Video: Deng Chao, Zhang Shaohan "Invisible Wings" Chao Ge Dream Concert, Run 180615

Three hundred and sixty lines, and the champion. Last night, Zhejiang Satellite TV An Muxi’s "Run" ushered in a special and unforgettable entrepreneurial challenge. In the program, "Logging Tired", Zhang Shaohan, Han Xue, and Song Xiaobao each chose their entrepreneurial direction, and opened a new chapter in their life after "graduation" with the assistance of "excellent Jin cultural representatives" and "Tear Famous Brand Strategy Team". At the scene, Zhang Shaohan and Lu Han opened their throats in amazement, detonating "Memory Kill" on the whole network with unforgettable golden songs; "Logging Tired" hurt "dolphin sound" in the newly upgraded fingerboard game; and Deng Chao, who was resourceful and resourceful, turned around perfectly and became the biggest winner of "Business War Edition Tear Famous Brand". In addition, this episode was recorded in Shanxi, the birthplace of Jinshang culture. Many related elements appeared in the whole episode, such as the family motto of Jinshang, such as specialty aged vinegar, miscellaneous grains, coal, paper cutting, etc. "Logging Tired" and the audience experienced a cultural return and "earthy" style.

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Zhang Shaohan and Luhan were stunned to open their throats and detonate the memories of golden songs. The brothers jumped the fingerboard and made "dolphin sounds" in pain.

As a "giant lung little queen" who has been popular on both sides of the Taiwan Strait and three places, Zhang Shaohan not only created countless classics for the Chinese music scene, but also accompanied the growth of a generation with her singing. In this issue, Zhang Shaohan and her brothers presented the audience with a "ancient concert" that broke the sky. When "Aurora", "Happy Worship" and "Invisible Wings" and other golden songs were sung by Zhang Shaohan again, many netizens sighed: "I contracted the songs of youth, which are obviously very happy but inexplicably tear-jerking." Compared with Zhang Shaohan’s music "tear gas", Lu Han’s "Simple Love" was more light-hearted, and netizens said excitedly: "Mingren doesn’t say secret words, and today I will go to my grandmother’s house with the deer."

The stunning opening of Zhang Shaohan and Lu Han detonated the memory of the golden song on the whole network, and the newly upgraded fingerboard game made netizens laugh. In the program, the evaluation of the "School of Management" specialty is almost "all based on blind guessing", not only frequently suffered the ultimate punishment of the fingerboard, but also issued a super-high octave "dolphin sound" due to pain, while the "School of Economics", who survived the disaster, was so excited that "his expression was out of control" in the aftermath of the disaster. Everyone laughed and said, "Your face is full of fear of being dominated by the fingerboard. Forgive me for laughing unkindly." "The screaming of circling the beam for three days is more compatible with the laughter of the audience."

"Business War Edition Tear Famous Brand" Surprise Reversal, Deng Chao Perfect Reversal Single-handedly became the biggest winner

From the "Running Man Famous Brand Wars" of "Reverse Operation" to the "Acting Version of Ripping Famous Brands" of last week’s "Love Apartment" old friend welfare special, the creativity and excitement of this season’s "Running Bar" "Ripping Famous Brand Wars" can be described as both explosive. In this issue, the "Logging Tired" who just "graduated" carried out a fierce "business war version of ripping famous brands" with the money he worked hard in "Shanghai". In the program, the "five families" not only have to make advance investments, but also ensure that the third one in their investment group can be eliminated.

Facing the dual test of intelligence and physical strength, Deng Chao, who was single-handed, used his meticulous strategy and superb acting skills to perfectly reverse the game and became the biggest winner of this issue of "Business War Edition Ripping Famous Brands". At the scene, Deng Chao, who was weak in the early stage, calmly analyzed and invested all the 100 taels of entrepreneurial funds in himself. After the "Ripping Famous Brands War" started, Deng Chao tactfully released fake news and successfully eliminated the third group of "Deng Family". The netizens praised "Life depends on acting skills, and Brother Chao’s IQ is against the sky today." "Single-handedly, you can also turn defeat into victory. This time, the excitement of ripping famous brands is Up".

Next week, "Logging Tired" will present a fan club with both momentum and splendor for the audience. What wonderful songs will Zhang Jie and Zhang Liangying’s surprise arrival bring us? Why did Li Chen shout "What are you doing" in horror? All the answers are in "Run" by An Muxi of Zhejiang Satellite TV every Friday night.

1905 movie network news On May 26, the shortlist for the Magnolia Awards of the 28th Shanghai TV Festival was announced, and 22 works including "Beginning" were shortlisted for the best TV drama nomination list.

This year’s Shanghai TV Festival has collected nearly 1,900 TV works from 49 countries and regions on five continents. Among the 981 applications this year, 167 Chinese TV dramas, 158 overseas TV dramas, 175 animated films, 342 documentaries, and 139 variety shows. After selection, 22 works were shortlisted. Among these works, including various types of TV dramas, a hundred flowers are blooming.

The shortlist includes the 2023 hit drama "Hurricane", "The World", "County Party Committee Courtyard", "Happiness to Wanjia", "Children of Qiao Family" and "Our Ten Years", which are still very competitive. In addition, the sci-fi work "Three-Body Problem" excels in the same genre, and the costume drama "Dream Hualu" reproduces the charm of traditional Chinese culture.

In terms of actors,,,,, will compete for the Best Actor of the Magnolia Awards this year, all of which are powerful factions, and the competition is very intense; the Best Actress of the Magnolia Awards will be selected from,,,.

In the animated film category shortlist, it has a super popular list. The film tells eight independent stories rooted in traditional Chinese culture in the form of animation, presenting the charm of Chinese culture across time and space.

Excellent variety shows such as "Sven Jiangnan" and "This is China" were shortlisted in the variety variety category list. 10 works such as "Restart Life", "Coquettish Lawyers, Season 6", "Their Fate", "Blanca", "Another Me in the Palace" and "Marriage Life" were shortlisted in the list of overseas TV series units. In terms of documentaries, "North Ring Road", "Cotton Picking Season", "Reverse Road", "Karaoke Paradise", "On Fuel Rice Oil Salt", "Green Planet", "Crime of the Century" and other works were shortlisted.

The star of the first episode.

Nicholas Tse in "Twelve Sharks 2" seemed to have changed overnight. Compared with the first season, there was no flirting throughout the process, and the cooking was very serious. Could this be the power of love?

Yes! This show has been broadcast, and it has changed a lot! After watching it, I really can’t get used to it for a while. How to describe it? The feeling of chewing garlic after drinking coffee…

The reason why "Frontier" attracted a lot of attention last year was because Nicholas Tse’s Moments were very powerful. There were many big coffee platforms on a food show, and everyone was very excited. They had never seen such a game! Now, the variety show lineup is all stars, so this selling point is also good.

Of course, after a year of tempering, Nicholas Tse also knew – you can’t do a show every time, you have to take it slowly. From this point of view, "Edge 2" is the season that best reflects the true level of the program team.

The mode has changed: single flirting is changed to group challenge cooking

It can be seen that Nicholas Tse’s blade duck’s knife skills have been practiced.

Chen Weiting hung the duck and dropped it. The netizens could see that he was designing the plot.

Last year’s "Twelve Flavors" was indeed a "movie-grade food reality show". And "Twelve Flavors 2" is more appropriately called "food reality show".

Why do you say that? – Take a look at the changes in "Sharp Taste 2".

Let’s start with Nicholas Tse himself. Last year, when he made "Twelve Sharks", he spent eight months and invited about 15 relatives and friends, regardless of the cost, to fly and shoot between countries. This kind of layman’s approach that seems to be holding back big tricks, now analyzed, may be a bit to show off to Wang Fei. Chasing people! It has to be vigorous. But in any case, as a variety show, it is a bit too extravagant.

Zhao Wei, a guest on "Fengwei 1", praised Nicholas Tse, saying that "sure enough, someone does not love wrong".

Once a brand is established, it has to consider making money carefully. Judging from the broadcast of "Frontier 2", there are these changes in the model:

Last year, I was visiting various countries, Paris and French wineries. This year, I’m sorry, I only chose to visit my home country. The name "Exploring the unique Chinese cuisine" is actually to make the signature dishes of the eight major Chinese cuisines one by one.

Last year, it was positioned as a movie-grade gourmet reality show. In addition to filming in a movie style, flirting and falling in love in the name of cooking – this plot setting is the biggest highlight. This year, it is completely in the style of Korean game reality shows. No wonder some netizens said that "it is like watching" Transformer "and" Where Are You Going, Dad ". If I want to say, netizens are eye thieves! The joining of the screenwriter of the original Korean" Where Are You Going, Dad ", plus all-round no-NG real shooting, plus the assistance of the Korean reality TV camera guide throughout the process – it must be this style.

Last year, Nicholas Tse danced alone. When he met relatives, he would spread love, and when he met friends, he would spread love. Now, Nicholas Tse, who has converged, has set the lineup to "4 + X". This "4" is the combination of Chen Weiting, Ma Su, and Yuquan. As for "X", I have already seen Tong Liya, and there will be Yang Mi, Tang Yan, Zhang Jingchu, Gu Juji, Sun Nan, Jing Boran, Li Yuchun, Lin Feng, Zhao Liying in the future… Is it too much exposure at once? In fact, it doesn’t matter, I just want you to see: I used up all the big coffee at once last year, and this year I can only do this. I regret not keeping a hand at the beginning.

Actual combat level: The mission is too simple, and the plot design is obvious

You can get ducks by feeding them, and there is no challenge difficulty.

The Yu Quan combination performed well.

Tong Liya easily obtained honey.

In one sentence, it sums up the plot of "Fengwei 2" as follows: Nicholas Tse packed a small courtyard in the suburbs of Beijing and wanted to make a Peking duck in three days. However, this duck needs materials. So Chen Weiting, Ma Su, Yuquan and Tong Liya all helped. On the way, it experienced a rare sandstorm for 13 years. Finally, the six people overcame various difficulties to make a roast duck, which was tasted by the mysterious celebrity chef in Beijing and received praise.

After the first episode was broadcast, netizens liked it and played it. Not to mention the likes, it’s awesome and good-looking anyway. Let’s talk about the part of the play: "It’s so boring and low in the countryside, it’s not as good as the first season." "Is it so laborious to carry firewood? The link is a bit watery."… Is that the case? Take a look.

At the beginning of the show, the labels of the members of the "Fengwei family" came out, and they came prepared. The chef is Nicholas Tse, the eldest cousin is Hu Haiquan, the second cousin is Chen Yufan, the eldest cousin is Ma Su, and Chen Weiting is the younger cousin. From this name, it is arranged in the family, and the main concept is the concept of family, which is in line with the theme of the food show.

Let’s take a look at the content of the challenge – making roast duck. To be honest, this dish is a kung fu dish. It’s hard to make. Don’t look at the three-day process of "Fenwei 2", the most it takes is to show the process of roast duck, which plays a role in popularizing knowledge. In addition, from the perspective of the stars’ challenge, it’s too simple – you can get ducks by feeding a duck? The firewood is all cut, just memorize it. Is it still a challenge? The actress can get honey for free by wearing a mask to experience it? This mode of playing games is the specialty of the Korean team, but from this episode, it seems too pediatric, a bit like an adult "playing house".

For the characters in the show, it’s not bad. Nicholas Tse, it can be seen that he has done his homework, and the method of slices of duck meat cannot be concealed from the chef Lao Dong. As a core member, his big brother’s role-playing is very good; Yu Quan members are honest and hard-working in it, and it is quite interesting to occasionally compare, especially when the sandstorm strikes, the two take the initiative to play the guitar in the room, and their functions are very obvious; the delicate Ma Su, its effect is to reflect the strengths of women – need to protect and neutralize the atmosphere; Chan Weiting is worthy of acting, and his performance is very good, especially the scene of falling ducks. His acting is simply first-class, and even netizens can see that it is a designed plot… Nicholas Tse wants to hold the little fresh meat, and his intention is obvious, so the younger brother is also working hard. Oh, and Tong Liya, sorry, I just remember that this girl is advertising.

The sandstorm is coming, and Nicholas Tse is anxious.

Let’s talk about the unexpected situation. The program team encountered the biggest sandstorm in 13 years, which disrupted all plans. It can be seen that Nicholas Tse was anxious at the time – the show was just filming the first episode, and all its efforts were going to be wasted? Reluctant. Fortunately, in that chaotic situation, seeing the excellent performance of the cameramen and the performance of the stars without NG in all directions was quite touching. – If there was no sandstorm, the show would definitely be less interesting.

In the end, the show’s attitude towards food was indeed very sincere, which was a big highlight. The roast duck needs sugar water, the fire needs fruit wood, and the duck falls and clasps his hands together to say sorry… Well, respecting food is the foundation of eating.

Improvement as appropriate: The painting style changes too fast to accept

Hai Quan and Ma Su blow "duck"

Old rules, or a little advice.

When making a show, I am most afraid of being compared, and it is still compared with myself. "Frontier 2" is all shot in China, and it is a down-to-earth farmhouse at first. It is obviously different from the tall business card cities in the past, and many netizens express that they cannot accept it. In fact, you should also take the initiative to inform netizens – what is the core of this season. Let them change their inherent views and change their expectations.

To be honest, I watched the show and didn’t feel the resonance. As far as the current situation is concerned – Nicholas Tse makes his own dishes, I have no urge to eat out or cook by myself at all. I see the most bullet comments like this: "Chef Xie, you continue to show off, I will eat a bowl of instant noodles first"… How to close the stomach of TV and netizens through food should be the essence of food shows, right?

In addition, too many parts of the show are reflected in finding ingredients and cooking, and the finished product is shared with the old aunt and friends, and the camera is a little less. It is still necessary to play up the food and enjoy the results at the same table as family. When there is food, the person who eats is also the core.

****

Nicholas Tse, this pot is very expensive.

See that boiled plastic bag? Special.

Finally, two more things.

Can there be more commercials for the show? It has reached the point of being naked! Close-up plus star use, absolutely.

Can Nicholas Tse show off his skills more fiercely? The pot for cutting duck meat is very expensive; the knife for cutting duck meat is several thousand yuan; netizens are most worried about the plastic bag boiled in hot water, which is actually specially made with environmentally friendly ingredients. Not only can it withstand high temperature, but it is also non-toxic… You city people really know how to play.

1905 movie network news Hong Kong film and television can be said to be a representative stage of Chinese film and television. From the 1940s and 1950s to the present, Hong Kong film and television can be said to have experienced ups and downs until returning to the ordinary. During this period, many Hong Kong actors such as Tony Leung, Andy Lau, Zhang Zhaohui, and Guo Fucheng not only became famous all over the country with many classic film and television works, but also won various awards. The name of Best Actor lives up to its name. However, with the influence of Hong Kong film and television not as great as before, they have been baptized over the years, but now they are more and more flavorful.

　

Tony Leung: An outstanding representative of Hong Kong’s powerful actors

　　　　

Tony Leung has starred in many TV dramas. Over the years, the handsome students in the TV dramas have been transformed into the strength of the award-winning best actor, with representative works such as,,, etc.; the eyes are bottomless and profound, the breath is mature and deep, and the conversation is oozed with humor and melancholy. Whether it is serious art or comedy, art film or commercial martial arts film, Tony Leung is competent, and he is an outstanding representative of Hong Kong’s powerful actors. Now, a movie starring Tony Leung is about to be released on the first day of the new year. In the movie, Tony Leung will play the unreliable "temporary father" Tu Sigu.

　

Andy Lau: Known as a symbol of hard work in Hong Kong

　　　　

For a long time, Andy Lau has been evaluated as a good actor, a good singer, and a better character. His diligence and dedication are also very prominent in the entertainment industry, and he is known as a symbol of diligence in Hong Kong. Representative works include,, etc.; Andy Lau has played many underworld roles with affection and righteousness, and his image deeply influenced the young people at that time. After that, he tried to transform into more in-depth role types, and his acting career also took it to the next level. Now that the movie starring him is officially launched on the whole network, Andy Lau will play Lei Luo again after 25 years, which is full of expectations.

　

Zhang Zhaohui: Combining the characteristics of the Hong Kong acting school

Zhang Zhaohui can be said to be a combination of all the characteristics of Hong Kong’s acting school, starring in the protagonist or supporting role can be grasped, also good and evil, acting like what, difficult to distinguish between loyal and traitors, he has had wonderful performances in many film and television dramas, representative works include "Golden Decade", "Big Guy", etc. Now, the urban emotional drama "Full Time Without Women" starring him, and other film and television dramas have hit the air one after another, whether it is "overbearing president" Zhuang Huo/Ruan Man Hung, or the "good and evil" Pope, Zhang Zhaohui has pinned it just right, and has nominated Hong Kong, Singapore, and Malaysia for Best Actor by virtue of "Full Time Without Women". With the hit broadcast of the new drama "Sex is in Love", Zhang Zhaohui, the male god of the acting school, also joined the Chinese public security Hong Kong social workers perform perfectly.

　

Kwok Fu-cheng: A Condensed Hong Kong Pop Culture Symbol

Kwok Fu-cheng himself is a condensed symbol of Hong Kong pop culture. From him, you can see the ups and downs of the entire Hong Kong entertainment industry. He was a youth idol, his subsequent struggles, and his achievements until today. The never-say-die spirit is the projection of the tide change in Hong Kong’s entertainment industry for 20 years. Representative works include,,, etc.; now, the spy blockbuster starring him is online, and Kwok Fu-cheng has a variety of shapes in the film, such as underground intelligence officers, tailors, beggars, etc., which have always been a topic that audiences enjoy talking about. And the movie starring him will also be released on the first day of the new year, so stay tuned.

　　A takeaway rider in Meituan, Zhenjiang City, received an order from the system. After receiving the order, the takeaway rider went to the merchant to pick up the meal according to the process, but when he was about to deliver the meal, the buyer sent a message saying that he was trapped in a pyramid scheme organization! And asked the rider to call the police for her. On the 6th, the Zhenjiang Runzhou police told reporters that it was based on this important information of the Meituan takeaway rider that the police immediately followed the line and successfully destroyed a latent pyramid scheme den. At present, the police are declaring justice and courage for the Meituan rider. Correspondent, Zhang Hang, Zhang Dongni

　　Yangzi Evening News/Eye Raising Reporter, Wan Lingyun

　　Takeout deliveryman receives strange order

　　It turned out that the orderer asked him to help call the police.

　　The police told reporters that Mr. Yu, a 48-year-old Zhenjiang takeaway rider, had been working as a Meituan takeaway deliveryman for almost two years. At 2:48 p.m. on April 3, Mr. Yu received a "Juewei Meat Strips" takeaway from a pork rib shop ordered by Ms. Jiang, and the address column read "Random". Master Yu called to contact, but the other party did not answer. Could it be a prank?

　　Unexpectedly, Ms. Jiang, who placed the order, suddenly added to Master Yu’s WeChat. In WeChat, Ms. Jiang said that she was controlled by the pyramid scheme gang and hoped that Mr. Yu would help the police. Mr. Yu quickly asked the customer to send the location address and go to the police station to call the police.

　　After that, Mr. Yu kept in touch with Ms. Jiang, the person who asked for help, according to the requirements of the police at the Zhenjiang Heping Road Police Station who received the police. During this time, he obtained Ms. Jiang’s location through WeChat.

　　According to the location, the police at the Heping Road Police Station of the Runzhou Branch of the Zhenjiang Public Security Bureau searched for several times and finally found a house that was consistent with the characteristics described by Ms. Jiang after more than half an hour.

　　With the help of Mr. Yu’s knock on the door, the police broke down the door and controlled the eight people in the house on the spot.

　　But strangely, no one admitted to calling the police for help on the spot. The police immediately took everyone back to the police station.

　　It was not until the morning of the 4th that the identity of the rescuer was clear. She was Ms. Jiang from Fujian. Zhou Fei, a police officer handling the case, told reporters: "Because the police were worried about retaliation, after the police went to the scene of the pyramid scheme den, she did not dare to admit that she called the police. The police at the scene also contacted Ms. Jiang according to the mobile phone number provided by Mr. Yu, but she deliberately turned the mobile phone to silent, so the police at the scene could not find Ms. Jiang."

　　The 21-year-old girl fell into a pyramid scheme trap and called the police on the "curve" in the rental house

　　Ms. Jiang, a 21-year-old from Fuzhou, Fujian, was tricked in November by an online user who said she had a job in Zhenjiang. The user took her to visit Zhenjiang for a few days, and then told her to "do this business" – selling products in name, but not in fact, developing offline products.

　　According to Ms. Jiang, she didn’t know what a pyramid scheme was at that time. It was not until her cousin contacted her before the Chinese New Year this year that she reminded her of "beware of pyramid schemes". After searching online, she realized that she may have fallen into a pyramid scheme trap.

　　Although the people around her allowed Ms. Jiang to use her mobile phone, the sound insulation in the rental house was too poor, and she was afraid of being discovered by them if she called the police. At the same time, in the pyramid scheme den, although she was not abused, beaten or detained, she could not go out alone, so she could not escape the rental house.

　　"I didn’t dare to call. My cousin said why don’t you order takeout and ask the delivery person to help you call the police." It was with the reminder of her family that Ms. Jiang took this measure on the 3rd and asked Meituan’s delivery brother "Curve" to call the police.

　　At present, Ms. Jiang is waiting for her relatives in Fujian to come and take her home. The police said they would next dismiss the pyramid scheme workers and contact the owner of the rental house to terminate the contract between the two parties.

　　Mr. Yu, the Meituan takeaway rider who actively provided Ms. Jiang with clues for help and assisted the police in finding Ms. Jiang’s whereabouts, will report the corresponding rewards to the department for bravery.

The state attaches great importance to the development of the digital economy and accelerates the pace of digital development

In March 2021, the "14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Outline of Vision Goals for 2035" were released, which made an all-round layout for the development of the Internet in our country. After that, the "14th Five-Year Plan" special project plans in the field of informatization were introduced one after another, and important arrangements were made to promote digital development and build a digital China. In October 2021, the General Secretary of the Supreme Leader further emphasized during the 34th collective study of the Political Bureau of the CPC Central Committee that it is necessary to stand at the height of coordinating the overall situation of the great rejuvenation strategy of the Chinese nation and the world’s unparalleled changes in a century, coordinating the two major domestic and international situations, and the two major events of development and security, giving full play to the advantages of massive data and rich application scenarios, promoting the deep integration of digital technology and the real economy, empowering the transformation and upgrading of traditional industries, giving birth to new industries and new business models, and constantly strengthening, improving and expanding our country’s digital economy.

Second, a number of laws have been issued to ensure cyberspace security in an all-round way

Since September 2021, the "Data Security Law of the People’s Republic of China", "Regulations on the Security Protection of Critical Information Infrastructure" and "Personal Information Protection Law of the People’s Republic of China" have been implemented one after another, providing the industry with a more detailed and operable legal basis and behavioral rules, and further solidifying the institutional foundation of the Internet legal system, marking our country’s cyber security protection has entered a new stage.

Third, the introduction of anti-monopoly guidelines and other policies, Internet enterprises compliance development process accelerated

In February 2021, the Anti-Monopoly Guidelines of the Anti-Monopoly Commission of the State Council on the Platform Economy were officially issued, systematically responding to the challenge of Internet platform monopoly for the first time, releasing a clear signal that Internet platforms are not a place outside the law of anti-monopoly. In October, the Antimonopoly Act of the People’s Republic of China (Draft Amendment) was announced. This is the first amendment to our country’s Antimonopoly Act since its release, which has increased penalties for monopolistic behavior and effectively prevented disorderly capital expansion. At the same time, the Ministry of Industry and Information Technology continued to promote the governance of APP infringement of user rights and interests in depth, and launched a special project rectification action in the Internet industry in July 2021. The implementation of the above series of regulations and special projects has played a significant role in compacting the main responsibility of enterprises and creating a fair competition, safe and orderly Internet market environment.

IV. The Central Office and the State Office issued the "Opinions on Strengthening the Construction of Network Civilization" to create a clear cyberspace

At present, the state attaches great importance to the construction of network civilization. Since June 2021, the Central Cyberspace Administration of China has deployed a series of special projects such as "Qinglang’rice circle ‘chaos rectification". In September, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Opinions on Strengthening the Construction of Network Civilization" to further promote the healthy development of network culture.

The overall scale of Internet users in our country exceeds 1 billion, opening a new chapter in the development of digital infrastructure

In 2021, the development environment of "5G + Industrial Internet" will continue to improve. First, the infrastructure support capacity will continue to upgrade. There are more than 32,000 5G base stations applied to the industrial Internet; there are 15 cross-industry and cross-field industrial Internet platforms, more than 100 platforms with certain regional and industry influence, and the total number of access equipment exceeds 76 million sets (sets). Second, the level of industry application continues to improve. "5G + Industrial Internet" has more than 1,800 projects under construction across the country, covering more than 20 key industries and fields of the national economy, and creating tens of thousands of 5G application innovation cases. Third, the technical standards have been accelerated. Industrial 5G modules are the core components of the industrial end point. The general 5G module standard has been initially formed. The types of modules continue to increase and the market price continues to decline, paving the way for large-scale applications. The integrated development of "5G + Industrial Internet" will further deepen and expand the application of industrial 5G, and empower the digital, networked and intelligent transformation and upgrading of the real economy.

"5G + Industrial Internet" enters the fast lane of development, deepening the vertical and horizontal exploration of integrated applications

The development environment of "5G + Industrial Internet" continues to improve. Infrastructure support capabilities continue to upgrade, with more than 32,000 5G base stations applied to the Industrial Internet; there are 15 cross-industry and cross-field industrial Internet platforms, more than 100 platforms with certain regional and industry influence, and the total number of access equipment exceeds 76 million (sets). The level of industry application continues to improve, and "5G + Industrial Internet" has more than 1,800 projects under construction across the country, covering more than 20 key industries and fields of the national economy. Technical standards are accelerating.

Enterprises in our country actively build an open-source ecosystem of open innovation and promote the development of in-depth information technology innovation

In 2021, our country’s enterprises actively built open-source platforms, and Baidu’s comprehensive share in China’s deep learning platform market continued to grow, ranking first. Huawei officially released HarmonyOS 2 Hongmeng mobile operating system and Euler digital infrastructure operating system, realizing a unified operating system to support multiple devices, and one application development covers the whole scene.

VIII, our country formally applied to join the Digital Economy Partnership Agreement, driving the rapid development of digital trade

At present, in the context of the rapid development of the digital economy, all countries generally recognize the huge potential and importance of digital trade, and our country actively participates in the formulation of global digital economic and trade rules with an open attitude. In October 2021, the Ministry of Commerce and other 24 departments issued the "14th Five-Year" Service Trade Development Plan, which included "digital trade" in the service trade development plan for the first time, clarified the focus of our country’s digital trade development in the future, and pointed out a clear path for the construction of the digital trade demonstration zone. In November, our country officially applied to join the Digital Economy Partnership Agreement (DEPA), and is willing to work with all parties to promote international cooperation in the digital economy and jointly promote the innovation and healthy and orderly development of the digital economy.

Digital technology empowers the low-carbon transformation of the industry, helping to achieve peak carbon dioxide emissions and carbon neutrality

In March 2021, the General Secretary of the Supreme Leader presided over the ninth meeting of the Central Financial and Economic Committee and delivered an important speech, emphasizing the drive to grasp iron marks and achieve the goals of peak carbon dioxide emissions before 2030 and carbon neutrality before 2060 as scheduled. In September, MIIT, the People’s Bank of China, the China Banking and Insurance Regulatory Commission, and the Securities Supervision Commission jointly issued the "Guiding Opinions on Strengthening Industrial and Financial Cooperation to Promote Industrial Green Development". In December, MIIT issued the "14th Five-Year Plan" for Industrial Green Development.

X. SENIOR-FRIENDLY SERVICES AND RURAL REVELOPMENT CONSTRUCTION TO BRIDGE THE "DIGITAL DISTRICT"

In January 2021, the Internet application senior-friendly and barrier-free transformation special project action was officially launched; in April, MIIT deployed to further grasp the implementation of the Internet application senior-friendly and barrier-free transformation special project action work, and released the "Internet website senior-friendly universal design specification" and "mobile Internet application (APP) senior-friendly universal design specification". The state continues to support the transformation of rural digital intelligence, and the "Digital Village Construction Guide 1.0" was officially released in September.

　　　　　　　 On July 23, 2010 local time in South Korea, the closing ceremony of the 14th Bucheon International Fantasy Film Festival in South Korea was held at 7:00 pm in Bucheon, Gyeonggi Province, South Korea. More than 1,000 filmmakers and fans attended the event.

　　The main awards of the Bucheon International Film Festival were presented at the closing ceremony. Hsu Young-hee won the Best Actress Award for "The End of the Kim Funan Killing Incident", Ren Xianqi won the Best Actor Award for "Fire Dragon Versus Chance", and Director Zhang Zhexiu won the Best Work Award for "The End of the Kim Funan Killing Incident".

　　"Fire Dragon" is the only Hong Kong-made film that can be shortlisted for the competition at this year’s Fuchuan International Film Festival. Last year, director Lin Chaoxian won the Best Director of the Fuchuan Film Festival. This year, his work also helped Xiao Qi win the Best Actor. Both are quite excited.

　　Xiao Qi said that he was winning a film award for the first time, and said excitedly: "It turns out that the award is so exciting! Thank you to the director and I for constantly researching the characters, and also to my opponent Liming for making me very involved in the role. Now I hold this award in my hand, and I am still excited. I didn’t expect that the first film award will be the male lead award, and it will be won in an overseas non-Chinese film festival. The impact is too great!"

　　Director Lin Chaoxian specially went to Bucheon to attend the film festival this year to make up for the regret that he couldn’t attend last year because he was in a hurry to shoot "Fire Dragon". Although he didn’t win again this year, he thought it was very happy to see Xiao Qi win the award. Xiao Qi also said that on the night of the award, he would have a big meal with the director to celebrate. To thank the director for his credit, the two have decided to eat Korean barbecue and enjoy the richest cuisine in Korea.

　　It is reported that PiFan, held in July every year in the middle of summer, can be regarded as a "summer film festival", and the participating works are also mainly horror, thriller, mystery and fantasy themes. This year’s festival will feature 193 works from 42 countries. The opening and closing films are "Death Trial" starring two Oscar winners, Adrian Brody and Forest Whitaker, and Korean horror films. It will also hold a variety of colorful side events such as "Filmmaker and Audience Dialogue", "Today I am also the protagonist of the film", PiFan congratulatory performances, and open-air free film screenings.　

Next page: Red carpet map of Bucheon Film Festival

Drawing: Wang Zheping, Data source: Ministry of Commerce, etc

　　Although summer has entered, Wang Wenjun still has lingering fears when he recalls the Spring Festival that has just passed.

　　The sudden arrival of the epidemic caught him off guard, who was already preparing for the hot business of the Spring Festival. On January 25, Chengdu issued a notice banning the holding of group catering business activities, including rural self-organized banquets and dam banquets.

　　Wang Wenjun is the founder of a well-known hot pot restaurant in Chengdu. In Sichuan, where there are more than 30,000 hot pot restaurants. Affected by the COVID-19 epidemic, the peak season of the catering industry has dimmed without warning. A series of difficulties have weighed on Wang Wenjun’s head due to market closures, inventory backlogs, labor and rental costs.

　　Every day when I open my eyes, more than 100,000 yuan is gone

　　Selling vegetables to reduce wages, stop losses and reduce costs, and save yourself to protect your vitality

　　"We walked all the way from a small hot pot restaurant with only 17 tables, and we have never encountered such a situation. The store is closed, and the income is gone; the salary needs to be paid, and the rent needs to be paid… As soon as we open our eyes every day, more than 100,000 yuan is gone. Coupled with the excess inventory of ingredients prepared in advance, the electricity bill of the freezer alone can’t stand it." Under multiple pressures, Wang Wenjun "almost lost half of his head".

　　Survival is the first priority. Wang Wenjun and other company managers together, as soon as possible to save themselves from the siege, is the top priority.

　　On the one hand, they would sell the excess food stock to nearby residents at a fair price or even at a discount. On the other hand, they would inform employees in the city to take turns to work, and non-local employees would work from home. The management would take the lead in adjusting salaries, and only keep the basic salary and social security, further reducing labor costs.

　　"The rent is a big part of the cost of the hot pot store. We have to thank the competent authorities for helping us coordinate the property. We reduced the rent by 1.20 million yuan before and after, and also won tax incentives." Wang Wenjun sighed.

　　To reduce inventory, reduce costs, and reduce rents, although the hot pot restaurant suffered heavy losses during the closing period of more than a month, "fortunately, it saved itself in time and didn’t hurt its vitality". What he didn’t expect was that the originally inconspicuous takeaway service and the live broadcast that he had never set foot in had become the "savior" of his next reorganization.

　　Dine-in and takeout, who is the protagonist?

　　Meet demand, expand takeout, and promote franchise stores

　　"You have a new takeaway order! Please pay attention to check it!" As soon as he walked into the lobby of the Chengdu Huabaifang store, he heard the pleasant bell of the online platform. The store manager said that the takeaway received more than 1,500 orders a day at most, and the turnover exceeded 500,000 yuan.

　　In 2016, the company launched a takeaway service. "But hot pot still has a taste for dine-in, and takeout has always been a’supporting role ‘." Wang Wenjun said that after the resumption of work and production, the demand for takeout has increased greatly. There were only two stores to deliver takeout, but soon it increased to nine. "We make takeaway posters every day, and mobilize employees to forward them together with the official Weibo and WeChat, so that relatives, friends and more residents know that we can deliver takeout. In a week, the number of takeaway orders has skyrocketed from more than 300 orders per day to more than 1,000 orders."

　　In order to attract a franchise partner, the company urgently formulated a support strategy, actively arranged takeaway operation equipment, sorted out operation manuals and videos, and launched "fully sealed hot pot takeaway service" in Shanghai, Guangzhou, Xi’an and other places. In addition to the takeaway platform, the company’s WeChat official account also opened the online ordering entrance.

　　The delivery staff delivered goods without contact, carrying health certificates and peace of mind cards with them. When there were many orders, Wang Wenjun himself also rode an electric car and became a "delivery brother".

　　The takeaway area is limited, what should I do if I can’t deliver it?

　　Live streaming, cross-border cooperation, new retail

　　"I want to eat hot pot, but I live too far away to deliver food, and I can’t make it myself. What should I do?" A few days after the delivery service was resumed, this message in the background of Weibo attracted Wang Wenjun’s attention and thought.

　　"Although it can’t be delivered, we can teach them how to make hot pot through online live broadcast." His idea was immediately in line with a live broadcast platform, and the live broadcast room was quickly set up.

　　"Our main feature is’spicy ‘, so the hot pot base will use three kinds of chili peppers: sea pepper, millet spicy, and devil spicy. Soak it in warm water before serving in the pot and then smash it. Combining the flavors will produce a unique fragrance." During the live broadcast, the chef carefully reminded that when frying the hot pot base, the onion, ginger, and garlic should be fried in the pot until golden in turn and then quickly removed, so as to avoid the mushy taste, spicy but not dry. The "take home "-like explanation, the feedback is gratifying.

　　"Although the preparation was rushed and we went LIVE at the meal point, there were still more than 87,000 netizens guarding the live stream in the first live stream, indicating that our live stream was too’dinner ‘." Wang Wenjun said that while the chef was live "teaching", he also launched his own various base material bags, which were sold with "significant hot pot other" such as chicken in bowls and self-heating rice. Consumers can place orders online.

　　"I’m really about to cry, I’m going to buy the materials" "The base material is not easy to fry, but it is convenient and affordable to place an order online"… The enthusiastic interaction of the audience brought great confidence to Wang Wenjun. Strike while the iron is hot, he immediately planned and launched activities such as "Contactless Takeaway Delivery with confidence" with local media in Chengdu, and completed more than ten live broadcast activities of eating hot pot at home. "I didn’t expect the effect of cross-border cooperation to be so good, and the live broadcast can’t stop once it starts. Barber shops, gyms, milk, beer and other brands and stores have come to us to cooperate and provide our diners with products and vouchers through takeaway."

　　"Boss! Another hairy belly!" As night fell, Wang Wenjun’s hot pot restaurant rang out the familiar call for food. On March 26, Chengdu fully resumed the normal business activities of catering and other service industries.

　　After many months, looking at the diners queuing outside the door, although Wang Wenjun was no longer anxious and confused, his nervous tension still did not relax. "Whether it is takeout or live broadcast, it is all’wartime blood transfusion ‘. The epidemic has survived really hard, and it is also a rare stress testing. It forces us to re-examine and think about how to make efforts in the new retail and intelligent fields in the next step, and improve the ability of’postwar blood making’."

　　Reporter’s notes

　　Improve your ability and stay calm

　　Affected by the COVID-19 epidemic, our country’s catering consumption has been hit hard before and after the Spring Festival. Some catering companies have responded to market changes to face difficulties. The current difficulties have passed, and the long-term development path still needs to be considered. Traditional eating habits such as shared meals and joint meals are changing, and consumers’ consideration of safety and health is increasing, which may have a more far-reaching impact.

　　In this context, many catering companies have turned their attention to the new retail sector, grabbing share through online sales and processing special dishes into standardized goods. Some companies have tasted the sweetness for the first time, but for most small and medium-sized catering enterprises, this is still a new topic. Not only test the financial strength, talent accumulation level, but also test the ability to integrate market resources.

　　On the one hand, keep up with the changes in consumer psychology, advocate the meal sharing system, cultivate eating habits such as "public chopsticks and spoons", and promote the healthy development of catering culture; on the other hand, innovate the way of catering consumption, do refined management, find a development path in line with their own brand positioning, and transform and upgrade in a timely manner. Only by truly improving the "immunity" of the enterprise can we not be surprised and turn threats into opportunities.

Text | Online Travel, Author | Zhou Xiongfei

I’ve been very busy lately.　

Recently, Hengchi, a brand owned by Evergrande Automobile, posted a message on its official Weibo and "authorized agent recruitment".In its recruitment details page, it not only shows the operation model of the future vehicle sales channel, but also stipulates the conditions for joining, such as agreeing with the development model of Hengchi and the registered capital shall not be less than 5 million yuan.

In addition, Hengchi also calibrated the store construction standards for franchise, such as exhibition hall area and headroom details, and listed the franchise process, which shows that Hengchi has made a very detailed description of the agent’s franchise.　

At the same time as the authorized agent joining, there are also offline experience activities for Hengchi 5 models.　

According to the official introduction of Hengchi, during the "May Day" period, its offline experience stores in Guangzhou and Tianjin held experience activities for Hengchi 5 models. In fact, since the end of March this year, there have been some news in the industry about the landing of Hengchi 5 offline experience stores.　

As early as mid-January this year, Hengchi officially announced that the first car of Hengchi 5 was officially rolled off the production line from the factory, 12 days earlier than the original schedule.It is worth noting that the Hengchi 5 appeared in the MIIT new car declaration catalogue in November last year.　

From the launch of the first car of Hengchi 5, to the holding of offline experience activities, and now to the opening of the agent franchise, this series of actions seems to announce that Hengchi 5 has entered the countdown stage of mass production.But the industry is full of doubts about whether Hengchi can achieve this goal.　

Hengda has embarked on the road of new energy vehicle manufacturing since it acquired car companies in 2019, and launched nine models at the Shanghai Auto Show in 2021, which once detonated the entire auto show.But then not only did none of these models actually go into mass production, but Evergrande itself was also embroiled in a storm of shutdowns and debt.　

By January this year, the models that could achieve mass production had changed from the original 9 models to the Hengchi 5 model, but to achieve mass production, it was necessary to have sufficient cash flow to ensure stable production capacity.According to the performance data released by Evergrande Automobile at the end of August last year, it has accumulated a loss of 18.83 billion yuan as of the first half of 2021, and the loss is in the trend of expanding year after year.　

It is precisely because there is no money that Evergrande will choose a different franchise system from the "Wei Xiaoli" direct sales model in the establishment of sales channels.However, in the industry’s opinion, although Hengda’s channel joining threshold is low, there should not be many agents willing to join due to the well-known predicament that Hengda is currently in.　

Today, although Evergrande seems to be on the right track step by step, it is still mired in a fog of uncertainty.　

Evergrande Auto is one step closer to selling cars on the market.　

On the last day of the "May Day" holiday, an investment page about "authorized agent recruitment" appeared on Hengchi’s official Weibo.In this investment promotion introduction, Hengchi provides a detailed list of sales models, store construction standards, investment promotion policies, qualification requirements, and franchise processes.　

In terms of sales model, Hengchi said it would adopt a model of order-based sales and asset-light operations.Order-based selling, in short, is to arrange factories to produce according to the order volume, and then deliver the produced products to consumers. This approach can reduce the pressure on inventory compared with the mainstream warehouse sales in the industry, which are made first and then sold to the market. In order to achieve the purpose of asset-light operation.　

Asset-light operations are also reflected in the establishment of a sales center.According to the requirements given by Hengchi, its sales center needs to be established in the automotive business district, with an exhibition hall area of 200-300 square meters, an exhibition area of more than 150 square meters, and a clearance height of 3.5 meters.

Looking at this store construction standard alone, it seems to be very demanding, but in the industry it is the opposite.　

"The’car business district ‘required by Hengchi to build a store is not the shopping mall business district laid out by new forces such as NIO and Xiaopeng, but an area such as the car city in the suburbs of the city. In the car city, the general 4S store will start with 2,000 square meters, compared to Hengchi’s 200-300 square meter sales center, which is too small."Liu Bin, domestic regional sales manager of the Mercedes-Benz brand, explained to Connected Travel.　

Perhaps this is why Hengchi will position the sales center as "small and refined". According to Hengchi’s plan, such a sales center will support services such as sales and test drives. This also means that the completed Hengchi sales center will be more functionally biased towards the stores currently established by "Wei Xiaoli".　

Similar to the store construction standards, the agent qualification requirements listed by Hengchi also have higher restrictions in the eyes of the outside world, but in fact the threshold is also very low.According to Liu Bin, although Hengchi requires the registered capital to reach 5 million yuan, it does not require the actual payment of 5 million yuan, which is a lower threshold for joining.

According to the latest "Company Law" and related regulations, at present, only the total registered capital of a company needs to be registered, and it is not mandatory to submit a capital verification report, which means that there is no need to pay all the total registered capital at the beginning.　

In comparison, other automakers have higher requirements for authorized franchisees.　

Taking XPeng Motors as an example, as one of the new forces in domestic car manufacturing, although the layout of sales channels is mainly direct sales like NIO and Ideal, it has also opened up some franchise channels on this basis.　

According to its official website,To become an agent of Xiaopeng, it must have no less than 3 4S stores, mid-to-high-end brands are preferred, and the annual revenue of the automotive business sector needs to reach more than 100 million yuan, and the asset-liability ratio is less than 70% "red line".　

In Liu Bin’s opinion, if according to the standard of Hengchi, the investment of a sales center will be very small, based on the agent’s ready-made 4S store, plus hundreds of thousands of renovations, the overall cost will be about 100-2 million yuan.　

For the average luxury brand 4S store, the cost of decoration and equipment alone will reach tens of millions of yuan, which is completely different from Hengchi’s playing style.　

In terms of the joining process, Hengchi has also made some simplification.　

In comparison with Hengchi and Xiaopeng’s joining process, although both parties have as many as five steps in the process, including submitting an application, qualification evaluation, signing a store construction agreement, store construction, and store acceptance.But in terms of details, Xiaopeng needs to ask the agent to pay a security deposit in the process of signing the store construction agreement, but Hengchi does not have this requirement.　

According to Liu Bin, generally speaking, the brand will charge a deposit for the agent when joining, such as Xiaopeng’s deposit of about 800,000 yuan, which is a means for the brand to restrain the agent.For Hengchi, it may be to shorten the agent joining process and time, to save this link first, but this does not mean that Hengchi will not charge a security deposit later.　

In addition, in terms of joining application, Hengchi and Xiaopeng also have differences. By looking at the application forms of both parties, we found that Xiaopeng’s application form is a document file. In addition to the basic information such as the applicant’s name and company name, it also needs to fill in the company’s equity structure and its own advantages. As a whole, it is more formal and detailed.　

In contrast, Hengchi’s application form is not a formal document, but a simple Mini Program.In terms of content, you only need to fill in the applicant’s name, company name, current operating brand, and other basic information, which is much simpler than the Xiaopeng application.

From the lower standards for building a store, to the omission of the franchise process, to the simplification of the franchise application,In the industry, Hengda Automobile is likely to further reduce the threshold for agents to authorize franchise and shorten the franchise process, in order to attract more agents to join and accelerate the layout of sales channels.　

And all this preparation is also for the purpose of better selling the car in the future.　

The production time of Hengchi 5 is getting closer and closer.　

According to a recent announcement by Evergrande Automobile,The Hengchi 5 will go into mass production on June 22 this year.Hengda Motor President Liu Yongzhuo also said in March this year that the work of Hengchi 5 is progressing smoothly and is making final preparations for the launch of Hengchi 5 for mass production.

The reason why Hengda Automobile officials are confident to announce such news is also because Hengchi 5 has had a series of positive developments.　

In mid-October last year, Hengda held a strategic partner conference at its Tianjin production base. At the meeting, Liu Yongzhuo said that Hengda Automobile started a three-month car-building battle to ensure that the first production car "Hengchi 5" was rolled off the production line early next year.　

In order to ensure the smooth rollout of Hengchi 5, Hengda Automobile had mobilized core R & D teams from Shanghai, Guangzhou and Shenzhen to support Hengda Automobile’s Tianjin production base. The Tianjin factory, which had previously defaulted on payments from suppliers, also resumed production at that time and accelerated the progress.　

Facts have proved that Hengchi 5 went offline as scheduled this year.On January 12 this year, Hengchi issued a notice on its official Weibo, announcing that the first production model of the Hengchi brand, Hengchi 5, had been rolled off the production line at the Tianjin factory, 12 days earlier than originally planned.　

A month later, in the 353rd batch of car declaration information released by MIIT, the name of Hengchi 5 appeared in the public information. It should be noted that this is the second time this model has appeared in the public list.　

As early as last November, Hengchi 5 had appeared in the MIIT 350 batch of vehicle product announcements. According to the information given at the time, the model was manufactured by Hengda New Energy Automobile (Tianjin) Co., Ltd.

According to Hengda Automobile’s model planning, Hengchi 5 length, width and height are 4725mm, 1925mm and 1688mm respectively, and the wheelbase is 2780mm. From the size point of view, Hengchi 5 belongs to the compact SUV model like Xiaopeng G3 and Weimar EX5; the price will be below 200,000 yuan, and the standard Audi Q3, BMW X1 and other models.　

From the appearance perspective, the Hengchi 5 features a streamlined body and a hidden door handle, which is in line with the mainstream design style in the industry as a whole.　

The body of Hengchi 5 is equipped with a drive motor from United Electronics, with a peak power of 150kW and a rated power of 60kW; the electronic appliances have chosen a full-domain control architecture jointly developed with Bosch; and the power battery is equipped with a lithium iron phosphate battery from Ningde era.　

In terms of power performance, Hengchi 5 accelerates from zero to 100 kilometers for 7-8 seconds, with a maximum speed of 180km/h, and a CLTC cruising range of 602 kilometers. According to First Electric Network, Hengchi 5 will also be equipped with the H-SMART OS Hengchi intelligent network system jointly built with Tencent. Based on this system, the model can achieve L2 + level automatic driving assistance.　

In the industry’s opinion, Hengchi 5’s entry into the MIIT public list means that Hengchi 5 has passed the review of relevant departments and is eligible for listing and sales.After all, the publication of vehicle products into MIIT is a necessary review process before the product is launched.　

During this year’s "May Day" period, just as Hengchi started recruiting agents, it also held static experience sessions of Hengchi 5 in Guangzhou and Tianjin Experience Centers. This was also the first time that Hengchi 5 production cars were offline to the public.

Although the experience activity of Hengchi 5 was officially opened during the "May Day" period,However, according to Wired Travel, the Hengchi Experience Center in Guangzhou was launched in March this year, and its location is also located in the business district of Guangzhou. The Hengchi 5 exhibition car was also installed in the store at that time.　

From the visits and reports of many media, it can be seen that the Hengchi 5 exhibition car on display in Guangzhou and Tianjin Hengchi Experience Center and the model data announced by MIIT have not changed much, and belong to the final form before mass production and listing.　

Now, whether it is Hengchi’s 5 first cars offline and offline experience, or the opening of the agent franchise model,In the eyes of the outside world, it is a phenomenon that Hengda Automobile and Hengchi are on the right track of car manufacturing.Therefore, many people began to reflect on the future of Hengda Automobile.　

It is undeniable that Hengda Automobile is currently riddled with holes.　

On March 21 this year, Hengda Motor issued a suspension notice, saying that at the request of the company, its shares were temporarily suspended from trading at 9 am that day.　

Regarding the reason for the suspension, Evergrande Automobile said in the "inside information" announcement issued later,Due to the significant changes in the operation of the company’s real estate sector since the second half of last year, a large number of additional audit procedures have been added for this year, coupled with the related impact of the COVID-19 pandemic, according to the company’s current information, the company cannot complete the audit procedures on schedule.

Evergrande also said that due to the unfinished audit work, it was unable to submit the audited performance data as of December 31, 2021 by March 31 this year in accordance with the listing rules.This also means that due to Hengda’s failure to submit last year’s performance data on time, it was forced to implement a suspension.　

According to Tiger Securities data, Connected Travel has indeed seen Hengda Automobile Hong Kong stock has been suspended, and its share price and market value have also stayed at HK $3.2/share and HK $34.70 billion.　

By looking at the stock price and market value performance of Hengda Automobile since its listing in 2008, we found that it reached its highest value in February 2021, when its share price reached HK $69/share and its market value reached HK $60.83 billion.　

In contrast, the current share price of Hengda Automobile has fallen by 95.3%, and the market value has even evaporated 26.13 billion Hong Kong dollars.　

Although Hengda Automobile has not handed over the annual performance data, but at the end of August last year, it announced the performance data of last year’s mid-term. According to the data, Hengda Automobile’s revenue in the first half of the year was 6.92 billion yuan, an increase of 53.5% year-on-year.　

In terms of net loss, Hengda Automobile recorded 4.79 billion yuan, down 110.51% year-on-year. Such losses began in 2018, and the net losses in 2018-2020 were 1.428 billion yuan, 4.947 billion yuan and 7.665 billion yuan respectively.It can be seen that its losses are expanding year by year, and as of the first half of 2021, Hengda Automobile has accumulated losses of 18.83 billion yuan.　

According to Wind data, Hengda Automobile’s cash and cash equivalents in 2018-2020 were 1.60 billion yuan, 9.90 billion yuan and 10.50 billion yuan respectively. Although its cash reserves were still growing slightly as of December 31, 2020, its total liabilities also increased significantly in these years. From 2018 to 2020, its total liabilities were 22.80 billion yuan, 94.70 billion yuan and 155.90 billion yuan respectively.

Based on the above performance data, Hengda Automobile is currently mired in debt and insufficient funds.Due to this, Hengda Automobile announced in August last year that it would sell some of its projects and assets in order to repay its debt.　

At present, there is no news of selling assets for money, and Hengda Automobile, which is short of money, wants to establish sales channels to sell cars. In Liu Bin’s opinion, Hengda Automobile can only choose to invest less in the franchise model to establish a sales network in order to achieve this goal.　

But Liu Bin also believes that although Hengda Auto offers a relatively low threshold for agents to join, it is easy for general agents to join, but it is very likely that not many agents will choose to join the Hengda Auto brand. After all, to sell cars to make money, the premise is that the cars sold must be competitive.　

However, for Hengchi 5, it is difficult to have this strength.　

First of all, from the appearance point of view, the design of Hengchi 5 belongs to the standard, and there are not many bright spots; in terms of interior decoration, from the current public information, although it has a triple-screen design, it is different from the two-screen design of NIO and Tesla, but this design has long appeared on models such as Ideal ONE and Zero Run C11, which is not uncommon.　

In terms of cruising range, Hengchi 5 can achieve 602 kilometers, although it has exceeded the industry’s passing line, but if this level of cruising is compared to the track of new energy compact SUVs, it does not have much advantage.Because the Nezha U and GAC AION Y, both compact SUVs, also have a maximum cruising range of more than 600 kilometers, and the cruising range of Xiaopeng G3, Zero Run C11 and other models has also reached about 550 kilometers, which is not much different from Hengchi 5.　

As the intelligent aspect that is currently valued by consumers, according to public information, Hengchi 5 only has L2-level automatic assisted driving capabilities. In contrast, the higher-level urban road automatic assisted driving capabilities of car companies such as Xiaopeng and Great Wall have also been unveiled to the outside world.　

In addition to the lack of advantages of the model itself, Hengchi’s brand power and financial capacity have also become important factors restricting the launch of Hengchi 5.　

"Based on the current situation of Hengda Automobile’s insufficient capital reserves and declining performance, it is still unknown whether it can support the mass production of Hengchi 5 in the future. Even if mass production can be achieved in the end, Hengchi’s brand power will be exhausted with the occurrence of previous layoffs, asset sales and other events, not to mention that there are still many consumers who do not know this brand."Zhang Xiang, a distinguished expert from China Bolian Think Tank, told Connected Travel.

From this perspective, although Hengda Automobile has currently launched an agent franchise model, Hengchi 5 is also experiencing offline appearances, but under the influence of factors such as the lack of bright spots, insufficient capital reserves, and weak brand power, Hengda Automobile wants to use Hengchi 5 to launch a mass production turnaround.　

Even so, for Hengda Automobile, in the context of the current new energy vehicle industry trend, car manufacturing is already an extremely important "life-saving straw", which must be grasped.　

(Liu Bin is a pseudonym in the article.)

　　Navigation software can speed us up, but we can also find wonders in the "slow life"; navigation software can allow us to travel far, but we should not give up our sense of the nearby environment

　　Walking on the street, opening the phone to browse the navigation interface to confirm the destination; coming to an unfamiliar place, clicking on the navigation to explore in place, hoping to find the east, west, north and south… Nowadays, navigation software has been integrated into daily life, playing an increasingly prominent role in optimizing traffic operation and saving commuting time.

　　Objectively speaking, navigation software is the product of technological progress. For a long time in history, finding the way was a practical need faced by people. To avoid getting lost, the ancients relied on well-made markers, or unfolded simple maps, or asked strangers for directions. The verse "Ask where the restaurant is, and the shepherd boy points to Xinghua Village" vividly depicts the scene of asking for directions. In reality, whether it is marking or asking for directions, it is difficult to match the accuracy, convenience and experience of mobile phone navigation.

　　Today, with the help of navigation software, finding the way is no longer a problem. In 2020, our country built the Beidou-3 global satellite navigation system to provide services to the world. In space, the Beidou navigation satellite operates day and night, providing location information services to countless end points. On the ground, whether driving, cycling or walking, people open the mobile phone navigation software and follow the prompts to reach their destination. With the development of the economy and the deepening of urbanization, the popularization of navigation technology helps people reach the place they want to go more quickly and effectively, and also makes mobile China more vibrant.

　　However, there are also scientific studies showing that over-reliance on navigation software may cause the brain to reduce its interaction with the surrounding environment. Not only that, but navigation not only provides us with location information, but also affects our route choices at all times, shaping our cognition of space and time. For example, the destination search function allows us to automatically pop up options without looking for a specific location on the map; the route recommendation function, so that we no longer need to choose a route based on experience. In a sense, navigation software does allow us to cross a specific space in the least time, improving the efficiency of space-time conversion, but it may also make us miss the scenery along the way.

　　In the fast-paced modern society, the importance of efficiency is self-evident. But while pursuing speed, how to perceive the environment more richly and better understand the relationship between ourselves and the wider world is also a topic of "on the road". In the past, Xie Liang, the old man, volunteered to guide others for 16 years, which made many new visitors to Beijing feel the warmth of the city; now, with a mobile phone in hand, many people do not want or need to ask for directions. Once, the buildings, streets and flowers and trees of the city were deeply embedded in our memory when we knew the way; now, the route that some people remember best is the section from the subway station to the bus station. To a certain extent, focusing only on the connections and numbers in the navigation software can easily make people ignore the natural, historical, and cultural elements in the environment, as well as the fireworks, human touch, and beautiful scenery around them, thus losing the fun of "people on the journey" in a hurry.

　　Today, navigation software has become a necessity for many people’s lives. It is worth thinking about how to better integrate technology into our lives. Navigation software can make us faster, but we can also find wonders in the "slow life"; navigation software can allow us to travel far, but we should not give up the feeling of the nearby environment. Keep a heart of discovery, and maybe you will find that the convenience of navigation software and the beauty of the city have always been there.

　　"People’s Daily" (April 19, 2022, edition 05)