From October 11th to 13th, 2023, the 2023 China Mobile Global Partner Conference and the 11th China Mobile Global Partner Conference were held in Guangzhou Poly World Trade Expo, China. During the exhibition, Huawei terminals brought a variety of products to participate in the exhibition, allowing participants to deeply experience the latest products of Huawei terminals.

    Recently, Huawei Terminal has released the new M7 and Mate60 series in three key areas, namely, new energy vehicles, mobile phones and full-scene smart life, which has boosted the rapid development of the industry.

    At this exhibition, Huawei Terminal brought flagship new products, sports health, government-enterprise solutions, smart home and new M7 in the world to the exhibition. The site is divided into five sections: 1+8 exhibition area, sports health, smart home, terminal government and enterprise, and the new M7 test drive. Huawei also won two awards from China Mobile, the Best Terminal Partner Award and the Most Popular Product Award.

    Mate60 series single ride

    According to the supply chain news, as of the end of September, the sales of Huawei Mate 60 Pro and Mate 60 have exceeded 1.1 million units. At present, the industry is optimistic about the future performance of Mate series.

    The impact of Huawei terminals on the industry lies not only in the market, but also in the continuous sales of Huawei Mate60 series, which has a greater impact on the domestic supply chain. Enterprises such as optics, panels and structural parts are accelerating production to meet the market demand of Huawei Mate60 series.

    Huawei Terminal and China Mobile have always maintained close cooperation, with a high degree of cooperation in the fields of mobile phones, wearables, routers and other products, consumers and businesses, as well as number card business and consumer stickiness. This time, Huawei’s terminal exhibition area also has a terminal government and enterprise area for the live audience to experience, and continue to empower the industry in the field of secure instant messaging with partners.

    Ask the new M7 to turn the tide.

    As the star SKU of Huawei’s smart car selection, Wenjie New M7 has recently ushered in an upgrade and change. After listing, it has become the top stream in the recent auto market with its excellent product strength. The data shows that since its release on September 12th, the cumulative quantity of the new M7 has exceeded 50,000 vehicles.

    Huawei’s smart car selection, especially the series of cars in the world, has experienced a low period, which is basically in line with the current situation of the domestic new energy vehicle market. Often, the technical upgrade of new models is obvious, and then they set sail in a high profile at the initial stage of listing. However, due to the rapid technical upgrade of the industry, as more brands of new products come out one after another, the result will be a rapid suppression of old models, which will lead to the weakness of the latter, and the impact will be to force major brands to continue to invest heavily to ensure the technological leadership of new cars.

    The upgrade of the product strength of the new M7 in the world and the "increasing the quantity without increasing the price" brought by the high cost performance are also the main reasons for detonating the market. At the conference site, Huawei Terminal also set up a new M7 test drive exhibition area for customers with test drive needs to test drive. It is reported that Huawei’s deeply empowered products, such as M9 and S7, will also be available.

   Full scene, new products landing, efficient ecological experience

    This time, Huawei Terminal also moved almost all the new products from the autumn full-scene conference to the exhibition site, so the audience can experience the new products of Huawei Terminal in the first time. Huawei terminals have always had a clear category positioning for each business line, and at the same time, they have also planned more carefully in ecological positioning, further consolidating the ecological moat.

    Huawei MatePad Pro 13.2 inches has a stronger office atmosphere. The new PC-level WPS Office, combined with HarmonyOS intelligent interaction, brings a better PC-level office experience, and realizes the document synchronization between PC and mobile phone for the first time; Huawei WATCH ULTIMATE DESIGN Extraordinary Master Smart Watch is Huawei’s new interpretation of luxury industrial products. As Huawei’s first gold smart watch, this product has made another breakthrough in material technology, blending 18K precious gold for the first time; Huawei FreeBuds Pro 3 TWS headphones use the star flash technology, which improves the physical bandwidth by 4 times and the anti-interference ability by 2 times. Based on the new L2HC 3.0 protocol, it can realize lossless transmission of 1.5Mbps audio and bring lossless sound quality with super CD quality.

    Huawei’s terminal’s understanding of new products in the whole scene, while fully putting cutting-edge innovative technologies into product strength, brings a unique ecological wisdom interactive experience according to category positioning. Under the "1+8+N" system, the central position of the mobile phone is defined, and with the intelligent interaction of HarmonyOS, a number of core technologies are used as the starting point to expand and explore more functions. Huawei terminals have successfully built their own ecological moat.

On the preferential promotion channel in Nanning, car home, we are pleased to announce that preferential activities are under way! As an SUV model that has attracted much attention, the highest discount of Xingyue L in Nanning reached 15,000 yuan, and the lowest starting price was only 122,200 yuan. This is an excellent opportunity for you to buy this excellent model at a more affordable price. If you want to know more details about Xingyue L, please click the "Check Car Price" button in the quotation form to get a higher discount.

The exterior design of Xingyue L car series is very unique, and the front face adopts a large-size air intake grille, which shows a strong sporty atmosphere. The air intake grille is decorated with chrome trim strips, which further highlights the luxury of the car. The body lines are smooth and the overall style is very fashionable. With the sliding back design of the roof, the whole car looks more dynamic. The side of the car body is outlined by a number of smooth lines, and the visual effect is excellent. The rear part of the car adopts a streamlined shape, which makes the whole car look more atmospheric. The taillights are designed through, which is very recognizable. In a word, the exterior design of Xingyue L car series is excellent, and it is a model worth looking forward to.

Xingyue L is a medium-sized SUV with a body length, width and height of 4770*1895*1689mm and a wheelbase of 2845mm respectively. The lines on the side of the car are smooth and strong, showing movement and strength. The front and rear wheel tracks are all 1610mm, the front tyre size is 235/50 R19, and the rear tyre size is also 235/50 R19. The overall design is fashionable and atmospheric, and it is an impressive SUV model.

The interior design style of Xingyue L car series is fashionable and dynamic, paying attention to the driver’s comfort and convenience of operation. The steering wheel is wrapped in leather, which feels comfortable and the position can be manually adjusted up and down and back and forth. The central control screen has a size of 12.3 inches and is equipped with a voice recognition control system, which supports multimedia, navigation, telephone, air conditioning and skylight operations. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for users to connect devices. The seat is made of imitation leather. The main seat supports the adjustment of front and rear, backrest, height and lumbar support. The auxiliary seat supports the adjustment of front and rear and backrest. The driver’s seat is also equipped with heating and ventilation functions, which can be electrically adjusted and memorized. The backrest of the second row of seats can be adjusted, and the rear seats can be laid down in proportion, providing a more flexible space combination. Generally speaking, the interior design of Xingyue L car series is simple and fashionable, with both comfort and practicality, bringing users a better driving experience.

Xingyue L is equipped with a 2.0T 218 horsepower L4 engine with a maximum power of 160kW and a maximum torque of 325 N m.. It uses a 7-speed wet dual-clutch gearbox to provide a smooth shifting experience. This engine has excellent power performance and high efficiency, bringing drivers a more comfortable and pleasant driving experience. Whether it is daily city driving or high-speed driving, it can be easily competent. At the same time, the engine of Xingyue L also has the advantages of low noise, low vibration and low fuel consumption, allowing drivers to enjoy a quieter and more environmentally friendly driving experience while driving.

In the evaluation of the owner of car home, it can be seen that his love for Xingyue L 2021 2.0T EVO Two-Drive Wisdom Edition is beyond words. He mentioned the advantages of the car, such as rich configuration, advanced appearance and large enough space. At the same time, it also showed excellent stability and comfort during actual driving. Car home owner @ Chengdu Cheyou 0964484 also specifically mentioned the excellent performance of the car in complex road conditions, which can be easily handled whether it is starting from the urban area, running the expressway, taking the national highway, entering the rural road or climbing up the hill and potholes, fully demonstrating the advantages of extra large space in the trunk. Driving the stars with my parents everywhere for a ride is full of praise for the elderly, which further proves the comfort and practicality of the car. On the whole, Xingyue L 2021 2.0T EVO two-wheel drive Zhizun Edition is a model worthy of recommendation, which can bring excellent driving experience and comfort to car owners whether driving in the city or traveling long distances.

(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)

　 1905 movie network exclusive feature In the age of entertainment to death, serious and not serious can be changed to entertain the public. The birth of the live broadcast not only gave the folk people a broader entertainment platform, but also satisfied the netizens’ desire for privacy and expression with real-time pictures and fragmented barrage.

The anchors occupied the media seats.

　 On the red carpet and at the press conference, you will find that in addition to the "long guns and short guns" of photographers, there are many beautiful women holding selfie sticks and talking to themselves with headphones. These are the most popular live broadcast anchors. Compared with them, online media is more like traditional media.

　 Nowadays, these live broadcast platforms have also become an important part of the film announcement, and more and more anchors have become frequent visitors to major occasions.

　Fang Li’s greatest contribution to the tens of millions of box office for "A Hundred Birds at the Phoenix" is actually live broadcast.

For the promotion of the movie "The Magic Wheel", three female anchors were invited to go to the shooting site for live exploration on the cruise ship.

　 Wang Baoqiang, who was the director for the first time, broke the popularity of 5 million in three minutes on the set of his first film "Make a scene in Tianzhu" (did you notice that rocket, which is worth 500 RMB).

The Jing Wong online movie "My Goddess of Need" conference directly contracted the focus maps of eight live broadcast platforms, with nearly 100,000 online users in real time, and the total coverage is expected to reach 10 million times.

It is already a routine to use star live broadcast for the new film. Charmaine Sheh and Nick Cheung are broadcasting the conference of The Apostles.

In addition, this year’s China Watch Award has a unique way, integrating the award release with the promotion unit of "New Force of Chinese Film" and adopting a brand-new mode of "M+N" for multi-channel communication.

　 The live broadcast’s attack on 2016 is like a barrage.

　

　 Trees attract the wind, and the corresponding regulatory system naturally follows. How will the positioning of "Live Wind" be impacted? How will the live broadcast platform respond? Are anchors really more useful than stars for film marketing?

　

　 With these questions, Zi Shijun chatted with An Yugang, general manager of the well-known film marketing company, Daniel Wu, the anchor of the fighting fish industry who participated in the live broadcast of the China Watch Award, and the insiders of the fighting fish platform.

"It knows what netizens like" — — Marketing tycoon said

An Yugang

　 An Yugang, an influential benchmark figure in film marketing and general manager of the film industry, has successfully helped many films become box office winners, and has been recorded in classic marketing cases.

　 A few days ago, the announcement of "Amazing Thieves 2", which was marketed by the film industry, caused a sensation again. Twenty or thirty anchors sat in the golden position in the front row of the conference, attracting countless audiences and successfully creating momentum for the film:

Q： Can you describe what the scene was like that day? Did it meet your expectations?

　

A：I thought it was hot, but I didn’t expect it to be so good and very happy.

　 On that day, the first row was occupied by the founder, and the second and third rows were given to online celebrity, the most golden position. At that time, the owner of the film, Qiu Jie (CEO of Lion Mouse Film), glanced at a live broadcast box of online celebrity, and casually looked at it. It was 40,000 yuan, so its publicity was on the top of a small media. And those who like the anchor are really the most consistent with my target audience, and the conversion rate is relatively high.

　

Q：Will the anchors be asked what to do, or will there be restrictions on their language and comments?

　

A：No, whatever. In fact, this thing is like some promotional videos that want us to film the artist’s makeup in the lounge. These are what the people are more concerned about. They don’t like to always see the flow you designed on the stage to go to 12345. He prefers to look at some edges and corners. The anchors can publicize things that are usually invisible.

　

　 Tell a funny detail. At that time, we had a sponsor at that event, and one of their cars was on the right side of the podium. There’s an anchor who’s been shooting that car around. Advertisers are so happy. How can traditional media keep shooting that car for you?

　

　 As for the anchors, we are all in a cooperative state at present, and the process of our own design is also very beautiful and interesting. I won’t leave her a chance to have negative comments.

On the same day, The Pirates 2 teamed up with 28 live broadcast platforms and contracted the focus map.

　 In fact, the live broadcast circle is like the embryonic form of the entertainment circle. Although the star’s own fan base makes their original onlookers more. But these amateurs have their own way of living. Come to think of it, they are actually more suitable for eating live broadcasts than stars.

Q：How to treat the relationship between live broadcast and film marketing?

　

A：Quite simply, my concept of film marketing has always been content (film) and establishing contact with users. Live broadcast is just a certain model established. It used to be a radio and television website, but today it is an APP, a variety of network sizes, or something. Live broadcast is the latest form today. It’s just a channel for me to reach my target users from the perspective of movies, and there is an interactive connection.

Q：Compared with other mobile platforms, what are its advantages and values?

　

A：Lively. For example, if I go to find a large size, the best he can do is to help me with the graphics and text, and then add my trailer. But the live broadcast, as I mentioned, he will put all the details of my press conference — — And it’s the details he realizes, right? He knows what his netizens like.

Q：What’s the difference between a star doing live broadcast and online celebrity doing live broadcast?

　

A：Stars have a large base and many fans. Come up and duang, blow up. At the same time, the interaction with netizens is also an effect of expanding influence and flattening.

　

　 But online celebrity is the other way around. His base may not be that big, but the advantage is that I think they may be more open and have a larger scale. I don’t mean taking off clothes, but their speech scale, or telling jokes and so on.

　

Q：New media is undoubtedly a new battlefield for film marketing. Will you consider other attempts later? For example, let the stars participate in the live broadcast, or more high-tech ARVR?

　

A：I’m already trying, Love O2O. We also discussed this matter in the group this morning. We should use AR, and a virtual person may be established on the mobile phone. For example, if you are now, a Jing Bo Ran in ancient costume will suddenly be projected around you. You can communicate with him. In fact, if VR is used, there is also a project being done, but that will be more suitable for short videos, and the human body may not be able to stand long videos.

　　Recently, Wahaha launched a special edition of Nutrition Express with the value of 98 yuan, and attached a "Nutrition Express Makeup Gift Box". The make-up gift box contains two bottles of nutrition express line with classic packaging and two make-up plates with different colors. One of the make-up plates with orange tones has been praised by netizens as "good color matching, I want to try!"

　　Since November 21st, Zong Qinghou, Chairman and General Manager of Wahaha, and his daughter Fuli Zong have been warming up this series of products in Weibo — — Previously, Weibo of Zong Qinghou had not been updated for nearly 27 months, and the last Weibo of Fuli Zong stayed in June 2018. Both of them appeared on social platforms in Weibo again, both for the promotion of this event. Wahaha’s make-up plate has been welcomed by netizens. Weibo, the official Wahaha official, issued a lottery Weibo on November 26th, with nearly 30,000 entries forwarded.

　　Many brands try to make cosmetics and skin care products from the food industry. Every time food brands launch cross-border new products, it will almost cause a heated discussion on the Internet and become a veritable "cross-border online celebrity".

　　However, if you become a "online celebrity", will there be a "money way"?

　　Individual combat

　　Wahaha put on a make-up plate, and LU ZHOU LAO JIAO CO.,LTD perfume was on fire for a while.

　　From the end of November, the official account of @ Wahaha continued to warm up in Weibo, until December 1, when Habao Amusement Park, the mall in Wahaha WeChat WeChat official account, officially launched a special edition of Nutrition Express.

　　Although you can’t see the specific sales figures on its purchase page, the customer service of Habao Amusement Park told the reporter, "This is an activity while stocks last." As of 16: 00 p.m. on December 4, a limited number of 5,000 products can still be purchased.

　　The relevant person in charge of Wahaha told the reporter, "The make-up plate is just a gift of the special edition of Nutrition Express. Wahaha has no plans to transform into make-up for the time being, and chose make-up products because this category is highly topical and popular among young people, which is more suitable for carrying some innovative attempts. "

　　"Wahaha has never invested too much energy in marketing. With the upgrading of consumers, we also want to try some new things. We tried AD calcium milk moon cakes before, but they were very popular, and they were snapped up within 1 second. We want consumers to know that Wahaha’s brand image is changing, becoming more interesting and diverse, and no longer having a sense of distance and time. "

　　LU ZHOU LAO JIAO CO.,LTD and Nongfu Spring, which also started with drinks, face the same problems as Wahaha in cross-border operation — — They all launch cross-border products under a single brand.

　　As a brand selling liquor, LU ZHOU LAO JIAO CO.,LTD’s cross-border products are also related to its main products, and the perfume named "LU ZHOU LAO JIAO CO.,LTD’s stubborn taste" is widely concerned by netizens because of its fragrance. In February, 2018, relevant persons in LU ZHOU LAO JIAO CO.,LTD revealed to the media that the first batch of 20,000 bottles of perfume had been sold out within a few days. This cross-border led to an increase of 94.1% in the sales volume of official flagship store of brand Tmall and an increase of 18.70% in PV.

　　However, after the heat subsided, the sales of this perfume fell off a cliff. The reporter found that whether in official website or in its Tmall flagship store, its monthly sales volume is below 250 bottles.

　　Also starting with drinks, Nongfu Spring chose to cross the border to make mask products. At the end of 2017, three hydrating skin care products launched by Nongfu Spring focused on the moisturizing effect of "natural birch juice". Zhong Shanshan, chairman of Nongfu Spring, once said in an interview with Sina Finance that some people wanted Nongfu Spring to launch moisturizing products a long time ago. "We have no doubt about our direction, and our products are subversive."

　　The reporter found that the monthly sales volume of two moisturizers with a price higher than that of 200 yuan was less than 200 pieces. It is worth mentioning that in the follow-up news release of this mask, the phrase "this product was launched across the border for Nongfu Spring" no longer appears too much. This may also be the dilemma that a single brand will face when launching cross-border products. Once the wind as a gimmick has passed and sales are weak, how should products continue to be marketed?

　　combined operations

　　White rabbit+Meijiajing launched milk-flavored lip balm

　　There are still many brands that choose to cooperate with other brands to launch cross-border products.

　　White rabbit toffee is also one of the "cross-border online celebrity". As early as September this year, White Rabbit Butterflies had jointly launched a lip balm with the domestic brand Meijiajing. Lip balm not only follows the packaging of white rabbit toffee, but also its fragrance, which belongs to white rabbit toffee alone.

　　The first batch of white rabbit lip balm was put on the shelves on September 20th. According to the Beijing Evening News, in less than 2 minutes, all the white rabbit lip balm was robbed of the shelves. The next day, the emergency replenishment of Meijiajing was launched again, and the price was raised from two in 78 yuan to two in 80 yuan, but it was still sold out.

　　The 59-year-old white rabbit toffee and the 56-year-old Meijiajing are both "old brands". In an interview with the media, the relevant person in charge of the United States and Canada said, "Although young people can easily buy cosmetics from all over the world and all kinds of imported sweets and snacks, they are hard to replace the old-fashioned domestic complex in many people’s hearts. We believe that when these time-honored brands rise to ‘ Complex ’ The height is difficult to be easily replaced. "

　　On the e-commerce platform Taobao, the reporter browsed the official flagship store of Meijiajing and found that the price of White Rabbit Lipstick has been restored to two in 78 yuan. At present, the products on the shelves are only pre-sold, but their monthly sales have reached 8,353, and the buyers’ comments are basically favorable. The most frequent phrase is "Full of childhood memories".

　　Zhou Heiya, which also introduced lip products, has integrated the "spicy" characteristics into the small spicy kiss and bite lipstick that cooperated with the Royal Mud Workshop. At present, the small spicy kiss and bite lipstick has stopped selling, but the discussion and exposure brought by this product to the two brands are still not over.

　　outshine others

　　"Wang Zi" with nose and eyes is better than "feelings" that can’t be seen or touched?

　　In all the cross-border attempts of food brands, Want Want is better.

　　In 2018, Want Want successively cooperated with clothing brands TYAKASHA and Nature Hall, and launched clothing and other products, which not only successfully attracted the attention of netizens, but also gained considerable recognition in the fashion industry, and even appeared many knockoffs on major e-commerce platforms.

　　According to the report of beijing business today, the clothing jointly signed by Want Want and TYAKASHA was put on sale on a small scale on October 16th. The data shows that co-branded products such as sweaters, sweaters and coin purses were all sold out within 7 seconds, which also drove nearly 700,000 fans into the official flagship store of Want Want Tmall, and the passenger flow increased more than 10 times than usual.

　　The "Want Want Snow Cake" air cushion foundation jointly launched by Want Want and Nature Hall has also been affirmed by the data. After the pre-sale started at 0: 00 on October 20, the number of reservations in only one day has reached nearly 10,000.

　　Even if the limelight has passed, the peripheral products sold by Want Want in Tmall flagship store can still be "played" compared with other brands. On December 3, the reporter found that the monthly sales of two peripheral products of Want Want exceeded 1,200.

　　The reason is probably not unrelated to the "Wangzai" IP image it launched. Compared with other time-honored brands, Wangwang can only give an intangible "feeling", and the biggest trump card in Wangwang’s hands is Wangzai’s IP image.

　　Want Want seems to gradually realize that its IP itself may sell better than food. At the same time of launching joint-name funds in succession, Want Want also launched the "Want Want Sun Star Double Creation Plan" at the end of 2017, and planned to incubate relevant operation teams to create a "internet plus Wenchuang+Food" model.

　　expert

　　The more products a brand has.

　　The higher the binding to the new generation of consumers.

　　Zhu Danpeng, a food industry analyst, told reporters that traditional food companies frequently try to launch cross-border products in order to gain more new generations of consumers.

　　"In modern society, the needs of young people are more and more diverse. The more products a brand has, the higher its binding to the new generation of consumers. These cross-border products are essentially to enhance the stickiness with the new generation of consumers and make the whole brand younger to meet the multi-dimensional needs of the new generation of consumers. "

　　Zhu Danpeng said, "At present, it is still difficult to judge which brand’s cross-border is successful, and everyone is testing the water. Although after the launch of cross-border products, both heat and effect have been achieved, it remains to be seen whether they can be transformed into effects in the end. At least until the first quarter of next year, we can judge which brand’s cross-border is successful by comprehensively looking at the sales data of various brands. "

　　Chengdu Business Daily-Red Star Journalist Intern reporter Yang Peiwen

Recently, it was learned from the relevant departments of Baiyin City that the first live e-commerce competition and the selection of "Top Ten Online Goods Brands" in Baiyin City will officially start on May 1, with a duration of 15 days. At present, the organization and registration of the contest are being stepped up. The purpose of this competition is to select and train a group of outstanding live broadcast e-commerce talents, and at the same time select the "Top Ten Online Goods Brands" in Baiyin City. This will help to promote the standardization, digitization and branding of high-quality featured products in Baiyin, further promote rural income and help rural revitalization. It is understood that this competition is jointly organized by relevant departments of Baiyin City, aiming to explore and promote high-quality featured products in Baiyin region, promote rural economic development and help rural revitalization. The competition will last for 15 days, and excellent talents and brands will be selected through the preliminary, semi-final and final stages.

The deadline for registration of the contest is April 6th, and the time span of the contest is from May 1st to May 15th.

　　How many Internet accounts are associated with your mobile phone number? Did someone else use it to register an Internet account? What should I do if I find that my registered account is fraudulently used?

　　On July 21st, the Ministry of Industry and Information Technology officially launched the service of "One Certificate for General Enquiry 2.0" — — With the nationwide Internet account "one certificate for universal inquiry", users can inquire about the number of Internet accounts associated with their mobile phone numbers by virtue of the last six digits of their mobile phone numbers and ID numbers.

　　Protect user privacy and cover major applications.

　　It is understood that "One Certificate General Enquiry 2.0" is a national Internet account convenience inquiry service launched by the Anti-fraud Center of the Ministry of Industry and Information Technology on the basis of the "One Certificate General Enquiry" service of the national mobile phone card, in conjunction with Internet companies and telecommunications companies.

　　As a brand-new upgraded anti-fraud "sharp weapon", the "one-certificate-through-check 2.0" service has three main characteristics — —

　　Protect user privacy. In strict accordance with the requirements of laws and regulations such as Network Security Law and Personal Information Protection Law, the personal information of users is collected to the minimum, and desensitized display is carried out in the query page. The feedback query results only include the number of related Internet accounts, excluding personal information such as account names.

　　Covers major applications. The first batch of "One-Certificate Access 2.0" docked 11 applications of 8 Internet companies, including WeChat, QQ, Taobao, Alipay, Tik Tok, Aauto Quicker, etc., which can meet the query needs of most users at present.

　　The query method is convenient. When users use the service of "One Certificate General Enquiry 2.0", they can make convenient inquiries through various channels, such as micro-newspaper WeChat official account, anti-fraud special class WeChat official account of the Ministry of Industry and Information Technology, WeChat official account of China Information and Communication Research Institute, and Alipay’s "One Certificate General Enquiry" applet.

　　Prevent fraud by using Internet accounts.

　　In September last year, the Ministry of Industry and Information Technology launched the convenience service of "one certificate for universal inquiry" for national mobile phone cards. Users can inquire about the number of registered phone cards under their personal names by virtue of their resident ID cards. If there is any objection, they can inquire about the detailed information through the corresponding telecom enterprises and deal with it accordingly. By avoiding the risk of uninformed card handling, we can effectively safeguard the interests of the people and help crack down on telecommunication network fraud.

　　After a lapse of nearly a year, why did you launch the "One Certificate General Check 2.0" service again?

　　"In the early stage, the national mobile phone card &lsquo was launched through innovation; One-card general investigation ’ Service, convenient for users to check the number of calling cards under their names, and effectively prevent users from being unknowingly processed. " Sui Jing, director of the Network Security Administration of the Ministry of Industry and Information Technology, introduced that in practice, it was found that Internet accounts were "favored" by criminals because of their strong concealment and low application threshold, and have become one of the main criminal tools of fraudsters.

　　Some users reported that their mobile phone numbers were registered as Internet accounts without their knowledge. Due to the lack of a unified and convenient effective way to query their phone numbers related to Internet accounts, it provided convenience for criminals to register illegally, resell Internet accounts and use Internet accounts to commit fraud, and it also caused inconvenience to the broad masses to safeguard their vital interests.

　　In order to further promote the prevention and control of telecommunication network fraud, effectively safeguard the interests of the broad masses of the people, and fundamentally solve the problems such as the difficulty in querying and unbinding Internet accounts associated with telephone numbers under one’s name, on the basis of the previous "one-card universal query" service of national mobile phone cards, the anti-fraud center of the Ministry of Industry and Information Technology upgraded and developed the "one-card universal query 2.0" service, that is, the internet account query service associated with mobile phone numbers, which is convenient for users to query account details and handle services such as cancellation and unbinding.

　　More Internet companies will be docked to meet the query needs.

　　How to correctly use "one certificate for general inquiry 2.0"? After the user enters the query portal, fill in the mobile phone number, the last six digits of the ID number and the verification code on the query page to query. The query results will be replied within 48 hours through the unified SMS port of 10699000.

　　When the user inquires about the number of Internet accounts associated with his mobile phone number, which is inconsistent with the personal situation, he can click "Unbinding and Detailed Inquiry" to understand the processing mechanism of each enterprise. After passing the authentication, unbind or cancel the dissident account according to the guiding documents of the enterprise. If the problem still cannot be solved, you can call the customer service phone number of the corresponding Internet company.

　　According to reports, in the next step, the Ministry of Industry and Information Technology will connect more Internet companies, support a wider range of Internet application queries, and further meet the query needs of users.

The product strategy of Baidu Zhijia business group can be divided into three major areas: car, road and line: "car" is to provide smart car solutions for B-end car companies; "Road" is an intelligent solution for urban traffic; "Travel" is a travel service for C-end consumers.

On March 14th-16th, 2023, at the 4th Software-Defined Automobile Forum and AUTOSAR China Day in 2023, Wu Changlong, a senior engineer of Baidu Apollo Intelligent Technology Co., Ltd., said that Baidu’s technology accumulation in L4 field and the scale advantage of L2+ products promoted each other, and now it has realized the comprehensive layout of taxi-passenger car-urban transportation. On the technical level, the modular MCU and strong mainline software architecture can meet the needs of parallel development of different models and multiple projects on the same platform; With the support of agile development method and CICD, the output quality can be guaranteed while meeting the rapidly changing internal and external needs.

　

Wu Changlong | Senior Engineer of Baidu Apollo Intelligent Technology Co., Ltd.

The following is a summary of the speech:

Development and challenge of Baidu Apollo intelligent driving domain controller

In the past ten years, Baidu has accumulated rich technology and experience in the field of artificial intelligence, and now it applies these leading AI technologies to the automotive field. The product strategy of Baidu’s intelligent driving business group is laid out in three areas, which are car, road and line.

"Car" refers to the intelligence of cars. ASD, Baidu’s smart car division, is a tier1 role that provides full-stack smart car solutions for B-end car customers, including smart driving and smart cabin. At present, it has provided smart car solutions for 31 car companies, 134 models and more than 7 million cars. Baidu’s car is one of Baidu Apollo’s partners, and will be equipped with the full-stack intelligent solution of Baidu smart car, which will be listed this year.

"Road" refers to smart city traffic. At present, Baidu’s smart city transportation has provided solutions for 63 cities across the country, providing efficiency for urban transportation.

"Travel" refers to providing travel services for C-end consumers, which is known as radish running. Last year, Baidu released the sixth generation RT6, which has the ability to drive automatically on complex urban roads, and its cost reached 250,000 yuan. The mass production of RT6 will greatly accelerate the scale and commercialization of unmanned vehicles.

The above businesses complement each other. Baidu has accumulated rich technology and experience in L4 field, which can provide hot start for L2+ products. L2+ products feed back L4 products with the advantages of scale, and solve the long tail problem of L4 products’ final commercial landing.

Baidu’s smart car products include intelligent driving and intelligent cabin, including small-scale in-vehicle system and software and hardware integrated solution ARC. The intelligent driving domain controller is divided into two heterogeneous control chips, MCU and SOC. MCU deployed AUTOSAR protocol station, and developed CDD and application algorithm on this basis. The bottom layer of SOC is a system, and the top layer is the hardware poke layer and the middleware Apollo OS； developed by Baidu. Further up is the various atomic ability services of the algorithm; Further up are the various application logics of the algorithm.

Next, we will share the challenges we face in the development of intelligent driving domain controller MCU software based on AUTOSAR.

First of all, in recent years, there are many projects of Baidu’s intelligent driving domain controller, and it has already faced the situation that the same hardware platform supports multiple projects and multiple models for parallel development. A project needs to maintain independent software branches, and software changes, software optimization or repairs made in one project branch are always manually migrated to other project branches to ensure the consistency of product experience. And the coupling between software modules is very strong, and the change of one software module will often lead to the change of other modules, which will affect the whole body; In addition, it is necessary to migrate to multiple software branches at the same time, and the workload of maintenance increases exponentially with the increase of software complexity and projects.

In the stage of frequent changes in the demand of intelligent driving track, the time period is very short; However, there will be no reduction in the quality requirements for output. This challenges our software architecture. We urgently need a software architecture that can support multi-project parallel development and rapid iteration.

How to solve this problem? We found inspiration on AUTOSAR. The core idea of AUTOSAR is the decoupling of hardware and software. The bottom layer realizes the software functions that are strongly related to hardware, and abstracts them into standard interfaces for the upper layer. The upper ECU and the application layer are almost insensitive to the difference of the lower hardware, which makes the AUTOSAR architecture software migrate on multiple hardware platforms.

Secondly, the core idea of AUTOSAR is the modularization of software and standardization of interfaces. AUTOSAR is divided into hundreds of software modules, and the function definition of software modules is very clear, and the data between software is exchanged with the defined standardized interfaces. When the software of one module is changed, the influence on other software modules and even the whole controller software is controllable.

Platform of MCU software for intelligent driving domain controller

Our MCU platform software architecture refers to the idea of AUTOSAR. Firstly, a set of loosely coupled software architecture is needed. The so-called loose coupling means software modularization, and the function definition of each software module must be clear. The exchange interface between modules is standardized and managed in a unified file according to the architectural method of AUTOSAR.

The second is the strong mainline software architecture. Referring to the software architecture idea of AUTOSAR, we divide our MCU software into different softwares according to the actual business requirements. A hardware platform has only one software, and a project has a separate software. The interface between is predefined and cannot be easily changed. To ensure that a set of software can be combined with different software of multiple projects.

The actual operation method of this software architecture is:

First of all, the BSW project of AUTOSAR is strongly related to specific projects and models, such as the number of communication buses, the configuration of communication matrix, the configuration of diagnostic protocol stations, the configuration of network management, etc. These configurations are different for each model. Therefore, the BSW engineering code of AUTOSAR is divided into BASE software and CDD software (including IOO abstraction of various hardware and data intervention of sensors, etc.). These modules are only related to the hardware platform and have no direct relationship with the project. The application layer software isolates the differences of signal interfaces of various vehicles through the signal abstraction module, which makes most application layer software project-independent.

In addition, there are some special software modules, such as time synchronization module. All items of the time synchronization scheme in our domain are consistent; However, the cross-domain and vehicle-domain schemes have different projects. For this kind of module, we split the software of a module into two parts for maintenance, provided that the interfaces between the software must be well defined, so that multiple projects can share one software, and different BASE software can work normally together.

Under this software architecture, the methods of software management are different. A hardware platform has only one software warehouse, and each project has a separate BASE software warehouse. Only when the software is merged can the final MCU software output be obtained. Its advantage lies in that the mainline optimization is directly effective for each project. The challenge is how to ensure that the changes on the main line are not wrong for each project, which requires agile development and CICD to ensure.

Agile development of MCU software for intelligent driving domain controller

The software version delivery of the whole intelligent driving domain controller basically follows the traditional automobile micro-model development, from the initial demand input to software design, software development, software testing and overall acceptance, and a version lasts about 2-3 months. In the big cycle, we iteratively split the MCU software version into weekly agile development cycles.

The cycle of agile iteration in weeks can also be refined to the development iteration in days. Baidu has its own set of code management tools. When we push the code, it triggers the continuous integration compilation pipeline to get the compiled results and outputs. At the same time, the system will automatically trigger to pull the latest code from the library every night and push it to the CICD test server. The test server will simulate the upper computer to deploy the software to the domain controller of the test bench, which has a full set of sensor environment and simulated vehicle environment besides the physical domain controller. After the deployment, according to the pre-set test flow, the MCU software is matched with the SOC terminal to conduct a set of systematic tests.

After the test, the server finally collects the test results, and generates an email report and pushes it to the corresponding person. When you go to work the next day, you will know whether there is any problem with the previous day’s cooperation code. In addition to the bench test, we have a lot of driving tests every day, and the data generated in the test and the problems will be uploaded to the data center, and special managers will distribute the problems and data to the corresponding module leaders. After analyzing the data, the R&D personnel locate the problems, and then arrange the repair plan of the problems into the agile iterative process according to the priority, so as to carry out iterative development of the software, quickly deploy the new output to the R&D vehicle, and then carry out closed-loop verification.

At present, automakers pay more and more attention to software self-research, especially in the field of automatic driving. Some automakers choose Baidu as a supplier of software and hardware for intelligent driving systems; At the same time, I hope to participate in the development of some intelligent driving functions.

We also have some successful experiences in the project. First, OEM will generate the document of our intelligent driving domain controller, and then build an algorithm model to generate SWC articles in AR file format. And the final C code will be generated, and the ECU document will be given to Baidu. After we import the AUTOSAR development configuration tool, we can generate the technical engineering of MCU AUTOSAR and develop the software of MCU. Then compile it into a black-box project and give it to the OEM. The OEM will add the black-box project to the code generated by them for integration and compilation. After the compilation is passed, it will do its own module test. After the test is passed, it will give their model code compilation process to Baidu in the form of a black box. Then we will do the final integration, compilation and MCU software output, complete the integration test of the entire MCU domain controller, and deliver the test to the automobile factory, and then do the vehicle-level test.

(The above content comes from Wu Changlong | Senior Engineer of Baidu Apollo Intelligent Technology Co., Ltd. Wu Changlong’s keynote speech "Software Platformization and Agile Development of Intelligent Drive Controller Based on AUTOSAR" delivered at the 4th Software-Defined Automobile Forum and AUTOSAR China Day in March 14 -16, 2023. )

　　Weibo’s hot search list ranks 5.23 today. The Weibo Hot Search List will show hot news in real time. What hot headlines are on the Hot Search List today on May 23rd? Interested netizens take a look at the headlines of today’s hot search list in Weibo on May 23rd.

　　Weibo’s hot search ranking is the latest May 23.

　　List of Top 10 Hot Search List in Weibo

　　Headlines of Hot Events in Weibo Hot Search List TodayDetailed introduction

　　Psyduck

　　KFC’s Koda duck toys have set off a whole network craze again. Who can refuse such a lovely duck?

　　Aunt walks away from the accident scene warning tripod.

　　On May 21st, in Luoyang, Henan Province, a vehicle accident occurred, and a warning tripod was set up at the rear and was taken away by a passing aunt.

　　The color of the motherland photographed by satellite is too advanced.

　　Open the land of China with color cards, "picturesque"! The color of Jilin-1 # satellite shooting the motherland is too advanced.

　　Zhang Wenhong said that the COVID-19 epidemic may not end in the short term.

　　Zhang Wenhong said that the COVID-19 epidemic may not end in a short time. We need more time, more patience, more courage, more wisdom and technology to overcome all this.

　　Zhang Wenhong said that the inflammation induced by Omicron is weaker than flu.

　　Zhang Wenhong’s in-depth analysis: China’s epidemic situation changes and prevention and control effects, Omicron’s challenges and future prevention and control models.

　　Cyndi Wang QQ Music Tubang

　　Cyndi Wang’s songs are directly on the music list! The top ten accounts for nine! Everyone’s youth is back!

　　Doors of rebirth Douban opens at 6.6

　　Karry Zhang Yi’s "The Gate of Rebirth" scored 6.6, and there will be a sequel "The Road to Rebirth" in this drama. Do you think this score is high or low?

　　A nucleic acid detection site in Beijing uses expired sample preservation solution.

　　According to the website of Beijing Municipal Market Supervision Administration, the sample preservation solution being used in a nucleic acid testing site in Beijing exceeded its shelf life, and the Fengtai District Market Supervision Administration of Beijing punished it according to law, ordered the parties concerned to correct the illegal behavior, fined 50,000 yuan and confiscated illegal property.

　　That’s all about Weibo’s hot search ranking of 5.23 today. I hope I can help you.

December 6, 2019

The movie Rooftop Football started in Luxi.

After years of shooting and production

A film about the dream-chasing story of a football girl in a mountain village in Yunnan.

Rooftop Football was officially announced today.

Book April 20 th!

"Rooftop Football" finalized poster

Rooftop Football trailer

Rooftop Football is an inspirational film for rural girls to win dignity for their own destiny, which is the closing film of 7th Pingyao International Film Festival.

The film tells the story of a group of mountain girls in Yunnan who love football but have no chance. In order to realize their dreams, they form a non-professional team, finally overcome many difficulties, complete football training on the roof, and finally move towards a farther world. The film is set in the remote mountainous areas of Yunnan, with football as the carrier, showing the indomitable struggle spirit of mountain children to rewrite their destiny.

"Rooftop Football" finalized poster

Why is Luxi the location?

Luxi county, with excellent ecological environment and rich tourism resources, is a plateau garden city with four seasons of flowers, and was awarded the title of "Natural Oxygen Bar" in China. Relying on the unique geographical and cultural environment, luxi county has deeply tapped the potential of tourism development, vigorously promoted the innovative development, transformation and upgrading of tourism, improved quality and efficiency, promoted the construction of Luxi Kangyang tourism destination, and polished Luxi business cards from multiple channels, carriers and angles.

Luxi City Beauty Image Source: Honghe Zhourong Media Center Database

The main location of the film

chengzi ancient villege

Located in Yongning Township, luxi county.

it’s a

Simple and natural, beautiful and quiet, layered.

Ancient village

Chengzi Ancient Village Image Source: Colorful Yunnan

Chengzi Ancient Village was originally inhabited by Yi ancestors. After that, a large number of Han people moved in, and the residential buildings here formed an architectural style combining Yi and Han.

The houses in the ancient village follow the trend of the mountain and step up. The roofs of most houses are connected, forming a platform tens of meters or even hundreds of meters long. Many earth warehouses in the village are connected end to end and integrated with the hillside.

Road in the village Image Source: luxi county Rong Media Center

The ancient village is surrounded by mountains and waters, built on Feifeng Mountain. Surrounded by clear water in front of the mountain and paved with green fields, khaki buildings glow golden in the sun. Behind the Potou house, there are overlapping peaks and obstacles, lush grass, beautiful scenery and attractive scenery. Walking into Chengzi ancient village, a picture of harmony and coexistence between man and nature came into view, which was beautiful.

Chengzi Ancient Village Image Source: Colorful Yunnan

Chengzi Ancient Village is known as "Amber of Primitive Aestheticism Architecture", as well as "Hometown of Asian Folk Photography", "Yunnan Provincial Famous Historical and Cultural Village", "Yunnan Tourism Characteristic Village" and "Yunnan Fine Arts Photography Creation Base".

Original title: "There is a kind of life called Yunnan, Luxi! The movie "Rooftop Football" was finalized on April 20th.

Read the original text

　　In recent years, the release of European and American spy war blockbusters has been overwhelming, and almost every masterpiece will have different highlights. No matter the cast, high-tech products, weapons and equipment, stunts, pictures and sound effects, the filmmakers’ originality is reflected, the movie plot is ups and downs, and various innovations emerge one after another.

　　With the release of Bourne ultimatum 5 in mainland China on August 23rd, fans have turned away from a trend of surfing the Internet to review classic spy films.

　　Xiaobian also stayed up late to sort out the classic spy war movies in recent years, I hope you like them!

Bourne bourne (2016)

　　You must have seen your favorite action movie this year. Completely return to the level of the first part. There is a neat temperament that does not need nonsense to get to the point, and the role is smart and logical enough. Cam and Bourne are evenly matched, so let the rhythm be tense every minute. As always, action plays have to be swaying and realistic. The discussion on information monitoring in the network age is wonderful.