Mei Lanfang’s swimsuit photos taken during her stay in the United States.

　　　　Mei Lanfang improved the hairstyle and clothing of the new fashion drama, and added fashion elements to the Beijing drama.

　　　　For the modern young audience, Mei Lanfang is just a symbol. From the textbook, we know that he is the first of the four famous artists and represents the culture of Peking Opera. Perhaps many people can’t tell the difference between Mei Lanfang and Anita Mui. In fact, Mei Lanfang is not only a master of art, but also the most popular fashion star of the year. Recently, some netizens exposed a group of unknown old photos of the Peking Opera master in real life in the forum. In this group of photos, a rare photo of Mei Lanfang wearing a swimsuit is particularly eye-catching.

　　Mei Lanfang loves fashion to take swimsuit photos.

　　　　The netizen said that this swimsuit photo was taken in Shanghai in the 1930s, when the social atmosphere was not so open. On the other hand, the shooting background seemed to be out of place with the word swimsuit. However, some netizens said that in Shanghai in the 1930s, fashionable people would take a few swimsuit photos. At that time, people often saw the appearance of swimsuits from those fashionable cigarette cases and moon cards. As a well-known Peking Opera actor at that time, Mei Lanfang was naturally unwilling to lag behind, and generously took such a swimsuit photo by the swimming pool.

　　　　According to the historical records of that year, in 1926, the public swimming pool in Hongkou, Shanghai was opened to the public, and men and women traveled together in Shanghai. By 1930, Gao Qiao Beach had been built, and swimsuits had long been the equipment of Shanghai-style figures. At that time, almost all the stars and celebrities-Shang Guanyunzhu, Ruan Lingyu, etc.-had fashionable styles in swimsuits. Mei Lanfang’s swimsuit photo was produced under such an "open" historical background, even though it was not taken in Shanghai but in the United States on the other side of the ocean. In 1946, when Drama Illustrated published this swimsuit photo of Mei Lanfang during her stay in the United States, it also caused quite a stir.

　　Love to take pictures, generous show camera

　　　　Mei Lanfang’s hobby of spare time also keeps ahead of the trend. In old Shanghai, it was fashionable to take photos in a photo studio, not to mention owning a camera. Cameras were a luxury at that time, and families who could buy them must be rich and fashionable enough. Mr. Mei Lanfang’s camera, which seems to be inadvertently painted, is also put into the photo to some extent as an ornament that embodies a kind of taste and shows off.

　　Singing Beijing Opera in Modern Costume

　　　　Besides taking photos, Mr Mei Lanfang used fashionable elements in Beijing Opera, and he was once called the "originator of fashion dramas in Beijing Opera". At that time, he personally created a new play "The Waves of the Evil Sea", and at the same time he created his own hairstyle and clothes for the new fashion play, which was true to others. It is understood that Mei Lanfang rehearsed three new fashion plays, among which "Deng Xiagu" and "A wisp of hemp" received great response. For a time, Peking Opera dressed in modern clothes became fashionable, and it did not lag behind the vernacular drama at that time.

Editor: Sun Jie

author/Adasi

The Battle at Lake Changjin’s box office exceeded 4.5 billion, and it entered the prehistory of cinema. In 2021, the box office passed the 40 billion mark. Lanxin Grand Theatre, The First Furnace Incense and Uninvited Visitors rushed to the film market after the National Day, and Pingyao Film Festival was held in full swing. ……

There are still 77 days before 2022, and China films and film people who have come out of the haze will welcome more good news.

As an indispensable part of the film and television industry, film marketing is one of the most popular jobs. From the wall-painting posters in rural areas to the short video war in Aauto Quicker, Tik Tok, there are some successful cases of "ineffective marketing", "false marketing" and "showing off feelings", and there are also successful cases of cross-border linkage and creativity.

Although most people think that marketing is icing on the cake for good content rather than giving timely help, it is undeniable that in the Internet age where content is fiercely competitive, the fragrance of wine is also afraid of the depth of the alley, and excellent marketing can help the film quickly enter the public’s field of vision.

Today, I will take stock of the current mainstream film marketing companies and talk about the family history of the behind-the-scenes promoters of these explosive movies ~

Bole marketing: the explosive promoter leading the trend

Peak Blast, Me and My Father, Leap, The Eight Hundred … Nine times out of ten, you can imagine heavy commercial films with main melody melody, and Bole marketing will appear on the list of publicity teams.

Zhang Wenbo, the head of Bole, was once a media person, and served as founder and executive in marketing companies and film companies. Bole Marketing was established in 2013. Two years later, it established a reputation in the industry with projects such as monster hunt, Biography of Wukong and Fanghua, and established in-depth cooperation with big directors such as Zhang Yimou and Xiaogang Feng.

Most of the projects handled by Bole Marketing are stable and the water level is higher. Bole is also blossoming in the company’s business. Bole Film, a film and television investment company, Bole Qingguo and Bole Tianhai, a drama marketing company, and a film and television material company are famous. The short video marketing team is not tired of technology, and the rapid insight and control of new channels for publicity and development are the advantages of Bole’s long-term invincible position.

Spring breeze: all-type marketing expert

Hi, Mom, The Battle at Lake Changjin, Chinese Doctors, The Captain … Behind many explosive film and television works, you always seem to find the name of the spring breeze.

As a film marketing label of Chenming Media, a film and television company, Chunfeng is as proud as its name, and it is in the limelight in the film and television industry: in 2016, it undertook projects such as Passing Through Your World, Love O2O, and Chill 2, and established in-depth cooperation with head film and television companies such as Bona, Beijing Culture and Joy Media.

Zhao Ting, the founder and general manager, is a senior marketer. In recent years, the company’s business has also expanded to drama marketing and artist/creative brokerage affairs, and he has participated in the promotion of the online drama "The Sky of Wind Dogs and Teenagers". Whether emotional or exciting action movies can hold, it can be said that it is a comprehensive responsibility in marketing companies.

In the next film and television projects this year, Chunfeng will also be responsible for the promotion of suspense comedy "Make a Famous Name", New Year’s file "Flame on the Plain" and Spring Festival file Han Han’s new film "Four Seas", and will hand over a beautiful report card without accident.

Matt culture: a transformation production company

Although I participated in the promotion of many blockbusters such as Dying to Survive, The Sacrifice and The Climbers, I also produced the Mango TV explosion drama "I’m fine in a foreign land" this year. For the public, the 13-year-old Matt culture is not widely known.

Compared with the company’s low-key, Chen Lizhi, the boss of Matt, who is a media person, is quite famous in the rice circle. From time to time, he publishes celebrity-related remarks on social media, and he is the Weibo V with 5 million fans.

Matt culture has a deep relationship with big-name directors and stars in the industry. In recent years, it has gradually transformed into a production company and participated in dozens of film and television projects. For Chen Lizhi, it is an inevitable choice to March upstream in the film and television industry, and marketing is the icing on the cake. With the rise of the Internet platform, it is bound to be weakened, and good content is the core.

Faded out of film promotion, Matt co-produced projects such as Crazy Alien, Send me to Qingyun, My Sister, etc. This year, there is a new Chinese New Year movie Love Myth, which is supervised and starred by Xú Zhēng, the FIRST film festival work Lao Zheng flies into the sky, and the suspense film The Last Truth, which is supervised by Huang Xiaoming, is waiting to be shown.

Not surprisingly, people will probably keep pace with many film and television investment companies if they mention Matt culture again in the future.

Movie World: Introducing Daniel

From Inception’s "Fantastic Beasts and Where to Find Them" and "Iron Man 3" to this year’s Godzilla vs Kong, when it comes to the movie industry, it is the big importer who comes to mind.

In fact, as an established company of integrated film marketing, the film industry has served hundreds of overseas and domestic film and television works in the past 12 years, including many domestic masterpieces such as Love Story in Beijing, 33 Days of Lovelorn Love and Ip Man 2. Therefore, the epidemic situation has caused difficulties in introducing foreign films, which is not a fatal blow to the film industry.

In the past two years, the film industry has touched the investment and development of online movies and online dramas, and participated in the production of "The Legend of Xing ‘an Mountain Hunter" and "Dear Mr. Lemon Essence".

Film marketing and film and television investment walk on two legs, so that the film industry is still stable in marketing business. At the end of the year, we received the promotion of Xinli’s New Year comedy "Li Mao for Prince". Whether it can stand out from the fierce competition at the end of the year, let us wait and see.

Infinite freedom: embracing the "first force" of online students

With Huayi’s investment background, "China’s first film marketing stock" successfully listed on the New Third Board in 2015, its unlimited business has long been not limited to film marketing, but involves many businesses such as film and television investment production, artist brokerage, short video marketing, film and television music production and promotion, and it is also the first leader in film marketing companies to touch online film promotion.

Zhu Weijie, the founder of Infinite Freedom, who was born in the media, has been exploring upstream under the drive of the concept of "marketing+".In recent years, Infinite Freedom Film has participated in the production of many films, such as Jianghu Children, Finding You, Anti-Corruption Storm 4, Forever, Send me to Qingyun, etc. This year, there are also many blockbusters jointly produced by Anti-Corruption Storm 5 and Flame on the Plain, and film marketing is in the business sector.

It is worth noting that as a veteran army of film marketing, it has cultivated a batch of marketing teams at will. Its holding subsidiaries, such as First Voice Interactive, Fantasy Shadow and Cognitive Culture, have established the reputation of marketing brands in the industry.

Shifang Entertainment: Emotional Marketing is Young

There may be friends who remember the news that the movie "They Are Young in 1950" donated all the box office to veterans. This documentary film with no stars and big names has exceeded 10 million at the box office, which is precisely due to the efforts of the marketing team behind Shifang Entertainment.

Founded nearly 10 years ago, Shifang Entertainment actually started as a foreign film marketing, and accumulated a reputation in the industry. We have helped Wolverine 3, The Fantasy Drifting of Boys and Girls, Jurassic World 2 and other projects to be successfully promoted in China. Shifang Entertainment has outstanding capabilities in marketing innovation, cross-border cooperation and integrated marketing, and this year it also participated in the promotion of Out of Control Players in China.

From the 3D version of Titanic to They were Young in 1950, Shifang Entertainment is good at creating a circle for the film with the help of feelings, and the national memory and collective memory incite the project to be small and broad, showing the professionalism and maturity of the team in the field of film marketing.

Blue Diamond Culture: "Hard Bone" Players

The promotion song "Little Apple" of the movie "old boys" has spread all over the country, and the driving force behind it is the blue diamond culture.

Founded in 2012 by Pan Guofeng, a veteran former media person, Blue Diamond Culture serves the marketing promotion of movies, drama series, variety shows and online movies. It has participated in the promotion of projects such as A Spoon, Heaven and Fire, Looking at Paradise in Summer, Reversing Life, and also participated in the representative work of online movies in the Spring Festival at the beginning of this year and the joint production of Song Xiaobao’s diary of making a fortune.

This year, Blue Diamond Culture has taken over the film marketing of Turandot and Wuhai. Costume epic films and suspense literary films are two hard bones. Whether they can be chewed down depends on the marketing team’s ability to make miracles.

Joy Pictures: the trendsetter who knows young people best.

From the promotion of la la land and Uncle Monkey of Little Loli in China, to the popularity of White Snake: The Origin and the Battle of Luo Xiaohei, and now to the promotion of Lanxin Grand Theatre, Joy Pictures has gradually formed labels such as good vision, second dimension and literary film pusher.

Joy Pictures pursues the integration of distribution and publicity, and its business covers publicity, materials, music production, commerce, cultural tourism and other business sectors. It has many subsidiaries such as Zhuoran Sound, Cyclic Broadcasting, Zhuoran Zhongtai and Zhuoran Cultural Tourism.

Founder Zhang Jin is good at smelling the wind. In recent years, script killing and secret rooms have escaped popularity. Joy Pictures set up the script killing brand "Let’s go", which is committed to serving the script killing industry with film propaganda thinking and introducing more IP and offline entertainment scenes.

First voice interaction: the dormant person waiting for the explosion

Warm Hug’s Zhu Xian, Shi Shen Ling and Finding You … As another well-known film marketing company under Infinite Freedom, Seisen Interactive has rich experience in the promotion of emotional films and visual blockbusters.

Founded in 2014, with the marketing of films such as goodbye mr. loser, Master of Memory, England vs. England, it has gradually accumulated popularity in the industry. In 2017, some members of the team left to establish Jishi Media, which had a certain impact on the first voice interaction.

However, backed by unlimited freedom, Seisune Interactive still has many projects this year. It may be the company’s top priority to be responsible for the promotion of "Flame on the Plain", "As long as you live better than me" and "Railway Hero".

Reaching the shore movie: fame and miracle in World War I

Da ‘an Film is a company founded by Li Haipeng, the general manager of Light Film Publicity. It has been established for seven years and is regarded as the backbone of film marketing companies.

Keep close cooperation with the old club, and let Da ‘an rise rapidly in the first few years with projects such as Thailand, breakup guru and To Youth. Nowadays, the films reaching the shore have a wider range of contact projects, winning many good blockbusters such as Secret Visitor, Crowd, The Rescue and so on, and the team maturity and tacit understanding are getting better and better.

And the good results of participating in the marketing of explosive sci-fi films in The Wandering Earth also make Da ‘an very likely to become the main marketing team of the sequel Wandering Earth 2, and accumulate the experience of publicizing serial films.

(If you like this article,Click on the topAKA TaodaodaoPay attention to WeChat official account,There is no shortage of good stories here ~)

　　Xinhua News Agency, Harbin, May 2 (Reporter Wang Junbao) "Because my name is Ning Zhongyan" — — This is the name of Ning Zhongyan’s social media account. Who is Ning Zhongyan? Before 2019, this is a problem.

On February 19th, China’s Ning Zhongyan (first from the front) competed in the men’s team start semifinal of speed skating in the Beijing Winter Olympics. Xinhua News Agency reporter Wang Jianwei photo

　　Speed skating is an important competitive event in the Winter Olympics, but before the Beijing Winter Olympics, China athletes won only one gold medal in the speed skating event in the Winter Olympics. Ning Zhongyan, like this project, has not received much attention.

　　At the PyeongChang Winter Olympics four years ago, almost no one knew Ning Zhongyan’s name. The turning point took place in 2019.

　　In December 2019, the International Skating Federation Speed Skating World Cup was held in Nursultan, Kazakhstan, and Ning Zhongyan competed with a number of world experts. In the men’s 1500m race, he broke through the encirclement of the Dutch and won the gold medal.

　　The last time China won the gold medal in this event in the world competition was in 1963. 2: 09.2, Luo Zhihuan still remembers this achievement. On February 24th, 1963, in Nagano, Japan, he set a world record of 1500m at the 57th World Men’s Speed Skating Championships, and became the first China player to win the world championship in winter events.

　　Luo Zhihuan and Zhang Hong, the champion of the Winter Olympics, praised Ning Zhongyan’s achievements. "But when I came down from the podium, it was actually all zero." As a professional athlete, Ning Zhongyan knows the importance of continuous efforts.

On February 18th, China’s Ning Zhongyan finished the men’s 1000m speed skating final in Beijing Winter Olympics. Xinhua News Agency reporter Wang Jianwei photo

　　In 1999, Ning Zhongyan was born in Heping Village, Shiyan Town, Mudanjiang City, Heilongjiang Province, and studied at Heping Primary School in the village. Geng Yuhua, a school teacher, poured an ice rink in the school to enrich the children’s extracurricular life. Ning Zhongyan, 10, learned to fly on the ice for the first time.

　　He soon fell in love with the sport. "I remember that he would skate on ice, because he liked roller skates before he was six or seven years old, so I bought him a pair, and then he would skate." Ning Zhongyan’s mother Zhao Shuyan recalled.

　　"Later, Ning Zhongyan achieved good results in the skating competition in Ning ‘an City, and was introduced to Mudanjiang City by Ning ‘an Sports School." Zhao Shuyan still remembers the specific date of her son’s departure. "He was picked up by Mudanjiang Sports School on the eighth day of the first month. At first, he was led by coach Zhu Yuliang, and later he studied under coach Chen Peijun."

　　Chen Peijun, the speed skating coach of Mudanjiang Winter Sports Training Center, still remembers the first time he saw Ning Zhongyan. "At that time, it was 2012. He was short, but he had a good sense of ice." Chen Peijun said that Ning Zhongyan was not only savvy, but also trained very hard. "Don’t be lazy and obedient, don’t worry." Chen Peijun said.

　　Not only hard work, Ning Zhongyan understands that only by constantly overcoming difficulties can we reach the end. "At that time, I just participated in the World Cup, and my skates cut my legs. I got stitches at night, and I didn’t delay the game the next day." Zhao Shuyan said, "The child later said that it was very painful during the game, but he just gritted his teeth."

On February 19th, China’s Ning Zhongyan started the men’s speed skating team final at the Beijing Winter Olympics. Xinhua News Agency reporter Ang Lee photo

　　For many years as an athlete, Ning Zhongyan has been training hard and has hardly spent the New Year at home, but his achievements in the Beijing Winter Olympics are not satisfactory. "I was so nervous at the time, just like dreaming, my legs were out of control like wood, and I thought a lot in my head." Taking part in the Winter Olympics for the first time, Ning Zhongyan finally ranked seventh in the men’s 1500m speed skating competition in Beijing Winter Olympics.

　　"The Winter Olympics is like this. Some people are happy and some people are worried. Competitive sports are so cruel." Ning Zhongyan said that he has never given up, and will train hard, learn lessons and make up for his regrets at the next Winter Olympics.

　　"Give good luck some time, it won’t be too far away from me." Ning Zhongyan said.

West Ham United VS Arsenal

After West Ham lost to Everton at home last season, the league suffered two consecutive defeats. The team’s recent performance is really not safe, and it is still difficult to resist when facing the league’s strong teams. At present, it ranks 9 th in the league. West Ham United’s offensive output is acceptable, but the stability of the team’s defense is still insufficient. After Arsenal’s victory over Sheffield United, the league remained unbeaten, and the team is currently ranked second in the league. Arsenal’s offensive output is very strong, and the stability of the defense line is also worthy of praise. Recently, it has been able to score zero opponents in many games.

West Ham United’s overall strength is relatively limited, the team’s recent stability is not high, and the main battle performance is not safe. The Arsenal League has guaranteed unbeaten record so far, and the team’s historical achievements have crushed opponents, so the psychological advantage is very obvious. This time, the team is a guest to challenge their opponents, and I believe that they still have the ability to win from the away game.

Everton VS Burnley

Everton beat West Ham United in the last league. The team’s recent achievements are relatively erratic, showing a plum blossom pile, but its winning ability has indeed improved, and it is currently ranked 15th in the league. Everton’s offensive and defensive ends have also improved to some extent recently. Burnley lost to Bournemouth in the last league, and the league suffered another three-game losing streak. So far, the team has only won one victory, ranking only 19th in the league. Burnley’s offensive output is relatively weak, and the defensive end can be said to be full of loopholes.

Everton’s recent performance is indeed unstable, and the team has no strength against the strong teams, but its winning ability has indeed improved in the face of the weak teams in the league recently. The performance of Burnley, the opponent, continued to be sluggish, and recently suffered a three-game losing streak. This time, Everton is sitting at home to meet the challenge of the weak team, and I believe that I still have the ability to successfully win the opponent at home.

Bournemouth VS Liverpool

Bournemouth defeated Burnley at home in the last league, and finally won the first victory in the league. However, the opponent is really a weak team, and the gold content is really not high. At present, it still ranks 17th in the league. Bournemouth’s front line output is insufficient, and the loopholes at the defense end are not small. Liverpool beat Nottingham Forest at home last season, and the league won two consecutive victories and three unbeaten games. The overall performance of the team has once again strengthened, and it is currently ranked fourth in the league. Liverpool’s offensive output is stable and the defense strength is constantly strengthening.

Bournemouth’s overall strength is very limited, the ability to fight hard is also insufficient, and there is no advantage at home. After all, Liverpool, the rival team, has recently returned to the right track after losing the game unexpectedly, and the stability of both offensive and defensive ends is constantly improving. In addition, Liverpool’s historical achievements have crushed their opponents, and even if they are a guest, they are not afraid.

Manchester United VS Newcastle United

Manchester United lost to the opponent in the last Manchester derby, and was hit by the strong team after winning two consecutive victories. However, the team has won several victories in the near future, and its overall performance has improved. At present, it ranks eighth in the league. Manchester United’s offensive and defensive stability needs to be strengthened. Newcastle United drew away with Wolves in the last league, and the league remained unbeaten in six rounds, but the winning ability was still insufficient, and it is currently ranked sixth in the league. Newcastle United’s offensive output is strong, but the defensive end often has problems.

Manchester United’s domestic and foreign troubles are serious, and the recent achievements and performance of the team are indeed not stable enough. However, as for Chi Hah, he still needs to strive for victory in every game to stabilize the morale of the army. Newcastle United’s overall performance has been stable recently, but its winning ability has indeed declined. In addition, the team’s winning ability in guest games is indeed insufficient. This time, the Red Devils welcomed their opponents at home, and I believe there is still a chance to successfully win their opponents.

Chelsea VS Blackburn

Chelsea lost to brentford at home last season, and the unbeaten game in three rounds of the league ended. Losing the game is really unacceptable, and it is only ranked 11th in the league at present. Chelsea’s offensive output suffered another zero, and the defensive end of the last two league games also lost 2 goals per game. Blackburn lost to Swansea at home in the last league, and its three-game winning streak ended. It is rare for the team to win a winning streak in the near future, and the last game was also ended by opponents. At present, it ranks 12 th in the British Championship. Blackburn’s offensive output is also not stable enough, but fortunately the defense strength has improved recently.

Chelsea’s defeat on the road to the Northern Expedition was indeed a blow to morale, but this time the team ushered in a lower-level league opponent, which was also a rare opportunity for the team to snatch victory and revive morale. Opponent Blackburn rarely won a winning streak recently, but the stability is still insufficient. The last game was terminated by the opponent, and the efficiency of the team’s offensive end really needs to be strengthened. This time, Chelsea played at home to meet the challenge of Championship team Blackburn Rovers. I believe it is not too difficult to win the opponent.

Dortmund VS Hoffenheim

The recent performances of both sides are relatively stable, but Dortmund’s achievements in the past battles have crushed opponents, and their psychological advantages are very obvious. This time, I took a strong home game against my opponent, and I believe I still have the ability to continue my outstanding achievements.

Frejborg VS paderborn

Although Frejborg’s performance is erratic, he has a strong ability to score points in the main battle. Paderborn, the opponent, is a team in the middle reaches of German B, and its overall strength is relatively limited. I’m afraid it’s very difficult to be a guest and challenge Frejborg.

Hertha Berlin VS Mainz

Hertha Berlin’s current situation is erratic, but it is good to win more and lose less, and at the same time, the main battle ability is not weak. Although the opponent Mainz is a high-level league team, the team’s performance so far has not been satisfactory. This time the two sides met, Hertha Berlin still had a chance to defend the unbeaten home.

Udinese VS Cagliari

Udinese’s winning ability is limited, but his recent performance is fairly safe. Although the opponent Cagliari won the first victory in the league in the last campaign, the overall stability is still insufficient, and at the same time, the ability to fight is not good. This time, Udinese is at home, and I believe he still has a certain advantage.

　　Coiled steel products waiting for shipment in Caofeidian Port Area of Tangshan Port, Hebei Province. In recent years, Hebei has deepened the "streamline administration, delegate power, strengthen regulation and improve services" reform, the business environment has been greatly improved, and the development of enterprises has become more dynamic. Xinhua news agency

　　The person in charge of an enterprise in Hebei (left) received the first "multi-certificate integration" business license from the staff of Shijiazhuang Administrative Examination and Approval Bureau. Our trainee reporter Chen Yuanqiu photo/bright picture

　　The operator of the 961890 hotline in Handan is accepting people’s calls, and the decibel meter above the traffic area always reminds them to provide "gentle" service. Our reporter Chen Haibo photo/bright picture

　　Not only is the business environment in Yanzhao land getting better, but the ecological environment is also improving. The picture shows Jizhou District, Hengshui City, Hebei Province, strengthening the environmental management around Hengshui Lake and building the past saline-alkali land into an ecological park. Xinhua news agency

　　[New Era, New Weather and New Action]

　　The number of provincial-level administrative examination and approval items has been reduced from 1,495 to 474, and the proportion of internal organs of government agencies has been reduced by no less than 20%. "Internet+government services" has reduced the time for people to do things by 24%, and complaints from enterprises have been "promptly answered" … … This is the scene that the reporter saw in Hebei Province recently. Hebei province stimulates market multiplication by power subtraction and service addition, and constantly innovates in the transformation of government functions.

　　The report of the 19th National Congress of the Communist Party of China proposes to transform government functions, deepen decentralization, innovate supervision methods, enhance government credibility and execution, and build a service-oriented government that people are satisfied with. In recent years, Hebei Province insists on improving the business environment as an important starting point to promote economic transformation and upgrading, and continues to deepen the "streamline administration, delegate power, strengthen regulation and improve services" reform, effectively stimulating market vitality and social creativity.

　　"Wings of Birds" Helps Market Prosperity

　　On the morning of December 8, Li Suduan, a citizen of Shijiazhuang who had just finished his business, happily showed his business license to reporters in the service hall of Shijiazhuang Administrative Examination and Approval Bureau. In another week, her company can officially open.

　　"In the past, it was very troublesome for enterprises to apply for permits, filling out various forms, and saying that this was unqualified was unqualified. I didn’t expect it to be so fast now. The materials submitted the day before yesterday got the business license today. " Li Suduan opens the "Handheld Application" APP on his mobile phone, which is an exploration of "internet plus" in Shijiazhuang’s government service. You can APPly for a business license by uploading the electronic information to the app. "As long as I bring my ID card to the examination and approval bureau, and then sign my name on my mobile phone several times, I will get my business license."

　　The convenience that Li Suduan feels comes not only from "Internet+government services", but also from "integration of multiple certificates" and "reduction of certificates" to promote "simple administration". Since 2014, Shijiazhuang has implemented the "three certificates in one" on a pilot basis. After continuous integration, it has reached the "twenty-six certificates in one". At the end of February 2017, Shijiazhuang City Administrative Examination and Approval Bureau was established, and hundreds of administrative examination and approval items in the city were placed under the unified management of the bureau. "All integrated licenses will no longer be issued, with ‘ Reduce the certificate ’ Promote ‘ Simple administration ’ It is more convenient for enterprises to apply for certificates. " Li Peng, Director of Enterprise Registration Department of Shijiazhuang Administrative Examination and Approval Bureau, said.

　　"In the past, enterprises had to submit more than 20 kinds of materials and run more than 20 departments. Now you only need to submit a set of materials to the administrative examination and approval bureau, and the relevant filing and registration can be completed. " Han Yakun, window clerk of Shijiazhuang Administrative Examination and Approval Bureau, showed the reporter the integrated catalogue of 26 license items, involving more than 20 departments such as Tourism Commission, Transportation Bureau, Forestry Bureau and Wenguang New Bureau. “‘ Integration of multiple certificates ’ Its essence is information sharing and intercommunication among departments. We have set up a joint meeting mechanism of various departments, and strive to integrate all the licenses required for the establishment of enterprises, so that information can run more and people can run less errands. "

　　Broadening the scope of enterprises is the first step of market prosperity, and strengthening supervision and building a new law enforcement system are also the top priorities of market prosperity and order. On December 11th, in Shijiazhuang Industrial and Commercial Bureau, Zhao Junguo, director of the Credit Construction Division of the Bureau, showed the reporter the "Hebei Double Random and Double Informing Integrated System" in the computer. The system implements hierarchical management of inspection objects and law enforcement personnel, formulates a double random spot check plan, and carries out cross-departmental joint spot checks.

　　Lu Shuanzeng, deputy director of Shijiazhuang Industrial and Commercial Bureau, told the reporter that in the past, there were some drawbacks in the supervision of market entities by various departments, such as arbitrary law enforcement, willful law enforcement and selective law enforcement. Since the implementation of "double random and one open", due to the traceability of the inspection process, the fairness and justice of supervision and law enforcement have been guaranteed, and cross-departmental joint spot checks have also achieved a new situation of collaborative supervision. The number of inspections is reduced, and the burden on enterprises is greatly reduced. “‘ Double Random and One Open ’ Gradually lead the society to the construction of a credit system, rely on credit to supervise and rely on society to govern together. " Lu Zengzeng said.

　　Like Shijiazhuang, the administrative examination and approval bureaus of 9 cities and 110 counties (cities, districts) in Hebei Province have been formally established and put into operation. Moreover, the province has also promoted the reform of the publicity system of administrative law enforcement, the record system of the whole process of administrative law enforcement, and the legal review system of major law enforcement decisions to safeguard the legitimate rights and interests of enterprises. Forgiveness and strictness are compared to "the wings of a bird" by the local people. With the help of this "bird’s wings", the business environment in Shijiazhuang has been greatly improved, and the total number of market players has increased from 380,000 at the end of 2013 to about 805,000 at present.

　　Do a good job of service and attract "flowing water from the source"

　　It is necessary to let enterprises enjoy efficiency and convenience, but also let them feel respect and recognition. In recent years, Hebei Province has changed its work style and built a new type of relationship between government and business, so that market participants have a real sense of gain. This can be seen from Xingtai City, where investment attraction is in full swing and development is constantly attracting "flowing water from the source".

　　From Xingtai East Station in high-speed railway station, the most striking thing is a big sign with the names of the top 100 taxpayers in Xingtai. Behind this small move is great sincerity. "We have also included the top 100 taxpayers and legal representatives in Xingtai Yearbook to enhance the whole society’s sense of identity with entrepreneurs and entrepreneurship." Hao Lishuang, deputy director of Xingtai Investment Promotion Bureau, told reporters.

　　Of course, in order for enterprises to have more sense of acquisition and belonging, we must finally do a good job in service. Xingtai City adheres to the principle of "enterprises do things inside the wall and the government does things outside the wall", transforming government functions and optimizing the business environment. In order to be a good "nanny" for enterprises, they set up key enterprise service offices, and established a weekly visit system, a monthly meeting system, and a communication and coordination system for running into the province. Since the beginning of this year, we have solved 28 difficult problems such as land index, power supply and heating, and capital for 12 local enterprises such as Chaowei Battery and Yufeng Group, and won the trust of enterprises.

　　In this regard, Hao Lailong, the main person in charge of the Jingding Murad Biotechnology Industrial Park project in Julu County, Xingtai City, was deeply touched. This is a foreign investment project, which introduces the technology of Dr. Murad, winner of the Nobel Prize in Physiology and Medicine. "Xingtai China Merchants Bureau set up an investment project team to actively guide and help us with various preliminary procedures. Knowing that there is a lack of technical talents after the completion of the project, they actively promote the technical docking between famous universities at home and abroad, set up Industry-University-Research base, set up practical teaching and employment bases in local universities in enterprises, and introduce professional and technical personnel. " Hao Lailong said.

　　In Linxi County, Xingtai City, you can hear similar words. "When we first came to the west, we had no place to live and rent a house, so they gave us a free intermediary; Help us apply for a temporary residence permit, apply for a driver’s license, and conduct annual inspection of vehicles … …” Wang Jian, head of Linxi Edible Fungi Project of Shanghai Guangming Group, said.

　　Speaking of this edible fungus project, there is another story. In 2014, Shanghai Guangming Group wanted to select a site in the north to expand the production capacity of edible fungi. There are many professional mushroom growers in Shangu Village, Dongliu County, Linxi County, and they are trying to become bigger and stronger. Lv Tingxiang, secretary of the village Party Committee, went to Shanghai to "seek relatives" in person after receiving the news. At that time, knowing that a senior leader of Guangming Group was attending an art exhibition, he rushed to the scene and opened the topic with a book "The Story of Lv Yulan" that he carried with him. Lv Yulan is a national model worker who went out from Dongliu Shangu Village. He was famous all over the country that year, and this business leader has always admired Lv Yulan. As a result, Guangming Group began to pay attention to Linxi, and Linxi invited the enterprise to do field trips many times, which finally contributed to the project landing.

　　Lv Tingxiang is one of countless "N" in Xingtai’s investment promotion system. Xingtai City has built a new investment promotion system of "1+4+21+N", in which "1" refers to the leading group for introducing major investment promotion projects in Xingtai City, with the secretary of the municipal party committee as the general manager and the mayor as the team leader; "4" refers to the establishment of four professional investment promotion departments in relevant departments; "21" refers to 21 counties and cities; and "N" refers to the establishment of "investment promotion teams" at the grassroots level in various towns and villages, and finally forms a three-dimensional and comprehensive investment promotion team.

　　They also set up an investment promotion working group on WeChat, and the investment promotion directors of counties and districts joined the group to share investment promotion information, connect resources and exchange investment promotion experience. "Some good projects are of great interest to all counties. We discuss them in groups and jointly decide where to put them according to the industrial characteristics and environment of each place, so as to attract investment accurately." Hao Lishuang said.

　　Solving the demands of the masses with "a wave of inspiration"

　　In order for enterprises to introduce and stay, and to make people live a more comfortable life, we must listen to their voices and be "responsive, reasonable and fruitful". In view of the problem that enterprises and the masses have no access to complaints, Hebei Province has integrated various service hotlines and launched 961890 mass service hotlines in various cities, establishing an unobstructed complaint consultation channel. In Handan, this homophonic service hotline has been almost exploded recently.

　　"We are going to carry out the construction and renovation of the staff canteen. How should we go through the formalities?" The person in charge of the renovation project of the 718 canteen of CSIC recently called the 961890 mass service hotline in Handan. With the help of the hotline platform, this project, which used to take 160 working days to complete the formalities, solved the problem in only 20 days.

　　A hotline, is it so magical? All localities and departments have their own hotlines, such as Handan. In the past, there were 23 industry hotlines, including 12345 (mayor’s hotline), 12369 (environmental hotline), 12358 (price hotline) and 12333 (labor security service hotline). The hotline is supposed to be an emergency, but too many numbers and unclear responsibilities may make people more anxious. Handan 961890 mass service hotline integrates the above-mentioned 23 hotlines of industry departments, accepts the demands of the masses in all aspects of production and life in a unified way, and truly realizes the "one-number call", which solves the problems of inconvenient memory of the masses with many numbers, low connection rate, low service quality, and lack of unified management in different sectors.

　　The number is unified, is the appeal really better solved? According to reports, for general consulting questions, the operator directly answers them by querying the knowledge base; For professional questions that need to be answered by relevant departments, the operator can use the three-way call function to connect with relevant departments, and the professionals will give a reply; For appeals, if the relevant responsible units need to reply after handling them, an electronic work order will be formed and transferred to the relevant units for handling.

　　They also set up a regular return visit mechanism to supervise the whole service. "Within three working days after the hotline call, we will call back directly and ask the other party to rate our service. Matters that are dissatisfied with the masses and are indeed the responsibility of the organizer shall be returned to the organizer for re-processing and timely follow-up. " Du Hui, director of the mass service hotline management office in Handan City, told the reporter that the calls of the masses were first supervised by the service hotline, and those that were not completed on time were handed over to the government supervision office, and those that were still not completed on time were held accountable by the supervision bureau.

　　At present, Handan’s 961890 hotline receives more than 2,000 pieces a day, which are the hot and difficult issues that the masses are most concerned about. The hotline platform started big data analysis, and analyzed the information and data of these problems and the handling situation of each unit, providing decision-making reference for government services. At the same time, through in-depth data mining, according to the frequency of hot words and keywords, we can find the focus of public attention and provide guidance for the development of the industry.

　　Since the beginning of this year, Handan’s 961890 hotline has successively assigned more than 150,000 problems reflected by market players and the masses, with a completion rate of 98% and a satisfaction rate of 95%. Among them, it handled more than 1,100 sudden emergencies such as water cut-off, power cut-off, gas cut-off, fire and repair of municipal facilities, and played the role of "barometer of social conditions and public opinion, serving the masses as a bridge, and maintaining a stable pressure reducer".

　　A small detail is enough to show the delicacy and thoughtfulness of hotline service. Handan 961890 hotline is equipped with a decibel meter in the traffic acceptance area to monitor the voice of the operator. "This is to always remind us to treat every caller gently and help them solve every problem sincerely and patiently." Du Hui told reporters.

　　Whether it is Shijiazhuang, Xingtai or Handan, the local government is stimulating market multiplication and continuously releasing market vitality by "subtracting" power and "adding" service. In the first half of this year, the total number of market players in Hebei Province reached 4.27 million, rising from the 10th in 2013 to the 7th.

　　 (Reporter Chen Haibo, Yan Jiankuo, trainee reporter Chen Yuanqiu)

　　CCTV News:

　　State air traffic control administration strengthens management standards to ensure safety

　　Starting from yesterday (26th), the national civil aviation began to implement the flight plan for the summer and autumn seasons. Domestic and international airlines and airports have adjusted the flight route network. The State Air Traffic Control Administration under the Civil Aviation Administration of China is stepping up the introduction of stricter new safety management standards to ensure the safety and punctuality of air transportation during the peak season.

　　This set of standards to be issued soon puts the four main businesses of air traffic control, communication, meteorology and intelligence on the same responsibility platform, and the responsibilities are interrelated. Once any industry has problems, relevant industries should also be held accountable.

　　Jiang Yanjun, Minister of Safety Management Department of the State Air Traffic Control Administration:Like in the past, when you had a problem, these directly connected units did not pursue responsibility, so this management was not very strict.

　　This set of standards has also made strict regulations on the management of flight-related equipment such as communication, navigation, radar and meteorology.

　　Jiang Yanjun:This standard is very high. We used to have one master and two standby devices. It used to be said that our master stopped and I turned on the standby device. What should we do? Now we require that there should be no such time difference, that is, your equipment can be broken, but the person I command can’t stop.

　　In the identification of accountability, this standard refers to the international unified safety management system, and divides violations into intentional and unintentional. If intentional, the punishment will be merciless. Instead of intentionally, it should also be divided into management factors and personal factors, and the punishment methods should be divided into four types. First of all, due to management factors, including inadequate interpretation and incomplete implementation of regulations, the management should be held accountable and punished; Secondly, individuals who repeatedly violate the rules in their own posts should be severely punished; Third, those who violate rigid rules and regulations, including regulations on security and safety, should be given heavier punishment.

　　Jiang Yanjun:Another kind is violation without consequences. This kind of punishment aims at education, so that you will not violate the rules in the end.

　　The "10.11 Incident" sounded the alarm of aviation safety.

　　Last year, there were many safety incidents in domestic civil aviation, which sounded the alarm of safety in production one after another. Especially on October 11th last year, the runway incursion incident happened at Shanghai Hongqiao Airport, and the plane nearly collided because the tower controller of the air traffic control system violated the rules, which attracted people’s attention.

　　On October 11th last year, an A320 aircraft of China Eastern Airlines Co., Ltd. found another A330 aircraft preparing to cross the runway during the flight take-off at Hongqiao Airport, and the two aircraft almost collided.

　　On October 21st, the Civil Aviation Administration severely dealt with the leaders and responsible persons of the responsible units related to the "10.11" incident at Shanghai Hongqiao Airport. After investigation, this is a serious accident symptom caused by human factors caused by the tower controller forgetting the aircraft dynamics and violating the working standards. 13 leading cadres of East China Air Traffic Control Bureau, East China Air Traffic Control Bureau Control Center and East China Air Traffic Control Bureau Safety Management Department were given warnings within the party, serious warnings, administrative demerits and dismissal; Revoke the licenses of controllers in the command seat and monitoring seat on duty, and the controllers in the command seat on duty shall not engage in control and command work for life.

　　Overload operation is common.

　　In fact, for air traffic control, safety should be an eternal theme. In the final analysis, it is the core task of air traffic control to ensure the safety of aircraft take-off and landing and flight and avoid collision. However, in the face of the rapid development of the domestic aviation market and the growing civil aviation fleet, the pressure on air traffic control itself is increasing day by day.

　　Jiang Yanjun, director of the safety management department of the State Air Traffic Control Administration, told reporters that it is almost a common phenomenon that air traffic control is overloaded from a national perspective.

　　Jiang Yanjun:All places have moments of overwork. For example, if we overshot in a certain period of time, it is not a long-term overshot, but the places with more time for this overshot should account for more than 30%. Like Yunnan, Guangxi, Guangdong and Xiamen, they are all super.

　　Jiang Yanjun believes that the direct negative effect brought by overload operation is the increase of security risks. First of all, this shows that the novice error rate in the post will increase.

　　Jiang Yanjun:Like us this time, one returned last year, and 11 of the 22 cases were made by new comrades.

　　Management deviation and novice error rate are high.

　　Statistics show that since 2013, the error rate of novice air traffic control system posts has reached 70% continuously, and the error rate reached 50% last year. Jiang Yanjun believes that at present, in addition to the three major air traffic control hazards of human error, military and civil aviation collision and runway diving, the operation of new controllers has almost become the fourth major hazard. At the same time, some skilled controllers will make mistakes due to heavy workload and fatigue. Jiang Yanjun analyzed that the reasons for the overload operation are: first, compared with the overall development speed of domestic civil aviation, the development of air traffic control lags behind and the security is relatively tight; The second is the deviation in its own management. Take team training as an example. In recent years, with the emphasis on safety, the air traffic control system has rushed to the front line to pay attention to safety, and front-line employees have basically been on duty all day, so job training has naturally been ignored. For air traffic control, improving the quality of talents is precisely the foundation to ensure safety.

　　Airport construction air traffic control lacks the right to speak

　

　　Professionals pointed out that air traffic control is one of the three pillars supporting the development of civil aviation industry. However, from a practical point of view, in the current layout of the aviation industry in various places, air traffic control often becomes a neglected link because of its small proportion and low participation. In fact, ignoring air traffic control, in a sense, ignores aviation safety.

　　Professionals believe that if civil aviation is compared to a human body, air traffic control is the nervous system of this body.

　　Take Kunming as an example. In the past, there was only one airport in Wujiaba. In recent years, driven by the tourism industry, airports are being built around Kunming. At present, the total shipping volume in Yunnan is more than that in the whole Northeast. But in fact, in the case of limited airspace resources, the number of flights is constantly increasing, which is equivalent to forcing air traffic control to cook without rice.

　　Jiang Yanjun:The amount in the air is too large, and it is too late for the controller to make any small negligence and issue a password to change it. It is a chance interval, which may cause a chance interval between planes, that is, the amount is up.

　　Jiang Yanjun also believes that ignoring the participation of air traffic control is actually unfavorable to the scientific planning of the airport, shortening the interval and expanding the capacity. In the final analysis, it is still unfavorable to safety.

　　Airport flow control to reduce risk factor

　　In recent years, flight delay has attracted more and more social attention, and one of the reasons for flight delay is flow control. When encountering airport flow control, passengers often wait for hours on the plane. In this regard, the relevant person in charge of the National Air Traffic Control Administration explained that airport flow control is a measure that must be taken when the flight is saturated, because only in this way can safety be ensured.

　　Jiang Yanjun:The most important thing of flow control is for safety. Flow control is not for your flight delay, but because I can’t hold it, so it’s not safe for you to come again. The plane is less than the interval, and the plane hits. What should I do?

　　Jiang Yanjun said that air traffic control connects the take-off and landing of aircraft around the flight time. In the connection, the tower controller calculates the take-off and landing time of the aircraft and the interval between the aircraft in seconds. As soon as a plane takes off, a plane will land. The formation of such a smooth flight flow requires the cooperation of airports and airlines. Once this connection is interrupted for some reason, the direct result is that the flow control time is postponed, and consumers will increase the waiting time on the plane. In fact, controllers actually want flights to be normal more than anyone else, because their work is full every hour. Once the flight in the last hour is abnormal, they will move to the next hour. In this way, in the next hour, all aircraft take-off and landing, safety interval and other data will be recalculated, and the risk factor will increase when the load is exceeded.

　　China’s civil aviation safety level ranks among the top in the world.

　　Feng Zhenglin, vice minister of the Ministry of Transport and director of the Civil Aviation Administration of China, said recently that the civil aviation safety situation in China was generally stable last year, and there were no transport flight accidents and air defense safety accidents. China civil aviation has zero tolerance for safety accidents, and its safety level is in the forefront of the world.

　　Feng Zhenglin said that up to now, China Civil Aviation has been flying safely for 76 months, with a total of 45.96 million hours of safe flight, which has ensured air defense safety for 14 consecutive years. In recent ten years, China civil aviation has transported one million flights, with a major accident rate of 0.036, which is only 1/12 of the world level in the same period. In management, China Civil Aviation adheres to four strictness, namely, the strictest responsibility, the strictest supervision, the severest punishment and the most serious accountability. At present, from the perspective of the world, the symptoms of civil aviation accidents in China are far lower than those in some developed countries. Last year, there were only 22 air traffic accidents in China, while in European countries, there were only 146 in Germany.　

　 　　　During the National Day, there was a news in the sports circle that attracted the attention of all parties, that is, Academician Li Jian ‘an, a well-known expert in rehabilitation medicine in China, an international academician of the National Medical College of the United States and director of the Rehabilitation Medicine Center of the First Affiliated Hospital of Nanjing Medical University, successfully completed seven challenges in seven days during the National Day.

　　The 69-year-old academician proved people’s adaptability and endurance potential with practical actions. Netizens have also commented on this, praising Academician Li Jian ‘an’s amazing physical quality and extraordinary perseverance. At the same time, there are also some doubts: Is such a huge amount of exercise really harmless to the body?

　　Recently, at the 6th China Changzhou International Sports Rehabilitation Conference, Academician Li Jian ‘an made a main report, in which he also mentioned his personal marathon experience and understanding of marathon.

　　Behind the "7 days and 7 horses", you should also know these things.

　　A pair of running shoes

　　Let him experience the benefits of sports.

　　The benefits of exercise to organs, bones, brain and other tissues and organs must be well known, and before 2015, Academician Li’s cognition of the benefits of exercise was mainly at the theoretical level.

　　Academician Li’s running career began on January 6, 2016, because from 2013 to 2015, his physical condition went from bad to worse, he often caught a cold, and it was a serious viral infection, and his immunity decreased significantly. At this time, a friend who often runs gave him a pair of running shoes, so he naturally started running.

　　On September 22, 2016, in the morning run, he accidentally fell and landed on the outside of his right foot. After examination, the fracture of the base of the fifth metatarsal was found.

　　Fully aware of his physical condition and solid medical knowledge, Academician Li has a bold idea: promoting rehabilitation through exercise.

　　So, he began the self-experiment of active rehabilitation:

　　Twelve days after the fracture, he climbed the Purple Mountain.

　　Eighteen days after his fracture, he limped for 10 kilometers in Xuzhou.

　　On the 70th day after the fracture, he took part in the Nanjing Half Marathon.

　　On December 11th, 2016, the 80th day after the fracture, he completed the first "all-horse race" in Guangzhou Marathon in 5 hours and 54 minutes. At this point, his right foot has basically recovered.

　　Just after the horse race in 2016, Academician Li lost 14 kilograms, and also lost some health problems related to weight, such as hyperlipidemia, osteoporosis and fatty liver. His current bone density is equivalent to that in his 40 s. Especially since the day of running, I have never caught a cold and never got sick. Taking part in sports personally made him feel the benefits of sports.

　　"Exercise is medicine"

　　There are many benefits to health.

　　Because of the multiple benefits of exercise to health, we often say that "exercise is a good medicine". But at the meeting, Academician Li said that he called it "exercise is medicine" because all medicines have side effects, and exercise is no exception. If you don’t have a comprehensive understanding of your physical condition and lack a scientific and reasonable exercise program, you are likely to get hurt in sports.

　　For example, sudden high-intensity exercise in a short period of time will reduce our own immunity, especially high-intensity exercise for more than 90 minutes, which is also known as the "window-opening theory" of decreased immunity after exercise.

　　Generally, 2-3 hours after high-intensity and long-term exercise, the innate immune system of the body begins to enter a busy working state, which will lead to the decline of the immune system’s resistance to external antigens.

　　Therefore, it is easier to be attacked by viruses, bacteria and fungi at this time, and this process may last until 24 hours after exercise. Therefore, we should pay attention to controlling the intensity of exercise, step by step, and pay attention to the recovery after exercise.

　　Many people will say that running hurts their knees when they mention running.

　　Academician Li said: You think too much! Reasonable exercise will not only wear joints, but also make joints stronger and more durable, and reduce the incidence of arthritis. Only 3.5% of fitness runners suffer from hip and knee arthritis, while those who are sedentary have an arthritis rate of 10.5%. It is not running that hurts the knee, but running incorrectly will hurt the knee.

　　Academician Li has hardly caused any pain in the competition in recent years, and his physical function has not decreased due to excessive exercise, which shows that the amount of exercise is within the controllable range.

　　Academician Li also hopes that more people can understand the mechanism of human movement, master scientific sports knowledge, find a suitable exercise program, truly turn "sports are medicine" into "sports are good doctors" and enjoy the health and fun that sports bring us.

　　"7 days and 7 horses"

　　Three key words for finishing the game

　　Throughout Academician Li Jian ‘an’s experience in horse racing since 2016, he completed one full horse and two half horses in 2016, two full horses and eight half horses in 2017, 13 full horses and nine half horses in 2018, 14 full horses and four half horses in 2019, and 10 full horses and seven half horses in seven days in 2020.

　　These horse racing experiences also reflect the key points mentioned by Academician Li at the meeting: individualization, step by step, perseverance, and upholding these three key words to create a personal health curve in a wise way.

　　The first thing is to make a suitable exercise program, because everyone’s exercise ability and exercise experience are different. At the same time, pay attention to the recovery after exercise, such as stretching, massage, hydrotherapy and other ways to relax and recover after running, and cooperate with nutritional supplements. Carbohydrate, protein and branched-chain amino acids are all nutritional elements that need to be supplemented after long-distance running.

　　Rome was not built in a day. From Academician Li’s horse racing experience, we can also see the gradual progress of his exercise and his perseverance in the past five years. Most runners are amateurs, without systematic training, and often the amount of training can’t keep up with the intensity of the competition.

　　Although academician Li’s record of 7 days and 7 horses is really enviable, we can’t easily follow suit. In addition to comprehensive and systematic training, we need to have a precise grasp of our own recovery and pace design. I believe that Academician Li has also made a perfect plan for his pace during the seven-day challenge.

　　Academician Li Jian ‘an hopes to share the knowledge of rehabilitation medicine and sports experience accumulated in the marathon with more people, so that more runners and ordinary people can run scientifically and enjoy the health and happiness brought by sports.

　　His plan is: "When I first started running, I felt satisfied with running a marathon in my life. Now it seems that there is no pressure to run 100 marathons. My goal now is to run a hearty one when I am 100 years old!"

　　Beginners of running had better start from walking.

　　For beginners who have just started to participate in running, it is forbidden to run at high intensity at the beginning. The training plan is best to start from walking, gradually transition to the combination of walking and running, and finally transition to running. When a junior runner prepares for running training, he must first master the following skills:

　　Step 1 walk briskly

　　Walking briskly is an entry-level sport for running, which can also be understood as walking fast. When walking briskly, you should hold your head up, chest up and abdomen in, and speed up the pace, instead of increasing the stride. Your arms bend at 90 degrees and swing naturally with your body.

　　Step 2: Timing

　　When running, we should grasp each training time by ourselves. For example, a training plan is: ① walk for 5 minutes to warm up; ② run for 2 minutes+walk for 2 minutes; cycle for 25 minutes; ③ walk for the last 5 minutes to relax. If there is a timer with reminding function during training, set the time in advance, and we can be reminded to switch training modes when it is time.

　　3. Heart rate monitoring

　　Some runners may see the training effect by weighing themselves. In fact, the heart rate during running is an important indicator to measure the intensity of exercise. Therefore, we should pay attention to our own heart rate changes during running, and it is best to control the novice’s rate in the running center at 50%-80% of the reserve heart rate.

　　4. Cross-training

　　At the beginning of running, it is best to add some other exercise methods, such as cycling and swimming, so that on the one hand, it can alleviate the impact of simple running on the legs, on the other hand, it can also enhance the strength of the legs.

　　Academician Li also gave four suggestions to the racers:

　　Do what you can, don’t exceed your ability.

　　2. Do a good job of warm-up, especially after the finish line, which is prone to problems. Walk for at least 5-10 minutes after the race, and don’t stop.

　　3. Adhere to the principle of gradual progress and perseverance, strengthen daily exercise, and don’t rush to participate in the competition.

　　4. Make sure you feel good about yourself. If you feel flustered, chest tightness, headache, shortness of breath and poor walking stability, you should slow down or even stop the game immediately.

　　Comprehensive report by China News Service and CCTV in Yangzi Evening News

　　Autumn is a good time for running and fitness, but many platforms have appeared sellers who claim to be able to "run" and "P sports data map". You can even ask someone to do your exercise? It is amazing that the "lazy economy" is frequent.

　　Fake run

　　It’s better to move your fingers than to be exhausted.

　　"Friday, step 5411; Saturday, step 6001; On Sunday, step 8923 … …” On Xiaoyu’s computer desktop, there are a row of screenshots of "Alipay Movement", and each file is marked with different numbers.

　　In Xiao Yu’s eyes, this is not a few screenshots, but his amount of exercise — — Although he didn’t really exercise, through the retouching software, he "P" a week’s exercise record in one breath. Every night, he will choose a screenshot and send it to the company’s WeChat group to show off his "achievements".

　　"P is equal to running", which is somewhat helpless. Last spring, as an activity of enterprise team building, Xiao Yu’s colleagues in the department were divided into several exercise groups. Every day, the team members had to show their sports achievements, and all the achievements were evaluated by adding them together. At first, Xiaoyu also uploaded real exercise records. Because of his busy work, he exercised intermittently. After two months, he found himself a drag on the team. Others have to take eight or nine thousand steps every day, while his number stays at two or three thousand.

　　"The work volume, even the exercise is rolled up." Seeing that some colleagues submit tens of thousands of exercise records every day, he can only "take a step" in order not to drag the team back. To take care of the children at night, he used his lunch break to circle the unit building and brush the steps.

　　In winter, Xiao Yu couldn’t hold on a bit, and his friend reminded him that instead of being exhausted, he might as well move his fingers — — After changing the screenshot, my friend also took the initiative to help Xiaoyu, who can’t use retouching software, "1,000 steps to 5,000 steps". After several retouching, he tasted the sweetness, and as long as the number of steps is not up to standard, he will be P. "I can’t exaggerate, just write more than 5,000, change more points on weekends, and seven or eight thousand will be the best."

　　Last month, Xiao Yu’s group won the second place, and everyone won the 200 yuan shopping card award. As for the moisture in it, it has become an unspeakable secret. Xiaoyu admits that not only is he critical of the daily exercise record, but it is also difficult to talk about science by comparing the exercise time. However, being in the workplace is related to the honor of the team, and the leaders are pointing fingers in the exercise group. Everyone can only insist, "It was exercise, and eventually it became a world of people."

　　If you don’t want to exercise, you can deal with things with P pictures. Judging from many sellers who provide various exercise software retouching services on the online shopping platform, there are still many people who think of it with Xiaoyu. The reporter found that college students accounted for a considerable number.

　　In order to enhance students’ physical fitness, colleges and universities generally require students to clock in on campus running, and students need to use designated software to complete running tasks. For example, Changshu Institute of Technology stipulates that the number of sunshine runs should be no less than 20 times per semester, and the distance of each run should be no less than 2 kilometers for boys and 1.5 kilometers for girls. Otherwise, the highest score of sports performance should not exceed 59 points. According to the regulations of Guangzhou Institute of Technology and Business, 68km for boys and 51km for girls should be completed every semester, and the mileage of each run should be no less than 1.2km for girls and 1.6km for boys … …

　　On the online shopping platform, a store sells the P-picture service of a certain platform at the price of 2 yuan/piece, and can modify the details such as movement time, trajectory, distance and pace on the picture according to the customer’s demand, with a monthly sales of more than 400 pieces. There are many comments below, such as "college students must have it", "saved my final term" and "bought it many times, the retouching is very reliable, and it is no problem to pay a sports punch card".

　　Daipao

　　Speed route data can be customized.

　　If the falsification on the data map is still virtual, the whole process only involves the "movement" of the keyboard and mouse. There is also a kind of operation that is more "bizarre". When you open the software, the line data is not fake. Running is really running, but it’s not me, but a runner specially invited to exercise in his own name.

　　With "running on behalf of" as the key word, the business is booming, and all mainstream sports platforms can find corresponding runners. "You can run at the location you specify, one kilometer from 0.7 yuan. If you want to run a specially designed road map and add extra money, you can run it within 48 hours of placing an order." According to a seller, the operation mode is very simple. The buyer only needs to tell the account number and password of his sports platform, and he will log in the software on his mobile phone. After running, he will quit and the corresponding records will be kept in the buyer’s account.

　　"I am transferring meat, and my pace is not fast, so I should exercise." A seller in Guangzhou said that running on behalf of others can motivate him to run as much as possible every day. "If you take the order, you must finish it within the agreed time." Due to the limited "running power", she can’t take a more difficult order. "Some people ask for a faster speed ratio. I can’t reach it after running for 1 km and 4 minutes. I can’t run for more than ten kilometers at a time." When running, she often takes pictures of the beautiful sunset glow and clouds she meets, which is very leisurely.

　　The reporter saw that the order price of "Daipao" is not high, generally between 0.5 yuan and 1 yuan per kilometer. Sellers mostly aim at losing weight and fitness, or they are runners themselves, earning some pocket money by the way, and even a few claim that they can run for free. In contrast, there is no pressure to punch in, and what are the users who take the initiative to ask people to run for themselves?

　　"I just want a medal. When I was in junior high school, the class teacher organized the whole class to run and took dozens of pieces. Everyone wanted it when they graduated." "Sanrio’s medals are really beautiful, and many girls like them" … … In many discussions around running on behalf of others, words such as medals, medals and activities are frequently mentioned.

　　"It’s directed at the circle of friends to take pictures and run around." Qian Yi, a runner, explained that in order to encourage users to participate, sports platforms often launch running activities with various themes, with "limited money" physical medals. For example, on Valentine’s Day, Dragon Boat Festival, Mid-Autumn Festival, Qixi Festival and other festivals, you can get medals by signing up for activities and completing the required running distances of 5.2 kilometers and 13.14 kilometers. "It doesn’t matter how fast you run. You can take a break in the middle, but as long as you start running, you must stick to it. For people who don’t usually exercise, it is still difficult. If you want, find someone to run or spend money on it. "

　　Take a well-known sports App as an example. In 2021, nearly 50 large and small running events were launched, and nearly 2.5 million people signed up to participate. In the photos on social platforms, some users collect medals and other running surroundings like collecting blind boxes and dolls, which attracts people to flock and comment, and it has become a traffic password.

　　traffic

　　There is a dummy behind the fake movement.

　　The end of the live broadcast is to bring goods, and the end of the movement is to socialize.

　　In Qian Yi’s view, running, like paddle board, frisbee, fitness and yoga pants, helps to create the most popular sports-loving people among young people today. Love sports, which means "having money and leisure", is actually the recognition and yearning for the healthy and exquisite lifestyle of the middle class.

　　If you exercise, you will naturally get some sun. If you can’t reach the amazing pace of running "Great God", you can only make some names and add some fun to your creative ideas. Everyone’s praise is also a kind of motivation.

　　"Otherwise, there won’t be so many strategies on the Internet to teach you to run out of diamond-shaped and heart-shaped … …” Qian Yi said with a smile that he ran through the route of "Elephant" pattern in Tiantan Park according to the raiders, and after the trajectory was exposed to the circle of friends, the number of praises really increased significantly, which made him very useful. "To put it bluntly, vanity is at work, but it’s not a bad thing. Who doesn’t have vanity?"

　　Beauty-treated photos before releasing them, pretending to be on vacation when you’re not out, and basking in other people’s road maps and medals instead of running … … In the eyes of Liu Xingliang, a well-known Internet scholar, these behaviors all show people’s humanity of "sharing" and "showing off", which is also the user psychology that Internet products attach the most importance to in-depth research.

　　"The earliest BBS, how many posts have what kind of level, hot the glory of the king, bronze and silver level play up … … Many Internet products will introduce a user rating system. The accumulation of medals and badges represents the experience of the owner in this field, allowing users to go to the top and keep getting it. "

　　In addition, in order to promote and create a strong word-of-mouth fission, products will spare no effort to encourage users to send social media, and we must continue to find discussion points and "out of the circle" angles for products.

　　All kinds of medals and activities launched on festivals clearly know this. What’s more special and more ceremonial than giving each other a custom-made holiday medal? That’s what I got by running (or asking for it) specially for you! Some people even started a discussion on the Q&A website. "The boy I secretly love, 520 is willing to run 13.14km for me, but I paid 39 yuan for the registration activity. Will he like me too?"

　　By the end of the year, many products will be scrambling to launch all kinds of inventory, showing how much money we spent, how many roads we walked, how many cars we took and what songs we listened to … … Liu Xingliang believes that all kinds of names are also designed to help users create personal settings, thus promoting sharing and communication. "The essence is the same."

Patent abstract shows that the invention discloses a beauty display screen installed on a refrigerator panel through a fixed structure. And relate to that technical field of mirror beauty mirrors of refrigerator. The invention comprises a display screen body; The surface of the display screen body is plated with a nano-scale film layer; The fixing structure comprises a circular outer box cover, an embedded box and a refrigerator door body; The display screen body is arrange on one side of that outer box cov; The embedded box is clamped and fixed on the inner side of the refrigerator door body through a buckle and a T-shaped hook; The outer box cover is clamped and installed on the embedded box through L-shaped claws and L-shaped buckles. Accord to that invention, the nano-scale film layer is arrange on the glass plate with the semi-transparent and semi-reflective optical film, so that the beauty function of the display screen body is realized, and the user experience is improved; When installing and disassembling, it is only necessary to control the elongation and contraction of the miniature electric telescopic rod; Realize the quick loading and unloading of beauty display screen; It avoids the complicated steps of dismounting the embedded box when dismounting, which is convenient and quick.