Self-owned brands continue to "sprint" upward.

In the first half of this year, the market share of independent brands has increased to 46.6%. However, the number of Chinese brands standing in the front row of the high-ranking team has been stable and fast in the luxury camp after years of precipitation. Brand sales and word-of-mouth have both harvested. Data show that more than 122,700 retail vehicles in the first half of the year, an increase of 7.8% year-on-year.

At the beginning of the second half, the brand took the lead in "branding". On July 26, the brand was officially launched, and the market guide price was 159,800-225,800 yuan. It is reported that the new positioning is a B + class model. This time, the brand did not follow the "routine" of the mid-to-high-end car market, but continued to "up the ante" in terms of product strength. So, what is the strength of this new car? How will it help the brand transition in the second stage?

Evolving from a B-class car to a B +-class model

In the story of brand revival, it is the "protagonist" that cannot be said. In April 2018, it was officially launched, and the price of the new car was 149,800-195,800 yuan. At that time, the medium and high car market was dominated by Japanese and German models, but with the product power of BBA, it opened up the situation in the B-class car market and gained a firm foothold.

In the team, has been the most powerful sales responsibility, data show that the cumulative sales of nearly 20,000 vehicles in 2018, 2020, sales reached 64,000 vehicles, 2021 exceeded 80,000 vehicles. In the first half of this year, although the car market is full of variables, sales are still high, retail sales reached more than 33,000 vehicles.

This time, the brand new has also become the focus of fans’ attention. Many netizens call the brand new "small H9". Since the new pre-sale, the new order has exceeded 10,000 and the delivery has exceeded 1,000.

In terms of product strength, the new car is also rushing to the B + level. The new refresh is not a surface upgrade, but an all-round upgrade and evolution from the appearance design, power system, suspension layout, interior and intelligence system, and takes a high-end route in product strength.

The new car is equipped with a new intelligent cockpit, the most significant feature of which should be the OTA upgrade. This upgrade is not simply to increase the functions of the car, but to comprehensively upgrade the six major systems, including power, chassis, and auxiliary driving. This is a commonly used product idea for new car makers.

Moreover, the new car has taken the functional experience to a higher level. For example, the original suspension screen has been converted to an embedded large-screen design, and it is equipped with a Zhilian 3.0 car system. The voice function is the most outstanding, and it can directly control 17 functions such as windows, sunroof, and intelligent high beams. In addition, the power is divided into three types, including 1.5T, 2.0T, and 1.5T HEV power systems.

Running again to help achieve the million-dollar goal

Today, the high-end car market is constantly changing, in addition to the joint venture army, there are Chinese brand high-end products and new car forces have entered the market, it can be said that the 200,000 car market is the most concentrated key area.

Rushing to the high end, the new car is not only reborn in product strength, but also does its "homework" in places that cannot be seen. The new car has as many as 227 patented technologies. The new car was born in a prosperous factory known as the "Lighthouse Factory of Numerical Intelligence".

Moreover, before going on the market, the new car has undergone rigorous road tests equivalent to more than 7 million kilometers of user conditions, deeply verifying the reliability and durability of the new car, and laying a solid foundation for internal strength. The result of both internal and external repairs is to enable the new car to fight hard against competitors of the same level.

Now, the car market in 2022 has entered the "second half", and a new round of competition has begun. For the brand, the fully armed new product is naturally the sales "pioneer" in the product series, helping the brand achieve the sales target for 400,000.

Moreover, according to the group’s plan, by 2025, the brand’s sales scale will exceed one million units. As an important branch, it is constantly expanding its product line. Build its own product team from the directions of fuel vehicles and new energy vehicles.

In terms of fuel vehicles, it is mainly the new car series composed of H7 and H9, as well as the SUV series composed of HS5 and HS7. In terms of new energy models, it is mainly the combination of electric vehicles, such as E-HS3, E-HS9 and E-QM5. In August, the first MPV model HM9 will be officially launched. At that time, the brand’s product line will cover cars, SUVs and MPVs. It is reported that in the future, the electrification transformation will also be accelerated to further help the brand achieve the million-dollar goal.

Ghost Douche’s point of view: The brand goes up, starting from the product end. Brand new, with too many era elements, this model is all in the brand’s most advanced technology, design, intelligence, power and car-making technology. It is another "ace" for the brand to attack the market. Next, it will rush to the million sales target together with the brand. What do fans think about this, leave a message.

　　The 20 Mercedes-Benz G500 has been newly remodeled with luxurious interiors. The excellent quality and exquisite craftsmanship are vividly reflected in the car. The excellence of details is an important principle in the interior design. The interior is decorated with dark tones and mahogany, the black leather sports seats are very comfortable, and the steering wheel is decorated with high-end leather wraps, which is extremely delicate to the touch. The console with mahogany decoration is stable and atmospheric, and at the same time improves the overall texture. Various function buttons are available, no less than the function of a luxury car.

　　The 2020 Mercedes-Benz G500 is now available at the store, and the reservation is discounted. Tianjin’s current car sales reveal the extraordinary off-road king, and the great value is a time-limited seckill. Imported Mercedes-Benz G500 enters the car and makes people forget that this is a powerful SUV. The Mercedes-Benz G500 has a multi-functional steering wheel plan, a new center console shape, and a dashboard with a 320 km/h chronograph. In addition, the new center console is also equipped with a new gear knob and COMAND controller. Details are as follows:

　　The chassis of the 2020 Ben G500 is basically a direct transplant from the 6×6 model, except that one axle is missing, and the front and rear axles still maintain the design of the portal axle – which is also one of the greatest values of this car. You must know that this design is basically only seen in military models, such as Unimog and Hummer H1, and Mercedes has now placed it on the G-class model, and the performance can be imagined at will.

　　The 20 Mercedes-Benz G500s continue the unpretentious retro style, interspersed with modern classics. But the design is even more, with a prominent front bumper, new side mirrors and wheel hub styling, making it more dynamic and aggressive. Adding the popular LED daytime running light design, while the tail is basically unchanged, retaining its usual tough design style. The 18 ink version of the Mercedes-Benz G500 is not understated, but the appearance is not low-key. Laurence brings it a sports surround similar to the AMG version. The front bumper is divided into three square air intakes. The rims are equipped with a five-star style similar to the AMG style, and use a black design, coupled with the entire black body, revealing a domineering temperament. This set of rims is 22 inches in size, made of lightweight alloy, and equipped with 295/35 R 22 tires.

　　The interior of the 2020 Mercedes-Benz G500 is luxurious, and the excellent quality and exquisite craftsmanship are vividly reflected in the car. The excellence of details is an important principle in the interior design. The interior is decorated with dark tones and mahogany, the black leather sports seats are very comfortable, and the steering wheel is decorated with high-end leather wraps, which is extremely delicate to the touch. The console with mahogany decoration is stable and atmospheric, while improving the overall texture. A variety of function buttons are available, no less than the functions of a luxury car; the rear row space is very spacious, and the rear seats can be folded for more spacious storage space.

　　The 2020 Mercedes-Benz G500 is equipped with a 4.0L dual-supercharged V8 engine, with a 7-speed automatic gearbox, with a maximum horsepower of 422 horsepower and a maximum torque of 610N/m. The body size is 4764 * 1867 * 2054, the front and rear wheelbase is 2850mm, the minimum ground clearance is 205mm, the fuel tank volume is 96L, the fuel consumption is about 14.5L in the urban area of 100 kilometers, and the high speed is about 11L. The strong wedge-shaped feature and the eye-catching Mercedes-Benz logo make it feel his unrestrained breath when stationary. However, these do not mean that the Mercedes-Benz G500’s road performance is lost. When driving the nearly three-ton body, it still has a good result of 0-100km/h acceleration of 10.2 seconds.

　　Remarks:

　　Original import, foreign direct purchase, direct storage, quality assurance, worry-free after-sales service.

　　Many large banks across the country have signed partnerships to professionally handle the down payment of 0-30-50-70% of the national mortgage installment.

　　The installment threshold is low, the approval process is fast, and the interest rate is set by the central bank. All provinces and cities across the country can handle the settlement.

　　- – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –

　　Company Name: Tianjin Jinxiang International Trade Co., Ltd.

　　WeChat Phone: 13388063216 (Cheng Manager)

　　Company address: Haibin 5th Road, Free Trade Zone, Binhai New Area, Tianjin.

Disclaimer: The above car purchase discount information is provided by the comprehensive dealer of Car News Network. Due to the large price fluctuations due to market factors, it is only for the reference of car purchase. Its authenticity, accuracy and legality are the responsibility of the dealer. Car News Network does not provide any guarantee and does not assume any legal responsibility.

Relying on the advantages of good mountains and good water, Lujiang County, while vigorously developing high-quality homestays, guides and encourages qualified farmers to develop family homestays, starts the public brand of Lujiang "Lianlu Xiaoshe" family homestays, and creates a differentiated development pattern of the homestay industry. After active exploration, the county has built more than 30 family homestays, solving the local employment of nearly 100 people, and driving the village collective income to increase by 1 million yuan.

Differentiated development makes homestays more accessible to the people

Recently, the reporter walked into the Yuntang small courtyard located in Macao Village, Tangchi Town, Lujiang County. The courtyard was clean and tidy, and the well-designed pond was rippling, and it felt cool and comfortable in the pavilion. Walking further inside, a two-story guest room building hidden by green plants was particularly quiet and elegant.

"We opened in April this year, and the holiday rooms are full, so you need to book two weeks in advance," said Yan Jianhua, the owner of the small courtyard.

A few months ago, Yan Jianhua was a stay-at-home mother. Now she has a very fulfilling life while picking up and dropping off her children, taking care of the bed and breakfast and receiving guests. Last year, she and her husband were immediately tempted when they learned that the local government had introduced policies to encourage farmers to run family bed and breakfast. With the help of the local government, the couple rented this residential house with good location and good surrounding environment. After more than half a year of careful renovation, it opened to welcome guests on the eve of "May Day".

In recent years, Lujiang County has developed a "farmhouse economy" in an all-round way, and 37 boutique homestays such as Yunlianwa have emerged. In order to further revitalize the idle farmhouses in rural areas, solve the problems of high consumption and insufficient supply in the homestay market, and drive more people to increase their income and become rich, the county has been promoting the differentiation of homestay products since last year, targeting the development goal of family homestays.

"Different from the boutique homestays built before, family homestays are more close to the people." Wang Fenglan, director of the Lujiang County Culture and Tourism Bureau, told reporters that in terms of scale, boutique homestays are larger in scale and have more rooms, while family homestays are smaller in scale, and the number of rooms is usually only set to a few. In terms of price, the price of a family homestay is only two or three hundred yuan per night, and in the off-season or when there are preferential activities, it will be even lower. In terms of consumer groups, family homestays are more suitable for groups who come to health care and vacation, allowing tourists not only to "stay", but also to "slow down" and "stay".

In order to fully do a good job in the pilot and exploration of family homestays, Lujiang County issued the "Implementation Opinions on Revitalizing Idle Farmhouses to Promote the Development of Family Homestays", proposing specific measures around "demonstration leadership, standard construction, operation management, supporting services, publicity and marketing, and daily supervision", and introducing a number of incentive policies to escort the development of family homestays.

Lujiang County in Tangchi, Wanshan, Ketan, Yefu Mountain and other towns with better tourism resources to pilot, site highlight "scenic spots, scenic road, boutique B & B side" of the "trilateral" standard, requiring the village cooperative through storage or leasing, to create a number of family B & B model. At the same time, the integration of rural living environment improvement, rural construction and other funds to improve the surrounding infrastructure building of family B & B. The establishment of family B & B awards to supplement special project funds to encourage the development of family B & B. Up to now, the county has honored the family B & B award to supplement 1.723 million yuan.

Yuntang Courtyard, the original house by the stream, a corner of Wangshan, Dongli Inn… Each and every one of the distinctive family homestays "sprouted" and thrived in many townships in Lujiang County.

Standardized management to provide excellent service for homestays

Homestays should not only be built well, but also managed and operated well.

"Standard construction is not only an important foundation for improving the design taste and reception service level of rural homestays, but also an action guide to lead the development of family homestays to higher quality." The relevant person in charge of the Lujiang County Culture and Tourism Bureau told reporters that the county has paid close attention to standard construction, formulated the "Basic Requirements and Grading of Tourism Homestays", standardized the construction standards of family homestays, and clarified the basic conditions of family homestays in terms of space planning, land use, ecological protection, public security management, health and safety, and service level. Strengthen the grading of family homestays, and award three, four, and five-star family homestays according to the standards.

"These bed sheet and quilt covers are all handed over to professional companies for cleaning." When the reporter came to Xingfuli B & B located at the entrance of Baihua Village in Tangchi Town, Li Lijian, the head of the B & B, pointed to a pile of bed sheet and quilt covers that had just been replaced and were being packaged. For the aspects of food hygiene and fire safety in the B & B, relevant departments will arrange special personnel to guide inspections every month and help solve problems in operation.

Lujiang County has clarified the main body of management, established a county leading group for the healthy development of tourism and homestays, and a county homestay supervision and service center, which is responsible for the regular supervision and guidance of family homestay business behavior, and guides the standardized and orderly development of the industry. Each pilot town has established a special class for family homestay promotion, which is responsible for guiding farmers’ planning and design, construction and operation management throughout the process. At the same time, optimize the approval process, establish a joint acceptance team composed of public security, housing construction, fire protection, market supervision, health and health, cultural and tourism departments, and invite housing quality and safety experts to carry out free housing quality and safety appraisal, and optimize the process of homestay license processing to provide "one-stop" services.

The key to improving service is people. "Last year, I participated in the training of homestay butlers organized by the county, and I have a better sense of how to operate." Li Lijian said that the training was "very clear" for all kinds of problems encountered in running a homestay.

The relevant person in charge of the Lujiang cultural and tourism department told reporters that the county has established a homestay association and a homestay butler training center to systematically carry out homestay butler training. Four homestay butler training courses have been held, and three homestay butler training bases have been established. A total of more than 400 homestay butlers have been trained. Encourage family homestays to benchmark high-quality homestays, check and fill in gaps in personnel training, business philosophy, service awareness, etc., and continuously improve service quality.

Branding to make the hotel vibrant

In early summer, the vast countryside of Lujiang County is lush with vegetation, the river is meandering, and the sky is clear and blue. Between the refreshing "green" and the pure and broad "blue", the artistic family homestays are dotted among them, which is fascinating.

Every homestay has a common brand – "Lianlu Xiaoshe".

"We continue to launch the public brand of’Lianlu Xiaoshe ‘family homestay, and carry out multi-faceted promotion and publicity." The relevant person in charge of the Lujiang County Cultural and Tourism Department told reporters that the county has set up a special class for family homestay marketing, incorporated family homestay promotion into the annual tourism promotion plan, regularly updated and released the county’s family homestay directory, and used official platforms such as Lujiang Cultural and Tourism, Micro-gathering Lujiang to push family homestays for more than 100 times, with a cumulative number of clicks exceeding 100,000. Regular family homestay special promotions have been launched, attracting nearly 1,100 consumers this year, driving family homestay sales to exceed 200,000 yuan.

To build a brand, in addition to making enough promotional articles, it is also necessary to demonstrate individual characteristics.

"Xiaodu Xiaodu, open the curtains…" Stepping into the room of Xingfuli Homestay, you only need to have a simple conversation with the intelligent voice device, and the commands issued by the guests to open the curtains and turn on the lights can be quickly achieved.

"Not only do we have smart rooms, but we can also see the mountains and the water. Not far away is the beautiful Jintang Lake." Li Lijian said proudly, pointing to the sparkling lake.

In Yan Jianhua’s Yuntang small courtyard, in a green vegetable garden, peppers, beans, eggplants and other vegetables are growing happily.

"The vegetables that guests eat are basically farm dishes grown by themselves." Sister Yan took out a menu, including all kinds of stir-fried vegetables, cooking vegetables, pots, soups, etc.

During the interview, the reporter learned that in accordance with the positioning of ecology, leisure and health care, Lujiang County encourages family homestays to improve the development quality of farm dishes and guides each family to introduce three to five signature dishes.

The development of homestays has further promoted the employment of the masses. "The monthly salary is 3,500 yuan, the work is easy, close to home, and you can take care of the children." Wang Min, a villager who works in Yuntang Courtyard, said. At present, 31 homestays have been built in Lujiang County, solving the local employment of nearly 100 people.

In addition, taking advantage of the development of family homestays, more characteristic agricultural products have gone out of the "boudoir" to help farmers increase their income.

"Farmers in the vicinity often bring their own lily, corn, bamboo shoots and other agricultural and sideline products to us for exhibition. Many guests who come to stay have the demand to buy tea, and I will also contact the tea factory next to it." Li Lijian said. Lujiang County is actively guiding the development of family homestays and selling local agricultural and sideline products, leisure food, local handicrafts, etc.

A farmhouse is a landscape, an Internet celebrity clock in point, an industrial growth point. The relevant person in charge of the Lujiang County Cultural Tourism Department said that with the continuous deepening of exploration, the "spark" of Lujiang Family Homestay will form a "prairie fire", help the rural comprehensive revitalization, and hold up the "dream of common prosperity" of more rural people.

Red Star Capital Bureau reported on June 8 that Dalian Wanda Group Inc., Ltd. (hereinafter referred to as "Wanda Group") issued a statement on the official website of "Dalian Wanda Commercial Management 1.90 billion shares were frozen".

The statement said that Wanda Real Estate Group and a certain enterprise have cooperated in a large-scale project in Changchun, and there are still about 1 billion yuan in financial disputes between the two parties. When Wanda Commercial Management introduced investors in 2018, the valuation of Wanda Commercial Management 4.527 billion equity was already 243 billion yuan at that time, which was public information. The freezing of Wanda Commercial Management 1.90 billion equity greatly exceeds the amount of financial disputes between the two parties. Wanda is appealing through legal channels and is confident in safeguarding the legitimate rights and interests of Wanda Group.

Screenshot from Wanda Group official website

Previously, on June 5, Wanda Group added two new equity freezing information, the equity was executed by the target companies are Dalian Wanda Commercial Management Group joint stock company (Dalian Wanda Commercial Management), the total amount of frozen equity is about 1.979 billion yuan.

Screenshot from Tianyancha

Video: Deng Chao, Zhang Shaohan "Invisible Wings" Chao Ge Dream Concert, Run 180615

Three hundred and sixty lines, and the champion. Last night, Zhejiang Satellite TV An Muxi’s "Run" ushered in a special and unforgettable entrepreneurial challenge. In the program, "Logging Tired", Zhang Shaohan, Han Xue, and Song Xiaobao each chose their entrepreneurial direction, and opened a new chapter in their life after "graduation" with the assistance of "excellent Jin cultural representatives" and "Tear Famous Brand Strategy Team". At the scene, Zhang Shaohan and Lu Han opened their throats in amazement, detonating "Memory Kill" on the whole network with unforgettable golden songs; "Logging Tired" hurt "dolphin sound" in the newly upgraded fingerboard game; and Deng Chao, who was resourceful and resourceful, turned around perfectly and became the biggest winner of "Business War Edition Tear Famous Brand". In addition, this episode was recorded in Shanxi, the birthplace of Jinshang culture. Many related elements appeared in the whole episode, such as the family motto of Jinshang, such as specialty aged vinegar, miscellaneous grains, coal, paper cutting, etc. "Logging Tired" and the audience experienced a cultural return and "earthy" style.

Enter the Blueberry Video to watch the latest full video of "Run 2" > >

Zhang Shaohan and Luhan were stunned to open their throats and detonate the memories of golden songs. The brothers jumped the fingerboard and made "dolphin sounds" in pain.

As a "giant lung little queen" who has been popular on both sides of the Taiwan Strait and three places, Zhang Shaohan not only created countless classics for the Chinese music scene, but also accompanied the growth of a generation with her singing. In this issue, Zhang Shaohan and her brothers presented the audience with a "ancient concert" that broke the sky. When "Aurora", "Happy Worship" and "Invisible Wings" and other golden songs were sung by Zhang Shaohan again, many netizens sighed: "I contracted the songs of youth, which are obviously very happy but inexplicably tear-jerking." Compared with Zhang Shaohan’s music "tear gas", Lu Han’s "Simple Love" was more light-hearted, and netizens said excitedly: "Mingren doesn’t say secret words, and today I will go to my grandmother’s house with the deer."

The stunning opening of Zhang Shaohan and Lu Han detonated the memory of the golden song on the whole network, and the newly upgraded fingerboard game made netizens laugh. In the program, the evaluation of the "School of Management" specialty is almost "all based on blind guessing", not only frequently suffered the ultimate punishment of the fingerboard, but also issued a super-high octave "dolphin sound" due to pain, while the "School of Economics", who survived the disaster, was so excited that "his expression was out of control" in the aftermath of the disaster. Everyone laughed and said, "Your face is full of fear of being dominated by the fingerboard. Forgive me for laughing unkindly." "The screaming of circling the beam for three days is more compatible with the laughter of the audience."

"Business War Edition Tear Famous Brand" Surprise Reversal, Deng Chao Perfect Reversal Single-handedly became the biggest winner

From the "Running Man Famous Brand Wars" of "Reverse Operation" to the "Acting Version of Ripping Famous Brands" of last week’s "Love Apartment" old friend welfare special, the creativity and excitement of this season’s "Running Bar" "Ripping Famous Brand Wars" can be described as both explosive. In this issue, the "Logging Tired" who just "graduated" carried out a fierce "business war version of ripping famous brands" with the money he worked hard in "Shanghai". In the program, the "five families" not only have to make advance investments, but also ensure that the third one in their investment group can be eliminated.

Facing the dual test of intelligence and physical strength, Deng Chao, who was single-handed, used his meticulous strategy and superb acting skills to perfectly reverse the game and became the biggest winner of this issue of "Business War Edition Ripping Famous Brands". At the scene, Deng Chao, who was weak in the early stage, calmly analyzed and invested all the 100 taels of entrepreneurial funds in himself. After the "Ripping Famous Brands War" started, Deng Chao tactfully released fake news and successfully eliminated the third group of "Deng Family". The netizens praised "Life depends on acting skills, and Brother Chao’s IQ is against the sky today." "Single-handedly, you can also turn defeat into victory. This time, the excitement of ripping famous brands is Up".

Next week, "Logging Tired" will present a fan club with both momentum and splendor for the audience. What wonderful songs will Zhang Jie and Zhang Liangying’s surprise arrival bring us? Why did Li Chen shout "What are you doing" in horror? All the answers are in "Run" by An Muxi of Zhejiang Satellite TV every Friday night.

The star of the first episode.

Nicholas Tse in "Twelve Sharks 2" seemed to have changed overnight. Compared with the first season, there was no flirting throughout the process, and the cooking was very serious. Could this be the power of love?

Yes! This show has been broadcast, and it has changed a lot! After watching it, I really can’t get used to it for a while. How to describe it? The feeling of chewing garlic after drinking coffee…

The reason why "Frontier" attracted a lot of attention last year was because Nicholas Tse’s Moments were very powerful. There were many big coffee platforms on a food show, and everyone was very excited. They had never seen such a game! Now, the variety show lineup is all stars, so this selling point is also good.

Of course, after a year of tempering, Nicholas Tse also knew – you can’t do a show every time, you have to take it slowly. From this point of view, "Edge 2" is the season that best reflects the true level of the program team.

The mode has changed: single flirting is changed to group challenge cooking

It can be seen that Nicholas Tse’s blade duck’s knife skills have been practiced.

Chen Weiting hung the duck and dropped it. The netizens could see that he was designing the plot.

Last year’s "Twelve Flavors" was indeed a "movie-grade food reality show". And "Twelve Flavors 2" is more appropriately called "food reality show".

Why do you say that? – Take a look at the changes in "Sharp Taste 2".

Let’s start with Nicholas Tse himself. Last year, when he made "Twelve Sharks", he spent eight months and invited about 15 relatives and friends, regardless of the cost, to fly and shoot between countries. This kind of layman’s approach that seems to be holding back big tricks, now analyzed, may be a bit to show off to Wang Fei. Chasing people! It has to be vigorous. But in any case, as a variety show, it is a bit too extravagant.

Zhao Wei, a guest on "Fengwei 1", praised Nicholas Tse, saying that "sure enough, someone does not love wrong".

Once a brand is established, it has to consider making money carefully. Judging from the broadcast of "Frontier 2", there are these changes in the model:

Last year, I was visiting various countries, Paris and French wineries. This year, I’m sorry, I only chose to visit my home country. The name "Exploring the unique Chinese cuisine" is actually to make the signature dishes of the eight major Chinese cuisines one by one.

Last year, it was positioned as a movie-grade gourmet reality show. In addition to filming in a movie style, flirting and falling in love in the name of cooking – this plot setting is the biggest highlight. This year, it is completely in the style of Korean game reality shows. No wonder some netizens said that "it is like watching" Transformer "and" Where Are You Going, Dad ". If I want to say, netizens are eye thieves! The joining of the screenwriter of the original Korean" Where Are You Going, Dad ", plus all-round no-NG real shooting, plus the assistance of the Korean reality TV camera guide throughout the process – it must be this style.

Last year, Nicholas Tse danced alone. When he met relatives, he would spread love, and when he met friends, he would spread love. Now, Nicholas Tse, who has converged, has set the lineup to "4 + X". This "4" is the combination of Chen Weiting, Ma Su, and Yuquan. As for "X", I have already seen Tong Liya, and there will be Yang Mi, Tang Yan, Zhang Jingchu, Gu Juji, Sun Nan, Jing Boran, Li Yuchun, Lin Feng, Zhao Liying in the future… Is it too much exposure at once? In fact, it doesn’t matter, I just want you to see: I used up all the big coffee at once last year, and this year I can only do this. I regret not keeping a hand at the beginning.

Actual combat level: The mission is too simple, and the plot design is obvious

You can get ducks by feeding them, and there is no challenge difficulty.

The Yu Quan combination performed well.

Tong Liya easily obtained honey.

In one sentence, it sums up the plot of "Fengwei 2" as follows: Nicholas Tse packed a small courtyard in the suburbs of Beijing and wanted to make a Peking duck in three days. However, this duck needs materials. So Chen Weiting, Ma Su, Yuquan and Tong Liya all helped. On the way, it experienced a rare sandstorm for 13 years. Finally, the six people overcame various difficulties to make a roast duck, which was tasted by the mysterious celebrity chef in Beijing and received praise.

After the first episode was broadcast, netizens liked it and played it. Not to mention the likes, it’s awesome and good-looking anyway. Let’s talk about the part of the play: "It’s so boring and low in the countryside, it’s not as good as the first season." "Is it so laborious to carry firewood? The link is a bit watery."… Is that the case? Take a look.

At the beginning of the show, the labels of the members of the "Fengwei family" came out, and they came prepared. The chef is Nicholas Tse, the eldest cousin is Hu Haiquan, the second cousin is Chen Yufan, the eldest cousin is Ma Su, and Chen Weiting is the younger cousin. From this name, it is arranged in the family, and the main concept is the concept of family, which is in line with the theme of the food show.

Let’s take a look at the content of the challenge – making roast duck. To be honest, this dish is a kung fu dish. It’s hard to make. Don’t look at the three-day process of "Fenwei 2", the most it takes is to show the process of roast duck, which plays a role in popularizing knowledge. In addition, from the perspective of the stars’ challenge, it’s too simple – you can get ducks by feeding a duck? The firewood is all cut, just memorize it. Is it still a challenge? The actress can get honey for free by wearing a mask to experience it? This mode of playing games is the specialty of the Korean team, but from this episode, it seems too pediatric, a bit like an adult "playing house".

For the characters in the show, it’s not bad. Nicholas Tse, it can be seen that he has done his homework, and the method of slices of duck meat cannot be concealed from the chef Lao Dong. As a core member, his big brother’s role-playing is very good; Yu Quan members are honest and hard-working in it, and it is quite interesting to occasionally compare, especially when the sandstorm strikes, the two take the initiative to play the guitar in the room, and their functions are very obvious; the delicate Ma Su, its effect is to reflect the strengths of women – need to protect and neutralize the atmosphere; Chan Weiting is worthy of acting, and his performance is very good, especially the scene of falling ducks. His acting is simply first-class, and even netizens can see that it is a designed plot… Nicholas Tse wants to hold the little fresh meat, and his intention is obvious, so the younger brother is also working hard. Oh, and Tong Liya, sorry, I just remember that this girl is advertising.

The sandstorm is coming, and Nicholas Tse is anxious.

Let’s talk about the unexpected situation. The program team encountered the biggest sandstorm in 13 years, which disrupted all plans. It can be seen that Nicholas Tse was anxious at the time – the show was just filming the first episode, and all its efforts were going to be wasted? Reluctant. Fortunately, in that chaotic situation, seeing the excellent performance of the cameramen and the performance of the stars without NG in all directions was quite touching. – If there was no sandstorm, the show would definitely be less interesting.

In the end, the show’s attitude towards food was indeed very sincere, which was a big highlight. The roast duck needs sugar water, the fire needs fruit wood, and the duck falls and clasps his hands together to say sorry… Well, respecting food is the foundation of eating.

Improvement as appropriate: The painting style changes too fast to accept

Hai Quan and Ma Su blow "duck"

Old rules, or a little advice.

When making a show, I am most afraid of being compared, and it is still compared with myself. "Frontier 2" is all shot in China, and it is a down-to-earth farmhouse at first. It is obviously different from the tall business card cities in the past, and many netizens express that they cannot accept it. In fact, you should also take the initiative to inform netizens – what is the core of this season. Let them change their inherent views and change their expectations.

To be honest, I watched the show and didn’t feel the resonance. As far as the current situation is concerned – Nicholas Tse makes his own dishes, I have no urge to eat out or cook by myself at all. I see the most bullet comments like this: "Chef Xie, you continue to show off, I will eat a bowl of instant noodles first"… How to close the stomach of TV and netizens through food should be the essence of food shows, right?

In addition, too many parts of the show are reflected in finding ingredients and cooking, and the finished product is shared with the old aunt and friends, and the camera is a little less. It is still necessary to play up the food and enjoy the results at the same table as family. When there is food, the person who eats is also the core.

****

Nicholas Tse, this pot is very expensive.

See that boiled plastic bag? Special.

Finally, two more things.

Can there be more commercials for the show? It has reached the point of being naked! Close-up plus star use, absolutely.

Can Nicholas Tse show off his skills more fiercely? The pot for cutting duck meat is very expensive; the knife for cutting duck meat is several thousand yuan; netizens are most worried about the plastic bag boiled in hot water, which is actually specially made with environmentally friendly ingredients. Not only can it withstand high temperature, but it is also non-toxic… You city people really know how to play.

1905 movie network news On May 10, the TV drama "Celebration of the Year 2" was officially launched, and a group of character posters were released, with all the original cast members returning, full of antique and charming charm.

The handsome and dashing Lord Xiao Fan, the beautiful and gentle chicken leg girl, the domineering and majestic Emperor Qing, the unangry and self-righteous Chen Pingping, the lovely unicorn rich Fan Sizhe, and Wang Qinian who laughs at the sight of him… Familiar characters and familiar formulas, the return of the original cast has made countless fans look forward to it.

NIO released the 2023 Quarter 1 financial report Long Bridge US stocks premarket on June 9, Beijing time. Another large area of "spicy eye" performance, if the fourth quarter of last year is poor, the first quarter of this year is still a "strengthened version":

1. Poor sales and poor income:$NIO – SW.HK revenue 10.70 billion, and less than the market expectations, the 1 billion +, the sales difference is known, the key is because of the volume price, the old car, 75kwh entry models accounted for more, resulting in a unit price of only 297,000, significantly lower than market expectations.

2. Gross margin collapse: As the unit price fell below 300,000 for the first time, much lower than the previous guidance implied unit price of about 320,000,The gross profit margin of the car fell directly to 5% without impairment and other operations, far lower than the market expectation of about 10%. Obviously, the damage caused by the price reduction of the old model and the low gross profit margin of ET5, the capacity utilization rate in the process of platform replacement has particularly serious damage to NIO.

3. Guidance mediocre: second quarterGuidance sales 2.3 – 25,000 units, due to the known sales in April and May, implied sales in June after the release of the new ES6, finally began to stand on the 10,000, guidance implied sales in June should be about 11,000. And the company’s goal is that ET5 + ES6 double top stream can bring 20,000 monthly sales, this guidance is still significantly different from this goal.

However,$NIO. SG The price of implied bicycles behind the revenue guidance 87-9.40 billion may recover to about 320,000, the proportion of implied inventory vehicles may decrease, and the gross margin should recover.

4. NIO who is still "voting":Although the gross profit has dropped to less than 20,000 yuan, NIO wants to do a lot of things in R & D and needs to "warm up users". The investment in R & D and sales expenses has not seen obvious restraint. The operating loss rate hit a three-year high, reaching 48%, significantly higher than market expectations.

Dolphin Jun’s overall perspective:

For new forces with a very short period of new car explosions and repeatedly falling into the green and yellow of changing cars, Dolphin Jun naturally has a red label of "suspicious execution". Obviously, the current NIO is such a company.

Therefore, the previous share price of 9 yuan has fallen to the PS valuation level between life and death in 2019. Dolphin Jun proposed that companies with too big dreams and too weak execution cannot talk about bottom fishing lightly. By this financial report, the company’s share price was hovering at 7-8 yuan, and bottom fishing did not generate profits.

Of course, from the perspective of marginal changes, this performance is basically the bottom of NIO’s performance: because NIO’s double-top streaming car ES6 went on sale at the end of May and the ET5 hunting version went on sale in June, two promising cars began to contribute to full sales in the second half of the year, and all other models will basically transition to the NT2.0 platform. Sales and gross profit margins are unlikely to be worse, and will only go in the direction of improvement.

In the corresponding stock price, along with the improvement of sales volume and gross profit margin, there is also hope to slowly climb out of the bottom. But how much can be pulled up from the bottom, or can it return to the previous height? It depends on how much the original new power brother reflects on this wave of mistakes, and how much the execution improves. Dolphin Jun has doubts. At least to see the change of attitude first, you might as well listen to what NIO has to say in the phone call.

First, stronger than painting cakes, weaker than landing: NIO, it’s time to reflect

Let me remind you of the two core goals of NIO’s delivery this year:

1)NIO aims to deliver 250,000 vehicles this year.

2) By the fourth quarter, the monthly sales should stand firm 30,000 vehicles: the two pillar cars ET5 + ES6 have a total monthly sales of 20,000, ET7 + ES7 + ES8 have a total contribution of 8k-10k vehicles, and the two coupe EC6 and EC7 have a total monthly sales of about 2k vehicles.

Goals vs reality, let’s compare:

1) By the end of the first half of this year, the delivery was probably on 55,000 vehicles, barely completing a little more than 20% of the annual target. In the case of just climbing 10,000 in June, it is equivalent to 32,500 monthly delivery in the second half of the year, which means that the hope of achieving the 250,000 goal for the whole year is very slim.

2) Monthly sales 30,000 target vs May 6k reality: In May, due to NIO’s two top-class models – ES6 replacement and ET5 hunting car to be released, the new ES8 was launched in June and EC6 was launched in July; the new EC7 was relatively niche, and it was just launched and basically did not contribute to sales;, in addition, the market demand for ET7 and ES7 models that are not being replaced is weak, and the final result is that NIO sold a mere 6,155 units in May, even lower than in April.

On the list of new car makers in May, the original first brother has almost slipped to the bottom.

Fortunately, looking ahead, it should be the worst time for NIO nowFrom the perspective of the release rhythm of the model, NIO’s two promising contributions to large sales ET5 and ES6:

ES6: As the best-selling SUV in the NIO model matrix, on May 24 this year, NIO released an updated version of ES 6 (competitors mainly include Model Y, L7, etc.), and deliveries began that night.

According to market survey information, within 72 hours of ES6 release, the average intention of a single store was 90 orders, 20 prepaid orders, and ES6 contributed 60-70% of the incoming traffic. Preliminary data seems to be good.

2.) ET5 prey version: released on June 15 and delivered in the same month ET5 prey version, prey version will optimize the current ET5 rear space, it is estimated that part of the original wait-and-see ET5 lead.

After the two NIO top-class models are all launched in June, the monthly sales of tens of thousands is a reasonable expectation for the market. So from this quarter, the second quarter sales guidance given by NIO 2.3-2 5,000 vehicles are only within expectations.

Due to the sales volume of 6.7k in April and 6.2k in May, this guide implies that the sales volume in June is 11,000, which is basically the same as the market expectation of 10,000 vehicles in June. There is no further shock, but it is obviously not a surprise.

Overall, NIO has not really exploded in this cycle of car replacement, from new cars such as ET5 to the present. Compared with the ideal replacement cycle, the replacement time of NT2.0 models has been delayed for too long, and the problem is still obvious.

When the automotive market had long since entered the era where demand was king, NIO wanted too much, and its execution was still stuck in the era of "supply is king", completely unable to keep up with its peers who were crazy about rolling in.

Finally, from the perspective of the actual delivery volume in the first quarter, only 31,000 vehicles were achieved, barely reaching the lower limit of the original target 3.1-3 3,000 vehicles.

Fatal Expectation Spread: Gross Margin Revisited

Behind the poor sales volume, the gross profit margin was pulled again, and the severity exceeded the one-time impairment 1 billion due to "inventory impairment provisions, accelerated depreciation of production equipment, and loss of old 866 purchase agreement" in the first quarter.

In the first quarter of this year, NIO’s gross profit margin of automobile sales was only 5.1%, while the gross profit margin of automobiles 1 billion one-time factors was 13.5% in the last quarter, while the market’s expectations for the gross profit margin of automobiles in the first quarter were basically in double digits, basically between 10% and 12%.

Specifically, consider the bicycle economy.

1) In the first quarter, bicycle revenue hit a record low, falling below 300,000 for the first time, only 297,000, and the cost of bicycles directly fell 70,000.

Of course, the reason is also obvious. During the new car replacement period, the old 866 model has exhibition car clearance, national subsidies, and financial discounts, etc.; while the unit price of the new ET5 itself is lower than that of the previous models, the gross profit margin is also low, and the average price decline is normal.

2) Now that NT1.0 is converted to NT2.0, the intermediate capacity utilization rate is very low, which will also drag down the gross profit margin; the cost of a bicycle cannot go down synchronously with the price of a single car, and the gross profit of a bicycle is further reduced by 3,000 yuan compared with the fourth quarter, and the gross profit margin is directly pulled from 6.8% to 5.1%. The standard gross profit margin for car manufacturing should be around 20%, which is too large.

Fortunately, looking ahead, NIO couldn’t be any worse.

The company’s guidance for the second quarter revenue is between 87.4 and 9.37 billion. Dolphin Jun’s estimated bicycle revenue should be about 32.5-33 million, and by the end of the second quarter, basically all NIO models have been transferred to the NT2.0 platform.

In addition, although the overall price of lithium carbonate has reached about 300,000 from the beginning of the 190,000, compared with the previous 500,000, there is still a trend to fall, and the decline in battery costs will also help NIO to ease the cost pressure.

Of course, under the brand tone of NIO’s "no price reduction", the real increase in gross profit margin still depends on whether NIO really reaches the target of 30,000 monthly sales and pulls up the capacity utilization rate. And on this point, Dolphin Jun is still skeptical:

1) In terms of the current trend, the Chinese luxury car market above 30w seems to have a relatively tenacious vitality of fuel vehicles, and the penetration rate is relatively slow. At present, it is less than 20%, which is not as good as the overall pure electric penetration rate.

2) In the absence of insufficient facilities such as fast charging/power exchange, when pure electric luxury cars further go out of first-tier cities such as Shanghai and further penetrate into the lower-tier market, it seems that there is no ideal range extension model that can better target user pain points.

Third, the income pulls the hips, the natural result of poor sales

NIO’s revenue 10.70 billion in the first quarter, growing by only 8% year-on-year, significantly lower than the market consensus expectations 11.60 billion, clearing inventory and other low unit prices are the core issues.

The only thing that came up a little bit this quarter was auto revenue other than auto sales, which hit 1.45 billion this quarter, a lot more than the market expected 11-1.20 billion.

NIO’sOther business revenue sources primarily include revenue from the sale of energy and service packages, as well as revenue generated from embedded products and services that go hand in hand with vehicle sales, such as charging stations, in-vehicle internet connectivity services, and more.

The company has always maintained a high-end strategic positioning, hoping to provide better service and experience to car owners in terms of brand management and user community through better gross margins.

Data source: company earnings, Long Bridge Dolphin Investment Research

Data source: the company’s official website, Long Bridge Dolphin Investment Research

In addition, at the Berlin conference of NIO last October, the overseas models were mainly charged by fixed lease and floating subscription. For example, the rental time provided by the fixed rental fee is generally 1-5 years, and the fixed monthly rent is adopted. For short-term flexible cars, monthly subscriptions can be used. Short-term subscriptions can be cancelled at any time two weeks in advance. Vehicles can be replaced at will, and as the age of the car increases, the monthly fee will be reduced accordingly.

The additional growth in other revenue this quarter is expected to be related to NIO’s overseas sales growth: from January to April, NIO sold more than 150 vehicles in Germany, more than 184 in Norway, and more than 450 worldwide, which should contribute to this part of the revenue.

But the problem here is that, because these markets are in the early stages of development, when they contribute revenue, they basically lose money early on. So the rest of the business saw revenue increase this quarter, but the losses were also severe: less than 1.50 billion revenue in the first quarter, costs were almost 1.80 billion, and the gross loss ratio was 21%.

IV. Gross profit is almost "zero"

If the fourth quarter NIO gross profit was miserable, the first quarter was even more miserable, because other income business directly gross loss, and the car sales business sold cars 9.20 billion, only earned less than 500 million gross profit. The overall group level gross profit is only 160 million, no better.

Invest "a lot of money"

Although after subtracting external costs, only gross profit 100 million, but expenses are not less: R & D expenses 3.10 billion, basically within the normal range between 30 and 3.50 billion of the company’s original quarterly guidance; sales and administrative expenses 2.45 billion, just a little less than the market expected 2.70 billion.

Overall, due to the fact that NIO wants to do too many things and has too many dreams in R & D, the possibility of cost reduction in R & D is very small. So far, I have not seen it openly reflect on cost reduction and efficiency like Xiaopeng.

In the sales system, NIO has always been a "warm user" approach, and sales have not seen very clear signs of control.

Six, NIO has passed the life and death tribulation again

The same painting style as the fourth quarter, but it came more tragically: delivery pulling hips, income pulling hips, gross profit margin pulling hips, cost and investment rigidity, and operating profits are hotWhat is it?

The single-quarter operating loss 5.10 billion; the operating loss rate was 48%, a new high in the past three years.

Summary:

In the eyes of Dolphin Lord, internal reflection and rapid adjustment in the current state of NIO may be more important than boasting and describing the grand blueprint of 5-10 years.

Special Topics: Earthquake Relief, Donations with Love

　　Jackie Chan and Jet Li will go to the disaster area one after another (data map)

　　Chengdu Business Daily, May 16A sudden disaster has made people lament the fragility of life, and the mutual support after the disaster has made people deeply appreciate the kindness and strength of human nature. The entertainment industry is in action. Yesterday, Shao Yifu donated 100 million Hong Kong dollars for disaster relief, and many celebrities have further increased their donations. What is even more touching is that after the disaster, celebrities have donated money one after another, and some celebrities have also come to the front line of the disaster area regardless of their own safety. In addition to Jackie Chan coming to Hong Kong today to comfort the victims, Jet Li will also arrive in Hong Kong tomorrow with disaster relief supplies, and Beichuan may be his first stop.

　　Jackie Chan will go to Mianyang

　　In addition to donating tens of millions of yuan, Jackie Chan is also personally coming to Chengdu today to offer condolences to the victims. It is reported that Jackie Chan is absent from Cannes due to work, but he will put down his work today and fly to Rongcheng. The first stop of condolences may be Mianyang.

　　Jackie Chan recorded the disaster relief song "Life and Death" with great enthusiasm last night. After that, the eldest brother will stand on the same stage with Jet Li again. After the Sichuan earthquake, people in the entertainment industry moved quickly to contribute their own strength to the earthquake relief. Yesterday, reporters learned that Jackie Chan and Jet Li will come to Chengdu today and tomorrow respectively, bringing precious materials and boosting the morale of the earthquake relief.

　　In addition to donating tens of millions, Jackie Chan is actually coming to Chengdu today to offer condolences to the victims. Yesterday, Jackie Chan has sent two assistants to Sichuan to learn about the situation in the earthquake-stricken areas. The reporter learned from informed sources that after the earthquake, Jackie Chan was very worried about the situation of the people in the disaster area. On the afternoon of the 14th, his assistant called Deng Changcheng, a contestant of "Descendants of the Dragon", to learn about the situation on the front line. Deng Changcheng responded to the call of the Communist Party Committee of the Communist Party of China to join the volunteer team and went to Dujiangyan after the earthquake. He reported what he knew to Jackie Chan. After understanding the situation, Jackie Chan immediately decided to go to Sichuan as soon as possible to go to the first-line disaster area!

　　Yesterday afternoon, two of Jackie Chan’s assistants went to Dujiangyan with Deng Changcheng to understand the disaster situation, and did not return to Chengdu until 7 pm. They came to a collapsed building in Dujiangyan City, and the situation in front of them was unbearable to witness. "I heard that there are three people inside, and I hope they can survive." The reporter learned that the company has been hoping that Jackie Chan will delay the date of coming to Chengdu for safety reasons, and come back after the situation is further stabilized. At noon yesterday, Jackie Chan talked to the assistant who had already arrived in Rong. After listening to the assistant’s opinions, he still insisted on going deep into the disaster area as soon as possible.

　　Jet Li personally delivered supplies to the disaster area

　　In addition to Jackie Chan’s eldest brother will go to the disaster area, the reporter learned that Li Lianjie will also fly to Rongcheng tomorrow, and Beichuan may be one of his stops. Li Lianjie experienced a tsunami a few years ago and witnessed countless lives being swallowed up in an instant. This also made a major change in the course of his life. In addition to movies, his other career is managing the One Foundation. The earthquake in Sichuan made Li Lianjie feel the pain of the victims. As the founder of the One Foundation, he will come to Chengdu tomorrow to bring a large number of disaster victims in urgent need of supplies.

　　Yesterday, the "China International Committee of the Red Cross Li Lianjie One Foundation Program" held a briefing on the 5.12 Sichuan earthquake relief situation. Li Lianjie attended the briefing and expressed his concern for the disaster area. Tomorrow, he will come to the earthquake-stricken area to distribute relief supplies to the victims.

　　Since the earthquake occurred on May 12, One Foundation has been closely monitoring the development of the disaster situation, and has been in daily contact with the rescue teams of the International Committee of the Red Cross in the disaster area ahead to learn about the latest situation. So far, One Foundation has raised a total of 28.05 million yuan for disaster relief. After the Wenchuan earthquake occurred on May 12, One Foundation allocated 1 million yuan to support the disaster area as soon as possible.

　　After learning that the people in the disaster area lack tents, bedding, food, drinking water, medicine and other basic living and medical security materials, One Foundation launched a new round of fundraising call, calling on enterprises all over the country to donate materials. One Foundation assists enterprises to donate to the local International Committee of the Red Cross for distribution and supervises the distribution process. Tomorrow, One Foundation founder Jet Li will fly to Chengdu with the first batch of materials to directly deliver the materials to the local International Committee of the Red Cross for distribution to the people in the disaster area. (Text/Xu Yunxiao)

Editor in charge: Li Dan

Fast technology on May 13 news, this morning Hengchi official account announced that Hengda Automobile has announced that the shareholders meeting agreed to sell 47 real estate projects to China Hengda and its subsidiaries.

This means that Evergrande has completed the divestiture of its real estate business and become a pure new energy vehicle company.

According to the official, Hengda Automobile divested its real estate business, concentrated resources to ensure Hengchi’s research and development and production, and focused on the new energy vehicle track, which will help to improve market valuation and win the favor of capital, which is conducive to the development of Hengchi Automobile.

It is reported that China Evergrande announced on April 24 that the buyer (Anxin Holdings Co., Ltd., a wholly-owned subsidiary of the company) and the company entered into a sale and purchase agreement with Hengda Automobile, under which the buyer conditionally agreed to purchase and Hengda Automobile conditionally agreed to sell the target shares as beneficial owners, including 21 Hengda Health Valley projects, 5 Hengda Health City projects and 21 property development projects. The initial consideration of Hengda Automobile’s target shares is RMB 2.

At the same time, Hengda Motor mentioned in the announcement that due to lack of funds, its Tianjin factory has suspended production of Hengchi 5 and plans to resume production in May, but has not yet resumed production.

It is reported that Hengda Automobile released six models of Hengchi at the same time during the 2020 Shanghai Auto Show, including Hengchi 1, Hengchi 2, Hengchi 3, Hengchi 4, Hengchi 5, and Hengchi 6, covering passenger car models such as sedans, coupes, SUVs, MPVs, and crossovers.

This is also a highlight moment for Hengda Automobile, but shortly thereafter, Hengda Automobile has turned from prosperity to decline. As the market value of Hengda Automobile plummeted at a high level in early 2021, the share price has plummeted from a peak of 72 Hong Kong dollars to 3.2 Hong Kong dollars today.