2022 has come to an end, and the automakers’ annual rhetoric has also reached the moment of verification. As the saying goes, saying goodbye to the old and welcoming the new, only by saying goodbye to the old can we live up to the new.

Tan Qing said that the AI team specially planned the annual inventory topic, and looked back at the car companies that had not completed the annual sales target KPI, hoping to be able to face shame and then move forward bravely in the new year.

In today’s issue, let’s talk about Lantu Automobile. In early 2022, Lantu Automobile CEO Lu Fang put forward the annual work goal at the company’s annual work meeting: annual sales of 46,000 vehicles and annual production of 48,000 vehicles. But on July 8, the company adjusted the annual sales target to: annual sales must reach 31,000 vehicles, challenging 37,000 vehicles.

Now that 2022 is coming to an end, Landmap only completed 17,700 sales in the first 11 months, with a completion rate of 56.94%. According to this trend, it is almost impossible to complete KPIs.

At the beginning of the Lantu project,Zhu Yanfeng, chairperson of the group, once said: "You have to run at the beginning, and you have to sprint at the beginning." Standing today from the perspective of Lantu’s sales, Lantu’s sales did not run, even if it started the sprint mode.

In the first half of 2022, Lantu’s monthly sales have been hovering around 1,000 units. In order to boost sales, Lantu Automobile held a cadre meeting in July 2022 and announced the largest senior personnel adjustment since its establishment.

It is reported that this job change involves a number of executives, including the top manager, Lu Fang, who will no longer serve as the chief technology officer (CTO) of Lantu Automotive and will be replaced by Wang Junjun, but Lu Fang will still serve as the CEO of Lantu.

At the personnel adjustment meeting of Lantu, Zhu Yanfeng, chairperson and party secretary of Dongfeng Company, and You Zheng, a member of the Standing Committee of the Party Committee of Dongfeng Company, deputy general manager and chairperson of Lantu Automobile, both made speeches and stated that they would go all out to achieve the annual business goals and achieve a rapid increase in sales.

It is not difficult to see that the long-term sluggish sales of Lantu have aroused the concern of Dongfeng executives. In fact, at the beginning of this year, Lantu set a sales target of 46,000 vehicles for the whole year, and only less than 15% were completed in the first half of the year.

In May, Lantu once again held a "100 million vehicles" mobilization meeting, clearly requiring that in the next 100 days, the sales target of 10,000 vehicles should be fought. But before the 100 days, at the mid-year work meeting in early July, Lantu lowered the annual sales target to 31,000 vehicles.

Even so, for Lantu, which only completed 17,700 vehicles in the first 11 months, only 56.94% of the target of 31,000 vehicles was completed. According to this tepid market performance, if Lantu wants to complete the target after the target adjustment, it is almost impossible to sell 13,300 vehicles in the last month.

After some personnel adjustments in July, from the month-on-month sales data, Lantu’s sales seem to have improved slightly. From July to October, monthly sales were 1793, 2429, 2519 and 2553 respectively.

Unfortunately, by November, the stamina for personnel adjustments seemed to have run out, and monthly sales fell again to 1,508 units, even lower than the 1,553 units in January.

It should be noted that during the period from July to October, there were still some "moisture" factors in the sales of Lantu. On July 16, Lantu Dreamer officially launched the delivery of the first batch of car owners. On the day of delivery, 97 central enterprises, state-owned enterprises, and major customers purchased and signed 6,000 Lantu Dreamers.

If the priority delivery is these large customers, during the July-November period, the 6,000 orders signed at that time are almost complete. In other words, B-end orders have contributed significantly to the increase in monthly sales in recent months.

However, automakers cannot survive in the long term by relying on the B-end market. Once this part of the market is saturated, it will have a huge impact on enterprises. BAIC New Energy is a precedent.

November’s sales have been falling at a rate visible to the naked eye. In the days to come, can Lantu still find the next batch of revered B-end customers?

The loneliness of the first two cars may be hopeless, but it cannot stop the new car released by Lantu. On the evening of December 15, Lantu Chasing Light officially debuted, priced between 30-400,000 yuan, intending to impact the high-end car market.

The release of the car chasing light means that starting from the launch of the first model, Lantu FREE, in June 2021, Lantu Auto has deployed three models in a year and a half, spanning the fields of SUVs, MPVs, and sedans.

Optimistically speaking, the product layout of Lantu is relatively complete. But compared with Li Auto, the latter has only sold the ideal ONE car for so long. So from another perspective, it may be helpless for Lantu to frequently layout new models in a short period of time.

Overall, looking at the performance in 2022, Lantu’s big moves can be described as one after another, but the sales volume has never been improved.

Poor sales directly affect Lantu’s profits. In 2021, Lantu Auto’s operating income was 1.77 billion yuan, and the annual net loss was 700 million yuan. In the first half of this year, Lantu Auto’s net loss reached 740 million yuan, and the cumulative loss in the past year and a half exceeded 1.40 billion yuan.

According to the sales volume and net loss in the first half of this year, the average net loss of each sold car is 130,000 yuan. It can be seen that Landscape urgently needs to rely on large sales to amortize the huge investment costs in the previous period, but this does not seem to be easy.

Although Lantu has a dream to benchmark BBA, in reality, Lantu is actually a fledgling waist brand. According to Tianyancha, Lantu Automobile was established in 2018. Even though it is backed by Dongfeng Motor Group, compared with the century-old BBA, there is still a big gap in cultural heritage and market foundation.

For consumers, if they want to persuade them to buy a luxury car, it is not enough to have product strength alone, but also the core selling points that can support the brand’s high-end image.

In terms of creating a sense of luxury, Lantu FREE is equipped with the world’s first one-piece liftable triple screen, as well as welcome modes VOYAH Moment, VOYAH Attention, and VOYAH Care to create a sense of exclusive atmosphere. This direction is indeed correct.

However, in terms of hardware configuration, Landscape used the backward NXP i. MX8 chip, which caused the fluency of the car and the software optimization ability to keep up in time, which attracted many car owners to complain. To remedy this, Landscape released a service package to upgrade the 8155 cockpit chip in May this year, which cost the owner 12,999 yuan to upgrade.

In contrast, Extreme Krypton, which is also a luxury new power brand, happily announced that it would upgrade the cockpit chip to Qualcomm 8155 for free after a similar car card appeared. This quickly reversed Extreme Krypton’s reputation and gradually increased its sales.

Therefore, Landscape has spent a lot of effort to create a sense of respect, but due to improper handling of the car and machine card problem, it has left a bad reputation.

On the surface, it seemed innocuous, but a glimpse of the whole leopard showed that the team of Lantu did not pay enough attention to the sense of technology, and seemed to follow the crowd to make some eye-catching flower work.

Little do they know that in the context of the intelligent era, creating a sense of technology is a shortcut for new power brands to improve high-end brand perception, and it is also a product highlight that is easier to shine. If there is a mistake in this part, how can we compete with BBA, which has a deep foundation in the brand, for the market?

In addition to the sense of technology, in terms of battery safety, Lantu also wants to come up with convincing self-developed technology. But under the test of ruthless high temperature, it is too difficult to make battery safety a product highlight.

In June this year, there was a video on the Internet showing that a Landmap FREE caught fire near the charging pile. In the hot summer weather, it is the season when the battery spontaneous combustion is high, and it is not a big deal.

But bad is bad. Before that, Lantu had always emphasized "battery safety" in its brand promotion. There have been many car review articles that have hyped Lantu’s battery safety, and many headlines have shown full confidence in battery safety technology.

For example, "Why did Xiaopeng, Tesla and other trams spontaneously ignite, but Lantu FREE did’no smoke or fire ‘", "New energy vehicles spontaneously ignited one after another, and Lantu finally cracked the battery security password and refreshed the industry record". These articles seem to tell users that other battery safety is almost meaningless, and only Lantu’s technology in battery safety is impeccable.

After the spontaneous combustion accident, the Lantu official said, "There was no loss of personnel or surrounding property, and we are actively investigating the cause of the accident together with the supplier." However, the specific cause of the spontaneous combustion has not been searched online for the official explanation of the Lantu official.

In fact, as early as when the Lantu brand released its proud mica and amber batteries, not catching fire was the advantage advertised by the manufacturer. But interestingly, after this spontaneous combustion accident, Lantu’s "non-burning golden body" has been broken. According to incomplete statistics, in terms of publicity, Lantu’s dissemination of battery safety technology does not seem to be as high as before.

Perhaps Lantu’s battery safety technology still needs to be strengthened, and before it is truly safe, battery safety is not enough to be a plus for Lantu’s product strength.

In general, for new luxury car brands, if they want to compete with first-tier brands in the market, they need to come up with their own core selling points and have their own differentiated competitiveness that is enough to impress users. Lantu is indeed working in this direction, but from the perspective of making up for the car’s machine card and battery safety, the degree of effort is not enough.

LANTU FREE has been benchmarking Ideal ONE since its inception. Both players on the extended range track have very different fates. Ideal relies on Ideal ONE to carry the banner of a brand, but LANTU FREE gradually disappears from everyone.

In fact, the range extension technology was not complicated. Lantu was backed by Dongfeng, a big tree, and never lacked the funds and resources needed to build a car. But why couldn’t Lantu learn the ideal ONE?

In the opinion of AI, compared with the ideal ONE, the biggest problem of Lantu is that the product positioning is not clear enough.

The positioning of Ideal ONE is quite accurate. In terms of market segmentation, Li Auto divides consumers in the Chinese auto market into family users and non-family users. With internal discussions and iterations, the final consensus is that for Li Auto, the concept of "family user" refers to family users with (one or more) children aged 0-14 at home.

Looking at Landmap again, when talking about the difference between the user population and Li Auto, Lei Xin, the former chief brand officer of Landmap, once said, "The target audience of Landmap FREE is a new backbone who is steady and enterprising, exploring and trying new things. Steady and enterprising, steady progress, not radical, not conservative." In the opinion of Zhu Yanfeng, chairperson of Dongfeng Company, Landmap’s target audience is a "new backbone" force with a good educational background. They respect dignity and friendship, pursue freedom and freedom, and hope to have a tasteful car life.

Therefore, from the perspective of product positioning, Ideal ONE has accurately considered the user’s family members compared to Landscape FREE, while the latter only knows that its users are "new backbone" groups without clear portraits.

If a model cannot establish a clear and perceptible product image in the minds of consumers, the decision-making cycle of consumers will be lengthened, and after a period of hesitation, other competing products may be selected. Therefore, Lantu’s claim to build a "user-oriented technology enterprise" is only a "self-moving" speech, not a closed loop.

One consequence of inaccurate positioning is not knowing where to spend the cost.

Ideal ONE can be recognized by the market because it captures the real demand of home users for cars: six-seat large space. At this time, there can be trade-offs in the resources invested in car building, such as ideal engines, motors, car systems, chips, etc. from suppliers.

When the policy determines that the pure electric battery life can enjoy subsidies above 50km, the pure electric battery life is 51km of the pressure line. By subtraction, the ideal not only meets the user request, but also reduces the cost.

In terms of displacement and structure, the Landscape FREE is equipped with a 1.5T four-cylinder engine (the ideal ONE is 1.2T three-cylinder). In terms of rated power generation, the Landscape FREE 60Kw is also higher than the ideal ONE of 45Kw; even in terms of ride comfort and NVH, the Landscape FREE is also better than the ideal ONE. On the contrary, on chips that should not save money, Landscape is slightly stingy when upgrading chips.

But unfortunately, users are not looking at parameters. In terms of parameters that are difficult for users to perceive, Lantu FREE seems to have given a lot of sincerity. In fact, it is doing useless work in places that users don’t care about at all, and it also eats part of the profit.

The root cause of entering such a misunderstanding is that the market positioning of the product is not clear enough, and the actual needs of the so-called "new backbone" group cannot be discerned.

Perhaps it was because Lan Tu was unable to differentiate its competitive advantage, so when it was disseminated to the outside world, Lan Tu had to emphasize its "national team" attribute.

"Lantu is positioned as a high-end new energy vehicle brand in the national team," said Liu Zhanshu, deputy general manager of Lantu Automotive Sales and Service Co., Ltd. "Our direct competitor is the BBA after full electrification."

At this year’s Chengdu auto show, Lantu launched the "official revision" of Lantu’s FREE DNA. According to Liu Zhanshu, "Tai Chi Black and Tai Chi White are two colors derived from the traditional Chinese Tai Chi culture, which can show the layered sense of Chinese ink and wash, creating a unique Chinese color."

In fact, for a waist brand, if the car has not sold much, but often endorses the product in the name of China and the country, I am afraid it will only give people a sense of "A Dou who can’t be helped".

Welcome to [Autohome Chengdu Discount Promotion Channel], here is the latest discount information for your model. At present, Jaguar XEL is conducting a vigorous price reduction promotion in Chengdu, with a maximum discount of an astonishing 143,800 yuan, bringing consumers a real car purchase benefit. The starting price has been adjusted to 170,000 yuan, which is undoubtedly a good opportunity for Chengdu consumers who are interested in buying Jaguar XEL. If you are interested in this luxury car and want to know more specific pickup prices and preferential policies, please click "Check Pick Up Price" in the quotation form, we will try our best to help you get the best car purchase conditions.

The exterior design of the Jaguar XEL exudes elegance and sporty temperament. The front face features the iconic leopard-eye headlights of the Jaguar family, paired with a unique air intake grille, showing the perfect blend of power and refinement. The overall style is smooth and the proportions of the body are coordinated, showing Jaguar’s pursuit of detail and the desire to cater to the driver’s control, making it unique among competitors in the same level.

The Jaguar XEL outlines its unique design aesthetic with elegant side lines. Measuring 4778mm x 1850mm x 1429mm with a wheelbase of 2935mm, it offers excellent body proportions and a spacious interior. With a front track of 1598mm and a rear track of 1582mm, it ensures solid ride stability and good handling performance. With a tire size of 225/45 R18, the refined rim design not only reinforces the sense of movement in the exterior, but also reflects its attention to detail. Overall, the Jaguar XEL’s side lines are smooth, and the tyre-rim pairing highlights its combination of luxury and performance.

The interior design of the Jaguar XEL shows a refined and luxurious British style, providing passengers with a comfortable driving experience with elegant lines and elegant materials. Its steering wheel is wrapped in leather, providing a good grip, and supports manual up and down + front and rear adjustment to adapt to the different needs of the driver. On the center console, the 10.2-inch high definition touch screen shows the sense of technology, integrating functions such as multimedia system, navigation and phone, which is easy and intuitive to operate. The seat material is imitation leather, providing a comfortable and durable riding experience. The main and passenger seats support front and rear, backrest, high and low adjustment, and even have 4-way waist support to ensure the comfort of long-distance driving. In addition, the front seats are also equipped with a heating function, providing extra care during the cold season.

The Jaguar XEL is powered by a powerful 2.0T turbocharged engine with a maximum power of 184 kW, a maximum torque of 365 Nm, and a powerful output of 250 horsepower. This engine, combined with an 8-speed manual transmission, ensures a smooth driving experience and efficient power transmission.

Summarizing the owner’s Autohome experience, the Jaguar XEL has won praise for its excellent driving performance. The powerful 2.0T engine and the 8-speed automatic transmission work together just right to provide a smooth and unobstructed driving experience. The owner particularly emphasized the handling and torque advantages of the Jaguar XEL, which performed well in both daily driving and in the face of complex road conditions. The choice of various driving modes allows the owner to switch according to the mood and enjoy diverse driving pleasure. It can be said that the Jaguar XEL is not only a car with excellent performance, but also an ideal partner for the owner to realize his driving passion.

The current competition in the automotive market is still very intense, and today’s editor brings it. Let’s take a look.

First of all, from the appearance, the front face of Corolla looks more avant-garde and sexy, the grille uses multi-spoke modeling, which looks sporty. With simple headlights, the visual effect is not bad. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, etc. To the side of the body, the body size of the car is 4635MM*1780MM*1435MM, the car adopts spiritual lines, the side of the car feels very simple, with large-sized thick-walled tires, the shape is quite sturdy. On the rear design, the rear looks relatively clean and refreshing, the tail lights show an avant-garde design style, and the exhaust pipe layout uses a hidden shape, which makes it feel neat.

In the car, the Corolla interior looks very composed and reflects the sense of design. The steering wheel of the car adopts a three-spoke design, which is made of genuine leather, and the palm fit is very high. Let’s take a look at the central control. With the 10.25-inch touch LCD central control screen, the interior design is quite layered, and the overall design of the central control is very good. Let’s take a look at the dashboard and seats. The dashboard of the car has a soft design style and looks very stable. The car uses imitation leather seats, and the seats are wide and thick, which improves the riding experience of the driver and occupants.

The car is equipped with vehicle to everything, driving mode selection, remote control key, Bluetooth key, interior ambient light, traction control (ASR/TCS, etc.) and other configurations, and the configuration has reached the mainstream level of the same level.

I have already introduced this car. I believe that many users who buy a car have taken a fancy to its comfort and practicality. If you really want to buy this car, you still need to go offline to experience it.

I am a Suzhou car owner, mentioning the 2021 B6 Zhiya Deluxe Edition 7 seats, the price of the naked car is 680,000 yuan, and the landing cost a total of 759,400 yuan.

The reason for choosing a car: the family’s car needs come from adding a baby, the original compact SUV plus a baby seat, and then bringing four family members is too crowded, although the German BBA has also considered it, but the comparison of the interior space is large enough, and the safety system is also very comprehensive, which meets the needs of our baby, so the car is also relatively fast, the overall appearance design is very atmospheric, the formal settings can be very face-saving, but not so business atmosphere, so it feels very suitable for the family, black metallic paint and silver wheels, the recognition of the front face is very high, the headlights and logo combination of Thor’s hammer are very domineering, or in line with my aesthetic.

In terms of space, as a large and medium-sized SUV, space is the rigid requirement for purchasing this car. The length is 4953 mm, the width is 1958 mm, and the height is 1776 mm. It exceeds the car that has been used in all sizes. Therefore, the second row of space is really good. The overall interior is wrapped in a large area of genuine leather material, and the wood grain interior is very luxurious as a whole. The materials used are also more elegant, and the workmanship is also good. In terms of comfort, it is probably shock absorption. The effect of the combination of seats and sound. To be honest, I have tested other Volvo models a long time ago. I personally feel that the car is still hard as a whole. It may be that the air suspension brings a different feeling.

In terms of power, when I first selected a car, I was most worried about the power issue, because after all, I am not a professional car watcher. When I saw the 2.0T four-cylinder engine, I first questioned whether it could pull the two-ton behemoth. After careful research, its maximum output power reached 300 horsepower, peak torque reached 420 Nm, and it was matched with an 8-speed automatic gearbox. Although it was impossible to verify the official 100-kilometer acceleration of 6.7 seconds, in scenarios such as starting, overtaking, and climbing, I felt that the power was still sufficient. Don’t count on the official data on fuel consumption. It is necessary to drive 10 fuel consumption in the city. In the case of morning and evening peaks, it is expected to be around 12.

The final summary: the main reason is its safety, the whole series is equipped with OurHours four-wheel drive, urban safety system, but also provides lane keeping, lane departure warning, road traffic sign recognition, etc., all of which make me prefer, if you talk about dissatisfaction, then the second row of seat adjustment space is relatively small, originally thought that the trunk is so large, the second row of seats should be able to lie down, cost-effective recently Volvo’s preferential strength is quite large, which is why I soon started buying a car, feeling in the luxury large and medium-sized SUV in the cost-effective, dear friends, what do you think? Welcome to leave a message to communicate.

Recently, the blue electric car once again shocked, and the official pictures of its flagship model were grandly exposed, instantly igniting the enthusiasm of the market. This new car that combines beauty and practicality heralds a new chapter in family travel.

The official picture of the Blue Electric E5 PLUS brings a strong visual impact with its unique Aurora green body color. The body lines are smooth and tense, showing a futuristic design concept. In terms of interior, the new car is also eye-catching. The flexible layout of five seats and seven seats meets the diverse needs of different families for travel space.

In terms of space design, the blue electric E5 PLUS is even more ingenious. The interior is spacious and comfortable, with an effective space of 3162mm and a high room rate of 66.4%. Both drivers and passengers can enjoy a pleasant ride experience. The seven-seat model has more flexible space. The maximum volume after the second and third rows are laid down can reach 1694L, and the legroom in one row can reach 917mm. The front seats are made of advanced materials and ergonomic design, providing good support and wrapping for long-distance driving.

In addition, the Blue Electric E5 PLUS also focuses on the practicality of family travel. The second and third rows of seats of the seven-seat model can be flexibly adjusted to form a large storage space to meet the various loading needs of families when traveling. This design will undoubtedly greatly enhance the convenience and comfort of family travel.

With the grand exposure of the official picture of the Blue Electric E5 PLUS, consumers’ attention to the car continues to rise. It is reported that the new car will be officially launched for pre-sale in the near future, and more details about this new car will be made public at that time. The arrival of the Blue Electric E5 PLUS will undoubtedly inject new vitality into the family travel market and open a new chapter in family travel.

[Autohome Changsha Discount Promotion Channel] brings you the freshest preferential information! At present, the high-profile luxury SUV – is giving back to the majority of car fans at a great price. In the bustling city of Changsha, a grand price reduction promotion is underway, with a maximum discount of up to 15,000 yuan, bringing consumers real car purchase benefits. The starting price has been reduced to 122,200 yuan, such a discount is not to be missed. Friends who want to seize this good opportunity to buy a car, be sure to click "Check the car price" in the quotation form, and let professional car consultants provide you with personalized preferential policies to help you easily own this favorite car.

The Xingyue L outlines a refined body profile with elegant side lines. The length of 4770mm and the width of 1895mm, as well as the height of 1689mm, combine to create a solid and dynamic body ratio. The wheelbase is up to 2845mm, ensuring a spacious interior space and good driving stability. The tire specification is 235/50 R19, the front and rear tire specifications are consistent, and the delicate wheel rim design is matched, which not only enhances the overall visual effect of the vehicle, but also provides a solid grip and comfort for driving.

The interior design of Xingyue L emphasizes both luxury and technology, highlighting sophistication and practicality. In the spacious cockpit, the steering wheel is made of high-quality leather materials, providing a comfortable feel and good grip. It supports manual up and down + front and rear adjustment to ensure that the driver’s individual needs are met. The 12.3-inch central control screen stands in the center of the dashboard and is equipped with an advanced human-machine interaction system. It integrates multimedia, navigation, telephone and air conditioning control functions, and supports automatic speech recognition, which is convenient for the driver to operate easily during driving.

In terms of seats, the Xingyue L is made of imitation leather to ensure the comfort of the ride. The main driver’s seat is equipped with front and rear adjustment, backrest adjustment, height adjustment (2-way) and waist support (4-way) functions to meet the needs of different drivers. The driver’s seat is also equipped with an additional power seat memory function, providing additional convenience for the driver. The passenger seat also supports a variety of adjustments, while the second row of seats can be adjusted with backrest, providing passengers with more flexibility in space.

Overall, the interior design of Xingyue L not only focuses on quality, but also takes into account humanization and functionality, creating a stylish and comfortable interior environment for passengers.

The 2.0T engine equipped with the Xingyue L of the car series has a maximum power of 160 kilowatts, a maximum torque of 325 Nm, and a strong output of 218 horsepower. This engine is combined with a 7-speed wet dual-clutch transmission to provide the driver with a smooth and efficient driving experience.

To sum up, the Autohome owner gave high praise to the exterior design of the Xingyue L, he felt that its atmosphere and beyond the price range were unforgettable at first glance. The owner’s pride is beyond words, which is also the embodiment of the continuous improvement of many domestic car brands in design. Xingyue L not only satisfied his expectations for the appearance, but also made him feel proud while driving. Therefore, Xingyue L is undoubtedly a model worthy of recommendation, which has won the favor and trust of consumers with its excellent design and quality.

Changan Mazda MAZDA EZ-6 goes offline, setting a new benchmark for joint venture new energy value

On July 17, in Nanjing Jiangning Economic Development Zone, Changan Mazda ushered in an important milestone in its development history – the first B-class sedan based on a pure electric platform, the MAZDA EZ-6 (hereinafter referred to as EZ-6), was successfully launched. This event not only marked a major breakthrough for Changan Mazda in the field of new energy vehicles, but also witnessed another fruit of deepening cooperation between China and Japan.

Nanjing Mayor Chen Zhichang, Nanjing Municipal Committee Standing Committee, Jiangning District Party Secretary Lin Tao, as well as Changan Automobile President Wang Jun, Executive Director of Mazda Automobile Co., Ltd., Chairperson of Mazda (China) and other leading guests attended the new car launch ceremony and witnessed the official signing of the Changan Mazda New Energy Vehicle Cooperation Project.

Mayor Chen Zhichang said in his speech that Changan Mazda has been rooted in Nanjing for nearly 20 years and has made positive contributions to Nanjing’s automobile industry and economic and social development. The successful launch of the EZ-6 and the signing of the cooperation agreement on new energy projects are not only a key step for Changan Mazda to accelerate its strategic transformation to new energy, but also an important milestone for Nanjing’s automobile industry to move towards the era of new energy vehicles.

[Speech by Chen Zhichang, Mayor of Nanjing]

Secretary Lin Tao spoke highly of the deep cooperation between Changan Mazda and Jiangning District, and pointed out that with the launch of the EZ-6 and the signing of the new agreement, the cooperation between the two parties has entered a new stage, and Changan Mazda will surely become a leader in the new energy automobile industry in Jiangning.

[Secretary of Jiangning District Party Committee, Lin Tao delivered a speech]

In his speech, President Wang Jun emphasized that China’s automobile industry is accelerating its transformation to high-end, intelligent and green, and the cooperation between Changan Automobile and Mazda has ushered in new development opportunities. Through the "Joint Venture 2.0" model, the two sides have deeply integrated Changan Automobile’s electrification and intelligent capabilities with Mazda’s car-making heritage, achieving complementary advantages and jointly promoting the development of new energy.

[President of Changan Automobile, Wang Jun delivered a speech]

Chairperson Nakajima said that the launch of the EZ-6 is just the starting point, and Changan Mazda will join hands with Changan Automobile to continue to uphold Mazda’s core DNA and create new energy vehicles with unique Mazda characteristics for global customers, becoming a highly respected brand in the global market.

As the latest crystallization of the cooperation between Mazda and Changan Automobile, the EZ-6 integrates Changan Automobile’s leading electrification and intelligent technology while retaining Mazda’s classic design style and "one-in-one" driving pleasure. The new car offers two power options: pure electric BEV and extended-range REEV, becoming the only model in the joint venture B-class sedan market to provide extended-range power, meeting the diverse needs of consumers.

It is particularly worth mentioning that the intelligent configuration of the EZ-6 was highly praised by the attendees. The vehicle is equipped with 4 high definition panoramic cameras and 12 high-performance ultrasonic radars, which can identify a variety of complex parking spaces and realize a variety of intelligent parking functions such as automatic parking and remote control parking, bringing users an unprecedented convenient experience.

With the successful rollout of the EZ-6, Changan Mazda has officially opened a new chapter in joint venture new energy. In the future, Changan Mazda will continue to increase investment in the field of new energy, accelerate the development and listing of subsequent new energy models, promote the high-quality development of China’s new energy automobile industry, and contribute Chinese wisdom and Chinese strength to the global automobile industry.

After all, his situation is different from some other artists. He has not been officially named and accused, nor has he been severely punished. Therefore, as long as he can continue to maintain his position in the idol circle and grasp the hearts of fans, he may still be able to "make a comeback" in the entertainment industry in the future.

The news of Qixi Festival’s comeback also seems to convey a kind of happy news, telling fans that "my husband is back". For fans, it is undoubtedly an excitement and excitement to see their idol return to the stage. Moreover, the timing of Cai Xukun’s comeback also coincides with the blue typhoon wave, which seems to conform to the emotions of some netizens.

It can be seen from this incident that the "comeback" of artists is not an overnight decision, and needs to be balanced in many aspects such as business, image and fan emotion. In any case, the future development of Cai Xukun and other artists is worth looking forward to. I just hope they can stick to their original aspirations and become better versions of themselves

It’s a mid-sized car. I don’t know how much you know about it. Let’s introduce it well.

Let’s take a look at the appearance of the dark blue SL03. The front of the dark blue SL03 looks more personalized and looks very cool. The headlights are personalized, which greatly enhances the refinement of the whole vehicle. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. Come to the side of the car, the body size of the car is 4820MM*1890MM*1480MM, the car adopts fashionable and simple lines, the body looks very delicate, with large-sized thick-walled tires, the shape is eye-catching. At the rear of the car, the rear of the car and the front face echo each other, and the taillights look very avant-garde, and the shape is relatively sharp.

Sitting in the car, the interior design is more angular and the visual effect is quite unique. The steering wheel of the car is very in line with the interior style, equipped with functions such as manual up and down + front and rear adjustment of the steering wheel, which looks a little more delicate. From the central control point of view, the car is equipped with a touch LCD central control screen, which makes the interior design quite layered, and the details are still in place. Finally, let’s take a look at the dashboard and seats. The dashboard design is remarkable, and the shape has taken a sports route. The car adopts a leather/fur material mix and match seat, which is equipped with functions such as electric adjustment of the auxiliary seat, electric adjustment of the seat with memory, and seat ratio reversal. It is very comfortable to ride.

The deep blue SL03 is equipped with a motor with a total power of 160KW and a total torque of 320N.m. It has good acceleration, excellent cruising range, and good power performance.

The car is equipped with vehicle to everything, driving mode selection, remote control key, Bluetooth key, NFC/RFID key, interior ambient light, traction control (ASR/TCS, etc.) and other configurations, which are rich in functions and greatly enhance its convenience.

The dark blue SL03 introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and the driving experience and space experience are not picky. If you are also concerned, you may wish to experience it.

Self-owned brands continue to "sprint" upward.

In the first half of this year, the market share of independent brands has increased to 46.6%. However, the number of Chinese brands standing in the front row of the high-ranking team has been stable and fast in the luxury camp after years of precipitation. Brand sales and word-of-mouth have both harvested. Data show that more than 122,700 retail vehicles in the first half of the year, an increase of 7.8% year-on-year.

At the beginning of the second half, the brand took the lead in "branding". On July 26, the brand was officially launched, and the market guide price was 159,800-225,800 yuan. It is reported that the new positioning is a B + class model. This time, the brand did not follow the "routine" of the mid-to-high-end car market, but continued to "up the ante" in terms of product strength. So, what is the strength of this new car? How will it help the brand transition in the second stage?

Evolving from a B-class car to a B +-class model

In the story of brand revival, it is the "protagonist" that cannot be said. In April 2018, it was officially launched, and the price of the new car was 149,800-195,800 yuan. At that time, the medium and high car market was dominated by Japanese and German models, but with the product power of BBA, it opened up the situation in the B-class car market and gained a firm foothold.

In the team, has been the most powerful sales responsibility, data show that the cumulative sales of nearly 20,000 vehicles in 2018, 2020, sales reached 64,000 vehicles, 2021 exceeded 80,000 vehicles. In the first half of this year, although the car market is full of variables, sales are still high, retail sales reached more than 33,000 vehicles.

This time, the brand new has also become the focus of fans’ attention. Many netizens call the brand new "small H9". Since the new pre-sale, the new order has exceeded 10,000 and the delivery has exceeded 1,000.

In terms of product strength, the new car is also rushing to the B + level. The new refresh is not a surface upgrade, but an all-round upgrade and evolution from the appearance design, power system, suspension layout, interior and intelligence system, and takes a high-end route in product strength.

The new car is equipped with a new intelligent cockpit, the most significant feature of which should be the OTA upgrade. This upgrade is not simply to increase the functions of the car, but to comprehensively upgrade the six major systems, including power, chassis, and auxiliary driving. This is a commonly used product idea for new car makers.

Moreover, the new car has taken the functional experience to a higher level. For example, the original suspension screen has been converted to an embedded large-screen design, and it is equipped with a Zhilian 3.0 car system. The voice function is the most outstanding, and it can directly control 17 functions such as windows, sunroof, and intelligent high beams. In addition, the power is divided into three types, including 1.5T, 2.0T, and 1.5T HEV power systems.

Running again to help achieve the million-dollar goal

Today, the high-end car market is constantly changing, in addition to the joint venture army, there are Chinese brand high-end products and new car forces have entered the market, it can be said that the 200,000 car market is the most concentrated key area.

Rushing to the high end, the new car is not only reborn in product strength, but also does its "homework" in places that cannot be seen. The new car has as many as 227 patented technologies. The new car was born in a prosperous factory known as the "Lighthouse Factory of Numerical Intelligence".

Moreover, before going on the market, the new car has undergone rigorous road tests equivalent to more than 7 million kilometers of user conditions, deeply verifying the reliability and durability of the new car, and laying a solid foundation for internal strength. The result of both internal and external repairs is to enable the new car to fight hard against competitors of the same level.

Now, the car market in 2022 has entered the "second half", and a new round of competition has begun. For the brand, the fully armed new product is naturally the sales "pioneer" in the product series, helping the brand achieve the sales target for 400,000.

Moreover, according to the group’s plan, by 2025, the brand’s sales scale will exceed one million units. As an important branch, it is constantly expanding its product line. Build its own product team from the directions of fuel vehicles and new energy vehicles.

In terms of fuel vehicles, it is mainly the new car series composed of H7 and H9, as well as the SUV series composed of HS5 and HS7. In terms of new energy models, it is mainly the combination of electric vehicles, such as E-HS3, E-HS9 and E-QM5. In August, the first MPV model HM9 will be officially launched. At that time, the brand’s product line will cover cars, SUVs and MPVs. It is reported that in the future, the electrification transformation will also be accelerated to further help the brand achieve the million-dollar goal.

Ghost Douche’s point of view: The brand goes up, starting from the product end. Brand new, with too many era elements, this model is all in the brand’s most advanced technology, design, intelligence, power and car-making technology. It is another "ace" for the brand to attack the market. Next, it will rush to the million sales target together with the brand. What do fans think about this, leave a message.