The widely circulated online articles also questioned lithium batteries, including: lithium batteries are highly toxic, short-lived, explosive and harsh in use conditions; Unable to recycle, resulting in great environmental pressure … … Is this really the case? The "Verification" column of People’s Daily continued to interview many industry experts to explore the truth.

　　Lithium batteries are highly toxic and dangerous goods?

　　Response: Lithium batteries do not contain toxic substances, and the impact is far less than that of lead-acid batteries.

　　"Strictly speaking, lithium-ion batteries and lithium batteries are still conceptually different." Wang Fang, chief expert in the field of power batteries in China Automotive Technology Research Center, secretary-general and senior engineer of battery testing and application technology alliance, said that lithium batteries usually refer to batteries with lithium metal or lithium alloy as the negative electrode and non-aqueous electrolyte. Lithium-ion battery refers to rechargeable secondary battery, the negative electrode does not use metal lithium, and it works by lithium ion moving between the positive and negative electrodes. However, in daily life, people are used to calling lithium-ion batteries lithium batteries or lithium batteries for short.

　　It is understood that most of the new energy vehicles promoted in China (including pure electric vehicles and plug-in hybrid vehicles) use lithium-ion batteries, of which Ferrous lithium phosphate accounts for 80%— 90%, ternary lithium batteries have also been widely used in passenger cars.

　　In response to the statement that lithium batteries are "highly toxic dangerous goods" pointed out in the online article, Wang Fang refuted that lithium batteries do not produce any toxic and harmful heavy metal elements and substances such as lead acid, nickel chromium and nickel hydrogen, and are relatively less polluted. And its electrolyte is organic solvent and lithium salt, mostly non-toxic or low-toxic; However, the decomposition or hydrolysis products of lithium batteries are hydrofluoric acid and other fluorine-containing compounds, which are corrosive and toxic.

　　Liu Haojie, a researcher-level senior engineer at the 18th Research Institute of China Electronics Technology Group, said that the lithium-ion battery itself does not contain toxic substances, and the carbon in the negative electrode and the metal oxide in the positive electrode are basically non-toxic. Because lithium-ion batteries belong to a sealed system, they will not be exposed to these substances in normal use. "In any case, its impact is far less than that of the most widely used lead-acid battery at present."

　　Lithium batteries have short life and harsh conditions?

　　Response: The life of power lithium-ion battery can reach 2000 cycles, and the battery management system can limit "overcharge and overdischarge".

　　How long is the current lithium battery life? Will shallow charging and discharging and overcharge and overdischarge affect the safety and life of the battery?

　　"There are many factors that determine the service life of power lithium-ion batteries, including the characteristics of the system itself, as well as the manufacturing process and working conditions. A high-quality battery system and scientific system management can achieve a long service life. " Wang Fang said that according to the cut-off condition that the capacity decays to 80% and the discharge depth test of 100%, the life of power batteries can basically reach 2000 cycles.

　　"Overcharging and overdischarge means that the voltage of the battery exceeds or falls below the specified cut-off voltage during charging and discharging, which will bring harm to the performance and life of the battery." Wang Fang said, but the BMS battery management system in the battery will limit and protect it. It will limit the charging of the battery at low temperature and recharge it when it is heated to a suitable temperature. Wang Fang said that in order to ensure the safety of lithium-ion batteries, there are a series of safety protection designs from battery cells, modules to battery systems to prevent the batteries from being overcharged and over-cooled, and alarm and protect them in time in case of abnormality.

　　It is mentioned in the net that there have been media reports that "Tianjin No.18 Institute has proved that lithium batteries burn and explode in almost all projects such as high temperature and high pressure, puncture and impact, and overcharge and overdischarge".

　　In this regard, Liu Yanlong, secretary general of China Chemical and Physical Power Industry Association, said that at the end of May 2014, the 18th Research Institute of China Electronics Technology Group was interviewed by the media, but the phenomenon of battery burning and explosion in the program was caused by dismantling the protection circuit according to the requirements of program recording, and then conducting abuse experiments. The main purpose of this experiment is to let users know about the possible dangerous situation of ternary lithium battery without protective measures under abuse conditions.

　　"The safety of lithium-ion batteries is theoretically controllable, and most of the safety problems are caused by product defects and abuse." Liu Yanlong said. "But the safety of battery cells, modules and systems alone is not enough to ensure the absolute safety of electric vehicles equipped with lithium batteries." Li Ping, Chairman of Contemporary Amperex Technology Co., Limited New Energy Technology Co., Ltd. (CATL), introduced the current top Model— S used 7104 Panasonic ternary lithium batteries, and made great efforts in battery safety protection, including setting sensors, being controlled by battery control system, and using a large number of high-strength aluminum alloys and other materials for collision protection. With these safety designs, the probability of safety accidents still reaches one in ten thousand.

　　Wang Qinghua, a researcher-level senior engineer at the 18th Research Institute of China Electronics Technology Group, also pointed out that the products in the electric vehicle battery market are mixed, and the batteries produced by some manufacturers have poor consistency, and the effectiveness of the management system is not very effective. The problem of a single battery will have a certain impact on the overall life of the battery pack. In this regard, Wang Qinghua suggested that the government should improve the corresponding test and verification standards and strengthen the management, supervision and testing of the electric vehicle market.

　　Is the pollution of waste lithium batteries uncontrollable?

　　Response: Due to relatively small environmental risks, lithium batteries have not been included in hazardous waste management, but the recycling system should be laid out as soon as possible.

　　Is there a compulsory recycling policy for lithium batteries at present? Is it true that waste lithium batteries will cause great environmental pressure, as stated in the online article? Wang Fang said that at this stage, waste batteries that are included in hazardous waste management by environmental protection departments include waste cadmium-nickel batteries and waste lead-acid batteries. Disposable batteries, lithium-ion batteries, nickel-hydrogen batteries, etc. are not included in hazardous waste management because of their relatively small environmental risks.

　　However, when waste lithium-ion batteries enter the environment, the electrode materials and electrolyte react with other substances in the environment, such as hydrolysis and oxidation, which may cause heavy metal ion pollution such as nickel, cobalt and manganese, fluorine pollution and some organic pollution. So, can these pollutions be controlled?

　　Wang Fang said that for the treatment of lithium-ion batteries, the "Recycling Policy for Power Batteries of Electric Vehicles (2015 Edition)" drafted by the Environmental Protection Department of the National Development and Reform Commission stipulates that wet smelting technology is encouraged to treat waste lithium-ion batteries, and the comprehensive recovery rate of nickel, cobalt and manganese should be no less than 98%. "For the processing technology of lithium-ion batteries, China has always had research teams from universities and conducted cooperation and exchanges with the United States." Wang Fang said.

　　On January 8th, the Ministry of Industry and Information Technology issued the Interim Measures for the Administration of Industry Standard Announcement on the Comprehensive Utilization of Waste Power Batteries of New Energy Vehicles (Draft for Comment), which intends to implement dynamic management of enterprises for the comprehensive utilization of waste power batteries of new energy vehicles, and entrust relevant professional organizations to assist in the relevant work of announcement management.

　　Hu Shuqing, chief expert and researcher-level senior engineer of China Electronics Science and Technology Corporation, said that for lithium-ion batteries with Ferrous lithium phosphate, lithium manganate and ternary materials with low cobalt content as positive active materials, due to the low commercial value of recycling, enterprises are not interested. The recycling of these used batteries must be issued by the state policy, in order to successfully realize the closed loop of the industry. At present, China has issued some policies and standards, such as the classification of used batteries, storage and transportation norms, and technical policies for pollution prevention and control of solid waste and hazardous waste, but they are not sufficient.

　　"The work of recycling lithium-ion batteries should be laid out as soon as possible." Wang Binggang, head of the National 863 Energy-saving and New Energy Vehicle Project Supervision and Consulting Expert Group, said that to establish a power battery recycling system, it is necessary to improve battery standardization, establish a code traceability system, implement strict reward and punishment measures, and conduct qualification management for recycling enterprises.

　　(Reporter Wang Zheng Zhu Hong)

　　Live broadcast skills, how to record small videos are popular, and these entertainment projects in life have now entered a college classroom. Recently, the opening of "online celebrity College" in Chongqing Institute of Engineering has attracted attention. On September 20th, Chongqing Institute of Technology responded to the Beijing Youth Daily reporter that "online celebrity College" is neither an independent college nor a specific major, but a training project of "school-enterprise co-construction" between schools and enterprises. At present, 19 students have participated, and the enterprises provide training teachers and practical opportunities, while the schools provide venues and equipment. Students participate voluntarily to solve the employment problems of some students. The cooperative enterprise of "online celebrity College" said that it would train students in live broadcast skills such as "asking for gifts", and then sign a contract with them to become full-time anchors of the enterprise.

　　In this regard, education experts believe that the establishment of "online celebrity College" in colleges and universities is not serious and rational enough. Experts pointed out that "online celebrity" can’t be called a profession at present. As a new phenomenon, it has no relevant subject connotation and can’t be the foundation of a college or major. He also reminded students that they should maintain the basic ability of value judgment in dealing with "online celebrity College" and not fall into the misunderstanding that "work is a simple matter".

　　event

　　A university in Chongqing set up "online celebrity College" to select students.

　　Recently, some netizens posted that "Xingyun online celebrity (Industry) College" (referred to as "online celebrity College") has been newly established in Chongqing Institute of Engineering, and the work of "selecting students" has been carried out. The reporter of Beiqing Daily noticed that there were a large number of people at the selection site, and the words "First online celebrity Student Selection Meeting of Xingyun online celebrity (Industry) College" were written on the display board. The posting netizen also said that "online celebrity College" has already held a "class opening symposium".

　　According to public information, Chongqing Institute of Technology is a full-time undergraduate college with 30 undergraduate (junior) majors and more than 13,500 full-time students. According to the information of official website, on July 4th this year, the school and a local cultural communication company held a signing ceremony of "Building Xingyun online celebrity (Industry) College". The relevant person in charge of the school introduced at the scene that the opening of "online celebrity College" was "a beneficial attempt with pioneering strategic significance for the industry based on online celebrity’s economy", and expressed the hope that through cooperation, the problem of "a large number of high-quality and high-quality professionals are lacking at this stage" in online celebrity industry could be solved.

　　After the incident was exposed, many netizens paid attention. Some netizens questioned whether "online celebrity College" is an independent college of the school or a major under it. Some netizens are curious: What courses are taught by online celebrity College and who will teach them? Some netizens are worried that the establishment of "online celebrity College" will bring excessive praise to the industries such as "online celebrity" and "anchor" among students.

　　school

　　At present, it is an orientation class with 19 students.

　　On September 20th, the reporter of Beiqing Daily called Chongqing Institute of Technology to inquire about this matter, and the school said that the management school of the school was responsible for the "online celebrity College". Subsequently, Mr. Zhang from the School of Management of the school told the reporter of Beiqing Daily that "online celebrity College" is neither an independent college nor a specific major of the school, but a cooperative project of "school-enterprise co-construction" between the school and the enterprise. "It should be regarded as a directional (training) class in the direction of online celebrity. The enterprise provides training teachers and practical opportunities, the school provides venues and equipment, and students participate voluntarily." He also introduced that "online celebrity College" started classes on September 19th and officially started classes on September 20th, with a training period of three months.

　　Teacher Zhang told the reporter of Beiqing Daily that the selection of students is mainly aimed at undergraduate students in the graduating class of e-commerce and marketing in the School of Management. "Now the webcast is also quite popular. Participating in training will also help our students in the School of Management." Teacher Zhang said, "After students voluntarily sign up, the enterprise will also interview the students who have signed up, mainly considering the students’ body, language expression, face value and other characteristics. At present, there are already 19 students in this orientation class. "

　　Teacher Zhang also said that "online celebrity College" is only an attempt at present. "If the operation effect is good, the school may declare such a major in the future, but it will not be called ‘ Online celebrity major ’ Because there is no such professional name in the professional catalogue of the education department, it may be called ‘ Network anchor ’ Or ‘ Webcast ’ Professional. " He added that at present, after the training of these 19 students, the school will not issue separate certificates, "which major was originally a student of the college, and which major was taken."

　　Asked about the expected goal of the orientation training course, Teacher Zhang said that on the one hand, it is to solve the problem of job hunting for some students. "Considering their own interests, there are also related practicality. For example, the current e-commerce industry will also do live webcasting promotions, etc."; On the other hand, the school arranged for teachers to participate in lectures and study all the time, "to prepare for online celebrity’s economic research and possible application for related majors in the future".

　　student

　　To learn "live skills", "psychology" and other courses.

　　On the evening of September 20th, the reporter of Beiqing Daily contacted one of the first 19 students who participated in the training of online celebrity College — — Li Shan (a pseudonym). Li Shan told the reporter of Beiqing Daily that she was a graduating class student and signed up for the training under the recommendation of her teacher. "Most of the 19 students who participated in the training were girls.".

　　Li Shan told the reporter of Beiqing Daily that at present, the "online celebrity College" training class of the school has set up related courses such as "Personality Shaping", "Live Broadcasting Skills", "Image Design", "Performance", "Psychology" and "Video Recording" this week, and these contents are all taught by personnel arranged by enterprises.

　　Li Shan introduced that on the afternoon of 20th, "online celebrity College" officially started classes. The first class was "Personality Shaping", and everyone had 3-5 minutes to show on stage. Teachers would comment on students’ overall style and personal orientation according to their live shows. I was asked by my teacher to give an open performance. After the performance, two teachers commented on my performance one after another. She also told the reporter of Beiqing Daily that in addition to the "Personality Shaping" class, there were teachers at the scene to guide students how to shoot small videos. "The teacher will let us shoot ‘ Tik Tok ’ The video came to the top, I took it all afternoon, and now I am too tired to walk a step. "

　　Li Shan said that the 19 students who participated in the training of "online celebrity College" are now paid by the school. "The teachers said that after graduation, the school would arrange for us to sign a contract with the company to do online celebrity, and I feel quite good. It will be very good for me and will be famous."

　　enterprise

　　Cultivate full-time anchor professors to "live broadcast gifts"

　　The reporter of Beiqing Daily noticed that the enterprise that cooperated with Chongqing Institute of Technology to set up "online celebrity College" training was Chongqing Miyin Culture Communication Co., Ltd.. According to industrial and commercial information, the company was established in January this year, and its business scope is: organizing cultural and artistic exchange activities; Undertaking exhibition services; Cultural and artistic performance planning.

　　On September 20th, the reporter of Beiqing Daily consulted the enterprise as a student about the establishment of "online celebrity College" in cooperation with the school. According to a person in charge, at present, the orientation classes offered in cooperation with the school mainly cultivate online celebrity in three directions: live broadcast, e-commerce and short video. "In addition to absorbing students from directional schools, social workers can also apply for training courses with the same teaching content, charging 3,980 yuan for three months".

　　According to the person in charge, the current training for students is also three months. "The first month is mainly theoretical knowledge training, followed by ‘ Online celebrity ’ ‘ in related industries; Actual combat ’ Let the students learn to operate from the beginning. As far as students are concerned, they mainly cultivate talents and sell products eloquently. In addition to their own live broadcast profits, there are all-round types of anchors with extra business. "

　　Subsequently, the person in charge sent a more detailed teaching schedule to the reporter of Beiqing Daily. Apart from the contents mentioned by Li Shan, there are also courses such as "appreciation of live broadcast" and "self-reflection after live broadcast". In this regard, the person in charge said that the designated assignment of "self-reflection after live broadcast" is to require students to show themselves by making personal short videos, so as to increase the spread and exposure of short videos. In addition to the training, we also set up an assessment link for students. "If students fail the assessment, it will affect our subsequent training of students."

　　In addition, the person in charge stressed that during the training process, online celebrities will be invited to teach students some practical experience, "for example, they will teach students the skills of asking for gifts in live broadcast, and how to create live broadcast topics and master the psychology of fans". He also revealed that after the training, students can sign a contract with the company and become a full-time online celebrity anchor. "This training project can be said to be a online celebrity incubation base built by the company, and it has cooperated with several live broadcast platforms such as Betta, Zanthoxylum bungeanum, Dragon Ball and YY".

　　expert

　　"online celebrity" can’t form a discipline.

　　Chu Zhaohui, a researcher at China Institute of Science Education, told the reporter of Beiqing Daily that it was not serious enough and rational enough for colleges and universities to offer the training course of "online celebrity College". "This is a manifestation of following the trend, its principle and creation ‘ Star major ’ Similarly, there is not much autonomy in essence, and it is a passive state. "

　　Chu Zhaohui said, "The establishment of any college or major in colleges and universities needs to be based on the professional teaching content and standards, and the establishment of majors must follow the standardized procedures and evaluation process. But, at least for now, ‘ Online celebrity ’ It is just an emerging social popular phenomenon. It has no relevant subject connotation and has not been precipitated for a long time, so it cannot become the foundation of a college or major. "

　　Chu Zhaohui pointed out that it will take time to test whether "online celebrity" can become a career, because a job that can be called "career" should meet the conditions of stable work content and scope. "It is recommended to first ‘ Online celebrity University ’ Observe for a period of time and then look at the development. " He also said that for "online celebrity College", most students should maintain basic value judgment ability. "Students should understand that even if they enter ‘ Online celebrity University ’ , it may not become ‘ Online celebrity ’ ; You can’t think that you have participated in ‘ Online celebrity University ’ As an anchor, I have a misunderstanding about employment and think that work is a simple and easy thing. "

　　Text/Zhang Ya Zhang Xi Liu Sijia

　　Recently, Wahaha launched a special edition of Nutrition Express with the value of 98 yuan, and attached a "Nutrition Express Makeup Gift Box". The make-up gift box contains two bottles of nutrition express line with classic packaging and two make-up plates with different colors. One of the make-up plates with orange tones has been praised by netizens as "good color matching, I want to try!"

　　Since November 21st, Zong Qinghou, Chairman and General Manager of Wahaha, and his daughter Fuli Zong have been warming up this series of products in Weibo — — Previously, Weibo of Zong Qinghou had not been updated for nearly 27 months, and the last Weibo of Fuli Zong stayed in June 2018. Both of them appeared on social platforms in Weibo again, both for the promotion of this event. Wahaha’s make-up plate has been welcomed by netizens. Weibo, the official Wahaha official, issued a lottery Weibo on November 26th, with nearly 30,000 entries forwarded.

　　Many brands try to make cosmetics and skin care products from the food industry. Every time food brands launch cross-border new products, it will almost cause a heated discussion on the Internet and become a veritable "cross-border online celebrity".

　　However, if you become a "online celebrity", will there be a "money way"?

　　Individual combat

　　Wahaha put on a make-up plate, and LU ZHOU LAO JIAO CO.,LTD perfume was on fire for a while.

　　From the end of November, the official account of @ Wahaha continued to warm up in Weibo, until December 1, when Habao Amusement Park, the mall in Wahaha WeChat WeChat official account, officially launched a special edition of Nutrition Express.

　　Although you can’t see the specific sales figures on its purchase page, the customer service of Habao Amusement Park told the reporter, "This is an activity while stocks last." As of 16: 00 p.m. on December 4, a limited number of 5,000 products can still be purchased.

　　The relevant person in charge of Wahaha told the reporter, "The make-up plate is just a gift of the special edition of Nutrition Express. Wahaha has no plans to transform into make-up for the time being, and chose make-up products because this category is highly topical and popular among young people, which is more suitable for carrying some innovative attempts. "

　　"Wahaha has never invested too much energy in marketing. With the upgrading of consumers, we also want to try some new things. We tried AD calcium milk moon cakes before, but they were very popular, and they were snapped up within 1 second. We want consumers to know that Wahaha’s brand image is changing, becoming more interesting and diverse, and no longer having a sense of distance and time. "

　　LU ZHOU LAO JIAO CO.,LTD and Nongfu Spring, which also started with drinks, face the same problems as Wahaha in cross-border operation — — They all launch cross-border products under a single brand.

　　As a brand selling liquor, LU ZHOU LAO JIAO CO.,LTD’s cross-border products are also related to its main products, and the perfume named "LU ZHOU LAO JIAO CO.,LTD’s stubborn taste" is widely concerned by netizens because of its fragrance. In February, 2018, relevant persons in LU ZHOU LAO JIAO CO.,LTD revealed to the media that the first batch of 20,000 bottles of perfume had been sold out within a few days. This cross-border led to an increase of 94.1% in the sales volume of official flagship store of brand Tmall and an increase of 18.70% in PV.

　　However, after the heat subsided, the sales of this perfume fell off a cliff. The reporter found that whether in official website or in its Tmall flagship store, its monthly sales volume is below 250 bottles.

　　Also starting with drinks, Nongfu Spring chose to cross the border to make mask products. At the end of 2017, three hydrating skin care products launched by Nongfu Spring focused on the moisturizing effect of "natural birch juice". Zhong Shanshan, chairman of Nongfu Spring, once said in an interview with Sina Finance that some people wanted Nongfu Spring to launch moisturizing products a long time ago. "We have no doubt about our direction, and our products are subversive."

　　The reporter found that the monthly sales volume of two moisturizers with a price higher than that of 200 yuan was less than 200 pieces. It is worth mentioning that in the follow-up news release of this mask, the phrase "this product was launched across the border for Nongfu Spring" no longer appears too much. This may also be the dilemma that a single brand will face when launching cross-border products. Once the wind as a gimmick has passed and sales are weak, how should products continue to be marketed?

　　combined operations

　　White rabbit+Meijiajing launched milk-flavored lip balm

　　There are still many brands that choose to cooperate with other brands to launch cross-border products.

　　White rabbit toffee is also one of the "cross-border online celebrity". As early as September this year, White Rabbit Butterflies had jointly launched a lip balm with the domestic brand Meijiajing. Lip balm not only follows the packaging of white rabbit toffee, but also its fragrance, which belongs to white rabbit toffee alone.

　　The first batch of white rabbit lip balm was put on the shelves on September 20th. According to the Beijing Evening News, in less than 2 minutes, all the white rabbit lip balm was robbed of the shelves. The next day, the emergency replenishment of Meijiajing was launched again, and the price was raised from two in 78 yuan to two in 80 yuan, but it was still sold out.

　　The 59-year-old white rabbit toffee and the 56-year-old Meijiajing are both "old brands". In an interview with the media, the relevant person in charge of the United States and Canada said, "Although young people can easily buy cosmetics from all over the world and all kinds of imported sweets and snacks, they are hard to replace the old-fashioned domestic complex in many people’s hearts. We believe that when these time-honored brands rise to ‘ Complex ’ The height is difficult to be easily replaced. "

　　On the e-commerce platform Taobao, the reporter browsed the official flagship store of Meijiajing and found that the price of White Rabbit Lipstick has been restored to two in 78 yuan. At present, the products on the shelves are only pre-sold, but their monthly sales have reached 8,353, and the buyers’ comments are basically favorable. The most frequent phrase is "Full of childhood memories".

　　Zhou Heiya, which also introduced lip products, has integrated the "spicy" characteristics into the small spicy kiss and bite lipstick that cooperated with the Royal Mud Workshop. At present, the small spicy kiss and bite lipstick has stopped selling, but the discussion and exposure brought by this product to the two brands are still not over.

　　outshine others

　　"Wang Zi" with nose and eyes is better than "feelings" that can’t be seen or touched?

　　In all the cross-border attempts of food brands, Want Want is better.

　　In 2018, Want Want successively cooperated with clothing brands TYAKASHA and Nature Hall, and launched clothing and other products, which not only successfully attracted the attention of netizens, but also gained considerable recognition in the fashion industry, and even appeared many knockoffs on major e-commerce platforms.

　　According to the report of beijing business today, the clothing jointly signed by Want Want and TYAKASHA was put on sale on a small scale on October 16th. The data shows that co-branded products such as sweaters, sweaters and coin purses were all sold out within 7 seconds, which also drove nearly 700,000 fans into the official flagship store of Want Want Tmall, and the passenger flow increased more than 10 times than usual.

　　The "Want Want Snow Cake" air cushion foundation jointly launched by Want Want and Nature Hall has also been affirmed by the data. After the pre-sale started at 0: 00 on October 20, the number of reservations in only one day has reached nearly 10,000.

　　Even if the limelight has passed, the peripheral products sold by Want Want in Tmall flagship store can still be "played" compared with other brands. On December 3, the reporter found that the monthly sales of two peripheral products of Want Want exceeded 1,200.

　　The reason is probably not unrelated to the "Wangzai" IP image it launched. Compared with other time-honored brands, Wangwang can only give an intangible "feeling", and the biggest trump card in Wangwang’s hands is Wangzai’s IP image.

　　Want Want seems to gradually realize that its IP itself may sell better than food. At the same time of launching joint-name funds in succession, Want Want also launched the "Want Want Sun Star Double Creation Plan" at the end of 2017, and planned to incubate relevant operation teams to create a "internet plus Wenchuang+Food" model.

　　expert

　　The more products a brand has.

　　The higher the binding to the new generation of consumers.

　　Zhu Danpeng, a food industry analyst, told reporters that traditional food companies frequently try to launch cross-border products in order to gain more new generations of consumers.

　　"In modern society, the needs of young people are more and more diverse. The more products a brand has, the higher its binding to the new generation of consumers. These cross-border products are essentially to enhance the stickiness with the new generation of consumers and make the whole brand younger to meet the multi-dimensional needs of the new generation of consumers. "

　　Zhu Danpeng said, "At present, it is still difficult to judge which brand’s cross-border is successful, and everyone is testing the water. Although after the launch of cross-border products, both heat and effect have been achieved, it remains to be seen whether they can be transformed into effects in the end. At least until the first quarter of next year, we can judge which brand’s cross-border is successful by comprehensively looking at the sales data of various brands. "

　　Chengdu Business Daily-Red Star Journalist Intern reporter Yang Peiwen

　　Can Mr. Li buy a tablet computer for 25.1 yuan from the paper towel respondents? There is really no pie falling in the sky. A few days ago, a number of consumers reported to the complaint platform of the quality report that a few days ago, they participated in the activity of buying a brand of tablet computers for 25.1 yuan launched by Tmall’s "Hanzhong Manotti Store". Unexpectedly, after paying for the purchase, they received a pack of paper towels.

　　On September 10th, The Paper first asked the store as a consumer whether there was any activity of snapping up tablets for 25.1 yuan, and the customer service of the store said that "tablets don’t have 25.1 yuan"; When asked why someone took part in the 25.1 yuan rush to buy a tablet computer, but received a pack of paper towels, the customer service never replied.

　　The Paper then called the store’s Shenzhen Manotti Trading Co., Ltd., but the phone could not be connected. Entering the sales page of this tablet computer in the online store shows that the product has been removed from the shelf.

　　According to one of the consumers, Mr. Li, on August 30th, a friend shared a 25.1-yuan activity launched by Tmall’s "Hanzhong Manotti Store" on WeChat group, and he placed an order to buy a new brand T8 ultra-thin 2019 tablet. After receiving the 20 yuan coupon, he actually only paid 5.1 yuan.

　　Surprisingly, a few days later, Mr. Li received the goods and opened the package with a pack of paper towels. He applied for a refund after repeatedly reporting to the store’s customer service that there was no result.

　　The negotiation record between Mr. Jiang and the store. Together with Mr. Li, Mr. Liu and Mr. Jiang, his WeChat friends, bought the tablet computer of the online store. Liu and Jiang told The Paper that they refused the store’s refund request after receiving the paper towels and asked the store to reissue the tablet computer.

　　According to the chat record between Mr. Jiang and the customer service of the store, he asked the merchant to reissue the tablet. The customer service said that Mr. Jiang had taken a deposit, saying that if he wanted the tablet, he would have to pay 300 yuan, otherwise he would only send a gift to Mr. Jiang by courier. At the strong request of Mr. Jiang, the customer service also said that it would reissue "genuine products".

　　Mr. Jiang asked the store to reissue the tablet case. On September 9, Mr. Jiang received the "genuine" tablet case reissued by the store. He thought it was a tablet computer, but when he opened the parcel, the so-called "genuine" was actually a tablet computer "full netcom leather case".

　　The order shows that the purchased product is a tablet computer. The Paper noticed that the online shopping order of Mr. Jiang and others showed that the purchased product was a brand "T8 ultra-thin 2019 new tablet computer 12 inches", which was configured as "the official standard of mobile Unicom’s 4G+WiFi video version 32G", and the price was 25.1 yuan. After deducting 20 yuan from the store coupon, the consumer actually paid 5.1 yuan.

　　As of the afternoon of September 10th, four tablet computers were sold in the "Hanzhong Manotti Store", with prices ranging from 278 to 1010 yuan. The tablet computers purchased by Mr. Jiang and others have been removed from the shelves.

　　In the "evaluation" of this type of tablet computer page, as of September 10th, there were 4,941 comments, and it is suspected that many consumers reflected in the comments that "they bought a tablet computer and received a paper towel".

　　In the Tmall store information, the store involved was opened on August 1, 2019, and the operator was Shenzhen Manotti Trading Co., Ltd., and its business projects included clothing, clothing design, technology development and sales; Operating electronic commerce, etc.

　　Another consumer, Mr. Liu, reflected the situation of "buying a tablet computer and receiving a paper towel" to the Taobao Tmall consumer hotline. Total recall, the Taobao Tmall consumer hotline provided by Mr. Liu, said that in this case, if the consumer confirms the receipt of the goods and feeds back the empty package to the platform, the platform will consider it as a brushing behavior, so it is not recommended that Mr. Liu confirm the receipt and contact him after checking with the merchant.

　　As a new favorite of the family, computers have entered the homes of ordinary people. However, due to the lack of basic knowledge of home computers by ordinary users, some seemingly casual actions may directly lead to instant "paralysis" of computers and even damage human health.

　　Misunderstanding 1 Clean the screen with anhydrous alcohol

　　When the monitor is used for a long time, it is inevitable that there will be dust and stains. Many users think that alcohol, especially high purity (above 95%) is the best cleaner. On the contrary, there is a special protective coating on the screen of the current flat panel display to prevent static electricity and dazzle light. If alcohol is used for cleaning, it is easy to destroy the coating, but the display effect of the display is greatly reduced. In fact, the screen of the monitor, including its shell, cannot be cleaned with solvents such as alcohol, gasoline and washing powder. There is a special cleaner for monitors in the supermarket. Don’t use ordinary thick towels when cleaning the screen, you can wipe it with glasses cloth with better texture.

　　Myth 2: The chassis is exposed to heat.

　　When the computer is running, especially in summer, its heat dissipation is very large. Some computer enthusiasts directly open the chassis in order to strengthen heat dissipation and facilitate hardware disassembly. Although this method solves the problem of heat dissipation, the "gut opening" of the chassis exposes the hardware, which is easy to accumulate dust, and dust will become the "killer" of the computer over time. In addition, this practice is also harmful to human health. As we all know, CPU, motherboard and power lamp hardware are all high electromagnetic radiation sources, and the chassis can shield most electromagnetic radiation. If you let your body directly "receive" high electromagnetic radiation just to dissipate heat, it will not pay off.

　　Myth 3: Cover the dust cover after shutdown.

　　When a new computer enters the home, many people will protect it, especially paying attention to dust prevention measures. Dust cover is of course one of the necessary items, but it is not advisable to cover it immediately after shutdown. Although the mainframe has stopped running after shutdown, there is still a lot of heat in the chassis and the back cover of the monitor, and the temperature of various electronic components is very high, which needs to be cooled gradually. If you cover it with a dust cover immediately, it will easily hinder the heat dissipation of the hardware and even seriously affect its service life. It is best to turn off the machine for 1-2 hours and wait until the heat in the chassis is basically dissipated before using the dust cover.

　　Misunderstanding 4 Hot-swappable peripherals with electricity

　　When performing various hardware operations, some users often plug and unplug the mouse, keyboard and various serial and parallel port devices of PS/2 interface in standby mode. These operations seem normal, and actually have a certain "lethality" to the computer host, which may cause the system or hardware to work abnormally, and may even cause damage to the hardware interface or motherboard. In fact, except for USB, IEEE1394 interface and serial hard disk, all kinds of peripherals of ordinary desktops are not hot-swappable with electricity, so it is suggested that you must operate correctly when the power is turned off to avoid unnecessary losses.

　　Recently, Shantou police successfully smashed a telecommunication network fraud gang, arrested 10 suspects, and seized 93 mobile phones and 83 bank cards involved. Chen Qiren photo

　　Recently, Shantou police successfully smashed a telecommunication network fraud gang, arrested 10 suspects, and seized 93 mobile phones and 83 bank cards involved. Chen Qiren photo

　　Shantou, China, April 15 (Chen Qiren, Yao Xiaoli) Guangdong Shantou police reported on the 15th that Shantou police recently successfully smashed a telecommunication network fraud gang that frequently committed crimes, arrested 10 suspects, seized 93 mobile phones and 83 bank cards involved, involving 11 provinces and cities such as Guangdong, Fujian and Shandong, and initially identified 133 cases involved.

　　According to Shantou police, in recent years, with the rapid development of mobile Internet, criminals have used communication tools to commit online fraud from time to time, which has made many people deceived and lost their money.

　　Shantou police investigation found that a telecommunication network fraud gang hidden in Shantou surfaced. The gang bought a large number of bank cards, mobile phone cards, "Lacarra" credit card machines and other crime tools from the Internet, rented a number of houses in Shantou city as dens, published false information about "online car purchase" through public network platforms, and made false web links. The cases involved 11 provinces and cities such as Zhejiang, Henan and Hebei, and the amount involved was huge.

　　After careful investigation, the police grasped seven criminal dens of the gang in Shantou. On April 8, Shantou police concentrated more than 140 elite police officers to form seven arrest teams, and arrested seven dens of the fraud gang at the same time, successfully arresting 10 members of the criminal gang, including Wang Moufu, and smashed this mega-telecommunication network fraud criminal gang in one fell swoop.

　　Zhan Yihua, deputy director of Shantou Public Security Bureau, said that telecommunication network fraud is concealed, and many online fraud platforms set their backstage outside the country, which makes it difficult to handle cases and investigations. At the same time, criminal gangs transfer funds through third-party payment, which also brings troubles to police investigation and evidence collection.

　　"Telecommunication network fraud is often aimed at ordinary people. When a phone call comes, the citizens will be cheated of a lot of savings." Zhan Yuhua said.

　　The police reminded the public not to trust the commodity information on the Internet that is obviously lower than the market price; Online shopping should be carried out on a qualified and guaranteed online shopping platform; Don’t pay in advance without knowing the real situation of online shopping sales; If you find a crime of fraud, you should report it in time. (End)

　　　　　　 CCTV News:Sharing economy is a hot word at the moment. If someone introduces you to join the sharing economy investment, and you have to pull people’s heads, build a platform and give things away for free, then you should be careful, and you may fall into a new type of scam carefully woven by scammers.

　　　　　　 Not long ago, Jiangsu Taizhou police found a suspicious clue during a routine inspection within their jurisdiction. The police found that a new car sales company was registered in a factory in the jurisdiction. This sales company is rather strange. Every day, there are an endless stream of people coming to consult, with an average of nearly 100 people every day.

　　　　　　 This newly established car sales company looks ugly and sells not popular cars. Why do so many people come to visit it every day?

　　　　　　 According to the police, the main reasons that arouse their suspicion are as follows: firstly, it delivers cars for free, and the value of a car is around 130,000 yuan. This car sales company can deliver cars to its members for free, so this is suspicious; The second person who enters the company and becomes a member must introduce two more people. It builds a model of one plus two plus four. Are you selling cars, or are you pulling people’s heads and collecting people’s fees?

　　　　　　 Pulling people’s heads, taking a platform and delivering cars for free are the first time that the police have heard of this abnormal car sales model. The survey also found that the business carried out here seems to have little to do with car sales.

　　　　　　 Zhu Shiqi, instructor of Economic Investigation Brigade of Hailing Branch of Taizhou Public Security Bureau, Jiangsu Province: "In the name of selling cars abroad, it is called sharing economy in the fashionable language on the Internet at present, so that more people can participate and sell cars to the company, and the company will (at the same time) send cars to you for free. We also organize several groups of people to give publicity lectures every day, so we feel very strange. "

　　　　　　 After a secret investigation, the police soon found the clue. The method of this company is a little similar to pyramid scheme, so through in-depth investigation in the early stage, it is found that it is indeed a pyramid scheme company. After more than a month’s investigation and evidence collection of this company, Taizhou police organized police forces to collect the nets of this criminal gang suspected of pyramid schemes. In and around the car sales company, the police controlled a number of suspects suspected of organizing and participating in pyramid schemes on the spot.

　　　　　　 Pull people to share rewards and lure people into the game.

　　　　　　 The police investigation found that this is a new form of pyramid selling crime, which not only added new concept hype, but also adopted a new model to lure investors into being cheated. According to police investigation, Wu Mou, the suspect suspected of organizing and leading pyramid schemes, registered Taizhou Cidezai Automobile Sales Co., Ltd. in September last year. Since the Spring Festival this year, under the guise of developing sharing economy, Wu Mou has successively developed more than 200 offline members, involving a total of tens of millions of yuan.

　　　　　　 In April this year, Ms. Zhang just listened to a friend and participated in the experience. Zhang said that friends posted in the group, saying how much money people took, cars and bonuses, and there were many people. Three or four classes were held in the morning, all of them came from all corners of the country, all by train, and some by car. After only one live experience, Ms. Zhang moved her heart on the spot and borrowed 50,000 yuan to come to the company the next day. The staff also said that this was reasonable, reasonable and legal. At that time, there were licenses, industrial and commercial licenses, business licenses and one-stop services.

　　　　　　 The staff of the MLM organization told Ms. Zhang that to participate in the sharing economy, you only need to pay a deposit of 50,000 yuan, which will be returned in installments within 12 months. If paid in full at one time, Ms. Zhang can get an interest refund of 2000 yuan on the spot. Share two people at the same time, and get another 9000 yuan. Once the sharing mode of one plus two plus four is completed, Ms. Zhang can get back the deposit and reward in advance. As long as you get one plus two plus four, that is, after one person develops six people, then the person at the top can get a car for free.　

Ms. Zhang

　　　　　　 Avoid hitting the miniaturization of organizational structure

　　　　　　 Most people are familiar with the crime of pyramid selling, knowing that it is an economic crime severely cracked down by the state. However, when the police arrested the members of this pyramid selling organization, many participants were still in the dark. Then by what means did the pyramid selling organization let so many people be deceived?

　　　　　　 Fan Jiping, captain of the Economic Investigation Brigade of Hailing Branch of Taizhou Public Security Bureau, Jiangsu Province: "After taking part in it for a long time, some people will understand that this is a pyramid scheme, but it is already very difficult for him to get out at this time. Because this part of his relatives and friends has been pulled into this MLM organization by him, if he does not continue to pull down, then when this capital chain is broken, other people will ask him for money. "

Fan Jiping, Captain of Economic Investigation Brigade of Hailing Branch of Taizhou Public Security Bureau, Jiangsu Province

　　　　　　 The bigger the net is woven, the greater the risk of the whole capital chain. Once no one continues to join, the online membership fee of 50,000 yuan cannot be returned on a monthly basis. In order to attract more people to join in, keep this bubble from bursting early. Wu Mou, the leader of MLM organization, has used his killer weapon — — Send a car for free, and you can get a car for free if you pull a certain number of people. At the same time, in order to escape the attack of the police, Wu Mou has adopted a different method from the previous large-scale pyramid schemes in the operation of recruiting people, that is, the miniaturization of personnel structure.

　　　　　　 Wu Mou, the criminal suspect: "I just visited various places outside, and saw that there were more than three levels of distribution outside. Later, this three-level distribution was cancelled and became a secondary distribution." The layout and structure of seven people are simple, and the top is automatically eliminated. In this short and quick marketing organization mode, Wu Mou has quickly developed more than 200 members.

The suspect Wu Mou.

　　　　　　 According to Wu Mou, the leader of the MLM organization, in order to lure more people to join, the MLM organization has given away seven cars for free. This conduction effect makes many people lose their minds and rush in crazily, completely ignoring the huge risks behind the scam.

　　　　　　 The police reminded investors that no matter how pyramid schemes evolve and what hype concepts are added, they are inseparable from deception and temptation. For those so-called investments that obviously go against the common sense of life, we should keep our eyes open and be vigilant.

December 6, 2019

The movie Rooftop Football started in Luxi.

After years of shooting and production

A film about the dream-chasing story of a football girl in a mountain village in Yunnan.

Rooftop Football was officially announced today.

Book April 20 th!

"Rooftop Football" finalized poster

Rooftop Football trailer

Rooftop Football is an inspirational film for rural girls to win dignity for their own destiny, which is the closing film of 7th Pingyao International Film Festival.

The film tells the story of a group of mountain girls in Yunnan who love football but have no chance. In order to realize their dreams, they form a non-professional team, finally overcome many difficulties, complete football training on the roof, and finally move towards a farther world. The film is set in the remote mountainous areas of Yunnan, with football as the carrier, showing the indomitable struggle spirit of mountain children to rewrite their destiny.

"Rooftop Football" finalized poster

Why is Luxi the location?

Luxi county, with excellent ecological environment and rich tourism resources, is a plateau garden city with four seasons of flowers, and was awarded the title of "Natural Oxygen Bar" in China. Relying on the unique geographical and cultural environment, luxi county has deeply tapped the potential of tourism development, vigorously promoted the innovative development, transformation and upgrading of tourism, improved quality and efficiency, promoted the construction of Luxi Kangyang tourism destination, and polished Luxi business cards from multiple channels, carriers and angles.

Luxi City Beauty Image Source: Honghe Zhourong Media Center Database

The main location of the film

chengzi ancient villege

Located in Yongning Township, luxi county.

it’s a

Simple and natural, beautiful and quiet, layered.

Ancient village

Chengzi Ancient Village Image Source: Colorful Yunnan

Chengzi Ancient Village was originally inhabited by Yi ancestors. After that, a large number of Han people moved in, and the residential buildings here formed an architectural style combining Yi and Han.

The houses in the ancient village follow the trend of the mountain and step up. The roofs of most houses are connected, forming a platform tens of meters or even hundreds of meters long. Many earth warehouses in the village are connected end to end and integrated with the hillside.

Road in the village Image Source: luxi county Rong Media Center

The ancient village is surrounded by mountains and waters, built on Feifeng Mountain. Surrounded by clear water in front of the mountain and paved with green fields, khaki buildings glow golden in the sun. Behind the Potou house, there are overlapping peaks and obstacles, lush grass, beautiful scenery and attractive scenery. Walking into Chengzi ancient village, a picture of harmony and coexistence between man and nature came into view, which was beautiful.

Chengzi Ancient Village Image Source: Colorful Yunnan

Chengzi Ancient Village is known as "Amber of Primitive Aestheticism Architecture", as well as "Hometown of Asian Folk Photography", "Yunnan Provincial Famous Historical and Cultural Village", "Yunnan Tourism Characteristic Village" and "Yunnan Fine Arts Photography Creation Base".

Original title: "There is a kind of life called Yunnan, Luxi! The movie "Rooftop Football" was finalized on April 20th.

Read the original text

　　Beijing, May 29 (Reporter Jing Wong) At 12: 31 on May 28, after a flight of 1 hour and 59 minutes, the flight MU9191 of China Eastern Airlines, which was carried by C919 passenger plane, landed smoothly at Beijing Capital International Airport, passing through the "Watergate" symbolizing the highest etiquette of civil aviation, marking the successful completion of its first commercial flight, officially entering the civil aviation market and opening a new stage of market-oriented operation and industrialization development.

　　This first commercial flight is a milestone from "product" to "commodity" for C919. Guo Qing, an associate professor at the Aviation College of Northwestern Polytechnical University, said in an interview with a reporter from Yangguang. com that the realization of the first commercial flight of C919 boosted the confidence in the development of China’s civil aviation industry, and China’s aviation-related supporting industries will usher in new opportunities.

　　C919 large passenger plane ushered in its first commercial flight at Shanghai Hongqiao Airport (photo by reporter Han Xiaoyu from Yangguang. com)

　　China has officially entered the market competition of world large aircraft production.

　　Large aircraft is known as "the jewel in the industrial crown", which is a concentrated expression of a country’s scientific and technological ability, industrial level and comprehensive strength. "The operation of domestic large aircraft means that China has officially entered the market competition of world large aircraft production, which has made China’s aviation industry move to a higher level." Guo Qing’s analysis also means that in the high-end manufacturing products, China manufacturing can also compete with the world’s large enterprises and stand out from the crowd, which means that the influence of China manufacturing is increasing, which will help to enhance China’s international status.

　　According to "2022 Shanghai Science and Technology Progress Report" issued by Shanghai Science and Technology Commission, by the end of 2022, C919 had accumulated 32 customers and 1035 orders. On April 27th, 2023, HNA Aviation Group and China Commercial Aircraft Corporation signed a purchase agreement for 100 aircraft, including 60 C919 aircraft. Qi Qi, an expert from China Civil Aviation High-quality Development Research Center, told the reporter of Yangguang. com that airlines and leasing companies are extremely optimistic and confident about the commercial market prospects of C919 aircraft, and they are scrambling to sign purchase agreements and strive to get the delivered aircraft and put it into commercial operation earlier.

　　According to Commercial Aeroengine Market Forecast 2021-2040 released by Comac of China, from 2021 to 2040, it is estimated that 41,429 new aircraft will be delivered worldwide, with a value of about 6.1 trillion US dollars. Among them, China aviation market is expected to receive 9,084 passenger planes of 50-seat class or above, accounting for 21.92% of the world, with a value of about 1.4 trillion US dollars, accounting for 22.95% of the world.

　　Qi Qi said that with the commercialization of C919, the trillion-dollar large aircraft industry chain is gaining momentum. "The continuous increase in C919 orders is actually a test of China Commercial Aircraft’s delivery ability, and more specifically, China Commercial Aircraft’s ability to integrate and coordinate the core elements of the C919 industry chain." According to Qi Qi’s analysis, the benefit degree of large aircraft industry chain will be ultimately determined by the annual production capacity and delivery schedule of Comac China. On the basis of ensuring the safe operation and high reliability of aviation, it will be the focus of the next stage to steadily promote and upgrade the localization rate of large aircraft parts, especially core systems and components.

　　Qi Qi believes that the improvement of the localization degree of C919 will fundamentally improve the delivery capacity, stable delivery level and autonomous controllability of Comac China.

　　Orders in related industries such as aircraft supporting manufacturing may surge.

　　After the successful development of C919 large passenger aircraft, customers pay much attention to it. According to reports, according to the international practice of the aviation industry, a model is mature and commercialized on a large scale, and it needs to be continuously optimized and upgraded for many years after entering the commercial operation stage. The reporter learned that in the future, China Eastern Airlines will cooperate with many parties to operate the C919 with high quality and precision, and help make the C919 a successful model recognized by the global industry. "Starting from May 29th, the C919 model will be put into normal operation on the route from Shanghai Hongqiao to Chengdu Tianfu, and with the introduction of this model, the C919 will be put on more routes." Feng Dehua, member of the party group and deputy general manager of China Eastern Airlines, said.

　　Great Wall Securities Research Report believes that, as a representative of high-end manufacturing industry, large aircraft projects have the characteristics of long industrial chain, high correlation and great radiation-driven effect. The development and research of large aircraft projects can effectively promote industrial technology upgrading, promote the process of China’s civil aviation industrialization, and comprehensively promote the development of China’s aviation industrialization.

　　Next, Guo Qing believes that the orders of industries such as metalworking, composite materials, electronic components and chips manufactured by aircraft will surge with the increase of orders of large aircraft. In addition, the education industry will also usher in a "new direction". Aerospace innovation education for young people, aviation majors in colleges and universities, and majors related to industrial chain will all usher in the peak of application, and more young people will devote themselves to China’s large aircraft industrial chain.

On July 18th, the iconic title of "News Network" made a new appearance and the full HD news production and broadcasting was upgraded, which attracted the attention of the industry and society. On the 19th, the 17.6-second video of the first broadcast of "The Challenge of Climbing to the Top is Impossible (Season 5)" also went viral online. Nowadays, the media competition is becoming increasingly fierce. The CCTV integrated channel of the Central Radio and Television General Station is transforming from a traditional TV channel into an all-media communication platform with strong influence.

The viewing data is "bright"

In the first half of this year, the average ratings of integrated channels increased by 8% compared with the same period last year.

The per capita viewing of news/current affairs programs increased by 59% compared with the same period of last year.

The average ratings of news columns such as News Network, Focus Interview, News 30, Evening News and Morning News all increased by more than 20%.

"legal report" and "Chinese Poetry Conference (the fifth season)" ranked first in the national legal programs and seasonal variety shows respectively.

Source: China Guangshi Sophomore National Network Measuring Instrument.

User scale "ranks first"

In the first half of this year, the daily live audience of the comprehensive channel was 160 million, and the monthly live audience was 740 million. The cumulative active audience in the late prime time (19:00-22:00) exceeded 1 billion, ranking first among the satellite channels.

Even if it is enlarged to the all-media structure, the monthly user scale of 740 million people is in the top three compared with the super-first-line commercial Internet platform.

Source: China Guangshi Sophomore National Network Measuring Instrument.

Source: Yiguan Qian Fan

Young audiences "get together"

Those who win users win the world and young people win the future.

In the first half of this year, the ratings of young viewers aged 15-24 on the integrated channel increased by 28% compared with the same period of last year, the audience composition increased by 16.8%, and the daily live audience reached 15.34 million, an increase of 14.4%, ranking first on the satellite channel.

In the first half of the year, there were 170 million young viewers aged 15-24, accounting for nearly 80% of the total audience aged 15-24 (219 million), ranking first on the satellite channel.

Source: China Guangshi Sophomore National Network Measuring Instrument.

During the epidemic period, news programs and TV dramas were the most popular among young viewers aged 15-24, and the total viewing time of the two programs accounted for about 60%, especially news programs, which accounted for an increase of 80% compared with the same period last year.

Source: China Guangshi Sophomore National Network Measuring Instrument.

Source: China Guangshi Sophomore National Network Measuring Instrument.

Innovation ability is "amazing"

Those who know what is often and change clearly win, and those who are upright and innovative advance.

The comprehensive channel has the courage to take responsibility and make bold innovations, and has successively launched a large number of innovative media programs such as The Reader, Chinese Poetry Conference, Classical Poems, China in the Story, The Host Contest of CCTV in 2019, The First Lesson of School Opening, and Starting from Dreams MV. These programs, which are full of the fragrance of poetry and books and full of spiritual strength, set the industry benchmark and won the audience’s love.

The Reader won the only award for the best quarterly broadcast TV program in the 23rd Shanghai Magnolia TV Festival, and Classic Chanting (Season 2) won the 2019 Asian Broadcasting Federation Award. China in the Story, Classic Chanting (Season 2) and Waiting for Me were selected into the list of innovative and excellent programs of the State Administration of Radio and Television in 2019.

See you every day in "Hot Search"

In the first half of this year, the program content of the integrated channel was repeatedly searched and praised on the third-party social media platform. Among them, it was listed on Sina Weibo Hot Search List for a total of 199 times, with a cumulative time of 61,532 minutes, and it was listed on Weibo Hot Search List for 1.09 times a day, with an average time of more than 5.5 hours a day, which is called "See you every day".

The related topic words of "2019 Host Contest of China Central Radio and Television General Station" have been listed on the hot search list of Weibo for 65 times, and have been rated as "Douban’s domestic variety show with the highest score in 2019". They have been ranked first in the "One-week domestic variety show word-of-mouth list" for many times, and the program ranks first in the overall list of Bili Bili (bilibili) broadcast charts.

Douban scored 8.7 points in Classic Chanting, and the total number of official short videos was 120 million, with 7.139 million likes. Among them, there are 3 videos that have been watched for millions of times and 12 videos that have been watched for millions of times on Tik Tok’s official website.

The official short video of "China in the Story" has been watched 100 million times, with 7.674 million likes. Among them, 3 videos on the official Tik Tok have been watched ten million times, and more than 10 videos have been watched one million times. China # Tik Tok’s topic words in the story have been read more than 170 million times.

The "double-screen resonance" and "overlapping the screen" of large and small screens triggered by high-quality content resources fully demonstrate the great brand value and social influence of integrated channels. (Dong Kun Zhu Chen)

In the first half of 2020, some program contents of CCTV comprehensive channel in the main station were searched on the list in Weibo.

Source: Sina Weibo

(Source: Original title of China Journalists Association Network: CCTV Integrated Channel of Central Radio and Television General Station: New Vitality Brought by Converged Communication)