As an extremely precious epic text in the treasure house of Chinese culture and even the world culture, Gesar has experienced the development process from the folk oral narrative tradition spread on the Qinghai-Tibet Plateau for thousands of years, to the national folk culture under the national discourse system, and then to the intangible cultural heritage of mankind in the international perspective, which is a great contribution of the Chinese nation to human civilization.

　　Historically, the story of the hero Gesar has been spread among Tibetans, Mongolians, Naxi, Yugur, Tu and other ethnic groups. They localized the story and formed a heroic epic that all ethnic groups highly admire. As a result, "Gesar" originated in the Qinghai-Tibet Plateau, and then spread to all ethnic groups and regions and even to the surrounding areas in cross-border and cross-cultural contexts. It has become a cultural treasure that witnessed the long-term exchanges and exchanges between Tibetans and other ethnic groups, and has also become an important cultural heritage shared by China and countries and regions along the Belt and Road Initiative.

　　▲ Gesar Square in Yushu, Qinghai. (Source: Picture Worm Creativity)

　　Since 1950s, our government has included the collection and arrangement of Gesar in the national cultural protection work sequence, which can be said to give it a "second life". On this basis, since the beginning of this century, the country has vigorously advocated and practiced the concept of intangible cultural heritage protection, which has further protected, inherited and developed Gesar, and opened a new connection and dialogue with the world based on the local conditions.

　　Grand narrative tradition

　　As a masterpiece of folk literature, Gesar is a grand narrative epic created by the Tibetan people and still in live transmission, representing the highest achievement of ancient Tibetan folk culture. It tells the story of King Gelsall, a hero, who devoted himself to saving the living beings, leading the "Lingguo" tribe to subdue demons, restrain the strong and help the weak, and promote people to live in harmony and build a beautiful home. It comprehensively reflects the ancient features of history, society, religion, customs, morality and culture of Tibetans and other ethnic groups, and is an important carrier of local knowledge, ethnic memory, folk wisdom and mother tongue expression.

　　Like other national epics and folk literature works, Gesar has two basic ways of dissemination: first, it is preserved and disseminated by manuscripts and woodcuts; Second, it is passed on by the people, especially the excellent inheritors. The successor of Gesar, the rapper, is called "Zhongken" and "Zhongwow" in Tibetan, which means the storyteller. It is by virtue of the outstanding oral artistic talents of "Zhongken" and "Zhongwa" from generation to generation that Gesar has been passed down for thousands of years in the vast plateau agricultural and pastoral areas, spread widely among the people, and even become a part of their daily lives.

　　When folk artists sing, they often sum up the main content of Gesar in three sentences: "The heaven above sent envoys to earth, and there were various disputes in the middle world, and the hell below completed the karma." It can be seen that the whole epic consists of three parts: heroes descending to earth, surrendering demons and stabilizing the world. Its scale is generally described by more than 1 million lines, more than 20 million words and more than 170 texts in academic circles. It is well-deserved to be one of live transmission’s epics with the longest length and the largest scale in the world, and it can be called the "world epic crown". As far as the system is concerned, in fact, these are only approximate figures, because Gesar is a living epic, and its length and connotation are constantly breaking through with the improvisation of singers. Gesar, as we see it today, is a grand narrative tradition with vast text content, complex discourse structure, diverse genre forms and numerous ways of inheritance, which is spread across nationalities, borders and cultural circles.

　　This "encyclopedic" great epic also witnessed the exchanges and cultural creativity of all ethnic groups in China. It is not only the source of inspiration for the creation of traditional folk art such as Thangka, Tibetan opera and singing, but also the source of modern art such as literature, film and television, dance, music and fine arts, which has greatly promoted the prosperity and development of various literary and artistic forms. In the process of the spread of Gesar, the languages, religious beliefs and values of all ethnic groups have had a profound impact on it. At the same time, it has continuously absorbed the cultures of all ethnic groups and enriched its own content and connotation.

　　▲ "Gesar" Tibetan translation Chinese series. (Photo courtesy of Xizang Autonomous Region Academy of Social Sciences)

　　Looking back at the beginning of the formation of Gesar, like many folk stories, it seems to be a story born out of history (with history as its theme) and spread among the people in the form of legend. Then, how did this legendary, scaly-clawed folk story develop into a grand narrative work and then become a spectacular narrative tradition?

　　The epic text of Gesar consists of three different genres, namely, historical genre, mythical genre and artistic genre. Among them, historical genre is the basis of epic genre, but in the later oral context, it constantly experienced the process of "de-historicization", and gradually merged into mythical and artistic images, and finally built an "epic building". Most of the other epics in the world originated from real history or took history as the background. Comparing the texts of Gesar in different times, we will find that the early texts are close to the objective reality, although they are legendary; Later texts have a strong mythical color; However, the text produced in recent years has a strong Buddhist color, which has generally gone through three stages: historical experience (original historical narrative), historical myth and then myth art. In China, it is not uncommon for myths to be historicized. As far as Tibetans are concerned, the history before the period of Tubo Songzan Gambo in the 7th century A.D. can be regarded as oral mythical history to some extent. This also shows that only when history is mythologized can it spread fire for the birth of epic.

　　According to the literature, Gesar is a historical figure. He was born in the first half of the 11th century in a tribe called Lingguo on the Qinghai-Tibet Plateau, that is, the dege county-Ezhi area in Ganzi Tibetan Autonomous Prefecture, Sichuan Province. His real life scene before his death is described in detail in the 14th century’s History of the Lang Family. The map of the Tang Dynasty in the Atlas of Chinese History, edited by Mr. Tan Qixiang, clearly marked the location of "Ling", indicating that the tribe was already famous at that time. Thus, Gesar, as a historical figure with flesh and blood, laid the foundation for the text of Gesar. Subsequently, from the original historical narrative to the mythical narrative, Gesar changed from man to god, and the historical text gradually evolved into an epic text.

　　▲ Picture book "Young Hero King Gelsall" China Zhongfuhui Publishing House. (Source: Zhongxin. com)

　　In this process, many important events in Tibetan history formed intertextual relations with Gesar, which became important materials for molding epic texts. From a macro point of view, the time and space view of the whole epic refers to the historical events, social events, folk traditions, military achievements, etc. of Tibetans moving from a scattered tribal society to a unified Tubo society. With the progress of cross-culture, Gesar borrowed many concepts and terms referring to social and cultural events in Tibetan history. For example, taking "Zong" (the county-level administrative organization in ancient Tibet) as the basic narrative unit, it is often used to describe and divide the units of epic stories with 18 major sects, 18 middle sects, 18 minor sects or 64 minor sects. In addition, it was also integrated into many historical events at that time, including the dispute between Buddhism and benzene, the mutual struggle between Tibetan local forces in the Tubo period and the post-Honghu period, etc. However, this intertextuality uses mythical and artistic methods. Although the mythical text has not yet reached the level of a masterpiece, the story model and basic structure have been formed, and there have been chapters such as Birth, Horse Racing as King, Huoling War, Jiangling War, Menling and Moling. In this regard, scholar Yang Yi put forward: "In a long period of time, due to the nurturing of various cultural factors and the genius creation of the artist’s mind and soul, (Gesar) has been sprouted from a limited number of original works, full of vitality, expanded into a department, and was born outside the department. Only by subduing the evil part, it has derived 18 large pieces and 18 small pieces, and absorbed the rich wisdom of the nation.Finally, it is more than 100 in length. "

　　▲ Gesar epic Tibetan embroidery scroll "Thirty Generals of Gesar Ridge" appeared in the "GAO-YUAN Intangible Heritage Forum". (Photo by Fion Sun from China News Agency)

　　Gesar learned from and absorbed Buddhist culture in the early stage of its gestation and birth, and was able to turn a chrysalis into a butterfly, with a gorgeous turn from a fairy tale to a grand narrative. Although the Buddhist thought was gradually strengthened in the later Gesar text, its artistic essence never changed. Buddhism, as an artistic means, has created the evolution process of Gesar from perceptual to rational, from the experience level to the concept level, which has played an important role in the leap from myth to art and provided a philosophical basis for the transition from metaphor to symbol level. No matter in the stage of historical myth or mythological art, the evolution of Gesar’s text takes artistic imagination as the starting point and poetic thinking as the logical origin of epic narration, which promotes the formation of the core values and concepts recognized by all ethnic groups in China, such as the feelings of home and country, the way to help the world, equality, freedom and justice.

　　It is precisely because of its lofty characteristics and grand thoughts that the epic Gesar can spread and develop across regions, nationalities, borders and cultures. In the 11th and 12th centuries, after the formation of the hinterland of the Qinghai-Tibet Plateau with the Three Rivers as the core, Gesar continued to radiate outward, forming a "core area" and a "radiation area" at the regional and geographical levels, as well as a huge epic spread belt across the Qinghai-Tibet Plateau, the Mongolian Plateau and the Pamirs, which became an important part of the multi-ethnic cultural circle in the Himalayas. With the footsteps of pilgrims and business travelers on the ancient tea-horse road, with the forgetfulness of rappers, especially with the continuous expansion and deepening of exchanges and exchanges between various ethnic groups, Gesar has gradually spread to more and further places from the junction of Tibet, Sichuan, Qinghai, Gansu and other provinces and regions in China.

　　▲ The dance "Ling King Gelsall" filmed at the special cultural evening to celebrate the 70th anniversary of the liberation of Qamdo. (Xinhua News Agency reporter Zhan Yanshe)

　　Nowadays, Gesar is widely spread and influential among Tibetan, Mongolian, Tu, Yugu, Dongxiang, Sala, Naxi, Qiang, Menba, Luoba, Pumi, Bai, Dulong and Lisu in seven provinces and regions. In addition, Nepal, Bhutan, India, Pakistan, Mongolia, Russia and other countries and regions have also spread. In other words, it has formed an international circulation belt along the "Belt and Road", becoming a beautiful landscape in the history of world cultural exchange and epic territory, and an important witness to the exchange and mutual learning of human civilization and cultural creativity.

　　(The author is Nobuwangdan, director and researcher of Tibetan Literature Research Office of Institute of Ethnic Literature, China Academy of Social Sciences, director of the office of the National Leading Group for Gesar, and professor of China Academy of Social Sciences. This article was published in the 6th issue of China Nationality magazine in 2022. )

　　Producer | Yang Xinhua

　　Audit | Niu Zhinan

　　Coordinating | Kang Kunquan, Hu Jun, Liu Jia

　　Editor | Long Huirui Jiang Ling Francy Wang Keyra Liu

　　Production | Kou Jiayu

1905 movie network news According to the data of Lighthouse Professional Edition, as of 12: 25 on December 31, New Year’s Day in 2023(31 December-2 January)The total box office (including pre-sales) exceeded 100 million yuan. With a box office score of 46.684 million (including pre-sales), it is temporarily ranked first in the list, ranking second to fifth.

For 13 years, with a movie."Avatar: The Way of Water" is "making a comeback", which is highly anticipated by fans all over the world. The film is inOn December 16th, the painting was opened in China Mainland, and the cumulative box office has reached 889 million. The arrival of the New Year’s Day holiday will also help the film box office to rise again.

Seeing You, which ranked second on the list with a box office of 31.47 million yuan, is also a movie that netizens have been looking forward to for many years. The filmAdapted from the drama series of the same name, it was created by the original crew of TV series such as directing,,, and so on. The "Fengnan Team" returned again, and how the love of Huang Yuxuan, Li Ziwei, Chen Yunru, Wang Quansheng and Mo Junjie finally went, made the audience again."Above", this is full of staminaAt present, the total box office of movies has reached 171 million.

Fearless of fate, not afraid of loss, not afraid of meeting, bold to love!This New Year holiday, let’s go back to the cinema and feel the magic of this love through time and space.

Directed by, Li Jiaqi, Guo Xiangpeng, etc.The comedy film Desperate Husband, starring, temporarily ranked third in the box office list on New Year’s Day in 2023 with a box office score of 17.72 million yuan.The film tells the story of Hu Tienan (Chang Yuan) becoming a "full-time stay-at-home husband" due to an elevator accident. After experiencing a series of ridiculous "dislocation" experiences, he finally understands his wife’s silent dedication and the true meaning of "love".

New Year’s Day in 2023, comedy, science fiction, love, animation … … Various types of films gather to meet the different needs of the audience, and the China film market alsoIt ushered in a gratifying climax of watching movies.

"It’s gone up again!" The price of pure gold jewelry has been soaring, and now it is approaching the 720 yuan/gram mark, and its fierce rise has made many consumers call it "incomprehensible". Gold, which is rising by one price a day, is "persuading" consumers.

On April 6th, the topic "Big hoarders are busy realizing gold" rushed to Weibo for hot search, which aroused widespread concern.

One price one day

Large hoarders of gold have realized in succession.

International gold prices soared again on Friday, with spot gold prices rising 1.5% to $2,324.15 per ounce, hitting a record high of $2,330.06 in intraday trading.

Although the data released on the same day showed that the non-farm employment growth in the United States was strong in March, which further cooled the market’s bet on the probability of the Fed’s interest rate cut in June, the price of gold obviously did not suffer too much negative impact. After a short correction, it rose all the way, and it stood at the $2,300 mark for the first time in history.

In the past 10 days, the price of gold has risen in 9 days, and it has risen in 6 weeks in the past 7 weeks.

Gold prices have soared in the international market, and domestic basic gold prices have also reached a high level. The retail price of many domestic brands of gold jewelry is also close to 720 yuan per gram.

On April 7th, the retail listing price of gold jewelry in Zhou Shengsheng has soared to 719 yuan/gram, while Chow Tai Fook and Chaohongji were 718 yuan/gram and 718 yuan/gram respectively, both of which increased by 15 yuan compared with 703 yuan/gram on the 3rd.

According to CCTV financial report, many gold jewelry wholesalers have gathered in Zhaoyuan, Shandong recently. In terminal stores, buyers are particularly cautious about buying gold jewelry. In terms of choosing styles, buyers have changed their choice from traditional crafts to fashionable jewelry with national tide culture as the element. In some offline gold jewelry stores, enameled gold jewelry with exquisite craftsmanship and colorful colors has also won the favor of consumers.

With the rising price of gold, the repurchase of offline large quantities of gold raw materials has become the "highlight", and many "big hoarders" have chosen to sell at the high price of gold. While the online repurchase of gold raw materials is hot, many gold shops have also opened online repurchase models.

The person in charge of an online gold repurchase business said, "We allow consumers to realize the rapid realization of gold by means of subsidizing the issuance of coupons, free mailing, and preferential handling fees, among which the maximum online gold recovery in a single day reached more than 3,000 grams."

According to the first financial report, consumers’ enthusiasm for buying gold has declined recently. During the Qingming small holiday, the brand gold shops in several shopping malls in Shanghai only had customers in twos and threes, and some gold ornaments counters were also empty. After the inquiry, only a few consumers who were looking at accessories in the store said that the price was too high, "It’s too boring to buy now."

The "buying gold fever" continued, and some bank gold bars were out of stock. According to Red Star News, on April 4th, the staff of Chunxi Road Pedestrian Street Sub-branch of Industrial and Commercial Bank of China said that the shortage of gold bars had been going on for about a month, and now it was necessary to make an appointment to buy them.

Gold recycling enthusiasm is high.

Investment should not blindly follow suit

Gold investment has always been regarded as a relatively stable way of wealth appreciation. The huge fluctuation of the price of gold has also led to a rise in the volume and price of gold recovery. According to Chengdu Daily, a gold shop clerk said that after this round of price increase, the consulting volume and recycling volume increased significantly, and many investors hoped to cash in when the price of gold rose.

However, compared with the soaring price of gold ornaments, the price difference of gold recycling is large. Take Chow Tai Fook as an example. At present, the gold recovery price is 524 yuan/gram, which is 194 yuan per gram compared with the price of 718 yuan/gram. Even according to the discounted price, there is a price difference of 145 yuan per gram. If a customer buys a 50-gram bracelet and chooses to sell it, it will lose more than 7000 yuan.

According to industry insiders, for ordinary consumers, gold jewelry consumption and gold investment are completely different.

Investors should first understand the price of gold. Generally speaking, the listed gold price of a gold shop can be divided into jewelry gold, investment gold and recovery gold. Different brands have different gram prices of jewelry gold, but jewelry gold is often the highest gram price. The price of investment gold bars is relatively low. If you want to invest in gold, you need to have basic relevant knowledge and fully understand the precious metal market before you can enter the market.

Therefore, although gold consumption is hot, it is not advisable to blindly hoard goods and follow the trend of "buying gold".

For the market outlook, the China Gold Association said that the resilience of gold prices reflects to some extent investors’ expectations that the Fed will eventually cut interest rates this year. In addition, the increasing geopolitical uncertainty has also enhanced the attractiveness of gold as a safe-haven asset. Finally, the steady buying of gold by global official departments so far this year has provided solid support for the reserve price of gold. "After entering the second half of 2024, once the Fed starts to cut interest rates and releases the signal that it will further accelerate the pace of monetary easing in 2025, the price of gold is expected to regain its upward trend." China Gold Association said.

Original title: skyrocketing! Every gram approaches 720 yuan, and the "big family" is busy realizing it.

When I was in college, I had a soft spot for the pet industry. Although I didn’t work in this industry, I still felt that the pet industry had an immeasurable market. The author made a product analysis of the pet-related APP, and this article focused on the understanding and rough analysis of the pet industry.

Recently, I am waiting for new job opportunities, and I have made a shallow analysis of pet-related apps in my spare time. After all, this is an industry that I have been optimistic about since I was in college.

On the one hand, I want to get more job opportunities through my own articles, and on the other hand, I want to communicate with my colleagues. I haven’t worked for a long time, and please correct me if there are any shortcomings in the article (guiding opinions, don’t disturb the bar).

According to the survey statistics of the white paper on the pet industry in China from 2017 to 2019, the number of dogs and cats in cities and towns nationwide reached 99.15 million in 2019, an increase of 8.4% compared with 91.49 million last year, as shown in Figure 1-1; Among them, the number of pet dogs was 55.03 million, an increase of 8.2% over last year; The number of pet cats was 44.12 million, an increase of 8.6% compared with last year.

Figure 11 Number and growth rate of dogs and cats in China Source: White Paper on Pet Industry in China.

With the increase in the number of pets such as cats and dogs, the market scale of the pet industry is also expanding rapidly. In 2019, the consumption market scale of urban pet dogs and cats in China reached 202.4 billion yuan, an increase of 18.5% compared with last year, as shown in Figure 1-2. Among them, the consumption market for pet dogs was 124.4 billion yuan, up 17.8% year-on-year, and the consumption market for pet cats was 78 billion yuan, up 19.6% year-on-year.

Figure 12 National Pet Market Scale and Growth Rate Source: White Paper on Pet Industry in China.

In the consumption scale of pet market, snacks in pet products and medicines in pet medical care account for the vast proportion and the fastest growth rate. For the purchase of this just-needed commodity, the penetration rate of snacks and medicines is over 70%.

In addition, pet toys and dry food in pet products are also a big expenditure, and the penetration rate of health care products in pet medical care still has a great room for improvement.

Compared with the just-needed consumption, the service consumption is relatively low frequency, and the pet beauty penetration rate is the highest, followed by foster care and pet paradise; However, pet insurance, training, funeral and other consumption are in the "embryonic" stage of the market.

Figure 13 ranking of consumption penetration rate of various types of pets Source: White Paper on Pet Industry in China

Based on the statistical results of the pet market in recent years, it is found that the scale of China’s pet market grew almost linearly from 2010 to 2019, as shown in Figure 1-2. According to the average growth rate (20.0) from 2016 to 2019, the consumption scale of China’s pet market is expected to reach 239.8 billion yuan in 2020, as shown in Figure 1-2.

Figure 14 Forecast of the scale and growth rate of the national pet market in 2020.

• In 2020, the number of pet cats and dogs in China will exceed 100 million;
• Every year, the consumption scale of pet market grows steadily, with an average expansion of 5;
• The expansion of the market scale has promoted the rise of pet-type platforms, and it has become an inevitable trend to buy pet necessities online. In addition, it has also promoted the development of new industries such as pet medical treatment, pet grooming, pet foster care, pet training, pet photography, pet insurance and pet funeral.

Figure 21 Regional Distribution of Pet Raising Source: White Paper on Pet Industry in China in 2018

As shown in the above figure, the top six cities in the prosperity of pet cities in China are Beijing, Shanghai, Guangzhou, Tianjin, Chengdu and Shenzhen.

It can be seen that first-tier cities or quasi-first-tier cities are gathering places for pets. Because these cities are the main inflow places of most migrant workers, the distribution of pets is directly or indirectly related to the overall consumption level, population mobility and educational level of the population.

Fig. 22 Age distribution of pet owners

From the above picture, we can see that the post-80s and post-90s are the main force of keeping pets, which shows that keeping pets is gradually becoming younger. Before 70s, most retired people keep pets as companions, while the post-70s prediction may be due to the lack of energy to support the elderly and children to keep another pet.

Fig. 23 Distribution of pet master education

In terms of education, pet owners are mainly undergraduate, followed by junior college, high school and below, and finally master and above. It can be seen that pet owners are gradually approaching high education.

Fig. 24 Distribution of sex, income and marriage of pet owners

In terms of the gender, income and marriage distribution of pet owners, the proportion of female pets is much higher than that of male pets; From the perspective of income, 50.4% of pets earn more than 4,000 yuan, of which more than 20% earn more than 10,000 yuan a month. While pet owners are gradually becoming popular, they are also becoming more and more high-income. As for the marital status of pet owners, single people account for a relatively large proportion, accounting for 32.5%, followed by married families with children, accounting for 28.5%, while married people without children and people in love account for a relatively small proportion.

Through the analysis of the geographical distribution of users and the attributes of users, the user portrait of pet owners is finally obtained.

Divide pet owners into three different groups and substitute them into detailed user scenarios. It is concluded that pet owners are basically for companionship, and they all regard them as their relatives or even children. Because of this, pet owners will take extra care of their pets and are willing to spend time and money to accompany them.

Through the analysis of the current market and users, the pet industry has a very bright prospect and form, so there are many mobile phone apps in generate to cope with the development of the market. Although these mobile apps are all in the pet industry, they are involved in different aspects.

Select 68 pet-related apps from Huawei APP Store, analyze and classify them, as shown in Figure 3-1 below.

Through the introduction and simple trial of these apps, these pet apps can be roughly divided into the following types: pet health, one-stop service, pet mall, door-to-door service, pet breeding, pet socialization, family foster care, pet trading, consultation and sharing, pet news, pet consignment, dog training service, B-end service, intelligent hardware, pet adoption and pet media dating.

Fig. 31 Various types of pet apps

Each type of APP has different emphasis and brings different commercial output value, so the number of similar products of each type of APP is also different. detailed

The number of detailed products of various types is shown in Figure 3-2, and its ranking (as shown in Figure 3-3) is pet mall, pet trading, one-stop service, pet socialization, pet health, intelligent hardware, B-end service, consultation and sharing, pet foster care, pet adoption, pet media dating, door-to-door service, pet breeding, pet consignment and dog training service.

Fig. 32 Schematic diagram of 68 pet-related apps

Figure 33 Quantity of 68 APP Types

It can be seen that the type of service that directly conducts online transactions with users is the main positioning of companies for their products, but there are many vertical apps that are avoiding group competition and adopting another way to emerge suddenly.

Figure 34 Percentage of downloads of 68 apps

As can be seen from the above figure, most of the downloads of these 68 softwares are not optimistic, accounting for 61.77% of the downloads less than 10,000, and only 7.35% of the downloads more than 500,000, which is not proportional to the number of pet owners. It can be seen that it is far from reaching a stable period in the use of pet mobile terminals.

On the contrary, there is a great market and space to be tapped, and it is in a stage of rapid development.

Select a typical APP from each type of APP as a representative, make a detailed analysis, and finally explore its commercial level from the user level, product level and operation level of the product.

3.3.1 Pet Health-Pet Doctor

1) reasons for choosing

The pet doctor APP focuses on "online consultation of pet doctors". Although its download volume is not the highest in this type, it is more professional than other pet health apps. Everyone’s pet community APP with a relatively high download volume is carried out in the mode of "community+health", and its latest updated version was in October 2017, so the pet doctor APP was chosen as the representative of the pet health type.

2) Business model

Fig. 35 Canvas of AP business model of pet doctor

This product is a platform for online consultation of pets, which attracts a large number of pet owners to consult about their pets’ diseases by attracting pet doctors from various pet hospitals across the country. When users have consultation needs, they can get points directly through WeChat or Alipay payment, and then choose a doctor they like for consultation.

3) Product function

A. Information architecture

Fig. 36 information architecture of pet doctor APP

The overall information architecture is relatively restrained, and there are not too many complicated functions. The positioning of the four modules is accurate and there is not too much interference information. It is basically based on the core value of the product, "online consultation for pet doctors", and two exciting demand application functions-disease self-examination and maintenance manual are embedded.

B. Process logic

Fig. 37 page flow chart of pet doctor

Users can choose their favorite doctors from the pet doctors recommended on the home page, or they can view a detailed list of doctors in the "Find Doctors" module in the bottom navigation bar. Before consultation, you need to confirm whether the consultation points are sufficient, and you can communicate with the doctor if the points are sufficient.

There are three ways to find a nearby pet hospital. The first way is to look at the hospital recommended on the homepage, the second way is to click "Looking for a Hospital" in the bottom navigation bar, and the third way is to look at the hospital where you have entered the details of a pet doctor.

4) Operation strategy

A. Operating mode

Figure 38 Operation mode

At present, the product operates with coupons and integral mall, as shown above.

In terms of user growth, every user invited to register will receive 200 points. It is suggested to add a function of sharing to get points. Another one can increase the membership system, invite a user to register and get a 30-day free membership, and the member enjoys unique membership rights (medical treatment by stages, consultation discount, etc.).

It is suggested that new users can get a free consultation opportunity after registering, so as to experience the whole online consultation process for themselves. The specific process can be that after registering and logging in, the user can make a selection lottery (consultation coupon/fixed hospital designated doctor consultation) to get consultation discount.

B. Version iteration

Figure 39 iteration of pet doctor APP version

Doctor Ai Chong APP was created by Shanghai Chong Ling Network Technology Co., Ltd., which was registered on June 15, 2015 with a registered capital of RMB 163,776 million. As can be seen from Figure 3-9 above, the first version of Doctor Ai Chong APP was launched on August 19, 2015, so this product is the first product promoted by this company. According to the frequent version iterations since then, it can be seen that this is also a main product.

After improving the doctor’s online consultation service, this product gradually increases other exciting needs (symptom self-examination function, etc.), and slowly develops online and offline services (hospital treatment by stages, etc.). In this case, the product wants to specialize in pet medical care, strive to be in-depth and professional, and take the development goal of large-scale pet medical care.

It is predicted that the business with offline hospitals may increase in the future, such as listing what services a pet hospital can provide to pets, and users can place orders at the terminal themselves and then go to the store to serve; Continue to improve the online consultation with the pet doctor, you can collect the pet doctor to give an in-depth explanation (article form/video form) on a pet’s disease, and then the user can read and download the video or article by using the form of point redemption.

5) Summary

As a professional online pet consultation APP, the core of pet doctor is to meet the needs of pet owners and resident pet doctors for paid consultation, but the operation mode of this business needs to be strengthened, such as doctors’ professionalism (qualifications, expertise, certificates, etc.), discounts for new users, and strengthening the business line of offline hospital stores (medical appointments, etc.).

3.3.2 Pet Mall-Boqi Pet

1) reasons for choosing

Boqi Pet is a pet store APP developed by Boqii for pet lovers and families. It has selected tens of thousands of pet necessities for dogs, cats and aquarium, covering cat food, dog food, fish, shrimp and turtle food, pet snack toys, daily pet care, pet health care, pet supplies and so on.

Boqi Pet is the most typical and the most downloaded one in the pet mall, and it is also the most downloaded one among the 68 softwares. Its PC-side Boqii was launched as early as 2008, and it is the leader in the industry (as shown in Figure 3-10), posing as a comprehensive service pet website.

The company’s slogan is "Pochi takes care of pet life in an all-round way", so its mobile phone only launched the first edition in 2018 on the basis of the number of users sitting on the portal, and it can have 3.84 million users in just one year, which shows that its development trend is also very fast.

Figure 310 Industry Ranking Chart

2) Business model

Figure 311 Boqi Pet APP Business Model Canvas

Boqi Pet is a self-selling B2C mall. Users can buy not only the goods in the platform stores but also the goods in Boqi’s own mall after using this platform.

Boqi Pet strives to build an all-round Internet platform of "e-commerce+service and new retail+social interaction" with a brand-new concept of pet rearing, and at the same time, it aims at traffic, brand promotion and user education.

A. Flow

Boqi is a platform for selling things, which is its commercial nature. Boqi can help brands sell more efficiently.

B. Brand promotion

Boqi is also a platform for brand promotion. There are actually a lot of advertising spaces in JD.COM and Tmall, including its own platform, which can help brand promotion.

C. User education

Pochi is unique in user education. Boqi not only sells things, but also helps good pet brands and does a lot of popularization and education work for users.

Through the channels of Boqi Mall, Boqi Pet APP, Boqi Service and Boqi Encyclopedia, users will be built into an ecological closed loop that combines online and offline services.

Boqi Pet has more than 390 cooperative suppliers and self-operated shopping malls. In terms of shopping malls, communities, services and social activities, it has benefited from advertisers, membership, store promotion, independent sales and value-added services (warehousing and logistics construction, online agency operation, etc.).

3) Product function

A. Information architecture

Figure 312 Boqi Pet APP Information Architecture

Boqi pets are mainly divided into five parts: shopping mall, community, release, service and mine. It can also be seen that Boqi Pet has built an all-round Internet platform of "community+e-commerce+service", giving users a different shopping experience.

By increasing the production platform of pet content in the community, Boqi Pet enriches the shopping experience of users, and on the other hand, the promotion of weak social mode is also a channel to obtain customers. The new pet e-commerce model of Boqi Pet can not only increase the stay time of users using products, but also bring transformation; At the same time, it is also a means to increase and retain users.

B. Process logic

Figure 313 Page Flow of Boqi Pet APP Community

Figure 314 Page Flow of Boqi Pet APP Service

Figure 315 Page Flow of Boqi Pet APP Mall

Here, the logical flow of Boqi pet products is analyzed from three aspects (community/socialization, service and shopping mall).

1. In the social aspect (as shown in Figure 3-13), users can view the photo albums/videos/articles published by other talents on the homepage and can comment/like/pay attention to support talents; In the community, there are four parts: question and answer, evaluation, topic and talent. Users can also interact with other users by posting photos/videos/articles/questions and answers.
2. In terms of service (as shown in Figure 3-14), Boqi Pet has reached cooperation with pet shops in various regions, and can directly find the favorite stores on it. Click on a selected store to view its detailed information (including name, location, telephone reservation, popular comments, business hours, parking time, parking information, network information, merchant introduction, detailed introduction of pet service personnel and other people’s evaluation), and at the same time, it can settle the store service on the mobile phone.
3. In terms of shopping malls (as shown in Figure 3-15), the selected categories include black cards, over-value groups, bargaining, 0 yuan gifts, international good goods, cats, dogs, small pets and fine classification. Each activity form has different preferential ways and purchasing strategies. In addition, there are newcomers’ exclusive, pre-sale venue, spike today, over-value group purchase, limited-time snapping, must-buy list, big-name venue, ace explosion, direct category and guessing that you like to view different products from different angles. When users enter the details page of a product, they will be faced with the choice of buying it immediately or joining the shopping cart. At this time, the specific operation process of the product is shown in Figure 3-16 below.

Figure 316 Boqi Pet APP Purchase Process

4) Operation strategy

A. Operating mode

• Membership system: there are two levels of membership system for Pochi pets, one is magic card, and the other is magic black card. Magic card enjoys four major rights and interests of members: membership price, fixed discount, exclusive shopping festival and birthday privilege, while magic black card enjoys ten major rights and interests of members: membership price (which will be more favorable than magic card, and there are very few cases with the same price), fixed discount, exclusive shopping festival, birthday privilege, wave beans (200 per month), over 15 packages of postage, gift sharing coupons, exclusive customer service and pre-sale.
• Coupons: exclusive for newcomers, full reduction, and redemption codes for coupons.
• Evaluation cashback: users get the corresponding income by writing articles about testing goods, and users who become experts in evaluation will get higher income. In addition, users who join magic cards or magic black cards will get 1~2% higher cashback of evaluation income than ordinary users.
• Inviting friends: After successful registration, the invited friends will get the 270 yuan Newcomer Gift Package, and at the same time, they will get 15% of the actual amount paid by their friends as a bonus. The amount of the bonus can be withdrawn when it exceeds that of 10 yuan, and the accumulated amount exceeds that of 100 yuan convertible goods.
• Virtual game: magic forest, the exclusive value-added benefits of members of magic black card, and the extra gains that magic black card users can get by recharging their cards (real-time recharging) during the validity period of rights and interests. The harvest result is Poqi beans, which can be used in Poqi Mall. Magic planet, after users enter the activity, they will get magic seeds to upgrade and grow by watering energy. When the seed grows to the 6th level, it will grow a piece of Jin Yezi to receive, and you can choose convertible goods for free when you use Jin Yezi. You can get an extra piece of Jin Yezi when you complete the task of inviting five new users, and you can redeem two prizes.

B. Version iteration

Figure 317 iteration of Boqi pet APP version

According to APPannie, Boqi Pet App was first released on July 11th, 2018, and updated with a new version every week on average. As can be seen from Figure 3-17 above, while consolidating the mall business, Boqi Pet has not slackened off its community business at all, which shows that Boqi Pet wants to develop in a coordinated way in terms of weak social interaction and strong business.

Of course, the rapid development of Boqi pet is inseparable from its social efforts, and the company’s influence is enhanced by increasing cumulative users, thus increasing revenue.

Therefore, it can be predicted that Pochi can also strengthen related businesses:

C. Pay attention to private chat

By adding private chat function, the interaction between users can be improved.

D. Strengthen the private customization of black card members

At present, in addition to the benefits of ordinary commodity concessions, the private subscription enjoyed by black cards also has exclusive customer service. If you upgrade to black card butler service on this basis, you can increase the desire of users to recharge black cards. The service content can include professional evaluation of users’ pets, designation of diet plan, medical plan, birth plan, exercise plan, pet dynamic popularity and so on.

E. live broadcast

By increasing the live broadcast function, the number of user downloads is increased, the interaction between users is improved, and the user stickiness is improved.

F. Offline community activities

Pet exhibitions, pet public welfare activities, pet games and other forms enhance the pet community and enhance the brand of Boqi pets.

G. Other short video platforms

By creating official accounts of short videos such as Tik Tok, Watermelon, Aauto Quicker, etc., they can be used as content distribution channels for internal production of products, share short videos with pets as content, and promote user traffic acquisition of products.

5) Summary

In the Top 100 Unicorn Enterprises in China issued by the Ministry of Science and Technology, Boqii was mentioned, ranking 83rd, and it was the only company in the pet industry called Unicorn.

As a representative of many pet shopping malls, Boqi Pet has been developing in a trinity way of "e-commerce+service and new retail+socialization".

In the community, users have questions and answers, evaluation, topics and people to communicate; In the mall, users have a list of goods to choose from, as well as bargaining and other forms; In terms of service, Boqi Pet has connected more than 3,000 pet shops and pet hospitals, which not only provides convenience for users, but also brings customers to many stores. At the same time, Boqi Pet has built several warehouses to provide goods.

Boqi Pet has also made great efforts in its operation, and improved its operation from the strategies of membership, discount, cash back, inviting friends and virtual games. Now Boqi Pet should strengthen its brand influence to gain more users and maintain its dominant position in the pet industry.

The above is the whole content of "Analysis of 68 Pet Apps (Part I)", and the rest will be published in time.

I was engaged in Java development before, and I didn’t enter the product for long. At the same time, I am now "looking for a new job opportunity". I am currently in Nanjing, but I may go to Beijing after the year.

Finally, if you have any suggestions for this article, please leave a message or exchange private messages below.

Above.

　

This article was originally published by @ Xiaoqi. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

CCTV News:According to the data released by the State Administration of Foreign Exchange on the 7th, by the end of April 2024, the scale of China’s foreign exchange reserves was US$ 3,200.8 billion, down by US$ 44.8 billion or 1.38% from the end of March.

The relevant person in charge said that in April 2024, the US dollar index rose and the global financial asset prices generally fell. The scale of foreign exchange reserves decreased in the month due to the combined effects of exchange rate conversion and asset price changes.

In April, the turnover of the national futures market increased by 28.49% year on year.

China Futures Association released data on May 7th. In April, the turnover of the national futures market was 56.74 trillion yuan, up 28.49% year-on-year. Among them, silver, soda ash, soybean meal, industrial silicon and other futures transactions are active.

In April, the prosperity index of China logistics industry was 52.4%.

China Federation of Logistics and Purchasing announced on May 7th that in April, the prosperity index of China’s logistics industry was 52.4%, up 0.9 percentage points from the previous month. In April, the upstream and downstream of the supply chain maintained a trend of linkage recovery, the logistics demand for equipment manufacturing and transportation equipment manufacturing was released in an orderly manner, and the logistics demand for daily fast-moving consumer goods and durable consumer goods such as furniture and household appliances increased rapidly.

In addition, investment in the logistics field has accelerated, and the index of fixed assets investment completion rebounded to the expansion range of more than 50% in April. The index of warehousing, multimodal transport and loading and unloading industries rose by more than 2 percentage points.

China’s advertising industry grew strongly in the first quarter.

Advertising is a "barometer" of economic development, and the development of advertising industry largely reflects the vitality of consumer market and enterprise investment confidence. The General Administration of Market Supervision announced on May 7 that a statistical survey of 857 head institutions and enterprises above designated size engaged in advertising business showed that the advertising industry grew strongly in the first quarter.

According to the data released by the General Administration of Market Supervision, in the first quarter, 857 head enterprises and institutions realized a total advertising business income of 274.06 billion yuan, a year-on-year increase of 13.6%.

In the first quarter, the Internet advertising revenue of 857 head enterprises and institutions was 137.52 billion yuan, up 20.6% year-on-year, accounting for 77.0% of the total advertising revenue. Thanks to the development of information technology, the Internet plays a leading role in all kinds of advertising media and is the main channel for the promotion of goods and services. Traditional media accelerated the digital transformation. The advertising business income of institutions represented by radio and television stations and newspapers was 7.85 billion yuan, up by 3.1% year-on-year, but its Internet advertising business increased by 135.4% year-on-year.

It is understood that 857 head enterprises and institutions are mainly platform enterprises, and the data shows that their advertising business income in 2023 accounted for 91.8% of the total number of institutions and enterprises above designated size in China. Among them, the advertising business income of head platform enterprises accounts for more than 50% of its operating income. The advertising business of platform enterprises not only drives the majority of small and medium-sized micro-advertising enterprises to build industrial chains, but also provides financial guarantee for them to carry out technological innovations such as artificial intelligence, new energy and cloud computing.

In 2024, the national cultural relics protection fund budget was 6.383 billion yuan.

A few days ago, the central government issued a national cultural relics protection fund budget of 6.383 billion yuan in 2024, which was used for the expenses of cultural relics maintenance and protection, cultural relics security, archaeology and movable cultural relics protection. Among them, the general project budget is 5.372 billion yuan, giving priority to revolutionary cultural relics, cave temple cultural relics, archaeology, and cultural relics protection related to the construction of national cultural parks.

The food safety situation in the first quarter was generally stable.

The reporter learned from the General Administration of Market Supervision on May 7 that in the first quarter of 2024, the national market supervision department completed nearly 770,000 batches of food safety supervision and sampling, and conducted inspection according to relevant national food safety standards. The unqualified rate of supervision and sampling was 2.36%, up 0.18 percentage points from the same period in 2023.

From the sampling food varieties, the unqualified rates of food processed with high consumption, such as edible oil, grease and its products, meat products, egg products and dairy products, were 0.36%, 0.37%, 0.69%, 0.07% and 0.05% respectively, which were lower than the overall unqualified rate. Compared with the same period of last year, the unqualified rate of 14 categories of food such as catering food and frozen drinks decreased, but the unqualified rate of 18 categories of food such as special catering food and condiments increased.

From the categories of unqualified items detected, some unqualified items accounted for 46.45% of the total unqualified samples, including pesticide residues exceeding the standard, 16.29% of food additives exceeding the limit, 11.75% of microbial pollution, 8.78% of organic pollution, 6.35% of veterinary drug residues exceeding the standard, 5.53% of quality indicators failing to meet the standard, and 3.50% of heavy metal pollution.

In view of the unqualified samples found in the supervision and sampling inspection, the market supervision department has announced the results of the supervision and sampling inspection to the public, and urged the relevant production and operation enterprises to take off the shelves and recall the unqualified batches of products in time, strictly control the food safety risks, and conduct verification and disposal according to relevant regulations.

[car home Taiyuan Preferential Promotion Channel] Recently, a new round of large discounts has been ushered in in Taiyuan, with the highest discount rate reaching an astonishing 136,900 yuan, which reduced the minimum starting price to 325,000 yuan. This good news undoubtedly provides many consumers with excellent car buying opportunities. If you are interested in buying the BMW 5 Series, you may wish to click "Check the price of the car" in the quotation form to get a higher discount.

The exterior design of BMW 5 Series is dynamic and elegant. In the front part, the iconic kidney-shaped air intake grille with sharp LED headlights creates a strong visual impact. The body lines are smooth, and the overall style is simple and fashionable, which shows the unique charm of BMW brand. Whether for business occasions or daily travel, BMW 5 Series can show its excellent temperament and exquisite craftsmanship.

The body size of the BMW 5 Series is 5175*1900*1520mm, the wheelbase is 3105mm, the front track is 1622mm, and the rear track is 1657mm. The side lines of the car are smooth and dynamic, with 245/45 R19 tires and unique rim design, which further enhances the sense of movement and luxury of the whole car.

The interior design of BMW 5 Series adheres to the concept of paying equal attention to luxury and technology, creating an amazing cockpit space. The center console is equipped with a 14.9-inch high-definition touch screen, which echoes the full LCD instrument panel and creates a rich scientific and technological atmosphere. The car is equipped with advanced speech recognition control system, which supports intelligent operation of multimedia, navigation, telephone and air conditioning, bringing convenient driving experience. The steering wheel is wrapped in leather, which is comfortable to touch, and is equipped with electric up-and-down and forward-and-backward adjustment functions, which is convenient for drivers to adjust their driving posture according to their needs. The front seats are made of imitation leather with heating function, which provides good comfort and support. The main and co-pilot seats support electric adjustment, height adjustment and lumbar support, which makes the ride experience more personalized. In addition, the car is also equipped with a Type-C interface and a mobile phone wireless charging function, ensuring convenient connection and charging requirements.

The BMW 5 Series is equipped with a 2.0T 190 HP L4 engine, with a maximum power of 140kW and a maximum torque of 310 N m. With the 8-speed automatic manual transmission, it provides excellent power experience and high-efficiency performance for drivers.

According to the evaluation of car home car owners, the new BMW 5 Series shows its unique charm in appearance design. He mentioned, "The design of the new BMW 5 Series is still quite handsome. Although it has changed a lot compared with the previous generation, it is also a good inheritance of BMW’s classic design language, especially the front face shape does have a high degree of recognition, and the lines of the car body are also more sporty." This fully demonstrates the successful transformation in design and the continuation of brand characteristics of the new BMW 5 Series.

The new energy vehicle market is full of flowers, and all kinds of new cars "you can sing and I will debut". But in terms of brand strength, a brand that can stand the test of time can truly show its "heroic nature."

In the hundred years when the automobile industry has been in a sea of waves, countless brands have been "washed out by waves", leaving some brands with real car-making background and user thinking. Perhaps some consumers will think: what kind of ability do century-old international brands have in electrification strategy?

Take Toyota as an example, this century-old Japanese brand has 26 years of experience in electrification accumulation, and its hybrid models are also selling well over 20 million vehicles worldwide.

Today, Toyota Motor has brought more quality hybrid products to users through the joint venture company GAC Toyota. Perhaps this model just solves the "stereotype" of some consumers about the lack of electrification reserves of joint venture brands.

With the application of the fifth generation intelligent electric hybrid dual-engine technology, the technology accumulation achieves reliable quality.

As mentioned above, Toyota’s electrification technology is not "fledgling", but has accumulated technology for many years. Toyota’s new energy vehicle has been running for 26 years since the first generation of electric hybrid technology appeared. At the beginning of the 21st century, Toyota’s electric hybrid technology has been introduced into China by GAC Toyota through Camry.

Mr. Zhang, the owner of the car, told Shell Finance that the old Camry twin-engine was very reliable. It had been used for 12 years and the driving mileage exceeded 100,000 kilometers, but there was still no fault in battery technology and hybrid system.

Nowadays, the intelligent electric hybrid dual-engine technology has been innovated to the fifth generation, and it has been quickly carried in Lei Ling and Fenglanda, the core products of GAC Toyota, and both products have attracted a lot of attention from consumers. In the future, more models of GAC Toyota will also popularize this technology. This not only demonstrates the determination of GAC Toyota to continue to promote electrification development, but also shows the full confidence of enterprises in their own electric hybrid technology.

At the Shanghai Auto Show, the Fenglanda model equipped with the fifth-generation intelligent electric hybrid twin-engine technology has been officially launched, and the product price range is 149,800 yuan-184,800 yuan.

For the fifth-generation intelligent electric hybrid dual-engine technology carried by Flanders, there are more technological innovations than before. The two core innovations are full-speed domain support for motor intervention and more gratifying fuel consumption performance.

According to the official information released, the fifth-generation intelligent electric hybrid dual-engine technology has realized the innovation and upgrading of the three-electric system, providing different motor power in the full-speed domain, which not only allows the vehicle to get the experience comparable to that of pure electric vehicles when accelerating, but also lasts longer in the latter part of acceleration.

In terms of power, Fenglanda is the first to take a 2.0L fifth-generation intelligent electric hybrid twin engine, with a maximum output of 144 kW and a maximum horsepower of nearly 200 horsepower, making the power output more sensitive and powerful.

The fifth-generation intelligent electric hybrid twin-engine that does not need to be plugged in has no fear of extreme environments such as extreme cold and heat, and there will be no worries about battery pack recharge when it brings high-quality driving experience. In terms of fuel consumption, the fuel consumption of this entry-level SUV under WLTC condition is only 4.57 liters /100 kilometers.

With the reliable accumulation of historical experience, brand-new intelligent, efficient and refreshing product experience, and worry-free vehicle conditions, GAC Toyota gave the answer that "you can have your cake and eat it" on the road of embracing carbon neutrality.

Feng Landa’s entry is high and accurate.L3Level driving assistance experience becomes a brand label

In the past, joint venture brands often hesitated when buying a car because of "insufficient configuration of low-middle models". However, as a pioneer, GAC Toyota has broken the pain point of this industry and even surpassed some independent brands that win by "configuration".

As the first SUV model of GAC Toyota equipped with the fifth-generation intelligent electric hybrid twin-engine technology, Fenglanda not only has high-quality power system, higher-level auxiliary driving system and other technologies, but also makes this entry-level SUV shine.

The Fenglanda intelligent electric hybrid twin-engine comes standard with 28 high-value configurations, such as 7 airbags, intelligent keyless entry system and high-level assisted driving (quasi-L3 level), which all show the sincerity of the brand to embrace intelligence and adhere to user safety.

As a joint venture brand, GAC Toyota is making every effort to promote intelligent changes and bring users reliable assisted driving functions and high-quality intelligent cockpit experience.

It is reported that the Fenglanda intelligent electric hybrid twin engine is equipped with the leading T-Pilot intelligent driving assistance system at the same level, and has achieved the standard of the whole system.

The system relies on hardware and software upgrade, which can avoid 41% fatal driving scenarios. Compared with competing products, Fenglanda’s active driver assistance technology has four main characteristics: maturity, comprehensiveness, originality and low threshold, which gives Fenglanda leapfrog active safety performance.

GAC Toyota’s quasi-L3 level assisted driving technology stems from Toyota’s accumulation in the global automobile market. The technology aims at "zero error", relies on Toyota’s global user big data, is developed based on 12.5 billion kilometers of intelligent driving zero accident data, and has the world’s first PDA and EDSS systems, which can improve driving safety and reduce driving burden in more complex road conditions. Furthermore, vehicles can also support OTA upgrades, which are often used frequently.

Specifically, two "pioneering technologies" applied by GAC Toyota are PDA predictive active driving assistance system and EDSS emergency driving stop system. The former can slow down or brake pedestrians, bicycles or cars passing laterally at a long distance at a speed of 30-80km/h, no matter what weather (rain, snow, sunny day, cloudy day, etc.). If collision is unavoidable, it can actively turn to 0.5m in the opposite direction of the object to avoid over-approaching.

In the latter case, if the system determines that the driver can’t continue driving because of fatigue or acute illness, the vehicle will automatically slow down. When the driver is still not operated after continuous warning, the system can automatically slow down and stop in the lane, and turn on the double flash to wait for rescue.

It is worth mentioning that GAC Toyota has launched the slogan of "equal rights in science and technology" while the whole system comes standard with assisted driving functions. With the support of this concept, GAC Toyota will gradually bring high-level assisted driving functions to its products.

A number of configuration upgrades to create an intelligent cockpit and embrace young users.

In addition to the improvement of vehicle intelligence and the innovation of entry configuration, GAC Toyota has also made many upgrades in the field of intelligent cockpit. Fenglanda intelligent electric hybrid twin engine is equipped with Toyota’s latest Toyota Space intelligent cockpit and Toyota Connect intelligent interconnection technology. Among them, dual big screens, three smart platforms, mobile phone interconnection, digital keys and other functions bring a number of leapfrog intelligent configurations, and the experience is comparable to that of a luxury brand SUV with a level of 300,000.

Specifically, the Fenglanda intelligent electric hybrid twin engine adopts the car-level car chip from Renesas, one of the top 10 semiconductor companies in the world, and its LCD instrument panel is 12.3 inches in size, providing four styles and three interface designs, which can be linked with the central control panel.

The central control screen is a 10.25-inch touch screen, and users can control the air conditioning, ambient lights, doors and windows of the vehicle by touch. Yes, this entry-level joint venture SUV also provides consumers with small eggs like atmosphere lights. Of course, users can also communicate with vehicles by voice, set wake-up words, and perform voice control on windows, skylights, air conditioners, playing music, navigation and WeChat. Getting on WeChat is also one of the few technologies in the industry. It can be seen that GAC Toyota has made efforts in the field of intelligence. It can be said that GAC Toyota is a pioneer of joint venture brands to bring smart, young and convenient experiences to consumers.

It is reported that the voice assistant does not need to wait from wake-up to instruction, and the system can continue to listen for 30 seconds after one wake-up and can continue the conversation. The language supports input and output of Mandarin and Cantonese, and supports mixed input of Chinese and English.

In addition to intelligence, Fenglanda intelligent electric hybrid twin engine is also sincere in other aspects. In terms of appearance, the vehicle has many choices of appearance. Up to 11 body colors are available, including 4 two-color bodies, and sports versions are also available.

Although it is an entry-level SUV, the space performance of Fenglanda is not too good. The height of the rear row of the vehicle reaches 980 mm, and it is designed with adjustable angle of two rows of chairs and raised doorframes to achieve better ride comfort.

In addition, the vehicle also has the front and rear row Type-C interfaces, automatic folding exterior rearview mirror with heating function, S-FLOW intelligent airflow control function, nanoe?X air purification technology and other leapfrog configurations.

GAC Toyota is relying on its own heritage and sincerity to the market to create products that stir the intelligent track. This entry-level intelligent electric hybrid SUV is the sincerity of the enterprise. From the new car, we can’t help feeling that GAC Toyota is no longer a brand that users can rest assured after buying it, and is no longer linked with enterprises. It is a brand based on quality, embracing the new era, leading the trend, creating and growing together with users.

tagNowadays, it is difficult for us to give an answer whether the joint venture brand is out of date under the wave of electrification and intelligence. However, we know that GAC Toyota, a brand with rich heritage and creativity, not only has not fallen behind, but also continues to show its strong brand strength in the new era while adhering to quality. Whether intelligent or electrified, enterprises are constantly innovating and even leading the times.

At Toyota booth of Shanghai Auto Show, bZ brand-new concept car also made its debut, which will be the second bZ series model of GAC Toyota to accelerate the expansion of pure electric product matrix after bZ4X.

It is reported that this new car will be jointly developed by Guangzhou Automobile Group, Toyota and Guangzhou Automobile Toyota, demonstrating the strong combination of Toyota technology and Guangzhou Automobile technology in localization application.

This model is expected to be introduced in 2024. The official of GAC Toyota said that in the future, GAC Toyota will further open up cooperation, actively promote on-site research and development, continue to practice the electrification strategy, and make full use of the resources of both shareholders to electrify and bring high-value pure electric vehicles to users.

GAC Toyota, which is so sincere, believes that it can not only win users through the fifth-generation intelligent electric hybrid twin-engine and quasi-L3-class assisted driving, but also its electric vehicle products are worth looking forward to.

Text/Bai Haotian　

Editor/Yue Caizhou

Proofreading/Liu Baoqing

　　Xinhua News Agency, Moscow, November 8 (Reporter Geng Pengyu) Russian Presidential Press Secretary peskov said on the 8th that Russia is willing to hold a dialogue with the United States on the issue of strategic stability, but it can’t be conducted in the form of preaching from one side to the other.

　　Peskov said that there is no prerequisite for dialogue on this topic at present, but it is necessary to hold such a dialogue.

　　Russia completed all the procedures for withdrawing from the Treaty on Conventional Armed Forces in Europe at 0: 00 on November 7. On May 29th this year, Russian President Vladimir Putin signed a decree on abolishing the Treaty.

　　The Russian Foreign Ministry commented on the 7th that Finland’s formal accession to NATO and NATO’s promotion of Sweden’s admission as a new member were the "last straw" to force Russia to withdraw from the Treaty on Conventional Armed Forces in Europe, and Russia could not see the possibility of concluding an agreement with NATO countries in the field of arms control.

　　In response to Russia’s formal withdrawal from the Treaty, NATO announced on the 7th that it would suspend its participation in the Treaty on Conventional Armed Forces in Europe.

　　In 1990, the North Atlantic Treaty Organization (NATO) and Warsaw Treaty Organization (Warsaw Pact) signed the Treaty on Conventional Armed Forces in Europe. The treaty stipulates the total amount of various conventional weapons of the two major military groups and the methods of verification. After the dissolution of the Warsaw Pact and the disintegration of the Soviet Union, the Organization for Security and Cooperation in Europe summit in 1999 adopted the Agreement on Adaptation of the Treaty on Conventional Armed Forces in Europe, and Russia ratified it in 2004, but NATO members have never ratified it. With the continuous eastward expansion of NATO, Russia suspended the implementation of the Treaty on Conventional Armed Forces in Europe in 2007.

　　BEIJING, Beijing, August 23 rd "Don’t rush to live too slowly, but really live too slowly." Recently, Rene Liu returned to Wuzhen again and talked about traveling. She said that a few days of local life is the best way to travel.

　　Rene Liu’s new film, as the spokesperson of Wuzhen, has also been released, which is the fourth collaboration between her and Wuzhen after the 2003 TV series "Time flies", the first endorsement in 2007 and the ten-year return in 2017.

　　Sixteen years ago, the TV series "Time flies" was broadcast, and Rene Liu became attached to Wuzhen. During this period, Rene Liu spoke for Wuzhen three times, from the "Miss Ying" in the play to the "Miss Ying" in Wuzhen. The classic slogan "I have been here and never left" has also become one of the comments of many people on Wuzhen for many years.

　　In the past 20 years, Rene Liu’s changes are obvious to all. She has gone from a little-known music assistant to a singer and actress, and then from the "most natural" status in the eyes of the world — — Wife and mother became film directors again.

　　And this once dilapidated town has gradually wiped away the dust of the past, turned into a tourist destination integrating sightseeing, vacation and leisure, and became the permanent meeting place of world internet conference Wuzhen Summit. The annual Wuzhen Drama Festival and Wuzhen Contemporary Art Invitational Exhibition also make it a "holy land" in the hearts of young artists.

　　Wu Cun, a village in the south of the Yangtze River, 500 meters away from Xizha and close to the Beijing-Hangzhou Grand Canal, is also connected with tradition and the future. On the one hand, it satisfies people’s desire to escape from the familiar urban environment and gives everyone a brand-new space. On the other hand, in addition to the original natural features, a large children’s playground, a swimming pool with boundless paddy fields and a gym are all well equipped.

　　Going back to Wuzhen, Rene Liu is just like Wuzhen people: catching up with the morning market, having breakfast and drinking morning tea. Run in Xizha in the early morning, go to Wuzhen Water Market early, say good morning to Aunt Baozipu, who just opened the door, and buy fresh, crispy radish cakes … …

　　"In fact, every time I go to Wuzhen, I have a familiar and fresh feeling. Wuzhen is very beautiful when it is cloudy and not completely bright. If you don’t really have an early morning or a night there, you can’t feel it. It seems that you live in a foggy water town, and there are very few people. If you walk at will, you will have a sense of tranquility in the morning, which will often move me." Rene Liu said that she likes Wuzhen in the morning best, because it has the original appearance of life.

　　Rene Liu’s trip to Wuzhen happened to meet the Wuzhen International Contemporary Art Invitational Exhibition. After watching the exhibition, she wrote in Weibo: "Time is still in the exhibition, and it is well worth visiting."

　　In addition to the Wuzhen Art Exhibition, Rene Liu also experienced the ancient town carnival of Wuzhen Drama Festival during filming. "I feel that the travel in that ancient town seems to be a dream experience, and suddenly it has become an amusement park, so that you can go back to a very pure and childlike time."

　　"Living a local life for a few days, I think that is the best way to travel." Rene Liu went to the fields in Wu Cun, picking vegetables and cooking, and lived a "village life". This time, she is no longer a traveler who has been away from home for many years. She is more like a urbanite who has finished a week’s tiring work and just went home for an ordinary weekend.

　　After the filming in Wu Cun, Rene Liu said: "My agent told me that her favorite part was that I played with a group of children, probably because that life is very close to me now. I really like to take my children to get close to nature, let my feet step on the land, and let my hands touch nature. It is safe for you to step on that vegetable garden. I think Wu Cun feels very good."

　　[Global Times reporter Yin Xinyu Liu Zhi] "Putin sends a positive signal to Western countries." On 27th, Russian President Vladimir Putin delivered a speech at the World Economic Forum’s "Davos Agenda" video dialogue for the first time since 2009. Russian media said that western countries thought Putin would make tough remarks. Unexpectedly, he emphasized "mutual love" with western countries and remembered the unity of Russian and European civilizations. According to the Russian "Channel One" website reported on the 28th, Russian political scientist Andrei Korobkov analyzed that Putin’s speech "has a very obvious color of reconciliation". "This is the first time that Putin has appeared in this forum in 12 years. Putin reached out and handed an olive branch and expressed his willingness to cooperate with Europeans. "

　　According to the Russian Tass news agency, Putin stressed in his speech on Russia-Europe relations on the 27th that he hoped to establish a dialogue with Europe, "but love must be mutual". The present situation of Russian-European relations is "obviously abnormal", and Russia and Europe should unite and cooperate in each other’s interests. Putin said that from an economic point of view, Europe and Russia are natural partners. The two sides need to talk honestly, get rid of the fear of the past, get rid of the problems left over by the past few centuries and look forward to the future. If we can get rid of past problems and fears, the relationship between the two sides will definitely enter a positive stage.　

　　In addition to shared values, Putin also pointed out the common threat facing the world: in the context of the spread of the COVID-19 epidemic, social division is intensifying all over the world. He warned: "The world situation may develop in an unpredictable and uncontrollable direction, and it may encounter a real collapse, full of struggles between everyone and everyone." Putin compared the current situation to the world in the 1930s, that is, on the eve of World War II. He said that the global security system is deteriorating, and the negative consequences of social and value crises may make mankind lose the entire civilization and cultural continent. "Our common responsibility today is to avoid this frustrating dystopian prospect and ensure development along another positive, harmonious and innovative track." Putin said that the world should unite against Covid-19 and help relevant countries, including Africa, expand the scale of testing and vaccination in Covid-19. In his speech, Putin emphasized that the era of trying to establish a unipolar world is over. He said that the unipolar world "such a monopoly violates the cultural and historical diversity of our civilization."

　　Russian political analyst Alexander Lal commented that the unipolar world dominated by the United States is unbalanced, and a strong Europe is an important fulcrum for the stability of a multipolar world in the future. A more independent Europe will help to establish a common economy, a common culture and a common foreign policy circle from the Atlantic to the Pacific.

　　In addition to Russia-Europe relations, Russia-US relations have also seen new trends recently. Putin held a telephone conversation with the new US President Biden on 26th, and reached an agreement on extending the New Strategic Arms Reduction Treaty. According to the information provided by the Kremlin Information Office, the Russian dollar also discussed the possibility of cooperation in the fight against the COVID-19 epidemic and other fields, including economy and trade.

　　So will the relationship between the new US government and Russia improve? According to reports from Sputnik news agency & radio, Russian Presidential Press Secretary peskov said on 27th that there is no need to talk about resuming relations with the United States at present, and there is no condition to do so. He said that Putin and Biden said during the talks that there were serious differences between the two countries, but the two sides advocated continuing the dialogue. Peskov said that the factors affecting Russia-US relations are not isolated, and there are "many obstacles".

　　In addition, Putin also stressed that one of the most important, urgent and unpleasant issues on the current international agenda is the attack on the Capitol by former US President Trump supporters on January 6. Putin warned the international community that IT companies have huge political power, which may damage national sovereignty and power. It is necessary to be cautious about such companies, otherwise they may destroy "the real world and the virtual world."

　　At the same time, the 27th is the anniversary of the victory of Leningrad Defence War and the anniversary of the victims of the Holocaust. Russia’s "Viewpoint" reported on the 28th that after the World Economic Forum’s speech, Putin went to Alexandria Garden to present flowers to the heroic city Leningrad Monument. He also visited the Russian Memorial Hall of the Great Patriotic War and watched a film about World War II. Putin said in a speech at the "Guardian of History" memorial party, "We will never forget the suffering of millions of innocent people who were tortured in Jewish settlements and concentration camps, died of hunger and cold during the siege of Leningrad, were shot by those who were punished and burned their homes. Commemorating the Jewish Holocaust is the biggest tragedy and the scariest chapter in the annual commemoration of world history, which is of great moral significance to our society. This is very important for determining the truth about World War II. " Putin emphasized the role played by Soviet troops in saving Jews and people in other European countries from extinction, and Russian State Duma Chairman Volodin also called on people to remember the Holocaust and resolutely stop attempts to tamper with the history of World War II.