The movie marketing G point that live broadcast can be sultry: stars can’t reach TV.

(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)


  1905 movie network exclusive feature In the age of entertainment to death, serious and not serious can be changed to entertain the public. The birth of the live broadcast not only gave the folk people a broader entertainment platform, but also satisfied the netizens’ desire for privacy and expression with real-time pictures and fragmented barrage.

The anchors occupied the media seats.

  On the red carpet and at the press conference, you will find that in addition to the "long guns and short guns" of photographers, there are many beautiful women holding selfie sticks and talking to themselves with headphones. These are the most popular live broadcast anchors. Compared with them, online media is more like traditional media.

  Nowadays, these live broadcast platforms have also become an important part of the film announcement, and more and more anchors have become frequent visitors to major occasions.

 Fang Li’s greatest contribution to the tens of millions of box office for "A Hundred Birds at the Phoenix" is actually live broadcast.

For the promotion of the movie "The Magic Wheel", three female anchors were invited to go to the shooting site for live exploration on the cruise ship.


  Wang Baoqiang, who was the director for the first time, broke the popularity of 5 million in three minutes on the set of his first film "Make a scene in Tianzhu" (did you notice that rocket, which is worth 500 RMB).

The Jing Wong online movie "My Goddess of Need" conference directly contracted the focus maps of eight live broadcast platforms, with nearly 100,000 online users in real time, and the total coverage is expected to reach 10 million times.

It is already a routine to use star live broadcast for the new film. Charmaine Sheh and Nick Cheung are broadcasting the conference of The Apostles.

In addition, this year’s China Watch Award has a unique way, integrating the award release with the promotion unit of "New Force of Chinese Film" and adopting a brand-new mode of "M+N" for multi-channel communication.

  The live broadcast’s attack on 2016 is like a barrage.

 

  Trees attract the wind, and the corresponding regulatory system naturally follows. How will the positioning of "Live Wind" be impacted? How will the live broadcast platform respond? Are anchors really more useful than stars for film marketing?

 

  With these questions, Zi Shijun chatted with An Yugang, general manager of the well-known film marketing company, Daniel Wu, the anchor of the fighting fish industry who participated in the live broadcast of the China Watch Award, and the insiders of the fighting fish platform.

"It knows what netizens like" — — Marketing tycoon said

An Yugang


  An Yugang, an influential benchmark figure in film marketing and general manager of the film industry, has successfully helped many films become box office winners, and has been recorded in classic marketing cases.

  A few days ago, the announcement of "Amazing Thieves 2", which was marketed by the film industry, caused a sensation again. Twenty or thirty anchors sat in the golden position in the front row of the conference, attracting countless audiences and successfully creating momentum for the film:

Q: Can you describe what the scene was like that day? Did it meet your expectations?

 

A:I thought it was hot, but I didn’t expect it to be so good and very happy.

  On that day, the first row was occupied by the founder, and the second and third rows were given to online celebrity, the most golden position. At that time, the owner of the film, Qiu Jie (CEO of Lion Mouse Film), glanced at a live broadcast box of online celebrity, and casually looked at it. It was 40,000 yuan, so its publicity was on the top of a small media. And those who like the anchor are really the most consistent with my target audience, and the conversion rate is relatively high.

 

Q:Will the anchors be asked what to do, or will there be restrictions on their language and comments?

 

A:No, whatever. In fact, this thing is like some promotional videos that want us to film the artist’s makeup in the lounge. These are what the people are more concerned about. They don’t like to always see the flow you designed on the stage to go to 12345. He prefers to look at some edges and corners. The anchors can publicize things that are usually invisible.

 

  Tell a funny detail. At that time, we had a sponsor at that event, and one of their cars was on the right side of the podium. There’s an anchor who’s been shooting that car around. Advertisers are so happy. How can traditional media keep shooting that car for you?

 

  As for the anchors, we are all in a cooperative state at present, and the process of our own design is also very beautiful and interesting. I won’t leave her a chance to have negative comments.

On the same day, The Pirates 2 teamed up with 28 live broadcast platforms and contracted the focus map.

  In fact, the live broadcast circle is like the embryonic form of the entertainment circle. Although the star’s own fan base makes their original onlookers more. But these amateurs have their own way of living. Come to think of it, they are actually more suitable for eating live broadcasts than stars.

Q:How to treat the relationship between live broadcast and film marketing?

 

A:Quite simply, my concept of film marketing has always been content (film) and establishing contact with users. Live broadcast is just a certain model established. It used to be a radio and television website, but today it is an APP, a variety of network sizes, or something. Live broadcast is the latest form today. It’s just a channel for me to reach my target users from the perspective of movies, and there is an interactive connection.

Q:Compared with other mobile platforms, what are its advantages and values?

 

A:Lively. For example, if I go to find a large size, the best he can do is to help me with the graphics and text, and then add my trailer. But the live broadcast, as I mentioned, he will put all the details of my press conference — — And it’s the details he realizes, right? He knows what his netizens like.

Q:What’s the difference between a star doing live broadcast and online celebrity doing live broadcast?

 

A:Stars have a large base and many fans. Come up and duang, blow up. At the same time, the interaction with netizens is also an effect of expanding influence and flattening.

 

  But online celebrity is the other way around. His base may not be that big, but the advantage is that I think they may be more open and have a larger scale. I don’t mean taking off clothes, but their speech scale, or telling jokes and so on.

 

Q:New media is undoubtedly a new battlefield for film marketing. Will you consider other attempts later? For example, let the stars participate in the live broadcast, or more high-tech ARVR?

 

A:I’m already trying, Love O2O. We also discussed this matter in the group this morning. We should use AR, and a virtual person may be established on the mobile phone. For example, if you are now, a Jing Bo Ran in ancient costume will suddenly be projected around you. You can communicate with him. In fact, if VR is used, there is also a project being done, but that will be more suitable for short videos, and the human body may not be able to stand long videos.

How many of the four misunderstandings in computer use have you accounted for?

  As a new favorite of the family, computers have entered the homes of ordinary people. However, due to the lack of basic knowledge of home computers by ordinary users, some seemingly casual actions may directly lead to instant "paralysis" of computers and even damage human health.

  Misunderstanding 1 Clean the screen with anhydrous alcohol

  When the monitor is used for a long time, it is inevitable that there will be dust and stains. Many users think that alcohol, especially high purity (above 95%) is the best cleaner. On the contrary, there is a special protective coating on the screen of the current flat panel display to prevent static electricity and dazzle light. If alcohol is used for cleaning, it is easy to destroy the coating, but the display effect of the display is greatly reduced. In fact, the screen of the monitor, including its shell, cannot be cleaned with solvents such as alcohol, gasoline and washing powder. There is a special cleaner for monitors in the supermarket. Don’t use ordinary thick towels when cleaning the screen, you can wipe it with glasses cloth with better texture.

  Myth 2: The chassis is exposed to heat.

  When the computer is running, especially in summer, its heat dissipation is very large. Some computer enthusiasts directly open the chassis in order to strengthen heat dissipation and facilitate hardware disassembly. Although this method solves the problem of heat dissipation, the "gut opening" of the chassis exposes the hardware, which is easy to accumulate dust, and dust will become the "killer" of the computer over time. In addition, this practice is also harmful to human health. As we all know, CPU, motherboard and power lamp hardware are all high electromagnetic radiation sources, and the chassis can shield most electromagnetic radiation. If you let your body directly "receive" high electromagnetic radiation just to dissipate heat, it will not pay off.

  Myth 3: Cover the dust cover after shutdown.

  When a new computer enters the home, many people will protect it, especially paying attention to dust prevention measures. Dust cover is of course one of the necessary items, but it is not advisable to cover it immediately after shutdown. Although the mainframe has stopped running after shutdown, there is still a lot of heat in the chassis and the back cover of the monitor, and the temperature of various electronic components is very high, which needs to be cooled gradually. If you cover it with a dust cover immediately, it will easily hinder the heat dissipation of the hardware and even seriously affect its service life. It is best to turn off the machine for 1-2 hours and wait until the heat in the chassis is basically dissipated before using the dust cover.

  Misunderstanding 4 Hot-swappable peripherals with electricity

  When performing various hardware operations, some users often plug and unplug the mouse, keyboard and various serial and parallel port devices of PS/2 interface in standby mode. These operations seem normal, and actually have a certain "lethality" to the computer host, which may cause the system or hardware to work abnormally, and may even cause damage to the hardware interface or motherboard. In fact, except for USB, IEEE1394 interface and serial hard disk, all kinds of peripherals of ordinary desktops are not hot-swappable with electricity, so it is suggested that you must operate correctly when the power is turned off to avoid unnecessary losses.

A number of fantasy movies have been broadcast on the movie channel since 12.27 to start a happy journey.


Special feature of 1905 film network The new year is coming, it’s time to start the happiness of 2023!This week, the movie channel has prepared five wonderful fantasy blockbusters for everyone, with bold imagination, gorgeous pictures, vivid ways and meaningful meanings. Let’s follow the movies for a spiritual baptism.


DolittleWonder WomanShrekAladdinPoster of "New Joy on Earth"


Dolittle

Reconciliation with yourself in the new year

On December 27th, the movie channel will broadcast Dolittle, a fantastic adventure masterpiece adapted from the classic fairy tale Dr. Dolittle, to break through the boundaries of imagination and enter the wonderful and dreamy imagination world together.



The film assembled a "fairy-level" dubbing line-up, and marion cotillard, Ralph Fiennes, Tom Holland, emma thompson and other big coffees gave voices to the animal characters with distinctive characters in the film.


The original production teams of "Alice in Wonderland" and "Sleeping Curse" made great efforts to create them, and Stephen Gaghan, who won the Oscar for best adapted screenplay for "Drug Network", wrote and directed them, and the top behind-the-scenes team escorted the films, bringing an audio-visual feast.



This time, Robert Downey Jr. took off his steel armor and became an imperial doctor who could communicate with animals, leading them to start an adventure together to find the fruit of Eden tree.



The adventure along the way is also a healing process along the way.Dr. Doolittle, who had closed himself up because his beloved woman drowned in the sea, began to open his heart again, make new friends, teach his knowledge and skills, and continue to save animals.Finally, Dr. Doolittle, make peace with himself.



In the new year, make peace with yourself, get back on your feet and start again!


Wonder Woman

A small universe broke out in the new year.


"All beautiful incarnations, the greatest warrior ever." It has the strength of Hercules, the wisdom of Athena, the face value of Aphrodite, the ability of Alter, the goddess of hunting, and the speed given by Hermes … …She is DCjustice leagueWonder woman, one of the seven elders.



On Wednesday, December 28th, the film channel will broadcast the film Wonder Woman, which tells the growth of a female hero in a more humane way.


Diana, who owns the star flying crown, bullet-proof bracelet, lasso of mantra, sword of killing god, aegis and armor of God of War, can be said to be full of plug-ins, but even so, she didn’t become wonder woman from the beginning.



Growing up again and again transformed her from a girl into wonder woman.In the new year, our little universe breaks out and inspires our hidden unknown forces!



Shrek

Meet true love in the new year

Shrek, broadcast by the movie channel on Saturday, December 31st, broke the fairy tale image of the prince and princess in the past, but it still made us feel beautiful.



In Shrek, the hero is no longer a handsome prince, but an ugly, smelly monster, and the heroine is no longer a beautiful princess, but a princess with a cursed face day and night.



Although Shrek subverts the perfection of fairy tales, it is more likely to resonate with us.Although they don’t have handsome and beautiful looks, they have beautiful hearts.



Finally, with a sincere kiss, the spell was broken.In the new year, may you also meet your true love!


New joy in the world

Get happiness in the new year and drive away troubles.


"Add a spoonful of sugar when drinking medicine and find pleasure in depression."On January 1, 2023 (Sunday), the movie channel broadcast the movie "New Joy on Earth" for you. A well-known classic figure in Europe and America, the magic nanny Mary Poppins, arrived slowly with joy and hope.



Mary Poppins, a magical nanny who wears a fancy bowler hat, a bright scarf, a dark coat, a parrot-headed parasol and a treasure handbag made of magical carpets, can take away all the troubles and bring endless happiness to children.


This 54-year-old sequel, "New Joy is Full of People", will be full of childlike memories.Reality and fantasy are constantly intertwined, and we follow Mary Poppins, the magic nanny, to wander in the world of magic and reality.



In the new year, may we all be happy and drive away our troubles!


Aladdin

Speak your wishes in the new year.


On the evening of Saturday, December 31st, 2022, and at noon on Sunday, January 1st, 2023, a live-action movie "Aladdin" will be broadcast for you on the film channel, and you will enter the Arab fairy tale world together.



The story of Aladdin and the magic lamp from Arabian Nights haunts many children to fall asleep.Arab-style market streets, magnificent palaces and gorgeous song and dance scenes are directed.Guy RitchieIt is particularly dreamy under the lens.



In order to make fairy tales more realistic, the film used 200 people to build a team, and spent nearly half a year building the interior scene of the palace and a bird’s eye view of the whole city.


At the same time, the leap-forward improvement of CG technology has further blurred the boundary between virtual and real, and the cooperation of real scene construction and 3D modeling has realized a refreshing visual spectacle.



Calling Aladdin’s magic lamp can realize three wishes. What’s your New Year’s resolution?In the new year, I hope everyone can realize their wishes!


Fantasy movies are dreamlike fantasy, which has entrusted our beautiful vision for 2023.May everyone’s dreams come true in the new year!


a program parade


In 2022

December 27th (Tuesday)


Dolittle


December 28th (Wednesday)


Wonder Woman


31 December (Saturday)


Shrek


Aladdin


In 2023


1 January (Sunday)


Aladdin (replay)


New joy in the world


The protection of minors has been fully upgraded! QQ Online Learning Mode and Small Game Health System

  International Online News: At present, most schools and grades continue to organize online education and teaching, except for a few senior three and junior three students who report back to school one after another. Many students have become accustomed to the daily life of "online classes".

  According to Tencent’s latest financial report, since the outbreak of New Crown Pneumonia, QQ home-school group has provided group classroom live broadcast, online tutoring courses and homework management tools for more than 120 million users, helping to carry out online and offline education. In order to provide students with a more focused and efficient learning environment and help minors grow up healthily, QQ has launched a learning mode in the new version, and QQ games have also been officially connected to Tencent Health System in the near future.

  openQQLearning mode, giving priority to showing learning applications.

  Users can download the latest version of QQ for iOS (the Android version will be launched soon), and then start the learning mode through Settings-Universal. Learning mode retains the core functions of QQ foundation, and most entertainment and advertising content will be blocked. In the message interface, except "Friends News", "QQ Wallet" and "QQ Security Team", the content push of WeChat official account, subscription number and shopping number is blocked. In the point-of-view and dynamic interface, only learning counseling, simulation questions, homework explanations and other related content and the relevant entrance of learning applications are provided.

  In addition, in the learning mode, QQ’s home-school group and classmates will show the quick entrance of educational applications, and add functions such as watching online classes and practicing together to provide more learning applications for students.

Image default title _fororder_QQ

  QQ interface

  In the screen-centered online class world, students’ attention is easily distracted by other Internet information. After starting the learning mode, the overall content of QQ is more focused, which helps students to reduce information interference and improve learning efficiency to the greatest extent.

  QQSmall games are connected to Tencent Health System to upgrade the protection ability of minors.

  Recently, QQ games have been officially connected to Tencent Health System, which will help parents to plan the game time of minors and help them grow up healthily through the unified real-name authentication function and the ability of minor users to play and pay. This capability will be realized by the platform, and it is gradually covering all small game users.

  Users who are certified as minors will not be able to use small game services from 22: 00 to 8: 00 the next day; The legal holidays shall not exceed 3 hours per day, and the other days shall not exceed 1.5 hours per day. At the same time, minor users will also be restricted in the use of paid services, and different age groups will be restricted by different levels of consumption. At the same time, parents can also pay attention to WeChat official account, the "growth guardian platform" in QQ, to control the total duration and consumption of various games played by children, and to guide children to develop healthy playing habits.

Image default title _fororder_QQ2

  Resolutely crack down on fraud and ensure the safety of minors online.

  Combined with the hot spots of online classes, criminals are constantly renovating scam routines, such as sneaking into study groups, changing their nicknames and avatars into the same style as teachers, and defrauding parents and underage students of their money in the name of paying information fees and training fees. For this kind of illegal behavior, QQ security team has continuously upgraded its security strategy and crackdown measures in combination with many years of "black ash production" confrontation experience, "black ash production" big data and AI capabilities, and actively assisted relevant competent authorities to jointly crack down on crimes that endanger network security.

  According to the statistics of the first quarter of 2020, the QQ security team has blocked the counterfeiters from deceiving their parents about tuition and miscellaneous fees, lurking in more than 6,000 related home-school groups, and protected the property safety of more than 300,000 students and parents. At the same time, the bingo anti-fraud prevention and control system based on Tencent’s years of experience in "black production" confrontation, massive big data and machine algorithms has identified 60,000 fraud warning messages and output them to the police, including 7,000 training fee fraud warning messages. The police have effectively intercepted and dissuaded the victims. In addition, the QQ security team also cooperated with Tenpay Risk Control to intercept fraudulent risk transactions amounting to more than 2.5 billion yuan, including nearly 100 million yuan of training fee fraud.

  In the face of the internet world with complicated information, helping to protect the healthy growth of minors has always been the direction of QQ. In the scene of online classes, QQ continues to combat prevention through function optimization and related criminal acts, hoping to provide students with a more efficient and safe learning environment and help them better cope with the learning pressures and challenges in a special period. (Photo/Text: Chen Dong)

(Sports International Football) Serie A Synthesis: Lazio beat Florence Atlanta and Empoli.

Xinhua News Agency, Rome, October 30 (Li Mengqing) The 10th round of Italian Football League ended on the 30th. Lazio beat Florence with a penalty in stoppage time, with a countdown of 1:0. Atalanta beat Empoli 3-0 away, and Scamacca contributed two goals and one assist for the team.

The "Blue Eagle" played against the "Viola". In the 13th minute, Florence striker beltran scored a goal, but it was ruled that the handball was first and the goal was invalid. In the 16th minute, his header hit the post again. Since then, both sides have tried to shoot one after another, but the score of 0-0 lasted until stoppage time. Lazio’s Vecino headed the goal, but I didn’t expect milenkovic to open his arm and stop the ball at the crucial moment. This was an obvious hand ball, and the referee decisively awarded a penalty. Inmobile hit a penalty, helping Lazio beat their opponents with a 1:0 countdown, and Serie A won three consecutive victories.

Atalanta dominated the game against Empoli, and Scamacca’s performance was very eye-catching from the beginning of the first half. In the 5th minute, he received lukman’s assist and hit the ball with his heel, winning the first prize. In the 29th minute, Scamacca sent a cross to teammate Cooper Menas, who pushed the goal in the restricted area to expand the visiting team’s lead.

Yi Bian fought again, and Scamacca received De Roon’s dexterous assist, and volleyed at the edge of the restricted area to break the goal, and finally Atalanta won 3-0. (End)

Hyun Chul Park, a "big country man", is very popular in Japan and plays a false mother to complain.


(From left) Directors Fukuyama Sakura, Hyun Chul Park, Ito Ohno, TAKUYA(CROSS GENE) and AKIRA.


Master Chuang Qi took the stage.


Hyun Chul Park, a member of the Korean orchestra "Big Country Boys"


    Movie network news(Compile/Ji Zhongpeng) The live-action movie (aka: Ai An) based on Mayu Shinjo’s super-popular cartoon premiered in Tokyo on August 25th. Hyun Chul Park, a member of the leading actor "Big Country Man", Ito Ohno, co-actors TAKUYA(CROSS GENE), AKIRA and director Fukuyama Sakura joined hands on the stage. Hyun Chul Park, who plays the role of "pseudo-mother" in the film, has been hailed by many female fans. Hyun Chul Park admits that the biggest pain in playing this role is to stay at home and study Japanese … …

    This film is the first Japanese film starring Hyun Chul Park, a member of the Korean band "Big Country Boys" which is very popular in Japan. Nearly 90% of the people attending the premiere were female fans. Female fans in the audience hold "I love you!" written in Korean. , "Karam" (Hyun Chul Park’s name) and other eye-catching cards, when Hyun Chul Park took the stage at that moment, the audience instantly boiled.

    Faced with the enthusiasm of Japanese fans, Hyun Chul Park smiled happily and said, "Thank you!" He also revealed that in order to play a good role, he practiced Japanese hard in front of the mirror at home every day, and was once witnessed by Li Renjun, a member of the "Big Country Man". "Although he saw it, he pretended not to see it. I think I should thank him here." Hyun Chul Park’s comely smile on her face caused the girls to scream.

    In addition, Ono, who plays the role of "the prince of a girls’ school", was asked, "What do you want to do most if you become a boy?" Ono immediately replied, "I’m going to work in the cowherd shop!" " Ono also revealed that in order to play this girl with some boy characters, she deliberately imitated the boy’s behavior, expression, tone and other characteristics when she appeared. "I hope to get everyone’s support!" Ono suddenly burst into a girl’s lovely nature, which led to encouraging applause from the audience.

    The story tells the story of Akira Shiraishi, a boy who looks like a weak girl and is called "Princess" in boys’ schools. Sakurasaka Shuishu, a girl who looks like a handsome boy, is called "Prince" in girls’ schools. One day, a "princess-like boy" and a "prince-like girl" met by chance, and a campus love comedy of "reversal of men and women" began immediately … …

    The film "Addicted to Aika" is being shown all over Japan.

More wonderful pictures on the next page

"Running" is 70 cents a kilometer? Practice fake running, and the end point is socialization.

  Autumn is a good time for running and fitness, but many platforms have appeared sellers who claim to be able to "run" and "P sports data map". You can even ask someone to do your exercise? It is amazing that the "lazy economy" is frequent.

  Fake run

  It’s better to move your fingers than to be exhausted.

  "Friday, step 5411; Saturday, step 6001; On Sunday, step 8923 … …” On Xiaoyu’s computer desktop, there are a row of screenshots of "Alipay Movement", and each file is marked with different numbers.

  In Xiao Yu’s eyes, this is not a few screenshots, but his amount of exercise — — Although he didn’t really exercise, through the retouching software, he "P" a week’s exercise record in one breath. Every night, he will choose a screenshot and send it to the company’s WeChat group to show off his "achievements".

  "P is equal to running", which is somewhat helpless. Last spring, as an activity of enterprise team building, Xiao Yu’s colleagues in the department were divided into several exercise groups. Every day, the team members had to show their sports achievements, and all the achievements were evaluated by adding them together. At first, Xiaoyu also uploaded real exercise records. Because of his busy work, he exercised intermittently. After two months, he found himself a drag on the team. Others have to take eight or nine thousand steps every day, while his number stays at two or three thousand.

  "The work volume, even the exercise is rolled up." Seeing that some colleagues submit tens of thousands of exercise records every day, he can only "take a step" in order not to drag the team back. To take care of the children at night, he used his lunch break to circle the unit building and brush the steps.

  In winter, Xiao Yu couldn’t hold on a bit, and his friend reminded him that instead of being exhausted, he might as well move his fingers — — After changing the screenshot, my friend also took the initiative to help Xiaoyu, who can’t use retouching software, "1,000 steps to 5,000 steps". After several retouching, he tasted the sweetness, and as long as the number of steps is not up to standard, he will be P. "I can’t exaggerate, just write more than 5,000, change more points on weekends, and seven or eight thousand will be the best."

  Last month, Xiao Yu’s group won the second place, and everyone won the 200 yuan shopping card award. As for the moisture in it, it has become an unspeakable secret. Xiaoyu admits that not only is he critical of the daily exercise record, but it is also difficult to talk about science by comparing the exercise time. However, being in the workplace is related to the honor of the team, and the leaders are pointing fingers in the exercise group. Everyone can only insist, "It was exercise, and eventually it became a world of people."

  If you don’t want to exercise, you can deal with things with P pictures. Judging from many sellers who provide various exercise software retouching services on the online shopping platform, there are still many people who think of it with Xiaoyu. The reporter found that college students accounted for a considerable number.

  In order to enhance students’ physical fitness, colleges and universities generally require students to clock in on campus running, and students need to use designated software to complete running tasks. For example, Changshu Institute of Technology stipulates that the number of sunshine runs should be no less than 20 times per semester, and the distance of each run should be no less than 2 kilometers for boys and 1.5 kilometers for girls. Otherwise, the highest score of sports performance should not exceed 59 points. According to the regulations of Guangzhou Institute of Technology and Business, 68km for boys and 51km for girls should be completed every semester, and the mileage of each run should be no less than 1.2km for girls and 1.6km for boys … …

  On the online shopping platform, a store sells the P-picture service of a certain platform at the price of 2 yuan/piece, and can modify the details such as movement time, trajectory, distance and pace on the picture according to the customer’s demand, with a monthly sales of more than 400 pieces. There are many comments below, such as "college students must have it", "saved my final term" and "bought it many times, the retouching is very reliable, and it is no problem to pay a sports punch card".

  Daipao

  Speed route data can be customized.

  If the falsification on the data map is still virtual, the whole process only involves the "movement" of the keyboard and mouse. There is also a kind of operation that is more "bizarre". When you open the software, the line data is not fake. Running is really running, but it’s not me, but a runner specially invited to exercise in his own name.

  With "running on behalf of" as the key word, the business is booming, and all mainstream sports platforms can find corresponding runners. "You can run at the location you specify, one kilometer from 0.7 yuan. If you want to run a specially designed road map and add extra money, you can run it within 48 hours of placing an order." According to a seller, the operation mode is very simple. The buyer only needs to tell the account number and password of his sports platform, and he will log in the software on his mobile phone. After running, he will quit and the corresponding records will be kept in the buyer’s account.

  "I am transferring meat, and my pace is not fast, so I should exercise." A seller in Guangzhou said that running on behalf of others can motivate him to run as much as possible every day. "If you take the order, you must finish it within the agreed time." Due to the limited "running power", she can’t take a more difficult order. "Some people ask for a faster speed ratio. I can’t reach it after running for 1 km and 4 minutes. I can’t run for more than ten kilometers at a time." When running, she often takes pictures of the beautiful sunset glow and clouds she meets, which is very leisurely.

  The reporter saw that the order price of "Daipao" is not high, generally between 0.5 yuan and 1 yuan per kilometer. Sellers mostly aim at losing weight and fitness, or they are runners themselves, earning some pocket money by the way, and even a few claim that they can run for free. In contrast, there is no pressure to punch in, and what are the users who take the initiative to ask people to run for themselves?

  "I just want a medal. When I was in junior high school, the class teacher organized the whole class to run and took dozens of pieces. Everyone wanted it when they graduated." "Sanrio’s medals are really beautiful, and many girls like them" … … In many discussions around running on behalf of others, words such as medals, medals and activities are frequently mentioned.

  "It’s directed at the circle of friends to take pictures and run around." Qian Yi, a runner, explained that in order to encourage users to participate, sports platforms often launch running activities with various themes, with "limited money" physical medals. For example, on Valentine’s Day, Dragon Boat Festival, Mid-Autumn Festival, Qixi Festival and other festivals, you can get medals by signing up for activities and completing the required running distances of 5.2 kilometers and 13.14 kilometers. "It doesn’t matter how fast you run. You can take a break in the middle, but as long as you start running, you must stick to it. For people who don’t usually exercise, it is still difficult. If you want, find someone to run or spend money on it. "

  Take a well-known sports App as an example. In 2021, nearly 50 large and small running events were launched, and nearly 2.5 million people signed up to participate. In the photos on social platforms, some users collect medals and other running surroundings like collecting blind boxes and dolls, which attracts people to flock and comment, and it has become a traffic password.

  traffic

  There is a dummy behind the fake movement.

  The end of the live broadcast is to bring goods, and the end of the movement is to socialize.

  In Qian Yi’s view, running, like paddle board, frisbee, fitness and yoga pants, helps to create the most popular sports-loving people among young people today. Love sports, which means "having money and leisure", is actually the recognition and yearning for the healthy and exquisite lifestyle of the middle class.

  If you exercise, you will naturally get some sun. If you can’t reach the amazing pace of running "Great God", you can only make some names and add some fun to your creative ideas. Everyone’s praise is also a kind of motivation.

  "Otherwise, there won’t be so many strategies on the Internet to teach you to run out of diamond-shaped and heart-shaped … …” Qian Yi said with a smile that he ran through the route of "Elephant" pattern in Tiantan Park according to the raiders, and after the trajectory was exposed to the circle of friends, the number of praises really increased significantly, which made him very useful. "To put it bluntly, vanity is at work, but it’s not a bad thing. Who doesn’t have vanity?"

  Beauty-treated photos before releasing them, pretending to be on vacation when you’re not out, and basking in other people’s road maps and medals instead of running … … In the eyes of Liu Xingliang, a well-known Internet scholar, these behaviors all show people’s humanity of "sharing" and "showing off", which is also the user psychology that Internet products attach the most importance to in-depth research.

  "The earliest BBS, how many posts have what kind of level, hot the glory of the king, bronze and silver level play up … … Many Internet products will introduce a user rating system. The accumulation of medals and badges represents the experience of the owner in this field, allowing users to go to the top and keep getting it. "

  In addition, in order to promote and create a strong word-of-mouth fission, products will spare no effort to encourage users to send social media, and we must continue to find discussion points and "out of the circle" angles for products.

  All kinds of medals and activities launched on festivals clearly know this. What’s more special and more ceremonial than giving each other a custom-made holiday medal? That’s what I got by running (or asking for it) specially for you! Some people even started a discussion on the Q&A website. "The boy I secretly love, 520 is willing to run 13.14km for me, but I paid 39 yuan for the registration activity. Will he like me too?"

  By the end of the year, many products will be scrambling to launch all kinds of inventory, showing how much money we spent, how many roads we walked, how many cars we took and what songs we listened to … … Liu Xingliang believes that all kinds of names are also designed to help users create personal settings, thus promoting sharing and communication. "The essence is the same."

Going to the Grassroots in the Spring Festival | The "Year of the League" before the departure of a veteran and three recruits

"Grandpa is happy for you when you sign up for the army. When you arrive at the army, you must do a good job and win glory for Rongchang people. "
"Grandpa, don’t worry, we won’t live up to your painstaking efforts."
January 29th, the 27th day of the twelfth lunar month, two days before the Spring Festival. On this day, Huang Rongchang, a 78-year-old veteran of Baofang Village, Longji Town, Rongchang District, came to his home with a group of special "relatives": Zhou Jijin, the armed minister of Longji Town, and other three young people who were about to join the army came home to express their condolences and pay New Year greetings.
▲ Huang Rongchang (fourth from left) is explaining the battle story of his father-in-law Tang Xuedong. Reporter Zhao Weiping photo
"In the old life, did your daughter and son-in-law come back to the group year?" An enter a door Zhou Jijin asked.
"Not yet. I said I would come back on New Year’s Eve." Huang Rongchang said with a smile.
"Then how about we accompany you for the Year of the League today?" Zhou Jijin pointed to three young people. "The three of them signed up for the army and will go to the army after the Spring Festival. One is to pay tribute to you for the next year, and the other is to hope that you can share some experiences of being a soldier with the dolls before joining the army. "
"I have been a soldier for five years, and there is nothing to say, or I will tell you the story of my father-in-law." Seeing everyone’s full face of expectation, Huang Rongchang stood up from the stool and pointed to the photo on the sand wall facing the gate. "Look! This is my father-in-law Tang Xuedong. "
"He is wearing a Chinese people’s Volunteer Army military cap, and he looks so mighty. I will be like him when I become a soldier in the future." Seeing Tang Xuedong dressed in military uniform in the photo, young Hao Lu couldn’t help sighing. Next to the photo is a certificate of revolutionary martyrs. It reads: Comrade Tang Xuedong, who died heroically in the War to Resist US Aggression and Aid Korea, was specially approved as a revolutionary martyr, and this certificate is issued in recognition.
At that time, 28-year-old Tang Xuedong joined Chinese people’s Volunteer Army to resist US aggression and aid Korea and defend the country. "My family member Tang De Kiln was only 4 years old at that time. I vaguely remember that my father-in-law was an artillery. Every time after a fierce battle, he would send a letter to his family, during which he sent three letters. After that, there was no news from his father-in-law. One year later, the news of his sacrifice came." Huang Rongchang changed the subject. "Stop standing. Let’s hurry around the round table and find a place to sit and talk about your plans."
"I was a soldier, so I’ll talk about my thoughts first." Li Xiaolong, 21, was the first to speak. After graduating from technical secondary school at the age of 19, Li Xiaolong worked as an armed police officer in Hebei for four years. He was discharged from the army and returned to his hometown in September last year. He heard that there was a policy of second enlistment, and he took the initiative to join the army not long ago. After listening to the battle story of his grandfather Tang Xuedong, Li Xiaolong was excited and his voice became louder and louder: "I want to go to a place with more difficult conditions to be a soldier!"
"Xiao Lu, you are a college student, talk about your opinion." Huang Rongchang stared at Hao Lu with a smile.
Lu Hao, a 21-year-old junior, majored in electric power. Under the education of his parents, he was determined to be a soldier since he was a child. Today, after seeing the honors won in his old life, Hao Lu was full of confidence, and immediately took out a notebook from his pocket and wrote down his small goal after joining the army: to be a technical soldier and study more modern military weapons and equipment to defend national defense.
See Liang Tangshan next to Hao Lu low head silent, Huang Rongchang conveniently handed him an orange. "Young man, although you are handsome, you can’t be shy when you are a soldier. The battlefield is cruel. You must be good at communication and learn to express yourself." After hearing what Huang Rongchang said, Liang Tangshan nodded 1 vigorously.
"You have knowledge and culture, and modern national defense construction needs young people like you." Huang Rong said earnestly: "When you go to the army, you must be prepared for hardship. No matter whether you are an official or an ordinary soldier in the future, you must always remember the purpose of serving the people and serve the motherland well …"
After that, Huang Rongchang took out three small packages from the room and handed them to Li Xiaolong, Hao Lu and Liang Tangshan respectively. "The bacon and sausages contained in them can be taken to the army to eat. If you can’t go home for the New Year in the future, I will miss this. Grandpa will mail you again."
When wearing, the cold wind is still blowing outside, and the "Youth League Year" before enlisting in the house is still going on enthusiastically …
Reporting/feedback

What is the contest from The Birth of an Actor to Fashion Week?

China stars who fought in 2018 Fashion Week in The Birth of Actors.

Special feature of 1905 film network Last week, with the gorgeous end of Paris Fashion Week, 2018 Fall/Winter Fashion Week officially came to an end.

There are many fresh faces of China stars in this fashion week, and they are busy watching shows and catwalks. However, in this list of nearly 60 people, it is surprising to find that some stars have a long history. They are all acting café s or topic figures who came out of the stage of The Birth of an Actor, but this time they moved to the fashion field and continued to "compete for beauty".


"My Father and Mother" Daddy loves leather pants — — Allen


Allen in Glory of the Tang Dynasty


In 2017, Ren Jialun quickly became popular with her wonderful performance in "Glory of Datang" and became a hot and popular niche. In The Birth of the Actor, he challenged himself as the first group of contestants in the first issue. In the autumn and winter fashion week of 2018, I also completed my fashion debut.

letLun Jia performed My Father and Mother.


Allen performed the classic "My Father and Mother" by his mentor Zhang Ziyi in "The Birth of an Actor", and his performance was calm and affectionate, which was moving. The subsequent improvisation also showed super responsiveness. Although he lost in the end, his professional attitude was impressive.

Upgrade to be a dad.


Just before the New York Fashion Week, on February 2nd, Ren Jialun announced through Weibo that she had been upgraded to be a daddy. Perhaps it is the change of identity that makes Allen more confident and calm. Although she is attending Fashion Week for the first time, she is full of aura.

Depart for New York Fashion Week


Depart for Coach 2018Autumn and winter seriesbeautiful


On February 13th, Ren Jialun, a close friend of Coach brand, wore a purple baseball uniform jacket with a small white T and cool black leather pants, and set off for new york to help the Coach 2018 autumn and winter series show.

Daddy loves leather pants.

Allen is wearing a camouflage jacket.

February 13th, the same, is new york with a difference of 12 time zones. Allen wore a camouflage jacket with a purple sweater under it, and leather pants remained the same, making her debut at the Coach show.

On the big show, although Ren Jialun and beautiful young ladies and sisters from all over the world have intimate photos, no one dares to think anything about your dad with this "abstinence straight man" face.


War and beauty in Fashion Week — — Shu Chang VS Xin Zhilei


Shu Chang Xin Zhilei

Shu Chang and Xin Zhilei, two acting artists, gained a lot of recognition and applause in The Birth of an Actor. War and beauty, which was performed by two people in the second stage, and Painted Skin, which was co-produced in the follow-up, are works with strong plot reversal and tension-free. In the performance, the two people also hurt each other and made great performances, showing their love and hate to the extreme. Without special effects in the later stage, we can see the effect of small knives flying all over the screen from their performances.

The grovelling, happy and jealous Xin Zhilei in war and beauty.


Shu Chang appeared as a servile maid "An Qian" in war and beauty, and was tortured by Xin Zhilei’s jealous "Xin Guiren".

In The Birth of an Actor, Xin Zhilei, the "Opponent"&Shu Chang.

When "Anqian" turned her face faster than turning pages, it showed the pride of being favored and sealed and the smoothness after revenge; "Xin Guiren" also experienced the process from disappointment to despair emotionally and spiritually.

Xin Zhilei’s "Painted Skin" is decorated with Pei Rong’s version of Xiaowei.


This conflict of role relationship and the change of characters’ emotions are also reflected in the Painted Skin.

Shu Chang Edition of The Painted Skin in The Birth of an Actor

The familiar story moved from the screen to the stage, and there was no film special effect or scene change. It was only through deductive expression of the change of role exchange. It can be seen that the superb acting skills of the two men and the wonderful confrontation were full of flames, and these two firepower also burned from the stage of The Birth of the Actor to Fashion Week.


Shu Chang appeared at the Tadashi Shoji autumn and winter 2018 conference.


Comfortable and elegant

On February 8, Shu Chang took the lead in setting off for New York Fashion Week and appeared at the Tadashi Shoji Fall/Winter 2018 conference. A white turtleneck sweater in a white lace suit with a black background, refreshing short hair and exquisite makeup make the petite and comfortable figure less vicious and more sweet and lovely.

Xin Zhilei appeared at the airport to go to Paris Fashion Week.


Xin Zhilei was also invited to attend the Yves Saint Laurent Fall/Winter 2018 show.

The red chain bag is eye-catching

Wearing a black baseball jacket with striped sleeves in SPRING 2018, a leather chain bag with red stitching on the back, and black slim trousers with leather booties of the same color, it is simple and does not lose its aura, leaving for a fashion appointment.

Xin Zhilei YSL show rebellious queen Fan Er

On February 27th, Paris time, a cool black LOOK appeared in the big show. Without the ingenuity and despair of "Xin Guiren", the charm of "Pei Rong" and "Xiao Wei" could not be found, and some were a little rebellious and domineering queen.

Different queen gas fields


Shu Chang and Xin Zhilei are like two blooming roses, which are fragrant all the way from the stage to Fashion Week.


The upstart fashion on the stage of Nortel’s freshman show — — Karry


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Karry

In 2017, Karry was admitted to the Beijing Film Academy with a score of 99 points exceeding the admission score of Chongqing art candidates.After school started in September, my little brother, who was addicted to learning, seldom showed up. However, a news that he was going to participate in The Birth of an Actor attracted widespread attention. As a top traffic idol, it is an accident to dare to board the stage of "The Birth of an Actor".


Karry, the co-star of The Birth of an Actor.

On the stage of The Birth of an Actor, Karry was still a humble and courteous student, but he changed his attitude when he walked on the show floor, and turned himself into a little oriental prince who swam in the fashion kingdom.

Dolce&Gabbana;The first Asia-Pacific brand ambassador

As the first brand ambassador of Dolce&Gabbana in Asia-Pacific, Karry attended Milan Fashion Week for the second time. Although this is just a show, Karry’s fashion trends have attracted a lot of attention since she made her debut at the Dolce&Gabbana show in June last year and participated in the closing show with the highest specifications of domestic male artists.


Karry leaves for Milan Fashion Week.

      In the early morning of February 24th, Beijing time, Karry, who appeared in the airport wearing a full set of LOOK of Dolce & Gabbana Spring/Summer 2018 collection, started his second fashion trip. He wore it simply and casually, and his increasingly angular three-dimensional facial features can still find the appearance of a teenager.


Karry meets Milan in early spring.


On the same day, Milan time, at the Dolce & Gabbana 2018 Secrets Diamonds autumn and winter high-end women’s dress series show, Karry made a stunning appearance in the spring and summer 2018 men’s sequined embroidered suit and evening dress with Sicily series and Pietre series high-end jewelry accessories. It is suspected that few people can not wear this collar-designed evening dress as a waiter’s uniform, but Karry successfully "suppressed" it with his sense of youth and extravagance.

Oriental Beauty Juvenile Karry

The whole big show has its own lighting effect of bilingbiling, but it can’t hide Karry’s own brilliance. There is no need to add a crown, and the momentum of the king is also released in all directions.

Karry appeared.Dolce&Gabbana 2018/19 Fall/Winter Women’s Wear Show


On February 25th, however, Karry became a little prince who strayed into the "girl country" at the Dolce & Gabbana Fall/Winter 2018/19 Women’s Wear Show.

Karry Junyi gentleman

Wearing a burgundy embroidered suit for men’s wear in the spring and summer of 2018 with Pietre series of high-grade jewelry accessories and Ispica series of butterfly embroidered velvet loafers, Karry, who was in the first row to watch the show as a handsome gentleman, was surrounded by a group of beautiful ladies and sisters and could only return with an embarrassed and polite smile.

Karry is in the "daughter country"


Karry, the little prince in a suit and tie on the show, also had the supporting experience of playing the Crown Prince in The Birth of an Actor. He played against his mentor Zhang Ziyi in "Abandoned Princess in the Harem". Although his performance is still a little green, he has made great progress compared with the shaping of small and medium-sized emperors. What remains unchanged is Karry’s own king temperament.

"Abandoned Princess in the Harem" plays the Crown Prince.


Although he was only a guest performer, Karry won the love of his tutor Zhang Ziyi and the recognition of the audience with his excellent performance and a humble self-introduction of "I am Karry, a freshman of Nortel University". He himself said that he took the mid-term exam in advance with a learning attitude. The impromptu sketches of Zhang Ziyi and Liu Ye, the same tutors, also show the smart and funny side of Karry, and let more people see the infinite possibilities in him.


From the dance of flying daggers to the Paris show — — Gina Jin


Gina Edition "House of Flying Daggers" Modeling


On the stage of The Birth of an Actor, Gina also reproduced the classic work "House of Flying Daggers" by his mentor Zhang Ziyi, and also showed off the classic "Water Sleeve Dance" in the movie. Even Zhang Ziyi himself praised it after watching it: It’s not easy to shoot the pictures presented in the film for many times at a time on the stage.

Jin Chen competed in The Birth of an Actor.

The wonderful performance of "Little Sister" not only enabled Gina to be promoted successfully, but also performed the quaint "Princess De Ling" and the elegant manners displayed on the stage, which also made her gain more attention from the fashion circle. Gina attended three big shows at the Paris Fall/Winter Fashion Week in 2018.

Carven big show scene Gina

On March 1st, Paris time, Gina took the lead in appearing in the Carven show with an indigo and dark green short-sleeved shirt and a milky white high-waisted skirt. It is worth noting that Gina’s upper body with floral neckline and ruffled neckline not only failed to hide the beauty, but also highlighted Gina’s elegant and slender neck lines.


Gina attended the Issey Miyake show.


Show retro elegance

On March 2nd, Jin Chen was invited to attend the 2018 autumn and winter show of Issey Miyake in Issey Miyake. Wearing a blue and green striped dress, diamond earrings with green tassels and a black retro belt at the waist, Gina’s perfect figure is outlined. I changed the shape of the meatball head the day before, and chose to bundle my hair at will, which is elegant and mature.

Gina Vivienne Westwood watches the show.


Modeling girls is full of sense.

The last stop of Paris Fashion Week in Gina went to Vivienne Westwood’s autumn and winter 2018 show. On March 3rd, Gina wore a short-sleeved white T, a tube-top printed skirt and pink high heels, and wore a playful double braid, which made her feel youthful and girly.


Gina went to Paris to meet him.Lian attended three big shows.

Three sets of different styles highlight Gina’s plasticity and show her diverse expressive force in performing arts and fashion.


"Carry Love to the End" — — Sophie


Sophie

As high flyers in Chinese opera, Sophie, who was born as a child star, appeared on the stage of The Birth of an Actor and was also a popular seed player with her own topic. Her performance full of spirituality, vitality and appeal was highly anticipated at the beginning of the competition.

"Carry Love to the End" Sweet "Little Wen Hui"

In the program, Sophie’s "Carry Love to the End" vividly interprets a girl in love, and is recognized as "not acting, but really falling in love". Sophie, who is full of girlish feelings, also brought this youthful atmosphere to the show of 2018 new york and Milan Fashion Week.

Sophie departs for New York Fashion Week.


Sophie, who started New York Fashion Week on February 10th, performed two sets of different styles at the airport before departure. The black coat with ripped jeans, striped shirt and sweater is simple to wear, which makes Sophie look a little mature.

"Chao" flavor girl

Another wash jeans suit with a red baseball cap is youthful and cool. Both sets of LOOK are beautiful, and Miss Jie is also switching between maturity and youth at will.


Sweet and fresh style to attend Ralph Lauren 2018 spring show

On February 13th, new york time, Sophie took the lead in appearing in Ralph Lauren Spring 2018 series show with a fresh look. Matcha knitted vest with a light orange shirt and handsome suspenders was full of vitality.

The meatball head shape attended the Michael Kors show.

On February 14th, Miss Wang was also tossing and turning with two big shows. At the Michael Kors 2018 autumn and winter series conference, the mature miss appeared again, with a meatball head shape, camel double-breasted casual suit jacket and wide-leg pants of the same color, which was refreshing and capable without losing the mature atmosphere.

Marc Jacobs turned into "mermaid princess"

Sophie, who moved to the autumn/winter show of Marc Jacobs 2018, switched back to the quirky little fairy, wearing a retro yellow turtleneck with sequined green wide-leg pants, which looks like a "mermaid princess".


Three sets of LOOK in new York fashion week

After the trip to Milan, Sophie moved to the show of Milan Fashion Week to continue harvesting.

The first stop of Milan trip, Hogan big show

Sophie, who appeared in the Hogan show on February 22nd, continued her refreshing and capable dressing style. She wore a shirt with a big neckline, a warm orange sweater and jeans with a thick rope belt, which was fresh and sweet without losing her personality.

Sophie Furla show is booming.

In the second stop, I went to Furla show with a full set of red LOOK, with a classic plaid shirt in a big red coat and red suit pants. Sophie looked really prosperous.

Small waist essence Sophie big show big long legs

On February 23rd, Sophie’s vitality appeared in the SportMax2018 Fall/Winter 2018 show. The wearing of a light blue shirt with high waist and brown leather shorts fully demonstrated her perfect figure and long legs.

BVLGARI show elegant welcome online.

On February 24th, a retro and elegant black dress, which greatly changed the previous style, appeared in the BVLGARI show, and the young lady with mature temperament was also charming.

Sophie "Flower Fairy" Modeling

On February 25th, he was invited to attend the show in the first row of MARNI. Sophie, wearing a pink printed waist-shrinking top and fluffy skirt, went online sweetly, and seemed to see the flower fairy in a trance.


Milan Fashion Week big-name harvester Sophie

Although Sophie performed a number of different styles of clothes in Fashion Week, the age of a teenage girl can’t hide the youthful breath that will overflow the screen, just like "Little Wen Hui" in "Carry Love to the End".


The gorgeous transformation from actor to fashion darling

These actors, she/they have performed intriguing works on the stage of The Birth of an Actor, and also showed their unique style in the fashion field in addition to their actress status on the show of 2018 Fashion Week, whether they are competing opponents or new peanuts.


The government report outlines a new blueprint for being suitable for business and living.

  "Insist that the house is used for living, not for speculation, and promote the stable and healthy development of the real estate market because of the city’s policy." "Further promote new urbanization. Give play to the comprehensive driving role of central cities and urban agglomerations, cultivate industries and increase employment. " "Improve the convenience facilities and make the city more livable" … … This year’s government work report outlines a new blueprint for a beautiful residence with a sense of gain.

  As one of the people’s livelihood issues that people are most concerned about, housing is powerful in every word, although it is only a few short words in this year’s government work report. It not only reveals the new vision of housing work in 2020, but also clarifies the new tasks and goals of housing work.

  In this regard, a number of deputies, experts and scholars said in an interview with People’s Daily Finance that the government work report continued to adhere to the main tone of "staying in the house and not speculating, because of the city’s policy", with the intention of returning the real estate industry to its real residential attributes. In the next step, local policies will be more flexible due to the city, starting from both ends of supply and demand to ensure the smooth operation of the real estate market.

  Firmly "live in a house without speculation" and flexibly practice "policy based on the city"

  Maintaining policy strength is the key to stabilizing expectations. "Insisting that the house is used for living, not for speculation, should be the highest action orientation for the development of the real estate industry at the national level. Although there are not many words in this year’s guidance description on real estate development, it is very clear, indicating that the country’s positioning and policies for the real estate industry are continuous and clear. " Mo Tianquan, member of Chinese People’s Political Consultative Conference and chairman of Fangtianxia, told People’s Daily Finance.

  In Mo Tianquan’s view, since 2019, China’s real estate market has basically been running smoothly, largely due to the implementation of the positioning of "housing and not speculating" and the combination of a series of real estate control policies.

  For the future real estate regulation and control policies, Qin Hong, director of the Urban Renewal Research Center of the National Development and Strategy Research Institute of Renmin University of China, believes that four things should be adhered to:

  First, the orientation of "housing without speculation" remains unchanged, and the key is to implement the demand for "housing" and prevent the rebound of "speculation"; Second, the supply system of "rental and purchase at the same time" remains unchanged. This year, pilot cities will be the mainstay, and various localities will develop the rental market through multiple channels and policies; Third, the regulation mechanism of "policy by city" remains unchanged, and local governments are still the main body of housing security system construction and stabilizing the real estate market; Fourth, the "three stable" control objectives remain unchanged to prevent market ups and downs.

  How to implement the positioning of "housing and not speculating"?

  Qin Hong suggested that we should control the pace of real estate development with the goal of stabilizing the market: First, we should strengthen the coordinated management of the supply and demand sides of real estate and truly implement the land supply rhythm of "linking people with land"; The second is to coordinate the development of the real estate market in the core cities and surrounding small and medium-sized cities, and establish a unified and complete real estate regulation system and objectives; The third is to attach importance to urban renewal, guide the transformation and development of the real estate industry, pay more attention to revitalizing the stock market, and promote the high-quality development of the city.

  Implementing the new urbanization construction of expanding domestic demand as a starting point

  This year’s government work report pointed out that the focus should be on supporting the "two new and one heavy" construction, which not only promotes consumption and benefits people’s lives, but also adjusts the structure to increase stamina. One of the "new" is new urbanization.

  "In terms of expanding effective investment, the government work report puts ‘ New urbanization ’ It was put in an important position to elaborate, and several new formulations appeared. Urbanization is an important aspect of future economic growth, especially in expanding domestic demand. Therefore, the road to new urbanization must be unswervingly pursued. " Li Guoping, president of Peking University Capital Development Research Institute, told People’s Daily Finance.

  "There is a close relationship between new urbanization and employment, and the number of new jobs each year is also an important achievement in promoting new urbanization." Li Guoping said that new urbanization has been on the road. According to his prediction, China’s urbanization level will increase by about one percentage point every year, and it is expected to reach 70% in 2030.

  How to promote new urbanization with high quality?

  Liu Yunzhong, a researcher at the the State Council Development Research Center, told People’s Daily Finance: First, through the reform of household registration and land, the income of the agricultural transfer population will be increased, and the living consumption and housing consumption of such groups will be improved; The second is to promote the flow of population, capital, information and other factors between urban and rural areas, improve the efficiency of resource allocation between urban and rural areas, and promote economic growth; The third is to improve human capital and accelerate the transformation of economic mode.

  What are the problems facing the new urbanization construction with people as the core?

  "Last year, China’s urbanization level exceeded 60% for the first time, and basic supporting facilities such as software and hardware should be kept up in time to meet the needs of urban residents and new citizens. At the same time, China’s urbanization is not only the hardware construction of infrastructure and real estate development, but also the industry-driven employment. " Li Guoping said,

  "The future urbanization must attach great importance to the integration of urban and rural development. Because it connects the city and the countryside, the county has become the most important carrier. " Liu Yunzhong said that on the one hand, it is necessary to promote the healthy development of the county economy and make the county town full of vitality; on the other hand, it is necessary to strengthen the public service facilities in the county town, including the construction of hardware and software facilities in medical and health care, education, social security and public security.

  Renovating old residential areas to fill the shortcomings of living environment

  Promoting the transformation of old urban communities is an important measure to improve residents’ living conditions and expand domestic demand, and it also reflects the urgency of stabilizing investment, expanding domestic demand and stabilizing people’s livelihood in an extraordinary period.

  Qin Hong said that after the epidemic, how to improve the living quality is the key direction that the government and enterprises need to consider. Therefore, the upgrading of residential products and the transformation of old residential areas will become the focus of the market and policies.

  When referring to "strengthening new urbanization", the government work report emphasizes that it is necessary to vigorously improve the public facilities and service capacity of the county to meet the increasing demand of farmers for employment and settlement in the county. Newly started to renovate 39,000 old urban communities, support the installation of elevators, and develop diverse community services such as dining and cleaning. "

  In fact, the goal of "39,000 old urban residential areas will be rebuilt this year" was clearly defined at the the State Council executive meeting held on April 14th. In addition, in the section "Promoting the reform and development of social undertakings around safeguarding and improving people’s livelihood", the report also proposes to strengthen and innovate social governance and improve community service functions.

  In this regard, Liu Yunzhong believes that the problem of insufficient carrying capacity faced by some big cities at present includes not only the transformation pressure faced by economic vitality and economic structure, but also the lack of service capacity in areas such as food, clothing, housing and transportation. Therefore, it is necessary to start rebuilding old urban communities and improve convenience facilities as soon as possible.

  Zhang Bo, dean of the branch of 58 Housing Research Institute, also said that from 2017 to 2019, real estate went from destocking to stabilizing the property market. This year, emphasis will be placed on deepening the construction of new towns, which will give full play to the comprehensive driving role of central cities and urban agglomerations, cultivate industries and increase employment. Compared with last year’s insistence on leading the development of urban agglomerations with central cities, more emphasis will be placed on the orderly development of cities as a whole in urban agglomerations, and the next step will be shifted to the transformation of old communities.