In 2008, the Economic Investigation Detachment of Harbin Public Security Bureau cracked 15 criminal cases of making and selling fake goods, involving food, medicine, tobacco and alcohol, invoices and other fields, involving more than 40 million yuan, and arrested more than 40 suspects.

　　On March 11th, the Economic Investigation Detachment of the Municipal Public Security Bureau announced eight typical cases of counterfeiting.

　　Case 1: Producing counterfeit drugs and selling them everywhere.

　　In 2008, a large team of Economic Investigation Detachment of Harbin Public Security Bureau found a criminal clue involving counterfeiting registered trademarks, producing and selling counterfeit drugs. After investigation, it found a large criminal gang consisting of 47 suspects involving 13 cities in 9 provinces across the country.

　　In August 2006, the suspect Chen Yumin went to Anyang City, Henan Province to find Shen Haijun, a counterfeit drug dealer. The two sides agreed that Chen Yumin would provide raw materials and Shen would be responsible for finding someone to make counterfeit drugs. Shen found Huang to process 400 fake three-refined Sloping at the price of 500 yuan per piece (box). After receiving this batch of counterfeit drugs, Chen Yumin sold them to Shenzhen and Taihe County of Anhui Province successively through Wu Mou, Yunnan salesman of Sanjing Heihe Pharmaceutical Company.

　　From June 2007 to January this year, Shen Haijun bought 42 pieces of amoxicillin capsules and 63 pieces of cefalexin from Wang, a native of Henan Province, and sold them to Wu Yulong at a higher price in 100 yuan. Wu Yulong sold them to Shao Huiling at a price of 1,500 yuan each, and Shao Huiling sold the fake amoxicillin to Xu Shoucai of Ankang Pharmaceutical Co., Ltd. in Heilongjiang Province. Xu Shoucai has been distributed to other pharmaceutical companies or retail pharmacies for 19 times.

　　After investigation, Wu Yulong sold 105 boxes of cefalexin tablets and amoxicillin capsules from Harbin Pharmaceutical Group Pharmaceutical Factory to Heilongjiang Ankang Pharmaceutical Company in the name of Heilongjiang Wuxing Pharmaceutical Company. Ankang pharmaceutical company distributed 85.5 boxes to 19 pharmaceutical companies or pharmacies inside and outside the province in 30 times. At present, the stocks of counterfeit drugs in pharmaceutical companies and pharmacies all over the province have been basically recovered. On January 19th, 2008, the police will destroy 8 fake dens and seize 1.97 million counterfeit drugs (sticks and bottles) and more than 400,000 counterfeit trademarks.

　　Case 2: counterfeit money is hidden in the tea parcel

　　At 17: 00 on November 2, 2008, the investigators of the Second Brigade of the Municipal Economic Investigation Detachment got a clue: Wang Jiale, Yunfu City, Guangdong Province mailed a bag of three boxes of tea to Harbin, which contained forged RMB 5,000. The recipient was Yue from Wangshengbiao Store, Yongyuan Town, Daowai District, Harbin.

　　On November 3, 2008, investigators arrested Zhou Xilong, a man who came to collect the parcel. He confessed the criminal fact of buying counterfeit money from Guangdong through SMS. After careful inspection by investigators, it was found that all the fake RMB hidden in the tea box was in 20 yuan face value, totaling 4,980 yuan. On November 3, 2008, the suspect Zhou Xilong was criminally detained on suspicion of buying counterfeit money. Now the case has been investigated and transferred for review and prosecution.

　　Case 3: More than 10,000 counterfeit coins are hidden in cigarettes.

　　At 16: 00 on October 13th, 2008, the investigators of the Second Brigade of the Municipal Economic Investigation Detachment received a report: a bag marked as two cigarettes was sent to Harbin by PG One in the Golden Wheel Parking Lot of Shatai Road, Guangzhou, containing forged more than 10,000 yuan. The investigator immediately rushed to the post office to find the email, and learned that the recipient was Huang, the Xinfa Telephone Branch of Netcom Company in Xinfa Town, Daoli District.

　　On the morning of October 14th, the investigator took control of Huang, who had just received the email, and immediately reviewed it. Huang said: This email was received on behalf of his comrade Luo Xiyu. After careful examination of the mail, it was found that the fake RMB hidden in cigarettes totaled 12,000 yuan, including 200 in 50 yuan and 100 in 20 yuan.

　　The investigators continued to fight and soon captured the suspect Luo Xiyu. Luo Xiyu confessed that 12,000 yuan of fake RMB was bought with 1,900 yuan. On October 14th, 2008, Luo Xiyu was criminally detained on suspicion of buying counterfeit money.

　　Case 4: A "green arrow" was built in the rental house.

　　On January 23, 2008, Wrigley Candy (China) Co., Ltd. entrusted Beijing Jiayifeng Business Consulting Co., Ltd. to report to Harbin Economic Investigation Detachment that Guo Lirong, a criminal suspect, organized personnel to produce and sell counterfeit company’s "Green Arrow" chewing gum at No.27, Da Crystal Street, Daowai District, Harbin, with a daily shipment of about 20 boxes, each worth RMB 1,260.

　　On January 25, the police arrested eight suspects, including Guo Lirong. After investigation, Guo Lirong, a criminal suspect, purchased the outer packaging and anti-counterfeiting labels of Green Arrow chewing gum from Fujian and Shandong provinces from February 2007 to January 2008, and purchased sugar tablets from Yiwu City, Zhejiang Province, and organized personnel to produce and sell counterfeit "Green Arrow" chewing gum in the rented house at No.27, Da Crystal Street, Daowai District, with a total sales of more than 600,000 yuan.

　　On July 24, 2008, the People’s Court of Daowai District of Harbin sentenced Guo Lirong to three years’ imprisonment and fined RMB 100,000.

　　Case 5: A large number of fake cigarettes hide houses.

　　At 15: 00 on January 25, 2008, the investigators of the Municipal Economic Investigation Detachment, with the cooperation of the staff of the Municipal Tobacco Inspection Bureau, just arrested the suspect suspected of selling fake cigarettes, and seized 268 counterfeit cigarettes on the spot, with a case value of 154,840 yuan. Later, 274 counterfeit cigarettes were seized in Room 601, Unit 6, Building 7, Orchard Community, Xiangfang District, where he lived, with a case value of 43,820 yuan.

　　It turned out that on January 6, 2008, the Municipal Economic Investigation Detachment received a case handed over by the tobacco inspection department: at 11 o’clock on January 6, 2008, the staff of the Municipal Tobacco Inspection Bureau seized various brands of counterfeit cigarettes in a white Nissan car on Haping Road, with a case value of 113,000 yuan. After the owner Li Lianchun confessed, he found a large number of accounts of selling fake cigarettes from 2006 to now in his home. Under the identification of Li, the investigators seized two dens selling fake cigarettes, each with a value of 18,000 yuan and 15,000 yuan.

　　Case 6: Soochow Company used fake invoices.

　　At the beginning of 2008, the Sixth Brigade of the Municipal Economic Investigation Detachment received an alarm from the masses that Harbin Dongwu Metal Materials Co., Ltd. used a large number of false invoices and was suspected of tax evasion. Investigators found out that Zhu Ge, the operator of the company, and Zhu Yifan, an employee of the company, took measures such as not recording the income and issuing a huge amount of fake invoices to evade taxes. At present, it has been verified that the amount involved is more than 23 million yuan, and it is suspected of stealing more than 3 million yuan.

　　Case 7: Buy fake cigarettes and spray code for sale.

　　On August 20, 2008, the First Inspection Branch of the Municipal Tobacco Monopoly Bureau and the Eighth Brigade of the Municipal Economic Investigation Detachment jointly investigated and dealt with a case of selling fake and inferior products, and seized 3,058 counterfeit cigarettes with a case value of more than 300,000 yuan. The suspects, Luo Haiyan and Wang Long, are both suburban farmers. Without a tobacco license, they were introduced by others to buy fake cigarettes from A Zheng in Yunxiao County, Fujian Province three times in June 2008. After being distributed to Harbin through logistics, the fake cigarettes are spray-coded and packaged and sold to Hegang and other places. The case has now entered the court hearing stage.

　　Case 8: Continue to sell fakes during probation.

　　On July 9, 2008, the Eighth Brigade of the Municipal Economic Investigation Detachment learned that someone illegally purchased a batch of cigarettes from the south and would unload them at a cargo terminal on Xianfeng Road. The police arrested three buyers, including Sun Binjiang, and seized 1,950 cigarettes purchased at the cargo terminal. In addition, more than 6,000 cigarettes of more than 20 kinds were seized in the warehouse rented by three people, with a value of RMB 1.01 million.

　　After in-depth work, the police arrested Chen Yuebei, the suspect of Yunxiao County, Fujian Province. It was found out according to law that Sun Binjiang was sentenced to 3 years’ imprisonment and suspended for 3 years for illegal business operations in 2006. Sun Binjiang did not repent during the probation period and returned to his old job. In 2008, he colluded with Tan Liwei and Ni Junfeng to buy fake cigarettes from Chen Yuebei four times, and continued the illegal and criminal activities of selling fake and inferior products. At present, Sun Binjiang was sentenced to 4 years in prison and fined 208,000 yuan; The other three were sentenced to 2 years and 3 years in prison, suspended for 3 years and 5 years respectively, and fined 100,000 to 200,000 yuan. (Qin Lei Fu Li Qiong Cai Hang)

Editor: Yan Bin

Xiaomi once said that he would copy 100 millet in five years. According to Sun Ran, a reporter from China Business News, after two years’ operation, there are 55 Xiaomi eco-chain enterprises, and there are four unicorns with a valuation of more than one billion dollars. Lei Jun scored 99.99 points.

Xiaomi is famous for making explosions, and its recent product logic is still the same. In the case of giving birth to four small unicorns, it is a big unicorn with a valuation of 46 billion US dollars. Therefore, in the 16,000-word long article, Tiger Sniff only picked two parts: the explosion logic and the fate of unicorns to help readers quickly understand the Xiaomi ecological chain.

Liu De, head of Xiaomi Eco-chain and co-founder of Xiaomi, believes that eco-chain investment is the value, methodology and existing resources of products exported by Xiaomi, including e-commerce platform, marketing team, brand, etc., and builds an aircraft carrier fleet around itself. In finding and screening the invested team and locking in the field, Xiaomi follows a complete set of logic:

First, the market in a specific field is large enough to play the demographic dividend model of the Internet; Second, the products in this field have serious shortcomings in cost performance and quality, and there is a chance to be transformed; Third, the products can be iterated or have consumables to ensure that the company’s durability is concerned by the market; Fourth, the product users match the characteristics of Xiaomi’s 150 million user groups (concentrated in 18-35 years old, with 70% of science and technology men), and it is easy to detonate by using Xiaomi platform; Fifth, the technology is excellent, and a professional team like "Niu Dao" is used to do "killing chickens". For example, the developer in mi band is actually a mobile phone team; Sixth, we share common values with Xiaomi, do not make quick money, and have the desire to make new domestic products.

This set of screening criteria corresponds to 80% of mass consumer users in the market. "The Internet is a demographic dividend business and is not suitable for niche markets. In a mature economic system, two or three enterprises should monopolize 80% of the market. What Xiaomi wants to do is to make the middle class live a decent life and become a national enterprise with reasonable price and good quality. The remaining 20% of luxury goods and features are not considered by Xiaomi. " Liu De said.

Strictly speaking, Liu De relies on a set of military theories to control Xiaomi ecological chain enterprises-precision strikes and small-scale special forces operations. The former pursues single product explosion and mass sales, while the latter pursues small-scale surprise attack and counter-attack.

Explosion logic

Understanding the above can help us better understand the explosion logic of Xiaomi and its ecological chain. They must highly recognize this product logic of Xiaomi to become an ecological chain enterprise of Xiaomi:

In Xiaomi’s product logic, what Xiaomi wants to do is not the product with the highest technical content, but the product that can meet the basic needs of 80% of the public and achieve the best cost performance. Therefore, it is necessary to define the product accurately.

In Su Jun’s view, traditional enterprises develop products by trial and error. First, they put in dozens of models, which one sells well, and then they produce more and invest more resources. The whole management system, management system and even data are standardized and healthy, which also disperses risks, but it lacks one thing, that is, the precise definition of the product side.

Take the air purifier as an example. There are many products on the market, but there is actually only one "public version" product. It is a fan plus an Archimedes curve duct, and the front and rear air inlets and the top air outlets are basically a routine. This is true from a technical point of view, but from the product experience, it is a piece of "furniture". To be integrated into the family, the appearance must be beautiful. Moreover, domestic home appliance enterprises still use the operation logic established by Japanese home appliance enterprises. For example, Japanese people will read the instructions carefully after buying products, and the instructions are still very thick, which is the habit of Japanese people. However, this kind of operational logic is very different from the current mobile Internet era. "Should have changed, and it is easy to change. Do not change because there is no pursuit. "

Xiaomi’s "precise definition" and "aiming at a little punching" are risky, but Su Jun believes that the product manager of Xiaomi system has enough confidence in the user experience, industry situation and the definition of good products to avoid this risk. "Sometimes we are absolutely confident that this product is what consumers want."

In fact, the product managers and directors in the Xiaomi Eco-chain team have a great decision on the definition of products and whether they can finally go public. Before the product comes out, it will go through two or three rounds of trial and internal spit. "The internal spit group is very powerful, and sometimes a product will be smashed to pieces." Many products in the Xiaomi ecological chain that failed to reach 80% satisfaction in internal testing were killed before listing. In Su Jun’s view, this is actually doing hardware with the idea of doing software, running in small steps and iterating quickly.

"Without 1 million units, I failed. The single product (annual sales volume) must also be guaranteed at least between 1 million and 10 million units. " This is the standard for Liu De, the head of Xiaomi Ecological Chain, to measure the success of a member enterprise."Eco-chain companies should be the first in the world in every field, and the second is fine, but it is no problem to be the first in China."

After two years of business, the Xiaomi mobile power supply made by Zimi sold 20 million units in 2015, ranking first in the world among similar products. Another Huami, which makes bracelets, sold 13 million bracelets in 2015, and it is also approaching the number one position in the world. Liu De thinks it is not difficult to become the world’s number one. "When you are based on a dividend market, you should have the number one base in the world."

Single product, mass production and explosion are the product logic that Xiaomi eco-chain enterprises follow together: they focus on a single product line, aim at 80% of the mass consumer goods market, sell high-configuration products at a low price close to the cost, and strive to reach the first position in the sub-sector within two or three years.Xiaomi saw clearly that the opportunity of the Internet model comes from the demographic dividend. Therefore, in this logic, scale is the core of everything, whether it is for profit or for maintaining benign operation.

Xiaomi requires every eco-enterprise to agree with the values of "don’t make quick money, don’t make huge profits and pay attention to quality".At the beginning, Su Jun set the price of 899 yuan, which was based on a set of "assuming success formula", that is, the cost of millions of sets of sales that could be imagined, plus the operating cost.

For example,

Zhang Feng, CEO of Zimi Technology, takes Xiaomi mobile power supply as an example. The average cost of 50 million units is much lower than that of 500,000 units and 5 million units. Assuming that a power supply (profit) costs 1 yuan money, there may be a profit of 30 million to 50 million yuan. If the profit rate is 10% and 5 million units are sold, there will be a profit of 20 million to 30 million yuan.

The decreasing cost effect brought by scale is one reason, and it is also very important to "cooperate" with the supply chain in a benign way. Before entering the Xiaomi ecological chain, Zhang Feng was the general manager of Inventec, a Xiaomi mobile phone OEM factory, and had been in the supply chain circle for more than ten years. When Xiaomi Mobile Power Supply was first introduced, 69 yuan’s pricing plan could not be formed without the support of a bunch of suppliers. In the eyes of many people in the industry, it is the unspoken rule of the industry that hardware manufacturers cut prices by squeezing the supply chain. However, Zhang Feng believes that "every expense of long-term cooperative suppliers is the same as their own, and their efficiency is our efficiency."

In the off-season, purple rice will allow manufacturers to continue production and build a part of their own inventory to take risks. "The plan we gave them is not two or three months, but six months, and their personnel should be kept stable. When machines and people are running, the efficiency is improved, the efficiency is improved, and the processing cost is reduced. "

At the same time, the realization of the cost-effective model also depends on the design ideas of Xiaomi products. Xiaomi enterprises have cut off all unnecessary functions in their products and the expenses they bring. This is related to Xiaomi’s positioning. What it wants to do is not the product with the highest technical content, but the product that can meet the basic needs of 80% of the public and achieve the best cost performance. Corresponding to this set of design ideas, Xiaomi Eco-enterprise does not use sophisticated "black technology", but mature industrial-grade solutions and accessories, which avoids the high cost of becoming a laboratory product.

The fate of unicorns

Most of Xiaomi’s investments are intelligent hardware entrepreneurs with traditional enterprise backgrounds, and their tolerance for price is much lower than Xiaomi’s. Therefore, when they run in with Xiaomi’s investment team, the most painful and tormenting thing for them is product pricing, but the price/performance ratio is the biggest weapon of destruction for Xiaomi and its eco-chain enterprises.

How to run in between eco-chain enterprises and Xiaomi;

Several Xiaomi eco-chain entrepreneurs have used the words "torture", "force" and "pain", especially in the pricing process. The earliest market price of the cooperative model of Ninebot and Xiaomi was 14,900 yuan, and the price was set at 2,999 yuan when negotiating with Xiaomi in the early stage. Gao Lufeng thought this was a very "millet" pricing style, but he didn’t expect it to be just the beginning. "Chatting and chatting, I don’t know when I started running for 1900 yuan." He recalled.

What does it mean to cut the price of 1000 yuan again? According to Ninebot’s previous manufacturing experience, such a price is almost impossible to achieve.

Therefore, on the premise of ensuring safety and performance, the team finally carried out a lot of algorithm optimization to improve efficiency, and replaced many high-precision parts with high prices and low production with mature industrial-grade devices and solutions with high prices and low prices. Gao Lufeng said: "We are very clear that basically no one in the industry can achieve this level of price. This is a conscience production, which is basically the cost price. " Xiaomi’s support through the supply chain is also an indispensable condition for the realization of this "floor price". "For example, like LG batteries, with our original production capacity and bargaining power, it is difficult to talk about good prices. The Xiaomi ecological chain took us to talk, and soon the price was’ beaten’."

Like Ninebot, Yeelight, the bedside lamp brand in Xiaomi ecological chain, has also experienced this "bargaining" process. Jiang Zhaoning, the founder of the company, said that the original price of Yeelight in 500 yuan was cut to 299 yuan. However, according to the original sales method, channel and advertising expenses accounted for at least 50% of the selling price, and this part of the expenses was covered by Xiaomi’s existing e-commerce channels and marketing team after cooperation with Xiaomi.

Chen Xiaoping, the founder of Yunmi Technology, was born in a traditional household appliance enterprise. He revealed that taking water purifier products as an example, the cost of the traditional household appliance industry only accounts for one-third to one-sixth of the retail price. But in the face of Xiaomi’s cost pricing method, they still experienced some struggles.

Gao Lufeng later imagined that even if the price of the product was set at 2999 yuan at the beginning, it would be subversive to the balance car market. Even if the price was higher in 500 yuan, there would be a net profit for 500 yuan, but there was no assumption in business. "If the price was not hard enough for yourself, Ninebot would not be as unique as it is now."

Ninebot may be the most experienced enterprise in the whole ecological chain for the attack of Xiaomi’s cost-effective model. This understanding stems from the strong contrast between two fates: on the one hand, Ninebot quickly opened up the volume of the balance car market under the transformation of Xiaomi; On the other hand, Segway, an industry tycoon, has always taken the mid-to-high-end route, entrenched in enterprise-level and niche markets. However, due to its high cost and eclipsed performance, it was eventually taken over by Ninebot. Therefore, Wang Ye, another founder of Ninebot, shouted the slogan very early: Don’t be the second Segway, be a consumer product.

For eco-chain enterprises, the biggest difficulty is not to straighten out the price, but to pass the product manager of Xiaomi and even Lei Jun before the product goes on the market. Jiang Zhaoning didn’t adapt to it at first. "Sometimes it takes two to three months for internal testing and public testing to add up. We have developed products for American customers before, and we have never suffered such torture."

Ninebot’s most uneasy and fastest-growing period is also the eve of the listing of the No.9 balance car. That product was originally scheduled to be launched on July 21, 2015, but one day in June, after seeing the prototype, Lei Jun thought that the appearance and many details did not reach the extreme he requested. "Ray always commanded, we basically didn’t resist, and the appearance was all over again. It was officially released on October 19 th. " Gao Lufeng said.

During the three months after Lei Jun proposed the revision, more than a dozen designers of Ninebot moved their computers to work in a conference room on the first floor of Xiaomi Company every day. "That stage was particularly painful. Our industrial design team completely collapsed after getting the instructions to reinvent the appearance." Gao Lufeng said.

The effect is also obvious. Under the impetus of Xiaomi, Ninebot, a startup company established only three years ago, acquired Segway, the originator of the balance car with a history of 16 years. The success of Ninebot is Liu De’s masterpiece. "Give it a push and you will buy Segway". Zhimi Technology and Huami Technology were both valued at nearly $300 million in the last round of financing, and now they are growing exponentially. Ninebot’s latest valuation has also risen to $1.2 billion, and it will launch an overseas listing plan. It seems that they are "forced" by Xiaomi, and this one is worth it. But more importantly, can these unicorns hatched by Xiaomi become truly "billion-dollar enterprises" after gradually reducing their dependence on Xiaomi?

If you still want to know the full text, please poke it here.

() The business review of the Board of Directors in the first half of 2023 is as follows:

　　I. Description of the industry and main business of the company during the reporting period.

　　The company is mainly engaged in the mining of salt mines, the production and sales of salt and salt chemical products. The main products include salt, industrial salt, small industrial salt and soda ash. According to the Guidelines for Industry Classification of Listed Companies (revised in 2012), salt belongs to the food manufacturing industry in manufacturing industry (C14); Two alkali industrial salts and small industrial salts are "chemical raw materials and chemical products manufacturing" in "manufacturing" (C26); Soda soda is "inorganic alkali manufacturing" (C2612) in "chemical raw materials and chemical products manufacturing".

　　1. Salt industry:

　　According to the classification of uses, salt products can be divided into salt, alkali industrial salt and small industrial salt. Salt is a necessity of people’s life, and its sodium element is an indispensable element in human growth and development; The industrial salt of caustic soda is the main raw material of caustic soda industry, which is mainly used for the production and manufacture of caustic soda and soda ash. Small-scale industrial salt is an industrial salt other than alkali industrial salt, which is mainly used in printing and dyeing industries. The production and sales of industrial salt and small industrial salt mainly depend on the downstream operation of the two alkali industries, and the price cycle is obvious. The production and sales of edible salt are relatively stable, and there is basically no periodicity. From the point of view of product price, after the reform of salt industry system, the wholesale price of salt dropped obviously, but the price of salt in Shangchao terminal remained basically stable, and the profit shifted from wholesale enterprises to retail enterprises. Generally speaking, the existing domestic salt production capacity is greater than the consumption demand, and there is a certain degree of oversupply. Therefore, enterprises with integrated production and marketing and strong channel control ability are more capable of coping with challenges.

　　2, soda ash industry:

　　Soda industry belongs to the middle reaches, and the relationship between supply and demand determines the price of soda, while the price of raw salt and energy determines the cost, and the price and cost jointly determine the gross profit margin of soda industry. From the perspective of market players, China’s soda ash industry is an industry dominated by medium and large enterprises, with a relatively high concentration. The research and development of technologies, equipment and materials related to the treatment of "three wastes" and energy saving and consumption reduction have promoted the continuous strengthening of technological innovation, equipment upgrading and clean and efficient energy utilization in China’s soda industry, and accelerated the transformation and upgrading from low-end manufacturing to high-end manufacturing. Under the influence of domestic macro-economic environment, soda ash industry has a certain periodicity, which mainly depends on the development needs of downstream photovoltaic glass, flat glass, daily glass, synthetic detergent, alumina and other industries.

　　3, salt cave oil and gas storage industry:

　　China is the second largest consumer of oil and natural gas in the world, and its dependence on foreign countries is high. In the face of the continuous turbulent international situation, the problem of energy security is becoming more and more serious. The country has successively issued a number of energy security or reserve policies, energy security is gradually rising to a national strategy, and oil and gas reserves have ushered in a period of development opportunities. The National Development and Reform Commission and the National Energy Administration pointed out in their guidance on energy security that "the construction of gas storage facilities should be accelerated. Do a good job in the overall planning and layout of underground gas storage and LNG storage tanks, and promote the intensive and scale construction of gas storage facilities. " Provinces (autonomous regions and municipalities) have compiled and issued special plans for the construction of provincial gas storage facilities, and encouraged local governments and relevant enterprises to share the investment and construction costs and benefits of gas storage facilities through cooperation in different places and joint ventures.

Second, the discussion and analysis of the business situation

　　In the first half of 2023, the company produced a total of 4,445,800 tons of salt and salinized products, an increase of 551,800 tons year-on-year, an increase of 14.16%; The production enterprises achieved a cumulative sales of 3,635,700 tons, an increase of 490,800 tons or 15.61% year-on-year, and a cumulative sales of 2,238,600 cubic meters of brine, an increase of 138,200 cubic meters or 6.58% year-on-year. The operating income was 2.901 billion yuan, a decrease of 4.23% compared with the same period last year. The basic earnings per share is 0.51 yuan. The main reason is that the same period of last year was a historical extreme, and the price of salt products fluctuated and fell during the reporting period, but compared with the average of the same period in 2020, 2021 and the same period in 2020 -2022, it still maintained a high growth level.

　　(a) steady investment, construction projects, the development potential continues to increase.

　　Guided by the new development pattern of "salt+energy storage" industry in the Tenth Five-Year Plan, the company made every effort to promote the construction of key projects under construction. The company and PetroChina Gas Storage Company jointly established Guoneng Company to promote the construction of the first phase of Zhangxing Gas Storage Project, and completed the main projects such as comprehensive building and auxiliary production houses, the main construction of the opening and closing station and the installation of major equipment such as power supply system. Well ZXK4-B and Well ZXK4-A were respectively connected with the target area, and well SY3 completed the plugging operation. At present, the construction period is reversed, the project is accelerated, and gas injection trial production is achieved during the year. Promote the comprehensive utilization project (Phase I) of brine salt production in gas storage, in which the preliminary administrative licensing work such as filing, energy assessment, safety assessment, environmental assessment and stability assessment has been completed for the refined liquid salt project, and the filing and energy assessment for the main salt production project has been completed. Set up a special class of sodium battery-grade soda ash product research and development project, speed up the research and development of production technology, and the product indicators meet the needs of target customers, which has now been transferred to the pilot stage.

　　(2) Stabilize production and expand channels, and continuously consolidate competitive advantages.

　　Give full play to the decision-making role of the marketing committee and the advantages of integration of production and marketing, strengthen the overall scheduling of production resource elements, scientifically organize parallel production, collaborative operation and linkage maintenance, pay close attention to the management of material consumption and energy consumption cost, accelerate the promotion of "intelligent change to digital transformation" and promote the long-term safe and stable operation of production. Solidly promote the construction of market channels inside and outside the province, and thoroughly implement the "spring ploughing action" in the provincial market. The sales of various salt products maintained a good momentum, and the proportion of Huai salt reached 84.34%. Continue to promote the "Spark Plan" in the market outside the province, make a new breakthrough in the sales of small packaged salt in the market outside the province, and further expand the influence of the market outside the province. The export business grew rapidly, and the salt products were exported to more than 30 countries and regions, such as Japan, South Korea, Southeast Asia, the Middle East, Europe and America, and were selected as "Sample Enterprises of China’s Foreign Trade Export Leading Index" in 2022. Declared China Time-honored Brand and China Quality Award, and was selected as one of the 100 typical cases of brand building of state-owned enterprises in the State Council SASAC for two consecutive years. Successfully held the "China Quality Miles-Huaiyan Bank and Huaiyan Quality Brand Conference", and released a series of new salt products, which won wide attention and praise from the market.

　　(3) Steady reform and innovation, and continuous improvement of endogenous motivation.

　　Deepen the new round of state-owned enterprise reform and deepen the promotion action. Focus on accelerating the construction of modern enterprise system, establish and improve the market-oriented operation mechanism system, and comprehensively establish the corporate governance model with the characteristics of Su Yanjing. Deepen the reform of "three systems" and stimulate the endogenous motivation and vitality of enterprises. Increase investment in scientific and technological research and development, focus on new product development, technical research, comprehensive utilization of salt cavities and other key tasks, and include 49 research and development projects such as intelligent storage of national reserve salt in the 2023 R&D project plan. In the first half of the year, 4 achievements at the municipal level and above were achieved, and 3 production problems and technical research problems were solved. Complete 4 key research achievements (items) of gas storage, energy storage and other cavity utilization technologies, and complete 2 pilot projects of new products; 9 patents (including 6 inventions) were accepted, and 6 patents (including 4 inventions) were authorized. Scientific and technological innovation was rated as a typical experience of national promotion of state-owned enterprise reform for three years by the State Council State-owned enterprise reform leading group office.

　　(4) Maintain safety and prevent risks, and continuously improve the governance system.

　　Deepen the promotion of benchmarking world-class management, strengthen supervision and assessment, and promote efficiency, effectiveness and effectiveness. Strengthen the construction of safety production system, do a good job in safety inspection and hidden danger management, formulate and issue the "double prevention management measures for safety risk classification management and hidden danger investigation and management", conduct a comprehensive physical examination of the double prevention system of each production unit, further consolidate the basic management of safety production, and continue to maintain a stable situation in safety production. Pay close attention to the quality management of salt and further improve the quality management system. We will promote the construction of enterprises governed by law and compliance management system, and determine the negative list behavior units of partners around key areas of compliance management. Actively carry out internal control audits and conduct special inspections on the implementation of internal control systems of six municipal salt companies. Organize research on contract risk prevention and control, strengthen the management of monetary funds and bills, and continuously improve the compliance management level and risk prevention ability.

Third, risk factors

　　(A) Macroeconomic cyclical risks

　　The main products of companies such as industrial salt and soda ash belong to basic chemical raw materials, which are closely related to the macroeconomic prosperity and the development of downstream industries. If the uncertain macroeconomic factors in the future lead to unsatisfactory economic recovery and weak downstream demand, and the release of production capacity in some regions affects market prices, it will put some pressure on the sustained and rapid growth of the company’s performance. The company will closely follow the market changes, adjust its business strategy and product structure in a timely manner, and make a good combination of technology, technology, equipment and management advantages, and strive to resolve the adverse effects brought about by changes in the economic environment.

　　(B) the challenges brought by market-oriented competition

　　The competition in the domestic salt market is becoming more and more fierce, and the gross profit space is squeezed. The company will actively seize the policy opportunity to stimulate the economy and promote consumption, give full play to the advantages of production and marketing, further strengthen the coordination of production and marketing, channel construction and sales resource integration, cultivate the market demand for high-quality and high value-added products, consolidate the domestic and foreign market share through multiple channels, and ensure the leading position in the industry.

　　(C) the risk of energy price fluctuations

　　Coal is the main energy needed by the company to produce salt and salt chemical products, and its price fluctuation has a great influence on the gross profit margin of the company’s products. The company mainly adopts the mode of linking factories and mines and direct procurement to reduce trade links, strive to reduce coal procurement costs, and actively respond to the risk challenges brought about by coal price fluctuations.

　　(D) Safety and environmental risks

　　As a large salt chemical production enterprise, there is a certain pressure of safety and environmental protection. With the continuous strengthening of energy consumption constraints and environmental protection requirements, it has a certain impact on the daily production organization of enterprises. As a green mining enterprise and a national-level green demonstration factory, the company has always adhered to the concept of green ecological development, continuously increased the investment in safety and environmental protection equipment, strengthened the safety training and daily management of employees, prevented illegal operations and emissions, and put an end to safety and environmental accidents.

Iv. analysis of core competitiveness during the reporting period

　　The company’s salt production capacity ranks among the best in China’s salt industry, with six core competitive advantages: "circular economy, mineral resources, regional transportation, technological innovation, integration of production and marketing, and well-known brands".

　　(A) advantages of circular economy. The company’s industrial system centered on "comprehensive utilization of rock salt resources and technological innovation of circular economy" has obvious advantages of circular economy. The self-developed "Downhole Circulating Soda Making Process" was included in the implementation guide of energy-saving technical transformation and upgrading in 2025 by the Ministry of Industry and Information Technology and other four ministries and commissions of the National Development and Reform Commission. It has been authorized to be used by other enterprises in the industry and has been popularized and applied in the industry. Guided by the "14th Five-Year Plan", the two chains of "circular economy industrial chain of saline-alkali calcium" and "industrial chain of salt cavity energy storage" have been built in depth, which have accumulated the advantages of salt cavity resources, brine consumption and technological innovation, and constructed a new development pattern of "salt+energy storage" industry.

　　(2) Advantages of mineral resources. The company has mineral resources with abundant reserves, excellent quality, thick deposits, high salt content and high salt grade. The mining rights of eight mining areas, including Zhangxing Salt Mine, Xiaguan Salt Mine, Jiangnan Salt Mine and Shitang Salt Mine, have a total reserve of 12.14 billion tons of ore, 7.094 billion tons of NaCI, 1.105 billion tons of associated Na2SO4 and a permitted production scale of 11.94 million tons/year. The company selects high-grade mining areas for salt production, which ensures the excellent quality of salt products. Abundant salt mine resources ensure the continuous supply of brine for salt and salt chemical products and the expansion of salt cavity economy, which has obvious advantages in the industry.

　　(3) Location traffic advantages. The company is located in Huai ‘an City, Jiangsu Province, and the economy in East China is active. It is an important production area of soda ash, chlor-alkali and other chemical industries. The market demand for salt and salt chemical products is large and it has a good location advantage. Small-scale industrial salt, alkali salt and sodium sulfate have a certain sales radius. Compared with other modes of transportation, the company adopts water transportation and has built its own wharf in the Beijing-Hangzhou Grand Canal, which has a longer sales radius and lower cost. Beijing-Shanghai, Tongsan, Ninglian and other expressways meet in China, and the Xinchang Railway runs through the territory, which is very convenient for land and water transport, creating unique conditions for the company to participate in market competition.

　　(4) Advantages of technological innovation. The company won the first "Jiangsu Science and Technology Innovation and Development Award Excellent Enterprise" and "Jiangsu Manufacturing Outstanding Contribution Award Excellent Enterprise" and other honors. Focusing on building a new pattern of "salt+energy storage" industry, increasing investment in scientific and technological research and development, focusing on key tasks such as new product development, technical research, and comprehensive utilization of salt cavities, 49 research and development projects such as intelligent storage of national reserve salt were included in the 2023 R&D project plan. In the first half of the year, 4 achievements at the municipal level and above were achieved, and 3 production problems and technical research were solved. Complete 4 key research achievements (items) of gas storage, energy storage and other cavity utilization technologies, and complete 2 pilot projects of new products; 9 patents were accepted (including 6 inventions) and 6 patents were authorized (including 4 inventions).

　　(5) Advantages of integrated production and marketing. The company is one of the few salt enterprises with integrated salt production and marketing in China. It pays attention to and strengthens the construction of marketing system, sets foot in the fields of channel construction, new product development and e-commerce more quickly, and promotes the reasonable growth of marketing work and the effective improvement of quality. It is in the leading position in salt sales radiation range, sales network service response, sales ratio inside and outside the province, and its business innovation ability and market competitiveness continue to increase, and its corporate reputation and social influence continue to increase.

　　(6) Advantages of well-known brands. The company vigorously implements the "three products" strategy, aims at high-end internationalization of the brand, creates "Millennium Huaiyan", shapes the first-class brand, and enhances the corporate brand and product image. "Jingshen" trademark is a famous trademark in Jiangsu Province, and "Huai" brand is a well-known trademark in China. The company has successively won the Top Ten Enterprises in China Light Industry Salt Making Industry, the Top 100 Enterprises in China Light Industry and the Top 50 Enterprises in China Light Industry Food Industry, and has successively won many awards such as Jiangsu Provincial Governor’s Quality Award, the 18th National Quality Award, the Asian Quality Excellence Award and the First Jiangsu Boutique. Natural edible salt, seaweed iodine edible salt, natural calcium edible salt and other products have been recommended as upgraded and innovative consumer goods by the Ministry of Industry and Information Technology.

Recently, all kinds of information about Chery are quite active. One week, iCAR brand night and Star Road Star Age Night were held continuously. In addition, Yin Tongyue personally stood on the platform, gave a live test run, and so on. We can find one thing in common, that is, these activities are all related to new energy.

Intensive new car release/listing also directly shows that Chery really wants to be rude to new energy. On the just-held night of Chery Fengyun, the science and engineering man was still obsessed with the brand of technology. Li Xueyong said: Chery’s 16000T super die-casting island will be adopted at the end of the year.

It is better than the 9100T large die casting machine announced by Xiaomi not long ago. Of course, apart from technology, everyone is more interested in new cars. The T9, the first SUV of Chery Fengyun, has been pre-sold, and the price range is 159,900-199,900 yuan. Let’s see what are the highlights of the new car.

In terms of appearance, friends who know Chery may be familiar with it. The overall outline of the new car is basically the same, but new energy elements are added to the details, such as: the front face is changed to a closed design, and the interior is decorated with vertical bars, which seems to have some musical rhythm effects; LOGO adopts a luminous design; The shape of the taillight group should also be more scientific and sporty.

What is more interesting is the vehicle positioning. Fengyun T9 has a length, width and height of 4795*1930*1738mm and a wheelbase of 2770mm, which basically meets the standard of medium-sized SUV, but its internal positioning is compact SUV. For reference, the Song DM-i has a length, width and height of 4775*1890*1670mm and a wheelbase of 2765mm, and its large body size may be a big selling point of Fengyun T9 in the future, and the new car also offers 7-seat models to choose from.

The interior part is more pleasantly surprised than the exterior. Fengyun T9 adopts a brand-new central control design, which belongs to the simple style that is popular in new energy vehicles nowadays. It combines the functions of LCD instrument, suspended large screen, electronic lever, wireless charging and so on, and with the color matching of deep top and light bottom, it creates a good fresh style of technology.

In terms of specific configuration, Fengyun T9 has arranged inductive tailgate, remote control, Qualcomm Snapdragon 8155 chip, 540-degree panoramic image, front seat ventilation/heating/massage and queen’s co-driver, and has L2+ intelligent driving assistance capability. Rich configuration is also the strength of domestic brands of head.

The power part is the focus of Fengyun T9. The new car is equipped with Kunpeng Super C-DM plug-in technology, consisting of a 1.5T engine and an electric motor, matched with a 3-speed DHT hybrid special gearbox, with 360 horsepower and a peak torque of 530 Nm. Under CLTC working conditions, it has a pure battery life of 120km, a full battery life of 1400km, and a fuel consumption of 5.2L/100km, with a book value.

Summary: In terms of sales distribution, Chery has the highest overseas sales of its own brand, accounting for nearly 22%, indicating that the sales channels should be broader. We have also analyzed before that at present, Chery’s sales volume is still dominated by traditional fuel. If new energy vehicles can be recognized, there is still a chance to by going up one flight of stairs.

Judging from the current pace of new car launch, Chery’s new energy strategy is full of firepower this year, and four brands, Chery Fengyun, Jietu Shanhai, Xingtu Xingyu and iCAR, are making efforts one after another. For Fengyun T9, larger body size and solid power technology should be the core highlights. In addition, the new car has also been ordered by 9.9 yuan, which can enjoy a crowdfunding activity with a price reduction of 20,000 yuan. After the official listing in the future, the price may be even more surprising.

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"For ten years, this dream has finally taken a substantial step!" On the afternoon of October 30th, Lou Deming, a professor at Tongji University, stood in front of the biodiesel oiler at Zhuanghang Gas Station in Fengxian, Sinopec.

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From now on, two Sinopec gas stations in Fengxian District and Pudong New Area of Shanghai will start to sell B5 biodiesel as a pilot. This means that biodiesel made from kitchen waste oil has finally got rid of the "laboratory" stage and opened up the "last mile" of marketization, and it is just around the corner to realize large-scale replication and popularization.

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Lou Deming said that it has always been his dream to market biodiesel.

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"Free delivery" of biodiesel.

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After removing impurities, chemical reaction, distillation and other processes, refined fatty acid methyl ester, also known as biodiesel, can be obtained from kitchen waste oil. According to China’s national standard "biodiesel blended fuel", biodiesel that can be used in vehicles must be "blended oil". For example, B5 biodiesel provided by the two pilot gas stations is blended with 5% biodiesel and 95% mineral diesel. At the same time, dozens of quality indexes such as sulfur content, acid value, water content, condensation point and polycyclic aromatic hydrocarbons have to be examined.

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The reporter of Jiefang Daily Shangguan saw in a gas station at the intersection of Nanting Highway and Puwei Highway that two oilers have been modified, and four oilers can provide the service of filling B5 biodiesel, and the "biodiesel" mark with white characters on the green background is affixed to the ground of the relevant refueling stations; On the stop sign erected at the gas station, the four characters "biodiesel" have also been added to remind the passing vehicles.

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Looking at the oil price, the average diesel in this station is 6.02 yuan/liter, while the B5 biodiesel can be discounted by 9.5, and the price is 5.72 yuan/liter. "There is 5% biodiesel in every liter of oil, and this preferential price is equivalent to giving biodiesel free of charge." The gas station attendant said that this would attract some car owners to switch to biodiesel, and the invoice would also indicate "biodiesel".

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On the left is the unit price of B5 biodiesel, and on the right is the unit price of ordinary diesel, with preferential 0.3 yuan/liter.

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At present, this gas station in Fengxian reserves about 10 tons of B5 biodiesel, and it is estimated that it can be filled in four or five days if each vehicle is filled with 60 liters at a time. The waiter said that at the beginning, many car owners may be influenced by traditional ideas, and may not necessarily accept biodiesel. There may also be many people pursuing green environmental protection, and the specific effect remains to be seen. Before they fill the vehicle, they will take the initiative to express the oil and ask the driver’s wishes.

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It is almost the same as ordinary diesel.

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The reporter interviewed several car owners who came to the station to refuel at random. They generally welcomed biodiesel, but they didn’t choose biodiesel on the grounds of "not sure about the quality" and "may not accept it when reimbursing".

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In this regard, Lou Deming said that the quality of biodiesel that can enter the pilot of Sinopec gas station has been repeatedly tested, and it is almost the same as ordinary diesel. According to him, since September 29th, 2013, when the first No.70 bus in Shanghai was put into operation, as of September 30th, 2017, a total of 104 buses have participated in the project "Research on Shanghai Application System of Biodiesel Made from High Proportion of Kitchen Waste Oils". These buses that use biodiesel mixed fuels of three specifications (B5, B10 and B20) run for a total of 15,607,200 kilometers, and consume 456,300 liters of waste oil from kitchen to make biodiesel. In the past 10 months, another 32 sanitation vehicles have participated in the above-mentioned experiments, running 83,100 kilometers in total and consuming 2,405.6 liters of kitchen waste oil to produce biodiesel.

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The results show that after using B5 biodiesel, there is no carbon deposit on the surface of the piston top, valve, injector and other key parts of the test vehicle engine, and there is no fault related to the oil circuit. Some vehicles have also seen an improvement in exhaust emissions. Compared with pure diesel, the emissions of carbon monoxide, hydrocarbons and ultrafine particles have all decreased slightly.

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A sanitation truck is waiting to be filled with B5 biodiesel. Driver Ye Jinqing said that on average, it saves a few dollars per day compared with adding fossil diesel, and the tail gas pollution seems to be a little less.

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Solve the problem of "not enough to eat" and "no money to earn"

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Lou Deming said frankly that "gutter oil" became the technology of vehicle fuel, and it was conquered more than ten years ago. The project achievement "Key Technology and Application of Mixed Diesel Fuel Vehicle" won the first prize of scientific and technological progress in Shanghai in 2012, but since then, it has been a very difficult road to make "gutter oil" completely leave the laboratory and go to the market. To sum up, there are two levels: "not enough to eat" and "no money to earn".

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The so-called "not enough to eat" means that there is no stable source of "gutter oil" and it is impossible to guarantee the stable mass production of biodiesel.

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This problem was solved in 2013. Under the leadership of Shanghai Food Safety Office, Shanghai Food Safety Office, Municipal Greening and Appearance Bureau, Municipal Food Safety Federation, Tongji University, Shanghai Huayi Group and Shanghai Zhongqi Environmental Protection Technology Co., Ltd. signed the "Six-Party Cooperation Agreement on the Recycling of Kitchen Waste Oils in Shanghai", which clarified that the kitchen waste oils collected in the whole city were given priority to the bus pilot project. As long as conditions permit, about 30,000 to 40,000 tons of kitchen waste oil produced in Shanghai every year can be transported to designated units to produce biodiesel.

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The so-called "no money to earn" is subject to higher collection, transportation and disposal costs, and Shanghai biodiesel production enterprises have long been in the dilemma of cost inversion. Starting from 2010, the purchase price of "waste oil" of Shanghai disposal enterprises should be calculated according to a certain proportion of the sum of the international prices of crude oil, palm oil and methyl ester. Once the international oil price falls, the longer the production line is opened, the more it will lose money.

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"At present, it is still in a state of loss, and it loses several hundred yuan for every ton sold." Zhang Xuewang, chairman of Sinochem Environmental Protection, said frankly that at present, the purchase price of "waste oil" is about 3,600 yuan/ton, and the direct production cost of about 2,000 yuan has exceeded the market price of biodiesel of more than 5,000 yuan/ton. Therefore, although the disposal capacity can reach 150 tons/day, China Environmental Protection actually only disposes about 60 tons of "waste oil" every day.

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This problem was solved in 2016, and the "Emergency Support Measures for the Collection, Transportation and Disposal of Biodiesel Made from Waste Kitchen Oils in Shanghai" was promulgated, which will subsidize the losses of related disposal enterprises in case of market failure to ensure their normal operation. In addition, Shanghai has set up a budget to promote the application of biodiesel. At present, the costs and expenses arising from the production and distribution of B5 biodiesel related to two pilot gas stations are included in this budget, which will also reduce the burden on related enterprises.

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The attendant at the gas station is filling the vehicle with B5 biodiesel, which the industry has been waiting for for a long time.

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Zheng Shusong, deputy secretary-general of Shanghai Food Safety Federation, said that the promotion of biodiesel depends largely on the financial support of the government, so that the energy cost borne by enterprises is lower than the current pure fossil diesel model, so that enterprises will have the enthusiasm to use it. However, relying on financial support is not a long-term solution. The key is to find a way out of the market. This time, biodiesel has entered the social gas station, which is a huge step.

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"If a gas station can accept biodiesel, the public can really get in touch with biodiesel. Only by understanding, the whole society will further accept and recognize this new energy consumption mode." Zheng Shusong said that it is foreseeable that the sales of biodiesel will become wider and wider, and its value will also increase. At that time, disposal enterprises can no longer rely on financial subsidies and take a purely market-oriented road.

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Closed-loop management of "waste oil"

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"Waste cooking oil" generally refers to the oil produced and processed by non-food raw materials such as kitchen waste, meat processing waste and unqualified livestock and poultry products. In recent years, all parts of the country have continuously intensified the crackdown and strengthened the source control, and the illegal and criminal activities of manufacturing and selling "gutter oil" with kitchen waste as raw materials have been curbed. However, the long-term mechanism for the comprehensive improvement of "gutter oil" has not been fully established, and the illegal and criminal problems of manufacturing and selling "gutter oil" still occur from time to time. In April this year, the State Council issued the "Opinions on Further Strengthening the Governance of Waste Oil", which clearly pointed out that it is necessary to strictly supervise law enforcement, strengthen source governance, and prevent waste oil from flowing to the table; It is also necessary to increase policy support and establish a long-term mechanism to jointly promote the harmless treatment and resource utilization of kitchen waste. It is necessary to regard the treatment of "gutter oil" as the key task of food safety during the 13 th Five-Year Plan period, and strive to make a breakthrough.

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Experts believe that there is no very accurate detection method for "gutter oil" at present, and it is difficult to achieve it only by "person-to-person" supervision. At present, the main breakthrough is resource utilization, and the "sparse" market replaces the "blocking" supervision.

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Referring to the international advanced experience, San Francisco, USA, recycles waste oil from restaurants in the city free of charge, converts it into biofuel and directly forces it to be used in municipal public transport; Japan put forward the "comprehensive strategy of bio-energy", which clearly gives the recycling of waste edible oil an important position in biodiesel fuel, and formulates the policy of state support for cooperative enterprises. Waste oil professional recycling companies basically recycle waste oil from catering enterprises for free, and after a series of treatment and refining, it becomes biodiesel, and then sells it to the government at several times the cost.

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Shanghai has also gained valuable exploration experience in this regard. "Through the path of biodiesel, Shanghai has achieved closed-loop management of kitchen waste oil." Yang Jinsong, director of Shanghai Food and Drug Administration, said that in the future, Shanghai will continue to upgrade its technical standards, use the market-oriented operation mode, promote the diversified application of biodiesel from kitchen waste oil, expand from buses and sanitation vehicles to logistics vehicles and Yangtze River cargo ships, and explore the establishment of a safe and reliable mixed diesel fuel storage and filling system that is suitable for the actual situation of Shanghai and can effectively reduce costs, so as to further improve the supervision system and market operation mode of the whole industry chain.

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Related disposal technology of "waste oil"

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[car home Baoding Preferential Promotion Channel] Recently, preferential promotion activities were launched in Baoding area, with the highest discount reaching an astonishing 35,000 yuan and the lowest starting price of only 139,900 yuan. If you are looking for a medium-sized car with high cost performance, Magotan is undoubtedly a good choice. For more information and a higher discount, please click the "Check Car Price" button in the quotation form.

Magotan’s exterior design is famous for its modernity and dynamic lines. The front face adopts the popular family-style design language, with a wide air intake grille and sharp LED headlights, creating a strong visual impact. The side lines of the car body are smooth, and the waistline extends from the headlights to the taillights, showing the sense of movement and strength of the vehicle. On the whole, the design of Magotan not only maintains the sedate style of popular brands, but also has a sense of fashion, which meets the aesthetic needs of modern consumers.

The body size of Magotan is 4866mm*1832mm*1479mm and the wheelbase is 2871mm, which gives it spacious and comfortable interior space. The side lines of the car body are smooth and elegant, showing a steady and dynamic posture from front to back. Magotan is equipped with 17-inch wheels and tyre size with 215/55 R17, which not only improves the grip of the vehicle, but also adds a fashionable sense of movement to the whole vehicle.

Magotan’s interior style is simple and generous, and the layout of the center console is reasonable, giving people a comfortable and luxurious feeling as a whole. The steering wheel is made of leather, which has a comfortable grip and supports manual adjustment up and down and back and forth, providing a good control experience for drivers. The size of the central control screen can be 8 inches or 9.2 inches, which supports the voice recognition control of multimedia system, navigation and telephone, and improves the convenience in driving. The seat is made of imitation leather. The main and auxiliary seats have the functions of front and rear adjustment, backrest adjustment and height adjustment. The main seat also supports 2-way height adjustment, which improves the riding comfort. There are two USB and Type-C interfaces in the front row and the back row, which is convenient for passengers to charge devices such as mobile phones. In addition, the front row is also equipped with wireless charging function, which further enhances convenience. The rear seats support proportional tilting, which increases the flexibility of the interior space.

Magotan is equipped with an L4 engine with 1.4T and 150 horsepower, with a maximum power of 110kW and a maximum torque of 250N·m, which is matched with a 7-speed dry dual-clutch gearbox. This power combination provides abundant power output and smooth shifting experience.

The owner of car home said that Magotan’s body design is handsome and calm, especially the black body looks calm, and the design of the rear is even more eye-catching. The round and thick shape and the letters behind the Volkswagen logo make people feel that this car is very advanced.

In today’s era of electrification, how should consumers choose a "good car"? Honda, as one of the most influential automobile brands in China, is recognized as a good car by the media and users. Every time it is replaced, it will reorganize the market value and pattern.

Friends who are familiar with Honda know that the Accord is a very popular model in the market. It has long dominated the top three in the domestic B-class car market, and its sales volume is directly crushing the Volkswagen and other models.

I believe many people have considered the Accord when choosing a B-class car. Then, today we will learn about the advantages and disadvantages of the Accord. After reading it, remember to forward it to friends who are about to buy a car. Maybe it will come in handy. ↓↓

The first is the advantage part ↓

Honda Accord is equipped with two "Dream Technologies" of 1.5T and 2.0T. The 1.5T is matched with a very durable CVt gearbox, and the 2.0t hybrid version is matched with an ECVT continuously variable gearbox, which is very fuel-efficient and durable.

Whether it is a hybrid version of 2.0T or a fuel version of 1.5T, the fuel consumption of Honda Accord is a leader in the same class.

After all, for consumers who like this class of cars, fuel saving is the key.

The Accord has a length of nearly 5 meters and a width of 1.9 meters. No matter the trunk space or the internal seating space, it is undoubtedly very large, which has great advantages compared with other cars of the same class.

The large space of Honda Accord has always been a significant advantage of itself.

Since the six-generation Accord was made in China, the Accord basically belongs to the car with the largest space among the B-class models of the same level, especially the rear row space is very spacious, which is also very satisfactory to most consumers.

You must have heard of "buy an engine and send a car" before. Honda’s engine has always been its strong point, and its dynamic response is also very rapid. Whether it is the fuel version or the hybrid version of the Accord, its acceleration ability is very good, which can meet daily use and occasionally be passionate.

It is worth mentioning that the Accord is equipped withThe 1.5T Earth Dream Technology can explode more than 170 horsepower, directly crushing many 2.0T cars on the market.

After the new upgrade of Honda Accord, both the interior and the appearance have been improved in terms of "face value", getting rid of the previous "mature and steady" characteristics and becoming more fashionable and sporty, which is deeply liked by young people.

Next, let’s take a look at the shortcomings ↓

The sound insulation effect of Honda Accord is not very good, and the tire noise is relatively high. However, the poor sound insulation of Honda is a well-known old problem. Except for the China market, almost no car has a leading sound insulation effect in the same class.

After all, its main power and control are relatively primary and secondary.

Honda Accord adopts the mainstream front McPherson+rear multi-link independent suspension of the same level. Perhaps in order to ensure the handling performance, the suspension adjustment of the car is relatively hard, butThe advantage is that the curve support is good, but the disadvantage is also obvious.

If you take some rugged roads, the sense of bumps is obvious, and the overall riding feeling is not very comfortable, but it is very suitable for taking high-speed. This is a matter of opinion.

Thin car paint can be said to be a big "feature". Although the thin paint does not mean that the safety of the vehicle is poor, the paint surface is easily scratched if it is not careful.

When encountering some slight scratches, a car with thin paint can easily be peeled off, which will only increase the repair cost, so this is also a place criticized by many car owners.

Suggestion ↓

It is recommended that qualified consumers try to choose hybrid models.

Although there may be many consumers who are worried that the batteries of hybrid models are not durable, in fact, today’s Honda hybrid technology is very mature, and the vehicles are driving normally. It will definitely be no problem in ten or eight years.

Moreover, hybrid models can bring users a better driving sense, stronger acceleration power and better fuel economy.

As long as you are used to driving hybrid vehicles, I believe it is difficult for most people to drive back to fuel vehicles.

Generally speaking, the new Honda Accord has a certain improvement in "face value", and has a good performance in terms of space and fuel economy. Dynamic performance is Honda’s consistent advantage, but it also has some shortcomings, such as poor sound insulation effect, hard suspension and thin paint.

As the saying goes, no one is perfect, and the car is never finished. Consumers must understand clearly before buying a car, and then choose a car that suits them after comprehensive consideration.

What do you think?

What else do you want to add? Please leave your opinion!

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(The pictures are all from the Internet, and they have been deleted)

I am,

A person who works hard and loves life.

Thank you for meeting, welcome to interact ~

Recently, a suspected Changan Mazda EZ-6 car purchase invoice has attracted widespread attention on the Internet. The invoice shows that the model is an EZ-6 pure electric BEV, priced at 221,800 yuan. This has caused quite a stir in the automotive industry. As Changan Mazda’s first new energy product and the only model in the joint venture B-class sedan market that provides range-extending power options, the exposure of this pricing undoubtedly sends a signal to the market that "the comer is not good".

Let’s take a look at the verification of the authenticity of the invoice first. In the exposed picture, the invoice date for this car purchase is August 16, which is more than a month earlier than the pre-sale time. Normally, when a new car is launched, the car company has a complete time advancement process. For a joint venture car company like Changan Mazda, it is not surprising that China and Japan need to make joint decisions and agree on the price 2 months in advance. In addition, although sensitive information such as the invoice code is coded, from the information of the invoicing party and the invoice seal of Changan Mazda Automobile Co., Ltd., this invoice does not look like a counterfeit, and it is quite reliable. Since the invoice may be genuine, the price of the product shown on the invoice is most likely the true price of the EZ-6.

In fact, since the Changan Mazda EZ-6 made its debut at the 2024 Beijing Auto Show, it has quickly become one of the most eye-catching sedans in the joint venture new energy field. Its wide attention is not accidental, on the one hand, because the EZ-6 stands at the forefront of the joint venture new energy field in terms of shape design, and on the other hand, it is the only model in the B-class sedan market that provides extended range power options, making up for the gap in the joint venture new energy field. This positioning has undoubtedly attracted the attention of a large number of consumers and industry insiders.

In terms of body size, the length, width and height of the EZ-6 are 4921/1890/1485mm respectively, and the wheelbase is 2895mm, which makes it very spacious. The vehicle adopts a frameless door and a hatchback design. Although the shape is more new and energy-oriented, the through taillights and four round gun downlights still retain the shadow of Mazda’s classic design elements. In terms of power, the EZ-6 will be available in two forms: pure electric and extended range, with a rear-drive layout. The power parameters of the pure electric version are 190kW, while the extended version is equipped with the same 1.5-liter range extender, and the power parameters are exactly the same. In terms of battery life, according to the capacity of the battery pack, the range of the pure electric model is 480km and 600km respectively. The extended range vehicle can achieve a range of more than 1300km on a single charge and a tank of oil.

In terms of intelligent configuration, the EZ-6 also shows a very high level. The vehicle is equipped with Qualcomm Snapdragon third-generation 8155 chip, 14.6-inch floating central control screen, full LCD instrument panel, AR-HUD head-up display, 180-degree panoramic chassis, adaptive cruise control and lane keeping assistance and other advanced technologies. With high-end configurations such as rare Sony audio, 64-color ambient lights, and zero-gravity seats, its luxury sense is even higher.

So how competitive is this Changan Mazda EZ-6 with a price of 221,800 yuan in the market? First of all, from the perspective of configuration, the EZ-6 has far exceeded the joint venture models of the same level. As a joint venture pure electric intermediate car, compared with the same level of Tesla, the price of about 300,000 yuan and the starting price of Volkswagen ID7 of 227,700 yuan, the price of the EZ-6 pure electric version at 221,800 yuan can be said to be very reasonable, and even some unexpected benefits. This pricing strategy will undoubtedly bring a lot of pressure to other joint venture new energy models in the market.

Based on historical experience, Mazda has always had a relatively flexible pricing strategy, and often can break the market deadlock and lead the trend. Therefore, it is expected that the final price of the EZ-6 will likely fall within the range of 18-240,000 yuan. If the pre-sale stage is accompanied by some exciting preferential policies, the EZ-6 is expected to become a popular model in the market and seize a huge share of the joint venture new energy B-class car market.

It is reported that the EZ-6 will start pre-sale on September 28, and is planned to be officially launched at the end of October. With the final price announced, there will definitely be more discussions and comparisons about it in the market. But it is foreseeable that whether the Changan Mazda EZ-6 can truly shake the market and cause industry changes will soon be revealed, which deserves further attention from consumers and industry insiders.

How do you feel about the pricing of the Changan Mazda EZ-6? Please share your thoughts and insights in the comment section.

[Autohome Taizhou Discount Promotion Channel] brings you the latest car purchase discount information. Currently in Taizhou, Xingtu Lanyue is conducting an unprecedented price reduction promotion, with the highest discount reaching an astonishing 18,000 yuan. The starting price is already as low as 175,900 yuan, which undoubtedly provides consumers with an excellent car purchase opportunity. If you are interested in Xingtu Lanyue, be sure to seize this moment and click "Check the car price" in the quotation form to get more favorable car purchase conditions.

The exterior design of Xingtu Lanyue is full of power and modernity, and the front face adopts a bold polygonal grille with tough lines, highlighting its extraordinary aura. The air intake grille is exquisitely chrome-plated, which complements the matrix LED headlights, showing the fusion of technology and luxury. The overall style is majestic, and the body lines are smooth, giving a sense of stability and dynamics of a luxury SUV. Whether it is the carving of details or the overall proportion, Xingtu Lanyue shows the craftsmanship aesthetic of a high-end car.

Starway Lanyue creates an impressive profile with superb craftsmanship and dynamic design. The body size is 4970mm x 1940mm x 1792mm, and the wheelbase is 2900mm, ensuring spacious interior space and driving stability. The front and rear wheel tracks are 1644mm, and the coordinated body proportions highlight the sense of balance and power. The tire size is 245/50 R20, and the delicate wheel rim design not only enhances the visual impact of the vehicle, but also ensures the stability and handling performance during driving.

The interior design of Xingtu Lanyue highlights the perfect fusion of luxury and technology. Using exquisite leather material, the steering wheel provides a comfortable grip, wrapped in leather and supports manual up, down and back adjustment, ensuring that the driver can easily find the most suitable driving position. The 15.6-inch large central control screen stands on the dashboard, which not only displays clear information, but also supports automatic speech recognition control system, which is convenient for operating various functions such as multimedia, navigation, telephone, air conditioning and sunroof. The USB and Type-C interfaces are equipped to meet the various device connection needs of passengers. The front row also has the function of wireless charging of mobile phones, which enhances the convenience. In terms of seats, whether it is the driver’s seat or the passenger’s seat, it supports front and rear adjustment, backrest adjustment and height adjustment, and is equipped with heating and ventilation functions to provide passengers with extremely high comfort. The driver’s seat also has a power seat memory function, which is convenient for the driver to adjust quickly. In addition, the second row of seats can also be adjusted back and forth and backrest adjustment, providing flexible space. The rear seats support proportional reclining, further increasing the flexibility of storage and loading.

Xingtu Lanyue is equipped with a 2.0T turbocharged engine, which has a maximum power of 192 kilowatts and a strong power output. Its maximum torque reaches 400 Nm, providing the driver with sufficient power support. With the 8-speed manual transmission, the vehicle changes gears more smoothly, further improving the driving experience and fuel economy.

Summarizing the insights of Autohome owners, Xingtu Lanyue has won his admiration for its unique exterior design, especially the elegant profile of the side lines, which seems to surpass the same level of models such as Yaoguang. This undoubtedly strengthens the status of Lanyue in the hearts of consumers, becoming a competitive and attractive model. For consumers who pursue individuality and aesthetics, Xingtu Lanyue is undoubtedly the ideal choice to meet their needs.

Today, I picked a car in the full-size SUV to introduce to you, and it is it. Let’s take a look below.

First of all, from the appearance, the front face of the navigator looks very individual and flamboyant, equipped with a three-frame air intake grille, which looks relatively clean. With the dignified headlights, the overall look is full of simplicity. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing, etc. To the side of the car, the body size of the car is 5657MM*2073MM*1934MM, the car adopts exquisite lines, the side circumference gives a very eye-catching feeling, with large-sized thick-walled tires, smooth lines run through the entire side of the car. On the rear design, the rear looks very sharp, the tail lights look very fashionable and generous, coupled with the unique shape of the exhaust pipe, the sense of neatness leaps in front of you.

In terms of the interior, the front face of the navigator looks very cool and rich in functions. The steering wheel of the car is very round and made of genuine leather, which makes the grip feel full and delicate. From the central control point of view, with the 13.2-inch touch LCD central control screen, the interior style is impressive and looks very atmospheric. The dashboard and seats also feel good. Let’s take a look. The dashboard of the car presents an angular design style, which looks very technological. The car adopts leather seats, which are well wrapped, and the overall comfort and wrapping are not bad.

The navigator is matched with an automatic manual (AT) gearbox, with a maximum power of 305KW and a maximum torque of 670N.m, resulting in good power performance.

The overall performance of the navigator’s trunk space is relatively good, and the shape is regular, which is convenient for personnel to pick up luggage. At the same time, the car is equipped with fatigue reminder, anti-lock braking (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD) main driver airbag, passenger seat airbag, knee airbag, side air curtain, front side airbag and other safety configurations.

To sum up, models at this level often offer a good balance of cost performance and practicality, and are often considered by most consumers to be the first choice when buying a car.