author/Adasi

The Battle at Lake Changjin’s box office exceeded 4.5 billion, and it entered the prehistory of cinema. In 2021, the box office passed the 40 billion mark. Lanxin Grand Theatre, The First Furnace Incense and Uninvited Visitors rushed to the film market after the National Day, and Pingyao Film Festival was held in full swing. ……

There are still 77 days before 2022, and China films and film people who have come out of the haze will welcome more good news.

As an indispensable part of the film and television industry, film marketing is one of the most popular jobs. From the wall-painting posters in rural areas to the short video war in Aauto Quicker, Tik Tok, there are some successful cases of "ineffective marketing", "false marketing" and "showing off feelings", and there are also successful cases of cross-border linkage and creativity.

Although most people think that marketing is icing on the cake for good content rather than giving timely help, it is undeniable that in the Internet age where content is fiercely competitive, the fragrance of wine is also afraid of the depth of the alley, and excellent marketing can help the film quickly enter the public’s field of vision.

Today, I will take stock of the current mainstream film marketing companies and talk about the family history of the behind-the-scenes promoters of these explosive movies ~

Bole marketing: the explosive promoter leading the trend

Peak Blast, Me and My Father, Leap, The Eight Hundred … Nine times out of ten, you can imagine heavy commercial films with main melody melody, and Bole marketing will appear on the list of publicity teams.

Zhang Wenbo, the head of Bole, was once a media person, and served as founder and executive in marketing companies and film companies. Bole Marketing was established in 2013. Two years later, it established a reputation in the industry with projects such as monster hunt, Biography of Wukong and Fanghua, and established in-depth cooperation with big directors such as Zhang Yimou and Xiaogang Feng.

Most of the projects handled by Bole Marketing are stable and the water level is higher. Bole is also blossoming in the company’s business. Bole Film, a film and television investment company, Bole Qingguo and Bole Tianhai, a drama marketing company, and a film and television material company are famous. The short video marketing team is not tired of technology, and the rapid insight and control of new channels for publicity and development are the advantages of Bole’s long-term invincible position.

Spring breeze: all-type marketing expert

Hi, Mom, The Battle at Lake Changjin, Chinese Doctors, The Captain … Behind many explosive film and television works, you always seem to find the name of the spring breeze.

As a film marketing label of Chenming Media, a film and television company, Chunfeng is as proud as its name, and it is in the limelight in the film and television industry: in 2016, it undertook projects such as Passing Through Your World, Love O2O, and Chill 2, and established in-depth cooperation with head film and television companies such as Bona, Beijing Culture and Joy Media.

Zhao Ting, the founder and general manager, is a senior marketer. In recent years, the company’s business has also expanded to drama marketing and artist/creative brokerage affairs, and he has participated in the promotion of the online drama "The Sky of Wind Dogs and Teenagers". Whether emotional or exciting action movies can hold, it can be said that it is a comprehensive responsibility in marketing companies.

In the next film and television projects this year, Chunfeng will also be responsible for the promotion of suspense comedy "Make a Famous Name", New Year’s file "Flame on the Plain" and Spring Festival file Han Han’s new film "Four Seas", and will hand over a beautiful report card without accident.

Matt culture: a transformation production company

Although I participated in the promotion of many blockbusters such as Dying to Survive, The Sacrifice and The Climbers, I also produced the Mango TV explosion drama "I’m fine in a foreign land" this year. For the public, the 13-year-old Matt culture is not widely known.

Compared with the company’s low-key, Chen Lizhi, the boss of Matt, who is a media person, is quite famous in the rice circle. From time to time, he publishes celebrity-related remarks on social media, and he is the Weibo V with 5 million fans.

Matt culture has a deep relationship with big-name directors and stars in the industry. In recent years, it has gradually transformed into a production company and participated in dozens of film and television projects. For Chen Lizhi, it is an inevitable choice to March upstream in the film and television industry, and marketing is the icing on the cake. With the rise of the Internet platform, it is bound to be weakened, and good content is the core.

Faded out of film promotion, Matt co-produced projects such as Crazy Alien, Send me to Qingyun, My Sister, etc. This year, there is a new Chinese New Year movie Love Myth, which is supervised and starred by Xú Zhēng, the FIRST film festival work Lao Zheng flies into the sky, and the suspense film The Last Truth, which is supervised by Huang Xiaoming, is waiting to be shown.

Not surprisingly, people will probably keep pace with many film and television investment companies if they mention Matt culture again in the future.

Movie World: Introducing Daniel

From Inception’s "Fantastic Beasts and Where to Find Them" and "Iron Man 3" to this year’s Godzilla vs Kong, when it comes to the movie industry, it is the big importer who comes to mind.

In fact, as an established company of integrated film marketing, the film industry has served hundreds of overseas and domestic film and television works in the past 12 years, including many domestic masterpieces such as Love Story in Beijing, 33 Days of Lovelorn Love and Ip Man 2. Therefore, the epidemic situation has caused difficulties in introducing foreign films, which is not a fatal blow to the film industry.

In the past two years, the film industry has touched the investment and development of online movies and online dramas, and participated in the production of "The Legend of Xing ‘an Mountain Hunter" and "Dear Mr. Lemon Essence".

Film marketing and film and television investment walk on two legs, so that the film industry is still stable in marketing business. At the end of the year, we received the promotion of Xinli’s New Year comedy "Li Mao for Prince". Whether it can stand out from the fierce competition at the end of the year, let us wait and see.

Infinite freedom: embracing the "first force" of online students

With Huayi’s investment background, "China’s first film marketing stock" successfully listed on the New Third Board in 2015, its unlimited business has long been not limited to film marketing, but involves many businesses such as film and television investment production, artist brokerage, short video marketing, film and television music production and promotion, and it is also the first leader in film marketing companies to touch online film promotion.

Zhu Weijie, the founder of Infinite Freedom, who was born in the media, has been exploring upstream under the drive of the concept of "marketing+".In recent years, Infinite Freedom Film has participated in the production of many films, such as Jianghu Children, Finding You, Anti-Corruption Storm 4, Forever, Send me to Qingyun, etc. This year, there are also many blockbusters jointly produced by Anti-Corruption Storm 5 and Flame on the Plain, and film marketing is in the business sector.

It is worth noting that as a veteran army of film marketing, it has cultivated a batch of marketing teams at will. Its holding subsidiaries, such as First Voice Interactive, Fantasy Shadow and Cognitive Culture, have established the reputation of marketing brands in the industry.

Shifang Entertainment: Emotional Marketing is Young

There may be friends who remember the news that the movie "They Are Young in 1950" donated all the box office to veterans. This documentary film with no stars and big names has exceeded 10 million at the box office, which is precisely due to the efforts of the marketing team behind Shifang Entertainment.

Founded nearly 10 years ago, Shifang Entertainment actually started as a foreign film marketing, and accumulated a reputation in the industry. We have helped Wolverine 3, The Fantasy Drifting of Boys and Girls, Jurassic World 2 and other projects to be successfully promoted in China. Shifang Entertainment has outstanding capabilities in marketing innovation, cross-border cooperation and integrated marketing, and this year it also participated in the promotion of Out of Control Players in China.

From the 3D version of Titanic to They were Young in 1950, Shifang Entertainment is good at creating a circle for the film with the help of feelings, and the national memory and collective memory incite the project to be small and broad, showing the professionalism and maturity of the team in the field of film marketing.

Blue Diamond Culture: "Hard Bone" Players

The promotion song "Little Apple" of the movie "old boys" has spread all over the country, and the driving force behind it is the blue diamond culture.

Founded in 2012 by Pan Guofeng, a veteran former media person, Blue Diamond Culture serves the marketing promotion of movies, drama series, variety shows and online movies. It has participated in the promotion of projects such as A Spoon, Heaven and Fire, Looking at Paradise in Summer, Reversing Life, and also participated in the representative work of online movies in the Spring Festival at the beginning of this year and the joint production of Song Xiaobao’s diary of making a fortune.

This year, Blue Diamond Culture has taken over the film marketing of Turandot and Wuhai. Costume epic films and suspense literary films are two hard bones. Whether they can be chewed down depends on the marketing team’s ability to make miracles.

Joy Pictures: the trendsetter who knows young people best.

From the promotion of la la land and Uncle Monkey of Little Loli in China, to the popularity of White Snake: The Origin and the Battle of Luo Xiaohei, and now to the promotion of Lanxin Grand Theatre, Joy Pictures has gradually formed labels such as good vision, second dimension and literary film pusher.

Joy Pictures pursues the integration of distribution and publicity, and its business covers publicity, materials, music production, commerce, cultural tourism and other business sectors. It has many subsidiaries such as Zhuoran Sound, Cyclic Broadcasting, Zhuoran Zhongtai and Zhuoran Cultural Tourism.

Founder Zhang Jin is good at smelling the wind. In recent years, script killing and secret rooms have escaped popularity. Joy Pictures set up the script killing brand "Let’s go", which is committed to serving the script killing industry with film propaganda thinking and introducing more IP and offline entertainment scenes.

First voice interaction: the dormant person waiting for the explosion

Warm Hug’s Zhu Xian, Shi Shen Ling and Finding You … As another well-known film marketing company under Infinite Freedom, Seisen Interactive has rich experience in the promotion of emotional films and visual blockbusters.

Founded in 2014, with the marketing of films such as goodbye mr. loser, Master of Memory, England vs. England, it has gradually accumulated popularity in the industry. In 2017, some members of the team left to establish Jishi Media, which had a certain impact on the first voice interaction.

However, backed by unlimited freedom, Seisune Interactive still has many projects this year. It may be the company’s top priority to be responsible for the promotion of "Flame on the Plain", "As long as you live better than me" and "Railway Hero".

Reaching the shore movie: fame and miracle in World War I

Da ‘an Film is a company founded by Li Haipeng, the general manager of Light Film Publicity. It has been established for seven years and is regarded as the backbone of film marketing companies.

Keep close cooperation with the old club, and let Da ‘an rise rapidly in the first few years with projects such as Thailand, breakup guru and To Youth. Nowadays, the films reaching the shore have a wider range of contact projects, winning many good blockbusters such as Secret Visitor, Crowd, The Rescue and so on, and the team maturity and tacit understanding are getting better and better.

And the good results of participating in the marketing of explosive sci-fi films in The Wandering Earth also make Da ‘an very likely to become the main marketing team of the sequel Wandering Earth 2, and accumulate the experience of publicizing serial films.

(If you like this article,Click on the topAKA TaodaodaoPay attention to WeChat official account,There is no shortage of good stories here ~)

West Ham United VS Arsenal

After West Ham lost to Everton at home last season, the league suffered two consecutive defeats. The team’s recent performance is really not safe, and it is still difficult to resist when facing the league’s strong teams. At present, it ranks 9 th in the league. West Ham United’s offensive output is acceptable, but the stability of the team’s defense is still insufficient. After Arsenal’s victory over Sheffield United, the league remained unbeaten, and the team is currently ranked second in the league. Arsenal’s offensive output is very strong, and the stability of the defense line is also worthy of praise. Recently, it has been able to score zero opponents in many games.

West Ham United’s overall strength is relatively limited, the team’s recent stability is not high, and the main battle performance is not safe. The Arsenal League has guaranteed unbeaten record so far, and the team’s historical achievements have crushed opponents, so the psychological advantage is very obvious. This time, the team is a guest to challenge their opponents, and I believe that they still have the ability to win from the away game.

Everton VS Burnley

Everton beat West Ham United in the last league. The team’s recent achievements are relatively erratic, showing a plum blossom pile, but its winning ability has indeed improved, and it is currently ranked 15th in the league. Everton’s offensive and defensive ends have also improved to some extent recently. Burnley lost to Bournemouth in the last league, and the league suffered another three-game losing streak. So far, the team has only won one victory, ranking only 19th in the league. Burnley’s offensive output is relatively weak, and the defensive end can be said to be full of loopholes.

Everton’s recent performance is indeed unstable, and the team has no strength against the strong teams, but its winning ability has indeed improved in the face of the weak teams in the league recently. The performance of Burnley, the opponent, continued to be sluggish, and recently suffered a three-game losing streak. This time, Everton is sitting at home to meet the challenge of the weak team, and I believe that I still have the ability to successfully win the opponent at home.

Bournemouth VS Liverpool

Bournemouth defeated Burnley at home in the last league, and finally won the first victory in the league. However, the opponent is really a weak team, and the gold content is really not high. At present, it still ranks 17th in the league. Bournemouth’s front line output is insufficient, and the loopholes at the defense end are not small. Liverpool beat Nottingham Forest at home last season, and the league won two consecutive victories and three unbeaten games. The overall performance of the team has once again strengthened, and it is currently ranked fourth in the league. Liverpool’s offensive output is stable and the defense strength is constantly strengthening.

Bournemouth’s overall strength is very limited, the ability to fight hard is also insufficient, and there is no advantage at home. After all, Liverpool, the rival team, has recently returned to the right track after losing the game unexpectedly, and the stability of both offensive and defensive ends is constantly improving. In addition, Liverpool’s historical achievements have crushed their opponents, and even if they are a guest, they are not afraid.

Manchester United VS Newcastle United

Manchester United lost to the opponent in the last Manchester derby, and was hit by the strong team after winning two consecutive victories. However, the team has won several victories in the near future, and its overall performance has improved. At present, it ranks eighth in the league. Manchester United’s offensive and defensive stability needs to be strengthened. Newcastle United drew away with Wolves in the last league, and the league remained unbeaten in six rounds, but the winning ability was still insufficient, and it is currently ranked sixth in the league. Newcastle United’s offensive output is strong, but the defensive end often has problems.

Manchester United’s domestic and foreign troubles are serious, and the recent achievements and performance of the team are indeed not stable enough. However, as for Chi Hah, he still needs to strive for victory in every game to stabilize the morale of the army. Newcastle United’s overall performance has been stable recently, but its winning ability has indeed declined. In addition, the team’s winning ability in guest games is indeed insufficient. This time, the Red Devils welcomed their opponents at home, and I believe there is still a chance to successfully win their opponents.

Chelsea VS Blackburn

Chelsea lost to brentford at home last season, and the unbeaten game in three rounds of the league ended. Losing the game is really unacceptable, and it is only ranked 11th in the league at present. Chelsea’s offensive output suffered another zero, and the defensive end of the last two league games also lost 2 goals per game. Blackburn lost to Swansea at home in the last league, and its three-game winning streak ended. It is rare for the team to win a winning streak in the near future, and the last game was also ended by opponents. At present, it ranks 12 th in the British Championship. Blackburn’s offensive output is also not stable enough, but fortunately the defense strength has improved recently.

Chelsea’s defeat on the road to the Northern Expedition was indeed a blow to morale, but this time the team ushered in a lower-level league opponent, which was also a rare opportunity for the team to snatch victory and revive morale. Opponent Blackburn rarely won a winning streak recently, but the stability is still insufficient. The last game was terminated by the opponent, and the efficiency of the team’s offensive end really needs to be strengthened. This time, Chelsea played at home to meet the challenge of Championship team Blackburn Rovers. I believe it is not too difficult to win the opponent.

Dortmund VS Hoffenheim

The recent performances of both sides are relatively stable, but Dortmund’s achievements in the past battles have crushed opponents, and their psychological advantages are very obvious. This time, I took a strong home game against my opponent, and I believe I still have the ability to continue my outstanding achievements.

Frejborg VS paderborn

Although Frejborg’s performance is erratic, he has a strong ability to score points in the main battle. Paderborn, the opponent, is a team in the middle reaches of German B, and its overall strength is relatively limited. I’m afraid it’s very difficult to be a guest and challenge Frejborg.

Hertha Berlin VS Mainz

Hertha Berlin’s current situation is erratic, but it is good to win more and lose less, and at the same time, the main battle ability is not weak. Although the opponent Mainz is a high-level league team, the team’s performance so far has not been satisfactory. This time the two sides met, Hertha Berlin still had a chance to defend the unbeaten home.

Udinese VS Cagliari

Udinese’s winning ability is limited, but his recent performance is fairly safe. Although the opponent Cagliari won the first victory in the league in the last campaign, the overall stability is still insufficient, and at the same time, the ability to fight is not good. This time, Udinese is at home, and I believe he still has a certain advantage.

　　　 Movie network news(Compile/Ji Zhongpeng) The live-action movie (aka: Ai An) based on Mayu Shinjo’s super-popular cartoon premiered in Tokyo on August 25th. Hyun Chul Park, a member of the leading actor "Big Country Man", Ito Ohno, co-actors TAKUYA(CROSS GENE), AKIRA and director Fukuyama Sakura joined hands on the stage. Hyun Chul Park, who plays the role of "pseudo-mother" in the film, has been hailed by many female fans. Hyun Chul Park admits that the biggest pain in playing this role is to stay at home and study Japanese … …

　　　 This film is the first Japanese film starring Hyun Chul Park, a member of the Korean band "Big Country Boys" which is very popular in Japan. Nearly 90% of the people attending the premiere were female fans. Female fans in the audience hold "I love you!" written in Korean. , "Karam" (Hyun Chul Park’s name) and other eye-catching cards, when Hyun Chul Park took the stage at that moment, the audience instantly boiled.

　　　 Faced with the enthusiasm of Japanese fans, Hyun Chul Park smiled happily and said, "Thank you!" He also revealed that in order to play a good role, he practiced Japanese hard in front of the mirror at home every day, and was once witnessed by Li Renjun, a member of the "Big Country Man". "Although he saw it, he pretended not to see it. I think I should thank him here." Hyun Chul Park’s comely smile on her face caused the girls to scream.

　　　 In addition, Ono, who plays the role of "the prince of a girls’ school", was asked, "What do you want to do most if you become a boy?" Ono immediately replied, "I’m going to work in the cowherd shop!" " Ono also revealed that in order to play this girl with some boy characters, she deliberately imitated the boy’s behavior, expression, tone and other characteristics when she appeared. "I hope to get everyone’s support!" Ono suddenly burst into a girl’s lovely nature, which led to encouraging applause from the audience.

　　　 The story tells the story of Akira Shiraishi, a boy who looks like a weak girl and is called "Princess" in boys’ schools. Sakurasaka Shuishu, a girl who looks like a handsome boy, is called "Prince" in girls’ schools. One day, a "princess-like boy" and a "prince-like girl" met by chance, and a campus love comedy of "reversal of men and women" began immediately … …

　　　 The film "Addicted to Aika" is being shown all over Japan.

More wonderful pictures on the next page

　　Autumn is a good time for running and fitness, but many platforms have appeared sellers who claim to be able to "run" and "P sports data map". You can even ask someone to do your exercise? It is amazing that the "lazy economy" is frequent.

　　Fake run

　　It’s better to move your fingers than to be exhausted.

　　"Friday, step 5411; Saturday, step 6001; On Sunday, step 8923 … …” On Xiaoyu’s computer desktop, there are a row of screenshots of "Alipay Movement", and each file is marked with different numbers.

　　In Xiao Yu’s eyes, this is not a few screenshots, but his amount of exercise — — Although he didn’t really exercise, through the retouching software, he "P" a week’s exercise record in one breath. Every night, he will choose a screenshot and send it to the company’s WeChat group to show off his "achievements".

　　"P is equal to running", which is somewhat helpless. Last spring, as an activity of enterprise team building, Xiao Yu’s colleagues in the department were divided into several exercise groups. Every day, the team members had to show their sports achievements, and all the achievements were evaluated by adding them together. At first, Xiaoyu also uploaded real exercise records. Because of his busy work, he exercised intermittently. After two months, he found himself a drag on the team. Others have to take eight or nine thousand steps every day, while his number stays at two or three thousand.

　　"The work volume, even the exercise is rolled up." Seeing that some colleagues submit tens of thousands of exercise records every day, he can only "take a step" in order not to drag the team back. To take care of the children at night, he used his lunch break to circle the unit building and brush the steps.

　　In winter, Xiao Yu couldn’t hold on a bit, and his friend reminded him that instead of being exhausted, he might as well move his fingers — — After changing the screenshot, my friend also took the initiative to help Xiaoyu, who can’t use retouching software, "1,000 steps to 5,000 steps". After several retouching, he tasted the sweetness, and as long as the number of steps is not up to standard, he will be P. "I can’t exaggerate, just write more than 5,000, change more points on weekends, and seven or eight thousand will be the best."

　　Last month, Xiao Yu’s group won the second place, and everyone won the 200 yuan shopping card award. As for the moisture in it, it has become an unspeakable secret. Xiaoyu admits that not only is he critical of the daily exercise record, but it is also difficult to talk about science by comparing the exercise time. However, being in the workplace is related to the honor of the team, and the leaders are pointing fingers in the exercise group. Everyone can only insist, "It was exercise, and eventually it became a world of people."

　　If you don’t want to exercise, you can deal with things with P pictures. Judging from many sellers who provide various exercise software retouching services on the online shopping platform, there are still many people who think of it with Xiaoyu. The reporter found that college students accounted for a considerable number.

　　In order to enhance students’ physical fitness, colleges and universities generally require students to clock in on campus running, and students need to use designated software to complete running tasks. For example, Changshu Institute of Technology stipulates that the number of sunshine runs should be no less than 20 times per semester, and the distance of each run should be no less than 2 kilometers for boys and 1.5 kilometers for girls. Otherwise, the highest score of sports performance should not exceed 59 points. According to the regulations of Guangzhou Institute of Technology and Business, 68km for boys and 51km for girls should be completed every semester, and the mileage of each run should be no less than 1.2km for girls and 1.6km for boys … …

　　On the online shopping platform, a store sells the P-picture service of a certain platform at the price of 2 yuan/piece, and can modify the details such as movement time, trajectory, distance and pace on the picture according to the customer’s demand, with a monthly sales of more than 400 pieces. There are many comments below, such as "college students must have it", "saved my final term" and "bought it many times, the retouching is very reliable, and it is no problem to pay a sports punch card".

　　Daipao

　　Speed route data can be customized.

　　If the falsification on the data map is still virtual, the whole process only involves the "movement" of the keyboard and mouse. There is also a kind of operation that is more "bizarre". When you open the software, the line data is not fake. Running is really running, but it’s not me, but a runner specially invited to exercise in his own name.

　　With "running on behalf of" as the key word, the business is booming, and all mainstream sports platforms can find corresponding runners. "You can run at the location you specify, one kilometer from 0.7 yuan. If you want to run a specially designed road map and add extra money, you can run it within 48 hours of placing an order." According to a seller, the operation mode is very simple. The buyer only needs to tell the account number and password of his sports platform, and he will log in the software on his mobile phone. After running, he will quit and the corresponding records will be kept in the buyer’s account.

　　"I am transferring meat, and my pace is not fast, so I should exercise." A seller in Guangzhou said that running on behalf of others can motivate him to run as much as possible every day. "If you take the order, you must finish it within the agreed time." Due to the limited "running power", she can’t take a more difficult order. "Some people ask for a faster speed ratio. I can’t reach it after running for 1 km and 4 minutes. I can’t run for more than ten kilometers at a time." When running, she often takes pictures of the beautiful sunset glow and clouds she meets, which is very leisurely.

　　The reporter saw that the order price of "Daipao" is not high, generally between 0.5 yuan and 1 yuan per kilometer. Sellers mostly aim at losing weight and fitness, or they are runners themselves, earning some pocket money by the way, and even a few claim that they can run for free. In contrast, there is no pressure to punch in, and what are the users who take the initiative to ask people to run for themselves?

　　"I just want a medal. When I was in junior high school, the class teacher organized the whole class to run and took dozens of pieces. Everyone wanted it when they graduated." "Sanrio’s medals are really beautiful, and many girls like them" … … In many discussions around running on behalf of others, words such as medals, medals and activities are frequently mentioned.

　　"It’s directed at the circle of friends to take pictures and run around." Qian Yi, a runner, explained that in order to encourage users to participate, sports platforms often launch running activities with various themes, with "limited money" physical medals. For example, on Valentine’s Day, Dragon Boat Festival, Mid-Autumn Festival, Qixi Festival and other festivals, you can get medals by signing up for activities and completing the required running distances of 5.2 kilometers and 13.14 kilometers. "It doesn’t matter how fast you run. You can take a break in the middle, but as long as you start running, you must stick to it. For people who don’t usually exercise, it is still difficult. If you want, find someone to run or spend money on it. "

　　Take a well-known sports App as an example. In 2021, nearly 50 large and small running events were launched, and nearly 2.5 million people signed up to participate. In the photos on social platforms, some users collect medals and other running surroundings like collecting blind boxes and dolls, which attracts people to flock and comment, and it has become a traffic password.

　　traffic

　　There is a dummy behind the fake movement.

　　The end of the live broadcast is to bring goods, and the end of the movement is to socialize.

　　In Qian Yi’s view, running, like paddle board, frisbee, fitness and yoga pants, helps to create the most popular sports-loving people among young people today. Love sports, which means "having money and leisure", is actually the recognition and yearning for the healthy and exquisite lifestyle of the middle class.

　　If you exercise, you will naturally get some sun. If you can’t reach the amazing pace of running "Great God", you can only make some names and add some fun to your creative ideas. Everyone’s praise is also a kind of motivation.

　　"Otherwise, there won’t be so many strategies on the Internet to teach you to run out of diamond-shaped and heart-shaped … …” Qian Yi said with a smile that he ran through the route of "Elephant" pattern in Tiantan Park according to the raiders, and after the trajectory was exposed to the circle of friends, the number of praises really increased significantly, which made him very useful. "To put it bluntly, vanity is at work, but it’s not a bad thing. Who doesn’t have vanity?"

　　Beauty-treated photos before releasing them, pretending to be on vacation when you’re not out, and basking in other people’s road maps and medals instead of running … … In the eyes of Liu Xingliang, a well-known Internet scholar, these behaviors all show people’s humanity of "sharing" and "showing off", which is also the user psychology that Internet products attach the most importance to in-depth research.

　　"The earliest BBS, how many posts have what kind of level, hot the glory of the king, bronze and silver level play up … … Many Internet products will introduce a user rating system. The accumulation of medals and badges represents the experience of the owner in this field, allowing users to go to the top and keep getting it. "

　　In addition, in order to promote and create a strong word-of-mouth fission, products will spare no effort to encourage users to send social media, and we must continue to find discussion points and "out of the circle" angles for products.

　　All kinds of medals and activities launched on festivals clearly know this. What’s more special and more ceremonial than giving each other a custom-made holiday medal? That’s what I got by running (or asking for it) specially for you! Some people even started a discussion on the Q&A website. "The boy I secretly love, 520 is willing to run 13.14km for me, but I paid 39 yuan for the registration activity. Will he like me too?"

　　By the end of the year, many products will be scrambling to launch all kinds of inventory, showing how much money we spent, how many roads we walked, how many cars we took and what songs we listened to … … Liu Xingliang believes that all kinds of names are also designed to help users create personal settings, thus promoting sharing and communication. "The essence is the same."

CCTV News: On December 16th, Beijing time, the men’s singles semi-final of the 2023 BWF World Tour Finals was contested in Hangzhou. China’s Shi Yuqi played against Jonatan. In the first game, both sides played a small climax in the opening stage, and Shi Yuqi entered the game break with 10-11 behind. Shi Yuqi, who came back after a pause, quickened his pace and gradually opened the score, taking the next game 21-16 first. In the second game, Shi Yuqi continued to play at a high level in the first game and soon opened the score. Since then, Shi Yuqi has resisted Jonatan’s crazy counterattack and won the game with a total score of 2-0.

　　Xinhuanet Chongqing, September 25th (Reporter Liu Weihong and Zhang Wei) The results of the third final day of the National Swimming Championships were mediocre, with few bright spots. Four women’s events have reached the Olympic A standard, but it is not the first time. Shanghai team won 4 gold medals every day, and it has become a leader in the gold medal list.

　　The National Swimming Championships entered the third final day on the 25th. After nine gold medals were decided on that day, this competition has produced 24 gold medals. At present, Shanghai team and Zhejiang team rank in the top two with 9 gold medals and 6 gold medals respectively.

　　On the 25th, Zhu Yingwen, a 26-year-old veteran of Shanghai team, won the women’s 50m freestyle in 25.42 seconds, Chen Yanyan of Guangdong team won the women’s 200m backstroke in 2 minutes 12.68 seconds, Sun Ye of 18 years old from Shanghai won the women’s 100m breaststroke in 1 minute 08.67 seconds, and Jiao Liuyang of 16 years old from Guangzhou Military Region won the women’s 200m individual medley in 2 minutes 14.

　　The results of these four athletes all reached the Olympic A standard. In this way, except for the women’s 200m freestyle, no one has reached the standard so far, all the women’s swimming events in China have ensured that two or more people have reached the standard, and two people can participate in each event that meets the standard at the Beijing Olympic Games.

　　Shi Feng, a 19-year-old Shanghai swimmer, won the gold medal in the men’s 100m butterfly today. In this way, he and Chen Yanyan, the national team player, have won two gold medals. In addition, Shanghai player Sun Xiaolei won the gold medal in the men’s 50m backstroke, navy player Qu Jingyu won the gold medal in the men’s 200m individual medley, and Shanxi player Xue Ruipeng won the gold medal in the men’s 200m breaststroke. The national team still failed to achieve good results in the men’s 4x200m freestyle relay, and Zhejiang team won the tied championship.

　　It is worth mentioning that in the men’s 200-meter individual medley, Zhao Tao, a national team player representing the navy, was the first to hit the wall, but his performance was cancelled because of a foul.

Editor: Tan Qizhe

China stars who fought in 2018 Fashion Week in The Birth of Actors.

Special feature of 1905 film network Last week, with the gorgeous end of Paris Fashion Week, 2018 Fall/Winter Fashion Week officially came to an end.

There are many fresh faces of China stars in this fashion week, and they are busy watching shows and catwalks. However, in this list of nearly 60 people, it is surprising to find that some stars have a long history. They are all acting café s or topic figures who came out of the stage of The Birth of an Actor, but this time they moved to the fashion field and continued to "compete for beauty".

"My Father and Mother" Daddy loves leather pants — — Allen

Allen in Glory of the Tang Dynasty

In 2017, Ren Jialun quickly became popular with her wonderful performance in "Glory of Datang" and became a hot and popular niche. In The Birth of the Actor, he challenged himself as the first group of contestants in the first issue. In the autumn and winter fashion week of 2018, I also completed my fashion debut.

letLun Jia performed My Father and Mother.

Allen performed the classic "My Father and Mother" by his mentor Zhang Ziyi in "The Birth of an Actor", and his performance was calm and affectionate, which was moving. The subsequent improvisation also showed super responsiveness. Although he lost in the end, his professional attitude was impressive.

Upgrade to be a dad.

Just before the New York Fashion Week, on February 2nd, Ren Jialun announced through Weibo that she had been upgraded to be a daddy. Perhaps it is the change of identity that makes Allen more confident and calm. Although she is attending Fashion Week for the first time, she is full of aura.

Depart for New York Fashion Week

Depart for Coach 2018Autumn and winter seriesbeautiful

On February 13th, Ren Jialun, a close friend of Coach brand, wore a purple baseball uniform jacket with a small white T and cool black leather pants, and set off for new york to help the Coach 2018 autumn and winter series show.

Daddy loves leather pants.

Allen is wearing a camouflage jacket.

February 13th, the same, is new york with a difference of 12 time zones. Allen wore a camouflage jacket with a purple sweater under it, and leather pants remained the same, making her debut at the Coach show.

On the big show, although Ren Jialun and beautiful young ladies and sisters from all over the world have intimate photos, no one dares to think anything about your dad with this "abstinence straight man" face.

War and beauty in Fashion Week — — Shu Chang VS Xin Zhilei

Shu Chang Xin Zhilei

Shu Chang and Xin Zhilei, two acting artists, gained a lot of recognition and applause in The Birth of an Actor. War and beauty, which was performed by two people in the second stage, and Painted Skin, which was co-produced in the follow-up, are works with strong plot reversal and tension-free. In the performance, the two people also hurt each other and made great performances, showing their love and hate to the extreme. Without special effects in the later stage, we can see the effect of small knives flying all over the screen from their performances.

The grovelling, happy and jealous Xin Zhilei in war and beauty.

Shu Chang appeared as a servile maid "An Qian" in war and beauty, and was tortured by Xin Zhilei’s jealous "Xin Guiren".

In The Birth of an Actor, Xin Zhilei, the "Opponent"&Shu Chang.

When "Anqian" turned her face faster than turning pages, it showed the pride of being favored and sealed and the smoothness after revenge; "Xin Guiren" also experienced the process from disappointment to despair emotionally and spiritually.

Xin Zhilei’s "Painted Skin" is decorated with Pei Rong’s version of Xiaowei.

This conflict of role relationship and the change of characters’ emotions are also reflected in the Painted Skin.

Shu Chang Edition of The Painted Skin in The Birth of an Actor

The familiar story moved from the screen to the stage, and there was no film special effect or scene change. It was only through deductive expression of the change of role exchange. It can be seen that the superb acting skills of the two men and the wonderful confrontation were full of flames, and these two firepower also burned from the stage of The Birth of the Actor to Fashion Week.

Shu Chang appeared at the Tadashi Shoji autumn and winter 2018 conference.

Comfortable and elegant

On February 8, Shu Chang took the lead in setting off for New York Fashion Week and appeared at the Tadashi Shoji Fall/Winter 2018 conference. A white turtleneck sweater in a white lace suit with a black background, refreshing short hair and exquisite makeup make the petite and comfortable figure less vicious and more sweet and lovely.

Xin Zhilei appeared at the airport to go to Paris Fashion Week.

Xin Zhilei was also invited to attend the Yves Saint Laurent Fall/Winter 2018 show.

The red chain bag is eye-catching

Wearing a black baseball jacket with striped sleeves in SPRING 2018, a leather chain bag with red stitching on the back, and black slim trousers with leather booties of the same color, it is simple and does not lose its aura, leaving for a fashion appointment.

Xin Zhilei YSL show rebellious queen Fan Er

On February 27th, Paris time, a cool black LOOK appeared in the big show. Without the ingenuity and despair of "Xin Guiren", the charm of "Pei Rong" and "Xiao Wei" could not be found, and some were a little rebellious and domineering queen.

Different queen gas fields

Shu Chang and Xin Zhilei are like two blooming roses, which are fragrant all the way from the stage to Fashion Week.

The upstart fashion on the stage of Nortel’s freshman show — — Karry

Karry

In 2017, Karry was admitted to the Beijing Film Academy with a score of 99 points exceeding the admission score of Chongqing art candidates.After school started in September, my little brother, who was addicted to learning, seldom showed up. However, a news that he was going to participate in The Birth of an Actor attracted widespread attention. As a top traffic idol, it is an accident to dare to board the stage of "The Birth of an Actor".

Karry, the co-star of The Birth of an Actor.

On the stage of The Birth of an Actor, Karry was still a humble and courteous student, but he changed his attitude when he walked on the show floor, and turned himself into a little oriental prince who swam in the fashion kingdom.

Dolce&Gabbana;The first Asia-Pacific brand ambassador

As the first brand ambassador of Dolce&Gabbana in Asia-Pacific, Karry attended Milan Fashion Week for the second time. Although this is just a show, Karry’s fashion trends have attracted a lot of attention since she made her debut at the Dolce&Gabbana show in June last year and participated in the closing show with the highest specifications of domestic male artists.

Karry leaves for Milan Fashion Week.

　 　 　 In the early morning of February 24th, Beijing time, Karry, who appeared in the airport wearing a full set of LOOK of Dolce & Gabbana Spring/Summer 2018 collection, started his second fashion trip. He wore it simply and casually, and his increasingly angular three-dimensional facial features can still find the appearance of a teenager.

Karry meets Milan in early spring.

On the same day, Milan time, at the Dolce & Gabbana 2018 Secrets Diamonds autumn and winter high-end women’s dress series show, Karry made a stunning appearance in the spring and summer 2018 men’s sequined embroidered suit and evening dress with Sicily series and Pietre series high-end jewelry accessories. It is suspected that few people can not wear this collar-designed evening dress as a waiter’s uniform, but Karry successfully "suppressed" it with his sense of youth and extravagance.

Oriental Beauty Juvenile Karry

The whole big show has its own lighting effect of bilingbiling, but it can’t hide Karry’s own brilliance. There is no need to add a crown, and the momentum of the king is also released in all directions.

Karry appeared.Dolce&Gabbana 2018/19 Fall/Winter Women’s Wear Show

On February 25th, however, Karry became a little prince who strayed into the "girl country" at the Dolce & Gabbana Fall/Winter 2018/19 Women’s Wear Show.

Karry Junyi gentleman

Wearing a burgundy embroidered suit for men’s wear in the spring and summer of 2018 with Pietre series of high-grade jewelry accessories and Ispica series of butterfly embroidered velvet loafers, Karry, who was in the first row to watch the show as a handsome gentleman, was surrounded by a group of beautiful ladies and sisters and could only return with an embarrassed and polite smile.

Karry is in the "daughter country"

Karry, the little prince in a suit and tie on the show, also had the supporting experience of playing the Crown Prince in The Birth of an Actor. He played against his mentor Zhang Ziyi in "Abandoned Princess in the Harem". Although his performance is still a little green, he has made great progress compared with the shaping of small and medium-sized emperors. What remains unchanged is Karry’s own king temperament.

"Abandoned Princess in the Harem" plays the Crown Prince.

Although he was only a guest performer, Karry won the love of his tutor Zhang Ziyi and the recognition of the audience with his excellent performance and a humble self-introduction of "I am Karry, a freshman of Nortel University". He himself said that he took the mid-term exam in advance with a learning attitude. The impromptu sketches of Zhang Ziyi and Liu Ye, the same tutors, also show the smart and funny side of Karry, and let more people see the infinite possibilities in him.

From the dance of flying daggers to the Paris show — — Gina Jin

Gina Edition "House of Flying Daggers" Modeling

On the stage of The Birth of an Actor, Gina also reproduced the classic work "House of Flying Daggers" by his mentor Zhang Ziyi, and also showed off the classic "Water Sleeve Dance" in the movie. Even Zhang Ziyi himself praised it after watching it: It’s not easy to shoot the pictures presented in the film for many times at a time on the stage.

Jin Chen competed in The Birth of an Actor.

The wonderful performance of "Little Sister" not only enabled Gina to be promoted successfully, but also performed the quaint "Princess De Ling" and the elegant manners displayed on the stage, which also made her gain more attention from the fashion circle. Gina attended three big shows at the Paris Fall/Winter Fashion Week in 2018.

Carven big show scene Gina

On March 1st, Paris time, Gina took the lead in appearing in the Carven show with an indigo and dark green short-sleeved shirt and a milky white high-waisted skirt. It is worth noting that Gina’s upper body with floral neckline and ruffled neckline not only failed to hide the beauty, but also highlighted Gina’s elegant and slender neck lines.

Gina attended the Issey Miyake show.

Show retro elegance

On March 2nd, Jin Chen was invited to attend the 2018 autumn and winter show of Issey Miyake in Issey Miyake. Wearing a blue and green striped dress, diamond earrings with green tassels and a black retro belt at the waist, Gina’s perfect figure is outlined. I changed the shape of the meatball head the day before, and chose to bundle my hair at will, which is elegant and mature.

Gina Vivienne Westwood watches the show.

Modeling girls is full of sense.

The last stop of Paris Fashion Week in Gina went to Vivienne Westwood’s autumn and winter 2018 show. On March 3rd, Gina wore a short-sleeved white T, a tube-top printed skirt and pink high heels, and wore a playful double braid, which made her feel youthful and girly.

Gina went to Paris to meet him.Lian attended three big shows.

Three sets of different styles highlight Gina’s plasticity and show her diverse expressive force in performing arts and fashion.

"Carry Love to the End" — — Sophie

Sophie

As high flyers in Chinese opera, Sophie, who was born as a child star, appeared on the stage of The Birth of an Actor and was also a popular seed player with her own topic. Her performance full of spirituality, vitality and appeal was highly anticipated at the beginning of the competition.

"Carry Love to the End" Sweet "Little Wen Hui"

In the program, Sophie’s "Carry Love to the End" vividly interprets a girl in love, and is recognized as "not acting, but really falling in love". Sophie, who is full of girlish feelings, also brought this youthful atmosphere to the show of 2018 new york and Milan Fashion Week.

Sophie departs for New York Fashion Week.

Sophie, who started New York Fashion Week on February 10th, performed two sets of different styles at the airport before departure. The black coat with ripped jeans, striped shirt and sweater is simple to wear, which makes Sophie look a little mature.

"Chao" flavor girl

Another wash jeans suit with a red baseball cap is youthful and cool. Both sets of LOOK are beautiful, and Miss Jie is also switching between maturity and youth at will.

Sweet and fresh style to attend Ralph Lauren 2018 spring show

On February 13th, new york time, Sophie took the lead in appearing in Ralph Lauren Spring 2018 series show with a fresh look. Matcha knitted vest with a light orange shirt and handsome suspenders was full of vitality.

The meatball head shape attended the Michael Kors show.

On February 14th, Miss Wang was also tossing and turning with two big shows. At the Michael Kors 2018 autumn and winter series conference, the mature miss appeared again, with a meatball head shape, camel double-breasted casual suit jacket and wide-leg pants of the same color, which was refreshing and capable without losing the mature atmosphere.

Marc Jacobs turned into "mermaid princess"

Sophie, who moved to the autumn/winter show of Marc Jacobs 2018, switched back to the quirky little fairy, wearing a retro yellow turtleneck with sequined green wide-leg pants, which looks like a "mermaid princess".

Three sets of LOOK in new York fashion week

After the trip to Milan, Sophie moved to the show of Milan Fashion Week to continue harvesting.

The first stop of Milan trip, Hogan big show

Sophie, who appeared in the Hogan show on February 22nd, continued her refreshing and capable dressing style. She wore a shirt with a big neckline, a warm orange sweater and jeans with a thick rope belt, which was fresh and sweet without losing her personality.

Sophie Furla show is booming.

In the second stop, I went to Furla show with a full set of red LOOK, with a classic plaid shirt in a big red coat and red suit pants. Sophie looked really prosperous.

Small waist essence Sophie big show big long legs

On February 23rd, Sophie’s vitality appeared in the SportMax2018 Fall/Winter 2018 show. The wearing of a light blue shirt with high waist and brown leather shorts fully demonstrated her perfect figure and long legs.

BVLGARI show elegant welcome online.

On February 24th, a retro and elegant black dress, which greatly changed the previous style, appeared in the BVLGARI show, and the young lady with mature temperament was also charming.

Sophie "Flower Fairy" Modeling

On February 25th, he was invited to attend the show in the first row of MARNI. Sophie, wearing a pink printed waist-shrinking top and fluffy skirt, went online sweetly, and seemed to see the flower fairy in a trance.

Milan Fashion Week big-name harvester Sophie

Although Sophie performed a number of different styles of clothes in Fashion Week, the age of a teenage girl can’t hide the youthful breath that will overflow the screen, just like "Little Wen Hui" in "Carry Love to the End".

The gorgeous transformation from actor to fashion darling

These actors, she/they have performed intriguing works on the stage of The Birth of an Actor, and also showed their unique style in the fashion field in addition to their actress status on the show of 2018 Fashion Week, whether they are competing opponents or new peanuts.

Cctv newsThe Central Meteorological Observatory continued to issue warnings of cold wave, blizzard and gale at 18: 00 on November 21.

The Central Meteorological Observatory continued to issue a cold wave yellow warning at 18: 00 on November 21:

Affected by the cold wave, it is estimated that the temperature in the middle and lower reaches of the Yangtze River and its north will drop by 6 ~ 10℃ from November 21st to 24th, among which the temperature in Inner Mongolia, Northeast China, western and northern North China, central and eastern Huanghuai and other places will drop by 12 ~ 16℃, and the temperature drop in some areas such as central and eastern Inner Mongolia and eastern Northeast China will exceed 16℃, and the main period of gale cooling will be from 22nd to 24th. After the cold wave, the lowest temperature 0℃ line will be located in the middle of Jiangsu and Anhui, south-central Henan, southwestern Shaanxi, southeastern Gansu and other places, and the lowest temperature in eastern Inner Mongolia and most parts of Heilongjiang will drop below -20℃, and the local temperature can reach below -30℃. Most of the above areas are accompanied by northerly winds of 4 ~ 6 grades, gusts of 7 ~ 8 grades, and local grades of 9 grades. Some areas in western Inner Mongolia and Ningxia have dusty weather; From 23rd to 25th, there will be 6-8 gale in the eastern and southern seas of China, with gusts of 9-10.

From 20: 00 on the 21st to 20: 00 on the 23rd, the temperatures in northeastern Xinjiang, central and eastern northwest China, Inner Mongolia, northeastern China, most of North China, Huanghuai and other places will drop by 6 ~ 10℃ successively. Among them, the temperatures in most parts of Inner Mongolia, northwestern Heilongjiang, eastern Jilin, central Liaoning, northern Hebei, northwestern Shanxi and other places will drop by 12 ~ 16℃, and some parts of central and western Inner Mongolia will drop by 16 ~ 18℃.

The Central Meteorological Observatory continued to issue a yellow warning of blizzard at 18: 00 on November 21:

It is estimated that from 20: 00 on November 21 to 20: 00 on November 23, there will be heavy snowstorms in parts of eastern Inner Mongolia, central and eastern Heilongjiang, northern Jilin and Changbai Mountain, and the accumulated snowfall will be 8-20 mm, the local area will reach 20-30 mm, and the newly added snow depth will be 6-15 cm, and the local area will reach about 20 cm. The main snowfall period is from the night of the 21st to the 22nd.

From 20: 00 on November 21 to 20: 00 on the 22 nd, there were heavy snow in parts of eastern Inner Mongolia, central and eastern Heilongjiang and northern Jilin, among which there were heavy snow (10 ~ 18 mm) in eastern Inner Mongolia and central Heilongjiang. The depth of newly added snow in the above areas is 6 ~ 8 cm, and the local area can reach more than 12 cm.

From 20: 00 on November 22 to 20: 00 on November 23, there was heavy snow in parts of central and eastern Heilongjiang and Changbai Mountain in Jilin, and there was heavy snow (10-15 mm) in the northeast of Heilongjiang. The newly added snow depth in these areas was 5-8 cm, and the local area was about 10 cm.

The Central Meteorological Observatory continued to issue a gale blue warning at 18: 00 on November 21:

It is estimated that from 20: 00 on November 21 to 20: 00 on the 22 nd, there will be strong winds with grades 5-6 and gusts 7-8 in northern Xinjiang, central and western Inner Mongolia, northeastern Qinghai, northern Ningxia, northwestern Shaanxi and northwestern Shanxi, and the local gusts can reach 9; The Bohai Sea, the Bohai Strait, bashi channel, the northeastern part of the South China Sea, the central, eastern and southwestern parts will have strong winds of 7-8 grades and gusts of 9 grades.

From 20: 00 on November 22 to 20: 00 on November 23, there were strong winds with grades 5-6 and gusts 7-8 in central and eastern Inner Mongolia, southeastern Liaoning, eastern Tianjin, Shandong Peninsula and southern Xinjiang Basin, and northwestern and southern Tibet. The local gust can reach 9; There will be strong winds of 7-8 grades and gusts of 9 grades in the Bohai Sea, Bohai Strait, most of the Yellow Sea, bashi channel, the northeastern part of the South China Sea, the central and eastern parts and the southwestern part.