From January 3rd to 8th, members of the leading group of the secondary institutions of China Unicom studied and implemented the Party’s 20th Central Spiritual Training in Rotation and the 2023 Work Conference was held in Beijing. Guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, the meeting comprehensively implemented the spirit of the 20th Party Congress and the deployment of the Central Economic Work Conference, conveyed and studied the spirit of the important instructions of the CPC Central Committee and the State Council on China Unicom, summarized the work in 2022, studied and deployed the tasks in 2023, promoted the in-depth implementation of the "1+9+3" strategic planning system, and achieved new results in promoting the high-quality development of China Unicom with new weather and new actions. Zhang Yunming, member of the Party Group and Vice Minister of the Ministry of Industry and Information Technology, attended the meeting and delivered a speech; Liu Liehong, Chairman and Party Secretary of China Unicom, delivered a speech; and Chen Zhongyue, General Manager and Deputy Secretary of the Party Group of China Unicom, made a work report. Relevant leaders of the Ministry of Industry and Information Technology, the National Audit Office and independent directors of the company attended the meeting.

Zhang Yunming introduced the historic achievements and leap-forward development of the information and communication industry since the 18th National Congress of the Communist Party of China, analyzed the new situation and new requirements faced by the development of the information and communication industry at present, and fully affirmed the highlights of China Unicom’s work in 2022: resolutely shouldering political responsibilities and successfully completing the tasks of ensuring the communication service of the 20th National Congress of the Communist Party of China and the Beijing Winter Olympics; Resolutely set off economic responsibilities and fully launch the main channel of the digital economy; Resolutely shoulder social responsibilities and continuously improve the level of benefiting enterprises and benefiting the people. In 2023, it is hoped that China Unicom will play a new role in the process of building a manufacturing power, a network power and a digital China in the new era under the guidance of the supreme leader Socialism with Chinese characteristics Thought in the new era, and make new and greater contributions to building a socialist modern country in an all-round way with the high-quality development of enterprises. First, accelerate the construction of new infrastructure and enhance the support of digital development; The second is to accelerate innovation-driven development and enhance the momentum of digital development; The third is to deepen the integration of digital economy and real economy and expand the space for digital development; Fourth, comprehensively improve the quality of user service and share the fruits of digital development; The fifth is to strengthen the construction of the governance system and build a defense line for digital development.

Liu Liehong, Chairman and Party Secretary of China Unicom, gave a speech entitled "Fully implementing the spirit of the 20th Party Congress, promoting the high-quality development of China Unicom with new features and new achievements". Chen Zhongyue, General Manager of China Unicom and Deputy Secretary of the Party Group, made a work report entitled "Studying and Implementing the Spirit of the 20th Party Congress to Promote the High-quality Development of China Unicom".

The meeting thoroughly summarized the work of China Unicom in 2022. 2022 is the year when the 20th National Congress of the Communist Party of China was held, and it is also the year when the company started to fully implement the new strategic plan. Over the past year, faced with the impact of multiple unexpected factors, China Unicom, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, adhered to the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, earnestly studied, publicized and implemented the spirit of the 20th Party Congress, deeply understood the decisive significance of "two establishment", strengthened "four consciousnesses", strengthened "four self-confidences" and achieved "two maintenance", and resolutely implemented the decision-making arrangements of the CPC Central Committee and the State Council. Adhere to the enterprise orientation of "digital information infrastructure operates and serves the national team, is the main force in building a smart society in digital China, a network powerhouse, and is the vanguard of digital technology integration and innovation". Under the strategic guidance of "strengthening the foundation, keeping integrity and innovation, and integrating and opening up", we will vigorously develop the five main businesses of "big connection, big computing, big data, big application and big security" and solidly promote "1+9+3". Over the past year, China Unicom has demonstrated the responsibility of central enterprises in major events such as network power, scientific and technological innovation, rural revitalization, etc., made outstanding contributions in the major exams such as the Winter Olympics, the anti-epidemic battlefield, and the re-insurance site, and demonstrated its role in resolving contradictions, filling shortcomings, building advantages, etc., struggling to overcome many structural problems that have not been solved for a long time, actively promoting many long-term basic work, and all work has created a new development situation.Over the past year, the company’s overall operation has achieved remarkable results, and the quality, efficiency and motivation of business development have been continuously improved, showing a high-quality development trend of good trend, excellent structure, enhanced kinetic energy and leap in efficiency. ?

The meeting demanded that we should resolutely implement the spirit of the 20th Party Congress and the deployment of the Central Economic Work Conference, adhere to high-quality Party building to lead high-quality development, focus on improving core competitiveness and core functions, accelerate the construction of world-class enterprises, promote high-quality development with new features and new achievements, contribute to China-style modernization with digitalization, networking and intelligence, and achieve "nine must be adhered to and nine must be improved". We must persist in building a leading digital information infrastructure and strive to improve the hard power of the network; We must persist in building excellent products and strive to improve product competitiveness; We must adhere to high-quality services and strive to improve brand influence; We must adhere to the drive of innovation and focus on improving scientific and technological innovation; We must adhere to coordinated development and strive to improve the overall planning power of the system; We must adhere to modern governance and strive to improve the new vitality of managing enterprises; We must persist in strengthening enterprises with talents and strive to improve the combat effectiveness of the team; We must adhere to overall development and safety, and strive to improve risk control.

2023 is the first year to fully implement the spirit of the 20th Party Congress, and it is also a crucial year to deepen the implementation of the "1+9+3" strategic planning system. Facing the new situation and new tasks, the meeting put forward the general requirements for China Unicom’s work in 2023: under the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, comprehensively implement the spirit of the 20th Party Congress and the deployment of the Central Economic Work Conference, adhere to the general tone of striving for progress while maintaining stability, implement the new development concept completely, accurately and comprehensively, serve to speed up the construction of a new development pattern, better coordinate epidemic prevention and control, business development, and better coordinate development and safety. In-depth implementation of the "1+9+3" strategic planning system, overall implementation of the "nine unswerving", efforts to improve core competitiveness and sustainable development capabilities, new achievements in promoting high-quality development with new weather and new actions, and digital networking and intelligence to help Chinese modernization.

The meeting emphasized that the company should fully implement the spirit of the 20th Party Congress, thoroughly implement the "1+9+3" strategic planning system, take "nine steadfastness" as the key task throughout the year, and strive to promote high-quality development and achieve new results. First, unswervingly strengthen the construction of digital information infrastructure and push the network quality to a new level. Second, unswervingly accelerate the integration and development of the digital economy and the real economy, and achieve effective improvement in quality and reasonable growth in quantity. Third, unswervingly help the construction of a smart society with digital villages and smart communities, and continuously improve the business service system with wide coverage, high efficiency and excellent service. Fourth, unswervingly strengthen innovation-driven development and achieve new breakthroughs in digital technology integration and innovation. Fifth, unswervingly implement the overall national security concept, better coordinate development and security, and be a long chain of modern network security industry chain. Sixth, unswervingly eliminate the problems of imbalance, inadequacy and disharmony in development. Seventh, unswervingly improve the modern enterprise system with China characteristics, and constantly improve the modernization level of corporate governance system and governance capacity. Eighth, unswervingly implement talents to strengthen enterprises and promote a fundamental change in the talent structure. Ninth, unswervingly and deeply promote the comprehensive and strict administration of the party and ensure high-quality development with high-quality party building.

The meeting clarified five key tasks to be promoted in 2023. First, focus on the main business and focus on promoting high-quality development. Strengthen network supply, continuously build four excellent networks, and further improve network quality and service level; Strengthen product supply, strive to create excellent products and create outstanding brands; Strengthen the service supply, thoroughly implement the action plan of high-quality service, and further shape the new reputation of "coming near and coming far". Accelerate the expansion of new integration and build the growth pole of basic business; Accelerate the expansion of Unicom Cloud and create an innovative business growth pole; Accelerate the expansion of digitalization and create growth poles in emerging fields. The second is the advantage of aggregation ability, and strive to promote integrated operation. Strengthen the aggregation of integrated capabilities, strengthen integrated operational services, accelerate digital transformation, and improve the efficiency of integrated operations. The third is to benchmark the world-class and focus on deepening reform and innovation. Accelerate innovation-driven development, implement the strategy of strengthening enterprises with talents, and deepen the reform of institutional mechanisms. The fourth is to strengthen the bottom line thinking and strive to ensure a high level of safety. Strengthen legal and compliance management, ensure network and information security, and create a safe and stable environment. The fifth is to highlight the leading guarantee and focus on strengthening high-quality party building. Comprehensively and systematically study, publicize and implement the spirit of the 20th National Congress of the Communist Party of China, ensure the effectiveness of the implementation of the new strategy under the guidance of high-quality Party building, and persistently promote the comprehensive and strict management of the Party and enterprises.

The meeting commended the advanced collectives and individuals who made outstanding contributions to the top 20 security work of China Unicom. The winning collectives and individuals have fully demonstrated the political background of "the country is the chief, the government is the first choice, and the people are the first to trust" in the work of serving and safeguarding the Party’s 20th Congress, which has further boosted Unicom people’s spirit, enhanced their ambition, backbone and confidence, and provided strong confidence and power for Unicom people to study, publicize and implement the spirit of the Party’s 20th Congress and keep moving towards strategic goals.

The meeting was held in a "live-remote" way. The leading group of China Unicom Group Company attended the meeting, and the main leaders of provincial branches, headquarters departments and subsidiaries attended the meeting on the spot. The provincial branches, headquarters departments and subsidiaries attended the meeting remotely except the members of the leading group of the main leaders, the main leaders of provincial capital cities, cities with separate plans and strategic business unit branches.

From January 3rd to 8th, China Unicom held a rotation training to study and implement the 20th Party Congress. Members of the leading bodies of the secondary institutions of China Unicom participated in the centralized rotation training. This rotation training invited experts from the Central Party School, the Central Party History and Literature Research Institute, China Information and Communication Research Institute and the Ministry of Science and Technology to give eight special lectures.

From January 5th to 8th, the 13th meeting of the second workers’ congress of China Unicom was held in Beijing. The employee representatives carefully studied the speeches made by the superior leaders and Chairman Liu Liehong, listened to and deliberated the work report of the general manager, the Work Report on Enterprise Annuity Plan in 2022 and other matters, put forward opinions and suggestions, and commended the outstanding employee representative proposals and outstanding organizational units.

When I was in college, I had a soft spot for the pet industry. Although I didn’t work in this industry, I still felt that the pet industry had an immeasurable market. The author made a product analysis of the pet-related APP, and this article focused on the understanding and rough analysis of the pet industry.

Recently, I am waiting for new job opportunities, and I have made a shallow analysis of pet-related apps in my spare time. After all, this is an industry that I have been optimistic about since I was in college.

On the one hand, I want to get more job opportunities through my own articles, and on the other hand, I want to communicate with my colleagues. I haven’t worked for a long time, and please correct me if there are any shortcomings in the article (guiding opinions, don’t disturb the bar).

According to the survey statistics of the white paper on the pet industry in China from 2017 to 2019, the number of dogs and cats in cities and towns nationwide reached 99.15 million in 2019, an increase of 8.4% compared with 91.49 million last year, as shown in Figure 1-1; Among them, the number of pet dogs was 55.03 million, an increase of 8.2% over last year; The number of pet cats was 44.12 million, an increase of 8.6% compared with last year.

Figure 11 Number and growth rate of dogs and cats in China Source: White Paper on Pet Industry in China.

With the increase in the number of pets such as cats and dogs, the market scale of the pet industry is also expanding rapidly. In 2019, the consumption market scale of urban pet dogs and cats in China reached 202.4 billion yuan, an increase of 18.5% compared with last year, as shown in Figure 1-2. Among them, the consumption market for pet dogs was 124.4 billion yuan, up 17.8% year-on-year, and the consumption market for pet cats was 78 billion yuan, up 19.6% year-on-year.

Figure 12 National Pet Market Scale and Growth Rate Source: White Paper on Pet Industry in China.

In the consumption scale of pet market, snacks in pet products and medicines in pet medical care account for the vast proportion and the fastest growth rate. For the purchase of this just-needed commodity, the penetration rate of snacks and medicines is over 70%.

In addition, pet toys and dry food in pet products are also a big expenditure, and the penetration rate of health care products in pet medical care still has a great room for improvement.

Compared with the just-needed consumption, the service consumption is relatively low frequency, and the pet beauty penetration rate is the highest, followed by foster care and pet paradise; However, pet insurance, training, funeral and other consumption are in the "embryonic" stage of the market.

Figure 13 ranking of consumption penetration rate of various types of pets Source: White Paper on Pet Industry in China

Based on the statistical results of the pet market in recent years, it is found that the scale of China’s pet market grew almost linearly from 2010 to 2019, as shown in Figure 1-2. According to the average growth rate (20.0) from 2016 to 2019, the consumption scale of China’s pet market is expected to reach 239.8 billion yuan in 2020, as shown in Figure 1-2.

Figure 14 Forecast of the scale and growth rate of the national pet market in 2020.

• In 2020, the number of pet cats and dogs in China will exceed 100 million;
• Every year, the consumption scale of pet market grows steadily, with an average expansion of 5;
• The expansion of the market scale has promoted the rise of pet-type platforms, and it has become an inevitable trend to buy pet necessities online. In addition, it has also promoted the development of new industries such as pet medical treatment, pet grooming, pet foster care, pet training, pet photography, pet insurance and pet funeral.

Figure 21 Regional Distribution of Pet Raising Source: White Paper on Pet Industry in China in 2018

As shown in the above figure, the top six cities in the prosperity of pet cities in China are Beijing, Shanghai, Guangzhou, Tianjin, Chengdu and Shenzhen.

It can be seen that first-tier cities or quasi-first-tier cities are gathering places for pets. Because these cities are the main inflow places of most migrant workers, the distribution of pets is directly or indirectly related to the overall consumption level, population mobility and educational level of the population.

Fig. 22 Age distribution of pet owners

From the above picture, we can see that the post-80s and post-90s are the main force of keeping pets, which shows that keeping pets is gradually becoming younger. Before 70s, most retired people keep pets as companions, while the post-70s prediction may be due to the lack of energy to support the elderly and children to keep another pet.

Fig. 23 Distribution of pet master education

In terms of education, pet owners are mainly undergraduate, followed by junior college, high school and below, and finally master and above. It can be seen that pet owners are gradually approaching high education.

Fig. 24 Distribution of sex, income and marriage of pet owners

In terms of the gender, income and marriage distribution of pet owners, the proportion of female pets is much higher than that of male pets; From the perspective of income, 50.4% of pets earn more than 4,000 yuan, of which more than 20% earn more than 10,000 yuan a month. While pet owners are gradually becoming popular, they are also becoming more and more high-income. As for the marital status of pet owners, single people account for a relatively large proportion, accounting for 32.5%, followed by married families with children, accounting for 28.5%, while married people without children and people in love account for a relatively small proportion.

Through the analysis of the geographical distribution of users and the attributes of users, the user portrait of pet owners is finally obtained.

Divide pet owners into three different groups and substitute them into detailed user scenarios. It is concluded that pet owners are basically for companionship, and they all regard them as their relatives or even children. Because of this, pet owners will take extra care of their pets and are willing to spend time and money to accompany them.

Through the analysis of the current market and users, the pet industry has a very bright prospect and form, so there are many mobile phone apps in generate to cope with the development of the market. Although these mobile apps are all in the pet industry, they are involved in different aspects.

Select 68 pet-related apps from Huawei APP Store, analyze and classify them, as shown in Figure 3-1 below.

Through the introduction and simple trial of these apps, these pet apps can be roughly divided into the following types: pet health, one-stop service, pet mall, door-to-door service, pet breeding, pet socialization, family foster care, pet trading, consultation and sharing, pet news, pet consignment, dog training service, B-end service, intelligent hardware, pet adoption and pet media dating.

Fig. 31 Various types of pet apps

Each type of APP has different emphasis and brings different commercial output value, so the number of similar products of each type of APP is also different. detailed

The number of detailed products of various types is shown in Figure 3-2, and its ranking (as shown in Figure 3-3) is pet mall, pet trading, one-stop service, pet socialization, pet health, intelligent hardware, B-end service, consultation and sharing, pet foster care, pet adoption, pet media dating, door-to-door service, pet breeding, pet consignment and dog training service.

Fig. 32 Schematic diagram of 68 pet-related apps

Figure 33 Quantity of 68 APP Types

It can be seen that the type of service that directly conducts online transactions with users is the main positioning of companies for their products, but there are many vertical apps that are avoiding group competition and adopting another way to emerge suddenly.

Figure 34 Percentage of downloads of 68 apps

As can be seen from the above figure, most of the downloads of these 68 softwares are not optimistic, accounting for 61.77% of the downloads less than 10,000, and only 7.35% of the downloads more than 500,000, which is not proportional to the number of pet owners. It can be seen that it is far from reaching a stable period in the use of pet mobile terminals.

On the contrary, there is a great market and space to be tapped, and it is in a stage of rapid development.

Select a typical APP from each type of APP as a representative, make a detailed analysis, and finally explore its commercial level from the user level, product level and operation level of the product.

3.3.1 Pet Health-Pet Doctor

1) reasons for choosing

The pet doctor APP focuses on "online consultation of pet doctors". Although its download volume is not the highest in this type, it is more professional than other pet health apps. Everyone’s pet community APP with a relatively high download volume is carried out in the mode of "community+health", and its latest updated version was in October 2017, so the pet doctor APP was chosen as the representative of the pet health type.

2) Business model

Fig. 35 Canvas of AP business model of pet doctor

This product is a platform for online consultation of pets, which attracts a large number of pet owners to consult about their pets’ diseases by attracting pet doctors from various pet hospitals across the country. When users have consultation needs, they can get points directly through WeChat or Alipay payment, and then choose a doctor they like for consultation.

3) Product function

A. Information architecture

Fig. 36 information architecture of pet doctor APP

The overall information architecture is relatively restrained, and there are not too many complicated functions. The positioning of the four modules is accurate and there is not too much interference information. It is basically based on the core value of the product, "online consultation for pet doctors", and two exciting demand application functions-disease self-examination and maintenance manual are embedded.

B. Process logic

Fig. 37 page flow chart of pet doctor

Users can choose their favorite doctors from the pet doctors recommended on the home page, or they can view a detailed list of doctors in the "Find Doctors" module in the bottom navigation bar. Before consultation, you need to confirm whether the consultation points are sufficient, and you can communicate with the doctor if the points are sufficient.

There are three ways to find a nearby pet hospital. The first way is to look at the hospital recommended on the homepage, the second way is to click "Looking for a Hospital" in the bottom navigation bar, and the third way is to look at the hospital where you have entered the details of a pet doctor.

4) Operation strategy

A. Operating mode

Figure 38 Operation mode

At present, the product operates with coupons and integral mall, as shown above.

In terms of user growth, every user invited to register will receive 200 points. It is suggested to add a function of sharing to get points. Another one can increase the membership system, invite a user to register and get a 30-day free membership, and the member enjoys unique membership rights (medical treatment by stages, consultation discount, etc.).

It is suggested that new users can get a free consultation opportunity after registering, so as to experience the whole online consultation process for themselves. The specific process can be that after registering and logging in, the user can make a selection lottery (consultation coupon/fixed hospital designated doctor consultation) to get consultation discount.

B. Version iteration

Figure 39 iteration of pet doctor APP version

Doctor Ai Chong APP was created by Shanghai Chong Ling Network Technology Co., Ltd., which was registered on June 15, 2015 with a registered capital of RMB 163,776 million. As can be seen from Figure 3-9 above, the first version of Doctor Ai Chong APP was launched on August 19, 2015, so this product is the first product promoted by this company. According to the frequent version iterations since then, it can be seen that this is also a main product.

After improving the doctor’s online consultation service, this product gradually increases other exciting needs (symptom self-examination function, etc.), and slowly develops online and offline services (hospital treatment by stages, etc.). In this case, the product wants to specialize in pet medical care, strive to be in-depth and professional, and take the development goal of large-scale pet medical care.

It is predicted that the business with offline hospitals may increase in the future, such as listing what services a pet hospital can provide to pets, and users can place orders at the terminal themselves and then go to the store to serve; Continue to improve the online consultation with the pet doctor, you can collect the pet doctor to give an in-depth explanation (article form/video form) on a pet’s disease, and then the user can read and download the video or article by using the form of point redemption.

5) Summary

As a professional online pet consultation APP, the core of pet doctor is to meet the needs of pet owners and resident pet doctors for paid consultation, but the operation mode of this business needs to be strengthened, such as doctors’ professionalism (qualifications, expertise, certificates, etc.), discounts for new users, and strengthening the business line of offline hospital stores (medical appointments, etc.).

3.3.2 Pet Mall-Boqi Pet

1) reasons for choosing

Boqi Pet is a pet store APP developed by Boqii for pet lovers and families. It has selected tens of thousands of pet necessities for dogs, cats and aquarium, covering cat food, dog food, fish, shrimp and turtle food, pet snack toys, daily pet care, pet health care, pet supplies and so on.

Boqi Pet is the most typical and the most downloaded one in the pet mall, and it is also the most downloaded one among the 68 softwares. Its PC-side Boqii was launched as early as 2008, and it is the leader in the industry (as shown in Figure 3-10), posing as a comprehensive service pet website.

The company’s slogan is "Pochi takes care of pet life in an all-round way", so its mobile phone only launched the first edition in 2018 on the basis of the number of users sitting on the portal, and it can have 3.84 million users in just one year, which shows that its development trend is also very fast.

Figure 310 Industry Ranking Chart

2) Business model

Figure 311 Boqi Pet APP Business Model Canvas

Boqi Pet is a self-selling B2C mall. Users can buy not only the goods in the platform stores but also the goods in Boqi’s own mall after using this platform.

Boqi Pet strives to build an all-round Internet platform of "e-commerce+service and new retail+social interaction" with a brand-new concept of pet rearing, and at the same time, it aims at traffic, brand promotion and user education.

A. Flow

Boqi is a platform for selling things, which is its commercial nature. Boqi can help brands sell more efficiently.

B. Brand promotion

Boqi is also a platform for brand promotion. There are actually a lot of advertising spaces in JD.COM and Tmall, including its own platform, which can help brand promotion.

C. User education

Pochi is unique in user education. Boqi not only sells things, but also helps good pet brands and does a lot of popularization and education work for users.

Through the channels of Boqi Mall, Boqi Pet APP, Boqi Service and Boqi Encyclopedia, users will be built into an ecological closed loop that combines online and offline services.

Boqi Pet has more than 390 cooperative suppliers and self-operated shopping malls. In terms of shopping malls, communities, services and social activities, it has benefited from advertisers, membership, store promotion, independent sales and value-added services (warehousing and logistics construction, online agency operation, etc.).

3) Product function

A. Information architecture

Figure 312 Boqi Pet APP Information Architecture

Boqi pets are mainly divided into five parts: shopping mall, community, release, service and mine. It can also be seen that Boqi Pet has built an all-round Internet platform of "community+e-commerce+service", giving users a different shopping experience.

By increasing the production platform of pet content in the community, Boqi Pet enriches the shopping experience of users, and on the other hand, the promotion of weak social mode is also a channel to obtain customers. The new pet e-commerce model of Boqi Pet can not only increase the stay time of users using products, but also bring transformation; At the same time, it is also a means to increase and retain users.

B. Process logic

Figure 313 Page Flow of Boqi Pet APP Community

Figure 314 Page Flow of Boqi Pet APP Service

Figure 315 Page Flow of Boqi Pet APP Mall

Here, the logical flow of Boqi pet products is analyzed from three aspects (community/socialization, service and shopping mall).

1. In the social aspect (as shown in Figure 3-13), users can view the photo albums/videos/articles published by other talents on the homepage and can comment/like/pay attention to support talents; In the community, there are four parts: question and answer, evaluation, topic and talent. Users can also interact with other users by posting photos/videos/articles/questions and answers.
2. In terms of service (as shown in Figure 3-14), Boqi Pet has reached cooperation with pet shops in various regions, and can directly find the favorite stores on it. Click on a selected store to view its detailed information (including name, location, telephone reservation, popular comments, business hours, parking time, parking information, network information, merchant introduction, detailed introduction of pet service personnel and other people’s evaluation), and at the same time, it can settle the store service on the mobile phone.
3. In terms of shopping malls (as shown in Figure 3-15), the selected categories include black cards, over-value groups, bargaining, 0 yuan gifts, international good goods, cats, dogs, small pets and fine classification. Each activity form has different preferential ways and purchasing strategies. In addition, there are newcomers’ exclusive, pre-sale venue, spike today, over-value group purchase, limited-time snapping, must-buy list, big-name venue, ace explosion, direct category and guessing that you like to view different products from different angles. When users enter the details page of a product, they will be faced with the choice of buying it immediately or joining the shopping cart. At this time, the specific operation process of the product is shown in Figure 3-16 below.

Figure 316 Boqi Pet APP Purchase Process

4) Operation strategy

A. Operating mode

• Membership system: there are two levels of membership system for Pochi pets, one is magic card, and the other is magic black card. Magic card enjoys four major rights and interests of members: membership price, fixed discount, exclusive shopping festival and birthday privilege, while magic black card enjoys ten major rights and interests of members: membership price (which will be more favorable than magic card, and there are very few cases with the same price), fixed discount, exclusive shopping festival, birthday privilege, wave beans (200 per month), over 15 packages of postage, gift sharing coupons, exclusive customer service and pre-sale.
• Coupons: exclusive for newcomers, full reduction, and redemption codes for coupons.
• Evaluation cashback: users get the corresponding income by writing articles about testing goods, and users who become experts in evaluation will get higher income. In addition, users who join magic cards or magic black cards will get 1~2% higher cashback of evaluation income than ordinary users.
• Inviting friends: After successful registration, the invited friends will get the 270 yuan Newcomer Gift Package, and at the same time, they will get 15% of the actual amount paid by their friends as a bonus. The amount of the bonus can be withdrawn when it exceeds that of 10 yuan, and the accumulated amount exceeds that of 100 yuan convertible goods.
• Virtual game: magic forest, the exclusive value-added benefits of members of magic black card, and the extra gains that magic black card users can get by recharging their cards (real-time recharging) during the validity period of rights and interests. The harvest result is Poqi beans, which can be used in Poqi Mall. Magic planet, after users enter the activity, they will get magic seeds to upgrade and grow by watering energy. When the seed grows to the 6th level, it will grow a piece of Jin Yezi to receive, and you can choose convertible goods for free when you use Jin Yezi. You can get an extra piece of Jin Yezi when you complete the task of inviting five new users, and you can redeem two prizes.

B. Version iteration

Figure 317 iteration of Boqi pet APP version

According to APPannie, Boqi Pet App was first released on July 11th, 2018, and updated with a new version every week on average. As can be seen from Figure 3-17 above, while consolidating the mall business, Boqi Pet has not slackened off its community business at all, which shows that Boqi Pet wants to develop in a coordinated way in terms of weak social interaction and strong business.

Of course, the rapid development of Boqi pet is inseparable from its social efforts, and the company’s influence is enhanced by increasing cumulative users, thus increasing revenue.

Therefore, it can be predicted that Pochi can also strengthen related businesses:

C. Pay attention to private chat

By adding private chat function, the interaction between users can be improved.

D. Strengthen the private customization of black card members

At present, in addition to the benefits of ordinary commodity concessions, the private subscription enjoyed by black cards also has exclusive customer service. If you upgrade to black card butler service on this basis, you can increase the desire of users to recharge black cards. The service content can include professional evaluation of users’ pets, designation of diet plan, medical plan, birth plan, exercise plan, pet dynamic popularity and so on.

E. live broadcast

By increasing the live broadcast function, the number of user downloads is increased, the interaction between users is improved, and the user stickiness is improved.

F. Offline community activities

Pet exhibitions, pet public welfare activities, pet games and other forms enhance the pet community and enhance the brand of Boqi pets.

G. Other short video platforms

By creating official accounts of short videos such as Tik Tok, Watermelon, Aauto Quicker, etc., they can be used as content distribution channels for internal production of products, share short videos with pets as content, and promote user traffic acquisition of products.

5) Summary

In the Top 100 Unicorn Enterprises in China issued by the Ministry of Science and Technology, Boqii was mentioned, ranking 83rd, and it was the only company in the pet industry called Unicorn.

As a representative of many pet shopping malls, Boqi Pet has been developing in a trinity way of "e-commerce+service and new retail+socialization".

In the community, users have questions and answers, evaluation, topics and people to communicate; In the mall, users have a list of goods to choose from, as well as bargaining and other forms; In terms of service, Boqi Pet has connected more than 3,000 pet shops and pet hospitals, which not only provides convenience for users, but also brings customers to many stores. At the same time, Boqi Pet has built several warehouses to provide goods.

Boqi Pet has also made great efforts in its operation, and improved its operation from the strategies of membership, discount, cash back, inviting friends and virtual games. Now Boqi Pet should strengthen its brand influence to gain more users and maintain its dominant position in the pet industry.

The above is the whole content of "Analysis of 68 Pet Apps (Part I)", and the rest will be published in time.

I was engaged in Java development before, and I didn’t enter the product for long. At the same time, I am now "looking for a new job opportunity". I am currently in Nanjing, but I may go to Beijing after the year.

Finally, if you have any suggestions for this article, please leave a message or exchange private messages below.

Above.

　

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　Editor’s note:On September 16th, American playwright edward ablee died at his home in Montauk, New York, at the age of 88. Albee won the Pulitzer Prize for Best Drama for three times and the Tony Prize for Best Drama for two times. He is the greatest playwright in the United States after Eugene O ‘Neill, tennessee williams and arthur miller.

Many of Albee’s plays have been translated and introduced into China. In 2013, Sanhui Books and Xinxing Publishing House published The Goat: Albue’s Plays, which included three representative plays. This article is a reading guide written by Hu Kaiqi, the translator of this book, for three plays. It is authorized by Sanhui Books to be used by The Paper, with some abridgements.

Edward ablee Oriental IC data

Edward Albee is the greatest playwright in the United States after Eugene O ‘Neill, tennessee williams and arthur miller, and is the flag of serious drama in contemporary America and even the world. Since The Zoo Story was first staged in the late 1950s, Albee’s plays have continuously shocked the American theater. Up to now, Albee has created more than 30 plays, and won three Pulitzer Prize for Best Drama, two Tony Prize for Best Drama, three Best Drama Literature Awards and four Lifetime Achievement Awards. His masterpieces include The Zoo Story, The American Dream and Who’s Afraid of Adeline Virginia Woolf? "delicate balance", "seascape", "three tall women", "goat or who is Sylvia? ","at home in the zoo "and so on.

As a representative of American serious drama, Albee always pays sharp and sober attention to the times and society, and reflects and criticizes the social reality and human existence fearlessly and mercilessly. He once said, "What people see on Broadway is not drama at all, but some mass-produced products, which will only make people intoxicated or sleepy, but not wake up and wake up." His plays are often performed in off broadway and even abroad, and finally returned to Broadway.

Albee’s works are deeply influenced by naturalism, surrealism, symbolism, absurd drama and other schools, but his exploration and modernity are mainly reflected in the connotation and thought of his works. As he said: "… the writer’s responsibility is to be an extraordinary social critic-to show people the true nature of the world and human beings he has seen, and to warn:’ Do you like it? If you don’t like it, change it.’ "

Albee embodies his unique style in the prompts of characters’ dialogues in his plays. For example, in The Goat or Who’s Sylvia? Stevie (honestly) If you are seeing that woman, I think we need to talk. Martin (stop, silent for a long time; Honestly) If I am like that … We will talk. " And "Ross (wow! ) You are in love! " Such hints also appear from time to time in At Home in the Zoo and The Garden of Desire. I kept this kind of Albee-style personalized prompt by literal translation.

Goat: Albee’s Plays

The goat or who is Sylvia in this book? "At Home in the Zoo" and "At Home in the Zoo" were published in Drama Art, and "The Garden of Desire" has been put on the stage of China by China National Theatre, while "Goat or Who is Sylvia? It also premiered in Beijing in 2012.

In 1967, after winning the Pulitzer Prize, edward ablee was interviewed in the theater. Oriental IC data

At Home in the Zoo: Human Isolation and Alienation

In 1958, edward ablee became famous with his first one-act play The Zoo Story (1958), which shocked the western society. This drama, which profoundly shows the alienation, isolation and loneliness of human beings in modern commercial society, has become a world-recognized classic of drama literature in the following half century. This play, originally named Peter and Jerry, was written by Albee in one go within three weeks before his 30th birthday. The author originally cast it on Broadway in new york, but it was rejected by the producer. So The Zoo Story came to Europe, premiered at Berlin Art Festival in September 1959, and began its new york premiere at Provinse Town Theatre in January 1960.

In 2008, Albee surprisingly changed his one-act drama "The Zoo Story" 50 years ago into a two-act drama "At Home at the Zoo" (2009) and staged it in the second theater in off broadway, new york. Shakespeare in the past or neil simon today have rewritten some of their past masterpieces in the form of sequels or prequels, but it is rare to rewrite them in a big way on the stage. Moreover, in the past half century, The Zoo Story is one of the most famous and frequently performed American plays in the world.

This great play about the murder scene between a gentleman Peter and a poor man Jerry in new york Central Park has always been a classic textbook for drama students. Over the years, countless commentators have discussed and analyzed Albee’s profound exposure of human alienation in the mid-20th century. Although he also wrote Who’s Afraid of Adeline Virginia Woolf? Three Tall Women, Delicate Balance and Goat or Who’s Sylvia? "and other thirty plays, but the shock and passion of" Zoo Story "is unique.

In fact, Albee’s idea of rewriting The Zoo Story has a long history. This play, which has become a world classic, was once performed as a short play with Beckett’s The Last Tape of klapp and other short plays. Albee has always regretted this. In the late 1990s, 40 years after The Zoo Story appeared, Albee planned to add a scene for Peter. "There is some imbalance, and Jerry kept telling in the play that Peter had no time to talk. I hope to know Peter better. "

Albee doesn’t agree with playwrights to rewrite their previous plays drastically. He said, "It can’t be rewritten. Times have changed and people are not the same." So he didn’t make a big move on The Zoo Story, but just wrote At Home as the first act of the whole play. He even mentioned that when he conceived the Zoo Story in 1958, he visited Peter and Anna and their living room. "I just couldn’t write this scene at that time."

Albiyuan traced his initial creative impulse: "I know Anna so well because I know what Peter’s wife should look like." He felt that At Home seemed to flow from his heart, and he just showed the relationship between the couple naturally. As a solemn and humorous study of mediocre civilization, At Home shows the conversation between a loving couple in today’s society.

At the beginning of the first act of At Home in the Zoo, just after noon on Sunday, in a Danish modern living room in an apartment building in East Seventies Street, Manhattan, two or three avenues away from Central Park, a peaceful and elegant middle-aged gentleman husband Peter and his dignified and quiet wife Anna appeared. Two silent daughters are upstairs, and Peter is sitting and reviewing an extremely important and boring textbook that has never been published by their publishing company.

Anna walked out of the kitchen and casually declared, "We should talk." So they talked about family chores: fireplace, children, microwave oven, cats, parrots, and then talked about each other’s sleeping state and Anna’s habit of night outing before dawn. Anna told puzzled Peter that she wanted to have her breasts removed to prevent cancer. The two chatted with each other jokingly about death, love and people’s madness, and also associated with "thinking about thinking about something."

With Anna’s outspokenness, Peter said carefully that he thought his penis was "shrinking". Anna suppressed her smile to show sympathy. She knew that sex and sexual topics were not Peter’s strong points, and she called him a "gentleman". They talked about circumcision and clitoris … Then the conversation turned back to why Anna proposed to talk. During the conversation, they suddenly found that some terrible unspeakable thing threatened their quiet life; They found each other unable to pour out their deepest fears.

Peter recalled the details of violent sex with a girl when he was drunk in college. That crazy sex ended in blood dripping and pain and shame, so Peter was always careful in his subsequent sex for fear of hurting others. During the conversation, Anna slapped Peter in the face and immediately hugged him and kissed him passionately. She said that she just wanted to surprise him with suspense. In laughter, they hoped that a sudden tornado would completely destroy their safe and orderly family life. Then, the two said goodbye to "I love you". Anna went to the kitchen, and Peter went to Central Park with the boring textbook.

The second act of At Home in the Zoo is the original Zoo Story. Albee didn’t rewrite this scene, only made some abridgements, so the text is the same as his original 1999 version. At the beginning of the second act, Peter who came to Central Park was sitting on a bench reading. Then, a disheveled man in his thirties, Jerry, appeared. Depressed-looking Jerry insisted on talking to Peter. Jerry lives in a cubicle on the top floor of an old building on Manhattan’s Upper West Side. He has no friends or relatives and is alone. He told about his homosexual experiences in adolescence and his life as a prostitute now. Peter was very embarrassed by his dark and filthy candor. In addition to satisfying the lust of the slutty and dirty landlady, Jerry has to deal with the landlady’s "black monster" dog that keeps chasing him. After repeatedly failing to please the evil dog, he poisoned it. The bad dog survived and ignored Jerry, so there was only indifference between man and dog. Jerry can’t communicate with dogs and people.

Because the first scene "At Home" shows the spiritual estrangement and emotional alienation between Peter and his wife, in the second scene, when Jerry frantically tells the loneliness and isolation of his existence in a monologue, Peter is more clearly aware of the distortion, fracture and isolation between himself and Anna. His deep anger, anxiety and despair contributed to the growing conflict between him and Jerry for the park bench, until he angrily held Jerry’s sharp blade to defend himself, until Jerry swooped on the sharp blade and committed suicide.

In the scene of In the Zoo, we have to face the isolation and alienation of people in modern society with fear. In the scene at home, we can only look directly at it painfully: even in a happy family and marriage, isolation and alienation are everywhere. From Peter and Anna’s emotional and spiritual indifference to Jerry’s isolated and absurd living condition, bloody suicide in the park seems to be the inevitable outcome. As you can imagine, when Peter fled the park and ran home like a wounded beast, when Anna tried to comfort him, Jerry’s suicide caused the peaceful world around them to collapse. The couple had hoped for waves and ripples in a peaceful life, but the revenge of bad luck came unexpectedly.

Stills of "At Home in the Zoo"

In the society of vicious expansion of modern industrial civilization, people are gradually losing their humanity and personality. When people are alienated by materials, interpersonal relationships are also alienated. In the noisy, complicated and almost crazy modern city, people are like a group of worker ants, crawling repeatedly every day. People think, people get tired, and people get lost. People pursue material things, but they are alienated by them after all. On the park bench in At Home in the Zoo, Peter sits at one end and Jerry sits at the other, separated by a barrier, just like Jerry mentioned the zoo-"all animals are separated". This sense of isolation is the living form of human beings in today’s society, and it is also one of the phenomena of material alienation. Crazy industrial civilization has not made human beings truly "civilized", on the contrary, it has made human beings move from civilization to barbarism, just like the two couples who bite each other in the novel "Slaughter the God" by the French playwright Jasmina Razer. The lonely individuals of Peter, Anna and Jerry are the portrayal of everyone in today’s society. The pain of each individual is also the pain of the whole mankind.

"At Home in the Zoo" makes the audience realize the threat hidden in the survival of every modern person. If "At Home" is a slap in people’s face and "At the Zoo" is a punch in people’s abdomen, you can imagine the horror and confusion of the theater fans gasping. For the two plays written 50 years apart, Albee insists that they are a whole. "This is a complete play. Peter’s experience in the first act contributed to the conflict between him and Jerry in the second act. The completeness and profundity of this two-act drama far exceeds the one-act Zoo Story. "

The Zoo Story has been staged many times in China, and it was also performed at Nanluoguxiang Drama Festival in May 2011. For the audience who are used to The Zoo Story, At Home in the Zoo is more like two independent dramas. It’s just as well. The emotional ice in the first act and the emotional fire in the second act do form a clear contrast between them. If at home is regarded as another play by Albee that pays attention to the emotion and ecology of middle-aged couples, it is different from his previous Marriage Drama (1987) and Goat or Who is Sylvia? Compared with the characters in "Peter and Anna", the scene of Peter and Anna can go deeper into the hearts of the audience.

It is worth mentioning that in November, 2011, another absurd family drama "Sex and the Garden" by Albee was also put on the stage in Beijing by China National Theatre.

At Home in the Zoo shows us the changes of Albee’s writing style in the past 50 years. Albee is 80 years old, but her creativity is still strong. "In the Zoo" 50 years ago was full of anger and youthful agitation; After 50 years, At Home is thoughtful and wise, with philosopher’s feelings. The former is angry, the latter is quiet. Whether it is pain or sorrow, whether it is sentimentality or cynicism, this talented playwright has always been deeply concerned about the ups and downs of human destiny and the decline of modern civilization.

In 2004, the London edition of Goat or Who is Sylvia? "stills

Goat or Who is Sylvia? Notes on the definition of a tragedy

The absurd family tragedy of contemporary American society, Goat or Who is Sylvia? 》（The Goat or Who is Sylvia? , 2002) won several drama awards such as Tony’s best drama in 2002. Goat or Who is Sylvia? In March 2002, it premiered at the John Goolden Theatre on Broadway, with a total of 309 performances. In 2004, the London edition of Goat or Who is Sylvia? The British premiere began again. "Who’s Sylvia" in the title of this play is taken from the song "Who’s Sylvia?" by Proteus in Shakespeare’s Two Gentlemen of Verona. 》。

Martin Gray, the hero of the play, is a typical decent, upright and brilliant architect in American society. He lives an ideal and happy life with his beloved wife and son. In his lucky week, he came to the door three times. In addition to his 50th birthday party, he also won the highest international architectural design award and a huge contract for landmark architectural design. However, when he revealed his unspeakable secrets to his friends in fear-when he had sex with a goat (Sylvia), everything around him-family, affection, life and career fell apart in an instant.

Goat or Who is Sylvia? The challenge to people’s morality lies in how to face the social forbidden zones such as extramarital sex, homosexuality, incest and animal rape in contemporary society, and at the same time, the goat or who is Sylvia? It also conveys the desire of modern people to return to nature. Martin is at the peak of his career and happy in his family life. However, it is conceivable that all kinds of reputation and crazy material civilization in modern society have alienated human beings and overwhelmed Martin. This is why he hates public masks and is obsessed with finding an idyllic land.

The beauty of the country made him linger and forget his worries. Now he fell in love with a goat and had sex with it. On the moral level, this extremely abnormal behavior is shameful, but in human nature, it may be a release under the long-term pressure of alienation. It is the pastoral scenery that returns to nature that awakens Martin’s instinct and primitive desire. Although his choice is shocking, he feels holy, happy and beyond all love …

As far as drama style is concerned, The Goat or Who is Sylvia? "Who’s Afraid of Adeline Virginia Woolf?" Albee won the Tony Award for Best Drama on Broadway 40 years ago. 》（Who is Afraid of Virginia Woolf ? 1962), there is a return to realism: clear plots, concrete scenes and stylized dialogues. As the mainstream writer of American serious drama, Albee’s avant-garde style is more manifested in events and themes than in the form of drama.

Goat or Who is Sylvia? The whole play is divided into three scenes without intermission. The core of the whole play is the fierce confrontation and debate between Martin and Stevie.

The Gothic atmosphere in Albee’s plays, or the surreal dream and its mysterious symbol and deliberate concealment all make critics and audiences feel that the goat in this play is just a symbol and a metaphor, and the bestiality in the play is just the playwright’s literary thinking and exploration of a social concept. But the goat or who is Sylvia? The language is so vivid and touching, and the scene is so realistic that the audience can’t avoid Albee’s deliberate warning: sometimes a goat is a goat.

At the end of the first scene, Martin revealed the secrets of his heart to Ross; When the second scene begins, Stevie has learned the truth from Ross’s letter. Martin’s son Billy immediately fell into confusion and anger; Stevie then fiercely attacked and blamed Martin and asked him to explain this unforgivable behavior. When Martin tried his best to communicate with her and pour out his troubles, Stevie kept interrupting him, making the audience in the theater laugh their heads off. When Martin painfully told her that he loved her as always, Stevie replied coldly, "But I am a human being, I only have two breasts, and I can only walk upright …"

In The Goat or Who Is Sylvia? In an interview before the premiere of new york, Albee said that he hoped to test the audience’s tolerance through this play. He said: "All civilizations have arbitrary norms on their tolerance. This play shows how a family is deeply shaken by an unimaginable event and how they solve this dilemma. I hope that people will give new thoughts on the reasonable direction of their own values. " Undoubtedly, this is also a test of human nature, an extremely complex and deep exploration: the nature of love, the mystery of sex, human empathy and so on.

Albee’s provocative idea is that love, no matter what form, is an undeniable objective existence, and even social norms, cultural customs and personal wishes can’t overwhelm it. Martin can’t defend his behavior, so he can only beg Stevie’s understanding and forgiveness, but he firmly believes that his love for Sylvia is sincere and deep, insisting that the encounter with her is an "epiphany" and "once it happens, there is no retreat". He claimed that his love for Sylvia was essentially the same as his love for Stevie, which was unacceptable and incomprehensible to Stevie.

If love is an abstraction that is not limited by inherent moral values, then human sexual behavior is distinct and concrete, and it inevitably bears moral responsibility. Therefore, in the current concept of human society, the love between Martin and goat is undoubtedly an inherent evil. He thought his love for the goat was "irrelevant to everything", but found that it was related to everything around him.

Goat or Who is Sylvia? The subtitle of the play is "Annotation on the Definition of a Tragedy". Albee pointed out that his allusions originated from the ancient Greek tragedy, and the word "tragedy" originated from the "song of the goat" in ancient Greek. In the first scene, when Ross asked about the strange and secret whistle, Martin coolly called it "the goddess of mercy".

Bentley, a dramatist, wrote in his book Benlly, The life of the Drama: "In tragedy, people are both angels and beasts, and they are fighting." This idea is in "goat or who is Sylvia?" It was echoed in ". Martin said it was the soul, and Stevie insisted on sexual desire. When Stevie pointed out that their dilemma was "You are a wild animal", Martin calmly replied, "I think I am … I think we are all wild animals." Martin admitted that he was "miserable" and "deeply divided", but Stevie couldn’t forgive him. The "goddess of mercy" didn’t appear, only a cavity of revenge anger. "You ruined me, well, God has eyes! I let you destroy it with me! " Goat or Who is Sylvia? The dilemma of human nature in this extreme state presented in "The Tragedy" profoundly completes the annotation of a tragic definition.

At the end of the play, Stevie dragged Sylvia’s body on the stage covered in blood. Love, sympathy and understanding disappeared, leaving only hatred, revenge and misunderstanding. Looking at the goat lying in a pool of blood, Martin looked up and wailed the heartbreaking fate of him and Sylvia. He could only cry, "Does no one understand this? Why can’t anyone understand … I’m lonely … so … lonely! " At this moment, Martin Gray is like the ghost of Oedipus-painfully blinding himself, leaving the warmth and sympathy of the world forever and disappearing into the wilderness.

Edward ablee’s The Garden of Desire

A Garden of Desire: The Collapse and Degeneration of a Flashy Society

Edward ablee’s "Garden of Desire" was originally named "Everything in the Garden" (1967), and its original author was the famous British playwright Giles Cooper. The play was first performed by the Royal Shakespeare Company in London in March 1962. In December 1966, 48-year-old Cooper died young. In order to commemorate him, the American version of "Garden of Desire" adapted by Albee was staged on Broadway in new york in 1967. Albee’s Garden of Desire satirizes and exposes the hypocritical and greedy American money society, which makes it the most important and controversial one in his adaptation, but it is also the most successful one: the popular comedy Garden of Desire and his best original drama Who is afraid of Adeline Virginia Woolf? "has been put on the screen.

In November, 2011, as the first part of the National Theatre’s "Famous Classics: Desire Trilogy", the Garden of Desire, directed by Han Jie, premiered at the newly-built National Theatre. This black comedy, which reveals the greed for money in contemporary human society, has been playing for a long time in the West, and it is also loved by China audiences in Beijing. In February, 2012, this drama began its second hot performance in national centre for the performing arts. More than ten years ago, the then China Youth Art Theatre moved this play. Nowadays, owning a garden villa has become a dream in people’s hearts, and "Desire Garden" undoubtedly has a profound warning meaning for the current extremely impetuous social mentality of worshipping money.

In Albee’s "Garden of Desire", Jenny and Richard, who live in the garden villa, are struggling to make ends meet, so they can only desperately maintain their dignity; Their good friend, Jack, a rich painter who inherited millions of inheritance, is carefree but lonely, so he always comes to Jenny for emotional comfort. Jack loves Jenny and Richard so much that he is determined to leave his ten million inheritance to the couple after his death. But half a year later, Jenny and Richard made a fortune. It turned out that Jenny was lured by Mrs. Tus and went to Mrs. Tus’s brothel in the city for prostitution without telling Richard. At the subsequent party, Jenny and Richard found that the housewives of their rich neighbors and friends were all "girls" of Mrs. Tus. Jack, who arrived late, recognized Mrs. Tuse at the party, and he was killed …

Compared with the rural story of London in Cooper’s original work, Albee’s Garden of Desire deepens and strengthens the revelation and torture of human nature and living conditions in modern society with a typical American middle-class life scene. For example, in Cooper’s original play, the couple didn’t see books and paintings in their indoor furnishings, while in Albee’s Broadway "Garden of Desire", not only a few oil paintings were hung indoors, but also books were filled on shelves covering a whole wall. This makes the audience have to face up to it: in a money world with moral collapse, intellectuals as social conscience are equally depraved and crazy. This is undoubtedly a mirror of the present China society.

This character, renamed Mrs Tus by Albee, was a Polish Jewish woman who survived the Nazi concentration camp in Cooper’s original play and made a living as a pimp for bored middle-class British housewives. Albee turned her into a headstrong and ruthless businesswoman who organized prostitution in new york, deliberately hiding her life story to highlight her evil symbol. In Cooper’s play, Jenny advertised for a job and attracted Mrs. Tus; In Albee’s play, Jenny’s neighbor girlfriend revealed Jenny’s financial difficulties to Mrs. Tus.

The biggest controversy in this play lies in the unpunished murder in the play. Some critics think that Albee should delete the murder plot in the adaptation, so as not to fall into the murder convention of the structural reasoning play and weaken its social critical significance. Time magazine thinks that murder is "too sensational, as if the corruption and collapse of moral values only mean death". Albee keeps the plot of murder, but unlike Cooper, he hopes that his Garden of Desire is more than just a social drama to explore the moral culture of the middle class in American society. Death in Cooper’s works is a one-dimensional realism, while death in Albee’s works is a symbol.

Albee’s Garden of Desire is no longer an isolated murder story, it reveals the moral and spiritual collapse and degeneration of a flashy society as a whole; It condemned the murder of humanity and humanity in this defeated society. Over the past 50 years, among more than 30 plays created by Albee, four have been adapted: The Garden of Desire, Malcolm, The Sad Cafe Song and Lolita in the 1980s. He once criticized the shoddy adaptation of many screenwriters on the American stage. "Most of these works adapted from European novels and scripts are clumsy, distorted and worthless, but people should not forget that many plays by playwrights Sophocles, Shakespeare, Racine, Giraudoux and Anouilh are their adaptations … Drama adaptation can be a respected profession and a very important artistic act."

Albee believes that successful screenwriters should not only retell and express the story of the original, but also use the original as a springboard to explain their unique views. Just like electra, Sophocles, euripides, Giraudoux and Hoffman Shtal have their own unique forms and contents. Playwrights have their own interpretations of the original, and the story of the original is only a catalyst for their artistic conception. Before Shakespeare’s tragedy King Lear, The History of King Lear was staged in the Elizabethan era. In this early version, King Lear did not go crazy, but returned to the throne two or three years later and died peacefully. If Shakespeare was trapped in the story and thought of the original play, there would be no unparalleled Shakespeare’s tragedy King Lear today.

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Feng Landa’s entry is high and accurate.L3Level driving assistance experience becomes a brand label

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As a joint venture brand, GAC Toyota is making every effort to promote intelligent changes and bring users reliable assisted driving functions and high-quality intelligent cockpit experience.

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GAC Toyota’s quasi-L3 level assisted driving technology stems from Toyota’s accumulation in the global automobile market. The technology aims at "zero error", relies on Toyota’s global user big data, is developed based on 12.5 billion kilometers of intelligent driving zero accident data, and has the world’s first PDA and EDSS systems, which can improve driving safety and reduce driving burden in more complex road conditions. Furthermore, vehicles can also support OTA upgrades, which are often used frequently.

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A number of configuration upgrades to create an intelligent cockpit and embrace young users.

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The central control screen is a 10.25-inch touch screen, and users can control the air conditioning, ambient lights, doors and windows of the vehicle by touch. Yes, this entry-level joint venture SUV also provides consumers with small eggs like atmosphere lights. Of course, users can also communicate with vehicles by voice, set wake-up words, and perform voice control on windows, skylights, air conditioners, playing music, navigation and WeChat. Getting on WeChat is also one of the few technologies in the industry. It can be seen that GAC Toyota has made efforts in the field of intelligence. It can be said that GAC Toyota is a pioneer of joint venture brands to bring smart, young and convenient experiences to consumers.

It is reported that the voice assistant does not need to wait from wake-up to instruction, and the system can continue to listen for 30 seconds after one wake-up and can continue the conversation. The language supports input and output of Mandarin and Cantonese, and supports mixed input of Chinese and English.

In addition to intelligence, Fenglanda intelligent electric hybrid twin engine is also sincere in other aspects. In terms of appearance, the vehicle has many choices of appearance. Up to 11 body colors are available, including 4 two-color bodies, and sports versions are also available.

Although it is an entry-level SUV, the space performance of Fenglanda is not too good. The height of the rear row of the vehicle reaches 980 mm, and it is designed with adjustable angle of two rows of chairs and raised doorframes to achieve better ride comfort.

In addition, the vehicle also has the front and rear row Type-C interfaces, automatic folding exterior rearview mirror with heating function, S-FLOW intelligent airflow control function, nanoe?X air purification technology and other leapfrog configurations.

GAC Toyota is relying on its own heritage and sincerity to the market to create products that stir the intelligent track. This entry-level intelligent electric hybrid SUV is the sincerity of the enterprise. From the new car, we can’t help feeling that GAC Toyota is no longer a brand that users can rest assured after buying it, and is no longer linked with enterprises. It is a brand based on quality, embracing the new era, leading the trend, creating and growing together with users.

tagNowadays, it is difficult for us to give an answer whether the joint venture brand is out of date under the wave of electrification and intelligence. However, we know that GAC Toyota, a brand with rich heritage and creativity, not only has not fallen behind, but also continues to show its strong brand strength in the new era while adhering to quality. Whether intelligent or electrified, enterprises are constantly innovating and even leading the times.

At Toyota booth of Shanghai Auto Show, bZ brand-new concept car also made its debut, which will be the second bZ series model of GAC Toyota to accelerate the expansion of pure electric product matrix after bZ4X.

It is reported that this new car will be jointly developed by Guangzhou Automobile Group, Toyota and Guangzhou Automobile Toyota, demonstrating the strong combination of Toyota technology and Guangzhou Automobile technology in localization application.

This model is expected to be introduced in 2024. The official of GAC Toyota said that in the future, GAC Toyota will further open up cooperation, actively promote on-site research and development, continue to practice the electrification strategy, and make full use of the resources of both shareholders to electrify and bring high-value pure electric vehicles to users.

GAC Toyota, which is so sincere, believes that it can not only win users through the fifth-generation intelligent electric hybrid twin-engine and quasi-L3-class assisted driving, but also its electric vehicle products are worth looking forward to.

Text/Bai Haotian　

Editor/Yue Caizhou

Proofreading/Liu Baoqing

Recently, Taiwan media revealed that Song Joong Ki’s "The Legend of the New Shu Mountain Swordsman", which was invited by the mainland for 100 million RMB, was ruined due to the "Korean Restriction Order". According to a report by Taiwan Province United News Network on the 5th, on the same day, Blossom Entertainment, a brokerage company owned by Song Joong Ki, came forward to refute the rumor: Blossom said that Song Joong Ki did receive many invitations for mainland works, but no cooperation was confirmed. They had never heard of The Legend of the Swordsman in New Shushan, and did not ask for RMB 100 million.

Song Joong Ki (data map)

Recently, cultural exchange or cooperation projects between China and South Korea have been interrupted one after another. Some TV dramas filmed by Korean artists in China were suddenly notified before they were about to air, and some TV dramas originally planned by Korean directors were postponed indefinitely. The market value of Korean entertainment companies has also plummeted. The market value of JYP, CJ, SM and YG has evaporated by a total of 361.5 billion won, or about 2.15 billion yuan.

Since "Descendants of the Sun" became a "national husband" in Asia, Korean star Song Joong Ki has not only been waved by advertisers, but also been strongly invited to star in many TV dramas in China. Earlier, there were rumors that the mainland TV series "The Legend of the Swordsman in the New Shushan Mountain" offered 100 million yuan to invite him to play, but it was ruined because of the recent "Korean restrictions".

Stills of Song Joong Ki’s Descendants of the Sun

On the morning of the 5th, Blossom Entertainment, a company owned by Song Joong Ki, clarified that Song Joong Ki decided not to appear in the play. They had never heard of The Legend of the Swordsman in the New Shushan Mountain, and even did not ask for RMB 100 million: "Song Joong Ki only wants to concentrate on filming at present, and will not accept new works for the time being, which has nothing to do with other events."

Blossom stressed that when Song Joong Ki receives any work, he will put the content of the work first, and will not talk about remuneration first. Song Joong Ki is now concentrating on the film Warship Island, and will not take on other works this year.

In addition, the film "Lies Sicily" co-produced by LEE JOON GI, Han Xing, Ehan Juan and Zhou Dongyu will hold its Beijing premiere on the 7th. Recently, it was reported that LEE JOON GI’s work permit was handled very slowly, so this trip may not be possible. On the 5th, the LEE JOON GI brokerage company said that it had obtained the visa and would appear in Beijing as scheduled on the 7th for publicity.

LEE JOON GI

Recently, it was officially launched, and four models were launched, with a guide price of 129,800-159,800 yuan and a 1.5T plug-in system.

In terms of appearance, the current design style is adopted, the front face is designed with a penetrating light strip, and the front surrounding air inlet is designed with a grid.

The side of the car body and the outside of the window are surrounded by chrome trim. Color matching five wheels are very tense. In terms of size, the length, width and height of the new car are 4749/1900/1720 mm and the wheelbase is 2745 mm, which is positioned in a medium-sized SUV.

In the aspect of tail modeling, the through taillight design with vertical light bars is adopted.

In terms of interior, the central control adopts a double 12.3-inch integrated screen design, and the central control adds a painted decorative board. The square air conditioning outlet is very exquisite in shape.

In terms of practical functions, the new car is equipped with HiCar, panoramic image, keyless entry of the main driver, wireless charging of the mobile phone and other functions.

In terms of power, Jietu Shanhai L7 is equipped with a plug-in hybrid power system consisting of 1.5T+ single motor. The maximum power of the engine is 115kW, the maximum power of the single motor is 199KW, and the CLTC pure electric cruising range is 120km.

Jietu Shanhai L7 is atmospheric in shape, very close to the people in price, outstanding in space performance and rich in internal configuration, so the overall cost performance is very high, and it is a plug-in SUV worthy of consideration by family users.

　　BEIJING, Beijing, August 23 rd "Don’t rush to live too slowly, but really live too slowly." Recently, Rene Liu returned to Wuzhen again and talked about traveling. She said that a few days of local life is the best way to travel.

　　Rene Liu’s new film, as the spokesperson of Wuzhen, has also been released, which is the fourth collaboration between her and Wuzhen after the 2003 TV series "Time flies", the first endorsement in 2007 and the ten-year return in 2017.

　　Sixteen years ago, the TV series "Time flies" was broadcast, and Rene Liu became attached to Wuzhen. During this period, Rene Liu spoke for Wuzhen three times, from the "Miss Ying" in the play to the "Miss Ying" in Wuzhen. The classic slogan "I have been here and never left" has also become one of the comments of many people on Wuzhen for many years.

　　In the past 20 years, Rene Liu’s changes are obvious to all. She has gone from a little-known music assistant to a singer and actress, and then from the "most natural" status in the eyes of the world — — Wife and mother became film directors again.

　　And this once dilapidated town has gradually wiped away the dust of the past, turned into a tourist destination integrating sightseeing, vacation and leisure, and became the permanent meeting place of world internet conference Wuzhen Summit. The annual Wuzhen Drama Festival and Wuzhen Contemporary Art Invitational Exhibition also make it a "holy land" in the hearts of young artists.

　　Wu Cun, a village in the south of the Yangtze River, 500 meters away from Xizha and close to the Beijing-Hangzhou Grand Canal, is also connected with tradition and the future. On the one hand, it satisfies people’s desire to escape from the familiar urban environment and gives everyone a brand-new space. On the other hand, in addition to the original natural features, a large children’s playground, a swimming pool with boundless paddy fields and a gym are all well equipped.

　　Going back to Wuzhen, Rene Liu is just like Wuzhen people: catching up with the morning market, having breakfast and drinking morning tea. Run in Xizha in the early morning, go to Wuzhen Water Market early, say good morning to Aunt Baozipu, who just opened the door, and buy fresh, crispy radish cakes … …

　　"In fact, every time I go to Wuzhen, I have a familiar and fresh feeling. Wuzhen is very beautiful when it is cloudy and not completely bright. If you don’t really have an early morning or a night there, you can’t feel it. It seems that you live in a foggy water town, and there are very few people. If you walk at will, you will have a sense of tranquility in the morning, which will often move me." Rene Liu said that she likes Wuzhen in the morning best, because it has the original appearance of life.

　　Rene Liu’s trip to Wuzhen happened to meet the Wuzhen International Contemporary Art Invitational Exhibition. After watching the exhibition, she wrote in Weibo: "Time is still in the exhibition, and it is well worth visiting."

　　In addition to the Wuzhen Art Exhibition, Rene Liu also experienced the ancient town carnival of Wuzhen Drama Festival during filming. "I feel that the travel in that ancient town seems to be a dream experience, and suddenly it has become an amusement park, so that you can go back to a very pure and childlike time."

　　"Living a local life for a few days, I think that is the best way to travel." Rene Liu went to the fields in Wu Cun, picking vegetables and cooking, and lived a "village life". This time, she is no longer a traveler who has been away from home for many years. She is more like a urbanite who has finished a week’s tiring work and just went home for an ordinary weekend.

　　After the filming in Wu Cun, Rene Liu said: "My agent told me that her favorite part was that I played with a group of children, probably because that life is very close to me now. I really like to take my children to get close to nature, let my feet step on the land, and let my hands touch nature. It is safe for you to step on that vegetable garden. I think Wu Cun feels very good."

The market opened lower and went lower all day, and the three major indexes all fell more than 1%. The yellow-white time-sharing line of the index was obviously differentiated, and small and medium-sized stocks generally fell.

On the disk, power stocks opened higher, and Xichang Power had a daily limit. PCB concept stocks were partially active, with Kexiang shares and Tianjin Pulin trading daily. Digital currency’s concept stocks changed in the afternoon, and Zhaori Technology and Royal Bank Co., Ltd. had daily limit. On the downside, science and technology innovation board’s new shares were collectively adjusted. There was no increase in the sector, with science and technology innovation board’s sub-new, MR, brain-computer interface, e-commerce and other sectors leading the decline. On the whole, stocks fell more and rose less, and nearly 5,000 stocks in the whole market fell.

At the close, the Shanghai Composite Index fell 1.17%, the Shenzhen Component Index fell 1.55% and the Growth Enterprise Market Index fell 1.39%. The turnover of Shanghai and Shenzhen stock markets today was 695.6 billion, 76 billion more than the previous trading day.

01Market value "one brother" rarely changes hands.

Today, the three major A-share stock indexes fluctuated and fell, closing down more than 1%, and all major industry sectors fell.

It is worth noting that,The position of the "first brother" in market value has changed hands today.. Under the influence of the continuous decline in Feitian wholesale price, Kweichow Moutai, the "first brother in the original market value", opened lower by more than 3% today. Although it finally turned red, its total market value has been overtaken by ICBC and relegated to second place.

Specifically,As of the close of June 24, there were only 8 A-share stocks with a total market value (A-share and Hong Kong-share market values calculated separately and added) above 1 trillion yuan.Among them, ICBC rose more than 1% today, and with the market value of Hong Kong stocks, the total market value has reached 1.86 trillion yuan, surpassing the 1.85 trillion yuan of Kweichow Moutai, becoming the new "first brother" in market value.

It is reported that the market value of Kweichow Moutai surpassed that of Industrial and Commercial Bank of China, reaching the top of the A-share market on June 20, 2020, and has maintained the top position of the A-share market value since then. That is to say,After a lapse of four years, ICBC regained its position as the "market value leader" of A shares.

Kweichow Moutai also has the latest response to recent market doubts.A related person from the investor relations department of the company said that it has paid attention to the fluctuation of stock price. At present, the production, operation and marketing of the company are normal, and the fluctuation of stock price is still due to market reasons.

For Feitian Maotai bulk bottles, the reference price dropped to around 2100 yuan.Are there any price stabilization measures?The person said that the company has paid attention to this issue and will take corresponding measures, but did not disclose what specific measures will be taken. with regard toWhether to cancel the whole container delivery of 12 bottles of Feitian Maotai?The above-mentioned person said that it needs to be verified. For the stock price decline, the companyWill you consider measures such as repurchase?The above-mentioned person said that these major issues involving the company need to be announced, and there is no specific news before the announcement.

On the whole, the recent continuous adjustment of the market, the differentiation of industry sectors and the flight of market funds have intensified intraday fluctuations, and short-term emotional fluctuations have a greater impact on the market.Jufeng Investment Gu Zhu Hualei believes that the market has continued to weaken recently, the market center of gravity has been moving down, the plate has risen and fallen, and the persistence of hot spots has weakened, and the market has a wait-and-see moodRising, under the overall correction of the market, the defensive mood in the field is prominent.

In the short term, the downward trend of the market may continue, and the stock index may continue to explore for technical support. Moreover, the market stock capital game, the frequency of plate rotation and hot spot switching is faster, and the difficulty of market participation is greatly enhanced. Therefore,Investors are advised to wait and see in the short term and wait patiently for the follow-up market to stop falling and stabilize.

02Science and technology innovation board ushered in new changes.

It is worth noting that in the recent weak market situation,There have been some new changes in A-share science and technology innovation board, and it has already met the first condition of strength.

Under the general framework, a board moves cattle, mainly from two driving forces: one is epitaxial growth, and the other is endogenous growth. Judging from the current situation, science and technology innovation board’s epitaxial growth drive is already available.-On June 19th, the CSRC issued "Eight Measures on Deepening science and technology innovation board’s Reform, Service, Scientific and Technological Innovation and Development of New Quality Productivity". The document specifically mentions greater support for mergers and acquisitions. Support listed companies in science and technology innovation board to carry out mergers and acquisitions in the upstream and downstream of the industrial chain. Improve the inclusiveness of M&A and restructuring valuation.

With the support of policies,Two science and technology innovation board companies took the lead, and the long-dormant M&A market became active.

First, Naxinwei intends to acquire McGovern.79.31% of the shares.

According to the announcement, Suzhou Naxin Microelectronics Co., Ltd. intends to acquire 62.68% shares of Shanghai McGoen Microelectronics Co., Ltd. directly held by Shanghai Sirui Technology Co., Ltd., and intends to acquire 5.60% shares of McGoen indirectly held by Sirui Technology through Shanghai Lairui Enterprise Management Partnership (Limited Partnership) in cash, for a total of 68.28% shares of McGoen, with a total purchase consideration of 682.8216 million yuan.

The company intends to acquire 13.51% of the total contribution of Shanghai Lairui held by Zhu Jianyu and Jie Jiang in cash (corresponding to 2.37% of the shares held by McGoen), and 43.82% of the total contribution of Shanghai Liuci held by Jun Fang and Wei Shizhong (corresponding to 8.66% of the shares held by McGoen) in cash, with a total purchase consideration of 110,301,200 yuan.

After the completion of this transaction, the company will directly and indirectly hold 79.31% of the shares of McGovern, of which 68.28% will be directly held, and 11.03% will be indirectly held through Shanghai Lairui and Shanghai Liuzi, which can determine the appointment of more than half of the board members of McGovern, and McGovern will become a holding subsidiary of the company and be included in the consolidated statements of the company.

Affected by the news, in the early morning of June 24, Naxinwei rose by over 11%, reaching a maximum of 131.42 yuan/share, with a closing increase of over 4%.

Second, Xinlian Integration plans to acquire 72.33% equity of Xinlian Yuezhou.

According to the announcement, the company intends to purchase 72.33% equity of Xinlian Yuezhou held by 15 counterparties, including Binhai Xinxing and Yuanzhi No.1, by issuing shares and paying cash. After the completion of this transaction, Xinlian Yuezhou will become a wholly-owned subsidiary of the listed company, and the shareholders’ equity of Xinlian Yuezhou will be 100% included in the merger scope of the listed company. Through this transaction, the listed company’s control over Xinlian Yuezhou is further enhanced. In the future, it will take advantage of the listed company’s technical advantages, customer advantages and capital advantages to focus on supporting the development of silicon carbide, high-voltage analog IC and other businesses, and better implement the company’s overall strategic deployment.

Affected by this, in the early morning of the 24th, the core integration rose by more than 6%, reaching a maximum of 4.28 yuan/share, and closed up by more than 3%.

Market analysts believe that,Judging from previous A-share bull markets, extensional growth is indispensable. At present, science and technology innovation board is clearly ahead.More and more listed companies are expected to improve asset allocation through mergers and acquisitions, stimulate market vitality and promote the vigorous development of the M&A market. However,The current market may still be an endogenous drive away from cattle.After all, all high-quality M&A activities need the support of high-quality assets.

03A-share "seven turnovers" can still be expected.

Finally, return to the follow-up trend of the A-share market.

After experiencing the decline in May and June, with the approach of July, the market is paying more and more attention to the calendar effect of "turning over from poverty to poverty". Whether it can "turn over" in July has become the focus of investors’ recent attention. Many institutions have also made judgments on this.

From the perspective of fundsIn the near future, the volume can drop, the consumption core assets drop to a low level, the assets at both ends of the attack and defense switch (dividend →A50, export chain → technology), or the market is still looking for new expected differences and main lines under the expectation of weak fundamentals.From the valuation point of viewAt present, the all-A risk premium approaches the upper edge of the corridor with a standard deviation of ±1.5x, and the implied real estate /M1 expectation may have been substantially overshooted.From a policy perspectivePositive clues such as the follow-up financial pulse (about three quarters ahead of M1 year-on-year, and the financial strength has picked up since the fourth quarter of last year) will gradually emerge.

Therefore,Huatai Securities believes that under the guidance of funds, valuation and policies, the "seven-turn" market may still be expected under the background of low market expectations.We will continue to pay attention to the incremental policies of the Third Plenary Session and Politburo meeting of the Chinese Communist Party in July.

In terms of specific configuration,Huatai Securities suggested that the winning rate should be maintained in the medium term, and A50 assets may be the optimal solution for the bottom position.

Pay attention to three configuration clues:① Under the pressure of macro supply and demand, the industrial giant represented by ——A50, which keeps the ROE center stable by virtue of its own ability improvement but the market is priced down the ROE, has the value of cutting positions; ② At the industry level, the mass consumption leader represented by household appliances/food and drink/logistics/publishing also has the above characteristics; (3) Based on the inventory cycle and production cycle, tap the industries with two-way improvement of supply and demand-consumer electronics/panel/shipping/light industry, etc.

[car home Taizhou Preferential Promotion Channel] Recently, large-scale preferential activities are being carried out in Taizhou, with the highest preferential amount reaching an astonishing 125,900 yuan and the lowest starting price of only 308,000 yuan. If you are interested in buying a BMW i4, please be sure to click "Check Car Price" in the quotation form, so as to strive for a higher discount range.

The exterior design of BMW i4 is very unique. The front face is designed with closed kidney air intake grille, which shows its identity as an electric vehicle. At the same time, it is matched with sharp headlights and dynamic front bumper, which makes the overall shape more recognizable. The body lines are smooth, highlighting the sense of movement, and the side skirts and rear spoiler further strengthen the sports style of the vehicle. The overall style is full of modernity and technology, which embodies the unique charm of BMW i4 as a high-performance electric car.

The body size of BMW i4 is 4785*1852*1455 mm, the wheelbase is 2856 mm, the front tread is 1601 mm and the rear tread is 1630 mm.. Its side lines are smooth and dynamic, combining the sedateness of luxury cars with the flexibility of sports models. Equipped with tyre size, the front wheel is 245/45 R18 and the rear wheel is 255/45 R18. With the unique design of wheels, it shows a strong sense of sports and luxury.

The interior design of BMW i4 is simple and full of science and technology, and the driver-centered center console layout is impressive. The 14.9-inch central control screen not only provides rich multimedia information, but also supports voice recognition control, which is convenient for drivers to operate multimedia systems, navigation, telephones and air conditioners. The steering wheel is made of leather and has the function of manual adjustment up, down, forward and backward to ensure that the driver can find the most comfortable position. The car is also equipped with USB and Type-C interfaces, two in the front row and two in the back row, which is convenient for passengers to charge. The front seats have heating function, which can provide a comfortable experience for drivers in cold winter or hot summer. The front and rear, backrest, height, leg rest and lumbar support can be adjusted in the main and co-pilot seats to provide the best support and comfort. The driver’s seat also has an electric seat memory function, which is convenient for the driver to remember and quickly return to his accustomed seat position. The rear seats can be laid down in proportion, which increases the flexibility of the interior space and meets the needs of different use scenarios.

BMW i4 is equipped with a high-efficiency motor with a maximum power of 210kW and a maximum torque of 400N·m, which provides a strong and smooth power output for drivers.

Car home car owners spoke highly of the sound insulation effect of BMW i4, and thought its dynamic performance was also excellent. In terms of appearance, he described it as the "king", and the volcanic red interior impressed him even more, and he bluntly lost his sister Mercedes.

　　[News] A few days ago, some media exposed a new car planning table of GM before 2020. It is reported that before 2020, GM wants to launch 60 brand-new cars and modified models in the US market, one third of which are models. Among them, it also includes many domestic models with high attention, including brand-new, brand-new ATS and brand-new. (In this paper, the names of various models in China are adopted.)

　　●
　　Summary: There are 9 cars, including 5 cars and 4 SUVs.

『』

　　In the second half of 2015, Buick has no plans to launch a new car. In the first half of 2016, Buick’s new soft-top Cascada will be officially put on the market. This car can be regarded as a rebranded version of/,and this car is Buick’s first convertible model in the past 25 years.

"Spy photos of new overseas test vehicles"

　　In the second half of 2016, Buick will launch four models to the market, including the new Verano, the new LaCrosse and the new model, and will also officially land in the US market during this period. Among them, the new LaCrosse test car has been exposed many times, and it will be officially unveiled at the end of 2015 at the earliest.

"Buick Cash Regal Overseas Edition"

　　In 2017, the brand-new Regal and the brand-new Regal will enter the American market. Among them, the new Regal will be built based on E2XX platform. In 2018, Buick may also bring a brand new one. In 2019, Angola will be replaced.

　　●　Cadillac
　　Summary: There are 16 cars, including 11 cars and 5 SUVs.

『』

　　After the independent operation of Cadillac brand, it is announced that a number of new cars will be launched one after another. In the second half of 2015, the new CTS-V and CT6 will be officially put on the market. Cadillac CT6 is the flagship model of Cadillac at present. This car is positioned between the 5-series Li and the 7-series Li. Its design is dynamic and high-tech configuration is rich, matching 2.0T, 3.0T and 3.6L power, which is worth looking forward to.

『』

　　In 2016, Cadillac will bring XT5, new ATS and new CTS. Cadillac XT5 is actually a replacement model. The new car has been exposed, which continues Cadillac’s diamond cutting line design and the overall design is very fashionable. In terms of power, it will be powered by a 2.0T engine with 276 horsepower and a 3.6L engine with 340 horsepower.

　　In 2017, Cadillac will launch a number of models. In addition to ATS convertible version, CT6 plug-in hybrid version and new Escalade, it will also bring two heavyweight products: brand-new and brand-new medium and large 7-seat SUV. These two cars will probably be named XT3 and XT6. XT3 will make up for the vacancy of Cadillac in this area, and it will compete with a series of luxury brand compact SUV models such as, and GLA in the future. XT6 will be built on the platform of Buick Encore, and will compete with other models after listing.

　　In 2018, Cadillac will bring a brand new car, which may be named CT2. In the same year, Cadillac ATS will also be replaced, and the new car may adopt the name of CT3.

　　In 2019, Cadillac’s new CTS will be put on the market, and the new car may be named CT5. At the same time, CT6 will also launch a diesel version. This year, Cadillac may launch one to expand its product line in SUV. It is worth mentioning that the CT7 (with uncertain name) model with higher positioning will also be launched this year, which will replace the CT6 as the flagship model and compete with derivative models and ultra-luxury brand models.

　　● /
　　Summary: There are 29 cars, including 13 cars, 10 SUVs and 6 pickups.

　　As a brand of GM, Chevrolet will launch a lot of products in the next few years, even exceeding the sum of Buick and Cadillac.

"Overseas Chevrolet brand-new Mai Rui Bao"

　　In the second half of 2015, Chevrolet will launch the brand-new Spark, brand-new Mai Rui Bao, brand-new and brand-new Camaro. In 2016, the new Mai Rui Bao will also enter the China market, and it will be sold together with the new Mai Rui Bao released at the same time. The new Volanda is a plug-in hybrid car. The appearance, interior and configuration of the new car have changed greatly compared with the previous generation, and it is likely to be introduced to the China market in the future. In addition to these cars, the diesel version /Canyon and the new 1500/Sierra 1500 pickup truck will also be available.

"overseas brand-new"

　　In 2016, Chevrolet also launched many products, including the new Cruze, the Cruze hatchback version, the new Mai Rui Bao hybrid version, the new Camaro convertible version, the new model, the new model and the new model. At the same time, Chevrolet and GMC will also launch the new Silverado 2500/Sierra 1500 pickup truck.

"New Chevrolet"

　　In 2017, some models launched by Chevrolet and GMC are new cars that are unfamiliar to everyone, including new models, new Equinox/in, new models/,new Yukon/Yukon XL and new Silverado 1500/Sierra 1500 pickup trucks. It is worth mentioning that in this year, it will launch a brand-new SUV, which is positioned between the current Chevrolet Equinox and the large SUV Traverse, and it is worth looking forward to in the future.

　　In 2018, Chevrolet and GMC will launch the new Silverado 2500/Sierra 1500 pickup truck, and there are no plans for other models. In 2019, it will launch brand-new Aiwei Europe, brand-new Chuangkuo, brand-new Tahoe/Suburban, brand-new Yukon/Yukon XL and brand-new Silverado 2500/Sierra 2500 pickup trucks. (Source: Geshi Auto Network; Compile/car home Chen Hao)

　　Read more:

　　Push a new entry-level model to expose Cadillac’s new car plan
　　//www.autohome.com.cn/news/201501/859852.html