When I was in college, I had a soft spot for the pet industry. Although I didn’t work in this industry, I still felt that the pet industry had an immeasurable market. The author made a product analysis of the pet-related APP, and this article focused on the understanding and rough analysis of the pet industry.

Recently, I am waiting for new job opportunities, and I have made a shallow analysis of pet-related apps in my spare time. After all, this is an industry that I have been optimistic about since I was in college.

On the one hand, I want to get more job opportunities through my own articles, and on the other hand, I want to communicate with my colleagues. I haven’t worked for a long time, and please correct me if there are any shortcomings in the article (guiding opinions, don’t disturb the bar).

According to the survey statistics of the white paper on the pet industry in China from 2017 to 2019, the number of dogs and cats in cities and towns nationwide reached 99.15 million in 2019, an increase of 8.4% compared with 91.49 million last year, as shown in Figure 1-1; Among them, the number of pet dogs was 55.03 million, an increase of 8.2% over last year; The number of pet cats was 44.12 million, an increase of 8.6% compared with last year.

Figure 11 Number and growth rate of dogs and cats in China Source: White Paper on Pet Industry in China.

With the increase in the number of pets such as cats and dogs, the market scale of the pet industry is also expanding rapidly. In 2019, the consumption market scale of urban pet dogs and cats in China reached 202.4 billion yuan, an increase of 18.5% compared with last year, as shown in Figure 1-2. Among them, the consumption market for pet dogs was 124.4 billion yuan, up 17.8% year-on-year, and the consumption market for pet cats was 78 billion yuan, up 19.6% year-on-year.

Figure 12 National Pet Market Scale and Growth Rate Source: White Paper on Pet Industry in China.

In the consumption scale of pet market, snacks in pet products and medicines in pet medical care account for the vast proportion and the fastest growth rate. For the purchase of this just-needed commodity, the penetration rate of snacks and medicines is over 70%.

In addition, pet toys and dry food in pet products are also a big expenditure, and the penetration rate of health care products in pet medical care still has a great room for improvement.

Compared with the just-needed consumption, the service consumption is relatively low frequency, and the pet beauty penetration rate is the highest, followed by foster care and pet paradise; However, pet insurance, training, funeral and other consumption are in the "embryonic" stage of the market.

Figure 13 ranking of consumption penetration rate of various types of pets Source: White Paper on Pet Industry in China

Based on the statistical results of the pet market in recent years, it is found that the scale of China’s pet market grew almost linearly from 2010 to 2019, as shown in Figure 1-2. According to the average growth rate (20.0) from 2016 to 2019, the consumption scale of China’s pet market is expected to reach 239.8 billion yuan in 2020, as shown in Figure 1-2.

Figure 14 Forecast of the scale and growth rate of the national pet market in 2020.

• In 2020, the number of pet cats and dogs in China will exceed 100 million;
• Every year, the consumption scale of pet market grows steadily, with an average expansion of 5;
• The expansion of the market scale has promoted the rise of pet-type platforms, and it has become an inevitable trend to buy pet necessities online. In addition, it has also promoted the development of new industries such as pet medical treatment, pet grooming, pet foster care, pet training, pet photography, pet insurance and pet funeral.

Figure 21 Regional Distribution of Pet Raising Source: White Paper on Pet Industry in China in 2018

As shown in the above figure, the top six cities in the prosperity of pet cities in China are Beijing, Shanghai, Guangzhou, Tianjin, Chengdu and Shenzhen.

It can be seen that first-tier cities or quasi-first-tier cities are gathering places for pets. Because these cities are the main inflow places of most migrant workers, the distribution of pets is directly or indirectly related to the overall consumption level, population mobility and educational level of the population.

Fig. 22 Age distribution of pet owners

From the above picture, we can see that the post-80s and post-90s are the main force of keeping pets, which shows that keeping pets is gradually becoming younger. Before 70s, most retired people keep pets as companions, while the post-70s prediction may be due to the lack of energy to support the elderly and children to keep another pet.

Fig. 23 Distribution of pet master education

In terms of education, pet owners are mainly undergraduate, followed by junior college, high school and below, and finally master and above. It can be seen that pet owners are gradually approaching high education.

Fig. 24 Distribution of sex, income and marriage of pet owners

In terms of the gender, income and marriage distribution of pet owners, the proportion of female pets is much higher than that of male pets; From the perspective of income, 50.4% of pets earn more than 4,000 yuan, of which more than 20% earn more than 10,000 yuan a month. While pet owners are gradually becoming popular, they are also becoming more and more high-income. As for the marital status of pet owners, single people account for a relatively large proportion, accounting for 32.5%, followed by married families with children, accounting for 28.5%, while married people without children and people in love account for a relatively small proportion.

Through the analysis of the geographical distribution of users and the attributes of users, the user portrait of pet owners is finally obtained.

Divide pet owners into three different groups and substitute them into detailed user scenarios. It is concluded that pet owners are basically for companionship, and they all regard them as their relatives or even children. Because of this, pet owners will take extra care of their pets and are willing to spend time and money to accompany them.

Through the analysis of the current market and users, the pet industry has a very bright prospect and form, so there are many mobile phone apps in generate to cope with the development of the market. Although these mobile apps are all in the pet industry, they are involved in different aspects.

Select 68 pet-related apps from Huawei APP Store, analyze and classify them, as shown in Figure 3-1 below.

Through the introduction and simple trial of these apps, these pet apps can be roughly divided into the following types: pet health, one-stop service, pet mall, door-to-door service, pet breeding, pet socialization, family foster care, pet trading, consultation and sharing, pet news, pet consignment, dog training service, B-end service, intelligent hardware, pet adoption and pet media dating.

Fig. 31 Various types of pet apps

Each type of APP has different emphasis and brings different commercial output value, so the number of similar products of each type of APP is also different. detailed

The number of detailed products of various types is shown in Figure 3-2, and its ranking (as shown in Figure 3-3) is pet mall, pet trading, one-stop service, pet socialization, pet health, intelligent hardware, B-end service, consultation and sharing, pet foster care, pet adoption, pet media dating, door-to-door service, pet breeding, pet consignment and dog training service.

Fig. 32 Schematic diagram of 68 pet-related apps

Figure 33 Quantity of 68 APP Types

It can be seen that the type of service that directly conducts online transactions with users is the main positioning of companies for their products, but there are many vertical apps that are avoiding group competition and adopting another way to emerge suddenly.

Figure 34 Percentage of downloads of 68 apps

As can be seen from the above figure, most of the downloads of these 68 softwares are not optimistic, accounting for 61.77% of the downloads less than 10,000, and only 7.35% of the downloads more than 500,000, which is not proportional to the number of pet owners. It can be seen that it is far from reaching a stable period in the use of pet mobile terminals.

On the contrary, there is a great market and space to be tapped, and it is in a stage of rapid development.

Select a typical APP from each type of APP as a representative, make a detailed analysis, and finally explore its commercial level from the user level, product level and operation level of the product.

3.3.1 Pet Health-Pet Doctor

1) reasons for choosing

The pet doctor APP focuses on "online consultation of pet doctors". Although its download volume is not the highest in this type, it is more professional than other pet health apps. Everyone’s pet community APP with a relatively high download volume is carried out in the mode of "community+health", and its latest updated version was in October 2017, so the pet doctor APP was chosen as the representative of the pet health type.

2) Business model

Fig. 35 Canvas of AP business model of pet doctor

This product is a platform for online consultation of pets, which attracts a large number of pet owners to consult about their pets’ diseases by attracting pet doctors from various pet hospitals across the country. When users have consultation needs, they can get points directly through WeChat or Alipay payment, and then choose a doctor they like for consultation.

3) Product function

A. Information architecture

Fig. 36 information architecture of pet doctor APP

The overall information architecture is relatively restrained, and there are not too many complicated functions. The positioning of the four modules is accurate and there is not too much interference information. It is basically based on the core value of the product, "online consultation for pet doctors", and two exciting demand application functions-disease self-examination and maintenance manual are embedded.

B. Process logic

Fig. 37 page flow chart of pet doctor

Users can choose their favorite doctors from the pet doctors recommended on the home page, or they can view a detailed list of doctors in the "Find Doctors" module in the bottom navigation bar. Before consultation, you need to confirm whether the consultation points are sufficient, and you can communicate with the doctor if the points are sufficient.

There are three ways to find a nearby pet hospital. The first way is to look at the hospital recommended on the homepage, the second way is to click "Looking for a Hospital" in the bottom navigation bar, and the third way is to look at the hospital where you have entered the details of a pet doctor.

4) Operation strategy

A. Operating mode

Figure 38 Operation mode

At present, the product operates with coupons and integral mall, as shown above.

In terms of user growth, every user invited to register will receive 200 points. It is suggested to add a function of sharing to get points. Another one can increase the membership system, invite a user to register and get a 30-day free membership, and the member enjoys unique membership rights (medical treatment by stages, consultation discount, etc.).

It is suggested that new users can get a free consultation opportunity after registering, so as to experience the whole online consultation process for themselves. The specific process can be that after registering and logging in, the user can make a selection lottery (consultation coupon/fixed hospital designated doctor consultation) to get consultation discount.

B. Version iteration

Figure 39 iteration of pet doctor APP version

Doctor Ai Chong APP was created by Shanghai Chong Ling Network Technology Co., Ltd., which was registered on June 15, 2015 with a registered capital of RMB 163,776 million. As can be seen from Figure 3-9 above, the first version of Doctor Ai Chong APP was launched on August 19, 2015, so this product is the first product promoted by this company. According to the frequent version iterations since then, it can be seen that this is also a main product.

After improving the doctor’s online consultation service, this product gradually increases other exciting needs (symptom self-examination function, etc.), and slowly develops online and offline services (hospital treatment by stages, etc.). In this case, the product wants to specialize in pet medical care, strive to be in-depth and professional, and take the development goal of large-scale pet medical care.

It is predicted that the business with offline hospitals may increase in the future, such as listing what services a pet hospital can provide to pets, and users can place orders at the terminal themselves and then go to the store to serve; Continue to improve the online consultation with the pet doctor, you can collect the pet doctor to give an in-depth explanation (article form/video form) on a pet’s disease, and then the user can read and download the video or article by using the form of point redemption.

5) Summary

As a professional online pet consultation APP, the core of pet doctor is to meet the needs of pet owners and resident pet doctors for paid consultation, but the operation mode of this business needs to be strengthened, such as doctors’ professionalism (qualifications, expertise, certificates, etc.), discounts for new users, and strengthening the business line of offline hospital stores (medical appointments, etc.).

3.3.2 Pet Mall-Boqi Pet

1) reasons for choosing

Boqi Pet is a pet store APP developed by Boqii for pet lovers and families. It has selected tens of thousands of pet necessities for dogs, cats and aquarium, covering cat food, dog food, fish, shrimp and turtle food, pet snack toys, daily pet care, pet health care, pet supplies and so on.

Boqi Pet is the most typical and the most downloaded one in the pet mall, and it is also the most downloaded one among the 68 softwares. Its PC-side Boqii was launched as early as 2008, and it is the leader in the industry (as shown in Figure 3-10), posing as a comprehensive service pet website.

The company’s slogan is "Pochi takes care of pet life in an all-round way", so its mobile phone only launched the first edition in 2018 on the basis of the number of users sitting on the portal, and it can have 3.84 million users in just one year, which shows that its development trend is also very fast.

Figure 310 Industry Ranking Chart

2) Business model

Figure 311 Boqi Pet APP Business Model Canvas

Boqi Pet is a self-selling B2C mall. Users can buy not only the goods in the platform stores but also the goods in Boqi’s own mall after using this platform.

Boqi Pet strives to build an all-round Internet platform of "e-commerce+service and new retail+social interaction" with a brand-new concept of pet rearing, and at the same time, it aims at traffic, brand promotion and user education.

A. Flow

Boqi is a platform for selling things, which is its commercial nature. Boqi can help brands sell more efficiently.

B. Brand promotion

Boqi is also a platform for brand promotion. There are actually a lot of advertising spaces in JD.COM and Tmall, including its own platform, which can help brand promotion.

C. User education

Pochi is unique in user education. Boqi not only sells things, but also helps good pet brands and does a lot of popularization and education work for users.

Through the channels of Boqi Mall, Boqi Pet APP, Boqi Service and Boqi Encyclopedia, users will be built into an ecological closed loop that combines online and offline services.

Boqi Pet has more than 390 cooperative suppliers and self-operated shopping malls. In terms of shopping malls, communities, services and social activities, it has benefited from advertisers, membership, store promotion, independent sales and value-added services (warehousing and logistics construction, online agency operation, etc.).

3) Product function

A. Information architecture

Figure 312 Boqi Pet APP Information Architecture

Boqi pets are mainly divided into five parts: shopping mall, community, release, service and mine. It can also be seen that Boqi Pet has built an all-round Internet platform of "community+e-commerce+service", giving users a different shopping experience.

By increasing the production platform of pet content in the community, Boqi Pet enriches the shopping experience of users, and on the other hand, the promotion of weak social mode is also a channel to obtain customers. The new pet e-commerce model of Boqi Pet can not only increase the stay time of users using products, but also bring transformation; At the same time, it is also a means to increase and retain users.

B. Process logic

Figure 313 Page Flow of Boqi Pet APP Community

Figure 314 Page Flow of Boqi Pet APP Service

Figure 315 Page Flow of Boqi Pet APP Mall

Here, the logical flow of Boqi pet products is analyzed from three aspects (community/socialization, service and shopping mall).

1. In the social aspect (as shown in Figure 3-13), users can view the photo albums/videos/articles published by other talents on the homepage and can comment/like/pay attention to support talents; In the community, there are four parts: question and answer, evaluation, topic and talent. Users can also interact with other users by posting photos/videos/articles/questions and answers.
2. In terms of service (as shown in Figure 3-14), Boqi Pet has reached cooperation with pet shops in various regions, and can directly find the favorite stores on it. Click on a selected store to view its detailed information (including name, location, telephone reservation, popular comments, business hours, parking time, parking information, network information, merchant introduction, detailed introduction of pet service personnel and other people’s evaluation), and at the same time, it can settle the store service on the mobile phone.
3. In terms of shopping malls (as shown in Figure 3-15), the selected categories include black cards, over-value groups, bargaining, 0 yuan gifts, international good goods, cats, dogs, small pets and fine classification. Each activity form has different preferential ways and purchasing strategies. In addition, there are newcomers’ exclusive, pre-sale venue, spike today, over-value group purchase, limited-time snapping, must-buy list, big-name venue, ace explosion, direct category and guessing that you like to view different products from different angles. When users enter the details page of a product, they will be faced with the choice of buying it immediately or joining the shopping cart. At this time, the specific operation process of the product is shown in Figure 3-16 below.

Figure 316 Boqi Pet APP Purchase Process

4) Operation strategy

A. Operating mode

• Membership system: there are two levels of membership system for Pochi pets, one is magic card, and the other is magic black card. Magic card enjoys four major rights and interests of members: membership price, fixed discount, exclusive shopping festival and birthday privilege, while magic black card enjoys ten major rights and interests of members: membership price (which will be more favorable than magic card, and there are very few cases with the same price), fixed discount, exclusive shopping festival, birthday privilege, wave beans (200 per month), over 15 packages of postage, gift sharing coupons, exclusive customer service and pre-sale.
• Coupons: exclusive for newcomers, full reduction, and redemption codes for coupons.
• Evaluation cashback: users get the corresponding income by writing articles about testing goods, and users who become experts in evaluation will get higher income. In addition, users who join magic cards or magic black cards will get 1~2% higher cashback of evaluation income than ordinary users.
• Inviting friends: After successful registration, the invited friends will get the 270 yuan Newcomer Gift Package, and at the same time, they will get 15% of the actual amount paid by their friends as a bonus. The amount of the bonus can be withdrawn when it exceeds that of 10 yuan, and the accumulated amount exceeds that of 100 yuan convertible goods.
• Virtual game: magic forest, the exclusive value-added benefits of members of magic black card, and the extra gains that magic black card users can get by recharging their cards (real-time recharging) during the validity period of rights and interests. The harvest result is Poqi beans, which can be used in Poqi Mall. Magic planet, after users enter the activity, they will get magic seeds to upgrade and grow by watering energy. When the seed grows to the 6th level, it will grow a piece of Jin Yezi to receive, and you can choose convertible goods for free when you use Jin Yezi. You can get an extra piece of Jin Yezi when you complete the task of inviting five new users, and you can redeem two prizes.

B. Version iteration

Figure 317 iteration of Boqi pet APP version

According to APPannie, Boqi Pet App was first released on July 11th, 2018, and updated with a new version every week on average. As can be seen from Figure 3-17 above, while consolidating the mall business, Boqi Pet has not slackened off its community business at all, which shows that Boqi Pet wants to develop in a coordinated way in terms of weak social interaction and strong business.

Of course, the rapid development of Boqi pet is inseparable from its social efforts, and the company’s influence is enhanced by increasing cumulative users, thus increasing revenue.

Therefore, it can be predicted that Pochi can also strengthen related businesses:

C. Pay attention to private chat

By adding private chat function, the interaction between users can be improved.

D. Strengthen the private customization of black card members

At present, in addition to the benefits of ordinary commodity concessions, the private subscription enjoyed by black cards also has exclusive customer service. If you upgrade to black card butler service on this basis, you can increase the desire of users to recharge black cards. The service content can include professional evaluation of users’ pets, designation of diet plan, medical plan, birth plan, exercise plan, pet dynamic popularity and so on.

E. live broadcast

By increasing the live broadcast function, the number of user downloads is increased, the interaction between users is improved, and the user stickiness is improved.

F. Offline community activities

Pet exhibitions, pet public welfare activities, pet games and other forms enhance the pet community and enhance the brand of Boqi pets.

G. Other short video platforms

By creating official accounts of short videos such as Tik Tok, Watermelon, Aauto Quicker, etc., they can be used as content distribution channels for internal production of products, share short videos with pets as content, and promote user traffic acquisition of products.

5) Summary

In the Top 100 Unicorn Enterprises in China issued by the Ministry of Science and Technology, Boqii was mentioned, ranking 83rd, and it was the only company in the pet industry called Unicorn.

As a representative of many pet shopping malls, Boqi Pet has been developing in a trinity way of "e-commerce+service and new retail+socialization".

In the community, users have questions and answers, evaluation, topics and people to communicate; In the mall, users have a list of goods to choose from, as well as bargaining and other forms; In terms of service, Boqi Pet has connected more than 3,000 pet shops and pet hospitals, which not only provides convenience for users, but also brings customers to many stores. At the same time, Boqi Pet has built several warehouses to provide goods.

Boqi Pet has also made great efforts in its operation, and improved its operation from the strategies of membership, discount, cash back, inviting friends and virtual games. Now Boqi Pet should strengthen its brand influence to gain more users and maintain its dominant position in the pet industry.

The above is the whole content of "Analysis of 68 Pet Apps (Part I)", and the rest will be published in time.

I was engaged in Java development before, and I didn’t enter the product for long. At the same time, I am now "looking for a new job opportunity". I am currently in Nanjing, but I may go to Beijing after the year.

Finally, if you have any suggestions for this article, please leave a message or exchange private messages below.

Above.

　

This article was originally published by @ Xiaoqi. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

CCTV News:According to the data released by the State Administration of Foreign Exchange on the 7th, by the end of April 2024, the scale of China’s foreign exchange reserves was US$ 3,200.8 billion, down by US$ 44.8 billion or 1.38% from the end of March.

The relevant person in charge said that in April 2024, the US dollar index rose and the global financial asset prices generally fell. The scale of foreign exchange reserves decreased in the month due to the combined effects of exchange rate conversion and asset price changes.

In April, the turnover of the national futures market increased by 28.49% year on year.

China Futures Association released data on May 7th. In April, the turnover of the national futures market was 56.74 trillion yuan, up 28.49% year-on-year. Among them, silver, soda ash, soybean meal, industrial silicon and other futures transactions are active.

In April, the prosperity index of China logistics industry was 52.4%.

China Federation of Logistics and Purchasing announced on May 7th that in April, the prosperity index of China’s logistics industry was 52.4%, up 0.9 percentage points from the previous month. In April, the upstream and downstream of the supply chain maintained a trend of linkage recovery, the logistics demand for equipment manufacturing and transportation equipment manufacturing was released in an orderly manner, and the logistics demand for daily fast-moving consumer goods and durable consumer goods such as furniture and household appliances increased rapidly.

In addition, investment in the logistics field has accelerated, and the index of fixed assets investment completion rebounded to the expansion range of more than 50% in April. The index of warehousing, multimodal transport and loading and unloading industries rose by more than 2 percentage points.

China’s advertising industry grew strongly in the first quarter.

Advertising is a "barometer" of economic development, and the development of advertising industry largely reflects the vitality of consumer market and enterprise investment confidence. The General Administration of Market Supervision announced on May 7 that a statistical survey of 857 head institutions and enterprises above designated size engaged in advertising business showed that the advertising industry grew strongly in the first quarter.

According to the data released by the General Administration of Market Supervision, in the first quarter, 857 head enterprises and institutions realized a total advertising business income of 274.06 billion yuan, a year-on-year increase of 13.6%.

In the first quarter, the Internet advertising revenue of 857 head enterprises and institutions was 137.52 billion yuan, up 20.6% year-on-year, accounting for 77.0% of the total advertising revenue. Thanks to the development of information technology, the Internet plays a leading role in all kinds of advertising media and is the main channel for the promotion of goods and services. Traditional media accelerated the digital transformation. The advertising business income of institutions represented by radio and television stations and newspapers was 7.85 billion yuan, up by 3.1% year-on-year, but its Internet advertising business increased by 135.4% year-on-year.

It is understood that 857 head enterprises and institutions are mainly platform enterprises, and the data shows that their advertising business income in 2023 accounted for 91.8% of the total number of institutions and enterprises above designated size in China. Among them, the advertising business income of head platform enterprises accounts for more than 50% of its operating income. The advertising business of platform enterprises not only drives the majority of small and medium-sized micro-advertising enterprises to build industrial chains, but also provides financial guarantee for them to carry out technological innovations such as artificial intelligence, new energy and cloud computing.

In 2024, the national cultural relics protection fund budget was 6.383 billion yuan.

A few days ago, the central government issued a national cultural relics protection fund budget of 6.383 billion yuan in 2024, which was used for the expenses of cultural relics maintenance and protection, cultural relics security, archaeology and movable cultural relics protection. Among them, the general project budget is 5.372 billion yuan, giving priority to revolutionary cultural relics, cave temple cultural relics, archaeology, and cultural relics protection related to the construction of national cultural parks.

The food safety situation in the first quarter was generally stable.

The reporter learned from the General Administration of Market Supervision on May 7 that in the first quarter of 2024, the national market supervision department completed nearly 770,000 batches of food safety supervision and sampling, and conducted inspection according to relevant national food safety standards. The unqualified rate of supervision and sampling was 2.36%, up 0.18 percentage points from the same period in 2023.

From the sampling food varieties, the unqualified rates of food processed with high consumption, such as edible oil, grease and its products, meat products, egg products and dairy products, were 0.36%, 0.37%, 0.69%, 0.07% and 0.05% respectively, which were lower than the overall unqualified rate. Compared with the same period of last year, the unqualified rate of 14 categories of food such as catering food and frozen drinks decreased, but the unqualified rate of 18 categories of food such as special catering food and condiments increased.

From the categories of unqualified items detected, some unqualified items accounted for 46.45% of the total unqualified samples, including pesticide residues exceeding the standard, 16.29% of food additives exceeding the limit, 11.75% of microbial pollution, 8.78% of organic pollution, 6.35% of veterinary drug residues exceeding the standard, 5.53% of quality indicators failing to meet the standard, and 3.50% of heavy metal pollution.

In view of the unqualified samples found in the supervision and sampling inspection, the market supervision department has announced the results of the supervision and sampling inspection to the public, and urged the relevant production and operation enterprises to take off the shelves and recall the unqualified batches of products in time, strictly control the food safety risks, and conduct verification and disposal according to relevant regulations.

[car home Taiyuan Preferential Promotion Channel] Recently, a new round of large discounts has been ushered in in Taiyuan, with the highest discount rate reaching an astonishing 136,900 yuan, which reduced the minimum starting price to 325,000 yuan. This good news undoubtedly provides many consumers with excellent car buying opportunities. If you are interested in buying the BMW 5 Series, you may wish to click "Check the price of the car" in the quotation form to get a higher discount.

The exterior design of BMW 5 Series is dynamic and elegant. In the front part, the iconic kidney-shaped air intake grille with sharp LED headlights creates a strong visual impact. The body lines are smooth, and the overall style is simple and fashionable, which shows the unique charm of BMW brand. Whether for business occasions or daily travel, BMW 5 Series can show its excellent temperament and exquisite craftsmanship.

The body size of the BMW 5 Series is 5175*1900*1520mm, the wheelbase is 3105mm, the front track is 1622mm, and the rear track is 1657mm. The side lines of the car are smooth and dynamic, with 245/45 R19 tires and unique rim design, which further enhances the sense of movement and luxury of the whole car.

The interior design of BMW 5 Series adheres to the concept of paying equal attention to luxury and technology, creating an amazing cockpit space. The center console is equipped with a 14.9-inch high-definition touch screen, which echoes the full LCD instrument panel and creates a rich scientific and technological atmosphere. The car is equipped with advanced speech recognition control system, which supports intelligent operation of multimedia, navigation, telephone and air conditioning, bringing convenient driving experience. The steering wheel is wrapped in leather, which is comfortable to touch, and is equipped with electric up-and-down and forward-and-backward adjustment functions, which is convenient for drivers to adjust their driving posture according to their needs. The front seats are made of imitation leather with heating function, which provides good comfort and support. The main and co-pilot seats support electric adjustment, height adjustment and lumbar support, which makes the ride experience more personalized. In addition, the car is also equipped with a Type-C interface and a mobile phone wireless charging function, ensuring convenient connection and charging requirements.

The BMW 5 Series is equipped with a 2.0T 190 HP L4 engine, with a maximum power of 140kW and a maximum torque of 310 N m. With the 8-speed automatic manual transmission, it provides excellent power experience and high-efficiency performance for drivers.

According to the evaluation of car home car owners, the new BMW 5 Series shows its unique charm in appearance design. He mentioned, "The design of the new BMW 5 Series is still quite handsome. Although it has changed a lot compared with the previous generation, it is also a good inheritance of BMW’s classic design language, especially the front face shape does have a high degree of recognition, and the lines of the car body are also more sporty." This fully demonstrates the successful transformation in design and the continuation of brand characteristics of the new BMW 5 Series.

The new energy vehicle market is full of flowers, and all kinds of new cars "you can sing and I will debut". But in terms of brand strength, a brand that can stand the test of time can truly show its "heroic nature."

In the hundred years when the automobile industry has been in a sea of waves, countless brands have been "washed out by waves", leaving some brands with real car-making background and user thinking. Perhaps some consumers will think: what kind of ability do century-old international brands have in electrification strategy?

Take Toyota as an example, this century-old Japanese brand has 26 years of experience in electrification accumulation, and its hybrid models are also selling well over 20 million vehicles worldwide.

Today, Toyota Motor has brought more quality hybrid products to users through the joint venture company GAC Toyota. Perhaps this model just solves the "stereotype" of some consumers about the lack of electrification reserves of joint venture brands.

With the application of the fifth generation intelligent electric hybrid dual-engine technology, the technology accumulation achieves reliable quality.

As mentioned above, Toyota’s electrification technology is not "fledgling", but has accumulated technology for many years. Toyota’s new energy vehicle has been running for 26 years since the first generation of electric hybrid technology appeared. At the beginning of the 21st century, Toyota’s electric hybrid technology has been introduced into China by GAC Toyota through Camry.

Mr. Zhang, the owner of the car, told Shell Finance that the old Camry twin-engine was very reliable. It had been used for 12 years and the driving mileage exceeded 100,000 kilometers, but there was still no fault in battery technology and hybrid system.

Nowadays, the intelligent electric hybrid dual-engine technology has been innovated to the fifth generation, and it has been quickly carried in Lei Ling and Fenglanda, the core products of GAC Toyota, and both products have attracted a lot of attention from consumers. In the future, more models of GAC Toyota will also popularize this technology. This not only demonstrates the determination of GAC Toyota to continue to promote electrification development, but also shows the full confidence of enterprises in their own electric hybrid technology.

At the Shanghai Auto Show, the Fenglanda model equipped with the fifth-generation intelligent electric hybrid twin-engine technology has been officially launched, and the product price range is 149,800 yuan-184,800 yuan.

For the fifth-generation intelligent electric hybrid dual-engine technology carried by Flanders, there are more technological innovations than before. The two core innovations are full-speed domain support for motor intervention and more gratifying fuel consumption performance.

According to the official information released, the fifth-generation intelligent electric hybrid dual-engine technology has realized the innovation and upgrading of the three-electric system, providing different motor power in the full-speed domain, which not only allows the vehicle to get the experience comparable to that of pure electric vehicles when accelerating, but also lasts longer in the latter part of acceleration.

In terms of power, Fenglanda is the first to take a 2.0L fifth-generation intelligent electric hybrid twin engine, with a maximum output of 144 kW and a maximum horsepower of nearly 200 horsepower, making the power output more sensitive and powerful.

The fifth-generation intelligent electric hybrid twin-engine that does not need to be plugged in has no fear of extreme environments such as extreme cold and heat, and there will be no worries about battery pack recharge when it brings high-quality driving experience. In terms of fuel consumption, the fuel consumption of this entry-level SUV under WLTC condition is only 4.57 liters /100 kilometers.

With the reliable accumulation of historical experience, brand-new intelligent, efficient and refreshing product experience, and worry-free vehicle conditions, GAC Toyota gave the answer that "you can have your cake and eat it" on the road of embracing carbon neutrality.

Feng Landa’s entry is high and accurate.L3Level driving assistance experience becomes a brand label

In the past, joint venture brands often hesitated when buying a car because of "insufficient configuration of low-middle models". However, as a pioneer, GAC Toyota has broken the pain point of this industry and even surpassed some independent brands that win by "configuration".

As the first SUV model of GAC Toyota equipped with the fifth-generation intelligent electric hybrid twin-engine technology, Fenglanda not only has high-quality power system, higher-level auxiliary driving system and other technologies, but also makes this entry-level SUV shine.

The Fenglanda intelligent electric hybrid twin-engine comes standard with 28 high-value configurations, such as 7 airbags, intelligent keyless entry system and high-level assisted driving (quasi-L3 level), which all show the sincerity of the brand to embrace intelligence and adhere to user safety.

As a joint venture brand, GAC Toyota is making every effort to promote intelligent changes and bring users reliable assisted driving functions and high-quality intelligent cockpit experience.

It is reported that the Fenglanda intelligent electric hybrid twin engine is equipped with the leading T-Pilot intelligent driving assistance system at the same level, and has achieved the standard of the whole system.

The system relies on hardware and software upgrade, which can avoid 41% fatal driving scenarios. Compared with competing products, Fenglanda’s active driver assistance technology has four main characteristics: maturity, comprehensiveness, originality and low threshold, which gives Fenglanda leapfrog active safety performance.

GAC Toyota’s quasi-L3 level assisted driving technology stems from Toyota’s accumulation in the global automobile market. The technology aims at "zero error", relies on Toyota’s global user big data, is developed based on 12.5 billion kilometers of intelligent driving zero accident data, and has the world’s first PDA and EDSS systems, which can improve driving safety and reduce driving burden in more complex road conditions. Furthermore, vehicles can also support OTA upgrades, which are often used frequently.

Specifically, two "pioneering technologies" applied by GAC Toyota are PDA predictive active driving assistance system and EDSS emergency driving stop system. The former can slow down or brake pedestrians, bicycles or cars passing laterally at a long distance at a speed of 30-80km/h, no matter what weather (rain, snow, sunny day, cloudy day, etc.). If collision is unavoidable, it can actively turn to 0.5m in the opposite direction of the object to avoid over-approaching.

In the latter case, if the system determines that the driver can’t continue driving because of fatigue or acute illness, the vehicle will automatically slow down. When the driver is still not operated after continuous warning, the system can automatically slow down and stop in the lane, and turn on the double flash to wait for rescue.

It is worth mentioning that GAC Toyota has launched the slogan of "equal rights in science and technology" while the whole system comes standard with assisted driving functions. With the support of this concept, GAC Toyota will gradually bring high-level assisted driving functions to its products.

A number of configuration upgrades to create an intelligent cockpit and embrace young users.

In addition to the improvement of vehicle intelligence and the innovation of entry configuration, GAC Toyota has also made many upgrades in the field of intelligent cockpit. Fenglanda intelligent electric hybrid twin engine is equipped with Toyota’s latest Toyota Space intelligent cockpit and Toyota Connect intelligent interconnection technology. Among them, dual big screens, three smart platforms, mobile phone interconnection, digital keys and other functions bring a number of leapfrog intelligent configurations, and the experience is comparable to that of a luxury brand SUV with a level of 300,000.

Specifically, the Fenglanda intelligent electric hybrid twin engine adopts the car-level car chip from Renesas, one of the top 10 semiconductor companies in the world, and its LCD instrument panel is 12.3 inches in size, providing four styles and three interface designs, which can be linked with the central control panel.

The central control screen is a 10.25-inch touch screen, and users can control the air conditioning, ambient lights, doors and windows of the vehicle by touch. Yes, this entry-level joint venture SUV also provides consumers with small eggs like atmosphere lights. Of course, users can also communicate with vehicles by voice, set wake-up words, and perform voice control on windows, skylights, air conditioners, playing music, navigation and WeChat. Getting on WeChat is also one of the few technologies in the industry. It can be seen that GAC Toyota has made efforts in the field of intelligence. It can be said that GAC Toyota is a pioneer of joint venture brands to bring smart, young and convenient experiences to consumers.

It is reported that the voice assistant does not need to wait from wake-up to instruction, and the system can continue to listen for 30 seconds after one wake-up and can continue the conversation. The language supports input and output of Mandarin and Cantonese, and supports mixed input of Chinese and English.

In addition to intelligence, Fenglanda intelligent electric hybrid twin engine is also sincere in other aspects. In terms of appearance, the vehicle has many choices of appearance. Up to 11 body colors are available, including 4 two-color bodies, and sports versions are also available.

Although it is an entry-level SUV, the space performance of Fenglanda is not too good. The height of the rear row of the vehicle reaches 980 mm, and it is designed with adjustable angle of two rows of chairs and raised doorframes to achieve better ride comfort.

In addition, the vehicle also has the front and rear row Type-C interfaces, automatic folding exterior rearview mirror with heating function, S-FLOW intelligent airflow control function, nanoe?X air purification technology and other leapfrog configurations.

GAC Toyota is relying on its own heritage and sincerity to the market to create products that stir the intelligent track. This entry-level intelligent electric hybrid SUV is the sincerity of the enterprise. From the new car, we can’t help feeling that GAC Toyota is no longer a brand that users can rest assured after buying it, and is no longer linked with enterprises. It is a brand based on quality, embracing the new era, leading the trend, creating and growing together with users.

tagNowadays, it is difficult for us to give an answer whether the joint venture brand is out of date under the wave of electrification and intelligence. However, we know that GAC Toyota, a brand with rich heritage and creativity, not only has not fallen behind, but also continues to show its strong brand strength in the new era while adhering to quality. Whether intelligent or electrified, enterprises are constantly innovating and even leading the times.

At Toyota booth of Shanghai Auto Show, bZ brand-new concept car also made its debut, which will be the second bZ series model of GAC Toyota to accelerate the expansion of pure electric product matrix after bZ4X.

It is reported that this new car will be jointly developed by Guangzhou Automobile Group, Toyota and Guangzhou Automobile Toyota, demonstrating the strong combination of Toyota technology and Guangzhou Automobile technology in localization application.

This model is expected to be introduced in 2024. The official of GAC Toyota said that in the future, GAC Toyota will further open up cooperation, actively promote on-site research and development, continue to practice the electrification strategy, and make full use of the resources of both shareholders to electrify and bring high-value pure electric vehicles to users.

GAC Toyota, which is so sincere, believes that it can not only win users through the fifth-generation intelligent electric hybrid twin-engine and quasi-L3-class assisted driving, but also its electric vehicle products are worth looking forward to.

Text/Bai Haotian　

Editor/Yue Caizhou

Proofreading/Liu Baoqing

　　Xinhua News Agency, Moscow, November 8 (Reporter Geng Pengyu) Russian Presidential Press Secretary peskov said on the 8th that Russia is willing to hold a dialogue with the United States on the issue of strategic stability, but it can’t be conducted in the form of preaching from one side to the other.

　　Peskov said that there is no prerequisite for dialogue on this topic at present, but it is necessary to hold such a dialogue.

　　Russia completed all the procedures for withdrawing from the Treaty on Conventional Armed Forces in Europe at 0: 00 on November 7. On May 29th this year, Russian President Vladimir Putin signed a decree on abolishing the Treaty.

　　The Russian Foreign Ministry commented on the 7th that Finland’s formal accession to NATO and NATO’s promotion of Sweden’s admission as a new member were the "last straw" to force Russia to withdraw from the Treaty on Conventional Armed Forces in Europe, and Russia could not see the possibility of concluding an agreement with NATO countries in the field of arms control.

　　In response to Russia’s formal withdrawal from the Treaty, NATO announced on the 7th that it would suspend its participation in the Treaty on Conventional Armed Forces in Europe.

　　In 1990, the North Atlantic Treaty Organization (NATO) and Warsaw Treaty Organization (Warsaw Pact) signed the Treaty on Conventional Armed Forces in Europe. The treaty stipulates the total amount of various conventional weapons of the two major military groups and the methods of verification. After the dissolution of the Warsaw Pact and the disintegration of the Soviet Union, the Organization for Security and Cooperation in Europe summit in 1999 adopted the Agreement on Adaptation of the Treaty on Conventional Armed Forces in Europe, and Russia ratified it in 2004, but NATO members have never ratified it. With the continuous eastward expansion of NATO, Russia suspended the implementation of the Treaty on Conventional Armed Forces in Europe in 2007.

　　BEIJING, Beijing, August 23 rd "Don’t rush to live too slowly, but really live too slowly." Recently, Rene Liu returned to Wuzhen again and talked about traveling. She said that a few days of local life is the best way to travel.

　　Rene Liu’s new film, as the spokesperson of Wuzhen, has also been released, which is the fourth collaboration between her and Wuzhen after the 2003 TV series "Time flies", the first endorsement in 2007 and the ten-year return in 2017.

　　Sixteen years ago, the TV series "Time flies" was broadcast, and Rene Liu became attached to Wuzhen. During this period, Rene Liu spoke for Wuzhen three times, from the "Miss Ying" in the play to the "Miss Ying" in Wuzhen. The classic slogan "I have been here and never left" has also become one of the comments of many people on Wuzhen for many years.

　　In the past 20 years, Rene Liu’s changes are obvious to all. She has gone from a little-known music assistant to a singer and actress, and then from the "most natural" status in the eyes of the world — — Wife and mother became film directors again.

　　And this once dilapidated town has gradually wiped away the dust of the past, turned into a tourist destination integrating sightseeing, vacation and leisure, and became the permanent meeting place of world internet conference Wuzhen Summit. The annual Wuzhen Drama Festival and Wuzhen Contemporary Art Invitational Exhibition also make it a "holy land" in the hearts of young artists.

　　Wu Cun, a village in the south of the Yangtze River, 500 meters away from Xizha and close to the Beijing-Hangzhou Grand Canal, is also connected with tradition and the future. On the one hand, it satisfies people’s desire to escape from the familiar urban environment and gives everyone a brand-new space. On the other hand, in addition to the original natural features, a large children’s playground, a swimming pool with boundless paddy fields and a gym are all well equipped.

　　Going back to Wuzhen, Rene Liu is just like Wuzhen people: catching up with the morning market, having breakfast and drinking morning tea. Run in Xizha in the early morning, go to Wuzhen Water Market early, say good morning to Aunt Baozipu, who just opened the door, and buy fresh, crispy radish cakes … …

　　"In fact, every time I go to Wuzhen, I have a familiar and fresh feeling. Wuzhen is very beautiful when it is cloudy and not completely bright. If you don’t really have an early morning or a night there, you can’t feel it. It seems that you live in a foggy water town, and there are very few people. If you walk at will, you will have a sense of tranquility in the morning, which will often move me." Rene Liu said that she likes Wuzhen in the morning best, because it has the original appearance of life.

　　Rene Liu’s trip to Wuzhen happened to meet the Wuzhen International Contemporary Art Invitational Exhibition. After watching the exhibition, she wrote in Weibo: "Time is still in the exhibition, and it is well worth visiting."

　　In addition to the Wuzhen Art Exhibition, Rene Liu also experienced the ancient town carnival of Wuzhen Drama Festival during filming. "I feel that the travel in that ancient town seems to be a dream experience, and suddenly it has become an amusement park, so that you can go back to a very pure and childlike time."

　　"Living a local life for a few days, I think that is the best way to travel." Rene Liu went to the fields in Wu Cun, picking vegetables and cooking, and lived a "village life". This time, she is no longer a traveler who has been away from home for many years. She is more like a urbanite who has finished a week’s tiring work and just went home for an ordinary weekend.

　　After the filming in Wu Cun, Rene Liu said: "My agent told me that her favorite part was that I played with a group of children, probably because that life is very close to me now. I really like to take my children to get close to nature, let my feet step on the land, and let my hands touch nature. It is safe for you to step on that vegetable garden. I think Wu Cun feels very good."

　　[Global Times reporter Yin Xinyu Liu Zhi] "Putin sends a positive signal to Western countries." On 27th, Russian President Vladimir Putin delivered a speech at the World Economic Forum’s "Davos Agenda" video dialogue for the first time since 2009. Russian media said that western countries thought Putin would make tough remarks. Unexpectedly, he emphasized "mutual love" with western countries and remembered the unity of Russian and European civilizations. According to the Russian "Channel One" website reported on the 28th, Russian political scientist Andrei Korobkov analyzed that Putin’s speech "has a very obvious color of reconciliation". "This is the first time that Putin has appeared in this forum in 12 years. Putin reached out and handed an olive branch and expressed his willingness to cooperate with Europeans. "

　　According to the Russian Tass news agency, Putin stressed in his speech on Russia-Europe relations on the 27th that he hoped to establish a dialogue with Europe, "but love must be mutual". The present situation of Russian-European relations is "obviously abnormal", and Russia and Europe should unite and cooperate in each other’s interests. Putin said that from an economic point of view, Europe and Russia are natural partners. The two sides need to talk honestly, get rid of the fear of the past, get rid of the problems left over by the past few centuries and look forward to the future. If we can get rid of past problems and fears, the relationship between the two sides will definitely enter a positive stage.　

　　In addition to shared values, Putin also pointed out the common threat facing the world: in the context of the spread of the COVID-19 epidemic, social division is intensifying all over the world. He warned: "The world situation may develop in an unpredictable and uncontrollable direction, and it may encounter a real collapse, full of struggles between everyone and everyone." Putin compared the current situation to the world in the 1930s, that is, on the eve of World War II. He said that the global security system is deteriorating, and the negative consequences of social and value crises may make mankind lose the entire civilization and cultural continent. "Our common responsibility today is to avoid this frustrating dystopian prospect and ensure development along another positive, harmonious and innovative track." Putin said that the world should unite against Covid-19 and help relevant countries, including Africa, expand the scale of testing and vaccination in Covid-19. In his speech, Putin emphasized that the era of trying to establish a unipolar world is over. He said that the unipolar world "such a monopoly violates the cultural and historical diversity of our civilization."

　　Russian political analyst Alexander Lal commented that the unipolar world dominated by the United States is unbalanced, and a strong Europe is an important fulcrum for the stability of a multipolar world in the future. A more independent Europe will help to establish a common economy, a common culture and a common foreign policy circle from the Atlantic to the Pacific.

　　In addition to Russia-Europe relations, Russia-US relations have also seen new trends recently. Putin held a telephone conversation with the new US President Biden on 26th, and reached an agreement on extending the New Strategic Arms Reduction Treaty. According to the information provided by the Kremlin Information Office, the Russian dollar also discussed the possibility of cooperation in the fight against the COVID-19 epidemic and other fields, including economy and trade.

　　So will the relationship between the new US government and Russia improve? According to reports from Sputnik news agency & radio, Russian Presidential Press Secretary peskov said on 27th that there is no need to talk about resuming relations with the United States at present, and there is no condition to do so. He said that Putin and Biden said during the talks that there were serious differences between the two countries, but the two sides advocated continuing the dialogue. Peskov said that the factors affecting Russia-US relations are not isolated, and there are "many obstacles".

　　In addition, Putin also stressed that one of the most important, urgent and unpleasant issues on the current international agenda is the attack on the Capitol by former US President Trump supporters on January 6. Putin warned the international community that IT companies have huge political power, which may damage national sovereignty and power. It is necessary to be cautious about such companies, otherwise they may destroy "the real world and the virtual world."

　　At the same time, the 27th is the anniversary of the victory of Leningrad Defence War and the anniversary of the victims of the Holocaust. Russia’s "Viewpoint" reported on the 28th that after the World Economic Forum’s speech, Putin went to Alexandria Garden to present flowers to the heroic city Leningrad Monument. He also visited the Russian Memorial Hall of the Great Patriotic War and watched a film about World War II. Putin said in a speech at the "Guardian of History" memorial party, "We will never forget the suffering of millions of innocent people who were tortured in Jewish settlements and concentration camps, died of hunger and cold during the siege of Leningrad, were shot by those who were punished and burned their homes. Commemorating the Jewish Holocaust is the biggest tragedy and the scariest chapter in the annual commemoration of world history, which is of great moral significance to our society. This is very important for determining the truth about World War II. " Putin emphasized the role played by Soviet troops in saving Jews and people in other European countries from extinction, and Russian State Duma Chairman Volodin also called on people to remember the Holocaust and resolutely stop attempts to tamper with the history of World War II.

[car home Bozhou Preferential Promotion Channel] Recently, there was a significant price reduction in Bozhou market, and the highest preferential rate reached an astonishing 180,000 yuan. Under the influence of this preferential policy, the minimum starting price of Mercedes-Benz EQE dropped to 298,000 yuan, providing consumers with unprecedented opportunities to buy cars. If you are interested in this electric luxury car, you may wish to click "Check the price of the car" in the quotation form to get a higher discount.

The design of Mercedes EQE shows the perfect combination of luxury and technology. The front part adopts family-style design language, and the closed air intake grille is decorated with chrome, which is more fashionable and dynamic. The LED headlight groups equipped on both sides are sharp in shape, adding a domineering attitude to the whole vehicle. The side lines of the car body are smooth, and the overall style is elegant and atmospheric, showing a unique luxury temperament.

Mercedes-Benz EQE has a body size of 4969*1906*1514 mm and a wheelbase of 3120 mm. The body lines are smooth and full of tension, creating an elegant profile. The front and rear wheel tracks are 1639 mm and 1650 mm respectively, with 19-inch rims and 235/50 R19 tires, showing the combination of sports and luxury.

The interior design of Mercedes-Benz EQE is full of sense of technology and luxury. The car is equipped with a 12.8-inch central control screen, which supports voice recognition control of multimedia system, navigation, telephone, air conditioner and skylight, greatly improving the convenience of operation. The steering wheel is made of leather, with electric up-and-down and forward-and-backward adjustment functions, providing drivers with a comfortable driving experience. In addition, the car is equipped with three front-row Type-C interfaces and two rear-row Type-C interfaces, as well as the wireless charging function of the front-row mobile phone, which meets the needs of modern drivers for scientific and technological equipment. The seat is made of imitation leather, and the main and auxiliary seats support a variety of adjustment methods, including front and rear adjustment, backrest adjustment, height adjustment, leg rest adjustment and lumbar support adjustment. The front seats are also equipped with heating and ventilation functions, which further enhances the comfort of riding. The front seats also have electric memory function, which is convenient for drivers and co-pilot passengers to adjust according to their personal preferences. In addition, the rear seats support proportional reclining, which provides flexible expansion options for luggage space.

Mercedes-Benz EQE is equipped with a high-performance motor, with a maximum power of 215kW and a peak torque of 556N·m, which provides a strong and stable power output and ensures that drivers enjoy an excellent driving experience during driving.

The owner of car home said, "I think it’s good. It may seem ordinary at first sight, but the real car is still pretty good. It is that the taillights are a bit like BYD. "

　　Although the CCTV Spring Festival Evening in 2018 has come to an end, the discussion on the content of the party continues. From New Year’s Eve to today, all the programs in the program are occupying the hot search list in fancy, proving their influence with high popularity. Last night, Yang Dongsheng, director of CCTV Spring Festival Evening in 2018, Qin Xinmin, director of language program and director of song and dance program in 2018, accepted the WeChat interview of Mammoth reporter, responded to many questions from netizens and revealed the release process of many popular programs.

　　Q: The evaluation of this song and dance program has taken care of the appreciation needs of audiences of different ages. How was it initially considered?

　　A:I think the stage of the Spring Festival Gala is a national stage, which itself is to take care of different audiences, because it is not only for the whole country, but also for the audience of the world, so you can see that what we are pursuing this year is this kind of internationalization, and then it is fashionable, and then there is a mix of nationalization and pluralism.

　　Everyone says that the Spring Festival Gala is a rich New Year’s Eve dinner, a big meal. That’s just like every Chinese New Year’s Eve dinner on our table has a combination of vegetarian and vegetarian dishes, and then there are different flavors and different dishes. That’s actually the same in the Spring Festival Evening, not only for these viewers who have feelings for the Spring Festival Evening, but more importantly, we must attract the participation and attention of young viewers. It has gone through more than 30 years in the Spring Festival Evening, and we also hope that it can become the best companion for every family through this different style and variety of programs.

　　Q:tfboys"Me and"2035Have an appointment, is there any special meaning?

　　A:In fact, it is a theme song. When creating, we hope to convey positive energy to the society, but we don’t want to use a blunt way. We hope that it can be presented artistically. The style of the whole song is easy to spread and be accepted by young people. At the same time, we also found tfboys, three idols that young people have always liked, and they are all young people full of positive energy, because they will be the backbone of social development by 2035.

　　Q: After the Spring Festival Gala, are your concerns the same as you expected? What will be more unexpected? For example, Faye Wong’s gloves, did their styling directors give any comments?

　　A:I’ve been watching the internet since I woke up today. I actually love watching netizens’ spit. I think everyone’s interesting comments on the Spring Festival Gala are also good incentives for themselves. To be honest, some of your concerns are really different from what we thought. About this Faye Wong glove, it is really a place that I didn’t expect, but I also think what you said is quite interesting.

　　Q: Can you tell us about the process of being invited to Faye Wong to sing with Na Ying this time? Is there anything interesting behind the scenes?

　　A:Please come to Faye Wong and Na Ying this year. I think this may be an idea about the feelings of the Spring Festival Evening, because they first appeared on the stage in 1998, when I just entered CCTV. At that time, the work of the Spring Festival Gala left a very, very deep impression in my mind, and I think it is an excellent work. At the same time of this year’s whole layout of the Spring Festival Evening song and dance program, singing and dancing is not just about grasping the works. More often, we have to lay out the whole actors, that is, how to make the actors fit in well with the program. I think this stage of the Spring Festival Evening must not mean that everyone can sing their own songs casually. What really needs to be reflected on this stage is the director’s art and the director’s creativity, that is, what kind of ideas you have. You may be difficult to present on other programs, but it is possible to achieve it on the stage of the Spring Festival Evening, so at the beginning, we hoped to catch such a program this year, and we called it the design of highlight programs. Then I thought of "Meeting in 1998" and joining hands again after 20 years. With this idea, I began to communicate actively with them.

　　Basically at the same time, while communicating with Faye Wong, I was communicating with the elder sister. When I put forward this idea, everyone accepted it at once. They all felt that if two people came on stage again in 20 years, they would be very excited. So, it means that the three of us hit it off, and then everyone acted quickly.

　　In this program, they really have great support for the Spring Festival Gala. That sister has also made a lot of efforts for the creation and promotion of the whole lyrics and songs. When you see the subtitles, you will know that the lyrics of this song are actually written by Na Ying and Faye Wong, who collided with each other.

　　At first, we thought of a theme: "Reunion". When we get together again, we will feel what it is like. Are we expressing a reunion, a friendship, a passage of time or something? At that time, there were several versions of words in front of us, which were always running in. At last, I felt that maybe this was really a point in the process of communication and collision with the performer himself. No matter how time goes by, I think what the years can finally precipitate is a very good memory, so I have this work this year.

　　At that time, when we were communicating, even when we were composing, we also said that I hope this work, not a party song, can become a truly excellent music work. So, we are creating in this direction. I think this year’s "Time" works meet our expectations at that time. I was really excited when I first heard the demo, and I got goose bumps all over. Maybe it was because of this feeling. On the other hand, I think the two people really interpreted this work very well.

　　Q: "The Best Stage" performed by Bo Huang, William Chan and LAY received a very good response. From yesterday to today, it was also a hot search for fancy. How did you come up with this new group?

　　A:Some of the reactions after the show are actually expected, such as "The Best Stage". At the time of design, in fact, we expected it to be a bright spot on the stage of the Spring Festival Evening. Through the very, very dedicated and hard work of these three actors, I feel that the final effect has been achieved, and the form of dancing together is also the first time to appear on the stage of the Spring Festival Evening.

　　I have to say here that I think Huang Bo is really a very, very good actor, and he is also a very dedicated director. In this program, he devoted a lot of his own efforts. We had a meeting together, and then discussed the presentation from the initial lyrics to the stage, including the design of dance movements. He participated in the whole process and held a meeting with our director.

　　At the same time, two other young actors, William Chan and LAY, are also very cooperative. Today, when I saw comments on the Internet, they all said, "Wow, Brother Huang Bo is so handsome and dances so well." But in fact, everyone didn’t know that he really made great efforts. He practiced every day, including his design of every point, and he thought a lot about every movement. Then Wei Ting and Yi Xing also had a good idea and communicated immediately. We kept communicating, and finally this program was presented on this stage through everyone’s efforts.

　　Q: "Double Heroes" invited two martial arts masters, Wudang and Shaolin, to compete. This is also the first time that it was presented in the Spring Festival Evening. Is this a difficult process? Did the performance achieve the expected results?

　　A:Wushu program is an indispensable program form in the Spring Festival Evening, so how to innovate is really a difficult problem. If we just continue the last martial arts program, I think it’s easier, because China’s martial arts is really very strong, but how to make it present a different way, I think this is a very difficult thing.

　　Because there are a lot of observations and inspections in the early stage of the Spring Festival Gala. At that time, I saw the Shaolin monk group coming to Beijing to perform in the Great Hall of the People. In fact, since last year, we have had the idea of inviting the real Shaolin monk group to the stage of the Spring Festival Evening. So after seeing their performance, I went to Shaolin and went directly with the choreographer.

　　It’s really different to see it on the spot after you go. The real spirit of martial arts is different from the shock that martial arts kungfu brings to you. This program in Wudang is also directed by Dai Bing, one of the directors of this dance in this year’s Spring Festival Evening. He invited the inheritor of Wudang to perform this kind of balance beam performance in a program before, but Qingfengzi was the only one at that time. At that time, we thought that Shaolin’s kung fu was also very good, and Wudang’s Tai Chi combines femininity with femininity. Then we wondered if we could have a magical chemical effect if we combined these two forms this year. It is precisely because this way of balance beam has been used before, so it is an idea of this double hero meeting.

　　However, they encountered many difficulties in the whole rehearsal process, because Shaolin’s kung fu is that kind of rigid and hard kung fu, and it may not give full play to his advantages on the balance beam, so they rehearsed for a long time and also ran in for a long time. The final effect, I think, should be said to have reached 80% compared with the original idea at that time, but if there is a longer time to run in, it should be more exciting.

　　Q: Kung Fu boys from Tagou Wushu School in Henan Province.16year15Can you talk about your impressions and comments on these kung fu boys when you board the Spring Festival Evening for the second time?

　　A:Tagou Martial Arts School is actually an old friend of the Spring Festival Evening. Before that, everyone could see the name of Tagou Martial Arts School on the annual Spring Festival Evening martial arts program, and watched the growth of these children from generation to generation. Many performers of that year have become later teachers. This year, these two somersaults children participated in this year’s "I want to go to the Spring Festival Evening". The child in "I want to go to the Spring Festival Evening" challenged fifty somersaults on the spot, and then the scene exploded, and then there was applause, so we also included it as an element in the whole martial arts program design this year. We want to reflect the profoundness and profoundness of Chinese Wushu and the spirit of Chinese Wushu through this form of change and communication between different sects.

　　Finally, the program presented on the stage, I think that no matter what, in fact, all the actors have made a lot of efforts. There are several national Wushu champions among them. They all presented the best state to the audience with their very professional and dedicated spirit. I think this has also reached an expectation of our director group and I hope it can be recognized by the audience.

　　Q: Why did Jackie Chan and Jason Wu arrange a chorus? Some netizens think that their performance kung fu should be more exciting.

　　A:In fact, Jackie Chan and Wu Jingdu performed martial arts programs on the stage of the Spring Festival Evening respectively, but I think their chorus songs should appear for the first time this year.

　　Everyone thought that it was good for them to perform a kung fu together, but I felt that because China was chosen this year, it was actually hoped that this patriotic theme and positive energy work could be accepted by ordinary people, and that it could be sung and promote more positive energy in society. Who will sing it? In fact, who can better interpret this work and convey the idea we want to convey. So I thought of Jackie Chan and Jason Wu this year.

　　I saw a comment on the Internet today, which I thought was particularly well written. It said, "It’s the first time I saw a handshake between two powerful men." I think this may be the meaning of their interpretation of this work.

　　Q: How did the idea of Huang Xiaoming, Jerry Yan, Wallace Chung and Xia Liao come about? Is the process of four people on the same stage smooth?

　　A:The program of the four of them is the program of Shandong Branch, because the theme of Shandong Branch this year is traditional culture, so when selecting works, I chose two songs. One is Descendants of the Dragon, and the other is Glorious China. At the earliest, I wanted this actor from Hong Kong, Macao and Taiwan to present it together. Therefore, there will be the cooperation of these four people.

　　They are also very popular actors. I think the four of them also presented this work very well. Huang Xiaoming is a native of Shandong, but he is very active and cooperative. I think that as long as we are on the stage of the Spring Festival Gala, or everyone feels proud to stand here and be able to represent mainland actors, Hong Kong actors, Taiwan Province actors and Macau actors. Therefore, all the actors convey and interpret this work with sincere intentions.

　　Q: Some of the opening songs and dances were real families, such as Tong Liya and Chen Xiao. They were temporary groups, but the response was very good. What was the standard for inviting actors at that time? Anji Xiaoyu stole the camera, and even went on a hot search today. How did they perform during the rehearsal? Are you worried that it will be uncontrollable during the live broadcast?

　　A:The song after the opening dance is "New Year’s Eve". When the actors are matched, family, friendship and affection are taken into account. There are also singers and actors’ representatives, including representatives from Hong Kong and Taiwan. Tong Liya and Chen Xiao are just very good friends, and they are also very good actors.

　　Sha Yi Hu Ke family, I think two people are very serious and dedicated actors, and the two children are very cute. During the whole rehearsal this year, I think it really brought us a lot of tidbits. The little fish is really cute. He often dances or often gives us some different surprises. For example, we all saw it on the screen. He suddenly hugged his brother on that stage, and then when he was off stage, the two children had a good relationship and always brought a lot of joy to the crew.

　　In fact, I don’t worry that they can’t be controlled when they broadcast live, because I think that the two children are very good at tutoring at first sight. In fact, every time they rehearse, especially Anji is very, very serious. Then he often pats his younger brother to remind him that he should pay attention to this, and then he is particularly careful to remember his own words. They are really cute children. I think this year their family of four also added a lot of highlights to the opening program of the Spring Festival Evening.

　　Q: What are the criteria for the selection of language programs this year? How to choose a new generation of comedians and actors?

　　A:An important feature of language programs in the Spring Festival Evening is the degree of joy. It must be comedy, and it must bring joy to people on this night. Then, how can we meet more audience groups, pay attention to the Spring Festival Gala and provide our comedy programs for all audience groups, which determines what kind of actors we are looking for.

　　Because it is often said that the Spring Festival Evening is a big dinner, and it is difficult for many people to adjust, even so, we try our best to satisfy the appetite of the vast majority of viewers for comedy programs through our efforts. In this way, it will have actors that the old audience likes, and young people will have objects that the young people admire. According to these two criteria, the audience likes them first, so we will select the ones that the young people like in this year’s sketch actor community. At the same time, he has both stage performance experience and comedy performance ability.

　　Q: In terms of selection criteria, which is more important, funny or conveyed meaning? Are there any regrets that funny stalks are useless?

　　A:In fact, the two are an organic unity. If you only have laughter, it is a cheap laugh. If you only have meaning, it does not meet our artistic standards. Therefore, in the creation of language programs in recent years, we have a saying that we should not only talk about meaning, but also be interesting. In the organic unity of meaning and interest, we can complete the comedy program that our audience likes.

　　Q: This year’s Spring Festival Evening, some netizens have begun to sort out golden sentences, such as "Love keeps fresh by confession, love" in the essay "Learning to Drive"TAYou have to say it. ""This is not love, this is blindness "and so on. Were these golden sentences originally anticipated?

　　A:The golden sentence in "Learning Car" is something we didn’t imagine at first. As far as the law of creation is concerned, there may be two ways to create it: one is that in the process of creation, in the process of plot advancement, it naturally collides with the dialogue of this character. There may be another one, because there is a golden sentence, how to embed it into a reasonable plot that conforms to its production. Just these two ways, in Learning to Drive, I think he is a golden sentence produced in the process of creation.

　　Q: Every Spring Festival Evening, language programs are the most concerned by the public, and they are also the earliest form of programs. What are the criteria for language newcomers to choose?

　　A:In fact, everyone should know that over the years, we have a unified standard for actors in the Spring Festival Evening, that is, the four-no-use standard. This four-no-use standard is our basic premise. Under this premise, what kind of young actor we choose to be an actor in our language program in the Spring Festival Evening must also meet the first requirement. He is the actor we need for the characterization of this drama. Secondly, he can accomplish the task entrusted to him by this role well, and thirdly, he is a popular actor among young people.

　　Q: The African aunt is on fire. How did you think of letting Lou Naiming play this role before?

　　A:At first, we still wanted to use African actors, and our first target was Wolf Warriors 2, an African grandmother. However, in the process of contact, we found that she could not speak Chinese well, and the language program would not become a language program if the language expression was not good. However, it is difficult for us to find an actor who has both our language requirements and performance requirements, if he is a pure African actor.

　　At the right moment, at first, we positioned Lou Naiming as the director of this work. After she entered, when we discussed the actor of this sketch together, we were in trouble because we were looking for this old lady. At the planning meeting, our editor-in-chief Jeikiy suggested that Lou Naiming could play this role. At that time, she declined. But then, at our strong request, she tried it, but she didn’t expect it to be very brilliant.

　　From a concept car pieced together with accessories of other models to an urban leisure SUV that is popular all over the world, RAV4 has created a new history of four-wheel drive, which not only makes the bold idea of "urban leisure SUV" become the development trend of small and medium-sized displacement SUVs at present, but what is more commendable is that it is still the leader in this field after more than ten years of fierce market competition. Therefore, it doesn’t matter whether it was born with Toyota’s unique eye or by mistake. What is important is that it has written a wonderful stroke in the history of automobile development for more than 100 years. Now, let’s go back to 1989, trace its 16-year legendary experience along the growth footprint of RAV4, and expect the upcoming domestic RAV4 to continue its unbeaten legend.

The earliest RAV4

　　The first generation RAV 4 (1994-October 2000)

　　After Toyota introduced RAV4 in 1994, the history of the 4×4 vehicle market changed. From the briefing in 1986, we got a glimpse of its "shocking" predecessor. By the time the concept model appeared at the Tokyo Motor Show in 1989, this 4×4 off-road vehicle, which later became the trend benchmark, had gone through a long "gestation period". After a thorough makeover, the concept car of RAV4 appeared at the Tokyo Motor Show in 1993. Finally, at the Geneva Motor Show in 1994, the official production version of RAV4 was finally born. It’s worth the long wait.

　　Toyota began to sell two versions of RAV4 in Japan in May 1994 (in Britain in June) and soon the sales became very strong. I thought I could sell about 4,500 cars a month, but I received an order for 8,000 cars in the first month, and soon the output doubled.

　　RAV4 is equipped with a 2.0-liter 16-valve four-cylinder engine, which was previously used on the second generation CaMry/Carina (Camry/Carina), and can be equipped with a five-speed manual transmission or a four-speed automatic transmission. It is equipped with full-time four-wheel drive system and optional central locking differential.

　　RAV4′ s compact body, its four-wheel drive, wide track and short front and rear suspension make it have excellent handling performance in any road and weather conditions. All RAV4′ s are designed with safety equipment, which makes them more classified as passenger cars than trucks. Standard safety equipment includes driver’s side airbag, adjustable three-point seat belt and devices to strengthen side collision protection.

　　By combining the elements of traditional passenger cars with the characteristics of light off-road vehicles, Toyota called RAV4 a "new concept" SUV. With this RAV4, Toyota and its customers have been able to enter the attractive emerging market of sport utility vehicles.

　　In March 1995, the new four-door model was put on the market. The four-door version is 16 inches longer than the two-door version and can take five people. The front seat belt pretensioner was also introduced into the market with the release of the four-door version, and the RAV4 two-door version was also equipped with the system in September 1995.

　　RAV4 made its debut in the United States in January 1996, and Toyota also made great improvements to all RAV4 models, including: front double airbags became standard; A high-position rear brake light is introduced; The 2.0-liter 16-valve engine has also been recalibrated to make its emissions cleaner, with less noise and greater torque. Two-wheel drive models were also introduced to the market in 1996, but only front-wheel drive.

　　In 1997, RAV4 only made some minor modifications on the original basis of this "revolutionary" product, including changing the seat cover of the two-door model, providing an electric sunroof as an option on the four-door model, and also marking a digital clock and a large front speaker on the electric window model.

　　In 1998, RAV4 underwent several major changes. External changes include a new grille, front bumper fascia, multi-reflector headlights and crystal diamond taillights. Internal changes include: newly added digital odometer, double cup holder, three-spoke steering wheel and sound system, and also changed the door panel. The engine power has increased by 7 horsepower. The seat cloth on the four-door model has also been changed. Two soft-top versions of RAV4 were introduced to the market in mid-1998. Based on the two-door version of RAV4, it combines the front hard top with the rear movable soft top.

　　In 1999, Toyota provided a perforated leather interior with sports flavor as an option on its RAV4 special edition model, which once again set a good technical standard for small sports utility vehicles. Since that year, the side panels, rearview mirrors and door handles of the same color have been standard on the RAV4 special edition. In addition, three new special edition colors (pearl white, metallic silver and elegant black) have been added as optional.

　　In 2000, two soft-top models and two hard-top models were discontinued.

　　The second generation RAV 4 (October 2000-September 2005)

　　In October 2000, after a thorough redesign, the second generation RAV4 appeared. It is a compact SUV with larger space, stronger off-road performance and wider use. The whole body length, width, height and wheel track of RAV4 have been increased by about one inch or more, respectively, in order to make the interior and exterior space bigger. The shape of the vehicle has been newly designed, which is more aerodynamic and more aggressive. Its power comes from a brand-new 2.0-liter four-cylinder 16-valve DOHC engine, all aluminum, lighter in weight and with intelligent variable valve timing function (VVT-i). With the help of VVT-i function, the vehicle can output 148 horsepower at 6000rpm and 142 fthttps://info.xcar.com.cn/200904/lb. torque at 4000rpm. The second generation RAV4 has been proved to be a low emission vehicle (LEV).

　　In September 2001, the British version of the four-wheel drive model added a D-4D diesel engine.

　　The 2002 model comes standard with gray painted bumper, scratch strip on the side of the car body and a new spare tire cover. The four-wheel drive version can also be equipped with an externally expanded wheel arch. The basic body color still follows the previous year’s style, but a cool pearl white is added. The "L" model is equipped with a bumper with the same color as the body and a scratch strip on the side of the body. The four-wheel drive version can be equipped with a flared wheel arch.