three female anchors were invited to go to the shooting site for live exploration on the cruise ship.


  Wang Baoqiang, who was the director for the first time, broke the popularity of 5 million in three minutes on the set of his first film "Make a scene in Tianzhu" (did you notice that rocket, which is worth 500 RMB).

The Jing Wong online movie "My Goddess of Need" conference directly contracted the focus maps of eight live broadcast platforms, with nearly 100,000 online users in real time, and the total coverage is expected to reach 10 million times.

It is already a routine to use star live broadcast for the new film. Charmaine Sheh and Nick Cheung are broadcasting the conference of The Apostles.

In addition, this year’s China Watch Award has a unique way, integrating the award release with the promotion unit of "New Force of Chinese Film" and adopting a brand-new mode of "M+N" for multi-channel communication.

  The live broadcast’s attack on 2016 is like a barrage.

 

  Trees attract the wind, and the corresponding regulatory system naturally follows. How will the positioning of "Live Wind" be impacted? How will the live broadcast platform respond? Are anchors really more useful than stars for film marketing?

 

  With these questions, Zi Shijun chatted with An Yugang, general manager of the well-known film marketing company, Daniel Wu, the anchor of the fighting fish industry who participated in the live broadcast of the China Watch Award, and the insiders of the fighting fish platform.

"It knows what netizens like" — — Marketing tycoon said

An Yugang


  An Yugang, an influential benchmark figure in film marketing and general manager of the film industry, has successfully helped many films become box office winners, and has been recorded in classic marketing cases.

  A few days ago, the announcement of "Amazing Thieves 2", which was marketed by the film industry, caused a sensation again. Twenty or thirty anchors sat in the golden position in the front row of the conference, attracting countless audiences and successfully creating momentum for the film:

Q: Can you describe what the scene was like that day? Did it meet your expectations?

 

A:I thought it was hot, but I didn’t expect it to be so good and very happy.

  On that day, the first row was occupied by the founder, and the second and third rows were given to online celebrity, the most golden position. At that time, the owner of the film, Qiu Jie (CEO of Lion Mouse Film), glanced at a live broadcast box of online celebrity, and casually looked at it. It was 40,000 yuan, so its publicity was on the top of a small media. And those who like the anchor are really the most consistent with my target audience, and the conversion rate is relatively high.

 

Q:Will the anchors be asked what to do, or will there be restrictions on their language and comments?

 

A:No, whatever. In fact, this thing is like some promotional videos that want us to film the artist’s makeup in the lounge. These are what the people are more concerned about. They don’t like to always see the flow you designed on the stage to go to 12345. He prefers to look at some edges and corners. The anchors can publicize things that are usually invisible.

 

  Tell a funny detail. At that time, we had a sponsor at that event, and one of their cars was on the right side of the podium. There’s an anchor who’s been shooting that car around. Advertisers are so happy. How can traditional media keep shooting that car for you?

 

  As for the anchors, we are all in a cooperative state at present, and the process of our own design is also very beautiful and interesting. I won’t leave her a chance to have negative comments.

On the same day, The Pirates 2 teamed up with 28 live broadcast platforms and contracted the focus map.

  In fact, the live broadcast circle is like the embryonic form of the entertainment circle. Although the star’s own fan base makes their original onlookers more. But these amateurs have their own way of living. Come to think of it, they are actually more suitable for eating live broadcasts than stars.

Q:How to treat the relationship between live broadcast and film marketing?

 

A:Quite simply, my concept of film marketing has always been content (film) and establishing contact with users. Live broadcast is just a certain model established. It used to be a radio and television website, but today it is an APP, a variety of network sizes, or something. Live broadcast is the latest form today. It’s just a channel for me to reach my target users from the perspective of movies, and there is an interactive connection.

Q:Compared with other mobile platforms, what are its advantages and values?

 

A:Lively. For example, if I go to find a large size, the best he can do is to help me with the graphics and text, and then add my trailer. But the live broadcast, as I mentioned, he will put all the details of my press conference — — And it’s the details he realizes, right? He knows what his netizens like.

Q:What’s the difference between a star doing live broadcast and online celebrity doing live broadcast?

 

A:Stars have a large base and many fans. Come up and duang, blow up. At the same time, the interaction with netizens is also an effect of expanding influence and flattening.

 

  But online celebrity is the other way around. His base may not be that big, but the advantage is that I think they may be more open and have a larger scale. I don’t mean taking off clothes, but their speech scale, or telling jokes and so on.

 

Q:New media is undoubtedly a new battlefield for film marketing. Will you consider other attempts later? For example, let the stars participate in the live broadcast, or more high-tech ARVR?

 

A:I’m already trying, Love O2O. We also discussed this matter in the group this morning. We should use AR, and a virtual person may be established on the mobile phone. For example, if you are now, a Jing Bo Ran in ancient costume will suddenly be projected around you. You can communicate with him. In fact, if VR is used, there is also a project being done, but that will be more suitable for short videos, and the human body may not be able to stand long videos.

These "rushing to hot search" emergency rescues make this holiday a little warm.

  This May Day holiday, a doctor "rushed to the hot search". He is Dr. Zhao Yipin from Zhoukou Maternal and Child Health Hospital in Henan Province.

  On May 3rd, in Baiyun Mountain Scenic Area, Luoyang, Henan Province, an old man suddenly fainted during the tour. Dr. Zhao not only stepped forward to rescue him, but also silently guarded him until he regained consciousness. Later, Dr. Zhao also received an unexpected "gift".

  Doctors save people during their tour and get free tickets for life in the scenic spot.

  At about 13: 30 on May 3, someone suddenly called for help in the crowd visiting Baiyun Mountain Scenic Area, saying that someone had fainted. Just as the crowd was a little flustered, a tourist quickly went forward to check on the old man.

  It turned out that the tourist’s name was Zhao Yipin and he was a doctor. After preliminarily judging the vital signs, he quickly cleaned up the food residue in the mouth for the elderly, kept the respiratory tract unobstructed and in a suitable position, and stayed with the elderly until she regained consciousness. At present, the elderly are in good health.

  After the incident, after learning of Dr. Zhao’s kindness, the scenic spot quickly found him, exempting him from all the expenses of sightseeing and accommodation in Baiyun Mountain, and enjoying free tickets for life.

  Emergency treatment of female sudden pulmonary embolism by doctors

  At 9 o’clock in the morning of April 30, at the physical examination center of Shangqiu Central Hospital, a woman suddenly felt unwell. Duan Jing, a doctor on the way to the consultation, was hurriedly called by the nurse.

  Duan Jing, Doctor of Physical Examination Center of Shangqiu Central Hospital:She said she wasn’t feeling well and wanted to go to the bathroom. I said, let’s go together with you. When she walked to the glass door, she suddenly fainted. I didn’t feel the pulse at that time, so I thought I had to have CPR for the first time.

  Duan Jing helped the woman do an emergency cardiopulmonary resuscitation, but the woman’s teeth were clenched and she didn’t feel anything.

  At this time, the emergency doctor on duty also came to the rescue. A few minutes later, with the help of many medical staff and enthusiastic citizens, the woman was pushed into the emergency room. After examination, it was learned that the woman was suffering from severe acute pulmonary embolism.

  Wei Bing, Emergency Doctor of Shangqiu Central Hospital:The mortality rate of pulmonary embolism is 45%. She (patient) is now suffering from acute myocardial infarction, and the mortality rate is more than ten times. Especially her massive pulmonary embolism, if not treated in time, there will be no life in ten to twenty minutes.

  Emergency doctor of Shangqiu Central Hospital Shi ZhenkaiThe chest compressions (cardiopulmonary resuscitation) done at the first time won valuable time for the patients.

  At present, the woman’s vital signs have returned to normal and she is receiving further observation and treatment in the hospital.

  The elderly station suddenly became ill, and the police drove to the hospital urgently.

  At about 2 pm on May 3, the police station in Beidaihe Station, Hebei Province received a passenger’s request for help. A 70-year-old man suffered a heart attack and collapsed in the waiting room seat, hoping that the police would help him.

  Police:Did you take your medicine? Do you have any medicine? Pills or something.

  Family members of the elderly:I ate it.

  Police:Just a moment, we are contacting (the hospital).

  Old man:Thank you.

  Police:Don’t worry, our car will pick you up and take you to the hospital.

  Old man:Oh, thank you so much.

  Police:Now you just talk less, don’t talk, don’t worry.

  In order to gain medical treatment time, after obtaining the consent of the elderly and their families, the police used police cars to send the elderly to the hospital for treatment. Due to timely treatment, the elderly are now in good health.

  Peng Zhiqiang, a policeman from Beidaihe Station Police Station:Passengers who have a special medical history or are physically unfit for long-distance travel are advised to travel with their relatives and friends when taking the train, and at the same time, take the commonly used essential medicines with them. In case of emergency, please contact the railway staff and the police for help in time.

Weibo Hot Search Ranking Today’s Latest May 23rd Weibo Hot Search Ranking Today’s event headline is 5.23.

  Weibo’s hot search list ranks 5.23 today. The Weibo Hot Search List will show hot news in real time. What hot headlines are on the Hot Search List today on May 23rd? Interested netizens take a look at the headlines of today’s hot search list in Weibo on May 23rd.

  Weibo’s hot search ranking is the latest May 23.

  List of Top 10 Hot Search List in Weibo

Weibo Hot Search Ranking Today's Latest May 23rd Weibo Hot Search Ranking Today's event headline is 5.23.

  Headlines of Hot Events in Weibo Hot Search List TodayDetailed introduction

  Psyduck

  KFC’s Koda duck toys have set off a whole network craze again. Who can refuse such a lovely duck?

  Aunt walks away from the accident scene warning tripod.

  On May 21st, in Luoyang, Henan Province, a vehicle accident occurred, and a warning tripod was set up at the rear and was taken away by a passing aunt.

  The color of the motherland photographed by satellite is too advanced.

  Open the land of China with color cards, "picturesque"! The color of Jilin-1 # satellite shooting the motherland is too advanced.

  Zhang Wenhong said that the COVID-19 epidemic may not end in the short term.

  Zhang Wenhong said that the COVID-19 epidemic may not end in a short time. We need more time, more patience, more courage, more wisdom and technology to overcome all this.

  Zhang Wenhong said that the inflammation induced by Omicron is weaker than flu.

  Zhang Wenhong’s in-depth analysis: China’s epidemic situation changes and prevention and control effects, Omicron’s challenges and future prevention and control models.

  Cyndi Wang QQ Music Tubang

  Cyndi Wang’s songs are directly on the music list! The top ten accounts for nine! Everyone’s youth is back!

  Doors of rebirth Douban opens at 6.6

  Karry Zhang Yi’s "The Gate of Rebirth" scored 6.6, and there will be a sequel "The Road to Rebirth" in this drama. Do you think this score is high or low?

  A nucleic acid detection site in Beijing uses expired sample preservation solution.

  According to the website of Beijing Municipal Market Supervision Administration, the sample preservation solution being used in a nucleic acid testing site in Beijing exceeded its shelf life, and the Fengtai District Market Supervision Administration of Beijing punished it according to law, ordered the parties concerned to correct the illegal behavior, fined 50,000 yuan and confiscated illegal property.

  That’s all about Weibo’s hot search ranking of 5.23 today. I hope I can help you.

Editor in charge: Zeng Shaolin

The 7th "Maker China" Shenzhen SME Innovation and Entrepreneurship Competition was held.

  Cctv news(Reporter Liu Yu) On July 6th, a press conference was held for the 7th "Maker China" Shenzhen SME Innovation and Entrepreneurship Competition and the "Specialized and Innovative" Enterprise Innovation and Entrepreneurship Competition. The press conference was hosted by Lv Zhe, deputy director of Shenzhen SME Service Bureau. Xiao Zuping, member of the Party Group and Deputy Director of Shenzhen Bureau of Industry and Information Technology, Deng Xiaojun, member of the Organization Department of Shenzhen Municipal Committee and director of the Municipal Bureau of Talent Work, Chen Zhifeng, member of the Party Group and Deputy Director of Shenzhen Education Bureau, and Ouyang Huiyu, deputy head of Futian District People’s Government, attended to answer reporters’ questions.

  At the press conference, Xiao Zuping introduced the overall arrangement of the contest on behalf of the organizer. The theme of this competition is "Making Maker Shenzhen Go to China", which is co-sponsored by Shenzhen Bureau of Industry and Information Technology, Shenzhen SME Service Bureau, Shenzhen Talent Bureau, Shenzhen Education Bureau and Shenzhen Futian District People’s Government. The competition is divided into industry competition and proposition competition, and the participating teams are divided into enterprise group and maker group. According to the main direction of Shenzhen industrial cluster technology, the industry competition is divided into eight fields, including new generation electronic information, digital and fashion, high-end manufacturing equipment, green and low-carbon, new materials, biomedicine and health, marine industry and eight future industries. The proposition competition invited six head enterprises or platform propositions from different industrial directions, focusing on sub-sectors to carry out technical (project) research. This year’s contest will last about 2 months, and eventually 16 national competitions will be contested to form a Shenzhen team, which will be approved by the Secretariat of the Organizing Committee of Maker China and entered the list of the top 500 in China. Among them, there are 10 enterprise groups, with a total bonus of 1.05 million yuan; There are 6 makers in the maker group, with a bonus of 490,000 yuan.

  This year’s competition focuses on the cultivation of "specialized and innovative" enterprises. Xiao Zuping introduced that at present, Shenzhen has 169 national-level specialized and innovative "little giant" enterprises, 870 provincial-level specialized and innovative enterprises, and 2,928 municipal-level specialized and innovative enterprises, which mainly show the characteristics of high degree of specialization, high growth and strong innovation ability. Focusing on the cultivation of "specialization and innovation", Shenzhen has implemented a number of measures, including providing "service specialists" for specialized and innovative enterprises and opening a specialized and innovative service area in "Shenzhen I Enterprise" to provide accurate services; Formulate a practical list for "specialized and innovative" small and medium-sized enterprises to promote the high-quality development of specialized and innovative enterprises; Incorporate high-quality investment projects of specialized and innovative enterprises into the landing coordination mechanism of listed companies’ fundraising projects, and promote the industrial space needed for the development of specialized and innovative enterprises; Formulate detailed rules for the evaluation of innovative small and medium-sized enterprises and the identification of "specialized and innovative" small and medium-sized enterprises, and implement gradient cultivation.

  Deng Xiaojun introduced that in the cultivation of innovative and entrepreneurial talents, since 2020, Shenzhen has carried out the optimization and integration of municipal talent plans, established a new talent policy system driven by Pengcheng Peacock Plan and Pengcheng Talents Plan, and established a service system of Pengcheng Talents Card, which promoted the transformation from "single policy attracting talents" to "comprehensive environment gathering talents" and helped all employers in Shenzhen to attract talents. A series of relevant measures have been introduced to support talents’ innovation and entrepreneurship, including giving overseas students an upfront subsidy of 300 to 1 million yuan if they meet the requirements; For eligible creative spaces, a maximum of 2 million yuan will be given; Increase financial support for talent innovation and entrepreneurship through talent innovation and entrepreneurship fund; For talents to establish high-tech growth enterprises, loan interest subsidies, guarantee fee subsidies and venue rental subsidies are given according to regulations.

  Chen Zhifeng introduced that Shenzhen has made good achievements in promoting the work of "double innovation" in colleges and universities, especially the experience of Shenzhen University was introduced by the National Leading Group for Education System Reform. The main practices in Shenzhen include setting up "double innovation" education courses in colleges and universities, and holding "double innovation" education experimental classes in various forms to consolidate the "double innovation" education foundation; Encourage and support colleges and universities to speed up the construction of university science parks, college students’ pioneer parks, business incubation bases, small and micro enterprise business bases, and scientific and technological entrepreneurship practice training bases, so as to create a "double innovation" educational practice platform for students; Encourage colleges and universities to hire outstanding talents from famous scientists, successful entrepreneurs, entrepreneurs, venture capitalists and other industries as "double innovation" instructors, and build a strong "double innovation" teaching team; Encourage and support colleges and universities to arrange funds through multiple channels, support "double innovation" education, and fund students’ innovation and entrepreneurship projects. In the future, Shenzhen will train more innovative and entrepreneurial talents who are brave enough to devote themselves to practice.

  Ouyang Huiyu introduced that in recent years, Futian has adhered to the two-wheel drive development strategy of "finance+technology", aimed at the positioning of "central innovation zone" and the goal of "Manhattan+Silicon Valley", and attracted innovative enterprises and talents with a series of powerful measures. In terms of policy, Futian issued a policy to support high-quality industrial development, and invested 1.8 billion yuan to optimize the business environment. In terms of space, Futian strives to build an urban distributed intelligent science and technology innovation zone, and will continue to launch millions of square meters of industrial space in the next three years to support high-quality innovative enterprises and maker projects to settle down. In terms of financial support, Futian has gathered 70% of the financial licensed institutions in the city, which can provide enterprises with full-cycle financial support such as bank loans, venture capital, intellectual property pledge, listing, mergers and acquisitions. In addition, the Hetao Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone has just introduced technical research and industrial innovation support measures and the funding scheme to support Hong Kong and Macao youth innovation and entrepreneurship, which is a powerful choice for universities, scientific research institutions and innovation teams in Hong Kong and overseas to realize the transformation of scientific and technological achievements. As one of the organizers of this competition, the People’s Government of Futian District, Ouyang Huiyu, welcomes makers to invest and start businesses in Futian, and "deeply cultivates Futian and collects blessings".

  Up to now, the number of enterprises in the city has exceeded 2.4 million, with 137 enterprises per thousand people, and the entrepreneurial density has ranked first in large and medium-sized cities in China for many years. At present, official website has opened the registration channel for the contest, and the registration deadline is July 15th. The organizing committee sincerely invites small and medium-sized enterprises and makers to actively register for the contest.

Hans Zhang’s biggest problem is not greasy, but no entertainment spirit.

To say that the person who can climb the hot search list every day in recent days is not the latest young top stream, but Murong Yunhai-Hans Zhang, who was known to the whole country with meteor rain more than ten years ago.

No matter which entertainer is in the entertainment circle, it must be a good thing to go online for hot search. After all, it means higher exposure. Unfortunately, it’s not that Hans Zhang has anything good to do with the hot search. The hot topic of this round of search is the drama Gentlemen of East Eight Districts, which was produced, written and starred by Hans Zhang himself.

A TV series with such a high volume of content has attracted everyone’s attention, not because it is so good-looking, but because it is beyond measure. Winning the historic score of 2.1 points has successfully become the lowest record in domestic film and television dramas in Douban score. There is more than a little bit of sadness in the play, and the source of all this is of course our producer, screenwriter and starring Hans Zhang.

In this regard, some netizens teased that Hans Zhang had taken over the greasy work of domestic male stars in an all-round way, which can be called an unprecedented and unprecedented master. But the question is, is Hans Zhang just greasy? In fact, his biggest problem is not greasy, but no entertainment spirit.

Said he didn’t have a strong spirit of entertainment, there have been two well-known events, which reflects this.

Once it was an expression pack incident.

Hunan Satellite TV followed suit to shoot Korean dramas, and produced a super-power TV series similar to You from the Stars, so it invited Hans Zhang to star in this drama-Different Handsome Man. Most netizens mentioned this drama, and they should not remember it at all.

However, there is a special expression pack in this drama, that is, looking back and smiling from Hans Zhang. This screenshot showing 18 big white teeth has made everyone spoof. Netizens are actually not malicious, they just think it’s fun. Many stars, such as Jacky Cheung and Z.TAO, have experienced it and let the whole network take it as an expression pack. Stars, their existence is to let the audience entertain.

It happened that Hans Zhang was unconvinced and blacked out several marketing numbers that forwarded this emoticon. Some of them went too far, so he simply sued them directly. Later, he also responded to this incident and explained plausibly: "At that time, I just met a low state and was teased by others. During that time, I was very uncomfortable. I slept for three hours every day and took sleeping pills every day."

However, when netizens heard him talk like this, they didn’t feel that Hans Zhang at that time was distressing, but it made people feel that he couldn’t afford to play. There are more people in the entertainment circle than Zhang Hanhong, who are subjected to black, slander, rumors and personal attacks. I have never seen others come forward to find so many reasons and excuses for themselves.

There was a discordant episode before the big explosion drama "Shanshan is coming" was broadcast and a preview was released in advance. There is a clip in the preview, in which Feng Teng, the hero played by Hans Zhang, said to Shanshan, the heroine played by Zhao Liying, "I want everyone to know that this fish pond has been contracted by you." Then, a film and television blogger intercepted the video and sent a long picture saying, "I really don’t understand, there is nothing to show off."

Anyone with a discerning eye can see that this is just a joke of a blogger who spits. When the TV series is combined in the later stage, there is a reason for the hero to say this sentence. He wants to reassure his beloved woman and use the fish pond as a metaphor.

And Hans Zhang didn’t have the courage to hold his breath at all. He went to Weibo directly, and even swore, "Because I am your good father, my sons go out every day to embarrass themselves and lose their moral integrity. How can dad earn money to support you if he doesn’t pretend?" Originally, it was a small-scale spit, but as a result, a stone stirred up a thousand waves at once, making countless people think that he was so stupid. Today, the blogger is on Hans Zhang’s Lahei list.

Artists walking in the entertainment circle, if they don’t have any entertainment spirit, then they should take pictures with peace of mind, isolate themselves from the audience, try to show people with their roles, take filming as their work, and don’t expose their temperament. If there is no way to be single-minded and just shoot movies, you should keep interacting with fans and netizens. Even if you can’t cultivate an invulnerable diamond heart, you should at least have the entertainment spirit of being willing to play with the public.

Mei Lanfang was exposed by the explosion of fashion and rare swimsuit photos.


    Mei Lanfang’s swimsuit photos taken during her stay in the United States.




    Mei Lanfang improved the hairstyle and clothing of the new fashion drama, and added fashion elements to the Beijing drama.


    For the modern young audience, Mei Lanfang is just a symbol. From the textbook, we know that he is the first of the four famous artists and represents the culture of Peking Opera. Perhaps many people can’t tell the difference between Mei Lanfang and Anita Mui. In fact, Mei Lanfang is not only a master of art, but also the most popular fashion star of the year. Recently, some netizens exposed a group of unknown old photos of the Peking Opera master in real life in the forum. In this group of photos, a rare photo of Mei Lanfang wearing a swimsuit is particularly eye-catching.


  Mei Lanfang loves fashion to take swimsuit photos.


    The netizen said that this swimsuit photo was taken in Shanghai in the 1930s, when the social atmosphere was not so open. On the other hand, the shooting background seemed to be out of place with the word swimsuit. However, some netizens said that in Shanghai in the 1930s, fashionable people would take a few swimsuit photos. At that time, people often saw the appearance of swimsuits from those fashionable cigarette cases and moon cards. As a well-known Peking Opera actor at that time, Mei Lanfang was naturally unwilling to lag behind, and generously took such a swimsuit photo by the swimming pool.


    According to the historical records of that year, in 1926, the public swimming pool in Hongkou, Shanghai was opened to the public, and men and women traveled together in Shanghai. By 1930, Gao Qiao Beach had been built, and swimsuits had long been the equipment of Shanghai-style figures. At that time, almost all the stars and celebrities-Shang Guanyunzhu, Ruan Lingyu, etc.-had fashionable styles in swimsuits. Mei Lanfang’s swimsuit photo was produced under such an "open" historical background, even though it was not taken in Shanghai but in the United States on the other side of the ocean. In 1946, when Drama Illustrated published this swimsuit photo of Mei Lanfang during her stay in the United States, it also caused quite a stir.


  Love to take pictures, generous show camera


    Mei Lanfang’s hobby of spare time also keeps ahead of the trend. In old Shanghai, it was fashionable to take photos in a photo studio, not to mention owning a camera. Cameras were a luxury at that time, and families who could buy them must be rich and fashionable enough. Mr. Mei Lanfang’s camera, which seems to be inadvertently painted, is also put into the photo to some extent as an ornament that embodies a kind of taste and shows off.


  Singing Beijing Opera in Modern Costume


    Besides taking photos, Mr Mei Lanfang used fashionable elements in Beijing Opera, and he was once called the "originator of fashion dramas in Beijing Opera". At that time, he personally created a new play "The Waves of the Evil Sea", and at the same time he created his own hairstyle and clothes for the new fashion play, which was true to others. It is understood that Mei Lanfang rehearsed three new fashion plays, among which "Deng Xiagu" and "A wisp of hemp" received great response. For a time, Peking Opera dressed in modern clothes became fashionable, and it did not lag behind the vernacular drama at that time.

Editor: Sun Jie

A "rock" is a warning-a promise from youth

  Xinhua News Agency, Harbin, May 2 (Reporter Wang Junbao) "Because my name is Ning Zhongyan" — — This is the name of Ning Zhongyan’s social media account. Who is Ning Zhongyan? Before 2019, this is a problem.

On February 19th, China’s Ning Zhongyan (first from the front) competed in the men’s team start semifinal of speed skating in the Beijing Winter Olympics. Xinhua News Agency reporter Wang Jianwei photo

  Speed skating is an important competitive event in the Winter Olympics, but before the Beijing Winter Olympics, China athletes won only one gold medal in the speed skating event in the Winter Olympics. Ning Zhongyan, like this project, has not received much attention.

  At the PyeongChang Winter Olympics four years ago, almost no one knew Ning Zhongyan’s name. The turning point took place in 2019.

  In December 2019, the International Skating Federation Speed Skating World Cup was held in Nursultan, Kazakhstan, and Ning Zhongyan competed with a number of world experts. In the men’s 1500m race, he broke through the encirclement of the Dutch and won the gold medal.

  The last time China won the gold medal in this event in the world competition was in 1963. 2: 09.2, Luo Zhihuan still remembers this achievement. On February 24th, 1963, in Nagano, Japan, he set a world record of 1500m at the 57th World Men’s Speed Skating Championships, and became the first China player to win the world championship in winter events.

  Luo Zhihuan and Zhang Hong, the champion of the Winter Olympics, praised Ning Zhongyan’s achievements. "But when I came down from the podium, it was actually all zero." As a professional athlete, Ning Zhongyan knows the importance of continuous efforts.

On February 18th, China’s Ning Zhongyan finished the men’s 1000m speed skating final in Beijing Winter Olympics. Xinhua News Agency reporter Wang Jianwei photo

  In 1999, Ning Zhongyan was born in Heping Village, Shiyan Town, Mudanjiang City, Heilongjiang Province, and studied at Heping Primary School in the village. Geng Yuhua, a school teacher, poured an ice rink in the school to enrich the children’s extracurricular life. Ning Zhongyan, 10, learned to fly on the ice for the first time.

  He soon fell in love with the sport. "I remember that he would skate on ice, because he liked roller skates before he was six or seven years old, so I bought him a pair, and then he would skate." Ning Zhongyan’s mother Zhao Shuyan recalled.

  "Later, Ning Zhongyan achieved good results in the skating competition in Ning ‘an City, and was introduced to Mudanjiang City by Ning ‘an Sports School." Zhao Shuyan still remembers the specific date of her son’s departure. "He was picked up by Mudanjiang Sports School on the eighth day of the first month. At first, he was led by coach Zhu Yuliang, and later he studied under coach Chen Peijun."

  Chen Peijun, the speed skating coach of Mudanjiang Winter Sports Training Center, still remembers the first time he saw Ning Zhongyan. "At that time, it was 2012. He was short, but he had a good sense of ice." Chen Peijun said that Ning Zhongyan was not only savvy, but also trained very hard. "Don’t be lazy and obedient, don’t worry." Chen Peijun said.

  Not only hard work, Ning Zhongyan understands that only by constantly overcoming difficulties can we reach the end. "At that time, I just participated in the World Cup, and my skates cut my legs. I got stitches at night, and I didn’t delay the game the next day." Zhao Shuyan said, "The child later said that it was very painful during the game, but he just gritted his teeth."

On February 19th, China’s Ning Zhongyan started the men’s speed skating team final at the Beijing Winter Olympics. Xinhua News Agency reporter Ang Lee photo

  For many years as an athlete, Ning Zhongyan has been training hard and has hardly spent the New Year at home, but his achievements in the Beijing Winter Olympics are not satisfactory. "I was so nervous at the time, just like dreaming, my legs were out of control like wood, and I thought a lot in my head." Taking part in the Winter Olympics for the first time, Ning Zhongyan finally ranked seventh in the men’s 1500m speed skating competition in Beijing Winter Olympics.

  "The Winter Olympics is like this. Some people are happy and some people are worried. Competitive sports are so cruel." Ning Zhongyan said that he has never given up, and will train hard, learn lessons and make up for his regrets at the next Winter Olympics.

  "Give good luck some time, it won’t be too far away from me." Ning Zhongyan said.

Prospect of football: West Ham can’t resist Arsenal, Liverpool is not afraid of visiting, Manchester United VS Newcastle.

West Ham United VS Arsenal

After West Ham lost to Everton at home last season, the league suffered two consecutive defeats. The team’s recent performance is really not safe, and it is still difficult to resist when facing the league’s strong teams. At present, it ranks 9 th in the league. West Ham United’s offensive output is acceptable, but the stability of the team’s defense is still insufficient. After Arsenal’s victory over Sheffield United, the league remained unbeaten, and the team is currently ranked second in the league. Arsenal’s offensive output is very strong, and the stability of the defense line is also worthy of praise. Recently, it has been able to score zero opponents in many games.

West Ham United’s overall strength is relatively limited, the team’s recent stability is not high, and the main battle performance is not safe. The Arsenal League has guaranteed unbeaten record so far, and the team’s historical achievements have crushed opponents, so the psychological advantage is very obvious. This time, the team is a guest to challenge their opponents, and I believe that they still have the ability to win from the away game.

Everton VS Burnley

Everton beat West Ham United in the last league. The team’s recent achievements are relatively erratic, showing a plum blossom pile, but its winning ability has indeed improved, and it is currently ranked 15th in the league. Everton’s offensive and defensive ends have also improved to some extent recently. Burnley lost to Bournemouth in the last league, and the league suffered another three-game losing streak. So far, the team has only won one victory, ranking only 19th in the league. Burnley’s offensive output is relatively weak, and the defensive end can be said to be full of loopholes.

Everton’s recent performance is indeed unstable, and the team has no strength against the strong teams, but its winning ability has indeed improved in the face of the weak teams in the league recently. The performance of Burnley, the opponent, continued to be sluggish, and recently suffered a three-game losing streak. This time, Everton is sitting at home to meet the challenge of the weak team, and I believe that I still have the ability to successfully win the opponent at home.

Bournemouth VS Liverpool

Bournemouth defeated Burnley at home in the last league, and finally won the first victory in the league. However, the opponent is really a weak team, and the gold content is really not high. At present, it still ranks 17th in the league. Bournemouth’s front line output is insufficient, and the loopholes at the defense end are not small. Liverpool beat Nottingham Forest at home last season, and the league won two consecutive victories and three unbeaten games. The overall performance of the team has once again strengthened, and it is currently ranked fourth in the league. Liverpool’s offensive output is stable and the defense strength is constantly strengthening.

Bournemouth’s overall strength is very limited, the ability to fight hard is also insufficient, and there is no advantage at home. After all, Liverpool, the rival team, has recently returned to the right track after losing the game unexpectedly, and the stability of both offensive and defensive ends is constantly improving. In addition, Liverpool’s historical achievements have crushed their opponents, and even if they are a guest, they are not afraid.

Manchester United VS Newcastle United

Manchester United lost to the opponent in the last Manchester derby, and was hit by the strong team after winning two consecutive victories. However, the team has won several victories in the near future, and its overall performance has improved. At present, it ranks eighth in the league. Manchester United’s offensive and defensive stability needs to be strengthened. Newcastle United drew away with Wolves in the last league, and the league remained unbeaten in six rounds, but the winning ability was still insufficient, and it is currently ranked sixth in the league. Newcastle United’s offensive output is strong, but the defensive end often has problems.

Manchester United’s domestic and foreign troubles are serious, and the recent achievements and performance of the team are indeed not stable enough. However, as for Chi Hah, he still needs to strive for victory in every game to stabilize the morale of the army. Newcastle United’s overall performance has been stable recently, but its winning ability has indeed declined. In addition, the team’s winning ability in guest games is indeed insufficient. This time, the Red Devils welcomed their opponents at home, and I believe there is still a chance to successfully win their opponents.

Chelsea VS Blackburn

Chelsea lost to brentford at home last season, and the unbeaten game in three rounds of the league ended. Losing the game is really unacceptable, and it is only ranked 11th in the league at present. Chelsea’s offensive output suffered another zero, and the defensive end of the last two league games also lost 2 goals per game. Blackburn lost to Swansea at home in the last league, and its three-game winning streak ended. It is rare for the team to win a winning streak in the near future, and the last game was also ended by opponents. At present, it ranks 12 th in the British Championship. Blackburn’s offensive output is also not stable enough, but fortunately the defense strength has improved recently.

Chelsea’s defeat on the road to the Northern Expedition was indeed a blow to morale, but this time the team ushered in a lower-level league opponent, which was also a rare opportunity for the team to snatch victory and revive morale. Opponent Blackburn rarely won a winning streak recently, but the stability is still insufficient. The last game was terminated by the opponent, and the efficiency of the team’s offensive end really needs to be strengthened. This time, Chelsea played at home to meet the challenge of Championship team Blackburn Rovers. I believe it is not too difficult to win the opponent.

Dortmund VS Hoffenheim

The recent performances of both sides are relatively stable, but Dortmund’s achievements in the past battles have crushed opponents, and their psychological advantages are very obvious. This time, I took a strong home game against my opponent, and I believe I still have the ability to continue my outstanding achievements.

Frejborg VS paderborn

Although Frejborg’s performance is erratic, he has a strong ability to score points in the main battle. Paderborn, the opponent, is a team in the middle reaches of German B, and its overall strength is relatively limited. I’m afraid it’s very difficult to be a guest and challenge Frejborg.

Hertha Berlin VS Mainz

Hertha Berlin’s current situation is erratic, but it is good to win more and lose less, and at the same time, the main battle ability is not weak. Although the opponent Mainz is a high-level league team, the team’s performance so far has not been satisfactory. This time the two sides met, Hertha Berlin still had a chance to defend the unbeaten home.

Udinese VS Cagliari

Udinese’s winning ability is limited, but his recent performance is fairly safe. Although the opponent Cagliari won the first victory in the league in the last campaign, the overall stability is still insufficient, and at the same time, the ability to fight is not good. This time, Udinese is at home, and I believe he still has a certain advantage.

The market share of domestic cherries is increasing with the improvement of planting techniques and excellent taste and price.

CCTV News:In May, with the temperature rising gradually, everyone’s "fruit basket" became more and more abundant, and the competition in the fruit market became more and more fierce. Next, pay attention to the series report "Consumer Market Survey and Fruit" War ".Colorful fruits, which is the delicious representative of early summer? Everyone has different answers.

However, when it comes to the fruit that was once known as "noble", you can’t help but mention cherry. Because of its high price, cherries once became the ceiling of "fruit freedom". Recently, cherries planted in various places have been listed one after another, so what is the current sales volume and price situation? Come and see our reporter’s investigation in Beijing.

At four o’clock in the morning, Beijing Xinfadi Farmers’ Market has been very busy. In the cherry sales area, buyers who come to purchase goods are in an endless stream, and cherry sellers are busy. A batch of cherries that Li Xiaojiao just entered at 10 o’clock the night before was about 3,000 kilograms, and it was almost sold out at dawn.

Zhang Lei is a buyer of a fruit supermarket in Fengtai District, Beijing. Recently, he entered the cherry peak season, and the sales volume of the supermarket gradually increased. Today, he plans to purchase more different varieties of cherries. However, because of the late arrival, there are fewer products to choose from.

A number of merchants told reporters that at present, the newly-developed market mainly sells cherries planted in the open air in Shandong and cherries planted in the cold shed in Dalian, and the sales situation has been very optimistic since listing.

       The reporter learned that compared with when it was first listed in March, the price of cherries at this time has dropped a lot. Take Meizao cherry, which is more popular in the market, as an example, the latest price per catty is about 30 yuan lower than that in March. In the following June and July, after a large number of cherries planted in the open air in Dalian and other places were listed, the sales price of cherries would drop.

Domestic cherries with delicious taste and excellent price "meet" imported cherries

In fact, a few years ago, domestic cherries were once neglected, and many consumers preferred imported cherries. In recent years, the market share of domestic cherries has been increasing. What makes domestic cherries catch up?

In this fruit store in Dalian, there are different kinds of domestic cherries on the shelves. The person in charge told the reporter that in the past few years, the sales situation of cherries was hot, which was more favored by consumers. This year, the sales of cherries in supermarkets increased significantly.

According to the reporter’s understanding, in recent years, the planting level of domestic cherries has been continuously improved, and the quality and flavor of fruits have been gradually improved. Moreover, the characteristics that the origin of domestic cherries is close to the consumer market also meet the requirements of consumers for freshness.

Liu Changhao, manager of a fruit dessert sales store in Dalian, Liaoning Province:Domestic cherries have the advantage of localization and are closer to consumers’ tables. It can be reached in a few hours at the earliest, and the farthest is like Guangdong in the south, which can be reached in two days by air transport. Cherries are mainly imported from abroad, so the transportation time will be longer.

In addition to the fresher taste, the transportation cost of domestic cherries is much lower than that of imported cherries, which also brings a certain price advantage to domestic cherries. Compared with the average selling price of cherries in winter this year, the average selling price of cherries in summer is basically about 20 yuan less than that of cherries in winter.

According to industry insiders, with the improvement of the quality and output of domestic cherries and the decline in prices, the market share of domestic cherries is constantly improving.

       Pan Fengrong, researcher of Dalian Academy of Agricultural Sciences, Liaoning Province:Especially in Dalian and Yantai, which are key producing areas, local people can’t eat so much, so they have to be shipped to the whole country. Basically, we are consuming so many cherries.

Farmers who choose good trees and produce good fruits have planted "big cherry" by experimental grafting.

Better flavor, higher quality and more advantageous price make domestic cherries the "king" of the fruit market, and all these are inseparable from the improvement of cherry planting technology. Next, we will follow the reporter to Dalian, Liaoning Province to uncover the mystery behind the domestic "big cherry".

CCTV reporter Ding Dong:I am now in a cherry planting greenhouse. The cherries in the greenhouse are basically ripe. You can see that this fruit is very bright and full. Such a cherry tree can bear about 40 kilograms of cherry fruit. Now we come to the open-air plantation, and the cherries planted in the open air are not mature yet. The staff told me that it will be another month before these cherries can be harvested.

Cong Dayu, a cherry farmer in Qidingshan Village, Dalian, contracted two planting greenhouses and a part of open-air plantations, with a total planting area of about 50 mu. After 8 years in business, Cong Dayu has carried out grafting experiments on cherry fruit trees many times.

Cong Dayu, a cherry grower in Qidingshan Village, Dalian City, Liaoning Province:The largest single fruit produced at the earliest time should be about 15 grams, and now we have risen to a higher level, and the maximum weight of a single fruit may reach 20 grams. Now the income should increase by more than 20% than before.

The growth of cherry trees is greatly influenced by fertilizers. This enterprise in Dalian, Liaoning Province owns 70 mu of cherry plantation. Combining the dairy industry chain and fruit planting industry owned by their own enterprises, they developed bio-organic fertilizer using milk, pomace, cow dung and soybean meal to cultivate cherry trees.

Jiang Wei, chief agronomist of fruit brand under Xinle Group in Dalian, Liaoning Province:Its nutrition is very comprehensive, including protein, some amino acids, some trace elements, and even calcium growing in trees.

Under the ecological cycle, the use of biological fertilizer not only reduces environmental pollution, but also improves the flavor and taste of cherry.

Glutinous rice dumplings (tasty restaurant)

Huang Kailin
Recently, my wife and I received a gift-a friend drove a box of big dumplings, saying that it was wrapped by my father-in-law’s family. Let us feel the taste of the year in the suburbs of Shanghai.
Catch the box with both hands. It’s heavy and weighty. When I lifted the lid of the box, I saw the big dumplings lying there like snowballs, which attracted people’s attention. This is the biggest dumpling I have ever seen. Let’s boil water quickly. Boiled in the pot, the dumplings floated one after another, and cold water was ordered three times. The dumplings floated and swayed, and the pagoda tip slowly collapsed, shrunk and disappeared, and finally returned to a big round ball.
The big dumplings are out of the pot. We clamped it around the waist with chopsticks and bit open the dumplings, and a fragrance spread. At the moment, the glutinous rice balls are open and the corners of the mouth are still a little upturned. Seeing it trying to slip away from chopsticks, we quickly caught it with a bowl. At this time, the big dumplings are like a snowman melting, and the body can’t stand.
Oil flowers are overflowing, green is about to drip, and a thick fragrance comes to my face. The taste is very layered; Look at its color, green and white mixed. I can’t bear to eat, but I can’t help it. When I eat it, my mouth is full of saliva, and my breath echoes with all loves.
The shepherd’s purse stuffing mixed with oil is oily and green, risking fog, which is particularly attractive. I know, this is a shepherd’s purse that has just been pulled from the vegetable garden, and the original taste of the plant has not been lost at all. Then, hand-package it out an hour ago. It is a special presentation of the taste of the year, which is original and has a sense of ceremony when eaten.
Delicious, soft and glutinous, and thick and tender, this is the fattest, biggest and softest dumpling I have ever eaten. I rolled on my tongue one by one, tapped my teeth and cheeks, and slipped down my throat when I couldn’t wait to chew. Unconsciously, six glutinous rice balls fell into the belly and asked if there was any in the pot. My wife brought half a bowl of soup and drank it all at once. This combination is a perfect match.
In the past, all the rice wine dumplings I ate in my hometown were sweet. I remember that when my mother was alive, she wrapped dumplings, mashed walnuts, peanuts and sesame seeds, and added some dried tangerine peel and sugar to make stuffing. The skin was thin and the stuffing was full, all full and the size of table tennis. It tastes fluffy like a cake, smooth and elastic, giving people a feeling of rustling. But if you eat too much, you will get tired of people. You have to drink soup while eating, so that you won’t feel hungry for a long time. The dumplings made by my family are big enough in the local area, but they are still not as big as the ones we eat now.
This glutinous rice dumpling is a traditional food in Shanghai. Not only is it lovely in appearance, soft and smooth in taste, salty but not greasy, but it is rare and refreshing between the lips and teeth, and it means beauty, which means fullness, good weather and full of blessings for the New Year. In the past, glutinous rice balls were mostly made by traditional stone grinding technology, and the soaked glutinous rice was "fed" into the grinding hole with an iron ladle, because it was afraid of choking, and some water was "fed" from time to time. The stone mill needs two people to work together to promote it, and there is a great noise. Snow-white rice slurry flows out from the grinding seam, piece by piece, and a lock. Although it is shapeless, it is endless.
After eating big dumplings, I went downstairs and met a neighbor in the community. My neighbor is from Ningbo, and Ningbo Tangyuan is famous, so I asked him about the practice of glutinous rice dumplings. He said that when he was a child, he made it with his mother. He thought it was very simple, but he couldn’t wrap it well. The dumplings he made were either crooked or crooked. You have to be skillful in everything, and so does making dumplings. For example, how to grasp the degree of dryness and wetness of water mill powder, how to make "Helong" fit perfectly, how to wrap it round and smooth, and how to naturally pinch out that "pigtail" are all skills.
When wrapping glutinous rice balls, the wet glutinous rice flour is first made into pills, then kneaded into small pockets, filled with stuffing, and then a "pigtail" is pulled out and tied with a knot. The top can not only be pointed, but also make a lovely "pigtail", which makes people full of eyes. This kind of big glutinous rice balls can’t be wrapped by anyone. It needs to be handed down and skilled. If it’s not good, it will fall apart and stagger.
While chatting, a local nearby heard it and leaned in to catch the conversation. In the past, glutinous rice was scarce, and only when it was a major happy event or Chinese New Year did it become a big glutinous rice ball. If it was made at ordinary times, it must be a distinguished guest at home. The stuffing depends on the season, including meat stuffing, bean paste stuffing, shepherd’s purse stuffing, shredded radish stuffing and so on. There are many practices and many names. Steamed on a steamer, it is dumplings; Boiled in boiling water, it is dumplings; Put it in a pot and fry it in oil, which is an oil chopping block; Crushing the dumplings and frying them next to the pot is a cake collapse.
The same ingredients, different taste, is really magical and changeable.
Big glutinous rice balls are not something to be taken for granted. In Shanghai, they are very special foods around the Spring Festival. Holding a bowl of steaming glutinous rice balls, suddenly there was a festive atmosphere. The bowl is warm and the heart is warm. Eat a big glutinous rice ball, savor the longing and yearning for a happy reunion and a beautiful life in a piece of color and fragrance.
People’s Daily (February 16, 2024, 08 edition)
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