Mercedes-Benz no longer plans to realize all-electric motorization in 2030; However, electric vehicles still play an important role in the future of this German automobile manufacturer. In addition to EQE cars, Mercedes-Benz also introduced EQE SUV, EQB SUV, EQS sedan and EQS SUV, which improved its electric vehicle product line.

The shape of the medium-sized EQE sedan is similar to that of the brand’s flagship EQS electric sedan. It may be one of the best aerodynamic models on the road, but its sleek appearance and solid grille may deter some buyers. However, EQE’s luxury car cabin is made of high-quality materials, which makes drivers satisfied from the inside out.

Like other high-end Mercedes-Benz models, EQE has a high-tech cockpit with a large infotainment screen in the center of the large dashboard. There is also a 12.3-inch driver display screen, which can be configured in a variety of styles. The infotainment system is very intuitive to use and can interact through touch screen or voice; Almost all physical controls have been canceled.

Mercedes-Benz offers 2025 EQE cars with various performance levels, from the basic EQE 350+ to the AMG EQE with an extreme horsepower of 600 HP. EQE cars can travel 307 miles per charge-not as far as Lucid Air or Tesla Model S, but slightly better than Genesis Electrified G80, Polestar 2 and BMW i5.

positive factors

Strong and efficient. Deluxe cabin. Advanced technology.

matters need attention

The back seat is hard. There is limited space in the trunk.

conclusion

EQE is the second all-electric car of Mercedes-Benz, and its luxurious high-tech cockpit adopts aerodynamic design. With excellent performance and efficient electric power system, EQE stands out in the mid-size luxury car market.

Mercedes-Benz EQE sedan will enter the 2025 model year with minimal changes.

The 2025 Mercedes-Benz EQE sedan has four interior grades: 350+, 350 4Matic, 500 4Matic and AMG EQE. EQE 350+ is a popular choice, but we recommend EQE 500 4Matic. We will explain the reasons below.

The basic price of EQE 350+ is $76,050 (including the destination fee of $1,150), and it is equipped with 19-inch alloy wheels, automatic dual-zone climate control, MB-Tex interior, panoramic sunroof, 64-color ambient lighting, 12.3-inch driver display, 12.8-inch OLED touch screen display, wireless Apple CarPlay/Android Auto and Burmester 3D surround sound system.

EQE 350 4Matic is priced at $79,050, adding a motor to power the front wheels, which can provide extra power and all-season capability of all-wheel drive.

EQE 500 4Matic is equipped with a more powerful dual-motor transmission system, and the steering angle of the rear wheel is as high as 10 degrees, which improves the maneuverability and maneuverability. EQE 500 also has a leather interior in the cabin. As far as we are concerned, EQE 500 4Matic has elegant cabin and game-changing rear wheel steering, and its performance is excellent.

AMG has more than 600 horsepower and sufficient instantaneous torque, which has raised its performance to another level. Starting at $108,050, it stands out in EQE series with 20-inch alloy wheels and advanced AMG aerodynamic design. The interior is equipped with AMG high-performance steering wheel and sports seat, brushed stainless steel pedals and natural textured wood ornaments.

All 2025 Mercedes-Benz EQE cars use 90.6 kWh lithium-ion batteries installed on the vehicle floor. The basic EQE 350+ is equipped with a single motor to drive the rear wheel, with an output of 288 HP and a torque of 391 lb-ft. EQE 350 4Matic added a second motor to drive the front wheels. The horsepower remained the same, but the torque increased to 564 lb-ft, and the performance improved slightly. EQE 500 4Matic is equipped with two motors, with a total output of 402 HP and a torque of 633 lb-ft. Mercedes-Benz estimates that EQE 350+ will accelerate to 60 mph in 6.2 seconds, while EQE 500 4Matic will complete the same task in 4.5 seconds.

The high-performance AMG EQE is equipped with a more powerful dual-motor system, which can produce 617 horsepower and 701 pound-feet of torque. If you choose the AMG Dynamic Plus kit, the output power will increase to 677 HP and 738 lb-ft, and Mercedes claims that it will reach 60 mph in just 3.2 seconds.

The acceleration of the basic EQE 350+ will not make you fidgety like other electric vehicles, but for drivers who are new to electric vehicles, the instant power output will still make people feel extraordinary. AMG EQE will bring that kind of confusing pleasure in an instant. Even more disturbing, EQE completed all the operations in a strange silence. When driving on the highway, you will only hear the wind in the distance. Road noise is hard to detect. However, you can choose to synthesize noise to subtly indicate your driving speed.

The ride comfort is stronger than that of Mercedes EQS limousine, but this is expected. EQE car aims to increase driver participation and provide slightly better performance, and it easily achieves this goal. AMG EQE is a clear choice for drivers who pursue sports performance, and most buyers will find that the basic EQE 350+ is enough.

The horsepower of EQE car is not inferior to that of competitors. Polestar 2 has a horsepower of 231 to 406 horsepower. The Genesis Electrified G80 has a horsepower of 350 HP, while the configuration level of Lucid Air ranges from 480 to 1,050 HP.

According to the data of the US Environmental Protection Agency (EPA), the 2025 Mercedes-Benz EQE 350+ has the longest cruising range in this series, and can travel 307 miles after each charge. The EPA cruising range of the dual-motor EQE 350 4Matic is 280 miles, while that of EQE 500 4Matic is 298 miles. During the driving of EQE 500, the driving computer showed that the remaining battery power was 75% and the estimated driving distance was 250 miles, which indicated that the total cruising range should be close to the EPA’s estimated value.

It is estimated that it takes 9.5 hours to charge the battery from 10% to 100% at the secondary charging station. EQE car can charge DC quickly at the rate of up to 170 kW, and it only takes 32 minutes to charge the battery from 10% to 80%.

With the Mercedes me Charge plan, charging is more convenient. The system cooperates with multiple charging networks to handle all transactions through one account, which simplifies access and billing. It also allows plug-and-play, so that you only need to plug in the power supply for the vehicle without swiping the card or entering information.

As can be seen from the interior, the 2025 Mercedes-Benz EQE sedan is a scaled-down EQS sedan. Looking forward from the driver’s seat, it is difficult to distinguish the two. In the standard configuration, EQE’s dashboard is mainly a large touch screen in the center, and there is a small display screen similar to a tablet computer on the dashboard. The optional "super screen" wraps two screens in a striking glass plate, from door to door. Another additional screen allows front passengers to control multiple functions. The super screen is a bold choice, which significantly changes the look and feel of the cockpit. It is very modern, but it is also prone to distracting reflections. Although the super screen is impressive, we prefer the simpler layout of the single-center display.

The seat is comfortable and the carriage is spacious. The front seats and cushions are carefully designed to provide you with hours of comfortable travel. Although the rear seat can accommodate adult passengers, the seat itself is quite hard. The front roof pillar is thick and the rear window is narrow, which slightly affects the external view, but most luxury cars do.

In order to store personal belongings, EQE is equipped with a large central armrest box, a cup holder and a door pocket of moderate size, and a wireless charging pad for smart phones. There is also a very large tray under the central console for storing items. The trunk can hold up to 15 cubic feet of goods, which is smaller than the average level of medium-sized luxury cars, but it should be enough for most buyers. Unlike most electric vehicles, EQE has no front compartment.

Competitor Genesis Electrified G80 has a smaller cargo space, with a trunk of only 10.8 cubic feet. The cargo space of BMW i5 is 17.3 cubic feet.

Whether you choose the standard 12.3-inch touch screen or the super screen option of the 2025 Mercedes-Benz EQE car, you can get one of the best infotainment systems on the market. MBUX system is easy to use, thanks to the big screen buttons, logical menu structure and quick response. It also has one of the best voice command systems. All you have to do is say "Hey Mercedes, I’m a little cold" and it will raise the temperature by several degrees.

Many users will want to use Apple CarPlay or Android Auto, and Mercedes has both wireless versions as standard. However, they may want to use EQE’s MBUX navigation system because it has optional augmented reality coverage. It shows the real-time video of the road ahead, and overlays animated arrows to show where you need to turn. It is very useful in strange towns and complex intersections.

Genesis also provides an excellent system in its Electrified G80. It includes a 14.5-inch touch screen and a full set of latest technology functions. The BMW i5 uses a curved display, which includes a configurable 12.3-inch information screen and a 14.9-inch color infotainment touch screen, which is slightly tilted towards the driver and can control most functions.

The National Highway Traffic Safety Administration (NHTSA) and the American Highway Safety Insurance Association (IIHS) have not yet conducted a crash test on the 2025 Mercedes-Benz EQE sedan, but if other Mercedes-Benz vehicles show any signs, it is expected to get the highest score.

The basic EQE 350 is equipped with frontal collision mitigation system, blind spot monitor, lane keeping auxiliary system and automatic high beam. Other functions (such as adaptive cruise control, panoramic camera system and more complicated upgrade of existing functions) can be provided as standard configuration for optional or high-end models.

Electric vehicles are still a growing market segment, but the 2025 Mercedes-Benz EQE sedan faces direct competition from German competitor BMW. BMW i5 offers a similar level of luxury and performance, with a lower starting price, but the driving distance after charging is not as good as EQE. Porsche Taycan and related Audi e-tron GT are more expensive and have better performance, but the cruising range is slightly shorter, with 282 miles and 236 miles respectively. Tesla Model S and Lucid Air have strong power and performance, but the price may be much higher than that of EQE cars.

Comparison between Mercedes-Benz EQE sedan and Audi e-tron GT

Mercedes-Benz EQE car compared with BMW i5

Mercedes-Benz EQE sedan and Lucid Air

Comparison between Mercedes-Benz EQE sedan and Porsche Tekan

Mercedes-Benz EQE sedan compared with Tesla Model S.

　　

1 Marriage registration

　　2 Annual trend

　　3 geographical distribution

　　On February 14th, the Civil Affairs Department of Jiangsu Province announced the Jiangsu 2021 Marriage Big Data. In 2021, the civil affairs departments of the province handled 466,947 pairs of marriage registration, and in 2021, the province accepted 240,435 pairs of divorce registration applications. After 90, it became the main force of marriage. In 2021, the average age of marriage registration in the province was 31.22 years old, and the average age of first marriage was 27.29 years old.

　　Yangzi Evening News/Zi Niu News reporter Yu Dandan

　　A total of 466,900 couples were registered for marriage throughout the year.

　　In 2021, the civil affairs departments of the province handled a total of 466,947 pairs of marriage registration (including 80,635 pairs of post-registration), which was 5.16% lower than the total number of marriage registration in 2020. Among them, 466,281 couples of mainland residents registered marriage, and 666 couples of foreign-related, Hong Kong, Macao and Taiwan residents and overseas Chinese registered marriage.

　　Judging from the annual trend of marriage registration, the number of marriage registration in the whole province has shown a downward trend year by year in the past five years. In 2017, the number of registered marriages in Jiangsu was 675,508, in 2018, 637,705, in 2019, 569,442, in 2020, 492,373 and in 2021, 466,947.

　　The post-90s generation is the main force of marriage registration.

　　In 2021, the average age of marriage registration in the province was 31.22 years old, including 31.88 years old for men and 30.56 years old for women.

　　In 2021, the average age of first marriage in the province was 27.29 years old, including 28 years old for men and 26.52 years old for women.

　　According to the age groups of men and women who registered for marriage in 2021, males accounted for 10.61% aged 24 and below, 34.08% aged 25-29, 18.15% aged 30-34, 6.9% aged 35-39, 8.6% aged 40-49, 14.23% aged 50-59 and 60.

　　Women account for 17.25% at the age of 24 and below, 31.92% at the age of 25-29, 16.03% at the age of 30-34, 6.7% at the age of 35-39, 8.34% at the age of 40-49, 14.41% at the age of 50-59 and 5.35% over 60.

　　Judging from the age difference between men and women in the province’s marriage registration in 2021, men are 1-4 years older than women, accounting for 43.16%; Women are 1-4 years older than men, accounting for 22.66%; Men and women of the same age accounted for the third place, accounting for 16.29%.

　　Nanjing has the largest number of registrations and the oldest marriage age.

　　From the geographical distribution of domestic residents’ marriage registration, Nanjing, Xuzhou and Suzhou rank among the top three in the province. In 2021, 59,230 couples registered to get married in Nanjing, followed by 54,187 couples registered to get married in Xuzhou. Suzhou City ranked third with 45,296 registered marriages. Zhenjiang has the least number of registered marriages in 2021, with 14,616 couples.

　　From the average age of marriage registration, Nanjing is the latest, at 33.19 years old; Taizhou is the earliest city, and the average age of marriage registration is 30.5 years old.

　　"520" became the most popular wedding day for couples.

　　In the past 2021, ten days were favored by new people, namely May 20th, May 21st, June 1st, September 9th, March 18th, December 31st, November 12th, December 2nd, February 19th and September 22nd. Among them, 520, which means "I love you", is the most popular. On that day, 17,663 couples registered to get married in Jiangsu.

　　The average age of divorce is 37.98 years old.

　　Since the implementation of the Civil Code of People’s Republic of China (PRC) on January 1, 2021, the civil affairs departments of the province have earnestly implemented the cooling-off period policy for divorce. In 2021, the province accepted 240,435 pairs of divorce registration applications, and completed 134,943 pairs of divorce registration in that year, accounting for 56.12% of the total number of divorce registration applications; 87,635, if the divorce application is voluntarily withdrawn within the cooling-off period or fails to be processed within the time limit, it is regarded as withdrawal, accounting for 36.45%; 17857 couples are in the cooling-off period of divorce or the period of registration and certification, but they have not been settled yet, and they will continue to handle it in 2022.

　　In 2021, the average age of divorce registration in the province was 37.98 years old, including 38.85 years old for men and 37.11 years old for women.

[Autohome Jinhua Discount Promotion Channel] Recently, we learned that promotions are underway in Jinhua, with a maximum discount of 28,000 yuan and a minimum starting price of 188,600 yuan. In order to get higher discounts, consumers are advised to click "Check Car Price" in the quotation form to get more discounts.

eπ008采用了时尚动感的设计语言，前脸设计独具特色，搭配犀利的LED大灯，整体风格显得非常运动。进气格栅采用了独特的设计，增强了车辆的辨识度。车身线条流畅，展现出优雅而不失力量感的外观。

eπ008拥有5002*1972*1732mm的长宽高尺寸，轴距为3025mm，前轮距和后轮距均为1650mm，车身线条流畅动感，搭配265/45 R21的轮胎规格和独特的轮圈设计，使得整车更具运动感。

eπ008的内饰设计简洁大气，采用时尚的中控布局，配备了一块15.6英寸的中控屏幕，支持多媒体系统、导航、电话、空调等语音识别控制，带来便捷的操作体验。方向盘采用皮质包裹，提供良好的握感和手动上下+前后调节功能，满足不同驾驶者的个性化需求。前排座椅采用仿皮材质，配备座椅加热、通风功能，并带有头枕扬声器（仅驾驶位），提升舒适性。主副驾驶座椅支持前后调节、靠背调节、高低调节（2向）和腰部支撑（4向），确保长途驾驶的舒适度。此外，前排座椅还具备电动记忆功能，方便用户存储和调用座椅位置。第二排座椅同样支持前后调节、靠背调节和腿托调节，提供灵活的乘坐空间。前排和后排均设有USB和Type-C接口，方便乘客为电子设备充电，前排还配备了手机无线充电功能。整体内饰配置丰富，旨在为用户提供舒适、便捷的驾驶体验。

eπ008搭载了一台1.5T涡轮增压发动机，最大功率为108kW，相当于147马力，峰值扭矩可达210N·m，为车辆提供了强劲的动力输出。匹配的电动车单速变速箱，确保了动力的高效传输。

汽车之家车主对eπ008给予了高度评价，他提到：“车内空间大，驾驶感高，动力可以，外观大气。”这些特点使得eπ008在众多车型中脱颖而出，为驾驶者提供了舒适且愉悦的驾乘体验。

In the new global smart electric vehicle track, Chinese brands are rising at an unprecedented rate, and Avita Technology is one of the representative companies. On May 11, Avita Technology’s third model, Avita 07, officially appeared in the MIIT "Road Motor Vehicle Manufacturers and Products" (Batch 383) catalog and entered the product publicity stage. This marks that the pace of listing of Avita 07 is accelerating. It is expected to be launched this year and delivered before the end of the year, which undoubtedly brings new options to the field of intelligent transportation.

The debut of the Avita 07 heralds that it will bring consumers a new luxury technology intelligent travel experience. The design of this car adheres to the family DNA, adopts the AVATR design concept 2.0, the overall shape is advanced and smooth, and the front face design is full of futuristic. Its body length reaches 4825mm, the wheelbase is up to 2940mm, and the width and height are 1980mm and 1620mm respectively, redefining the new standard of space for medium-sized SUVs.

Avita 07 is equipped with extended range power mode for the first time, becoming the first model under Avita to use plug-in extended range hybrid and pure electric power modes. The extended range engine power reaches 115kW, and the drive motor power can reach a maximum of 362kW, while the rear drive version motor is rated at 252kW, and the four-wheel drive version is up to 440kW. This power configuration will undoubtedly provide drivers with more exciting and flexible driving options.

In terms of intelligence, Avita 07 is equipped with Huawei’s high-end intelligent driving system and HarmonyOS Hongmeng cockpit, providing users with an unprecedented smart travel experience. At the same time, Avita 07 is also equipped with a power battery that supports overcharging from the Ningde era. With the industry’s high-level mass-produced battery technology, it guarantees the mileage performance of overcharging and long-term battery life, so that users do not need to worry about battery life anxiety.

The upcoming launch and delivery of Avita 07 marks the continuous empowering results of CHN’s innovation model. Based on the new cooperation model and technology platform, Avita Technology has mastered the core technologies related to smart new energy vehicles, which is not only a leap for the brand itself, but also an incentive for the entire Chinese automotive industry. With the addition of Avita 07, the medium-sized SUV market will usher in new competitors. Avita not only opens up a new market, but also sets a new benchmark for technological light luxury.

All in all, with its original design, innovative technology, intelligence system and efficient power, Avita 07 has brought a new smart travel choice to the majority of users who "love themselves and love their homes". In the future high-end smart track, Avita 07 will undoubtedly become a strong competitor, leading the development of China’s smart electric vehicle industry.

(Promotion)

Today, I picked a car in the full-size SUV to introduce to you, and it is it. Let’s take a look below.

First of all, from the appearance, the front face of the navigator looks very individual and flamboyant, equipped with a three-frame air intake grille, which looks relatively clean. With the dignified headlights, the overall look is full of simplicity. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing, etc. To the side of the car, the body size of the car is 5657MM*2073MM*1934MM, the car adopts exquisite lines, the side circumference gives a very eye-catching feeling, with large-sized thick-walled tires, smooth lines run through the entire side of the car. On the rear design, the rear looks very sharp, the tail lights look very fashionable and generous, coupled with the unique shape of the exhaust pipe, the sense of neatness leaps in front of you.

In terms of the interior, the front face of the navigator looks very cool and rich in functions. The steering wheel of the car is very round and made of genuine leather, which makes the grip feel full and delicate. From the central control point of view, with the 13.2-inch touch LCD central control screen, the interior style is impressive and looks very atmospheric. The dashboard and seats also feel good. Let’s take a look. The dashboard of the car presents an angular design style, which looks very technological. The car adopts leather seats, which are well wrapped, and the overall comfort and wrapping are not bad.

The navigator is matched with an automatic manual (AT) gearbox, with a maximum power of 305KW and a maximum torque of 670N.m, resulting in good power performance.

The overall performance of the navigator’s trunk space is relatively good, and the shape is regular, which is convenient for personnel to pick up luggage. At the same time, the car is equipped with fatigue reminder, anti-lock braking (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD) main driver airbag, passenger seat airbag, knee airbag, side air curtain, front side airbag and other safety configurations.

To sum up, models at this level often offer a good balance of cost performance and practicality, and are often considered by most consumers to be the first choice when buying a car.

　　On September 28, 2024, LEXUS welcomed a new member of its mid-to-large luxury SUV family, the RX 300. On the basis of the current RX fully electrified model lineup, pure fuel models have been added to further enrich the selection of RX models, dedicated to meeting the diverse needs of different consumer groups.

　　New RX 300 Manufacturer Suggested Retail Price

　　The new RX 300 delivers outstanding handling performance with a lightweight, high-rigidity body. Equipped with a new generation of inline four-cylinder 2.0L turbocharged engine + 8-speed automatic transmission (Direct Shift-8AT), it can output a maximum power of 182kW, providing the driver with an exciting, fast and agile driving experience.

　　The new RX 300 delivers excellent performance while being both environmentally friendly and economical. The wider transmission ratio range allows for both strong start acceleration and better fuel economy at high cruising speeds. The clutch control system of the new torque converter enables locking from low speed to full acceleration, resulting in a more linear and direct driving experience. The engine features the D-4ST fuel injection system, which allows for precise control of the fuel system and turbocharger according to driving conditions, achieving low fuel consumption and increased low-speed torque, easily adapting to a variety of driving needs. The variable cooling system provides excellent cooling and warm-up performance according to engine operating conditions, further enhancing engine performance and helping to balance fuel consumption and air conditioning efficiency.

　　The new RX 300 adopts the electronically controlled OurHours four-wheel drive system, which can provide real-time and accurate dynamic control of the front/rear axle power output of the vehicle (75:25 to 50:50) through a variety of sensor information (including but not limited to wheel speed sensors, steering angle sensors, etc.) according to the driving situation, providing excellent driving stability and smooth driving comfort. Even in case of slippery road conditions, the accuracy of road condition judgment can be improved through the acquisition of tire and road information, so that the driver can control the vehicle more confidently and control a variety of road conditions with peace of mind.

2022 has come to an end, and the automakers’ annual rhetoric has also reached the moment of verification. As the saying goes, saying goodbye to the old and welcoming the new, only by saying goodbye to the old can we live up to the new.

Tan Qing said that the AI team specially planned the annual inventory topic, and looked back at the car companies that had not completed the annual sales target KPI, hoping to be able to face shame and then move forward bravely in the new year.

In today’s issue, let’s talk about Lantu Automobile. In early 2022, Lantu Automobile CEO Lu Fang put forward the annual work goal at the company’s annual work meeting: annual sales of 46,000 vehicles and annual production of 48,000 vehicles. But on July 8, the company adjusted the annual sales target to: annual sales must reach 31,000 vehicles, challenging 37,000 vehicles.

Now that 2022 is coming to an end, Landmap only completed 17,700 sales in the first 11 months, with a completion rate of 56.94%. According to this trend, it is almost impossible to complete KPIs.

At the beginning of the Lantu project,Zhu Yanfeng, chairperson of the group, once said: "You have to run at the beginning, and you have to sprint at the beginning." Standing today from the perspective of Lantu’s sales, Lantu’s sales did not run, even if it started the sprint mode.

In the first half of 2022, Lantu’s monthly sales have been hovering around 1,000 units. In order to boost sales, Lantu Automobile held a cadre meeting in July 2022 and announced the largest senior personnel adjustment since its establishment.

It is reported that this job change involves a number of executives, including the top manager, Lu Fang, who will no longer serve as the chief technology officer (CTO) of Lantu Automotive and will be replaced by Wang Junjun, but Lu Fang will still serve as the CEO of Lantu.

At the personnel adjustment meeting of Lantu, Zhu Yanfeng, chairperson and party secretary of Dongfeng Company, and You Zheng, a member of the Standing Committee of the Party Committee of Dongfeng Company, deputy general manager and chairperson of Lantu Automobile, both made speeches and stated that they would go all out to achieve the annual business goals and achieve a rapid increase in sales.

It is not difficult to see that the long-term sluggish sales of Lantu have aroused the concern of Dongfeng executives. In fact, at the beginning of this year, Lantu set a sales target of 46,000 vehicles for the whole year, and only less than 15% were completed in the first half of the year.

In May, Lantu once again held a "100 million vehicles" mobilization meeting, clearly requiring that in the next 100 days, the sales target of 10,000 vehicles should be fought. But before the 100 days, at the mid-year work meeting in early July, Lantu lowered the annual sales target to 31,000 vehicles.

Even so, for Lantu, which only completed 17,700 vehicles in the first 11 months, only 56.94% of the target of 31,000 vehicles was completed. According to this tepid market performance, if Lantu wants to complete the target after the target adjustment, it is almost impossible to sell 13,300 vehicles in the last month.

After some personnel adjustments in July, from the month-on-month sales data, Lantu’s sales seem to have improved slightly. From July to October, monthly sales were 1793, 2429, 2519 and 2553 respectively.

Unfortunately, by November, the stamina for personnel adjustments seemed to have run out, and monthly sales fell again to 1,508 units, even lower than the 1,553 units in January.

It should be noted that during the period from July to October, there were still some "moisture" factors in the sales of Lantu. On July 16, Lantu Dreamer officially launched the delivery of the first batch of car owners. On the day of delivery, 97 central enterprises, state-owned enterprises, and major customers purchased and signed 6,000 Lantu Dreamers.

If the priority delivery is these large customers, during the July-November period, the 6,000 orders signed at that time are almost complete. In other words, B-end orders have contributed significantly to the increase in monthly sales in recent months.

However, automakers cannot survive in the long term by relying on the B-end market. Once this part of the market is saturated, it will have a huge impact on enterprises. BAIC New Energy is a precedent.

November’s sales have been falling at a rate visible to the naked eye. In the days to come, can Lantu still find the next batch of revered B-end customers?

The loneliness of the first two cars may be hopeless, but it cannot stop the new car released by Lantu. On the evening of December 15, Lantu Chasing Light officially debuted, priced between 30-400,000 yuan, intending to impact the high-end car market.

The release of the car chasing light means that starting from the launch of the first model, Lantu FREE, in June 2021, Lantu Auto has deployed three models in a year and a half, spanning the fields of SUVs, MPVs, and sedans.

Optimistically speaking, the product layout of Lantu is relatively complete. But compared with Li Auto, the latter has only sold the ideal ONE car for so long. So from another perspective, it may be helpless for Lantu to frequently layout new models in a short period of time.

Overall, looking at the performance in 2022, Lantu’s big moves can be described as one after another, but the sales volume has never been improved.

Poor sales directly affect Lantu’s profits. In 2021, Lantu Auto’s operating income was 1.77 billion yuan, and the annual net loss was 700 million yuan. In the first half of this year, Lantu Auto’s net loss reached 740 million yuan, and the cumulative loss in the past year and a half exceeded 1.40 billion yuan.

According to the sales volume and net loss in the first half of this year, the average net loss of each sold car is 130,000 yuan. It can be seen that Landscape urgently needs to rely on large sales to amortize the huge investment costs in the previous period, but this does not seem to be easy.

Although Lantu has a dream to benchmark BBA, in reality, Lantu is actually a fledgling waist brand. According to Tianyancha, Lantu Automobile was established in 2018. Even though it is backed by Dongfeng Motor Group, compared with the century-old BBA, there is still a big gap in cultural heritage and market foundation.

For consumers, if they want to persuade them to buy a luxury car, it is not enough to have product strength alone, but also the core selling points that can support the brand’s high-end image.

In terms of creating a sense of luxury, Lantu FREE is equipped with the world’s first one-piece liftable triple screen, as well as welcome modes VOYAH Moment, VOYAH Attention, and VOYAH Care to create a sense of exclusive atmosphere. This direction is indeed correct.

However, in terms of hardware configuration, Landscape used the backward NXP i. MX8 chip, which caused the fluency of the car and the software optimization ability to keep up in time, which attracted many car owners to complain. To remedy this, Landscape released a service package to upgrade the 8155 cockpit chip in May this year, which cost the owner 12,999 yuan to upgrade.

In contrast, Extreme Krypton, which is also a luxury new power brand, happily announced that it would upgrade the cockpit chip to Qualcomm 8155 for free after a similar car card appeared. This quickly reversed Extreme Krypton’s reputation and gradually increased its sales.

Therefore, Landscape has spent a lot of effort to create a sense of respect, but due to improper handling of the car and machine card problem, it has left a bad reputation.

On the surface, it seemed innocuous, but a glimpse of the whole leopard showed that the team of Lantu did not pay enough attention to the sense of technology, and seemed to follow the crowd to make some eye-catching flower work.

Little do they know that in the context of the intelligent era, creating a sense of technology is a shortcut for new power brands to improve high-end brand perception, and it is also a product highlight that is easier to shine. If there is a mistake in this part, how can we compete with BBA, which has a deep foundation in the brand, for the market?

In addition to the sense of technology, in terms of battery safety, Lantu also wants to come up with convincing self-developed technology. But under the test of ruthless high temperature, it is too difficult to make battery safety a product highlight.

In June this year, there was a video on the Internet showing that a Landmap FREE caught fire near the charging pile. In the hot summer weather, it is the season when the battery spontaneous combustion is high, and it is not a big deal.

But bad is bad. Before that, Lantu had always emphasized "battery safety" in its brand promotion. There have been many car review articles that have hyped Lantu’s battery safety, and many headlines have shown full confidence in battery safety technology.

For example, "Why did Xiaopeng, Tesla and other trams spontaneously ignite, but Lantu FREE did’no smoke or fire ‘", "New energy vehicles spontaneously ignited one after another, and Lantu finally cracked the battery security password and refreshed the industry record". These articles seem to tell users that other battery safety is almost meaningless, and only Lantu’s technology in battery safety is impeccable.

After the spontaneous combustion accident, the Lantu official said, "There was no loss of personnel or surrounding property, and we are actively investigating the cause of the accident together with the supplier." However, the specific cause of the spontaneous combustion has not been searched online for the official explanation of the Lantu official.

In fact, as early as when the Lantu brand released its proud mica and amber batteries, not catching fire was the advantage advertised by the manufacturer. But interestingly, after this spontaneous combustion accident, Lantu’s "non-burning golden body" has been broken. According to incomplete statistics, in terms of publicity, Lantu’s dissemination of battery safety technology does not seem to be as high as before.

Perhaps Lantu’s battery safety technology still needs to be strengthened, and before it is truly safe, battery safety is not enough to be a plus for Lantu’s product strength.

In general, for new luxury car brands, if they want to compete with first-tier brands in the market, they need to come up with their own core selling points and have their own differentiated competitiveness that is enough to impress users. Lantu is indeed working in this direction, but from the perspective of making up for the car’s machine card and battery safety, the degree of effort is not enough.

LANTU FREE has been benchmarking Ideal ONE since its inception. Both players on the extended range track have very different fates. Ideal relies on Ideal ONE to carry the banner of a brand, but LANTU FREE gradually disappears from everyone.

In fact, the range extension technology was not complicated. Lantu was backed by Dongfeng, a big tree, and never lacked the funds and resources needed to build a car. But why couldn’t Lantu learn the ideal ONE?

In the opinion of AI, compared with the ideal ONE, the biggest problem of Lantu is that the product positioning is not clear enough.

The positioning of Ideal ONE is quite accurate. In terms of market segmentation, Li Auto divides consumers in the Chinese auto market into family users and non-family users. With internal discussions and iterations, the final consensus is that for Li Auto, the concept of "family user" refers to family users with (one or more) children aged 0-14 at home.

Looking at Landmap again, when talking about the difference between the user population and Li Auto, Lei Xin, the former chief brand officer of Landmap, once said, "The target audience of Landmap FREE is a new backbone who is steady and enterprising, exploring and trying new things. Steady and enterprising, steady progress, not radical, not conservative." In the opinion of Zhu Yanfeng, chairperson of Dongfeng Company, Landmap’s target audience is a "new backbone" force with a good educational background. They respect dignity and friendship, pursue freedom and freedom, and hope to have a tasteful car life.

Therefore, from the perspective of product positioning, Ideal ONE has accurately considered the user’s family members compared to Landscape FREE, while the latter only knows that its users are "new backbone" groups without clear portraits.

If a model cannot establish a clear and perceptible product image in the minds of consumers, the decision-making cycle of consumers will be lengthened, and after a period of hesitation, other competing products may be selected. Therefore, Lantu’s claim to build a "user-oriented technology enterprise" is only a "self-moving" speech, not a closed loop.

One consequence of inaccurate positioning is not knowing where to spend the cost.

Ideal ONE can be recognized by the market because it captures the real demand of home users for cars: six-seat large space. At this time, there can be trade-offs in the resources invested in car building, such as ideal engines, motors, car systems, chips, etc. from suppliers.

When the policy determines that the pure electric battery life can enjoy subsidies above 50km, the pure electric battery life is 51km of the pressure line. By subtraction, the ideal not only meets the user request, but also reduces the cost.

In terms of displacement and structure, the Landscape FREE is equipped with a 1.5T four-cylinder engine (the ideal ONE is 1.2T three-cylinder). In terms of rated power generation, the Landscape FREE 60Kw is also higher than the ideal ONE of 45Kw; even in terms of ride comfort and NVH, the Landscape FREE is also better than the ideal ONE. On the contrary, on chips that should not save money, Landscape is slightly stingy when upgrading chips.

But unfortunately, users are not looking at parameters. In terms of parameters that are difficult for users to perceive, Lantu FREE seems to have given a lot of sincerity. In fact, it is doing useless work in places that users don’t care about at all, and it also eats part of the profit.

The root cause of entering such a misunderstanding is that the market positioning of the product is not clear enough, and the actual needs of the so-called "new backbone" group cannot be discerned.

Perhaps it was because Lan Tu was unable to differentiate its competitive advantage, so when it was disseminated to the outside world, Lan Tu had to emphasize its "national team" attribute.

"Lantu is positioned as a high-end new energy vehicle brand in the national team," said Liu Zhanshu, deputy general manager of Lantu Automotive Sales and Service Co., Ltd. "Our direct competitor is the BBA after full electrification."

At this year’s Chengdu auto show, Lantu launched the "official revision" of Lantu’s FREE DNA. According to Liu Zhanshu, "Tai Chi Black and Tai Chi White are two colors derived from the traditional Chinese Tai Chi culture, which can show the layered sense of Chinese ink and wash, creating a unique Chinese color."

In fact, for a waist brand, if the car has not sold much, but often endorses the product in the name of China and the country, I am afraid it will only give people a sense of "A Dou who can’t be helped".

The premium for selling Huawei’s three-fold screen mobile phone Mate XT has shrunk. On September 24, China Securities Journal CSI Taurus found on an idle item trading platform that multiple sellers sold Huawei’s three-fold screen mobile phone Mate XT at a premium of 2,000 yuan or 3,000 yuan, which was significantly smaller than the premium of tens of thousands of yuan before the sale.

A "scalper" said that the 512GB and 1TB Ruihong versions of Huawei Mate XT are priced at 24,999 yuan and 26,999 yuan respectively, and they are both unopened spot goods. The reporter noticed that compared with the price of Huawei’s official website, both models are priced at a premium of 3,000 yuan.

Another "scalper" said that the price of its 256GB, 512GB and 1TB versions of Huawei Mate XT is 21,999 yuan, 23,999 yuan and 26,999 yuan. Compared with the price of Huawei’s official website, the three models are priced at a premium of 2,000 yuan, 2,000 yuan and 3,000 yuan respectively. (China Securities Journal · CSI Taurus)

What I bring to you today is that it has a lot of highlights. Let’s take a look.

First of all, from the appearance, the front face of the Mercedes-Benz GLE coupe presents a full design style, which looks very dignified. Coupled with the simple and generous headlights, it is very eye-catching. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the body, the body size of the car is 4941MM*2018MM*1716MM, the car adopts young and fashionable lines, the side circumference gives a very cute feeling, with large-sized thick-walled tires, it looks very sporty. In the rear part of the car, the rear looks very stable and atmospheric, the taillights give a very delicate feeling, and the unique exhaust pipe makes the overall layout impressive.

Coming into the car, the interior design has taken a clean and refreshing route, full of fighting atmosphere. The steering wheel shape of the car is eye-catching, made of genuine leather, and the palm fit is very high. From the central control point of view, the car is equipped with a touch-sensitive LCD central control screen, which makes the interior design quite layered and gives people a round feeling. The dashboard and seats are also eye-catching. The car is equipped with a unique dashboard, which looks very fashionable and sporty. The car adopts leather seats, equipped with functions such as electric adjustment of the auxiliary seat with memory, electric adjustment of the seat with memory, and seat ratio reclining. The overall riding experience is soft and comfortable.

The Mercedes-Benz GLE coupe is equipped with vehicles to everything, driving mode selection, remote control keys, interior ambient lights, engine start and stop and other configurations, which are worth praising.

The car introduced today is remarkable in terms of space, configuration and power, and it is also a good helper for home travel. Today, everyone can go to the 4S store to experience this car.

I am a Suzhou car owner, mentioning the 2021 B6 Zhiya Deluxe Edition 7 seats, the price of the naked car is 680,000 yuan, and the landing cost a total of 759,400 yuan.

The reason for choosing a car: the family’s car needs come from adding a baby, the original compact SUV plus a baby seat, and then bringing four family members is too crowded, although the German BBA has also considered it, but the comparison of the interior space is large enough, and the safety system is also very comprehensive, which meets the needs of our baby, so the car is also relatively fast, the overall appearance design is very atmospheric, the formal settings can be very face-saving, but not so business atmosphere, so it feels very suitable for the family, black metallic paint and silver wheels, the recognition of the front face is very high, the headlights and logo combination of Thor’s hammer are very domineering, or in line with my aesthetic.

In terms of space, as a large and medium-sized SUV, space is the rigid requirement for purchasing this car. The length is 4953 mm, the width is 1958 mm, and the height is 1776 mm. It exceeds the car that has been used in all sizes. Therefore, the second row of space is really good. The overall interior is wrapped in a large area of genuine leather material, and the wood grain interior is very luxurious as a whole. The materials used are also more elegant, and the workmanship is also good. In terms of comfort, it is probably shock absorption. The effect of the combination of seats and sound. To be honest, I have tested other Volvo models a long time ago. I personally feel that the car is still hard as a whole. It may be that the air suspension brings a different feeling.

In terms of power, when I first selected a car, I was most worried about the power issue, because after all, I am not a professional car watcher. When I saw the 2.0T four-cylinder engine, I first questioned whether it could pull the two-ton behemoth. After careful research, its maximum output power reached 300 horsepower, peak torque reached 420 Nm, and it was matched with an 8-speed automatic gearbox. Although it was impossible to verify the official 100-kilometer acceleration of 6.7 seconds, in scenarios such as starting, overtaking, and climbing, I felt that the power was still sufficient. Don’t count on the official data on fuel consumption. It is necessary to drive 10 fuel consumption in the city. In the case of morning and evening peaks, it is expected to be around 12.

The final summary: the main reason is its safety, the whole series is equipped with OurHours four-wheel drive, urban safety system, but also provides lane keeping, lane departure warning, road traffic sign recognition, etc., all of which make me prefer, if you talk about dissatisfaction, then the second row of seat adjustment space is relatively small, originally thought that the trunk is so large, the second row of seats should be able to lie down, cost-effective recently Volvo’s preferential strength is quite large, which is why I soon started buying a car, feeling in the luxury large and medium-sized SUV in the cost-effective, dear friends, what do you think? Welcome to leave a message to communicate.