1905 movie network feature At many press conferences, Huang Xiaoming and Yang Mi were referred to as "national cp" by the propagandists, or some people would be a little dissatisfied to see such a big name, but regardless of whether the screen couple they formed was a good match or not, looking back at the years of hard work in the entertainment industry, the two still have a "fate".

　 　 In Zhang Ji’s version of "The Condor Heroes", Huang Xiaoming misses a group of women for life, and Yang Mi plays the infatuated little Guo Xiang. At that time, Yang Mi was still in school, and in the play, he called Huang Xiaoming "big brother" one by one, and occasionally his parents would come to visit the class during filming. After so many years, Yang Mi and Huang Xiaoming had never worked together again, but both of them had experienced various "spiritual tempering" from "being hacked" to "self-hacking". Now Yang Mi could casually tease the "foot odor" meme, and Huang Xiaoming would always use "making too much trouble" to recall his "black history"…

　 　 Until the two partnered again in "Why Sheng Xiao Mo" and became the male and female protagonists in the story of the "overbearing president" at the originator level, years of friendship and each other’s experience allowed them to seize the opportunity to black each other. During the interview, the two sat side by side. When Huang Xiaoming was reasoning for a long time, Yang Mi was next to him imitating his gestures. After he finished speaking, Yang Mi also said: If he were to chat with me, he would definitely be interrupted by me in less than a minute.

　 　 Don’t look at Huang Xiaoming as a senior brother of the film school and the "big brother" in "The Heroes of the Condor", Yang Mi is several steps ahead of him on the road of life: at present, Yang Mi is guarding Liu Kaiwei and Xiao Nuomi’s family of three, and Huang Xiaoming is still showing his love with Angelababy all day long. Yang Mi said that "Uncle Liu" is a gentle and considerate man. Under such care, although she became a mother, her mentality will always be a girl; Huang Xiaoming himself is actually a little anxious: it is time to get married and have children. I don’t want my children to be young when I am in my seventies and eighties.

　 　 But when it comes to the word "domineering president", as the most Jacques-Su-like actor in China, Huang Xiaoming immediately starts to play the role: "You have to impose your kindness on her, whether she accepts it or not."

　 　 These days, celebrities are too good at finding trouble for themselves.

interview transcript

　 　 1905 Movie Network: Is this style still taking the luxurious route?

　 　 Yang Mi: Not luxurious, our play is really not luxurious.

　 　 Huang Xiaoming: Yes, we are more realistic and not so beautiful. A lawyer has the identity of a lawyer, and he must wear the clothes he should wear. Zhao Mosheng also has her identity, but I still think that from the point of view of the girls, the style is still good-looking.

　 　 1905 Movie Network: Yang Mi has seen big scenes in it. Will he feel a lot simpler this time?

　 　 Yang Mi: You mean Brother Xiaoming has never seen a big scene?

　 　 Huang Xiaoming: I admit, I really haven’t seen any big scenes. It’s just a suit, it’s very boring, very boring…

　 　 Yang Mi: Eh! English! English!

　 　 Huang Xiaoming: Yes! English is so good~

　 　 1905 Movie Network: Has Yang Mi read the novel "Why Sheng Xiao Mo" before?

　 　 Yang Mi: Actually, I read it a long time ago, because I like reading novels in my life. After I knew I was going to shoot it, I watched it again, and I also talked to Tang Yan about this play. In fact, there was no communication on how to act, but just how the character was and everyone’s understanding.

　 　 1905 Movie Network: You always seem to be able to play the heroine of the novel that girls love to fantasize about.

　 　 Yang Mi: (with a shy face) How can it always be…

　 　 Huang Xiaoming: Yes! You summed it up right! Her appearance is typical of many heroines in novels. Maybe it’s because of her personality. I think an actor who creates a character must first be particularly suitable for this role, and her acting skills also make this character particularly full. The reason for the success of many movies and TV dramas must also be the credit of the male and female protagonists. Yang Mi is such an actor.

　 　 (At this moment, Yang Mi has been imitating Huang Xiaoming’s gestures when speaking.)

　 　 1905 Movie Network: Do you like to make fun of some of Huang Xiaoming’s signature moves?

　 　 Yang Mi: Because the two of us are too familiar, I wouldn’t dare to change others. Brother Xiaoming is a particularly tolerant person. I called him big brother when I was a child. He has never had a temper with me, no matter how much I run on him.

　 　 1905 Movie Network: After that, Huang Xiaoming seems to have played this "handsome" role again.

　 　 Huang Xiaoming: I’m not as serious as I used to be. As a person who came out of the film school, I always think that big movies are my destination. But at the beginning of making movies, I can’t get good roles. Later, when I want to break through, I will choose roles that are not handsome. Maybe I didn’t do well enough. Sorry for polluting everyone’s eyes. That was my mistake. Just like when you are a reporter, you may not be the best one, but you are still working hard. I am the same as everyone else. Maybe everyone doesn’t like the characters I play, but I worked hard and I broke through. Now "Why Sheng Xiao Mo" I really like this novel and the character He Yichen. As Yang Mi said, just do what you like. Life is not long, and it is very important to do what you like…

　 　 Yang Mi: I wouldn’t give him such a long time to chat with me. Maybe he was interrupted by me in less than a minute.

　 　 1905 Movie Network: What kind of character do you think He Yichen is when you read the novel?

　 　 Yang Mi: "Why Sheng Xiao Mo" is considered the originator of the overbearing president! When we were filming, we also read the script and read the novel, hoping to achieve the role in everyone’s mind.

　 　 Is Huang Xiaoming a domineering CEO in his life? He seems to be quite obedient in front of Baby.

　 　 Huang Xiaoming: (Seriously) It’s like this, that’s one side, and at the same time, I will also impose some arrangements and surprises on her, which is also a manifestation of domineering. You should impose your kindness on her, whether she accepts it or not, men should be like this, girls like surprises.

　 　 Yang Mi: (earnest) You understand women too well.

　 　 1905 Movie Network: Does Yang Mi like this type?

　 　 Yang Mi: I like the kind of boy like our Uncle Liu~ He is a gentle and considerate man who helps you think about and take good care of everything.

　 　 1905 Movie Network: When you read a novel, don’t you fantasize about being beaten by the male protagonist or something?

　 　 Yang Mi: I just fantasize about being beaten by the wall, so what have I become! (laughs)

　 　 1905 Movie Network: Is it because after becoming a mother, the mentality is not so girly?

　 　 Yang Mi: I have always been a girl! Because Uncle Liu has always protected me well, I have always been very young mentally.

　 　 1905 Movie Network: Now people all over the country are anxious about Huang Xiaoming’s marriage. Will you urge him as a past person?

　 　 Yang Mi: No, no, I’m talking about what he’s doing, what does it have to do with me…

　 　 Huang Xiaoming: That’s right! Whether I get married or not has something to do with her!

　 　 1905 Movie Network: Looking at Yang Midu’s family of three and happy, aren’t you in a hurry?

　 　 Huang Xiaoming: It’s alright. After all, it’s time to get married and have children. After all, I’m old, and I don’t want to wait until I’m in my seventies and eighties when my children are still very young.

　 　 1905 Movie Network: You two seem to be typical examples of mainland actors and actresses who have been on the road of self-destruction for a long time.

　 　 Huang Xiaoming: It has started, and it will go further and further.

　 　 Yang Mi: I can help hack him! I came up with a lot of jokes on the set.

　 　 1905 Movie Network: Which of you is stronger at heart?

　 　 Huang Xiaoming: It must be her! At a young age, I also want to learn from her.

　 　 Yang Mi: If you say that again, I should kneel down and draw…

　 　 1905 Movie Network: Compared with the TV series version, what are your chances of winning?

　 　 Huang Xiaoming: We don’t PK, we just work hard. (Yang Mi repeats this sentence on the side) Zhong Hanliang’s performance is really good, and there are things worth learning from. This is a sensitive topic. To put it bluntly, the entertainment industry is a big cake. You can’t finish it alone. Let’s eat it together.

　 　 Yang Mi: Actually, Tang Yan and I don’t care about each other’s performances in private. There are so many roles. If I don’t play, you can do it. If you don’t play, there are others. Just like when we held a press conference today, a reporter said that there were four movies promoting at the same time in one day. I think this kind of competition is healthy.

　　In recent years, with the continuous emergence of new business models and new occupations, new problems of labor disputes have also emerged… Recently, eight departments including the Jiangsu Provincial Department of Human Resources and Social Security issued the "Opinions on Safeguarding the Labor Security Rights and Interests of Workers in New Employment Forms" and announced it to the public on December 18. The opinion focuses on the shortcomings of the problems faced by the protection of the rights and interests of workers in new employment forms, and protects the labor security rights and interests of workers in new employment forms such as online delivery staff, online car drivers, truck drivers, and Internet marketers through detailed measures.

　　What are the highlights of the "Opinions" and what benefits will they bring to workers in new business models? The reporter of the Yangzi Evening News Ziniu interviewed labor law experts and asked them to interpret these issues.

　　Yangzi Evening News/Ziniu News reporter, Wan Chengyuan

　　Highlight 1: Clarifying the standards for incomplete labor relations

　　Xu Xudong, a member of the Labor and Social Security Law Professional Committee of Nanjing Lawyers Association and a lawyer of Jiangsu Yicheng Law Firm, participated in the expert demonstration of the "Opinions" as an expert representative. Xu Xudong told reporters that the "Opinions" made it clear that there is strong autonomy in work arrangement among workers in new business formats. For such workers whose online work is subject to platform rules management or algorithm constraints and who obtain labor compensation, enterprises should negotiate with them to enter into a written employment agreement and reasonably determine the rights and obligations of both parties. Although the employment agreement is different from the employment contract that employers and workers need to enter into under the usual labor relationship, the purpose is the same.

　　For such workers who rely on the information and scenarios provided by platform enterprises to independently conduct business activities, obtain operating income, and be responsible for their own profits and losses, the rights and obligations of both parties shall be adjusted in accordance with civil law.

　　He believes that this classification in the "Opinions" will have an important impact on the types of rights, rights protection, and rights protection paths of workers in new business models.

　　◆ Highlight 2

　　Make it clear that the platform is responsible for the payment of wages

　　In terms of wage quota standards, the "Opinions" require that the hourly labor quota of laborers be reasonably determined by the piece-rate wage system to ensure that 90% of the new business workers in the same position can complete it within the agreed time. In terms of wage payment cycle, it is stipulated that it can be determined by hour, day, week and month, but the longest shall not exceed one month. In terms of overtime compensation, the "Opinions" stipulate that those who work on statutory holidays shall be paid wages higher than normal working hours.

　　Xu Xudong believes that this leaves room for enterprises to negotiate with workers on specific standards, which is different from the usual labor relationship where workers extend their working hours, work overtime on rest days, and work overtime on statutory holidays at least 150%, 200%, and 300% of their wages, respectively. The "Opinions" make it clear that platform enterprises should take overall responsibility for the payment of wages to workers in new formats and supervise the timely and full payment of wages and compensation by enterprises that adopt cooperative employment methods with them, which adds an insurance to the wage protection of workers with incomplete labor relations.

　　◆ Highlight 3

　　Safeguarding worker health and public safety

　　The "Opinions" stipulate that for online car-hailing drivers, online delivery personnel, takeaway food delivery personnel, and online transportation drivers in the same city, who work continuously for more than four hours, enterprises should establish mandatory rest rules and no more orders will be dispatched within 20 minutes.

　　Enterprises should ensure that workers in new business models enjoy a reasonable amount of continuous rest every working day through technical means.

　　Xu Xudong believes that this regulation responds to the strong social response, and by improving the platform order distribution mechanism and the new business model worker rest system, it will effectively protect the physical and mental health and public safety of such workers.

　　◆ Highlight 4

　　Protection against occupational injuries

　　According to the "Opinions", when enterprises recruit laborers with incomplete labor relations, they should guide and organize them to participate in the basic old-age pension for employees of local enterprises, basic medical insurance for employees, or participate in the basic old-age insurance for urban and rural residents and basic medical insurance for urban and rural residents as required.

　　Xu Xudong said that in the absence of coverage by work-related injury insurance, the pilot provides a safeguard for occupational injuries that workers with incomplete labor relations may suffer.

　　◆ Highlight 5

　　The content and means of rights relief are clarified

　　The "Opinions" stipulate that the labor security supervision organs shall promptly accept and handle complaints and reports on wages and compensation between laborers in new forms of incomplete labor relations and enterprises. Courts and arbitration institutions shall accept and handle disputes between such laborers and enterprises regarding wages and compensation, and should participate in compensation for occupational injuries in accordance with this opinion and the employment agreement between the two parties. Xu Xudong said that according to the provisions, labor inspection, labor arbitration and people’s courts will handle corresponding labor violations or disputes in accordance with their respective powers.

　　Xu Xudong said that at present, the "Opinions" have not yet dealt with the specific provisions of incomplete labor relations workers in terms of economic compensation or compensation for the termination of employment contracts, paid annual leave, etc., pending the introduction of subsequent legislation or policies.

On February 17th, a video about a BYD new energy vehicle exploding and burning on a trailer in Yantai, Shandong Province was circulated on the Internet. According to the video, the towed car on the trailer started to emit smoke, then sparks began to flash at the bottom of the car, accompanied by crackling explosions, and finally it began to burn violently, and the whole car was quickly burned beyond recognition.

BYD Tang DM-i exploded and caught fire during consignment.

According to eyewitnesses, the incident occurred at about 1:10 pm on the 17th, near the East Yard of yantai mountain hospital, Guanhai Road, lai shan. At the time of the incident, the trailer was waiting for the green light at the intersection, but the bottom of BYD’s new energy vehicle towed by the car suddenly splashed with sparks, and there was a crackling explosion. Then smoke billowed, which ignited a fire, instantly wrapping the car body, and the car owners in the same industry drove away. At the critical moment, a nearby sprinkler arrived in time to put out the fire, and the fire was completely extinguished by the firefighters who followed, but at this time, this new energy vehicle had been burned to only one body.

At the scene of the accident, Yantai fire rescuers who came out to the police rescue told the verification media that fortunately there was no one in the car at that time and the cause of the fire was under investigation. BYD’s official customer service only said in the next day’s inquiry that the relevant information has not been received, and the specific reasons are still unknown, and it is necessary to wait for the investigation results to determine.

At present, it is not clear whether the car was consigned after the accident or failed to be consigned by itself, so it is impossible to analyze and define the main causes of its spontaneous combustion and fire. However, according to the live video, it can be found that sparks are constantly flashing at the bottom of the vehicle and crackling explosions are heard at the initial stage of the fire. From this, it can be roughly determined that the battery is indispensable for the violent combustion, and even the fire site may be the battery.

Judging from the body of the live video, it should be BYD Tang’s 2021 DM-i model that caught fire. The car was officially launched during the Shanghai Auto Show in April 2021. There are three models in total, and the price range is 189,800-216,800 yuan.

Tang DM-i is a heavyweight model introduced by BYD to replace the fuel version. According to the official statement, "it took nine years to finally produce this subversive model of Pratt & Whitney Volkswagen". The car is equipped with BYD plug-in hybrid system, which is composed of a turbo-charged 1.5Ti high-efficiency engine dedicated to Xiaoyun-plug-in hybrid of Miller cycle and an EHS electric hybrid system, and adopts Ferrous lithium phosphate "blade" battery dedicated to BYD hybrid.

Blade battery is an innovative product that BYD is proud of in the field of power battery. Tang DM-i is equipped with a power Ferrous lithium phosphate "blade" battery, which is different from the lamination process of BYD EV models, and adopts a winding process. Each group of blade batteries has a biscuit-shaped pole core, and a plurality of battery cells are integrated in series inside each pole core, while the whole battery pack is composed of a plurality of pole cores connected in series, and finally packaged into a "blade" battery. One of the outstanding advantages of this battery is that its heat dissipation capacity is good, and the battery uses Ferrous lithium phosphate as the positive electrode, so its performance is relatively stable, so its safety factor is relatively high in theory.

It is precisely because of this that Wang Chuanfu, Chairman and President of BYD’s Board of Directors, once said at the super conference of "Blade battery is unsheathed and safe in the world" on March 29, 2020, "Blade battery embodies BYD’s determination to completely end the safety pain point of new energy vehicles, and it will redefine the safety standard of new energy vehicles." "New energy vehicles equipped with blade batteries will completely erase the word spontaneous combustion from the dictionary of new energy vehicles."

BYD’s "blade" battery became famous in the first world war because of the puncture experiment, and it was spread in the industry. Later, it was fully promoted and applied in all models of BYD’s new energy, and made great contributions to BYD. Supposedly, such an innovative product should completely reassure consumers, but the reality is somewhat embarrassing for Boss Wang.

In fact, not only BYD Tang DM-i, but also Han DM-i, BYD e6, BYD e2, Qin Pro, Yuan EV, Song Pro DM-i, Seals and Dolphins. Just search the network news, and you will find that BYD’s new energy series vehicles have had fire or spontaneous combustion accidents, and some vehicles are still relatively frequent, and they have emerged from time to time on the network.

Original sin or quality problems in key parts

Take the protagonist Tang DM-i as an example. In recent years, spontaneous combustion accidents are not uncommon. For example, on January 26, 2022, some netizens broke the news that a BYD Tang DM-i in Shanghai caught fire on the way to the trailer. This is really a coincidence. The situation is so similar to this accident that Xiaobian thought it was the same incident at first, and then carefully identified the license plate number and confirmed that it was two accidents. This accident eventually led to the complete burning of the car.

Also in Shanghai, on March 19th, one month later, it was revealed that the BYD Tang DM-i newly mentioned by a car advocate in Shanghai spontaneously ignited in the parking space of the community. According to the information provided by the owner and the chat record, the car caught fire at around 5 am that day, which caused the car next to it to be burned to varying degrees. According to the owner, the car was not charged at that time, but just parked there.

This is only a corner of Shanghai, and it is only a short period of incomplete online exposure news. Search those online news that have not been deleted, and you will find that BYD Tang DM-i spontaneous combustion accidents are all over the place, and there are many more.

Objectively speaking, with the widespread use of new energy vehicles, fire accidents are indeed rising. According to the statistics of the Fire and Rescue Bureau of the Emergency Management Department, in 2021, there were 3,000 fire accidents in new energy vehicles nationwide. It seems inevitable that a hot-selling new energy vehicle will have some spontaneous combustion accidents, but the mistake is that BYD Wang’s boss should not talk too much.

What’s more, such an accident is a very disturbing disaster for any individual consumer. If there are casualties in the accident, it will be a family tragedy. Therefore, it is necessary to explore the causes of spontaneous combustion of BYD Tang DM-i, even Qin Pro, Yuan EV, Song Pro DM-i and so on.

On April 29th, 2022, a recall notice issued by the State Administration of Markets indicated that 9663 Tang DM models produced from September 2nd, 2021 to March 14th, 2022 would be recalled from now on. The reason for the recall is that the installation surface of the battery pack trays of these vehicles is uneven due to manufacturing reasons, and there is a risk of water ingress. "This may cause the electrical circuit of the power battery system to fail. In extreme cases, there is a risk of thermal runaway of the power battery, which poses a safety hazard."

On July 29th, 2022, another recall notice issued by the State Administration of Markets revealed that BYD had expanded the recall scope of Tang DM and decided to recall 52,928 Tang DM electric vehicles produced from April 5th, 2021 to April 18th, 2022 from now on. The reason for the recall is that "some vehicle power battery pack trays are at risk of water ingress, which may cause arcing in the high-voltage system and pose a safety hazard."

In fact, people who don’t understand these technical terms, whether it’s thermal runaway or high-voltage system arcing, may not be too concerned. But in other words, if the common people can understand it, it is: the battery is overheated to the limit, which will cause the battery to burn or explode; As for the high-voltage system, it is simpler to pull the arc. Have you ever seen the transformer switch on? "Zizi" sparks with lightning all the way, and the high-temperature arc generated by high voltage and high current can ignite the surrounding combustible materials in an instant.

Therefore, judging from the spontaneous combustion accidents of DM-i in Tang Dynasty, although BYD conducted cold treatment in most cases afterwards, and did not give specific reasons and follow-up news, it is not difficult to find from the official announcement that the quality control of DM-i in BYD Tang did have serious problems that might lead to spontaneous combustion, so that it had to start a recall.

Returning to this consignment spontaneous combustion accident, although the specific reasons are still under investigation, consumers can also reasonably doubt their quality control. In fact, we fully understand consumers’ concern about safety, but we don’t pay so much attention to the cause or process of the accident. Because no matter whether you are short-circuited, flooded, uneven or out of control, as long as your results lead to fire, spontaneous combustion or explosion, there is virtually no difference to consumers-from car burning to "human purgatory (if you can’t run away)".

As a leading new energy vehicle company, we should pay more attention to the reasonable concerns of consumers, especially the safety concerns, and we should not be negligent. After all, vehicle safety involves many aspects, not only batteries, but also supporting systems, body structure, etc. It is an organic whole, and no one can neglect it. If the quality control is neglected, it can also lead to the abandonment of all previous efforts. Therefore, BYD needs to make more efforts in product line quality control and ex-factory quality inspection.

On April 25th, the Beijing Auto Show was reopened after several years. The localization of auto software and AI-led autonomous driving technology has become the focus of multinational auto manufacturers and supply chain enterprises.

Huawei’s Gankun smart car solution debuted at the Beijing Auto Show for the first time, attracting executives from many multinational auto manufacturers to visit. According to sources, Huawei is expected to authorize advanced assisted driving (ADAS) solutions to multinational car companies to land in China, and the specific cooperation mode is still under discussion.

On the other hand, due to the rapid iterative demand of China electric vehicle manufacturers for autonomous driving technology and the trend of going out to sea, European and American automobile suppliers are also aiming at autonomous drivingartificial intelligenceBusiness opportunities generated by technology in the automotive field.

Autopilot has become a key function to boost sales.

Although the price war of electric vehicles has intensified, with China consumers increasingly seeking high-tech functions when choosing cars, domestic automobile manufacturers have promised to invest heavily in technological innovation. AI technology, including autonomous driving, is also the focus of future competition among China automobile manufacturers.

China, a global automotive technology supplier, and Yang Xiaoming, president of Asia-Pacific region, told the First Financial Reporter on the eve of the Beijing Auto Show: "The iteration speed of products in China’s automotive market is far ahead of other regions in the world, especially in electrification and intelligence, such as advanced driver assistance."

Stephen Dyer, the co-head of research institute Ai Ruibo in Greater China and the head of automobile consulting business in Asia, told the China Business News after watching the Beijing Auto Show: "Obviously, many China automakers regard advanced assisted driving technology as a key function to boost sales."

Dai Jiahui pointed out that Ai Ruibo’s recent global electric vehicle survey confirmed that China consumers really care about these functions. "China Automobile Factory is unique in that it can deploy a wider range of ADAS functions at a lower cost than foreign brands."

withXPENG MotorsFor example, He Xiaopeng, the founder and CEO of the company, said that from next month, its software and upgrade will enter an "accelerated cycle", and he also hoped that the application scope of its software platform could be extended to other Asian countries and Europe.

Earlier this year, it has indicated that it plans to recruit 4,000 employees this year and invest 3.5 billion yuan in areas such as autonomous driving.

Last month, Xpeng Motors said that it was upgrading its driver assistance software, and planned to provide all autopilot functions to drivers all over China in 2024. XNGP advanced driver assistance system in Xpeng Motors andXiaomi automobileNOA is related toTeslaThe fully automatic driving technology FSD is similar.

The German Volkswagen Group holds nearly 5% of the shares in Xpeng Motors. Volkswagen is also cooperating with Xpeng Motors to develop a new intelligent electric vehicle architecture, so as to produce new electric vehicles with more economic benefits.

Lei Jun, the founder of Xiaomi, also recently proposed that the goal of Xiaomi’s intelligent driving is to become the first echelon in 2024. He said that Xiaomi SU7 series models will all support NOA and parking service functions of the advanced assisted driving system on the expressway, and the city NOA is planned to be opened nationwide in August.

Multinational suppliers increase R&D investment in China.

An Bofu’s important customers in the world include multinational automobile manufacturers. Yang Xiaoming said that in order to further meet the needs of China automobile manufacturers for innovative technologies, Amber is considering setting up the first artificial intelligence center in China to increase the strategic layout of China market localization; On the other hand, Amber is also using its global data in the field of intelligent driving to empower China automobile manufacturers to go to sea.

In fiscal year 2023, the sales of China region of Ampofo increased by 12%, and the Asia-Pacific region, including China, contributed 28% of the global net sales of Ampofo. Yang Xiaoming said that Amber China will achieve 50% business growth in the next five years, and a large part of the sales growth will come from expanding cooperation with independent brands in China. He predicted that the business related to China manufacturers will reach 70% in five years.

"Our R&D investment in China will continue to increase. On the one hand, we are increasing the number of software engineers in China R&D Center, and at the same time, we are beginning to implement some forward-looking research in China. In the past, these studies were often placed abroad, and now we will also consider China as the first application site." Yang Xiaoming told the First Financial Reporter.

When talking about what role the artificial intelligence center in China will play in the world in the future, he said: "This artificial intelligence center will test a lot of data, and integrate artificial intelligence into the R&D process of our intelligent cars, greatly improving the R&D speed. These are also the requirements of our customers in China, which can better serve the global business of these enterprises."

Before the end of last year, ZF, a German automotive technology supplier, successfully obtained the Group’s first L4 autopilot test license in China. The company said that this will accelerate the localization development, testing and iteration of autonomous driving technology.

The First Financial Reporter learned that ZF has also increased its investment in R&D in China in recent years, including setting up an autonomous driving team in China, including investing in forward-looking technical research.

Multinational supplier overweightChina softwareLocal technology research and development is also due to the rapid rise of local suppliers. Industry insiders revealed to the First Financial Reporter that many multinational auto giants expressed interest in Huawei’s leading ADAS system. If Huawei’s smart car solution is finally licensed to multinational automobile manufacturers, it will not only help overseas automobile brands to accelerate their entry into the field of autonomous driving in China, but also mean that Huawei will have the opportunity to compete with top automotive technology suppliers Bosch and Continental Group.

A technical person in charge of Huawei’s intelligent driving related products did not comment on the details of the current negotiations between Huawei’s ADAS system and multinational automakers to the First Financial Reporter. "We can’t say anything that the company hasn’t released." He said.

Cross-border flow of automobile data attracts attention.

Dai Jiahui of Ai Ruibo told China Business News: "Multinational automobile manufacturers, especially European automobile manufacturers seem to realize that the development speed of China’s ADAS technology providers is much faster than that of European and American companies, which will also prompt some multinational companies to seek a system purchase or lease agreement with China’s ADAS suppliers for sharing. This business model is beneficial to both sides."

Francois Provost, head of purchasing and partner of French automaker Renault, said in a post on LinkedIn on Friday: "Luca de Meo, CEO of Renault, and China.Li AutoAnd Xiaomi held talks on electric and smart car technology. "This will also open the door for potential technical cooperation between the two sides.

As the global automotive technology supply chain tends to converge, cross-border flows such as data have also attracted great attention from the market. Yang Xiaoming told China Business News that the cross-border flow of data is important to promote the development of global autonomous driving technology.

"In the past, we used R&D data from Europe and the United States to support the landing of smart cars in China. As China automobile manufacturers speed up going to sea, we also hope that we can use the data trained in China to help them land overseas, but this still faces the bottleneck of data supervision." Yang Xiaoming said.

He stressed that data compliance is very important. At present, Amber is actively communicating with relevant institutions to clarify which intelligent networked automobile data can be shared and take advantage of its global data network.

"Recently, we have seen very good signs, and the regulatory authorities have given some clear instructions on data sharing, so that multinational companies like Amber can take advantage of our global data and train the software designed by China more quickly under the premise of legal compliance to help China automobile manufacturers who need to go to sea achieve their goals." He told the first financial reporter.

Recently, CEO Musk said on social platforms,TeslaFSD is expected to be implemented in China soon. In this regard, Yang Xiaoming told the First Financial Reporter: "If the new autopilot software can enter China, it will also promote the progress and development of the overall autopilot technology in China, because we can learn from better experience."

In the eyes of some insiders, the entry of FSD into China will still be a gradual process. Dai Jiahui told China Business News: "We have seen that the global autonomous driving function and autonomous level are gradually increasing, and China has adopted these technologies very quickly. However, I expect that the gradual increase of automatic driving function will become the main development path, rather than achieving a leap in fully automatic driving technology at one time. "

　　Beijing, March 25 (Xinhua) Recently, the General Administration of Market Supervision announced the Measures for the Administration of Internet Advertising, which will be implemented on May 1.

　　The Measures further clarify the responsibilities of advertisers, Internet advertising operators and publishers, and Internet information service providers; Actively respond to social concerns, and regulate behaviors such as pop-up advertisements, open-screen advertisements, and using smart devices to publish advertisements; Refined the advertising supervision rules in key areas such as "soft-text advertising", Internet advertising with links, bidding ranking advertising, algorithm recommendation advertising, live Internet advertising, and disguised advertising subject to censorship; The new regulations on the jurisdiction of advertising spokespersons provide an important institutional guarantee for strengthening the supervision and law enforcement of Internet advertising, and also give new momentum to the standardized and orderly development of Internet advertising.

　　Webpage screenshot

　　Specifically, the Measures make the following provisions:

　　These advertisements are prohibited from being published.

　　— — No unit or individual may use the Internet to design, produce, act as an agent or publish advertisements for products or services whose production and sale are prohibited by laws and administrative regulations, or for goods or services whose advertising is prohibited.

　　It is forbidden to use the Internet to publish tobacco (including electronic cigarettes) advertisements. It is forbidden to use the Internet to publish prescription drug advertisements. Where there are other provisions in laws and administrative regulations, such provisions shall prevail.

　　— — It is forbidden to publish advertisements for medical treatment, medicines, medical devices, health foods and formula foods for special medical purposes in disguised form by introducing health and health preservation knowledge.

　　When introducing health and health preserving knowledge, the address, contact information, shopping links and other contents of commodity operators or service providers related to medical treatment, medicines, medical devices, health food and formula food for special medical purposes shall not appear on the same page or at the same time.

　　— — Advertisements for medical treatment, medicines, health foods, formula foods for special medical purposes, medical devices, cosmetics, alcohol, beauty, and online game advertisements that are not conducive to the physical and mental health of minors shall not be published on websites, webpages, internet applications, WeChat official account and other Internet media aimed at minors.

　　These advertisements are subject to censorship.

　　Advertisements that should be examined according to laws and administrative regulations such as advertisements for medical treatment, medicines, medical devices, pesticides, veterinary drugs, health foods and formula foods for special medical purposes shall be examined by the advertisement examination organ before publication; Without review, it shall not be published.

　　Internet advertisements subject to censorship shall be published in strict accordance with the contents examined and approved, and shall not be edited, spliced or modified. If the contents of advertisements that have been examined and approved need to be changed, they shall re-apply for advertisement examination.

　　Advertisers shall clearly indicate "advertising"

　　Internet advertisements should be identifiable and enable consumers to identify them as advertisements.

　　For the goods or services ranked by bidding, the advertisement publisher should clearly mark "advertisement", which is obviously different from the natural search results.

　　Except in cases where laws and administrative regulations prohibit the publication or disguised publication of advertisements, if a commodity or service is promoted through knowledge introduction, experience sharing, consumption evaluation and other forms, and a shopping link is attached, the advertisement publisher shall clearly indicate "advertisement".

　　Who is responsible for the authenticity of the advertising content?

　　Advertisers should be responsible for the authenticity of Internet advertising content.

　　When an advertiser publishes an Internet advertisement, the subject qualification, administrative license, citation content, etc. shall meet the requirements of laws and regulations, and the relevant certification documents shall be true, legal and effective.

　　Advertisers can publish their own advertisements through self-built websites, their own clients, Internet applications, WeChat official account, online shop pages and other Internet media, or they can entrust advertising agents and publishers to publish advertisements.

　　Advertisers who publish Internet advertisements by themselves shall comply with the requirements of laws and regulations, establish advertisement files and update them in time. The relevant files shall be kept for not less than three years from the date of termination of advertising.

　　When an advertiser entrusts to publish an Internet advertisement, it shall notify the advertising agents and publishers who provide services to it in a timely manner in written form or in other ways that can be confirmed.

　　How to standardize "live broadcast with goods"?

　　Where a commodity seller or service provider promotes a commodity or service through live Internet broadcast, which constitutes a commercial advertisement, it shall bear the responsibilities and obligations of the advertiser according to law.

　　If the operator of the live broadcast room is entrusted to provide advertising design, production, agency and publishing services, it shall bear the responsibilities and obligations of the advertising operator and publisher according to law.

　　Live marketing personnel who are entrusted to provide advertising design, production, agency and publishing services shall bear the responsibilities and obligations of advertising operators and publishers according to law.

　　Live marketing personnel who recommend and prove goods and services in their own names or images, which constitute advertising endorsements, shall bear the responsibilities and obligations of advertising spokespersons according to law.

　　"Make sure to close with one button"

　　When publishing Internet advertisements in the form of pop-ups, advertisers and advertisement publishers shall clearly mark the closure sign to ensure one-click closure, and shall not have any of the following circumstances:

　　(1) The advertisement can only be closed if there is no closing sign or the time is over;

　　(two) the closure sign is false, unclear or difficult to locate, etc., which sets obstacles for the closure of advertisements;

　　(three) to close the advertisement, it must be clicked twice or more;

　　(four) in the process of browsing the same page and the same document, continue to pop up advertisements after closing, which will affect the normal use of the network by users;

　　(five) other acts that affect the one-button closure.

　　The provisions of the preceding paragraph shall apply to the open-screen advertisements displayed and released when the Internet application is started.

　　Do not mislead users to browse advertisements in these ways.

　　Do not cheat or mislead users to click or browse advertisements in the following ways:

　　(a) false system or software update, error reporting, cleaning, notification and other tips;

　　(two) false signs such as playing, starting, pausing, stopping and returning;

　　(3) False reward promises;

　　(four) other ways to deceive and mislead users to click and browse advertisements.

　　It shall not affect the normal use of the network by users.

　　The use of the Internet to publish and send advertisements shall not affect users’ normal use of the Internet, and shall not insert bidding advertisements into the results of searching government service websites, webpages, Internet applications, WeChat official account, etc.

　　Without the user’s consent, request or clear refusal, no Internet advertisement shall be sent to his means of transportation, navigation equipment, smart home appliances, etc., and no advertisement or advertisement link shall be attached to the e-mail or Internet instant messaging information sent by the user. (End)

　　On the evening of December 17, 2013, BYD’s new plug-in hybrid vehicle Qin was officially released in Beijing. The new car is available in flagship and distinguished models, with a minimum price of 189,800 yuan. As a vehicle driven by gasoline engine and battery, BYD-Qin hybrid mode has an acceleration time of 5.9 seconds, a top speed of 185 km/h and a comprehensive fuel consumption of 1.6L.

　　Before the press conference, BYD also organized Qin’s track test activities, in which Qin’s best performance in 0-200 km acceleration was only 7.82 seconds.

　　Qin continued the design of the previous concept car, which was bolder and sharper in the body lines, and chrome-plated decoration was added on both sides of the front bumper. The headlight group was equipped with LED daytime running lights and headlights with adjustable lenses. In addition, an oval fog lamp is added to the inside of the bumper. The taillight group is also very novel. In addition to the brand and model identification, there are special signs indicating the identity of its dual-mode electric vehicle.

　　In terms of body size, the length/width/height of the car is 4740*1770*1480mm and the wheelbase is 2670mm, which is similar to BYD’s sharp figure.

　　BYD Qin’s configuration is very high, and it comes standard with remote driving function. It also adds cloud service, which can realize remote control of vehicles through 3G signals. There are also panoramic images, seat ventilation+heating and even seat memory configurations. In terms of safety, Qin is equipped with 12 airbags in addition to active safety devices such as brake priority system (BOS), ABS+EBD, ESP and tire pressure detection system.

　　Qin adopted BYD’s DM parallel mode dual-mode hybrid system, which can be driven by pure electric or gasoline+electric mode.

　　The new car is equipped with a 1.5L in-cylinder direct injection+turbocharged engine with a maximum power of 113kw and a maximum torque of 240 N m. In addition, there is a motor with a rated power of 40kW and a maximum power of 110kW to match it. BYD Qin adopted a self-developed 6-speed DCT dual-clutch automatic gearbox in the transmission system.

　　In addition, BYD also provides a six-year or 150,000-kilometer long warranty for the whole vehicle and a lifetime free warranty for batteries. The sincere after-sales service policy provides another reason for consumers to choose BYD Qin.

　　BYD Qin, which was originally planned to die a month ago, was postponed to this day to cooperate with the introduction of new energy policy. According to the subsidy policy for new energy vehicles, the purchase of BYD Qin will enjoy 35,000 yuan of state subsidies and different degrees of local subsidies. It is estimated that the actual price of "Qin" will be less than 150,000 yuan in most cities. When buying BYD in Shenzhen, the lowest price after enjoying the subsidy is only 119,800 yuan.

On November 19th, the 2020 Thinking Finance Investor Annual Meeting and the 12th Golden Bridge Award Ceremony hosted by Thinking Finance and Investor Network were successfully held in Shanghai Pudong Star River Hotel. The theme of this annual meeting is "Change and Opportunity", aiming at finding the backbone of the double-cycle era and finding new investment opportunities in the face of global economic changes. In this "Golden Bridge Award" ceremony, Chunbo, a new retail platform that advocates providing consumers with peace of mind and healthy food, won the honor of "the most valuable consumer company of the year".

Photo: Chunbo won the honor of "Golden Bridge Award, Consumer Company with the Most Investment Value of the Year"

The "Golden Bridge Award" is jointly selected by experts in the industry, such as Thinking Finance and Investor Network. It examines enterprises from four dimensions: achievements, investment value, innovation ability and social responsibility in the past year, aiming at providing a good evaluation and reference system for China’s capital market. Since its inception in 2008, the annual investor conference has been recognized by many investors as the most valuable enterprise selection ceremony, and has now become an annual gathering closely watched by many well-known domestic financiers, investors and industry experts.

Since the beginning of this year, the epidemic has changed people’s inherent concept of life and lifestyle, and it has also given fresh food home delivery a new opportunity from "survival consumption" to "daily consumption". As a new retail platform for supplying high-quality safe and healthy food, spring sowing has also pressed the "fast forward button" of development in 2020.

With the explosive growth of online fresh consumption demand and the capital attention of many players in the fresh e-commerce track, why can spring sowing stand out from many competitors and be selected as the most investment-worthy consumer company of the year by Thinking Finance and Investor Online?

Safety advantage: the first new food retail platform with CMA certified quality control laboratory in China.

As a platform of "new retail of safe and healthy food", Spring Broadcasting always puts food safety in the first place. Wang Xin, the founder and CEO of Spring Broadcasting, once mentioned in the early stage of his business that Spring Broadcasting should build trust consumption between producers and consumers. To this end, Chunbo took the lead in the industry and became the first new food retail platform with CMA certified quality control laboratory in China. The quality control laboratory of spring sowing tests all the goods on the shelves, including pesticide residues, heavy metal residues, hormones, veterinary drug residues, preservatives, artificial colors and other items. A professional quality inspection team composed of dozens of masters and bachelors is responsible for routine "full inspection of each batch" and "timed inspection in warehouse" of fresh ingredients, and issues inspection reports in real time. Each product has an independent ID, and the test results can be traced back to the whole process. Only products whose test results have passed the standards of "spring sowing BEST" or "spring sowing quality control" based on national organic and national food safety standards respectively can be sold on the spring sowing platform, thus establishing the food safety advantage of the new retail platform of spring sowing healthy food in the industry.

Channel advantage: Close cooperation with embassies of many countries will bring peace of mind and delicious food from every corner of the world to China.

Spring sowing takes "20 articles of peace of mind" as the principle of product selection, and brings safe food to consumers in China through global preferred suppliers, spring sowing own planting bases and producers’ alliance to protect the earth. Since its establishment, Chunbo has established long-term trust and cooperation with embassies and food industry associations in nearly 30 countries around the world. Regardless of any country or region, buyers of spring sowing will go to the place of origin through the recommendation of the embassy or suppliers, and conduct an all-round inspection of the products from the dimensions of geographical environment, raw material cultivation, processing methods, product packaging and product flavor, so as to ensure the source control of food and ensure that the food introduced by the platform meets the standards of spring sowing selection. At the same time, combined with offline experience and online promotion activities such as exotic food week held from time to time, consumers can always taste the original and pure delicacies of various countries through the spring broadcast platform.

Commodity advantage: gathering excellent sources of origin and direct extraction resources of organic ingredients.

The spring sowing planting base was built in strict accordance with the national organic product standards, and obtained organic certification in 2015. The base produces more than 60 kinds of organic vegetables such as tomatoes, cucumbers and cabbages. The establishment of Conscience Guarding the Earth Producers Alliance is also an important starting point for spring sowing to advocate and promote organic crops. Based on the concept of "defending human health and protecting the earth’s environment", the alliance directly supplies and sells organic vegetables to spring sowing. In addition, the technical team of Spring Sowing Farm has accumulated a set of mature management systems for the Alliance, such as organic cultivation technology management system, variety system, farm worker management system and KPI incentive measures, which not only enhances the growth and income of new farmers in organic agriculture, but also guarantees the supply of high-quality organic agricultural products in spring sowing.

It is reported that the spring broadcast platform defends consumers’ three meals a day around the main scenes of family cooking. Up to now, there are 14 categories and more than 4,000 commodities on the platform, covering ingredients, food and utensils needed by families. Consumers only need to use WeChat applet and APP to enjoy peace of mind and delicious food without leaving home. If consumers are in Wuxi, they can also go to Chunbo Anxin Health Supermarket to select and feel the high quality of Chunbo Anxin food at close range.

Recently, Spring Broadcasting is accelerating the layout of regional pre-warehouses, and now it has opened the express service in Dongzhimen, Beijing. In the future, more China families will enjoy peace of mind food at any time with the strong aging service.

□ Xu Jinglan (Chongqing University)

Recently, the Yang li Ping Dance Company and the Russian Royal Dance Company danced "Subject III", which once again pushed this dance to the forefront, and triggered a heated discussion among the public about the boundaries between dance art and culture. Many netizens have previously said that "Yang li Ping’s jumping subject three is my biggest bottom line". However, Yang li Ping’s team really jumped up "Subject 3" at the curtain call recently.

With its unique repetitive movements and magical music, the dance of "Kemusan" quickly became popular in the Haidilao incident, and its easy-to-understand characteristics undoubtedly attracted a large number of audiences. However, the popularity of this "vulgar" culture has also triggered in-depth discussions on artistic value and connotation. Many people question whether a professional art team like Yang li Ping should take part in such a "popular" performance, which is considered to be detrimental to the elegance and depth of art.

The debate between refined culture and popular culture is not a new topic, it reflects the society’s pluralistic cognition of art and culture. On the one hand, we can’t ignore the powerful influence and attraction of "vulgar" culture in mass communication. Popular cultural phenomena such as Phoenix Legend’s Divine Comedy in Square Dance, with its grounded language, cheerful melody and easy-to-imitate movements, have successfully crossed the boundaries of age, region and social class and won the love and pursuit of the general public. This feature of being close to the people and entertaining makes the "vulgar" culture spread and popularize rapidly and become an indispensable part of people’s daily life.

However, on the other hand, we should also be soberly aware that those enduring cultural treasures often contain profound connotations and far-reaching significance. These cultural forms may be classical literature, traditional art, philosophical thoughts or historical heritage. They have undergone the baptism of time and the precipitation of history, bearing the crystallization of human wisdom and the richness and diversity of the spiritual world. These cultural treasures are not only our cultural heritage, but also important resources for us to understand ourselves, explore the world, improve our literacy and enlighten our thinking.

The evaluation of art and culture should not only stay on the superficial distinction between elegance and vulgarity. Every cultural form has its own value and significance. Whether it is elegant art or popular entertainment, it may touch people’s emotions at some level, lead to thinking or bring fun. In recent years, with the rise of "fast-paced culture", people’s stay for works of art is shorter, and magical works of art occupy our eyes. However, this does not mean that the value of depth and connotation in art and culture has been weakened. On the contrary, the existence of fast-paced culture highlights people’s desire for instant satisfaction and relaxed entertainment, which is an important embodiment of the diversity of art and culture.

We need a more open and inclusive attitude in the face of the controversy over cultural elegance and vulgarity. The development of art and culture should be a process of multiple coexistence and mutual influence. Professional art teams try different performance forms, including the so-called "vulgar" culture, which may provide new inspiration and perspective for artistic innovation, and at the same time attract public attention to artistic works. At the same time, we should also encourage and support those cultural creations with profound meaning and connotation, so as to enrich our spiritual life and social and cultural landscape.

The phenomenon that "the world is a huge subject three" reminds us that no matter who jumps into "subject three", in this era of information explosion, we encourage artists and creators to explore and try different art forms and expressions bravely, and at the same time, we should create more and better works that people like. We should also face and evaluate art and culture with an open and inclusive attitude, so as to jointly promote the progress and development of human spiritual civilization.

On the preferential promotion channel in Nanning, car home, we are pleased to announce that preferential activities are under way! As an SUV model that has attracted much attention, the highest discount of Xingyue L in Nanning reached 15,000 yuan, and the lowest starting price was only 122,200 yuan. This is an excellent opportunity for you to buy this excellent model at a more affordable price. If you want to know more details about Xingyue L, please click the "Check Car Price" button in the quotation form to get a higher discount.

The exterior design of Xingyue L car series is very unique, and the front face adopts a large-size air intake grille, which shows a strong sporty atmosphere. The air intake grille is decorated with chrome trim strips, which further highlights the luxury of the car. The body lines are smooth and the overall style is very fashionable. With the sliding back design of the roof, the whole car looks more dynamic. The side of the car body is outlined by a number of smooth lines, and the visual effect is excellent. The rear part of the car adopts a streamlined shape, which makes the whole car look more atmospheric. The taillights are designed through, which is very recognizable. In a word, the exterior design of Xingyue L car series is excellent, and it is a model worth looking forward to.

Xingyue L is a medium-sized SUV with a body length, width and height of 4770*1895*1689mm and a wheelbase of 2845mm respectively. The lines on the side of the car are smooth and strong, showing movement and strength. The front and rear wheel tracks are all 1610mm, the front tyre size is 235/50 R19, and the rear tyre size is also 235/50 R19. The overall design is fashionable and atmospheric, and it is an impressive SUV model.

The interior design style of Xingyue L car series is fashionable and dynamic, paying attention to the driver’s comfort and convenience of operation. The steering wheel is wrapped in leather, which feels comfortable and the position can be manually adjusted up and down and back and forth. The central control screen has a size of 12.3 inches and is equipped with a voice recognition control system, which supports multimedia, navigation, telephone, air conditioning and skylight operations. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for users to connect devices. The seat is made of imitation leather. The main seat supports the adjustment of front and rear, backrest, height and lumbar support. The auxiliary seat supports the adjustment of front and rear and backrest. The driver’s seat is also equipped with heating and ventilation functions, which can be electrically adjusted and memorized. The backrest of the second row of seats can be adjusted, and the rear seats can be laid down in proportion, providing a more flexible space combination. Generally speaking, the interior design of Xingyue L car series is simple and fashionable, with both comfort and practicality, bringing users a better driving experience.

Xingyue L is equipped with a 2.0T 218 horsepower L4 engine with a maximum power of 160kW and a maximum torque of 325 N m.. It uses a 7-speed wet dual-clutch gearbox to provide a smooth shifting experience. This engine has excellent power performance and high efficiency, bringing drivers a more comfortable and pleasant driving experience. Whether it is daily city driving or high-speed driving, it can be easily competent. At the same time, the engine of Xingyue L also has the advantages of low noise, low vibration and low fuel consumption, allowing drivers to enjoy a quieter and more environmentally friendly driving experience while driving.

In the evaluation of the owner of car home, it can be seen that his love for Xingyue L 2021 2.0T EVO Two-Drive Wisdom Edition is beyond words. He mentioned the advantages of the car, such as rich configuration, advanced appearance and large enough space. At the same time, it also showed excellent stability and comfort during actual driving. Car home owner @ Chengdu Cheyou 0964484 also specifically mentioned the excellent performance of the car in complex road conditions, which can be easily handled whether it is starting from the urban area, running the expressway, taking the national highway, entering the rural road or climbing up the hill and potholes, fully demonstrating the advantages of extra large space in the trunk. Driving the stars with my parents everywhere for a ride is full of praise for the elderly, which further proves the comfort and practicality of the car. On the whole, Xingyue L 2021 2.0T EVO two-wheel drive Zhizun Edition is a model worthy of recommendation, which can bring excellent driving experience and comfort to car owners whether driving in the city or traveling long distances.

(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)

　 1905 movie network exclusive feature In the age of entertainment to death, serious and not serious can be changed to entertain the public. The birth of the live broadcast not only gave the folk people a broader entertainment platform, but also satisfied the netizens’ desire for privacy and expression with real-time pictures and fragmented barrage.

The anchors occupied the media seats.

　 On the red carpet and at the press conference, you will find that in addition to the "long guns and short guns" of photographers, there are many beautiful women holding selfie sticks and talking to themselves with headphones. These are the most popular live broadcast anchors. Compared with them, online media is more like traditional media.

　 Nowadays, these live broadcast platforms have also become an important part of the film announcement, and more and more anchors have become frequent visitors to major occasions.

　Fang Li’s greatest contribution to the tens of millions of box office for "A Hundred Birds at the Phoenix" is actually live broadcast.

For the promotion of the movie "The Magic Wheel", three female anchors were invited to go to the shooting site for live exploration on the cruise ship.

　 Wang Baoqiang, who was the director for the first time, broke the popularity of 5 million in three minutes on the set of his first film "Make a scene in Tianzhu" (did you notice that rocket, which is worth 500 RMB).

The Jing Wong online movie "My Goddess of Need" conference directly contracted the focus maps of eight live broadcast platforms, with nearly 100,000 online users in real time, and the total coverage is expected to reach 10 million times.

It is already a routine to use star live broadcast for the new film. Charmaine Sheh and Nick Cheung are broadcasting the conference of The Apostles.

In addition, this year’s China Watch Award has a unique way, integrating the award release with the promotion unit of "New Force of Chinese Film" and adopting a brand-new mode of "M+N" for multi-channel communication.

　 The live broadcast’s attack on 2016 is like a barrage.

　

　 Trees attract the wind, and the corresponding regulatory system naturally follows. How will the positioning of "Live Wind" be impacted? How will the live broadcast platform respond? Are anchors really more useful than stars for film marketing?

　

　 With these questions, Zi Shijun chatted with An Yugang, general manager of the well-known film marketing company, Daniel Wu, the anchor of the fighting fish industry who participated in the live broadcast of the China Watch Award, and the insiders of the fighting fish platform.

"It knows what netizens like" — — Marketing tycoon said

An Yugang

　 An Yugang, an influential benchmark figure in film marketing and general manager of the film industry, has successfully helped many films become box office winners, and has been recorded in classic marketing cases.

　 A few days ago, the announcement of "Amazing Thieves 2", which was marketed by the film industry, caused a sensation again. Twenty or thirty anchors sat in the golden position in the front row of the conference, attracting countless audiences and successfully creating momentum for the film:

Q： Can you describe what the scene was like that day? Did it meet your expectations?

　

A：I thought it was hot, but I didn’t expect it to be so good and very happy.

　 On that day, the first row was occupied by the founder, and the second and third rows were given to online celebrity, the most golden position. At that time, the owner of the film, Qiu Jie (CEO of Lion Mouse Film), glanced at a live broadcast box of online celebrity, and casually looked at it. It was 40,000 yuan, so its publicity was on the top of a small media. And those who like the anchor are really the most consistent with my target audience, and the conversion rate is relatively high.

　

Q：Will the anchors be asked what to do, or will there be restrictions on their language and comments?

　

A：No, whatever. In fact, this thing is like some promotional videos that want us to film the artist’s makeup in the lounge. These are what the people are more concerned about. They don’t like to always see the flow you designed on the stage to go to 12345. He prefers to look at some edges and corners. The anchors can publicize things that are usually invisible.

　

　 Tell a funny detail. At that time, we had a sponsor at that event, and one of their cars was on the right side of the podium. There’s an anchor who’s been shooting that car around. Advertisers are so happy. How can traditional media keep shooting that car for you?

　

　 As for the anchors, we are all in a cooperative state at present, and the process of our own design is also very beautiful and interesting. I won’t leave her a chance to have negative comments.

On the same day, The Pirates 2 teamed up with 28 live broadcast platforms and contracted the focus map.

　 In fact, the live broadcast circle is like the embryonic form of the entertainment circle. Although the star’s own fan base makes their original onlookers more. But these amateurs have their own way of living. Come to think of it, they are actually more suitable for eating live broadcasts than stars.

Q：How to treat the relationship between live broadcast and film marketing?

　

A：Quite simply, my concept of film marketing has always been content (film) and establishing contact with users. Live broadcast is just a certain model established. It used to be a radio and television website, but today it is an APP, a variety of network sizes, or something. Live broadcast is the latest form today. It’s just a channel for me to reach my target users from the perspective of movies, and there is an interactive connection.

Q：Compared with other mobile platforms, what are its advantages and values?

　

A：Lively. For example, if I go to find a large size, the best he can do is to help me with the graphics and text, and then add my trailer. But the live broadcast, as I mentioned, he will put all the details of my press conference — — And it’s the details he realizes, right? He knows what his netizens like.

Q：What’s the difference between a star doing live broadcast and online celebrity doing live broadcast?

　

A：Stars have a large base and many fans. Come up and duang, blow up. At the same time, the interaction with netizens is also an effect of expanding influence and flattening.

　

　 But online celebrity is the other way around. His base may not be that big, but the advantage is that I think they may be more open and have a larger scale. I don’t mean taking off clothes, but their speech scale, or telling jokes and so on.

　

Q：New media is undoubtedly a new battlefield for film marketing. Will you consider other attempts later? For example, let the stars participate in the live broadcast, or more high-tech ARVR?

　

A：I’m already trying, Love O2O. We also discussed this matter in the group this morning. We should use AR, and a virtual person may be established on the mobile phone. For example, if you are now, a Jing Bo Ran in ancient costume will suddenly be projected around you. You can communicate with him. In fact, if VR is used, there is also a project being done, but that will be more suitable for short videos, and the human body may not be able to stand long videos.