According to a report by the Information Times on January 24, "good man" Chen He issued a long apology on Weibo the night before yesterday, "I was wrong", acknowledging that it had been almost half a year since he divorced Xu Jing, and said that he had broken up peacefully with his ex-wife and "did nothing to hurt the world."

However, some careful netizens found that in the six months after the divorce, "good man" Chen He still showed his love on various occasions such as new books, TV shows and magazine interviews. Many netizens questioned that he would spend money on his marriage with Xu Jing after the divorce, and even participated in husband and wife reality shows before and after the divorce. In addition, revelations about "cheating" also followed. It seems that although Chen He admitted the divorce and took the responsibility for himself, he could not resolve the series of doubts caused by this divorce.

Question 1: Do you still rely on marriage to "amass wealth" after divorce?

Chen He said: "Too much worldly sophistication"

Through the popularity of Zeng Xiaoxian in "Love Apartment", and then to "The Year in a Hurry" and "Run, Brothers", Chen He has also flourished in the entertainment industry. Before the divorce incident, he also portrayed himself as a model of "good man". Chen He has never stopped showing his love on Weibo.

If it is true that the two sides can’t be together as Chen He said, then divorce is the best option. But netizens questioned that within six months of Chen He’s divorce, he continued to sell books on Weibo and participated in the husband and wife reality show "True Love is Lost".

On August 2, 2014, Chen He promoted his new book "Love is Love if you can hold on to it" on Weibo, where he wrote: "After almost a year, I finally finished this book. I wanted to give it to my wife as a surprise today, but my wife looked at the cover and said: Whose book is this?" The cover of the book read: "A good man is me, and I am Chen He. I always believe in love!"

According to Chen He, it had been almost half a year since the divorce, and it was estimated that the divorce should be around July 2014. Even if the new book was written before the divorce, it would still be deceptive to claim that "I always believe in love" when promoting the new book after the divorce.

In addition, the husband and wife reality show "True Love is Lost" began recording in May 2014 and premiered on Southeast Satellite TV on July 3 of the same year. Chen He and Xu Jing were guests to show their love, "showing the most authentic side of the celebrity husband and wife to the audience" is the slogan of the show.

According to the operating procedures of the TV program, even if "True Love on the Journey" was recorded before the divorce, the two were also in a period of marital crisis; if "True Love on the Journey" was recorded and broadcast, some netizens revealed that the last recording was completed on August 17, 2014, then it is possible that the "husband and wife reality show" was completed according to the contract after the divorce.

This was just in line with the careful netizens’ discovery that the two had shown incompatibility many times during "True Love is Lost". When interviewing "Do you want to get married again in the next life" with the same title, Xu Jing hesitated for a long time and did not answer clearly. In the last issue, Chen He also thanked Xu Jing for being willing to accompany him. Now it seems that there is a lot of information behind it.

Question 2: Why do you continue to show your love after getting divorced?

Chen He said: "Many jobs cannot be refused"

Chen He did not give an exact time for the divorce in his long apology. According to the calculation of the divorce of half a year, the two should have ended their marriage around July 2014. But Chen He still showed "love" in the interview he did with "Running Man" after that.

In an interview with print media in November 2014, he also said that "marriage is a natural thing. When I was working, she also arranged a lot of things for herself to do, such as traveling or studying. Life is very fulfilling, and I will try to accompany her when I rest." Regarding the baby plan, he said that he also likes children, "but let it be."

At the 2015 Guangzhou New Year’s Eve party on Zhejiang Satellite TV, Chen He also said: "I used sincerity to impress girls, and I pursued my wife the same way, persevering and not giving up."

In the latest issue of Harper’s Bazaar in February, Chen He was interviewed with the title "Chen He, if you love your wife, you will parachute with her". He still called Xu Jing his wife, and planned to send gifts to show his love on Valentine’s Day, calling out "Dear wife, I love you". In addition, when the divorce was spreading, the editor-in-chief of Entertainment Weekly was also discussing with Chen He himself to shoot a husband and wife blockbuster.

It cannot be ruled out that because the image of "good man" is deeply rooted in the hearts of the people, "True Love is Lost" and "Run Brothers" are relatively healthy and positive TV shows. Maybe Chen He had already bundled the package of publicity before signing a contract with the show. Because of the contractual relationship with the agency, Chen He had to complete the necessary work and publicity projects, so he repeatedly emphasized that the work was "irresistible and irresistible" in the long apology "I was wrong".

However, compared to the 14-year-long love, parting ways because of work is not "always believe in love", so it has also attracted many netizens to question: "Deng Chao and Sun Li should be busier than Chen He and Xu Jing, but they also have two children and still have a sweet relationship."

Question 3: Why did you get divorced? Was it too busy or cheating?

Chen He said: "There is nothing else"

As for the reason for the divorce, Chen He gave the official line in his long article that he was too busy: "My work has become increasingly busy and irresistible. Last year, I only had ten days off at most. I couldn’t refuse a lot of work.

Although Chen He seems to be a "good man" – these are all his own fault, but the reason for divorce because of "too busy" is still too far-fetched. Many netizens have questioned that after 13 years of long-distance love, the reason for divorce because of "too busy" less than a year after marriage is still too simple.

What exactly is the reason why "good men" choose to divorce? Chen He stressed that "there is nothing else". But there have been a series of revelations before that their marriage hit the rocks because Chen He cheated. When Chen He filmed "The Year in a Hurry" last February, he met Zhang Zixuan and had a good impression. The divorce with Chen He was carried out at the same time, and it was also rumored that Zhang Zixuan also filed for divorce from her husband Yang Yiliu.

In addition, in November last year, Chen He and Zhang Zixuan were witnessed going to the Maldives together. According to Chen He, this was after their divorce.

However, the popular studio that photographed the article and Yao Di’s "cheating door", as well as Dong Jie (Weibo) and Wang Dazhi embracing each other, revealed yesterday that it held a photo of Chen He cheating and hugging a female star. "Chen He, who has always shown his love as a good man, urgently wrote a divorce statement full of false apologies on the grounds that he did not have time. To be honest, I am disgusted, there is really no other reason for the divorce? Did not do something harmful? How to explain that both cheated on each other with another female star?"

From this point of view, Chen He’s divorce "nothing else" is very doubtful. It can’t stand the test. Once a photo confirming his affair leaks out, Chen He has to conduct a new round of crisis public relations.

small question

Who did Chen He threaten? Who was releasing the material?

Although it is said that there is no wind and no waves, it is quite particular about who was the first to poke the divorce incident of Chen He. After all, he can hide the divorce for half a year, and the whistleblower must be close to the people around him. Chen He also pointed out in his long apology that "I don’t want to threaten anyone either. One column and one movie pushed me to this point, which I never expected." This sentence seems meaningful.

It is worth mentioning that Chen Li, a veteran in the circle, suggested on Weibo that Chen He had been "splashed with dirty water" by his friends, which also made netizens think about it. He wrote on Weibo: "The so-called brother is to see that you are more popular than him, and dig a hole with more false information in the semi-real. You asked the media to break the news and paid to use the marketing account, so you are not afraid of being dug out?"

Many netizens speculated that the deliverer was Zheng Kai (Weibo), who used to be a classmate and had a competitive relationship with Chen He in "Running Man" shows and big movies, but Zheng Kai forwarded Chen He’s apology to Weibo yesterday, saying "Brother, come on! We will grow with you, once, now and in the future…" Chen Lizhi also forwarded Zheng Kai’s Weibo, saying "Good brother, let’s go together".

Ex-wife Xu Jing pleaded for Chen He: He is my relative, don’t attack him

Information Times News On the evening of January 22, Chen Hefa admitted that he had been divorced from his ex-wife for half a year, claiming in Weibo that "I was wrong". Two hours after Chen He’s post, another party, Xu Jing, also spoke out on Weibo, saying that Chen He was still his relative and hoped that everyone would not attack Chen He.

Xu Jing wrote on Weibo: "Fourteen years can help you get to know a person better? You have to persevere when you are wronged, you have to let go when you endure heartache, and you can’t see that he is helpless when you are separated. He is just a fragile child, but he is my relative. Please don’t attack him."

Although Xu Jing generously called on netizens to let Chen He go, this move attracted praise, but the words "bear the heartache and let go" in Weibo were still very dazzling, and the "heartache" caused by it aroused more attention.

"Running Man" Wang Zulan calls for some space for Chen He

Speaking about Mr. Chen’s divorce, Wang Zulan, the only member of the "Brotherhood" group present at the premiere of the film "Running Brothers" in Beijing yesterday, said that others had already privately consoled him and that all that needed to be done was to give the parties some space.

Special guest Jin Zhongguo said that during the recording of the program with Chen He, he felt very happy.

At yesterday’s press conference, Deng Chao, Chen He, AngelaBaby, Wang Baoqiang (Weibo), Zheng Kai, and Li Chen (Weibo) were all absent, and Wang Zulan picked up the heavy responsibility. Calling himself the "Leak Picking King", he seized the opportunity to "trick" the absence of other starring figures on the spot, wrote his mantra "Are you a pig?" on Chen He’s drawing board, and painted Li Chen’s eyebrow with a little red "Wu Meiniang makeup".

In the temporary name tag tearing activity launched at the scene, Wang Zulan also won the Korean version of the running man Jin Zhongguo in one go. It made Jin Zhongguo "aggrieved" and said coquettishly: "In Korea, they have always’bullied me ‘. When I come to China, I am still a victim, and I have no chance to show my ability. Next time I meet you, I must tear off your name tag."

Zu Lan, who had defeated the strongest "energy user" in the battle of tearing famous brands for the first time, sighed: "Zhong Guo Oppa is too good. In fact, in the movie, he is very strong and very hard. We all love him very much."

During the filming of "Running Man", Chen He has already divorced his wife. His absence from the event yesterday also attracted media inquiries. The staff revealed that he had rejected yesterday’s arrangement early because of the schedule. Wang Zulan said that after the brothers heard the news, they had already sent greetings and comfort in the WeChat group. But he did not want to say more, and called on everyone to "give him some space."

Wang Zhonglei (Weibo), president of Huayi Brothers, revealed that when he recommended his artists to participate in the show, he thought Chen He was very strong in combat. "Don’t look at him as a tall person, but in fact he is very cowardly and needs protection." Wang Zhonglei smiled and said that another person who surprised him was AngelaBaby. He had hesitated several times whether to recommend her to the show. "After watching the show, I knew she was easy to fight, and she was a man woman."

　　A takeaway rider in Meituan, Zhenjiang City, received an order from the system. After receiving the order, the takeaway rider went to the merchant to pick up the meal according to the process, but when he was about to deliver the meal, the buyer sent a message saying that he was trapped in a pyramid scheme organization! And asked the rider to call the police for her. On the 6th, the Zhenjiang Runzhou police told reporters that it was based on this important information of the Meituan takeaway rider that the police immediately followed the line and successfully destroyed a latent pyramid scheme den. At present, the police are declaring justice and courage for the Meituan rider. Correspondent, Zhang Hang, Zhang Dongni

　　Yangzi Evening News/Eye Raising Reporter, Wan Lingyun

　　Takeout deliveryman receives strange order

　　It turned out that the orderer asked him to help call the police.

　　The police told reporters that Mr. Yu, a 48-year-old Zhenjiang takeaway rider, had been working as a Meituan takeaway deliveryman for almost two years. At 2:48 p.m. on April 3, Mr. Yu received a "Juewei Meat Strips" takeaway from a pork rib shop ordered by Ms. Jiang, and the address column read "Random". Master Yu called to contact, but the other party did not answer. Could it be a prank?

　　Unexpectedly, Ms. Jiang, who placed the order, suddenly added to Master Yu’s WeChat. In WeChat, Ms. Jiang said that she was controlled by the pyramid scheme gang and hoped that Mr. Yu would help the police. Mr. Yu quickly asked the customer to send the location address and go to the police station to call the police.

　　After that, Mr. Yu kept in touch with Ms. Jiang, the person who asked for help, according to the requirements of the police at the Zhenjiang Heping Road Police Station who received the police. During this time, he obtained Ms. Jiang’s location through WeChat.

　　According to the location, the police at the Heping Road Police Station of the Runzhou Branch of the Zhenjiang Public Security Bureau searched for several times and finally found a house that was consistent with the characteristics described by Ms. Jiang after more than half an hour.

　　With the help of Mr. Yu’s knock on the door, the police broke down the door and controlled the eight people in the house on the spot.

　　But strangely, no one admitted to calling the police for help on the spot. The police immediately took everyone back to the police station.

　　It was not until the morning of the 4th that the identity of the rescuer was clear. She was Ms. Jiang from Fujian. Zhou Fei, a police officer handling the case, told reporters: "Because the police were worried about retaliation, after the police went to the scene of the pyramid scheme den, she did not dare to admit that she called the police. The police at the scene also contacted Ms. Jiang according to the mobile phone number provided by Mr. Yu, but she deliberately turned the mobile phone to silent, so the police at the scene could not find Ms. Jiang."

　　The 21-year-old girl fell into a pyramid scheme trap and called the police on the "curve" in the rental house

　　Ms. Jiang, a 21-year-old from Fuzhou, Fujian, was tricked in November by an online user who said she had a job in Zhenjiang. The user took her to visit Zhenjiang for a few days, and then told her to "do this business" – selling products in name, but not in fact, developing offline products.

　　According to Ms. Jiang, she didn’t know what a pyramid scheme was at that time. It was not until her cousin contacted her before the Chinese New Year this year that she reminded her of "beware of pyramid schemes". After searching online, she realized that she may have fallen into a pyramid scheme trap.

　　Although the people around her allowed Ms. Jiang to use her mobile phone, the sound insulation in the rental house was too poor, and she was afraid of being discovered by them if she called the police. At the same time, in the pyramid scheme den, although she was not abused, beaten or detained, she could not go out alone, so she could not escape the rental house.

　　"I didn’t dare to call. My cousin said why don’t you order takeout and ask the delivery person to help you call the police." It was with the reminder of her family that Ms. Jiang took this measure on the 3rd and asked Meituan’s delivery brother "Curve" to call the police.

　　At present, Ms. Jiang is waiting for her relatives in Fujian to come and take her home. The police said they would next dismiss the pyramid scheme workers and contact the owner of the rental house to terminate the contract between the two parties.

　　Mr. Yu, the Meituan takeaway rider who actively provided Ms. Jiang with clues for help and assisted the police in finding Ms. Jiang’s whereabouts, will report the corresponding rewards to the department for bravery.

　　After two months, Shanghai’s local rules for online car-hailing have finally been unveiled.

　　This afternoon, Beijing, Shanghai, Chongqing, Guangzhou and Shenzhen each issued relevant regulations, setting clear licensing conditions for online car-hailing platform companies, vehicles, and drivers, and making the next step of online car-hailing operations "legal."

　　The management approach of online car-hailing has received a high degree of attention and involves many interests. It is necessary to take into account both the healthy development of the industry and the actual conditions of Shanghai, a megacity. It is not easy to issue policies.

　　As the current "fashionable" way of travel, the "name correction" of online car-hailing has become the general trend. With the implementation of local policies, in the future, eligible online car-hailing cars can finally be justifiably driven to the streets, and many special car drivers will also bid farewell to the "underground" state. The development of the industry has taken a solid step.

　　But "justifying" the name of online car-hailing is by no means allowing its boundless free expansion, let alone making it a reckless "blind spot of the rule of law". While recognizing the rationality of the existence of online car-hailing itself, the introduction of relevant systems is to effectively solve the problems exposed in the current development of this industry.

　　Over the past year, the massive expansion has resulted in uneven quality of vehicles and personnel, and the platform companies’ review of vehicles has become useless. These have become "stubborn diseases", resulting in frequent cases of infringement of consumer rights and interests.

　　In April this year, a "female college student called a suspicious car" was forwarded and spread on major new media platforms. The special car called by the party through the taxi software did not match the car number displayed on the software at all; in March this year, the Municipal Traffic Law Enforcement Corps seized the owner of a special car using 3 sets of vehicle number plates at the same time during the law enforcement process… and the traffic accidents, public security incidents, and criminal cases caused by online car-hailing are also increasing, and all parties are calling for "the special car should be managed".

　　In the Shanghai plan, the guiding ideology of legal management, green environmental protection, safe operation, fair competition, and protection of consumer rights and interests is basically fully implemented, and "targeted" is reflected everywhere. For example, on the entry threshold, Shanghai stipulates that the vehicles and drivers of online car-hailing in Shanghai must be "Shanghai nationality", which is mainly because, first, the city’s policy is a requirement of the national policy. After all, the city is the main body of online car-hailing management; second, the double "Shanghai nationality" precisely follows the law of the sharing economy, which can be used to confirm personal idle assets from the information end for social sharing. For example, on the vehicle access threshold, the "National Five" emission standard is fully implemented. For example, in terms of company management, Shanghai clearly requires online ride-hailing companies to take measures such as suspending business and canceling platform registration for major traffic safety accidents caused by drivers, infringing on the interests of passengers, and disrupting operational order…

　　The ride-hailing industry has gone through the brutal growth in the early stage and is bathed in the current burgeoning capital expansion. Facts have proved that platform companies and practitioners have fully enjoyed the high benefits brought by the new business model, but have not fully assumed the corresponding social responsibilities. An industry that grows under unfair competition and breeds security risks should never become a pride under the "Internet +" wave, let alone a standardized template for the "sharing economy".

　　Regulating the operation of online car-hailing is to let companies and practitioners take up their due responsibilities. The new regulations firmly grasp the key point of "employment threshold", control the safety valve from the qualification of personnel and vehicles, and strictly require the possession of certificates. The original intention is to consider the safety of the general public’s travel. To make online car-hailing, like taxis, have no blind spots for access and no blind spots for service standards.

　　The government is duty-bound to the safety bottom line. Instead of covering the bottom line after the problem occurs, it is better to make effective regulation in the specification, use the invisible hand to create an orderly industry ecology, and use a certain degree of "income" to bring safer and more convenient "release". Only when all interests are checked and balanced and know how to self-restrain, will the industry usher in a broader space.

　　The new rules are not short of strong restrictions, which is "income", but they are also humane in some details, such as requiring platform companies to sign employment contracts or agreements with drivers, and not refusing to allow a ride-hailing car to register multiple platforms at the same time to operate. These "liberalizing" measures are in the best interests of ride-hailing practitioners and strive to create more well-being for them.

　　Many citizens are concerned about whether the strict management of online car-hailing will cause new "taxi-hailing difficulties"? Indeed, regulating online car-hailing will inevitably lead to a reduction in the supply side in a short period of time, but this is a "short-term pain". The disorderly development of the industry, the recurrence of safety accidents, and the ultimate destruction of credibility will be a "long pain".

　　It is not realistic to blindly solve the problem of "travel difficulties" by a large number of social vehicles "entering the market". "Tightening" online car-hailing at the same time forces the taxi industry to self-subvert and completely transform, and encourages "ride-hailing" compliance to legally go on the road, providing more diverse choices for traveling citizens. This is the greater sense of "release".

　　Shanghai’s local bylaws are not meant to stifle the vitality of an industry’s booming development, but to put the brakes on the disorder in the "leap forward". The city is willing to tolerate all innovation attempts, but more expect a fair market order. Comrade Wen Jiabao once said that social fairness and justice are more glorious than the sun. For the online car-hailing industry full of Internet genes, we also expect it to go further and better on the new track.

Drawing: Wang Zheping, Data source: Ministry of Commerce, etc

　　Although summer has entered, Wang Wenjun still has lingering fears when he recalls the Spring Festival that has just passed.

　　The sudden arrival of the epidemic caught him off guard, who was already preparing for the hot business of the Spring Festival. On January 25, Chengdu issued a notice banning the holding of group catering business activities, including rural self-organized banquets and dam banquets.

　　Wang Wenjun is the founder of a well-known hot pot restaurant in Chengdu. In Sichuan, where there are more than 30,000 hot pot restaurants. Affected by the COVID-19 epidemic, the peak season of the catering industry has dimmed without warning. A series of difficulties have weighed on Wang Wenjun’s head due to market closures, inventory backlogs, labor and rental costs.

　　Every day when I open my eyes, more than 100,000 yuan is gone

　　Selling vegetables to reduce wages, stop losses and reduce costs, and save yourself to protect your vitality

　　"We walked all the way from a small hot pot restaurant with only 17 tables, and we have never encountered such a situation. The store is closed, and the income is gone; the salary needs to be paid, and the rent needs to be paid… As soon as we open our eyes every day, more than 100,000 yuan is gone. Coupled with the excess inventory of ingredients prepared in advance, the electricity bill of the freezer alone can’t stand it." Under multiple pressures, Wang Wenjun "almost lost half of his head".

　　Survival is the first priority. Wang Wenjun and other company managers together, as soon as possible to save themselves from the siege, is the top priority.

　　On the one hand, they would sell the excess food stock to nearby residents at a fair price or even at a discount. On the other hand, they would inform employees in the city to take turns to work, and non-local employees would work from home. The management would take the lead in adjusting salaries, and only keep the basic salary and social security, further reducing labor costs.

　　"The rent is a big part of the cost of the hot pot store. We have to thank the competent authorities for helping us coordinate the property. We reduced the rent by 1.20 million yuan before and after, and also won tax incentives." Wang Wenjun sighed.

　　To reduce inventory, reduce costs, and reduce rents, although the hot pot restaurant suffered heavy losses during the closing period of more than a month, "fortunately, it saved itself in time and didn’t hurt its vitality". What he didn’t expect was that the originally inconspicuous takeaway service and the live broadcast that he had never set foot in had become the "savior" of his next reorganization.

　　Dine-in and takeout, who is the protagonist?

　　Meet demand, expand takeout, and promote franchise stores

　　"You have a new takeaway order! Please pay attention to check it!" As soon as he walked into the lobby of the Chengdu Huabaifang store, he heard the pleasant bell of the online platform. The store manager said that the takeaway received more than 1,500 orders a day at most, and the turnover exceeded 500,000 yuan.

　　In 2016, the company launched a takeaway service. "But hot pot still has a taste for dine-in, and takeout has always been a’supporting role ‘." Wang Wenjun said that after the resumption of work and production, the demand for takeout has increased greatly. There were only two stores to deliver takeout, but soon it increased to nine. "We make takeaway posters every day, and mobilize employees to forward them together with the official Weibo and WeChat, so that relatives, friends and more residents know that we can deliver takeout. In a week, the number of takeaway orders has skyrocketed from more than 300 orders per day to more than 1,000 orders."

　　In order to attract a franchise partner, the company urgently formulated a support strategy, actively arranged takeaway operation equipment, sorted out operation manuals and videos, and launched "fully sealed hot pot takeaway service" in Shanghai, Guangzhou, Xi’an and other places. In addition to the takeaway platform, the company’s WeChat official account also opened the online ordering entrance.

　　The delivery staff delivered goods without contact, carrying health certificates and peace of mind cards with them. When there were many orders, Wang Wenjun himself also rode an electric car and became a "delivery brother".

　　The takeaway area is limited, what should I do if I can’t deliver it?

　　Live streaming, cross-border cooperation, new retail

　　"I want to eat hot pot, but I live too far away to deliver food, and I can’t make it myself. What should I do?" A few days after the delivery service was resumed, this message in the background of Weibo attracted Wang Wenjun’s attention and thought.

　　"Although it can’t be delivered, we can teach them how to make hot pot through online live broadcast." His idea was immediately in line with a live broadcast platform, and the live broadcast room was quickly set up.

　　"Our main feature is’spicy ‘, so the hot pot base will use three kinds of chili peppers: sea pepper, millet spicy, and devil spicy. Soak it in warm water before serving in the pot and then smash it. Combining the flavors will produce a unique fragrance." During the live broadcast, the chef carefully reminded that when frying the hot pot base, the onion, ginger, and garlic should be fried in the pot until golden in turn and then quickly removed, so as to avoid the mushy taste, spicy but not dry. The "take home "-like explanation, the feedback is gratifying.

　　"Although the preparation was rushed and we went LIVE at the meal point, there were still more than 87,000 netizens guarding the live stream in the first live stream, indicating that our live stream was too’dinner ‘." Wang Wenjun said that while the chef was live "teaching", he also launched his own various base material bags, which were sold with "significant hot pot other" such as chicken in bowls and self-heating rice. Consumers can place orders online.

　　"I’m really about to cry, I’m going to buy the materials" "The base material is not easy to fry, but it is convenient and affordable to place an order online"… The enthusiastic interaction of the audience brought great confidence to Wang Wenjun. Strike while the iron is hot, he immediately planned and launched activities such as "Contactless Takeaway Delivery with confidence" with local media in Chengdu, and completed more than ten live broadcast activities of eating hot pot at home. "I didn’t expect the effect of cross-border cooperation to be so good, and the live broadcast can’t stop once it starts. Barber shops, gyms, milk, beer and other brands and stores have come to us to cooperate and provide our diners with products and vouchers through takeaway."

　　"Boss! Another hairy belly!" As night fell, Wang Wenjun’s hot pot restaurant rang out the familiar call for food. On March 26, Chengdu fully resumed the normal business activities of catering and other service industries.

　　After many months, looking at the diners queuing outside the door, although Wang Wenjun was no longer anxious and confused, his nervous tension still did not relax. "Whether it is takeout or live broadcast, it is all’wartime blood transfusion ‘. The epidemic has survived really hard, and it is also a rare stress testing. It forces us to re-examine and think about how to make efforts in the new retail and intelligent fields in the next step, and improve the ability of’postwar blood making’."

　　Reporter’s notes

　　Improve your ability and stay calm

　　Affected by the COVID-19 epidemic, our country’s catering consumption has been hit hard before and after the Spring Festival. Some catering companies have responded to market changes to face difficulties. The current difficulties have passed, and the long-term development path still needs to be considered. Traditional eating habits such as shared meals and joint meals are changing, and consumers’ consideration of safety and health is increasing, which may have a more far-reaching impact.

　　In this context, many catering companies have turned their attention to the new retail sector, grabbing share through online sales and processing special dishes into standardized goods. Some companies have tasted the sweetness for the first time, but for most small and medium-sized catering enterprises, this is still a new topic. Not only test the financial strength, talent accumulation level, but also test the ability to integrate market resources.

　　On the one hand, keep up with the changes in consumer psychology, advocate the meal sharing system, cultivate eating habits such as "public chopsticks and spoons", and promote the healthy development of catering culture; on the other hand, innovate the way of catering consumption, do refined management, find a development path in line with their own brand positioning, and transform and upgrade in a timely manner. Only by truly improving the "immunity" of the enterprise can we not be surprised and turn threats into opportunities.

Mobile power, also known as "power bank". The latest quality supervision and sampling results of online mobile power products released by the State Administration for Market Regulation show that more than one-third of the products tested failed.

Online mobile power supply quality national supervision and spot check, more than 35% failed

CCTV Finance "Economic Information Network" column video

The results of the random inspection showed that among the 99 batches of products produced by 95 enterprises in 9 provinces (cities), 35 batches failed, and the failure rate was 35.4%.

The reporter noticed that some of these unqualified mobile power supplies have prominent problems with false capacity and cannot achieve the claimed charging effect; some have safety risks such as heat generation and deflagration, threatening consumers’ personal and property safety. According to relevant industry data, our country is not only the world’s largest producer of mobile power supplies, but also the largest consumer market. Since 2020, shipments have remained at about 100 million units. With the continuous popularity of mobile power supplies, safety accidents caused by mobile power sources have occurred all over the country.

At the end of May this year, on Line 7 of the Beijing Subway, the mobile power supply in a passenger’s satchel suddenly exploded, and a large amount of smoke instantly filled the entire carriage. Fortunately, due to the timely handling of the staff, the accident did not cause casualties.

Also in May this year, in a parking lot in Zhangjiagang, Jiangsu Province, the mobile power supply left in the car also exploded. The center console inside the car was badly damaged, and there were traces of bursting in the front windshield.

In early January this year, a self-built house in Guiping, Guangxi Province, burst into flames in the early morning, and a family of four died tragically. According to a warning article issued by the fire department, "After preliminary investigation, the cause of the fire was a short circuit of the mobile power supply, which caused the fire. The on-site inspection found that the mobile power supply was suspected to be counterfeit and shoddy products."

Industry experts say that poor quality or improper use of mobile power supplies can lead to safety accidents, threatening consumers’ personal and property safety.

5 batches of mobile power supply failed the overcharge test, which could cause fire and explosion

CCTV Finance "Economic Information Network" column video

It generally takes a few hours or even longer for the mobile power supply to be fully charged. If you forget to unplug the power supply, you may also charge it all day and night. This situation is called charging. During this national supervision and spot inspection, it was found that 5 batches of mobile power supplies failed the charging test.

According to the testing engineer, during daily use, mobile power supplies may forget to unplug and charge for a long time, which requires that the internal battery quality of the mobile power supply must be reliable enough. Even if the circuit is damaged during overcharging, there should be no risk of fire or explosion.

Some mobile power internal battery in the test process suddenly deflagration, a lot of smoke. After the test of these unqualified mobile power batteries were burned.

After testing, 5 batches of mobile power overcharging items failed this time. They are:

Shenzhen Jinyu Dongfang Industrial Co., Ltd. produces the Yuanqi Mengmeng mobile power supply of Tmall Lofte flagship store

Dongguan Yubo Communication Equipment Co., Ltd. produces Yubo mobile power supply for Vipshop Yubo Digital Sale Flagship Store

Shenzhen Yanbu Technology Co., Ltd. produces super flash charging (mobile power supply) for Tmall eara flagship store.

Shenzhen Yimo Technology Co., Ltd. produces the LeTV super mobile power supply of Pinduoduo LeTV Yandian store

Yuantu Culture (Shenzhen) Co., Ltd. produces the Starry Sky Hand Warmer of Tmall Tianxiang Chuangwu Flagship Store

According to the testing engineer, poor battery quality is often one of the main reasons for the failure of the overcharge index.

The reporter learned that if the shell quality is not up to standard, in the event of a bump or fall, the internal circuit and battery of the mobile power supply cannot be effectively protected, resulting in short circuits, battery leakage and other problems, which may also lead to safety accidents such as fire and deflagration.

For unqualified products found in supervision and spot checks, the General Administration of Market Supervision requires local market supervision bureaus to urge e-commerce platforms to immediately remove them from the shelves, and at the same time take measures such as seizure and seizure in accordance with the law to strictly prohibit the production and sales of enterprises. For unqualified enterprises, further clarify the rectification requirements, strictly supervise the implementation of rectification measures, and organize timely review.

Source: Market Supervision Half Moon Salon

NIO released the 2023 Quarter 1 financial report Long Bridge US stocks premarket on June 9, Beijing time. Another large area of "spicy eye" performance, if the fourth quarter of last year is poor, the first quarter of this year is still a "strengthened version":

1. Poor sales and poor income:$NIO – SW.HK revenue 10.70 billion, and less than the market expectations, the 1 billion +, the sales difference is known, the key is because of the volume price, the old car, 75kwh entry models accounted for more, resulting in a unit price of only 297,000, significantly lower than market expectations.

2. Gross margin collapse: As the unit price fell below 300,000 for the first time, much lower than the previous guidance implied unit price of about 320,000,The gross profit margin of the car fell directly to 5% without impairment and other operations, far lower than the market expectation of about 10%. Obviously, the damage caused by the price reduction of the old model and the low gross profit margin of ET5, the capacity utilization rate in the process of platform replacement has particularly serious damage to NIO.

3. Guidance mediocre: second quarterGuidance sales 2.3 – 25,000 units, due to the known sales in April and May, implied sales in June after the release of the new ES6, finally began to stand on the 10,000, guidance implied sales in June should be about 11,000. And the company’s goal is that ET5 + ES6 double top stream can bring 20,000 monthly sales, this guidance is still significantly different from this goal.

However,$NIO. SG The price of implied bicycles behind the revenue guidance 87-9.40 billion may recover to about 320,000, the proportion of implied inventory vehicles may decrease, and the gross margin should recover.

4. NIO who is still "voting":Although the gross profit has dropped to less than 20,000 yuan, NIO wants to do a lot of things in R & D and needs to "warm up users". The investment in R & D and sales expenses has not seen obvious restraint. The operating loss rate hit a three-year high, reaching 48%, significantly higher than market expectations.

Dolphin Jun’s overall perspective:

For new forces with a very short period of new car explosions and repeatedly falling into the green and yellow of changing cars, Dolphin Jun naturally has a red label of "suspicious execution". Obviously, the current NIO is such a company.

Therefore, the previous share price of 9 yuan has fallen to the PS valuation level between life and death in 2019. Dolphin Jun proposed that companies with too big dreams and too weak execution cannot talk about bottom fishing lightly. By this financial report, the company’s share price was hovering at 7-8 yuan, and bottom fishing did not generate profits.

Of course, from the perspective of marginal changes, this performance is basically the bottom of NIO’s performance: because NIO’s double-top streaming car ES6 went on sale at the end of May and the ET5 hunting version went on sale in June, two promising cars began to contribute to full sales in the second half of the year, and all other models will basically transition to the NT2.0 platform. Sales and gross profit margins are unlikely to be worse, and will only go in the direction of improvement.

In the corresponding stock price, along with the improvement of sales volume and gross profit margin, there is also hope to slowly climb out of the bottom. But how much can be pulled up from the bottom, or can it return to the previous height? It depends on how much the original new power brother reflects on this wave of mistakes, and how much the execution improves. Dolphin Jun has doubts. At least to see the change of attitude first, you might as well listen to what NIO has to say in the phone call.

First, stronger than painting cakes, weaker than landing: NIO, it’s time to reflect

Let me remind you of the two core goals of NIO’s delivery this year:

1)NIO aims to deliver 250,000 vehicles this year.

2) By the fourth quarter, the monthly sales should stand firm 30,000 vehicles: the two pillar cars ET5 + ES6 have a total monthly sales of 20,000, ET7 + ES7 + ES8 have a total contribution of 8k-10k vehicles, and the two coupe EC6 and EC7 have a total monthly sales of about 2k vehicles.

Goals vs reality, let’s compare:

1) By the end of the first half of this year, the delivery was probably on 55,000 vehicles, barely completing a little more than 20% of the annual target. In the case of just climbing 10,000 in June, it is equivalent to 32,500 monthly delivery in the second half of the year, which means that the hope of achieving the 250,000 goal for the whole year is very slim.

2) Monthly sales 30,000 target vs May 6k reality: In May, due to NIO’s two top-class models – ES6 replacement and ET5 hunting car to be released, the new ES8 was launched in June and EC6 was launched in July; the new EC7 was relatively niche, and it was just launched and basically did not contribute to sales;, in addition, the market demand for ET7 and ES7 models that are not being replaced is weak, and the final result is that NIO sold a mere 6,155 units in May, even lower than in April.

On the list of new car makers in May, the original first brother has almost slipped to the bottom.

Fortunately, looking ahead, it should be the worst time for NIO nowFrom the perspective of the release rhythm of the model, NIO’s two promising contributions to large sales ET5 and ES6:

ES6: As the best-selling SUV in the NIO model matrix, on May 24 this year, NIO released an updated version of ES 6 (competitors mainly include Model Y, L7, etc.), and deliveries began that night.

According to market survey information, within 72 hours of ES6 release, the average intention of a single store was 90 orders, 20 prepaid orders, and ES6 contributed 60-70% of the incoming traffic. Preliminary data seems to be good.

2.) ET5 prey version: released on June 15 and delivered in the same month ET5 prey version, prey version will optimize the current ET5 rear space, it is estimated that part of the original wait-and-see ET5 lead.

After the two NIO top-class models are all launched in June, the monthly sales of tens of thousands is a reasonable expectation for the market. So from this quarter, the second quarter sales guidance given by NIO 2.3-2 5,000 vehicles are only within expectations.

Due to the sales volume of 6.7k in April and 6.2k in May, this guide implies that the sales volume in June is 11,000, which is basically the same as the market expectation of 10,000 vehicles in June. There is no further shock, but it is obviously not a surprise.

Overall, NIO has not really exploded in this cycle of car replacement, from new cars such as ET5 to the present. Compared with the ideal replacement cycle, the replacement time of NT2.0 models has been delayed for too long, and the problem is still obvious.

When the automotive market had long since entered the era where demand was king, NIO wanted too much, and its execution was still stuck in the era of "supply is king", completely unable to keep up with its peers who were crazy about rolling in.

Finally, from the perspective of the actual delivery volume in the first quarter, only 31,000 vehicles were achieved, barely reaching the lower limit of the original target 3.1-3 3,000 vehicles.

Fatal Expectation Spread: Gross Margin Revisited

Behind the poor sales volume, the gross profit margin was pulled again, and the severity exceeded the one-time impairment 1 billion due to "inventory impairment provisions, accelerated depreciation of production equipment, and loss of old 866 purchase agreement" in the first quarter.

In the first quarter of this year, NIO’s gross profit margin of automobile sales was only 5.1%, while the gross profit margin of automobiles 1 billion one-time factors was 13.5% in the last quarter, while the market’s expectations for the gross profit margin of automobiles in the first quarter were basically in double digits, basically between 10% and 12%.

Specifically, consider the bicycle economy.

1) In the first quarter, bicycle revenue hit a record low, falling below 300,000 for the first time, only 297,000, and the cost of bicycles directly fell 70,000.

Of course, the reason is also obvious. During the new car replacement period, the old 866 model has exhibition car clearance, national subsidies, and financial discounts, etc.; while the unit price of the new ET5 itself is lower than that of the previous models, the gross profit margin is also low, and the average price decline is normal.

2) Now that NT1.0 is converted to NT2.0, the intermediate capacity utilization rate is very low, which will also drag down the gross profit margin; the cost of a bicycle cannot go down synchronously with the price of a single car, and the gross profit of a bicycle is further reduced by 3,000 yuan compared with the fourth quarter, and the gross profit margin is directly pulled from 6.8% to 5.1%. The standard gross profit margin for car manufacturing should be around 20%, which is too large.

Fortunately, looking ahead, NIO couldn’t be any worse.

The company’s guidance for the second quarter revenue is between 87.4 and 9.37 billion. Dolphin Jun’s estimated bicycle revenue should be about 32.5-33 million, and by the end of the second quarter, basically all NIO models have been transferred to the NT2.0 platform.

In addition, although the overall price of lithium carbonate has reached about 300,000 from the beginning of the 190,000, compared with the previous 500,000, there is still a trend to fall, and the decline in battery costs will also help NIO to ease the cost pressure.

Of course, under the brand tone of NIO’s "no price reduction", the real increase in gross profit margin still depends on whether NIO really reaches the target of 30,000 monthly sales and pulls up the capacity utilization rate. And on this point, Dolphin Jun is still skeptical:

1) In terms of the current trend, the Chinese luxury car market above 30w seems to have a relatively tenacious vitality of fuel vehicles, and the penetration rate is relatively slow. At present, it is less than 20%, which is not as good as the overall pure electric penetration rate.

2) In the absence of insufficient facilities such as fast charging/power exchange, when pure electric luxury cars further go out of first-tier cities such as Shanghai and further penetrate into the lower-tier market, it seems that there is no ideal range extension model that can better target user pain points.

Third, the income pulls the hips, the natural result of poor sales

NIO’s revenue 10.70 billion in the first quarter, growing by only 8% year-on-year, significantly lower than the market consensus expectations 11.60 billion, clearing inventory and other low unit prices are the core issues.

The only thing that came up a little bit this quarter was auto revenue other than auto sales, which hit 1.45 billion this quarter, a lot more than the market expected 11-1.20 billion.

NIO’sOther business revenue sources primarily include revenue from the sale of energy and service packages, as well as revenue generated from embedded products and services that go hand in hand with vehicle sales, such as charging stations, in-vehicle internet connectivity services, and more.

The company has always maintained a high-end strategic positioning, hoping to provide better service and experience to car owners in terms of brand management and user community through better gross margins.

Data source: company earnings, Long Bridge Dolphin Investment Research

Data source: the company’s official website, Long Bridge Dolphin Investment Research

In addition, at the Berlin conference of NIO last October, the overseas models were mainly charged by fixed lease and floating subscription. For example, the rental time provided by the fixed rental fee is generally 1-5 years, and the fixed monthly rent is adopted. For short-term flexible cars, monthly subscriptions can be used. Short-term subscriptions can be cancelled at any time two weeks in advance. Vehicles can be replaced at will, and as the age of the car increases, the monthly fee will be reduced accordingly.

The additional growth in other revenue this quarter is expected to be related to NIO’s overseas sales growth: from January to April, NIO sold more than 150 vehicles in Germany, more than 184 in Norway, and more than 450 worldwide, which should contribute to this part of the revenue.

But the problem here is that, because these markets are in the early stages of development, when they contribute revenue, they basically lose money early on. So the rest of the business saw revenue increase this quarter, but the losses were also severe: less than 1.50 billion revenue in the first quarter, costs were almost 1.80 billion, and the gross loss ratio was 21%.

IV. Gross profit is almost "zero"

If the fourth quarter NIO gross profit was miserable, the first quarter was even more miserable, because other income business directly gross loss, and the car sales business sold cars 9.20 billion, only earned less than 500 million gross profit. The overall group level gross profit is only 160 million, no better.

Invest "a lot of money"

Although after subtracting external costs, only gross profit 100 million, but expenses are not less: R & D expenses 3.10 billion, basically within the normal range between 30 and 3.50 billion of the company’s original quarterly guidance; sales and administrative expenses 2.45 billion, just a little less than the market expected 2.70 billion.

Overall, due to the fact that NIO wants to do too many things and has too many dreams in R & D, the possibility of cost reduction in R & D is very small. So far, I have not seen it openly reflect on cost reduction and efficiency like Xiaopeng.

In the sales system, NIO has always been a "warm user" approach, and sales have not seen very clear signs of control.

Six, NIO has passed the life and death tribulation again

The same painting style as the fourth quarter, but it came more tragically: delivery pulling hips, income pulling hips, gross profit margin pulling hips, cost and investment rigidity, and operating profits are hotWhat is it?

The single-quarter operating loss 5.10 billion; the operating loss rate was 48%, a new high in the past three years.

Summary:

In the eyes of Dolphin Lord, internal reflection and rapid adjustment in the current state of NIO may be more important than boasting and describing the grand blueprint of 5-10 years.

　　Navigation software can speed us up, but we can also find wonders in the "slow life"; navigation software can allow us to travel far, but we should not give up our sense of the nearby environment

　　Walking on the street, opening the phone to browse the navigation interface to confirm the destination; coming to an unfamiliar place, clicking on the navigation to explore in place, hoping to find the east, west, north and south… Nowadays, navigation software has been integrated into daily life, playing an increasingly prominent role in optimizing traffic operation and saving commuting time.

　　Objectively speaking, navigation software is the product of technological progress. For a long time in history, finding the way was a practical need faced by people. To avoid getting lost, the ancients relied on well-made markers, or unfolded simple maps, or asked strangers for directions. The verse "Ask where the restaurant is, and the shepherd boy points to Xinghua Village" vividly depicts the scene of asking for directions. In reality, whether it is marking or asking for directions, it is difficult to match the accuracy, convenience and experience of mobile phone navigation.

　　Today, with the help of navigation software, finding the way is no longer a problem. In 2020, our country built the Beidou-3 global satellite navigation system to provide services to the world. In space, the Beidou navigation satellite operates day and night, providing location information services to countless end points. On the ground, whether driving, cycling or walking, people open the mobile phone navigation software and follow the prompts to reach their destination. With the development of the economy and the deepening of urbanization, the popularization of navigation technology helps people reach the place they want to go more quickly and effectively, and also makes mobile China more vibrant.

　　However, there are also scientific studies showing that over-reliance on navigation software may cause the brain to reduce its interaction with the surrounding environment. Not only that, but navigation not only provides us with location information, but also affects our route choices at all times, shaping our cognition of space and time. For example, the destination search function allows us to automatically pop up options without looking for a specific location on the map; the route recommendation function, so that we no longer need to choose a route based on experience. In a sense, navigation software does allow us to cross a specific space in the least time, improving the efficiency of space-time conversion, but it may also make us miss the scenery along the way.

　　In the fast-paced modern society, the importance of efficiency is self-evident. But while pursuing speed, how to perceive the environment more richly and better understand the relationship between ourselves and the wider world is also a topic of "on the road". In the past, Xie Liang, the old man, volunteered to guide others for 16 years, which made many new visitors to Beijing feel the warmth of the city; now, with a mobile phone in hand, many people do not want or need to ask for directions. Once, the buildings, streets and flowers and trees of the city were deeply embedded in our memory when we knew the way; now, the route that some people remember best is the section from the subway station to the bus station. To a certain extent, focusing only on the connections and numbers in the navigation software can easily make people ignore the natural, historical, and cultural elements in the environment, as well as the fireworks, human touch, and beautiful scenery around them, thus losing the fun of "people on the journey" in a hurry.

　　Today, navigation software has become a necessity for many people’s lives. It is worth thinking about how to better integrate technology into our lives. Navigation software can make us faster, but we can also find wonders in the "slow life"; navigation software can allow us to travel far, but we should not give up the feeling of the nearby environment. Keep a heart of discovery, and maybe you will find that the convenience of navigation software and the beauty of the city have always been there.

　　"People’s Daily" (April 19, 2022, edition 05)

　　[Global Network Technology Report, Reporter Chen Jian] In recent years, the development speed of China’s technology has changed with each passing day. China’s technology industry has also led the transformation from "Made in China" to "Created in China". Today, a group of Internet companies represented by Xiaomi have emerged in China. They focus on quality, so that "Made in China" gradually gets rid of the traditional impression of low price and low quality in the eyes of the world.

　　In 2017, Xiaomi rose against the trend

　　2017 was a year of fruitful results for China’s technology industry. A large number of representative major scientific and technological innovations such as Jiaolong, Tianyan, Wukong, Mozi, Huiyan, and large aircraft have emerged one after another, constantly refreshing the public’s scientific and technological perception. Quantum regulation, iron-based superconductivity, and synthetic biology have entered the world’s leading ranks, continuously enhancing people’s sense of scientific and technological pride. But after all, these cutting-edge things are still far from people’s lives, and people still feel the progress of science and technology from daily consumer electronics. The update and iteration of mobile phones, TVs, and other products have made people feel the strength and confidence of domestic brands. Even in many regions around the world, people are eager to enjoy the experience brought by Chinese electronic products.

　　2017 was not an easy year for the mobile phone industry and the TV industry. In the field of home appliances, according to the total data of Aowei Cloud Network (AVC) omni-channel push, the retail sales volume of the color TV market in 2017 was 47.52 million units, a year-on-year decrease of 6.6%. The increase in panel prices from the end of 2016 to 2017 caused many color TV companies to increase costs, and their net profits fell one after another. Coupled with the decline in market capacity and sales, many companies experienced negative growth, which was miserable. Even the extremely hot Internet brands have lost their voice, and some Internet brands have even suffered "premature death".

　　In the field of mobile phones, according to the data, the domestic market shipments 491 million in 2017, down 12.3% year-on-year. Especially in the fourth quarter of 2017, the decline in shipments exceeded 20%, and the market reshuffle was further intensified. Due to the acceleration of the industry reshuffle in 2017, the concentration of mobile phone brands was further enhanced; China, O, V, and Mi grew rapidly, ranking three to six in the global TOP10 brand shipment rankings in 2017, followed by Samsung, iPhone.

　　In the context of the global downturn, Xiaomi, which was sung bad in 2016, suddenly made a comeback and hit a lot of people in the face. According to data from Oviyun.com, Xiaomi TV 4A 32 inches was officially mass-produced from July 10, 2017, and 1 million units were officially offline on March 9, 2018. Xiaomi TV 4A 32 inches reached the sales volume of 1 million units in only 8 months. This data is of great significance in the TV field, because at present, in the domestic TV sales, only another Internet TV 40-inch and 50-inch TVs have reached a single product sales of over one million, but it took 13 months and 24 months respectively. And Xiaomi mobile phones have re-entered the top five in China.

　　Xiaomi TV is applauded at home, and Indian rice noodles are even more crazy for it

　　The reporter looked at the evaluation of major e-commerce platforms, and the Xiaomi TV 4A 32-inch has a high praise rate of 99% on Suning.com, and even 100% in JD.com. And according to the reporter’s survey, the repair rate of Xiaomi TV has been controlled to 0.43%, far below the industry average of 2.5%, and the good quality has led the industry by a large margin. The quality control of any product is also the key to the success of this product.

　　In overseas markets, taking India as an example, Xiaomi’s TV has also achieved impressive results. On the day of Xiaomi TV’s first sale in India on February 22, Xiaomi TV 4 55-inch 10-second lightning sold out. After the release of Xiaomi TV 4 A series 32-inch and 43-inch new products, it was snapped up by Indian fans, even to the extent of exaggeration than in China.

　　India’s TV market is also in a period of transition. Many ordinary users can only choose expensive international brands or relatively low-priced but outdated models. After the thousand-yuan Xiaomi TV products enter India, they can fill the gap in the market. As an Internet company, Xiaomi also makes localized customizations for local users in India.

　　While Xiaomi TV is recognized by Chinese consumers, it will once again go out to the world as a representative of new domestic products. Not long ago, the news of the Sri Lankan brother grabbing Xiaomi TV and flying home was still vivid in my mind. On social platforms, Indian netizens also expressed a kind of love for Xiaomi. Some Indian netizens even said that "when they see Xiaomi TV, their eyes can’t move".

　　Xiaomi wants to enhance the global influence of the "Made in China" brand

　　It is precisely because of the emergence of companies like Xiaomi that the "foreign brand" life of the mobile phone and TV market is miserable. As a global hegemon, Samsung once occupied the first position in the Chinese market in the mobile phone field. In just a few years, due to the rise of domestic manufacturers, Samsung’s current market share in China has been less than 1%. In the field of home appliances, Samsung, LG, Sony and other TV manufacturers are currently unable to compete with Xiaomi and Hisense in small-size TVs, so they have to focus on the high-end market above 55 inches.

　　Wang Chuan has said many times: "Adhering to high cost performance and saving every penny for users is the core value of Xiaomi." In an interview with reporters, Wang Chuan of Xiaomi TV said that Xiaomi has a saying that always believe that good things are about to happen. Wang Chuan believes that as long as everyone does their best to make the product really good, and then is willing to be kind, willing to learn from Lei Feng to do good things, and provide it to customers, they will definitely win the love of users. Although I did not expect to achieve 1 million in such a short time, it is actually a natural thing. As Bezos said, there is a company that reduces costs by forcing itself to continuously improve efficiency, and then provides users with better and cheaper products. This is the case with Xiaomi.

　　According to the reporter’s understanding, Xiaomi TV will also explore more markets this year, bringing the excellent experience of Xiaomi TV to the world. The only major difficulty currently plaguing Xiaomi TV is the issue of production capacity.

　　Lei Jun recently proposed at the two sessions to enhance the global influence of the "Made in China" brand and comprehensively improve the level of Chinese design. In recent years, the MIX series designed by Xiaomi has been collected by three major museums around the world, and Xiaomi TV and its ecological chain products have repeatedly won international design awards. On the road of practicing innovation, Xiaomi has been at the forefront and has been recognized by the global market.

　　How big is the market for new energy vehicles going to the countryside? Recently, the China Association of Automobile Manufacturers (hereinafter referred to as the China Automobile Association) issued the "Notice on the Application of New Energy Vehicles Going to the Countryside in 2022" (hereinafter referred to as the "Notice"). According to this document, in order to continuously eliminate old and discontinued models and promote more new energy models that adapt to rural consumption characteristics into the model catalog for going to the countryside, car companies need to make a unified declaration for the models participating in the going to the countryside. The deadline for declaration is March 10, 2022.

　　Fu Bingfeng, vice-chairperson and secretary-general of the China Automobile Association, said: "This is a critical period for the promotion of new energy vehicles. It is very important to sink into the fourth and fifth tier markets and help rural consumption upgrade. This is an incremental market."

　　According to the data of the China Automobile Association, the cumulative sales volume of new energy vehicles to the countryside in 2021 was 1.068 million, an increase of 169.2% year-on-year. In addition, among the 66 models of new energy vehicles to the countryside in 2021, the vehicles were mainly small and mini vehicles with a price of less than 100,000 yuan and a cruising range of less than 300 kilometers. It is generally believed in the industry that the small and micro models of new energy vehicles to the countryside will replace low-speed electric vehicles such as "Laotou Le" and have good prospects in the rural market.

　　Sinking or normalization, replacing rural "old man music"

　　In recent years, the income growth and consumption expenditure growth of rural residents in China are faster than those of urban residents, and their motorized travel needs are urgent, but the overall vehicle penetration rate is low. The electric vehicle utilization rate of rural residents is less than 1%, which is only 1/3 of that of urban residents, and has sufficient room for growth.

　　In the industry’s view, the current auto growth area in our country has begun to expand and transfer from the east to the central and western regions, from first- and second-tier cities to third- and fourth-tier cities, and from cities to rural areas. According to the "China Rural Electric Vehicle Travel Research" released by the China Electric Vehicle 100 People’s Association, by 2030, the number of cars per thousand people in rural areas in our country will reach 159, and the total number of cars will be 70.01 million; this figure also includes the rigid demand of consumers in rural areas for the first purchase, and also includes the replacement demand for low-speed electric vehicles. The industry believes that the electrification of the rural market has great potential.

　　From the demand of third- and fourth-tier cities and rural markets, consumers travel radius is small, more than 80% of households overall average daily travel mileage of less than 50 kilometers, short and medium range new energy models will be able to meet the needs of mainstream consumer groups; from the product and price span, the mileage of 120 kilometers to 400 kilometers, the price of the model between 30,000 – 80,000 yuan is more in line with market demand; from the rural market as a whole, due to the driving license, driver’s license and other restrictions, commonly known as "old man Le" low-speed electric vehicles in the rural market more popular.

　　Therefore, among the 66 models of new energy vehicles to the countryside in 2021, the vehicles are mainly small and mini cars with a price of less than 100,000 yuan and a cruising range of less than 300 kilometers, and the car companies make profits ranging from 3,000 yuan to 8,000 yuan.

　　Xu Haidong, deputy chief engineer of the China Association of Automobile Manufacturers, believes that new energy vehicles have done better in terms of quality, handling, etc., with higher comfort and safety. The low cost of the A00 class, which focuses on the rural market, has also been highlighted to the greatest extent.

　　The industry generally believes that A00-level new energy passenger vehicles are a substitute for low-speed electric vehicles such as "Old Man Le", and have a good development prospect in the rural market. Cui Dongshu, secretary general of the National Passenger Car Market Information Association, also has the same view. He believes that A00-level new energy passenger vehicles have a good market prospect in the rural market and can also help improve the travel environment in rural areas.

　　Li Jinyong, president of the New Energy Vehicle Branch of the Automobile Chamber of Commerce of the All-China Federation of Industry and Commerce, once said, "In 2021, unrestricted cities contributed 70% of the sales of new energy vehicles, of which 58% of users purchased A00-class electric vehicles. A00-class electric vehicles will take the lead in replacing fuel vehicles of the same level based on the advantages of more than half the travel cost of fuel vehicles. If the lack of core is not serious, the production and sales will reach 1.50 million to 2 million vehicles in 2022."

　　The industry believes that, although there are fewer A00-class models currently available, due to the fact that they have attracted more attention under the impetus of new energy going to the countryside, car companies are also harvesting sales performance in new energy vehicles going to the countryside, so there may be more products developed for third- and fourth-tier and township rural areas.

　　The industry expects that in the next few years, if the motorized travel needs of rural residents can be met, it is expected that a 500 billion-scale super car market will be successfully leveraged, among which small economical electric vehicles will become the main new products in the rural market, or will be formed in third- and fourth-tier cities and rural areas.

　　Sales of new energy vehicles to the countryside are growing faster than the overall market

　　2022 is already the third year for new energy vehicles to enter the countryside.

　　In July 2020, MIIT, the Ministry of Agriculture and Rural Affairs, and the Ministry of Commerce jointly issued the "Notice on Launching Activities of New Energy Vehicles to the Countryside", which proposed to carry out activities of new energy vehicles to the countryside in China; thus also opened the curtain of new energy vehicles to the countryside. In March 2021, MIIT, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, and the Comprehensive Department of the National Energy Administration jointly issued the "Notice on Launching Activities of New Energy Vehicles to the Countryside in 2021", which made it clear that activities of new energy vehicles to the countryside would be carried out from March to December. In 2021, the area of new energy vehicles to the countryside will be further expanded, from 5 provinces in 2020 to 11 provinces.

　　From the recommended list of two batches of new energy vehicles going to the countryside in 2021, the main enterprises and models are independent brands and new car-making forces, including SAIC Motor Group, Dongfeng Motor, Great Wall Motor, BYD, Jianghuai Automobile, Chery Automobile, Weimar Automobile, and Zero Run Automobile.

　　According to the data of the China Automobile Association, the cumulative sales volume of new energy vehicles to the countryside in 2021 was 1.068 million, an increase of 169.2% year-on-year, and the growth rate was about 10 percentage points higher than that of the overall new energy vehicle market.

　　From the beginning of 2022, new energy vehicles going to the countryside will once again be included in the key tasks of various ministries and commissions.

　　In early January, the "Opinions" jointly issued by the National Energy Administration, the Ministry of Agriculture and Rural Affairs, and the National Rural Revitalization Bureau mentioned that it is necessary to guide charging business operators and new energy automobile enterprises to build charging and swapping power stations in large villages and towns, tourist attractions, and public parking lots. Priority is given to promoting the use of electric vehicles in official vehicles, buses, and taxis in counties, and promoting the application of new energy vehicles in tourist attractions and characteristic towns. Promote new energy vehicles to become an important part of rural microgrids, and vigorously support local development of new energy vehicles and home appliances to the countryside.

　　On January 21, the National Development and Reform Commission and other seven departments issued the "Implementation Plan for Promoting Green Consumption", which proposes to carry out in-depth activities of new energy vehicles to the countryside, encourage automobile companies to develop and promote new energy vehicles that are suitable for the travel needs of rural residents, of high quality and low price, advanced and applicable, and promote the improvement of the rural operation and maintenance service system. Reasonably guide consumers to purchase lightweight, miniaturized, and low-emission passenger vehicles.

　　According to the latest "Notice" issued by the China Automobile Association, the declared models of new energy vehicles going to the countryside still need to meet four conditions. First, the product quality is stable and suitable for rural consumption scenarios. Second, the price range of the model is basically the same as that of rural consumers. Third, there will be no suspension of production or sales of models in the next six months. Fourth, there is a suitable after-sales and sales network.

　　The shortcomings need to be made up, and the supporting measures should also be submerged into the countryside

　　It is generally believed that there are independent courtyards in rural areas, and the charging demand of new energy vehicles is relatively easy to meet. Consumers in rural areas can charge at home through slow charging. However, with the increase of vehicle mileage and driving radius, public charging piles also have an addressable market demand in rural areas.

　　At present, domestic charging piles are mainly concentrated in first- and second-tier cities, while the proportion of public charging piles in rural areas has been hovering at a low level; at the same time, the power grid infrastructure in rural areas is relatively weak. Cui Dongshu said that the entire infrastructure and supporting services in the rural market are still lacking, and a large number of charging equipment needs to be built.

　　In addition, the "Rural Electrification Survey Report" released by the China Electric Vehicle 100 People’s Association pointed out that although there are many models and versions of new energy passenger vehicles on sale in the domestic market, the sales of new energy vehicles to rural areas are still very limited. Existing models are greatly misaligned with the expectations of rural residents, and at the same time cannot meet the demand for light cargo in rural areas.

　　Not only that, after-sales is also a major problem. From the perspective of after-sales network installation, fuel vehicles are more complete, while the after-sales network of pure electric vehicles is more complete in first- and second-tier cities, while rural areas are still relatively lacking.

　　Xu Haidong said, "Car companies should further understand the needs of rural consumers, do a good job in cost control and quality control; in the current situation with a small number of outlets, do a good job in after-sales services and build infrastructure in rural areas."

　　In addition, the level of subsidies will also become a factor affecting the deployment of new energy vehicles to the countryside. Xu Haidong analyzed that there is currently a lack of directly quantified state subsidies; while local government subsidies vary, and many fuel vehicles and new energy subsidies are not separated, and the time is not uniform. All of the above will reduce the degree of incentive for consumers.

　　Although there are many shortcomings in new energy vehicles that need to be filled, it is undeniable that the third- and fourth-tier markets and rural markets are small in size but have great potential. They are one of the future incremental markets for new energy vehicles and will become a "booster" for the growth of the new energy vehicle market.

　　Memorabilia of new energy vehicles going to the countryside

　　● July 15, 2020

　　MIIT, the Ministry of Agriculture and Rural Affairs, and the Ministry of Commerce jointly issued the "Notice on Launching New Energy Vehicles to the Countryside", proposing to launch new energy vehicles to the countryside in China.

　　● March 26, 2021

　　MIIT, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, and the General Department of the National Energy Administration jointly issued the "Notice on Launching New Energy Vehicles to the Countryside in 2021", specifying that new energy vehicles will be launched from March to December.

　　● January 7, 2022

　　The National Energy Administration, the Ministry of Agriculture and Rural Affairs, and the National Rural Revitalization Bureau jointly issued the "Implementation Opinions on Accelerating the Transformation and Development of Rural Energy to Help Rural Revitalization", which mentioned strong support for local development of new energy vehicles to the countryside.

　　● January 21, 2022

　　The "Implementation Plan for Promoting Green Consumption" issued by the National Development and Reform Commission and seven other departments proposes to carry out in-depth activities of new energy vehicles to the countryside, and encourage automobile companies to develop and promote new energy vehicles suitable for the needs of rural residents.

　　February 17, 2022

　　The China Association of Automobile Manufacturers released the "2022 New Energy Vehicle to the Countryside Model Declaration Notice", launching a new round of new energy vehicles to the countryside in 2022.

　　Wang Linlin, Shell Financial Reporter of Beijing News

Continue reading »