Recently, a medium-sized and large SUV was officially launched at the Beijing Auto Show. This new car is also a large SUV that I particularly liked in the past. It has excellent mechanical literacy and the price is really cheap now. This model is the Lectra 09. The global version of the four-wheel drive is listed this time.

The guide price of this Lexus 09 is 265,800 yuan, and the manufacturer directly gives the price of 235,800 yuan, and there is still a subsidy of about 10,000 yuan at the terminal. The price of bare cars that can basically be sold is 225,800 yuan.

The advantages of the new car are actually very many. The first is the power system, which is equipped with a 2.0T+48V light mixing system and matches the eight-speed automatic manual transmission. More importantly, this Lectra 09 matches the central differential, full-time four-wheel drive, and adopts the front double wishbone independent suspension and the rear multi-link independent suspension system like BMW. The handling properties and mechanical literacy are in place, which is also the main reason why I liked this new car at first. In addition, the new car also has six driving modes, such as off-road, snow, strong dynamic performance, plus hard-core four-wheel drive, which can be very anti-skid

Although the appearance design is tall and powerful, it also has some shortcomings, which is also the main reason why I gave up this new car. As far as the appearance is concerned, the domineering shape is full of masculinity, the all-black appearance shows domineering, the hidden electric door handle, the 19-inch petal-shaped wheel hub and the four exhaust pipes, so the face value can definitely be beaten. In the body data section, the length, width and height of this Lectra 09 are 5042/1977/1780mm and the wheelbase is 2984mm, which is a seven-seat SUV.

The internal design has also been greatly upgraded. In addition to the two screens we saw, the new car has actually upgraded the chip of Qualcomm Snapdragon 8155 on the new model, and compared with the previous model, it has more Lectra OS N design. The 5G network signal adopted by the new car has active noise reduction function and remote control of the mobile phone, and it is also equipped with L2-level intelligent assisted driving system as standard in the whole system. There are only two kinds of maps: Gaode and Baidu. Automatic parking in place, automatic lane change assistance is readily available. Bluetooth key, card key and panoramic sunroof can be opened, which are also standard in the whole system. In addition, even the seats are equipped with heating, ventilation, massage, memory and boss buttons, and the global version of our four-wheel drive is also available.

So what’s wrong with this Lexus 09? From all aspects, it is actually perfect, with good price, domineering appearance and high intelligence. Why don’t many consumers buy it? The main reason is that it is very similar to the shortcomings of Volvo’s SUV, for example, the space inside the car is very small, and the mute effect inside the car is also very general. In fact, it is understandable, because this Lectra 09 and Volvo XC90 are the same chassis, and their advantages and disadvantages are basically the same.

　 　 　 　　It’s the National Day holiday soon. Coincidentally, this year’s National Day and Mid-Autumn Festival collided, and there was an 8-day holiday. I believe many friends have already made travel plans for this small holiday. However, it is inevitable that high-speed rail and plane tickets will be hard to find every time there is a small holiday. In contrast, go on road trip is a good choice. You can enjoy the travel time and enjoy the driving pleasure. Why not? So when it comes to go on road trip, it is very important to choose a suitable car. Today, I want to talk about the M5 Smart Driving Edition in the world, which is a good "God Car" in go on road trip, and has captured the hearts of many consumers with its "double smart ceiling" and high performance. Don’t believe it? Let’s continue to look down.

Travel is worry-free and convenient, and HUAWEI ADS 2.0 gives strength.

For drivers who don’t often drive at high speed, how to safely merge from the ramp into the main road with dense traffic is a great "test". In view of this, HUAWEI ADS 2.0 equipped with the M5 Intelligent Driving Edition has quite powerful functions. It can help car owners to import and export high-speed ramps independently, with a success rate of 98.86%, and its reliability is comparable to that of skilled and experienced "old drivers".

Many people still don’t park their cars after learning their driver’s licenses. Even with the reversing radar or panoramic images, novice drivers still feel a headache. Don’t panic, the M5 Smart Driving Edition helps novice drivers in all directions, and naturally it won’t ignore the parking problem. Wenjie M5 Intelligent Driving Edition can learn independently in the garage environment and build 3D models. After parking in a fixed parking space once, it can enter the parking lot again, and then activate the valet parking assistance function to cruise to the target parking space for parking and warehousing. Based on the multi-sensor fusion perception of lidar+camera+ultrasonic radar+millimeter wave radar, Wenjie M5 Intelligent Driving Edition has "the strongest intelligent parking on the surface", which supports parking in conventional vertical, horizontal, oblique and spatial parking spaces, and supports various complex special-shaped parking spaces such as broken roads and extremely narrow parking spaces. The parking success rate is as high as 95%. From then on, novice Xiaobai can easily park in the warehouse.

HarmonyOS Smart Cockpit 3.0 is not only smart but also useful.

It is inevitable that the driver needs to be replaced when traveling for a long time, but once replaced, the seat needs to be readjusted, which is very inconvenient. However, this problem is perfectly avoided in the M5 version. Through the human eye positioning algorithm, Wujie M5 Intelligent Driving Edition is the first in the industry to realize the adaptive adjustment of HUD height. After sitting, you can quickly adjust the HUD to the optimal height, making driving safer and more convenient.

On the other hand, the addition of the rear HUAWEI MagLink magic suction car interface opens up more possibilities and scenarios for users in the car. Passengers in the front and rear rows can have meetings and share content easily, while the front row can also push the content to the back row. Let the M5 Intelligent Driving Edition in the asking world easily become the exclusive study, game hall or meeting room for users.

In fact, a good car that is praised by people will always have inexhaustible advantages. In addition to "double intelligence", the performance is also quite interesting. Wenjie M5 Intelligent Driving Edition adopts an all-aluminum chassis unique to millions of luxury cars, which makes the vehicle roll smaller and have greater rigidity, thus improving the handling performance and safety performance. Combined with the front double wishbone+rear multi-link independent suspension, the Wujie M5 intelligent driving version can maintain stability under different driving conditions, effectively prevent roll, and improve driving confidence and ride comfort.

It is worth mentioning that the HarmonyOS intelligent cockpit has also been applied in the M5 standard edition. In addition, the car also has the advantages of long battery life and intelligent extended range technology. It is a good car with a good price-to-price ratio, and it is another good choice at the same level.

With all-round leading intelligent configuration, Wenjie M5 Smart Driving Edition can definitely become the best choice for many young consumers who buy cars for the first time. At the same time, thanks for giving back to the old users’ rights and interests, the community will open a new era of smart travel with super ability and sincerity, and old users can enjoy 15,000 yuan of HUAWEI ADS 2.0 urban smart driving pilot NCA deduction rights and interests.

If you happen to be very interested in the M5 Smart Driving Edition, I suggest you go to the 4S shop to experience this car, and I believe there will be a surprise experience.

　　The widely circulated online articles also questioned lithium batteries, including: lithium batteries are highly toxic, short-lived, explosive and harsh in use conditions; Unable to recycle, resulting in great environmental pressure … … Is this really the case? The "Verification" column of People’s Daily continued to interview many industry experts to explore the truth.

　　Lithium batteries are highly toxic and dangerous goods?

　　Response: Lithium batteries do not contain toxic substances, and the impact is far less than that of lead-acid batteries.

　　"Strictly speaking, lithium-ion batteries and lithium batteries are still conceptually different." Wang Fang, chief expert in the field of power batteries in China Automotive Technology Research Center, secretary-general and senior engineer of battery testing and application technology alliance, said that lithium batteries usually refer to batteries with lithium metal or lithium alloy as the negative electrode and non-aqueous electrolyte. Lithium-ion battery refers to rechargeable secondary battery, the negative electrode does not use metal lithium, and it works by lithium ion moving between the positive and negative electrodes. However, in daily life, people are used to calling lithium-ion batteries lithium batteries or lithium batteries for short.

　　It is understood that most of the new energy vehicles promoted in China (including pure electric vehicles and plug-in hybrid vehicles) use lithium-ion batteries, of which Ferrous lithium phosphate accounts for 80%— 90%, ternary lithium batteries have also been widely used in passenger cars.

　　In response to the statement that lithium batteries are "highly toxic dangerous goods" pointed out in the online article, Wang Fang refuted that lithium batteries do not produce any toxic and harmful heavy metal elements and substances such as lead acid, nickel chromium and nickel hydrogen, and are relatively less polluted. And its electrolyte is organic solvent and lithium salt, mostly non-toxic or low-toxic; However, the decomposition or hydrolysis products of lithium batteries are hydrofluoric acid and other fluorine-containing compounds, which are corrosive and toxic.

　　Liu Haojie, a researcher-level senior engineer at the 18th Research Institute of China Electronics Technology Group, said that the lithium-ion battery itself does not contain toxic substances, and the carbon in the negative electrode and the metal oxide in the positive electrode are basically non-toxic. Because lithium-ion batteries belong to a sealed system, they will not be exposed to these substances in normal use. "In any case, its impact is far less than that of the most widely used lead-acid battery at present."

　　Lithium batteries have short life and harsh conditions?

　　Response: The life of power lithium-ion battery can reach 2000 cycles, and the battery management system can limit "overcharge and overdischarge".

　　How long is the current lithium battery life? Will shallow charging and discharging and overcharge and overdischarge affect the safety and life of the battery?

　　"There are many factors that determine the service life of power lithium-ion batteries, including the characteristics of the system itself, as well as the manufacturing process and working conditions. A high-quality battery system and scientific system management can achieve a long service life. " Wang Fang said that according to the cut-off condition that the capacity decays to 80% and the discharge depth test of 100%, the life of power batteries can basically reach 2000 cycles.

　　"Overcharging and overdischarge means that the voltage of the battery exceeds or falls below the specified cut-off voltage during charging and discharging, which will bring harm to the performance and life of the battery." Wang Fang said, but the BMS battery management system in the battery will limit and protect it. It will limit the charging of the battery at low temperature and recharge it when it is heated to a suitable temperature. Wang Fang said that in order to ensure the safety of lithium-ion batteries, there are a series of safety protection designs from battery cells, modules to battery systems to prevent the batteries from being overcharged and over-cooled, and alarm and protect them in time in case of abnormality.

　　It is mentioned in the net that there have been media reports that "Tianjin No.18 Institute has proved that lithium batteries burn and explode in almost all projects such as high temperature and high pressure, puncture and impact, and overcharge and overdischarge".

　　In this regard, Liu Yanlong, secretary general of China Chemical and Physical Power Industry Association, said that at the end of May 2014, the 18th Research Institute of China Electronics Technology Group was interviewed by the media, but the phenomenon of battery burning and explosion in the program was caused by dismantling the protection circuit according to the requirements of program recording, and then conducting abuse experiments. The main purpose of this experiment is to let users know about the possible dangerous situation of ternary lithium battery without protective measures under abuse conditions.

　　"The safety of lithium-ion batteries is theoretically controllable, and most of the safety problems are caused by product defects and abuse." Liu Yanlong said. "But the safety of battery cells, modules and systems alone is not enough to ensure the absolute safety of electric vehicles equipped with lithium batteries." Li Ping, Chairman of Contemporary Amperex Technology Co., Limited New Energy Technology Co., Ltd. (CATL), introduced the current top Model— S used 7104 Panasonic ternary lithium batteries, and made great efforts in battery safety protection, including setting sensors, being controlled by battery control system, and using a large number of high-strength aluminum alloys and other materials for collision protection. With these safety designs, the probability of safety accidents still reaches one in ten thousand.

　　Wang Qinghua, a researcher-level senior engineer at the 18th Research Institute of China Electronics Technology Group, also pointed out that the products in the electric vehicle battery market are mixed, and the batteries produced by some manufacturers have poor consistency, and the effectiveness of the management system is not very effective. The problem of a single battery will have a certain impact on the overall life of the battery pack. In this regard, Wang Qinghua suggested that the government should improve the corresponding test and verification standards and strengthen the management, supervision and testing of the electric vehicle market.

　　Is the pollution of waste lithium batteries uncontrollable?

　　Response: Due to relatively small environmental risks, lithium batteries have not been included in hazardous waste management, but the recycling system should be laid out as soon as possible.

　　Is there a compulsory recycling policy for lithium batteries at present? Is it true that waste lithium batteries will cause great environmental pressure, as stated in the online article? Wang Fang said that at this stage, waste batteries that are included in hazardous waste management by environmental protection departments include waste cadmium-nickel batteries and waste lead-acid batteries. Disposable batteries, lithium-ion batteries, nickel-hydrogen batteries, etc. are not included in hazardous waste management because of their relatively small environmental risks.

　　However, when waste lithium-ion batteries enter the environment, the electrode materials and electrolyte react with other substances in the environment, such as hydrolysis and oxidation, which may cause heavy metal ion pollution such as nickel, cobalt and manganese, fluorine pollution and some organic pollution. So, can these pollutions be controlled?

　　Wang Fang said that for the treatment of lithium-ion batteries, the "Recycling Policy for Power Batteries of Electric Vehicles (2015 Edition)" drafted by the Environmental Protection Department of the National Development and Reform Commission stipulates that wet smelting technology is encouraged to treat waste lithium-ion batteries, and the comprehensive recovery rate of nickel, cobalt and manganese should be no less than 98%. "For the processing technology of lithium-ion batteries, China has always had research teams from universities and conducted cooperation and exchanges with the United States." Wang Fang said.

　　On January 8th, the Ministry of Industry and Information Technology issued the Interim Measures for the Administration of Industry Standard Announcement on the Comprehensive Utilization of Waste Power Batteries of New Energy Vehicles (Draft for Comment), which intends to implement dynamic management of enterprises for the comprehensive utilization of waste power batteries of new energy vehicles, and entrust relevant professional organizations to assist in the relevant work of announcement management.

　　Hu Shuqing, chief expert and researcher-level senior engineer of China Electronics Science and Technology Corporation, said that for lithium-ion batteries with Ferrous lithium phosphate, lithium manganate and ternary materials with low cobalt content as positive active materials, due to the low commercial value of recycling, enterprises are not interested. The recycling of these used batteries must be issued by the state policy, in order to successfully realize the closed loop of the industry. At present, China has issued some policies and standards, such as the classification of used batteries, storage and transportation norms, and technical policies for pollution prevention and control of solid waste and hazardous waste, but they are not sufficient.

　　"The work of recycling lithium-ion batteries should be laid out as soon as possible." Wang Binggang, head of the National 863 Energy-saving and New Energy Vehicle Project Supervision and Consulting Expert Group, said that to establish a power battery recycling system, it is necessary to improve battery standardization, establish a code traceability system, implement strict reward and punishment measures, and conduct qualification management for recycling enterprises.

　　(Reporter Wang Zheng Zhu Hong)

　　▌ This article source: Guangzhou Daily, Suzhou Public Security Micro Police, Fuzhou Public Security.

　　CCTV News:I don’t need my mobile phone number. Can I just stop it? If you think so, you are all wet!

　　The netizen bought a mobile phone card and accidentally found that the former card owner’s Alipay and other information can be known!

　　Recently, a message circulated in the circle of friends:

　　I helped my son to get a new mobile phone SIM card. As soon as I put it in my mobile phone, it shows that this number has been registered with WeChat (the contact number keeps popping up in the system, asking to add friends), and then I use this mobile phone number to check Taobao and Alipay, all of which are easily entered. Fortunately, I am a good person, otherwise the money in the bank card bound by this person may be inexplicably gone in a blink of an eye … …

　　This message came from a netizen named "Noisy Mom". She said that after buying this second-hand mobile phone card, she found that the former card owner used this number to bind too much information. She wants to find the former card owner and untie his bound things. But obviously, it is not possible to call this number again, so where can I find the former card owner?

　　Noisy mom searched the Internet for related questions, but who knows that some related "tutorials" jumped out: the mobile phone number is the login name, as long as you bind the mobile phone, and you can also tell you intimately whether this mobile phone is registered with Taobao or Alipay; Don’t know the login password? The system will also tell you what to do if you forget your password. You only need a mobile phone verification code.　

　　That is to say, as long as you have your mobile phone number, your account number and password! Give it a try, if you really enter this card owner’s Taobao account, you can see all kinds of information — — Where did you go to college, where did you often receive the goods, where did you live, where did your girlfriend live, where did you go before, and where did you go now … …

　　When logging in to Weibo registered with this mobile phone number, even the password is the default, and all the Weibo information that you and others can see is presented one by one, so that you can not only know the life experience of the original card owner, but also know some subtle moods at a glance.

　　With this simple method of resetting the password, you can definitely get into Alipay and the bound bank card. As long as you go in, you can control the money inside like a master. Think carefully and be extremely afraid!

　　Former card owner: I forgot to untie the number I used in college after changing it.

　　"Noisy Mom" found a frequent number through the information on the mobile phone card and tried to call it in the hope of finding the owner of the original number. When I heard the phone call from "Naomao", the other end of the phone was shocked. Soon, the noisy mother got in touch with the original owner of the mobile phone number.

　　The former owner of this mobile phone number said that it was used in college. After work, the company gave it a new number, and the old number was no longer used, but I forgot that it was also bound with Weibo, WeChat, Alipay and two bank cards.

　　"It’s met a good man! In the process of unbinding, the mobile phone verification code is constantly needed, and the mother keeps sending it. " It took a lot of effort, and the former card owner finally untied Alipay and other software with the help of his mother.

　　It turns out that the number you stopped using will be recycled by the sales number and given to others for the second time. If you used it to bind Weibo, WeChat, Alipay, bank card, etc. before and didn’t cancel it, it would be very dangerous! Most people may not realize it.

　　Operator: the data bound to other companies cannot be cleaned up after the mobile phone sales number is recovered.

　　The customer service staff of the communication operator said that if a mobile phone number is overdue for more than 60 days, it may be recycled, and when it will be released for reuse, the time may be long or short. This is not necessarily the case.

　　Why is there so much personal information bound to the recycled SIM card?

　　The customer service replied that this is a secondary numbering, and some information related to the operator company will be cleaned up, but there is no way to clean up the information of other companies.

　　Introduction: What should I do if my mobile phone is lost or my number is disabled?

　　1. Back up the phone book

　　Some people have too many important customers in their mobile phone address book, but they neglect it, and they don’t know it’s too late until they throw away their old cards. In addition, it is best to save the old card after replacing the mobile phone card to avoid being used by others.

　　2. The mobile phone number does not need to be cancelled in time.

　　Some friends directly abandon the old mobile phone card when changing the mobile phone number, thinking that it will automatically close and cancel as long as it is not used. In fact, although it will be automatically cancelled, it will take several months. During this period, the system will automatically deduct the monthly rental fee until it is cancelled. The mobile phone is connected with the user’s credit. Please cancel it in time for future business or banking business.

　　3. Change the bank card binding

　　After the mobile phone number is changed, it is necessary to modify the passwords of various bank cards and credit cards bound to it as soon as possible. You can also log in to online banking to modify online banking account information and change your mobile phone number. Those who have stopped selling their numbers can only bring their bank cards and ID cards to the business hall of the bank.

　　4. Change QQ number and WeChat binding.

　　Many people log in to QQ and WeChat directly through their mobile phone numbers. It is recommended to complete rebinding online before changing the mobile phone number.

　　5. Change application bindings such as Taobao and Alipay.

　　You can change the bound mobile phone number directly from the website. Taking Taobao as an example, changing the new mobile phone number requires the verification code of the original bound mobile phone. If you can’t receive the verification code, you can only apply for email replacement or contact customer service to modify it.

　　6. Change the Weibo binding.

　　Take Sina Weibo as an example.

　　7, change the mailbox binding

　　Take Netease mailbox as an example:

　　8. Change the registration information of 12306 Ministry of Railways train ticket in official website.

　　9. Member information change

　　Some supermarket credit cards and daily chemical store credit cards can enjoy discounts by directly saying the mobile phone number and involve points. Please also remember to change it in time.

　　The sudden entry of "giants" broke the development rhythm of the whole community group buying track, and the rules of the game changed accordingly. The industry has changed from "innovation" and "implementation" to "capital" and "subsidy". It is not surprising that the life of the same journey has walked out of an inverted "V" trajectory from rise to fall.

　　The "giants" are still involved in the track of community group buying, but the startup companies that started first were "conveniently" crushed. On the morning of July 7, Tongcheng Life (now renamed Honey Orange Life), a community group buying platform, officially declared bankruptcy. According to the reporter, its founder, chairman and CEO He Pengyu was still talking with suppliers that night. During more than four hours of talks, he shed tears several times and promised to try his best to pay off his debts, but there was nothing he could do.

　　Tongcheng Life is not the first enterprise to declare bankruptcy in the community group buying circuit, but its bankruptcy was called "the first case of bankruptcy in community group buying" by the media because of its high popularity, which caused a shock in the industry.

　　Why is the same life "sudden death"? What is the situation of community group buying now? The reporter interviewed some people familiar with the matter.

　　From innovation to subsidies.

　　The usual reason for a company’s bankruptcy is poor management, but living together — — This company, which was established in January 2018 and belongs to Suzhou Fresh Orange Technology Co., Ltd., is obviously not included here. From He Pengyu’s internal letters to employees and suppliers, we can clearly see the inverted "V" trajectory of Tongcheng life from its rise to its rapid "fall". According to He Pengyu’s open letter, it only took about a year and a half. "Tongcheng Life has achieved a front-end performance and entered a benign development stage."

　　At that time, Tongcheng Life was still the star of the community group buying track, which was recognized by many investment institutions. According to reports, in 2019, Tongcheng Life received four consecutive rounds of financing, ranging from tens of millions of yuan to 100 million US dollars. In June 2020, Tongcheng Life announced that it had completed the $200 million Series C financing. According to public reports, it was valued at about $1 billion before bankruptcy, and it can be regarded as a small and beautiful startup company.

　　In recent two years, the community group buying model developed from fresh e-commerce has rapidly developed into a new format of e-commerce industry, which provides a new way to promote agriculture and enrich farmers and attract flexible employment in cities and towns, and also attracts a large number of entrepreneurial teams. Ten Hui Tuan, Xingsheng Youxuan and Tongcheng Life are the three fastest teams, which were once called "the third group" by the outside world.

　　However, the booming community group buying market has also attracted "giants" to enter the market. Since September, 2020, Ali, Meituan, Didi, Pinduoduo and others have offered "big killers" of price wars, and "buying food for one cent" has become popular, even the vendors in the vegetable market have felt the pressure.

　　The sudden entry of "giants" broke the development rhythm of the whole community group buying track, and the rules of the game changed accordingly. The industry has changed from "innovation" and "implementation" to "capital" and "subsidy".

　　According to the reporter’s understanding, in the face of the sudden crisis of survival, Tongcheng Life has also struggled, and at the same time, it has also sought capital mergers and acquisitions. It has discussed the acquisition intentions with JD.COM, Ali, ByteDance, Meituan, etc., and even a team has settled in due diligence, but in the end it failed due to changes in the wind direction of the industry.

　　Li Ming (pseudonym), a former executive of Tongcheng Life, told the reporter, "At the end of June, Tongcheng Life also hoped to get better business data by increasing marketing efforts, and then obtain a ‘ Giant ’ The olive branch of the merger, but unfortunately it was rejected again. Later, due to the expiration of brand authorization, executives decided to start renaming and strategic transformation to make a comeback. Regrettably, at this time, suppliers began to concentrate on collecting money, which eventually led to the break of the capital chain. "

　　At present, community group buying is still in the stage of rapid expansion and growth. Meituan (Meituan Optimization), Pinduoduo, Didi (Orange Heart Optimization) have occupied the head position, and Xingsheng Optimization and Ten Clubs have also been incorporated by JD.COM and Ali. After Tongcheng Life left, community group buying has become a game for "giants".

　　After the shopping, it was a huge loss in the industry.

　　The industry is not surprised by the fall of Tongcheng life. After the community group-buying track entered the era of "giants", it became the norm to fight for prices and head rebates, and no one could achieve positive benefits in the short term, while the service innovation and experience innovation at the customer end came to a standstill, and the internal consumption of the whole industry was serious.

　　It is understood that the current profit rate of the community group buying industry has rapidly declined from profit to loss. Li Ming revealed that before the "giant" entered the market (before September 2020), the monthly sales of a platform with a volume like Tongcheng Life ranged from 800 million yuan to 1.2 billion yuan, and the gross profit was around 20%. After the "giants" entered, with the huge subsidies to consumers and the competition for "heads", the monthly revenue of the platform dropped by more than 80%, and the gross profit directly turned negative, and the whole community group buying market further slipped into the mire of losses in the whole industry.

　　The regulatory authorities have repeatedly taken measures to curb this crazy involution under the disorderly expansion of capital. In December 2020, the General Administration of Market Supervision and the Ministry of Commerce organized an administrative guidance meeting to regulate the order of community group buying, with the participation of six Internet platform enterprises, including Alibaba, Tencent, JD.COM, Meituan, Pinduoduo and Didi. At the meeting, the "nine no’s" of community group buying were put forward. In March this year, the operators behind five community group buying platforms, including Meituan Youxuan (Shenzhen Meituan Youxuan Technology Co., Ltd.), were fined 1.5 million yuan for alleged unfair price behavior.

　　But this still failed to curb the expansion of the "giants". On the one hand, they continue to steal similar "1 cent" activities, on the other hand, they seize the terminal market by greatly increasing the commission rewards and subsidies of "heads". Li Ming said that at present, the rewards and subsidies given by several giants to the "heads" of community group buying terminals have reached the highest level of 15% to 18%, basically subsidizing the platform’s own income. This is irrational competition and is suspected of disguised price war.

　　On July 8, the reporter inquired about some community group buying platforms, which not only had the activity of "sending 15 eggs in 5 days", but also had 1.25 yuan a catty of sand sweet potatoes and 0.99 yuan a red heart pitaya. On the community fresh-keeping platform, the single pitaya with red heart is from 4 yuan to 5 yuan, and the sweet potato in sandy land costs 5 yuan a catty, which is much higher than the community group buying platform.

　　Behind the shopping price and subsidies is the huge loss of the whole industry. According to public reports, in the first quarter of this year, the adjusted net loss of Meituan reached 3.892 billion yuan, and the investment of Meituan in community group buying business was about 10 billion yuan, which is expected to reach 20 billion yuan this year. In the first quarter, Pinduoduo’s gross profit dropped to 49.74%, and Pinduoduo invested about 6 billion yuan in buying more vegetables, and will increase investment in 2021.

　　Suppliers are affected by the mess.

　　From the booming performance to being forced to declare bankruptcy and exit, the collapse of Tongcheng Life is not only regrettable, but also left a chicken feather.

　　In the early morning of July 8, He Peng Yu issued an open letter through his personal circle of friends, proposing three solutions to the bankruptcy of Tongcheng Life: to protect the rights and interests of all creditors to the maximum extent within the scope of law; Make every effort to preserve the existing assets, hand them over to the court for proper sealing and disposal, actively cooperate with the government’s guidance, and pay off the debts with the company’s assets; If the assets are not enough to pay off the debts, He Pengyu promises to start a business again. "I will record every debt clearly and try my best to repay the debts."

　　It is also known that on July 8, Tongcheng Life issued a repayment plan for the supplier before starting the bankruptcy liquidation procedure. It had already paid the salary for employees in June and promised to pay social security for employees in the future.

　　Although the entrepreneurial team of Tongcheng Life tried its best to make up for it, there were still many vegetable farmers, small vendors and even large and medium-sized suppliers who failed to get the payment on time.

　　Since 2019, an animal husbandry company has cooperated with Tongcheng Life to supply eggs, and it has been owed nearly 800,000 yuan. After the crisis of Tongcheng life broke out, Mr. Wang, the person in charge of the company, came to ask for arrears. "There are hundreds of egg farmers behind me, so I have to go to the door to collect debts."

　　According to the latest situation, on July 8, Tongcheng Life has started to repay some of its suppliers’ debts in advance, and the rest will be distributed by the court after the bankruptcy liquidation procedure is started. At present, the work is still in progress in an orderly manner.

　　As of the morning of July 9, more than 600 suppliers have reached repayment agreements with Fresh Orange Technology, and the money mainly comes from the loan raised by He Pengyu and the team.

　　On July 9, Mr. Wang booked a return ticket with the repayment agreement. But next time, if the community group buying platform collapses again, can suppliers be so lucky?

Recently, it was learned from the relevant departments of Baiyin City that the first live e-commerce competition and the selection of "Top Ten Online Goods Brands" in Baiyin City will officially start on May 1, with a duration of 15 days. At present, the organization and registration of the contest are being stepped up. The purpose of this competition is to select and train a group of outstanding live broadcast e-commerce talents, and at the same time select the "Top Ten Online Goods Brands" in Baiyin City. This will help to promote the standardization, digitization and branding of high-quality featured products in Baiyin, further promote rural income and help rural revitalization. It is understood that this competition is jointly organized by relevant departments of Baiyin City, aiming to explore and promote high-quality featured products in Baiyin region, promote rural economic development and help rural revitalization. The competition will last for 15 days, and excellent talents and brands will be selected through the preliminary, semi-final and final stages.

The deadline for registration of the contest is April 6th, and the time span of the contest is from May 1st to May 15th.

　　How many Internet accounts are associated with your mobile phone number? Did someone else use it to register an Internet account? What should I do if I find that my registered account is fraudulently used?

　　On July 21st, the Ministry of Industry and Information Technology officially launched the service of "One Certificate for General Enquiry 2.0" — — With the nationwide Internet account "one certificate for universal inquiry", users can inquire about the number of Internet accounts associated with their mobile phone numbers by virtue of the last six digits of their mobile phone numbers and ID numbers.

　　Protect user privacy and cover major applications.

　　It is understood that "One Certificate General Enquiry 2.0" is a national Internet account convenience inquiry service launched by the Anti-fraud Center of the Ministry of Industry and Information Technology on the basis of the "One Certificate General Enquiry" service of the national mobile phone card, in conjunction with Internet companies and telecommunications companies.

　　As a brand-new upgraded anti-fraud "sharp weapon", the "one-certificate-through-check 2.0" service has three main characteristics — —

　　Protect user privacy. In strict accordance with the requirements of laws and regulations such as Network Security Law and Personal Information Protection Law, the personal information of users is collected to the minimum, and desensitized display is carried out in the query page. The feedback query results only include the number of related Internet accounts, excluding personal information such as account names.

　　Covers major applications. The first batch of "One-Certificate Access 2.0" docked 11 applications of 8 Internet companies, including WeChat, QQ, Taobao, Alipay, Tik Tok, Aauto Quicker, etc., which can meet the query needs of most users at present.

　　The query method is convenient. When users use the service of "One Certificate General Enquiry 2.0", they can make convenient inquiries through various channels, such as micro-newspaper WeChat official account, anti-fraud special class WeChat official account of the Ministry of Industry and Information Technology, WeChat official account of China Information and Communication Research Institute, and Alipay’s "One Certificate General Enquiry" applet.

　　Prevent fraud by using Internet accounts.

　　In September last year, the Ministry of Industry and Information Technology launched the convenience service of "one certificate for universal inquiry" for national mobile phone cards. Users can inquire about the number of registered phone cards under their personal names by virtue of their resident ID cards. If there is any objection, they can inquire about the detailed information through the corresponding telecom enterprises and deal with it accordingly. By avoiding the risk of uninformed card handling, we can effectively safeguard the interests of the people and help crack down on telecommunication network fraud.

　　After a lapse of nearly a year, why did you launch the "One Certificate General Check 2.0" service again?

　　"In the early stage, the national mobile phone card &lsquo was launched through innovation; One-card general investigation ’ Service, convenient for users to check the number of calling cards under their names, and effectively prevent users from being unknowingly processed. " Sui Jing, director of the Network Security Administration of the Ministry of Industry and Information Technology, introduced that in practice, it was found that Internet accounts were "favored" by criminals because of their strong concealment and low application threshold, and have become one of the main criminal tools of fraudsters.

　　Some users reported that their mobile phone numbers were registered as Internet accounts without their knowledge. Due to the lack of a unified and convenient effective way to query their phone numbers related to Internet accounts, it provided convenience for criminals to register illegally, resell Internet accounts and use Internet accounts to commit fraud, and it also caused inconvenience to the broad masses to safeguard their vital interests.

　　In order to further promote the prevention and control of telecommunication network fraud, effectively safeguard the interests of the broad masses of the people, and fundamentally solve the problems such as the difficulty in querying and unbinding Internet accounts associated with telephone numbers under one’s name, on the basis of the previous "one-card universal query" service of national mobile phone cards, the anti-fraud center of the Ministry of Industry and Information Technology upgraded and developed the "one-card universal query 2.0" service, that is, the internet account query service associated with mobile phone numbers, which is convenient for users to query account details and handle services such as cancellation and unbinding.

　　More Internet companies will be docked to meet the query needs.

　　How to correctly use "one certificate for general inquiry 2.0"? After the user enters the query portal, fill in the mobile phone number, the last six digits of the ID number and the verification code on the query page to query. The query results will be replied within 48 hours through the unified SMS port of 10699000.

　　When the user inquires about the number of Internet accounts associated with his mobile phone number, which is inconsistent with the personal situation, he can click "Unbinding and Detailed Inquiry" to understand the processing mechanism of each enterprise. After passing the authentication, unbind or cancel the dissident account according to the guiding documents of the enterprise. If the problem still cannot be solved, you can call the customer service phone number of the corresponding Internet company.

　　According to reports, in the next step, the Ministry of Industry and Information Technology will connect more Internet companies, support a wider range of Internet application queries, and further meet the query needs of users.

Special feature of 1905 film network As the youngest "three-gold-winning actress", her film career has always attracted much attention.

In 2023, Zhou Dongyu starred in three works, and for the first time, she played a senior and capable self-media editor, Chen Miao, in her 2023 big screen finale, Hot Search. Her screen image has gradually changed from a girl to a Mesozoic woman, but in the process of her role transformation, the debate of polarized comments has never stopped.

For Zhou Dongyu, Hot Search is a challenge.

In the face of the role transformation debate, she has publicly stated that she did not deliberately transform, and in front of the age of 32, transformation is a natural thing. But in the face of Chen Miao, a capable female role in the workplace, she also regards it as a challenge.

In this challenge of trying to jump out of the comfort zone, Zhou Dongyu first broke through the limitation of her girlish appearance in external conditions, and created the image of women in the workplace through the makeup of wavy curly hair, big red lips and windbreaker; Secondly, she also deliberately lowered her voice to strengthen the maturity and credibility of Chen Miao’s role.

In the aspect of character temperament, Zhou Dongyu actually added an irreplaceable sense of fragmentation to Chen Miao. During the film’s release, there was a hot search for "Zhou Dongyu Chen Miao Shuang Wen’s mistress", and some netizens commented that "Chen Miao’s liveliness is not based on a perfect person’s design, but it is precisely because she is an imperfect rescuer that she is particularly real". As a girl who grew up in an unhappy background in family of origin, Chen Miao’s image is full of arc light.

When Zhou Dongyu plays the role of Chen Miao, the moments when her acting skills can most impress the audience are often those when she reveals fragility, weakness and a sense of fragmentation in the life stage of a mature woman. She is using her best acting skills — — Play the girl’s way, to perform the weak girlhood moments that occasionally flash on mature women. It seems that in breaking the inherent mature label of the workplace, Zhou Dongyu has injected his own personality label.

But many viewers also commented after watching the movie that Zhou Dongyu seemed to be reciting his lines all the time. Indeed, the character Chen Miao is actually running hot news in a large amount of information ocean, facing the constant test of traffic. When Zhou Dongyu, as the editor-in-chief, is reading data and repeating media terms such as "magic bullet theory" and "silent spiral", it is really easy for the audience to play by calmly and mechanically chanting.

Zhou Dongyu himself once said in an interview that one of the biggest difficulties in challenging the role of Chen Miao is to change her girlish voice to adapt to Chen Miao’s mature and professional language expression.

Who is calling for the transformation of Zhou Dongyu?

In the challenge of Zhou Dongyu’s transformation, apart from the audience’s hope to talk to more mature Zhou Dongyu, directors also hope to shoot more Zhou Dongyu.

The director of Hot Search chose Zhou Dongyu to play Chen Miao, just because of the complexity of Zhou Dongyu’s temperament, expecting to portray a new media editor who is both girly and capable enough through the lens.

From this point of view, it is not so much that the market is expecting, but rather that the market is eagerly calling for actresses like Zhou Dongyu to step out of the space of girlish roles and go into the broader spectrum of female roles.

Zhou Dongyu is now a "three-gold actress", and she is irreplaceable as an actress of the same age in terms of awards, the appearance of the film face and even the expressive force of acting.

The audience will mention the transformation, definitely because her previous role has given everyone an excellent "type" cognition, but these three films, represented by Burning Winter, Killing Parrots and Hot Search this year, actually represent a "female stage" that Zhou Dongyu wants to try. She may be a little more mature than a girl, but she is not completely an impeccable and indestructible career in the audience’s cognition.

Zhou Dongyu showed the audience the sense of vulnerability of professional women in Chen Miao’s body in Hot Search. Let the audience see the wandering and confusion of middle-aged women in Nana in Burning Winter; In Killing a Parrot, the audience can also see a woman who has been hurt by her feelings, and her emotional complex texture, and at the last moment, she can also be the one who takes up arms and fights back. In fact, it also adds some rich levels and dimensions to the female roles in film and television works in the market.

For directors or producers, choosing Zhou Dongyu is a icing on the cake. Even if she doesn’t succeed in the transformation, her performance in the film can pass, but if she can create a successful transformation role, the texture of the whole market and the whole film will show a better return on investment.

Therefore, this may also be a wind direction where the industry just chose Zhou Dongyu and expected her to present the transformation characteristics in her own works.

How to take the road of actor transformation?

Zhou Dongyu’s current state and performance can actually provide reference for the market and other actors of the same type.

First of all, the market, the creators must provide more female roles with a richer and broader spectrum for these actors to choose from; Secondly, put it on the actors themselves, and the audience and the market may also hope that they can expand themselves in a wider range and contribute more classic screen images.

Looking back at some examples of successful actresses, for example, when she was about 30 years old, she worked as a film producer, which created a new trend of "chick movies" in mainland China; It was also in his early 30 s that he gained his masterpiece.

So even though there may be some bumps and stumbling in the process of trying, maybe actresses need to make more attempts to adapt upward, so when she chooses a role, her role may grow rapidly with herself.

We also expect Zhou Dongyu, who is standing at the corner intersection and waiting for the traffic lights, to play more beautiful music scores of Mesozoic women on the screen in the future and find the most suitable scale for herself.

On July 18th, the iconic title of "News Network" made a new appearance and the full HD news production and broadcasting was upgraded, which attracted the attention of the industry and society. On the 19th, the 17.6-second video of the first broadcast of "The Challenge of Climbing to the Top is Impossible (Season 5)" also went viral online. Nowadays, the media competition is becoming increasingly fierce. The CCTV integrated channel of the Central Radio and Television General Station is transforming from a traditional TV channel into an all-media communication platform with strong influence.

The viewing data is "bright"

In the first half of this year, the average ratings of integrated channels increased by 8% compared with the same period last year.

The per capita viewing of news/current affairs programs increased by 59% compared with the same period of last year.

The average ratings of news columns such as News Network, Focus Interview, News 30, Evening News and Morning News all increased by more than 20%.

"legal report" and "Chinese Poetry Conference (the fifth season)" ranked first in the national legal programs and seasonal variety shows respectively.

Source: China Guangshi Sophomore National Network Measuring Instrument.

User scale "ranks first"

In the first half of this year, the daily live audience of the comprehensive channel was 160 million, and the monthly live audience was 740 million. The cumulative active audience in the late prime time (19:00-22:00) exceeded 1 billion, ranking first among the satellite channels.

Even if it is enlarged to the all-media structure, the monthly user scale of 740 million people is in the top three compared with the super-first-line commercial Internet platform.

Source: China Guangshi Sophomore National Network Measuring Instrument.

Source: Yiguan Qian Fan

Young audiences "get together"

Those who win users win the world and young people win the future.

In the first half of this year, the ratings of young viewers aged 15-24 on the integrated channel increased by 28% compared with the same period of last year, the audience composition increased by 16.8%, and the daily live audience reached 15.34 million, an increase of 14.4%, ranking first on the satellite channel.

In the first half of the year, there were 170 million young viewers aged 15-24, accounting for nearly 80% of the total audience aged 15-24 (219 million), ranking first on the satellite channel.

Source: China Guangshi Sophomore National Network Measuring Instrument.

During the epidemic period, news programs and TV dramas were the most popular among young viewers aged 15-24, and the total viewing time of the two programs accounted for about 60%, especially news programs, which accounted for an increase of 80% compared with the same period last year.

Source: China Guangshi Sophomore National Network Measuring Instrument.

Source: China Guangshi Sophomore National Network Measuring Instrument.

Innovation ability is "amazing"

Those who know what is often and change clearly win, and those who are upright and innovative advance.

The comprehensive channel has the courage to take responsibility and make bold innovations, and has successively launched a large number of innovative media programs such as The Reader, Chinese Poetry Conference, Classical Poems, China in the Story, The Host Contest of CCTV in 2019, The First Lesson of School Opening, and Starting from Dreams MV. These programs, which are full of the fragrance of poetry and books and full of spiritual strength, set the industry benchmark and won the audience’s love.

The Reader won the only award for the best quarterly broadcast TV program in the 23rd Shanghai Magnolia TV Festival, and Classic Chanting (Season 2) won the 2019 Asian Broadcasting Federation Award. China in the Story, Classic Chanting (Season 2) and Waiting for Me were selected into the list of innovative and excellent programs of the State Administration of Radio and Television in 2019.

See you every day in "Hot Search"

In the first half of this year, the program content of the integrated channel was repeatedly searched and praised on the third-party social media platform. Among them, it was listed on Sina Weibo Hot Search List for a total of 199 times, with a cumulative time of 61,532 minutes, and it was listed on Weibo Hot Search List for 1.09 times a day, with an average time of more than 5.5 hours a day, which is called "See you every day".

The related topic words of "2019 Host Contest of China Central Radio and Television General Station" have been listed on the hot search list of Weibo for 65 times, and have been rated as "Douban’s domestic variety show with the highest score in 2019". They have been ranked first in the "One-week domestic variety show word-of-mouth list" for many times, and the program ranks first in the overall list of Bili Bili (bilibili) broadcast charts.

Douban scored 8.7 points in Classic Chanting, and the total number of official short videos was 120 million, with 7.139 million likes. Among them, there are 3 videos that have been watched for millions of times and 12 videos that have been watched for millions of times on Tik Tok’s official website.

The official short video of "China in the Story" has been watched 100 million times, with 7.674 million likes. Among them, 3 videos on the official Tik Tok have been watched ten million times, and more than 10 videos have been watched one million times. China # Tik Tok’s topic words in the story have been read more than 170 million times.

The "double-screen resonance" and "overlapping the screen" of large and small screens triggered by high-quality content resources fully demonstrate the great brand value and social influence of integrated channels. (Dong Kun Zhu Chen)

In the first half of 2020, some program contents of CCTV comprehensive channel in the main station were searched on the list in Weibo.

Source: Sina Weibo

(Source: Original title of China Journalists Association Network: CCTV Integrated Channel of Central Radio and Television General Station: New Vitality Brought by Converged Communication)

author/Adasi

The Battle at Lake Changjin’s box office exceeded 4.5 billion, and it entered the prehistory of cinema. In 2021, the box office passed the 40 billion mark. Lanxin Grand Theatre, The First Furnace Incense and Uninvited Visitors rushed to the film market after the National Day, and Pingyao Film Festival was held in full swing. ……

There are still 77 days before 2022, and China films and film people who have come out of the haze will welcome more good news.

As an indispensable part of the film and television industry, film marketing is one of the most popular jobs. From the wall-painting posters in rural areas to the short video war in Aauto Quicker, Tik Tok, there are some successful cases of "ineffective marketing", "false marketing" and "showing off feelings", and there are also successful cases of cross-border linkage and creativity.

Although most people think that marketing is icing on the cake for good content rather than giving timely help, it is undeniable that in the Internet age where content is fiercely competitive, the fragrance of wine is also afraid of the depth of the alley, and excellent marketing can help the film quickly enter the public’s field of vision.

Today, I will take stock of the current mainstream film marketing companies and talk about the family history of the behind-the-scenes promoters of these explosive movies ~

Bole marketing: the explosive promoter leading the trend

Peak Blast, Me and My Father, Leap, The Eight Hundred … Nine times out of ten, you can imagine heavy commercial films with main melody melody, and Bole marketing will appear on the list of publicity teams.

Zhang Wenbo, the head of Bole, was once a media person, and served as founder and executive in marketing companies and film companies. Bole Marketing was established in 2013. Two years later, it established a reputation in the industry with projects such as monster hunt, Biography of Wukong and Fanghua, and established in-depth cooperation with big directors such as Zhang Yimou and Xiaogang Feng.

Most of the projects handled by Bole Marketing are stable and the water level is higher. Bole is also blossoming in the company’s business. Bole Film, a film and television investment company, Bole Qingguo and Bole Tianhai, a drama marketing company, and a film and television material company are famous. The short video marketing team is not tired of technology, and the rapid insight and control of new channels for publicity and development are the advantages of Bole’s long-term invincible position.

Spring breeze: all-type marketing expert

Hi, Mom, The Battle at Lake Changjin, Chinese Doctors, The Captain … Behind many explosive film and television works, you always seem to find the name of the spring breeze.

As a film marketing label of Chenming Media, a film and television company, Chunfeng is as proud as its name, and it is in the limelight in the film and television industry: in 2016, it undertook projects such as Passing Through Your World, Love O2O, and Chill 2, and established in-depth cooperation with head film and television companies such as Bona, Beijing Culture and Joy Media.

Zhao Ting, the founder and general manager, is a senior marketer. In recent years, the company’s business has also expanded to drama marketing and artist/creative brokerage affairs, and he has participated in the promotion of the online drama "The Sky of Wind Dogs and Teenagers". Whether emotional or exciting action movies can hold, it can be said that it is a comprehensive responsibility in marketing companies.

In the next film and television projects this year, Chunfeng will also be responsible for the promotion of suspense comedy "Make a Famous Name", New Year’s file "Flame on the Plain" and Spring Festival file Han Han’s new film "Four Seas", and will hand over a beautiful report card without accident.

Matt culture: a transformation production company

Although I participated in the promotion of many blockbusters such as Dying to Survive, The Sacrifice and The Climbers, I also produced the Mango TV explosion drama "I’m fine in a foreign land" this year. For the public, the 13-year-old Matt culture is not widely known.

Compared with the company’s low-key, Chen Lizhi, the boss of Matt, who is a media person, is quite famous in the rice circle. From time to time, he publishes celebrity-related remarks on social media, and he is the Weibo V with 5 million fans.

Matt culture has a deep relationship with big-name directors and stars in the industry. In recent years, it has gradually transformed into a production company and participated in dozens of film and television projects. For Chen Lizhi, it is an inevitable choice to March upstream in the film and television industry, and marketing is the icing on the cake. With the rise of the Internet platform, it is bound to be weakened, and good content is the core.

Faded out of film promotion, Matt co-produced projects such as Crazy Alien, Send me to Qingyun, My Sister, etc. This year, there is a new Chinese New Year movie Love Myth, which is supervised and starred by Xú Zhēng, the FIRST film festival work Lao Zheng flies into the sky, and the suspense film The Last Truth, which is supervised by Huang Xiaoming, is waiting to be shown.

Not surprisingly, people will probably keep pace with many film and television investment companies if they mention Matt culture again in the future.

Movie World: Introducing Daniel

From Inception’s "Fantastic Beasts and Where to Find Them" and "Iron Man 3" to this year’s Godzilla vs Kong, when it comes to the movie industry, it is the big importer who comes to mind.

In fact, as an established company of integrated film marketing, the film industry has served hundreds of overseas and domestic film and television works in the past 12 years, including many domestic masterpieces such as Love Story in Beijing, 33 Days of Lovelorn Love and Ip Man 2. Therefore, the epidemic situation has caused difficulties in introducing foreign films, which is not a fatal blow to the film industry.

In the past two years, the film industry has touched the investment and development of online movies and online dramas, and participated in the production of "The Legend of Xing ‘an Mountain Hunter" and "Dear Mr. Lemon Essence".

Film marketing and film and television investment walk on two legs, so that the film industry is still stable in marketing business. At the end of the year, we received the promotion of Xinli’s New Year comedy "Li Mao for Prince". Whether it can stand out from the fierce competition at the end of the year, let us wait and see.

Infinite freedom: embracing the "first force" of online students

With Huayi’s investment background, "China’s first film marketing stock" successfully listed on the New Third Board in 2015, its unlimited business has long been not limited to film marketing, but involves many businesses such as film and television investment production, artist brokerage, short video marketing, film and television music production and promotion, and it is also the first leader in film marketing companies to touch online film promotion.

Zhu Weijie, the founder of Infinite Freedom, who was born in the media, has been exploring upstream under the drive of the concept of "marketing+".In recent years, Infinite Freedom Film has participated in the production of many films, such as Jianghu Children, Finding You, Anti-Corruption Storm 4, Forever, Send me to Qingyun, etc. This year, there are also many blockbusters jointly produced by Anti-Corruption Storm 5 and Flame on the Plain, and film marketing is in the business sector.

It is worth noting that as a veteran army of film marketing, it has cultivated a batch of marketing teams at will. Its holding subsidiaries, such as First Voice Interactive, Fantasy Shadow and Cognitive Culture, have established the reputation of marketing brands in the industry.

Shifang Entertainment: Emotional Marketing is Young

There may be friends who remember the news that the movie "They Are Young in 1950" donated all the box office to veterans. This documentary film with no stars and big names has exceeded 10 million at the box office, which is precisely due to the efforts of the marketing team behind Shifang Entertainment.

Founded nearly 10 years ago, Shifang Entertainment actually started as a foreign film marketing, and accumulated a reputation in the industry. We have helped Wolverine 3, The Fantasy Drifting of Boys and Girls, Jurassic World 2 and other projects to be successfully promoted in China. Shifang Entertainment has outstanding capabilities in marketing innovation, cross-border cooperation and integrated marketing, and this year it also participated in the promotion of Out of Control Players in China.

From the 3D version of Titanic to They were Young in 1950, Shifang Entertainment is good at creating a circle for the film with the help of feelings, and the national memory and collective memory incite the project to be small and broad, showing the professionalism and maturity of the team in the field of film marketing.

Blue Diamond Culture: "Hard Bone" Players

The promotion song "Little Apple" of the movie "old boys" has spread all over the country, and the driving force behind it is the blue diamond culture.

Founded in 2012 by Pan Guofeng, a veteran former media person, Blue Diamond Culture serves the marketing promotion of movies, drama series, variety shows and online movies. It has participated in the promotion of projects such as A Spoon, Heaven and Fire, Looking at Paradise in Summer, Reversing Life, and also participated in the representative work of online movies in the Spring Festival at the beginning of this year and the joint production of Song Xiaobao’s diary of making a fortune.

This year, Blue Diamond Culture has taken over the film marketing of Turandot and Wuhai. Costume epic films and suspense literary films are two hard bones. Whether they can be chewed down depends on the marketing team’s ability to make miracles.

Joy Pictures: the trendsetter who knows young people best.

From the promotion of la la land and Uncle Monkey of Little Loli in China, to the popularity of White Snake: The Origin and the Battle of Luo Xiaohei, and now to the promotion of Lanxin Grand Theatre, Joy Pictures has gradually formed labels such as good vision, second dimension and literary film pusher.

Joy Pictures pursues the integration of distribution and publicity, and its business covers publicity, materials, music production, commerce, cultural tourism and other business sectors. It has many subsidiaries such as Zhuoran Sound, Cyclic Broadcasting, Zhuoran Zhongtai and Zhuoran Cultural Tourism.

Founder Zhang Jin is good at smelling the wind. In recent years, script killing and secret rooms have escaped popularity. Joy Pictures set up the script killing brand "Let’s go", which is committed to serving the script killing industry with film propaganda thinking and introducing more IP and offline entertainment scenes.

First voice interaction: the dormant person waiting for the explosion

Warm Hug’s Zhu Xian, Shi Shen Ling and Finding You … As another well-known film marketing company under Infinite Freedom, Seisen Interactive has rich experience in the promotion of emotional films and visual blockbusters.

Founded in 2014, with the marketing of films such as goodbye mr. loser, Master of Memory, England vs. England, it has gradually accumulated popularity in the industry. In 2017, some members of the team left to establish Jishi Media, which had a certain impact on the first voice interaction.

However, backed by unlimited freedom, Seisune Interactive still has many projects this year. It may be the company’s top priority to be responsible for the promotion of "Flame on the Plain", "As long as you live better than me" and "Railway Hero".

Reaching the shore movie: fame and miracle in World War I

Da ‘an Film is a company founded by Li Haipeng, the general manager of Light Film Publicity. It has been established for seven years and is regarded as the backbone of film marketing companies.

Keep close cooperation with the old club, and let Da ‘an rise rapidly in the first few years with projects such as Thailand, breakup guru and To Youth. Nowadays, the films reaching the shore have a wider range of contact projects, winning many good blockbusters such as Secret Visitor, Crowd, The Rescue and so on, and the team maturity and tacit understanding are getting better and better.

And the good results of participating in the marketing of explosive sci-fi films in The Wandering Earth also make Da ‘an very likely to become the main marketing team of the sequel Wandering Earth 2, and accumulate the experience of publicizing serial films.

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